1 00:00:00,320 --> 00:00:00,720 Speaker 1: All right. 2 00:00:00,960 --> 00:00:03,720 Speaker 2: Grew Nation is on eight o'clock tonight on the A 3 00:00:03,920 --> 00:00:08,440 Speaker 2: b C Special election edition. Will Anderson, good morning. 4 00:00:09,680 --> 00:00:11,720 Speaker 1: Good morning. Oh sorry, I'm just getting a text message 5 00:00:11,720 --> 00:00:15,680 Speaker 1: from Clive Palmer. Now I hang on, know I'm getting 6 00:00:15,720 --> 00:00:17,439 Speaker 1: another text message from Clive Palmer. 7 00:00:18,880 --> 00:00:21,279 Speaker 2: And it's actually h Fong or something, isn't it? 8 00:00:21,280 --> 00:00:21,760 Speaker 1: Did you? 9 00:00:21,760 --> 00:00:24,560 Speaker 2: Now we're going to talk about this a bit more 10 00:00:24,640 --> 00:00:28,200 Speaker 2: later this morning. I reported minus spam. Is that what 11 00:00:28,280 --> 00:00:28,479 Speaker 2: you do? 12 00:00:29,120 --> 00:00:30,520 Speaker 1: Yeah, you can, but it's not going to help. 13 00:00:30,600 --> 00:00:31,160 Speaker 3: No, I didn't think. 14 00:00:31,200 --> 00:00:32,880 Speaker 1: So. You can do whatever you want to do and 15 00:00:33,120 --> 00:00:35,879 Speaker 1: it doesn't help in any fact. You can't block these numbers. 16 00:00:35,960 --> 00:00:40,120 Speaker 1: You can't. You can't opt out. Mister h Fong can 17 00:00:40,280 --> 00:00:43,159 Speaker 1: message you at any time of the day and probably 18 00:00:43,400 --> 00:00:45,919 Speaker 1: will a lot. I think seventeen million of these messages 19 00:00:45,960 --> 00:00:48,159 Speaker 1: have gone out so far at the last time, and 20 00:00:48,159 --> 00:00:50,200 Speaker 1: there's going to be a lot more come the election. 21 00:00:51,920 --> 00:00:54,360 Speaker 1: And what are you wearing? Which I don't think it's. 22 00:00:55,440 --> 00:00:57,080 Speaker 3: It was like playing hungry hippo because I kept trying 23 00:00:57,080 --> 00:00:58,120 Speaker 3: to block room and it wasn't working. 24 00:00:58,240 --> 00:01:03,360 Speaker 2: He says, whack a mold. It's like it's like trying 25 00:01:03,400 --> 00:01:05,679 Speaker 2: to pick up mercury, which I don't advise you to 26 00:01:07,160 --> 00:01:09,000 Speaker 2: to do it. 27 00:01:09,720 --> 00:01:13,119 Speaker 1: Who's got I've got a friend who's got no messages 28 00:01:13,120 --> 00:01:21,759 Speaker 1: from the trumpet patio. Imagine. I think that's worse. We 29 00:01:21,760 --> 00:01:23,960 Speaker 1: were like, we we don't even bother with you. We 30 00:01:24,080 --> 00:01:26,119 Speaker 1: didn't send them to everybody else, and we're not even 31 00:01:26,120 --> 00:01:26,800 Speaker 1: going to bother with you. 32 00:01:26,959 --> 00:01:29,319 Speaker 3: Well, I was on holidays. My wife said, who's this forman? 33 00:01:37,160 --> 00:01:40,560 Speaker 2: Now you have got a panel of political insiders joining 34 00:01:40,600 --> 00:01:45,400 Speaker 2: you to dissect the election marketing that has gone before 35 00:01:45,480 --> 00:01:49,680 Speaker 2: us for the last couple of weeks. As election campaigns go, 36 00:01:49,800 --> 00:01:51,840 Speaker 2: what do you reckon entertaining or dull? 37 00:01:52,160 --> 00:01:54,560 Speaker 1: Well, it's been pretty boring in regard to the advertising. 38 00:01:54,600 --> 00:01:57,000 Speaker 1: In the past, you would see these big, beautiful, you know, 39 00:01:57,120 --> 00:01:59,520 Speaker 1: ads from at least the two major parties would make these, 40 00:01:59,560 --> 00:02:02,040 Speaker 1: but there's been none of that this election. Partly because 41 00:02:02,240 --> 00:02:04,600 Speaker 1: it is obviously the cost of living election, so nobody 42 00:02:04,640 --> 00:02:08,040 Speaker 1: wants to make a big looking ad. But secondly, the 43 00:02:08,080 --> 00:02:10,920 Speaker 1: real reason is that under thirty five are probably going 44 00:02:11,000 --> 00:02:12,600 Speaker 1: to decide a lot of this election. There is a 45 00:02:12,639 --> 00:02:16,480 Speaker 1: new voting block and most of them aren't consuming traditional 46 00:02:16,520 --> 00:02:18,799 Speaker 1: media like TV radio in the way that they used to, 47 00:02:19,000 --> 00:02:21,600 Speaker 1: so a lot of the ads are online, and what 48 00:02:21,639 --> 00:02:23,720 Speaker 1: they need to be is cheap and to be able 49 00:02:23,760 --> 00:02:27,640 Speaker 1: to turn them around really quickly. And so in fact, 50 00:02:27,680 --> 00:02:31,480 Speaker 1: in this election, what you are seeing in the mainstream 51 00:02:31,560 --> 00:02:34,520 Speaker 1: media is nothing like what the election campaign is in 52 00:02:34,560 --> 00:02:36,160 Speaker 1: the algorithms online. 53 00:02:36,400 --> 00:02:39,240 Speaker 2: God, listen to ads if they're not done in that 54 00:02:39,320 --> 00:02:42,800 Speaker 2: weird ai TikTok voice, so that woman has that you 55 00:02:42,840 --> 00:02:45,400 Speaker 2: know is really annoying for a solder generations. 56 00:02:46,560 --> 00:02:48,200 Speaker 1: Well, this is the thing. You look at some of 57 00:02:48,280 --> 00:02:50,160 Speaker 1: the what they call brain rot which are these little 58 00:02:50,200 --> 00:02:52,760 Speaker 1: mean clips, et cetera. And I mean, I don't know 59 00:02:52,800 --> 00:02:54,600 Speaker 1: what it's like, but I look at twenty seconds of 60 00:02:54,600 --> 00:02:56,680 Speaker 1: this and I think I am one hundred and fifty 61 00:02:56,760 --> 00:02:59,600 Speaker 1: years old. Ye, what was the brief? Let's make a 62 00:02:59,720 --> 00:03:03,000 Speaker 1: my laying into an ad, you know, the most annoying thing. 63 00:03:04,000 --> 00:03:07,000 Speaker 1: But the truth of it is that therefore low information voters, 64 00:03:07,040 --> 00:03:09,880 Speaker 1: people who aren't engaged in the political system, so it'll 65 00:03:09,919 --> 00:03:11,919 Speaker 1: be sticky to them. They'll share it in their WhatsApp 66 00:03:11,960 --> 00:03:14,440 Speaker 1: group and on polling day when there is a large 67 00:03:14,520 --> 00:03:16,840 Speaker 1: undecided part of the population who are going in to 68 00:03:16,919 --> 00:03:20,639 Speaker 1: make their decision. But the trickier bit is it's actually 69 00:03:20,760 --> 00:03:24,040 Speaker 1: algorithms farming. So if you want that point deep and 70 00:03:24,160 --> 00:03:27,280 Speaker 1: clip from the Liberal Party, they now have information that 71 00:03:27,320 --> 00:03:30,000 Speaker 1: you've consumed some of their media, so it means that 72 00:03:30,080 --> 00:03:33,680 Speaker 1: they now can send you more traditional advertising messages in 73 00:03:33,720 --> 00:03:36,160 Speaker 1: the lead up to the election, knowing that you're already 74 00:03:36,200 --> 00:03:37,680 Speaker 1: interested in their infrastructure. 75 00:03:38,000 --> 00:03:39,880 Speaker 2: Did they jump the shark with the rap songs? 76 00:03:41,080 --> 00:03:43,600 Speaker 3: Should we hear it? Do you hear them? 77 00:03:45,920 --> 00:03:47,560 Speaker 4: You need to wead it is supposed to be the 78 00:03:47,600 --> 00:03:54,160 Speaker 4: money was spinning on groceries, one hundred books. Libs here 79 00:03:55,240 --> 00:03:57,440 Speaker 4: say you want to help for now one's it's raised 80 00:03:57,440 --> 00:03:59,760 Speaker 4: by you riches made smile and the rest get place. 81 00:04:00,280 --> 00:04:02,920 Speaker 4: Many care was leading whilst you held the name. You 82 00:04:03,000 --> 00:04:05,000 Speaker 4: wanted us to be in hospital. 83 00:04:06,400 --> 00:04:08,280 Speaker 2: Some tam Kendrick lamar right there. 84 00:04:09,160 --> 00:04:11,119 Speaker 1: Well, I think that we've got So we're going to 85 00:04:11,120 --> 00:04:13,480 Speaker 1: feature all the wraps tonight on this, including one we 86 00:04:13,560 --> 00:04:20,800 Speaker 1: found from an independent candidate rapper as well. 87 00:04:20,000 --> 00:04:23,520 Speaker 3: Will Does it really matter if a leader knows the 88 00:04:23,520 --> 00:04:24,919 Speaker 3: price of eggs or not? What's that going to do 89 00:04:24,960 --> 00:04:25,680 Speaker 3: with the price of eggs? 90 00:04:25,839 --> 00:04:31,840 Speaker 1: No, No, of course it doesn't. It doesn't matter if 91 00:04:31,880 --> 00:04:34,839 Speaker 1: the leader knows the only that it is the cost 92 00:04:34,839 --> 00:04:38,159 Speaker 1: of living election, and you would have thought in a 93 00:04:38,240 --> 00:04:41,160 Speaker 1: cost of living election that the price of eggs has 94 00:04:41,240 --> 00:04:44,640 Speaker 1: been the front line in the American culture wars in 95 00:04:44,680 --> 00:04:47,839 Speaker 1: the last election about you know, eggs are so expensive, 96 00:04:48,040 --> 00:04:50,320 Speaker 1: this is why we need Trump to be president. And 97 00:04:50,360 --> 00:04:52,680 Speaker 1: the idea that you would go into these debates not 98 00:04:52,880 --> 00:04:55,200 Speaker 1: knowing what the price of eggs is, or at least 99 00:04:55,279 --> 00:04:57,880 Speaker 1: not knowing that the price of eggs is too high, 100 00:04:58,120 --> 00:05:01,080 Speaker 1: because that is the actual correct hand in that piculation. 101 00:05:01,839 --> 00:05:04,240 Speaker 1: It doesn't actually matter you say, I'm not out there 102 00:05:04,240 --> 00:05:06,640 Speaker 1: doing the shopping myself, but what I'm hearing is the 103 00:05:06,640 --> 00:05:10,040 Speaker 1: price of everyday staples is too high. So eggs cost 104 00:05:10,080 --> 00:05:12,120 Speaker 1: too much, bread costs too much, milk costs too much, 105 00:05:12,120 --> 00:05:14,320 Speaker 1: and my government will be the ones that makes it 106 00:05:14,360 --> 00:05:16,760 Speaker 1: easier for you to do that. That's actually the correct 107 00:05:16,800 --> 00:05:19,719 Speaker 1: answer in that situation, rather than knowing what the exact 108 00:05:19,760 --> 00:05:23,960 Speaker 1: price is because who cares to google it? Yeah, By 109 00:05:23,960 --> 00:05:25,839 Speaker 1: the way, you don't need to know the price of eggs. 110 00:05:25,880 --> 00:05:28,080 Speaker 1: They put the price on the eggs when you purchase. 111 00:05:31,560 --> 00:05:33,440 Speaker 3: Yeah, we were saying yesterday, it's different to John Houston 112 00:05:33,520 --> 00:05:35,360 Speaker 3: not knowing how to work out the GST on the take, 113 00:05:36,080 --> 00:05:40,200 Speaker 3: that idea had to work out well that. 114 00:05:40,279 --> 00:05:42,680 Speaker 1: Was him trying to explain how a system worked, and 115 00:05:42,680 --> 00:05:45,120 Speaker 1: you was like, oh, well, here the complexities of the system. 116 00:05:45,400 --> 00:05:48,719 Speaker 1: But this gotcha opportunity of the fact that the primeter 117 00:05:48,920 --> 00:05:51,560 Speaker 1: needs to know. Like I mean, I think there's more 118 00:05:51,600 --> 00:05:53,800 Speaker 1: important things for the prime Minister to have. You know, 119 00:05:54,000 --> 00:05:57,240 Speaker 1: maybe you'd be thinking about than how much eggs cost 120 00:05:57,240 --> 00:05:59,640 Speaker 1: that somebody else here, let's have let's have a minister 121 00:05:59,680 --> 00:06:00,800 Speaker 1: for buyings, I reckon. 122 00:06:00,839 --> 00:06:07,120 Speaker 2: Oh yeah, yeah, yeah, Well we'll hear all about it 123 00:06:07,160 --> 00:06:10,359 Speaker 2: tonight after tonight's special election edition of Grew And The 124 00:06:10,400 --> 00:06:14,440 Speaker 2: show will return for a seventeenth season on May fourteen. 125 00:06:14,600 --> 00:06:16,760 Speaker 2: It's been seventeen years. I can't believe it. What's the 126 00:06:16,760 --> 00:06:19,920 Speaker 2: biggest changes you've noticed in marketing over those seventeen seasons? 127 00:06:20,160 --> 00:06:23,840 Speaker 1: Specifically targeted marketing. That's the truth of it is, you know, 128 00:06:24,040 --> 00:06:27,560 Speaker 1: back and we'll go over it. It was marketing for all, right. 129 00:06:28,320 --> 00:06:30,880 Speaker 1: The billboard was for all of us, the TV ad 130 00:06:31,040 --> 00:06:32,600 Speaker 1: was for all of us, and now it is all 131 00:06:32,720 --> 00:06:35,720 Speaker 1: specifically targeted to us. Two people in the same house 132 00:06:35,760 --> 00:06:38,320 Speaker 1: this election, who may even be voting for the same 133 00:06:38,360 --> 00:06:43,520 Speaker 1: political party, will receive two differently targeted messages from that 134 00:06:43,560 --> 00:06:46,080 Speaker 1: political party and that is the same when it comes 135 00:06:46,120 --> 00:06:48,279 Speaker 1: to burgers, that is the same when it comes to cars. 136 00:06:48,440 --> 00:06:52,000 Speaker 1: The idea that all marketing is now so specifically targeted 137 00:06:52,040 --> 00:06:54,120 Speaker 1: to you, and that you might be seeing an ad 138 00:06:54,160 --> 00:06:56,160 Speaker 1: that is never seen by anybody else. 139 00:06:56,160 --> 00:06:59,880 Speaker 3: Again, it's true, mate, Coles know that I have that 140 00:07:00,160 --> 00:07:02,760 Speaker 3: iced tea and that almond milk. They'll get the email 141 00:07:02,800 --> 00:07:04,559 Speaker 3: every every week, all that kind of stuff. 142 00:07:04,560 --> 00:07:06,760 Speaker 1: But I mean, to make our show, we literally have 143 00:07:06,839 --> 00:07:09,680 Speaker 1: to have like different computers set up in our research 144 00:07:09,720 --> 00:07:12,680 Speaker 1: office with people googling different things on different computers, so 145 00:07:12,760 --> 00:07:16,120 Speaker 1: with the different ads. So we literally have a table 146 00:07:16,400 --> 00:07:19,520 Speaker 1: of different computers that have googled different aspects of society 147 00:07:19,680 --> 00:07:21,840 Speaker 1: that you're not let to google another thing on because 148 00:07:21,840 --> 00:07:24,000 Speaker 1: it will ruin the algorithms so that we can get the. 149 00:07:24,400 --> 00:07:26,720 Speaker 3: Way too complex. It's crazy amazing. 150 00:07:27,120 --> 00:07:29,880 Speaker 2: Every day. My alarm these days is that black mirror 151 00:07:29,920 --> 00:07:30,640 Speaker 2: cracking sound. 152 00:07:31,480 --> 00:07:33,360 Speaker 1: Yes, that's just life now. 153 00:07:34,160 --> 00:07:36,520 Speaker 2: Well, we look forward to tonight and then we look 154 00:07:36,600 --> 00:07:40,239 Speaker 2: forward to season seventeen sensational mate, good catch. 155 00:07:40,120 --> 00:07:42,080 Speaker 1: Up, thank you. I'm just going to a text from Hatebong. 156 00:07:43,400 --> 00:07:46,040 Speaker 3: Yeah, that woman regards