WEBVTT - 911… My iPhone is Missing 0:00:02.400 --> 0:00:05.440 Hello, and welcome to Outspoken. It's your dose of the 0:00:05.519 --> 0:00:08.879 hottest influencer and pop culture news twice a week. I'm 0:00:08.920 --> 0:00:12.440 Sophie Tauber and coming up on today's show, Georgia Love 0:00:12.520 --> 0:00:17.880 calls emergency services over her lost phone, Megan Markle's controversial rebrand, 0:00:18.040 --> 0:00:22.280 and our New Friday Debrief. But first, I don't mean 0:00:22.320 --> 0:00:24.840 to brag, but in the space of a week, another 0:00:24.880 --> 0:00:28.080 one of our twenty twenty five predictions has already come true. 0:00:28.160 --> 0:00:30.280 I actually gassed when I saw this, and I sent 0:00:30.320 --> 0:00:32.159 it directly to you, Amy, because I want to give 0:00:32.159 --> 0:00:34.559 you props you came up with this one. Yeah. So, 0:00:34.720 --> 0:00:38.320 Queensland based influencer Sophie Jane Miller has followed in the 0:00:38.320 --> 0:00:41.640 footsteps of Cartia Milan and Ashton Wood and launched, as 0:00:41.680 --> 0:00:45.640 we predicted, her own matcha powder called Matcha Lane. And 0:00:45.680 --> 0:00:47.440 I'm going to say I pulled that prediction out of 0:00:47.479 --> 0:00:50.159 my absolute ass. There have been no signs other than 0:00:50.200 --> 0:00:52.400 the fact that Sophie Jane Miller loves Matcha that she 0:00:52.440 --> 0:00:54.680 would actually start her own business. She has made Matcha 0:00:54.720 --> 0:00:56.760 her own personal brand. She makes it always on a 0:00:56.840 --> 0:01:00.720 YouTube channel. She's always visiting a local cafe in Queensland 0:01:00.920 --> 0:01:03.320 where they serve up her favorite match, ye o bagel 0:01:03.360 --> 0:01:06.560 in Queens. I must be really kicking themselves. Sophie's not 0:01:06.600 --> 0:01:08.240 going to be visiting there every day. Well. She and 0:01:08.280 --> 0:01:11.200 her influencer bestie Georgia Richards have even named a YouTube 0:01:11.280 --> 0:01:13.840 series Match of Therapy, so it is clear that she 0:01:14.040 --> 0:01:17.640 loves Matcher and the strategy behind her announcement was quite 0:01:17.640 --> 0:01:21.399 interesting because most influencers, if they're starting a new business, 0:01:21.440 --> 0:01:24.839 they would do an announcement post saying this is my startup, 0:01:24.880 --> 0:01:27.839 this is how I've done it, but she simply shared 0:01:27.880 --> 0:01:31.440 an instructional video showing how she makes her morning match it. 0:01:31.720 --> 0:01:34.600 She didn't even specify that the powder she was using 0:01:34.760 --> 0:01:37.560 was her own. She simply wrote in the caption, how 0:01:37.560 --> 0:01:40.720 I make the most delicious ice Matcher and tagged the 0:01:40.760 --> 0:01:43.040 new brand. Let's throw to the real. 0:01:44.720 --> 0:01:48.080 Your most perfect. 0:01:49.280 --> 0:01:50.640 Far the most important way is that you. 0:01:50.600 --> 0:01:54.640 Have a high quality. Is a ceremonial grade about three 0:01:54.920 --> 0:01:56.120 scoops depending. 0:01:58.440 --> 0:02:00.480 Yeah, I didn't even realize it was her own brand. 0:02:00.520 --> 0:02:02.520 I only showed interest in the post because Amy, you 0:02:02.640 --> 0:02:04.520 had made that prediction and I was like, oh, she's 0:02:04.560 --> 0:02:06.760 teamed up with another company, and then when I clicked 0:02:06.760 --> 0:02:08.800 on it, I was like, what, I actually think this 0:02:08.840 --> 0:02:11.280 is really clever marketing because I think a lot of 0:02:11.320 --> 0:02:13.680 people would actually switch off if they saw some video 0:02:13.720 --> 0:02:16.800 of her announcing, oh, this is my matcher, but a 0:02:16.840 --> 0:02:20.200 lot of people must organically be asking her, hey, where 0:02:20.200 --> 0:02:22.600 do you actually get your matcher from? And by sharing 0:02:22.639 --> 0:02:25.839 this instructional video, it's a really clever way to be like, well, 0:02:25.880 --> 0:02:27.560 this is the one I use, and it just so 0:02:27.760 --> 0:02:30.080 happens to be my brand. Yeah, it's so true. It 0:02:30.120 --> 0:02:33.120 sort of reminds me of when Talia Scines used to 0:02:33.200 --> 0:02:36.400 sprook third Fixes drink bottle and I never knew that 0:02:36.440 --> 0:02:38.919 it was her boyfriend Mitch Third's brand. I thought, wow, 0:02:38.960 --> 0:02:41.160 that drink bottle is really cool. She must genuinely love it, 0:02:41.200 --> 0:02:43.760 She's always got it. And that's how it comes across 0:02:43.800 --> 0:02:46.000 with this match a post. You're like, this must be 0:02:46.120 --> 0:02:48.639 the matcher that she has been using all the time 0:02:48.680 --> 0:02:50.760 in her YouTube videos, But it just turns out no, 0:02:50.880 --> 0:02:53.120 it's one that she is spooking. Yeah. Well, all of 0:02:53.200 --> 0:02:56.160 Sophie's influencer best is were quick to congratulate her in 0:02:56.240 --> 0:02:59.240 the comment section, So Georgia Richards wrote yes, she has 0:02:59.240 --> 0:03:02.960 officially a while Rachel Catherine wrote Maucha Laine might just 0:03:03.000 --> 0:03:05.560 convert me into a much a drinker, whilst her manager, 0:03:05.639 --> 0:03:08.600 laying from Posey Creative wrote so proud of you. It's 0:03:08.680 --> 0:03:11.880 quite interesting because a few months ago we discussed how 0:03:11.960 --> 0:03:15.560 Cartie Milan and also ashton Wood's match A brand shut 0:03:15.639 --> 0:03:18.760 down and it's still unclear if this was because sales 0:03:18.800 --> 0:03:22.679 were down, because this has become a very oversaturated market. See. 0:03:22.720 --> 0:03:24.880 I thought it was obviously down to their friendship buster 0:03:24.960 --> 0:03:26.840 up because I only had just launched the brand. But 0:03:26.880 --> 0:03:29.919 if this brand was successful, would they then not go 0:03:29.960 --> 0:03:32.600 and on sell it onto someone else and say, oh, 0:03:32.600 --> 0:03:35.400 we've got this client base. It would be much money. 0:03:35.400 --> 0:03:37.840 Don't easy just shut it down? Yeah? And I had 0:03:37.840 --> 0:03:39.960 only just started, so they couldn't really go to another 0:03:39.960 --> 0:03:42.160 company and say, oh, here's the projections of how much 0:03:42.200 --> 0:03:44.160 this is going to earn blah blah blah. I've also 0:03:44.240 --> 0:03:46.840 noticed in recent times there's been a lot of debate 0:03:46.960 --> 0:03:50.000 around the ethics of white people profiting off selling a 0:03:50.040 --> 0:03:53.600 traditional Japanese drink like Matcher. So far, the reaction, though, 0:03:53.640 --> 0:03:57.680 has been pretty good. Her very loyal follower base seemed 0:03:57.760 --> 0:03:59.800 very excited that she's brought out her own brand. I 0:03:59.800 --> 0:04:02.520 think because it aligns with her because she's always talking 0:04:02.560 --> 0:04:06.720 about Matcher. Her Instagram account so far has sixteen hundred followers, 0:04:07.000 --> 0:04:08.760 and when you have a look at the website, it's 0:04:08.840 --> 0:04:11.600 quite interesting because you discovered that she is running this 0:04:11.760 --> 0:04:14.880 business alongside her dad, Cam, who seems to be quite 0:04:14.920 --> 0:04:18.520 a successful businessman now. On the new brand's website, it 0:04:18.600 --> 0:04:21.120 says the father and daughter duo share a love for 0:04:21.240 --> 0:04:23.560 Matcher and after about a year of trying to find 0:04:23.600 --> 0:04:26.640 the best tasting matcher here in Australia, they came up 0:04:26.680 --> 0:04:28.919 short and decided to go straight to the source and 0:04:28.960 --> 0:04:31.160 bring the good stuff here. When I read on their 0:04:31.200 --> 0:04:34.160 website that they have sourced this matcher from Japan, I 0:04:34.160 --> 0:04:38.039 initially thought, well, that's fantastic that they're actually supporting Japanese 0:04:38.080 --> 0:04:40.920 manufacturing of Matcher. But that I also thought is at 0:04:40.960 --> 0:04:44.279 the time that Sophie recently went to Japan, because just 0:04:44.440 --> 0:04:46.960 last month she was in Japan for a jet Star 0:04:47.160 --> 0:04:49.640 influencer trip. Yeah, was surely that would have been a 0:04:49.640 --> 0:04:51.680 bit too much of a quick turnaround. It didn't seem 0:04:51.720 --> 0:04:54.120 like they had much of an opportunity because on the 0:04:54.160 --> 0:04:57.359 website it says that they visited farms in Japan to 0:04:57.440 --> 0:05:00.560 source the best matcher. We must be heard dad doing 0:05:00.640 --> 0:05:04.400 it then, because we've only seen on Sophie's vlogs last 0:05:04.480 --> 0:05:07.159 year her going to Japan once. Well, that being said, 0:05:07.279 --> 0:05:10.160 this could have been a very quick turnaround because unfortunately 0:05:10.200 --> 0:05:12.680 there appears to be a spelling error on the packaging, 0:05:12.720 --> 0:05:15.279 so instead of saying how to make, it says hot 0:05:15.320 --> 0:05:18.080 to make. I felt bad for her because when you're 0:05:18.400 --> 0:05:20.960 you've got to startup business, you want everything to be perfect. 0:05:21.000 --> 0:05:23.360 So maybe they just wanted to get it out there 0:05:23.400 --> 0:05:25.520 with the start of the new year. You've got a laugh, 0:05:25.560 --> 0:05:27.640 don't yeah, situate just put a little sticker over the 0:05:27.640 --> 0:05:29.920 top or something. I was quite surprised to see how 0:05:29.960 --> 0:05:33.760 expensive this much actually is. So thirty five dollars for 0:05:33.800 --> 0:05:36.479 a thirty grand bag. Yeah, when you compare it to 0:05:36.560 --> 0:05:39.159 other brands like Trepeka, who sells match A tea for 0:05:39.240 --> 0:05:42.479 twenty nine dollars, you get two hundred grams. It is 0:05:42.520 --> 0:05:44.680 slightly different because that is Matcha tea. I know that 0:05:44.720 --> 0:05:48.520 Sophie is selling a ceremonial grade matcher, which I think 0:05:48.720 --> 0:05:50.640 is a little bit more expensive. But I had another 0:05:50.720 --> 0:05:53.960 look at a brand who sells ceremonial grade leaves and 0:05:54.000 --> 0:05:57.160 they sell a fifty grand bag for eighteen dollars, so 0:05:57.520 --> 0:05:59.760 hers is quite costly. I think you're paying for the 0:05:59.800 --> 0:06:02.279 fat that it's got her name and branding on it. 0:06:02.440 --> 0:06:04.360 A lot of people are buying it because she put 0:06:04.400 --> 0:06:07.600 up an Instagram story and her ticket machine for sales 0:06:07.720 --> 0:06:10.000 was just going off. Can I say, Amy, though, I 0:06:10.000 --> 0:06:12.560 think that your prediction was slightly wrong because weren't you 0:06:12.640 --> 0:06:15.680 predicting that she would bring out a matched tea with 0:06:15.880 --> 0:06:18.160 Georgie Stevenson's brand Naked Harvest. 0:06:18.360 --> 0:06:18.560 Yeah? 0:06:18.600 --> 0:06:20.720 I think I predicted that she'd bring out her own line, 0:06:20.720 --> 0:06:23.719 and Kate, you suggested perhaps Naked Harvest because her friend 0:06:23.800 --> 0:06:26.120 Georgia Richards, of course had her brand with Naked Heart. 0:06:26.240 --> 0:06:28.080 What if she spoke to her manager and they both 0:06:28.120 --> 0:06:30.680 worked out that she could be making far more money 0:06:31.040 --> 0:06:33.560 by launching her own match a brand than doing it 0:06:33.560 --> 0:06:35.920 with Naked Harvest. Looking at maybe the figures that Georgia 0:06:36.000 --> 0:06:39.000 Richard's got. This isn't her first business, though, so she 0:06:39.160 --> 0:06:42.360 started out selling an e book and that was really successful, 0:06:42.680 --> 0:06:45.200 and then she's also had her own drink bottle company 0:06:45.240 --> 0:06:47.719 and done a few other things, so maybe this is 0:06:47.760 --> 0:06:49.840 going to be the one that really takes off for her. 0:06:49.960 --> 0:06:52.120 The timing of the release I think is really good. 0:06:52.160 --> 0:06:54.400 Being the new year, people are wanting to jump onto 0:06:54.800 --> 0:06:57.039 year knew me. I want to become like a match 0:06:57.040 --> 0:06:59.480 a girly. The only thing I find interesting is there's 0:06:59.520 --> 0:07:01.840 been no men off her cookbook, which she was heavily 0:07:01.880 --> 0:07:05.080 promoting last year, that she was taking photos for it 0:07:05.160 --> 0:07:07.599 and all that. I d say, there had been a 0:07:07.640 --> 0:07:09.560 bit of a whole in production. I think something with 0:07:09.640 --> 0:07:12.600 the printer. I'm also surprised that she didn't launch a 0:07:12.720 --> 0:07:15.440 YouTube video in conjunction with the launch of her new 0:07:15.440 --> 0:07:18.160 brand to go inside. Yet Well, we're yet to see 0:07:18.200 --> 0:07:21.320 a YouTube video from Sophie for this year. I think 0:07:21.360 --> 0:07:24.000 she's going to launch with the news of the Matcher brand. See. 0:07:24.040 --> 0:07:25.720 I just think it will be integrated into one of 0:07:25.720 --> 0:07:28.000 her weekly vlogs. I think that she's really trying to 0:07:28.040 --> 0:07:30.800 make it feel organic and not a hard sale. 0:07:31.080 --> 0:07:34.000 You'll often hear people say, well, you're helping women find 0:07:34.040 --> 0:07:37.760 their voices, and I fundamentally disagree with that, because women 0:07:37.800 --> 0:07:40.160 don't need to find a voice. They have a voice, 0:07:40.240 --> 0:07:42.520 they need to feel empowered to use it, and people 0:07:42.600 --> 0:07:43.840 need to be encouraged to listen. 0:07:44.440 --> 0:07:47.320 Megan Mirkal has marked twenty twenty five as the year 0:07:47.360 --> 0:07:51.000 of her comeback. After a five year social media hiatus, 0:07:51.080 --> 0:07:54.120 The Duchess of Sussex returned to Instagram on New Year's 0:07:54.240 --> 0:07:57.120 Day with a bang, unveiling her plans to get back 0:07:57.160 --> 0:08:00.440 to her lifestyle blogging routes. Yes, and this social media 0:08:00.480 --> 0:08:03.200 return has been years in the making, so she was 0:08:03.280 --> 0:08:05.720 set to make a comeback in twenty twenty two to 0:08:05.800 --> 0:08:09.320 coincide with the launch of her podcast Archetypes, and she 0:08:09.400 --> 0:08:12.760 went as far as securing the handle at Meghan and 0:08:12.840 --> 0:08:14.800 an interview with The Cut, she said that she was 0:08:14.840 --> 0:08:17.360 getting back on Instagram. Is that because she was just 0:08:17.440 --> 0:08:19.800 like just share, you know what I mean, Like just Meghan, 0:08:19.840 --> 0:08:22.400 We'll drop the Meghan Markele despite the fact that she 0:08:22.600 --> 0:08:25.680 is keeping the Duchess of Sussex in her title. Yeah. 0:08:25.680 --> 0:08:27.640 I suppose it's an awkward one because everyone knows her 0:08:27.680 --> 0:08:29.840 as Meghan Markle, but since getting married, she kind of 0:08:29.840 --> 0:08:32.120 doesn't have a last name. Can you imagine Meghan Train 0:08:32.160 --> 0:08:34.720 and she's like, fuck me. I'm also Meghan and I'm famous. Yeah, 0:08:34.720 --> 0:08:36.559 I want to know who she bought the handle off 0:08:36.600 --> 0:08:39.559 as well, because she clearly had to acquire it somehow. Now, 0:08:39.600 --> 0:08:42.920 despite being ready to launch the account, she decided last 0:08:42.920 --> 0:08:45.120 minute that she wasn't going to and at SAP dormant 0:08:45.120 --> 0:08:47.360 for the last couple of years. Now, that all changed 0:08:47.400 --> 0:08:50.440 on New Year's Day, So the account's profile picture of 0:08:50.480 --> 0:08:52.880 a pink flower suddenly changed to a black and white 0:08:52.960 --> 0:08:55.560 picture of Meghan. Yeah, wasn't there a lot of mystery 0:08:55.679 --> 0:08:59.640 surrounding that Instagram account because people saw the Meghan account 0:08:59.679 --> 0:09:01.480 pop up, but no one knew if it was actually 0:09:01.559 --> 0:09:05.320 Megan Markle because she did put up that strange display picture. Yeah, well, 0:09:05.400 --> 0:09:06.960 she had dropped a lot of clues as I was 0:09:06.960 --> 0:09:09.640 saying before that she was launching this account. Then the 0:09:09.679 --> 0:09:12.560 account at Meghan popped up, but it did have this 0:09:12.640 --> 0:09:15.560 strange profile picture. I'm super confused because I went to 0:09:15.600 --> 0:09:17.000 follow it at the time when there was a lot 0:09:17.040 --> 0:09:19.640 of speculation or is this Megan? But I had to 0:09:19.679 --> 0:09:22.280 refollow come New Year's Days. I don't know what happened there. 0:09:22.320 --> 0:09:24.880 The account did have one hundred thousand followers when it 0:09:24.960 --> 0:09:27.640 wasn't confirmed to be hers and then as at the 0:09:27.679 --> 0:09:30.200 time of recording, it's got one point three million. So 0:09:30.280 --> 0:09:32.880 obviously the word got out there that this was the 0:09:32.880 --> 0:09:36.240 real Megan. So on New Year's Day she uploaded a 0:09:36.320 --> 0:09:39.000 video of her frolicking on the beach and she wrote 0:09:39.040 --> 0:09:41.960 twenty twenty five in the sand. Now word has it 0:09:42.200 --> 0:09:45.320 that Prince Harry actually filmed the video. He did a 0:09:45.320 --> 0:09:48.640 good job, but it kind of looked like one of 0:09:48.679 --> 0:09:51.439 those videos in a crime show that depicts the wife 0:09:51.480 --> 0:09:54.760 who's been murdered. Yes, it did remind me of that. Yeah, 0:09:54.800 --> 0:09:57.280 I love her and for some reason I couldn't help 0:09:57.320 --> 0:09:59.480 but crtings really hard at that video. It just seemed 0:09:59.480 --> 0:10:01.800 a bit try well. Someone said it was giving Pinterest 0:10:01.840 --> 0:10:05.520 twenty twelve vibes, And to be fair, Meghan has been 0:10:05.559 --> 0:10:08.319 off social media for a long time, so she actually 0:10:08.360 --> 0:10:12.240 deactivated her personal Instagram account seven years ago when she 0:10:12.280 --> 0:10:16.280 got engaged to Prince Harry. They did have their Sussex 0:10:16.360 --> 0:10:19.320 Royal account, but again that's laid dormant for the last 0:10:19.360 --> 0:10:21.760 five years. When they left. The Royal family actually surprised 0:10:21.800 --> 0:10:24.840 that Meghan hasn't got more followers, because if you compare 0:10:24.960 --> 0:10:28.280 her number of followers to Kate and Wills. They've got 0:10:28.320 --> 0:10:32.080 sixteen point eight million, but they've had like fifteen years 0:10:32.080 --> 0:10:33.600 to build it that She's had it for a couple 0:10:33.640 --> 0:10:36.079 of days. They've had their account for fifteen. Oh, actually 0:10:36.080 --> 0:10:38.440 they probably have considering how long they've been married. Yeah, 0:10:38.440 --> 0:10:40.560 I mean a million's pretty good for only a week 0:10:40.640 --> 0:10:42.680 into the new year. I think that is going to 0:10:42.720 --> 0:10:45.000 grow and grow from there. One thing that stood out 0:10:45.040 --> 0:10:48.160 to me was this comeback video wasn't actually specifically shot 0:10:48.320 --> 0:10:51.400 for Instagram. It was shot in a landscape mode, so 0:10:51.440 --> 0:10:54.120 it didn't really suit reels. Yeah, that's one thing I 0:10:54.160 --> 0:10:57.319 can't stand when people do post those landscape videos. You're like, fuck, 0:10:57.679 --> 0:11:00.480 it's so much better as a reel. It didn't stop 0:11:00.520 --> 0:11:03.199 the traction because it did get eight million views. Now, 0:11:03.200 --> 0:11:07.280 the real reason for Megan's social media return became apparent 0:11:07.360 --> 0:11:09.760 the following day, and this is when she dropped the 0:11:09.840 --> 0:11:13.680 trailer for her new Netflix lifestyle show called With Love 0:11:14.120 --> 0:11:16.400 Meghan and this is going to start airing on the 0:11:16.559 --> 0:11:20.640 sixteenth of January, a day before Molly Bay's documentary set 0:11:20.679 --> 0:11:23.200 to air on Prime Yes, I am so excited to 0:11:23.240 --> 0:11:26.080 watch both of these. So the teaser was set to 0:11:26.160 --> 0:11:28.960 the song Do You Believe In Magic? And it showed 0:11:29.000 --> 0:11:34.040 Megan in the kitchen, decorating cakes, making for carture, arranging flowers, 0:11:34.040 --> 0:11:37.120 and even collecting honey in a beekeeper suit. It was 0:11:37.160 --> 0:11:40.720 really giving David Beckham vibes from his doco. Yeah, here's 0:11:40.760 --> 0:11:43.640 a little taste of the promo, Let's go. 0:11:46.360 --> 0:11:51.920 I have always loved taking something pretty ordinary and elevating it, 0:11:52.040 --> 0:11:55.040 surprising people with moments that let them know I was 0:11:55.080 --> 0:11:57.720 really thinking of them. 0:11:58.080 --> 0:12:01.320 What this is probably one of the most glamorous summons 0:12:01.520 --> 0:12:02.080 of my life. 0:12:02.320 --> 0:12:07.120 It's I'm going to share some little tips and tricks. 0:12:07.360 --> 0:12:10.439 I see what color I gravitate to, and everything goes 0:12:10.480 --> 0:12:14.600 from there. And how you can incorporate these practices every day. 0:12:15.600 --> 0:12:16.280 That's what you want. 0:12:16.320 --> 0:12:22.440 You want that sheep and texture, Tom, This is about 0:12:22.640 --> 0:12:25.840 connecting with friends. I love that we're doing this together 0:12:25.880 --> 0:12:28.360 for the first time, making new friends. 0:12:29.200 --> 0:12:31.640 That is so good. Now I seem to be in 0:12:31.640 --> 0:12:34.120 the minority because I got really excited when I saw 0:12:34.160 --> 0:12:37.600 the trailer. Megan was really reminding me a lot of 0:12:37.679 --> 0:12:40.199 Nigella Laws and this type of show is something that 0:12:40.280 --> 0:12:42.959 I would really enjoy watching. I was one of the 0:12:42.960 --> 0:12:45.360 people who was excited too, but that's because I am 0:12:45.400 --> 0:12:47.960 a Megan fan. The only thing that disappointed me a 0:12:47.960 --> 0:12:51.319 little bit was the appearance of all of these celebrities, 0:12:51.360 --> 0:12:53.680 because I knew instantly that that was going to cop 0:12:53.679 --> 0:12:55.880 criticism from people. People are going to act like this 0:12:55.920 --> 0:12:59.240 is quite an elitist program. It just reminded me of 0:12:59.280 --> 0:13:03.679 her podcast, because the podcast archetype. She invited all of 0:13:03.720 --> 0:13:08.080 her A list superstar friends on to talk about issues 0:13:08.120 --> 0:13:11.520 that are apparently related to the common person, and people didn't 0:13:11.559 --> 0:13:14.720 find it relatable. People found it a bit pukeheathy. Yeah, again, 0:13:15.000 --> 0:13:17.840 I am a Megan fan. But the only thing is 0:13:18.360 --> 0:13:21.640 everything she does and it just seems so American, Like 0:13:21.880 --> 0:13:24.840 she is American. Again, she's American, but I think that 0:13:24.840 --> 0:13:27.840 that's what the British don't like about her. Their critics 0:13:27.880 --> 0:13:31.280 were quick to slam Meghan's show, so it was labeled dull. 0:13:31.480 --> 0:13:34.800 She was labeled entitled, tone deaf and tasteless. In the 0:13:34.840 --> 0:13:37.640 midst of a cost of living crisis that seems to 0:13:37.679 --> 0:13:40.520 be something that everyone's sort of the go to, isn't 0:13:40.559 --> 0:13:43.079 It's like, how discussing it's the cost of living crisis 0:13:43.120 --> 0:13:45.000 and that she's there, she is making cakes for a 0:13:45.040 --> 0:13:47.480 celebrity friend. I think that's a bit of a shit 0:13:47.840 --> 0:13:50.720 Megan reaction. Yeah, Well, Meghan McCain, who was the daughter 0:13:50.800 --> 0:13:55.040 of former Republican Senator John McCain. She shared an absolutely 0:13:55.160 --> 0:13:58.319 scathing response to the trailer on x SO. She wrote, 0:13:58.400 --> 0:14:01.320 there have been two terror attacks in two days, major 0:14:01.400 --> 0:14:04.600 wars raging, and Americans can't pay for groceries. We are 0:14:04.640 --> 0:14:08.240 a country in rage, uncertainty, and intensity right now. This 0:14:08.280 --> 0:14:10.960 is why the world doesn't like you. Nothing else, just 0:14:11.040 --> 0:14:14.000 completely and utterly tone death to the moment. But don't 0:14:14.040 --> 0:14:16.600 we want to escape all of that by watching a 0:14:16.679 --> 0:14:19.720 charming show of someone cooking up a storm in the 0:14:19.800 --> 0:14:23.080 kitchen and using flowers to sprinkle over their cereal. Like 0:14:23.120 --> 0:14:25.440 this is escapism at its best. But I just think 0:14:25.440 --> 0:14:27.880 it's sad that this woman, who has been so heavily 0:14:27.880 --> 0:14:30.960 criticized and I think unfairly criticized by the media and 0:14:31.000 --> 0:14:34.440 by the public, all she does is release a feel 0:14:34.520 --> 0:14:38.400 good cooking show. They've probably done it strategically because they've thought, well, 0:14:38.400 --> 0:14:40.760 we can't really have Megan talking about women's rights. We 0:14:40.760 --> 0:14:42.560 can't have this because this is going to piss people off. 0:14:42.800 --> 0:14:45.240 They've literally just released a feel good show and everyone's like, 0:14:45.440 --> 0:14:47.800 fuck you are. Oh it comes off the back of 0:14:47.880 --> 0:14:52.240 Harry releasing a documentary show about Polo, which they were 0:14:52.280 --> 0:14:54.320 trying to go for the vibe of Survive to Drive 0:14:54.440 --> 0:14:56.440 or F one or whatever those racing shows are called, 0:14:56.920 --> 0:14:59.760 and it really missed the mark. People said that this 0:14:59.800 --> 0:15:04.040 show was boring. There was a lot of orchestrated drama. 0:15:04.240 --> 0:15:06.760 He didn't appear in it, which they think he made. 0:15:06.880 --> 0:15:09.240 He popped that once, but he wasn't a character in it, 0:15:09.520 --> 0:15:12.000 and there was a lot of speculation and questions around, well, 0:15:12.040 --> 0:15:14.520 can they sell something that they're not in. In this case, 0:15:14.920 --> 0:15:17.480 she is in this and I think that it is 0:15:17.560 --> 0:15:19.840 a case of tall poppy syndrome. People want to drag 0:15:19.880 --> 0:15:22.000 her down. There were never going to be rave reviews 0:15:22.040 --> 0:15:24.320 about this show, and I think that Meghan's PR team 0:15:24.360 --> 0:15:27.640 would know this, and they're hoping that everyone comes in 0:15:27.680 --> 0:15:30.600 with such low expectations that when the show comes out, 0:15:30.640 --> 0:15:32.840 everyone's like, oh, it actually wasn't too bad. Well, this 0:15:32.920 --> 0:15:34.400 is the thing, And I think a lot of these 0:15:34.480 --> 0:15:38.240 commentators are actually showing how out of date they are, 0:15:38.360 --> 0:15:40.560 because there was a lot of conversation around the fact 0:15:40.600 --> 0:15:42.640 that they can't believe that Meghan has gone through so 0:15:42.800 --> 0:15:45.920 much and then wants to relaunch herself as an influencer. 0:15:45.960 --> 0:15:49.120 I mean, ever since Meghan found fame on suits, she 0:15:49.160 --> 0:15:52.040 has been interested in being an influencer in the lifestyle space. 0:15:52.080 --> 0:15:54.720 She had a lifestyle vlog called The Tig and she 0:15:54.880 --> 0:15:58.800 also posted heaps of aspirational photos on Instagram. This is 0:15:58.960 --> 0:16:02.040 very Meghan. I think this shows the snobbery around the 0:16:02.120 --> 0:16:05.000 role of an influence and also people not understanding the 0:16:05.120 --> 0:16:07.920 role of an influencer. You don't have to be universally 0:16:08.160 --> 0:16:10.760 liked to be an influence. Also very clever, but because 0:16:10.800 --> 0:16:13.160 in twenty twenty four we saw this rise of tid 0:16:13.160 --> 0:16:17.280 wives and influencers like Nara Smith making cooking look very 0:16:17.320 --> 0:16:19.640 glamorous and an activity that a lot of a lot 0:16:19.640 --> 0:16:22.200 of women wanted to do. We were talking about in 0:16:22.240 --> 0:16:25.800 our subs episode, how on TikTok dinner parties are all 0:16:25.800 --> 0:16:27.840 the craze. People want to have a beautiful home to 0:16:27.880 --> 0:16:31.000 welcome people into. They want to be making their own food, 0:16:31.000 --> 0:16:33.160 they want to be growing their own produce. It's really 0:16:33.240 --> 0:16:36.840 been glamorized. When you talk about influencers, I more think 0:16:36.960 --> 0:16:39.920 of Megan as being like a Martha Stewart, like a 0:16:40.000 --> 0:16:42.680 new Martha Stewart, and she was touted as one of 0:16:42.760 --> 0:16:47.160 the first influencers, especially in American culture. It's kind of 0:16:47.160 --> 0:16:50.000 like she doesn't want to be some tacky influencer who's sprooking, 0:16:50.440 --> 0:16:53.320 teeth whitening, but she wants to be a big symbol 0:16:53.400 --> 0:16:55.800 for people out there. And that's why I think people 0:16:55.920 --> 0:16:59.680 just look at the term influencer and they underrate it. 0:16:59.760 --> 0:17:03.040 They I don't understand how powerful the influencer industry is. 0:17:03.080 --> 0:17:05.479 And it's just this lack of understanding about this modern 0:17:05.520 --> 0:17:09.520 marketing tactic, particularly when you think about hate following, because 0:17:09.560 --> 0:17:11.760 people are saying, no one is going to watch this show, 0:17:11.760 --> 0:17:14.280 it's terrible, And the numbers really speak for themselves because 0:17:14.280 --> 0:17:16.560 the trailer has been viewed over six million times on 0:17:16.600 --> 0:17:19.600 Megan's Instagram and a million on YouTube. And to be 0:17:19.680 --> 0:17:23.400 successful as an influencer, you only need a portion of 0:17:23.440 --> 0:17:26.320 your audience to actually like you, and considering she's already 0:17:26.320 --> 0:17:29.080 got one point two million followers on Instagram, they're going 0:17:29.160 --> 0:17:32.000 to be enough people to buy products from her. Going 0:17:32.080 --> 0:17:35.399 back to this point about how Meghan Markel apparently wants 0:17:35.400 --> 0:17:37.960 to be an influencer. I reject that she wants to 0:17:38.000 --> 0:17:40.240 be a celebrity. She wants to be a cult like 0:17:40.280 --> 0:17:43.960 celebrity like Oprah. She doesn't want to sit spooking cheap 0:17:44.040 --> 0:17:47.560 tacky products like teeth whitening. She wants to have celebrity status. 0:17:47.560 --> 0:17:49.399 And I also think the reason she doesn't want to 0:17:49.440 --> 0:17:52.240 be an influencer is because most influencers actually have to 0:17:52.280 --> 0:17:54.879 open up about their private life. Yes, they add a 0:17:54.920 --> 0:17:57.879 lot of their dirty laundry about the royal family, but 0:17:58.040 --> 0:18:00.959 she doesn't want to go into her marriage struggles or 0:18:01.320 --> 0:18:03.639 her friendship breakdoesn't mean at the moment there is a 0:18:03.680 --> 0:18:07.159 lot of speculation and rumors that she and Harry are 0:18:07.160 --> 0:18:10.480 supposedly divorced and not together, which is why there are 0:18:10.520 --> 0:18:13.520 a lot of eyeballs on this teaser because people like, 0:18:13.760 --> 0:18:15.480 is Prince Harry going to be in it? He wasn't 0:18:15.680 --> 0:18:18.040 in there for a few seconds, but he wasn't a 0:18:18.080 --> 0:18:20.199 main role in this. But so if what you are 0:18:20.240 --> 0:18:22.639 overlooking the fact is she already is a celebrity, but 0:18:22.760 --> 0:18:26.439 in terms of becoming an influencer, she has a brand 0:18:26.520 --> 0:18:28.800 now that she wants to influence people to buy, and 0:18:28.880 --> 0:18:31.800 isn't that a business person. What just because she's literally 0:18:31.880 --> 0:18:35.840 smart enough to utilize social media, suddenly she's an influencer. 0:18:35.840 --> 0:18:38.000 I don't think you can say that everyone who is 0:18:38.119 --> 0:18:41.359 on Instagram and chooses to have an Instagram account is 0:18:41.400 --> 0:18:43.520 an influence. But you're not looking at it from a 0:18:43.560 --> 0:18:46.600 marketing perspective. But how is she an influencer? Like, yeah, 0:18:46.640 --> 0:18:49.439 she's I mean, celebrities influence people if you're going to 0:18:49.520 --> 0:18:51.240 use the word influence, But I don't think that she 0:18:51.560 --> 0:18:56.000 is an influencer in the right of people spooking crappy brand. 0:18:56.280 --> 0:18:58.960 I do find the timing of Megan's new venture very 0:18:58.960 --> 0:19:01.920 interesting because she did a relatively quiet year. In twenty 0:19:01.960 --> 0:19:04.760 twenty four, she did soft launch her new brand, American 0:19:04.880 --> 0:19:07.600 Riviera Orchard, but it was pretty low key. To refresh 0:19:07.600 --> 0:19:10.320 your memory, she sent her famous friends some jam that 0:19:10.400 --> 0:19:13.040 she made, and we're still in the dark about what 0:19:13.280 --> 0:19:16.159 else her brand will actually sell. It is now obvious 0:19:16.200 --> 0:19:18.240 that she's been waiting for the Netflix show to drop 0:19:18.280 --> 0:19:21.639 to start selling products in tandem. But it's strange to 0:19:21.680 --> 0:19:24.119