1 00:00:00,160 --> 00:00:03,160 Speaker 1: I would like to acknowledge the traditional owners of the 2 00:00:03,279 --> 00:00:06,560 Speaker 1: land on which this episode is being recorded, the Coomboo 3 00:00:06,680 --> 00:00:10,520 Speaker 1: Marry people. We pay our respects to elders past, present 4 00:00:10,600 --> 00:00:14,319 Speaker 1: and emerging and extend that respect to all Aboriginal and 5 00:00:14,360 --> 00:00:22,720 Speaker 1: Torres Strait Islander peoples. Today I'm your host, Georgie Stevenson, 6 00:00:22,840 --> 00:00:30,280 Speaker 1: and this is the Rise and Conquer Podcast. This is 7 00:00:30,280 --> 00:00:33,840 Speaker 1: the podcast where we chap mindset, self development and becoming 8 00:00:34,000 --> 00:00:37,199 Speaker 1: your higher self mix soon with a lot of laughs, 9 00:00:37,280 --> 00:00:40,400 Speaker 1: plus behind the scenes of my life running two businesses 10 00:00:40,479 --> 00:00:43,839 Speaker 1: and being among Think of us as the perfect combo 11 00:00:43,960 --> 00:00:47,519 Speaker 1: of brunch with your besties mixed with self development. No 12 00:00:47,600 --> 00:00:49,879 Speaker 1: matter where you are in your journey, We're here to 13 00:00:49,960 --> 00:00:53,840 Speaker 1: help you be curious, pull yourself out, and embrace radical 14 00:00:54,000 --> 00:00:58,520 Speaker 1: self awareness. If you're ready to get into the driver's 15 00:00:58,520 --> 00:01:01,320 Speaker 1: seat of your own life and stop letting life cast 16 00:01:01,400 --> 00:01:11,000 Speaker 1: you by, then you're in the right place. Hello and 17 00:01:11,200 --> 00:01:14,399 Speaker 1: welcome back to the rn C Potty. We have a 18 00:01:14,440 --> 00:01:17,200 Speaker 1: bit of a fun episode for you today. We are 19 00:01:17,280 --> 00:01:22,440 Speaker 1: doing some quick Firebierz questions. We put a thread in 20 00:01:22,480 --> 00:01:25,520 Speaker 1: our Facebook community group. I didn't know any of them, 21 00:01:25,840 --> 00:01:28,600 Speaker 1: You just asked me and we got we got straight into. 22 00:01:28,400 --> 00:01:31,319 Speaker 2: It some pretty great answers, guys. George is very transparent. 23 00:01:31,880 --> 00:01:34,720 Speaker 1: Thank you. I didn't want else, didn't really know what 24 00:01:34,760 --> 00:01:38,600 Speaker 1: else to do it. Honestly, my favorite episodes is like 25 00:01:38,680 --> 00:01:41,600 Speaker 1: when I just don't have too much time to think. Yeah, 26 00:01:41,600 --> 00:01:45,480 Speaker 1: it's like the first response. And obviously I want to 27 00:01:45,600 --> 00:01:50,200 Speaker 1: lead with this episode. I am a person who has 28 00:01:50,360 --> 00:01:54,360 Speaker 1: experienced in a product based business and a service based business, 29 00:01:54,440 --> 00:01:57,520 Speaker 1: and these answers are just very much a reflection of 30 00:01:57,560 --> 00:02:00,520 Speaker 1: my experience, So you know, take it with a grain 31 00:02:00,520 --> 00:02:03,000 Speaker 1: of salt. But yeah, I thought they were quite fun 32 00:02:03,080 --> 00:02:05,400 Speaker 1: and there were great questions. But of course, before we 33 00:02:05,400 --> 00:02:08,800 Speaker 1: get into a tiar your weekly recommendation, I have two. 34 00:02:09,400 --> 00:02:12,200 Speaker 2: So my first one is a podcast episode. I know 35 00:02:12,240 --> 00:02:15,960 Speaker 2: I've really been hammering people on this podcast of Chair Expert, 36 00:02:16,160 --> 00:02:20,800 Speaker 2: but I listened to Dax Shepherd's interview with Anna Kendrick, 37 00:02:21,000 --> 00:02:23,720 Speaker 2: and I think it's one of the best podcast episodes 38 00:02:23,760 --> 00:02:26,960 Speaker 2: I've ever listened to in my entire life. They were 39 00:02:27,160 --> 00:02:28,400 Speaker 2: I texted. 40 00:02:28,040 --> 00:02:29,520 Speaker 1: It to you on the weekend, as what I say, 41 00:02:29,600 --> 00:02:32,560 Speaker 1: is this someone we were talking about? Yeah, I was 42 00:02:32,560 --> 00:02:34,639 Speaker 1: about to drive and I was a little bit confused. 43 00:02:34,919 --> 00:02:36,480 Speaker 1: Tell Us tell Us, why. 44 00:02:36,320 --> 00:02:41,639 Speaker 2: Their vulnerability in this episode is honestly like nothing I've 45 00:02:41,680 --> 00:02:45,680 Speaker 2: ever quite heard so openly from people who have such 46 00:02:45,760 --> 00:02:50,320 Speaker 2: big profiles, And it was just so beautiful to listen 47 00:02:50,360 --> 00:02:53,440 Speaker 2: to and also very eye opening. And I just loved 48 00:02:54,120 --> 00:02:57,000 Speaker 2: almost being a fly on the wall of a conversation 49 00:02:57,400 --> 00:02:59,760 Speaker 2: of three very self aware people. 50 00:03:00,240 --> 00:03:02,720 Speaker 1: I always just love amazing. We'll put on the list. 51 00:03:02,760 --> 00:03:05,160 Speaker 1: And because you were talking about she was in an 52 00:03:05,200 --> 00:03:08,600 Speaker 1: abusive relationship, she was so little trigger warning there, Yeah, 53 00:03:08,600 --> 00:03:12,160 Speaker 1: but she was in an abusive relationship and she actually 54 00:03:12,160 --> 00:03:15,160 Speaker 1: went onto the podcast to almost promote a TV show 55 00:03:15,200 --> 00:03:17,920 Speaker 1: she's done, but they ended up mainly talking about her 56 00:03:18,000 --> 00:03:21,480 Speaker 1: relationship and what she learned from it, and they were 57 00:03:21,520 --> 00:03:23,200 Speaker 1: all reflecting things. 58 00:03:22,919 --> 00:03:26,560 Speaker 2: To each other about their lives because Dax also had 59 00:03:27,160 --> 00:03:30,600 Speaker 2: experience with addiction that they spoke about in that episode two. 60 00:03:31,120 --> 00:03:33,760 Speaker 2: So it was just like they what was DA's addicted to? 61 00:03:34,280 --> 00:03:36,000 Speaker 1: Drugs? And alcohol? Y? 62 00:03:36,160 --> 00:03:36,440 Speaker 2: Yeah? 63 00:03:36,480 --> 00:03:40,560 Speaker 1: Alcohol and cocaine. Yeah, alcohol, alcohol, those are. 64 00:03:40,440 --> 00:03:42,600 Speaker 2: His two things. Because he's got another episode on it too, 65 00:03:42,680 --> 00:03:45,120 Speaker 2: but those were his two things that he just cannot 66 00:03:45,120 --> 00:03:48,640 Speaker 2: go near. And he spoke about like he's kind of 67 00:03:48,720 --> 00:03:52,720 Speaker 2: relapsed but didn't really tell anyone. And Anna was a 68 00:03:52,760 --> 00:03:55,440 Speaker 2: fan of the podcast, so like heard his episode where 69 00:03:55,480 --> 00:03:57,160 Speaker 2: he spoke about that, So it was just like a 70 00:03:57,360 --> 00:04:01,080 Speaker 2: very interesting conversation to listen to. All Right, I'll listen 71 00:04:01,080 --> 00:04:04,160 Speaker 2: to her, Yeah you should. And then my second recommendation. 72 00:04:04,440 --> 00:04:07,480 Speaker 2: It's a bit weird, but I one of my best 73 00:04:07,480 --> 00:04:09,600 Speaker 2: friends told me to do this because I'm someone that 74 00:04:09,640 --> 00:04:12,320 Speaker 2: gets super distracted when I like try to clean my room, 75 00:04:12,520 --> 00:04:14,960 Speaker 2: because I just find things and I get distracted. So 76 00:04:15,320 --> 00:04:17,680 Speaker 2: if you have tasks like that that you're not good at, 77 00:04:17,800 --> 00:04:21,120 Speaker 2: set a five minute timer and challenge yourself to do 78 00:04:21,160 --> 00:04:23,400 Speaker 2: as much as you can in the five minutes and 79 00:04:23,520 --> 00:04:25,440 Speaker 2: just do it over and over and over again, and 80 00:04:25,480 --> 00:04:27,960 Speaker 2: see how much more you get done every five minutes. 81 00:04:28,960 --> 00:04:34,479 Speaker 1: It's my tip. It's just like this recommendation to say it, 82 00:04:34,560 --> 00:04:36,680 Speaker 1: but it's just like not relevant to me because I'm 83 00:04:36,680 --> 00:04:38,640 Speaker 1: the fucking of same. It's like I would just do 84 00:04:38,720 --> 00:04:42,640 Speaker 1: things in the fastest possible way. No, I get so distracted. 85 00:04:42,720 --> 00:04:45,000 Speaker 2: I'll find like a top I didn't know I had, 86 00:04:45,080 --> 00:04:46,960 Speaker 2: and then I end up going through a whole, like 87 00:04:47,040 --> 00:04:48,719 Speaker 2: my whole wardrobe for no reason. 88 00:04:48,880 --> 00:04:51,760 Speaker 1: And you see that probably used to me me, but 89 00:04:51,839 --> 00:04:54,040 Speaker 1: now that I have a child, it's like you've always 90 00:04:54,040 --> 00:04:54,520 Speaker 1: got a timer. 91 00:04:54,720 --> 00:04:59,680 Speaker 2: Yes, yeah, what's your recommendation? 92 00:05:00,120 --> 00:05:03,159 Speaker 1: I have a random, not a random, I have an 93 00:05:03,200 --> 00:05:07,359 Speaker 1: audiobook recommendation. So this was actually from Cooper and he 94 00:05:07,520 --> 00:05:09,480 Speaker 1: was like, oh my god, you gotta listen to this book. 95 00:05:09,600 --> 00:05:11,960 Speaker 1: It's so upure, Alley, you would love it. And it's 96 00:05:12,000 --> 00:05:16,560 Speaker 1: by Wayne Dwyer. He he's like this old dude who 97 00:05:16,800 --> 00:05:21,160 Speaker 1: is like very spiritual, very MANIFESTI but he's old like 98 00:05:21,240 --> 00:05:24,040 Speaker 1: back in I don't know, back in his day. I'm 99 00:05:24,040 --> 00:05:26,920 Speaker 1: actually not sure if he's alive or not. Okay, he's 100 00:05:27,000 --> 00:05:33,720 Speaker 1: just got some like an amazing language for energetics and 101 00:05:33,800 --> 00:05:36,960 Speaker 1: manifesting and like everything that you'd be into if you're 102 00:05:36,960 --> 00:05:40,200 Speaker 1: into this podcast. And Cooper was like, I'm listening to 103 00:05:40,480 --> 00:05:44,840 Speaker 1: Wayne Dwyer's Ultimate Library. So I think what they did 104 00:05:45,160 --> 00:05:48,440 Speaker 1: is they just combined the best of his books or something. 105 00:05:48,920 --> 00:05:49,800 Speaker 2: I don't even. 106 00:05:49,560 --> 00:05:52,200 Speaker 1: Think it's his books. I think it's it's like his 107 00:05:52,440 --> 00:05:55,320 Speaker 1: conferences or what are they called, like when they go 108 00:05:55,360 --> 00:05:55,680 Speaker 1: and do. 109 00:05:55,720 --> 00:05:59,920 Speaker 2: Talks speaking events kind of yeah. 110 00:05:59,680 --> 00:06:03,040 Speaker 1: Like random speaking events, and they've combined it into this 111 00:06:03,160 --> 00:06:06,160 Speaker 1: like audio book. It goes for like nine hours, wow, 112 00:06:06,320 --> 00:06:10,159 Speaker 1: so long. But the little segments are probably only like 113 00:06:10,279 --> 00:06:12,680 Speaker 1: nine minutes. Oh I love that. Yeah, so you just 114 00:06:12,720 --> 00:06:16,480 Speaker 1: get this burst and it's really really cool. And Cooper 115 00:06:16,760 --> 00:06:20,080 Speaker 1: was more very specifically telling me this part that was 116 00:06:20,200 --> 00:06:23,360 Speaker 1: nine minutes in, so I like literally just bought the 117 00:06:23,400 --> 00:06:26,200 Speaker 1: audiobook for that part. But now obviously I've been listening 118 00:06:26,200 --> 00:06:29,000 Speaker 1: to it and it's amazing and it's just like spiritual 119 00:06:29,320 --> 00:06:33,320 Speaker 1: and it's super guided and super intuitive and it just 120 00:06:33,360 --> 00:06:36,280 Speaker 1: like opens my mind and it's really good to listen 121 00:06:36,680 --> 00:06:38,760 Speaker 1: because my car aad is only like twenty minutes, so 122 00:06:39,200 --> 00:06:41,159 Speaker 1: it's good because I can listen to it and get 123 00:06:41,200 --> 00:06:44,920 Speaker 1: something rather than getting halfway through, and you know, love 124 00:06:44,960 --> 00:06:48,160 Speaker 1: that not finishing an episode. So that is my recommendation 125 00:06:48,240 --> 00:07:00,880 Speaker 1: for the week. But let's get into this episode already. 126 00:07:01,360 --> 00:07:05,720 Speaker 2: Our first question, what are your top five marketing tips 127 00:07:05,720 --> 00:07:06,960 Speaker 2: for e comm startups? 128 00:07:08,360 --> 00:07:13,360 Speaker 1: So five, okay, I think the biggest one is your 129 00:07:13,400 --> 00:07:17,280 Speaker 1: brand needs to have personality and some sort of brand 130 00:07:17,440 --> 00:07:22,480 Speaker 1: story for the consumer to know like and trust you. Interesting. 131 00:07:22,800 --> 00:07:25,640 Speaker 1: Obviously I am biased because I come from a background 132 00:07:25,640 --> 00:07:29,280 Speaker 1: of having a personal brand and my brand's always being 133 00:07:29,320 --> 00:07:32,280 Speaker 1: so backed by personal brands, But I just think in 134 00:07:32,360 --> 00:07:36,280 Speaker 1: this day and age, personally as a consumer and we 135 00:07:36,320 --> 00:07:38,880 Speaker 1: could literally do a whole episode on like personal brand. 136 00:07:38,920 --> 00:07:43,800 Speaker 1: But I like to know where my products are coming from, 137 00:07:43,920 --> 00:07:47,240 Speaker 1: who's the face of them, why they created them, what 138 00:07:47,400 --> 00:07:51,840 Speaker 1: they like, what they're like, and then that is always 139 00:07:51,840 --> 00:07:55,960 Speaker 1: such a reason why I go and purchase and buy something. 140 00:07:56,640 --> 00:08:00,640 Speaker 1: And I just I think consumers now they're just they're smarter. 141 00:08:01,120 --> 00:08:04,080 Speaker 1: They also just they want to have a why. They 142 00:08:04,120 --> 00:08:07,760 Speaker 1: want to have purpose. We're all very purpose and mission 143 00:08:07,880 --> 00:08:10,520 Speaker 1: driven people. Yeah, so it just makes sense that your 144 00:08:10,520 --> 00:08:14,120 Speaker 1: business also would have its own personality. 145 00:08:14,640 --> 00:08:17,360 Speaker 2: So would you say personality as in connected to the 146 00:08:17,440 --> 00:08:20,200 Speaker 2: people who are behind the brand or personality sort of 147 00:08:20,240 --> 00:08:23,400 Speaker 2: like how i'd say frank Body as a brand has 148 00:08:23,440 --> 00:08:26,240 Speaker 2: a very distinct brand personality. 149 00:08:26,000 --> 00:08:26,960 Speaker 1: I would say both. 150 00:08:27,120 --> 00:08:27,480 Speaker 2: Yeah. 151 00:08:27,520 --> 00:08:31,000 Speaker 1: So that's like frank Body, for example, frank Body, it 152 00:08:31,080 --> 00:08:33,800 Speaker 1: has its own brand personality of like the way they 153 00:08:33,880 --> 00:08:37,160 Speaker 1: speak and the concept. And I know that obviously went 154 00:08:37,200 --> 00:08:40,080 Speaker 1: off and did really well. But then also I know, 155 00:08:40,640 --> 00:08:43,880 Speaker 1: like Jess the founder behind frank Body. Yeah, so do 156 00:08:43,920 --> 00:08:46,560 Speaker 1: you see how there's like kind of the double edge 157 00:08:46,640 --> 00:08:50,480 Speaker 1: there of the personal brand but also the brand has 158 00:08:50,520 --> 00:08:54,000 Speaker 1: its own personality. Yes, yeah, And I would also say 159 00:08:54,160 --> 00:08:56,320 Speaker 1: in N H and R and C. It's a similar 160 00:08:56,360 --> 00:09:00,160 Speaker 1: thing where it's and h's not all GS no, and 161 00:09:00,400 --> 00:09:03,360 Speaker 1: RNC is not all GS, but it's like you see 162 00:09:03,400 --> 00:09:06,199 Speaker 1: bits of me in there bit the brand very much 163 00:09:06,400 --> 00:09:10,160 Speaker 1: has its own identity, but then also backing from another 164 00:09:10,200 --> 00:09:12,600 Speaker 1: personal brand. And I don't think I don't think you 165 00:09:12,720 --> 00:09:16,040 Speaker 1: have to have both, but I think you just your 166 00:09:16,040 --> 00:09:19,440 Speaker 1: brand needs some sort of personality, whether it's you personally 167 00:09:19,440 --> 00:09:22,440 Speaker 1: as the founder, yeah, or whether it's its own sort 168 00:09:22,440 --> 00:09:26,160 Speaker 1: of context. I just think that's such a huge piece 169 00:09:26,200 --> 00:09:29,520 Speaker 1: and that's why so many small businesses are like blowing 170 00:09:29,600 --> 00:09:30,320 Speaker 1: up on TikTok. 171 00:09:30,640 --> 00:09:31,680 Speaker 2: Yeah. So true. 172 00:09:31,840 --> 00:09:34,920 Speaker 1: It's because when we see the face, we see the backstory, 173 00:09:34,960 --> 00:09:38,360 Speaker 1: we see the hustle, and we absolutely love it. I 174 00:09:38,400 --> 00:09:41,320 Speaker 1: love that. So that's not a one let me go 175 00:09:41,400 --> 00:09:43,400 Speaker 1: for this quicker because we're gonna be here all day. 176 00:09:43,480 --> 00:09:47,480 Speaker 1: So number two kind of the similar thing of you 177 00:09:47,640 --> 00:09:50,679 Speaker 1: need to have brand pillars that you stand for and 178 00:09:50,720 --> 00:09:54,120 Speaker 1: that you stick to. So this is more the concept 179 00:09:54,360 --> 00:09:58,240 Speaker 1: of you know, for example, and H is like we're sustainable, yeah, 180 00:09:58,520 --> 00:10:02,080 Speaker 1: and having those principal where every time. And this is 181 00:10:02,200 --> 00:10:06,520 Speaker 1: just really incredible because when you make a decision in 182 00:10:06,559 --> 00:10:09,840 Speaker 1: your business, you have these like principles, these pillars that 183 00:10:09,880 --> 00:10:13,480 Speaker 1: you can always go back to. So for example, and NH, 184 00:10:13,559 --> 00:10:16,200 Speaker 1: it's like a big pillar of us is sustainability. So 185 00:10:16,240 --> 00:10:18,680 Speaker 1: when we're making decisions about a new product or what 186 00:10:18,760 --> 00:10:21,680 Speaker 1: packaging to go with, we have these pillars that bring 187 00:10:21,800 --> 00:10:23,680 Speaker 1: us back and we're like, of course we're going to 188 00:10:23,720 --> 00:10:26,760 Speaker 1: go with this decision rather than being a brand who 189 00:10:26,800 --> 00:10:29,880 Speaker 1: just does a whole bunch of like random things. And again, 190 00:10:30,360 --> 00:10:33,640 Speaker 1: I really think that the brands that believe in something 191 00:10:33,720 --> 00:10:36,640 Speaker 1: and have a purpose are always going to be stronger. 192 00:10:36,720 --> 00:10:42,319 Speaker 1: And the consumer. As humans, we love to identify. We 193 00:10:42,559 --> 00:10:45,320 Speaker 1: love to be in our egos and be like I'm 194 00:10:45,400 --> 00:10:48,200 Speaker 1: this person and so I buy from this brand, Like 195 00:10:48,679 --> 00:10:51,319 Speaker 1: you know, so true. I think, for example, something just 196 00:10:51,360 --> 00:10:53,640 Speaker 1: popped up in my mind of like we've had Spell 197 00:10:53,760 --> 00:10:56,800 Speaker 1: sponsor this podcast, and like I think a spell and 198 00:10:56,840 --> 00:11:01,120 Speaker 1: I think of Bougie Byron Bay Girl. So true. Do 199 00:11:01,160 --> 00:11:02,760 Speaker 1: you see how it's like a brand and then I 200 00:11:03,200 --> 00:11:05,840 Speaker 1: in an identity. Yeah, And it's like when it was 201 00:11:05,920 --> 00:11:08,840 Speaker 1: Ivy's first birthday, I was like, oh, I want to 202 00:11:08,840 --> 00:11:12,760 Speaker 1: be like very firm and flowy, and I looked on spell. 203 00:11:12,880 --> 00:11:15,920 Speaker 1: That's so interesting. So do you see how like identities 204 00:11:16,000 --> 00:11:19,000 Speaker 1: I think are just such a huge driver and it 205 00:11:19,080 --> 00:11:23,200 Speaker 1: gives the consumer something to know if they want to 206 00:11:23,200 --> 00:11:26,440 Speaker 1: buy from you and if they fit in. So the 207 00:11:26,480 --> 00:11:29,520 Speaker 1: next thing I'd also say is obviously very simple, but 208 00:11:29,679 --> 00:11:33,960 Speaker 1: like know your consumer, know your target market, and know 209 00:11:34,080 --> 00:11:37,840 Speaker 1: their pain points of why they need you, why they're 210 00:11:37,880 --> 00:11:42,000 Speaker 1: buying from you. And it's really funny because we I 211 00:11:42,120 --> 00:11:45,240 Speaker 1: was actually had to rethink about this. We were pitching 212 00:11:45,280 --> 00:11:48,360 Speaker 1: and H to a really big wholesaler, which I can't 213 00:11:48,600 --> 00:11:52,120 Speaker 1: so exciting. I can't believe you just said that. I 214 00:11:52,160 --> 00:11:53,720 Speaker 1: can't tell you guys who it is, but you guys 215 00:11:53,760 --> 00:11:56,760 Speaker 1: will find out soon. And I had to do it, 216 00:11:56,800 --> 00:11:59,640 Speaker 1: you know, a full pitch, and I remember, you know, 217 00:11:59,679 --> 00:12:02,240 Speaker 1: there were like, you know, what's your consumer's pay points? 218 00:12:02,280 --> 00:12:05,000 Speaker 1: How do you hit them? They asked that question and 219 00:12:05,280 --> 00:12:07,640 Speaker 1: it just came out of me, and I fucking loved 220 00:12:07,640 --> 00:12:10,160 Speaker 1: my answer, and I love that this is my business. 221 00:12:10,240 --> 00:12:14,280 Speaker 1: But I said, the biggest reason why people pick and 222 00:12:14,679 --> 00:12:20,160 Speaker 1: H is because we don't make them think they have 223 00:12:20,280 --> 00:12:23,880 Speaker 1: something wrong with them. And that's like, just see how 224 00:12:23,920 --> 00:12:26,400 Speaker 1: that's like the catch twenty two of me saying, like, 225 00:12:26,480 --> 00:12:30,760 Speaker 1: think of your pain points, but you know NH doesn't say, oh, 226 00:12:31,000 --> 00:12:34,160 Speaker 1: you know you need to lose weight, so buy this product. Yeah, 227 00:12:34,200 --> 00:12:37,480 Speaker 1: it doesn't. It doesn't make you feel shit about yourself. 228 00:12:37,520 --> 00:12:41,000 Speaker 1: It actually just says, hey, you're an incredible person, but 229 00:12:41,040 --> 00:12:44,000 Speaker 1: you could also use this to elevate your lifestyle or 230 00:12:44,040 --> 00:12:45,280 Speaker 1: compliment your routine. 231 00:12:45,679 --> 00:12:47,920 Speaker 2: I love that you say that, because that was one 232 00:12:47,960 --> 00:12:51,120 Speaker 2: of the reasons I bought n H before I even 233 00:12:51,160 --> 00:12:53,839 Speaker 2: worked here, and it was the only and the first 234 00:12:53,880 --> 00:12:57,600 Speaker 2: supplements I ever bought, because I was just like, oh, 235 00:12:57,679 --> 00:13:00,560 Speaker 2: I'll feel good. I didn't have to feel to be 236 00:13:00,640 --> 00:13:03,640 Speaker 2: made to feel decent. I knew that I would feel 237 00:13:03,720 --> 00:13:05,760 Speaker 2: so much better with it and that and. 238 00:13:05,720 --> 00:13:08,640 Speaker 1: That's what we always and that's why you'll never see 239 00:13:08,720 --> 00:13:11,520 Speaker 1: us do like gross marketing about like trying to make 240 00:13:11,559 --> 00:13:15,319 Speaker 1: the consumer feel shit, because I personally know I buy 241 00:13:15,440 --> 00:13:19,400 Speaker 1: from an empowered state of when I feel empowered, and 242 00:13:19,440 --> 00:13:21,400 Speaker 1: that's the big thing. It's like, that's what we do 243 00:13:21,480 --> 00:13:24,520 Speaker 1: to our customers is I'm like, you already know you're amazing. 244 00:13:25,080 --> 00:13:28,760 Speaker 1: You also just get to buy from overflow and elevation. 245 00:13:29,400 --> 00:13:32,520 Speaker 1: And I'm so clear on that's what our consumer is 246 00:13:32,600 --> 00:13:35,360 Speaker 1: and that's why our marketing is that way, and that's 247 00:13:35,400 --> 00:13:39,079 Speaker 1: why we attract those customers exactly like what you said. 248 00:13:39,559 --> 00:13:41,560 Speaker 1: So I was pitching to this wholesaler and it is 249 00:13:41,600 --> 00:13:45,920 Speaker 1: like it's an old an older school like household name brand, 250 00:13:46,000 --> 00:13:47,640 Speaker 1: and I could see they were kind of shocked with 251 00:13:47,920 --> 00:13:50,560 Speaker 1: me saying that, and I'm like, well, that's the difference 252 00:13:50,600 --> 00:13:52,920 Speaker 1: with us is we don't make the consumer feels like, 253 00:13:53,120 --> 00:13:55,960 Speaker 1: feel like shit. Yeah, and they were like yeah, wow, 254 00:13:57,840 --> 00:14:02,480 Speaker 1: mic Drop. So definitely know your pain points, know what 255 00:14:02,520 --> 00:14:05,600 Speaker 1: your consumer wants, and make sure you're clear on that 256 00:14:05,679 --> 00:14:09,200 Speaker 1: because you will attract that customer. I'm also, as you 257 00:14:09,200 --> 00:14:13,120 Speaker 1: guys know, huge on energetics, So I personally think if 258 00:14:13,160 --> 00:14:18,000 Speaker 1: you're constantly, if you're marketing in a way where you 259 00:14:18,080 --> 00:14:21,160 Speaker 1: make the person feel shit about themselves or you make 260 00:14:21,240 --> 00:14:25,640 Speaker 1: them a victim, you are going to attract clients customers 261 00:14:25,880 --> 00:14:28,760 Speaker 1: who are victims, who are going to complain, who are 262 00:14:28,760 --> 00:14:31,520 Speaker 1: going to be in that energy. Do you mean yes? 263 00:14:31,640 --> 00:14:33,800 Speaker 1: Like you you tell people something's wrong with them and 264 00:14:33,840 --> 00:14:36,480 Speaker 1: then they're complaining about saying You're like, oh my godin's complaining. 265 00:14:36,880 --> 00:14:39,760 Speaker 1: So I'm like, you attracted that person because that's how 266 00:14:39,760 --> 00:14:44,480 Speaker 1: you marketed to them. And energy is everything. It's obviously 267 00:14:44,480 --> 00:14:46,960 Speaker 1: how I run my businesses. It's how I do everything, 268 00:14:47,520 --> 00:14:50,160 Speaker 1: and I just think it's something that people miss. They 269 00:14:50,200 --> 00:14:55,040 Speaker 1: get too like strategic and marketing, get all their marketing degree. No, 270 00:14:55,160 --> 00:15:00,880 Speaker 1: everything is energy. I love a rogue. That what point 271 00:15:00,880 --> 00:15:03,600 Speaker 1: am I up to you? Fourth, So another big thing 272 00:15:04,000 --> 00:15:06,760 Speaker 1: that I personally believe if you want to be an eComm, 273 00:15:07,080 --> 00:15:09,600 Speaker 1: a big e comm brand with a presence, is you 274 00:15:09,800 --> 00:15:14,880 Speaker 1: need to have brand awareness around something else than just 275 00:15:15,120 --> 00:15:18,320 Speaker 1: pushing your product all the time. Like you know on 276 00:15:18,400 --> 00:15:21,720 Speaker 1: TikTok is yes, you know, for n hah and rn C, 277 00:15:22,000 --> 00:15:25,920 Speaker 1: we post the actual items we're selling or you know, 278 00:15:26,000 --> 00:15:30,520 Speaker 1: the services, but also we're just posting informational content or 279 00:15:30,600 --> 00:15:34,240 Speaker 1: funny content like we have that. Look at this podcast. 280 00:15:34,280 --> 00:15:38,880 Speaker 1: We have a whole podcast giving our customers free value 281 00:15:39,040 --> 00:15:42,920 Speaker 1: and extra brand awareness that they then when we release 282 00:15:42,960 --> 00:15:46,400 Speaker 1: a course or do something, they buy because they're getting 283 00:15:46,520 --> 00:15:50,440 Speaker 1: so much other free value from Yes, So that's even 284 00:15:50,480 --> 00:15:54,720 Speaker 1: something is I really encourage you guys to make sure 285 00:15:54,840 --> 00:15:58,760 Speaker 1: you're not just selling, So have a podcast, have entertainment 286 00:15:58,760 --> 00:16:01,960 Speaker 1: on your TikTok Instagram, and like do those extra things 287 00:16:02,040 --> 00:16:06,160 Speaker 1: because also again you're just showing your personality, You're showing 288 00:16:06,200 --> 00:16:08,680 Speaker 1: what you stand for. And the consumer is going to 289 00:16:08,760 --> 00:16:11,200 Speaker 1: know straight away yes it's for me, No it's not. 290 00:16:11,800 --> 00:16:16,320 Speaker 1: The last point is you know, these previous points have 291 00:16:16,400 --> 00:16:19,360 Speaker 1: been a bit like energetics and the vibe, and the 292 00:16:19,440 --> 00:16:23,760 Speaker 1: last point is to be data driven. So look, I 293 00:16:23,800 --> 00:16:27,120 Speaker 1: know this is like not the sexiest answer, but this 294 00:16:27,160 --> 00:16:29,440 Speaker 1: is a big thing of how NH has been able 295 00:16:29,480 --> 00:16:33,320 Speaker 1: to scale is like we are very data driven, so 296 00:16:33,800 --> 00:16:38,400 Speaker 1: everything is calculated off. Can we spend this money? Do 297 00:16:38,440 --> 00:16:41,280 Speaker 1: we have this budget? Like that's even something in NHS 298 00:16:41,320 --> 00:16:44,480 Speaker 1: when we first started up, you don't. You don't have 299 00:16:44,520 --> 00:16:46,200 Speaker 1: a lot of money. You don't have a lot of budgets, 300 00:16:46,240 --> 00:16:49,880 Speaker 1: so we wouldn't do things like a big event that 301 00:16:49,960 --> 00:16:53,040 Speaker 1: costs twenty thousand dollars because we just didn't have the budget. Yeah, 302 00:16:53,080 --> 00:16:55,400 Speaker 1: whereas a lot of companies will be like, oh, well, 303 00:16:55,440 --> 00:16:58,120 Speaker 1: let's do it for like the image or whatever, whereas 304 00:16:58,160 --> 00:17:00,800 Speaker 1: we were like, no, let's use that money to put 305 00:17:00,840 --> 00:17:04,399 Speaker 1: into development to develop really good products because we know 306 00:17:04,480 --> 00:17:06,719 Speaker 1: the products are going to keep the consumer. If that 307 00:17:06,760 --> 00:17:11,040 Speaker 1: makes sense, like using the data rather than just going, oh, 308 00:17:11,119 --> 00:17:13,320 Speaker 1: I saw another brand do an event, so I want 309 00:17:13,359 --> 00:17:16,119 Speaker 1: to do an event. So true, So that's yeah, that 310 00:17:16,160 --> 00:17:17,800 Speaker 1: would be my five that I love that or a 311 00:17:17,840 --> 00:17:18,480 Speaker 1: bit random, but. 312 00:17:18,480 --> 00:17:22,800 Speaker 2: I think they're all really valuable tips though, amazing. And 313 00:17:22,840 --> 00:17:27,840 Speaker 2: then the next question is a bit juicy. Is influencer 314 00:17:27,880 --> 00:17:29,160 Speaker 2: marketing worth it anymore? 315 00:17:29,560 --> 00:17:31,600 Speaker 1: Oh my god, I love this question. Let's have a 316 00:17:31,600 --> 00:17:35,399 Speaker 1: conbo about this. So it's funny because I'm literally on 317 00:17:35,440 --> 00:17:39,800 Speaker 1: both sides. I actually have businesses where we use influencers. 318 00:17:40,280 --> 00:17:45,600 Speaker 1: I'm an influencer myself. Nhh, really scaled off using influences 319 00:17:45,720 --> 00:17:48,639 Speaker 1: because a couple of years ago, that's you know, that 320 00:17:48,840 --> 00:17:52,200 Speaker 1: was it? It did, And obviously me having an influencer background, 321 00:17:52,720 --> 00:17:56,120 Speaker 1: I think it's definitely worth it. I just don't think 322 00:17:56,160 --> 00:17:58,440 Speaker 1: you are going to see the return that you used 323 00:17:58,480 --> 00:18:01,560 Speaker 1: to see. So we used to see a return on 324 00:18:01,720 --> 00:18:07,040 Speaker 1: influences like nine to fifteen ROI wow, yeah, like an 325 00:18:07,080 --> 00:18:07,919 Speaker 1: amazing return. 326 00:18:08,200 --> 00:18:08,400 Speaker 2: Yeah. 327 00:18:08,760 --> 00:18:16,000 Speaker 1: Now she not so much. She lot loa sometimes three, 328 00:18:17,320 --> 00:18:21,640 Speaker 1: sometimes not even one. No, So and this is it's 329 00:18:22,000 --> 00:18:25,960 Speaker 1: it's because influencers are now saturated and there's so many 330 00:18:26,040 --> 00:18:29,960 Speaker 1: of them. Yeah, and so also consumers are smarter, and 331 00:18:30,040 --> 00:18:32,520 Speaker 1: so we're not just buying anything that an influencer says. 332 00:18:32,720 --> 00:18:34,120 Speaker 1: Was I think previously we did. 333 00:18:34,480 --> 00:18:37,399 Speaker 2: I think that's exactly it because I even am thinking 334 00:18:37,480 --> 00:18:39,880 Speaker 2: back to my consuming habits. 335 00:18:39,920 --> 00:18:43,200 Speaker 1: And when I was maybe. 336 00:18:43,200 --> 00:18:46,560 Speaker 2: Four years ago, if an influencer I followed posted something 337 00:18:46,600 --> 00:18:47,480 Speaker 2: and was like, this is. 338 00:18:47,440 --> 00:18:48,640 Speaker 1: The best thing ever. 339 00:18:48,760 --> 00:18:51,240 Speaker 2: It's the only thing I've ever used, I'm so glad 340 00:18:51,280 --> 00:18:53,240 Speaker 2: I finally got to partner of this band. I'd buy 341 00:18:53,240 --> 00:18:56,160 Speaker 2: it straight away. I'd be like, oh my god, so true, 342 00:18:56,280 --> 00:18:59,440 Speaker 2: let me try it out. Yeah, And sometimes the product 343 00:18:59,480 --> 00:19:02,159 Speaker 2: was amazing and sometimes it wasn't as good. But I 344 00:19:02,240 --> 00:19:04,760 Speaker 2: also think that the people I followed were a bit 345 00:19:04,800 --> 00:19:07,600 Speaker 2: more genuine. So I never got super burned by like 346 00:19:07,640 --> 00:19:10,520 Speaker 2: an influencer marketing thing. No, but I also know people 347 00:19:10,560 --> 00:19:13,119 Speaker 2: that did where they'd buy something and it wasn't at 348 00:19:13,160 --> 00:19:15,280 Speaker 2: all what the influencer had said or it didn't do 349 00:19:15,359 --> 00:19:16,119 Speaker 2: the same thing. 350 00:19:16,320 --> 00:19:18,760 Speaker 1: And maybe that happened too many times. In now we're 351 00:19:18,800 --> 00:19:24,000 Speaker 1: all smarter. Yeah, And so how I see influencer marketing 352 00:19:24,080 --> 00:19:26,840 Speaker 1: in regards to if we're talking about like my businesses, 353 00:19:27,480 --> 00:19:32,080 Speaker 1: is I really see marketing as an ecosystem. So, for example, 354 00:19:32,119 --> 00:19:35,639 Speaker 1: in NH and R and C, it's like, we have influencers, 355 00:19:36,000 --> 00:19:39,520 Speaker 1: we have Facebook ads, we have Google ads, we have 356 00:19:40,200 --> 00:19:43,840 Speaker 1: organic content, we have behind that you know, like We've 357 00:19:43,880 --> 00:19:48,040 Speaker 1: got all these lack points in a circle, and I 358 00:19:48,119 --> 00:19:52,359 Speaker 1: truly do believe they all work together because influencer content 359 00:19:52,600 --> 00:19:57,520 Speaker 1: is just someone seeing another human use the product, yeah, 360 00:19:57,560 --> 00:20:01,600 Speaker 1: and it creates that kind of someone else is using it, 361 00:20:01,680 --> 00:20:04,240 Speaker 1: I might try it, yeah, And I'm pretty sure it's 362 00:20:04,280 --> 00:20:06,560 Speaker 1: like that old statistic of like you have to see 363 00:20:06,560 --> 00:20:09,919 Speaker 1: something sixteen times before you buy it, yeah, which honestly 364 00:20:10,000 --> 00:20:13,119 Speaker 1: is just not true because I impulse by it. I 365 00:20:13,119 --> 00:20:14,760 Speaker 1: don't know that. 366 00:20:14,880 --> 00:20:16,520 Speaker 2: I just think I was like, I think I see 367 00:20:16,560 --> 00:20:18,119 Speaker 2: it like twice, and I'm like, it's a. 368 00:20:18,200 --> 00:20:22,080 Speaker 1: Side, it's a side, I must buy it. So I 369 00:20:22,160 --> 00:20:27,040 Speaker 1: think for your ecosystem, influences are really important. You just 370 00:20:27,080 --> 00:20:29,520 Speaker 1: have to get good at picking them and trialing them. 371 00:20:29,920 --> 00:20:33,359 Speaker 1: I would one hundred percent be going straight into micro influencers. 372 00:20:33,400 --> 00:20:37,240 Speaker 1: Don't even fuck around with the big influencers because they've 373 00:20:37,440 --> 00:20:41,840 Speaker 1: they've gotten so big and they can charge ridiculous raids. Yeah, 374 00:20:41,840 --> 00:20:44,160 Speaker 1: but you're not always going to see that return because 375 00:20:44,200 --> 00:20:47,760 Speaker 1: you just don't see that return anymore with influencers. So 376 00:20:48,280 --> 00:20:52,080 Speaker 1: definitely lean into the micros. But in saying that, also, 377 00:20:52,480 --> 00:20:57,560 Speaker 1: I really believe that if you create a relationship with 378 00:20:57,600 --> 00:21:00,840 Speaker 1: your influences, and you keep your influence is happy. Like, 379 00:21:00,920 --> 00:21:04,439 Speaker 1: we personally do an affiliate program with our influencers, so 380 00:21:04,520 --> 00:21:06,760 Speaker 1: they get a cut of every sale they make, which 381 00:21:06,800 --> 00:21:09,640 Speaker 1: I just think is perfect amazing, and if they want 382 00:21:09,640 --> 00:21:11,639 Speaker 1: to push it more they can. If they don't, they don't, 383 00:21:11,960 --> 00:21:15,159 Speaker 1: and it feels so genuine and authentic to me in 384 00:21:15,160 --> 00:21:17,879 Speaker 1: my business and also how they push it, so it 385 00:21:17,880 --> 00:21:23,040 Speaker 1: feels really good. Yeah, And I personally think influencers work 386 00:21:23,160 --> 00:21:28,679 Speaker 1: really well when they're seeing consistently using a product. So 387 00:21:29,040 --> 00:21:31,680 Speaker 1: I think if you're going to do the influencer game, 388 00:21:32,080 --> 00:21:34,960 Speaker 1: you can't do oh, let's just pay for one post 389 00:21:35,000 --> 00:21:37,520 Speaker 1: with this really big influencer you're just. 390 00:21:37,720 --> 00:21:40,800 Speaker 2: And then want twenty like expect twenty dozen sales or 391 00:21:40,800 --> 00:21:41,200 Speaker 2: something else. 392 00:21:41,400 --> 00:21:44,560 Speaker 1: No, I just don't think that. Look, it could happen, 393 00:21:44,640 --> 00:21:46,960 Speaker 1: but I personally wouldn't go that route. I would be 394 00:21:47,080 --> 00:21:50,520 Speaker 1: building relationships with your influences. And that's the thing is 395 00:21:50,560 --> 00:21:54,080 Speaker 1: like we're really big on like actually building relationships without influencers. 396 00:21:54,560 --> 00:21:57,960 Speaker 1: And then you know, maybe you're doing affiliate, maybe you're 397 00:21:58,000 --> 00:22:02,280 Speaker 1: doing like out locking in a sixth contract and really 398 00:22:02,320 --> 00:22:06,480 Speaker 1: looking at them using the product in their everyday lives, 399 00:22:06,600 --> 00:22:11,320 Speaker 1: making it authentic, making it real when that happens. Yes, 400 00:22:11,440 --> 00:22:16,440 Speaker 1: the relationship is amazing and it's very consistent. But I 401 00:22:16,480 --> 00:22:19,240 Speaker 1: think you've got to be in it for the long 402 00:22:19,359 --> 00:22:25,280 Speaker 1: run and really interested in using your influences as your ambassadors. 403 00:22:25,320 --> 00:22:29,240 Speaker 1: Like they're people who need to breathe and love the brand, 404 00:22:29,800 --> 00:22:33,520 Speaker 1: so you have to be ready to invest in them 405 00:22:33,760 --> 00:22:39,359 Speaker 1: and also put that energy into like an influencer ambassador program. 406 00:22:39,400 --> 00:22:39,919 Speaker 1: I love that. 407 00:22:40,920 --> 00:22:44,320 Speaker 2: Now. Our next question is following on from that, is 408 00:22:44,359 --> 00:22:46,440 Speaker 2: actually a really good one. Okay, what is the best 409 00:22:46,440 --> 00:22:49,160 Speaker 2: way to build relationships to help your business grow? 410 00:22:52,240 --> 00:22:55,480 Speaker 1: I just I think it's as simple as you have 411 00:22:55,560 --> 00:22:58,520 Speaker 1: to be so solid on your why and what you 412 00:22:58,680 --> 00:23:02,439 Speaker 1: believe in, and that other person needs to also believe 413 00:23:02,440 --> 00:23:05,480 Speaker 1: in it. And when you come together and you both 414 00:23:05,600 --> 00:23:08,440 Speaker 1: believe in the brand and believe in the mission, that's 415 00:23:08,480 --> 00:23:12,320 Speaker 1: when that relationship can be really beautiful. That's going back 416 00:23:12,359 --> 00:23:16,360 Speaker 1: to the influences. Like our influencers, they're like our family. 417 00:23:16,800 --> 00:23:19,680 Speaker 1: Like you see a tea, they come into the warehouse, 418 00:23:19,680 --> 00:23:21,960 Speaker 1: they'll pick up products, We do various things with them. 419 00:23:22,320 --> 00:23:24,920 Speaker 1: They're obsessed with the brand and we're obsessed with them. 420 00:23:25,000 --> 00:23:28,959 Speaker 1: And it's a genuine relationship because we both have wise, 421 00:23:29,000 --> 00:23:32,800 Speaker 1: we both have purposes and they're aligned, and so I 422 00:23:32,920 --> 00:23:37,040 Speaker 1: literally just think building relationships it's as simple as that, 423 00:23:37,240 --> 00:23:39,120 Speaker 1: of like, it just needs to be genuine. 424 00:23:39,520 --> 00:23:42,600 Speaker 2: And would you say you carry that throughout your whole business, 425 00:23:42,640 --> 00:23:45,600 Speaker 2: not just influencers. Yes, yeah, that's even like me and 426 00:23:45,680 --> 00:23:48,720 Speaker 2: Cooper were having this conversation the other day because we've 427 00:23:48,720 --> 00:23:52,720 Speaker 2: had a lot of transitions in and H and we 428 00:23:52,840 --> 00:23:56,879 Speaker 2: have some external consultants coming in and helping us, and 429 00:23:57,359 --> 00:23:59,720 Speaker 2: you know, we've got a new CMO. 430 00:23:59,440 --> 00:24:04,600 Speaker 1: Starting and all these exciting things. And always when we 431 00:24:04,880 --> 00:24:07,640 Speaker 1: hire people or we choose to have people in our business, 432 00:24:07,680 --> 00:24:10,880 Speaker 1: me and Cooper always say, like if we didn't genuinely 433 00:24:11,040 --> 00:24:14,119 Speaker 1: want to spend time with them and like want to 434 00:24:14,359 --> 00:24:18,720 Speaker 1: work with them in you know, a shared office, then 435 00:24:18,720 --> 00:24:22,879 Speaker 1: it's not the vibe. So we would never ever like 436 00:24:23,080 --> 00:24:25,119 Speaker 1: hire a staff or get in a relationship with a 437 00:24:25,119 --> 00:24:28,119 Speaker 1: wholesaler where you generally wouldn't actually want to have a 438 00:24:28,160 --> 00:24:32,000 Speaker 1: relationship with them, if that makes sense, because we believe 439 00:24:32,080 --> 00:24:35,440 Speaker 1: that you know, in your business, what is it like 440 00:24:35,720 --> 00:24:39,280 Speaker 1: eighty percent of your week or whatever it is. Yeah, 441 00:24:39,320 --> 00:24:41,840 Speaker 1: so it's like you want to enjoy the people that 442 00:24:42,240 --> 00:24:46,120 Speaker 1: you're working beside and working with, so that's always been 443 00:24:46,280 --> 00:24:47,800 Speaker 1: a big thing for me and Cooper An. I think 444 00:24:47,840 --> 00:24:50,280 Speaker 1: that's why we've been able to attract such an amazing 445 00:24:50,320 --> 00:24:53,760 Speaker 1: team and such amazing people who have come and you know, 446 00:24:53,840 --> 00:24:56,760 Speaker 1: helped in the business, is because we're so clear on 447 00:24:56,960 --> 00:24:58,880 Speaker 1: like that vibe. I love that. 448 00:25:00,160 --> 00:25:03,719 Speaker 2: The next question is what has been your biggest learning 449 00:25:03,760 --> 00:25:06,000 Speaker 2: curve over the past year? H. 450 00:25:08,280 --> 00:25:11,000 Speaker 1: This is a good one. I so much as yeah, 451 00:25:11,040 --> 00:25:14,639 Speaker 1: so much has happened. I think I think you've just 452 00:25:15,160 --> 00:25:20,040 Speaker 1: you've got to be ready to evolve and pivot and 453 00:25:22,480 --> 00:25:26,520 Speaker 1: like ready for change, very adaptable, very adaptable. I think 454 00:25:27,080 --> 00:25:30,560 Speaker 1: you know, even since and H was born and RNC, 455 00:25:31,720 --> 00:25:34,440 Speaker 1: it's like we've been through so much. There's been COVID, 456 00:25:34,480 --> 00:25:38,439 Speaker 1: there's been all these changes. And if you're not ready 457 00:25:38,560 --> 00:25:42,879 Speaker 1: to sit down and humble yourself and actually be a 458 00:25:42,920 --> 00:25:46,440 Speaker 1: beginner and learn the things and get the help and 459 00:25:46,560 --> 00:25:51,000 Speaker 1: change and evolve, you like you will not succeed, You 460 00:25:51,040 --> 00:25:54,320 Speaker 1: will not move forward. And I think that's something that 461 00:25:54,560 --> 00:25:58,400 Speaker 1: me and Cooper are really good at, is being super humble, 462 00:25:58,680 --> 00:26:01,960 Speaker 1: always accepting help and always knowing we're not the smartest 463 00:26:01,960 --> 00:26:05,440 Speaker 1: people in the room, and always being like okay, cool, 464 00:26:05,440 --> 00:26:08,159 Speaker 1: there's a change. Let's go. That's even like with the 465 00:26:08,240 --> 00:26:12,320 Speaker 1: influences of previously in our first two years of business, 466 00:26:12,359 --> 00:26:15,280 Speaker 1: that was like, you know, thirty percent of our revenue. 467 00:26:15,800 --> 00:26:19,080 Speaker 1: Now it may be like ten. So obviously to get 468 00:26:19,080 --> 00:26:22,000 Speaker 1: that other revenue and we've completely scaled, we've had to 469 00:26:22,080 --> 00:26:24,320 Speaker 1: change things around. You have to change bunched around, you 470 00:26:24,359 --> 00:26:27,560 Speaker 1: have to do things differently, and I think you've always 471 00:26:27,600 --> 00:26:30,600 Speaker 1: got to be ready to evolve and see things a 472 00:26:30,640 --> 00:26:33,840 Speaker 1: different way. And then I think also the biggest learning 473 00:26:33,920 --> 00:26:38,600 Speaker 1: curve that I can now really reflect on is if 474 00:26:38,640 --> 00:26:41,840 Speaker 1: you are clear on your purpose and you're why, you 475 00:26:41,880 --> 00:26:46,080 Speaker 1: will always be okay, Oh that's beautiful. And I think 476 00:26:46,119 --> 00:26:48,720 Speaker 1: that's just something like I got a lot of clarity 477 00:26:49,119 --> 00:26:52,119 Speaker 1: the other weekend, and I was like, just when you 478 00:26:52,200 --> 00:26:54,520 Speaker 1: know your purpose and your why and why you show 479 00:26:54,640 --> 00:26:57,879 Speaker 1: up and why you started this business, even though things 480 00:26:57,920 --> 00:27:01,520 Speaker 1: evolve and change, you just go fuck it up. And 481 00:27:01,560 --> 00:27:03,399 Speaker 1: I think when you and that's why you know the 482 00:27:03,440 --> 00:27:05,520 Speaker 1: first question of like you need to get clear in 483 00:27:05,560 --> 00:27:09,080 Speaker 1: that is so important because shit is going to change 484 00:27:09,280 --> 00:27:12,640 Speaker 1: and things are going to happen, and you know, you've 485 00:27:12,680 --> 00:27:15,200 Speaker 1: just got to be so clear on your why and 486 00:27:15,280 --> 00:27:18,040 Speaker 1: why you started the business in the first place, and 487 00:27:18,280 --> 00:27:20,159 Speaker 1: you're going to be Okay. I love that. 488 00:27:20,960 --> 00:27:24,320 Speaker 2: Our next question is how do you keep the faith 489 00:27:24,359 --> 00:27:26,200 Speaker 2: when the economic climate is bad? 490 00:27:28,600 --> 00:27:33,919 Speaker 1: Yeah, look, you don't listen to the news and like 491 00:27:34,080 --> 00:27:36,840 Speaker 1: not in like you're in you know, not in an 492 00:27:36,920 --> 00:27:42,359 Speaker 1: ignorant way. Yeah, but like, guys, what you focus on expands. 493 00:27:43,119 --> 00:27:46,680 Speaker 1: So if you're focusing on there's a recession coming and 494 00:27:47,359 --> 00:27:49,840 Speaker 1: you know fear and fear and fear, you're going to 495 00:27:49,880 --> 00:27:52,080 Speaker 1: attract fear in your life. You're going to be living 496 00:27:52,240 --> 00:27:56,760 Speaker 1: in fear. So I am just really fucking clear about 497 00:27:56,800 --> 00:27:59,800 Speaker 1: what frequency I choose to like live in, and fear 498 00:27:59,880 --> 00:28:01,760 Speaker 1: is not one of them. So I will not be 499 00:28:01,800 --> 00:28:06,159 Speaker 1: playing interfia. And I know that might be like, what 500 00:28:06,160 --> 00:28:08,399 Speaker 1: what are you talking about? But just trust me on 501 00:28:08,440 --> 00:28:12,080 Speaker 1: this is like what you focus on expands in saying 502 00:28:12,160 --> 00:28:15,639 Speaker 1: that you have to be logical in your business and 503 00:28:15,680 --> 00:28:21,200 Speaker 1: you have to be thinking forward and be thinking of, Okay, 504 00:28:21,440 --> 00:28:24,760 Speaker 1: worst case scenario, if this happens, what could we do? 505 00:28:25,400 --> 00:28:28,879 Speaker 1: You know, me and Cooper have had those conversations, So 506 00:28:29,200 --> 00:28:33,200 Speaker 1: there's the very logical side of you know, it's even 507 00:28:33,920 --> 00:28:36,320 Speaker 1: it kind of it's giving me the vibes of when 508 00:28:36,359 --> 00:28:39,080 Speaker 1: COVID hit and no one knew what was going to happen, 509 00:28:39,240 --> 00:28:42,719 Speaker 1: and everyone was like COVID proofing their business, which it's like, 510 00:28:42,800 --> 00:28:46,840 Speaker 1: it's just doing very logical things of making sure you've 511 00:28:46,840 --> 00:28:51,000 Speaker 1: got a great foundation. But also you know, then look 512 00:28:51,120 --> 00:28:53,800 Speaker 1: look what happened at COVID. It's like, we never saw 513 00:28:53,920 --> 00:28:59,160 Speaker 1: e commerce sales so high. True, And this is this 514 00:28:59,320 --> 00:29:03,840 Speaker 1: actually honestly excites me for the next period of time 515 00:29:04,360 --> 00:29:08,280 Speaker 1: because for the last couple of years it has been 516 00:29:08,400 --> 00:29:11,720 Speaker 1: really easy to scale an InCom business. Yeah, it has 517 00:29:11,800 --> 00:29:14,800 Speaker 1: been really easy to get sales and to get new 518 00:29:14,800 --> 00:29:18,680 Speaker 1: customers because during COVID, no one was traveling, everyone had 519 00:29:18,680 --> 00:29:21,920 Speaker 1: all this extra income, everyone was spending money. And now 520 00:29:22,240 --> 00:29:25,520 Speaker 1: interest rates arising all the things, so people are getting 521 00:29:25,520 --> 00:29:28,960 Speaker 1: in that scarcity mindset. But again, you just have to 522 00:29:29,080 --> 00:29:32,200 Speaker 1: change and evolve. Maybe you have to market different, maybe 523 00:29:32,240 --> 00:29:34,880 Speaker 1: you have to like are you focusing on the right consumer. 524 00:29:35,480 --> 00:29:38,479 Speaker 1: And it's just about getting smarter with your business. And 525 00:29:38,520 --> 00:29:41,160 Speaker 1: like I said, if you truly know your wine, your purpose, 526 00:29:41,720 --> 00:29:46,280 Speaker 1: you won't be worried. Like I know we have an 527 00:29:46,320 --> 00:29:50,840 Speaker 1: amazing product in NH and RNC. I know we change lives. 528 00:29:50,880 --> 00:29:53,120 Speaker 1: I know what a community stands for. Like I feel 529 00:29:53,160 --> 00:29:55,960 Speaker 1: so solid on that that it's like, yeah, there might 530 00:29:56,040 --> 00:29:59,840 Speaker 1: be some periods where you know, it's a bit tougher, 531 00:30:00,160 --> 00:30:02,640 Speaker 1: but if you're clear and your wine, your purpose, you 532 00:30:02,680 --> 00:30:05,959 Speaker 1: will be okay. And that's what I'm excited for, is 533 00:30:06,520 --> 00:30:09,479 Speaker 1: there is going to be a period where business like 534 00:30:09,640 --> 00:30:13,440 Speaker 1: the businesses who aren't genuine, who didn't you know, do 535 00:30:13,560 --> 00:30:15,800 Speaker 1: things for the right reasons, they are going to be 536 00:30:15,880 --> 00:30:18,720 Speaker 1: weeded out because it's not just throw shit at a 537 00:30:18,760 --> 00:30:22,440 Speaker 1: wall and you know everything steaks. Yeah, You're actually going 538 00:30:22,520 --> 00:30:24,480 Speaker 1: to have to be strategic. You're going to have to 539 00:30:24,960 --> 00:30:28,120 Speaker 1: be able to lock into your customers and trust them. 540 00:30:28,720 --> 00:30:32,560 Speaker 1: And I just think it's it's what the world is like. 541 00:30:32,600 --> 00:30:35,080 Speaker 1: We're going to go through seasons of highs and lows, 542 00:30:35,120 --> 00:30:37,120 Speaker 1: so you've just got to be in it for the 543 00:30:37,280 --> 00:30:38,600 Speaker 1: long run. I love that. 544 00:30:39,480 --> 00:30:42,160 Speaker 2: Our next question, how do you stay ahead of your competition? 545 00:30:42,640 --> 00:30:46,160 Speaker 1: You don't look around at it, honestly, Like, this is 546 00:30:46,320 --> 00:30:52,280 Speaker 1: my biggest aha moment of twenty twenty three is comparison 547 00:30:52,480 --> 00:30:57,880 Speaker 1: is just distraction And I'm just not getting distracted. I 548 00:30:57,960 --> 00:31:02,880 Speaker 1: love it short, no, but like it's funny because and 549 00:31:02,920 --> 00:31:06,160 Speaker 1: that's even something like I don't sit around looking at 550 00:31:06,200 --> 00:31:10,000 Speaker 1: other personal development podcasts or like you know or yeah. 551 00:31:10,280 --> 00:31:12,800 Speaker 1: And that's the thing is I might see other content 552 00:31:12,840 --> 00:31:16,200 Speaker 1: creators like putting out courses or whatever, and I'm like, cool, amazing, 553 00:31:16,240 --> 00:31:18,440 Speaker 1: I love that for them. Yeah, but I'm not looking 554 00:31:18,480 --> 00:31:20,880 Speaker 1: at them as their competitor. And it's really funny a 555 00:31:20,920 --> 00:31:22,800 Speaker 1: tr because in that meaning I was talking about with 556 00:31:22,840 --> 00:31:26,640 Speaker 1: the wholesaler, Yeah, they asked us who our direct competitors are? 557 00:31:27,080 --> 00:31:29,800 Speaker 1: Did you not know? No? And I literally I stood 558 00:31:29,800 --> 00:31:31,920 Speaker 1: there for ages and I was like, I don't think 559 00:31:31,960 --> 00:31:34,480 Speaker 1: we have one. Well, I was like, of course, there's 560 00:31:34,640 --> 00:31:38,000 Speaker 1: fucking millions of supplement businesses. Yeah, But I just said 561 00:31:38,040 --> 00:31:41,480 Speaker 1: to them, honestly, we don't really see anyone as our 562 00:31:41,560 --> 00:31:44,400 Speaker 1: direct competitors because we are so in our own lane. 563 00:31:44,440 --> 00:31:48,560 Speaker 1: We do things so differently, and like obviously my like 564 00:31:48,600 --> 00:31:51,760 Speaker 1: we'll have team meetings and people will bring in people 565 00:31:52,000 --> 00:31:56,000 Speaker 1: literally directly copying us, and I'm just like, guys, it's fine, 566 00:31:56,120 --> 00:31:59,280 Speaker 1: you can't. You can't recreate the wheel if they're if 567 00:31:59,320 --> 00:32:02,120 Speaker 1: they're copying something we did six months ago, there's still 568 00:32:02,160 --> 00:32:06,080 Speaker 1: six months behind exactly. And also I truly believe there's 569 00:32:06,160 --> 00:32:10,080 Speaker 1: like there's enough for everyone. There is so much abundance 570 00:32:10,160 --> 00:32:13,840 Speaker 1: in the world, and I believe in so much abundance 571 00:32:13,920 --> 00:32:17,040 Speaker 1: that I just refuse. If you're literally even using the 572 00:32:17,080 --> 00:32:20,280 Speaker 1: word competitor, you were in a scarcity mindset? Do you 573 00:32:20,320 --> 00:32:24,080 Speaker 1: mean like that's that? Vocab didn't even register to me 574 00:32:24,280 --> 00:32:27,360 Speaker 1: when that wholesaler asked, because I just thought, Oh, we 575 00:32:27,520 --> 00:32:29,320 Speaker 1: just do our own thing, and we do it so 576 00:32:29,480 --> 00:32:32,880 Speaker 1: fucking well, and that's exactly that's the only thought I had. 577 00:32:32,920 --> 00:32:37,160 Speaker 1: So I think that's even something too, especially if you're 578 00:32:37,200 --> 00:32:40,840 Speaker 1: in the startup phase and you're a baby business. Honestly, 579 00:32:40,920 --> 00:32:44,320 Speaker 1: don't look around. It will distract you, and it will 580 00:32:44,360 --> 00:32:47,840 Speaker 1: slow you down. And if you are locking into your 581 00:32:48,080 --> 00:32:52,000 Speaker 1: why and your brand purpose, just no one can touch you. 582 00:32:52,440 --> 00:32:54,680 Speaker 1: And that's why I truly believe that I love that. 583 00:32:55,400 --> 00:32:58,440 Speaker 2: Our next one, what advice would you give to someone 584 00:32:58,480 --> 00:33:02,200 Speaker 2: who's looking to scale their business. I think you really 585 00:33:02,240 --> 00:33:06,360 Speaker 2: need to go back to the data. So again it's 586 00:33:06,800 --> 00:33:08,880 Speaker 2: and this is the thing is if you go back 587 00:33:08,880 --> 00:33:10,920 Speaker 2: to the data and the data is fucking shit show, 588 00:33:11,320 --> 00:33:13,720 Speaker 2: this is the moment where you need to start creating 589 00:33:13,800 --> 00:33:17,040 Speaker 2: the foundation so you have the data so you can 590 00:33:17,080 --> 00:33:21,280 Speaker 2: then scale, because essentially to scale you're just putting in 591 00:33:21,520 --> 00:33:24,560 Speaker 2: more resources in the areas that you know work. 592 00:33:24,800 --> 00:33:28,200 Speaker 1: Yeah. So again it's like you've had to go through 593 00:33:28,200 --> 00:33:31,320 Speaker 1: that phase where you actually try a whole bunch of 594 00:33:31,320 --> 00:33:35,040 Speaker 1: different things. You know what works, you have the data 595 00:33:35,120 --> 00:33:39,080 Speaker 1: of what works, and then to scale is it's really simple. 596 00:33:39,160 --> 00:33:42,360 Speaker 1: You just put more resources into the bits that you 597 00:33:42,440 --> 00:33:45,920 Speaker 1: know work. So that's what I'm saying is if you 598 00:33:46,160 --> 00:33:49,920 Speaker 1: haven't really been a data business, really, you know, start 599 00:33:50,640 --> 00:33:54,320 Speaker 1: collecting that data, start having looked at it and being analytical. 600 00:33:54,360 --> 00:33:57,040 Speaker 1: Obviously I have people that do that. I'm not there 601 00:33:57,040 --> 00:34:03,160 Speaker 1: looking at the data. Let's be fucking I hope, I 602 00:34:03,200 --> 00:34:05,040 Speaker 1: hope the day never comes that I have to do that. 603 00:34:06,360 --> 00:34:10,239 Speaker 1: And obviously I know what's happening with the data, but yeah, 604 00:34:10,280 --> 00:34:13,319 Speaker 1: I just not engrossed in it. No, and that, and 605 00:34:13,719 --> 00:34:17,120 Speaker 1: that's even the last six months. We have been so 606 00:34:17,640 --> 00:34:21,520 Speaker 1: data driven in n H and the results are insane 607 00:34:21,920 --> 00:34:24,960 Speaker 1: because again it's not just throwing shit at the wall 608 00:34:25,080 --> 00:34:28,640 Speaker 1: and seeing what sticks. It's going. Hey, when we put 609 00:34:28,760 --> 00:34:31,560 Speaker 1: ten thousand dollars into this certain channel, we got a 610 00:34:31,600 --> 00:34:34,719 Speaker 1: return of one hundred thousand dollars. So obviously if we 611 00:34:34,719 --> 00:34:37,040 Speaker 1: put a hundred thousand dollars into that channel, we get 612 00:34:37,040 --> 00:34:39,399 Speaker 1: a return of a million dollars. Yeah, do you see 613 00:34:39,480 --> 00:34:42,600 Speaker 1: it's it's snumbers, it's math, it is math in a way. 614 00:34:42,719 --> 00:34:48,799 Speaker 1: We love math. We love math. We love math. Do 615 00:34:48,920 --> 00:34:53,000 Speaker 1: we beau? So? I say you do. So that's the 616 00:34:53,040 --> 00:34:55,560 Speaker 1: big thing is if you want to scale, start getting 617 00:34:55,719 --> 00:35:00,160 Speaker 1: very serious about your data love, very un sexy. We're 618 00:35:00,160 --> 00:35:00,640 Speaker 1: going to do it. 619 00:35:01,160 --> 00:35:05,040 Speaker 2: And on that, how have you managed to scale Naked 620 00:35:05,080 --> 00:35:08,080 Speaker 2: Harvest so quickly other than data? 621 00:35:09,040 --> 00:35:11,440 Speaker 1: See? This is the thing is like I wish I 622 00:35:11,560 --> 00:35:14,600 Speaker 1: had a one word answer for you, a one sentence 623 00:35:14,719 --> 00:35:17,759 Speaker 1: answer for you. But look, we're we're four years old 624 00:35:17,840 --> 00:35:22,440 Speaker 1: now and we have done so much. Yeah, we have 625 00:35:22,600 --> 00:35:29,160 Speaker 1: been so consistent and we have constantly evolved, and I 626 00:35:29,239 --> 00:35:33,359 Speaker 1: honestly believe we've been able to scale. It's because our 627 00:35:33,480 --> 00:35:38,520 Speaker 1: focus has compounded. And a big thing with NH, which 628 00:35:38,560 --> 00:35:44,040 Speaker 1: me and Cooper were reflecting on, is we absolutely bet 629 00:35:44,120 --> 00:35:47,799 Speaker 1: on ourselves. So you know, we started and H, I 630 00:35:47,800 --> 00:35:51,200 Speaker 1: think we put eighty thousand dollars in each and that's 631 00:35:51,360 --> 00:35:53,680 Speaker 1: a lot of money to put into something that you 632 00:35:53,760 --> 00:35:56,600 Speaker 1: don't know will work. Absolutely, Yeah, and we're like, NH, 633 00:35:56,719 --> 00:36:01,040 Speaker 1: let's go, like Cooper literally had to re mortgage his house. Yeah, 634 00:36:01,080 --> 00:36:05,120 Speaker 1: and so and after that, we've had to continue to 635 00:36:05,120 --> 00:36:09,040 Speaker 1: put money into NH. We've had to not pay ourselves 636 00:36:09,080 --> 00:36:12,480 Speaker 1: so we could pay a consultant or you know, we 637 00:36:12,560 --> 00:36:16,719 Speaker 1: have constantly bet on the brand, and we have constantly 638 00:36:16,920 --> 00:36:20,719 Speaker 1: leant in and gone all in because we believe in 639 00:36:20,760 --> 00:36:23,640 Speaker 1: it so much. And we also, you know, I keep 640 00:36:23,680 --> 00:36:27,080 Speaker 1: coming back to this, you know, the brand of having 641 00:36:27,080 --> 00:36:29,799 Speaker 1: a wine and a purpose. But when you have that, 642 00:36:29,880 --> 00:36:33,240 Speaker 1: it's easy to leave it lean in. It's easy to believe. 643 00:36:33,520 --> 00:36:36,840 Speaker 1: And we also I think like a big part of 644 00:36:36,960 --> 00:36:41,799 Speaker 1: us scaling two is we are just so community driven. Yeah, 645 00:36:41,840 --> 00:36:46,239 Speaker 1: everything we do is what does the n H community, Like, 646 00:36:46,280 --> 00:36:48,560 Speaker 1: what does the nhhe gang want? I mean and hate 647 00:36:48,640 --> 00:36:53,160 Speaker 1: collective guys. We just launched and hate CO our new 648 00:36:53,200 --> 00:36:57,200 Speaker 1: loyalty program and it's it's my favorite thing ever. We're sielized, 649 00:36:57,440 --> 00:37:01,120 Speaker 1: like really we focus on our cons and what they 650 00:37:01,160 --> 00:37:04,719 Speaker 1: need and what they love, and even think of R 651 00:37:04,800 --> 00:37:08,800 Speaker 1: and C Like I literally spend hours a week giving 652 00:37:08,800 --> 00:37:13,040 Speaker 1: the rn C consumers all this free information because I'm 653 00:37:13,040 --> 00:37:16,200 Speaker 1: so focused on them in their development, and I you know, 654 00:37:16,640 --> 00:37:19,800 Speaker 1: it's it just makes sense. And so I truly believe. 655 00:37:19,880 --> 00:37:24,600 Speaker 1: It's like, it's not one thing, it's numerous things. But 656 00:37:24,640 --> 00:37:26,960 Speaker 1: if I had to pick one thing, it's because we 657 00:37:27,120 --> 00:37:30,319 Speaker 1: have always believed in the brand. We have always gone 658 00:37:30,400 --> 00:37:34,200 Speaker 1: all in, we've always focused on our community, and we've 659 00:37:34,239 --> 00:37:36,280 Speaker 1: always just been fucking genuine. 660 00:37:36,520 --> 00:37:36,880 Speaker 2: Yeah. 661 00:37:37,120 --> 00:37:40,000 Speaker 1: I just think you can't go wrong when you genuinely 662 00:37:40,080 --> 00:37:44,400 Speaker 1: love what you do, when you genuinely have the best products. Like, yeah, 663 00:37:44,600 --> 00:37:47,200 Speaker 1: that's it probably sounds like cliche, but. 664 00:37:47,480 --> 00:37:50,799 Speaker 2: No, you can tell from your brand tone and your 665 00:37:50,800 --> 00:37:53,359 Speaker 2: brand personality and even how you guys show up that 666 00:37:53,400 --> 00:37:56,120 Speaker 2: it is your whole self, and I think that makes 667 00:37:56,120 --> 00:37:59,799 Speaker 2: such a big difference huge. Our next question, do you 668 00:38:00,080 --> 00:38:04,680 Speaker 2: think it's important to be consistently bringing out new products? 669 00:38:05,360 --> 00:38:08,840 Speaker 1: I think you go through phases. So let's talk about 670 00:38:08,920 --> 00:38:12,560 Speaker 1: and H first. So with NH, we literally started with 671 00:38:12,680 --> 00:38:15,480 Speaker 1: one product. It was our pre workout, our sweet strawberry. 672 00:38:15,840 --> 00:38:22,440 Speaker 1: And so obviously to be in a recognizable name in 673 00:38:22,480 --> 00:38:25,840 Speaker 1: the supplement industry, you need a range of supplements. Yeah, 674 00:38:25,920 --> 00:38:30,640 Speaker 1: So the first two years we were really pumping out 675 00:38:30,640 --> 00:38:33,560 Speaker 1: the product development and bringing out new products, and I 676 00:38:33,640 --> 00:38:36,960 Speaker 1: feel like, maybe not even two years, I feel like 677 00:38:37,040 --> 00:38:40,800 Speaker 1: up until now we really have been like consistently putting 678 00:38:40,840 --> 00:38:44,120 Speaker 1: out new products because we needed to have a range, 679 00:38:44,280 --> 00:38:47,680 Speaker 1: We needed to be a full you know, supplement company. 680 00:38:48,239 --> 00:38:53,120 Speaker 1: And for us, because we were fully funding and h ourselves, 681 00:38:53,480 --> 00:38:55,759 Speaker 1: we couldn't just come out with fourteen products because the 682 00:38:55,760 --> 00:38:59,719 Speaker 1: product development for that is so expensive, and so we've 683 00:38:59,760 --> 00:39:03,480 Speaker 1: had to bring something out, sell it, use the money 684 00:39:03,520 --> 00:39:06,600 Speaker 1: to develop another product, et cetera, et cetera. That's even 685 00:39:06,680 --> 00:39:09,560 Speaker 1: like if you guys remember candy Land last year, I 686 00:39:09,600 --> 00:39:13,239 Speaker 1: think we brought out five products at once. Yeah, and 687 00:39:13,560 --> 00:39:17,239 Speaker 1: like that product development was over a million dollars to 688 00:39:17,320 --> 00:39:19,680 Speaker 1: bring out five products at once. And that's if you 689 00:39:19,719 --> 00:39:21,759 Speaker 1: think about it, that's a million dollars not in your 690 00:39:21,800 --> 00:39:25,000 Speaker 1: business that you're floating, and product development can take like 691 00:39:25,040 --> 00:39:27,960 Speaker 1: eight months of like starting the product, buying the packaging, 692 00:39:28,000 --> 00:39:31,600 Speaker 1: filling the packaging, testing the product. Yeah, So it's like 693 00:39:31,719 --> 00:39:35,360 Speaker 1: that's a lot of money to be out of cash flow. Yeah. 694 00:39:35,400 --> 00:39:39,800 Speaker 1: So that's what's really important, is it honestly will depend 695 00:39:40,200 --> 00:39:44,040 Speaker 1: on your resources how much cash flow you have if 696 00:39:44,080 --> 00:39:47,439 Speaker 1: you can put something out of the business. So our 697 00:39:47,480 --> 00:39:50,160 Speaker 1: approach was like because we didn't, you know, want to 698 00:39:50,360 --> 00:39:52,120 Speaker 1: have to get a loan or want to have to 699 00:39:52,160 --> 00:39:55,600 Speaker 1: take equity from other people. We had to slowly do 700 00:39:55,719 --> 00:39:58,640 Speaker 1: it but also consistently do it because we wanted to 701 00:39:58,719 --> 00:40:01,200 Speaker 1: be a well known supplement company, so we needed a 702 00:40:01,360 --> 00:40:05,399 Speaker 1: range on the flip side for example rn C. The 703 00:40:05,440 --> 00:40:10,120 Speaker 1: first big product I had was the Rise and Concer project. Yeah, 704 00:40:10,200 --> 00:40:13,360 Speaker 1: and that was one product, and then I consistently brought 705 00:40:13,360 --> 00:40:15,560 Speaker 1: out the same product for like four years because we 706 00:40:15,760 --> 00:40:19,000 Speaker 1: did rounds and I didn't. That's not me creating any 707 00:40:19,040 --> 00:40:22,920 Speaker 1: new content, but it's obviously a live service. Did you 708 00:40:22,960 --> 00:40:26,120 Speaker 1: see the difference there? Yeah, So that's so interesting. That's 709 00:40:26,120 --> 00:40:28,960 Speaker 1: what I mean. It really depends on what your aim 710 00:40:29,280 --> 00:40:34,640 Speaker 1: is with your company and what your purpose is. So yeah, 711 00:40:34,719 --> 00:40:36,440 Speaker 1: it's going to depend case by case. 712 00:40:37,239 --> 00:40:40,840 Speaker 2: Our next question is, and I think this one is 713 00:40:40,880 --> 00:40:44,799 Speaker 2: a really interesting one. Is it possible to have a 714 00:40:44,840 --> 00:40:48,080 Speaker 2: healthy work life balance in the startup phase? 715 00:40:53,960 --> 00:40:58,080 Speaker 1: See? Just My personal response is no, Yeah, I agree. 716 00:40:58,280 --> 00:41:02,440 Speaker 1: I just think oh see, I even think about I 717 00:41:02,480 --> 00:41:04,839 Speaker 1: think about it now and if I was to go 718 00:41:04,880 --> 00:41:08,680 Speaker 1: through the startup phase now with like ivy and our 719 00:41:08,760 --> 00:41:12,160 Speaker 1: live fuck, it would be tough. Yeah, And I'm so 720 00:41:12,239 --> 00:41:15,760 Speaker 1: glad I did it when we did it, because I, guys, 721 00:41:15,800 --> 00:41:18,000 Speaker 1: I really didn't have a life for a very long 722 00:41:18,040 --> 00:41:22,280 Speaker 1: period of time, even though I was like an adult 723 00:41:22,280 --> 00:41:26,080 Speaker 1: with no child. It's like I didn't go out on 724 00:41:26,080 --> 00:41:26,520 Speaker 1: the weekend. 725 00:41:26,600 --> 00:41:27,640 Speaker 2: Your baby was your business. 726 00:41:27,760 --> 00:41:32,000 Speaker 1: Yeah, I didn't go out for girls lunches and all 727 00:41:32,040 --> 00:41:33,759 Speaker 1: those things because I was saving money to put back 728 00:41:33,760 --> 00:41:36,520 Speaker 1: in my business. I didn't want to be hungover because 729 00:41:36,560 --> 00:41:38,960 Speaker 1: I wanted to show up at work that week. Like 730 00:41:39,120 --> 00:41:43,480 Speaker 1: I made so many sacrifices in the startup phase. But 731 00:41:43,719 --> 00:41:46,160 Speaker 1: also I think it would be a limiting belief to 732 00:41:46,239 --> 00:41:48,959 Speaker 1: think you can only do a startup one way. Yeah, 733 00:41:49,000 --> 00:41:52,880 Speaker 1: I think my experience is it wasn't. I did not 734 00:41:53,040 --> 00:41:57,479 Speaker 1: have a balanced work like a balance work life sort 735 00:41:57,480 --> 00:42:01,480 Speaker 1: of thing. But in saying that, you like, I guarantee 736 00:42:01,520 --> 00:42:05,040 Speaker 1: you someone did because so true. Yeah. But my yeah, 737 00:42:05,080 --> 00:42:07,880 Speaker 1: my personal experience is like the startup phase. It's just 738 00:42:09,080 --> 00:42:11,040 Speaker 1: I was talking to my best friend about it. Of 739 00:42:12,239 --> 00:42:15,839 Speaker 1: it's a phase where you're putting in a lot of 740 00:42:16,000 --> 00:42:20,200 Speaker 1: input and not getting much out. Yeah, but when you 741 00:42:20,360 --> 00:42:23,799 Speaker 1: consistently put a lot of input in, it's like one 742 00:42:23,880 --> 00:42:26,960 Speaker 1: or two years down the track, it's compounded so much 743 00:42:27,080 --> 00:42:29,919 Speaker 1: that then you see it scaling. Yeah, and that's even 744 00:42:30,040 --> 00:42:33,960 Speaker 1: like people would probably be quite surprised even with n 745 00:42:34,040 --> 00:42:36,839 Speaker 1: hate of like, you know, it would have looked like, 746 00:42:36,960 --> 00:42:39,279 Speaker 1: you know, we're doing so well, you know that sort 747 00:42:39,280 --> 00:42:41,080 Speaker 1: of thing. But if you like looked at the back 748 00:42:41,160 --> 00:42:43,319 Speaker 1: end as like any money we made would be going 749 00:42:43,320 --> 00:42:45,440 Speaker 1: straight back in the business, it's not like we were 750 00:42:45,480 --> 00:42:49,080 Speaker 1: even profiting. And like those sorts of things is it's 751 00:42:49,239 --> 00:42:53,040 Speaker 1: just a lot of input And I think it depends. 752 00:42:53,120 --> 00:42:56,239 Speaker 1: It's like are you starting this, you know, company or 753 00:42:56,320 --> 00:43:00,759 Speaker 1: business because you want a lifestyle, so like maybe it 754 00:43:00,920 --> 00:43:04,399 Speaker 1: could be chill, but you wouldn't be getting as much 755 00:43:04,480 --> 00:43:04,880 Speaker 1: out of it. 756 00:43:05,120 --> 00:43:05,480 Speaker 2: Yeah. 757 00:43:05,520 --> 00:43:08,920 Speaker 1: But I think especially in and Hate, it was like 758 00:43:09,320 --> 00:43:11,640 Speaker 1: we were so clear on like we wanted to be 759 00:43:11,880 --> 00:43:14,880 Speaker 1: a household name the supplement business. You mean, like it 760 00:43:14,960 --> 00:43:18,200 Speaker 1: was such a big goal that I was like, nah, 761 00:43:18,320 --> 00:43:22,240 Speaker 1: we were hustling. Yeah. And also it's like we actually 762 00:43:22,280 --> 00:43:25,319 Speaker 1: just really need it to I have never worked so 763 00:43:25,560 --> 00:43:29,879 Speaker 1: hard and so many long hours ever. And but also 764 00:43:30,000 --> 00:43:32,360 Speaker 1: look where it is kind of things. Yeah it's fine, 765 00:43:32,520 --> 00:43:34,600 Speaker 1: but yeah, bit of a load of question saying that 766 00:43:34,640 --> 00:43:38,840 Speaker 1: I'd love see, I don't know, I just don't know 767 00:43:38,840 --> 00:43:43,000 Speaker 1: if I could go back to the startup stage, well, 768 00:43:43,000 --> 00:43:44,920 Speaker 1: it's like it would be so different now because I 769 00:43:45,000 --> 00:43:46,160 Speaker 1: have so much knowledge. 770 00:43:46,520 --> 00:43:49,960 Speaker 2: Yeah, that too, So that's a thing we've done so much, and. 771 00:43:50,320 --> 00:43:53,400 Speaker 1: I have so many contacts. I have such an amazing network. 772 00:43:53,880 --> 00:43:56,080 Speaker 1: So actually I probably could do a startup now and 773 00:43:56,080 --> 00:43:59,560 Speaker 1: it would be fucking completely fine. But your first startup, 774 00:43:59,640 --> 00:44:03,160 Speaker 1: But you first startup, it's a lot of learning, a 775 00:44:03,239 --> 00:44:04,440 Speaker 1: bit of fun. I love that. 776 00:44:04,960 --> 00:44:08,000 Speaker 2: Our lucky last question, how do you find good staff? 777 00:44:10,560 --> 00:44:13,920 Speaker 1: I think it's going it's going back to the energy 778 00:44:13,960 --> 00:44:21,040 Speaker 1: thing of you know, what you believe in and what 779 00:44:21,160 --> 00:44:25,920 Speaker 1: you put out there you attract. Yeah, so of course 780 00:44:25,920 --> 00:44:29,759 Speaker 1: we're gonna talk about manifesting ways. So I think, like 781 00:44:30,000 --> 00:44:33,319 Speaker 1: you know, with hiring staff, of you will have a 782 00:44:33,320 --> 00:44:36,879 Speaker 1: pretty good indication of their energy. And I think also 783 00:44:36,960 --> 00:44:39,799 Speaker 1: it's just going back to like if your brand has 784 00:44:39,840 --> 00:44:43,640 Speaker 1: a purpose and a why of does that person also 785 00:44:43,880 --> 00:44:48,000 Speaker 1: have that? Yeah, And that is just like so so important. 786 00:44:48,040 --> 00:44:51,080 Speaker 1: That's what I personally believe. And then also I think 787 00:44:51,080 --> 00:44:53,920 Speaker 1: with hiring staff is like you don't have to jump 788 00:44:53,920 --> 00:44:58,719 Speaker 1: into it. You can take it a bit slower, and 789 00:44:58,800 --> 00:45:02,279 Speaker 1: you can get them to do test tasks and you know, 790 00:45:02,360 --> 00:45:06,440 Speaker 1: you can do that side of things and just make 791 00:45:06,480 --> 00:45:11,040 Speaker 1: sure you're like really thorough. But again like anything in business, 792 00:45:11,040 --> 00:45:13,640 Speaker 1: it's just going to be a learning curve. And then 793 00:45:13,880 --> 00:45:16,560 Speaker 1: maybe you do hire someone and it doesn't work out, 794 00:45:16,880 --> 00:45:19,640 Speaker 1: but like have a good reflection of like why it 795 00:45:19,680 --> 00:45:22,759 Speaker 1: didn't work out and what you would do differently, yea, 796 00:45:23,000 --> 00:45:25,239 Speaker 1: and there's nothing wrong with that, and then you just 797 00:45:25,480 --> 00:45:27,400 Speaker 1: you learn and you move on. Oh my god, I 798 00:45:27,440 --> 00:45:29,840 Speaker 1: love these questions, guys. Thank you so much for listening. 799 00:45:29,960 --> 00:45:33,040 Speaker 1: If you want any other biz questions, I'm sure we'll 800 00:45:33,080 --> 00:45:35,680 Speaker 1: put another thread in the Facebook group at four point, 801 00:45:35,760 --> 00:45:42,960 Speaker 1: so come join us in there. Bye bye. Thank you 802 00:45:43,120 --> 00:45:46,320 Speaker 1: so much for listening to another episode of the Rise 803 00:45:46,360 --> 00:45:49,600 Speaker 1: and Conker podcast. If you enjoyed it and want more, 804 00:45:49,719 --> 00:45:54,640 Speaker 1: come connect with us on Instagram at Riseinconquer dot podcast 805 00:45:55,080 --> 00:45:58,000 Speaker 1: and join our Facebook discussion group, a Rise and Concer 806 00:45:58,120 --> 00:46:01,960 Speaker 1: podcast community. We're an independent podcast and we have a 807 00:46:02,000 --> 00:46:05,080 Speaker 1: small team, so we do appreciate your time and support. 808 00:46:05,480 --> 00:46:08,200 Speaker 1: If you have a spare moment, a follow or subscribe 809 00:46:08,640 --> 00:46:12,600 Speaker 1: on whatever platform you listen to would be so amazing. 810 00:46:13,120 --> 00:46:16,200 Speaker 1: And look, if you're feeling extra kind, a review on 811 00:46:16,320 --> 00:46:18,320 Speaker 1: Apple Podcasts would be great.