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Speaker 1: The Rising Conquer Podcast acknowledges the traditional custodians of the

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Speaker 1: land which this episode is being recorded, the Yugen Bear region.

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Speaker 1: We further acknowledge country throughout Australia and their connections to land,

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Speaker 1: sea and community. We pay our respect to their elders

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Speaker 1: past and present and extend that respect to all Aboriginal

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Speaker 1: and terrest Raid Islander peoples today. Hello and welcome back

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Speaker 1: to the Rising Conquer Podcasts. This is the podcast for

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Speaker 1: ordinary people who want to do extraordinary things. Do you

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Speaker 1: know what I mean? That's the fastest way to come second.

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Speaker 1: We want to be first. We want to be first.

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Speaker 1: We want to constantly be at the top of the game.

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Speaker 1: And yeah, hello and welcome back to the Rise and

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Speaker 1: Conker Podcast. It is your host, Georgie Stevenson, lawyer turned entrepreneur,

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Speaker 1: business owner, new mum all the things, guys have we

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Speaker 1: got a treat for you today. We this is for

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Speaker 1: my biz and my career galleys. So we are joined

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Speaker 1: by Mel NH's brand Exect and we are giving you

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Speaker 1: an inside scoop on all things marketing. So me and

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Speaker 1: Mel thought it would be fun if we literally sit

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Speaker 1: down and go through every like marketing activation we've done

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Speaker 1: for NH this year and tell you if it was amazing,

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Speaker 1: if it killed it, or if it flopped, because some

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Speaker 1: of them did so. Twenty twenty two was such a

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Speaker 1: different year marketing wise for us. We like, you guys know,

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Speaker 1: the landscape in e commerce has changed, and we really

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Speaker 1: felt that at the start of the year with such

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Speaker 1: a shift since Covid, and we really realized that we

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Speaker 1: had to change things up. We had to you know,

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Speaker 1: break the cycle of just like our usual marketing things.

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Speaker 1: And I do like to think we constantly are up

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Speaker 1: leveling and we're constantly doing you know, newness. But I

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Speaker 1: feel like twenty twenty two was a year where we've

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Speaker 1: really we really ramped things up, and we really tried

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Speaker 1: new things and it was it was really fun and

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Speaker 1: it was really interesting. And so we're literally going to

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Speaker 1: share everything with you of what worked and what didn't

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Speaker 1: so you don't have to make our mistakes. So, if

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Speaker 1: you know you want to start a business, maybe you

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Speaker 1: work in marketing, your career galley, or you just enjoy

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Speaker 1: the nd Hate updates, you guys are going to love

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Speaker 1: this episode.

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Speaker 2: It's so good.

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Speaker 1: But before we get into the episode of course a

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Speaker 1: little weekly update. Guys, I've been hashed health. You have

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Speaker 1: these couple of weeks. I came off like such a

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Speaker 1: huge eye from the candylin collection and just some huge

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Speaker 1: stuff this year. I feel like I'm a bit of

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Speaker 1: a broken record. But I realized I needed time and

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Speaker 1: space and to prioritize my health because just like a

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Speaker 1: couple of things were happening where I was just like

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Speaker 1: feeling like crap. And so I did a couple of things,

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Speaker 1: a couple of new things, tell us about them. So

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Speaker 1: for the very first time, I tried a colonic. Do

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Speaker 1: you want to tell everyone what that is? So a colonic, guys,

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Speaker 1: is where you get a tube up your buttle and

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Speaker 1: you get flushed with water and you basically like flush

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Speaker 1: out your own testines and it kind of gets rid

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Speaker 1: of anything maybe that's building up, or any toxins or

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Speaker 1: any waste, and it just you know, it cleans you out.

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Speaker 1: And I did a lot of research, and clinics used

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Speaker 1: to be like what doctors did back in the day

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Speaker 1: if you had like most health issues, like if you

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Speaker 1: hadn't yeah, like mental health, if you know, things weren't

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Speaker 1: working in your gut, like that was like their go

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Speaker 1: to because you know the saying like you know, your

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Speaker 1: gut is really your second brain, like everything happens there.

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Speaker 1: If things aren't happening in your gut, you know, it's

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Speaker 1: just it's not it's not good, and it's like where

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Speaker 1: all your toxins build up, so you know, all the

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Speaker 1: problems can kind of start there. And I have always

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Speaker 1: kind of suffered with the gut issues, like randomly every

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Speaker 1: now and then they'll like flare up and then I

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Speaker 1: won't notice them. I have got all the tests. I've

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Speaker 1: been tested for a parasite, I've been tested for celiac,

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Speaker 1: nothing has come back, and so I just thought I'm

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Speaker 1: gonna try this. Actually, a girl and I want about

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Speaker 1: n H Galleys tried it and said she loved it,

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Speaker 1: and I was like, I'm going to get a klan

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Speaker 1: and now everyone is yea, now everyone's getting them in

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Speaker 1: the NH office. How fun.

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Speaker 2: Yeah. So I've had three so far, and how do

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Speaker 2: you feel.

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Speaker 1: I definitely feel a difference. But what I'm noticing, like,

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Speaker 1: for example, a tea, my skin is so bad right now.

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Speaker 1: And she said this is a result of the toxins

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Speaker 1: coming out. Oh she's clearing out toxins in my bodies

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Speaker 1: and body, sorry, my body's and what will happen is

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Speaker 1: like because the toxins are getting cleared out in my intestines,

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Speaker 1: like the liver, which eliminates toxins, is like working so

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Speaker 1: much better because everything's like clearer. So she's like, you'll

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Speaker 1: find your body is trying to release more toxins and

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Speaker 1: so it will come out in your skin. It will

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Speaker 1: come out in various places. So she said, that's like

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Speaker 1: a good sign. So my skin's a bit bad, so

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Speaker 1: that's not amazing, but I think it's like it's working. Yeah,

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Speaker 1: And definitely have just felt less bloated. I'm someone who

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Speaker 1: does get loose spous TMI. I feel like I've told

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Speaker 1: you all that, but since I really do, I just

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Speaker 1: stop you on the office. You're welcome, ironcy fan. Well,

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Speaker 1: we always talk about if you get constipated or the office.

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Speaker 1: I'm the oppo set, And so since getting it, I've

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Speaker 1: definitely noticed things. I like, just calmed down a little.

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Speaker 1: That's good. So that's great, that's awesome. I also got

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Speaker 1: an iron transfusion, so I got all my bloods done,

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Speaker 1: which I had been putting off for a very long time.

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Speaker 1: So I got my thyroid checked and that was fine,

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Speaker 1: that's good, amazing, but I was quite low in iron

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Speaker 1: and so I got an iron transfusion. Feel fucking great.

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Speaker 1: Oh that's good, like amazing. I think I need to

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Speaker 1: get a blood test. Oh my gosh, like so good.

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Speaker 2: And yeah, would you recommend clonics? Yeah, that's not a

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Speaker 2: convincing recommendation.

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Speaker 1: Yeah, Like I it was kind of gross because you

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Speaker 1: literally see everything that's coming out and it's kind of discussing,

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Speaker 1: but I'm like, thank god that's out. I've heard rogue

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Speaker 1: stories of like because it's a tube and you see

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Speaker 1: it coming out in front of you, like it's it's

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Speaker 1: all like very sanitary. But I've heard rogue stories that

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Speaker 1: like in the tube, like worms came out, and like yeah,

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Speaker 1: like fuck things like that, so we can get like

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Speaker 1: really vile. But also wouldn't you rather know or would

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Speaker 1: you rather the worms be in your intestines?

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Speaker 2: Like I definitely rather them out.

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Speaker 1: Yeah, but you know and you don't. It's not like

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Speaker 1: you need refer or anything, like you can just go there. Yeah,

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Speaker 1: but like look it up. It's like what they used

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Speaker 1: to do back in the day to fix everything.

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Speaker 2: That actually makes so much sense. So yeah, it's kind

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Speaker 2: of like when your computer's breaking there, like turn it

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Speaker 2: off and on again.

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Speaker 1: That's like your body resets. Yeah, and so she was

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Speaker 1: even telling me, like before pharmacy, the pharmaceutical industry really

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Speaker 1: took off and became like a trillion dollar industry, you

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Speaker 1: would just get a colonic, but it's like it's such

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Speaker 1: the cheap alternative that like they don't do it anymore.

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Speaker 1: They put you in medication. Oh that was her thing,

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Speaker 1: and I was like, oh my god, I love that's interesting. Yeah.

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Speaker 1: But yeah, so that's me. What about you? A tire

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Speaker 1: A Live update.

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Speaker 2: Yeah, I've been a bit sick, so SICKI ger Yeah,

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Speaker 2: not much, just trying and take it easier. Not go

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Speaker 2: to the gym at all last week, But I am

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Speaker 2: fine with that because if I went, I would have

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Speaker 2: ended up more seek deceased, Yeah deleased.

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Speaker 1: Just leased al right, would that in mind? Yeah?

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Speaker 2: Pretty sure?

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Speaker 1: We I Oh, it was a rest week and that

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Speaker 1: was me a couple of weeks ago when I was sick.

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Speaker 1: Everyone in the NH office is kind of dropping like flies.

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Speaker 2: Yeah, we're taking turns.

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Speaker 1: So look it's the end of the year, guys, but

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Speaker 1: we're getting there. Yeah, and then i'll be hashtag health

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Speaker 1: in a few weeks soon. Just get your chlonic, I'll

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Speaker 1: get my blunt test, get that too. All right, guys,

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Speaker 1: let's get into the show. You're gonna love this one.

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Speaker 1: Let's go through the months of the year and we

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Speaker 1: can kind of talk about, you know, the whether we

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Speaker 1: did a product launch or a marketing activation, you know,

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Speaker 1: the basis behind it, what went well, flopped? A bit

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Speaker 1: of a trip down n H memory lane for the year. Yeah. Cool.

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Speaker 1: I literally had to look through our Instagram to remember these.

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Speaker 1: That's how I remember every single month that we launched something.

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Speaker 1: I'm like, hang on, let me check Instagram. And then

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Speaker 1: when I went through some of them, I was like,

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Speaker 1: what that was this year? It fet like two years ago. Wow.

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Speaker 1: All right, well, let's get straight into it. So January

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Speaker 1: we was a product launch. We released the Cherry Cola

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Speaker 1: pre workout, and this was so exciting because we hadn't

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Speaker 1: released a pre workout in over a year, and we

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Speaker 1: chose to do this because it was like summer vibes. Obviously,

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Speaker 1: when you think of Cola, like personally, Coca Cola, it's

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Speaker 1: like my favorite fizzy drink and it's like, you know,

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Speaker 1: it's you're thinking on the beach having a Coca Cola

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Speaker 1: that sort of vibe. So tell run us a little

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Speaker 1: bit through, mel I guess the reasoning behind the campaign

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Speaker 1: and what we decided to do.

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Speaker 2: Yeah, absolutely so.

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Speaker 1: Obviously, as Georgie just said, the flavor that we chose

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Speaker 1: was like the flavor of summer. That's kind of how

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Speaker 1: we marketed the entire product launch. That's why it launched

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Speaker 1: in January. We also decided to kick off the year

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Speaker 1: with pre Workout a because we hadn't launched it in

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Speaker 1: over a year, but b because it's like, think about

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Speaker 1: your goals in January at the beginning of the new year,

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Speaker 1: Like your goals are to get back into a health

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Speaker 1: and fitness routine. And we really wanted to be able

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Speaker 1: to bring a new and exciting flavor of one of

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Speaker 1: our best selling product ranges in the health and fitness

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Speaker 1: our supplement space and just kind of give people something

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Speaker 1: super excited to like, you know, give our community something

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Speaker 1: super exciting to look forward to as they kickstart their

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Speaker 1: health and fitness journey for twenty twenty two. And I

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Speaker 1: also feel like Coca Cola, like if you think about

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Speaker 1: in jam everyone's on holidays, Like that's kind of the vibe. Absolutely.

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Speaker 1: So for Coca Cola launch, I guess like the theme

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Speaker 1: of the marketing was like summer polaroids, summer vibes. And

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Speaker 1: then for the actual activation, we did a treasure hunt.

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Speaker 1: We did, so we actually did you did a treasure hunt?

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Speaker 1: I was out in summer, Yeah, So we actually did

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Speaker 1: this as part of our hip campaign for the launch.

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Speaker 1: We wanted to get our community involved. So at the

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Speaker 1: end of December, before we kind of wrapped up for

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Speaker 1: the year, we had a call out to our community

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Speaker 1: who were Gold Coast and Brisbane based, and basically said

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Speaker 1: that we will be in all parts of the Gold

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Speaker 1: Coast on this day and you'll be able to come

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Speaker 1: and find us and get our new pre workout flavor

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Speaker 1: brand new before it even launched. Yah, and we hadn't

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Speaker 1: told anyone what the flavor was, so they would also

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Speaker 1: find out that exactly. And then I remember so there

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Speaker 1: was like hints to like the locations where you guys were,

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Speaker 1: and like little like rhymes and like we made it

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Speaker 1: really like fun and exciting, so if people were near there,

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Speaker 1: they were like, oh my god, and they would go

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Speaker 1: find mel and was it Leah, Yeah, Melon Lea, and

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Speaker 1: then they'd have like a little store they're set up.

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Speaker 1: I don't even think we were waiting more than like

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Speaker 1: ten minutes in each location. People found us go fast

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Speaker 1: and they were following us. So if we had you know,

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Speaker 1: we would announce it on Instagram as we went, so

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Speaker 1: you know, we're moving on this person's already found us

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Speaker 1: at this location, meet us here like bad bitch, and

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Speaker 1: then we would have people yes exactly, so we would

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Speaker 1: move quickly and they would be following us on Instagram.

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Speaker 1: And the engagement on this was crazy. Like our story

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Speaker 1: views as we were going through this scavenger hunt was ridiculous,

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Speaker 1: and we had people following us to each location and

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Speaker 1: they would kind of move down south. We started up

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Speaker 1: north and move down south Gold Coast, and we had

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Speaker 1: people following us to get to us first at each location.

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Speaker 1: And we finished at Burley on the Headland and we

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Speaker 1: had I think around eight girls rock up at Burley

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Speaker 1: at the end and it was super cool. So yeah, yeah,

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Speaker 1: And so I think like when we're deciding on a

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Speaker 1: product launch, we kind of decide where we're going to

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Speaker 1: put our budget. So, for example, is it towards a

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Speaker 1: really flashy suit shoot sorry with a model and you know,

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Speaker 1: really high grade photography. Or is it you know, an

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Speaker 1: event like we did with candy Land, or is it

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Speaker 1: a fun activation like that? And obviously that is something

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Speaker 1: that it's like doesn't take much marketing spend, but it

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Speaker 1: is so focused on our community, which is such a

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Speaker 1: huge pillar, and so it kind of like ticks all

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Speaker 1: the boxes. And then for our actual marketing of it,

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Speaker 1: like we just got really creative with like assets, if

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Speaker 1: that makes sense. So trying to not every time do

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Speaker 1: the exact same launch, yeah, exactly, trying to make you know,

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Speaker 1: a new flavor drop as fun and exciting and as

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Speaker 1: unique as possible. So that's why we went that route.

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Speaker 1: But in saying that, I would say the one thing

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Speaker 1: about this launch in particular was that the flavor of

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Speaker 1: choice was a risk. Guys. It wasn't just color, it

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Speaker 1: was cherry color. And it's one of those like limited

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Speaker 1: edition coke flavors that people talk about, right, and you

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Speaker 1: either love it or you hate it. Yeah, so true.

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Speaker 1: So yeah, well, let's kind of each campaign. Let's say

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Speaker 1: if it was like a flop or if it slapped

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Speaker 1: and like a reasoning behind it, So I would say,

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Speaker 1: like I would say, that's a really successful campaign. People

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Speaker 1: were really excited. I feel like the execution of the

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Speaker 1: marketing activation obviously was on point. But again, yeah, the

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Speaker 1: flavor's almost like you love it or hate it, So

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Speaker 1: if you don't like the flavor, you're not going to

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Speaker 1: be excited exactly. And I feel like the particular you

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Speaker 1: take exactly. And I feel like with some products you

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Speaker 1: can tell, you know which ones are the slow burners,

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Speaker 1: which ones have heaps of hype, but then they drop off,

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Speaker 1: you know that kind of thing. And I feel like

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Speaker 1: Cherry coler is definitely something that it had heaps of

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Speaker 1: hive at the beginning and it was really exciting. But

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Speaker 1: there have been other flavors over, you know, the last

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Speaker 1: couple of months. I don't know if you're like constantly

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Speaker 1: re ordering, especially if you're having like pre workout in

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Speaker 1: the morning. Yeah, but also like, so glad we did

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Speaker 1: it was like, yeah, exactly, it was lots of fun.

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Speaker 2: At any point where you nervous that people wouldn't come.

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Speaker 1: Yes, oh my gosh. It was the first time we'd

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Speaker 1: ever done anything in person with our community, So of

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Speaker 1: course I think I remember Lee and I were like,

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Speaker 1: what do we do if if no one showed up?

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Speaker 1: So we actually teed up This didn't happen, by the way,

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Speaker 1: just as a scamer, but we actually teed up people

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Speaker 1: that we knew in the Gold Coast to be like, hey,

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Speaker 1: you know, if no one rocks up in the next

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Speaker 1: ten minutes, could you meet us here? Yeah we did,

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Speaker 1: Yeah we did because we were like freaking out, you know,

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Speaker 1: we kind of doubted the strength of our community and

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Speaker 1: just how die hard and you know, loyal and dedicated

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Speaker 1: they are. But we had nothing to worry about, Like

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Speaker 1: we literally had nothing to worry about. We were so stoked.

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Speaker 1: We couldn't believe that these people were coming to find

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Speaker 1: us all over the coast and it was just super fun.

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Speaker 1: That's also like a great marketing tip is like we

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Speaker 1: always have Plan B, Like we also have about all

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Speaker 1: right on to the next activation. So this was probably

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Speaker 1: our biggest and not we not our biggest because of

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Speaker 1: candy collection, but one of our biggest and one of

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Speaker 1: our most exciting and the first time we had done

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Speaker 1: something like this. So in January towards the end it

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Speaker 1: kind of led into feb also, but we did our

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Speaker 1: New Beginnings Grant. So this is where we did a

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Speaker 1: big competition where people when they spent money on the website,

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Speaker 1: they would get tickets go into a draw to win

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Speaker 1: ten thousand dollars, which we called our New Beginnings Grant,

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Speaker 1: which obviously goes hand in hand with New Year, New me,

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Speaker 1: and the way we really marketed this was like ten

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Speaker 1: so ten k to like completely change your yard, because

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Speaker 1: that's life changing one for sure. Absolutely. So I think

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Speaker 1: we had, I guess two main goals from a campaign

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Speaker 1: like this. One was obviously to generate this you know,

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Speaker 1: extreme excitement, and we wanted to be able to give

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Speaker 1: this one very lucky person in our community the chance

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Speaker 1: to transform their year in twenty twenty two. That was

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Speaker 1: kind of the whole main reasoning behind it. But secondly,

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Speaker 1: our goal through this was really to start generating more

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Speaker 1: leads so start acquiring new customers in the new year,

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Speaker 1: so that we had this new pool of customers to

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Speaker 1: sell to because there's so many exciting things happening this year.

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Speaker 1: What they had to do is they would obviously, you know,

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Speaker 1: buy anything on our website and then they would have

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Speaker 1: to essentially enter into the giveaway, so they would put

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Speaker 1: like their order number, their name, their email, their phone number.

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Speaker 1: So obviously, in exchange for us getting those details, they

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Speaker 1: entered the competition and so that's how you know, we

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Speaker 1: got those new customers. And obviously the timing of the

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Speaker 1: year was the huge you know, selling point here too,

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Speaker 1: was there anything kind of so our winner, by the way,

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Speaker 1: the way we announced the sooner, her name was netch

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Speaker 1: Lavrene if you're listening to this, so we actually called her.

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Speaker 1: We got Georgie and Cooper on the phone and we

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Speaker 1: gave her a call and if memory serves, that call

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Speaker 1: was just the sweetest. My god, she was like hysterically frying. Yeah,

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Speaker 1: it was beautiful. And ever since then we've had like

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Speaker 1: a really good relationship with Natchela. We you know, engage

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Speaker 1: with her often on our socials. We you know, it's

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Speaker 1: just and it's kind of funny now that we're talking

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Speaker 1: about this, mel really you'll kind of see that most

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Speaker 1: of our marketing campaigns for the Sea are really aimed

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Speaker 1: at giving back to our community hundred way. I feel

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Speaker 1: like that was the theme of twenty twenty two because

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Speaker 1: if you think about it, we just went through you know, COVID,

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Speaker 1: we went through such a huge change just in life,

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Speaker 1: and I think we all felt it where we're like

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Speaker 1: we want to be closer with our community, we want

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Speaker 1: to give back and that's yeah, that was really kind

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Speaker 1: of the run the running theme and that was like,

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Speaker 1: I don't know, the best, I don't know. It was

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Speaker 1: like such a good feeling and it's community was so

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Speaker 1: excited and like it's just a bonus. Yeah, that makes

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Speaker 1: sense absolutely. So I would say that our campaign obviously

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Speaker 1: slapped and like in regards to leeds and stuff, it

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Speaker 1: was hugely successful. Hey, extremely so. Yeah, on from a

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Speaker 1: marketing standpoint, it is something like that. You know, if

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Speaker 1: you're considering doing something or you need something that you

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Speaker 1: know benefits your community but also benefits your marketing strategy,

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Speaker 1: it's just a really great thing to do if you

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Speaker 1: want to generate new leads, if you also want to

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Speaker 1: generate sales, and doing it at the start of the

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Speaker 1: year gives you this, you know, new pool of customers

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Speaker 1: and this new interest for you to sell to for

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Speaker 1: the months that follow.

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Speaker 2: So, and what would be your tip to someone who

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Speaker 2: say doesn't obviously have the budget to do ten thousand

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Speaker 2: dollars or like a massive cash giveaway, what what would

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Speaker 2: you suggest in an angle they could take for something similar, Well.

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Speaker 1: I wouldn't even You don't even have to take a

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Speaker 1: new angle. You just start smaller, like where we were

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Speaker 1: in year three of business when we did that. Okay,

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Speaker 1: we weren't doing that in year one. We were giving

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Speaker 1: away our new range that we just dropped and that

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Speaker 1: was a way to generate leads or you know. So yeah,

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Speaker 1: start how you however you can. It will get to

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Speaker 1: a new point. It doesn't have to be cash, no,

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Speaker 1: it can be product. Although in saying that, people love money,

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Speaker 1: so if you need an incentive, that's pretty good money

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Speaker 1: is it? And it's like I you know, essentially that

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Speaker 1: is what you're yearing up to have budget to spend

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Speaker 1: on marketing activation. So if you're not at that point,

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Speaker 1: our goal is to be like White Fox who gives

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Speaker 1: away jeeps, yeah, or like I'm pretty sure sore brand

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Speaker 1: they give away like Tesla's yeah wild, I was like obsessed.

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Speaker 1: I would love a Tesla. So I think it's obviously

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Speaker 1: starting small and it wouldn't be a huge cash giveaway.

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Speaker 1: It'd be like product or you can always work with

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Speaker 1: another brand and swapped swap product. I think the biggest

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Speaker 1: takeaway with that though, is we spend a lot of

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Speaker 1: time perfecting the back end. So if you are going to,

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Speaker 1: you know, spend that sort of money on a big

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Speaker 1: marketing activation, you want to make sure, you know, we

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Speaker 1: use Clavio, So it's like you want to make sure

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Speaker 1: the leads are getting put to good use and everything

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Speaker 1: works and everything is seamless, because imagine if the back

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Speaker 1: end wasn't sorted like that would just be the biggest

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Speaker 1: waste of time and energy. Yeah. Absolutely, onto the next

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Speaker 1: So now we're entering feb Oh, this was a very

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Speaker 1: exciting collab with Kate Jones. So this was our first

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Speaker 1: collab and we obviously hadn't done one of these before

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Speaker 1: because you know, like I'm the face of NH, so

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Speaker 1: we just, I don't know, didn't think about it. And

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Speaker 1: obviously we're not so successful you know from our own

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00:21:20,840 --> 00:21:23,679
Speaker 1: personal brand and from a lot of other companies do it.

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Speaker 1: But for us, we didn't want to rush into anything,

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Speaker 1: and we wanted to make sure the person we chose

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Speaker 1: the right person. Yeah, and it wasn't just like a

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Speaker 1: random influencer who's got a million followers like we'd been

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Speaker 1: working with Kate for over a year before we'd even

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Speaker 1: had the discussion. I think it was more than that.

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00:21:41,240 --> 00:21:43,520
Speaker 1: Oh yeah, yeah, it would have been. But and also

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Speaker 1: Kate used our products like she was a customer before

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Speaker 1: she was an influencer, which we just loved. Very cool. Yeah,

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Speaker 1: it's really important for us with like, you know, our

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Speaker 1: brand values that it's like who we're working with actually

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Speaker 1: believes in the brand exactly. So at the end of

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Speaker 1: the day, this collaboration isn't just you know, a financial transaction.

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Speaker 1: It has meaning behind it. It benefits our communities, you know. Yeah.

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Speaker 1: And also like we loved working with Kate, Yeah, like

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Speaker 1: she's so fun, such a vibe. Yeah, this collab was

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Speaker 1: over a year in the making as well. I know

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Speaker 1: a lot of people assume that something like this can

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Speaker 1: be turned around in a couple of months. We actually

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Speaker 1: had I think a few companies reach out to us,

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Speaker 1: you know, asking for something similar, and you know, can

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Speaker 1: we get this done in two three months? And we're like,

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Speaker 1: they this collaboration took a year from formulation to execution

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Speaker 1: to the launch. It took a year, and so the

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Speaker 1: important details with this were making sure that the collaboration

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Speaker 1: was in line with naked harvest, but also Kate, so

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Speaker 1: there was like you know, little things. Obviously her name

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Speaker 1: was on the packaging. Obviously we tweaked messaging so it

430
00:22:50,119 --> 00:22:53,680
Speaker 1: was you know, Kate's voice. We did a fun bundle

431
00:22:53,760 --> 00:22:56,439
Speaker 1: where you could get like a free gift incentive that

432
00:22:56,560 --> 00:22:59,360
Speaker 1: was the Kate Jones Tumbler and they were Kate's flavors

433
00:22:59,400 --> 00:23:02,560
Speaker 1: of choice, were her you know, favorite products in our range,

434
00:23:02,720 --> 00:23:06,320
Speaker 1: and they were the flavors that she wanted. Yeah, and

435
00:23:06,359 --> 00:23:09,200
Speaker 1: that was like I think why it took quite a

436
00:23:09,240 --> 00:23:11,080
Speaker 1: bit of time is because we did a lot of

437
00:23:11,119 --> 00:23:13,919
Speaker 1: sampling because it obviously is very important that she you know,

438
00:23:14,320 --> 00:23:19,920
Speaker 1: loves so slavors. So first co lab it went off. Yeah,

439
00:23:19,960 --> 00:23:24,280
Speaker 1: people are very excited about that and obviously you know,

440
00:23:24,520 --> 00:23:26,080
Speaker 1: it was a huge I'd say it was definitely a

441
00:23:26,160 --> 00:23:28,920
Speaker 1: huge success. We weren't planning on restocking it, but it

442
00:23:29,040 --> 00:23:31,400
Speaker 1: sold out in about a week and we helped out

443
00:23:31,440 --> 00:23:34,879
Speaker 1: so gramble with our manufacturers to get another restock just

444
00:23:34,920 --> 00:23:37,520
Speaker 1: because nod to It's sort out like in twenty four hours.

445
00:23:37,560 --> 00:23:39,359
Speaker 1: The fruit Tingle did. Oh, I had to feel a

446
00:23:39,400 --> 00:23:42,200
Speaker 1: little bit longer, but yeah, it was one of those

447
00:23:42,240 --> 00:23:44,480
Speaker 1: things that we just we because the first time we'd

448
00:23:44,480 --> 00:23:46,920
Speaker 1: done it, we had no way of projecting just how

449
00:23:46,920 --> 00:23:49,720
Speaker 1: well it would be received. We honestly didn't even truly

450
00:23:49,800 --> 00:23:54,240
Speaker 1: know how strong Kate's community would react to a collaboration

451
00:23:54,480 --> 00:23:57,439
Speaker 1: with her personal brand attached to it. So it was

452
00:23:57,520 --> 00:23:59,760
Speaker 1: very special to see it put us in a lot

453
00:23:59,760 --> 00:24:02,680
Speaker 1: of you know, yeah, put us in a funky position

454
00:24:02,800 --> 00:24:06,320
Speaker 1: trying to turn you know, restocks around like we did.

455
00:24:06,400 --> 00:24:10,840
Speaker 1: But manufacturing team were incredible and understood the importance of that.

456
00:24:10,960 --> 00:24:13,880
Speaker 1: And yeah, ever since we sold out on the second restock,

457
00:24:14,119 --> 00:24:17,480
Speaker 1: it has been in high demand. Fruit Tinkle, especially fruet

458
00:24:17,480 --> 00:24:20,879
Speaker 1: Tinkle pre workout if you haven't tried it. We ended

459
00:24:20,960 --> 00:24:23,880
Speaker 1: up bringing it back this month. Yeah, yeah, so without

460
00:24:23,920 --> 00:24:26,320
Speaker 1: a permanent part of our collection. Yeah, just because the

461
00:24:26,840 --> 00:24:29,760
Speaker 1: you guys loved it so much. It's now part of

462
00:24:29,800 --> 00:24:34,240
Speaker 1: our permanent collection, which we were kind of hesitant to do,

463
00:24:34,800 --> 00:24:36,680
Speaker 1: just because the demand was so big. We've brought it back.

464
00:24:36,680 --> 00:24:38,159
Speaker 1: But in saying that, I don't know if we'll do

465
00:24:38,240 --> 00:24:41,560
Speaker 1: that in future you know collabs. I think we were,

466
00:24:41,840 --> 00:24:44,840
Speaker 1: you know, thinking of more keeping things limited edition, but

467
00:24:44,920 --> 00:24:46,800
Speaker 1: for now, that's that, you know, that's what we're doing.

468
00:24:47,160 --> 00:24:51,439
Speaker 2: Random question, what made you want to actually collab with

469
00:24:51,480 --> 00:24:54,520
Speaker 2: someone when it's something that you could have definitely, like

470
00:24:54,520 --> 00:24:57,320
Speaker 2: with Candy Collection, you've just brought the flavors out by themselves.

471
00:24:57,720 --> 00:24:59,760
Speaker 2: Why the collab in the first place.

472
00:24:59,760 --> 00:25:02,840
Speaker 1: Well, well, I think from a marketing standpoint, it was

473
00:25:02,960 --> 00:25:06,760
Speaker 1: just something that we really wanted to try and capitalize

474
00:25:06,800 --> 00:25:11,440
Speaker 1: on not just our community, but Kate's incredibly strong engaged

475
00:25:11,480 --> 00:25:14,240
Speaker 1: community as well. So we were joining forces, our communities

476
00:25:14,280 --> 00:25:19,560
Speaker 1: were joining forces. To two is better than one, Yeah, basically,

477
00:25:19,600 --> 00:25:21,600
Speaker 1: you know, like in a campaign like this, it just

478
00:25:21,680 --> 00:25:25,359
Speaker 1: generates more reach, it generates more interest. You have two

479
00:25:25,440 --> 00:25:28,879
Speaker 1: people marketing a product to you know, Naked Harvest and

480
00:25:28,880 --> 00:25:32,560
Speaker 1: then Kate Jones and I personally also just get really

481
00:25:32,600 --> 00:25:35,240
Speaker 1: excited when people team up, and I know there's something

482
00:25:35,359 --> 00:25:40,720
Speaker 1: about it that excites me to almost like know why

483
00:25:41,280 --> 00:25:44,719
Speaker 1: what you know, why did the brand and Kate come together?

484
00:25:44,800 --> 00:25:49,080
Speaker 1: What were the flavors, etc. Because we love Kate and

485
00:25:49,400 --> 00:25:52,120
Speaker 1: you know, she was such a big part of our

486
00:25:52,200 --> 00:25:55,240
Speaker 1: ANDWN hate and our community loves her as well. They're obsessed. Yeah,

487
00:25:55,320 --> 00:25:58,040
Speaker 1: And I think also like in regards to the actual

488
00:25:58,240 --> 00:26:01,520
Speaker 1: marketing of that campaign, mal So what we decided to

489
00:26:01,600 --> 00:26:04,480
Speaker 1: do was like very which we haven't really done before.

490
00:26:04,560 --> 00:26:06,920
Speaker 1: Is like very like photo shoot vibes with her. That

491
00:26:07,040 --> 00:26:09,680
Speaker 1: was super fun. It was like star of the show

492
00:26:10,000 --> 00:26:12,320
Speaker 1: that sort of vibes, and we had like, you know,

493
00:26:12,440 --> 00:26:15,199
Speaker 1: a big pinyard and it was like, yeah, a bit

494
00:26:15,280 --> 00:26:17,359
Speaker 1: of a show. And I think that was like the

495
00:26:17,400 --> 00:26:19,919
Speaker 1: whole vibe of it. And you know, you have to

496
00:26:19,960 --> 00:26:22,200
Speaker 1: pick and choose when you are going to put money

497
00:26:22,240 --> 00:26:25,320
Speaker 1: into you know, a bit more money into marketing, and

498
00:26:25,359 --> 00:26:27,360
Speaker 1: when you're going to like make things work a bit

499
00:26:27,359 --> 00:26:30,960
Speaker 1: more like glamorous. Yeah, and especially like because we're considering

500
00:26:31,160 --> 00:26:34,760
Speaker 1: that someone else, this person's personal brand is going to

501
00:26:34,760 --> 00:26:38,400
Speaker 1: be a huge driver during the campaign. You know, that's

502
00:26:38,480 --> 00:26:41,960
Speaker 1: content that Kate used across her socials as well. That's

503
00:26:41,960 --> 00:26:43,960
Speaker 1: something very important that we had to think about. You know,

504
00:26:44,200 --> 00:26:46,119
Speaker 1: we're not just going to take product imagery. You know,

505
00:26:46,160 --> 00:26:50,520
Speaker 1: it needs to have its case Kate, Yes, exactly, exactly exactly.

506
00:26:50,600 --> 00:26:52,720
Speaker 1: So yeah, that was kind of the whole concept behind that.

507
00:26:52,880 --> 00:26:56,760
Speaker 1: We wanted to create content that really kind of like

508
00:26:56,840 --> 00:27:01,120
Speaker 1: you know, showed the best personality of Kate Jones. And

509
00:27:01,320 --> 00:27:04,000
Speaker 1: I think like if you are a you know, someone

510
00:27:04,119 --> 00:27:06,800
Speaker 1: or a brand wanting to do a collab, the biggest

511
00:27:06,840 --> 00:27:10,280
Speaker 1: thing is like there's obviously always going to be a risk,

512
00:27:10,520 --> 00:27:13,560
Speaker 1: but it's like you've got to make sure that your

513
00:27:13,680 --> 00:27:17,360
Speaker 1: community is interested in that person and vice versa. Yep,

514
00:27:17,440 --> 00:27:20,240
Speaker 1: that's like the biggest thing. How did you guys sort

515
00:27:20,240 --> 00:27:22,399
Speaker 1: of figure that out without giving away that you were

516
00:27:22,400 --> 00:27:24,600
Speaker 1: thinking of doing collab with Kate? Well, I guess we

517
00:27:24,760 --> 00:27:27,720
Speaker 1: just like we know from back end, like we know

518
00:27:27,880 --> 00:27:31,119
Speaker 1: from her code sales, we know from the engagement on

519
00:27:31,160 --> 00:27:33,720
Speaker 1: our post when we post Kate. We know when we

520
00:27:33,800 --> 00:27:36,400
Speaker 1: have customers that say, you know, shout out to Kate

521
00:27:36,480 --> 00:27:41,439
Speaker 1: Jones for recommending this product, like we see it. Yeah. Okay.

522
00:27:41,480 --> 00:27:46,320
Speaker 1: So then in March we launched our stim pre stim

523
00:27:46,480 --> 00:27:50,399
Speaker 1: free pre workout. This was an interesting Yeah, this was

524
00:27:50,800 --> 00:27:56,000
Speaker 1: probably the I would say the trickiest launch to execute

525
00:27:56,040 --> 00:27:58,640
Speaker 1: this year, and I kind of want to explain why.

526
00:27:58,760 --> 00:28:02,280
Speaker 1: So we obviously had our signature pre workout range. Pre

527
00:28:02,320 --> 00:28:05,040
Speaker 1: Workout is the very first product we ever launched. It naked, harbagy.

528
00:28:05,359 --> 00:28:08,080
Speaker 1: People love it, people know what it does. But when

529
00:28:08,080 --> 00:28:11,280
Speaker 1: we launched STM free, it was kind of this product

530
00:28:11,280 --> 00:28:14,719
Speaker 1: that we knew people wanted and needed, but the barrier

531
00:28:14,800 --> 00:28:19,240
Speaker 1: between understanding what stimulant Free is and also how it

532
00:28:19,359 --> 00:28:22,160
Speaker 1: differs to pre workout just kind of created this slow

533
00:28:22,240 --> 00:28:26,440
Speaker 1: burn with this product launch. Yeah, so it's like it's interesting,

534
00:28:26,560 --> 00:28:29,720
Speaker 1: so you're going to either have like products or activations

535
00:28:29,760 --> 00:28:32,560
Speaker 1: that it's like a no brainer, a no brainer sorry

536
00:28:32,560 --> 00:28:35,200
Speaker 1: where it's like, you know, win ten k of amazing.

537
00:28:35,560 --> 00:28:39,360
Speaker 1: So where's like the stim free a huge And we

538
00:28:39,440 --> 00:28:41,760
Speaker 1: knew this from the start, yea. We knew people were

539
00:28:41,760 --> 00:28:44,480
Speaker 1: maybe going to be confused. We knew people were maybe

540
00:28:44,560 --> 00:28:46,640
Speaker 1: going to be like, well, that's counterintuitive. That's why I

541
00:28:46,680 --> 00:28:49,440
Speaker 1: take pre workout or like for example, that were a

542
00:28:49,440 --> 00:28:52,920
Speaker 1: lot of barriers from the beginning with this product. And

543
00:28:52,960 --> 00:28:57,240
Speaker 1: then also what we kind of just know anytime you

544
00:28:57,680 --> 00:29:01,440
Speaker 1: bring out a brand new product than just a new flavor,

545
00:29:02,080 --> 00:29:06,000
Speaker 1: you really have to educate your audience and you really

546
00:29:06,040 --> 00:29:09,400
Speaker 1: have to make them understand and really sell to them,

547
00:29:09,600 --> 00:29:12,200
Speaker 1: I guess. And so we kind of knew this from

548
00:29:12,320 --> 00:29:15,600
Speaker 1: you know, previous launchers, but a huge focus of stim

549
00:29:15,640 --> 00:29:18,680
Speaker 1: Free was education huge. So you know, if you can

550
00:29:18,720 --> 00:29:21,160
Speaker 1: scroll back on Instagram, you'll see there's lots of kind

551
00:29:21,160 --> 00:29:24,280
Speaker 1: of like graphics where it's like AM to PM, why

552
00:29:24,400 --> 00:29:26,920
Speaker 1: you take your pre workout in the am or you know,

553
00:29:26,960 --> 00:29:30,200
Speaker 1: stim free in the PM talking about ingredients and why

554
00:29:30,280 --> 00:29:32,840
Speaker 1: we put them in there, and so like that's the

555
00:29:33,320 --> 00:29:36,320
Speaker 1: I guess the way we went with marketing was it

556
00:29:36,360 --> 00:29:39,560
Speaker 1: wasn't a flashy shoot. It wasn't like a video. It's

557
00:29:39,720 --> 00:29:42,640
Speaker 1: entirely education things. Yeah, and you know that's one of

558
00:29:42,680 --> 00:29:45,520
Speaker 1: the things that we've seen benefit us in the long term.

559
00:29:45,600 --> 00:29:47,840
Speaker 1: So that product's been out for almost six months now

560
00:29:47,920 --> 00:29:50,840
Speaker 1: and it's a very strong product of ours in our

561
00:29:51,200 --> 00:29:54,080
Speaker 1: range now and it didn't start off that No differently

562
00:29:54,200 --> 00:29:57,320
Speaker 1: slow lover, which we know exactly. Yeah. Something that we

563
00:29:57,400 --> 00:30:01,800
Speaker 1: did do though, was strategically we launched with one of

564
00:30:01,840 --> 00:30:04,640
Speaker 1: our most popular flavors in our natural pre workout range,

565
00:30:04,640 --> 00:30:07,320
Speaker 1: but we chose a new flavor that we didn't have

566
00:30:07,920 --> 00:30:10,320
Speaker 1: in our natural pre workout range, and this was the

567
00:30:10,360 --> 00:30:14,040
Speaker 1: most requested flavor we've ever had. It was watermelon, So

568
00:30:14,680 --> 00:30:17,040
Speaker 1: you know, as a fallback, it's like, hey, I want

569
00:30:17,040 --> 00:30:19,880
Speaker 1: to try it just because of the flavor, you know,

570
00:30:19,960 --> 00:30:23,800
Speaker 1: without really understanding even though it was like a risky

571
00:30:24,160 --> 00:30:26,960
Speaker 1: product wheel like if we bring out a bang and flavor,

572
00:30:27,000 --> 00:30:30,680
Speaker 1: they'll yeah have to try it. Gry. Yeah, Yeah, that's

573
00:30:30,680 --> 00:30:32,240
Speaker 1: probably about it for that one.

574
00:30:32,440 --> 00:30:35,960
Speaker 2: How have you seen that grow in sales sort of

575
00:30:36,040 --> 00:30:38,560
Speaker 2: throughout the time it's been out over the past six months.

576
00:30:38,640 --> 00:30:41,960
Speaker 1: So I feel like from launch until now, we've placed

577
00:30:42,040 --> 00:30:45,320
Speaker 1: quite a lot of emphasis on marketing with our social

578
00:30:45,360 --> 00:30:49,840
Speaker 1: media influences within our organic channels to really emphasize the

579
00:30:49,880 --> 00:30:53,400
Speaker 1: difference between the two products. We now have some ambassadors

580
00:30:53,440 --> 00:30:56,400
Speaker 1: who write or Die stim Free and some who are

581
00:30:56,440 --> 00:30:58,640
Speaker 1: right or Die Natural pre workout, and they kind of

582
00:30:59,160 --> 00:31:02,120
Speaker 1: do the heavy lifting for us in that sense where

583
00:31:02,240 --> 00:31:05,520
Speaker 1: they are now educating their consumers on why they prefer

584
00:31:05,640 --> 00:31:08,400
Speaker 1: stim free or why they prefer natural pre workout, and

585
00:31:08,720 --> 00:31:12,480
Speaker 1: it kind of creates this, you know, ever expanding educational

586
00:31:12,520 --> 00:31:15,680
Speaker 1: process and more people in the last six months have

587
00:31:15,760 --> 00:31:18,200
Speaker 1: just been able to understand the difference and they know

588
00:31:18,240 --> 00:31:19,880
Speaker 1: why they're coming to our site and they know which

589
00:31:19,880 --> 00:31:23,000
Speaker 1: one they want. And yeah, probably like the repetition. Yeah,

590
00:31:23,080 --> 00:31:25,040
Speaker 1: like if you see it enough times and it ticks

591
00:31:25,080 --> 00:31:27,560
Speaker 1: your boxes, you're you know, wanting to try it, And

592
00:31:27,600 --> 00:31:30,920
Speaker 1: that's probably a great point mel of like just quickly,

593
00:31:32,000 --> 00:31:33,960
Speaker 1: you know, this is obviously something we do throughout the

594
00:31:34,000 --> 00:31:37,000
Speaker 1: whole year, but in regards to our influencer marketing, just

595
00:31:37,040 --> 00:31:40,120
Speaker 1: because I feel like that has changed so much and

596
00:31:40,160 --> 00:31:43,640
Speaker 1: it's like really dying down, I guess. But something that

597
00:31:43,680 --> 00:31:47,720
Speaker 1: we do with our influencers is we say, what products

598
00:31:47,760 --> 00:31:49,760
Speaker 1: do you want to promote? Like, we're not going to

599
00:31:50,440 --> 00:31:54,280
Speaker 1: make an influencer who does it is caffeine sensitive promote

600
00:31:54,280 --> 00:31:57,040
Speaker 1: the pre workout. It's like what do they want? So

601
00:31:57,120 --> 00:32:00,200
Speaker 1: then you'll have influencers who literally just only you use

602
00:32:00,320 --> 00:32:04,120
Speaker 1: either the stim free or the ogpre workout, not you

603
00:32:04,160 --> 00:32:07,680
Speaker 1: know both, And I think that makes the audience really

604
00:32:07,800 --> 00:32:11,479
Speaker 1: understand that it's like it's personal preference. Yeah that was

605
00:32:11,560 --> 00:32:14,000
Speaker 1: not just like a gimme keith exactly. You know, you

606
00:32:14,080 --> 00:32:16,240
Speaker 1: do have people using both, but you know what, I man.

607
00:32:16,160 --> 00:32:18,200
Speaker 2: Probably like aligned with their audience better.

608
00:32:18,280 --> 00:32:23,840
Speaker 1: Correct, Yeah, yeah exactly. Yeah, Okay, so then we are coming.

609
00:32:23,920 --> 00:32:27,040
Speaker 1: Would you say that was a slap or I would

610
00:32:27,120 --> 00:32:29,720
Speaker 1: say it's a slap now. It wasn't a slap back

611
00:32:29,720 --> 00:32:33,240
Speaker 1: in the lawn. No, it was like it like, oh, no,

612
00:32:34,080 --> 00:32:36,400
Speaker 1: what have we done? Like we saw people wanted this,

613
00:32:36,560 --> 00:32:38,400
Speaker 1: you know, yeah, but no, it just it was one

614
00:32:38,440 --> 00:32:39,960
Speaker 1: of those things that took a little bit of extra

615
00:32:40,000 --> 00:32:42,440
Speaker 1: effort on our part to sell. But in saying that,

616
00:32:42,560 --> 00:32:45,440
Speaker 1: I feel like, don't you kind of agree apart from

617
00:32:45,520 --> 00:32:50,200
Speaker 1: like Moonmilk, who's like our unicorn. But like every product

618
00:32:50,280 --> 00:32:53,640
Speaker 1: that if it's a brand new product, it's like, I

619
00:32:53,680 --> 00:32:55,959
Speaker 1: don't want to say slow burner, but it takes the

620
00:32:56,040 --> 00:32:59,600
Speaker 1: audience a while just because you know, it's a supplement,

621
00:32:59,880 --> 00:33:02,560
Speaker 1: Like it's like they've got to know if they want

622
00:33:02,600 --> 00:33:05,560
Speaker 1: it or not. So we kind of knew, bit yeah

623
00:33:05,600 --> 00:33:09,000
Speaker 1: and then it confirmed for us. But yeah, now it's like,

624
00:33:09,200 --> 00:33:11,680
Speaker 1: you know, it's it's a strong girl. Yeah, I work

625
00:33:11,680 --> 00:33:14,800
Speaker 1: out in the afternoons personally, and I do not need

626
00:33:14,840 --> 00:33:17,000
Speaker 1: to consume any more caffeine than I already consume. So

627
00:33:17,080 --> 00:33:21,280
Speaker 1: stim free is my bestie. I love it. Okay, So

628
00:33:21,480 --> 00:33:23,680
Speaker 1: all this is such a good one to chat about

629
00:33:24,320 --> 00:33:28,880
Speaker 1: because this slapped and it also flopped to your face.

630
00:33:28,880 --> 00:33:33,600
Speaker 1: It's like, so does anyone remember when we release our

631
00:33:33,640 --> 00:33:37,880
Speaker 1: mystery boxes? I do? I bought one? Did you really? Yeah?

632
00:33:38,200 --> 00:33:41,800
Speaker 1: Like she got here and she bought it. Like so

633
00:33:42,040 --> 00:33:45,760
Speaker 1: guys we did mystery boxes. Now, like we're so happy

634
00:33:45,800 --> 00:33:48,720
Speaker 1: to say this. This is definitely an idea we you know,

635
00:33:48,840 --> 00:33:53,000
Speaker 1: saw LSKD doing and we're you know, great friends with

636
00:33:53,360 --> 00:33:56,560
Speaker 1: Jason and Teagan. We work with them, and they were like,

637
00:33:56,720 --> 00:33:59,400
Speaker 1: oh my god, the mystery box go off a Customers

638
00:33:59,440 --> 00:34:02,080
Speaker 1: love it. It's not so much a money makeup, but

639
00:34:02,160 --> 00:34:04,880
Speaker 1: it's like a really fun activation to do for your community.

640
00:34:05,480 --> 00:34:10,160
Speaker 1: And so the basis for this was we were launching

641
00:34:10,360 --> 00:34:14,480
Speaker 1: our cookies and cream Thrive Protein and we wanted a

642
00:34:14,520 --> 00:34:18,680
Speaker 1: way to do it where we surprise people with the product.

643
00:34:19,200 --> 00:34:21,520
Speaker 1: So we were like, perfect, this is how we can

644
00:34:21,560 --> 00:34:24,279
Speaker 1: introduce mystery boxes, and it also just test this sort

645
00:34:24,280 --> 00:34:28,239
Speaker 1: of activation. So we did mystery boxes. We essentially had

646
00:34:28,360 --> 00:34:32,359
Speaker 1: two different boxes, which is like fit gal or wellness goal.

647
00:34:32,840 --> 00:34:36,560
Speaker 1: One was like you know, wellness products things greens, collagens,

648
00:34:36,640 --> 00:34:38,319
Speaker 1: and then the other one was more like a gym

649
00:34:38,360 --> 00:34:41,640
Speaker 1: gal pre workout sort of vibe. And each of those

650
00:34:41,640 --> 00:34:45,279
Speaker 1: boxes contained the Mystery Thrive plant protein flavor, which was

651
00:34:45,360 --> 00:34:48,680
Speaker 1: our cookies and cream yep. And then so the big

652
00:34:48,719 --> 00:34:51,759
Speaker 1: thing with this again what I was saying before in

653
00:34:51,800 --> 00:34:56,759
Speaker 1: regards to decide where you're putting your marketing budget. So

654
00:34:56,920 --> 00:35:00,000
Speaker 1: what we essentially decided is we would make sure our

655
00:35:00,120 --> 00:35:04,080
Speaker 1: mystery boxes were you know, insane value, insane value where

656
00:35:04,080 --> 00:35:06,600
Speaker 1: it was kind of a no brainer because the whole

657
00:35:06,640 --> 00:35:09,760
Speaker 1: basis was, let's get the cookies and cream Thrive Protein

658
00:35:09,800 --> 00:35:13,120
Speaker 1: out there. So these boxes, we'd sold them for ninety

659
00:35:13,200 --> 00:35:15,440
Speaker 1: nine and they were worth like two fifty. Yeah, so

660
00:35:15,440 --> 00:35:18,080
Speaker 1: that it was ridiculous. It was like the value was

661
00:35:18,320 --> 00:35:21,760
Speaker 1: you know hasane. Also the best thing that we did,

662
00:35:22,080 --> 00:35:24,360
Speaker 1: because I feel like a lot of brands do mystery boxes,

663
00:35:24,400 --> 00:35:26,319
Speaker 1: but you just get all their shitty products. They're things

664
00:35:26,320 --> 00:35:28,840
Speaker 1: that are expiring, funny. So yeah, we were determined not

665
00:35:28,880 --> 00:35:30,800
Speaker 1: to do that. We didn't want to give the products

666
00:35:30,840 --> 00:35:34,360
Speaker 1: that We put all of our best selling flavors and

667
00:35:34,480 --> 00:35:37,439
Speaker 1: products in these boxes, and we they were like over

668
00:35:37,480 --> 00:35:39,840
Speaker 1: fifty per cent. It was ridiculous. Yeah, So the feedback

669
00:35:39,920 --> 00:35:43,120
Speaker 1: was ridiculous. It generated so much hype for the launch

670
00:35:43,280 --> 00:35:47,440
Speaker 1: of our cookies and cream Thrive plant Protein, and yeah,

671
00:35:47,480 --> 00:35:49,640
Speaker 1: it was just like an incredible thing for our community

672
00:35:49,760 --> 00:35:52,319
Speaker 1: to receive that product and being a mystery product. It

673
00:35:52,360 --> 00:35:56,080
Speaker 1: was the first mystery product we've ever done. And yeah,

674
00:35:56,160 --> 00:36:00,759
Speaker 1: just incredible feedback, incredible sales. The sales were Yeah, we

675
00:36:00,800 --> 00:36:03,319
Speaker 1: basically had to like stop selling because we were like

676
00:36:03,880 --> 00:36:05,920
Speaker 1: so essentially sorry, going back to what I was going

677
00:36:06,000 --> 00:36:09,200
Speaker 1: to say, we weren't making money from these mystery boxes.

678
00:36:09,320 --> 00:36:12,360
Speaker 1: Essentially we're probably losing money. This is white flops. But Again,

679
00:36:13,080 --> 00:36:16,960
Speaker 1: that's the choice that we made because for example, otherwise

680
00:36:17,040 --> 00:36:19,759
Speaker 1: we'd be putting that money towards you know, a whole food,

681
00:36:19,840 --> 00:36:23,280
Speaker 1: a photo shoot or you know whatever Facebook ads whatever.

682
00:36:23,360 --> 00:36:25,480
Speaker 1: So we're like, we're happy to lose the money and

683
00:36:25,520 --> 00:36:27,680
Speaker 1: it's a really cool thing for our community, and it's

684
00:36:27,680 --> 00:36:30,600
Speaker 1: a way to launch the Cookies and Cream. So I

685
00:36:30,600 --> 00:36:32,520
Speaker 1: wouldn't even say that's a flop though, because that was

686
00:36:32,560 --> 00:36:35,840
Speaker 1: like a strategic Yeah, it was strategic. Wasn't like we're

687
00:36:35,880 --> 00:36:40,480
Speaker 1: stupid about it. What flopped though, is there was a

688
00:36:40,600 --> 00:36:45,720
Speaker 1: public holiday on the Friday or the Monday. Basically we

689
00:36:45,719 --> 00:36:48,960
Speaker 1: weren't able to get all of the mystery box orders

690
00:36:49,000 --> 00:36:51,920
Speaker 1: out in time for the actual hard launch of our

691
00:36:51,920 --> 00:36:55,160
Speaker 1: Cookies and Cream yeah proteins. So when we did this,

692
00:36:55,680 --> 00:36:58,759
Speaker 1: we got we maybe seventy five percent of the orders

693
00:36:58,760 --> 00:37:01,560
Speaker 1: out Cookies and Cream, like a good amount. But then

694
00:37:01,640 --> 00:37:03,840
Speaker 1: Cookies and Cream launch. But then we obviously got the

695
00:37:03,840 --> 00:37:06,000
Speaker 1: feedback of people being like, well I haven't got my

696
00:37:06,080 --> 00:37:08,840
Speaker 1: mystery box and now I know, yeah, Cookies and Cream

697
00:37:09,239 --> 00:37:11,640
Speaker 1: you know, has launched. So I think that was just

698
00:37:11,680 --> 00:37:15,279
Speaker 1: like something that we just didn't understand the volume of

699
00:37:15,400 --> 00:37:18,239
Speaker 1: orders we would have. So essentially we kind of like

700
00:37:18,320 --> 00:37:22,480
Speaker 1: didn't forecast the way we probably needed to for that launch,

701
00:37:22,560 --> 00:37:24,359
Speaker 1: just because we had no idea. Like Gigi and I

702
00:37:24,400 --> 00:37:27,319
Speaker 1: specifically were like, ah, you know, who's going to spend

703
00:37:27,400 --> 00:37:30,719
Speaker 1: ninety dollars on it? I personally, and someone don't know

704
00:37:30,760 --> 00:37:32,360
Speaker 1: what they're getting, Like Georgie and I are not like

705
00:37:32,400 --> 00:37:37,000
Speaker 1: that at all, but we were proven insanely. We were

706
00:37:37,080 --> 00:37:40,040
Speaker 1: very humble. Yeah, because I, yeah, you couldn't catch me

707
00:37:40,160 --> 00:37:42,440
Speaker 1: buying a Mitry box because I'm such a control freak.

708
00:37:42,520 --> 00:37:45,080
Speaker 1: But it was just a high volume. We couldn't get

709
00:37:45,120 --> 00:37:47,399
Speaker 1: them out. And then, like we said, the whole theme

710
00:37:47,440 --> 00:37:49,440
Speaker 1: of this year or just such a huge pill of

711
00:37:49,480 --> 00:37:52,480
Speaker 1: for Naked Harvests community. So then for us to hear that,

712
00:37:52,600 --> 00:37:56,000
Speaker 1: you know, our community were disappointed because essentially, if you're

713
00:37:56,000 --> 00:37:58,440
Speaker 1: buying a mystery box, you like to be surprised. Yeah,

714
00:37:58,600 --> 00:38:00,960
Speaker 1: we were like, wow, we didn't really think of that,

715
00:38:01,120 --> 00:38:05,239
Speaker 1: and that's you know, strategically we probably should have, but

716
00:38:05,360 --> 00:38:07,680
Speaker 1: that was like a huge learning curve for us and

717
00:38:07,760 --> 00:38:09,680
Speaker 1: something that it was like it was such a high

718
00:38:09,719 --> 00:38:12,640
Speaker 1: for it going so well, and then it's such a

719
00:38:12,680 --> 00:38:14,760
Speaker 1: load to be like, oh my god, we've really stuffed

720
00:38:14,800 --> 00:38:17,160
Speaker 1: up here. Yeah, hey, it was just a bit high,

721
00:38:17,160 --> 00:38:21,120
Speaker 1: but then disappointing, but also learning curves. Guys, you know,

722
00:38:21,360 --> 00:38:25,440
Speaker 1: we know the next time.

723
00:38:24,400 --> 00:38:28,560
Speaker 2: In terms of like that compared to previous product launch,

724
00:38:28,640 --> 00:38:32,440
Speaker 2: it did you end up getting more I guess a

725
00:38:32,560 --> 00:38:35,600
Speaker 2: higher volume of cookies and cream protein two people than

726
00:38:35,640 --> 00:38:36,200
Speaker 2: you would.

727
00:38:36,400 --> 00:38:40,200
Speaker 1: Halved hundred labor one hundred percent like quadruple the amount

728
00:38:40,360 --> 00:38:43,080
Speaker 1: of you know, orders than if we were to just

729
00:38:43,200 --> 00:38:47,120
Speaker 1: have dropped cookies and Cream as a new flavor from

730
00:38:47,160 --> 00:38:49,560
Speaker 1: our five clant protein range. Like that's why we didn't

731
00:38:49,600 --> 00:38:51,759
Speaker 1: do it that way, is especially I think we just

732
00:38:51,880 --> 00:38:55,080
Speaker 1: released the year before that, we released our current will

733
00:38:55,120 --> 00:38:58,200
Speaker 1: Feel Donut, and we released it that way, and we

734
00:38:58,280 --> 00:39:00,760
Speaker 1: just knew that we didn't want to do that again

735
00:39:00,840 --> 00:39:03,520
Speaker 1: for a new flavor. It's just like you know, releasing

736
00:39:03,560 --> 00:39:05,920
Speaker 1: a new flavor, like you can only do it a

737
00:39:05,920 --> 00:39:08,480
Speaker 1: certain way, certain amount of times, and we wanted to

738
00:39:08,520 --> 00:39:11,279
Speaker 1: do something completely different where we shocked our audience. Like

739
00:39:11,920 --> 00:39:14,239
Speaker 1: you can kind of tell that is like the reoccurring

740
00:39:14,280 --> 00:39:16,680
Speaker 1: thing here is we're constantly trying to up level. We're

741
00:39:16,680 --> 00:39:21,520
Speaker 1: constantly trying to like surprise people and and think outside

742
00:39:21,600 --> 00:39:25,560
Speaker 1: the box. So I think like if we're talking that way.

743
00:39:25,640 --> 00:39:28,040
Speaker 1: That's like such a huge success because that was such

744
00:39:28,080 --> 00:39:31,520
Speaker 1: a cool activation and also it got to so many people,

745
00:39:31,560 --> 00:39:33,920
Speaker 1: and then it was such a flavor that I feel like,

746
00:39:33,960 --> 00:39:35,840
Speaker 1: if you tried it, you loved it, Yeah, one hundred,

747
00:39:36,239 --> 00:39:41,839
Speaker 1: So I would say it slapped and that's it. Amen. Okay.

748
00:39:42,080 --> 00:39:46,520
Speaker 1: So then we just like some smaller activations. I guess

749
00:39:46,520 --> 00:39:49,200
Speaker 1: that we can like just quickly run over is we

750
00:39:49,640 --> 00:39:54,440
Speaker 1: had a birthday giveaway. So for NH's birthday, you know,

751
00:39:54,680 --> 00:39:56,960
Speaker 1: I think we did like five k it was something

752
00:39:57,000 --> 00:40:00,799
Speaker 1: pretty big, yep, and that was just essentially our entire

753
00:40:00,920 --> 00:40:05,040
Speaker 1: range brand contributions. And then like, yeah, some money and

754
00:40:05,080 --> 00:40:08,759
Speaker 1: then that's essentially to get followers, to increase your customers,

755
00:40:08,840 --> 00:40:11,960
Speaker 1: to increase leads. That's always like a really successful thing

756
00:40:12,040 --> 00:40:15,440
Speaker 1: we do. Then we did like Kate's Restock, which was

757
00:40:15,440 --> 00:40:18,680
Speaker 1: obviously hugely successful. You know, we've already been over that.

758
00:40:19,440 --> 00:40:22,280
Speaker 1: Let's get into like some free value stuff, Mel, because

759
00:40:22,280 --> 00:40:25,720
Speaker 1: I feel like what we realized is like the first

760
00:40:25,760 --> 00:40:28,120
Speaker 1: half of the year was like pretty huge on just

761
00:40:28,160 --> 00:40:32,759
Speaker 1: like selling pretty heavy and yeah, product heavy, and Mel

762
00:40:33,000 --> 00:40:35,520
Speaker 1: kind of was like I really want to shift gears,

763
00:40:36,080 --> 00:40:39,160
Speaker 1: and especially because of what's happened with COVID and everything

764
00:40:39,280 --> 00:40:41,480
Speaker 1: like that. I want to focus on like nourishing our

765
00:40:41,600 --> 00:40:45,360
Speaker 1: endh gang, giving back, and just focus on like free

766
00:40:45,440 --> 00:40:49,319
Speaker 1: value content. So then you probably would have noticed we yeah,

767
00:40:49,400 --> 00:40:53,279
Speaker 1: shifted gears and we went into a season of where

768
00:40:53,280 --> 00:40:55,560
Speaker 1: we did some really fun stuff, so like we did

769
00:40:55,560 --> 00:41:00,959
Speaker 1: Wellness Week, wellness retreats, wellness retreats where essential we got

770
00:41:01,120 --> 00:41:06,680
Speaker 1: all our influences evolved and we would give you basically

771
00:41:06,719 --> 00:41:10,680
Speaker 1: created like a week long retreat that was completely virtual.

772
00:41:11,000 --> 00:41:14,080
Speaker 1: So it was this wellness experience. It was the middle

773
00:41:14,120 --> 00:41:17,279
Speaker 1: of the year. We launched this in July, so you know,

774
00:41:17,320 --> 00:41:20,920
Speaker 1: you're feeling the midias slump, you have a lack of motivation.

775
00:41:21,400 --> 00:41:24,640
Speaker 1: You know, you kind of need that community to bring

776
00:41:24,680 --> 00:41:26,560
Speaker 1: you together again and to give you something to look

777
00:41:26,600 --> 00:41:28,799
Speaker 1: forward to and to give you, you know, let you

778
00:41:28,880 --> 00:41:31,160
Speaker 1: refocus and narrow in on your goals for the next

779
00:41:31,200 --> 00:41:33,239
Speaker 1: six months of the year. So it was just a

780
00:41:33,239 --> 00:41:36,719
Speaker 1: really cool way for us to nurture our community, get

781
00:41:36,760 --> 00:41:41,080
Speaker 1: our ambassadors involved and offer things that they love. So

782
00:41:41,120 --> 00:41:44,160
Speaker 1: it was very community focused. They also shared their content

783
00:41:44,239 --> 00:41:47,080
Speaker 1: on their own accounts, so it drove traffic to our

784
00:41:47,120 --> 00:41:49,759
Speaker 1: accounts for the duration of wellness retreat, and it was

785
00:41:49,800 --> 00:41:53,000
Speaker 1: also just a really cool way to kind of sell

786
00:41:53,680 --> 00:41:58,280
Speaker 1: our products without creating new products or a new launch.

787
00:41:58,440 --> 00:42:02,800
Speaker 1: And so essentially on that we pushed a wellness collection

788
00:42:03,080 --> 00:42:04,840
Speaker 1: on the app. Yeah, correct, So we had like a

789
00:42:04,880 --> 00:42:09,279
Speaker 1: wellness offer that we drove people to download our app

790
00:42:09,320 --> 00:42:11,680
Speaker 1: to get this offer. So basically, yeah, we just wanted

791
00:42:11,680 --> 00:42:14,680
Speaker 1: to like highlight our wellness products and the things that

792
00:42:15,120 --> 00:42:18,799
Speaker 1: you know, could potentially help you achieve your health and

793
00:42:18,800 --> 00:42:23,040
Speaker 1: fitness and wellness goals mid year. And I feel like

794
00:42:23,080 --> 00:42:26,319
Speaker 1: that went really well. Everyone loved it. We had a

795
00:42:26,320 --> 00:42:30,279
Speaker 1: lot of like traffic, huge engagement feedback. If anything, it

796
00:42:30,360 --> 00:42:33,840
Speaker 1: drove a lot of traffic to our main marketing channels,

797
00:42:33,840 --> 00:42:35,919
Speaker 1: so app in our website, which is just really good

798
00:42:36,000 --> 00:42:39,160
Speaker 1: conversion tool as well for us. So yeah, it's just

799
00:42:39,200 --> 00:42:42,160
Speaker 1: goes to show you that sometimes you don't have to

800
00:42:42,200 --> 00:42:44,680
Speaker 1: sell any products. You don't have to generate a lawn,

801
00:42:44,800 --> 00:42:48,160
Speaker 1: you know, create a new launch of something to generate conversions,

802
00:42:48,200 --> 00:42:51,920
Speaker 1: to generate leads, to generate traffic and sales. You can

803
00:42:52,320 --> 00:42:54,640
Speaker 1: go about that in a completely different way that isn't

804
00:42:54,680 --> 00:42:57,520
Speaker 1: sales focused. And I also feel like a lot of

805
00:42:57,640 --> 00:43:01,279
Speaker 1: product based businesses like for example, melic if you look

806
00:43:01,320 --> 00:43:03,920
Speaker 1: at like the coaching world or even like, yeah, I

807
00:43:03,920 --> 00:43:06,040
Speaker 1: guess the coaching world, like for example, everyone does like

808
00:43:06,120 --> 00:43:08,560
Speaker 1: the free bees, and they give a lot of free value,

809
00:43:08,600 --> 00:43:10,799
Speaker 1: they give a lot of free education, and then they

810
00:43:10,840 --> 00:43:13,440
Speaker 1: sell to you. Was the product based business kind of

811
00:43:13,560 --> 00:43:16,280
Speaker 1: does it like the opposite or like not at all?

812
00:43:16,440 --> 00:43:19,919
Speaker 1: And so essentially we were just trying to do things

813
00:43:19,960 --> 00:43:23,160
Speaker 1: a different way and also like not be that company

814
00:43:23,239 --> 00:43:25,200
Speaker 1: is just like selling to you twenty four seven. Yes,

815
00:43:25,239 --> 00:43:33,160
Speaker 1: it's exhausting, Okay, So next up our dessert range. I

816
00:43:33,239 --> 00:43:35,960
Speaker 1: feel like this was another one similar to stim Free,

817
00:43:36,040 --> 00:43:40,759
Speaker 1: where we had to again like introduce two brand new

818
00:43:40,760 --> 00:43:43,920
Speaker 1: products that we'd never done before. That is like, you know,

819
00:43:44,000 --> 00:43:47,279
Speaker 1: the whole like slow burner, here's why we love it.

820
00:43:47,640 --> 00:43:51,000
Speaker 1: And also they are like food based products, which they

821
00:43:51,160 --> 00:43:55,239
Speaker 1: essentially know do Yeah, exactly, So food is very it's

822
00:43:55,400 --> 00:43:58,400
Speaker 1: very new for us. It was a completely new realm,

823
00:43:58,440 --> 00:44:01,600
Speaker 1: even going through the formulation. Yeah, the dessert range was

824
00:44:01,600 --> 00:44:04,960
Speaker 1: a completely different experience to any of the supplements that

825
00:44:05,000 --> 00:44:08,879
Speaker 1: we've created. So that was a difference in itself, and

826
00:44:09,120 --> 00:44:11,759
Speaker 1: we guess we didn't realize just how piggy people are

827
00:44:11,800 --> 00:44:15,080
Speaker 1: with food okay, so like, oh my goodness, Like we

828
00:44:15,719 --> 00:44:19,480
Speaker 1: thought that it was incredible, but you know, like you'd

829
00:44:19,480 --> 00:44:24,719
Speaker 1: get someone be like, yeah, this tastes like shit. No

830
00:44:24,800 --> 00:44:26,920
Speaker 1: one Like I feel like no one really said that,

831
00:44:26,960 --> 00:44:30,200
Speaker 1: but like no. The biggest kind of takeaway with the

832
00:44:30,239 --> 00:44:34,320
Speaker 1: dessert range is like, because the instructions on the back

833
00:44:34,800 --> 00:44:38,799
Speaker 1: is we were very specific with like ninety mills and

834
00:44:39,000 --> 00:44:42,719
Speaker 1: you know, ninety grams because the recipe needs specifics, and

835
00:44:42,760 --> 00:44:44,919
Speaker 1: like a lot of people the feedback they were like

836
00:44:45,040 --> 00:44:47,200
Speaker 1: how do I measure this? I don't have a measuring

837
00:44:47,760 --> 00:44:50,400
Speaker 1: you know thing for grams, And like I feel like

838
00:44:50,440 --> 00:44:52,400
Speaker 1: there's all my my careve or my ovens on a

839
00:44:52,440 --> 00:44:54,880
Speaker 1: different setting to someone else's like things that you just

840
00:44:54,960 --> 00:44:58,560
Speaker 1: cannot predict. It's like so many more barriers. Yeah, it's

841
00:44:58,560 --> 00:45:00,279
Speaker 1: a supplement, like you just mix it with wa and

842
00:45:00,400 --> 00:45:03,880
Speaker 1: like bam, you shot it. So food's like harder and

843
00:45:04,120 --> 00:45:08,080
Speaker 1: I guess it wasn't something we were anticipating, even like

844
00:45:08,160 --> 00:45:11,479
Speaker 1: the customer service side of things was huge for any

845
00:45:11,680 --> 00:45:14,759
Speaker 1: Like our biggest lie for any other launch was the

846
00:45:14,800 --> 00:45:17,799
Speaker 1: customer service side of things. So that was a good

847
00:45:17,840 --> 00:45:20,759
Speaker 1: learning yeah, and something that I think, you know, we

848
00:45:20,800 --> 00:45:24,160
Speaker 1: would do going forward, releasing more food focused products is

849
00:45:24,600 --> 00:45:28,319
Speaker 1: creating like products where it's not really left up to

850
00:45:28,360 --> 00:45:31,640
Speaker 1: people's it's easier exactly, it's not really left up to

851
00:45:31,680 --> 00:45:35,080
Speaker 1: your own you know, devices to ensure that this is

852
00:45:35,640 --> 00:45:38,240
Speaker 1: created the exact way that you need to make it,

853
00:45:38,239 --> 00:45:40,319
Speaker 1: It'll be you, you know, removing those barriers so that

854
00:45:40,400 --> 00:45:43,879
Speaker 1: it is literally just as straightforward and you it's consistent. Yeah,

855
00:45:43,880 --> 00:45:46,520
Speaker 1: people love simple and like we should have known that.

856
00:45:49,040 --> 00:45:51,560
Speaker 2: Yeah, which was better monkeke or mud cake?

857
00:45:51,680 --> 00:45:55,399
Speaker 1: Muncake? Yeah? By bah? Yeah, would you predict that? Well,

858
00:45:55,920 --> 00:45:58,879
Speaker 1: you love moose? I still yeah, I still have moose

859
00:45:58,920 --> 00:46:01,360
Speaker 1: the most, whereas I prefer the mudcake. What I do

860
00:46:01,640 --> 00:46:03,480
Speaker 1: is I create, so we have two ways you can

861
00:46:03,520 --> 00:46:05,640
Speaker 1: make it. We have the sweeter version and basically the

862
00:46:05,680 --> 00:46:09,480
Speaker 1: one that's just with water, and I will create the

863
00:46:09,520 --> 00:46:13,000
Speaker 1: one that's just with water, but I will water and milk. Sorry,

864
00:46:13,120 --> 00:46:15,440
Speaker 1: but I'll put like a little scoop of Natella in

865
00:46:15,520 --> 00:46:17,719
Speaker 1: the middle of it. So it gives me like that

866
00:46:18,200 --> 00:46:20,640
Speaker 1: really sweet. It's just like there's there's fun ways that

867
00:46:20,719 --> 00:46:23,520
Speaker 1: you can make the mug cake, whereas the moose is

868
00:46:23,600 --> 00:46:28,360
Speaker 1: kind of it's pretty standard the most. Yeah, in regards

869
00:46:28,400 --> 00:46:31,480
Speaker 1: to the actual marketing of that, we obviously decided to

870
00:46:31,600 --> 00:46:35,160
Speaker 1: fully go like the foodie route, So the whole theme

871
00:46:35,360 --> 00:46:38,959
Speaker 1: was like food porn, so think click pinterest food porn,

872
00:46:39,239 --> 00:46:43,759
Speaker 1: which we hired are like a professional food stylists, food stylists,

873
00:46:44,840 --> 00:46:47,719
Speaker 1: and you know, went that way and I feel like

874
00:46:47,800 --> 00:46:50,719
Speaker 1: that slapped really well liked percent. Yeah, people eat with

875
00:46:50,800 --> 00:46:52,560
Speaker 1: their eyes. If you're selling food, they need to be

876
00:46:52,640 --> 00:46:54,279
Speaker 1: able to eat with their eyes before they are even

877
00:46:54,320 --> 00:46:56,759
Speaker 1: trying the product. And that's what we really lean into

878
00:46:57,760 --> 00:46:59,880
Speaker 1: and it was one of the it's actually if you

879
00:47:00,000 --> 00:47:01,799
Speaker 1: look back at like our social girls will look back

880
00:47:01,800 --> 00:47:04,680
Speaker 1: at the insights from those campaigns, and that was one

881
00:47:04,719 --> 00:47:08,040
Speaker 1: of the campaigns that received the most engagement. So it

882
00:47:08,160 --> 00:47:09,600
Speaker 1: was just interesting to see that, Like, you know, it

883
00:47:09,719 --> 00:47:11,960
Speaker 1: might not have been something that our community requested, as

884
00:47:12,040 --> 00:47:13,880
Speaker 1: we are a supplements brand, but it was something they

885
00:47:13,920 --> 00:47:17,560
Speaker 1: were incredibly interested and once we launched it. Yeah yeah, yeah,

886
00:47:17,640 --> 00:47:19,600
Speaker 1: So I feel like that was like a huge success

887
00:47:19,680 --> 00:47:24,080
Speaker 1: for us too. Yes a tear. Yes, did you know

888
00:47:24,600 --> 00:47:27,400
Speaker 1: that from the age of twenty five your body starts

889
00:47:27,440 --> 00:47:29,640
Speaker 1: to produce less collagen? I did it, but now it

890
00:47:29,680 --> 00:47:34,960
Speaker 1: was stressed guys from age twenty five, This is why

891
00:47:35,280 --> 00:47:39,040
Speaker 1: you noticed like signs of aging, so you know things

892
00:47:39,160 --> 00:47:44,120
Speaker 1: like wrinkles, skin getting sack. Wait, is that just me

893
00:47:44,160 --> 00:47:48,560
Speaker 1: because I've had a baby. Guys, this is why we

894
00:47:48,920 --> 00:47:54,600
Speaker 1: created our enn H collagen. So collagen helps with hair growth,

895
00:47:55,040 --> 00:47:59,640
Speaker 1: nail growth, skin elasticity. That was a big word aka

896
00:48:00,160 --> 00:48:05,440
Speaker 1: wrinkles and my situation. So that's why we decided to

897
00:48:05,520 --> 00:48:10,240
Speaker 1: create a collagen supplement. And honestly this has been life changing.

898
00:48:10,400 --> 00:48:14,560
Speaker 1: I personally added into my coffee or smoothies or the

899
00:48:14,640 --> 00:48:17,560
Speaker 1: pure collagen you can literally put it into your water.

900
00:48:18,200 --> 00:48:22,080
Speaker 1: I thought it really helped during my pregnancy, especially with

901
00:48:22,200 --> 00:48:25,480
Speaker 1: like you know, postpartum hair loss and baby girl just

902
00:48:25,680 --> 00:48:27,600
Speaker 1: she was taken all my collagens, so I had to

903
00:48:27,680 --> 00:48:30,839
Speaker 1: make sure to supplement with collagen. Obviously, if you're taking

904
00:48:31,080 --> 00:48:34,320
Speaker 1: any of our products and you're pregnant or breastfeeding, please

905
00:48:34,440 --> 00:48:38,400
Speaker 1: make sure you get approval from your health practitioner. But

906
00:48:38,560 --> 00:48:40,920
Speaker 1: also a tear. You never knew me, but I used

907
00:48:40,920 --> 00:48:42,000
Speaker 1: to have like really short hair.

908
00:48:42,360 --> 00:48:44,520
Speaker 2: I remember that because that was I think when I

909
00:48:44,640 --> 00:48:48,239
Speaker 2: first started following you. It was like just past your shoulders, yes, and.

910
00:48:48,320 --> 00:48:50,480
Speaker 1: Like look how long it is now it's gorgeous. That's

911
00:48:50,520 --> 00:48:55,520
Speaker 1: all collage of baby. So, guys, if you need a

912
00:48:55,640 --> 00:48:59,000
Speaker 1: bit of loving from the inside out, our collagen is

913
00:48:59,080 --> 00:49:01,880
Speaker 1: honestly going to make you glow. It's one of my

914
00:49:01,960 --> 00:49:05,239
Speaker 1: favorite health and wellness products from NHH and you can

915
00:49:05,320 --> 00:49:09,000
Speaker 1: shop it now at Naked Harvest Supplements dot com and

916
00:49:09,280 --> 00:49:12,719
Speaker 1: of course RNCFAM. I have a cheeky discount code for you.

917
00:49:13,480 --> 00:49:16,799
Speaker 1: Just use the code rise at checkout. All right, let's

918
00:49:16,840 --> 00:49:21,200
Speaker 1: get back into the episode. Okay, So next, this is

919
00:49:21,280 --> 00:49:24,080
Speaker 1: kind of what Mel was talking about before, is you know,

920
00:49:24,160 --> 00:49:27,400
Speaker 1: you don't always have to be launching a new product,

921
00:49:27,640 --> 00:49:30,120
Speaker 1: and if you do have space in your marketing calendar

922
00:49:30,239 --> 00:49:34,120
Speaker 1: of like thinking when you can revive a previous product,

923
00:49:34,280 --> 00:49:37,920
Speaker 1: so and especially with key dates. Yeah, so I would recommend,

924
00:49:38,000 --> 00:49:41,680
Speaker 1: you know, if you don't have the capacity or to

925
00:49:41,760 --> 00:49:44,680
Speaker 1: be able to, you know, launch new products every few months,

926
00:49:44,760 --> 00:49:46,640
Speaker 1: like we are fortunate enough to be able to do,

927
00:49:47,600 --> 00:49:51,239
Speaker 1: I would pick awareness days in the calendar in the

928
00:49:51,320 --> 00:49:54,080
Speaker 1: calendar year and try and position your products around that.

929
00:49:54,320 --> 00:49:57,799
Speaker 1: So you know, there's Weld Dessert Day, there's World Food Day,

930
00:49:57,880 --> 00:50:00,400
Speaker 1: There's day exactly. So you know, if you've got a

931
00:50:00,440 --> 00:50:02,840
Speaker 1: product that even remotely aligns with that, I would be

932
00:50:02,920 --> 00:50:06,040
Speaker 1: capitalizing on that awareness day to generate awareness for that product.

933
00:50:06,120 --> 00:50:09,960
Speaker 1: And it's exactly what we did for our milkshake, which

934
00:50:10,040 --> 00:50:14,560
Speaker 1: is a lactation supplement for women who are breastfeeding, and

935
00:50:15,040 --> 00:50:17,879
Speaker 1: we chose to revive that product. We actually hadn't even

936
00:50:18,000 --> 00:50:20,640
Speaker 1: spoken about that product for I think around seven months

937
00:50:20,680 --> 00:50:23,080
Speaker 1: before we revived it, because it was very timely product

938
00:50:23,120 --> 00:50:25,640
Speaker 1: when Georgie just gave birth to Ivy and was kind

939
00:50:25,680 --> 00:50:28,320
Speaker 1: of in that breastfeeding stage. That's when we launched, but

940
00:50:28,600 --> 00:50:31,840
Speaker 1: it was well breastfeeding week in August, and we chose

941
00:50:32,000 --> 00:50:34,279
Speaker 1: that key day. We thought it was so much better

942
00:50:34,680 --> 00:50:37,600
Speaker 1: to revive that product around a key focus date for

943
00:50:37,680 --> 00:50:39,520
Speaker 1: the year where there's a lot of talk and a

944
00:50:39,600 --> 00:50:42,680
Speaker 1: lot of you know, information and a lot of awareness,

945
00:50:43,040 --> 00:50:46,080
Speaker 1: rather than launch it in a random day revive it sorry,

946
00:50:46,120 --> 00:50:48,840
Speaker 1: in a random day in the year. And so obviously

947
00:50:49,239 --> 00:50:54,320
Speaker 1: that your marketing activation was heavily around education. And so

948
00:50:54,440 --> 00:50:56,400
Speaker 1: again it's like you got to pick your product of

949
00:50:57,040 --> 00:51:00,560
Speaker 1: is it education, is it fun? Is it foody? And yeah,

950
00:51:00,600 --> 00:51:03,520
Speaker 1: so we went hard on the education and I feel like,

951
00:51:03,960 --> 00:51:06,400
Speaker 1: you know, because for example, we had make our graphic

952
00:51:06,480 --> 00:51:08,440
Speaker 1: designer who did a day in the life because she

953
00:51:08,600 --> 00:51:11,280
Speaker 1: was still you know, breastfeeding and she's back at work

954
00:51:11,440 --> 00:51:14,480
Speaker 1: and just like thinking you know, around those sorts of things.

955
00:51:14,560 --> 00:51:17,560
Speaker 1: So that was a really cool you know activation exactly,

956
00:51:17,640 --> 00:51:19,680
Speaker 1: and I love that we have a product that's like

957
00:51:19,960 --> 00:51:23,800
Speaker 1: very specific to one person. Yeah, and caters for obviously

958
00:51:23,920 --> 00:51:26,120
Speaker 1: you know a part of our nhh gang. Okay. So

959
00:51:26,280 --> 00:51:30,080
Speaker 1: then we did a couple of again more free value things,

960
00:51:30,160 --> 00:51:33,160
Speaker 1: so I would just like group them together, and it

961
00:51:33,440 --> 00:51:37,960
Speaker 1: was our community brand campaign, which essentially this is where

962
00:51:38,239 --> 00:51:42,480
Speaker 1: we brought in three of our influences who obviously you know,

963
00:51:42,640 --> 00:51:46,160
Speaker 1: been brand for a while represent everything we're about. And

964
00:51:46,280 --> 00:51:48,800
Speaker 1: then we also brought in two customers. You know, this

965
00:51:49,000 --> 00:51:51,439
Speaker 1: was so special, guys, I think we wanted we wanted

966
00:51:51,480 --> 00:51:54,400
Speaker 1: to do this since we launched be able to you know,

967
00:51:54,600 --> 00:51:58,120
Speaker 1: actually connect with Acutatity. Yeah, exactly, one on one, face

968
00:51:58,200 --> 00:52:01,359
Speaker 1: to face, bring them into our space, into our HQ,

969
00:52:01,960 --> 00:52:04,479
Speaker 1: give them the full tour, get them to meet the team,

970
00:52:04,760 --> 00:52:06,360
Speaker 1: sit down and talk to them and just kind of

971
00:52:06,440 --> 00:52:10,120
Speaker 1: hear about their personal journey and you know how we've

972
00:52:10,160 --> 00:52:13,719
Speaker 1: been able to brand the exactly. This is super cool

973
00:52:14,120 --> 00:52:18,000
Speaker 1: because like essentially you are you know, you are your community.

974
00:52:18,160 --> 00:52:21,120
Speaker 1: You're only strong as your community, and so like we

975
00:52:21,239 --> 00:52:23,279
Speaker 1: wanted to hear from them. We wanted to and how

976
00:52:23,320 --> 00:52:25,879
Speaker 1: did we get them? Oh, we posted the facepace group. Yeah,

977
00:52:25,920 --> 00:52:28,279
Speaker 1: so we have an NH Facebook group. Joined it if

978
00:52:28,360 --> 00:52:31,520
Speaker 1: you aren't in there, and we were just like, hey, guys, like,

979
00:52:31,719 --> 00:52:34,200
Speaker 1: is anyone available, come to the warehouse. You know, we'll

980
00:52:34,239 --> 00:52:36,239
Speaker 1: have some goodies for you. And we literally just want

981
00:52:36,280 --> 00:52:38,880
Speaker 1: to know why you take n H. You know, what

982
00:52:39,080 --> 00:52:42,160
Speaker 1: products that you like. And so we had Jewel and Janey.

983
00:52:43,080 --> 00:52:46,080
Speaker 1: We love them. We're a process. We invite them to

984
00:52:46,120 --> 00:52:49,759
Speaker 1: everything else. Yeah. Yeah, so we just got you know,

985
00:52:50,000 --> 00:52:53,680
Speaker 1: our graphic designers, also our photographer and videographer, and we

986
00:52:53,760 --> 00:52:55,719
Speaker 1: just did a campaign where we just sat down with them.

987
00:52:55,800 --> 00:52:58,759
Speaker 1: We just yeah, we just literally chatted to them for

988
00:52:59,120 --> 00:53:02,320
Speaker 1: a few hours, just got to know what their journey was, like,

989
00:53:02,520 --> 00:53:05,279
Speaker 1: what their favorite products are and why, and how Naked

990
00:53:05,320 --> 00:53:07,600
Speaker 1: Harvests helped them along their health and wellness journey. Don't

991
00:53:07,600 --> 00:53:09,240
Speaker 1: you feel like that was like one of your favorite

992
00:53:09,280 --> 00:53:11,279
Speaker 1: parts of this year? Yeah, it was literally it made

993
00:53:11,320 --> 00:53:12,719
Speaker 1: me cry. At the end of the day. I was

994
00:53:12,760 --> 00:53:15,640
Speaker 1: so emotional and overwhelmed just because we were just asking

995
00:53:15,719 --> 00:53:18,000
Speaker 1: them like normal you know, normal questions like that and

996
00:53:18,080 --> 00:53:21,400
Speaker 1: their answers. It was just like it to be honest,

997
00:53:21,600 --> 00:53:24,560
Speaker 1: like even a campaign like this, it just reaffirms the

998
00:53:24,680 --> 00:53:27,920
Speaker 1: why behind why you do certain things, you know, and

999
00:53:28,360 --> 00:53:30,360
Speaker 1: just kind of yeah, like tells you you know, what

1000
00:53:30,480 --> 00:53:32,360
Speaker 1: you're doing is actually making a difference. Like we are

1001
00:53:32,440 --> 00:53:35,000
Speaker 1: making a difference in people's lives, and that's our entire focus.

1002
00:53:35,120 --> 00:53:38,200
Speaker 1: We are a very genuine company. There's no you know,

1003
00:53:38,520 --> 00:53:41,960
Speaker 1: fluff gimmicks or anything like that. And also like we

1004
00:53:42,440 --> 00:53:46,239
Speaker 1: genuinely like want the feedback. We want to be constantly evolving,

1005
00:53:46,480 --> 00:53:49,239
Speaker 1: like we always say, for example, you know, even with

1006
00:53:49,400 --> 00:53:51,799
Speaker 1: us sustainability journey, we always say we know we can

1007
00:53:51,880 --> 00:53:54,080
Speaker 1: do better and we're trying our hardest, like talk to us,

1008
00:53:54,200 --> 00:53:56,160
Speaker 1: let us know, let's you know, talk about this. And

1009
00:53:56,320 --> 00:53:59,160
Speaker 1: so it was kind of essentially we just wanted every

1010
00:53:59,200 --> 00:54:01,800
Speaker 1: day and h getting to be involved and it was

1011
00:54:02,400 --> 00:54:04,920
Speaker 1: it just worked out so perfectly. Yes, it was really

1012
00:54:04,960 --> 00:54:07,880
Speaker 1: magical from a marketing standpoint as well. This is content

1013
00:54:07,960 --> 00:54:09,800
Speaker 1: that we've been able to repurpose in a lot of

1014
00:54:09,880 --> 00:54:14,080
Speaker 1: different ways. So we now have turned this into like

1015
00:54:14,239 --> 00:54:17,200
Speaker 1: ad content for example, where so like so we have

1016
00:54:17,280 --> 00:54:19,879
Speaker 1: it on a have it in our flows. We've got

1017
00:54:19,920 --> 00:54:24,000
Speaker 1: it running as paid ads because we you know, it's

1018
00:54:24,000 --> 00:54:27,880
Speaker 1: a completely genuine review of our brand and our products

1019
00:54:27,960 --> 00:54:30,600
Speaker 1: and what we do, and we're basically you know, we

1020
00:54:30,719 --> 00:54:34,640
Speaker 1: had the chance for our community to you know, spread

1021
00:54:34,640 --> 00:54:37,319
Speaker 1: the word about nhh and it's something that people love

1022
00:54:37,360 --> 00:54:40,120
Speaker 1: to see, you know, hmmm. Yeah, and that obviously slapped

1023
00:54:40,160 --> 00:54:42,840
Speaker 1: and we love that absolutely. And I guess that's also like,

1024
00:54:43,160 --> 00:54:48,320
Speaker 1: if you are an established brand, like you really shouldn't

1025
00:54:48,440 --> 00:54:52,120
Speaker 1: just be thinking about your launchers or selling. It's also

1026
00:54:52,320 --> 00:54:56,480
Speaker 1: about establishing yourself as you know, how your how your

1027
00:54:56,560 --> 00:55:00,440
Speaker 1: customers see you, what value give them and vice, and

1028
00:55:00,560 --> 00:55:04,680
Speaker 1: it is important to focus on activations that don't just

1029
00:55:05,000 --> 00:55:07,839
Speaker 1: I guess make return. Yeah, and that's like I feel

1030
00:55:07,920 --> 00:55:10,520
Speaker 1: like we now that I'm like looking at everything. So

1031
00:55:10,640 --> 00:55:13,359
Speaker 1: then we did something again which was like just free

1032
00:55:13,440 --> 00:55:15,800
Speaker 1: value and it was like we called it our Vogue

1033
00:55:15,880 --> 00:55:19,640
Speaker 1: video where we just did so it was heavily inspired

1034
00:55:19,680 --> 00:55:22,040
Speaker 1: by the Vogue seventy three questions if you know, you know,

1035
00:55:22,360 --> 00:55:26,200
Speaker 1: I'm obsessed with that YouTube series what the heck? But yeah,

1036
00:55:26,239 --> 00:55:28,440
Speaker 1: basically I wanted to be able to kind of replicate

1037
00:55:28,560 --> 00:55:33,720
Speaker 1: that at the NHHQ with our team and our co founders.

1038
00:55:33,840 --> 00:55:37,440
Speaker 1: So we invited camera crew into our HQ and we

1039
00:55:37,560 --> 00:55:42,799
Speaker 1: basically took everyone behind the scenes of a day at

1040
00:55:43,000 --> 00:55:46,280
Speaker 1: our headquarters and you know, we answered all the questions

1041
00:55:46,320 --> 00:55:49,080
Speaker 1: that we get asked all the time. Yeah, and basically

1042
00:55:49,200 --> 00:55:51,880
Speaker 1: just gave people a look into the brand, you know,

1043
00:55:52,120 --> 00:55:55,160
Speaker 1: into who we are, what we do feel our team

1044
00:55:55,320 --> 00:55:59,640
Speaker 1: is just to kind of reaffirm that like personal experience

1045
00:55:59,719 --> 00:56:02,640
Speaker 1: the people have with NH and who we are, and

1046
00:56:02,800 --> 00:56:05,000
Speaker 1: like the transparency, like what you see is what you

1047
00:56:05,080 --> 00:56:07,399
Speaker 1: get exactly. And yeah, so that was lots of fun

1048
00:56:08,160 --> 00:56:12,000
Speaker 1: and again it didn't have any other goal than to

1049
00:56:12,120 --> 00:56:16,200
Speaker 1: literally just connect with our community. That was the only

1050
00:56:16,239 --> 00:56:18,359
Speaker 1: goal of that campaign. Yeah, and it was very cool.

1051
00:56:18,360 --> 00:56:21,919
Speaker 1: We've seen quite a few people that in some way. Yeah,

1052
00:56:22,000 --> 00:56:24,120
Speaker 1: it's just fun. It's fun being trailblazers.

1053
00:56:24,360 --> 00:56:27,360
Speaker 2: What made you want to do those two campaigns so

1054
00:56:27,520 --> 00:56:30,120
Speaker 2: close together, because I think they were almost on.

1055
00:56:30,480 --> 00:56:32,160
Speaker 1: It largely has to do with the space and the

1056
00:56:32,200 --> 00:56:38,239
Speaker 1: marketing calendaries of the year, because Timber was quiet. Guys

1057
00:56:38,400 --> 00:56:41,160
Speaker 1: know it was it's kind of like a natural progression

1058
00:56:41,200 --> 00:56:44,200
Speaker 1: from the community brand campaign where we had our community involved.

1059
00:56:44,480 --> 00:56:46,880
Speaker 1: Then it was you know, our co founders and our

1060
00:56:46,960 --> 00:56:49,840
Speaker 1: team and our HQ. So it was basically just another

1061
00:56:49,920 --> 00:56:52,279
Speaker 1: extension of that, created in a little bit of a

1062
00:56:52,320 --> 00:56:56,360
Speaker 1: different way. And then I guess lastly, the least the

1063
00:56:56,440 --> 00:57:01,200
Speaker 1: biggest launch of the year, biggest launch Bloody went into it.

1064
00:57:01,520 --> 00:57:07,120
Speaker 1: Our candy collection launched, So we launched five new flavors

1065
00:57:07,160 --> 00:57:11,640
Speaker 1: of products we already had, obviously candy inspired flavors. And

1066
00:57:12,040 --> 00:57:15,439
Speaker 1: the huge marketing activation for this was an event, which

1067
00:57:15,640 --> 00:57:19,160
Speaker 1: is our first, well essentially our first like kind of

1068
00:57:19,280 --> 00:57:23,840
Speaker 1: in person brand event. Yeah we've ran event. Yeah she

1069
00:57:24,040 --> 00:57:27,720
Speaker 1: was wild, wasn't she. So guys, go ahead. The whole

1070
00:57:27,840 --> 00:57:32,720
Speaker 1: vision behind the Candy Collection. Okay, so this is something

1071
00:57:32,960 --> 00:57:36,040
Speaker 1: that I don't think I've actually ever seen another brand

1072
00:57:36,080 --> 00:57:39,520
Speaker 1: in the supplements industry actually execute, and that's create a

1073
00:57:39,880 --> 00:57:43,320
Speaker 1: a collection of supplements. So instead of dropping just you know,

1074
00:57:43,600 --> 00:57:47,440
Speaker 1: one product or a couple of flavors of an existing product, like,

1075
00:57:47,560 --> 00:57:51,560
Speaker 1: we launched five skews, five products in a collection. And

1076
00:57:51,640 --> 00:57:55,320
Speaker 1: the collection was themed, so obviously candy was the main theme.

1077
00:57:55,640 --> 00:57:59,360
Speaker 1: It was a very nostalgic collection and it was the

1078
00:57:59,400 --> 00:58:02,080
Speaker 1: whole folks, and our whole goal from this campaign was

1079
00:58:02,200 --> 00:58:07,320
Speaker 1: to re emphasize one of the biggest fundamental mission statements

1080
00:58:07,400 --> 00:58:12,120
Speaker 1: we have, which is creating and formulating the highest quality

1081
00:58:12,200 --> 00:58:16,680
Speaker 1: natural supplements that you can consume without sacrificing on taste

1082
00:58:16,760 --> 00:58:20,479
Speaker 1: and texture in the process. So these natural products don't

1083
00:58:20,560 --> 00:58:23,640
Speaker 1: have to taste like dirt or cardboard. We can make it,

1084
00:58:23,840 --> 00:58:26,080
Speaker 1: and we can make it taste so good that you

1085
00:58:26,240 --> 00:58:27,200
Speaker 1: cannot believe it's.

1086
00:58:27,080 --> 00:58:30,560
Speaker 2: Good for you. Stop yourself from drinking a whole You.

1087
00:58:30,600 --> 00:58:35,200
Speaker 1: Literally catch me drinking the bcas twice a day, and

1088
00:58:35,360 --> 00:58:38,760
Speaker 1: so you know, essentially for us, this was so exciting

1089
00:58:38,920 --> 00:58:42,600
Speaker 1: because again I remember back in the day, like, for example,

1090
00:58:42,720 --> 00:58:46,560
Speaker 1: when I used to take non natural supplements like you know,

1091
00:58:46,720 --> 00:58:49,760
Speaker 1: oxy shred or something that really fucked up my hormones

1092
00:58:49,760 --> 00:58:54,560
Speaker 1: and skin. They would be in these like ridiculous flavors

1093
00:58:54,680 --> 00:58:59,160
Speaker 1: that were very artificial, and from like from the start,

1094
00:58:59,320 --> 00:59:02,720
Speaker 1: Naked Harvests really wanted to establish ourselves away from these

1095
00:59:02,800 --> 00:59:06,880
Speaker 1: brands to really like bring the point of we are natural.

1096
00:59:07,080 --> 00:59:10,400
Speaker 1: There's no shit in our staff. But we haven't compromised.

1097
00:59:10,520 --> 00:59:13,120
Speaker 1: But we haven't compromised. But I feel like as we

1098
00:59:13,480 --> 00:59:17,840
Speaker 1: have evolved, we have felt like we can step into

1099
00:59:18,400 --> 00:59:20,760
Speaker 1: because don't you think Melake, for example, we would have

1100
00:59:20,880 --> 00:59:24,120
Speaker 1: never launched with a lolly flavored No, we we've always

1101
00:59:24,280 --> 00:59:27,800
Speaker 1: gon to the like, sorry, we've always gravitated towards like

1102
00:59:27,960 --> 00:59:31,840
Speaker 1: the fruity flavors because the natural, right, because you but

1103
00:59:31,960 --> 00:59:35,919
Speaker 1: also when you're like a not established brand, you want

1104
00:59:35,960 --> 00:59:39,919
Speaker 1: to make sure everything you're doing is establishing your messaging exact.

1105
00:59:39,960 --> 00:59:42,040
Speaker 1: And that was like the biggest pillar, Like we're natural,

1106
00:59:42,120 --> 00:59:45,080
Speaker 1: we no shit in OUs sort of thing in us,

1107
00:59:45,320 --> 00:59:49,080
Speaker 1: no shit in us. But now that we're established and

1108
00:59:49,200 --> 00:59:52,240
Speaker 1: you know, we've got more skews, et cetera, we felt

1109
00:59:52,320 --> 00:59:54,640
Speaker 1: like we're like, no, we can bring out candy flavors.

1110
00:59:54,640 --> 00:59:57,800
Speaker 1: We can show people that natural supplements can actually taste

1111
00:59:57,880 --> 01:00:02,320
Speaker 1: fucking amazing, and we can really, I guess, pin ourselves

1112
01:00:02,400 --> 01:00:06,200
Speaker 1: in the way of with you know, just as good,

1113
01:00:06,360 --> 01:00:09,840
Speaker 1: if not better than all the artificial flavors. And I

1114
01:00:09,880 --> 01:00:13,800
Speaker 1: feel like we fucking iced it. Amen. And then obviously

1115
01:00:13,840 --> 01:00:17,600
Speaker 1: the huge like like marketing side of it was to

1116
01:00:17,840 --> 01:00:22,680
Speaker 1: do an event to reveal the products, which again logistically

1117
01:00:23,080 --> 01:00:26,240
Speaker 1: was you know, a huge thing to execute and able

1118
01:00:26,280 --> 01:00:28,600
Speaker 1: to do that about life is it takes like a

1119
01:00:28,680 --> 01:00:31,400
Speaker 1: lot of work, Like that's why most people don't do it. Okay,

1120
01:00:32,240 --> 01:00:34,560
Speaker 1: they don't do it, they release it, they have the launch,

1121
01:00:34,640 --> 01:00:37,080
Speaker 1: and then they have this event so that the you know,

1122
01:00:37,640 --> 01:00:40,840
Speaker 1: all the risk factors involve about revealing an entire range

1123
01:00:41,000 --> 01:00:45,240
Speaker 1: live to your ambassadors who have no idea what it is,

1124
01:00:45,800 --> 01:00:49,560
Speaker 1: and then to have that streamed live on socials for

1125
01:00:49,640 --> 01:00:53,400
Speaker 1: your community. The logistics to do that is so much

1126
01:00:53,440 --> 01:00:57,280
Speaker 1: harder than what anyone will possibly imagine. The risk is

1127
01:00:57,360 --> 01:01:01,400
Speaker 1: super high, but such a high reward, Like the it

1128
01:01:01,480 --> 01:01:03,320
Speaker 1: was our biggest launch for the reason, I'm just gonna

1129
01:01:03,400 --> 01:01:06,240
Speaker 1: kind of leave it there. It was crazy, and I

1130
01:01:06,320 --> 01:01:10,080
Speaker 1: feel like also there was like very specific things you know,

1131
01:01:10,280 --> 01:01:12,600
Speaker 1: we did with it, mel like you know, telling people

1132
01:01:13,120 --> 01:01:16,040
Speaker 1: it was you know, essentially we wouldn't tell them it

1133
01:01:16,120 --> 01:01:18,480
Speaker 1: was a collection, but they knew the theme of the event,

1134
01:01:18,520 --> 01:01:22,400
Speaker 1: which they knew candy like Carnival. They yeah, yeah, certain things.

1135
01:01:22,480 --> 01:01:25,400
Speaker 1: But then obviously having that surprise. Obviously, another huge thing

1136
01:01:25,520 --> 01:01:30,120
Speaker 1: is like doing an event before the actual launch to

1137
01:01:30,280 --> 01:01:33,840
Speaker 1: hype it up rather than to use our ambassadors to sell,

1138
01:01:34,040 --> 01:01:36,880
Speaker 1: if that makes sense, which again is like a logistical

1139
01:01:37,000 --> 01:01:40,000
Speaker 1: thing of we wanted hype and yeah, I feel like

1140
01:01:40,520 --> 01:01:44,280
Speaker 1: everything like obviously there have so many moving parts and

1141
01:01:44,440 --> 01:01:46,960
Speaker 1: again I don't like an event is just such a

1142
01:01:47,160 --> 01:01:50,960
Speaker 1: huge thing, and I'm glad we kind of like waited

1143
01:01:51,120 --> 01:01:54,080
Speaker 1: to make sure it was it was perfect, Yeah, because

1144
01:01:54,080 --> 01:01:56,400
Speaker 1: I would have hated to do that when we were

1145
01:01:56,480 --> 01:02:01,160
Speaker 1: maybe more in our infancy to no, like yeah, not

1146
01:02:01,280 --> 01:02:03,280
Speaker 1: be able to execute it in the way that we

1147
01:02:03,600 --> 01:02:07,680
Speaker 1: were able to with the team that we have. Yeah. Yeah, So,

1148
01:02:08,160 --> 01:02:10,040
Speaker 1: and like, do you want to just kind of explain, So,

1149
01:02:10,200 --> 01:02:13,120
Speaker 1: for example, when did you start Actually, so obviously we

1150
01:02:13,240 --> 01:02:16,280
Speaker 1: know formulation, et cetera. It takes us like a good year,

1151
01:02:16,440 --> 01:02:19,120
Speaker 1: so that's when. But when did you start actually planning

1152
01:02:19,240 --> 01:02:22,440
Speaker 1: the event? No, our February this year with the entire launch,

1153
01:02:22,560 --> 01:02:26,400
Speaker 1: So what was that? That's that's almost eight months. Yeah,

1154
01:02:28,520 --> 01:02:31,880
Speaker 1: so just like it takes a while. It's the context

1155
01:02:32,280 --> 01:02:35,320
Speaker 1: of like, yeah, that's not planning the events, that's an

1156
01:02:35,400 --> 01:02:38,640
Speaker 1: entire that's an entire launch campaign, that's strategy event through

1157
01:02:38,880 --> 01:02:41,480
Speaker 1: to the launch, and how that looked, how our ambassadors

1158
01:02:41,520 --> 01:02:45,040
Speaker 1: were involved, how that was executed. Yeah, formulation for those

1159
01:02:45,160 --> 01:02:48,080
Speaker 1: products were done in twenty twenty one, so that's an

1160
01:02:48,200 --> 01:02:48,840
Speaker 1: entire year ago.

1161
01:02:49,200 --> 01:02:52,280
Speaker 2: And for you when you were planning the event, was

1162
01:02:52,360 --> 01:02:55,600
Speaker 2: there ever like playing around with do we launch and

1163
01:02:55,720 --> 01:02:58,320
Speaker 2: then have the event after or was it always very

1164
01:02:58,360 --> 01:03:01,560
Speaker 2: clear for you from the beginning we're doing the event before.

1165
01:03:02,080 --> 01:03:05,240
Speaker 1: No, it was very clear to me because the whole

1166
01:03:05,320 --> 01:03:08,680
Speaker 1: goal of this was to have such hype built around

1167
01:03:08,760 --> 01:03:11,280
Speaker 1: this collection because it was such a new thing, Like

1168
01:03:11,400 --> 01:03:13,680
Speaker 1: that was the whole point. Is we wanted to be

1169
01:03:13,760 --> 01:03:16,280
Speaker 1: able to show everyone like, this is a first, you

1170
01:03:16,480 --> 01:03:19,120
Speaker 1: haven't seen this in the supplements industry ever before, and

1171
01:03:19,240 --> 01:03:21,080
Speaker 1: we were about to change the game. And that was

1172
01:03:21,160 --> 01:03:24,120
Speaker 1: the goal, which is it's a risk, very it's a

1173
01:03:24,240 --> 01:03:27,520
Speaker 1: huge risk, but essentially like yeah, it was like we

1174
01:03:27,920 --> 01:03:30,680
Speaker 1: had the priority of what we wanted, you know, the

1175
01:03:30,760 --> 01:03:33,840
Speaker 1: activation to be, and then like around that we did

1176
01:03:33,960 --> 01:03:37,760
Speaker 1: some like just like fun little things like our NH bulletin. Yes,

1177
01:03:37,840 --> 01:03:41,960
Speaker 1: so this is like a cute little newspaper that I

1178
01:03:42,040 --> 01:03:44,320
Speaker 1: wrote that I wanted to put in our orders for

1179
01:03:44,360 --> 01:03:46,440
Speaker 1: the first three hundred and fifty customers. But it was

1180
01:03:46,480 --> 01:03:49,880
Speaker 1: basically us telling the story of the candy collection, how

1181
01:03:49,920 --> 01:03:53,120
Speaker 1: it came about, and just providing even more free value

1182
01:03:53,400 --> 01:03:56,480
Speaker 1: to our customers so that they also felt like they

1183
01:03:56,480 --> 01:03:59,160
Speaker 1: were a part of the Candy Land and the Candy

1184
01:03:59,240 --> 01:04:02,560
Speaker 1: Collection journ and so they knew just how important the

1185
01:04:02,640 --> 01:04:06,440
Speaker 1: collection was. As we and it's like I think, you know,

1186
01:04:06,680 --> 01:04:09,920
Speaker 1: your community appreciates when you do like faxtre effort. They're

1187
01:04:09,960 --> 01:04:12,520
Speaker 1: fun little things like that that it's like, you know,

1188
01:04:12,560 --> 01:04:15,080
Speaker 1: we didn't really even publicize that too much, and it

1189
01:04:15,200 --> 01:04:16,600
Speaker 1: was just going to be like a little bonus for

1190
01:04:16,680 --> 01:04:19,720
Speaker 1: the people that obviously are they're placing their order first.

1191
01:04:20,360 --> 01:04:23,640
Speaker 1: I think sometimes like businesses have to remember that your

1192
01:04:23,680 --> 01:04:26,880
Speaker 1: community don't often know why you do things unless you're

1193
01:04:27,440 --> 01:04:29,760
Speaker 1: making it obvious and you're telling them and you're telling

1194
01:04:29,840 --> 01:04:33,200
Speaker 1: that story. Like a lot of companies miss the storytelling factor,

1195
01:04:33,320 --> 01:04:35,440
Speaker 1: and that's something that we are huge on NH. Like

1196
01:04:35,520 --> 01:04:40,000
Speaker 1: I've got a story for everything that we do. So

1197
01:04:40,400 --> 01:04:42,480
Speaker 1: it's just super important. And like when you're doing something

1198
01:04:42,560 --> 01:04:44,760
Speaker 1: that bold and that different and you are trying to

1199
01:04:44,840 --> 01:04:47,640
Speaker 1: change the game, it's important to let people know why

1200
01:04:48,120 --> 01:04:50,560
Speaker 1: and how you did that and what was the purpose

1201
01:04:50,600 --> 01:04:52,520
Speaker 1: and what you hope that they get out of something

1202
01:04:52,680 --> 01:04:55,760
Speaker 1: like this. I think it's also like there's always we

1203
01:04:55,840 --> 01:04:59,800
Speaker 1: always have like, yeah, huge meaning and huge reasoning behind

1204
01:05:00,520 --> 01:05:02,760
Speaker 1: and if you're not telling people that, they would just

1205
01:05:02,800 --> 01:05:05,800
Speaker 1: think it's like not random. But yeah, so yeah, and

1206
01:05:05,840 --> 01:05:09,160
Speaker 1: then we did a fun little skip video. Yeah, so

1207
01:05:09,360 --> 01:05:12,360
Speaker 1: we didn't want to do a big like so essentially

1208
01:05:12,640 --> 01:05:15,520
Speaker 1: we used the event to launch the candy collection, so

1209
01:05:15,600 --> 01:05:18,360
Speaker 1: we had them on like the Plints. We got content there,

1210
01:05:18,440 --> 01:05:22,640
Speaker 1: but we'd like, weren't gonna then also spend marketing budget

1211
01:05:22,760 --> 01:05:25,320
Speaker 1: on a shoot because that had gone into the event,

1212
01:05:25,360 --> 01:05:28,600
Speaker 1: we like did not have that. So essentially for like

1213
01:05:28,720 --> 01:05:32,360
Speaker 1: the actual launch, we wanted to again do something different,

1214
01:05:32,480 --> 01:05:34,520
Speaker 1: so we did like a fun little skip video and

1215
01:05:34,640 --> 01:05:41,360
Speaker 1: we shut it all on our iPhone all on and Yeah,

1216
01:05:41,520 --> 01:05:44,440
Speaker 1: that was so much fun. And it's basically us showing

1217
01:05:44,560 --> 01:05:48,720
Speaker 1: you guys, like where the concept for such a out

1218
01:05:48,720 --> 01:05:50,840
Speaker 1: of the box collection came from, and just kind of

1219
01:05:51,320 --> 01:05:54,560
Speaker 1: making a lighthearted fun Well, it's like we have a

1220
01:05:54,640 --> 01:06:00,680
Speaker 1: running side joke inside is that actually happened? And I

1221
01:06:00,800 --> 01:06:03,000
Speaker 1: was like, oh my god, you guys not listen to

1222
01:06:03,040 --> 01:06:06,200
Speaker 1: the podcast, rude, I've told this on the podcast. No,

1223
01:06:06,400 --> 01:06:09,320
Speaker 1: So essentially you have like a running joke that you know,

1224
01:06:09,600 --> 01:06:12,000
Speaker 1: Mel will have an idea, or Cooper will have an idea,

1225
01:06:12,680 --> 01:06:14,560
Speaker 1: or you know someon will have an idea, and then

1226
01:06:14,720 --> 01:06:17,400
Speaker 1: I'll come and simmer on it. I'll simmer on it,

1227
01:06:17,840 --> 01:06:20,280
Speaker 1: and then I feel like she says no, first, no,

1228
01:06:20,400 --> 01:06:22,600
Speaker 1: fully she'll say no, and then she'll simmer on it.

1229
01:06:22,800 --> 01:06:25,960
Speaker 1: I'm saying no, I'll just think about it, and then

1230
01:06:26,360 --> 01:06:28,560
Speaker 1: I've got to I'm almost like a Taurus in the

1231
01:06:28,600 --> 01:06:31,200
Speaker 1: way you've got to plant the seed and then I'll

1232
01:06:31,320 --> 01:06:34,440
Speaker 1: piggyback off it. I always add my little bit of spice. Yea,

1233
01:06:34,520 --> 01:06:37,280
Speaker 1: you do it? You do credits? Where credits? Do you?

1234
01:06:38,440 --> 01:06:41,720
Speaker 1: And so like that's a running joke in and Hey

1235
01:06:43,040 --> 01:06:44,760
Speaker 1: and says their heron.

1236
01:06:46,120 --> 01:06:50,280
Speaker 2: I don't whose idea was candy collection first?

1237
01:06:50,920 --> 01:06:54,120
Speaker 1: I actually remember this, do you? No, you don't. I

1238
01:06:54,160 --> 01:06:59,120
Speaker 1: don't know why. I've blanked really so long ago, my

1239
01:06:59,240 --> 01:07:03,640
Speaker 1: poor brain. So so essentially, I came to Melt with

1240
01:07:03,920 --> 01:07:07,280
Speaker 1: an idea of I saw another company not in the

1241
01:07:07,320 --> 01:07:13,640
Speaker 1: supplement's industry doing like like Lolly Confectionery, and I came

1242
01:07:13,720 --> 01:07:16,480
Speaker 1: to mel and I was like, oh my god, I'm obsessed.

1243
01:07:16,600 --> 01:07:19,400
Speaker 1: I want to do like Lolly inspired And then you

1244
01:07:19,640 --> 01:07:23,840
Speaker 1: were like, let's bring out multiple productions. Yeah, okay, so

1245
01:07:24,040 --> 01:07:29,000
Speaker 1: it was a joint idea. We collaborated on the idea,

1246
01:07:29,360 --> 01:07:31,640
Speaker 1: like I'm so happy to take the piss of myself,

1247
01:07:32,000 --> 01:07:34,720
Speaker 1: like you'll never see me be like I would never

1248
01:07:34,960 --> 01:07:38,960
Speaker 1: get upset. Yeah, or anything because it is also I

1249
01:07:39,040 --> 01:07:41,600
Speaker 1: thought it was like just a little bit funny because

1250
01:07:41,640 --> 01:07:45,240
Speaker 1: it's like every boss ever, like the epitome of every

1251
01:07:45,280 --> 01:07:48,720
Speaker 1: boss ever being like I've got the idea or just

1252
01:07:48,880 --> 01:07:51,720
Speaker 1: like yeah, Nodechnology. So it was a bit of fun guys.

1253
01:07:51,840 --> 01:07:54,920
Speaker 1: But in saying that, it's like thinking outside the box

1254
01:07:55,040 --> 01:07:56,960
Speaker 1: and like just what a fun thing to do. Yeah,

1255
01:07:57,000 --> 01:07:59,200
Speaker 1: it's like also a little bit random, but it's like

1256
01:07:59,440 --> 01:08:02,280
Speaker 1: and just take ourselves too seriously, you know, it's all

1257
01:08:02,360 --> 01:08:03,360
Speaker 1: fun and games. Yeah.

1258
01:08:03,800 --> 01:08:07,240
Speaker 2: And in terms of success sales wise for the collection,

1259
01:08:07,640 --> 01:08:09,840
Speaker 2: were you surprised? Was it what you're expecting?

1260
01:08:10,520 --> 01:08:12,200
Speaker 1: I think we'd put a lot of I think we'd

1261
01:08:12,200 --> 01:08:14,360
Speaker 1: put high expectation on it. Like I think it was

1262
01:08:14,400 --> 01:08:16,479
Speaker 1: one of those things where from the get go we

1263
01:08:16,840 --> 01:08:18,679
Speaker 1: knew that this was going to be our biggest launch

1264
01:08:18,720 --> 01:08:21,519
Speaker 1: of the year, so that had such a pretty good

1265
01:08:21,520 --> 01:08:24,120
Speaker 1: expectation for it. But in saying that, I think we

1266
01:08:24,320 --> 01:08:27,640
Speaker 1: one hundred percent reached that expectation and we are incredibly

1267
01:08:27,720 --> 01:08:29,680
Speaker 1: happy with how everything went, even if you don't look

1268
01:08:29,680 --> 01:08:31,439
Speaker 1: at it from a sales perspective and you look at

1269
01:08:31,640 --> 01:08:36,200
Speaker 1: just how intricate launching this way is and seeing that

1270
01:08:36,600 --> 01:08:39,479
Speaker 1: literally it was flawless, like nothing went wrong and.

1271
01:08:39,560 --> 01:08:41,160
Speaker 2: What flavors surprised you the most?

1272
01:08:41,800 --> 01:08:48,880
Speaker 1: A few things went wrong and I'm like, yeah, well no,

1273
01:08:49,280 --> 01:08:51,080
Speaker 1: but I want to put on record. I yeah, I

1274
01:08:51,120 --> 01:08:54,479
Speaker 1: feel like it was hugely successful. It was like sale wise,

1275
01:08:54,720 --> 01:08:57,120
Speaker 1: I yeah, I was very happy with it, and it

1276
01:08:57,600 --> 01:09:01,560
Speaker 1: was like I think also just yeah, perfecting everything and

1277
01:09:01,680 --> 01:09:05,880
Speaker 1: it coming together and also how responsive, Yeah, our community was.

1278
01:09:06,120 --> 01:09:08,599
Speaker 1: It was so huge. But even just from a creative standpoint,

1279
01:09:08,600 --> 01:09:10,559
Speaker 1: if you're in the marketing industry and you're too scared

1280
01:09:10,560 --> 01:09:13,559
Speaker 1: to try something new, like do it. Take the risk,

1281
01:09:13,720 --> 01:09:18,000
Speaker 1: because not only will we just so pleasantly surprised, but

1282
01:09:18,320 --> 01:09:21,200
Speaker 1: it's given me a thousand new ideas already of how

1283
01:09:21,280 --> 01:09:23,479
Speaker 1: we can change the game going forward in twenty twenty three.

1284
01:09:23,840 --> 01:09:26,080
Speaker 1: Like it just went to show us that, hey, we

1285
01:09:26,160 --> 01:09:27,840
Speaker 1: don't have to do things a certain way, and just

1286
01:09:27,880 --> 01:09:30,120
Speaker 1: because people have done it certain way before doesn't mean

1287
01:09:30,160 --> 01:09:33,320
Speaker 1: we can't go a completely different route to launch a

1288
01:09:33,400 --> 01:09:35,639
Speaker 1: product or to you know, you'll never see us doing

1289
01:09:35,680 --> 01:09:40,120
Speaker 1: the same shit because we get bored very quickly. Yeah,

1290
01:09:40,240 --> 01:09:46,040
Speaker 1: and Mel has big ambitions and I'm like, okay, you

1291
01:09:46,240 --> 01:09:51,080
Speaker 1: exhaust me, but I love it, so yeah, you know

1292
01:09:51,240 --> 01:09:54,200
Speaker 1: it just doing things that way kind of sparks even

1293
01:09:54,240 --> 01:09:56,519
Speaker 1: more of a creative drive in you to keep doing

1294
01:09:56,600 --> 01:09:59,519
Speaker 1: things differently, to keep testing the boundaries, and yeah, you know.

1295
01:10:00,000 --> 01:10:02,280
Speaker 2: Which flavor did you think was going to do the best,

1296
01:10:02,720 --> 01:10:06,160
Speaker 2: and which flavor actually did the best? Oh what you expect?

1297
01:10:06,320 --> 01:10:08,960
Speaker 1: Yeah, yeah, so I knew sour worms. Like when we

1298
01:10:09,040 --> 01:10:11,200
Speaker 1: all taste it, we're all like, holy, yeah it was.

1299
01:10:11,240 --> 01:10:14,519
Speaker 1: And also pre workout is our og. It's our best

1300
01:10:14,560 --> 01:10:17,479
Speaker 1: seller apart from so we did pair the most desirable

1301
01:10:17,520 --> 01:10:20,439
Speaker 1: flavor with our most desirable product, so it was like

1302
01:10:20,560 --> 01:10:24,720
Speaker 1: a recipe for success. Okay. What surprised me though, is

1303
01:10:24,880 --> 01:10:28,559
Speaker 1: how much, like I knew, we loved it, but everyone

1304
01:10:28,720 --> 01:10:32,519
Speaker 1: is obsessed with the banana LOLLI gorgeous, My gosh, this

1305
01:10:32,880 --> 01:10:34,680
Speaker 1: is so good, which is like I feel like it's

1306
01:10:34,680 --> 01:10:36,600
Speaker 1: the underdog, but then you try it and you're like

1307
01:10:37,240 --> 01:10:41,000
Speaker 1: mind blown. Amen. But I feel like like that's all

1308
01:10:41,040 --> 01:10:43,719
Speaker 1: we've got time for. I feel like we were actually

1309
01:10:43,760 --> 01:10:47,000
Speaker 1: going to like get into our Black Friday strategy, but

1310
01:10:47,080 --> 01:10:48,800
Speaker 1: we'll probably have to do another episode. Yeah do you

1311
01:10:48,840 --> 01:10:54,679
Speaker 1: want to do that? Mean I will ask you, So, yeah,

1312
01:10:54,800 --> 01:10:56,840
Speaker 1: let's do a whole episode and let's literally tell them

1313
01:10:56,840 --> 01:11:00,320
Speaker 1: what we're doing. All right, I'll do it just for you. Stay. Actually,

1314
01:11:00,479 --> 01:11:04,240
Speaker 1: don't allow this, Okay, we're very secret, it's underlocking. Really

1315
01:11:04,520 --> 01:11:08,360
Speaker 1: let candy Land. Oh my god, the rude. No, I

1316
01:11:08,400 --> 01:11:11,519
Speaker 1: mean you don't normally let our trade secrets. Nah, happy

1317
01:11:11,560 --> 01:11:15,720
Speaker 1: to be transparent. Yeah, it's fun because also so you

1318
01:11:15,800 --> 01:11:17,720
Speaker 1: can't do what we're doing anyway, We're done it now,

1319
01:11:18,000 --> 01:11:22,679
Speaker 1: so okay, well let's do that. But yeah the basis,

1320
01:11:22,760 --> 01:11:26,120
Speaker 1: I guess so mal Like, just to round out the episode,

1321
01:11:26,120 --> 01:11:29,080
Speaker 1: what would you say your biggest takeaway and maybe biggest

1322
01:11:29,160 --> 01:11:32,240
Speaker 1: marketing tip is now that we've just gone through twenty

1323
01:11:32,360 --> 01:11:36,000
Speaker 1: twenty two and h marketing, I would say, don't be

1324
01:11:36,080 --> 01:11:38,120
Speaker 1: afraid to be bold. You don't have to go with

1325
01:11:38,200 --> 01:11:41,560
Speaker 1: the grain. You know, I got the inspiration for a

1326
01:11:41,680 --> 01:11:45,080
Speaker 1: collection like candy Land from a company that is not

1327
01:11:45,160 --> 01:11:48,200
Speaker 1: even remotely or like not you know, like a company

1328
01:11:48,280 --> 01:11:51,080
Speaker 1: that's not even remotely involved with supplements. Like you can

1329
01:11:51,200 --> 01:11:54,839
Speaker 1: take ideas from wherever you want and you can completely

1330
01:11:54,960 --> 01:11:57,759
Speaker 1: make it your own, like you don't have to follow

1331
01:11:57,800 --> 01:12:00,439
Speaker 1: the brief. You don't have to you know, well just

1332
01:12:00,600 --> 01:12:05,200
Speaker 1: sorry piggybacking up that that's actually something we do is

1333
01:12:05,680 --> 01:12:10,719
Speaker 1: we're really not looking at competitors in the supplement industry.

1334
01:12:11,120 --> 01:12:13,439
Speaker 1: I personally don't like, obviously Mel's going to check in

1335
01:12:13,520 --> 01:12:15,920
Speaker 1: every now and again, but that's not where we're taking

1336
01:12:15,960 --> 01:12:18,400
Speaker 1: our inspo. Like I wouldn't be looking at your competitors.

1337
01:12:18,600 --> 01:12:21,040
Speaker 1: You're you need to like think big, like you need

1338
01:12:21,120 --> 01:12:24,600
Speaker 1: to think of Like the companies who are like absolutely

1339
01:12:24,720 --> 01:12:28,160
Speaker 1: killing it in completely different usually make a point to

1340
01:12:28,439 --> 01:12:31,800
Speaker 1: not do what our direct competitors have done. I make

1341
01:12:31,880 --> 01:12:33,880
Speaker 1: it a point if someone suggests something to me and

1342
01:12:33,960 --> 01:12:36,600
Speaker 1: I know our competitor has done something similar, I say no,

1343
01:12:36,960 --> 01:12:39,240
Speaker 1: think of something else, because I don't want it. Like,

1344
01:12:39,320 --> 01:12:41,600
Speaker 1: that's the fastest way to become second, do you know

1345
01:12:41,640 --> 01:12:44,160
Speaker 1: what I mean? That's the fastest way to come second.

1346
01:12:45,560 --> 01:12:48,360
Speaker 1: We want to be first. That no, we want to

1347
01:12:48,400 --> 01:12:50,840
Speaker 1: be first. We want to constantly be at the top

1348
01:12:50,880 --> 01:12:55,200
Speaker 1: of the game. And yeah, love, Yeah, I think my

1349
01:12:55,320 --> 01:12:59,320
Speaker 1: biggest takeaway would be, I guess in the way of

1350
01:13:00,720 --> 01:13:04,439
Speaker 1: I now that even like looking back at this is

1351
01:13:05,160 --> 01:13:10,040
Speaker 1: hugely prioritizing your focus of your company. And like I've

1352
01:13:10,040 --> 01:13:12,680
Speaker 1: said this whole way through like ours's community and I

1353
01:13:12,840 --> 01:13:15,680
Speaker 1: just love that all our activations that's like such a

1354
01:13:15,800 --> 01:13:19,720
Speaker 1: huge factor. And you know, if you're not kind of

1355
01:13:19,960 --> 01:13:23,760
Speaker 1: clear on what's important to you, it's going to be

1356
01:13:23,840 --> 01:13:26,880
Speaker 1: hard to then create these activations and like know where

1357
01:13:26,920 --> 01:13:29,800
Speaker 1: your focus is going, so like get clarity on like

1358
01:13:30,320 --> 01:13:32,760
Speaker 1: you know who you actually want to serve, what you

1359
01:13:32,840 --> 01:13:35,840
Speaker 1: want to be about, your brand message, all those sorts

1360
01:13:35,840 --> 01:13:38,240
Speaker 1: of things, and then it's going to be a lot easier.

1361
01:13:38,680 --> 01:13:41,800
Speaker 1: But I just I feel bloody proud. Same. What a year.

1362
01:13:42,000 --> 01:13:46,280
Speaker 1: We're not even done October. Just you wait, guys, you've

1363
01:13:46,280 --> 01:13:48,760
Speaker 1: got two months and a lot in store. Yes, and

1364
01:13:48,840 --> 01:13:50,960
Speaker 1: so it's fun. But yeah, we'll definitely bring you that

1365
01:13:51,080 --> 01:13:54,160
Speaker 1: Black Friday episode if you're interested. Makes you jump into

1366
01:13:54,280 --> 01:13:56,680
Speaker 1: the R and C Facebook group and yeah, ask us

1367
01:13:56,720 --> 01:13:59,400
Speaker 1: any questions. Males always happy to jump in the mic

1368
01:14:00,080 --> 01:14:04,679
Speaker 1: dealer away. But yeah, thanks so much for listening. Thanks

1369
01:14:04,720 --> 01:14:06,559
Speaker 1: so much, mel and I just want to say how

1370
01:14:06,600 --> 01:14:10,240
Speaker 1: proud I am of you to your marketing genius. Thanks Miller,

1371
01:14:10,280 --> 01:14:19,679
Speaker 1: love to have you. Thank you so much for listening

1372
01:14:19,800 --> 01:14:23,599
Speaker 1: to another episode of the Rise and Conquer Podcast. If

1373
01:14:23,640 --> 01:14:26,240
Speaker 1: you enjoyed it and want more, come connect with us

1374
01:14:26,439 --> 01:14:31,719
Speaker 1: on Instagram at Riseinconquer dot podcast and join our Facebook

1375
01:14:31,760 --> 01:14:35,640
Speaker 1: discussion group a Rise and concer podcast community. We're an

1376
01:14:35,720 --> 01:14:38,519
Speaker 1: independent podcast and we have a small team, so we

1377
01:14:38,640 --> 01:14:41,479
Speaker 1: do appreciate your time and support. If you have a

1378
01:14:41,520 --> 01:14:45,680
Speaker 1: spare moment, a follow or subscribe on whatever platform you

1379
01:14:45,880 --> 01:14:49,519
Speaker 1: listen to would be so amazing. And look, if you're

1380
01:14:49,560 --> 01:14:53,400
Speaker 1: feeling extra kind, a review on Apple Podcasts would be

1381
01:14:53,560 --> 01:14:53,800
Speaker 1: great