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Speaker 1: Before we get into the episode, we want to issue

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Speaker 1: a trigger warning. We will be discussing themes around miscarriage

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Speaker 1: and also eating disorders. Episode four, The Rebrand. Fresh off

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Speaker 1: the back of a horror twenty twenty full of controversy,

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Speaker 1: Sarah's Day was in desperate need of a rebrand. Her

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Speaker 1: army of followers were turning into haters, and restrictive eating

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Speaker 1: and ab selfies was so last decade. So what do

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Speaker 1: you do when the brand you have built has been battered?

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Speaker 2: You pivot.

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Speaker 1: Sarah dropped holistic Health Princess from her bio and in

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Speaker 1: doing so found God. The transition from wellness warrior to

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Speaker 1: mummy blogger hasn't been a smooth one, though, With lucrative

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Speaker 1: brand deals to compete for and a hungry community of

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Speaker 1: new mums yearning for connection. Mummy blogging is a high

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Speaker 1: stakes business venture. But what happens when your kids start

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Speaker 1: becoming content and a heartbreaking diagnosis.

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Speaker 2: Makes you evaluate at all.

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Speaker 1: We are journalists Amy Kay and Sophie Torber and this

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Speaker 1: is Outspoken Plus. Welcome back to our final installment of

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Speaker 1: our deep dive series on Sarah's Day and what a

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Speaker 1: wild ride it has been.

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Speaker 2: Last time we were in your ears.

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Speaker 1: We were discussing Sarah's three biggest controversies of twenty twenty.

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Speaker 1: But we're now in twenty twenty one, and it was

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Speaker 1: a big year for Sarah professionally and personally. So in

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Speaker 1: January twenty twenty one, she finally launched her cooking app Sonny,

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Speaker 1: which signaled a move to a subscription based revenue model.

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Speaker 2: Now, the move.

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Speaker 1: Appeared to be very lucrative, with Sarah flashing her cash

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Speaker 1: on expensive gifts for her family. So she actually gifted

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Speaker 1: her dad and Aston Martin for his birthday, and Kurt

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Speaker 1: a speedboat for Christmas. Can you believe the collective gifts

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Speaker 1: would have set.

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Speaker 2: Sarah back around half a million dollars? At least she's

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Speaker 2: been generous with her family.

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Speaker 1: I know, it is pretty remarkable. Twenty twenty one was

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Speaker 1: also the year Sarah got married and fell pregnant. Both

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Speaker 1: story arcs provided the perfect opportunity for redemption. Yes, but

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Speaker 1: brewing in the background was an influx of anonymous hate

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Speaker 1: pages directed solely at Sarah Day. The worst of the

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Speaker 1: offenders was an Instagram account called Salty's Day, which attracted

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Speaker 1: eight thousand followers and was allegedly run by a school

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Speaker 1: teacher who used to be a fan of the YouTuber. Now,

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Speaker 1: the account was a byproduct of gossip forum Tattle Life,

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Speaker 1: as the user used to go under the name Salty's Day.

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Speaker 1: So the account took on a gossip girl persona with

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Speaker 1: its bio reading your one and only source into the

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Speaker 1: scandalous lives of Cronulla's elite xoxo. I remember you had

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Speaker 1: to request to follow this page that was set on private,

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Speaker 1: and I did enjoy seeing all of the big influencer

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Speaker 1: names who were following Salty's Day. Yeah, it was intriguing

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Speaker 1: to see who actually wanted to follow along. Now, in

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Speaker 1: terms of the content that Salty's Day would share, there

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Speaker 1: was a really large discrepancy between information that held Sarah

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Speaker 1: to account and then content that was just playing bulling.

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Speaker 1: So whilst the account did shine a light on followers

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Speaker 1: who wrote in saying that they allegedly suffered eating disorders

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Speaker 1: after following Sarah's diet plans, the account would also comment

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Speaker 1: on the alleged procedures that Sarah had had done to

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Speaker 1: her face. They accused her of having botox and lip fillers.

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Speaker 1: It also called out her use of plastics the way

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Speaker 1: that she posed her leg It was very critical of

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Speaker 1: a recipe, saying that they looked like vomit. It also

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Speaker 1: went as far as accusing her of being a cult leader,

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Speaker 1: and the account owner had a real obsession with proving

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Speaker 1: that Sarah allowed her son Fox.

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Speaker 2: To watch TV. So it got very, very petty.

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Speaker 1: It's a perfect example of a site that went too far,

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Speaker 1: as in, you may have legitimate claims, but then to

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Speaker 1: start picking on her child watching TV, that's when it

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Speaker 1: gets a bit ridiculous and people start not listening. Yeah,

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Speaker 1: the account owner really took it too far, and this

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Speaker 1: was evident in the months leading up to Sarah's Day's wedding.

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Speaker 1: So the page released private details about the wedding, including

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Speaker 1: the time, date, and location. So you might be wondering

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Speaker 1: how did they actually come across these details. Only all

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Speaker 1: Salty's Day did was search Sarah's name on Google, which

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Speaker 1: then led them to find an electronic wedding invite where

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Speaker 1: guests could RSVP and also put in their dietary requirements.

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Speaker 1: And on the page it had all of these details

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Speaker 1: about the date and location, and the account urged followers

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Speaker 1: to wreak havoc on the wedding by entering fake guest

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Speaker 1: names to cause confusion. Now, for me, them exposing these

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Speaker 1: private wedding details really did cross the line in my eyes,

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Speaker 1: because it was so dangerous to put this information out

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Speaker 1: there to a community of people who actively dislike her,

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Speaker 1: because it not only put her at risk, but also

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Speaker 1: her family, friends and young kids. Because who knows what

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Speaker 1: these people were going to do. They could potentially rock

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Speaker 1: up to the wedding egg her heckle her make her

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Speaker 1: day really unpleasant, And it seemed like members of this

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Speaker 1: page were sort of egging Salty's.

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Speaker 2: Day on to share worse and worse information.

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Speaker 1: Well, I just can't believe that this page was run

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Speaker 1: by a school teacher. It was a rumor that her

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Speaker 1: boyfriend found out that she was running it, and then

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Speaker 1: she stopped because she was so embarrassed. And I feel

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Speaker 1: like forums like tatle life, it's sort of like extremistbehavior.

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Speaker 1: People go on there to have a bit of a

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Speaker 1: rant about an influencer, and then they find these like

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Speaker 1: minded people that agree with them, and then it just

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Speaker 1: keeps going too far and more and more details about

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Speaker 1: this person's life are picked on that really aren't that bad. Yeah,

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Speaker 1: and at this time, Sarah did speak out about her

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Speaker 1: concerns over her safety.

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Speaker 2: Here's what she said.

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Speaker 3: I've filmed this story section like five times. Yeah, come

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Speaker 3: on me, because I have such anxiety of getting taken

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Speaker 3: out of context.

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Speaker 4: It's just like I don't.

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Speaker 2: Know social media these days.

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Speaker 3: It's like people forget you're a real person with like

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Speaker 3: a real family, real friends, you know what I mean.

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Speaker 3: And I just like, I'm really kind of sick of

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Speaker 3: myself or like being twisted, you know. In saying all

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Speaker 3: of this, I needed to take a little mental health break.

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Speaker 3: I guess one thing I really struggle with is like

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Speaker 3: I want to be open and honest when people say,

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Speaker 3: why aren't you yourself on stories or why an't you

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Speaker 3: on stories? I want to tell you. I want to

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Speaker 3: tell you everything. But I don't want to condone the

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Speaker 3: type of behavior that that five percent.

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Speaker 2: I don't want to promote the.

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Speaker 4: Things they do or promote the things they say.

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Speaker 5: I don't want to highlight that.

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Speaker 3: Because why would I big note that when there's so

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Speaker 3: many other nice comments. It's just when it starts involving

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Speaker 3: my family and like personal events and personal things and

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Speaker 3: like where we live, like it's not funny anymore. And

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Speaker 3: it's not just like cyberbullying, it's like dangerous, you know.

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Speaker 3: So when it reaches that point, I'm like, it's beyond me.

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Speaker 3: But yeah, just some things have happened this week, and I'm.

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Speaker 5: Like, what is wrong world?

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Speaker 3: I kind of like call out anyone or shout out anyone.

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Speaker 3: I don't want it to be someone who's being mean

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Speaker 3: and being nasty.

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Speaker 4: I'd rather it be.

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Speaker 5: Someone who's doing good in the world, or being supportive

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Speaker 5: or even making me happy. I don't want to call

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Speaker 5: out someone who's an online bully.

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Speaker 1: It was quite rare at the time for her to

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Speaker 1: acknowledge this hate page, because she had stayed pretty quiet

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Speaker 1: on the amount of hate that she was receiving. It

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Speaker 1: seemed like it was a breaking point for her. Yeah,

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Speaker 1: it really was. Sarah's page is quite real and raw

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Speaker 1: in the sense that she is not just a highlights

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Speaker 1: reel for her. She does talk about negative things that

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Speaker 1: happen in her day to day life, but it's usually

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Speaker 1: things that piss her off, like her neighbors playing loud

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Speaker 1: music or having renovations. She doesn't really touch on negative

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Speaker 1: feedback that she gets from trolls. I think originally she

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Speaker 1: didn't want to give any oxygen to the page, but

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Speaker 1: it got to the point where she had to address

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Speaker 1: it because so many people were talking about it. And

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Speaker 1: something that is becoming quite synonymous in influencer and celebrity

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Speaker 1: culture is that there's a tendency for super fans to

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Speaker 1: turn into haters. And I read this really interesting article

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Speaker 1: that took a look at when idolizing someone turns negative.

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Speaker 1: So this article explained that there are two.

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Speaker 2: Different theories about how this happens. And the first.

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Speaker 1: Theory is that when you idolize someone, you're actually more

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Speaker 1: attached to what they represent to you. So you're attached

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Speaker 1: to this image that you have of that person in

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Speaker 1: your mind and it somehow fulfills something inside of you.

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Speaker 1: And that's actually called the Santa Claus complex. So, for example,

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Speaker 1: people may have idealized Sarah's day for the way that

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Speaker 1: she seems like a kind person, the way that she

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Speaker 1: eats clean her perfect home, But the second that their

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Speaker 1: image or the image that you have in your head

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Speaker 1: of that person deviates, you decide that they're not what

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Speaker 1: you thought they were. And I think that this happened

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Speaker 1: a lot during a number of her scandals, So people

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Speaker 1: were very disappointed in her for the cultural appropriation, the

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Speaker 1: confusion over the bush fire money that was raised, so

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Speaker 1: that turned into them being very distressed their image of

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Speaker 1: her wasn't what she actually.

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Speaker 2: Represents or is.

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Speaker 1: I read a similar article where they were talking about

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Speaker 1: when you have a crush on somebody but you don't

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Speaker 1: even know them that well. So it might be someone

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Speaker 1: at work that you don't talk to, or maybe it's

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Speaker 1: a celebrity, and then when that person starts a new relationship,

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Speaker 1: you actually mourn that person. It's more so the person

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Speaker 1: that you invented in your mind. And I think the

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Speaker 1: reason why so many people turned on Sarah's day was

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Speaker 1: because they felt like her friends. So when these issues

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Speaker 1: happened to her big scandals with the bushfires, people messaged

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Speaker 1: her and were like, oh, Sarah, you should do this.

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Speaker 1: And instead of her actually responding and saying like taking

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Speaker 1: the criticism on board and saying I'm going to.

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Speaker 2: Do better, she just went and blocked a lot of

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Speaker 2: these people.

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Speaker 1: And I think they felt like their friendship with her

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Speaker 1: had ended, And that's why so many of the people

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Speaker 1: went to Tattle to talk to like minded people. Yeah,

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Speaker 1: And I think a lot of people bonded over the

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Speaker 1: fact that they had all been blocked by Sarah's day. Well,

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Speaker 1: there's also another theory, and it's about human ego. So

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Speaker 1: it's this need to compare. So when we idolize someone

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Speaker 1: very quickly, we compare ourselves to the person that we idolize,

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Speaker 1: so then we begin to feel inferior to that person.

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Speaker 1: So the human ego can't handle this, and we then

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Speaker 1: subconsciously try to gain an equal standing by tearing this

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Speaker 1: person down so we feel better than them. So basically

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Speaker 1: tool Poppy syndrome. Yeah, pretty much. That's so true because

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Speaker 1: I feel like Sarah was most loved when she was

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Speaker 1: an up and coming YouTuber, when she and Kurt had

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Speaker 1: just got that small apartment.

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Speaker 2: People love them.

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Speaker 1: But I think when she started to get more and

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Speaker 1: more successful off the back of the success of her ebooks,

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Speaker 1: that's when people began to.

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Speaker 2: Turn on her.

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Speaker 1: And it's this parasocial relationship that we all have with influences.

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Speaker 1: And for those who don't know, parasocial relationship is a

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Speaker 1: one sided relationship where one person extends emotional energy, interest,

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Speaker 1: and time and the other party is completely unaware of

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Speaker 1: the other's existence. So for Sarah, she gives all access

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Speaker 1: to her life, particularly when she first broke out onto

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Speaker 1: the scene. As you were talking about Amy uploading videos

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Speaker 1: every three days, so people genuinely felt like they knew

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Speaker 1: her and knew what was best for her. Do you

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Speaker 1: think also because she started to make a lot of

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Speaker 1: money off the ebooks, people felt like she owed them

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Speaker 1: because people had bought the e books and funded this

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Speaker 1: lifestyle of hers, and people thought, well, you know, I

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Speaker 1: should have a say in what you're doing. Yeah, I

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Speaker 1: think so, particularly if you are investing your own personal

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Speaker 1: money into this person and then you're seeing them benefit

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Speaker 1: from it, and then maybe people thought she changed a

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Speaker 1: little bit with money. Now, we did briefly mention tattle Life,

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Speaker 1: and I do think that this forum plays a large

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Speaker 1: role in cancel culture, and I'd say that Sarah's Day

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Speaker 1: has one of the largest threads out of any Aussie

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Speaker 1: influencer on there. Actually, I think Sophie Gweedland has her beaten.

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Speaker 1: At the moment that thread is going so quickly there's

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Speaker 1: always a new one, and I'm like, hang, and I

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Speaker 1: haven't read.

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Speaker 2: These forty other pages.

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Speaker 1: Well, something that's so fascinating about tattle Life is that

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Speaker 1: so many people come together on this page and they

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Speaker 1: form friendships due to their mutual dislike of a celebrity,

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Speaker 1: in this case, Sarah's Day. And it's so weird because

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Speaker 1: it's all of these people, as we said, who are

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Speaker 1: super fans, but then they have this inherent dislike of

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Speaker 1: her now and they go as far as contact doing

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Speaker 1: Sarah's sponsors and demanding that they don't work with her anymore.

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Speaker 1: But is that an issue because some of the scandals

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Speaker 1: that happen with Sarah. I think that warranted that kind

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Speaker 1: of response. And some of those people on there are

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Speaker 1: super intelligent. When you read their posts, they're so articulate,

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Speaker 1: and they probably think they're coming together to do the

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Speaker 1: right thing, and in some instances, I think a lot

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Speaker 1: of them have really good points. I think it's more

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Speaker 1: so when it gets really petty that thing.

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Speaker 2: Where I don't like it.

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Speaker 1: I think it's the mob mentality on there, and that

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Speaker 1: they all have to go one up again. It's sort

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Speaker 1: of like they're trying to impress each other of how

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Speaker 1: much they can ruin this person's life. And I think

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Speaker 1: that's what I feel uncomfortable with, that the attempt to

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Speaker 1: ruin someone's livelihood, Like you can be upset about what

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Speaker 1: someone does, but I think when you start contacting people

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Speaker 1: behind their back, it felt.

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Speaker 2: It be uncomfortable.

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Speaker 1: But I can see sometimes that being a positive thing.

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Speaker 1: But I know where you're coming from when maybe someone

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Speaker 1: hasn't really done the wrong thing. I think in the

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Speaker 1: instance of Sarah's day in some of those scandals, she

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Speaker 1: deserves to have people emailing brands. I think it comes

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Speaker 1: down to the objective though. Is the objective because they

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Speaker 1: really care about the issue, or are they just trying

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Speaker 1: to ruin her because they personally don't like her. It

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Speaker 1: reminds me a lot of the l Darby scandal, and

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Speaker 1: there is a huge hate threat on her on tatle life,

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Speaker 1: and a lot of people came together to reach out

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Speaker 1: to every single brand that she'd ever worked with. I

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Speaker 1: just think there's some people who like to kick people

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Speaker 1: whilst they're down. I mean, those brands presumably probably don't

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Speaker 1: want to work with the influencer anyway.

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Speaker 2: They probably don't need your extra attention in trying to

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Speaker 2: contact them.

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Speaker 1: I think it's just when it feels like an orchestrated

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Speaker 1: hate campaign, that's when you've got a problem with it.

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Speaker 2: But if you are genuinely.

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Speaker 1: A consumer that you've noticed something that an influencer does

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Speaker 1: and message a brand. I think that's fine. But when,

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Speaker 1: as I said, it's very orchestrated and backing up, I

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Speaker 1: think that's when there's an issue.

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Speaker 2: Now.

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Speaker 1: Despite Salty's Day's attempt to ruin Sarah and Kurt's wedding,

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Speaker 1: they did get married in Byron Bay without a hitch,

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Speaker 1: and the wedding seem like the perfect opportunity for Sarah

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Speaker 1: and Kurt to publicly discuss their Christian beliefs. So in

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Speaker 1: their wedding video, which has a massed over one point

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Speaker 1: five million views, Kurt spoke about how he and Sarah

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Speaker 1: had both been brought up in Christian families, and Kurt

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Speaker 1: explained that when Fox was born, they wanted to give

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Speaker 1: him the same upbringing as they had, and it was

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Speaker 1: a beautiful moment to bring them back into the church.

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Speaker 1: God was mentioned a lot in their wedding vows, and

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Speaker 1: the couple's personal pastor delivered the service. Let's throw to

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Speaker 1: what Kurt said in his vows.

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Speaker 6: During a really dark period of my life, I became

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Speaker 6: reconnected with Gordon. I would pray for direction and purpose

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Speaker 6: in my life. I prayed for a beautiful, skinny wife

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Speaker 6: with some little surfy groms and just to live close

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Speaker 6: to the coast. You Sarah really positively impacted my life

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Speaker 6: and had such a massive influence on me and turned

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Speaker 6: me into a better man.

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Speaker 1: Who could forget the skinny wife comment where was his

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Speaker 1: best man? Saying, maybe don't put that, Well, he's a

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Speaker 1: celebrant who looks over the bows. They had their personal

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Speaker 1: pastor there, so maybe it's different when it's a pastor

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Speaker 1: compared to a celebrant. I remember it kind of came

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Speaker 1: out of nowhere. All this mentioned to God because Sarah

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Speaker 1: had mentioned a few times that they were going to

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Speaker 1: church on Christmas Day. But when I saw that video,

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Speaker 1: I was like, wow, I didn't realize they were so religious.

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Speaker 2: Yeah, it was a bit of a shock.

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Speaker 1: I mean. Sarah's sisters also spoke about Sarah finding religion again.

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Speaker 1: So they said that she'd always been the black sheep

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Speaker 1: of the family and never wanted to go to church.

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Speaker 1: Apparently she used to be embarrassed to talk about God,

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Speaker 1: but her sisters were really happy to see that she

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Speaker 1: was finally speaking about God publicly, and also that Kurt

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Speaker 1: was doing the same thing. Do you guys think that

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Speaker 1: this sudden mention of God in Sarah's wedding video was

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Speaker 1: a bit of a strategic way for her to try

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Speaker 1: and break into the US market. Well, it was very

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Speaker 1: interesting timing off the back of all of those controversies,

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Speaker 1: and yeah, I do. I think that there was a

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Speaker 1: lot of strategy involved. She's trying to make herself look

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Speaker 1: like a good person. I think it's quite clear that

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Speaker 1: her family were particularly religious, so they're clearly happy. I'm

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Speaker 1: not saying it's something that's just been pulled out of nowhere.

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Speaker 1: And it was a big shift for her to suddenly

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Speaker 1: be so religious in her videos. And we've also seen

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Speaker 1: this used by other influencers a bit of a tactic

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Speaker 1: when facing scandal. So US fitness influencer Britney Dawn Davis,

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Speaker 1: she suddenly became a Christian slash faith influencer after she

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Speaker 1: was accused of misleading people with her ebook, so she's

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Speaker 1: currently facing trial over the matter. Yeah, and upon reflection,

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Speaker 1: I would say that Sarah's Day's core follower base is

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Speaker 1: from the US because I feel like they've been somewhat

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Speaker 1: removed from all of the drama that's been happening in Australia.

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Speaker 1: After the promotion of this Sarah's Day special deep dive series,

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Speaker 1: our US listeners have gone up, and it's because they

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Speaker 1: is so interesting that Sarah. Well, a lot of the

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Speaker 1: people leaving us hate and defending her were from America

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Speaker 1: and they seem quite unaware of these scandals.

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Speaker 7: Well.

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Speaker 1: A couple of months after her wedding, pregnancy rumors started

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Speaker 1: swirling when Sarah shed an Instagram story where a Facebook

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Speaker 1: messenger conversation was visible, so part of the conversation read

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Speaker 1: sick the past two as well as eight weeks today. Now,

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Speaker 1: this accidental disclosure caused quite the reaction on social media.

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Speaker 1: Sarah's stands were over the moon, while her detractors accused

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Speaker 1: Sarah of leaking the pregnancy details in an attempt to

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Speaker 1: divert attention away from a radio segment on Hack that

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Speaker 1: criticized her. People might think it's absurd that she planted

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Speaker 1: this information because you really did have to zoom in

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Speaker 1: to see.

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Speaker 2: These conversations taking place.

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Speaker 1: But this was out of time when these anonymous influencer

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Speaker 1: pages were on the rise and people were wanting to

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Speaker 1: create news out of anything, and.

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Speaker 2: People were so tapped in because so many people were

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Speaker 2: in lockdown, they were at home.

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Speaker 1: And you get a lot of attention if you were

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Speaker 1: an influencer, if you appeared on one of these pages,

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Speaker 1: particularly with a pregnancy announcement like that is just big news.

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Speaker 2: Well, we know it's huge business for her.

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Speaker 1: I don't actually think that she purposely did it, because

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Speaker 1: remember there was that other scandal where she left open

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Speaker 1: and a few photo files and it's a like Selly

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Speaker 1: light pick, and that made it all over. Anyone that

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Speaker 1: knows Sarah knows that she's always leaving typos in her story,

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Speaker 1: So I don't think she's got a huge attention to detail. Now,

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Speaker 1: if you fast forward to late August, Sarah shocked her

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Speaker 1: followers by announcing she was taking a break from social media.

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Speaker 1: She wrote, be right back, just having a little social

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Speaker 1: media break for the past two days and maybe tomorrow,

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Speaker 1: Love you. Unsurprisingly, Sarah couldn't stay away. She shared a

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Speaker 1: photo of her reading the Bible with the caption where

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Speaker 1: I go when no one can answer my questions or

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Speaker 1: make sense about circumstances. Sarah then shared a post where

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Speaker 1: she wrote, to be as open as my heart will

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Speaker 1: let me write. Now, I have chosen to openly admit

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Speaker 1: that I am not okay and I'm going through some

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Speaker 1: personal things right now. Maybe someday I'll open up about it,

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Speaker 1: maybe not. I'm not even thinking about that right now.

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Speaker 1: I don't want you to feel sorry for me, but

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Speaker 1: I would appreciate prayer, prayer for peace and clarity for

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Speaker 1: our little family. This is not about Lockdown's COVID vaccinations

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Speaker 1: or anything of that nature, she continued, saying, Honestly, I'm

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Speaker 1: not coping very well, and I can't jump on my

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Speaker 1: stories and be my normal self. I never want to

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Speaker 1: be fake, happy or bubbly. It's also not the kind

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Speaker 1: of thing I want to talk about or want other's

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Speaker 1: opinions on. I'm genuinely sorry for being somewhat secretive and confusing,

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Speaker 1: but I am only comprehending my emotions right now and

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Speaker 1: don't feel like sharing with the entire world when I'm

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Speaker 1: emotionally exhausted and confused. New Despite saying that she wouldn't

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Speaker 1: speak further on the very private matter, Sarah continued to

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Speaker 1: post about her day. She said it was important to

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Speaker 1: give herself a few days to cry, spiral a little,

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Speaker 1: and feel confused, angry, and sit on the couch or

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Speaker 1: in bed for seventy two hours and not move. She

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Speaker 1: said she wanted to forget the reality and try and

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Speaker 1: act and feel normal. She continued to explain that for her,

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Speaker 1: being online is normal. Sarah then went on to share

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Speaker 1: a video of her cradling fox and crying. She captured

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Speaker 1: the video Okay, but honestly, I'm trying to fill our

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Speaker 1: house with prayer and worship music this week, believing wholeheartedly

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Speaker 1: in God's power. I was composed until Foxy came up

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Speaker 1: to me and said, mummy sad. Sarah then shared a

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Speaker 1: Bible verse that said, so do not fear, for I

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Speaker 1: am with you. Do not be dismayed, for I am

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Speaker 1: your God. I will strength you and help you. I

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Speaker 1: find it so utterly confusing that influencers have to announce

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Speaker 1: that they'll be taking a break like that is just

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Speaker 1: fueling speculation more. Why don't you just take the break

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Speaker 1: and not say anything, because it just leads to more

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Speaker 1: questions of people asking why are they taking a break?

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Speaker 2: What's going on?

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Speaker 1: It does, but Sarah posts so frequently that she kind

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Speaker 1: of had to mention that she was going to be

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Speaker 1: of social media. I know about that, but all of

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Speaker 1: these posts, it got the rumor meal going, and the

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Speaker 1: first rumor was that Sarah had miscarried, and a lot

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Speaker 1: of people thought these posts were actually baiting the miscarriage,

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Speaker 1: which upset a lot of people. The second rumor was

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Speaker 1: that Kurt was cheating on her, which Sarah swiftly shot down,

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Speaker 1: and the third rumor was that Sarah and Kurt had

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Speaker 1: found out that baby had an abnormality. So another month

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Speaker 1: passed on social media and Sarah still hadn't updated her

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Speaker 1: followers about the personal issue that she was going through. Instead,

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Speaker 1: she announced on September twenty that she was starting an

440
00:20:55,640 --> 00:20:58,320
Speaker 1: eight week challenge with her ebooks. So to make the

441
00:20:58,359 --> 00:21:00,960
Speaker 1: deal a little bit sweeter, she disc e books by

442
00:21:00,960 --> 00:21:03,359
Speaker 1: twenty percent and promised to do the fitness challenge with

443
00:21:03,400 --> 00:21:06,480
Speaker 1: her subscribers. So the fans who signed up to do

444
00:21:06,560 --> 00:21:09,000
Speaker 1: the challenge with Sarah got a big shock when two

445
00:21:09,119 --> 00:21:11,960
Speaker 1: days later, on the twenty second of September, she announced

446
00:21:11,960 --> 00:21:15,080
Speaker 1: she was pregnant and therefore wouldn't be doing the challenge.

447
00:21:15,240 --> 00:21:15,400
Speaker 7: Now.

448
00:21:15,400 --> 00:21:16,199
Speaker 2: The announcement was.

449
00:21:16,240 --> 00:21:19,640
Speaker 1: Really confusing and complicated for Sarah's followers. For one thing,

450
00:21:19,800 --> 00:21:22,880
Speaker 1: it was very low key compared to Sarah's first pregnancy,

451
00:21:22,920 --> 00:21:25,800
Speaker 1: announcement with Fox. The video went for just over two

452
00:21:25,840 --> 00:21:29,119
Speaker 1: minutes and was styled in an old VHS way, and

453
00:21:29,160 --> 00:21:31,400
Speaker 1: the date on there said the twenty first of January

454
00:21:31,600 --> 00:21:34,760
Speaker 1: nineteen ninety three, and in the video there were clips

455
00:21:34,800 --> 00:21:38,320
Speaker 1: of pregnancy tests, celebrations, sonograms, bump shots, and then the

456
00:21:38,400 --> 00:21:41,400
Speaker 1: date was updated to the tenth of May nineteen ninety two.

457
00:21:42,160 --> 00:21:45,400
Speaker 1: The video ended with an assortment of Bible verses, which included,

458
00:21:45,560 --> 00:21:48,679
Speaker 1: for you created my inmost being, You knit me together

459
00:21:48,760 --> 00:21:51,359
Speaker 1: in my mother's womb. I praise you because I'm fearfully

460
00:21:51,400 --> 00:21:54,160
Speaker 1: and wonderfully made, and the last verse was for I

461
00:21:54,200 --> 00:21:56,800
Speaker 1: know the plans I have for you, declares the Lord

462
00:21:56,840 --> 00:21:59,480
Speaker 1: plans to prosper you and not harm you, plans to

463
00:21:59,480 --> 00:22:02,600
Speaker 1: give you home and a future. There were very mixed

464
00:22:02,600 --> 00:22:06,280
Speaker 1: reactions to Sarah's pregnancy announcement. There was, of course, an

465
00:22:06,280 --> 00:22:09,000
Speaker 1: outpouring of support from Sarah's fans, but there were also

466
00:22:09,119 --> 00:22:11,640
Speaker 1: those who felt very triggered, as though Sarah had been

467
00:22:11,680 --> 00:22:14,040
Speaker 1: baiting them over a miscarriage.

468
00:22:14,119 --> 00:22:15,000
Speaker 2: Others were quick to.

469
00:22:14,960 --> 00:22:17,840
Speaker 1: Defend Sarah, saying it's best not to judge the situation

470
00:22:18,040 --> 00:22:21,359
Speaker 1: until they heard directly from Sarah and Kurt about what

471
00:22:21,560 --> 00:22:24,560
Speaker 1: was going on now? Followers had to wait another three

472
00:22:24,600 --> 00:22:27,440
Speaker 1: weeks for an update, so on the fourteenth of October,

473
00:22:27,520 --> 00:22:31,120
Speaker 1: Sarah uploaded a video entitled Opening Up about What's been

474
00:22:31,160 --> 00:22:34,359
Speaker 1: going on and Our Baby. In the YouTube video, Sarah

475
00:22:34,440 --> 00:22:37,360
Speaker 1: and Kurt shared that their unborn son had been diagnosed

476
00:22:37,359 --> 00:22:40,439
Speaker 1: with some unforeseen health issues. The health issue had been

477
00:22:40,480 --> 00:22:42,560
Speaker 1: picked up at the ten week mark on a harmony

478
00:22:42,600 --> 00:22:46,399
Speaker 1: test during routine prenatal testing and screening. Sarah said the

479
00:22:46,400 --> 00:22:49,000
Speaker 1: test came back with an abnormality that she had never

480
00:22:49,080 --> 00:22:52,159
Speaker 1: heard of before. The couple did not disclose what the

481
00:22:52,160 --> 00:22:54,920
Speaker 1: health issue is, as they don't want it to define

482
00:22:55,040 --> 00:22:58,160
Speaker 1: their son. They did, however, share that they were advised

483
00:22:58,200 --> 00:23:01,080
Speaker 1: by doctors to terminate the pregnant seat for their child's

484
00:23:01,119 --> 00:23:03,040
Speaker 1: well being as well as their own.

485
00:23:03,440 --> 00:23:03,600
Speaker 7: Now.

486
00:23:03,600 --> 00:23:06,359
Speaker 1: In a recent interview with Grace Beverley, Sarah opened up

487
00:23:06,400 --> 00:23:08,480
Speaker 1: about the experience, saying that she had never been in

488
00:23:08,480 --> 00:23:10,679
Speaker 1: a black hole like that in her whole life, and

489
00:23:10,720 --> 00:23:13,600
Speaker 1: she was a shell of a person. So Sarah explained

490
00:23:13,640 --> 00:23:16,439
Speaker 1: the situation was particularly hard to navigate because of her

491
00:23:16,520 --> 00:23:19,560
Speaker 1: Christian faith. Let's throw to what she said about deciding

492
00:23:19,600 --> 00:23:21,280
Speaker 1: against terminating her pregnancy.

493
00:23:23,119 --> 00:23:26,760
Speaker 3: So I had to go in to numerous different genetic

494
00:23:26,920 --> 00:23:32,040
Speaker 3: counselors and specialists in his genetic difference, and I couldn't

495
00:23:32,040 --> 00:23:35,000
Speaker 3: go with my husband. So I went in and he said,

496
00:23:35,040 --> 00:23:38,000
Speaker 3: do you know anything about your baby's condition? And by

497
00:23:38,080 --> 00:23:39,800
Speaker 3: that time, it had been like three weeks, so I

498
00:23:39,840 --> 00:23:42,639
Speaker 3: had like a month to sit on this. Oh my god, yeah,

499
00:23:42,640 --> 00:23:45,080
Speaker 3: the anxiety. Yeah, and I'm not going to And so

500
00:23:45,240 --> 00:23:49,399
Speaker 3: I'm a Christian, so that was even really hard for

501
00:23:49,400 --> 00:23:52,360
Speaker 3: me to navigate because obviously Christian morals, life is life.

502
00:23:52,960 --> 00:23:56,880
Speaker 3: But then I started researching this condition and this difference,

503
00:23:56,920 --> 00:23:59,280
Speaker 3: and then I was trying to justify in my head.

504
00:23:59,320 --> 00:24:02,880
Speaker 3: I was like, this is this is unfair selfless exactly.

505
00:24:02,960 --> 00:24:03,640
Speaker 4: I'm like, am I.

506
00:24:03,640 --> 00:24:06,080
Speaker 3: Doing him a disservice by bringing him into the world?

507
00:24:06,119 --> 00:24:09,040
Speaker 3: And this, this, this, And I called my pastor like

508
00:24:09,040 --> 00:24:12,960
Speaker 3: I'm ministar, and I was searching the Bible for a

509
00:24:13,119 --> 00:24:16,000
Speaker 3: verse that gave me an out that was like listen

510
00:24:16,040 --> 00:24:20,119
Speaker 3: to your gut, and I basically couldn't find it.

511
00:24:20,119 --> 00:24:23,200
Speaker 1: It's really sad because ever since Malachi was born, there's

512
00:24:23,200 --> 00:24:27,440
Speaker 1: been this online guessing game of what genetic abnormality he has,

513
00:24:27,480 --> 00:24:30,600
Speaker 1: which is so disgusting, and I feel awkward even talking

514
00:24:30,640 --> 00:24:33,760
Speaker 1: about it right now now. Sarah explained in a recent

515
00:24:33,800 --> 00:24:37,520
Speaker 1: interview with Grace Beverley that people often message her demanding

516
00:24:37,600 --> 00:24:41,240
Speaker 1: answers and criticize her for only telling half the details.

517
00:24:41,359 --> 00:24:44,360
Speaker 2: Let's have a listen to what she said. I can

518
00:24:44,400 --> 00:24:47,200
Speaker 2: imagine you have back class. That's like ridiculous.

519
00:24:47,600 --> 00:24:49,560
Speaker 3: People say, oh, he doesn't look like he had Dann syndrome.

520
00:24:49,560 --> 00:24:51,040
Speaker 3: I'm like, you never did, and then people were like,

521
00:24:51,200 --> 00:24:53,280
Speaker 3: just confirm on to night does he have Dann syndrome.

522
00:24:53,320 --> 00:24:54,520
Speaker 3: I'm like, I'm not going to play this game.

523
00:24:54,800 --> 00:24:56,280
Speaker 2: I'm not gonna say it's not that.

524
00:24:56,520 --> 00:24:59,160
Speaker 3: It's not kid getting hot hot, getting hotter, getting hotter.

525
00:24:59,480 --> 00:25:01,600
Speaker 2: We're not playing this game. I'm not playing this game.

526
00:25:01,920 --> 00:25:05,680
Speaker 3: There is no method or there is no strategy.

527
00:25:07,080 --> 00:25:07,240
Speaker 2: Now.

528
00:25:07,280 --> 00:25:09,080
Speaker 1: She went on to say it's not her place and

529
00:25:09,119 --> 00:25:12,719
Speaker 1: she's not interested in being a spokesperson for the condition. However,

530
00:25:12,800 --> 00:25:15,320
Speaker 1: if Malachi wants to one day talk about it, he can.

531
00:25:15,680 --> 00:25:18,399
Speaker 1: Sarah also opened up about her decision to share that

532
00:25:18,440 --> 00:25:21,440
Speaker 1: Malachi had a genetic abnormality. She said a part of

533
00:25:21,480 --> 00:25:23,800
Speaker 1: the reason was that she was worried her midwives would

534
00:25:23,800 --> 00:25:26,280
Speaker 1: spread the information as she had to disclose it on

535
00:25:26,359 --> 00:25:29,840
Speaker 1: his medical records. I was really taken aback by this response.

536
00:25:29,840 --> 00:25:34,040
Speaker 1: As health professionals take patient privacy very seriously, it's hard

537
00:25:34,040 --> 00:25:36,600
Speaker 1: to imagine that a midwife would risk losing their job

538
00:25:36,720 --> 00:25:39,200
Speaker 1: just to spread gossip like this. I think all three

539
00:25:39,240 --> 00:25:42,520
Speaker 1: of us have really found the Malachi situation a difficult

540
00:25:42,600 --> 00:25:45,840
Speaker 1: topic to discuss and provide our opinion on, because for me,

541
00:25:46,080 --> 00:25:49,280
Speaker 1: it doesn't sit right to morally judge Sarah and Kurt's

542
00:25:49,280 --> 00:25:53,520
Speaker 1: decision during a time of intense grief and pressure. I

543
00:25:53,560 --> 00:25:56,159
Speaker 1: know there's a lot of people saying Sarah shouldn't have

544
00:25:56,200 --> 00:25:58,840
Speaker 1: shared it to begin with, and it was very attention seeking,

545
00:25:59,200 --> 00:26:02,280
Speaker 1: but because her job does fall into the category of

546
00:26:02,320 --> 00:26:04,200
Speaker 1: sharing about her life.

547
00:26:03,920 --> 00:26:05,720
Speaker 2: It's a really tough one of where do you draw

548
00:26:05,800 --> 00:26:06,200
Speaker 2: the line.

549
00:26:06,520 --> 00:26:08,840
Speaker 1: It does make me feel really uncomfortable that there are

550
00:26:08,840 --> 00:26:10,960
Speaker 1: so many people out there trying to guess this poor

551
00:26:10,960 --> 00:26:14,320
Speaker 1: little boy's health condition when it's something so deeply private.

552
00:26:14,480 --> 00:26:15,520
Speaker 2: For me, though, I.

553
00:26:15,400 --> 00:26:18,280
Speaker 1: Think that influencers could learn from this situation that they

554
00:26:18,320 --> 00:26:20,840
Speaker 1: need to take a step back and actually go offline

555
00:26:20,840 --> 00:26:24,159
Speaker 1: for an extended period of time rather than being rushed

556
00:26:24,200 --> 00:26:26,720
Speaker 1: to give people an update. Because I feel like Sarah

557
00:26:26,920 --> 00:26:30,080
Speaker 1: really fed into people's need for constant updates and information

558
00:26:30,160 --> 00:26:33,160
Speaker 1: and maybe gave out information that she regrets, because it's

559
00:26:33,160 --> 00:26:36,399
Speaker 1: impossible to take things back once you share them online.

560
00:26:36,560 --> 00:26:39,000
Speaker 1: It's much easier to go quiet and provide clarity and

561
00:26:39,119 --> 00:26:40,159
Speaker 1: updates later on.

562
00:26:40,400 --> 00:26:41,560
Speaker 2: Yeah, and I can see why.

563
00:26:41,440 --> 00:26:43,760
Speaker 1: People are arguing that Sarah and Kirk should have never

564
00:26:43,880 --> 00:26:47,080
Speaker 1: shared these details about Malachi, because it is human nature

565
00:26:47,119 --> 00:26:49,200
Speaker 1: for people to be curious and have the desire to

566
00:26:49,280 --> 00:26:49,720
Speaker 1: learn more.

567
00:26:49,840 --> 00:26:50,600
Speaker 2: Yeah, exactly right.

568
00:26:50,600 --> 00:26:52,600
Speaker 1: And I think it's really difficult for Sarah because she

569
00:26:52,720 --> 00:26:55,679
Speaker 1: is so used to sharing her children's lives online that

570
00:26:55,760 --> 00:26:57,760
Speaker 1: it would have been this moment where she's like, I

571
00:26:57,760 --> 00:27:00,520
Speaker 1: don't know what to do now. Eight days after giving

572
00:27:00,600 --> 00:27:03,679
Speaker 1: birth to her son, Malachi, Sarah gave her followers a

573
00:27:03,720 --> 00:27:07,640
Speaker 1: postpartum body update. She said that she had been inundated

574
00:27:07,640 --> 00:27:10,800
Speaker 1: with followers asking for the update, but she did put

575
00:27:10,800 --> 00:27:13,720
Speaker 1: out a disclaimer saying that she's very sensitive to other

576
00:27:13,760 --> 00:27:17,760
Speaker 1: women's postpartum journeys and doesn't want anyone to compare their

577
00:27:17,760 --> 00:27:21,280
Speaker 1: bodies with hers. She then proceeded to share videos of

578
00:27:21,320 --> 00:27:23,840
Speaker 1: herself posing in front of a mirror in a sports

579
00:27:23,880 --> 00:27:27,840
Speaker 1: bra and highwated bike shorts. There was a lot of

580
00:27:27,880 --> 00:27:30,840
Speaker 1: flexing going on. She showed a lot of different angles,

581
00:27:30,840 --> 00:27:33,879
Speaker 1: and she looked very lean and fit, with very clear

582
00:27:34,040 --> 00:27:37,639
Speaker 1: ab definition and a thigh gap. It was very reminiscent

583
00:27:37,680 --> 00:27:40,480
Speaker 1: of those body updates that she used to give during

584
00:27:40,480 --> 00:27:44,720
Speaker 1: her project comebacks in twenty seventeen. And she also used

585
00:27:44,760 --> 00:27:48,480
Speaker 1: this opportunity to announce that she and her physio Charlotte,

586
00:27:48,480 --> 00:27:51,840
Speaker 1: had joined forces to create an ebook called The Pregnancy

587
00:27:52,000 --> 00:27:56,520
Speaker 1: Workout Guide. I found this body check situation very odd

588
00:27:56,560 --> 00:28:00,600
Speaker 1: because she gave this sort of obligatory disclaim about being

589
00:28:00,640 --> 00:28:03,359
Speaker 1: sensitive to other women's journeys, but in the next breath

590
00:28:03,400 --> 00:28:06,119
Speaker 1: she was showing off her very tone stomach and flogging

591
00:28:06,119 --> 00:28:09,680
Speaker 1: off a pregnancy Workout guide. And it's sort of clear

592
00:28:09,760 --> 00:28:12,760
Speaker 1: that she's aware that she needs to give her disclaimers,

593
00:28:12,760 --> 00:28:15,440
Speaker 1: but I think she believes that she gives a disclaimer,

594
00:28:15,520 --> 00:28:18,320
Speaker 1: she can then continue and do whatever she wants. Everything's

595
00:28:18,320 --> 00:28:21,360
Speaker 1: just monetized, isn't it, though. Just every moment of Sarah's

596
00:28:21,400 --> 00:28:22,920
Speaker 1: life there seems to be a new product or a

597
00:28:22,960 --> 00:28:25,760
Speaker 1: new ebook brought out. Oh, this was clear strategy, because

598
00:28:25,880 --> 00:28:28,600
Speaker 1: when Sarah is pregnant or when she gives birth, that's

599
00:28:28,600 --> 00:28:30,520
Speaker 1: when the most eyeballs on her page.

600
00:28:30,520 --> 00:28:32,280
Speaker 2: So the fact that she.

601
00:28:31,760 --> 00:28:35,400
Speaker 1: Shows eight days after her son's birth to launch this collaboration,

602
00:28:36,000 --> 00:28:38,880
Speaker 1: it was very clever and very strategic. She was also

603
00:28:38,960 --> 00:28:42,520
Speaker 1: criticized for outlining her top tips for bouncing back after

604
00:28:42,560 --> 00:28:46,280
Speaker 1: pregnancy during an episode of her Spotify exclusive podcast. So.

605
00:28:46,360 --> 00:28:49,000
Speaker 1: The episode was entitled says He's top tips to bounce

606
00:28:49,080 --> 00:28:52,640
Speaker 1: back after pregnancy, and the episode description read, before we

607
00:28:52,680 --> 00:28:55,040
Speaker 1: get shunned for using the term bounce back, we don't

608
00:28:55,120 --> 00:28:58,760
Speaker 1: mean getting shredded abs. We're talking about stretch marks, ab separation,

609
00:28:58,920 --> 00:29:01,440
Speaker 1: and weight management. Here are a few tips of what

610
00:29:01,560 --> 00:29:04,120
Speaker 1: to do during pregnancy to make your bounce back journey

611
00:29:04,160 --> 00:29:07,120
Speaker 1: post pregnancy a little easier. I did laugh for the

612
00:29:07,320 --> 00:29:10,600
Speaker 1: use of the word weight management because it's quite clear

613
00:29:10,640 --> 00:29:14,080
Speaker 1: that they mean weight loss. I also didn't like how

614
00:29:14,120 --> 00:29:17,200
Speaker 1: she touched on stretch marks, because really, how do you

615
00:29:17,400 --> 00:29:19,600
Speaker 1: bounce back from stretch marks that.

616
00:29:19,440 --> 00:29:21,080
Speaker 2: They're either there or they're not there.

617
00:29:21,200 --> 00:29:21,440
Speaker 6: Yeah.

618
00:29:21,480 --> 00:29:23,920
Speaker 1: Well, Sarah was forced to edit the episode an issue

619
00:29:23,920 --> 00:29:27,000
Speaker 1: and apology. The apology said, we totally agree that bounce

620
00:29:27,080 --> 00:29:29,520
Speaker 1: back culture is toxic and has no place in twenty

621
00:29:29,560 --> 00:29:32,720
Speaker 1: twenty two. While the episode itself was focused around taking

622
00:29:32,760 --> 00:29:35,400
Speaker 1: care of yourself during postpartum, and not at all about

623
00:29:35,400 --> 00:29:37,760
Speaker 1: bouncing back. We know that the title the episode was

624
00:29:37,800 --> 00:29:40,400
Speaker 1: given did not reflect this. In future, we will ensure

625
00:29:40,440 --> 00:29:43,320
Speaker 1: that we personally cross check all titles and social media

626
00:29:43,360 --> 00:29:45,880
Speaker 1: posts before they go live to ensure they reflect the

627
00:29:45,920 --> 00:29:48,720
Speaker 1: content of the episode itself. In light of all of

628
00:29:48,720 --> 00:29:51,320
Speaker 1: the above, we have decided to remove the episode completely,

629
00:29:51,320 --> 00:29:53,640
Speaker 1: as we don't want to contribute to messaging that doesn't

630
00:29:53,640 --> 00:29:56,760
Speaker 1: reflect our own values or power women to always feel

631
00:29:56,760 --> 00:29:59,160
Speaker 1: comfortable in their own skin. Why didn't they just edit

632
00:29:59,240 --> 00:30:00,280
Speaker 1: the title if it didn't.

633
00:30:00,280 --> 00:30:03,520
Speaker 2: The episode talk about passing the buck as well? Which

634
00:30:03,520 --> 00:30:03,960
Speaker 2: one is it?

635
00:30:04,000 --> 00:30:06,760
Speaker 1: Because they always talk about how you know, hands on

636
00:30:06,800 --> 00:30:10,200
Speaker 1: they are with their content, but then anytime there's scrutiny around,

637
00:30:10,240 --> 00:30:12,760
Speaker 1: it's someone else's fault. Yea, well, Amy. It's quite funny

638
00:30:12,800 --> 00:30:18,640
Speaker 1: because in the actual podcast episode, Sarah says during the episode,

639
00:30:18,960 --> 00:30:21,600
Speaker 1: now before you send me hate, this title is called

640
00:30:21,720 --> 00:30:24,600
Speaker 1: how I Bounce Back? Now the word bounce back? Oh

641
00:30:24,600 --> 00:30:26,880
Speaker 1: my goodness, I was racking my brains. What else can

642
00:30:26,920 --> 00:30:30,000
Speaker 1: I title this episode? She actually said that she titled

643
00:30:30,040 --> 00:30:32,720
Speaker 1: the episode, and then Kurt's like, Nah, I don't care.

644
00:30:32,800 --> 00:30:36,240
Speaker 1: Everyone's too sensitive, who cares about disclaimers. Let's just get

645
00:30:36,280 --> 00:30:39,520
Speaker 1: into it, because honestly so I love the statement that

646
00:30:39,520 --> 00:30:42,240
Speaker 1: they agree that bounce back culture is toxic and has

647
00:30:42,280 --> 00:30:45,480
Speaker 1: no place. But Kurt literally mocked the people who found

648
00:30:45,520 --> 00:30:49,640
Speaker 1: it offensive and labeled them as too sensitive. And ironically,

649
00:30:49,680 --> 00:30:52,640
Speaker 1: they didn't actually end up removing the episode. They only

650
00:30:52,720 --> 00:30:55,640
Speaker 1: remove that excerpt of Kurt saying that people are way

651
00:30:55,640 --> 00:30:56,320
Speaker 1: too sensitive.

652
00:30:56,800 --> 00:30:57,760
Speaker 2: It's just embarrassing.

653
00:30:57,800 --> 00:31:00,480
Speaker 1: I think it just shows that they need to hire

654
00:31:00,480 --> 00:31:03,200
Speaker 1: people outside of their little cronulla bubble like this is

655
00:31:03,200 --> 00:31:06,560
Speaker 1: a prime example that someone needed to listen to the episode,

656
00:31:06,920 --> 00:31:09,160
Speaker 1: read the title and go, no, we can't have this.

657
00:31:09,280 --> 00:31:12,240
Speaker 1: Wouldn't you think Spotify would be like nah? But they're

658
00:31:12,240 --> 00:31:14,840
Speaker 1: aware of it themselves, like Sarah even said, oh, I

659
00:31:15,000 --> 00:31:16,080
Speaker 1: didn't know what to call it.

660
00:31:16,120 --> 00:31:18,400
Speaker 2: So if you're aware that it's offensive, why is it?

661
00:31:18,440 --> 00:31:20,959
Speaker 1: I think with the Spotify thing, because they had to

662
00:31:20,960 --> 00:31:23,840
Speaker 1: do a podcast every day that'd almost run out of content.

663
00:31:23,520 --> 00:31:24,920
Speaker 2: And we're just say, oh fuck it, we'll just do

664
00:31:25,000 --> 00:31:25,239
Speaker 2: this one.

665
00:31:25,280 --> 00:31:28,240
Speaker 1: The thing is, though, surely if she had a media

666
00:31:28,280 --> 00:31:30,760
Speaker 1: advisor or PR manager, they could have come up with

667
00:31:30,760 --> 00:31:33,960
Speaker 1: a better apology than that. Now, circling back to the

668
00:31:34,000 --> 00:31:36,880
Speaker 1: first of January twenty twenty two, and Sarah released her

669
00:31:36,920 --> 00:31:40,640
Speaker 1: new ebook Sweat Limitless, which is the final progression in

670
00:31:40,680 --> 00:31:43,800
Speaker 1: the series and touted as the most advanced so The

671
00:31:43,840 --> 00:31:46,520
Speaker 1: eight week fitness plan was said to be designed to

672
00:31:46,600 --> 00:31:50,000
Speaker 1: burn fat, sculpt and tone your muscles whilst making you

673
00:31:50,080 --> 00:31:51,040
Speaker 1: fall in love.

674
00:31:50,920 --> 00:31:52,200
Speaker 2: With fitness now.

675
00:31:52,240 --> 00:31:55,200
Speaker 1: It was marketed by Sarah as the fitness guide she

676
00:31:55,280 --> 00:31:57,840
Speaker 1: followed in the lead up to her wedding. She even

677
00:31:57,920 --> 00:32:00,280
Speaker 1: commented that she should have called the book Sweat It

678
00:32:00,320 --> 00:32:03,240
Speaker 1: to wed it Now. For decades, there has of course

679
00:32:03,320 --> 00:32:06,840
Speaker 1: been immense pressure placed on women to launch grueling fitness

680
00:32:06,840 --> 00:32:09,400
Speaker 1: regimes in the lead up to their wedding, and we've

681
00:32:09,400 --> 00:32:12,720
Speaker 1: seen so many phrases like shredding for the wedding become

682
00:32:12,880 --> 00:32:14,800
Speaker 1: mainstream in recent years.

683
00:32:14,840 --> 00:32:16,160
Speaker 2: Though, I really thought that there.

684
00:32:16,040 --> 00:32:18,880
Speaker 1: Had been a big pushback on this term web shread

685
00:32:19,240 --> 00:32:22,440
Speaker 1: because so many body positive activists and also eating disorder

686
00:32:22,520 --> 00:32:26,640
Speaker 1: experts have highlighted how toxic this term is because it

687
00:32:26,760 --> 00:32:29,560
Speaker 1: robs so many brides of actually enjoying the lead up

688
00:32:29,600 --> 00:32:32,000
Speaker 1: to their big day and not feeling like they're enough.

689
00:32:32,200 --> 00:32:34,960
Speaker 1: Things became more troubling when Sarah released a reel to

690
00:32:35,000 --> 00:32:38,800
Speaker 1: her Instagram feed marketing the program further. Let's throw to

691
00:32:38,840 --> 00:32:42,400
Speaker 1: the audio from that reel.

692
00:32:41,400 --> 00:32:43,520
Speaker 5: To the girl who lays in bed every night and

693
00:32:43,640 --> 00:32:46,760
Speaker 5: overthinks everything she ate that day, To the girl who

694
00:32:46,800 --> 00:32:49,720
Speaker 5: forces herself to state the gym for over an hour,

695
00:32:50,520 --> 00:32:53,120
Speaker 5: to the girl who dwells in guilt if she misses

696
00:32:53,120 --> 00:32:53,680
Speaker 5: a workout.

697
00:32:54,200 --> 00:32:55,080
Speaker 3: I was you.

698
00:32:55,640 --> 00:32:58,400
Speaker 5: Getting myself to this point was far deeper than just

699
00:32:58,440 --> 00:33:02,160
Speaker 5: the physical. It was about changing my mindset and creating

700
00:33:02,160 --> 00:33:06,640
Speaker 5: a lifestyle, nourishing my body, listening to my body, moving

701
00:33:06,680 --> 00:33:09,320
Speaker 5: because I love my body, not because I'm trying to

702
00:33:09,320 --> 00:33:11,640
Speaker 5: fix it. So shout out to the girls who have

703
00:33:11,720 --> 00:33:16,840
Speaker 5: come full circle and can rest in balance, consistency over burnout,

704
00:33:17,000 --> 00:33:21,400
Speaker 5: balance over restriction, and finally listening to our bodies.

705
00:33:25,800 --> 00:33:26,040
Speaker 7: Now.

706
00:33:26,080 --> 00:33:29,720
Speaker 1: The backlash was swift, with followers accusing Sarah of promoting

707
00:33:29,720 --> 00:33:33,760
Speaker 1: her program to people struggling with disordered eating. One follower wrote,

708
00:33:33,800 --> 00:33:35,800
Speaker 1: so the way I see this, you're telling me to

709
00:33:35,920 --> 00:33:39,160
Speaker 1: join your workout plan because I have anorexia. Do not

710
00:33:39,200 --> 00:33:43,160
Speaker 1: see how specifically targeting eating disorders is immoral? Another wrote,

711
00:33:43,160 --> 00:33:47,160
Speaker 1: this is targeting those with eating disorders, especially those with authorexia.

712
00:33:47,200 --> 00:33:51,440
Speaker 1: Please stop this now. One comment to actually caught Sarah's attention,

713
00:33:51,520 --> 00:33:54,160
Speaker 1: which sparked a response, so they wrote, this is such

714
00:33:54,200 --> 00:33:57,360
Speaker 1: a damaging message. What you are essentially saying is that

715
00:33:57,400 --> 00:34:00,440
Speaker 1: instead of working on yourself and learning to forgive yourself,

716
00:34:00,720 --> 00:34:03,920
Speaker 1: we can purchase your exercise program and feed the obsession

717
00:34:03,960 --> 00:34:07,040
Speaker 1: to have a certain body type. This comment was liked

718
00:34:07,120 --> 00:34:11,120
Speaker 1: over seven hundred and ninety times. Sarah responded saying yeah, no,

719
00:34:11,239 --> 00:34:13,759
Speaker 1: that's what I'm not essentially saying at all. Sorry, you've

720
00:34:13,800 --> 00:34:14,520
Speaker 1: taken this in.

721
00:34:14,480 --> 00:34:15,279
Speaker 2: A negative light.

722
00:34:15,680 --> 00:34:15,879
Speaker 7: Now.

723
00:34:16,000 --> 00:34:20,040
Speaker 1: Leading Sydney based eating disorder recovery coach Mia Finlay slammed

724
00:34:20,040 --> 00:34:22,880
Speaker 1: the program's marketing campaign and said it was targeted at

725
00:34:22,960 --> 00:34:26,839
Speaker 1: vulnerable people. In a YouTube video entitled Dear Sarah's Day,

726
00:34:26,960 --> 00:34:29,319
Speaker 1: this is wrong, Mia said she had never seen a

727
00:34:29,360 --> 00:34:33,680
Speaker 1: diet or exercise program specifically geared and targeted towards people

728
00:34:33,680 --> 00:34:36,560
Speaker 1: who either have or are at risk of an eating disorder.

729
00:34:36,719 --> 00:34:39,319
Speaker 1: She said, while there are many fitness influencers now co

730
00:34:39,400 --> 00:34:42,560
Speaker 1: opting body positivity and intuitive eating, this is the first

731
00:34:42,640 --> 00:34:45,960
Speaker 1: time she's seen someone co opt eating disorders and recovery.

732
00:34:46,160 --> 00:34:48,840
Speaker 1: The timing of this launch was also put under the

733
00:34:48,840 --> 00:34:52,080
Speaker 1: spotlight because she did release the ebook on New Year's Day,

734
00:34:52,120 --> 00:34:54,959
Speaker 1: and this is renowned as being the most lucrative time

735
00:34:55,080 --> 00:34:57,680
Speaker 1: of the year for the diet industry because you're coming

736
00:34:57,719 --> 00:35:01,440
Speaker 1: off the back of Christmas when people have usually overindulged,

737
00:35:01,440 --> 00:35:04,839
Speaker 1: and then of course most people set fitness based New

738
00:35:04,880 --> 00:35:08,080
Speaker 1: Year's resolution. So it was completely strategic to launch this

739
00:35:08,200 --> 00:35:11,600
Speaker 1: program when she did. And the legitimacy of this program

740
00:35:11,719 --> 00:35:15,120
Speaker 1: has also been questioned because Sarah said that she created

741
00:35:15,160 --> 00:35:17,680
Speaker 1: the full fitness plan, and that is despite the fact

742
00:35:17,680 --> 00:35:20,799
Speaker 1: that she has no formal qualifications in fitness, and she

743
00:35:20,880 --> 00:35:23,000
Speaker 1: also spoke openly in the lead up to her wedding

744
00:35:23,040 --> 00:35:25,640
Speaker 1: about actually working with a personal trainer for at least

745
00:35:25,719 --> 00:35:29,160
Speaker 1: six months to prepare. Now, despite this, her PT got

746
00:35:29,200 --> 00:35:32,040
Speaker 1: no mention or wasn't credited in the ebook.

747
00:35:32,200 --> 00:35:33,160
Speaker 2: Now, moving on from.

748
00:35:33,000 --> 00:35:35,640
Speaker 1: The ebook drama, I really want to discuss Sarah using

749
00:35:35,640 --> 00:35:38,400
Speaker 1: her kids's content because that came up in April twenty

750
00:35:38,440 --> 00:35:41,480
Speaker 1: twenty two. So Sarah baited her then three year old

751
00:35:41,520 --> 00:35:44,640
Speaker 1: son Fox's haircut for weeks. Now this was on your

752
00:35:44,680 --> 00:35:47,920
Speaker 1: average kid's haircut. Fox's hair used to be very beautiful.

753
00:35:47,960 --> 00:35:51,280
Speaker 1: It was long, blonde ringlets and it sat past his shoulders.

754
00:35:51,320 --> 00:35:55,320
Speaker 1: So when Sarah finally shared the dramatic transformation. She disclaimed

755
00:35:55,320 --> 00:35:57,440
Speaker 1: in the outro of the video that she doesn't use

756
00:35:57,480 --> 00:35:59,880
Speaker 1: her kids for content. Let's throw to what she said.

757
00:36:00,920 --> 00:36:02,560
Speaker 3: Yeah, like I said, I do feel a little bit

758
00:36:02,600 --> 00:36:04,640
Speaker 3: weird of just like that was like the main part

759
00:36:04,680 --> 00:36:08,080
Speaker 3: of the vlog because Malachi and Fox are the center

760
00:36:08,160 --> 00:36:08,760
Speaker 3: of my life.

761
00:36:08,800 --> 00:36:09,359
Speaker 4: Also Kurt.

762
00:36:09,440 --> 00:36:11,840
Speaker 5: We love Kurt, but just being a mum, especially a

763
00:36:11,880 --> 00:36:15,000
Speaker 5: mom of two now, my boys are just everything to me.

764
00:36:15,280 --> 00:36:18,360
Speaker 4: I'm not going to become a family vlog channel.

765
00:36:18,440 --> 00:36:20,600
Speaker 5: Like the boys are obviously a part of my vlogs,

766
00:36:20,840 --> 00:36:23,160
Speaker 5: but I just don't ever want my videos to be.

767
00:36:23,160 --> 00:36:25,880
Speaker 4: Centered around my kids. So this is kind of like

768
00:36:25,920 --> 00:36:28,960
Speaker 4: an anomaly, just something a little bit different. But yeah,

769
00:36:29,040 --> 00:36:31,239
Speaker 4: like moving forward and what I'll continue to do.

770
00:36:31,360 --> 00:36:33,480
Speaker 3: This is the Sarah's Day channel, and I just want

771
00:36:33,520 --> 00:36:35,840
Speaker 3: to make sure you know I'm protecting them and you

772
00:36:35,840 --> 00:36:37,680
Speaker 3: know they can be featured and you guys see them

773
00:36:37,680 --> 00:36:38,200
Speaker 3: all the time.

774
00:36:38,239 --> 00:36:41,400
Speaker 4: But yeah, I just don't want my kids to be content,

775
00:36:41,560 --> 00:36:41,759
Speaker 4: you know.

776
00:36:41,920 --> 00:36:44,400
Speaker 3: So yeah, obviously they're in my vlogs because they're with

777
00:36:44,480 --> 00:36:46,760
Speaker 3: me all the time, but just moving forward, the vlogs

778
00:36:46,800 --> 00:36:48,799
Speaker 3: will kind of not go back to normal but like

779
00:36:49,080 --> 00:36:51,359
Speaker 3: they'll be back to like Sarah's day stuff of like,

780
00:36:51,680 --> 00:36:53,400
Speaker 3: you know, in two weeks, I potentially get to go

781
00:36:53,480 --> 00:36:55,279
Speaker 3: back to training, so I'll be vlogging all of that.

782
00:36:56,560 --> 00:36:59,759
Speaker 1: This disclaimer was very much in response to the back

783
00:36:59,800 --> 00:37:03,439
Speaker 1: line that Sarah had been receiving for clickbaiting Fox's hair,

784
00:37:03,520 --> 00:37:06,960
Speaker 1: and it was quite uncomfortable to watch because it felt

785
00:37:06,960 --> 00:37:09,440
Speaker 1: like she was almost trying to convince herself that she

786
00:37:09,680 --> 00:37:12,200
Speaker 1: wasn't using her son for content, and a lot of

787
00:37:12,200 --> 00:37:15,399
Speaker 1: people found it very hypocritical that Sarah said that this

788
00:37:15,480 --> 00:37:19,239
Speaker 1: sort of video was an anomaly, considering her last three

789
00:37:19,320 --> 00:37:23,000
Speaker 1: videos had been about her son. Along with the haircut video,

790
00:37:23,080 --> 00:37:25,759
Speaker 1: she had shared a video of Fox meeting his baby brother,

791
00:37:25,840 --> 00:37:28,920
Speaker 1: Malachi for the first time, and before that it had

792
00:37:29,000 --> 00:37:32,520
Speaker 1: been Sarah's labor vlog. I think that she should just

793
00:37:32,640 --> 00:37:34,920
Speaker 1: own the fact that she is moving over to a

794
00:37:35,040 --> 00:37:38,600
Speaker 1: family esque channel exactly. And then, just two months later,

795
00:37:38,840 --> 00:37:41,160
Speaker 1: after saying she didn't want to use her kids as content,

796
00:37:41,440 --> 00:37:44,240
Speaker 1: she revealed on her podcast that she was considering starting

797
00:37:44,239 --> 00:37:47,160
Speaker 1: a YouTube channel for Fox. So a then three year

798
00:37:47,200 --> 00:37:49,440
Speaker 1: old Fox had asked his parents if he could start

799
00:37:49,440 --> 00:37:52,080
Speaker 1: his own cooking channel, as he regularly cooks with Sarah

800
00:37:52,080 --> 00:37:54,799
Speaker 1: on her channel now. Sarah said she was unsure whether

801
00:37:54,840 --> 00:37:57,759
Speaker 1: she should let him and was concerned about trolling or

802
00:37:57,840 --> 00:38:00,879
Speaker 1: Kurt said they should just do it. I think it's

803
00:38:00,880 --> 00:38:02,640
Speaker 1: healthy for kids to do it. We live in a

804
00:38:02,680 --> 00:38:04,960
Speaker 1: world of content now, you can't escape it.

805
00:38:05,280 --> 00:38:07,680
Speaker 2: I love that. It's like, oh, but he asked us

806
00:38:07,719 --> 00:38:08,200
Speaker 2: to create it.

807
00:38:08,280 --> 00:38:11,839
Speaker 7: He's three kids want to be like a crocodile atag

808
00:38:11,920 --> 00:38:15,760
Speaker 7: They don't understand the potential ramifications for having this channel,

809
00:38:15,800 --> 00:38:18,400
Speaker 7: thetrolling that might go in the fact that you're also

810
00:38:18,480 --> 00:38:21,759
Speaker 7: putting him out there to potential predators that they should know.

811
00:38:21,840 --> 00:38:24,040
Speaker 2: Because Sarah has been on YouTube for so many years.

812
00:38:24,160 --> 00:38:25,799
Speaker 1: Yeah, what I think the thing is Fox has been

813
00:38:25,840 --> 00:38:28,800
Speaker 1: a main character on her channel for four years now,

814
00:38:28,840 --> 00:38:31,560
Speaker 1: and you can see by watching Sarah's content that he

815
00:38:31,680 --> 00:38:34,120
Speaker 1: loves being in front of a camera and he's very

816
00:38:34,200 --> 00:38:36,760
Speaker 1: aware of when he is being filmed. He often says

817
00:38:36,800 --> 00:38:38,799
Speaker 1: things like welcome back to my channel and talks to

818
00:38:38,840 --> 00:38:40,640
Speaker 1: the camera as if it's a person, just.

819
00:38:40,600 --> 00:38:43,160
Speaker 2: Like Sarah does. Sad and scary, isn't it.

820
00:38:43,160 --> 00:38:45,280
Speaker 1: It kind of makes me feel sad watching it because

821
00:38:45,280 --> 00:38:47,839
Speaker 1: he kind of comes across as his performing monkey when

822
00:38:47,880 --> 00:38:48,759
Speaker 1: the camera comes out.

823
00:38:48,840 --> 00:38:50,040
Speaker 2: I think that's a lot of kids.

824
00:38:50,040 --> 00:38:51,919
Speaker 1: Though we used to love it when our dad got

825
00:38:51,920 --> 00:38:54,160
Speaker 1: the camera out. But I suppose it adds this added

826
00:38:54,239 --> 00:38:56,560
Speaker 1: level that he knows that he's speaking to fans.

827
00:38:56,680 --> 00:38:58,080
Speaker 2: And also he's spoken on.

828
00:38:58,160 --> 00:39:00,879
Speaker 1: Sarah's story about the fact that he's had fans come

829
00:39:00,960 --> 00:39:03,319
Speaker 1: up to him, so he's very aware of what's going on.

830
00:39:03,760 --> 00:39:06,080
Speaker 1: And I do wonder when he gets older. I mean,

831
00:39:06,120 --> 00:39:08,440
Speaker 1: at the moment, he currently plays up to the camera,

832
00:39:08,800 --> 00:39:11,520
Speaker 1: but will he begin to get self conscious and start

833
00:39:11,560 --> 00:39:15,160
Speaker 1: to moderate his behavior as he starts considering how people

834
00:39:15,200 --> 00:39:18,120
Speaker 1: perceive him online. I think it will all come to

835
00:39:18,160 --> 00:39:21,800
Speaker 1: a head when he starts going to school and children

836
00:39:21,880 --> 00:39:24,719
Speaker 1: start saying stuff in the school yard. Also, there might

837
00:39:24,719 --> 00:39:28,319
Speaker 1: be issues around his privacy if Sarah shares about the

838
00:39:28,320 --> 00:39:31,080
Speaker 1: fact that he's going to school, or accidentally shares his

839
00:39:31,120 --> 00:39:34,319
Speaker 1: school uniform. There's a lot of safety concerns around this

840
00:39:34,440 --> 00:39:37,800
Speaker 1: type of exposure for someone who, Yes, influencers are famous,

841
00:39:37,800 --> 00:39:41,280
Speaker 1: but then again they don't have the security that top

842
00:39:41,400 --> 00:39:44,160
Speaker 1: celebrities have. I just can't imagine what it would be

843
00:39:44,280 --> 00:39:47,040
Speaker 1: like to have your most private moments as a child

844
00:39:47,200 --> 00:39:49,719
Speaker 1: shared to millions of people. I mean Fox's birth log

845
00:39:49,760 --> 00:39:53,040
Speaker 1: has over nine million views. And there's just such an

846
00:39:53,120 --> 00:39:56,040
Speaker 1: interest in Sarah's kids' lives, and that's because she has

847
00:39:56,120 --> 00:39:58,240
Speaker 1: always shared them as part of her content.

848
00:39:58,360 --> 00:40:02,320
Speaker 2: Imagine when Fox starts dating. Think about when you start.

849
00:40:02,160 --> 00:40:04,319
Speaker 1: Dating someone you do a full deep dive on their

850
00:40:04,360 --> 00:40:07,319
Speaker 1: social media. His potential date will be able to go

851
00:40:07,400 --> 00:40:09,279
Speaker 1: see when he's born, We'll be able to see him

852
00:40:09,320 --> 00:40:12,600
Speaker 1: toilet training. Well, no one knows the long term impact

853
00:40:12,600 --> 00:40:15,080
Speaker 1: that family vlogging is going to have on future children

854
00:40:15,120 --> 00:40:18,000
Speaker 1: because it is such a new phenomenon, And can you

855
00:40:18,040 --> 00:40:20,839
Speaker 1: imagine being a kid and that every outing you go

856
00:40:20,960 --> 00:40:23,680
Speaker 1: on is turned into a content shoot. You would feel

857
00:40:23,719 --> 00:40:26,640
Speaker 1: like you need to perform rather than actually just enjoy yourself.

858
00:40:26,760 --> 00:40:29,359
Speaker 1: To me, it's quite clear that Sarah is confused not

859
00:40:29,400 --> 00:40:32,080
Speaker 1: only about the direction of her channel, but also how

860
00:40:32,120 --> 00:40:35,360
Speaker 1: she feels about her kids being content on it. And

861
00:40:35,400 --> 00:40:38,480
Speaker 1: ever since Sarah felt pregnant, her channel has taken a

862
00:40:38,600 --> 00:40:42,480
Speaker 1: massive shift from health and fitness towards lifestyle and family content.

863
00:40:43,000 --> 00:40:45,399
Speaker 1: And to me, the change makes complete sense seeing as

864
00:40:45,400 --> 00:40:48,360
Speaker 1: it now reflects her new season. As she would say, so,

865
00:40:48,400 --> 00:40:50,000
Speaker 1: I don't think it's so much that people have an

866
00:40:50,040 --> 00:40:54,120
Speaker 1: issue with Sarah's channel evolving into a family channel, it's

867
00:40:54,160 --> 00:40:56,839
Speaker 1: a fact that she's not owning it. And that being said,

868
00:40:56,920 --> 00:40:59,680
Speaker 1: while people expect Sarah to share about her children, I

869
00:40:59,760 --> 00:41:02,439
Speaker 1: think there's a line, and there's a difference between having

870
00:41:02,480 --> 00:41:05,040
Speaker 1: your kids appear in the background of a YouTube video

871
00:41:05,120 --> 00:41:07,800
Speaker 1: to actually basing the whole video around the child.

872
00:41:07,920 --> 00:41:08,080
Speaker 6: Yeah.

873
00:41:08,200 --> 00:41:10,680
Speaker 1: At the start of the year, Sarah did speak about

874
00:41:10,680 --> 00:41:13,160
Speaker 1: how this year was very pivotal for her on a

875
00:41:13,280 --> 00:41:16,279
Speaker 1: YouTube channel. She expressed that she didn't want to be

876
00:41:16,360 --> 00:41:19,440
Speaker 1: sharing vlogs about her life anymore because her kids were

877
00:41:19,440 --> 00:41:21,680
Speaker 1: getting to an age where she wanted to look after

878
00:41:21,760 --> 00:41:25,839
Speaker 1: their privacy. It's interesting because she has now reverted back

879
00:41:25,880 --> 00:41:27,879
Speaker 1: to the vlogs. It didn't take her long to come

880
00:41:27,920 --> 00:41:31,520
Speaker 1: back to that original content because it's clearly whateveryone wants

881
00:41:31,520 --> 00:41:34,680
Speaker 1: to hear. No one's interested in seeing her workout routines.

882
00:41:34,719 --> 00:41:36,200
Speaker 1: They want to know what's going on in her day

883
00:41:36,200 --> 00:41:38,080
Speaker 1: to day life. So what do you guys think the

884
00:41:38,120 --> 00:41:40,279
Speaker 1: next couple of years will hold for Sarah's day? Do

885
00:41:40,320 --> 00:41:42,880
Speaker 1: you think that she still will be a big presence

886
00:41:42,880 --> 00:41:45,279
Speaker 1: on YouTube or do you think that perhaps she's trying

887
00:41:45,280 --> 00:41:47,719
Speaker 1: to step away from the spotlight well, I think the

888
00:41:47,800 --> 00:41:51,560
Speaker 1: fact that Sarah and Kurt launched a creative agency called

889
00:41:51,560 --> 00:41:53,640
Speaker 1: House of Grom's in twenty twenty two is sort of

890
00:41:53,640 --> 00:41:55,360
Speaker 1: shows the direction that they're moving in.

891
00:41:55,480 --> 00:41:57,400
Speaker 2: So Kurt previously did.

892
00:41:57,239 --> 00:42:00,720
Speaker 1: Own his own creative agency, which was called Cage Tills,

893
00:42:01,160 --> 00:42:04,080
Speaker 1: but the new rebrand saw Kurt and Sarah come together

894
00:42:04,160 --> 00:42:07,400
Speaker 1: and establish their own collective brand, and now Sarah's own

895
00:42:07,480 --> 00:42:11,440
Speaker 1: brands and podcasts work under the umbrella of the House

896
00:42:11,480 --> 00:42:13,880
Speaker 1: of grom So they've set up their own studio in Crinulla.

897
00:42:14,200 --> 00:42:17,319
Speaker 1: They also have plans to establish a photography studio in

898
00:42:17,360 --> 00:42:19,680
Speaker 1: their new holiday home that they purchased in March. So

899
00:42:20,160 --> 00:42:23,319
Speaker 1: it is clear that they are trying to establish alternative

900
00:42:23,360 --> 00:42:27,000
Speaker 1: revenue streams in case their influence does come crashing down.

901
00:42:27,040 --> 00:42:29,719
Speaker 1: And as we've seen during this four part series, there

902
00:42:29,719 --> 00:42:32,719
Speaker 1: have been a lot of times when her influence has

903
00:42:32,800 --> 00:42:36,040
Speaker 1: been tested. I found it quite interesting to look at

904
00:42:36,120 --> 00:42:39,439
Speaker 1: their social blade accounts because while Sarah has one point

905
00:42:39,480 --> 00:42:43,319
Speaker 1: two million followers on Instagram, that number has stayed very

906
00:42:43,560 --> 00:42:46,160
Speaker 1: stagnant for the past few years and I had a look,

907
00:42:46,160 --> 00:42:49,600
Speaker 1: so this month she has lost two thousand, seven hundred followers,

908
00:42:49,640 --> 00:42:53,360
Speaker 1: and Kurt also lost one thousand, five hundred and thirty

909
00:42:53,840 --> 00:42:57,360
Speaker 1: So I don't know whether it's because no one's interested

910
00:42:57,440 --> 00:43:00,279
Speaker 1: in the new direction that she's potentially moving in. Even

911
00:43:00,320 --> 00:43:04,239
Speaker 1: her Tattle Life threat has stopped, which she probably down. Yeah,

912
00:43:04,239 --> 00:43:06,640
Speaker 1: it's slowed down, which she probably likes. But I think

913
00:43:06,640 --> 00:43:11,880
Speaker 1: it's indicative of Sarah sharing less content, being less controversial.

914
00:43:12,200 --> 00:43:14,600
Speaker 1: At some point people are going to be less interested

915
00:43:14,640 --> 00:43:16,480
Speaker 1: because I think a lot of the haters are actually

916
00:43:16,480 --> 00:43:19,239
Speaker 1: fueling her popularity at the moment on social media. See

917
00:43:19,280 --> 00:43:22,120
Speaker 1: I don't know if she's been less controversial. I feel

918
00:43:22,200 --> 00:43:25,359
Speaker 1: like she is second guessing everything that she's saying, and

919
00:43:25,400 --> 00:43:28,640
Speaker 1: perhaps that's why people are switching off, because I think

920
00:43:28,680 --> 00:43:31,840
Speaker 1: what was one of Sarah's real highlights and positives of

921
00:43:31,880 --> 00:43:34,720
Speaker 1: her channel was that she was so real and raw,

922
00:43:35,120 --> 00:43:38,240
Speaker 1: and now you feel like she is pretending and kind

923
00:43:38,239 --> 00:43:40,680
Speaker 1: of having to second guess everything that she's saying, and

924
00:43:40,719 --> 00:43:43,120
Speaker 1: it's not as enjoyable to watch. I think it's also

925
00:43:43,520 --> 00:43:47,040
Speaker 1: the loss of frequency. You know, she was posting three

926
00:43:47,080 --> 00:43:50,160
Speaker 1: times a week that really got people engaged in her life.

927
00:43:50,200 --> 00:43:51,799
Speaker 1: Now we don't know when we're going to see a

928
00:43:51,800 --> 00:43:53,560
Speaker 1: new vlog, and she seems to be putting up a

929
00:43:53,600 --> 00:43:57,040
Speaker 1: few more barriers. It does leave many questioning if we

930
00:43:57,200 --> 00:43:59,880
Speaker 1: will see her choose to step out of the limelight

931
00:44:00,080 --> 00:44:03,120
Speaker 1: for a more quiet life. But something tells me that

932
00:44:03,160 --> 00:44:08,839
Speaker 1: she is an habitual overshare and really does enjoy the attention. Well,

933
00:44:08,880 --> 00:44:11,879
Speaker 1: I think that's where we will leave Sarah's story for now.

934
00:44:11,960 --> 00:44:15,640
Speaker 1: We have thoroughly enjoyed researching and putting together this four

935
00:44:15,800 --> 00:44:18,719
Speaker 1: part series. Thank you so much for listening and it

936
00:44:18,760 --> 00:44:21,680
Speaker 1: means the world to us that you are supporting Outspoken Plus.

937
00:44:22,000 --> 00:44:24,359
Speaker 1: If you have enjoyed today's show, could you please make

938
00:44:24,360 --> 00:44:27,719
Speaker 1: sure you share about the series on your Instagram and

939
00:44:27,800 --> 00:44:30,280
Speaker 1: will be back in your ears next week for another

940
00:44:30,320 --> 00:44:32,240
Speaker 1: episode of Outspoken Plus.

941
00:44:32,400 --> 00:44:34,320
Speaker 2: This episode was recorded.

942
00:44:33,920 --> 00:44:36,080
Speaker 1: On the traditional land of the Ghana people of the

943
00:44:36,120 --> 00:44:39,200
Speaker 1: Adelaide Planes. We pay respect to elders past and present.