1 00:00:00,120 --> 00:00:02,639 Speaker 1: Well, a real change of pace. We've had so much 2 00:00:02,720 --> 00:00:05,440 Speaker 1: news so far this morning, but there's some really great 3 00:00:05,440 --> 00:00:09,240 Speaker 1: stuff happening when it comes to tourism and Destination in Tea. 4 00:00:09,280 --> 00:00:12,640 Speaker 1: A new week long tourism initiative. It's kicking off in 5 00:00:12,720 --> 00:00:16,040 Speaker 1: November and it's going to bring together businesses, government and 6 00:00:16,160 --> 00:00:19,680 Speaker 1: key stakeholders from across the tourism sector. It will be 7 00:00:19,840 --> 00:00:24,520 Speaker 1: part forum, part conference, and it presents unique workshops to 8 00:00:24,560 --> 00:00:28,240 Speaker 1: create a high impact program where the industry can learn 9 00:00:28,280 --> 00:00:30,920 Speaker 1: and share with each other. Now joining us on the 10 00:00:31,000 --> 00:00:34,120 Speaker 1: line to tell us more is Tourism and Tee Senior 11 00:00:34,159 --> 00:00:39,040 Speaker 1: Director of Tourism Business Development, Leanne Paige. Good morning to Leanne. 12 00:00:39,800 --> 00:00:40,760 Speaker 2: Good morning Katie. 13 00:00:40,840 --> 00:00:43,040 Speaker 1: Lovely to have you on the show. New Leane. Can 14 00:00:43,040 --> 00:00:45,800 Speaker 1: you tell us what's different about this event compared to 15 00:00:45,840 --> 00:00:48,279 Speaker 1: some of the past tourism conferences that we've had here 16 00:00:48,320 --> 00:00:49,360 Speaker 1: in the Northern Territory. 17 00:00:50,200 --> 00:00:53,479 Speaker 2: Yeah, we're really excited to bring Destination and Tea to life. 18 00:00:53,600 --> 00:00:55,800 Speaker 2: It's going to be a week for the tourism, events 19 00:00:55,800 --> 00:00:59,720 Speaker 2: and hospitality industry with lots of sessions to spark inspiration, 20 00:01:00,040 --> 00:01:03,640 Speaker 2: share insights, connect, collaborate and of course we finished the 21 00:01:03,640 --> 00:01:06,720 Speaker 2: week with a big celebration of the Broger Awards. In 22 00:01:06,760 --> 00:01:09,720 Speaker 2: the past, we've had the conferences early in the year 23 00:01:09,840 --> 00:01:11,880 Speaker 2: in sibrary and then had Brogers at the end of 24 00:01:11,920 --> 00:01:13,880 Speaker 2: the year. So we're packaging it up into it. You 25 00:01:13,920 --> 00:01:14,679 Speaker 2: can't miss week. 26 00:01:14,920 --> 00:01:16,680 Speaker 1: Yeah, right, and how come you've sort of made that 27 00:01:16,760 --> 00:01:18,800 Speaker 1: decision to put everything together. 28 00:01:20,200 --> 00:01:23,200 Speaker 2: It's really driving that got to be in your calendar moments. 29 00:01:23,319 --> 00:01:25,759 Speaker 2: I think it's tough for business to get away from 30 00:01:25,840 --> 00:01:28,480 Speaker 2: there every day. This is more than one reason to 31 00:01:28,520 --> 00:01:31,440 Speaker 2: come together, and it also provides us an opportunity to 32 00:01:31,520 --> 00:01:35,400 Speaker 2: expand the conference sessions. So we've got more speakers, more insights, 33 00:01:35,440 --> 00:01:36,800 Speaker 2: more learnings than ever before. 34 00:01:37,120 --> 00:01:39,759 Speaker 1: Now, tell me I know that you know for small 35 00:01:39,959 --> 00:01:44,080 Speaker 1: small tourism operators or other you know, larger tourism operators, 36 00:01:44,080 --> 00:01:46,880 Speaker 1: they might be struggling a bit still post COVID and 37 00:01:47,280 --> 00:01:49,480 Speaker 1: with some of the cost of living pressures that we've 38 00:01:49,640 --> 00:01:52,520 Speaker 1: had over the years. You know, what is your hope 39 00:01:52,520 --> 00:01:54,960 Speaker 1: for them in terms of some of the tangible outcomes 40 00:01:55,000 --> 00:01:58,080 Speaker 1: from this event and from this week long event. 41 00:01:59,120 --> 00:02:01,800 Speaker 2: Yeah, we've added in some new elements, such as these 42 00:02:01,800 --> 00:02:05,880 Speaker 2: sector sessions in particular where they really hands on interactive 43 00:02:05,920 --> 00:02:09,840 Speaker 2: sessions talking to people working in particular sectors that businesses 44 00:02:09,919 --> 00:02:12,720 Speaker 2: might not have leaned into yet, and sparking ideas of 45 00:02:12,800 --> 00:02:15,639 Speaker 2: other ways that they can drive demand within their own business. 46 00:02:15,960 --> 00:02:18,240 Speaker 1: I know that the program's also going to include some 47 00:02:18,360 --> 00:02:22,680 Speaker 1: sessions on things like military tourism crews and even domestic education. 48 00:02:23,080 --> 00:02:25,120 Speaker 1: I mean, are they areas that we're sort of hoping 49 00:02:25,160 --> 00:02:26,560 Speaker 1: to tap further into. 50 00:02:27,720 --> 00:02:30,880 Speaker 2: Absolutely, that's exactly. So We've got a morning on Wednesday, 51 00:02:30,919 --> 00:02:34,480 Speaker 2: the fifth of November, just one hour short sessions understanding 52 00:02:34,480 --> 00:02:38,040 Speaker 2: those bite size kind of takeaways and talking to businesses 53 00:02:38,080 --> 00:02:41,120 Speaker 2: that are leaning into those sectors, understanding how that might 54 00:02:41,160 --> 00:02:43,680 Speaker 2: work for you picking one or jumping on the big 55 00:02:43,720 --> 00:02:45,560 Speaker 2: bus for the morning with a group a bunch of 56 00:02:45,600 --> 00:02:47,959 Speaker 2: other industry people and getting amongst all of them. 57 00:02:48,240 --> 00:02:50,520 Speaker 1: I mean, even things like our military tourism. And I 58 00:02:50,520 --> 00:02:53,160 Speaker 1: know we've got some fantastic operators that really focus on that. 59 00:02:53,240 --> 00:02:56,440 Speaker 1: But we have just got such a rich history when 60 00:02:56,520 --> 00:03:01,920 Speaker 1: it comes to, you know, to defense and our military history, 61 00:03:01,960 --> 00:03:02,320 Speaker 1: don't we? 62 00:03:03,280 --> 00:03:06,200 Speaker 2: Absolutely? And I think there's some exciting opportunities coming up 63 00:03:06,200 --> 00:03:09,360 Speaker 2: around promotions in that space. We'll be talking about a 64 00:03:09,440 --> 00:03:12,280 Speaker 2: new AI trip planner which industry can get involved with 65 00:03:12,600 --> 00:03:14,959 Speaker 2: and we'll drive visitors directly to their businesses. 66 00:03:15,040 --> 00:03:17,480 Speaker 1: Yeah, right, so use a bit of AI to work 67 00:03:17,520 --> 00:03:19,480 Speaker 1: out where you're where you're maybe going to go when 68 00:03:19,480 --> 00:03:20,400 Speaker 1: you go on holidays. 69 00:03:20,919 --> 00:03:21,600 Speaker 2: Absolutely. 70 00:03:21,720 --> 00:03:23,880 Speaker 1: Yeah, It's interesting, isn't it the way in which I 71 00:03:23,960 --> 00:03:28,440 Speaker 1: suppose aism being utilized across so many different fields to 72 00:03:28,560 --> 00:03:31,200 Speaker 1: sort of streamline different things. But I had never really 73 00:03:31,200 --> 00:03:33,440 Speaker 1: thought of it from like a tourism perspective. 74 00:03:34,440 --> 00:03:37,040 Speaker 2: If that's certainly something that's playing a big role in 75 00:03:37,080 --> 00:03:40,000 Speaker 2: the tourism sector. And actually one of the sessions will 76 00:03:40,000 --> 00:03:43,240 Speaker 2: have on the Friday conference will be a demystifying AI 77 00:03:43,320 --> 00:03:46,680 Speaker 2: session with Lucio Rubiro and I think you know, there's 78 00:03:46,720 --> 00:03:48,680 Speaker 2: a lot of clutter, there's a lot of conversations around 79 00:03:48,680 --> 00:03:50,840 Speaker 2: AI and what does it actually mean for my business? 80 00:03:50,880 --> 00:03:52,120 Speaker 2: And this will help break through that. 81 00:03:52,400 --> 00:03:54,440 Speaker 1: Hey, before I let you go, I mean you touched 82 00:03:54,440 --> 00:03:56,760 Speaker 1: on this. Obviously, the broader awards are going to wrap 83 00:03:56,840 --> 00:03:59,400 Speaker 1: up the week. How are you making sure that you 84 00:03:59,400 --> 00:04:03,400 Speaker 1: know that wreck ignition of industry excellence translates into broader 85 00:04:03,440 --> 00:04:06,680 Speaker 1: support I guess and visibility for those operators it might 86 00:04:06,720 --> 00:04:09,080 Speaker 1: be you know, doing the hard yards in some of 87 00:04:09,120 --> 00:04:13,200 Speaker 1: the lesser known parts of the Northern Territory absolutely so. 88 00:04:13,240 --> 00:04:15,280 Speaker 2: As theme for the Brogger Awards this year is a 89 00:04:15,360 --> 00:04:18,159 Speaker 2: sense of place and that's really leaning into the people 90 00:04:18,160 --> 00:04:21,640 Speaker 2: in their industry and their regional destinations. So you'll see 91 00:04:21,720 --> 00:04:24,640 Speaker 2: lots of fun activations but also some unique ways that 92 00:04:24,680 --> 00:04:28,000 Speaker 2: we're profiling businesses both there are enter through the wards 93 00:04:28,040 --> 00:04:29,960 Speaker 2: but also through a Northern Territory industry. 94 00:04:30,080 --> 00:04:33,680 Speaker 1: Well Tourism and Tee Senior Director of Tourism Business Development 95 00:04:34,120 --> 00:04:36,320 Speaker 1: Lea and Page lovely to speak to you this morning. 96 00:04:36,320 --> 00:04:38,039 Speaker 1: It sounds like it's going to be a cracker week 97 00:04:38,080 --> 00:04:40,560 Speaker 1: and I bet you guys are going to be very busy. 98 00:04:40,920 --> 00:04:43,919 Speaker 2: Very busy. Absolutely don't miss it and please jump on 99 00:04:44,320 --> 00:04:47,640 Speaker 2: Thurismant dot dot com, do au and register your tickets now. 100 00:04:47,800 --> 00:04:50,240 Speaker 1: Thanks so much, Lee and lovely to catch up with you.