WEBVTT - Sarah's Day The Rebrand 0:00:00.080 --> 0:00:01.920 Before we get into the episode, we want to issue 0:00:01.960 --> 0:00:05.279 a trigger warning. We will be discussing themes around miscarriage 0:00:05.280 --> 0:00:11.000 and also eating disorders. Episode four, The Rebrand. Fresh off 0:00:11.039 --> 0:00:13.920 the back of a horror twenty twenty full of controversy, 0:00:14.240 --> 0:00:17.600 Sarah's Day was in desperate need of a rebrand. Her 0:00:17.760 --> 0:00:21.240 army of followers were turning into haters, and restrictive eating 0:00:21.280 --> 0:00:24.560 and ab selfies was so last decade. So what do 0:00:24.600 --> 0:00:27.240 you do when the brand you have built has been battered? 0:00:27.600 --> 0:00:28.120 You pivot. 0:00:28.640 --> 0:00:31.760 Sarah dropped holistic Health Princess from her bio and in 0:00:31.840 --> 0:00:35.600 doing so found God. The transition from wellness warrior to 0:00:35.680 --> 0:00:39.400 mummy blogger hasn't been a smooth one, though, With lucrative 0:00:39.400 --> 0:00:42.239 brand deals to compete for and a hungry community of 0:00:42.320 --> 0:00:45.520 new mums yearning for connection. Mummy blogging is a high 0:00:45.560 --> 0:00:48.880 stakes business venture. But what happens when your kids start 0:00:48.960 --> 0:00:52.760 becoming content and a heartbreaking diagnosis. 0:00:52.120 --> 0:00:53.600 Makes you evaluate at all. 0:00:54.240 --> 0:00:57.600 We are journalists Amy Kay and Sophie Torber and this 0:00:57.880 --> 0:01:02.480 is Outspoken Plus. Welcome back to our final installment of 0:01:02.520 --> 0:01:05.080 our deep dive series on Sarah's Day and what a 0:01:05.160 --> 0:01:06.640 wild ride it has been. 0:01:07.120 --> 0:01:08.560 Last time we were in your ears. 0:01:08.560 --> 0:01:12.520 We were discussing Sarah's three biggest controversies of twenty twenty. 0:01:12.640 --> 0:01:14.440 But we're now in twenty twenty one, and it was 0:01:14.480 --> 0:01:18.200 a big year for Sarah professionally and personally. So in 0:01:18.319 --> 0:01:21.720 January twenty twenty one, she finally launched her cooking app Sonny, 0:01:21.720 --> 0:01:25.360 which signaled a move to a subscription based revenue model. 0:01:25.600 --> 0:01:26.400 Now, the move. 0:01:26.240 --> 0:01:29.479 Appeared to be very lucrative, with Sarah flashing her cash 0:01:29.560 --> 0:01:33.080 on expensive gifts for her family. So she actually gifted 0:01:33.120 --> 0:01:35.959 her dad and Aston Martin for his birthday, and Kurt 0:01:36.000 --> 0:01:39.720 a speedboat for Christmas. Can you believe the collective gifts 0:01:39.720 --> 0:01:40.440 would have set. 0:01:40.280 --> 0:01:43.320 Sarah back around half a million dollars? At least she's 0:01:43.360 --> 0:01:44.679 been generous with her family. 0:01:44.840 --> 0:01:47.600 I know, it is pretty remarkable. Twenty twenty one was 0:01:47.640 --> 0:01:50.600 also the year Sarah got married and fell pregnant. Both 0:01:50.640 --> 0:01:54.560 story arcs provided the perfect opportunity for redemption. Yes, but 0:01:54.640 --> 0:01:57.760 brewing in the background was an influx of anonymous hate 0:01:57.760 --> 0:02:01.920 pages directed solely at Sarah Day. The worst of the 0:02:01.920 --> 0:02:05.840 offenders was an Instagram account called Salty's Day, which attracted 0:02:05.880 --> 0:02:09.120 eight thousand followers and was allegedly run by a school 0:02:09.160 --> 0:02:12.320 teacher who used to be a fan of the YouTuber. Now, 0:02:12.360 --> 0:02:15.960 the account was a byproduct of gossip forum Tattle Life, 0:02:15.960 --> 0:02:19.080 as the user used to go under the name Salty's Day. 0:02:19.600 --> 0:02:22.520 So the account took on a gossip girl persona with 0:02:22.600 --> 0:02:25.440 its bio reading your one and only source into the 0:02:25.480 --> 0:02:30.480 scandalous lives of Cronulla's elite xoxo. I remember you had 0:02:30.520 --> 0:02:33.440 to request to follow this page that was set on private, 0:02:33.800 --> 0:02:36.800 and I did enjoy seeing all of the big influencer 0:02:36.919 --> 0:02:40.320 names who were following Salty's Day. Yeah, it was intriguing 0:02:40.360 --> 0:02:43.440 to see who actually wanted to follow along. Now, in 0:02:43.520 --> 0:02:46.040 terms of the content that Salty's Day would share, there 0:02:46.160 --> 0:02:50.120 was a really large discrepancy between information that held Sarah 0:02:50.200 --> 0:02:53.240 to account and then content that was just playing bulling. 0:02:53.320 --> 0:02:56.480 So whilst the account did shine a light on followers 0:02:56.720 --> 0:02:59.960 who wrote in saying that they allegedly suffered eating disorders 0:03:00.080 --> 0:03:04.000 after following Sarah's diet plans, the account would also comment 0:03:04.120 --> 0:03:06.920 on the alleged procedures that Sarah had had done to 0:03:06.960 --> 0:03:10.400 her face. They accused her of having botox and lip fillers. 0:03:10.639 --> 0:03:13.400 It also called out her use of plastics the way 0:03:13.400 --> 0:03:15.920 that she posed her leg It was very critical of 0:03:15.960 --> 0:03:19.120 a recipe, saying that they looked like vomit. It also 0:03:19.200 --> 0:03:22.560 went as far as accusing her of being a cult leader, 0:03:22.960 --> 0:03:26.400 and the account owner had a real obsession with proving 0:03:26.480 --> 0:03:28.679 that Sarah allowed her son Fox. 0:03:28.400 --> 0:03:31.880 To watch TV. So it got very, very petty. 0:03:32.200 --> 0:03:35.200 It's a perfect example of a site that went too far, 0:03:35.400 --> 0:03:37.800 as in, you may have legitimate claims, but then to 0:03:37.840 --> 0:03:41.000 start picking on her child watching TV, that's when it 0:03:41.040 --> 0:03:43.680 gets a bit ridiculous and people start not listening. Yeah, 0:03:43.720 --> 0:03:46.400 the account owner really took it too far, and this 0:03:46.560 --> 0:03:49.440 was evident in the months leading up to Sarah's Day's wedding. 0:03:49.560 --> 0:03:53.120 So the page released private details about the wedding, including 0:03:53.160 --> 0:03:56.800 the time, date, and location. So you might be wondering 0:03:56.840 --> 0:04:00.480 how did they actually come across these details. Only all 0:04:00.520 --> 0:04:04.320 Salty's Day did was search Sarah's name on Google, which 0:04:04.360 --> 0:04:07.680 then led them to find an electronic wedding invite where 0:04:07.720 --> 0:04:12.000 guests could RSVP and also put in their dietary requirements. 0:04:12.000 --> 0:04:14.280 And on the page it had all of these details 0:04:14.280 --> 0:04:18.000 about the date and location, and the account urged followers 0:04:18.040 --> 0:04:20.920 to wreak havoc on the wedding by entering fake guest 0:04:21.040 --> 0:04:25.839 names to cause confusion. Now, for me, them exposing these 0:04:25.839 --> 0:04:29.039 private wedding details really did cross the line in my eyes, 0:04:29.080 --> 0:04:32.200 because it was so dangerous to put this information out 0:04:32.200 --> 0:04:36.040 there to a community of people who actively dislike her, 0:04:36.080 --> 0:04:38.679 because it not only put her at risk, but also 0:04:38.720 --> 0:04:42.040 her family, friends and young kids. Because who knows what 0:04:42.080 --> 0:04:44.560 these people were going to do. They could potentially rock 0:04:44.640 --> 0:04:48.480 up to the wedding egg her heckle her make her 0:04:48.560 --> 0:04:51.640 day really unpleasant, And it seemed like members of this 0:04:51.760 --> 0:04:54.000 page were sort of egging Salty's. 0:04:53.520 --> 0:04:56.040 Day on to share worse and worse information. 0:04:56.160 --> 0:04:58.640 Well, I just can't believe that this page was run 0:04:58.680 --> 0:05:00.960 by a school teacher. It was a rumor that her 0:05:01.000 --> 0:05:03.240 boyfriend found out that she was running it, and then 0:05:03.279 --> 0:05:06.360 she stopped because she was so embarrassed. And I feel 0:05:06.360 --> 0:05:09.599 like forums like tatle life, it's sort of like extremistbehavior. 0:05:09.720 --> 0:05:11.279 People go on there to have a bit of a 0:05:11.400 --> 0:05:14.359 rant about an influencer, and then they find these like 0:05:14.440 --> 0:05:16.280 minded people that agree with them, and then it just 0:05:16.360 --> 0:05:19.280 keeps going too far and more and more details about 0:05:19.279 --> 0:05:22.080 this person's life are picked on that really aren't that bad. Yeah, 0:05:22.080 --> 0:05:25.000 and at this time, Sarah did speak out about her 0:05:25.040 --> 0:05:26.800 concerns over her safety. 0:05:26.920 --> 0:05:27.799 Here's what she said. 0:05:29.200 --> 0:05:32.560 I've filmed this story section like five times. Yeah, come 0:05:32.600 --> 0:05:35.400 on me, because I have such anxiety of getting taken 0:05:35.440 --> 0:05:36.120 out of context. 0:05:36.240 --> 0:05:37.640 It's just like I don't. 0:05:37.480 --> 0:05:39.240 Know social media these days. 0:05:39.320 --> 0:05:41.800 It's like people forget you're a real person with like 0:05:41.880 --> 0:05:45.159 a real family, real friends, you know what I mean. 0:05:45.200 --> 0:05:47.280 And I just like, I'm really kind of sick of 0:05:48.200 --> 0:05:52.880 myself or like being twisted, you know. In saying all 0:05:52.880 --> 0:05:56.320 of this, I needed to take a little mental health break. 0:05:56.600 --> 0:05:58.680 I guess one thing I really struggle with is like 0:05:58.720 --> 0:06:00.680 I want to be open and honest when people say, 0:06:00.720 --> 0:06:03.160 why aren't you yourself on stories or why an't you 0:06:03.240 --> 0:06:05.360 on stories? I want to tell you. I want to 0:06:05.400 --> 0:06:09.120 tell you everything. But I don't want to condone the 0:06:09.200 --> 0:06:11.160 type of behavior that that five percent. 0:06:11.800 --> 0:06:13.840 I don't want to promote the. 0:06:13.800 --> 0:06:15.640 Things they do or promote the things they say. 0:06:15.680 --> 0:06:16.920 I don't want to highlight that. 0:06:16.880 --> 0:06:19.479 Because why would I big note that when there's so 0:06:19.520 --> 0:06:22.760 many other nice comments. It's just when it starts involving 0:06:22.760 --> 0:06:26.960 my family and like personal events and personal things and 0:06:26.960 --> 0:06:29.360 like where we live, like it's not funny anymore. And 0:06:29.440 --> 0:06:32.800 it's not just like cyberbullying, it's like dangerous, you know. 0:06:33.320 --> 0:06:37.320 So when it reaches that point, I'm like, it's beyond me. 0:06:37.640 --> 0:06:40.040 But yeah, just some things have happened this week, and I'm. 0:06:39.880 --> 0:06:42.160 Like, what is wrong world? 0:06:42.640 --> 0:06:45.120 I kind of like call out anyone or shout out anyone. 0:06:45.360 --> 0:06:47.120 I don't want it to be someone who's being mean 0:06:47.160 --> 0:06:47.839 and being nasty. 0:06:47.880 --> 0:06:48.800 I'd rather it be. 0:06:48.880 --> 0:06:52.120 Someone who's doing good in the world, or being supportive 0:06:52.200 --> 0:06:54.120 or even making me happy. I don't want to call 0:06:54.160 --> 0:06:56.640 out someone who's an online bully. 0:06:57.360 --> 0:06:59.520 It was quite rare at the time for her to 0:06:59.560 --> 0:07:02.720 acknowledge this hate page, because she had stayed pretty quiet 0:07:02.800 --> 0:07:05.160 on the amount of hate that she was receiving. It 0:07:05.240 --> 0:07:08.520 seemed like it was a breaking point for her. Yeah, 0:07:08.560 --> 0:07:11.720 it really was. Sarah's page is quite real and raw 0:07:11.720 --> 0:07:13.680 in the sense that she is not just a highlights 0:07:13.680 --> 0:07:15.800 reel for her. She does talk about negative things that 0:07:15.840 --> 0:07:18.119 happen in her day to day life, but it's usually 0:07:18.120 --> 0:07:20.400 things that piss her off, like her neighbors playing loud 0:07:20.520 --> 0:07:23.880 music or having renovations. She doesn't really touch on negative 0:07:23.920 --> 0:07:26.880 feedback that she gets from trolls. I think originally she 0:07:26.880 --> 0:07:29.040 didn't want to give any oxygen to the page, but 0:07:29.080 --> 0:07:30.920 it got to the point where she had to address 0:07:30.960 --> 0:07:33.440 it because so many people were talking about it. And 0:07:33.520 --> 0:07:37.160 something that is becoming quite synonymous in influencer and celebrity 0:07:37.160 --> 0:07:40.360 culture is that there's a tendency for super fans to 0:07:40.480 --> 0:07:44.280 turn into haters. And I read this really interesting article 0:07:44.400 --> 0:07:48.520 that took a look at when idolizing someone turns negative. 0:07:48.640 --> 0:07:51.280 So this article explained that there are two. 0:07:51.280 --> 0:07:54.560 Different theories about how this happens. And the first. 0:07:54.280 --> 0:07:58.200 Theory is that when you idolize someone, you're actually more 0:07:58.240 --> 0:08:01.360 attached to what they represent to you. So you're attached 0:08:01.400 --> 0:08:03.520 to this image that you have of that person in 0:08:03.560 --> 0:08:07.160 your mind and it somehow fulfills something inside of you. 0:08:07.640 --> 0:08:11.240 And that's actually called the Santa Claus complex. So, for example, 0:08:11.400 --> 0:08:16.000 people may have idealized Sarah's day for the way that 0:08:16.040 --> 0:08:18.480 she seems like a kind person, the way that she 0:08:19.200 --> 0:08:23.120 eats clean her perfect home, But the second that their 0:08:23.240 --> 0:08:25.240 image or the image that you have in your head 0:08:25.280 --> 0:08:28.960 of that person deviates, you decide that they're not what 0:08:29.000 --> 0:08:31.160 you thought they were. And I think that this happened 0:08:31.160 --> 0:08:33.840 a lot during a number of her scandals, So people 0:08:33.880 --> 0:08:38.520 were very disappointed in her for the cultural appropriation, the 0:08:38.600 --> 0:08:41.720 confusion over the bush fire money that was raised, so 0:08:42.400 --> 0:08:46.000 that turned into them being very distressed their image of 0:08:46.040 --> 0:08:48.080 her wasn't what she actually. 0:08:47.800 --> 0:08:48.800 Represents or is. 0:08:49.000 --> 0:08:51.520 I read a similar article where they were talking about 0:08:51.679 --> 0:08:53.720 when you have a crush on somebody but you don't 0:08:53.720 --> 0:08:55.560 even know them that well. So it might be someone 0:08:55.640 --> 0:08:57.360 at work that you don't talk to, or maybe it's 0:08:57.360 --> 0:09:00.760 a celebrity, and then when that person starts a new relationship, 0:09:00.800 --> 0:09:03.760 you actually mourn that person. It's more so the person 0:09:03.800 --> 0:09:06.080 that you invented in your mind. And I think the 0:09:06.160 --> 0:09:09.320 reason why so many people turned on Sarah's day was 0:09:09.360 --> 0:09:12.120 because they felt like her friends. So when these issues 0:09:12.120 --> 0:09:15.079 happened to her big scandals with the bushfires, people messaged 0:09:15.120 --> 0:09:17.040 her and were like, oh, Sarah, you should do this. 0:09:17.440 --> 0:09:20.160 And instead of her actually responding and saying like taking 0:09:20.160 --> 0:09:21.840 the criticism on board and saying I'm going to. 0:09:21.880 --> 0:09:23.880 Do better, she just went and blocked a lot of 0:09:23.880 --> 0:09:24.400 these people. 0:09:24.440 --> 0:09:27.040 And I think they felt like their friendship with her 0:09:27.280 --> 0:09:29.120 had ended, And that's why so many of the people 0:09:29.160 --> 0:09:31.760 went to Tattle to talk to like minded people. Yeah, 0:09:31.760 --> 0:09:33.520 And I think a lot of people bonded over the 0:09:33.559 --> 0:09:36.439 fact that they had all been blocked by Sarah's day. Well, 0:09:36.440 --> 0:09:39.720 there's also another theory, and it's about human ego. So 0:09:39.840 --> 0:09:43.760 it's this need to compare. So when we idolize someone 0:09:44.280 --> 0:09:48.040 very quickly, we compare ourselves to the person that we idolize, 0:09:48.080 --> 0:09:50.959 so then we begin to feel inferior to that person. 0:09:51.080 --> 0:09:54.360 So the human ego can't handle this, and we then 0:09:54.600 --> 0:09:59.240 subconsciously try to gain an equal standing by tearing this 0:09:59.320 --> 0:10:02.160 person down so we feel better than them. So basically 0:10:02.240 --> 0:10:05.319 tool Poppy syndrome. Yeah, pretty much. That's so true because 0:10:05.360 --> 0:10:07.760 I feel like Sarah was most loved when she was 0:10:07.760 --> 0:10:10.040 an up and coming YouTuber, when she and Kurt had 0:10:10.080 --> 0:10:11.600 just got that small apartment. 0:10:11.840 --> 0:10:12.800 People love them. 0:10:13.040 --> 0:10:14.640 But I think when she started to get more and 0:10:14.679 --> 0:10:17.480 more successful off the back of the success of her ebooks, 0:10:17.480 --> 0:10:18.959 that's when people began to. 0:10:19.000 --> 0:10:19.640 Turn on her. 0:10:19.760 --> 0:10:23.840 And it's this parasocial relationship that we all have with influences. 0:10:24.320 --> 0:10:27.000 And for those who don't know, parasocial relationship is a 0:10:27.040 --> 0:10:31.480 one sided relationship where one person extends emotional energy, interest, 0:10:31.600 --> 0:10:34.439 and time and the other party is completely unaware of 0:10:34.520 --> 0:10:38.240 the other's existence. So for Sarah, she gives all access 0:10:38.280 --> 0:10:41.080 to her life, particularly when she first broke out onto 0:10:41.120 --> 0:10:44.040 the scene. As you were talking about Amy uploading videos 0:10:44.120 --> 0:10:47.400 every three days, so people genuinely felt like they knew 0:10:47.440 --> 0:10:49.960 her and knew what was best for her. Do you 0:10:50.000 --> 0:10:52.000 think also because she started to make a lot of 0:10:52.040 --> 0:10:54.960 money off the ebooks, people felt like she owed them 0:10:55.040 --> 0:10:57.800 because people had bought the e books and funded this 0:10:57.960 --> 0:11:00.400 lifestyle of hers, and people thought, well, you know, I 0:11:00.400 --> 0:11:02.280 should have a say in what you're doing. Yeah, I 0:11:02.280 --> 0:11:05.320 think so, particularly if you are investing your own personal 0:11:05.320 --> 0:11:08.240 money into this person and then you're seeing them benefit 0:11:08.280 --> 0:11:11.280 from it, and then maybe people thought she changed a 0:11:11.320 --> 0:11:14.800 little bit with money. Now, we did briefly mention tattle Life, 0:11:14.880 --> 0:11:17.400 and I do think that this forum plays a large 0:11:17.480 --> 0:11:20.320 role in cancel culture, and I'd say that Sarah's Day 0:11:20.400 --> 0:11:23.000 has one of the largest threads out of any Aussie 0:11:23.040 --> 0:11:26.440 influencer on there. Actually, I think Sophie Gweedland has her beaten. 0:11:26.520 --> 0:11:29.120 At the moment that thread is going so quickly there's 0:11:29.120 --> 0:11:30.480 always a new one, and I'm like, hang, and I 0:11:30.520 --> 0:11:31.120 haven't read. 0:11:30.960 --> 0:11:32.080 These forty other pages. 0:11:32.120 --> 0:11:34.920 Well, something that's so fascinating about tattle Life is that 0:11:35.360 --> 0:11:37.920 so many people come together on this page and they 0:11:37.960 --> 0:11:41.319 form friendships due to their mutual dislike of a celebrity, 0:11:41.320 --> 0:11:45.120 in this case, Sarah's Day. And it's so weird because 0:11:45.800 --> 0:11:47.560 it's all of these people, as we said, who are 0:11:47.600 --> 0:11:50.840 super fans, but then they have this inherent dislike of 0:11:50.880 --> 0:11:53.160 her now and they go as far as contact doing 0:11:53.240 --> 0:11:56.920 Sarah's sponsors and demanding that they don't work with her anymore. 0:11:56.920 --> 0:11:59.320 But is that an issue because some of the scandals 0:11:59.440 --> 0:12:02.560 that happen with Sarah. I think that warranted that kind 0:12:02.559 --> 0:12:05.200 of response. And some of those people on there are 0:12:05.360 --> 0:12:09.160 super intelligent. When you read their posts, they're so articulate, 0:12:09.480 --> 0:12:12.000 and they probably think they're coming together to do the 0:12:12.080 --> 0:12:14.240 right thing, and in some instances, I think a lot 0:12:14.240 --> 0:12:17.079 of them have really good points. I think it's more 0:12:17.120 --> 0:12:19.160 so when it gets really petty that thing. 0:12:19.000 --> 0:12:20.000 Where I don't like it. 0:12:20.120 --> 0:12:22.360 I think it's the mob mentality on there, and that 0:12:22.400 --> 0:12:24.240 they all have to go one up again. It's sort 0:12:24.240 --> 0:12:26.640 of like they're trying to impress each other of how 0:12:26.720 --> 0:12:28.920 much they can ruin this person's life. And I think 0:12:28.920 --> 0:12:31.640 that's what I feel uncomfortable with, that the attempt to 0:12:31.800 --> 0:12:34.679 ruin someone's livelihood, Like you can be upset about what 0:12:34.760 --> 0:12:38.200 someone does, but I think when you start contacting people 0:12:38.200 --> 0:12:40.000 behind their back, it felt. 0:12:39.760 --> 0:12:40.559 It be uncomfortable. 0:12:40.640 --> 0:12:43.800 But I can see sometimes that being a positive thing. 0:12:43.840 --> 0:12:46.240 But I know where you're coming from when maybe someone 0:12:46.400 --> 0:12:48.680 hasn't really done the wrong thing. I think in the 0:12:48.720 --> 0:12:52.200 instance of Sarah's day in some of those scandals, she 0:12:52.320 --> 0:12:55.120 deserves to have people emailing brands. I think it comes 0:12:55.160 --> 0:12:58.439 down to the objective though. Is the objective because they 0:12:58.720 --> 0:13:02.200 really care about the issue, or are they just trying 0:13:02.240 --> 0:13:04.920 to ruin her because they personally don't like her. It 0:13:05.000 --> 0:13:07.960 reminds me a lot of the l Darby scandal, and 0:13:08.000 --> 0:13:10.679 there is a huge hate threat on her on tatle life, 0:13:10.679 --> 0:13:13.319 and a lot of people came together to reach out 0:13:13.360 --> 0:13:16.000 to every single brand that she'd ever worked with. I 0:13:16.040 --> 0:13:18.160 just think there's some people who like to kick people 0:13:18.440 --> 0:13:21.560 whilst they're down. I mean, those brands presumably probably don't 0:13:21.600 --> 0:13:23.400 want to work with the influencer anyway. 0:13:23.440 --> 0:13:26.160 They probably don't need your extra attention in trying to 0:13:26.160 --> 0:13:26.840 contact them. 0:13:26.880 --> 0:13:29.040 I think it's just when it feels like an orchestrated 0:13:29.080 --> 0:13:31.200 hate campaign, that's when you've got a problem with it. 0:13:31.240 --> 0:13:33.240 But if you are genuinely. 0:13:32.800 --> 0:13:35.920 A consumer that you've noticed something that an influencer does 0:13:36.080 --> 0:13:38.880 and message a brand. I think that's fine. But when, 0:13:38.920 --> 0:13:41.880 as I said, it's very orchestrated and backing up, I 0:13:41.920 --> 0:13:43.240 think that's when there's an issue. 0:13:43.320 --> 0:13:43.560 Now. 0:13:43.600 --> 0:13:47.360 Despite Salty's Day's attempt to ruin Sarah and Kurt's wedding, 0:13:47.480 --> 0:13:49.920 they did get married in Byron Bay without a hitch, 0:13:50.320 --> 0:13:53.200 and the wedding seem like the perfect opportunity for Sarah 0:13:53.200 --> 0:13:56.679 and Kurt to publicly discuss their Christian beliefs. So in 0:13:56.720 --> 0:13:59.280 their wedding video, which has a massed over one point 0:13:59.320 --> 0:14:02.680 five million views, Kurt spoke about how he and Sarah 0:14:02.760 --> 0:14:05.640 had both been brought up in Christian families, and Kurt 0:14:05.679 --> 0:14:07.880 explained that when Fox was born, they wanted to give 0:14:07.960 --> 0:14:10.160 him the same upbringing as they had, and it was 0:14:10.200 --> 0:14:12.680 a beautiful moment to bring them back into the church. 0:14:12.880 --> 0:14:15.120 God was mentioned a lot in their wedding vows, and 0:14:15.160 --> 0:14:18.840 the couple's personal pastor delivered the service. Let's throw to 0:14:18.840 --> 0:14:20.080 what Kurt said in his vows. 0:14:21.160 --> 0:14:24.040 During a really dark period of my life, I became 0:14:24.080 --> 0:14:27.880 reconnected with Gordon. I would pray for direction and purpose 0:14:27.920 --> 0:14:38.440 in my life. I prayed for a beautiful, skinny wife 0:14:38.440 --> 0:14:40.680 with some little surfy groms and just to live close 0:14:40.760 --> 0:14:45.720 to the coast. You Sarah really positively impacted my life 0:14:45.760 --> 0:14:48.640 and had such a massive influence on me and turned 0:14:48.640 --> 0:14:49.560 me into a better man. 0:14:50.440 --> 0:14:54.000 Who could forget the skinny wife comment where was his 0:14:54.080 --> 0:14:56.600 best man? Saying, maybe don't put that, Well, he's a 0:14:56.640 --> 0:15:00.480 celebrant who looks over the bows. They had their personal 0:15:00.520 --> 0:15:02.840 pastor there, so maybe it's different when it's a pastor 0:15:02.880 --> 0:15:05.360 compared to a celebrant. I remember it kind of came 0:15:05.400 --> 0:15:08.120 out of nowhere. All this mentioned to God because Sarah 0:15:08.120 --> 0:15:09.800 had mentioned a few times that they were going to 0:15:09.920 --> 0:15:12.200 church on Christmas Day. But when I saw that video, 0:15:12.280 --> 0:15:15.280 I was like, wow, I didn't realize they were so religious. 0:15:15.440 --> 0:15:16.480 Yeah, it was a bit of a shock. 0:15:16.520 --> 0:15:20.680 I mean. Sarah's sisters also spoke about Sarah finding religion again. 0:15:21.000 --> 0:15:23.200 So they said that she'd always been the black sheep 0:15:23.280 --> 0:15:25.440 of the family and never wanted to go to church. 0:15:25.840 --> 0:15:28.320 Apparently she used to be embarrassed to talk about God, 0:15:28.320 --> 0:15:30.120 but her sisters were really happy to see that she 0:15:30.200 --> 0:15:33.480 was finally speaking about God publicly, and also that Kurt 0:15:33.520 --> 0:15:36.120 was doing the same thing. Do you guys think that 0:15:36.240 --> 0:15:39.200 this sudden mention of God in Sarah's wedding video was 0:15:39.240 --> 0:15:41.200 a bit of a strategic way for her to try 0:15:41.240 --> 0:15:43.720 and break into the US market. Well, it was very 0:15:43.760 --> 0:15:46.760 interesting timing off the back of all of those controversies, 0:15:46.800 --> 0:15:48.760 and yeah, I do. I think that there was a 0:15:48.800 --> 0:15:52.040 lot of strategy involved. She's trying to make herself look 0:15:52.080 --> 0:15:53.760 like a good person. I think it's quite clear that 0:15:53.840 --> 0:15:57.400 her family were particularly religious, so they're clearly happy. I'm 0:15:57.440 --> 0:15:59.800 not saying it's something that's just been pulled out of nowhere. 0:16:00.000 --> 0:16:01.960 And it was a big shift for her to suddenly 0:16:02.000 --> 0:16:05.240 be so religious in her videos. And we've also seen 0:16:05.320 --> 0:16:07.960 this used by other influencers a bit of a tactic 0:16:08.280 --> 0:16:12.480 when facing scandal. So US fitness influencer Britney Dawn Davis, 0:16:12.520 --> 0:16:16.200 she suddenly became a Christian slash faith influencer after she 0:16:16.240 --> 0:16:19.280 was accused of misleading people with her ebook, so she's 0:16:19.360 --> 0:16:22.800 currently facing trial over the matter. Yeah, and upon reflection, 0:16:23.200 --> 0:16:27.080 I would say that Sarah's Day's core follower base is 0:16:27.200 --> 0:16:29.920 from the US because I feel like they've been somewhat 0:16:30.000 --> 0:16:32.920 removed from all of the drama that's been happening in Australia. 0:16:33.000 --> 0:16:36.240 After the promotion of this Sarah's Day special deep dive series, 0:16:36.440 --> 0:16:40.120 our US listeners have gone up, and it's because they 0:16:40.160 --> 0:16:42.040 is so interesting that Sarah. Well, a lot of the 0:16:42.040 --> 0:16:45.160 people leaving us hate and defending her were from America 0:16:45.200 --> 0:16:47.280 and they seem quite unaware of these scandals. 0:16:47.400 --> 0:16:47.560 Well. 0:16:47.600 --> 0:16:50.880 A couple of months after her wedding, pregnancy rumors started 0:16:50.960 --> 0:16:54.320 swirling when Sarah shed an Instagram story where a Facebook 0:16:54.360 --> 0:16:57.960 messenger conversation was visible, so part of the conversation read 0:16:58.280 --> 0:17:01.960 sick the past two as well as eight weeks today. Now, 0:17:02.040 --> 0:17:05.520 this accidental disclosure caused quite the reaction on social media. 0:17:05.720 --> 0:17:09.000 Sarah's stands were over the moon, while her detractors accused 0:17:09.040 --> 0:17:11.840 Sarah of leaking the pregnancy details in an attempt to 0:17:11.840 --> 0:17:14.639 divert attention away from a radio segment on Hack that 0:17:14.720 --> 0:17:18.720 criticized her. People might think it's absurd that she planted 0:17:19.119 --> 0:17:21.880 this information because you really did have to zoom in 0:17:21.960 --> 0:17:22.560 to see. 0:17:22.359 --> 0:17:23.879 These conversations taking place. 0:17:23.920 --> 0:17:26.960 But this was out of time when these anonymous influencer 0:17:27.000 --> 0:17:29.879 pages were on the rise and people were wanting to 0:17:29.960 --> 0:17:31.680 create news out of anything, and. 0:17:31.600 --> 0:17:33.640 People were so tapped in because so many people were 0:17:33.640 --> 0:17:36.040 in lockdown, they were at home. 0:17:35.840 --> 0:17:37.520 And you get a lot of attention if you were 0:17:37.560 --> 0:17:39.960 an influencer, if you appeared on one of these pages, 0:17:40.040 --> 0:17:43.679 particularly with a pregnancy announcement like that is just big news. 0:17:43.720 --> 0:17:45.960 Well, we know it's huge business for her. 0:17:46.320 --> 0:17:48.760 I don't actually think that she purposely did it, because 0:17:48.800 --> 0:17:51.760 remember there was that other scandal where she left open 0:17:51.800 --> 0:17:54.359 and a few photo files and it's a like Selly 0:17:54.480 --> 0:17:56.919 light pick, and that made it all over. Anyone that 0:17:57.080 --> 0:18:00.240 knows Sarah knows that she's always leaving typos in her story, 0:18:00.280 --> 0:18:03.080 So I don't think she's got a huge attention to detail. Now, 0:18:03.119 --> 0:18:05.840 if you fast forward to late August, Sarah shocked her 0:18:05.880 --> 0:18:09.639 followers by announcing she was taking a break from social media. 0:18:09.760 --> 0:18:12.119 She wrote, be right back, just having a little social 0:18:12.160 --> 0:18:14.800 media break for the past two days and maybe tomorrow, 0:18:15.040 --> 0:18:18.399 Love you. Unsurprisingly, Sarah couldn't stay away. She shared a 0:18:18.400 --> 0:18:21.080 photo of her reading the Bible with the caption where 0:18:21.119 --> 0:18:23.320 I go when no one can answer my questions or 0:18:23.359 --> 0:18:26.800 make sense about circumstances. Sarah then shared a post where 0:18:26.800 --> 0:18:28.960 she wrote, to be as open as my heart will 0:18:29.040 --> 0:18:31.680 let me write. Now, I have chosen to openly admit 0:18:31.720 --> 0:18:33.719 that I am not okay and I'm going through some 0:18:33.760 --> 0:18:37.200 personal things right now. Maybe someday I'll open up about it, 0:18:37.240 --> 0:18:40.119 maybe not. I'm not even thinking about that right now. 0:18:40.280 --> 0:18:41.919 I don't want you to feel sorry for me, but 0:18:41.920 --> 0:18:45.080 I would appreciate prayer, prayer for peace and clarity for 0:18:45.119 --> 0:18:48.240 our little family. This is not about Lockdown's COVID vaccinations 0:18:48.320 --> 0:18:51.960 or anything of that nature, she continued, saying, Honestly, I'm 0:18:51.960 --> 0:18:54.119 not coping very well, and I can't jump on my 0:18:54.200 --> 0:18:56.720 stories and be my normal self. I never want to 0:18:56.720 --> 0:18:59.360 be fake, happy or bubbly. It's also not the kind 0:18:59.400 --> 0:19:01.560 of thing I want to talk about or want other's 0:19:01.640 --> 0:19:05.800