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Speaker 1: Hello and welcome to Outspoken, your dose of the hottest

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Speaker 1: influencer and pop culture news twice a week. I'm Amy

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Speaker 1: Torbert and I'm joined by my sisters and journalists Kate

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Speaker 1: and Sophie. On today's show, Daddy bloger Brad Kerns is

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Speaker 1: owned by his stepmother. In awkward clapback the Kardashians over

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Speaker 1: the top Easter celebrations, Sky Wheatley snubbed from Big Brother

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Speaker 1: and cashed up Coachella. But first, you may have noticed

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Speaker 1: that our podcast artwork has changed. We have officially rebranded,

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Speaker 1: which is very exciting. Hopefully it's an upgrade from the

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Speaker 1: paint esque album art cover that Amy created. I didn't

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Speaker 1: do it on painted it on photo shop well that

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Speaker 1: it was looking rather unprofessional. So well, that old photo

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Speaker 1: was taken in Amy's family room. We removed everything off

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Speaker 1: the wall so we had a white background, and yeah,

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Speaker 1: it wasn't looking good. But thank you so much for

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Speaker 1: everyone's really lovely feedback on the photo. Most people seem

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Speaker 1: to be liking it, so we really appreciate the support.

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Speaker 1: It was pretty funny because a few people said they

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Speaker 1: wanted to hear about the behind the scenes of this photograph.

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Speaker 1: And how we ended up picking this particular photo and

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Speaker 1: we decided we wanted to get a professional to do

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Speaker 1: it this time.

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Speaker 2: So we got the amazing.

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Speaker 1: Adelai photographer Josh Gleeson to take the photos, and he

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Speaker 1: was hilarious and he really did have his work set

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Speaker 1: out for him, because we are not great at being photos.

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Speaker 1: To be fair, Amy, you kindly put together a bit

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Speaker 1: of a mood board. And if you look up most podcasts,

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Speaker 1: most podcasts have two people in the cover artwork.

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Speaker 2: It's often not three people.

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Speaker 1: And so you were looking into examples of three people

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Speaker 1: posing and you sent across all these photos where.

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Speaker 2: These women were doing these like blue steal looks, but

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Speaker 2: you were more thinking smiles. Well, no, there was only

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Speaker 2: one photo of smile. They were all very moody, and

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Speaker 2: you sent this through to.

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Speaker 1: Josh, and you more meant that you wanted the bodies

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Speaker 1: aligned like that. Anyway, he got a totally different vibe.

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Speaker 1: So when we arrived, he was forcing us to do

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Speaker 1: all these blue steal looks and I'm sorry, but my

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Speaker 1: only look is smiling, like I cannot do anything else.

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Speaker 1: And at one stage he asked us to give him

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Speaker 1: a sexy look, and we were just like we just

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Speaker 1: so we did not have that repertoire. And our boyfriend's

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Speaker 1: like pissing themselves laughing when we told him, because yeah,

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Speaker 1: we're very much just a cheesy smile. I said to

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Speaker 1: you guys before we went in, let's just let him

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Speaker 1: know that we just want smiley photos. And you guys

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Speaker 1: are like, no, nah, let's just you know, let's see

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Speaker 1: what he'sal I did love it because there was this

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Speaker 1: shot that's probably never going to make her onto the internet.

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Speaker 1: It was beautifully shot by him, but we just looked

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Speaker 1: ratshit in it, and it.

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Speaker 2: Looks like we're stuned mullets.

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Speaker 1: It's basically us sitting on a couch and so so

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Speaker 1: sitting on the actual couch and Kate and I are

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Speaker 1: on the back of the couch and we're.

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Speaker 2: All holding cool photos. Yeah, all holding hands in this

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Speaker 2: weird way. It is so bad. We didn't even want

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Speaker 2: to share our boyfriends. It's so embarrassing. Well, you actually

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Speaker 2: came up.

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Speaker 1: With the idea Amy for the photo that we actually chose,

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Speaker 1: and it was actually one of the last photos we took.

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Speaker 1: And Amy had this idea that she wanted to be

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Speaker 1: holding a microphone and you spent hours. We went down

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Speaker 1: to km up bought you know, a ten dollar microphone

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Speaker 1: and you is it b jazzed bejazzled it. It didn't

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Speaker 1: take me hours. Approb took a half an hour anyway,

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Speaker 1: and we were too embarrassed to get our props out

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Speaker 1: because we're like, does this look blame that we've booked

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Speaker 1: propped with us?

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Speaker 2: Anyway, it ended up working out quite well.

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Speaker 1: So that tea too cut paid for itself. I drag anyway,

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Speaker 1: my Diamond Aaron came up and the O Janet.

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Speaker 2: It's fun those kid Nay.

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Speaker 1: The Kardashians are well known for their over the top parties,

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Speaker 1: but the Easter celebrations this year have divided opinions. Amy,

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Speaker 1: can you tell us more so? Chris Jennet channeled her

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Speaker 1: in at Easter Bunny this year and transformed her home into.

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Speaker 2: Every child's dream Now.

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Speaker 1: I follow a number of the Kardashian Jenna clan on

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Speaker 1: Instagram and almost every Insta story was the same. So

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Speaker 1: Chris had set up quite arguably the most instagrammable Easter table.

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Speaker 1: So there were large personalized chocolate eggs set up on

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Speaker 1: the table for each family member and the theme of

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Speaker 1: the decorations was pastor, so there were beautiful pastel eggs, flowers,

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Speaker 1: and Easter themed sweet food everywhere, and there were even

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Speaker 1: massive gumball machines set up. So these appeared to be

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Speaker 1: a gift from Kylie Jenner to stormyt Chicago, True and Dream,

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Speaker 1: and at first.

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Speaker 2: I was a little bit confused.

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Speaker 1: Why the boys didn't get one too, But then I

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Speaker 1: noticed that there were also four bikes set up, and

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Speaker 1: presumably they were for the boys. I know a few

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Speaker 1: of our listeners were confused because we posted this in

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Speaker 1: our Facebook community, and then a lot of them were saying,

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Speaker 1: I wonder if the gumble machines were just hired out,

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Speaker 1: because surely the Kardashians wouldn't allow that to be in

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Speaker 1: their house all year round.

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Speaker 2: I don't think it would fit their aesthetics truly.

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Speaker 1: I don't know if you saw, but the kids also

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Speaker 1: received massive hampers from Christian and so did all of

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Speaker 1: the parents. And I must add there were no Humpty

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Speaker 1: Dumpty or cream eggs in sight at this Kardashian Easter extravaganzer. Now,

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Speaker 1: if they were from Australia, they'd be having hags in

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Speaker 1: those baskets.

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Speaker 2: I think and I noticed they did an Easter egg hunt.

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Speaker 1: And you know, normally you buy the bag of cab

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Speaker 1: or the bag of Lynch chocolates. They had these plastic

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Speaker 1: eggs which had toys in the middle of it. I

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Speaker 1: hit them for Archie. Actually on Easter morning? Did they

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Speaker 1: have toys?

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Speaker 3: Though?

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Speaker 2: Now they had Smackos in them?

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Speaker 1: I thought you were going to say they had cash

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Speaker 1: in them.

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Speaker 2: Didn't we have a friend?

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Speaker 3: Yeah?

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Speaker 1: It was family hid cash around the house. It was

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Speaker 1: one of Brandon's friends from school. Yeah, they had a

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Speaker 1: Instead of Easter eggs, it was money around the backyard.

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Speaker 1: That's just obscene. Now, obviously this was extremely over the

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Speaker 1: top and not your average Easter celebration, so a lot

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Speaker 1: of people jumped online to slam the Kardashians for being wasteful.

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Speaker 1: There were a lot of comments saying that the Kardashian

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Speaker 1: kids were going to become spoilt brats, and to be honest, like,

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Speaker 1: is there a chance that they're not at all? I mean, like,

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Speaker 1: this isn't the only stuff that they get spoilt with,

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Speaker 1: Like this is probably just very subpar normal for them.

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Speaker 2: I mean, have you seen their Christmas? I know, but

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Speaker 2: to be honest, as well.

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Speaker 1: I mean, those kids aren't hanging out with the normal

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Speaker 1: kids in the school yard, aren't they. They're hanging out

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Speaker 1: at schools of other very wealthy families. Oh I can't.

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Speaker 1: I completely agree with this person's sentiment though, because can

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Speaker 1: you imagine growing up thinking that that's normal. I actually

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Speaker 1: couldn't believe the Easter baskets they had because there were

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Speaker 1: so many toys and it was just so much excess,

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Speaker 1: And it did make me feel sick thinking the amount

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Speaker 1: of stuff that was just going to be thrown in

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Speaker 1: the bin, because if you're a Kardashian child, I'm sure

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Speaker 1: on the daily you're getting lots of presents, and yeah,

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Speaker 1: I just just made me feel uncomfortable. It did make

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Speaker 1: me think, imagine if Mason, who's caught his son, imagine

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Speaker 1: if he ended up marrying a normal and in quotations,

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Speaker 1: I say normal, normal person and he went to their

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Speaker 1: Easter Day and he was just like.

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Speaker 2: What the fuck?

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Speaker 1: Like where personalized hampers. Now, while there was a lot

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Speaker 1: of criticism about the Kardashians Day, there was also a

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Speaker 1: lot of support for the lavish Easter, and I know

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Speaker 1: I personally enjoyed having that fly on the wall access

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Speaker 1: to their celebration, and to be honest, I got a

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Speaker 1: kick out of seeing how the other half live because

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Speaker 1: it's just so different to what we do on the day.

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Speaker 1: I just find it so fascinating. What did you guys

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Speaker 1: actually think about it? Well, I'm a person that loves

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Speaker 1: celebrating things like I just love organizing events and I

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Speaker 1: love buying people presents, So I kind of think about it.

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Speaker 1: If I had all that money, I'd probably do the

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Speaker 1: same thing, but I probably would juxta position it with

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Speaker 1: then donating a lot of things to charity or you know,

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Speaker 1: maybe doing something for the environment that counteracted all.

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Speaker 2: The use of the plastic.

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Speaker 3: I mean.

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Speaker 1: The thing is, a lot of people were saying, oh,

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Speaker 1: they shouldn't be wasting all that money, they should be

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Speaker 1: donating it to charity. But the thing is, the Kardashians

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Speaker 1: actually do donate a lot of money to charity, and

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Speaker 1: they also do a lot of charity work, but they

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Speaker 1: just don't publicize it. The thing is a lot of

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Speaker 1: people are saying it's tone deaf because we're coming out

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Speaker 1: of a pandemic and a lot of people have lost

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Speaker 1: jobs and can't afford to celebrate Easter and I totally

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Speaker 1: understand that. However, social media is a form of escapism.

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Speaker 2: That's the thing.

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Speaker 1: I feel like the Kardashians can spend their money however

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Speaker 1: they want to. But you do have to admit that

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Speaker 1: the food that they had made for that party was

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Speaker 1: extremely wasteful. And I've always wondered what happens to all

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Speaker 1: of the food and decorations once the celebration is over.

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Speaker 2: So I did do a bit of.

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Speaker 1: Digging, and I found that Chloe Kardashian had previously answered

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Speaker 1: a tweet from a fan asking that very question. So

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Speaker 1: Chloe said, the day call is normally rented, but anything

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Speaker 1: personal like the quote science, I have in storage for

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Speaker 1: another function one day. The food leftovers always gets donated

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Speaker 1: to a food bank or church. Sometimes the food may

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Speaker 1: go elsewhere, depending on the situation. So that made me

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Speaker 1: feel a little bit better about the situation. I feel

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Speaker 1: like they're so savvy they're not going to be throwing

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Speaker 1: it in the bin.

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Speaker 2: So where are the gumball machines gone?

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Speaker 1: Are they just going into storage? Surely they're not taking them.

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Speaker 1: Surely they didn't eat all of the gumballs or chocolate

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Speaker 1: in them. I just think it is so on brand

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Speaker 1: for the Kardashian to do something this lavish.

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Speaker 2: And I, for one, I don't know.

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Speaker 1: I'm just on the train of enjoying it rather than

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Speaker 1: criticizing them for it. Yeah, especially if they're putting in

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Speaker 1: measures where the food is donated and that they are

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Speaker 1: renting things and reusing them.

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Speaker 2: All right, it's the bomb McDonald.

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Speaker 1: So Dramatic has revealed that Sky Wheatley was dropped last

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Speaker 1: minute from appearing on this season of Big Brother Back

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Speaker 1: to the Future, which is set to feature Australia's favorite

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Speaker 1: former housemates Amy Can you tell us more? Yeah? Well.

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Speaker 1: Journalists Meg and Pisetto revealed Big Brother producers had initially

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Speaker 1: included Sky in the lineup, but were forced to drop

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Speaker 1: her from the show after she made controversial comments about

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Speaker 1: her partner Lockie listeners will remember back in September, Sky

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Speaker 1: was asked in an Instagram Q and A who was

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Speaker 1: more dominant in the bedroom out of her and her partner.

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Speaker 1: Sky responded saying, ha ha, me, but only when he's

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Speaker 1: mad and says he doesn't want to have sex. Ain't

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Speaker 1: nobody telling me no? I won't take no for an

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Speaker 1: answer if I want sexy time. Now, these comments led

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Speaker 1: to heavy backlash online, so it's not surprising producers chose

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Speaker 1: to drop Sky. I'm a bit surprised, though, because I

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Speaker 1: thought that they would want to ride the controversy, and

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Speaker 1: Sky is always in the news for saying controversial things.

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Speaker 1: She would have gone into the house and offended people

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Speaker 1: and it would have got them a lot of attention.

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Speaker 1: So it really surprised me that they cut her. I

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Speaker 1: would have really liked to see her in the house,

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Speaker 1: to be honest. Although I would have loved to see

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Speaker 1: her on the show, I really respect the fact that

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Speaker 1: Big Brothers producers got rid of her because I think

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Speaker 1: that for so long many followers have been questioning why

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Speaker 1: she never receives any sort of backlash, or not backlash,

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Speaker 1: but any repercussions for her behavior, because there's just been

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Speaker 1: a string of stupid shit that she said, and the

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Speaker 1: brands don't seem to drop her. She seems to get

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Speaker 1: no punishment from it. So I think that this is

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Speaker 1: quite just and I think maybe it'll make her think

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Speaker 1: twice about making, you know, just chucking up a stupid

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Speaker 1: comment on Instagram that has the potential to hurt people

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Speaker 1: who are viewing it.

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Speaker 3: My name is jama Ja apastrophe. Mie weird name, I know,

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Speaker 3: but you'll get used to it. Yes, I come from

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Speaker 3: one of the most expensive private girls schools in the state,

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Speaker 3: but I am actually really cool.

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Speaker 1: Controversial Australian daddy blogger Brad Kerns has been called out

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Speaker 1: online by his stepmother. The drama began when Brad complained

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Speaker 1: his parents dressed him in big w clothes as a child.

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Speaker 1: The drama showcases the real life impact of influencers, over

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Speaker 1: sharing and the imbalance of power. Firstly, Sophie. For those

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Speaker 1: who don't know who are the Kerns family well, Brad

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Speaker 1: and Sarah Kerns attracted a following on social media when

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Speaker 1: Sarah was admitted to hospital shortly after her son Finn's birth.

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Speaker 3: Now.

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Speaker 1: While Sarah was in hospital, Brad began to share posts

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Speaker 1: detailing the difficulties of looking after their other two children,

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Speaker 1: Knox and Teddy, and taking on the role of mum.

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Speaker 1: Now that was the catalyst for Brad's Instagram account called

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Speaker 1: dad Mum, which has now attracted over ninety four thousand followers.

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Speaker 1: While his wife Sarah is an influencer in her own

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Speaker 1: right with over eighty one thousand followers. On Instagram now.

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Speaker 1: Before making it big on social media, the couple previously

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Speaker 1: worked as police officers on the central coast of New

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Speaker 1: South Wales. The couple are well known online injecting humor

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Speaker 1: into their posts and often joke about the reality of

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Speaker 1: living with a partner and complain about each other's little quirks.

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Speaker 1: Now Brad has divided opinions online. While some followers love him,

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Speaker 1: others criticized him for perpetuating stereotypical gender roles, especially when

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Speaker 1: it comes to household chores, and he was in hot

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Speaker 1: water recently after he shared a selfie on his Instagram

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Speaker 1: story doing laundry at a hotel. In the caption, he

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Speaker 1: told followers he became the chief laundry officer once per

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Speaker 1: year and asked whether he deserved beers for doing it.

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Speaker 1: A follower wrote in, saying once per year, no beers

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Speaker 1: earn and no hero. Stereotypical gender roles still in play

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Speaker 1: with the washing it seams now. Brad publicly responded, saying

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Speaker 1: I'm going to introduce a daily asshole leaderboard for this

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Speaker 1: crap from now on. Thanks for the passive, aggressive, incorrect,

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Speaker 1: ignorant and downright rude message, I said, Chief once per year,

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Speaker 1: not that I'd do it once per year. Now, Amy,

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Speaker 1: can you tell us about this latest controversy that has unfolded?

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Speaker 3: Yeah?

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Speaker 1: Well, the latest controversy erupted last week when bradshard a

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Speaker 1: post on the couple's dad Mum Facebook account discussing his childhood.

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Speaker 1: In the post, he claimed he doesn't have a birth

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Speaker 1: certificate and had to stop playing football when he was

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Speaker 1: younger because he needed one to register to be part

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Speaker 1: of the team. He also discussed going without as a child.

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Speaker 1: He wrote, I remember on mufty Days, which is known

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Speaker 1: as casual days elsewhere or carnivals, I choose to stay

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Speaker 1: home instead.

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Speaker 2: It was because I.

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Speaker 1: Didn't want to wear my big w clothes to school.

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Speaker 1: I was always self conscious of that stuff. I'd bleach

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Speaker 1: my own shirts and wash them daily because I hated

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Speaker 1: the thought of them being yellow. I repainted the same

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Speaker 1: BMX every year from twelve to seventeen, just so it

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Speaker 1: didn't look like the same one at the skate park.

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Speaker 1: I'd borrow my friend's sports gear or old boots because

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Speaker 1: I didn't really have my own. There are things from

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Speaker 1: childhood that are still so vivid. The things have followed

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Speaker 1: me into parenthood.

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Speaker 2: They do. You can't avoid it, no matter how silly

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Speaker 2: it is.

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Speaker 1: He then went on to say that he refused to

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Speaker 1: let his kids wear secondhand clothes, even if it's uniform spares.

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Speaker 2: He then finished off by saying.

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Speaker 1: I'm just a kid who wants to make sure his

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Speaker 1: kids never feel like he sometimes did. What has caused

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Speaker 1: so much attention is that his stepmom commented under the post,

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Speaker 1: claiming that his recollection of his childhood was untrue and

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Speaker 1: that she worked hard to provide the things that she

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Speaker 1: gave him. She then went on to make claims that

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Speaker 1: Brad was a rebellious teenager.

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Speaker 2: She also alleged that.

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Speaker 1: He had taken part in other behavior that for legal reasons,

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Speaker 1: we won't go into. I just think this whole saga

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Speaker 1: is a really good example of what happens when influencers overshare.

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Speaker 2: I mean, we all know that a big part.

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Speaker 1: Of being a successful influencer is being authentic and transparent,

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Speaker 1: and this pushes so many influencers to tell detailed stories

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Speaker 1: about their lives. But I think it's really important to

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Speaker 1: remember that these stories are coming from their own perspective,

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Speaker 1: and that is where this imbalance of power comes in

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Speaker 1: and It's really not for us to say whether or

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Speaker 1: not Brad's recollection of events are true, but it's clear

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Speaker 1: his family don't agree with the picture he is painting,

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Speaker 1: and it is evident there is an ongoing family rift

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Speaker 1: and it's sad to see this all playing out online.

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Speaker 1: I mean, Brad has opened up previously and said he

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Speaker 1: doesn't have a relationship with his extended family because they

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Speaker 1: don't talk to him, and I can only imagine how

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Speaker 1: upsetting it would be from his family's perspective having information

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Speaker 1: which they deem as untrue posted to Brad's large following. Yeah,

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Speaker 1: it just seems really unfair for influencers with large followings

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Speaker 1: to be able to share these private details that do

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Speaker 1: have implications for others. And it seems like it gets

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Speaker 1: to a point where families want to set the record

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Speaker 1: straight and the only way that they can do this

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Speaker 1: is by talking publicly on social media.

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Speaker 2: And I think that we are going to.

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Speaker 1: Begin to see more and more instances like this where

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Speaker 1: influencers families try to set the record straight or have

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Speaker 1: their say on the matter. I do remember last year

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Speaker 1: we saw Georgia Love's stepmom come out and write some

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Speaker 1: pretty public comments about Georgia's so I agree. So if

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Speaker 1: I think we are going to see more and more

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Speaker 1: of this play out online, I think the really tricky

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Speaker 1: part is that a lot of these family members don't

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Speaker 1: have large social media platforms themselves, so they don't have

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Speaker 1: the same reach that their famous family members do. Therefore,

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Speaker 1: I can sort of see why if you're a disgruntled

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Speaker 1: family member, you might feel tempted to go and comment

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Speaker 1: on the influencer in questions posts because that's where a

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Speaker 1: lot of their engaged audience are. However, in most instances,

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Speaker 1: influencers will quickly moderate the comments, but these days people

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Speaker 1: are so quick to screenshot and share the comments on

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Speaker 1: influencer forums, so quite often these messages do actually cut

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Speaker 1: through to the mainstream. The thing is one of the

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Speaker 1: only options family members have to silence their influencer family

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Speaker 1: members or to put their side of the story out.

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Speaker 1: There is also suing for defamation to set the records straight,

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Speaker 1: and we all know just how expensive legal dramas like

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Speaker 1: that are, so I can see why people are resorting

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Speaker 1: to clearing their name online.

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Speaker 2: That's the thing.

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Speaker 1: This isn't really a new thing. For years, celebrities have

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Speaker 1: had family dramas, and before everyone had a rite of

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Speaker 1: reply on social media, it was quite common for celebrities

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Speaker 1: family members to come out and write memoirs of their

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Speaker 1: famous family members' lives, and recently we did see it

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Speaker 1: with Britney Spears's sister Jamie Lynn. That's right, and I mean,

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Speaker 1: this whole thing got me thinking about how much influencers

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Speaker 1: put into creating their online personas, because you hear a

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Speaker 1: lot of discussions about how influencers appear larger than life

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Speaker 1: on their stories, when in actual fact they're introverts. And

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Speaker 1: there's obviously a recipe to becoming a successful influencer, and

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Speaker 1: clearly a big part of that is building a strong

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Speaker 1: parasocial relationship with your followers, and one big way to

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Speaker 1: do this is of course sharing personal details about their lives,

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Speaker 1: which makes their audience feel connected. And I think the

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Speaker 1: more personal experiences better in a lot of cases, so

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Speaker 1: things that other people can relate to. And I do agree,

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Speaker 1: I really think that influencers can benefit from projecting a

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Speaker 1: rags to riches's story, So it's easy for audiences to

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Speaker 1: turn on influences once their lives start looking different from

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Speaker 1: their own, and we often do see this underdog influencer

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Speaker 1: getting all the love when they first start out. However,

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Speaker 1: once they make it and start earning the big bucks

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Speaker 1: and moving into mansions, audiences suddenly begin to get jealous

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Speaker 1: and no longer relate to their lives. So once certain

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Speaker 1: influencers do make it big, I think that they do

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Speaker 1: benefit from trying to portray their previous lives as relatable

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Speaker 1: or misfortune, so there is still that element of relatability. Yeah,

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Speaker 1: I agree, now, Sophie, I know you took great offense

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Speaker 1: to Brad backing out vic W clothes, because I haven't

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Speaker 1: heard you stop going on about it. I just thought

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Speaker 1: this was a really bizarre element to the story, particularly

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Speaker 1: because a lot of parent bloggers and mummy bloggers their

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Speaker 1: staple is working with bread like Big W. Target came

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Speaker 1: up those sort of brands that a lot of families

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Speaker 1: can afford, and personally for us, Big W was a

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Speaker 1: staple in our wardrobe when we were going through primary school,

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Speaker 1: and I think these days that those sort of chains

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Speaker 1: are bringing out really cool clothes for kids that are

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Speaker 1: affordable for family. So I was surprised that he was

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Speaker 1: shitting on Big W a bit. And also it has

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Speaker 1: been brought to my attention that he did do a

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Speaker 1: collaboration with Big W when they brought out a Disney

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Speaker 1: range of pajamas. So I do think it's quite interesting.

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Speaker 1: I mean, he could have just said crappy clothes or

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Speaker 1: no brand and clothes. He didn't have to specify Big

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Speaker 1: W just thin Devil's advocate, though, So I do think

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Speaker 1: with the rise of social media, kids are more judgmental

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Speaker 1: than ever about the clothes they wear, and also the

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Speaker 1: clothes other children wear. So I can actually understand this

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Speaker 1: notion of wanting to give his children the things that

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Speaker 1: he didn't have, all the things he felt like he

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Speaker 1: missed out on. But perhaps he just hasn't gone about

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Speaker 1: it the right way. With this blog post, how do

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Speaker 1: you become an Instagram influencer?

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Speaker 3: You just got to like pull yourself out a little

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Speaker 3: bit and travel and like live your best life and

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Speaker 3: not care what people's thing.

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Speaker 1: Now, what do you influence people to do?

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Speaker 3: Do you think probably come to like events like this

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Speaker 3: and waste their money.

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Speaker 1: After a two year hiatus, Cachella returned and it seemed

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Speaker 1: like the world was back to normal. Influencers flocked the

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Speaker 1: event and flooded our feeds with selfies and rules to

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Speaker 1: make us jealous. However, it seemed like something had changed. Kate,

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Speaker 1: what do you think it was? I think our attitude

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Speaker 1: towards influencers has changed so much since the pandemic that

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Speaker 1: every influencers content just looked like a blatant ad, particularly

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Speaker 1: for fast fashion brand.

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Speaker 2: And I don't know if.

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Speaker 1: It's my age, but I just looked at every photo

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Speaker 1: and couldn't get over how stupid the fashion looked. And

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Speaker 1: I just feel like, yeah, it's a place to be seen.

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Speaker 1: It's the perfect backdrop for influencer brand endorsements, and it's

438
00:20:54,800 --> 00:20:57,400
Speaker 1: just so obvious that they're all there to cash in

439
00:20:57,440 --> 00:20:59,440
Speaker 1: and make a lot of money, whether it's a free

440
00:20:59,480 --> 00:21:02,840
Speaker 1: trip a paid promotion, and it's just hard for me

441
00:21:02,960 --> 00:21:05,920
Speaker 1: to sort of look at that content and enjoy it anymore.

442
00:21:07,040 --> 00:21:09,639
Speaker 1: I reckon it would be the best place for people watching,

443
00:21:09,680 --> 00:21:11,800
Speaker 1: except I wouldn't actually want to have to be out

444
00:21:11,840 --> 00:21:15,200
Speaker 1: there amongst the crowds, because remember we used to joke

445
00:21:15,280 --> 00:21:17,200
Speaker 1: with our best friend Owen that we'd love to own

446
00:21:17,240 --> 00:21:19,400
Speaker 1: a bar, but we'd love to sit up in an

447
00:21:19,400 --> 00:21:23,760
Speaker 1: office and have one of those reversible those mirrors control room. Yeah,

448
00:21:23,800 --> 00:21:25,359
Speaker 1: well you can see out, but they can't see in

449
00:21:25,440 --> 00:21:27,080
Speaker 1: and you just sit in your trackie dacks and.

450
00:21:27,080 --> 00:21:27,800
Speaker 2: Just people watch.

451
00:21:28,119 --> 00:21:30,040
Speaker 1: Yeah, well you probably could have worn your trackie jacks

452
00:21:30,040 --> 00:21:32,440
Speaker 1: and a bra to coach Oller. Okay, just some of

453
00:21:32,480 --> 00:21:35,520
Speaker 1: the clothes were ridiculous, and yeah, I'm not I'm probably

454
00:21:35,520 --> 00:21:37,920
Speaker 1: so out of fashion, but I was just looking at

455
00:21:37,920 --> 00:21:41,040
Speaker 1: the stuff. I'm like, how could you wear that all day?

456
00:21:41,160 --> 00:21:45,240
Speaker 1: It looked so uncomfortable. So just a bra, trackie dacks

457
00:21:45,240 --> 00:21:48,040
Speaker 1: and body glitter is that basically all it was? Yeah,

458
00:21:48,080 --> 00:21:52,240
Speaker 1: basically in some very ninety pigtail hairstyles. Now it doesn't

459
00:21:52,359 --> 00:21:57,520
Speaker 1: fit in daytails. So if you're my look the high

460
00:21:57,520 --> 00:21:59,320
Speaker 1: school was that we weren't. We're not that old that

461
00:21:59,320 --> 00:22:00,920
Speaker 1: we were in high school on the nineties. Amy just

462
00:22:00,960 --> 00:22:03,639
Speaker 1: putting it out there. Yeah, well, do you guys think

463
00:22:03,680 --> 00:22:05,960
Speaker 1: it's still a cool place to be or do you

464
00:22:06,080 --> 00:22:08,800
Speaker 1: just look like a sellout now? It was interesting because

465
00:22:08,880 --> 00:22:11,440
Speaker 1: The New York posted a story outlining the day in

466
00:22:11,520 --> 00:22:14,840
Speaker 1: the life of an influencer at Coachella, and they interviewed

467
00:22:14,840 --> 00:22:18,240
Speaker 1: a US influencer about her Coachella schedule, and it was

468
00:22:18,280 --> 00:22:21,159
Speaker 1: pretty funny because she said, despite the fact that it's

469
00:22:21,240 --> 00:22:24,680
Speaker 1: the fourth time she's attended the event, she still is

470
00:22:24,840 --> 00:22:29,120
Speaker 1: yet to attend a performance because she's too busy creating content.

471
00:22:29,520 --> 00:22:31,719
Speaker 1: She said she wakes up around seven am to get

472
00:22:31,760 --> 00:22:35,280
Speaker 1: a hair, makeup and look sordid before attending a series

473
00:22:35,359 --> 00:22:39,440
Speaker 1: of brand activations and parties, and spends hours editing videos

474
00:22:39,480 --> 00:22:42,119
Speaker 1: and photos to send to brands for approval, and by

475
00:22:42,200 --> 00:22:45,480
Speaker 1: the time the performers take to the stage around sundown,

476
00:22:45,600 --> 00:22:49,360
Speaker 1: she is absolutely exhausted now, she said. With her reach

477
00:22:49,440 --> 00:22:52,080
Speaker 1: of one hundred and eighty six thousand followers, she can

478
00:22:52,160 --> 00:22:55,399
Speaker 1: make upwards of ten thousand dollars on Coachella, so she

479
00:22:55,680 --> 00:22:59,240
Speaker 1: charges two thousand dollars for a no frills photo and

480
00:22:59,359 --> 00:23:03,560
Speaker 1: three thousand, five hundred for an Instagram video reel. She

481
00:23:03,760 --> 00:23:06,720
Speaker 1: explained though, that brands usually want more than just a

482
00:23:06,840 --> 00:23:09,639
Speaker 1: post from Coachella. She said, they want you to attend

483
00:23:09,680 --> 00:23:12,320
Speaker 1: the event. They also want you to do stories. They

484
00:23:12,400 --> 00:23:14,920
Speaker 1: may want multiple posts. They want you to post even

485
00:23:15,000 --> 00:23:18,440
Speaker 1: before Coachella leading up to it, so there's more opportunity

486
00:23:18,560 --> 00:23:22,320
Speaker 1: to make more money now. CEO of Obviously, which is

487
00:23:22,359 --> 00:23:25,679
Speaker 1: an influencer marketing agency, was also quoted in this article,

488
00:23:25,720 --> 00:23:28,480
Speaker 1: and he said Kachella is so big it's probably the

489
00:23:28,560 --> 00:23:32,320
Speaker 1: biggest festival and the biggest festival for influencers. Everyone is

490
00:23:32,400 --> 00:23:34,359
Speaker 1: there and wants to make a deal and wants to

491
00:23:34,440 --> 00:23:36,800
Speaker 1: be with the best brands, and the brands want as

492
00:23:36,840 --> 00:23:40,040
Speaker 1: many influencers as possible to be part of their activations,

493
00:23:40,280 --> 00:23:43,959
Speaker 1: so they're actively recruiting influencers. So, just to explain how

494
00:23:44,000 --> 00:23:48,040
Speaker 1: it all works, brands provide influences with free accommodation, airfares

495
00:23:48,119 --> 00:23:51,800
Speaker 1: and festival passes in exchange for promotional posts, and in

496
00:23:51,920 --> 00:23:54,600
Speaker 1: the case of this US influence, the brands are also

497
00:23:54,760 --> 00:23:58,159
Speaker 1: paying her for additional content like photos and videos. And

498
00:23:58,280 --> 00:24:00,960
Speaker 1: the thing is, even if you don't get a free,

499
00:24:01,160 --> 00:24:03,920
Speaker 1: all expenses paid trip, there a lot of influencers go

500
00:24:04,160 --> 00:24:06,600
Speaker 1: and pay their own way because it's all a matter

501
00:24:06,720 --> 00:24:11,200
Speaker 1: of relevancy. Attending Coachella makes you relevant. And I thought

502
00:24:11,200 --> 00:24:12,919
Speaker 1: it was really interesting to take a look at how

503
00:24:13,040 --> 00:24:16,119
Speaker 1: some brands approached Coachella this year. So there is a

504
00:24:16,200 --> 00:24:19,879
Speaker 1: fintech company called Willer and they use Coachella as a

505
00:24:19,960 --> 00:24:24,880
Speaker 1: launching pad for their influencers only airline. So the company

506
00:24:24,960 --> 00:24:28,200
Speaker 1: found success by creating an app that allows social media

507
00:24:28,320 --> 00:24:32,080
Speaker 1: creators and freelancers to easily get paid by agencies and brands,

508
00:24:32,600 --> 00:24:34,399
Speaker 1: and they made a lot of money of that. So

509
00:24:34,520 --> 00:24:37,280
Speaker 1: they've now launched what they're calling Willer Air, which is

510
00:24:37,400 --> 00:24:41,560
Speaker 1: essentially a private jet higher service just for influencers. So

511
00:24:41,840 --> 00:24:45,800
Speaker 1: to create excitement, they launched a competition for twelve influencers

512
00:24:45,880 --> 00:24:49,440
Speaker 1: to win flights to Coachella. Now the package included a

513
00:24:49,600 --> 00:24:53,440
Speaker 1: pre flight lounge in Venice Beach with a concierge check

514
00:24:53,520 --> 00:24:56,800
Speaker 1: in and champagne breakfast. Now on the website it said

515
00:24:56,840 --> 00:24:59,879
Speaker 1: that they provide adaptogenic beverages. Now I had to go

516
00:25:00,000 --> 00:25:02,920
Speaker 1: google this term because I had no idea what it means.

517
00:25:03,000 --> 00:25:05,440
Speaker 1: And for those people like me who have no clue,

518
00:25:06,080 --> 00:25:09,639
Speaker 1: these beverages have ingredients in them like mushrooms and herbs

519
00:25:09,720 --> 00:25:12,080
Speaker 1: that counteract the effects of stress.

520
00:25:11,840 --> 00:25:12,520
Speaker 2: On the bottom.

521
00:25:12,760 --> 00:25:16,480
Speaker 1: So they're actually not allowed in Australia, so I don't

522
00:25:16,480 --> 00:25:19,159
Speaker 1: know about them. Is that because it's so stressful to

523
00:25:19,240 --> 00:25:21,200
Speaker 1: be an influencer or the stress of flying?

524
00:25:22,400 --> 00:25:23,240
Speaker 2: I have no idea.

525
00:25:23,359 --> 00:25:25,280
Speaker 1: Probably a bit of from column A and a bit

526
00:25:25,359 --> 00:25:29,560
Speaker 1: from column B. Now, post festival, the airline provides influencers

527
00:25:29,640 --> 00:25:34,120
Speaker 1: with recovery IV drips at the departure lounge and future

528
00:25:34,160 --> 00:25:38,040
Speaker 1: trips are likely to include New York Fashion Week. Now,

529
00:25:38,080 --> 00:25:42,240
Speaker 1: another brand that generated headlines was Revolved, so they developed

530
00:25:42,480 --> 00:25:47,399
Speaker 1: a Coachella adjacent two day festival which influences compared to

531
00:25:47,480 --> 00:25:50,920
Speaker 1: the Fire Festival. Now, if you were on Instagram last week,

532
00:25:51,000 --> 00:25:53,680
Speaker 1: you definitely would have seen photos at this event, which

533
00:25:53,920 --> 00:25:56,480
Speaker 1: is in its fifth year of existence. So while it's

534
00:25:56,520 --> 00:25:59,080
Speaker 1: not an official Coachella event, it is the place to

535
00:25:59,160 --> 00:26:02,520
Speaker 1: be with k K. Kardashian and Kendall Jenna in attendance.

536
00:26:02,600 --> 00:26:06,600
Speaker 1: So previously the event has been invite only. However, this

537
00:26:06,800 --> 00:26:11,119
Speaker 1: year it appears Revolve extended invites to micro influences and

538
00:26:11,359 --> 00:26:16,399
Speaker 1: essentially oversold the events. So basically, micro influencers weren't treated

539
00:26:16,480 --> 00:26:19,440
Speaker 1: the same as big influences, with some asked to pay

540
00:26:19,520 --> 00:26:22,560
Speaker 1: two thousand dollars for spot on the invite list. So

541
00:26:22,680 --> 00:26:26,880
Speaker 1: Kate what happened that caused so much controversy? Well, unfortunately,

542
00:26:27,000 --> 00:26:30,160
Speaker 1: the event wasn't as picture perfect as it was made

543
00:26:30,160 --> 00:26:32,880
Speaker 1: out to be on Instagram because there were reports online

544
00:26:32,920 --> 00:26:35,920
Speaker 1: that the event was mismanaged. So the only way you

545
00:26:35,960 --> 00:26:38,440
Speaker 1: could actually get to the Revolve festival is if you

546
00:26:38,520 --> 00:26:41,440
Speaker 1: took one of their specific shuttles to the grounds. So

547
00:26:41,560 --> 00:26:44,959
Speaker 1: Apparently the logistics started to get dangerous, with people shoving

548
00:26:45,080 --> 00:26:47,920
Speaker 1: to get on the buses because there weren't enough buses

549
00:26:48,040 --> 00:26:51,800
Speaker 1: for the people. And as time passed, things escalated, with

550
00:26:51,960 --> 00:26:55,320
Speaker 1: influencers apparently screaming at each other about who was more

551
00:26:55,359 --> 00:26:59,040
Speaker 1: important and thus deserved the transport, And apparently there were

552
00:26:59,119 --> 00:27:02,000
Speaker 1: security guards that tried to get involved and people are

553
00:27:02,040 --> 00:27:04,200
Speaker 1: screaming like, no, I've got a million followers, and the

554
00:27:04,320 --> 00:27:06,760
Speaker 1: security guards were like, I don't even know who these

555
00:27:06,800 --> 00:27:10,639
Speaker 1: people are. There were also claims that influencers were feeling

556
00:27:10,760 --> 00:27:13,600
Speaker 1: dizzy and didn't have any water, and apparently people were

557
00:27:13,680 --> 00:27:16,720
Speaker 1: passing out in the heat, and it got so much

558
00:27:16,760 --> 00:27:19,480
Speaker 1: for some influencers that they didn't even make it to

559
00:27:19,680 --> 00:27:23,159
Speaker 1: the festival. Now the designer clothing brand was forced to

560
00:27:23,320 --> 00:27:27,800
Speaker 1: issue an apology after they were accused of mismanaging the event. However,

561
00:27:27,920 --> 00:27:31,080
Speaker 1: influencers didn't receive the sympathy they were hoping for from

562
00:27:31,119 --> 00:27:34,000
Speaker 1: the general public. They were they were mocked online and

563
00:27:34,119 --> 00:27:36,320
Speaker 1: told to suck it up and that they were entitled.

564
00:27:36,720 --> 00:27:38,520
Speaker 1: And I think the general public had a good point

565
00:27:38,600 --> 00:27:42,800
Speaker 1: because influencers are given a free ticket for these lavish events,

566
00:27:42,840 --> 00:27:46,560
Speaker 1: they're given free food, free drinks, designer clothes, It's the

567
00:27:46,640 --> 00:27:47,280
Speaker 1: place to be.

568
00:27:48,080 --> 00:27:49,520
Speaker 2: So what did you guys think?

569
00:27:49,600 --> 00:27:51,680
Speaker 1: Did you feel sorry for the influencers or do you

570
00:27:51,720 --> 00:27:53,119
Speaker 1: think they needed to suck it up a bit and

571
00:27:53,200 --> 00:27:54,040
Speaker 1: just wait for the bus?

572
00:27:54,720 --> 00:27:57,240
Speaker 2: Is it bad that I've just kind of had some pleasure?

573
00:27:57,840 --> 00:27:59,640
Speaker 2: I know that stuff. I think a lot of people did.

574
00:28:00,119 --> 00:28:02,760
Speaker 1: It was just pretty funny because I don't know, to

575
00:28:03,119 --> 00:28:06,040
Speaker 1: imagine all of those influencers one trying to fit their

576
00:28:06,160 --> 00:28:08,600
Speaker 1: egos in the bus, as well as obviously it being

577
00:28:08,720 --> 00:28:11,359
Speaker 1: jam packed with too many people. It's just a funny thought,

578
00:28:11,400 --> 00:28:14,639
Speaker 1: and particularly with people being like a gun one hundred

579
00:28:14,720 --> 00:28:16,760
Speaker 1: thousand followers, it's just I don't know, just such a

580
00:28:16,840 --> 00:28:18,640
Speaker 1: dick measuring competition on the bus.

581
00:28:18,760 --> 00:28:19,520
Speaker 2: It's pretty funny.

582
00:28:20,160 --> 00:28:20,320
Speaker 3: Now.

583
00:28:20,359 --> 00:28:23,560
Speaker 1: I was watching a lot of UK influencers at Coachella

584
00:28:23,760 --> 00:28:25,119
Speaker 1: and did you hear this?

585
00:28:25,280 --> 00:28:25,480
Speaker 2: Goss?

586
00:28:25,640 --> 00:28:28,960
Speaker 1: So, do you guys remember Lucinda from UK Love Island?

587
00:28:29,240 --> 00:28:32,760
Speaker 2: Yeah? She was with Millie really really yeah.

588
00:28:32,840 --> 00:28:37,960
Speaker 1: So basically apparently Toby McGuire aka Spider Man approached her

589
00:28:38,000 --> 00:28:41,200
Speaker 1: at Coachella. Why sumi Coachella or over DMS. She was

590
00:28:41,280 --> 00:28:43,920
Speaker 1: just telling this story at Coachella and asked her.

591
00:28:43,960 --> 00:28:47,280
Speaker 2: Out and she didn't know, really, she didn't know who

592
00:28:47,320 --> 00:28:47,760
Speaker 2: he was.

593
00:28:49,280 --> 00:28:51,320
Speaker 1: She she was joking that she'd be like, are you

594
00:28:51,440 --> 00:28:52,560
Speaker 1: Lizzie Maguire's brother?

595
00:28:53,280 --> 00:28:54,000
Speaker 3: Oh my gosh.

596
00:28:54,160 --> 00:28:56,000
Speaker 1: But I was thinking I thought that he had a

597
00:28:56,040 --> 00:28:59,040
Speaker 1: long term partner because I googled afterwards and it sounded

598
00:28:59,080 --> 00:29:00,880
Speaker 1: like he had a long term model partner.

599
00:29:00,960 --> 00:29:02,680
Speaker 2: But I mean, he's a lot older than here. I

600
00:29:02,720 --> 00:29:04,680
Speaker 2: think he's I think he's in his forties.

601
00:29:05,080 --> 00:29:07,440
Speaker 1: Well, that probably doesn't mean too much in these circles

602
00:29:07,480 --> 00:29:11,120
Speaker 1: that they're moving in. On a more local front, I

603
00:29:11,240 --> 00:29:14,040
Speaker 1: saw a picture of Jack from The Inspired Unemployed with

604
00:29:14,240 --> 00:29:17,200
Speaker 1: Lucy from The Wild Ones, and I was like, are

605
00:29:17,280 --> 00:29:21,680
Speaker 1: they suddenly an item? Because they looked quite cozy at Coachella. No,

606
00:29:21,880 --> 00:29:23,360
Speaker 1: I think he's got a girlfriend. I think he's got

607
00:29:23,400 --> 00:29:26,080
Speaker 1: a model girlfriend, so I'm assuming they're just friends. Oh

608
00:29:26,160 --> 00:29:28,600
Speaker 1: my god. I saw this and I had to Google

609
00:29:28,680 --> 00:29:30,360
Speaker 1: to be like, are they together or does he have

610
00:29:30,400 --> 00:29:31,160
Speaker 1: another girlfriend?

611
00:29:31,240 --> 00:29:32,760
Speaker 2: Like I did a lot of in depth looking in.

612
00:29:32,840 --> 00:29:34,600
Speaker 1: I don't know why I cared so much, but I

613
00:29:34,680 --> 00:29:37,200
Speaker 1: think a lot of people were also saying that it's

614
00:29:37,320 --> 00:29:40,880
Speaker 1: kind of cool that two people who have really popular

615
00:29:40,920 --> 00:29:44,240
Speaker 1: podcasts are becoming friends. I suppose it is pretty cool.

616
00:29:44,480 --> 00:29:47,600
Speaker 1: What was also very cool to me was seeing the

617
00:29:47,680 --> 00:29:50,840
Speaker 1: Meski twins hanging out with Saffron Barker, Like, I always

618
00:29:50,880 --> 00:29:53,960
Speaker 1: find it weird when I see Australian influencers mixing with

619
00:29:54,160 --> 00:29:57,520
Speaker 1: the UK ones. Does anyone else, Yeah, it is always

620
00:29:57,520 --> 00:29:59,200
Speaker 1: a bit weird. I was quite jealous because I do

621
00:29:59,280 --> 00:30:02,360
Speaker 1: love Saffron. But the thing is, I always find that

622
00:30:02,480 --> 00:30:05,360
Speaker 1: it's the influencers who have a lot going on that

623
00:30:05,520 --> 00:30:08,360
Speaker 1: don't actually attend Coachella because they're so a bit of

624
00:30:08,440 --> 00:30:11,480
Speaker 1: a burn that they don't need Coachella, you know what

625
00:30:11,560 --> 00:30:13,240
Speaker 1: I mean, Like, they don't need Coachella to be we're

626
00:30:13,240 --> 00:30:15,440
Speaker 1: talking about Molly May, because Molly May wasn't there, your Queen,

627
00:30:15,520 --> 00:30:19,760
Speaker 1: Molly May was at home doing your house account. So well,

628
00:30:19,880 --> 00:30:22,120
Speaker 1: I think that's all we have time for today. Thank

629
00:30:22,160 --> 00:30:24,320
Speaker 1: you so much for joining us for this episode. If

630
00:30:24,360 --> 00:30:26,320
Speaker 1: you have enjoyed it, could you please make sure you

631
00:30:26,400 --> 00:30:29,360
Speaker 1: subscribe on Apple Podcasts and also Spotify, And if you

632
00:30:29,400 --> 00:30:31,480
Speaker 1: want to continue the conversation, you can join us in

633
00:30:31,560 --> 00:30:34,840
Speaker 1: our Facebook community, which is Outspoken at the Podcast Community,

634
00:30:35,200 --> 00:30:37,880
Speaker 1: or follow us on TikTok and Instagram. At the hand

635
00:30:37,960 --> 00:30:40,440
Speaker 1: or Outspoken Underscore The Underscore Podcast,