1 00:00:01,320 --> 00:00:06,640 Speaker 1: And Amanda jam Nation. Robert Irwin's new campaign TV campaign 2 00:00:06,720 --> 00:00:08,760 Speaker 1: I like it well. Fresh off the back of breaking 3 00:00:08,760 --> 00:00:11,119 Speaker 1: the Internet in his undies, Robert Irwin is one of 4 00:00:11,119 --> 00:00:13,480 Speaker 1: the famous faces behind a new one hundred and thirty 5 00:00:13,480 --> 00:00:18,160 Speaker 1: million dollar campaign aimed at encouraging international travelers to visit Australia. 6 00:00:19,400 --> 00:00:21,520 Speaker 1: Is it a TV campaign? There will be snippets, it's 7 00:00:21,520 --> 00:00:25,280 Speaker 1: probably more social media. It's longer than a normal television campaign. 8 00:00:25,280 --> 00:00:27,600 Speaker 1: They'll be bits chopped up. But this is designed to 9 00:00:27,600 --> 00:00:30,640 Speaker 1: go all around the world and it features a number 10 00:00:30,720 --> 00:00:34,400 Speaker 1: of famous international people who we don't know, but they're 11 00:00:34,400 --> 00:00:37,720 Speaker 1: famous in their own countries. But it tells the story 12 00:00:38,440 --> 00:00:42,440 Speaker 1: of Robert and he's uber enthusiastic. He's absolutely fabulous. He's 13 00:00:42,479 --> 00:00:46,519 Speaker 1: driving through the desert and he comes across a guy 14 00:00:46,560 --> 00:00:49,639 Speaker 1: who's lost his phone that's been taken by an EMU. Yeah, 15 00:00:49,720 --> 00:00:54,360 Speaker 1: I just gone for a frog my phone, but we 16 00:00:54,440 --> 00:00:59,120 Speaker 1: had to go find it, right, So anyway, they drive 17 00:00:59,160 --> 00:01:01,160 Speaker 1: through the sand dunes, blah blah blah. In the midst 18 00:01:01,160 --> 00:01:03,240 Speaker 1: of all that, they come across a variety of people 19 00:01:03,240 --> 00:01:06,479 Speaker 1: in a number of stories. And here's the second part 20 00:01:06,480 --> 00:01:08,880 Speaker 1: of it where they're talking about PAVs and I'll tell 21 00:01:08,920 --> 00:01:18,640 Speaker 1: you who's in this after you've heard it, they call 22 00:01:18,720 --> 00:01:29,000 Speaker 1: it above av Come on, Darling, I know that that 23 00:01:29,080 --> 00:01:32,200 Speaker 1: last voice you hear is Nagella Laws. But previous to that, 24 00:01:32,319 --> 00:01:36,120 Speaker 1: there's a Japanese comedian, there's a Chinese TV host, There's 25 00:01:36,120 --> 00:01:38,520 Speaker 1: an Indian influencer, Sarah tan Duka. Her father is the 26 00:01:38,560 --> 00:01:41,120 Speaker 1: cricketer sache in Town Duoka. So the whole point of 27 00:01:41,160 --> 00:01:44,760 Speaker 1: this is that internationally, this is how we're selling Australia 28 00:01:45,000 --> 00:01:48,720 Speaker 1: with some of their most famous influences. So I mean 29 00:01:48,760 --> 00:01:51,600 Speaker 1: this might make a huge difference. We never know it's 30 00:01:51,640 --> 00:01:55,320 Speaker 1: targeted at all those audiences. So you know, we've had 31 00:01:55,320 --> 00:01:58,080 Speaker 1: a variety of ways we've tried to sell Australia to 32 00:01:58,160 --> 00:02:02,160 Speaker 1: the wax. That's where it all began in nineteen eighty four. 33 00:02:02,640 --> 00:02:05,240 Speaker 1: Come and say good eight, I'll slip an extra shrimp 34 00:02:05,280 --> 00:02:08,120 Speaker 1: on the barbie for you. And what about Lara, Well 35 00:02:08,120 --> 00:02:11,359 Speaker 1: from eighty four we had nothing until two thousand and 36 00:02:11,400 --> 00:02:14,920 Speaker 1: six when this young lady found her way into the 37 00:02:14,960 --> 00:02:18,919 Speaker 1: world fame. So Everyboddy, how are you? That was Scott Morrison. 38 00:02:18,960 --> 00:02:23,400 Speaker 1: He was behind that truth scomo. What about Hemsey? Remember Hemsey. 39 00:02:23,480 --> 00:02:26,880 Speaker 1: This one is in two thousand and eighteen Chris Hemsworth. 40 00:02:26,919 --> 00:02:29,120 Speaker 1: The idea of this was he was playing the son 41 00:02:29,320 --> 00:02:33,520 Speaker 1: of crocodile Dundee. That's not a knife, that's a knife. 42 00:02:34,240 --> 00:02:39,359 Speaker 1: That's me, Brian Dundee. Yeah really yeah yeah. And then 43 00:02:39,600 --> 00:02:42,760 Speaker 1: so that was alongside the famous American actor Danny m McBride. 44 00:02:42,840 --> 00:02:44,480 Speaker 1: So that was that was played at the Super Bowl. 45 00:02:44,639 --> 00:02:47,440 Speaker 1: So that was a major ad. That was twenty eighteen, 46 00:02:47,480 --> 00:02:50,240 Speaker 1: and the next year twenty and nineteen, there was a 47 00:02:50,280 --> 00:02:54,040 Speaker 1: whole campaign called Mate Song headed by Kylie Minogan, had 48 00:02:54,080 --> 00:02:56,160 Speaker 1: warnings telling the Brits to get ready to lose at 49 00:02:56,160 --> 00:02:59,200 Speaker 1: backyard Cricket Thorpey saying grab your cozzies and had Ash 50 00:02:59,200 --> 00:03:04,040 Speaker 1: Barty playing ten. Twenty nineteen Unfortunately wasn't incredibly successful because 51 00:03:04,200 --> 00:03:08,239 Speaker 1: the cusp of COVID. I barely remember this one. This 52 00:03:08,360 --> 00:03:21,240 Speaker 1: year's been tough and confusing. The progresses well at glacial pace. Sorry. Yeah, 53 00:03:21,560 --> 00:03:23,839 Speaker 1: was at the end of I've lost I've lost years 54 00:03:23,880 --> 00:03:26,120 Speaker 1: in there was twenty nineteen the end of the pandemic 55 00:03:26,320 --> 00:03:28,720 Speaker 1: numbers we didn't even know about it. The biggest thing 56 00:03:28,720 --> 00:03:31,160 Speaker 1: we had in twenty nineteen was nail a fight. What's 57 00:03:31,200 --> 00:03:33,520 Speaker 1: called needles in strawberries? Well, then why she's saying it's 58 00:03:33,520 --> 00:03:39,320 Speaker 1: been hard and confusing, Kylie needles and strawberries? And what 59 00:03:39,400 --> 00:03:42,640 Speaker 1: about this one? Here? I discovered the formula the splitting 60 00:03:42,680 --> 00:03:45,480 Speaker 1: beer Adams. I saw that that was just young Ironstein. 61 00:03:45,560 --> 00:03:50,080 Speaker 1: You're obsessed. Well, good luck to us. Let's get let's 62 00:03:50,320 --> 00:03:50,720 Speaker 1: do it.