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Speaker 1: Put on your dance and shoes.

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Speaker 2: Don't give me your best shot.

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Speaker 3: That's the.

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Speaker 4: Deputy editor at the Daily Oz. Emma Gillespie is here.

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Speaker 3: Great to see you, Emma missed you guys. Thank you.

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Speaker 3: How's it to see you? Lovely to see it. I'm

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Speaker 3: glad you're here.

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Speaker 1: Because I thought some of us. I thought some of

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Speaker 1: us Between Jones and I, someone today is going to

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Speaker 1: have to talk about Threads and I don't quite understand it,

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Speaker 1: so I'm glad you're here to do that for us.

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Speaker 3: Of course, I am always here to unpack these things.

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Speaker 4: Not to be confused with groovy clothes from the seventies.

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Speaker 4: Threads is a new snazzy.

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Speaker 3: Is the new platform.

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Speaker 1: Brendan had never heard of Threads until earlier this morning.

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Speaker 2: Well done, Brenton, because seventy million people are on it,

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Speaker 2: so you are living under some kind of a peaceful

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Speaker 2: I would like to know about. Yeah, around the world,

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Speaker 2: and I mean, thank god. Aren't we all looking to

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Speaker 2: up our screen time a little bit more with another

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Speaker 2: social media app enter Threads?

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Speaker 1: But has this come about because of the demise of Twitter?

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Speaker 1: People are looking for an alternative to that.

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Speaker 2: Yes, So essentially, what's happened. Is Mark Zuckerberg. You may

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Speaker 2: know him from Meta. He's the CEO their Facebook, Instagram,

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Speaker 2: WhatsApp and now threads. I guess him and Elon Musk

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Speaker 2: like kind of enemies because billionaires, you know, don't like

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Speaker 2: each other because they're.

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Speaker 3: Going to have that fights.

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Speaker 1: Mums, it is not allowed. I wish I was making

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Speaker 1: that up.

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Speaker 4: It's true.

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Speaker 1: Apparent that's true.

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Speaker 4: Do you think would win?

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Speaker 3: I don't want to indulge it.

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Speaker 1: The men in charge of very important platforms and they're

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Speaker 1: talking like this.

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Speaker 4: It makes me men men like to That's how we

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Speaker 4: don't care.

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Speaker 1: Focus on the start change.

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Speaker 4: That's the closest thing to a man out of that fight.

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Speaker 2: Who or.

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Speaker 3: Okay, Well back to this.

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Speaker 2: Elon Musk, you might remember, bought Twitter as a man,

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Speaker 2: correctly says last year in October, and since then he's

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Speaker 2: kind of just driven it into a fiery help it

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Speaker 2: and Mark Zuckerberg, I mean, he's a savvy player.

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Speaker 3: He thought, well, I see a gap in the market here.

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Speaker 2: Why don't we make something that's kind of like Twitter,

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Speaker 2: except less of a binfire?

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Speaker 1: And how can he make it less of a bin fire?

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Speaker 1: Different algorithms, different advertising? What is it?

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Speaker 2: So the thing that's kind of really driven people away

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Speaker 2: from Twitter since Elon Musk got it is that he's

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Speaker 2: he's changed.

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Speaker 3: The verification process.

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Speaker 2: So basically you can pay to be verified as opposed

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Speaker 2: to being verified as you know, someone of influence, and

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Speaker 2: that offers you certain protections on the app. There's certain

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Speaker 2: hate speech rules that have been you know, absolutely thrown out.

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Speaker 3: So he got rid of a whole lot of staff.

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Speaker 1: Of the stuff, yes, but also particularly the staff that

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Speaker 1: we're working on keeping those rules in place.

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Speaker 4: Yes.

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Speaker 2: So Elon's whole thing was, you know, it should be

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Speaker 2: an open, free market. It should be a place where

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Speaker 2: anyone can say whatever they want, and of course sometimes

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Speaker 2: that often means that people say horrible things, and that's

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Speaker 2: actually not a safe place for some groups to be.

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Speaker 2: So Mark Zuckerberg is kind of promising that there'll be kindness,

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Speaker 2: you know, at the heart of threads, which I you know,

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Speaker 2: I kind of am feeling skeptical about, but I am

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Speaker 2: sure that there will be more measures than the current

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Speaker 2: version of Twitter seventy million sign ups in a forty

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Speaker 2: eight hour period, that makes it apparently the most downloaded

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Speaker 2: app ever in that time period, it's already been joined

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Speaker 2: by albow Oprah Winfrey, the Dalai Lama, Shakira, Gordon Ramsay,

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Speaker 2: Ellen DeGeneres, the Daily Os get around it.

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Speaker 1: So what is it?

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Speaker 2: What is it?

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Speaker 3: Actually be wondering.

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Speaker 2: You've probably seen on Instagram people sharing little tiles that

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Speaker 2: have these sort of curvy threads letters around them. That's

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Speaker 2: kind of a dressed up version of a threads post.

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Speaker 2: It's a really simple black and white feed. You can

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Speaker 2: say something up to five hundred characters.

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Speaker 1: So it doesn't have to be visual. It can just

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Speaker 1: be text.

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Speaker 3: It can just be text. The predominant sort of form,

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Speaker 3: Matt is just tech next.

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Speaker 2: You can reply to someone else's text, thread, love, quote, comment, share.

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Speaker 2: It's very similar to Twitter and think of it, Yeah,

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Speaker 2: but think of your Facebook feed even but just quite

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Speaker 2: stripped back. It's sort of addressed up sort of a forum,

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Speaker 2: but a very similar look and feel to Twitter.

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Speaker 1: What's the criticism? What's the downside? There's another form of

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Speaker 1: data collection.

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Speaker 2: The downside is you can't delete your threads at present

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Speaker 2: without deleting your Instagram, so it's tied in.

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Speaker 3: This is kind of the good and the bad of it.

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Speaker 2: You need an Instagram to sign up, and that immediately

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Speaker 2: means you get the same username, you've.

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Speaker 3: Already got your sort of follower base.

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Speaker 2: So people are praising it because that sort of overwhelming

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Speaker 2: feeling of entering a new maybe social media app is, Oh,

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Speaker 2: I've got to start from zero. I'm not connected with anyone.

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Speaker 2: I don't know how to build up my profile. You

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Speaker 2: can just basically transfer or sort of work between the two.

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Speaker 2: So the idea is that Instagram and Threads will kind

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Speaker 2: of big companions.

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Speaker 4: I chose not to take it up. Well, I've got

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Speaker 4: my own Instagram thing, Brendan jonesy Jones. If I chose

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Speaker 4: not to take that up, is there a chance that

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Speaker 4: someone else might become Brendan jonesy Jones.

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Speaker 3: So you're locked in.

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Speaker 2: Your Instagram name is locked in, you know, across the

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Speaker 2: meta universe.

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Speaker 3: Now, I guess you could say.

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Speaker 1: And how are they getting access to more data if

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Speaker 1: they're already locked in?

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Speaker 4: If you already have to be this sounds actually the

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Speaker 4: well I mean, I want to be one of the

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Speaker 4: cool kids. Is TikTok at the moment?

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Speaker 2: Well, there's a data story at the moment, it's sort

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Speaker 2: of not clear. It's very kind of in its beta stage,

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Speaker 2: I would say, But there's you know, obviously advertisers are

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Speaker 2: probably going to start popping up, and we're not yet

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Speaker 2: sure how the algorithm will favor one post over another,

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Speaker 2: you know, and what maybe verification will lead to there.

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Speaker 2: But Elon's not happy, as you can imagine, he is

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Speaker 2: threatening to sue. He says that there's a violation of

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Speaker 2: intellectual property rights, but in the US, copyright law doesn't

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Speaker 2: really protect intellectual property, so Twitter probably won't be successful

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Speaker 2: in that. Meta says that no one on the threads

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Speaker 2: engineering team is from Twitter, but eighty percent of those

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Speaker 2: staff got sacked last year, and in November, after Elon

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Speaker 2: basically fired everyone, he tweeted, I'd like to apologize for

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Speaker 2: firing these geniuses. Their immense talent will no doubt be

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Speaker 2: of great use elsewhere.

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Speaker 4: So sucker, sucker, bring on the cage fight. How money's

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Speaker 4: on Elon? No, No, Emma, this has been a grow us.

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Speaker 1: Thank It's great.

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Speaker 4: Check her out, Emma at m Gillespie The underscore things.

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Speaker 2: Ye see. You want Threads Jones, You