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Speaker 1: Hello, and welcome to Outspoken. It's your dose of the

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Speaker 1: hottest influencer and pop culture news twice a week. I'm

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Speaker 1: Amy Torber and coming up on today's show, we dive

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Speaker 1: deep on Sarah's Day's canceled Perfume collaboration drama for first.

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Speaker 1: Tammy Hembro and Matt Zakowski are both in their self

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Speaker 1: improvement eras post breakup, and it was rather awkward, Kate,

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Speaker 1: because they almost posted simultaneously about the things they're doing

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Speaker 1: to move on.

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Speaker 2: Yeah, and I felt really sorry for Matt because Tammy's

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Speaker 2: method definitely trumped his. So she was away in New

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Speaker 2: Zealand and she ended up bungee jumping from a one

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Speaker 2: hundred and thirty six meter high mountain and she shared

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Speaker 2: the incredible vision to her Instagram story with the caption

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Speaker 2: to me, this wasn't a jump, it was a release.

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Speaker 2: Something about free falling forces you to let go of

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Speaker 2: fear of control of literally everything weighing you down. Man,

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Speaker 2: did it feel good? Best day ever?

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Speaker 1: Look, it'd be pretty hard for Matt to top that,

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Speaker 1: but he has been finding himself again by eating solo

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Speaker 1: in restaurants, and he uploaded a video of him eating chicken,

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Speaker 1: but completely confused his followers by writing the following caption,

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Speaker 1: time to date and find myself again.

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Speaker 2: I saw this and was like, oh God, he's really

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Speaker 2: shot himself in the foot, because the way some people

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Speaker 2: could read it sounded like he was saying that he's

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Speaker 2: ready to date again and that's how he's going to

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Speaker 2: find himself. However, I think we all knew that he

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Speaker 2: actually meant that he was going to start dating himself

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Speaker 2: and taking himself out, because that's what Moore matched up

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Speaker 2: with the vision, and not long after, Matt deleted the

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Speaker 2: original story and corrected himself, writing time to date myself

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Speaker 2: in capitals and find myself in capitals again.

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Speaker 1: Did you see that video he shared of himself at

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Speaker 1: one of those smash rooms.

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Speaker 3: Yes, I did.

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Speaker 2: I found it super interesting. Obviously there's a lot going

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Speaker 2: on with him, and it is a great way to

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Speaker 2: get your I suppose anger out.

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Speaker 1: Yeah, well he captained it probably needed a hug.

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Speaker 2: But I notice he's also been sharing a few cryptic quotes,

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Speaker 2: kind of jumping on TERMMI and him Bro's bandwagon a

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Speaker 2: little bit. He was watching Friends and avid Friends' viewers

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Speaker 2: will know the scene, so he posted a picture of Ross,

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Speaker 2: and it was when Rachel started dating Joey and they

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Speaker 2: all did the double date, and Ross goes, I'm fine.

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Speaker 2: He posted that. He said that was what he responds

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Speaker 2: to wheneveryone asked him how he's doing.

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Speaker 1: I saw a photo of him lying on a couch

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Speaker 1: with his sister's golden retriever, and that one made me

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Speaker 1: feel quite sorry for him. Do you think these posts

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Speaker 1: are actually working towards public sympathy.

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Speaker 2: A little bit? I mean, the captain said, it's hard

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Speaker 2: to feel sad when this guy is giving you hugs,

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Speaker 2: and I suppose it really humanized him because it's easy

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Speaker 2: to look at Tammy and Matt as characters because their

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Speaker 2: relationship really has played out online and it seems like

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Speaker 2: a soap opera, like you can't actually believe that this

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Speaker 2: was a real relationship. But at the end of the day,

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Speaker 2: there are two real people in the middle of this,

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Speaker 2: and they obviously actually did love each other.

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Speaker 1: Yeah, and we still don't know what actually has happened

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Speaker 1: where yet to really hear from Matt's side of the story.

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Speaker 1: I think a lot of people have jumped to the

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Speaker 1: conclusion and they think that Matt was the person in

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Speaker 1: the wrong, but this hasn't yet been confirmed by either

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Speaker 1: Tammy or Matt. We've only seen comments or videos alluding

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Speaker 1: to something that's gone down.

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Speaker 3: Well.

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Speaker 2: I think Matt is going to share his side of

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Speaker 2: the story very soon because I tuned into his podcast

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Speaker 2: Where's Your Head At, and his co host Anna McAvoy

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Speaker 2: has been on maternity leave and they bolk recorded a

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Speaker 2: bunch of episodes and she was meant to be away

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Speaker 2: for six weeks. However, on last Tuesday's episode, she announced

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Speaker 2: at the start of the episode that this would be

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Speaker 2: their last pre recorded episode and that they were back

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Speaker 2: next week, which is actually today the podcast drops. So

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Speaker 2: I think Matt is most likely going to be sharing

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Speaker 2: his side of the story on that episode.

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Speaker 1: It'd be very interesting to hear what he has to

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Speaker 1: say about it. I wonder if he's spoken to a

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Speaker 1: publicist to get some advice on how he should share

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Speaker 1: his story.

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Speaker 2: I think that would benefit him greatly. While he does

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Speaker 2: have a podcast, I think he lacks media training. I mean,

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Speaker 2: we saw that in the episode where he's spoke about

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Speaker 2: the Grand Prix cheating scandal, and you know, it really

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Speaker 2: wasn't good for him.

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Speaker 1: If you were hired by Matt, what would be your advice.

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Speaker 2: Well, I think we're in an interesting time for influencers

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Speaker 2: because previously everyone's like, Okay, you share your life online,

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Speaker 2: you earn a lot of money, and that means you

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Speaker 2: forfeit your private life to us and we can say

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Speaker 2: anything we want about you online. However, the tide is

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Speaker 2: turning and influencers are calling out their trolls. Indy Clinton's

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Speaker 2: got a PI. She is taking some of her trolls

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Speaker 2: to court. We've recently seen the tattle Life owner unmasked.

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Speaker 2: You know, there is a reckoning for influencers and trolls

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Speaker 2: at the moment. So I think that he will go

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Speaker 2: down the route of placing himself as a victim. I'm

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Speaker 2: not saying he's not, because you know, he has been

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Speaker 2: trolled very badly, and I think he will probably open

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Speaker 2: up about how detrimental the whole relationship has been to

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Speaker 2: his mental health and humanize himself.

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Speaker 1: I wonder, though, if public sympathy is waning towards influencers

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Speaker 1: who do discussed trolling, especially Matt, because a lot of

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Speaker 1: people think that he is the reason why he and

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Speaker 1: Tammy split up.

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Speaker 2: At the end of the day, if I was Matt

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Speaker 2: the pr manager. I would say, keep it brief and

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Speaker 2: keep it respectful. Don't do some one hour long episode

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Speaker 2: that goes into all the dirty details of the breakup

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Speaker 2: as much as I want to hear it.

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Speaker 1: Yeah, do the Molly May where you're like, I just

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Speaker 1: respect this person so much that I'm not going to

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Speaker 1: speak ill about them.

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Speaker 2: And they get back with it and I'm.

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Speaker 1: John yea nah nah. But let people read into it.

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Speaker 1: Sometimes saying less is actually saying more.

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Speaker 2: Yeah, I agree, it's funny. I came across the TikTok

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Speaker 2: of Tammy's that I wanted to quickly talk to you

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Speaker 2: about Amy. So she did a brand collaboration with a

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Speaker 2: jewelry company and it was clearly pre recorded because she

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Speaker 2: was wearing her engagement ring and wedding band in it.

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Speaker 2: And it got really awkward because at the start of

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Speaker 2: the video she said this.

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Speaker 4: So I'm not someone who owns a whole lot of

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Speaker 4: nice story. So I thought it was time to add

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Speaker 4: some really nice pieces to my collection. I wanted something

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Speaker 4: I could pass down to Sas or Posey, so I

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Speaker 4: went to Cullen Jewelry.

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Speaker 2: All I could think about after watching this was you

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Speaker 2: don't have a lot of nice jewelry. You have three

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Speaker 2: incredible engagement rings. And then it got me thinking, Okay,

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Speaker 2: if she kept her engagement ring from Rhys Hawkins, could

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Speaker 2: she pass that down to Saski or and if she

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Speaker 2: kept the engagement ring from Matt Paul, could posey have it?

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Speaker 2: Like would you retiquate around that?

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Speaker 5: I don't know.

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Speaker 1: I don't know if I was her child, if I'd

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Speaker 1: want the engagement ring from the failed relationship.

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Speaker 2: But as from their dad and they're absolutely beautiful rings.

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Speaker 1: Yeah, But normally when someone passes down their mother's wedding

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Speaker 1: ring or engagement ring, it's been from a very happy marriage.

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Speaker 2: Maybe Tammy's grandchildren that will be fighting over all the

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Speaker 2: engaging rings.

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Speaker 3: So today's meeting is with who Is Elijah?

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Speaker 1: Sarah's Day has announced her collaboration with fragrance brand who

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Speaker 1: Is Elijah Is Over the og influencer was set to

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Speaker 1: launch a personal perfume with the Australian Fragrance House and

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Speaker 1: had been documenting the process to where one point two

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Speaker 1: million of followers. Sarah shared the news on Friday, and

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Speaker 1: it didn't take long for things to get messy. At

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Speaker 1: the time of recording, the real has had over one

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Speaker 1: point two million views. Now, Kate, before we way into

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Speaker 1: the drama, can you introduce the main players?

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Speaker 2: Yeah, so let's start with who is Elijah. It's not

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Speaker 2: just some small perfume brand. This is a business that

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Speaker 2: is valued at twenty million dollars and has recently signed

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Speaker 2: a landmark deal with one of the UK's biggest retailers.

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Speaker 2: So the founder's name is Raquel Boris and she launched

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Speaker 2: the business back in twenty eighteen after being inspired by

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Speaker 2: a unisex perfume that she came across on a trip

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Speaker 2: to Coachella. As for Sarah, regular listeners will be fully acquainted,

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Speaker 2: but for those unfamiliar, she is a thirty two year

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Speaker 2: old Sydney based influencer who's been sharing her life online

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Speaker 2: for over eleven years. So she started out sharing health

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Speaker 2: and fitness content but now shares more lifestyle content as

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Speaker 2: a mum of three young children. She also is a

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Speaker 2: successful business woman in her own right, so in addition

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Speaker 2: to her social media career, she is a best selling

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Speaker 2: cookbook author, selles workout guides, used to run a recipe

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Speaker 2: app called Sonny, and co owns a creative agency with

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Speaker 2: her husband Kurt.

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Speaker 1: So now we're up to speed. I want to get

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Speaker 1: into the drama because on Friday, Sarah announced it an

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Speaker 1: Instagram reel that her collaboration with who Is Elijah was over.

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Speaker 1: So she claimed she'd been working on the collaboration for

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Speaker 1: two years after the brand reached out to her to

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Speaker 1: make a fragrance. Now, Sarah said she felt like she

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Speaker 1: owed her followers an update as she had documented the

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Speaker 1: entire process. Let's take a listen.

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Speaker 6: I just wanted to sit down and update you guys

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Speaker 6: on something you've been asking me a lot about, and

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Speaker 6: that is my collaboration with who Is Elijah. So two

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Speaker 6: years ago they reached out to me to make a

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Speaker 6: fragrance with them, and as you know, I have documented

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Speaker 6: the entire process. You guys have come along on the

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Speaker 6: journey and we were all really excited. And unfortunately it's

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Speaker 6: no longer happening. And I'm sure you're asking why, and honestly,

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Speaker 6: we are asking the same question.

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Speaker 3: I don't have the answers for you. Unfortunately. I know

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Speaker 3: that might sound really confusing.

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Speaker 6: Or frustrating that I don't have more to give you,

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Speaker 6: but yeah, I'm just as disheartened. I guess as you guys,

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Speaker 6: and I was really excited about this collaboration, but it's

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Speaker 6: just not happening. That is, unfortunately the update. However, I

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Speaker 6: am working on a bunch of.

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Speaker 3: Other exciting things, so let's just focus on those and

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Speaker 3: forget that ever happened.

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Speaker 7: I should vibe it from my mind, wipe it from

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Speaker 7: all of our memories.

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Speaker 3: Okay, get all things, don't that's love that. It's fine.

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Speaker 3: We're fine. We're fine. That's fine. You guys, get it, Okay.

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Speaker 2: As soon as Sarah dropped this news, I race back

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Speaker 2: to her old reels to watch what she had shared

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Speaker 2: about this collaboration. So back in December, she filmed herself

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Speaker 2: getting ready for a meeting with Who Is Elijah, and

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Speaker 2: in the video, she revealed that the team had already

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Speaker 2: signed off on the scent, the name of the scent,

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Speaker 2: and the color of the fragrance, and that she was

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Speaker 2: going to pitch a campaign idea. Now, in terms of

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Speaker 2: the name of the perfume, it was actually Sarah's hairstylist,

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Speaker 2: Kirby Lago, who came up with it.

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Speaker 1: So Sarah has.

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Speaker 2: Featured her hairstylist a lot on her Instagram because she

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Speaker 2: recently got hair extensions it also won a promotion with them,

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Speaker 2: so I was like, oh, okay, that's interesting. This is

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Speaker 2: what Sarah had to say.

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Speaker 7: So in terms of the name, probably came up with

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Speaker 7: a list of like, I don't know, one hundred and

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Speaker 7: twenty names and I was like going back and forth, but.

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Speaker 3: Like nothing was sticking out to me.

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Speaker 7: And the next day I had a hair appointment with Kirby,

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Speaker 7: my hairstylist, and she's actually friends with Raquel, the founder

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Speaker 7: of Who Is Elijah.

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Speaker 2: I would love to know where Kirby stands on this.

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Speaker 2: How awkward for her to be in the middle of

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Speaker 2: this with two of her friends. It's interesting because on

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Speaker 2: Sunday night, Sarah was talking about how she's getting her

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Speaker 2: hair done with Kirby, so obviously Sarah and her are

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Speaker 2: still friends. It gets even more awkward because Sarah, Raquel,

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Speaker 2: and Kirby are all from Cranulla. But as I mentioned earlier,

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Speaker 2: Raquel recently moved to London, which probably makes it a

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Speaker 2: little bit less awkward.

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Speaker 1: Yeah, but Sarah's quite well known for having these friendship

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Speaker 1: bust ups as well.

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Speaker 2: Yeah, There's been a few best friends that have featured

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Speaker 2: on her social media that have just disappeared like Taika

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Speaker 2: who used to work with her she was a bridesmaid.

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Speaker 2: Then there was also Beth, who was friends with Kurt's

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Speaker 2: friend Brenton, who was on Big Brother. Yeah, they they're

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Speaker 2: no longer friends, so it's all very interesting.

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Speaker 1: I'm sure they've got tales to tell.

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Speaker 5: Yeah.

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Speaker 2: Well. A few hours after Sarah's announcement, Raquel Boris released

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Speaker 2: her own statement via her personal Instagram, which was then

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Speaker 2: later shared to her business's social media and in it

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Speaker 2: she wrote, Hi all, I've seen the video going around

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Speaker 2: and just wanted to clear a few things up. We

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Speaker 2: honestly have so much love and respect for Sarah. It

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Speaker 2: was such an exciting project to work on together. But

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Speaker 2: the decision to pause the collab wasn't random or without reason.

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Speaker 2: As who was Elijah grows into international markets, Hello Europe

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Speaker 2: twenty twenty six, We've had to make some tough calls

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Speaker 2: to stay focused on our global plans and timelines. That

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Speaker 2: means shifting our resources towards retail expansion and other internal priorities.

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Speaker 2: This was never about Sarah personally. We were super proud

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Speaker 2: of what we created, and we offered for her to

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Speaker 2: continue the project under her own brand with our support

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Speaker 2: that was unfortunately declined, which we respect. We gether this

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Speaker 2: might be disappointing to some of you, and that was

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Speaker 2: never the intention. We were always back creators and we

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Speaker 2: genuinely wish Sarah all the best.

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Speaker 1: Well, when you look at both of the statements from

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Speaker 1: Who Is Elijah and Sarah's Day, both are quite professional.

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Speaker 1: They've been pretty reserved in what they've said.

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Speaker 2: Yeah, I think that's why there's a bit of confusion

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Speaker 2: around this situation because a lot of people are like,

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Speaker 2: hang on, Sarah didn't really even say anything that bad.

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Speaker 2: She just said she was disappointed that the collaboration was over,

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Speaker 2: and that's because all the shit went down in the

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Speaker 2: comments underneath the real So unsurprisingly, Sarah's reel went absolutely nuts.

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Speaker 2: At the time of recording, It's got over one point

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Speaker 2: two million views, it's got over twenty thousand likes, over

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Speaker 2: five hundred comments, and two thousand send on, so obviously

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Speaker 2: a lot of people were talking about it. But the

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Speaker 2: comment section turned into an absolute free for all for

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Speaker 2: Sarah's fans to slam Who Is Elijah, and Sarah was

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Speaker 2: also getting in on the actions, so she did not

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Speaker 2: hold back. She dropped all these extra details that she

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Speaker 2: didn't mention in the video, and it was clear just

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Speaker 2: how angry and upset that she was that this collaboration

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Speaker 2: has ended. So via the comment section, Sarah revealed that

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Speaker 2: she only learned that the collaboration was over via an email,

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Speaker 2: and she said it felt like she was being strung

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Speaker 2: along for free promotion and content. She also alleged that

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Speaker 2: she didn't receive a dime for the collaboration and everything

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Speaker 2: that she did was in good faith because she was

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Speaker 2: committed to the project.

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Speaker 1: She also labeled the situation ikey and wrote, Honestly, it's

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Speaker 1: not about the money for me. It's about the time

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Speaker 1: and the sneakiness of it all.

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Speaker 2: There were also a lot of comments from Sarah's fans

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Speaker 2: telling her to make her own perfume, and Sarah responded

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Speaker 2: saying literally this. I've been talking to Kurt about it.

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Speaker 2: So I wonder if we will see something from Sarah.

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Speaker 1: That's ironic because Who Is Elijah said in their statement

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Speaker 1: that they were willing to help Sarah do this, but

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Speaker 1: it just wasn't under the Who Is Elijah brand.

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Speaker 2: Yeah, I don't know why if you were so invested

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Speaker 2: in this collaboration and you were really happy with the

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Speaker 2: product that you had created. Why you wouldn't take that route.

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Speaker 1: Well, the thing with Sarah is the only in house

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Speaker 1: thing they've done is their app Sonny, and that end

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Speaker 1: they actually shut it down. I think she's had more

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Speaker 1: success doing stuff with other brands like White Fox. Foutigue

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Speaker 1: is quite clear that.

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Speaker 2: Sarah is worried that the brand are going to re

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Speaker 2: release her scent under a different name, because she told

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Speaker 2: a follower in the comments that she has kept a

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Speaker 2: sample of the scent just in case they do that,

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Speaker 2: and she added honestly, I would expect nothing less from

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Speaker 2: them at this rate. She also complained about the brand

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Speaker 2: taking valuable time away from her and her kids. She wrote,

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Speaker 2: it's about the time wasted and robbed when I was

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Speaker 2: having someone else hold my baby so I could work

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Speaker 2: on it. Time is the most valuable commodity truly now.

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Speaker 1: One follower's comment even ended up triggering a war of

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Speaker 1: words between Sarah and the CEO of who is Elijah So.

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Speaker 1: One of Sarah's followers wrote, seems pretty deceitful and sneaky.

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Speaker 1: They just used you for free promotion if you signed

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Speaker 1: a contract, can you sue them? Sarah liked this comment

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Speaker 1: and replied, Unfortunately, I just started making content in good

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Speaker 1: faith because I was so committed and excited. Contract and

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Speaker 1: wrongdoing is only really useful once the product has launched.

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Speaker 1: Now this is when who was Elijah's CEO, Adam Burris,

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Speaker 1: entered the chat, and as we mentioned earlier, Adam is

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Speaker 1: also Raquel's husband, So he wrote, Sarah, this is absolute

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Speaker 1: rubbish and you know it. You are fueling this with

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Speaker 1: a false narrative. Sarah replied saying, would you like me

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Speaker 1: to forward you the email my team was blindsided with

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Speaker 1: after two years of working on this collab. Now, Adam

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Speaker 1: wrote back, things happen in business. Some things work and

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Speaker 1: some things don't, and we move on.

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Speaker 2: That is business.

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Speaker 1: We apologize for the change in direction and offered to

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Speaker 1: still do the perfume under your own brand, completely your own,

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Speaker 1: which we fully supported, which was immediately rejected. I won't

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Speaker 1: stand and what she guessed like your own followers here

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Speaker 1: and talk badly about my team. I would tread carefully.

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Speaker 2: Now this is where Kurt, Sarah's husband, entered the chat.

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Speaker 2: He fired up, writing to Adam, tread careful as you

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Speaker 2: threaten a woman. Come on, mate, Sarah hasn't said a

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Speaker 2: single bad thing about the two of you, the team,

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Speaker 2: or the brand. She has simply let her community know

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Speaker 2: that it's not going ahead, which, considering she has shared

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Speaker 2: pretty much every aspect of her and my family's life

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Speaker 2: for the last eleven years, is a pretty normal thing.

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Speaker 2: Sarah then wrote a three hundred word response back to Adam.

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Speaker 2: I didn't actually know Instagram allowed comments that long, so

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Speaker 2: to summarize it, she said that she was flexible when

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Speaker 2: they pushed out the launch by twelve months, but asked

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Speaker 2: for Adam to put himself in her shoes, as she'd

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Speaker 2: been promoting and working on this collaboration for over twenty

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Speaker 2: four months. She wrote for Bombshell News like that, I

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Speaker 2: would have really appreciated a call or even an email

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Speaker 2: to me, or at least be c seed in it.

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Speaker 2: Not an email to one of my team members after

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Speaker 2: being ghosted and us following up what was happening with

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Speaker 2: the collab. Not an email to one of my team

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Speaker 2: members after being ghosted and us following up what was

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Speaker 2: happening with the collab. She also claimed she'd been told

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Speaker 2: nothing except that they were going in a different direction.

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Speaker 1: So Adam replied to Sarah. He wrote We also put

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Speaker 1: an enormous amount into it, hundreds of hours and thousands

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Speaker 1: of dollars, and things change. It's the way things go.

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Speaker 1: To be super clear, I don't have an issue with

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Speaker 1: the post. I have an issue with you telling your

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Speaker 1: followers we used you for promotional content and the way

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Speaker 1: you were controlling the narrative in your comments. It is

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Speaker 1: misleading to everyone and damages your reputation and ours. Now

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Speaker 1: another person chimed in, claiming Sarah hadn't been compensated for

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Speaker 1: the time she invested in promoting Who Was Elijah, and

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Speaker 1: Adam replied, you are wrong now.

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Speaker 2: While Raquel remained quiet in Sarah's comment section, she shared

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Speaker 2: a photo of a glass of wine with the caption

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Speaker 2: cheers to all the keyboard warriors in my dms, and

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Speaker 2: then an hour and a half later, she followed up,

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Speaker 2: writing on her Instagram story, it's giving tantrum now. Not

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Speaker 2: only did Sarah's fans flood Raquel's dms, but they also

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Speaker 2: left negative comments on the who is Elijah Instagram account,

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Speaker 2: and on Saturday, Raquel released her own response on her

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Speaker 2: Instagram story. Let's listen to some of what she said.

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Speaker 5: I wasn't going to respond to this in this way.

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Speaker 5: But when someone with a huge platform starts encouraging bullying

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Speaker 5: and spreading a false narrative, I have to say something.

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Speaker 5: We ended a contract well within the agreed terms. There

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Speaker 5: was no breach, and yes, the decision to end the

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Speaker 5: collaboration was sent from me personally to the other party

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Speaker 5: via my email. Just to make that clear. That doesn't

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Speaker 5: make it dramatic, it makes it responsible. I left the

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Speaker 5: door open in email for further discussion, but what I

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Speaker 5: received in response was unprofessional.

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Speaker 2: Raquel went on to say that Sarah's claim that she

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Speaker 2: worked on the project for two years simply wasn't true,

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Speaker 2: and she said that her first text exchange with Sarah

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Speaker 2: was in May twenty twenty four, which was when the

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Speaker 2: project truly began, and their last discussion was in April

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Speaker 2: twenty twenty five.

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Speaker 8: She then said this, we were responsible for everything, including fragrance, sampling,

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Speaker 8: product manufacturer logistics compliance, and global product registration.

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Speaker 5: The other party's involvement stopped at the sampling stage.

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Speaker 3: We had not yet.

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Speaker 5: Begun any joint marketing outside of what they independently chose

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00:19:42,840 --> 00:19:46,200
Speaker 5: to share on their own socials, which was not instructed

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00:19:46,280 --> 00:19:49,920
Speaker 5: or directed by us. From our perspective, I could count

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Speaker 5: the hours worked on this project on one, maybe two hands.

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Speaker 2: Raquel explained that her move to London at the start

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Speaker 2: of the year naturally caused delays with the project, and

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Speaker 2: went on to s say this.

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Speaker 5: I've kept quiet out of respect, but what's being said

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Speaker 5: now is deeply misleading and it is harmful. What I'm

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Speaker 5: seeing in the comments and encouraged in the comments is disgusting.

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Speaker 5: This was a business decision made professionally and with fairness.

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Speaker 5: We offered for the project to continue under the party's

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Speaker 5: own brand without full support. That offer was declined. There's

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Speaker 5: no scandal here, no villain, just a strategic decision for

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Speaker 5: the future of my business, and it is one that

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00:20:32,800 --> 00:20:36,919
Speaker 5: I fully stand by. What is truly sad is seeing

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Speaker 5: how easily people fall into parasocial loyalty, blindly defending someone

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00:20:42,400 --> 00:20:45,760
Speaker 5: they don't actually know, have most likely never met, or

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Speaker 5: never will meet, and in doing so are bullying another

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Speaker 5: woman and another brand without facts. It is also easy

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Speaker 5: to control the narrative or a narrative when you have

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Speaker 5: the louder microphone, but louder does not mean truthful. I

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Speaker 5: am also a mother. I support a team of thirty

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Speaker 5: women and my family. This isn't just internet noise. It's damaging,

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Speaker 5: it's harmful to a lot of people, and it's really hurtful.

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Speaker 5: This is my first time running a business. Yes, I

431
00:21:18,720 --> 00:21:22,200
Speaker 5: am still learning, and this has been a massive learning

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Speaker 5: moment for me and one that I will not soon forget.

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Speaker 5: I will do what should have been done from the beginning,

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Speaker 5: and that is to turn off the comments. And I

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Speaker 5: want to make one thing extremely clear. As a woman,

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Speaker 5: as a mother, I do not support women being pinned

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Speaker 5: against other women or cyberbullying. I don't want to speak

438
00:21:44,880 --> 00:21:49,360
Speaker 5: about this matter any further. There's a lot more going

439
00:21:49,359 --> 00:21:52,760
Speaker 5: on in the world that needs attention. I wish everyone

440
00:21:52,800 --> 00:21:54,959
Speaker 5: the best and thank you.

441
00:21:55,680 --> 00:21:57,600
Speaker 1: What did you make of Raquel's response.

442
00:21:57,960 --> 00:22:00,800
Speaker 2: I think influencers and business owners need to take no

443
00:22:01,040 --> 00:22:04,920
Speaker 2: as she provided a masterclass and how to respond to controversy.

444
00:22:05,000 --> 00:22:08,600
Speaker 2: She was eloquent, classy, respectful. You'll notice that she didn't

445
00:22:08,680 --> 00:22:12,120
Speaker 2: name Sarah. She also made the noble decision to turn

446
00:22:12,160 --> 00:22:14,760
Speaker 2: the comments off on her video to let her words

447
00:22:14,800 --> 00:22:17,960
Speaker 2: speak for themselves and avoid drama in the comments, which

448
00:22:18,000 --> 00:22:21,360
Speaker 2: I think was a fantastic move. I agree with Raquel's

449
00:22:21,359 --> 00:22:25,720
Speaker 2: sentiments about Sarah's intentions with posting that video because she said,

450
00:22:25,760 --> 00:22:28,640
Speaker 2: you know, she was encouraging her fans to talk badly

451
00:22:28,720 --> 00:22:32,159
Speaker 2: about who was Elijah. That is a hundred percent what

452
00:22:32,200 --> 00:22:35,440
Speaker 2: the intent of that video was. She knew that if

453
00:22:35,440 --> 00:22:39,280
Speaker 2: she put it out, her stance would go after the brand,

454
00:22:39,760 --> 00:22:41,800
Speaker 2: and it's not the first time she has done it,

455
00:22:41,920 --> 00:22:45,440
Speaker 2: so she has a history of weaponizing her followers against brands.

456
00:22:45,760 --> 00:22:47,919
Speaker 2: If you cast in my back to twenty twenty, a

457
00:22:48,000 --> 00:22:51,160
Speaker 2: small homework company called Sabi and Soul ended up shutting

458
00:22:51,240 --> 00:22:54,680
Speaker 2: down after Sarah put them on blast on Instagram story,

459
00:22:54,960 --> 00:22:58,119
Speaker 2: and it was all over a Moroccan pillowcase that she ordered,

460
00:22:58,160 --> 00:23:00,680
Speaker 2: so she claimed at the time that they ripped her

461
00:23:00,720 --> 00:23:02,879
Speaker 2: off and said that she didn't want her followers to

462
00:23:02,960 --> 00:23:05,919
Speaker 2: fall victim to them. It actually turned out that the

463
00:23:05,920 --> 00:23:10,160
Speaker 2: website wouldn't allow pillow cases to be purchased without the insert,

464
00:23:10,320 --> 00:23:14,040
Speaker 2: so when Sarah made her order, the website's e commerce

465
00:23:14,119 --> 00:23:17,879
Speaker 2: system automatically processed a refund and canceled the order, so

466
00:23:17,960 --> 00:23:21,199
Speaker 2: the money was never actually taken from Sarah's account, but

467
00:23:21,240 --> 00:23:23,640
Speaker 2: the damage was already done and Sabi and Soul ended

468
00:23:23,720 --> 00:23:25,959
Speaker 2: up going out of business. Due to the backlash they

469
00:23:26,000 --> 00:23:30,240
Speaker 2: received from Sarah's fans. So Sarah is definitely aware of

470
00:23:30,240 --> 00:23:32,040
Speaker 2: the power that she holds with her followers, and I

471
00:23:32,119 --> 00:23:35,399
Speaker 2: think it was a deliberate move to punish who is

472
00:23:35,520 --> 00:23:37,040
Speaker 2: larger for ending this collaboration.

473
00:23:37,320 --> 00:23:40,040
Speaker 1: I think it was quite a strange collaboration to begin with,

474
00:23:40,160 --> 00:23:43,119
Speaker 1: because Sarah's not really known in the beauty space. She

475
00:23:43,200 --> 00:23:46,040
Speaker 1: does have a huge following, but it makes more sense

476
00:23:46,040 --> 00:23:48,879
Speaker 1: for her to be collaborating with brands on fitness stuff

477
00:23:49,200 --> 00:23:51,080
Speaker 1: as opposed to a beauty product.

478
00:23:51,240 --> 00:23:51,359
Speaker 5: Well.

479
00:23:51,400 --> 00:23:53,520
Speaker 2: I think that's why she's so upset about it, because

480
00:23:53,560 --> 00:23:55,919
Speaker 2: she saw a lot of status with being a celebrity

481
00:23:55,920 --> 00:23:58,679
Speaker 2: that has their own fragrance, and I think that's why

482
00:23:58,760 --> 00:24:01,400
Speaker 2: she was putting so much extra her effort and attention

483
00:24:01,560 --> 00:24:04,280
Speaker 2: into it because it was something that really excited her.

484
00:24:04,320 --> 00:24:06,480
Speaker 2: And you can tell that she's absolutely devastated that the

485
00:24:06,520 --> 00:24:09,679
Speaker 2: collaboration is over. It's very natural, but it doesn't mean

486
00:24:09,680 --> 00:24:11,720
Speaker 2: that you can go lash out in your comments section,

487
00:24:11,840 --> 00:24:14,320
Speaker 2: because when you take the emotion out of this situation

488
00:24:14,400 --> 00:24:17,320
Speaker 2: and look at the facts, it was a strategic business

489
00:24:17,320 --> 00:24:20,359
Speaker 2: decision from who was Elijah. It wasn't personal. This is

490
00:24:20,400 --> 00:24:24,639
Speaker 2: a business that is currently undertaking a global expansion after

491
00:24:24,720 --> 00:24:28,240
Speaker 2: signing this landmark deal in the UK, you know, doing

492
00:24:28,280 --> 00:24:31,120
Speaker 2: a collaboration with an Australian influencer clearly no longer serve

493
00:24:31,200 --> 00:24:33,200
Speaker 2: their new business model. And as I said, I can

494
00:24:33,280 --> 00:24:35,960
Speaker 2: sympathize with Sarah that it would be really disappointing, but

495
00:24:36,040 --> 00:24:38,200
Speaker 2: she's gone about it in completely the wrong way.

496
00:24:38,320 --> 00:24:40,720
Speaker 1: Yeah, it's a really terrible move by Sarah because at

497
00:24:40,720 --> 00:24:42,600
Speaker 1: the time it might have felt great to put them

498
00:24:42,640 --> 00:24:45,439
Speaker 1: on blast, but all she's now done is put a

499
00:24:45,480 --> 00:24:48,600
Speaker 1: red line through her name for brand deals because people

500
00:24:48,680 --> 00:24:50,440
Speaker 1: are not going to want to work with someone who

501
00:24:50,480 --> 00:24:51,240
Speaker 1: is that volatile.

502
00:24:51,359 --> 00:24:53,600
Speaker 2: And it's really interesting timing as there's been a lot

503
00:24:53,640 --> 00:24:56,199
Speaker 2: of talk about Sarah severing tithes with a lot of

504
00:24:56,200 --> 00:25:00,080
Speaker 2: her long term partners. From all accounts from Sarah, it

505
00:25:00,119 --> 00:25:03,560
Speaker 2: doesn't appear that they've ended on good terms either. While

506
00:25:03,600 --> 00:25:06,479
Speaker 2: she has never made an official announcement video like she

507
00:25:06,560 --> 00:25:10,800
Speaker 2: did with Who Was Elijah, she's made cryptic statements again

508
00:25:10,840 --> 00:25:12,920
Speaker 2: in the comment section of her posts when she's been

509
00:25:13,000 --> 00:25:16,880
Speaker 2: asked about these partnerships by followers, and she's previously commented

510
00:25:16,920 --> 00:25:20,680
Speaker 2: to a follower that she doesn't feel comfortable supporting Trepeka anymore.

511
00:25:21,000 --> 00:25:23,080
Speaker 2: And I find it interesting now seeing that she did

512
00:25:23,119 --> 00:25:26,000
Speaker 2: this whole reel about why she's not working with Who

513
00:25:26,040 --> 00:25:27,960
Speaker 2: Was Elijah and she felt like she had to explain

514
00:25:28,000 --> 00:25:29,760
Speaker 2: it to her followers. But hang on, you were the

515
00:25:29,800 --> 00:25:32,960
Speaker 2: face of Tripeka and you've never made an official statement

516
00:25:33,000 --> 00:25:35,600
Speaker 2: about that partnership ending Who Was Elijah.

517
00:25:35,800 --> 00:25:38,359
Speaker 1: I think Sarah should have just stopped after she posted

518
00:25:38,400 --> 00:25:41,360
Speaker 1: the initial video because I watched it and said, oh,

519
00:25:41,359 --> 00:25:44,320
Speaker 1: that's pretty reasonable. And she should have turned the comments

520
00:25:44,480 --> 00:25:48,919
Speaker 1: off because her responding in the comments section it just

521
00:25:49,000 --> 00:25:51,040
Speaker 1: made her look really immature.

522
00:25:50,720 --> 00:25:53,640
Speaker 2: Oh unprofessional. And I find a lot of her commentary

523
00:25:53,720 --> 00:25:57,560
Speaker 2: quite unprofessional on Instagram. Seems like she thinks she can

524
00:25:57,600 --> 00:25:59,760
Speaker 2: just say whatever she wants in there and people won't

525
00:25:59,760 --> 00:26:02,960
Speaker 2: really notice, only the people that really dig into them.

526
00:26:03,400 --> 00:26:07,199
Speaker 2: And in terms of her other sponsorship deals, within this

527
00:26:07,359 --> 00:26:10,879
Speaker 2: post about Who Is Elijah, she even commented on her

528
00:26:10,960 --> 00:26:14,240
Speaker 2: relationship with some of her former partners. So a follower wrote,

529
00:26:14,359 --> 00:26:16,359
Speaker 2: can you talk about Loving Earth? I can't get their

530
00:26:16,359 --> 00:26:19,040
Speaker 2: products anywhere. So that's a brand that she worked with

531
00:26:19,160 --> 00:26:22,000
Speaker 2: for years back in the day. I remember going and

532
00:26:22,040 --> 00:26:24,639
Speaker 2: buying Loving Earth chocolate because she spoke it up so

533
00:26:24,760 --> 00:26:29,159
Speaker 2: much that it tasted terrible anyway. She responded saying, honestly, babe,

534
00:26:29,280 --> 00:26:31,840
Speaker 2: I haven't worked for them for like seven years or something.

535
00:26:32,040 --> 00:26:34,760
Speaker 2: They had an entire company restructure and majority of the

536
00:26:34,800 --> 00:26:38,040
Speaker 2: staff left, including me. That's all I really feel comfortable saying.

537
00:26:38,440 --> 00:26:42,080
Speaker 2: Another person also wrote more White Fox collapse, and she wrote,

538
00:26:42,080 --> 00:26:44,360
Speaker 2: I love my White Fox fan, but I'm just focused

539
00:26:44,359 --> 00:26:47,240
Speaker 2: on other areas right now. Pretty interesting because White Fox

540
00:26:47,240 --> 00:26:49,439
Speaker 2: have all of her active wear on super Sail at

541
00:26:49,480 --> 00:26:51,520
Speaker 2: the moment, it seems like they're clearing it all out.

542
00:26:51,640 --> 00:26:54,119
Speaker 1: Well, maybe White Fox was smart enough to get her

543
00:26:54,119 --> 00:26:55,600
Speaker 1: to sign a non disclosure agreement.

544
00:26:55,640 --> 00:26:55,880
Speaker 4: I mean.

545
00:26:56,040 --> 00:27:00,440
Speaker 1: Also talking about contracts, let's not forget Sarah's day. She

546
00:27:00,600 --> 00:27:03,040
Speaker 1: touts herself as being a huge businesswoman. I mean, she's

547
00:27:03,040 --> 00:27:05,720
Speaker 1: made a lot of money. She's incredibly successful. Well, she

548
00:27:05,760 --> 00:27:08,280
Speaker 1: also runs a creative agency with her husband. Yeah, why

549
00:27:08,400 --> 00:27:11,159
Speaker 1: was there no contract in place? And she seemed to

550
00:27:11,160 --> 00:27:13,359
Speaker 1: be blaming who was Elijah? But it's on her to

551
00:27:13,400 --> 00:27:16,000
Speaker 1: make sure there was a contract protecting her.

552
00:27:16,160 --> 00:27:18,280
Speaker 2: I find it very difficult to believe that Sarah would

553
00:27:18,280 --> 00:27:20,760
Speaker 2: spend two years, as she says, working on a project

554
00:27:20,760 --> 00:27:24,560
Speaker 2: without signing a contract. Yeah, Like, that's just bad business.

555
00:27:24,720 --> 00:27:26,480
Speaker 2: It seems like who is Elijah have said that she

556
00:27:26,560 --> 00:27:29,640
Speaker 2: did sign a contract. What I think is the contract

557
00:27:29,680 --> 00:27:32,960
Speaker 2: probably ran out that there was an expiry day on it,

558
00:27:33,080 --> 00:27:35,840
Speaker 2: and they were like, okay, we'll reassess at that point,

559
00:27:35,880 --> 00:27:37,800
Speaker 2: and they decided that they no longer wanted to do

560
00:27:37,840 --> 00:27:40,240
Speaker 2: the collaboration, which was well within their riots.

561
00:27:40,359 --> 00:27:42,720
Speaker 1: I did see a lot of comments where people were saying, oh,

562
00:27:42,720 --> 00:27:45,360
Speaker 1: you're better off without them, and this is in God's plan, etc.

563
00:27:45,720 --> 00:27:48,400
Speaker 1: And Sarah was saying, yeah, yeah, it's so good. I thought, well,

564
00:27:48,440 --> 00:27:51,840
Speaker 1: if it's so good and you're happy about this falling through,

565
00:27:52,280 --> 00:27:55,320
Speaker 1: then why are you being so narky in the comment section?

566
00:27:55,480 --> 00:27:56,080
Speaker 1: Just move on.

567
00:27:56,520 --> 00:27:59,000
Speaker 2: I think her emotional response to this shows that it

568
00:27:59,160 --> 00:28:01,760
Speaker 2: is more an ego thing. I think she's made a

569
00:28:01,800 --> 00:28:05,000
Speaker 2: lot of money off her cookbook, but she's always been

570
00:28:05,040 --> 00:28:08,000
Speaker 2: known to have these long term partnerships ever since she

571
00:28:08,080 --> 00:28:12,760
Speaker 2: started on YouTube. She was originally so great at incorporating

572
00:28:13,040 --> 00:28:15,879
Speaker 2: these deals into her videos and making them seem really

573
00:28:16,000 --> 00:28:19,320
Speaker 2: organic and that she really liked the brand. And I

574
00:28:19,320 --> 00:28:21,280
Speaker 2: think at the moment, she's in that stage where she's

575
00:28:21,320 --> 00:28:24,440
Speaker 2: trying to get new brands on board for a long

576
00:28:24,480 --> 00:28:27,000
Speaker 2: period of time, and she thought that was going to

577
00:28:27,000 --> 00:28:28,480
Speaker 2: be the case with who was Elijah? And I think

578
00:28:28,480 --> 00:28:30,200
Speaker 2: she thought it was a real win because it's actually

579
00:28:30,200 --> 00:28:32,400
Speaker 2: a very cool perfume brand that a lot of people

580
00:28:32,440 --> 00:28:35,760
Speaker 2: were surprised that she was working with. And I think

581
00:28:35,840 --> 00:28:38,840
Speaker 2: this has been a complete fracture to her ego.

582
00:28:38,960 --> 00:28:40,680
Speaker 1: Yeah, but if you think about it as well, she's

583
00:28:40,720 --> 00:28:43,880
Speaker 1: no longer getting that income from White Fox Boutique, it's

584
00:28:43,880 --> 00:28:46,440
Speaker 1: not coming from any of the other brands that she's

585
00:28:46,480 --> 00:28:50,320
Speaker 1: severed ties with, and she doesn't have the Sunny Up anymore.

586
00:28:50,560 --> 00:28:54,800
Speaker 1: So maybe she's reacted so badly because it is affecting

587
00:28:54,800 --> 00:28:55,600
Speaker 1: her bottom line.

588
00:28:55,640 --> 00:28:59,440
Speaker 2: Now, Oh, there's definitely a financial element involved there. I'm

589
00:28:59,480 --> 00:29:02,080
Speaker 2: just so intrigued if Sarah and Kurt are going to

590
00:29:02,120 --> 00:29:03,480
Speaker 2: try and make their own perfume.

591
00:29:03,520 --> 00:29:05,720
Speaker 1: Well, there were quite a lot of Sarah's followers saying

592
00:29:05,760 --> 00:29:08,200
Speaker 1: you need to make this and I would buy it. Kate,

593
00:29:08,200 --> 00:29:10,040
Speaker 1: would you buy Sarah's Stay's perfume?

594
00:29:10,160 --> 00:29:12,320
Speaker 2: Look, I'm not proud to admit it, but I have

595
00:29:12,440 --> 00:29:16,040
Speaker 2: purchased from Sarah's day before and I wouldn't again.

596
00:29:16,360 --> 00:29:19,000
Speaker 1: Well, I think that's where we're going to leave things today.

597
00:29:19,080 --> 00:29:22,360
Speaker 1: Thank you so much for listening to another episode of Outspoken.

598
00:29:22,760 --> 00:29:24,720
Speaker 1: If you did enjoy the show, we would love if

599
00:29:24,720 --> 00:29:26,920
Speaker 1: you could go and leave us a five star review

600
00:29:26,960 --> 00:29:28,480
Speaker 1: because it really helps us out.

601
00:29:28,600 --> 00:29:30,360
Speaker 2: And if you do love our content and want to

602
00:29:30,360 --> 00:29:33,000
Speaker 2: hear more from us, we drop a bonus episode to

603
00:29:33,080 --> 00:29:34,960
Speaker 2: our subscribers on a Thursday.

604
00:29:35,360 --> 00:29:36,680
Speaker 3: We're also bringing.

605
00:29:36,360 --> 00:29:40,000
Speaker 2: You part three of our Tammy Hembrew Deep Dive on Friday.

606
00:29:40,160 --> 00:29:43,080
Speaker 2: That is the matt Pool era and I'm very excited

607
00:29:43,280 --> 00:29:46,000
Speaker 2: to share that with you. This podcast was recorded on

608
00:29:46,040 --> 00:29:48,840
Speaker 2: the traditional land of the Ghana people of the Adelaide Planes.

609
00:29:48,880 --> 00:29:50,880
Speaker 2: We pay respect to elders past and present