1 00:00:00,200 --> 00:00:03,160 Speaker 1: This is Outspoken. The podcast is not afraid to say 2 00:00:03,360 --> 00:00:06,640 Speaker 1: exactly what you're thinking. Our names are Amy kay and 3 00:00:06,680 --> 00:00:10,520 Speaker 1: Sophie Torba. We're identical triplets, but we often don't have 4 00:00:10,600 --> 00:00:15,680 Speaker 1: identical opinions, so sometimes things can get heated. Outspoken covers 5 00:00:15,720 --> 00:00:20,880 Speaker 1: all things reality TV, influencers, entertainment, and issues facing women. 6 00:00:21,400 --> 00:00:22,840 Speaker 2: That is so fatch. 7 00:00:23,320 --> 00:00:28,000 Speaker 1: Thank you, Hello, and welcome to Outspoken, your dose of 8 00:00:28,040 --> 00:00:31,200 Speaker 1: the hottest influencer and pop culture news twice a week. 9 00:00:31,360 --> 00:00:34,320 Speaker 1: On today's show, we discussed by You'll be seeing considerably 10 00:00:34,360 --> 00:00:38,240 Speaker 1: fewer sponsored health products on your Instagram feed, Plus Kayla 11 00:00:38,320 --> 00:00:41,920 Speaker 1: Astinas's x steps down from their fitness empire, and the 12 00:00:42,000 --> 00:00:47,080 Speaker 1: telltale scigence influencers are paying for their YouTube engagement. But first, 13 00:00:47,159 --> 00:00:50,440 Speaker 1: a post by fast fashion brand White Fox Boutique has 14 00:00:50,520 --> 00:00:53,680 Speaker 1: us questioning whether some fashion trends have gone past the 15 00:00:53,760 --> 00:00:57,360 Speaker 1: point of ridiculous. Now. Over the weekend, the Aussie Bass 16 00:00:57,440 --> 00:00:59,880 Speaker 1: brand posted a reel of a model going on what 17 00:01:00,120 --> 00:01:03,320 Speaker 1: they described as a hot Girl walk and apparently the 18 00:01:03,360 --> 00:01:07,399 Speaker 1: outfit in question was hot Girl approved by the brand. Now, 19 00:01:07,400 --> 00:01:10,199 Speaker 1: there is definitely a lot to unpack with that caption alone, 20 00:01:10,280 --> 00:01:13,440 Speaker 1: but shockingly, it was the outfit in question, which caught 21 00:01:13,520 --> 00:01:17,640 Speaker 1: our attention. So the model was wearing high waisted tights 22 00:01:17,920 --> 00:01:21,280 Speaker 1: and a crop top, which sounds like a pretty normal outfit. However, 23 00:01:21,360 --> 00:01:23,880 Speaker 1: it was topped off with a matching T shirt that 24 00:01:24,040 --> 00:01:27,360 Speaker 1: was only pulled down halfway so to paint the picture. 25 00:01:27,480 --> 00:01:30,119 Speaker 1: The T shirt had made its way over the model's head, 26 00:01:30,480 --> 00:01:34,039 Speaker 1: but was only pulled down halfway over her body, so 27 00:01:34,080 --> 00:01:37,600 Speaker 1: the majority of her crop top and breasts was still exposed. 28 00:01:37,840 --> 00:01:40,360 Speaker 1: And many women in our community have joked that this 29 00:01:40,440 --> 00:01:43,440 Speaker 1: is what they look like when they're breastfeeding. Well, it 30 00:01:43,480 --> 00:01:45,720 Speaker 1: actually reminded me on me and girls when they go 31 00:01:45,800 --> 00:01:49,280 Speaker 1: and cut the boobs out of Regina George's singlet and 32 00:01:49,280 --> 00:01:52,040 Speaker 1: then everyone starts sporting the look to show off their bras, 33 00:01:52,560 --> 00:01:55,320 Speaker 1: and I just didn't get it. I was like, have 34 00:01:55,440 --> 00:01:58,280 Speaker 1: they actually tucked the T shirt up like that? Or 35 00:01:58,320 --> 00:02:01,080 Speaker 1: are they selling T shirts with I mean, I will 36 00:02:01,120 --> 00:02:03,080 Speaker 1: not be buying one of them. Well, it seems that 37 00:02:03,120 --> 00:02:07,240 Speaker 1: white Fox's followers were also perplexed by this outfit. One wrote, 38 00:02:07,280 --> 00:02:09,919 Speaker 1: tell me this is not how we're wearing T shirts now. 39 00:02:09,960 --> 00:02:12,440 Speaker 1: Another said sometimes when I eat too much, I also 40 00:02:12,440 --> 00:02:14,800 Speaker 1: get tired and just write it out Winnar the booster, 41 00:02:15,280 --> 00:02:17,240 Speaker 1: whilst another said, I think you forgot to pull your 42 00:02:17,240 --> 00:02:19,680 Speaker 1: shirt down. Surely it's more effort to keep it up 43 00:02:19,800 --> 00:02:22,200 Speaker 1: like that than it is to wear it normally. I 44 00:02:22,200 --> 00:02:23,880 Speaker 1: thought it was bad enough that crop tops. You know, 45 00:02:23,880 --> 00:02:26,080 Speaker 1: I've seen all those memes with women of a certain 46 00:02:26,120 --> 00:02:28,280 Speaker 1: age asking where the rest of their T shirt is, 47 00:02:28,320 --> 00:02:31,280 Speaker 1: and I, for one will be agreeing with this. I mean, okay, 48 00:02:31,600 --> 00:02:33,920 Speaker 1: I'm getting crop tops now. I will wear them, and 49 00:02:34,120 --> 00:02:36,880 Speaker 1: especially with high waisted jeans. However, I will not be 50 00:02:36,960 --> 00:02:40,600 Speaker 1: showing from my bra right down to my pant line off. 51 00:02:40,600 --> 00:02:42,359 Speaker 1: I I just don't want to do it. The thing 52 00:02:42,400 --> 00:02:44,720 Speaker 1: that I'm just so confused about with this look is 53 00:02:44,760 --> 00:02:48,040 Speaker 1: that it's not even functional as someone as one of 54 00:02:48,040 --> 00:02:50,600 Speaker 1: the commenters said, it's more effort to have this T 55 00:02:50,760 --> 00:02:53,760 Speaker 1: shirt up by your boobs. It doesn't look particularly comfortable either. 56 00:02:54,040 --> 00:02:56,799 Speaker 1: It's also not very sun smart, and I definitely don't 57 00:02:56,880 --> 00:03:00,680 Speaker 1: think that I will be rocking this outfit. Get is 58 00:03:00,760 --> 00:03:02,880 Speaker 1: why not just wear the sports bra by itself? Like, 59 00:03:02,919 --> 00:03:05,080 Speaker 1: what is the purpose of the other material? It doesn't 60 00:03:05,080 --> 00:03:07,680 Speaker 1: even go past I do wonder what men think about 61 00:03:07,680 --> 00:03:10,040 Speaker 1: this trend. The thing is, I feel like if you're 62 00:03:10,160 --> 00:03:12,960 Speaker 1: very fashioned forward. You're actually dressing for other women, not 63 00:03:13,160 --> 00:03:15,920 Speaker 1: men's approval. So I don't really think men are going 64 00:03:15,960 --> 00:03:17,880 Speaker 1: to get this trend at all. But I don't think 65 00:03:17,919 --> 00:03:20,680 Speaker 1: that that's why women are wearing this outfit. You can't 66 00:03:20,720 --> 00:03:23,079 Speaker 1: say that this isn't for men. It really plays into 67 00:03:23,160 --> 00:03:25,200 Speaker 1: the male gaze. I mean, the woman hasn't got a 68 00:03:25,240 --> 00:03:27,520 Speaker 1: T shirt pulled over her bra. Before we move on, 69 00:03:27,639 --> 00:03:29,720 Speaker 1: I just want to go back to the caption because 70 00:03:29,760 --> 00:03:33,720 Speaker 1: I found that whole hot girl approved comment really gross. 71 00:03:33,760 --> 00:03:35,720 Speaker 1: And I know that when I go on a walk, 72 00:03:35,840 --> 00:03:39,120 Speaker 1: I definitely don't look hot girl approved. I'm usually in 73 00:03:39,200 --> 00:03:41,920 Speaker 1: really grotty active wear with messy hair, and I don't 74 00:03:41,960 --> 00:03:44,280 Speaker 1: generally don't give a shit about what I look like. 75 00:03:44,360 --> 00:03:46,560 Speaker 1: So I mean, I definitely don't think that I'm the 76 00:03:46,560 --> 00:03:49,680 Speaker 1: demographic they're going for. But what do you guys think 77 00:03:49,720 --> 00:03:52,480 Speaker 1: about the whole hot girl approved comment. I'm not a 78 00:03:52,520 --> 00:03:54,280 Speaker 1: fan of it at all. We've spoken about it on 79 00:03:54,320 --> 00:03:56,840 Speaker 1: the podcast before. And you have to fit into a 80 00:03:57,040 --> 00:04:00,640 Speaker 1: very niche category in order to be consider a part 81 00:04:00,840 --> 00:04:03,400 Speaker 1: of this hot girl trend, and generally it's someone who 82 00:04:03,480 --> 00:04:05,560 Speaker 1: is white and thin, and I just think that is 83 00:04:05,760 --> 00:04:09,160 Speaker 1: totally not inclusive at all and not really a good 84 00:04:09,160 --> 00:04:09,960 Speaker 1: thing to be pushing. 85 00:04:10,080 --> 00:04:14,000 Speaker 2: Oh my fucking god. No, I just cut an email 86 00:04:14,360 --> 00:04:19,320 Speaker 2: from Scanlon and Theatore. Oh my god, with Hajamebes fans 87 00:04:19,360 --> 00:04:21,880 Speaker 2: you well. After reading a cv in researching your Instagram, 88 00:04:21,920 --> 00:04:24,680 Speaker 2: teest talk and podcast. We're impressed with your unique sens 89 00:04:24,760 --> 00:04:27,640 Speaker 2: is style, confidence of charisma and your knowledge of fashion. 90 00:04:27,800 --> 00:04:30,320 Speaker 2: We believe you'll be a strong asset to a retail 91 00:04:30,400 --> 00:04:32,840 Speaker 2: team here in the Double Bay store and would love 92 00:04:32,880 --> 00:04:35,560 Speaker 2: to offer you a full time position. If you're interested, 93 00:04:35,600 --> 00:04:38,520 Speaker 2: let's set up a call to discuss your salary. What 94 00:04:38,760 --> 00:04:40,800 Speaker 2: the actual freakin' fuck. 95 00:04:41,400 --> 00:04:45,080 Speaker 1: The Therapeutic Goods Administrator's new advertising code is set to 96 00:04:45,200 --> 00:04:49,240 Speaker 1: rock the influencer world. Under the new guidelines, influences can 97 00:04:49,279 --> 00:04:52,840 Speaker 1: no longer be paid to provide their testimonials when advertising 98 00:04:52,920 --> 00:04:56,680 Speaker 1: health products. Influencers and brands have until the thirtieth of 99 00:04:56,760 --> 00:04:59,839 Speaker 1: June to ensure they understand and adhere to the new 100 00:05:00,120 --> 00:05:03,479 Speaker 1: rules now. The Australian first shared this news on the weekend, 101 00:05:03,600 --> 00:05:06,760 Speaker 1: which has caused a lot of discussion and questions, So 102 00:05:06,800 --> 00:05:08,839 Speaker 1: we thought we'd do a bit of an explainer before 103 00:05:08,880 --> 00:05:12,960 Speaker 1: we get into what we think about the rules now. Firstly, Kate, 104 00:05:13,000 --> 00:05:15,920 Speaker 1: there seems to be some confusion around exactly what this 105 00:05:16,080 --> 00:05:19,359 Speaker 1: rule means for influencers. Yeah, so initially it seemed like 106 00:05:19,480 --> 00:05:22,960 Speaker 1: influencers weren't allowed to advertise certain health products at all, 107 00:05:23,040 --> 00:05:25,520 Speaker 1: but that is not the case. So the new rules 108 00:05:25,560 --> 00:05:28,719 Speaker 1: won't stop influencers from working with health product brands, but 109 00:05:28,760 --> 00:05:31,240 Speaker 1: they will only be able to speak about the product's 110 00:05:31,279 --> 00:05:34,240 Speaker 1: approved use and claims, and when they do so, they 111 00:05:34,320 --> 00:05:38,479 Speaker 1: must also clearly label it as advertising. So essentially, these 112 00:05:38,480 --> 00:05:40,800 Speaker 1: sorts of ads will be very obvious and there's not 113 00:05:40,839 --> 00:05:44,520 Speaker 1: going to be any issues around influencers making misleading claims 114 00:05:44,560 --> 00:05:47,479 Speaker 1: about the product. Now. What the rule does do, though, 115 00:05:47,600 --> 00:05:50,440 Speaker 1: is it stops influencers from being paid to provide their 116 00:05:50,480 --> 00:05:54,400 Speaker 1: personal experience and testimonials on products, and it's important to 117 00:05:54,440 --> 00:05:58,160 Speaker 1: note that payment includes money, gifts, or other freebies. Now, 118 00:05:58,240 --> 00:06:00,920 Speaker 1: influencers will be welcome to share their time testimonials, but 119 00:06:01,000 --> 00:06:03,360 Speaker 1: can only do so if they buy the product themselves 120 00:06:03,360 --> 00:06:07,400 Speaker 1: and gain nothing in return. That is absolutely huge for 121 00:06:07,440 --> 00:06:10,480 Speaker 1: the influencer space because despite the fact that they can 122 00:06:10,640 --> 00:06:13,960 Speaker 1: still engage with ads if they stick to very much 123 00:06:14,000 --> 00:06:17,680 Speaker 1: a vanilla explainer of what the products are, that's not 124 00:06:17,760 --> 00:06:21,760 Speaker 1: what consumers want. Consumers look for influencers to provide a 125 00:06:21,920 --> 00:06:25,560 Speaker 1: review and what they deem to be a genuine testimonial 126 00:06:25,600 --> 00:06:28,440 Speaker 1: of the brand. Obviously, it's not necessarily going to be 127 00:06:28,520 --> 00:06:32,000 Speaker 1: genuine because there is money exchanging hands, but those sort 128 00:06:32,000 --> 00:06:35,360 Speaker 1: of reviews are at the heart of influencer culture and 129 00:06:35,400 --> 00:06:38,919 Speaker 1: what influencers do. That's what they create their content around. 130 00:06:39,360 --> 00:06:41,400 Speaker 1: See I personally think that this would have been bigger 131 00:06:41,440 --> 00:06:44,640 Speaker 1: news back in twenty fourteen when influencers were at the 132 00:06:44,680 --> 00:06:48,240 Speaker 1: top of their game. People really loved influences, They really 133 00:06:48,279 --> 00:06:50,800 Speaker 1: took on board what they said, and there was more 134 00:06:50,880 --> 00:06:54,359 Speaker 1: authenticity around these reviews. However, these days, I think people 135 00:06:54,360 --> 00:06:57,000 Speaker 1: can tell the difference between something that is genuine and 136 00:06:57,000 --> 00:07:00,200 Speaker 1: something that is paid for, particularly when influencers now have 137 00:07:00,240 --> 00:07:02,400 Speaker 1: to say whether it is or is not an AD 138 00:07:02,520 --> 00:07:05,680 Speaker 1: when they are talking about products. So while I do 139 00:07:05,800 --> 00:07:08,599 Speaker 1: think yes, this is big news, I do think that 140 00:07:08,640 --> 00:07:11,360 Speaker 1: there are loopholes where influencers will still be able to 141 00:07:11,400 --> 00:07:14,720 Speaker 1: sprute products. They just have to very much stay within 142 00:07:14,800 --> 00:07:16,640 Speaker 1: the guide. I feel like people are going to tune 143 00:07:16,640 --> 00:07:19,559 Speaker 1: out even more from that type of advertising though, because 144 00:07:19,560 --> 00:07:21,520 Speaker 1: it just reminds me of the ads you see on 145 00:07:21,640 --> 00:07:24,000 Speaker 1: TV when you sort of walk out of the room 146 00:07:24,080 --> 00:07:25,560 Speaker 1: so you don't have to watch them. I feel like 147 00:07:25,600 --> 00:07:28,000 Speaker 1: we're going to tune out even more and it is 148 00:07:28,080 --> 00:07:31,160 Speaker 1: going to give influences less power. But I do think 149 00:07:31,200 --> 00:07:34,560 Speaker 1: it is helpful, particularly in the space where it's really 150 00:07:34,600 --> 00:07:38,280 Speaker 1: important to have the correct messaging going out about health 151 00:07:38,320 --> 00:07:41,040 Speaker 1: and wellness products. I think it is a really positive 152 00:07:41,120 --> 00:07:44,160 Speaker 1: move because there's so much misinformation in that space and 153 00:07:44,200 --> 00:07:47,200 Speaker 1: it's so dangerous. Yeah. Well, the TGA said that the 154 00:07:47,280 --> 00:07:50,120 Speaker 1: changes were made because therapeutic goods should be chosen on 155 00:07:50,160 --> 00:07:52,920 Speaker 1: the basis of clinical need and not through the persuasion 156 00:07:52,920 --> 00:07:56,040 Speaker 1: of influencers, and the new code has made it very 157 00:07:56,080 --> 00:07:59,080 Speaker 1: clear to advertisers of therapeutic goods that they must not 158 00:07:59,240 --> 00:08:02,600 Speaker 1: engage influence is to provide testimonials. So it's going to 159 00:08:02,600 --> 00:08:06,240 Speaker 1: be really interesting to see how things go on June thirtieth, 160 00:08:06,360 --> 00:08:09,239 Speaker 1: when this is not allowed again. I think it's important 161 00:08:09,240 --> 00:08:11,440 Speaker 1: to have a look at the products that are covered 162 00:08:11,480 --> 00:08:14,360 Speaker 1: by the rules, so influencers will not be able to 163 00:08:14,560 --> 00:08:19,480 Speaker 1: give their testimonials on vitamins, supplements, protein powders, and skin 164 00:08:19,560 --> 00:08:23,280 Speaker 1: products that make therapeutic claims. So these include acne related 165 00:08:23,320 --> 00:08:26,760 Speaker 1: products or anti aging products. They also can't give their 166 00:08:26,800 --> 00:08:31,320 Speaker 1: personal testimonials on skin lightning products, sunscreens, and general health 167 00:08:31,360 --> 00:08:34,800 Speaker 1: products and medicines. Now, I think it's this whole sunscreen 168 00:08:34,960 --> 00:08:37,520 Speaker 1: aspect that has got a lot of people upset because I, 169 00:08:37,640 --> 00:08:39,560 Speaker 1: for one, think that the rules are great, but I 170 00:08:39,679 --> 00:08:43,480 Speaker 1: don't think that they should apply to suncream. That's so true, Kate, 171 00:08:43,520 --> 00:08:45,360 Speaker 1: because in the past couple of years, I feel like 172 00:08:45,400 --> 00:08:48,200 Speaker 1: we've seen this dramatic switch and people have been talking 173 00:08:48,200 --> 00:08:51,400 Speaker 1: more about sunscreen. We've seen our favorite influencers talking about 174 00:08:51,640 --> 00:08:55,080 Speaker 1: the need to wear sunscreen and making it cool, and 175 00:08:55,120 --> 00:08:57,080 Speaker 1: I think it's really sad that we're going to lose 176 00:08:57,120 --> 00:09:00,840 Speaker 1: that because that's one positive thing that influences can provide 177 00:09:00,880 --> 00:09:04,520 Speaker 1: a huge influence over well. Cotney Mangen, who is a 178 00:09:04,559 --> 00:09:08,839 Speaker 1: sunsafe advocate and has fought melanoma four times, said, I'm 179 00:09:08,920 --> 00:09:11,960 Speaker 1: extremely disappointed to see that sunscreen was included in the 180 00:09:12,000 --> 00:09:15,880 Speaker 1: list of products. However, products like tanning accelerators and tanning 181 00:09:15,880 --> 00:09:19,800 Speaker 1: oils were not. I believe any discussion, paid or unpaid 182 00:09:19,840 --> 00:09:23,160 Speaker 1: around sunscreen will help save lives, and that's the bottom 183 00:09:23,160 --> 00:09:25,199 Speaker 1: line for me. I do not think that there are 184 00:09:25,200 --> 00:09:28,240 Speaker 1: any negatives to talking about wearing sunscreen and that it's 185 00:09:28,280 --> 00:09:32,000 Speaker 1: only positive. There are already so many strict rules around 186 00:09:32,000 --> 00:09:34,600 Speaker 1: when a company can even make a product that's a sunscreen, 187 00:09:34,840 --> 00:09:37,520 Speaker 1: and then there are already so many guidelines around what 188 00:09:37,559 --> 00:09:39,800 Speaker 1: you can and can't say when you are promoting a 189 00:09:39,840 --> 00:09:42,760 Speaker 1: sunscreen already, so to make it even more difficult I 190 00:09:42,760 --> 00:09:45,280 Speaker 1: think will be harmful because people won't be talking about 191 00:09:45,280 --> 00:09:47,800 Speaker 1: wearing sunscreen as much as they should and we should 192 00:09:47,840 --> 00:09:50,520 Speaker 1: all be screaming it from the bloody rooftops. She went 193 00:09:50,559 --> 00:09:52,920 Speaker 1: on to say, if it takes influences getting paid to 194 00:09:52,960 --> 00:09:55,680 Speaker 1: talk about sunscreen, then I don't care what it takes, 195 00:09:55,880 --> 00:09:58,199 Speaker 1: as long as people are talking about it. And if 196 00:09:58,200 --> 00:10:00,800 Speaker 1: this therefore means that sunscreen w doon't be promoted and 197 00:10:00,880 --> 00:10:03,400 Speaker 1: discussed as much, that just breaks my heart because there 198 00:10:03,400 --> 00:10:07,160 Speaker 1: will be real life consequences for that discussion not happening. 199 00:10:07,400 --> 00:10:09,560 Speaker 1: Courtney has absolutely hit the nail on the head here 200 00:10:09,600 --> 00:10:13,800 Speaker 1: because the TGA strictly regulates the manufacturing of sunscreen in 201 00:10:13,840 --> 00:10:18,360 Speaker 1: Australia and those rules are amongst the strictest in the world. Okay, 202 00:10:18,480 --> 00:10:21,920 Speaker 1: some people are saying influencers should promote sunscreen for free. 203 00:10:22,200 --> 00:10:25,079 Speaker 1: But realistically, going forward, you think that this is something 204 00:10:25,120 --> 00:10:27,400 Speaker 1: they're going to do. While I think there is a 205 00:10:27,480 --> 00:10:31,760 Speaker 1: moral obligation, I think realistically influencers aren't going to be 206 00:10:31,760 --> 00:10:35,800 Speaker 1: promoting sunscreen for free. And the thing is, do we 207 00:10:35,880 --> 00:10:40,600 Speaker 1: expect other big marketing systems like broadcasts to just promote 208 00:10:40,920 --> 00:10:44,680 Speaker 1: sunscreen brands for free? No, we don't expect that from them, 209 00:10:44,840 --> 00:10:48,120 Speaker 1: So why are we expecting it from predominantly young women 210 00:10:48,200 --> 00:10:51,080 Speaker 1: who are trying to make money off the platform. Yeah? 211 00:10:51,120 --> 00:10:54,120 Speaker 1: I disagree there, Kate, because I think at the end 212 00:10:54,160 --> 00:10:57,199 Speaker 1: of the day, influencers, in order for them to be successful, 213 00:10:57,240 --> 00:10:59,440 Speaker 1: they also have to sell us a particular type of 214 00:10:59,520 --> 00:11:02,520 Speaker 1: live style and put out a lot of genuine content 215 00:11:02,679 --> 00:11:05,559 Speaker 1: and share about their lives. So I think that it 216 00:11:05,600 --> 00:11:08,360 Speaker 1: would be a good branding move for many of them 217 00:11:08,400 --> 00:11:12,760 Speaker 1: to continue promoting sunscreen because as a viewer and a consumer, 218 00:11:12,880 --> 00:11:15,079 Speaker 1: if we know that they're not getting paid to do that, 219 00:11:15,440 --> 00:11:18,040 Speaker 1: we then buy into a lot more of their messaging. 220 00:11:18,160 --> 00:11:20,400 Speaker 1: I mean, I don't think that's going to realistically happen, though, 221 00:11:20,480 --> 00:11:22,600 Speaker 1: I think that on influencers are going to be promoting 222 00:11:22,640 --> 00:11:25,440 Speaker 1: things that they're paid for, and particularly now, that there's 223 00:11:25,480 --> 00:11:28,160 Speaker 1: going to be some confusion around what exactly they can 224 00:11:28,200 --> 00:11:30,800 Speaker 1: say about things, And I mean the fact that it's 225 00:11:30,840 --> 00:11:33,160 Speaker 1: going to be a lot of self reporting, so the 226 00:11:33,200 --> 00:11:36,240 Speaker 1: general public are going to be dobbing influencers in and 227 00:11:36,280 --> 00:11:39,560 Speaker 1: then the TGA will review that claim. And I feel 228 00:11:39,559 --> 00:11:42,040 Speaker 1: like influencers aren't going to want to be aligning their 229 00:11:42,120 --> 00:11:45,400 Speaker 1: names with sunscreen brands in the case that they may 230 00:11:45,440 --> 00:11:47,719 Speaker 1: have been sent one from Free a year ago and 231 00:11:47,800 --> 00:11:50,960 Speaker 1: someone's going to try and catch them out. I just think, 232 00:11:51,040 --> 00:11:54,080 Speaker 1: why not make it as easy as possible for influencers 233 00:11:54,120 --> 00:11:57,920 Speaker 1: to promote something so good as sun safety and sunscreen. 234 00:11:58,160 --> 00:12:01,040 Speaker 1: I mean, it's already so regulated. It sounds like many 235 00:12:01,080 --> 00:12:05,200 Speaker 1: people within the sunsafe community will be speaking to members 236 00:12:05,240 --> 00:12:08,359 Speaker 1: of the TGA about this move and trying to overrule 237 00:12:08,400 --> 00:12:11,480 Speaker 1: it because it just makes absolutely no sense. Yeah. Well, 238 00:12:11,520 --> 00:12:15,400 Speaker 1: it's quite interesting because another influencer has weighed into the topic, 239 00:12:15,440 --> 00:12:18,880 Speaker 1: and that is Ruby Tuesday Matthews. Now, she said, whilst 240 00:12:18,920 --> 00:12:22,240 Speaker 1: I completely agree for the need for more regulations, structure 241 00:12:22,280 --> 00:12:26,480 Speaker 1: and accountability by brands and influencers within these industries, it 242 00:12:26,520 --> 00:12:28,920 Speaker 1: makes me sad to think how many great small businesses 243 00:12:28,920 --> 00:12:31,400 Speaker 1: and startups This will affect. She went on to say, 244 00:12:31,440 --> 00:12:33,960 Speaker 1: it also blows my mind that we are targeting health 245 00:12:34,000 --> 00:12:37,760 Speaker 1: and wellness brands encouraging a healthy lifestyle, but not alcohol 246 00:12:38,000 --> 00:12:41,120 Speaker 1: or junk food. Now, I think it's important to add 247 00:12:41,240 --> 00:12:44,560 Speaker 1: that while Ruby's focus is on small businesses and startups, 248 00:12:44,800 --> 00:12:47,880 Speaker 1: she does earn money from promoting these type of products. 249 00:12:47,920 --> 00:12:51,720 Speaker 1: So recently she promoted a functional beauty snack with apparent 250 00:12:51,760 --> 00:12:56,160 Speaker 1: anti aging properties, as well as superfood brands and cosmaceutical 251 00:12:56,280 --> 00:12:58,480 Speaker 1: skincare brands. So it does seem to be that she 252 00:12:58,640 --> 00:13:01,760 Speaker 1: is pushing her own agenda slightly here. I mean, while 253 00:13:01,800 --> 00:13:03,960 Speaker 1: I do think she is pushing her own agenda, I 254 00:13:04,000 --> 00:13:06,320 Speaker 1: do think that there is a concern for many small 255 00:13:06,360 --> 00:13:11,240 Speaker 1: businesses who do rely on influencer marketing because I don't 256 00:13:11,280 --> 00:13:13,760 Speaker 1: think that they're going to be selling many products through 257 00:13:13,840 --> 00:13:16,560 Speaker 1: these revised rules. They are going to be having to 258 00:13:16,640 --> 00:13:19,360 Speaker 1: pivot and look at other ways to promote their products, 259 00:13:19,400 --> 00:13:25,120 Speaker 1: potentially through Facebook advertising, Instagram advertising, or public relations. And 260 00:13:25,160 --> 00:13:27,880 Speaker 1: I do really feel for those who have started businesses 261 00:13:28,240 --> 00:13:31,040 Speaker 1: with influencer marketing very much at the forefront. I mean, 262 00:13:31,040 --> 00:13:33,400 Speaker 1: there's so many brands that spring to mind that use 263 00:13:33,520 --> 00:13:36,760 Speaker 1: influencer promotions at the heart of what they do. I mean, 264 00:13:36,800 --> 00:13:40,000 Speaker 1: think about JS health. I have seen so many influencers 265 00:13:40,040 --> 00:13:43,040 Speaker 1: sprooking their products. What are they going to do now? 266 00:13:43,080 --> 00:13:46,000 Speaker 1: Are they going to be pushing everyday testimonials? Because they 267 00:13:46,080 --> 00:13:48,520 Speaker 1: do have a good batch of those, but I do 268 00:13:48,600 --> 00:13:51,960 Speaker 1: think they need to be propelled further by influencers, Like 269 00:13:52,000 --> 00:13:54,560 Speaker 1: how do you get those everyday testimonials out to people? 270 00:13:54,600 --> 00:13:57,679 Speaker 1: I suppose it will be a case of Facebook marketing 271 00:13:58,000 --> 00:14:00,640 Speaker 1: and retargeting, but I wonder that's going to have the 272 00:14:00,640 --> 00:14:03,720 Speaker 1: same effect. Well, what about the influencers, Because many people 273 00:14:03,800 --> 00:14:07,880 Speaker 1: are questioning what long term effects this ruling will have 274 00:14:08,000 --> 00:14:10,880 Speaker 1: on influencers careers. What do you think, Kate? Look To 275 00:14:10,920 --> 00:14:13,679 Speaker 1: be honest, I think that there is enough wriggle room 276 00:14:13,800 --> 00:14:16,439 Speaker 1: in the rules at the moment that if they stick 277 00:14:16,480 --> 00:14:18,319 Speaker 1: to a script, they are still going to be able 278 00:14:18,360 --> 00:14:21,360 Speaker 1: to earn money for promoting a product. And I don't 279 00:14:21,440 --> 00:14:24,280 Speaker 1: understand where these brands are going to go elsewhere because 280 00:14:24,520 --> 00:14:27,960 Speaker 1: they still need to hit these influential people to get 281 00:14:28,000 --> 00:14:30,400 Speaker 1: their brand out there. Okay, it's not going to be 282 00:14:30,520 --> 00:14:33,000 Speaker 1: as genuine, but it's still going to be something. And 283 00:14:33,040 --> 00:14:36,520 Speaker 1: I think people already know the influencers promote products. I mean, 284 00:14:37,120 --> 00:14:40,120 Speaker 1: maybe this could be the start of the influencer industry dying. 285 00:14:40,240 --> 00:14:42,240 Speaker 1: Who knows, But there needs to be something that actually 286 00:14:42,400 --> 00:14:45,240 Speaker 1: replaces it, and I don't know what that could be 287 00:14:45,360 --> 00:14:47,840 Speaker 1: at the moment. There's also been a lot of questions 288 00:14:47,880 --> 00:14:51,360 Speaker 1: about influencers who run their own business in the health space. 289 00:14:51,400 --> 00:14:55,360 Speaker 1: So someone like Georgie Stevenson, who runs protein and supplement 290 00:14:55,360 --> 00:14:58,520 Speaker 1: brand Naked Harvest, is she going to be allowed to 291 00:14:58,560 --> 00:15:01,920 Speaker 1: promote her own products talk about her own experiences with 292 00:15:02,000 --> 00:15:05,720 Speaker 1: those products seeing as she has created the brand. Well no, 293 00:15:05,920 --> 00:15:08,320 Speaker 1: because she's an influencer, like she is going to have 294 00:15:08,400 --> 00:15:11,120 Speaker 1: to stick to the guidelines like everyone else, and there 295 00:15:11,160 --> 00:15:12,800 Speaker 1: are going to be a lot of people in her boat. 296 00:15:12,840 --> 00:15:15,720 Speaker 1: I mean, there are so many health and fitness influencers 297 00:15:15,960 --> 00:15:20,600 Speaker 1: that literally all they do is promote supplements and protein powders. 298 00:15:20,600 --> 00:15:23,360 Speaker 1: I mean, Sarah's Day comes to mind, and I do 299 00:15:23,520 --> 00:15:26,280 Speaker 1: wonder if these influencers are going to have to pivot. 300 00:15:26,560 --> 00:15:28,440 Speaker 1: Maybe they're going to start wearing a lot more makeup 301 00:15:28,440 --> 00:15:30,800 Speaker 1: than they used to and do reviews on their makeup 302 00:15:30,840 --> 00:15:33,560 Speaker 1: that they're using. Maybe some of them are going to say, hm, 303 00:15:33,720 --> 00:15:35,520 Speaker 1: I've got to get out of the health of fitness space. 304 00:15:35,600 --> 00:15:37,480 Speaker 1: Maybe I'm going to become a mummy blogger. Like I 305 00:15:37,520 --> 00:15:39,640 Speaker 1: think that we're going to see a lot of influencers 306 00:15:39,880 --> 00:15:44,040 Speaker 1: pivoting from what they normally do. What nothing. We haven't 307 00:15:44,040 --> 00:15:45,920 Speaker 1: done anything if we saw it. No, we haven't been 308 00:15:45,920 --> 00:15:49,000 Speaker 1: anywhere near your Facebook page. Oh, for fuck's sake, Well 309 00:15:49,080 --> 00:15:49,560 Speaker 1: you've done. 310 00:15:49,960 --> 00:15:52,520 Speaker 2: Oh you've changed my profile picked to a fat naked 311 00:15:52,560 --> 00:15:55,080 Speaker 2: man and you've changed my status to win is fingering 312 00:15:55,080 --> 00:15:55,640 Speaker 2: his cat. 313 00:15:55,720 --> 00:15:58,960 Speaker 1: The Mescia Twins' latest YouTube video is attracting a lot 314 00:15:59,000 --> 00:16:01,880 Speaker 1: of attention, not because of its content, but due to 315 00:16:01,920 --> 00:16:04,760 Speaker 1: the comments section. Before we get into it, amy, who 316 00:16:04,880 --> 00:16:08,560 Speaker 1: are the Mescier Twins. So. The popular social media duo 317 00:16:08,680 --> 00:16:11,440 Speaker 1: is made up of twenty one year olds Olivia and Ashley. 318 00:16:11,720 --> 00:16:14,920 Speaker 1: The identical twins began garnering a huge following in twenty 319 00:16:14,960 --> 00:16:18,840 Speaker 1: sixteen when they started sharing their daily lives, beauty, fashion 320 00:16:18,880 --> 00:16:22,760 Speaker 1: and lifestyle advice across Instagram and YouTube. On Instagram, they've 321 00:16:22,760 --> 00:16:26,280 Speaker 1: amasked a following of six hundred and sixty eight thousand followers. 322 00:16:26,480 --> 00:16:29,160 Speaker 1: They also have two million followers on TikTok and four 323 00:16:29,280 --> 00:16:32,920 Speaker 1: hundred and twenty six subscribers on YouTube. They also started 324 00:16:32,920 --> 00:16:36,080 Speaker 1: their own fitness program called Meskier Twin Fit. So so 325 00:16:36,520 --> 00:16:39,360 Speaker 1: it was the comments under their most recent YouTube video 326 00:16:39,520 --> 00:16:42,760 Speaker 1: which has garnered all the attention. Yeah that's right. Underneath 327 00:16:42,760 --> 00:16:46,680 Speaker 1: the girl's recent video about their adventures in Hawaii, there 328 00:16:46,560 --> 00:16:49,200 Speaker 1: were comments which really stood out and led to many 329 00:16:49,200 --> 00:16:53,760 Speaker 1: people questioning whether the girls purchased YouTube comments. So seven 330 00:16:53,800 --> 00:16:56,880 Speaker 1: of the comments underneath the video said ah, that was 331 00:16:56,920 --> 00:17:00,160 Speaker 1: so esthetically pleasing to watch. I don't even know why. 332 00:17:00,240 --> 00:17:03,800 Speaker 1: I love you guys so much. Hope you have fun now. 333 00:17:03,920 --> 00:17:06,600 Speaker 1: All seven of those posts also had the same grammar 334 00:17:06,640 --> 00:17:08,679 Speaker 1: because there were no full stop, so they were the 335 00:17:09,200 --> 00:17:13,120 Speaker 1: seven identical comments. There were also three comments that all 336 00:17:13,160 --> 00:17:17,360 Speaker 1: said ash, your energy is radiating in this video. Love 337 00:17:17,440 --> 00:17:20,200 Speaker 1: this video, and so grateful we get to follow this 338 00:17:20,359 --> 00:17:23,640 Speaker 1: journey with you. There were also a further seven comments 339 00:17:23,680 --> 00:17:27,680 Speaker 1: that said literally, love you guys so much. Such inspirations now. 340 00:17:27,720 --> 00:17:30,720 Speaker 1: Those with all from different people, so different accounts of 341 00:17:30,800 --> 00:17:34,160 Speaker 1: posting these yes now. The names of those commenting also 342 00:17:34,400 --> 00:17:38,040 Speaker 1: raised eyebrows because some of the accounts were called Janice 343 00:17:38,160 --> 00:17:41,920 Speaker 1: fuck me, check my profile, Megan tap me to sex 344 00:17:41,960 --> 00:17:45,960 Speaker 1: with me, Madeline, I am addicted to sex Madison, fuck 345 00:17:46,040 --> 00:17:49,040 Speaker 1: me check my profile and the profile pictures accompanying these 346 00:17:49,080 --> 00:17:52,240 Speaker 1: accounts were also of a pornographic nature, so they look 347 00:17:52,440 --> 00:17:54,480 Speaker 1: like bot account What do you mean? These could be 348 00:17:54,680 --> 00:18:00,119 Speaker 1: genuine messier twin fans about now? I feel like most 349 00:18:00,160 --> 00:18:04,120 Speaker 1: of us are aware that some influencers, particularly micro influencers 350 00:18:04,440 --> 00:18:06,960 Speaker 1: or those looking to get noticed by brands, will purchase 351 00:18:07,000 --> 00:18:09,440 Speaker 1: followers and even likes to try and build a name 352 00:18:09,480 --> 00:18:12,720 Speaker 1: for themselves, but some people will be surprised to find 353 00:18:12,720 --> 00:18:16,720 Speaker 1: out that this also happens for comments, particularly those on YouTube. 354 00:18:17,040 --> 00:18:20,479 Speaker 1: And the reason why people by YouTube comments is to 355 00:18:20,520 --> 00:18:24,920 Speaker 1: increase their growth, status and engagement levels, while others do 356 00:18:25,000 --> 00:18:28,560 Speaker 1: it to influence the perception of the business or brand. 357 00:18:28,600 --> 00:18:31,840 Speaker 1: And it is really interesting because YouTube has a number 358 00:18:31,880 --> 00:18:35,080 Speaker 1: of different metrics that it uses to rank videos, and 359 00:18:35,480 --> 00:18:38,440 Speaker 1: engagement is of course one of them. So if many 360 00:18:38,480 --> 00:18:42,000 Speaker 1: people are finding the content interesting enough on a video, 361 00:18:42,480 --> 00:18:45,199 Speaker 1: they will comment on it, so YouTube sensors that this 362 00:18:45,320 --> 00:18:48,600 Speaker 1: comment should be seen by more viewers and consequently puts 363 00:18:48,600 --> 00:18:51,480 Speaker 1: it out to more people. Therefore, if a video is 364 00:18:51,560 --> 00:18:54,320 Speaker 1: receiving a lot of bought comments, that video will be 365 00:18:54,400 --> 00:18:57,919 Speaker 1: favored by YouTube's algorithm. And put out to more people. 366 00:18:58,040 --> 00:19:00,159 Speaker 1: If I was a Mescier Twins, I'd be one a 367 00:19:00,200 --> 00:19:03,040 Speaker 1: refund because they clearly haven't paid too much money to 368 00:19:03,040 --> 00:19:05,680 Speaker 1: get these comments with those sort of names attached to 369 00:19:05,720 --> 00:19:09,080 Speaker 1: the profiles. Do you think they selected the comments that 370 00:19:09,119 --> 00:19:12,040 Speaker 1: they wrote because it sounded like something that I have 371 00:19:12,200 --> 00:19:16,119 Speaker 1: seen stands writing on other YouTuber's walls. I mean, not 372 00:19:16,200 --> 00:19:18,480 Speaker 1: seven times, but just the once. Well that's the thing. 373 00:19:18,560 --> 00:19:20,639 Speaker 1: After doing a little bit of research on the topic, 374 00:19:20,680 --> 00:19:23,240 Speaker 1: I found out that there is actually a difference between 375 00:19:23,280 --> 00:19:28,000 Speaker 1: purchasing real comments and bot comments. So purchase comments, which 376 00:19:28,040 --> 00:19:31,880 Speaker 1: are apparently real are usually from freelancers, so they are 377 00:19:31,920 --> 00:19:35,280 Speaker 1: made from humans and are less likely to be identified 378 00:19:35,280 --> 00:19:38,800 Speaker 1: by YouTube's algorithm, whereas fake comments come from bots and 379 00:19:38,840 --> 00:19:42,080 Speaker 1: they are usually a bunch of words jumble together which 380 00:19:42,119 --> 00:19:45,879 Speaker 1: don't really mean much, or just generic things like follow 381 00:19:45,960 --> 00:19:48,359 Speaker 1: us for this. Yes, but there are many companies online 382 00:19:48,359 --> 00:19:52,760 Speaker 1: who do sell YouTube comments, so these YouTube comments in question, 383 00:19:52,840 --> 00:19:55,440 Speaker 1: they were probably not put out obviously by a genuine 384 00:19:55,480 --> 00:19:58,879 Speaker 1: company that has a high quality service. The other theory 385 00:19:59,040 --> 00:20:02,920 Speaker 1: is that potentially the girls are involved in an engagement pod, 386 00:20:02,960 --> 00:20:05,479 Speaker 1: and we have spoken about them on the podcast before. 387 00:20:05,840 --> 00:20:08,359 Speaker 1: But if you haven't listened. Basically, they are a group 388 00:20:08,359 --> 00:20:11,359 Speaker 1: of users that come together to like and comment on 389 00:20:11,400 --> 00:20:14,200 Speaker 1: each other's posts with the purpose of gaining greater reach. 390 00:20:14,480 --> 00:20:16,639 Speaker 1: So what happens is someone will share a link in 391 00:20:16,680 --> 00:20:19,159 Speaker 1: the group and urge the people in the group to 392 00:20:19,240 --> 00:20:21,879 Speaker 1: go and like the photo and also comment, and sometimes 393 00:20:22,080 --> 00:20:25,240 Speaker 1: people will give examples of the sort of comments they'd 394 00:20:25,320 --> 00:20:27,920 Speaker 1: like users to share. Surely they're not doing that because 395 00:20:27,960 --> 00:20:31,360 Speaker 1: they are so big on social media. Surely someone would screenshop, 396 00:20:31,560 --> 00:20:34,520 Speaker 1: but also with the account names as well, Like I 397 00:20:34,640 --> 00:20:36,560 Speaker 1: think it would be more, you know, if it was 398 00:20:36,600 --> 00:20:39,440 Speaker 1: all of because engagement pods are usually all the people 399 00:20:39,520 --> 00:20:41,159 Speaker 1: are in there for the same reason, they want to 400 00:20:41,200 --> 00:20:44,000 Speaker 1: become influencers, and they're all sort of the similar demographic. 401 00:20:44,520 --> 00:20:46,200 Speaker 1: This seems a little bit odd, yea. But the thing 402 00:20:46,200 --> 00:20:49,399 Speaker 1: that is odd is the fact that the comments really 403 00:20:49,480 --> 00:20:52,640 Speaker 1: relate to the girls. The girls being inspirational includes their name. 404 00:20:52,720 --> 00:20:56,159 Speaker 1: So perhaps they have employed a social media manager or 405 00:20:56,160 --> 00:21:00,439 Speaker 1: someone to increase their engagement online, and either the manager 406 00:21:00,480 --> 00:21:03,760 Speaker 1: has gone and bought very cheap comments, or the manager 407 00:21:03,840 --> 00:21:06,399 Speaker 1: is engaged in one of these weird engagement posit or 408 00:21:06,440 --> 00:21:09,120 Speaker 1: doesn't really make sense. I've always thought, what is there 409 00:21:09,160 --> 00:21:14,080 Speaker 1: to stop another arrival? Influencers say, purchasing fake comments for 410 00:21:14,119 --> 00:21:16,239 Speaker 1: another one, because all you have to have is the 411 00:21:16,280 --> 00:21:19,359 Speaker 1: person's username. So someone could go, oh, I want to 412 00:21:19,359 --> 00:21:22,280 Speaker 1: make the Mesciar Twins look bad, I'm I'm going to 413 00:21:22,359 --> 00:21:25,480 Speaker 1: purchase some really bad bot comments on their account. Well, 414 00:21:25,520 --> 00:21:28,720 Speaker 1: another reason that some influencers do purchase comments is not 415 00:21:28,840 --> 00:21:32,640 Speaker 1: to increase engagement, but it's to flood out negative comments. 416 00:21:33,080 --> 00:21:37,560 Speaker 1: So if someone if an influencer has had a controversy lately, 417 00:21:37,600 --> 00:21:40,800 Speaker 1: and the whole comments section is filled with negative hate 418 00:21:40,840 --> 00:21:44,800 Speaker 1: field comments, they might not want their advertisers or sponsors 419 00:21:44,840 --> 00:21:46,840 Speaker 1: to see it, so they will pay for a whole 420 00:21:46,880 --> 00:21:50,280 Speaker 1: load of people to leave glowing reports of how much 421 00:21:50,320 --> 00:21:52,560 Speaker 1: they love the person and how much their influence by them. 422 00:21:52,600 --> 00:21:55,080 Speaker 1: So potentially this could have happened here as well. Or 423 00:21:55,119 --> 00:21:57,520 Speaker 1: maybe they've just got seven Burner accounts and they didn't 424 00:21:57,520 --> 00:21:59,160 Speaker 1: tell each other that they were going to be leaving 425 00:21:59,200 --> 00:22:00,760 Speaker 1: the same comment. Well, I felt like if you had 426 00:22:00,760 --> 00:22:02,920 Speaker 1: a Burner account, you probably wouldn't name it fuck me 427 00:22:03,040 --> 00:22:06,480 Speaker 1: and all this sort of probably not She's the least 428 00:22:06,800 --> 00:22:10,320 Speaker 1: exciting to look at. Toby Pierce has announced he's stepping 429 00:22:10,359 --> 00:22:13,480 Speaker 1: down from his role as chief executive officer at Sweat, 430 00:22:13,680 --> 00:22:17,840 Speaker 1: the fitness empire he founded alongside ex fiance Kayla Itsinus 431 00:22:18,200 --> 00:22:20,879 Speaker 1: now Amy. Many people are speculating the move could have 432 00:22:21,000 --> 00:22:24,440 Speaker 1: something to do with both Toby and Kayla recently finding 433 00:22:24,480 --> 00:22:27,840 Speaker 1: love with new partners. Yeah, that's right. So so Toby 434 00:22:27,880 --> 00:22:31,399 Speaker 1: went Instagram official with his new girlfriend, fitness influencer Rachel 435 00:22:31,480 --> 00:22:34,480 Speaker 1: Dylan one month ago, and just a few weeks later, 436 00:22:34,600 --> 00:22:37,200 Speaker 1: Kayla announced she was in a relationship with her former 437 00:22:37,320 --> 00:22:41,280 Speaker 1: best friend Jay Woodroff Now. Toby's decision to step down 438 00:22:41,440 --> 00:22:44,199 Speaker 1: comes less than a year after he and former fiance 439 00:22:44,400 --> 00:22:47,800 Speaker 1: Kayla Estinas sold the business to US software giant i 440 00:22:48,000 --> 00:22:51,000 Speaker 1: Fit Health and Fitness. So in July last year, The 441 00:22:51,040 --> 00:22:54,159 Speaker 1: Australian reported that Toby and Kayla received a fifty to 442 00:22:54,200 --> 00:22:57,240 Speaker 1: fifty split of proceeds from the sale of Sweat, which 443 00:22:57,320 --> 00:23:00,639 Speaker 1: was sold for a reported four hundred million dollars. And 444 00:23:00,680 --> 00:23:03,199 Speaker 1: many people remember Sweat was of course known as a 445 00:23:03,200 --> 00:23:07,680 Speaker 1: bikini body training company previously, which started in twenty thirteen, 446 00:23:07,840 --> 00:23:10,879 Speaker 1: and this is when Kayla and Toby began selling ebooks. 447 00:23:11,280 --> 00:23:13,680 Speaker 1: So prior to Toby stepping down, there was a lot 448 00:23:13,680 --> 00:23:17,560 Speaker 1: of discussion around whether Toby's relationship with Rachel Dillon could 449 00:23:17,560 --> 00:23:20,679 Speaker 1: be a conflict of interest, and this is because Rachel 450 00:23:20,840 --> 00:23:23,840 Speaker 1: also has her own fitness app called Move with Us. 451 00:23:24,119 --> 00:23:27,159 Speaker 1: So Rachel's story is very similar to Kayla's in that 452 00:23:27,240 --> 00:23:30,160 Speaker 1: she worked as a personal trainer and then launched an ebook. 453 00:23:30,560 --> 00:23:33,040 Speaker 1: Rachel then created her own app and now has over 454 00:23:33,119 --> 00:23:36,120 Speaker 1: forty staff working for her. I'd be embarrassed to say 455 00:23:36,160 --> 00:23:39,280 Speaker 1: it because I was very oblivious to who Rachel Dylon was, 456 00:23:39,320 --> 00:23:42,200 Speaker 1: but she actually is worth a reported fifty eight million dollars, 457 00:23:42,200 --> 00:23:45,560 Speaker 1: so extremely successful in her own right, and it seems 458 00:23:45,600 --> 00:23:48,119 Speaker 1: like she doesn't need Toby's help as she is already 459 00:23:48,320 --> 00:23:50,760 Speaker 1: such a big success, And from what I've heard around 460 00:23:50,800 --> 00:23:53,680 Speaker 1: the traps in Adelaide, Toby is very much focused on 461 00:23:53,880 --> 00:23:56,680 Speaker 1: new business ventures because he has already found so much 462 00:23:56,720 --> 00:23:59,440 Speaker 1: success with sweats, so he may just be stepping down 463 00:23:59,480 --> 00:24:02,800 Speaker 1: to pursue other business opportunities. And I think Rachel would 464 00:24:02,840 --> 00:24:06,159 Speaker 1: be quite protective of her own business, but it just 465 00:24:06,320 --> 00:24:09,120 Speaker 1: isn't the best look at the moment because they do 466 00:24:09,200 --> 00:24:12,000 Speaker 1: have competing fears app So there is obviously going to 467 00:24:12,000 --> 00:24:14,400 Speaker 1: be a lot of speculation, especially in a small town 468 00:24:14,440 --> 00:24:17,760 Speaker 1: like Adelaide. Yeah, what's a complete conflict of interest? Really? Well, 469 00:24:17,800 --> 00:24:21,199 Speaker 1: I personally think that Toby's announcement has nothing to do 470 00:24:21,280 --> 00:24:25,080 Speaker 1: with his new relationship, because it's quite clear that these 471 00:24:25,119 --> 00:24:28,640 Speaker 1: relationships have been going on for a lot longer in private. 472 00:24:28,800 --> 00:24:30,800 Speaker 1: Well don't you think as a pr move though, that 473 00:24:30,880 --> 00:24:34,360 Speaker 1: you would then want to announce it well into the future, 474 00:24:34,400 --> 00:24:37,360 Speaker 1: you know, not like shortly after these relationships have been 475 00:24:37,400 --> 00:24:40,000 Speaker 1: made public. Well, the thing is, Toby indicated to the 476 00:24:40,040 --> 00:24:43,120 Speaker 1: advertiser that him stepping down was part of the transition 477 00:24:43,240 --> 00:24:45,919 Speaker 1: process to iFIT who have bought out the company, So 478 00:24:46,280 --> 00:24:48,040 Speaker 1: it makes a lot of sense. And he told the 479 00:24:48,040 --> 00:24:50,639 Speaker 1: newspaper that he had agreed to continue to do certain 480 00:24:50,720 --> 00:24:53,639 Speaker 1: things that set the business up for future success, and 481 00:24:53,680 --> 00:24:55,960 Speaker 1: he had already achieved those things, which is why he 482 00:24:56,040 --> 00:24:58,359 Speaker 1: was stepping down. So he's going to be replaced as 483 00:24:58,400 --> 00:25:02,160 Speaker 1: chief executive by Adam Kosh, who has been Sweat's chief 484 00:25:02,200 --> 00:25:05,080 Speaker 1: operating officer for the last three years. But Toby has 485 00:25:05,119 --> 00:25:07,520 Speaker 1: confirmed he will be staying on as an advisor for 486 00:25:07,600 --> 00:25:10,399 Speaker 1: the company. But do you think that this is all 487 00:25:10,520 --> 00:25:13,959 Speaker 1: quite convenient that I fit have stepped in and you know, 488 00:25:14,080 --> 00:25:16,639 Speaker 1: like it's quite it would be very awkward to be 489 00:25:16,720 --> 00:25:20,040 Speaker 1: working closely with your ex fiance. I mean, they do 490 00:25:20,080 --> 00:25:22,560 Speaker 1: share a child together, and from all reports they seem 491 00:25:22,680 --> 00:25:25,959 Speaker 1: very amicable. But let's not forget that it does create 492 00:25:25,960 --> 00:25:29,159 Speaker 1: a different dimension when you do add other partners in, 493 00:25:29,200 --> 00:25:33,639 Speaker 1: particularly one that has a competing fitness app. I really 494 00:25:33,640 --> 00:25:36,119 Speaker 1: feel like this has a lot to do with Toby's 495 00:25:36,160 --> 00:25:38,080 Speaker 1: decision to move on from Sweat. 496 00:25:38,119 --> 00:25:38,320 Speaker 2: Well. 497 00:25:38,359 --> 00:25:40,880 Speaker 1: I think it's more so that they decided to try 498 00:25:40,920 --> 00:25:43,760 Speaker 1: and sell the business when they split up. The whole 499 00:25:43,760 --> 00:25:46,760 Speaker 1: thing is Kayla is the face of Sweat. She can't 500 00:25:46,800 --> 00:25:49,400 Speaker 1: move on Without her, there is no Sweat, and while 501 00:25:49,400 --> 00:25:52,000 Speaker 1: they have implemented new trainers, I think that it would 502 00:25:52,000 --> 00:25:54,440 Speaker 1: be very detrimental if she was to move on as 503 00:25:54,480 --> 00:25:57,719 Speaker 1: the face of that brand. However, Toby is of course 504 00:25:58,040 --> 00:26:00,720 Speaker 1: in the background, so he can move on. And I 505 00:26:00,760 --> 00:26:03,639 Speaker 1: do recall when they came out with this decision to 506 00:26:03,760 --> 00:26:06,359 Speaker 1: sell part of the business to I Fit, that it 507 00:26:06,400 --> 00:26:08,200 Speaker 1: was very clear on the statement that they would be 508 00:26:08,240 --> 00:26:10,879 Speaker 1: staying on in their roles. So I do think it's 509 00:26:10,960 --> 00:26:14,480 Speaker 1: quite convenient that they're using it as an excuse that 510 00:26:14,520 --> 00:26:16,920 Speaker 1: iFIT has now bought some of the business. I really 511 00:26:17,000 --> 00:26:20,160 Speaker 1: think that Toby and Rachel must be the real deal though, 512 00:26:20,200 --> 00:26:23,240 Speaker 1: because the fact that he is willing to leave such 513 00:26:23,280 --> 00:26:27,239 Speaker 1: a profitable and lucrative business it says a lot, and 514 00:26:27,560 --> 00:26:29,760 Speaker 1: they have been doing it long distance for a while. 515 00:26:29,960 --> 00:26:32,119 Speaker 1: Toby is still staying in Adelaide as well, so I 516 00:26:32,160 --> 00:26:34,640 Speaker 1: do wonder if Rachel's going to do a move over 517 00:26:34,680 --> 00:26:37,680 Speaker 1: to Adelaide. The thing is, he's already made his two 518 00:26:37,760 --> 00:26:40,679 Speaker 1: hundred million or so from the business. He was only 519 00:26:40,720 --> 00:26:43,760 Speaker 1: in that role to help it transition to the new owners. 520 00:26:44,000 --> 00:26:46,080 Speaker 1: And as you touched on Sophie, he has confirmed that 521 00:26:46,119 --> 00:26:48,800 Speaker 1: he is staying in Adelaide because there were rumors swirling 522 00:26:48,880 --> 00:26:52,000 Speaker 1: that maybe he was thinking of moving because his Beaumont 523 00:26:52,040 --> 00:26:54,639 Speaker 1: house is up for sale. It goes to auction this week. 524 00:26:54,840 --> 00:26:57,159 Speaker 1: But of course he has just bought a five million 525 00:26:57,200 --> 00:26:59,920 Speaker 1: dollar penthouse apartment in Adelaide, so it looks like he's 526 00:27:00,040 --> 00:27:02,680 Speaker 1: staying put now. On the topic of Kayla has seenus, 527 00:27:02,720 --> 00:27:05,120 Speaker 1: I found this very funny because for a long time 528 00:27:05,600 --> 00:27:09,280 Speaker 1: she has cultivated this social media following without giving too 529 00:27:09,359 --> 00:27:12,480 Speaker 1: many details about her life. But she is becoming more 530 00:27:12,520 --> 00:27:15,320 Speaker 1: and more transparent with who she is and what she does, 531 00:27:15,320 --> 00:27:17,040 Speaker 1: and I think a very important part of this was 532 00:27:17,080 --> 00:27:20,680 Speaker 1: sharing her McDonald's order, because I remember, being someone that 533 00:27:20,720 --> 00:27:23,400 Speaker 1: lives in Adelaide, there are always rumors going around about 534 00:27:23,440 --> 00:27:25,920 Speaker 1: Kayla had seenus, and I remember people being like, oh 535 00:27:25,960 --> 00:27:27,800 Speaker 1: my god, I saw her eating a boost bar at 536 00:27:27,800 --> 00:27:30,480 Speaker 1: the supermarket and people acting like she's not allowed to 537 00:27:30,480 --> 00:27:33,199 Speaker 1: have any takeaway. So she's confirmed that she does in 538 00:27:33,240 --> 00:27:35,960 Speaker 1: fact order McDonald's, which I think is fairly obvious, and 539 00:27:36,040 --> 00:27:39,480 Speaker 1: her go to order is a large McChicken meal with fries, 540 00:27:39,560 --> 00:27:44,000 Speaker 1: a coke, a small caramel Sunday and an apple pie. Refreshing? 541 00:27:44,080 --> 00:27:47,200 Speaker 1: Is this after hearing Sarah's day's McDonald's order of a 542 00:27:47,280 --> 00:27:50,359 Speaker 1: naked egg McMuffin. Yes, it was rather refreshing. I've got 543 00:27:50,400 --> 00:27:53,480 Speaker 1: to note what are your go to McDonald's orders. We 544 00:27:53,560 --> 00:27:55,480 Speaker 1: all have the same one. It has to be a 545 00:27:55,600 --> 00:28:00,280 Speaker 1: steamed bun preferably a big macmeal with no meat in 546 00:28:00,320 --> 00:28:02,760 Speaker 1: the burger, and a coke zero. And I've trained Brandon 547 00:28:02,760 --> 00:28:06,359 Speaker 1: to order this for me at the drive through. So 548 00:28:06,400 --> 00:28:08,120 Speaker 1: I think that's all we've got time for today. Thank 549 00:28:08,119 --> 00:28:10,040 Speaker 1: you so much for joining us for another episode, and 550 00:28:10,040 --> 00:28:12,000 Speaker 1: if you want to join in on the conversation, head 551 00:28:12,000 --> 00:28:14,320 Speaker 1: over to our Facebook community which has outspoken of the 552 00:28:14,320 --> 00:28:17,160 Speaker 1: podcast community. Also, we'd love it if you could leave 553 00:28:17,240 --> 00:28:18,399 Speaker 1: us a five star review.