1 00:00:02,320 --> 00:00:06,760 Speaker 1: Coming up on today's show, Karina Irbi reveals she accidentally 2 00:00:06,800 --> 00:00:10,200 Speaker 1: bought an investment property, all the clues from the Tortured 3 00:00:10,240 --> 00:00:15,720 Speaker 1: Poets Department, and Megan Markle's fancy Jam. Hello and welcome 4 00:00:15,760 --> 00:00:19,000 Speaker 1: to Outspoken. It's your dose of the hottest influencer and 5 00:00:19,079 --> 00:00:21,959 Speaker 1: pop culture news twice a week. I'm Sophie tall But 6 00:00:22,040 --> 00:00:24,040 Speaker 1: and we are going to kick off today's show with 7 00:00:24,160 --> 00:00:27,760 Speaker 1: some hard hitting news. So apparently jen Zetters are growing 8 00:00:27,880 --> 00:00:31,720 Speaker 1: increasingly concerned that their Stanley Cups are giving them wrinkles. 9 00:00:32,200 --> 00:00:35,280 Speaker 1: And I, for one, have never felt so smug that 10 00:00:35,360 --> 00:00:37,239 Speaker 1: I do not own a Stanley Cup and I am 11 00:00:37,280 --> 00:00:40,120 Speaker 1: Frank Green all the way. Yeah, because people think that 12 00:00:40,240 --> 00:00:43,520 Speaker 1: basically the straw in the Stanley cup is giving them 13 00:00:43,600 --> 00:00:45,599 Speaker 1: smoke at wrinkles, because if you think about it, when 14 00:00:45,600 --> 00:00:48,360 Speaker 1: you suck on a straw, you kind of using quite 15 00:00:48,360 --> 00:00:50,640 Speaker 1: a lot of muscles around your mouth. Is this part 16 00:00:50,640 --> 00:00:53,000 Speaker 1: of the reason that millennials look so much younger than 17 00:00:53,080 --> 00:00:57,040 Speaker 1: jen zettas as well, because we don't use Stanley cuffs impulsively. 18 00:00:57,600 --> 00:01:00,880 Speaker 1: Now someone has tried to monetize this and they have 19 00:01:01,040 --> 00:01:04,840 Speaker 1: created an anti wrinkle straw which is kind of shaped 20 00:01:04,880 --> 00:01:07,280 Speaker 1: like a question mark, but it's a question mark like 21 00:01:07,360 --> 00:01:08,240 Speaker 1: on its side. 22 00:01:08,760 --> 00:01:10,320 Speaker 2: Yeah, I don't really get. 23 00:01:10,120 --> 00:01:12,880 Speaker 1: How that means that you're not using the same muscles 24 00:01:12,880 --> 00:01:14,800 Speaker 1: that you would use to drink from a straw. That 25 00:01:14,840 --> 00:01:18,160 Speaker 1: I don't cat is gen Z is walking into work 26 00:01:18,280 --> 00:01:20,560 Speaker 1: with these drink bottles, which a lot of older people 27 00:01:20,600 --> 00:01:24,760 Speaker 1: think is already weird, and then pulling out these massive straws. 28 00:01:24,840 --> 00:01:27,759 Speaker 1: So can you add the question mark straw to your 29 00:01:27,800 --> 00:01:31,280 Speaker 1: Stanley cup or you have to buy this specific drink bottle. No, 30 00:01:31,440 --> 00:01:33,920 Speaker 1: the straws are only eight dollars on Amazon and you 31 00:01:33,959 --> 00:01:36,600 Speaker 1: can just add them to your Stanley cups. And influencers 32 00:01:36,680 --> 00:01:40,319 Speaker 1: are swearing by this straw. They say it's stopping them 33 00:01:40,319 --> 00:01:43,319 Speaker 1: from straining or pursing their lips, but to me, it 34 00:01:43,360 --> 00:01:45,520 Speaker 1: actually looks like it's causing even more ring. I love 35 00:01:45,560 --> 00:01:48,760 Speaker 1: that we can't even drink from a drink bottle without 36 00:01:48,800 --> 00:01:51,400 Speaker 1: being concerned that it's going to make us look older. 37 00:01:51,560 --> 00:01:55,280 Speaker 1: We're supposed to go through life sharing no facial expressions 38 00:01:55,280 --> 00:01:57,080 Speaker 1: and not laughing or smiling in. 39 00:01:57,040 --> 00:01:58,000 Speaker 2: The fear that will look old. 40 00:01:58,280 --> 00:02:00,240 Speaker 1: I suppose the genzt is a concern because there's a 41 00:02:00,240 --> 00:02:02,440 Speaker 1: lot of gen Zettas just get botox anyway, and I 42 00:02:02,480 --> 00:02:04,960 Speaker 1: would assume that the amount of water that people are 43 00:02:04,960 --> 00:02:07,880 Speaker 1: now drinking thanks to Stanley cups and also to Frank Green, 44 00:02:07,920 --> 00:02:11,480 Speaker 1: it would outweigh this issue. It's kind of ironic because 45 00:02:11,520 --> 00:02:13,600 Speaker 1: I remember in the twenty tens it was all the 46 00:02:13,720 --> 00:02:17,160 Speaker 1: rage to do the duck face selfie and people were like, oh, 47 00:02:17,360 --> 00:02:19,840 Speaker 1: better stop doing that because I might get wrinkles. Well, 48 00:02:19,880 --> 00:02:22,919 Speaker 1: it's funny you say that because an expert has weighed 49 00:02:22,960 --> 00:02:26,079 Speaker 1: into this story and they have actually warned against doing 50 00:02:26,400 --> 00:02:29,160 Speaker 1: the duck power as anyone do that anymore? Though, I 51 00:02:29,200 --> 00:02:31,320 Speaker 1: heard that gen Zettters have a new one. Oh yeah, 52 00:02:31,320 --> 00:02:34,040 Speaker 1: isn't it like raising one side of their mouth or something. Yeah, 53 00:02:34,080 --> 00:02:36,880 Speaker 1: they're essentially screwing up their face in a different way. Well, 54 00:02:36,880 --> 00:02:39,240 Speaker 1: another expert weighed in and he just basically said this 55 00:02:39,280 --> 00:02:40,640 Speaker 1: as a load of crap. It's a bit of a 56 00:02:40,680 --> 00:02:43,040 Speaker 1: stretch to think that you were going to cause such 57 00:02:43,200 --> 00:02:45,840 Speaker 1: severe wrinkles from literally sucking on a straw. 58 00:02:46,000 --> 00:02:46,720 Speaker 2: Plot twist. 59 00:02:47,320 --> 00:02:50,280 Speaker 1: Frank Green thought, how are we going to take down 60 00:02:50,360 --> 00:02:53,639 Speaker 1: the Stanley Cup? We are going to feed into gen 61 00:02:53,760 --> 00:02:57,320 Speaker 1: Zeta's biggest insecurities, and that is aging. Well, I actually 62 00:02:57,360 --> 00:03:00,000 Speaker 1: think it's just a clever marketing ployee by the creators 63 00:03:00,080 --> 00:03:01,480 Speaker 1: of this anti wrinkle straw. 64 00:03:02,880 --> 00:03:05,800 Speaker 3: I've just had some shower thoughts just about the investment 65 00:03:05,840 --> 00:03:06,959 Speaker 3: property video. 66 00:03:07,040 --> 00:03:10,079 Speaker 1: I mean, like I really wanted to share it. Ah. 67 00:03:10,600 --> 00:03:12,760 Speaker 1: I was just always flatten and also proud of myself. 68 00:03:12,800 --> 00:03:15,280 Speaker 3: Like guys, for the last nearly fourteen years, this November, 69 00:03:15,440 --> 00:03:17,160 Speaker 3: I've been hustling. I've been grinding. 70 00:03:18,520 --> 00:03:22,639 Speaker 1: Body positive influencer and Only Fans creator Karina Irbi has 71 00:03:22,720 --> 00:03:26,720 Speaker 1: irged her followers by revealing she accidentally bought an investment 72 00:03:26,760 --> 00:03:30,399 Speaker 1: property in a tone deaf Instagram reel. Now listeners will 73 00:03:30,400 --> 00:03:34,359 Speaker 1: remember that Karina is no stranger to controversy. Last year, 74 00:03:34,400 --> 00:03:37,920 Speaker 1: she was caught photoshopping her images despite urging her followers 75 00:03:37,960 --> 00:03:41,480 Speaker 1: to embrace their bodies, and now she has really ruffled 76 00:03:41,520 --> 00:03:44,360 Speaker 1: some feathers with this new video. I do want to 77 00:03:44,360 --> 00:03:47,080 Speaker 1: give the video justice, So let's throw to the real 78 00:03:47,160 --> 00:03:47,640 Speaker 1: in full. 79 00:03:49,400 --> 00:03:53,280 Speaker 3: I might have accidentally, kind of on purpose, just bought 80 00:03:53,280 --> 00:03:57,880 Speaker 3: an investment property and I can quite literally see it 81 00:03:57,960 --> 00:03:59,480 Speaker 3: from my bed. 82 00:04:00,000 --> 00:04:06,160 Speaker 2: Oh see that? Do you see that? 83 00:04:06,760 --> 00:04:09,400 Speaker 3: I kind of just bought it? Oh my god, I 84 00:04:09,440 --> 00:04:10,880 Speaker 3: now have two mortgages. 85 00:04:11,480 --> 00:04:12,920 Speaker 2: Am I the worst an adulting. 86 00:04:13,680 --> 00:04:16,040 Speaker 3: If it was a massive risk, I'm sure my accountant 87 00:04:16,040 --> 00:04:18,560 Speaker 3: would have said, don't buy it. I don't even remember 88 00:04:18,600 --> 00:04:21,760 Speaker 3: thernd of the repayments. The real estate is called, and 89 00:04:21,839 --> 00:04:23,600 Speaker 3: she said she's going down there to put the sould 90 00:04:23,680 --> 00:04:24,680 Speaker 3: sign on. So let's go. 91 00:04:25,200 --> 00:04:26,159 Speaker 2: Let's go check it out. 92 00:04:26,880 --> 00:04:32,760 Speaker 1: Why now. In this video, Karina panned outside her own 93 00:04:32,800 --> 00:04:36,599 Speaker 1: bedroom window to the block of units right on the esplanade. 94 00:04:36,680 --> 00:04:39,280 Speaker 1: She then went on to film herself posing in front 95 00:04:39,320 --> 00:04:41,359 Speaker 1: of the sale sign and showed off the block of 96 00:04:41,480 --> 00:04:44,880 Speaker 1: units and the view. Now. A quick Google search revealed 97 00:04:44,880 --> 00:04:47,640 Speaker 1: that she paid one point two million for the two 98 00:04:47,680 --> 00:04:50,600 Speaker 1: bedroom unit. I just hate when you accidentally go out 99 00:04:50,600 --> 00:04:53,400 Speaker 1: and purchase an investment property. I mean it's so relatable. Yeah, 100 00:04:53,480 --> 00:04:55,800 Speaker 1: particularly you know when you can't even remember what the 101 00:04:55,839 --> 00:04:58,400 Speaker 1: mortgage repayments are because just so well for you don't 102 00:04:58,440 --> 00:05:00,960 Speaker 1: have to consider it. Well, it's easy to see why 103 00:05:01,000 --> 00:05:03,520 Speaker 1: the backlash was so swift. I mean, I'm made a 104 00:05:03,560 --> 00:05:06,920 Speaker 1: loss to understand how Karina thought that that reel would 105 00:05:06,920 --> 00:05:09,320 Speaker 1: go down. Well, especially when we're in the midst of 106 00:05:09,320 --> 00:05:12,400 Speaker 1: a housing crisis. Yeah, particularly when we are at a 107 00:05:12,440 --> 00:05:14,920 Speaker 1: stage where people are being forced to move back home. 108 00:05:15,000 --> 00:05:17,279 Speaker 1: In with their parents. It kind of reminds me of 109 00:05:17,320 --> 00:05:20,280 Speaker 1: when Sarah's datiste on social media that she had this 110 00:05:20,720 --> 00:05:24,240 Speaker 1: life changing announcement that was going to change everything, and 111 00:05:24,279 --> 00:05:27,200 Speaker 1: then she revealed to everyone that she bought this multimillion 112 00:05:27,240 --> 00:05:30,040 Speaker 1: dollar holiday home on the Esplanade that she was going 113 00:05:30,080 --> 00:05:32,960 Speaker 1: to use as a photo shoot place. And I just think, 114 00:05:33,000 --> 00:05:35,839 Speaker 1: can these influencers be more out of touch? It is 115 00:05:35,960 --> 00:05:39,320 Speaker 1: just so tone deaf and embarrassing to assume that everyone 116 00:05:39,360 --> 00:05:42,440 Speaker 1: would be so happy for them and be celebrating when 117 00:05:42,480 --> 00:05:45,719 Speaker 1: people are really struggling, and they always seem so shocked 118 00:05:45,720 --> 00:05:49,080 Speaker 1: when they get this backlash. Because Karina Irby, she has 119 00:05:49,360 --> 00:05:52,440 Speaker 1: come out and said that she's so disappointed that people 120 00:05:52,480 --> 00:05:55,960 Speaker 1: aren't allowed to celebrate their accomplishments. So she went on 121 00:05:56,000 --> 00:05:58,720 Speaker 1: to write a lengthy statement about how she didn't come 122 00:05:58,760 --> 00:06:01,799 Speaker 1: from wealth and she doesn't care consider herself well off now, 123 00:06:02,160 --> 00:06:04,120 Speaker 1: and she did add that she was sorry if the 124 00:06:04,200 --> 00:06:07,359 Speaker 1: video upset anyone, But then in the next breath, she 125 00:06:07,480 --> 00:06:10,280 Speaker 1: told her followers she wasn't holding them hostage and they 126 00:06:10,279 --> 00:06:12,880 Speaker 1: were welcome to unfollow her. Yeah. She then went on 127 00:06:12,920 --> 00:06:15,400 Speaker 1: to write money doesn't grow on trees and I'm very 128 00:06:15,400 --> 00:06:18,479 Speaker 1: grateful to have this opportunity, but it didn't come without 129 00:06:18,520 --> 00:06:22,360 Speaker 1: its hard work, tears, and sacrifices. I never came from money. 130 00:06:22,400 --> 00:06:24,760 Speaker 1: I was brought up to work hard for what you want. 131 00:06:25,040 --> 00:06:28,400 Speaker 1: This is thirteen plus years of that mindset, dedication and 132 00:06:28,440 --> 00:06:32,200 Speaker 1: pure passion. So forgive me for celebrating my own accomplishment. 133 00:06:32,320 --> 00:06:35,480 Speaker 1: I'd be happy for you. But nobody has an issue 134 00:06:35,720 --> 00:06:39,000 Speaker 1: with her buying the property. It's how she's told her 135 00:06:39,040 --> 00:06:42,240 Speaker 1: followers about it, being like, oh, I accidentally did it. 136 00:06:42,360 --> 00:06:43,600 Speaker 2: Yeah, that's the issue. Yeah. 137 00:06:43,600 --> 00:06:46,440 Speaker 1: For me, it's the use of the word accidentally that 138 00:06:46,560 --> 00:06:49,000 Speaker 1: has pissed so many people off because it's like it 139 00:06:49,080 --> 00:06:52,080 Speaker 1: was such a flippant decision, but it didn't take the 140 00:06:52,120 --> 00:06:54,400 Speaker 1: thirteen plus years. As what she's telling her followers, it's 141 00:06:54,400 --> 00:06:56,480 Speaker 1: like I have so much money that I just went 142 00:06:56,600 --> 00:06:59,440 Speaker 1: out and bought this property and no fucks given. Yeah 143 00:06:59,440 --> 00:07:01,800 Speaker 1: it's so true, because I think a lot of people 144 00:07:01,839 --> 00:07:05,440 Speaker 1: would be happy for her if she prefaced saying, blood, sweat, 145 00:07:05,480 --> 00:07:08,040 Speaker 1: and tears have gone into buying this house. It's been 146 00:07:08,040 --> 00:07:11,120 Speaker 1: a huge financial decision for me. But instead she's acted 147 00:07:11,200 --> 00:07:12,880 Speaker 1: dumb and said, I don't even know what the mortgage is. 148 00:07:12,880 --> 00:07:14,640 Speaker 2: I actually bought this house now. 149 00:07:14,720 --> 00:07:17,800 Speaker 1: Later on, Karina jumped on her Instagram story after a 150 00:07:17,840 --> 00:07:20,640 Speaker 1: shower to share what she called her shower thoughts about 151 00:07:20,640 --> 00:07:23,560 Speaker 1: the investment property video. It was quite strange because she 152 00:07:23,600 --> 00:07:26,119 Speaker 1: said that she really wanted to share the original video 153 00:07:26,280 --> 00:07:29,360 Speaker 1: because she was excited and proud of herself, but then 154 00:07:29,440 --> 00:07:32,040 Speaker 1: prefaced it with a bunch of disclaimers. So she said 155 00:07:32,040 --> 00:07:35,080 Speaker 1: she'd been hustling for fourteen years, which she prefaced thirteen 156 00:07:35,160 --> 00:07:37,480 Speaker 1: years before, so that time had changed, and that she's 157 00:07:37,520 --> 00:07:41,520 Speaker 1: had anxiety issues, She's made sacrifices along the way, including 158 00:07:41,600 --> 00:07:44,520 Speaker 1: losing friends and having no social life, and she's decided 159 00:07:44,560 --> 00:07:45,480 Speaker 1: not to have kids. 160 00:07:45,960 --> 00:07:47,760 Speaker 2: Let's throw it to more of what she said. 161 00:07:48,800 --> 00:07:51,360 Speaker 3: It's like we've made all these sacrifices along the way, 162 00:07:51,400 --> 00:07:53,640 Speaker 3: and like I've been in business now for fourteen years, 163 00:07:54,400 --> 00:07:57,120 Speaker 3: and I've made sure that I've got multiple income streams 164 00:07:57,160 --> 00:07:59,160 Speaker 3: and I just really have tried to set myself up 165 00:07:59,200 --> 00:08:00,840 Speaker 3: and I just got so started to share this and 166 00:08:00,880 --> 00:08:03,920 Speaker 3: I just got rip to shreds. I mean, like I 167 00:08:03,960 --> 00:08:05,440 Speaker 3: get their point of view as well, but I was 168 00:08:05,560 --> 00:08:08,680 Speaker 3: just trying to be silly and quirky about the whole 169 00:08:08,760 --> 00:08:11,120 Speaker 3: ordeal and not be so serious about it, and I 170 00:08:11,120 --> 00:08:12,680 Speaker 3: really wanted to share it, like I really didn't want 171 00:08:12,680 --> 00:08:14,560 Speaker 3: to offend anyone, and I just felt like, if you 172 00:08:14,560 --> 00:08:16,520 Speaker 3: guys are following me, you know that I'm a goofy gooba. 173 00:08:16,600 --> 00:08:18,840 Speaker 2: You know I'm gonna like make light of my situation. 174 00:08:20,200 --> 00:08:23,240 Speaker 1: I think this is a big learning curve for some influences. 175 00:08:23,880 --> 00:08:27,119 Speaker 1: People want to see that you have actually worked hard 176 00:08:27,160 --> 00:08:29,400 Speaker 1: for your accomplishment, and I feel like if she had 177 00:08:29,440 --> 00:08:33,319 Speaker 1: framed it in a different way, people would have been more, 178 00:08:33,640 --> 00:08:36,679 Speaker 1: I don't know, happy for her and her achievements. I 179 00:08:36,720 --> 00:08:40,520 Speaker 1: also think it helps if influencers are somewhat appreciative to 180 00:08:40,600 --> 00:08:43,160 Speaker 1: their audience. I really like when they preface and say, 181 00:08:43,600 --> 00:08:45,320 Speaker 1: although I have put in a lot of hard work, 182 00:08:45,320 --> 00:08:48,440 Speaker 1: it wouldn't be possible without my audience, who buy into 183 00:08:48,480 --> 00:08:51,240 Speaker 1: my lifestyle and who support me by buying my products 184 00:08:51,320 --> 00:08:53,880 Speaker 1: or buying products that I promote. I just think it's 185 00:08:53,960 --> 00:08:57,720 Speaker 1: clear that she has completely misunderstood the backlash. People aren't 186 00:08:57,760 --> 00:08:59,960 Speaker 1: having a go at her for her celebrating her a chief. 187 00:09:00,240 --> 00:09:03,000 Speaker 1: It's the way that she celebrated. It is the fact 188 00:09:03,000 --> 00:09:06,480 Speaker 1: that she bragged about accidentally buying a beachfront home that 189 00:09:06,520 --> 00:09:09,280 Speaker 1: has rubbed so many people up the wrong way. Surely 190 00:09:09,360 --> 00:09:11,120 Speaker 1: there was a better way to share this news with 191 00:09:11,160 --> 00:09:13,880 Speaker 1: her followers. It's almost like she thought, hmm, what is 192 00:09:13,920 --> 00:09:17,280 Speaker 1: the most unrelatable way to share this news and then 193 00:09:17,440 --> 00:09:20,920 Speaker 1: just ran with it. Hashtag rich people problems, hashtag blessed? 194 00:09:23,200 --> 00:09:25,800 Speaker 3: Were you silent or were you silenced? 195 00:09:27,120 --> 00:09:32,120 Speaker 1: Megan Markle's mysterious new lifestyle brand, American Riviera Orchard, is 196 00:09:32,160 --> 00:09:36,120 Speaker 1: already ruffling royal feathers. This week, the Duchess of Sussex 197 00:09:36,160 --> 00:09:39,320 Speaker 1: spread the love with friends and influences by gifting them 198 00:09:39,360 --> 00:09:42,560 Speaker 1: a taste of her new brand. Yet royal critics are 199 00:09:42,640 --> 00:09:46,120 Speaker 1: speculating the lifestyle brand could breach an agreement with the 200 00:09:46,200 --> 00:09:49,360 Speaker 1: royal family. So before we get into it, let's bring 201 00:09:49,400 --> 00:09:52,920 Speaker 1: listeners up to speed with her new brand, which she officially. 202 00:09:52,440 --> 00:09:54,880 Speaker 2: Launched in the middle of March. Yeah, it was. 203 00:09:54,920 --> 00:09:58,520 Speaker 1: Quite curious timing because she launched this brand right when 204 00:09:58,520 --> 00:10:01,960 Speaker 1: we were in the midst of the Middleton conspiracy theories. 205 00:10:02,080 --> 00:10:04,320 Speaker 1: So when Meghan decided it was the right time to 206 00:10:04,400 --> 00:10:07,800 Speaker 1: launch her latest business venture, which is a new lifestyle 207 00:10:07,840 --> 00:10:13,480 Speaker 1: brand called American Riviera Orchard Montecito. So Montecito is tacked 208 00:10:13,559 --> 00:10:16,600 Speaker 1: on in the logo. It is quite a mouthful, so 209 00:10:16,720 --> 00:10:20,480 Speaker 1: brand experts have criticized the name, saying it's too long, 210 00:10:20,840 --> 00:10:23,079 Speaker 1: too in your face, and too generic. 211 00:10:23,440 --> 00:10:25,959 Speaker 2: However, sources say that Megan thinks. 212 00:10:25,760 --> 00:10:29,520 Speaker 1: It's perfect as it's authentic to her because Montecito is 213 00:10:29,679 --> 00:10:32,839 Speaker 1: the new neighborhood that Meghan and Harry relocated to after 214 00:10:32,880 --> 00:10:35,520 Speaker 1: they left their old lives with the Royal family, and 215 00:10:35,600 --> 00:10:38,960 Speaker 1: American riviera is also a term used to describe the 216 00:10:39,000 --> 00:10:42,120 Speaker 1: Santa Barbara area where they live. It is wordy, but 217 00:10:42,160 --> 00:10:44,080 Speaker 1: I can see why they've chosen it because it does 218 00:10:44,160 --> 00:10:46,600 Speaker 1: have a real royal flavor to it. If they'd gone 219 00:10:46,679 --> 00:10:49,880 Speaker 1: with something short and punchy, it would have been too 220 00:10:49,920 --> 00:10:52,640 Speaker 1: similar to her old brand, TIG. Well, the brand is 221 00:10:52,679 --> 00:10:55,760 Speaker 1: being touted as TIG two point zero, which, as you said, Amy, 222 00:10:55,920 --> 00:10:59,520 Speaker 1: was Meghan's first lifestyle website before she married Prince Harry. 223 00:10:59,640 --> 00:11:02,280 Speaker 1: I do agree that the logo has a royal vibe 224 00:11:02,280 --> 00:11:04,920 Speaker 1: to it, so it's got gold cursive riding and what 225 00:11:05,000 --> 00:11:07,640 Speaker 1: looks like a crest. And so far there has been 226 00:11:07,720 --> 00:11:10,880 Speaker 1: quite a lot of mystery around the brand, as when 227 00:11:10,920 --> 00:11:13,560 Speaker 1: Meghan launched it in March, all we got was a 228 00:11:13,600 --> 00:11:16,920 Speaker 1: short video and a new Instagram account. So on the 229 00:11:17,080 --> 00:11:21,559 Speaker 1: Instagram account, the bio reads by Meghan, the Duchess of Sussex, 230 00:11:21,679 --> 00:11:24,640 Speaker 1: established twenty twenty four and the only thing that has 231 00:11:24,679 --> 00:11:27,920 Speaker 1: been posted so far on this Instagram account is one 232 00:11:27,920 --> 00:11:30,280 Speaker 1: of those posts on the grid that makes up a logo. 233 00:11:30,320 --> 00:11:32,920 Speaker 1: You know there's one. Oh yeah. The individual posts don't 234 00:11:32,960 --> 00:11:35,240 Speaker 1: make much sense. That like a corner of the logo 235 00:11:35,520 --> 00:11:39,920 Speaker 1: old school Instagram Yeah, very twenty eighteen Instagram vibes. And 236 00:11:40,160 --> 00:11:44,199 Speaker 1: the account already has over six hundred thousand followers. Are 237 00:11:44,240 --> 00:11:46,400 Speaker 1: you one of them? Amy? Is that even a question? 238 00:11:46,480 --> 00:11:48,840 Speaker 1: Of course, I'm already following this account. I'm a huge 239 00:11:48,880 --> 00:11:52,000 Speaker 1: Meghan Markle fan. Now. There was also a short video 240 00:11:52,160 --> 00:11:56,320 Speaker 1: released which showed Megan in her kitchen arranging flowers and cooking, 241 00:11:56,679 --> 00:11:59,240 Speaker 1: and then she was randomly in a black ball gown 242 00:11:59,320 --> 00:12:03,760 Speaker 1: floating around her courtyard and Nancy Wilson song I Wish 243 00:12:03,800 --> 00:12:06,800 Speaker 1: You Love is playing in the background. And I really 244 00:12:06,840 --> 00:12:10,400 Speaker 1: think that this sense of mystery in the video is 245 00:12:10,480 --> 00:12:13,560 Speaker 1: very deliberate. She is trying to be alluring, She's trying 246 00:12:13,559 --> 00:12:16,320 Speaker 1: to get people interested in what she's putting out there. 247 00:12:16,840 --> 00:12:19,600 Speaker 1: I did laugh because the video also had this very 248 00:12:20,040 --> 00:12:22,320 Speaker 1: retro vibe. It looked like I had been shot on 249 00:12:22,360 --> 00:12:24,720 Speaker 1: an old film camera, which I think a lot of 250 00:12:24,800 --> 00:12:27,439 Speaker 1: jen Zetters like that vibe. Not that I think she's 251 00:12:27,480 --> 00:12:30,640 Speaker 1: trying to target jen Zetters, but it's kind of cool 252 00:12:30,679 --> 00:12:34,719 Speaker 1: to do something that's a little bit retro and old school. Well. 253 00:12:34,720 --> 00:12:37,280 Speaker 1: It's a real rebrand for her, isn't it, Because for 254 00:12:37,320 --> 00:12:41,200 Speaker 1: the past four years she has been labeled as a 255 00:12:41,240 --> 00:12:44,120 Speaker 1: bit of a home wrecker in terms of taking Harry 256 00:12:44,160 --> 00:12:47,360 Speaker 1: away from his family. It's all been very negative publicity 257 00:12:47,400 --> 00:12:49,880 Speaker 1: for her, and it seems she really is leaning into 258 00:12:49,920 --> 00:12:51,640 Speaker 1: her role as a wife and a mother. 259 00:12:51,920 --> 00:12:52,439 Speaker 2: Yeah. 260 00:12:52,480 --> 00:12:56,040 Speaker 1: The whole new rebrand is quite confusing though, because she 261 00:12:56,280 --> 00:12:59,640 Speaker 1: is still using her royal title, so on the brand's 262 00:12:59,679 --> 00:13:03,680 Speaker 1: instrum account she describes herself as the Duchess of Sussex. 263 00:13:03,720 --> 00:13:05,960 Speaker 1: And I do think it would be a stronger and 264 00:13:06,440 --> 00:13:08,720 Speaker 1: more of a feminist move for her to just become 265 00:13:08,800 --> 00:13:11,360 Speaker 1: Meghan Markel again. I think that there would be so 266 00:13:11,480 --> 00:13:13,560 Speaker 1: much more weight in just being Meghan. I mean, we 267 00:13:13,600 --> 00:13:16,439 Speaker 1: all know who she is, and I do think it's 268 00:13:16,480 --> 00:13:20,319 Speaker 1: clear that they are trying to reposition themselves as almost 269 00:13:20,600 --> 00:13:22,920 Speaker 1: US royal. She know what pisss me off about that. 270 00:13:22,960 --> 00:13:25,360 Speaker 1: People act like she's a dickhead because she's using her 271 00:13:25,440 --> 00:13:29,040 Speaker 1: royal title, But why can't you that is her official title. Yeah, 272 00:13:29,040 --> 00:13:31,320 Speaker 1: but I think that it's quite different for Prince Harry 273 00:13:31,360 --> 00:13:34,080 Speaker 1: to use his royal title because he was born with 274 00:13:34,160 --> 00:13:37,640 Speaker 1: that name, whereas with Meghan, she was only a part 275 00:13:37,679 --> 00:13:39,920 Speaker 1: of the royal family for such a short period of time, 276 00:13:39,960 --> 00:13:43,240 Speaker 1: a couple of years, and then once she left, she 277 00:13:43,360 --> 00:13:46,840 Speaker 1: totally called out the whole institution, said it was racist. 278 00:13:47,160 --> 00:13:49,160 Speaker 1: So it just makes me question, why would you want 279 00:13:49,160 --> 00:13:51,600 Speaker 1: the title of an institution that you think is so 280 00:13:51,840 --> 00:13:53,080 Speaker 1: racist and backwards. 281 00:13:53,120 --> 00:13:56,280 Speaker 2: Ye, but to be fair, she didn't want to leave. 282 00:13:56,679 --> 00:13:59,240 Speaker 1: She says that she was driven out of the royal 283 00:13:59,280 --> 00:14:01,640 Speaker 1: family and they didn't do anything to support her. 284 00:14:01,720 --> 00:14:03,679 Speaker 2: So I think fucking use the title. 285 00:14:03,880 --> 00:14:05,640 Speaker 1: Yeah, well, it does appear she is going to be 286 00:14:05,760 --> 00:14:10,000 Speaker 1: using her title to help bring credibility to this brand. Now. 287 00:14:10,040 --> 00:14:13,400 Speaker 1: It's quite funny because super Sluts have scoured pending US 288 00:14:13,520 --> 00:14:18,280 Speaker 1: trademark applications to find that American Riviera Orchard plans to 289 00:14:18,320 --> 00:14:22,200 Speaker 1: sell cookbooks and home goods such as decanters and kitchen linens, 290 00:14:22,520 --> 00:14:26,840 Speaker 1: as well as foods. Including Marmalades and Jelly's Will. Commentators 291 00:14:26,840 --> 00:14:30,720 Speaker 1: have already begun comparing Meghan's brand to Gwyneth Paltrow's company 292 00:14:30,760 --> 00:14:34,280 Speaker 1: Goop and also Courtney Kardashian's company Pooche. I wonder if 293 00:14:34,320 --> 00:14:37,320 Speaker 1: this is why she chose a longer brand name, because 294 00:14:37,360 --> 00:14:40,240 Speaker 1: she wanted to stand out from these brands and position 295 00:14:40,360 --> 00:14:43,640 Speaker 1: herself in a different field. Well potentially, I mean, this 296 00:14:43,760 --> 00:14:47,720 Speaker 1: week we have been given an insight into Meghan's marketing strategy, 297 00:14:47,800 --> 00:14:51,120 Speaker 1: which has involved sending out fifty jars of strawberry jam 298 00:14:51,240 --> 00:14:54,720 Speaker 1: to a selection of friends and social media influences. And 299 00:14:54,760 --> 00:14:57,800 Speaker 1: the reason we know this is because so far, two 300 00:14:57,840 --> 00:15:00,320 Speaker 1: of the fifty have shared photos of the ja on 301 00:15:00,360 --> 00:15:03,600 Speaker 1: their Instagram stories. So Meghan sent a jar to her 302 00:15:03,640 --> 00:15:07,320 Speaker 1: friend Tracy Robbins, who was a fashion designer whose husband 303 00:15:07,360 --> 00:15:10,280 Speaker 1: is the boss of Paramount. She also sent another jar 304 00:15:10,400 --> 00:15:13,920 Speaker 1: to a friend, Delfina, whose husband plays polo with Prince Harry. 305 00:15:14,120 --> 00:15:17,200 Speaker 1: So royal commentators are pointing out that this is all 306 00:15:17,240 --> 00:15:20,400 Speaker 1: connected to the Netflix deal they signed. So the couple 307 00:15:20,480 --> 00:15:23,479 Speaker 1: have revealed they have two new programs on the platform, 308 00:15:23,760 --> 00:15:26,040 Speaker 1: one which is a cooking show and the other which 309 00:15:26,080 --> 00:15:29,280 Speaker 1: is a show about Polo, which Harry's friend is also 310 00:15:29,360 --> 00:15:31,760 Speaker 1: appearing in. Now back to the jam, which I feel 311 00:15:31,800 --> 00:15:35,760 Speaker 1: like we're all excited about. So Tracy, Meghan's friend, shared 312 00:15:35,760 --> 00:15:39,960 Speaker 1: two Instagram stories about the exciting PR delivery, and she 313 00:15:40,160 --> 00:15:43,720 Speaker 1: first shared a photo holding the jam and wrote breakfast, lunch, 314 00:15:43,760 --> 00:15:46,840 Speaker 1: and dinner just got a little sweeter and tagged American 315 00:15:46,960 --> 00:15:50,120 Speaker 1: Riviera Orchard. Now, in a second post, she showed the 316 00:15:50,200 --> 00:15:52,920 Speaker 1: jam sitting in a basket of lemons and wrote, thank 317 00:15:52,960 --> 00:15:53,840 Speaker 1: you for the basket. 318 00:15:53,920 --> 00:15:55,000 Speaker 2: I absolutely love this. 319 00:15:55,080 --> 00:15:58,240 Speaker 1: Jam, so not sure I'm sharing with anyone. Thank you 320 00:15:58,400 --> 00:16:02,480 Speaker 1: em and then tag the brand and hashtaged Montecito Goodness 321 00:16:02,640 --> 00:16:06,240 Speaker 1: and American Riviera Orchard. So clearly she has been given 322 00:16:06,280 --> 00:16:09,840 Speaker 1: the appropriate tags to put on there. I also thought 323 00:16:10,000 --> 00:16:12,560 Speaker 1: it was funny that she said thank you m because, 324 00:16:12,880 --> 00:16:16,600 Speaker 1: of course, in Harry and Meghan's documentary, everyone got up 325 00:16:16,600 --> 00:16:20,200 Speaker 1: in arms because Meghan kept calling Harry h and everyone 326 00:16:20,240 --> 00:16:23,400 Speaker 1: thought it was quite pretentious. I'm wondering, is this something 327 00:16:23,440 --> 00:16:25,520 Speaker 1: that everyone does in California? A? 328 00:16:26,000 --> 00:16:28,080 Speaker 2: No, yes, that is not whatever. I don't think it 329 00:16:28,120 --> 00:16:29,600 Speaker 2: is what everyone does in California. 330 00:16:29,640 --> 00:16:32,400 Speaker 1: It's a bit of subtle flex that she's able to 331 00:16:32,480 --> 00:16:35,680 Speaker 1: literally just drop one letter M, and everyone knows it's 332 00:16:35,680 --> 00:16:38,120 Speaker 1: about Meghan Mark. I mean, of course she has hashtag 333 00:16:38,160 --> 00:16:41,040 Speaker 1: the brand name as well. Yeah. Well, her friend Dylfina 334 00:16:41,120 --> 00:16:44,200 Speaker 1: also posted a similar story, saying Strawberry jam makes me 335 00:16:44,280 --> 00:16:46,640 Speaker 1: happy and I love your jam, and then tagged at 336 00:16:46,720 --> 00:16:49,920 Speaker 1: American Riviera Orchard. Now, after having to say that brand 337 00:16:49,960 --> 00:16:52,480 Speaker 1: name a number of times, I do think it is 338 00:16:52,520 --> 00:16:54,600 Speaker 1: a bad name. Surely they're just gonna. 339 00:16:54,360 --> 00:16:56,720 Speaker 2: Call it ar. It's a bit like Diary of a CEO. 340 00:16:56,840 --> 00:16:58,239 Speaker 2: How they are they abbreviated? 341 00:16:58,280 --> 00:17:01,320 Speaker 1: Yeah. Now it's unclear who the other forty eight jars 342 00:17:01,360 --> 00:17:03,960 Speaker 1: of jam have gone to yet, and this is caused 343 00:17:04,040 --> 00:17:06,480 Speaker 1: intrigue if who will pop up with the batch next. 344 00:17:06,520 --> 00:17:09,399 Speaker 1: I'm guessing Kate and Wills won't be receiving one. No, 345 00:17:09,600 --> 00:17:12,480 Speaker 1: I can't see them receiving a jar of jam. It 346 00:17:12,520 --> 00:17:15,480 Speaker 1: probably would be a nice gesture at the moment, considering 347 00:17:15,560 --> 00:17:17,760 Speaker 1: all that Kate and Will are going through. I just 348 00:17:17,800 --> 00:17:20,840 Speaker 1: love how much this jar of jam has been analyzed 349 00:17:20,880 --> 00:17:23,280 Speaker 1: because people are looking at the label and they're saying 350 00:17:23,320 --> 00:17:25,760 Speaker 1: it looks like it's been handwritten. And we do know 351 00:17:25,840 --> 00:17:28,639 Speaker 1: that Meghan used to work as a calligrapher before she 352 00:17:28,720 --> 00:17:31,560 Speaker 1: got her break on suits, so people are speculating, did 353 00:17:31,600 --> 00:17:34,280 Speaker 1: she write each of these labels? Yeah, it sort of 354 00:17:34,320 --> 00:17:37,960 Speaker 1: buys into that homely and organic sort of vibe that 355 00:17:38,000 --> 00:17:40,679 Speaker 1: she's trying to bring out with this brand. People also 356 00:17:41,000 --> 00:17:44,400 Speaker 1: notice that the labels look like they were peeling off, 357 00:17:44,440 --> 00:17:47,600 Speaker 1: and some people hypothesize that that is because Meghan is 358 00:17:47,640 --> 00:17:50,879 Speaker 1: a sustainable girlie and it's not stuck on firmly, so 359 00:17:50,920 --> 00:17:53,520 Speaker 1: her friends can easily peel it off and use the 360 00:17:53,600 --> 00:17:57,359 Speaker 1: jar for other things, perhaps like their own homemade batch 361 00:17:57,400 --> 00:18:00,840 Speaker 1: of jam, for a cookbook that Meghan might be bringing out. 362 00:18:00,880 --> 00:18:03,800 Speaker 1: That's another sort of theory there, that she's not actually 363 00:18:03,840 --> 00:18:07,160 Speaker 1: going to be producing jam, it's a way for her 364 00:18:07,240 --> 00:18:10,280 Speaker 1: to launch a recipe book. Well, because I wondered when 365 00:18:10,280 --> 00:18:12,760 Speaker 1: I saw the jam, it just reminded me of King 366 00:18:12,880 --> 00:18:15,800 Speaker 1: Charles's brand, because he already sells jam as part of 367 00:18:15,840 --> 00:18:19,520 Speaker 1: his duchy of Cornwall estate. So it seemed almost like 368 00:18:19,520 --> 00:18:22,640 Speaker 1: a bit of a dig that she was selling jam now, 369 00:18:22,680 --> 00:18:24,919 Speaker 1: like is she going up against King Charles? Well, I 370 00:18:24,920 --> 00:18:27,200 Speaker 1: do have to point out it's unclear whether this jam 371 00:18:27,240 --> 00:18:29,840 Speaker 1: is actually going to go into mass production or if 372 00:18:29,840 --> 00:18:32,840 Speaker 1: it's just a way of creating interest and highlighting the 373 00:18:32,880 --> 00:18:35,640 Speaker 1: brand rather than Megan, because that's what people are saying. 374 00:18:35,680 --> 00:18:38,359 Speaker 1: They're saying that she wants everyone to focus on the 375 00:18:38,400 --> 00:18:41,280 Speaker 1: new brand and not her own personal brand. But I 376 00:18:41,359 --> 00:18:44,080 Speaker 1: do think it is an interesting move to bring out 377 00:18:44,119 --> 00:18:47,480 Speaker 1: a jam when your father in law already sells jam 378 00:18:47,560 --> 00:18:49,600 Speaker 1: and makes a shit ton of money for doing it. 379 00:18:49,640 --> 00:18:53,560 Speaker 1: Because the Duchy of Cornwall has generated more than forty 380 00:18:53,760 --> 00:18:56,480 Speaker 1: million pounds since two thousand and nine. But the money 381 00:18:56,480 --> 00:18:58,879 Speaker 1: from it is used to fund public and charitable and 382 00:18:58,960 --> 00:19:02,440 Speaker 1: private activity, so it does produce a lot of good. Yes, 383 00:19:02,560 --> 00:19:05,159 Speaker 1: some funds do to go to charity, but other funds 384 00:19:05,200 --> 00:19:07,920 Speaker 1: go to paying their own wages and that sort of thing. 385 00:19:08,320 --> 00:19:11,040 Speaker 1: It is interesting from a PR perspective that she's only 386 00:19:11,119 --> 00:19:14,680 Speaker 1: sent out fifty jars of this jam. It is giving 387 00:19:14,680 --> 00:19:17,080 Speaker 1: across the messaging that this is low key. It's a 388 00:19:17,200 --> 00:19:20,199 Speaker 1: very soft approach, and she knows people are desperate to 389 00:19:20,200 --> 00:19:23,199 Speaker 1: see what she's bringing out, so doing something as simple 390 00:19:23,240 --> 00:19:27,240 Speaker 1: as gifting friends from jam it is generating headlines. Yeah, 391 00:19:27,280 --> 00:19:30,080 Speaker 1: it also tells us that stock is limited and perhaps 392 00:19:30,080 --> 00:19:32,960 Speaker 1: this isn't going to be something that is mass marketed. 393 00:19:33,200 --> 00:19:35,639 Speaker 1: It is crazy to think about the buzz that she 394 00:19:35,720 --> 00:19:39,119 Speaker 1: has generated by just gifting a few jars of jam. 395 00:19:39,560 --> 00:19:42,920 Speaker 1: And while this is a pretty standard approach gifting products 396 00:19:42,920 --> 00:19:45,480 Speaker 1: to people, the key difference here is that there is 397 00:19:45,520 --> 00:19:48,560 Speaker 1: no call to action to purchase the jam, so there 398 00:19:48,640 --> 00:19:52,440 Speaker 1: is nothing available on the American Riviera website at the moment. 399 00:19:52,640 --> 00:19:54,800 Speaker 1: There is just a link to sign up to find 400 00:19:54,800 --> 00:19:57,840 Speaker 1: out more when she finally does reveal what is going on, 401 00:19:58,280 --> 00:20:00,920 Speaker 1: So it's clear that this is a brand building exercise, 402 00:20:01,040 --> 00:20:04,199 Speaker 1: not one to actually sell product at the moment, and 403 00:20:04,400 --> 00:20:08,000 Speaker 1: this pr exercise that has really excited Meghan Markles fans, 404 00:20:08,359 --> 00:20:10,840 Speaker 1: with one taking to Twitter to write, I don't eat 405 00:20:10,920 --> 00:20:13,320 Speaker 1: jam that much, but for you, Meg, I'm buying some. 406 00:20:13,720 --> 00:20:16,400 Speaker 1: In fact, hubby and kids will eat them on my behalf. 407 00:20:16,880 --> 00:20:19,800 Speaker 1: Another said I remember learning to make jam in cookery 408 00:20:19,800 --> 00:20:23,000 Speaker 1: class so much fun and also yummy. I just know 409 00:20:23,119 --> 00:20:26,639 Speaker 1: Megan is absolutely loving this new era with ar with 410 00:20:26,680 --> 00:20:29,720 Speaker 1: support from her amazing friends like Dlpina. It was nice 411 00:20:29,760 --> 00:20:31,840 Speaker 1: that you were able to go on Twitter and tell 412 00:20:31,880 --> 00:20:35,159 Speaker 1: everyone what you thought about her jam. Pose are like 413 00:20:35,359 --> 00:20:37,760 Speaker 1: die hard Megan market fans, so I'm sure there was 414 00:20:37,800 --> 00:20:41,240 Speaker 1: a lot of criticism as well. Oh definitely, One critic 415 00:20:41,280 --> 00:20:44,119 Speaker 1: wrote on Twitter did you not laugh at the pretentiousness 416 00:20:44,160 --> 00:20:47,880 Speaker 1: of the seventeen slash fifty label? It's not exactly limited 417 00:20:48,119 --> 00:20:52,040 Speaker 1: edition art, whilst another said fifty pots of jam do 418 00:20:52,160 --> 00:20:55,280 Speaker 1: not make a business empire. She is not creating anything 419 00:20:55,400 --> 00:20:59,000 Speaker 1: except a brand. Everything will be made by manufacturers and 420 00:20:59,040 --> 00:21:02,880 Speaker 1: get her labels on it now. LA based Royal correspondent 421 00:21:03,000 --> 00:21:07,359 Speaker 1: Kingsley Schofield slammed the jam as another pr stunt and said, 422 00:21:07,400 --> 00:21:10,240 Speaker 1: two years ago we were talking about this woman running 423 00:21:10,240 --> 00:21:13,960 Speaker 1: for president and now we're talking about her making jam. Oh, 424 00:21:14,040 --> 00:21:17,840 Speaker 1: how the Mighty have fallen. Critics are also speculating that 425 00:21:17,880 --> 00:21:20,520 Speaker 1: Meghan's brand could be in breach of an agreement with 426 00:21:20,640 --> 00:21:23,959 Speaker 1: the Royal family to not use their royal titles for profit, 427 00:21:24,080 --> 00:21:27,760 Speaker 1: so Buckingham Palace could complain if Meghan's products are seen 428 00:21:27,800 --> 00:21:30,760 Speaker 1: to be in competition with those who sell through their 429 00:21:30,760 --> 00:21:33,800 Speaker 1: own Royal Collection website. It is too early to say 430 00:21:33,960 --> 00:21:35,520 Speaker 1: whether a clash may occur. 431 00:21:37,000 --> 00:21:40,080 Speaker 2: It's here. My version of the Aerostour is now streaming 432 00:21:40,240 --> 00:21:41,400 Speaker 2: only on Disney Plus. 433 00:21:42,480 --> 00:21:45,960 Speaker 1: Today is a very special day because Taylor Swift's new album, 434 00:21:46,040 --> 00:21:49,359 Speaker 1: The Tortured Poets Department is set to drop at two pm. 435 00:21:49,720 --> 00:21:52,800 Speaker 1: And this really is her most anticipated album because it 436 00:21:52,880 --> 00:21:55,800 Speaker 1: promises to give us an insight into her breakup with 437 00:21:55,880 --> 00:21:59,119 Speaker 1: long term boyfriend Joe Olwen and as swift as will know, 438 00:21:59,400 --> 00:22:03,040 Speaker 1: the album title references a group chat Joe Alwyn had 439 00:22:03,119 --> 00:22:06,399 Speaker 1: with two fellow actors called the Tortured Man Club. I 440 00:22:06,440 --> 00:22:08,840 Speaker 1: am so excited for this, but some part of me 441 00:22:09,000 --> 00:22:11,840 Speaker 1: does feel quite sorry for Joe. Can you imagine the 442 00:22:12,000 --> 00:22:14,840 Speaker 1: anxiety he would be feeling right now? I don't have 443 00:22:14,920 --> 00:22:17,879 Speaker 1: an ounce of sympathy for this man after reading the 444 00:22:18,000 --> 00:22:20,560 Speaker 1: names of some of these tracks. Well at the time 445 00:22:20,600 --> 00:22:24,080 Speaker 1: of recording, there are unverified reports that the album has 446 00:22:24,160 --> 00:22:27,160 Speaker 1: already been leaked ahead of its release, so the Daily 447 00:22:27,200 --> 00:22:30,399 Speaker 1: Mail are reporting that all seventeen songs were taken from 448 00:22:30,440 --> 00:22:33,920 Speaker 1: a Google drive link. However, there is speculation that these 449 00:22:34,000 --> 00:22:36,760 Speaker 1: leak tracks have all been mocked up using AI and 450 00:22:36,800 --> 00:22:38,199 Speaker 1: it's not actually Taylor. 451 00:22:38,480 --> 00:22:39,800 Speaker 2: I have listened to some of them. 452 00:22:40,400 --> 00:22:43,159 Speaker 1: I'm leaning towards the AI theory. They all sound a 453 00:22:43,160 --> 00:22:45,720 Speaker 1: bit weird and the lyrics are just fucked. 454 00:22:45,800 --> 00:22:47,200 Speaker 2: So basically, there's. 455 00:22:47,040 --> 00:22:50,040 Speaker 1: This lyric that's gone viral that says you smoked an 456 00:22:50,200 --> 00:22:53,879 Speaker 1: ate seven bars of chocolate. We declared Charlie Pooth should 457 00:22:53,880 --> 00:22:56,760 Speaker 1: be a bigger artist. I scratch your head, you fall 458 00:22:56,800 --> 00:22:59,000 Speaker 1: asleep like a tattooed golden retriever. 459 00:22:59,119 --> 00:23:00,400 Speaker 2: Surely this is a pit take. 460 00:23:00,680 --> 00:23:02,639 Speaker 1: Yeah, it's just so random, and I think we need 461 00:23:02,680 --> 00:23:04,240 Speaker 1: to look at the source this is coming from. 462 00:23:04,280 --> 00:23:05,879 Speaker 2: It is the Daily Male. 463 00:23:06,400 --> 00:23:09,359 Speaker 1: I think that this is one hundred percent AI generated. 464 00:23:09,400 --> 00:23:10,080 Speaker 2: I think that there. 465 00:23:09,960 --> 00:23:12,679 Speaker 1: Would be so much secrecy over the launch of this 466 00:23:12,800 --> 00:23:15,920 Speaker 1: album that there's no way that tracks getting out there 467 00:23:15,960 --> 00:23:16,560 Speaker 1: on TikTok. 468 00:23:16,600 --> 00:23:18,040 Speaker 2: Well, some Swifties are. 469 00:23:18,080 --> 00:23:21,119 Speaker 1: Convinced that it is actually a real lyric and they're saying, oh, 470 00:23:21,160 --> 00:23:23,680 Speaker 1: don't you get it. It's clearly an in joke between 471 00:23:23,840 --> 00:23:25,960 Speaker 1: Joe and Taylor about Charlie Pruth. 472 00:23:26,000 --> 00:23:28,360 Speaker 2: But it's all just very bizarre. 473 00:23:28,640 --> 00:23:31,400 Speaker 1: Yeah. Now, Taylor, as she does, She has been dropping 474 00:23:31,480 --> 00:23:33,480 Speaker 1: a lot of Easter eggs in the lead up to 475 00:23:33,520 --> 00:23:36,879 Speaker 1: this album release, and on Monday, she had a Spotify 476 00:23:37,040 --> 00:23:40,679 Speaker 1: installation open up in Los Angeles, which is an open 477 00:23:40,760 --> 00:23:44,639 Speaker 1: air Tortured Poets Department library which is full of Easter eggs. 478 00:23:44,640 --> 00:23:48,199 Speaker 1: So one of the most intriguing parts of this activation 479 00:23:48,840 --> 00:23:52,600 Speaker 1: is a wall of seventy two mail boxes, and many 480 00:23:52,680 --> 00:23:56,680 Speaker 1: believe that these represent Taylor and Joe's six year relationship, 481 00:23:56,720 --> 00:24:00,760 Speaker 1: which ran for almost seventy two months, so each mailbox 482 00:24:00,880 --> 00:24:01,880 Speaker 1: represents a. 483 00:24:01,880 --> 00:24:03,240 Speaker 2: Month of their relationship. 484 00:24:03,400 --> 00:24:05,919 Speaker 1: Yeah, and I saw that people were saying that in 485 00:24:06,119 --> 00:24:09,800 Speaker 1: six of the mailboxes they're overflowing with what appears to 486 00:24:09,800 --> 00:24:13,000 Speaker 1: be lace, dried flowers and invitation. So many people are 487 00:24:13,000 --> 00:24:17,679 Speaker 1: speculating that these look like unsent wedding invitations. I know 488 00:24:17,760 --> 00:24:21,280 Speaker 1: it sounds bad, but that made me really excited because 489 00:24:21,680 --> 00:24:23,920 Speaker 1: I think that we are in for an incredible album. 490 00:24:23,960 --> 00:24:26,479 Speaker 1: There's going to be so much emotion behind this because 491 00:24:26,680 --> 00:24:29,600 Speaker 1: Taylor has previously been writing a lot of breakup songs 492 00:24:29,600 --> 00:24:32,560 Speaker 1: from the perspective of someone else, so I'm really excited 493 00:24:32,560 --> 00:24:35,480 Speaker 1: to hear about her personal heartbreak. All ba to the 494 00:24:35,480 --> 00:24:38,399 Speaker 1: Easter eggs. There is also a statue of Diana of 495 00:24:38,480 --> 00:24:41,880 Speaker 1: Ephesus on the library shelves, and she is a goddess 496 00:24:41,920 --> 00:24:45,639 Speaker 1: of childbirth, fertility, and the moon. The original statue of 497 00:24:45,680 --> 00:24:48,680 Speaker 1: this goddess crumbled while waiting to be shipped to London 498 00:24:48,720 --> 00:24:50,120 Speaker 1: in the sixth century due to. 499 00:24:50,200 --> 00:24:51,400 Speaker 2: Years of neglect. 500 00:24:51,840 --> 00:24:53,920 Speaker 1: Now this ties in with some of the new song 501 00:24:54,000 --> 00:24:57,480 Speaker 1: lyrics which have officially been released, which says even status 502 00:24:57,480 --> 00:25:01,200 Speaker 1: crumble if They're made to wait. Another lyric also says 503 00:25:01,320 --> 00:25:04,840 Speaker 1: one less temptress, one less dagger to sharpen. There is 504 00:25:04,960 --> 00:25:08,760 Speaker 1: also a dried up bouquet of lavender and Cornelia Rose's, 505 00:25:09,000 --> 00:25:11,760 Speaker 1: which appear to be a direct reference to Taylor's past 506 00:25:11,800 --> 00:25:14,879 Speaker 1: songs about Joe, which are of course Lavender Hayes and 507 00:25:14,920 --> 00:25:17,879 Speaker 1: Cornelia Street. And fans are also going wild about the 508 00:25:17,920 --> 00:25:21,320 Speaker 1: ongoing references to the number two. So at the activation 509 00:25:21,520 --> 00:25:24,240 Speaker 1: there was a statue of a hand doing the peace sign, 510 00:25:24,560 --> 00:25:27,679 Speaker 1: and there were also two candlesticks, two lyrics, and the 511 00:25:27,720 --> 00:25:31,879 Speaker 1: clock was struck at two. Now Swifties believe Taylor also 512 00:25:32,000 --> 00:25:34,800 Speaker 1: referenced the number two when she announced the album launch 513 00:25:34,840 --> 00:25:37,879 Speaker 1: at the Grammys, because she gave the famous peace sign, 514 00:25:38,119 --> 00:25:41,040 Speaker 1: and the theory is maybe she's releasing a double album 515 00:25:41,320 --> 00:25:44,720 Speaker 1: or a poetry book alongside the album. I'd be more 516 00:25:44,800 --> 00:25:48,760 Speaker 1: wanting the second album, the double album. Yeah me too. 517 00:25:49,200 --> 00:25:50,840 Speaker 2: I'm not into poetry. 518 00:25:51,160 --> 00:25:54,200 Speaker 1: No. I get the songwriting is sort of like poetry, 519 00:25:54,200 --> 00:25:55,200 Speaker 1: but I would. 520 00:25:54,960 --> 00:25:57,240 Speaker 2: Prefer more actual songs. Now. 521 00:25:57,320 --> 00:26:00,880 Speaker 1: Fans also believe that Taylor has been giving subtle clues 522 00:26:00,920 --> 00:26:03,960 Speaker 1: about what style of album this will be, So Swifty 523 00:26:04,040 --> 00:26:07,439 Speaker 1: is spotted a quill and a fountain pen at the activation. 524 00:26:08,040 --> 00:26:12,080 Speaker 1: So previously, Taylor has spoken about the three different metaphorical 525 00:26:12,119 --> 00:26:14,679 Speaker 1: pens she uses to write songs, and they are a 526 00:26:14,720 --> 00:26:18,800 Speaker 1: fountain pen, quill, and also glitter pens. So she said 527 00:26:18,800 --> 00:26:21,480 Speaker 1: she uses glitter pens for her pop songs, quills for 528 00:26:21,600 --> 00:26:24,800 Speaker 1: folksy songs like on Folklore and evermore, and a fountain 529 00:26:24,840 --> 00:26:27,560 Speaker 1: pen for songs that are personal story so think about 530 00:26:27,600 --> 00:26:30,800 Speaker 1: all too well champagne problems. So this has led many 531 00:26:30,880 --> 00:26:33,600 Speaker 1: fans to speculate that the album will be I quote, 532 00:26:33,640 --> 00:26:37,439 Speaker 1: a slutty folklore. Oh, slutty folklore. I don't know how 533 00:26:37,480 --> 00:26:40,520 Speaker 1: I feel about that. Now, the last major easter egg 534 00:26:40,680 --> 00:26:44,280 Speaker 1: is the typewriter, which is on display. Now brace yourself 535 00:26:44,280 --> 00:26:47,040 Speaker 1: for the detective work that has been done on this one. 536 00:26:47,080 --> 00:26:48,960 Speaker 1: I think that a lot of Swifties have taken time 537 00:26:49,040 --> 00:26:50,880 Speaker 1: off work to go into all of these. 538 00:26:50,920 --> 00:26:51,960 Speaker 2: So Swifties have. 539 00:26:52,000 --> 00:26:57,240 Speaker 1: Found the original promotional poster for the specific brand of 540 00:26:57,359 --> 00:27:00,639 Speaker 1: typewriter that has been displayed in this activation. And on 541 00:27:01,000 --> 00:27:05,000 Speaker 1: this poster, the typewriter is promoted as being built like 542 00:27:05,040 --> 00:27:08,359 Speaker 1: a big machine. Looks like a big machine, works for 543 00:27:08,560 --> 00:27:12,640 Speaker 1: a big machine. Now big machine is the record company 544 00:27:12,680 --> 00:27:16,320 Speaker 1: who Taylor Swift signed with at fifteen and who sold 545 00:27:16,359 --> 00:27:20,600 Speaker 1: her Masters to Scooter Braun, so we are expecting a 546 00:27:20,640 --> 00:27:23,439 Speaker 1: few more Scooter Braun diss tracks with I am very 547 00:27:23,520 --> 00:27:26,320 Speaker 1: much looking forward to. I'm also looking forward to the 548 00:27:26,320 --> 00:27:29,600 Speaker 1: fact that Taylor is dropping her music video on Saturday 549 00:27:29,640 --> 00:27:33,639 Speaker 1: morning at ten am Eastern Standard Times. So speculation is 550 00:27:33,680 --> 00:27:36,120 Speaker 1: it will either be for the song The Smallest Man 551 00:27:36,160 --> 00:27:38,680 Speaker 1: Who Ever Lived, so I'm assuming that's about Scooter Braun, 552 00:27:38,680 --> 00:27:41,960 Speaker 1: but it could also be about Joe or the song Fortnite, 553 00:27:42,000 --> 00:27:45,439 Speaker 1: which features post Malone. So Taylor shared a teaser for 554 00:27:45,560 --> 00:27:48,600 Speaker 1: the music video on her social platforms, and the video 555 00:27:48,760 --> 00:27:51,080 Speaker 1: is shot in a point of view style which leads 556 00:27:51,119 --> 00:27:54,159 Speaker 1: the viewer from her Midnight's album room, which shows some 557 00:27:54,200 --> 00:27:56,720 Speaker 1: crumpled up paper on the ground, a guitar and some 558 00:27:56,800 --> 00:27:59,920 Speaker 1: glitter pens, and then the person goes through the door 559 00:28:00,040 --> 00:28:02,040 Speaker 1: and they appear to be in a hallway of an 560 00:28:02,080 --> 00:28:06,120 Speaker 1: asylum before moving into the Tortured Poets department room, which 561 00:28:06,160 --> 00:28:09,000 Speaker 1: is an all white room featuring a desk with more 562 00:28:09,040 --> 00:28:11,960 Speaker 1: typewriters on it. So it is clear that Taylor is 563 00:28:12,000 --> 00:28:14,920 Speaker 1: saying she's leaving her Midnight's era behind and she's going 564 00:28:15,000 --> 00:28:19,000 Speaker 1: into this new era. The marketing of this release has 565 00:28:19,119 --> 00:28:23,240 Speaker 1: been extraordinary. We have seen QR codes released in different 566 00:28:23,320 --> 00:28:27,120 Speaker 1: cities giving clues. There's also, of course, all of the Easter. 567 00:28:26,760 --> 00:28:28,000 Speaker 2: Diregs that we've gone through. 568 00:28:28,320 --> 00:28:31,480 Speaker 1: It really is a masterclass in how to build intrigue 569 00:28:31,600 --> 00:28:34,800 Speaker 1: and create engagement for an artist. Well, that is all 570 00:28:34,800 --> 00:28:36,560 Speaker 1: we have time for today. We better get out of 571 00:28:36,600 --> 00:28:38,880 Speaker 1: here because we do have two PM locked into our 572 00:28:38,920 --> 00:28:41,280 Speaker 1: calendar too. Listening to Taylor Swift's news songs, I hope 573 00:28:41,280 --> 00:28:43,840 Speaker 1: everyone enjoys them. Thank you so much for joining us 574 00:28:43,840 --> 00:28:46,360 Speaker 1: for today's episode. If you have enjoyed it, could you 575 00:28:46,400 --> 00:28:49,200 Speaker 1: please make sure you are subscribed on Apple Podcasts and 576 00:28:49,280 --> 00:28:52,840 Speaker 1: also Spotify, and please leave us a five star review. 577 00:28:53,280 --> 00:28:55,960 Speaker 1: This episode was recorded on the traditional land of the 578 00:28:55,960 --> 00:28:57,920 Speaker 1: Ghana people of the Adelaide Planes. 579 00:28:58,000 --> 00:29:00,440 Speaker 2: We pay respect to elders past and present.