Speaker 1: Hello and welcome to Outspoken, your dose of the hottest
Speaker 1: influencer and pop culture news twice a week. I'm Amy
Speaker 1: Torbert and I'm joined by my sisters and journalists Kate
Speaker 1: and Sophie. On today's show, Daddy bloger Brad Kerns is
Speaker 1: owned by his stepmother. In awkward clapback the Kardashians over
Speaker 1: the top Easter celebrations, Sky Wheatley snubbed from Big Brother
Speaker 1: and cashed up Coachella. But first, you may have noticed
Speaker 1: that our podcast artwork has changed. We have officially rebranded,
Speaker 1: which is very exciting. Hopefully it's an upgrade from the
Speaker 1: paint esque album art cover that Amy created. I didn't
Speaker 1: do it on painted it on photo shop well that
Speaker 1: it was looking rather unprofessional. So well, that old photo
Speaker 1: was taken in Amy's family room. We removed everything off
Speaker 1: the wall so we had a white background, and yeah,
Speaker 1: it wasn't looking good. But thank you so much for
Speaker 1: everyone's really lovely feedback on the photo. Most people seem
Speaker 1: to be liking it, so we really appreciate the support.
Speaker 1: It was pretty funny because a few people said they
Speaker 1: wanted to hear about the behind the scenes of this photograph.
Speaker 1: And how we ended up picking this particular photo and
Speaker 1: we decided we wanted to get a professional to do
Speaker 1: it this time.
Speaker 2: So we got the amazing.
Speaker 1: Adelai photographer Josh Gleeson to take the photos, and he
Speaker 1: was hilarious and he really did have his work set
Speaker 1: out for him, because we are not great at being photos.
Speaker 1: To be fair, Amy, you kindly put together a bit
Speaker 1: of a mood board. And if you look up most podcasts,
Speaker 1: most podcasts have two people in the cover artwork.
Speaker 2: It's often not three people.
Speaker 1: And so you were looking into examples of three people
Speaker 1: posing and you sent across all these photos where.
Speaker 2: These women were doing these like blue steal looks, but
Speaker 2: you were more thinking smiles. Well, no, there was only
Speaker 2: one photo of smile. They were all very moody, and
Speaker 2: you sent this through to.
Speaker 1: Josh, and you more meant that you wanted the bodies
Speaker 1: aligned like that. Anyway, he got a totally different vibe.
Speaker 1: So when we arrived, he was forcing us to do
Speaker 1: all these blue steal looks and I'm sorry, but my
Speaker 1: only look is smiling, like I cannot do anything else.
Speaker 1: And at one stage he asked us to give him
Speaker 1: a sexy look, and we were just like we just
Speaker 1: so we did not have that repertoire. And our boyfriend's
Speaker 1: like pissing themselves laughing when we told him, because yeah,
Speaker 1: we're very much just a cheesy smile. I said to
Speaker 1: you guys before we went in, let's just let him
Speaker 1: know that we just want smiley photos. And you guys
Speaker 1: are like, no, nah, let's just you know, let's see
Speaker 1: what he'sal I did love it because there was this
Speaker 1: shot that's probably never going to make her onto the internet.
Speaker 1: It was beautifully shot by him, but we just looked
Speaker 1: ratshit in it, and it.
Speaker 2: Looks like we're stuned mullets.
Speaker 1: It's basically us sitting on a couch and so so
Speaker 1: sitting on the actual couch and Kate and I are
Speaker 1: on the back of the couch and we're.
Speaker 2: All holding cool photos. Yeah, all holding hands in this
Speaker 2: weird way. It is so bad. We didn't even want
Speaker 2: to share our boyfriends. It's so embarrassing. Well, you actually
Speaker 2: came up.
Speaker 1: With the idea Amy for the photo that we actually chose,
Speaker 1: and it was actually one of the last photos we took.
Speaker 1: And Amy had this idea that she wanted to be
Speaker 1: holding a microphone and you spent hours. We went down
Speaker 1: to km up bought you know, a ten dollar microphone
Speaker 1: and you is it b jazzed bejazzled it. It didn't
Speaker 1: take me hours. Approb took a half an hour anyway,
Speaker 1: and we were too embarrassed to get our props out
Speaker 1: because we're like, does this look blame that we've booked
Speaker 1: propped with us?
Speaker 2: Anyway, it ended up working out quite well.
Speaker 1: So that tea too cut paid for itself. I drag anyway,
Speaker 1: my Diamond Aaron came up and the O Janet.
Speaker 2: It's fun those kid Nay.
Speaker 1: The Kardashians are well known for their over the top parties,
Speaker 1: but the Easter celebrations this year have divided opinions. Amy,
Speaker 1: can you tell us more so? Chris Jennet channeled her
Speaker 1: in at Easter Bunny this year and transformed her home into.
Speaker 2: Every child's dream Now.
Speaker 1: I follow a number of the Kardashian Jenna clan on
Speaker 1: Instagram and almost every Insta story was the same. So
Speaker 1: Chris had set up quite arguably the most instagrammable Easter table.
Speaker 1: So there were large personalized chocolate eggs set up on
Speaker 1: the table for each family member and the theme of
Speaker 1: the decorations was pastor, so there were beautiful pastel eggs, flowers,
Speaker 1: and Easter themed sweet food everywhere, and there were even
Speaker 1: massive gumball machines set up. So these appeared to be
Speaker 1: a gift from Kylie Jenner to stormyt Chicago, True and Dream,
Speaker 1: and at first.
Speaker 2: I was a little bit confused.
Speaker 1: Why the boys didn't get one too, But then I
Speaker 1: noticed that there were also four bikes set up, and
Speaker 1: presumably they were for the boys. I know a few
Speaker 1: of our listeners were confused because we posted this in
Speaker 1: our Facebook community, and then a lot of them were saying,
Speaker 1: I wonder if the gumble machines were just hired out,
Speaker 1: because surely the Kardashians wouldn't allow that to be in
Speaker 1: their house all year round.
Speaker 2: I don't think it would fit their aesthetics truly.
Speaker 1: I don't know if you saw, but the kids also
Speaker 1: received massive hampers from Christian and so did all of
Speaker 1: the parents. And I must add there were no Humpty
Speaker 1: Dumpty or cream eggs in sight at this Kardashian Easter extravaganzer. Now,
Speaker 1: if they were from Australia, they'd be having hags in
Speaker 1: those baskets.
Speaker 2: I think and I noticed they did an Easter egg hunt.
Speaker 1: And you know, normally you buy the bag of cab
Speaker 1: or the bag of Lynch chocolates. They had these plastic
Speaker 1: eggs which had toys in the middle of it. I
Speaker 1: hit them for Archie. Actually on Easter morning? Did they
Speaker 1: have toys?
Speaker 3: Though?
Speaker 2: Now they had Smackos in them?
Speaker 1: I thought you were going to say they had cash
Speaker 1: in them.
Speaker 2: Didn't we have a friend?
Speaker 3: Yeah?
Speaker 1: It was family hid cash around the house. It was
Speaker 1: one of Brandon's friends from school. Yeah, they had a
Speaker 1: Instead of Easter eggs, it was money around the backyard.
Speaker 1: That's just obscene. Now, obviously this was extremely over the
Speaker 1: top and not your average Easter celebration, so a lot
Speaker 1: of people jumped online to slam the Kardashians for being wasteful.
Speaker 1: There were a lot of comments saying that the Kardashian
Speaker 1: kids were going to become spoilt brats, and to be honest, like,
Speaker 1: is there a chance that they're not at all? I mean, like,
Speaker 1: this isn't the only stuff that they get spoilt with,
Speaker 1: Like this is probably just very subpar normal for them.
Speaker 2: I mean, have you seen their Christmas? I know, but
Speaker 2: to be honest, as well.
Speaker 1: I mean, those kids aren't hanging out with the normal
Speaker 1: kids in the school yard, aren't they. They're hanging out
Speaker 1: at schools of other very wealthy families. Oh I can't.
Speaker 1: I completely agree with this person's sentiment though, because can
Speaker 1: you imagine growing up thinking that that's normal. I actually
Speaker 1: couldn't believe the Easter baskets they had because there were
Speaker 1: so many toys and it was just so much excess,
Speaker 1: And it did make me feel sick thinking the amount
Speaker 1: of stuff that was just going to be thrown in
Speaker 1: the bin, because if you're a Kardashian child, I'm sure
Speaker 1: on the daily you're getting lots of presents, and yeah,
Speaker 1: I just just made me feel uncomfortable. It did make
Speaker 1: me think, imagine if Mason, who's caught his son, imagine
Speaker 1: if he ended up marrying a normal and in quotations,
Speaker 1: I say normal, normal person and he went to their
Speaker 1: Easter Day and he was just like.
Speaker 2: What the fuck?
Speaker 1: Like where personalized hampers. Now, while there was a lot
Speaker 1: of criticism about the Kardashians Day, there was also a
Speaker 1: lot of support for the lavish Easter, and I know
Speaker 1: I personally enjoyed having that fly on the wall access
Speaker 1: to their celebration, and to be honest, I got a
Speaker 1: kick out of seeing how the other half live because
Speaker 1: it's just so different to what we do on the day.
Speaker 1: I just find it so fascinating. What did you guys
Speaker 1: actually think about it? Well, I'm a person that loves
Speaker 1: celebrating things like I just love organizing events and I
Speaker 1: love buying people presents, So I kind of think about it.
Speaker 1: If I had all that money, I'd probably do the
Speaker 1: same thing, but I probably would juxta position it with
Speaker 1: then donating a lot of things to charity or you know,
Speaker 1: maybe doing something for the environment that counteracted all.
Speaker 2: The use of the plastic.
Speaker 3: I mean.
Speaker 1: The thing is, a lot of people were saying, oh,
Speaker 1: they shouldn't be wasting all that money, they should be
Speaker 1: donating it to charity. But the thing is, the Kardashians
Speaker 1: actually do donate a lot of money to charity, and
Speaker 1: they also do a lot of charity work, but they
Speaker 1: just don't publicize it. The thing is a lot of
Speaker 1: people are saying it's tone deaf because we're coming out
Speaker 1: of a pandemic and a lot of people have lost
Speaker 1: jobs and can't afford to celebrate Easter and I totally
Speaker 1: understand that. However, social media is a form of escapism.
Speaker 2: That's the thing.
Speaker 1: I feel like the Kardashians can spend their money however
Speaker 1: they want to. But you do have to admit that
Speaker 1: the food that they had made for that party was
Speaker 1: extremely wasteful. And I've always wondered what happens to all
Speaker 1: of the food and decorations once the celebration is over.
Speaker 2: So I did do a bit of.
Speaker 1: Digging, and I found that Chloe Kardashian had previously answered
Speaker 1: a tweet from a fan asking that very question. So
Speaker 1: Chloe said, the day call is normally rented, but anything
Speaker 1: personal like the quote science, I have in storage for
Speaker 1: another function one day. The food leftovers always gets donated
Speaker 1: to a food bank or church. Sometimes the food may
Speaker 1: go elsewhere, depending on the situation. So that made me
Speaker 1: feel a little bit better about the situation. I feel
Speaker 1: like they're so savvy they're not going to be throwing
Speaker 1: it in the bin.
Speaker 2: So where are the gumball machines gone?
Speaker 1: Are they just going into storage? Surely they're not taking them.
Speaker 1: Surely they didn't eat all of the gumballs or chocolate
Speaker 1: in them. I just think it is so on brand
Speaker 1: for the Kardashian to do something this lavish.
Speaker 2: And I, for one, I don't know.
Speaker 1: I'm just on the train of enjoying it rather than
Speaker 1: criticizing them for it. Yeah, especially if they're putting in
Speaker 1: measures where the food is donated and that they are
Speaker 1: renting things and reusing them.
Speaker 2: All right, it's the bomb McDonald.
Speaker 1: So Dramatic has revealed that Sky Wheatley was dropped last
Speaker 1: minute from appearing on this season of Big Brother Back
Speaker 1: to the Future, which is set to feature Australia's favorite
Speaker 1: former housemates Amy Can you tell us more? Yeah? Well.
Speaker 1: Journalists Meg and Pisetto revealed Big Brother producers had initially
Speaker 1: included Sky in the lineup, but were forced to drop
Speaker 1: her from the show after she made controversial comments about
Speaker 1: her partner Lockie listeners will remember back in September, Sky
Speaker 1: was asked in an Instagram Q and A who was
Speaker 1: more dominant in the bedroom out of her and her partner.
Speaker 1: Sky responded saying, ha ha, me, but only when he's
Speaker 1: mad and says he doesn't want to have sex. Ain't
Speaker 1: nobody telling me no? I won't take no for an
Speaker 1: answer if I want sexy time. Now, these comments led
Speaker 1: to heavy backlash online, so it's not surprising producers chose
Speaker 1: to drop Sky. I'm a bit surprised, though, because I
Speaker 1: thought that they would want to ride the controversy, and
Speaker 1: Sky is always in the news for saying controversial things.
Speaker 1: She would have gone into the house and offended people
Speaker 1: and it would have got them a lot of attention.
Speaker 1: So it really surprised me that they cut her. I
Speaker 1: would have really liked to see her in the house,
Speaker 1: to be honest. Although I would have loved to see
Speaker 1: her on the show, I really respect the fact that
Speaker 1: Big Brothers producers got rid of her because I think
Speaker 1: that for so long many followers have been questioning why
Speaker 1: she never receives any sort of backlash, or not backlash,
Speaker 1: but any repercussions for her behavior, because there's just been
Speaker 1: a string of stupid shit that she said, and the
Speaker 1: brands don't seem to drop her. She seems to get
Speaker 1: no punishment from it. So I think that this is
Speaker 1: quite just and I think maybe it'll make her think
Speaker 1: twice about making, you know, just chucking up a stupid
Speaker 1: comment on Instagram that has the potential to hurt people
Speaker 1: who are viewing it.
Speaker 3: My name is jama Ja apastrophe. Mie weird name, I know,
Speaker 3: but you'll get used to it. Yes, I come from
Speaker 3: one of the most expensive private girls schools in the state,
Speaker 3: but I am actually really cool.
Speaker 1: Controversial Australian daddy blogger Brad Kerns has been called out
Speaker 1: online by his stepmother. The drama began when Brad complained
Speaker 1: his parents dressed him in big w clothes as a child.
Speaker 1: The drama showcases the real life impact of influencers, over
Speaker 1: sharing and the imbalance of power. Firstly, Sophie. For those
Speaker 1: who don't know who are the Kerns family well, Brad
Speaker 1: and Sarah Kerns attracted a following on social media when
Speaker 1: Sarah was admitted to hospital shortly after her son Finn's birth.
Speaker 3: Now.
Speaker 1: While Sarah was in hospital, Brad began to share posts
Speaker 1: detailing the difficulties of looking after their other two children,
Speaker 1: Knox and Teddy, and taking on the role of mum.
Speaker 1: Now that was the catalyst for Brad's Instagram account called
Speaker 1: dad Mum, which has now attracted over ninety four thousand followers.
Speaker 1: While his wife Sarah is an influencer in her own
Speaker 1: right with over eighty one thousand followers. On Instagram now.
Speaker 1: Before making it big on social media, the couple previously
Speaker 1: worked as police officers on the central coast of New
Speaker 1: South Wales. The couple are well known online injecting humor
Speaker 1: into their posts and often joke about the reality of
Speaker 1: living with a partner and complain about each other's little quirks.
Speaker 1: Now Brad has divided opinions online. While some followers love him,
Speaker 1: others criticized him for perpetuating stereotypical gender roles, especially when
Speaker 1: it comes to household chores, and he was in hot
Speaker 1: water recently after he shared a selfie on his Instagram
Speaker 1: story doing laundry at a hotel. In the caption, he
Speaker 1: told followers he became the chief laundry officer once per
Speaker 1: year and asked whether he deserved beers for doing it.
Speaker 1: A follower wrote in, saying once per year, no beers
Speaker 1: earn and no hero. Stereotypical gender roles still in play
Speaker 1: with the washing it seams now. Brad publicly responded, saying
Speaker 1: I'm going to introduce a daily asshole leaderboard for this
Speaker 1: crap from now on. Thanks for the passive, aggressive, incorrect,
Speaker 1: ignorant and downright rude message, I said, Chief once per year,
Speaker 1: not that I'd do it once per year. Now, Amy,
Speaker 1: can you tell us about this latest controversy that has unfolded?
Speaker 3: Yeah?
Speaker 1: Well, the latest controversy erupted last week when bradshard a
Speaker 1: post on the couple's dad Mum Facebook account discussing his childhood.
Speaker 1: In the post, he claimed he doesn't have a birth
Speaker 1: certificate and had to stop playing football when he was
Speaker 1: younger because he needed one to register to be part
Speaker 1: of the team. He also discussed going without as a child.
Speaker 1: He wrote, I remember on mufty Days, which is known
Speaker 1: as casual days elsewhere or carnivals, I choose to stay
Speaker 1: home instead.
Speaker 2: It was because I.
Speaker 1: Didn't want to wear my big w clothes to school.
Speaker 1: I was always self conscious of that stuff. I'd bleach
Speaker 1: my own shirts and wash them daily because I hated
Speaker 1: the thought of them being yellow. I repainted the same
Speaker 1: BMX every year from twelve to seventeen, just so it
Speaker 1: didn't look like the same one at the skate park.
Speaker 1: I'd borrow my friend's sports gear or old boots because
Speaker 1: I didn't really have my own. There are things from
Speaker 1: childhood that are still so vivid. The things have followed
Speaker 1: me into parenthood.
Speaker 2: They do. You can't avoid it, no matter how silly
Speaker 2: it is.
Speaker 1: He then went on to say that he refused to
Speaker 1: let his kids wear secondhand clothes, even if it's uniform spares.
Speaker 2: He then finished off by saying.
Speaker 1: I'm just a kid who wants to make sure his
Speaker 1: kids never feel like he sometimes did. What has caused
Speaker 1: so much attention is that his stepmom commented under the post,
Speaker 1: claiming that his recollection of his childhood was untrue and
Speaker 1: that she worked hard to provide the things that she
Speaker 1: gave him. She then went on to make claims that
Speaker 1: Brad was a rebellious teenager.
Speaker 2: She also alleged that.
Speaker 1: He had taken part in other behavior that for legal reasons,
Speaker 1: we won't go into. I just think this whole saga
Speaker 1: is a really good example of what happens when influencers overshare.
Speaker 2: I mean, we all know that a big part.
Speaker 1: Of being a successful influencer is being authentic and transparent,
Speaker 1: and this pushes so many influencers to tell detailed stories
Speaker 1: about their lives. But I think it's really important to
Speaker 1: remember that these stories are coming from their own perspective,
Speaker 1: and that is where this imbalance of power comes in
Speaker 1: and It's really not for us to say whether or
Speaker 1: not Brad's recollection of events are true, but it's clear
Speaker 1: his family don't agree with the picture he is painting,
Speaker 1: and it is evident there is an ongoing family rift
Speaker 1: and it's sad to see this all playing out online.
Speaker 1: I mean, Brad has opened up previously and said he
Speaker 1: doesn't have a relationship with his extended family because they
Speaker 1: don't talk to him, and I can only imagine how
Speaker 1: upsetting it would be from his family's perspective having information
Speaker 1: which they deem as untrue posted to Brad's large following. Yeah,
Speaker 1: it just seems really unfair for influencers with large followings
Speaker 1: to be able to share these private details that do
Speaker 1: have implications for others. And it seems like it gets
Speaker 1: to a point where families want to set the record
Speaker 1: straight and the only way that they can do this
Speaker 1: is by talking publicly on social media.
Speaker 2: And I think that we are going to.
Speaker 1: Begin to see more and more instances like this where
Speaker 1: influencers families try to set the record straight or have
Speaker 1: their say on the matter. I do remember last year
Speaker 1: we saw Georgia Love's stepmom come out and write some
Speaker 1: pretty public comments about Georgia's so I agree. So if
Speaker 1: I think we are going to see more and more
Speaker 1: of this play out online, I think the really tricky
Speaker 1: part is that a lot of these family members don't
Speaker 1: have large social media platforms themselves, so they don't have
Speaker 1: the same reach that their famous family members do. Therefore,
Speaker 1: I can sort of see why if you're a disgruntled
Speaker 1: family member, you might feel tempted to go and comment
Speaker 1: on the influencer in questions posts because that's where a
Speaker 1: lot of their engaged audience are. However, in most instances,
Speaker 1: influencers will quickly moderate the comments, but these days people
Speaker 1: are so quick to screenshot and share the comments on
Speaker 1: influencer forums, so quite often these messages do actually cut
Speaker 1: through to the mainstream. The thing is one of the
Speaker 1: only options family members have to silence their influencer family
Speaker 1: members or to put their side of the story out.
Speaker 1: There is also suing for defamation to set the records straight,
Speaker 1: and we all know just how expensive legal dramas like
Speaker 1: that are, so I can see why people are resorting
Speaker 1: to clearing their name online.
Speaker 2: That's the thing.
Speaker 1: This isn't really a new thing. For years, celebrities have
Speaker 1: had family dramas, and before everyone had a rite of
Speaker 1: reply on social media, it was quite common for celebrities
Speaker 1: family members to come out and write memoirs of their
Speaker 1: famous family members' lives, and recently we did see it
Speaker 1: with Britney Spears's sister Jamie Lynn. That's right, and I mean,
Speaker 1: this whole thing got me thinking about how much influencers
Speaker 1: put into creating their online personas, because you hear a
Speaker 1: lot of discussions about how influencers appear larger than life
Speaker 1: on their stories, when in actual fact they're introverts. And
Speaker 1: there's obviously a recipe to becoming a successful influencer, and
Speaker 1: clearly a big part of that is building a strong
Speaker 1: parasocial relationship with your followers, and one big way to
Speaker 1: do this is of course sharing personal details about their lives,
Speaker 1: which makes their audience feel connected. And I think the
Speaker 1: more personal experiences better in a lot of cases, so
Speaker 1: things that other people can relate to. And I do agree,
Speaker 1: I really think that influencers can benefit from projecting a
Speaker 1: rags to riches's story, So it's easy for audiences to
Speaker 1: turn on influences once their lives start looking different from
Speaker 1: their own, and we often do see this underdog influencer
Speaker 1: getting all the love when they first start out. However,
Speaker 1: once they make it and start earning the big bucks
Speaker 1: and moving into mansions, audiences suddenly begin to get jealous
Speaker 1: and no longer relate to their lives. So once certain
Speaker 1: influencers do make it big, I think that they do
Speaker 1: benefit from trying to portray their previous lives as relatable
Speaker 1: or misfortune, so there is still that element of relatability. Yeah,
Speaker 1: I agree, now, Sophie, I know you took great offense
Speaker 1: to Brad backing out vic W clothes, because I haven't
Speaker 1: heard you stop going on about it. I just thought
Speaker 1: this was a really bizarre element to the story, particularly
Speaker 1: because a lot of parent bloggers and mummy bloggers their
Speaker 1: staple is working with bread like Big W. Target came
Speaker 1: up those sort of brands that a lot of families
Speaker 1: can afford, and personally for us, Big W was a
Speaker 1: staple in our wardrobe when we were going through primary school,
Speaker 1: and I think these days that those sort of chains
Speaker 1: are bringing out really cool clothes for kids that are
Speaker 1: affordable for family. So I was surprised that he was
Speaker 1: shitting on Big W a bit. And also it has
Speaker 1: been brought to my attention that he did do a
Speaker 1: collaboration with Big W when they brought out a Disney
Speaker 1: range of pajamas. So I do think it's quite interesting.
Speaker 1: I mean, he could have just said crappy clothes or
Speaker 1: no brand and clothes. He didn't have to specify Big
Speaker 1: W just thin Devil's advocate, though, So I do think
Speaker 1: with the rise of social media, kids are more judgmental
Speaker 1: than ever about the clothes they wear, and also the
Speaker 1: clothes other children wear. So I can actually understand this
Speaker 1: notion of wanting to give his children the things that
Speaker 1: he didn't have, all the things he felt like he
Speaker 1: missed out on. But perhaps he just hasn't gone about
Speaker 1: it the right way. With this blog post, how do
Speaker 1: you become an Instagram influencer?
Speaker 3: You just got to like pull yourself out a little
Speaker 3: bit and travel and like live your best life and
Speaker 3: not care what people's thing.
Speaker 1: Now, what do you influence people to do?
Speaker 3: Do you think probably come to like events like this
Speaker 3: and waste their money.
Speaker 1: After a two year hiatus, Cachella returned and it seemed
Speaker 1: like the world was back to normal. Influencers flocked the
Speaker 1: event and flooded our feeds with selfies and rules to
Speaker 1: make us jealous. However, it seemed like something had changed. Kate,
Speaker 1: what do you think it was? I think our attitude
Speaker 1: towards influencers has changed so much since the pandemic that
Speaker 1: every influencers content just looked like a blatant ad, particularly
Speaker 1: for fast fashion brand.
Speaker 2: And I don't know if.
Speaker 1: It's my age, but I just looked at every photo
Speaker 1: and couldn't get over how stupid the fashion looked. And
Speaker 1: I just feel like, yeah, it's a place to be seen.
Speaker 1: It's the perfect backdrop for influencer brand endorsements, and it's
Speaker 1: just so obvious that they're all there to cash in
Speaker 1: and make a lot of money, whether it's a free
Speaker 1: trip a paid promotion, and it's just hard for me
Speaker 1: to sort of look at that content and enjoy it anymore.
Speaker 1: I reckon it would be the best place for people watching,
Speaker 1: except I wouldn't actually want to have to be out
Speaker 1: there amongst the crowds, because remember we used to joke
Speaker 1: with our best friend Owen that we'd love to own
Speaker 1: a bar, but we'd love to sit up in an
Speaker 1: office and have one of those reversible those mirrors control room. Yeah,
Speaker 1: well you can see out, but they can't see in
Speaker 1: and you just sit in your trackie dacks and.
Speaker 2: Just people watch.
Speaker 1: Yeah, well you probably could have worn your trackie jacks
Speaker 1: and a bra to coach Oller. Okay, just some of
Speaker 1: the clothes were ridiculous, and yeah, I'm not I'm probably
Speaker 1: so out of fashion, but I was just looking at
Speaker 1: the stuff. I'm like, how could you wear that all day?
Speaker 1: It looked so uncomfortable. So just a bra, trackie dacks
Speaker 1: and body glitter is that basically all it was? Yeah,
Speaker 1: basically in some very ninety pigtail hairstyles. Now it doesn't
Speaker 1: fit in daytails. So if you're my look the high
Speaker 1: school was that we weren't. We're not that old that
Speaker 1: we were in high school on the nineties. Amy just
Speaker 1: putting it out there. Yeah, well, do you guys think
Speaker 1: it's still a cool place to be or do you
Speaker 1: just look like a sellout now? It was interesting because
Speaker 1: The New York posted a story outlining the day in
Speaker 1: the life of an influencer at Coachella, and they interviewed
Speaker 1: a US influencer about her Coachella schedule, and it was
Speaker 1: pretty funny because she said, despite the fact that it's
Speaker 1: the fourth time she's attended the event, she still is
Speaker 1: yet to attend a performance because she's too busy creating content.
Speaker 1: She said she wakes up around seven am to get
Speaker 1: a hair, makeup and look sordid before attending a series
Speaker 1: of brand activations and parties, and spends hours editing videos
Speaker 1: and photos to send to brands for approval, and by
Speaker 1: the time the performers take to the stage around sundown,
Speaker 1: she is absolutely exhausted now, she said. With her reach
Speaker 1: of one hundred and eighty six thousand followers, she can
Speaker 1: make upwards of ten thousand dollars on Coachella, so she
Speaker 1: charges two thousand dollars for a no frills photo and
Speaker 1: three thousand, five hundred for an Instagram video reel. She
Speaker 1: explained though, that brands usually want more than just a
Speaker 1: post from Coachella. She said, they want you to attend
Speaker 1: the event. They also want you to do stories. They
Speaker 1: may want multiple posts. They want you to post even
Speaker 1: before Coachella leading up to it, so there's more opportunity
Speaker 1: to make more money now. CEO of Obviously, which is
Speaker 1: an influencer marketing agency, was also quoted in this article,
Speaker 1: and he said Kachella is so big it's probably the
Speaker 1: biggest festival and the biggest festival for influencers. Everyone is
Speaker 1: there and wants to make a deal and wants to
Speaker 1: be with the best brands, and the brands want as
Speaker 1: many influencers as possible to be part of their activations,
Speaker 1: so they're actively recruiting influencers. So, just to explain how
Speaker 1: it all works, brands provide influences with free accommodation, airfares
Speaker 1: and festival passes in exchange for promotional posts, and in
Speaker 1: the case of this US influence, the brands are also
Speaker 1: paying her for additional content like photos and videos. And
Speaker 1: the thing is, even if you don't get a free,
Speaker 1: all expenses paid trip, there a lot of influencers go
Speaker 1: and pay their own way because it's all a matter
Speaker 1: of relevancy. Attending Coachella makes you relevant. And I thought
Speaker 1: it was really interesting to take a look at how
Speaker 1: some brands approached Coachella this year. So there is a
Speaker 1: fintech company called Willer and they use Coachella as a
Speaker 1: launching pad for their influencers only airline. So the company
Speaker 1: found success by creating an app that allows social media
Speaker 1: creators and freelancers to easily get paid by agencies and brands,
Speaker 1: and they made a lot of money of that. So
Speaker 1: they've now launched what they're calling Willer Air, which is
Speaker 1: essentially a private jet higher service just for influencers. So
Speaker 1: to create excitement, they launched a competition for twelve influencers
Speaker 1: to win flights to Coachella. Now the package included a
Speaker 1: pre flight lounge in Venice Beach with a concierge check
Speaker 1: in and champagne breakfast. Now on the website it said
Speaker 1: that they provide adaptogenic beverages. Now I had to go
Speaker 1: google this term because I had no idea what it means.
Speaker 1: And for those people like me who have no clue,
Speaker 1: these beverages have ingredients in them like mushrooms and herbs
Speaker 1: that counteract the effects of stress.
Speaker 2: On the bottom.
Speaker 1: So they're actually not allowed in Australia, so I don't
Speaker 1: know about them. Is that because it's so stressful to
Speaker 1: be an influencer or the stress of flying?
Speaker 2: I have no idea.
Speaker 1: Probably a bit of from column A and a bit
Speaker 1: from column B. Now, post festival, the airline provides influencers
Speaker 1: with recovery IV drips at the departure lounge and future
Speaker 1: trips are likely to include New York Fashion Week. Now,
Speaker 1: another brand that generated headlines was Revolved, so they developed
Speaker 1: a Coachella adjacent two day festival which influences compared to
Speaker 1: the Fire Festival. Now, if you were on Instagram last week,
Speaker 1: you definitely would have seen photos at this event, which
Speaker 1: is in its fifth year of existence. So while it's
Speaker 1: not an official Coachella event, it is the place to
Speaker 1: be with k K. Kardashian and Kendall Jenna in attendance.
Speaker 1: So previously the event has been invite only. However, this
Speaker 1: year it appears Revolve extended invites to micro influences and
Speaker 1: essentially oversold the events. So basically, micro influencers weren't treated
Speaker 1: the same as big influences, with some asked to pay
Speaker 1: two thousand dollars for spot on the invite list. So
Speaker 1: Kate what happened that caused so much controversy? Well, unfortunately,
Speaker 1: the event wasn't as picture perfect as it was made
Speaker 1: out to be on Instagram because there were reports online
Speaker 1: that the event was mismanaged. So the only way you
Speaker 1: could actually get to the Revolve festival is if you
Speaker 1: took one of their specific shuttles to the grounds. So
Speaker 1: Apparently the logistics started to get dangerous, with people shoving
Speaker 1: to get on the buses because there weren't enough buses
Speaker 1: for the people. And as time passed, things escalated, with
Speaker 1: influencers apparently screaming at each other about who was more
Speaker 1: important and thus deserved the transport, And apparently there were
Speaker 1: security guards that tried to get involved and people are
Speaker 1: screaming like, no, I've got a million followers, and the
Speaker 1: security guards were like, I don't even know who these
Speaker 1: people are. There were also claims that influencers were feeling
Speaker 1: dizzy and didn't have any water, and apparently people were
Speaker 1: passing out in the heat, and it got so much
Speaker 1: for some influencers that they didn't even make it to
Speaker 1: the festival. Now the designer clothing brand was forced to
Speaker 1: issue an apology after they were accused of mismanaging the event. However,
Speaker 1: influencers didn't receive the sympathy they were hoping for from
Speaker 1: the general public. They were they were mocked online and
Speaker 1: told to suck it up and that they were entitled.
Speaker 1: And I think the general public had a good point
Speaker 1: because influencers are given a free ticket for these lavish events,
Speaker 1: they're given free food, free drinks, designer clothes, It's the
Speaker 1: place to be.
Speaker 2: So what did you guys think?
Speaker 1: Did you feel sorry for the influencers or do you
Speaker 1: think they needed to suck it up a bit and
Speaker 1: just wait for the bus?
Speaker 2: Is it bad that I've just kind of had some pleasure?
Speaker 2: I know that stuff. I think a lot of people did.
Speaker 1: It was just pretty funny because I don't know, to
Speaker 1: imagine all of those influencers one trying to fit their
Speaker 1: egos in the bus, as well as obviously it being
Speaker 1: jam packed with too many people. It's just a funny thought,
Speaker 1: and particularly with people being like a gun one hundred
Speaker 1: thousand followers, it's just I don't know, just such a
Speaker 1: dick measuring competition on the bus.
Speaker 2: It's pretty funny.
Speaker 3: Now.
Speaker 1: I was watching a lot of UK influencers at Coachella
Speaker 1: and did you hear this?
Speaker 2: Goss?
Speaker 1: So, do you guys remember Lucinda from UK Love Island?
Speaker 2: Yeah? She was with Millie really really yeah.
Speaker 1: So basically apparently Toby McGuire aka Spider Man approached her
Speaker 1: at Coachella. Why sumi Coachella or over DMS. She was
Speaker 1: just telling this story at Coachella and asked her.
Speaker 2: Out and she didn't know, really, she didn't know who
Speaker 2: he was.
Speaker 1: She she was joking that she'd be like, are you
Speaker 1: Lizzie Maguire's brother?
Speaker 3: Oh my gosh.
Speaker 1: But I was thinking I thought that he had a
Speaker 1: long term partner because I googled afterwards and it sounded
Speaker 1: like he had a long term model partner.
Speaker 2: But I mean, he's a lot older than here. I
Speaker 2: think he's I think he's in his forties.
Speaker 1: Well, that probably doesn't mean too much in these circles
Speaker 1: that they're moving in. On a more local front, I
Speaker 1: saw a picture of Jack from The Inspired Unemployed with
Speaker 1: Lucy from The Wild Ones, and I was like, are
Speaker 1: they suddenly an item? Because they looked quite cozy at Coachella. No,
Speaker 1: I think he's got a girlfriend. I think he's got
Speaker 1: a model girlfriend, so I'm assuming they're just friends. Oh
Speaker 1: my god. I saw this and I had to Google
Speaker 1: to be like, are they together or does he have
Speaker 1: another girlfriend?
Speaker 2: Like I did a lot of in depth looking in.
Speaker 1: I don't know why I cared so much, but I
Speaker 1: think a lot of people were also saying that it's
Speaker 1: kind of cool that two people who have really popular
Speaker 1: podcasts are becoming friends. I suppose it is pretty cool.
Speaker 1: What was also very cool to me was seeing the
Speaker 1: Meski twins hanging out with Saffron Barker, Like, I always
Speaker 1: find it weird when I see Australian influencers mixing with
Speaker 1: the UK ones. Does anyone else, Yeah, it is always
Speaker 1: a bit weird. I was quite jealous because I do
Speaker 1: love Saffron. But the thing is, I always find that
Speaker 1: it's the influencers who have a lot going on that
Speaker 1: don't actually attend Coachella because they're so a bit of
Speaker 1: a burn that they don't need Coachella, you know what
Speaker 1: I mean, Like, they don't need Coachella to be we're
Speaker 1: talking about Molly May, because Molly May wasn't there, your Queen,
Speaker 1: Molly May was at home doing your house account. So well,
Speaker 1: I think that's all we have time for today. Thank
Speaker 1: you so much for joining us for this episode. If
Speaker 1: you have enjoyed it, could you please make sure you
Speaker 1: subscribe on Apple Podcasts and also Spotify, And if you
Speaker 1: want to continue the conversation, you can join us in
Speaker 1: our Facebook community, which is Outspoken at the Podcast Community,
Speaker 1: or follow us on TikTok and Instagram. At the hand
Speaker 1: or Outspoken Underscore The Underscore Podcast,