1 00:00:00,520 --> 00:00:04,040 Speaker 1: Already and this is the daily This is the daily 2 00:00:04,120 --> 00:00:06,840 Speaker 1: ohs oh, now it makes sense. 3 00:00:14,640 --> 00:00:17,680 Speaker 2: Good morning and welcome to the Daily OS. It's Thursday, 4 00:00:17,720 --> 00:00:21,599 Speaker 2: the twenty seventh of November. I'm Emma Gillespie, I'm Zara Seidler. 5 00:00:22,040 --> 00:00:25,680 Speaker 2: For most of the world, Australia included, tomorrow will be 6 00:00:25,880 --> 00:00:30,840 Speaker 2: the biggest shopping event of the year, Black Friday. Now, 7 00:00:30,880 --> 00:00:34,760 Speaker 2: if you have been feeling overwhelmed by sales targeted ads 8 00:00:34,840 --> 00:00:39,000 Speaker 2: once in a lifetime deals flooding your email inbox for weeks, 9 00:00:39,040 --> 00:00:43,440 Speaker 2: now you are definitely not alone. Today we are unpacking 10 00:00:43,520 --> 00:00:46,519 Speaker 2: the origins of Black Friday, how it became such a 11 00:00:46,520 --> 00:00:50,640 Speaker 2: massive phenomenon in Australia, and the sales tactics experts say 12 00:00:50,720 --> 00:00:52,720 Speaker 2: consumers need to know about. 13 00:00:56,320 --> 00:00:59,760 Speaker 1: M We share an office with a retailer shout out 14 00:00:59,760 --> 00:01:02,160 Speaker 1: to we love your underwear. And I was in the 15 00:01:02,240 --> 00:01:05,520 Speaker 1: kitchen the other day asking how Black Friday was going. 16 00:01:05,840 --> 00:01:09,040 Speaker 1: I thought it had happened already, and the founder looked 17 00:01:09,040 --> 00:01:11,600 Speaker 1: at me and was like, nah, that's next week. And 18 00:01:11,640 --> 00:01:13,480 Speaker 1: I had no idea because it feels like it's been 19 00:01:13,520 --> 00:01:15,160 Speaker 1: going on for so long. 20 00:01:15,400 --> 00:01:18,440 Speaker 2: I woke up on Saturday morning to more and more 21 00:01:18,480 --> 00:01:21,280 Speaker 2: emails and I thought, this is crazy because it was yesterday, 22 00:01:21,319 --> 00:01:22,280 Speaker 2: alas it was not. 23 00:01:22,760 --> 00:01:25,440 Speaker 1: It was not, But that is the feeling that it 24 00:01:25,520 --> 00:01:29,280 Speaker 1: is omnipresent, It is everywhere all at once. How did 25 00:01:29,360 --> 00:01:32,480 Speaker 1: this happen? Because I don't remember this always being the 26 00:01:32,480 --> 00:01:33,399 Speaker 1: case in Australia. 27 00:01:33,520 --> 00:01:37,080 Speaker 2: It wasn't always the case in Australia. But as with 28 00:01:37,240 --> 00:01:42,319 Speaker 2: so many pop culture phenomenons and everyday fixtures in our lives, 29 00:01:42,440 --> 00:01:46,080 Speaker 2: this is a US tradition. So Black Friday is traditionally 30 00:01:46,120 --> 00:01:49,720 Speaker 2: the day after Thanksgiving, the holiday in the US which 31 00:01:49,760 --> 00:01:53,400 Speaker 2: falls on the fourth Thursday of November so today. The 32 00:01:53,480 --> 00:01:56,480 Speaker 2: term itself, though, is believed to have been coined by 33 00:01:56,560 --> 00:01:59,560 Speaker 2: police in Philadelphia all the way back in the sixties. 34 00:02:00,120 --> 00:02:03,120 Speaker 2: They used Black Friday to describe the chaos of large 35 00:02:03,200 --> 00:02:06,080 Speaker 2: numbers who visited the city to watch this annual football 36 00:02:06,120 --> 00:02:10,480 Speaker 2: game and Army Navy Thanksgiving game. Right and retailers then 37 00:02:10,639 --> 00:02:13,440 Speaker 2: saw this massive influx of shoppers at the time, they 38 00:02:13,480 --> 00:02:17,480 Speaker 2: started offering discounts to capitalize on those crowds, and the 39 00:02:17,600 --> 00:02:20,760 Speaker 2: name and sales went national across the US from the 40 00:02:20,880 --> 00:02:24,560 Speaker 2: eighties onwards. Then, as we know it headed overseas as 41 00:02:24,600 --> 00:02:28,480 Speaker 2: brands started to tap into global markets. It's shifted exponentially 42 00:02:28,520 --> 00:02:31,840 Speaker 2: with the online shopping era. And I've also heard Black 43 00:02:31,880 --> 00:02:35,440 Speaker 2: Friday referred to black Friday because it's the day retailer's 44 00:02:35,440 --> 00:02:38,520 Speaker 2: bottom lines go from red to black. 45 00:02:38,440 --> 00:02:41,080 Speaker 1: And that being because they get rid of so much stock, 46 00:02:41,120 --> 00:02:44,520 Speaker 1: there are so many sales. Yeah, it is insane to 47 00:02:44,560 --> 00:02:48,280 Speaker 1: me that its origins are in Philly at a game. 48 00:02:48,680 --> 00:02:51,399 Speaker 1: I don't even know what it is, and now it's 49 00:02:51,480 --> 00:02:55,600 Speaker 1: everywhere in Australia. How did it go from there to here? 50 00:02:55,720 --> 00:02:57,760 Speaker 1: How did it come to Australia in such force? 51 00:02:57,960 --> 00:03:02,480 Speaker 2: It came to Australia in twenty thirteen when Apple, who 52 00:03:02,520 --> 00:03:05,400 Speaker 2: was a m twenty thirteen. Yeah, Apple was one of 53 00:03:05,480 --> 00:03:08,880 Speaker 2: the first major retailers to offer Black Friday deals here. 54 00:03:09,400 --> 00:03:11,959 Speaker 2: It's obviously only grown since then, and I think it's 55 00:03:12,040 --> 00:03:15,399 Speaker 2: no coincidence that online shopping has boomed since then. Two 56 00:03:16,200 --> 00:03:19,079 Speaker 2: but interestingly in Australia, and this could be why maybe 57 00:03:19,120 --> 00:03:21,120 Speaker 2: we were slower to the uptake. The term was actually 58 00:03:21,240 --> 00:03:24,680 Speaker 2: quite controversial because black Friday had long referred to these 59 00:03:24,800 --> 00:03:28,560 Speaker 2: devastating bushfires in Victoria in nineteen thirty eight and thirty nine, 60 00:03:28,560 --> 00:03:31,520 Speaker 2: which killed at least seventy one people destroyed more than 61 00:03:31,560 --> 00:03:35,240 Speaker 2: one thousand businesses, so people were quite sensitive about using 62 00:03:35,320 --> 00:03:35,760 Speaker 2: that term. 63 00:03:35,920 --> 00:03:39,160 Speaker 1: Yeah, that's so interesting, and while there may have been 64 00:03:39,200 --> 00:03:42,320 Speaker 1: some hesitation, it certainly feels like it's here and it's 65 00:03:42,360 --> 00:03:45,640 Speaker 1: here to stay. Do you have any numbers on how 66 00:03:45,680 --> 00:03:48,320 Speaker 1: big it has actually become here in Australia? 67 00:03:48,640 --> 00:03:52,240 Speaker 2: Big with a capital b zara. The sales that began 68 00:03:52,320 --> 00:03:55,000 Speaker 2: this week are projected to be worth a record six 69 00:03:55,040 --> 00:03:59,160 Speaker 2: point eight billion dollars for the Australian economy. That's an 70 00:03:59,200 --> 00:04:02,880 Speaker 2: increase of four from last year, and almost half of 71 00:04:02,920 --> 00:04:06,800 Speaker 2: Australian retailers now say that Black Friday has overtaken Boxing 72 00:04:06,880 --> 00:04:10,160 Speaker 2: Day as their biggest sales event of the year. That's 73 00:04:10,200 --> 00:04:14,080 Speaker 2: according to some survey data, by zero. And our expectations 74 00:04:14,120 --> 00:04:17,760 Speaker 2: are higher now too. So until recently, an average discount 75 00:04:17,800 --> 00:04:20,200 Speaker 2: of say twenty percent was enough to kind of draw 76 00:04:20,240 --> 00:04:23,760 Speaker 2: our attention, whereas now that's grown to thirty percent. So 77 00:04:23,800 --> 00:04:25,680 Speaker 2: we need to see a sale discount of about thirty 78 00:04:25,680 --> 00:04:28,680 Speaker 2: percent before we feel compelled to participate. 79 00:04:28,760 --> 00:04:30,320 Speaker 1: I will not even look at it if it's under 80 00:04:30,320 --> 00:04:32,039 Speaker 1: thirty perce well, exactly, no wasting my time. 81 00:04:32,279 --> 00:04:35,080 Speaker 2: It feels too underwhelming, and the demand has gotten so 82 00:04:35,279 --> 00:04:38,719 Speaker 2: big here that Australia Post has actually expanded its delivery 83 00:04:38,800 --> 00:04:42,960 Speaker 2: days to keep up. It's reintroduced seven day parcel deliveries 84 00:04:43,000 --> 00:04:45,440 Speaker 2: in metro cities to keep up with this current rush. 85 00:04:45,600 --> 00:04:47,520 Speaker 1: Yeah, and I want to pick up on something you 86 00:04:47,640 --> 00:04:52,120 Speaker 1: just said before about the nature of the sales, because 87 00:04:52,160 --> 00:04:54,360 Speaker 1: off Mike, you and I were talking about the fact 88 00:04:54,480 --> 00:04:56,839 Speaker 1: that we've seen a lot of tiktoks, a lot of 89 00:04:56,880 --> 00:05:01,719 Speaker 1: chatter online about some companies that suggesting they've got really 90 00:05:01,720 --> 00:05:04,040 Speaker 1: big sales, but when you actually look at it, it's 91 00:05:04,080 --> 00:05:06,800 Speaker 1: perhaps not as big as it seems. What do we 92 00:05:06,960 --> 00:05:11,640 Speaker 1: know about what the nature of these sales actually are, Like, 93 00:05:11,800 --> 00:05:12,880 Speaker 1: are they as good as they see? 94 00:05:13,040 --> 00:05:16,560 Speaker 2: Yeah, well, you are right to be skeptical. Consumer Group 95 00:05:16,680 --> 00:05:19,919 Speaker 2: Choice has actually done some digging into sales tactics this 96 00:05:20,000 --> 00:05:24,560 Speaker 2: Black Friday and then found some pretty concerning patterns. One 97 00:05:24,600 --> 00:05:26,599 Speaker 2: of them that I saw they were pushing was to 98 00:05:26,720 --> 00:05:29,039 Speaker 2: be very aware of when you see a big, flashy 99 00:05:29,080 --> 00:05:33,080 Speaker 2: graphic of say, sixty percent off, you might zoom in 100 00:05:33,120 --> 00:05:35,960 Speaker 2: and see there's very fine print inside that sixty that 101 00:05:36,040 --> 00:05:40,359 Speaker 2: says up to sixty percent off the implication sidewide, But 102 00:05:40,480 --> 00:05:44,120 Speaker 2: it's really not so. Choice also said that one of 103 00:05:44,120 --> 00:05:47,280 Speaker 2: the biggest issues is what it's called was slash now 104 00:05:47,360 --> 00:05:50,359 Speaker 2: pricing to make a discount look more impressive, So was 105 00:05:50,360 --> 00:05:53,520 Speaker 2: one hundred dollars now fifty dollars, for example. But Choice 106 00:05:53,600 --> 00:05:56,480 Speaker 2: is found that in many cases that that was price 107 00:05:56,800 --> 00:05:59,760 Speaker 2: is inflated, or the product was never sold at that 108 00:06:00,080 --> 00:06:02,200 Speaker 2: rice or was very temporarily sold at that price, so 109 00:06:02,240 --> 00:06:04,680 Speaker 2: the discount isn't really as good as it appears. 110 00:06:04,800 --> 00:06:06,800 Speaker 1: I saw a girl on TikTok talking about the fact 111 00:06:06,800 --> 00:06:08,919 Speaker 1: that she had had her eye on this T shirt 112 00:06:08,960 --> 00:06:11,960 Speaker 1: for ages very expensive t shirt, i'll add, but she 113 00:06:12,040 --> 00:06:14,120 Speaker 1: said it was one hundred and twenty dollars and she 114 00:06:14,160 --> 00:06:16,200 Speaker 1: was waiting for it to go on sale, and then 115 00:06:16,520 --> 00:06:19,480 Speaker 1: in these Black Friday sales she says it went up 116 00:06:19,520 --> 00:06:21,560 Speaker 1: to or it was marked at one hundred and eighty 117 00:06:22,040 --> 00:06:25,440 Speaker 1: on discount on sale to one hundred and twenty. She's like, 118 00:06:25,640 --> 00:06:27,760 Speaker 1: I know it was one hundred and twenty. I see 119 00:06:27,880 --> 00:06:30,320 Speaker 1: through this, And there's so many comments of people saying, yeah, 120 00:06:30,320 --> 00:06:31,200 Speaker 1: I've seen this everywhere. 121 00:06:31,279 --> 00:06:35,840 Speaker 2: I think it's a very common experience, which is frankly terrifying. 122 00:06:36,080 --> 00:06:36,320 Speaker 1: Yeah. 123 00:06:36,440 --> 00:06:39,920 Speaker 2: Choice also found examples of products that were cheaper at 124 00:06:40,080 --> 00:06:44,000 Speaker 2: other times of the year than during Black Friday sales, 125 00:06:44,040 --> 00:06:46,000 Speaker 2: which I think is an important note too. 126 00:06:46,200 --> 00:06:49,040 Speaker 1: Yeah, that is really interesting, and so the idea that 127 00:06:49,080 --> 00:06:52,240 Speaker 1: these are the best deals you'll find all year might 128 00:06:52,360 --> 00:06:53,440 Speaker 1: not necessarily be. 129 00:06:53,480 --> 00:06:57,040 Speaker 2: True exactly, And this isn't just happening in Australia. The 130 00:06:57,160 --> 00:07:01,680 Speaker 2: UK Consumer Watchdog tracked thousands of products last year and 131 00:07:01,720 --> 00:07:04,880 Speaker 2: found the majority with the same price or cheaper at 132 00:07:04,920 --> 00:07:07,480 Speaker 2: other times of the year. In fact, only two percent 133 00:07:07,520 --> 00:07:11,679 Speaker 2: of products they tracked were genuinely cheapest on Black Friday itself. 134 00:07:11,960 --> 00:07:15,720 Speaker 1: Gosh, I think tracking behaviors here would be so interesting. 135 00:07:15,760 --> 00:07:19,960 Speaker 1: We've like been primed and conditioned to believe everything we 136 00:07:20,000 --> 00:07:20,440 Speaker 1: are sold. 137 00:07:20,600 --> 00:07:23,440 Speaker 2: Oh, the consumer psychology of it all fascinating is a 138 00:07:23,440 --> 00:07:24,400 Speaker 2: whole other podcast. 139 00:07:24,720 --> 00:07:28,240 Speaker 1: It really is. M That is obviously one side of 140 00:07:28,280 --> 00:07:31,400 Speaker 1: the coin. What else has Choice highlighted could be happening here? 141 00:07:31,720 --> 00:07:35,160 Speaker 2: They highlighted this artificial urgency, which we've touched on a 142 00:07:35,200 --> 00:07:38,320 Speaker 2: little bit, but things like a countdown timer when you 143 00:07:38,360 --> 00:07:40,920 Speaker 2: see warnings of limited stock. You know, you put something 144 00:07:40,920 --> 00:07:43,440 Speaker 2: in your cart and it says only two left, hurry 145 00:07:43,880 --> 00:07:47,080 Speaker 2: or sale end soon. Those kinds of messages are really 146 00:07:47,120 --> 00:07:51,040 Speaker 2: designed to pressure you into buying something immediately without properly 147 00:07:51,080 --> 00:07:53,679 Speaker 2: comparing the prices or thinking about whether you actually need 148 00:07:53,680 --> 00:07:56,280 Speaker 2: the item. There's also this issue of what are called 149 00:07:56,360 --> 00:08:01,000 Speaker 2: doorbustered deals. Now, these are heavily advertised products at genuinely 150 00:08:01,080 --> 00:08:04,280 Speaker 2: low prices, but retailers will often have very limited stock, 151 00:08:04,680 --> 00:08:07,520 Speaker 2: so it creates this hype. But the point really isn't 152 00:08:07,600 --> 00:08:10,360 Speaker 2: for retailers to sell those items. They're trying to get 153 00:08:10,400 --> 00:08:12,920 Speaker 2: you in store or onto their websites where you'll hopefully 154 00:08:12,960 --> 00:08:16,520 Speaker 2: buy something else, or more than one thing. Another tactic 155 00:08:16,640 --> 00:08:19,000 Speaker 2: is the bundle deal. You might see, you know, buy 156 00:08:19,040 --> 00:08:22,240 Speaker 2: two get one free or similar offers, so you might 157 00:08:22,280 --> 00:08:25,240 Speaker 2: not actually need three of something. You're not saving any money, 158 00:08:25,280 --> 00:08:27,680 Speaker 2: you're spending more, but you feel like you're getting more. 159 00:08:28,040 --> 00:08:30,600 Speaker 1: Goodness me, I'm just realizing how many of these tactics 160 00:08:30,640 --> 00:08:31,800 Speaker 1: I've fallen victim. 161 00:08:31,520 --> 00:08:33,240 Speaker 2: Too, you and me both. 162 00:08:33,480 --> 00:08:36,480 Speaker 1: Yeah. Anyway, we'll be back with the rest of today's 163 00:08:36,480 --> 00:08:42,280 Speaker 1: deep Dive after a short note from today's sponsor. Okay, 164 00:08:42,280 --> 00:08:45,960 Speaker 1: Sha m I've already highlighted my vulnerabilities here. I am 165 00:08:46,200 --> 00:08:49,000 Speaker 1: not a very savvy shofer, and I imagine that some 166 00:08:49,040 --> 00:08:51,400 Speaker 1: of our listeners might be feeling the same way. Yeah, 167 00:08:51,679 --> 00:08:54,880 Speaker 1: for anyone who is feeling just a bit overwhelmed by 168 00:08:55,320 --> 00:08:59,160 Speaker 1: everything that is going on around Black Friday. Do experts 169 00:08:59,200 --> 00:09:02,040 Speaker 1: have any advance for shoppers about what to do how 170 00:09:02,080 --> 00:09:03,880 Speaker 1: to navigate this period. Yeah. 171 00:09:03,920 --> 00:09:07,080 Speaker 2: I think. First of all, it's not your fault. It's 172 00:09:07,120 --> 00:09:09,720 Speaker 2: not our fault that we are so enticed by these deals. 173 00:09:09,960 --> 00:09:13,120 Speaker 2: They are designed to get us excited and overwhelmed in 174 00:09:13,160 --> 00:09:15,720 Speaker 2: this way to spend money. But there are a few 175 00:09:15,760 --> 00:09:20,560 Speaker 2: practical steps from the experts, such as doing your research. Now. 176 00:09:20,640 --> 00:09:23,520 Speaker 2: That TikTok example you gave Zara is a perfect one, 177 00:09:23,559 --> 00:09:27,480 Speaker 2: because if there's something you're genuinely planning to buy and 178 00:09:27,559 --> 00:09:29,840 Speaker 2: you have tracked it and take a note of prices 179 00:09:29,960 --> 00:09:32,640 Speaker 2: leading up to the sales, you have more of a 180 00:09:32,679 --> 00:09:35,000 Speaker 2: real world sense of the value of the deal you 181 00:09:35,120 --> 00:09:38,160 Speaker 2: might or might not be getting. There are price tracking 182 00:09:38,160 --> 00:09:41,520 Speaker 2: websites or browser extensions that you can install where you 183 00:09:41,559 --> 00:09:44,040 Speaker 2: can see the price history of products, so do a 184 00:09:44,040 --> 00:09:47,439 Speaker 2: little bit of digging there. Second, I know this is hard, 185 00:09:47,679 --> 00:09:50,040 Speaker 2: but set a budget and stick to it. That's the 186 00:09:50,080 --> 00:09:52,440 Speaker 2: advice that comes up time and time again. The whole 187 00:09:52,520 --> 00:09:54,560 Speaker 2: point of these tactics is to get you to spend 188 00:09:54,559 --> 00:09:57,439 Speaker 2: more than you planned, but having a really clear budget 189 00:09:57,480 --> 00:10:01,559 Speaker 2: can help you stay focused and finally read the fine print. 190 00:10:01,800 --> 00:10:05,760 Speaker 2: There are often tricky returns policies around heavily discounted items. 191 00:10:06,000 --> 00:10:09,199 Speaker 2: Some retailers might make it harder to return sale items, 192 00:10:09,200 --> 00:10:11,760 Speaker 2: so you need to know what your rights are in 193 00:10:11,760 --> 00:10:14,520 Speaker 2: that case and ask yourself if you actually need it. 194 00:10:14,679 --> 00:10:17,240 Speaker 2: I know that this doesn't really align with the girl 195 00:10:17,280 --> 00:10:19,400 Speaker 2: math life that we live, but she asked, because something 196 00:10:19,520 --> 00:10:22,160 Speaker 2: is on sale, yeah, doesn't mean you need to buy it. 197 00:10:22,240 --> 00:10:23,959 Speaker 1: Well, I now have a running list on No one 198 00:10:23,960 --> 00:10:25,400 Speaker 1: asks this, but I'm just going to share it. If 199 00:10:25,400 --> 00:10:27,640 Speaker 1: I have a running list on my phone of like 200 00:10:27,760 --> 00:10:30,800 Speaker 1: things I want, and I will just revisit it every month. Yeah, 201 00:10:30,840 --> 00:10:32,839 Speaker 1: the number of things I take off that list because 202 00:10:32,840 --> 00:10:35,120 Speaker 1: I have not thought about it since I first wrote 203 00:10:35,160 --> 00:10:36,960 Speaker 1: it down. Like I'll have a moment where I'm like, oh, 204 00:10:36,960 --> 00:10:39,080 Speaker 1: I need this, then I'll write it on the list, 205 00:10:39,280 --> 00:10:41,400 Speaker 1: and then I only revisit it on a monthly basis, 206 00:10:41,440 --> 00:10:43,640 Speaker 1: and then I realize, no, I in fact didn't need 207 00:10:43,679 --> 00:10:47,000 Speaker 1: that top in four colors. Smith's so funny because in 208 00:10:47,040 --> 00:10:50,120 Speaker 1: the moment, you feel like you need it and then 209 00:10:50,160 --> 00:10:52,840 Speaker 1: when a better time lapses, you realize. 210 00:10:52,480 --> 00:10:54,640 Speaker 2: You actually don't that it is actually incredible advice. 211 00:10:54,760 --> 00:10:56,760 Speaker 1: I'm going to stay it for my discipline and my willpower. 212 00:10:56,840 --> 00:10:59,080 Speaker 2: Something that happens to me if I impulse by is 213 00:10:59,120 --> 00:11:01,040 Speaker 2: I will get something, and then a few months later 214 00:11:01,120 --> 00:11:04,680 Speaker 2: I'll find almost the same version of it somewhere in 215 00:11:04,720 --> 00:11:08,040 Speaker 2: my wardrobe. Like I'm often repeat purchasing and then realizing, 216 00:11:08,040 --> 00:11:11,000 Speaker 2: oh wait, you have basically this dress already. You just 217 00:11:11,000 --> 00:11:11,720 Speaker 2: forgot your own. 218 00:11:12,280 --> 00:11:14,000 Speaker 1: There you go. We are all just the same at 219 00:11:14,040 --> 00:11:15,880 Speaker 1: the end of the day, aren't we am? I do 220 00:11:16,080 --> 00:11:18,880 Speaker 1: just want to end on I guess a local note. 221 00:11:19,000 --> 00:11:22,000 Speaker 1: We've highlighted the fact that it was a US centric 222 00:11:22,040 --> 00:11:25,920 Speaker 1: thing that has now spread globally, including here to Australia. 223 00:11:25,960 --> 00:11:29,760 Speaker 1: How have OZSI retailers responded to Black Friday this year? 224 00:11:30,040 --> 00:11:34,120 Speaker 2: There is a really interesting divide here between major retailers 225 00:11:34,120 --> 00:11:38,000 Speaker 2: and small businesses. So overall, forty four percent of OUSSIE 226 00:11:38,040 --> 00:11:41,440 Speaker 2: retailers are taking part in Black Friday this year. That's 227 00:11:41,480 --> 00:11:43,880 Speaker 2: I thought, yeah, well, same, but it is up three 228 00:11:43,920 --> 00:11:47,240 Speaker 2: percent from last year according to Deloitte. But we've also 229 00:11:47,280 --> 00:11:50,640 Speaker 2: got this zero survey that found less than forty percent 230 00:11:50,720 --> 00:11:54,960 Speaker 2: of small businesses are participating in Black Friday this year. 231 00:11:55,200 --> 00:11:57,839 Speaker 2: That's down from twenty two percent last year, so a 232 00:11:58,040 --> 00:12:01,880 Speaker 2: massive drop for small businesses. Many say that it's because 233 00:12:01,920 --> 00:12:05,079 Speaker 2: they just can't compete with larger retailers who can offer 234 00:12:05,120 --> 00:12:08,240 Speaker 2: all these deep discounts because of their scale, because of 235 00:12:08,280 --> 00:12:11,839 Speaker 2: their inventory and stock. A lot of slow fashion retailers 236 00:12:11,840 --> 00:12:13,839 Speaker 2: you will hear them talking about that. You know, they 237 00:12:13,920 --> 00:12:16,520 Speaker 2: do their best to price their products fairly year round, 238 00:12:16,760 --> 00:12:19,600 Speaker 2: and they don't have the inventory and the resources to 239 00:12:20,120 --> 00:12:22,960 Speaker 2: match these kind of low low prices. So not every 240 00:12:22,960 --> 00:12:25,600 Speaker 2: business is jumping on the bandwagon. Some are quite vocal 241 00:12:25,600 --> 00:12:28,880 Speaker 2: about the pressure of these sales, and I think it's 242 00:12:29,120 --> 00:12:31,440 Speaker 2: it's up to you as an individual, what businesses do 243 00:12:31,480 --> 00:12:34,040 Speaker 2: you want to support and why. Before we wrap up, though, 244 00:12:34,040 --> 00:12:36,640 Speaker 2: I do have a bonus tip for Black Friday, how 245 00:12:36,640 --> 00:12:40,640 Speaker 2: to make lemonade out of your inbox being completely flooded. 246 00:12:41,280 --> 00:12:43,800 Speaker 2: This is the time of year when you can unsubscribe 247 00:12:43,840 --> 00:12:46,560 Speaker 2: from all the retailers you no longer care about. So 248 00:12:46,760 --> 00:12:48,440 Speaker 2: I've been going through as like a little bit of 249 00:12:48,440 --> 00:12:50,880 Speaker 2: a Black Friday mindfulness exercise. 250 00:12:50,960 --> 00:12:53,160 Speaker 1: I have a culling, yeah, waking up every. 251 00:12:52,960 --> 00:12:55,480 Speaker 2: Morning going unsubscribe, unsubscribed, unsubscribed. 252 00:12:55,520 --> 00:12:58,040 Speaker 1: Yeah, and you've just I mean just a really clear 253 00:12:58,040 --> 00:13:02,600 Speaker 1: note tdaight not reachtailer. You stay subscribed to us. Hang 254 00:13:02,640 --> 00:13:07,000 Speaker 1: out however, everyone else gone, get rid of that. Gone, 255 00:13:07,200 --> 00:13:09,680 Speaker 1: And thank you so much for taking us through that, 256 00:13:09,760 --> 00:13:12,840 Speaker 1: and I guess adding some sense to the madness around us. 257 00:13:12,880 --> 00:13:13,600 Speaker 1: So helpful. 258 00:13:13,679 --> 00:13:16,839 Speaker 2: Thank you, look after yourselves out there everyone the crazy world. 259 00:13:17,240 --> 00:13:19,320 Speaker 1: Thank you for joining us for another episode of The 260 00:13:19,360 --> 00:13:22,000 Speaker 1: Daily oz. We'll be back later today with the headlines 261 00:13:22,040 --> 00:13:28,560 Speaker 1: as usual, but until then, have a great day. My 262 00:13:28,679 --> 00:13:31,559 Speaker 1: name is Lily Maddon and I'm a proud Dunda Bungelung 263 00:13:31,679 --> 00:13:36,000 Speaker 1: Caalcutin woman from Gadigol Country. The Daily oz acknowledges that 264 00:13:36,080 --> 00:13:38,520 Speaker 1: this podcast is recorded on the lands of the Gadighl 265 00:13:38,520 --> 00:13:41,880 Speaker 1: people and pays respect to all Aboriginal and Torres Strait 266 00:13:41,920 --> 00:13:44,880 Speaker 1: Island and nations. We pay our respects to the first 267 00:13:44,880 --> 00:13:47,400 Speaker 1: peoples of these countries, both past and present.