WEBVTT - Would You Give Up Your Job To Be An Influencer? 💼 0:00:00.760 --> 0:00:03.279 The Flex and Rooms Daily Podcast brought. 0:00:05.680 --> 0:00:08.200 Welcome to the podcast, and I'm currently standing up. I'm 0:00:08.200 --> 0:00:13.040 wearing a Cruiser Vodka Cruzer branded tracksuit in a Morone 0:00:13.039 --> 0:00:14.200 colourway free press. 0:00:14.200 --> 0:00:16.400 Always that is raspberry, not Morone. 0:00:16.960 --> 0:00:17.880 It's giving morone. 0:00:17.880 --> 0:00:20.160 What about you, No way, that is raspberry. 0:00:20.160 --> 0:00:22.759 It's giving a dark magenta to me. Yes, that was 0:00:22.800 --> 0:00:25.520 gonna even next. You know, my uniform in school was 0:00:25.680 --> 0:00:29.520 dark magenta. It was the biggest sleigh. We had a 0:00:29.600 --> 0:00:31.840 kilt with little pink hearts all over it. 0:00:31.880 --> 0:00:34.760 That's cute. It was just it was some pickies. Oh 0:00:34.800 --> 0:00:36.839 I will I never. I wasn't very cute though, So 0:00:36.880 --> 0:00:38.440 it's not about that. I was just looking. Even if 0:00:38.440 --> 0:00:39.640 you google the school. 0:00:39.520 --> 0:00:41.279 And we can have a look at it, Okay, we'll 0:00:41.320 --> 0:00:43.960 rank it anyway. Today we're talking about influencers, which is 0:00:44.080 --> 0:00:46.600 very pertinent to this current tracksuit because I am an 0:00:46.640 --> 0:00:49.960 ambassador of vodka Cruser. We're talking about influencers. We're just 0:00:49.960 --> 0:00:52.440 going to get to it and hopefully we can learn. 0:00:52.560 --> 0:00:54.320 I mean you to learn. 0:00:54.480 --> 0:00:57.240 I wish. What I want to start doing is when 0:00:57.280 --> 0:01:01.000 we have conversations about influencers. Where we differ from the 0:01:01.120 --> 0:01:06.040 general podcast space is by giving everyone access to behind 0:01:06.080 --> 0:01:08.880 the scenes. Yes, I don't want to talk about influencers. 0:01:08.920 --> 0:01:10.400 I want to talk about the bits of the job 0:01:10.480 --> 0:01:13.080 that people wouldn't have access to because it's a very 0:01:13.120 --> 0:01:14.480 closed circuit circle. 0:01:14.840 --> 0:01:17.760 We want to talk about being influencers. Yeah, but in 0:01:17.840 --> 0:01:20.280 a way that's not self congratulatory, but also is because 0:01:20.280 --> 0:01:23.400 the ego is enormous. Anyway, enough chet chat, let's go 0:01:23.880 --> 0:01:25.560 chat flex and frooms. 0:01:25.840 --> 0:01:30.959 I experienced unbridled, unparalleled joy a couple of days ago, 0:01:31.319 --> 0:01:33.120 and I was not expecting it, which that's why I 0:01:33.240 --> 0:01:37.880 hit the spot in a brand new way. I got 0:01:37.920 --> 0:01:41.440 told about this initiative by fun Lab. It's called the 0:01:41.520 --> 0:01:44.160 Day of Fun. So basically, fun Lab are the people 0:01:44.160 --> 0:01:48.040 who own like Holy Moly Darts, Lardie Darts and all 0:01:48.080 --> 0:01:52.200 those other venues and on the I think it's September sixth, everything, 0:01:52.400 --> 0:01:55.280 all the activities get reduced to five dollars for some 0:01:55.360 --> 0:01:58.640 kind of fundraiser for youth mental health. So I was, 0:01:58.760 --> 0:02:00.960 I want to try these darts things, because like, playing 0:02:00.960 --> 0:02:02.840 Holy Moly not my thing. I'm I don't have a 0:02:02.840 --> 0:02:05.200 really good hand eye coordination. But I was like, yeah, 0:02:05.360 --> 0:02:06.640 we'll go play darts. That'll be fun. 0:02:06.680 --> 0:02:07.400 So we get there. 0:02:07.880 --> 0:02:10.160 First thing, I saw a friend and I was like, 0:02:10.520 --> 0:02:12.720 hold on, I feel like these are the same people 0:02:12.760 --> 0:02:14.760 who are like these places are lame. I pull up 0:02:14.800 --> 0:02:18.360 and you're already here, very odd. So we go and 0:02:18.400 --> 0:02:20.040 they're like, okay, so you can play darts. You can 0:02:20.080 --> 0:02:23.480 set up at like this station. It's fully electronic, which 0:02:23.480 --> 0:02:26.200 is not what I expected. What when I played darts before. 0:02:26.240 --> 0:02:29.000 It's been twice. One has been on a corkboard of 0:02:29.040 --> 0:02:33.240 some sort with like a needle, a flying needle. And 0:02:33.320 --> 0:02:35.680 the second time was definitely at like this cool high 0:02:35.760 --> 0:02:39.600 tech Korean bar where it was like digital everything. This 0:02:39.720 --> 0:02:41.640 was somewhere in the middle. I don't understand how it works, 0:02:41.680 --> 0:02:43.720 but basically I was like a computer screen where you like, 0:02:43.760 --> 0:02:46.520 pick what dark game you want to choose. They've developed 0:02:46.639 --> 0:02:50.120 games that use the function of throwing the dart as 0:02:50.160 --> 0:02:53.079 the mechanic, but different types of games. Here's my thing. 0:02:53.639 --> 0:02:57.440 I haven't played a game in a long time because 0:02:57.560 --> 0:03:01.440 I'm an adult. But not only that, I do PlayStation right, 0:03:01.480 --> 0:03:04.079 and that's a very different type of gaming. It's simulating 0:03:04.240 --> 0:03:06.480 life in some way, Like yes, you don't shoot and 0:03:06.639 --> 0:03:09.600 attack people in life, but you're playing a person and 0:03:09.639 --> 0:03:12.440 you have to go on adventures and it's very draining 0:03:12.480 --> 0:03:15.080 because you have to think. This was just like figure 0:03:15.080 --> 0:03:17.680 out what your skill is. Throw it on the board, 0:03:17.960 --> 0:03:20.200 get a point, move on. And there was something about 0:03:20.240 --> 0:03:23.079 I felt like it was like Caveman enjoyment, where it's 0:03:23.080 --> 0:03:25.959 like I'm not even having to try very hard. I'm 0:03:26.000 --> 0:03:29.200 just throwing something on a board, getting it, enjoying and leaving. 0:03:29.320 --> 0:03:32.880 When I got my first bulls eye, oh, I was shaking. 0:03:33.240 --> 0:03:34.960 Heaven on Earth. Wait a minute, So when you say 0:03:35.040 --> 0:03:36.760 that digital, do you hold something in your hand? 0:03:37.080 --> 0:03:39.760 Okay, so the best this is like a hybrid. So 0:03:39.800 --> 0:03:43.200 when I definitely ruined the magic, I got too close 0:03:43.240 --> 0:03:44.800 to the board just to see how it works. So 0:03:44.880 --> 0:03:47.840 it's a foam board and in the center is a 0:03:47.920 --> 0:03:52.320 real dart board, and projected onto the whole thing is 0:03:52.400 --> 0:03:54.600 the game. So like from far away, it looks like 0:03:54.600 --> 0:03:57.840 it's just an LCD screen led screen, but it's actually 0:03:57.880 --> 0:04:01.400 a dart board. Okay, Anyway, I don't even know how. 0:04:01.560 --> 0:04:04.920 So you are throwing a physical needle, but I don't 0:04:04.960 --> 0:04:08.800 know how the needle in the board what, I don't 0:04:08.840 --> 0:04:11.600 know how it's I don't know. I don't know it's 0:04:11.600 --> 0:04:16.039 a hybrid. It's not fully electronic. It just manages to 0:04:16.120 --> 0:04:17.640 capture your scores electronically. 0:04:17.720 --> 0:04:19.599 So it's not like you're throwing it like you're in 0:04:19.640 --> 0:04:20.400 we sports. 0:04:20.680 --> 0:04:22.840 No no, no, you're throwing a physical dart and it's 0:04:22.920 --> 0:04:26.279 hitting a physical board. I don't know. Anyway, it was 0:04:26.360 --> 0:04:28.480 just so sick, and I was with my best friend selling. 0:04:28.520 --> 0:04:29.960 We were like, why have we done the sinner? I 0:04:30.040 --> 0:04:31.600 was thinking as well, because I really want to host 0:04:31.640 --> 0:04:33.720 dinner parties this year, because I'm like, we need to 0:04:33.760 --> 0:04:36.039 be the girlies need to be social in a way 0:04:36.080 --> 0:04:38.920 that isn't just like oh there's an influencer event, we're 0:04:38.960 --> 0:04:42.839 all invited. Let's all go, like planning time out outside 0:04:42.839 --> 0:04:44.880 of work just to do something entertaining. And I would 0:04:44.920 --> 0:04:45.960 do darts. 0:04:45.640 --> 0:04:47.400 For sure, Let's do it. 0:04:47.400 --> 0:04:50.760 It was like competitive, hot, sexy, and you know how 0:04:50.800 --> 0:04:52.960 like you didn't have to like I want to play pool, 0:04:53.040 --> 0:04:54.600 My hand eye coordination won't let me. 0:04:55.360 --> 0:04:59.320 See it just goes on too long, does it really? Yeah? Yeah, 0:04:59.400 --> 0:05:01.040 Like it's fun if you want to do to flirt 0:05:01.040 --> 0:05:05.240 with someone, you're like, oh we're both yeah, and it 0:05:05.560 --> 0:05:08.440 goes places. I'm telling you what. Lots of solid relationships 0:05:08.480 --> 0:05:10.159 have started around billiard tables. 0:05:10.960 --> 0:05:12.320 Mate, I need to get involved. 0:05:12.440 --> 0:05:16.159 Pool tables really good for chats, but boring. If you 0:05:16.240 --> 0:05:19.640 want a fun time that has no sexual chemistry. 0:05:19.640 --> 0:05:23.960 Okay, and if not, I vote darts. Also, what I 0:05:24.000 --> 0:05:28.560 think would be really enjoyable is physical board games. Let's 0:05:28.560 --> 0:05:29.400 just get back into it. 0:05:29.680 --> 0:05:29.960 Okay. 0:05:30.000 --> 0:05:32.240 I don't know if Monopoly is the right thing for us, 0:05:32.320 --> 0:05:35.600 but something with cards boards. 0:05:35.760 --> 0:05:38.359 Yes, okay, really quickly. I've got a game called Carbo 0:05:38.600 --> 0:05:41.599 c aabo. Me and my girlfriends play it. We've had 0:05:41.960 --> 0:05:44.239 things in the week planned for the last three weeks. 0:05:44.240 --> 0:05:46.880 Every Thursday night gets to Thursday, we're just having dinner, 0:05:47.120 --> 0:05:50.120 no Carbo. But it's like everybody gets four cards and 0:05:50.120 --> 0:05:51.919 you've got to remember what your cards are, and like 0:05:52.000 --> 0:05:53.279 steal cards off other people. 0:05:53.320 --> 0:05:54.880 It's just see, this is what I'm talking about. This 0:05:54.920 --> 0:05:57.160 is what I want to Yes, you would love this. 0:05:57.360 --> 0:06:01.280 We play dates between our friends, meet up, play a game, 0:06:01.400 --> 0:06:04.080 go home to our window. That's it. 0:06:04.160 --> 0:06:05.520 Go anyway. 0:06:05.520 --> 0:06:07.880 I really enjoyed that. I really wish I could bottle 0:06:07.960 --> 0:06:10.080 up that feeling of enjoyment because I never I haven't 0:06:10.080 --> 0:06:15.280 felt this in a while. I was smiling. I'm cackling, smiling, 0:06:15.960 --> 0:06:17.200 no Geran public. 0:06:17.400 --> 0:06:20.239 This is flex and frooms on Kita. 0:06:20.400 --> 0:06:23.080 We have more news about the fate of the world. 0:06:24.120 --> 0:06:28.280 Did you know that single use plastics were banned on 0:06:28.320 --> 0:06:31.560 the first of June twenty twenty two in New South Wales. 0:06:32.320 --> 0:06:37.120 At the time, businesses were not able to give customers 0:06:37.200 --> 0:06:39.320 lightweight plastic bags or to have them in stock. 0:06:40.080 --> 0:06:40.479 Wow. 0:06:41.160 --> 0:06:43.719 Now I'm thinking I'm not really out and about shopping 0:06:44.160 --> 0:06:47.039 as much to notice and anywhere that I would be 0:06:47.080 --> 0:06:51.120 shopping IRL is offering, you know, like a recycled plastic bag, 0:06:51.120 --> 0:06:54.120 a little thick one or something. I did notice that 0:06:54.720 --> 0:06:58.000 one of my favorite chicken shops in Sydney they started 0:06:58.000 --> 0:07:01.080 offering these real weighty usable bags and I was like, oh, 0:07:01.120 --> 0:07:03.719 it's the branding exercise. I like, yes, but no it's illegal. 0:07:04.880 --> 0:07:05.840 Okay, two things. 0:07:06.240 --> 0:07:08.800 I'm not done, babe, there's more news. There's more news 0:07:09.000 --> 0:07:12.360 in addition to that, in New South Wales in November, 0:07:12.560 --> 0:07:15.840 single use plastics will be banned. So we've moved from 0:07:15.920 --> 0:07:20.559 lightweight being banned and now single use banned, so much 0:07:20.680 --> 0:07:25.400 so that the finds for an individual using buying single 0:07:25.480 --> 0:07:28.560 use plastic would be eleven k and the findes for 0:07:28.600 --> 0:07:31.679 a company fifty five k. Now, with all these topics, 0:07:31.840 --> 0:07:33.640 people like, well, how they're going to enforce it? How 0:07:33.640 --> 0:07:36.080 they're going to enforce it? Reminds you of COVID when 0:07:36.160 --> 0:07:38.080 businesses couldn't operate. Everyone's like, how are they going to 0:07:38.160 --> 0:07:41.160 enforce it? Not everyone's going to get fined, but just 0:07:41.160 --> 0:07:43.640 hope it's not. You do the right thing, but please, 0:07:43.680 --> 0:07:44.360 as you were. 0:07:44.560 --> 0:07:47.080 So, Woolies and Coals, When you get those plastic bags, 0:07:47.120 --> 0:07:50.000 the twenty cent ones, yeah, are they considered single use? No? 0:07:50.120 --> 0:07:53.080 Because they are made from recycled bags and they have 0:07:53.160 --> 0:07:55.200 this whole system by the way, so when you get 0:07:55.240 --> 0:08:00.040 those recycled thick plastic bags, they're made from previously recycled bags, 0:08:00.080 --> 0:08:02.760 and you can bring the old bags to the stores 0:08:02.960 --> 0:08:05.760 to get them re recycled, and they're made thix. They 0:08:05.800 --> 0:08:07.559 can be reused and reused again. 0:08:07.840 --> 0:08:09.120 Okay woolli's op. 0:08:09.520 --> 0:08:10.559 I don't I think it's coals? 0:08:10.600 --> 0:08:16.160 Actually? Okay, coals op curdistone's side piece getting on that 0:08:16.680 --> 0:08:18.000 Coal's money. 0:08:18.400 --> 0:08:21.040 Whatever it takes, babe. Some of us are serious. Some 0:08:21.080 --> 0:08:22.360 people don't want to work. Not me. 0:08:22.960 --> 0:08:24.520 This is flex and frooms. 0:08:25.720 --> 0:08:27.920 I was on Reddit the other day. We are big 0:08:27.920 --> 0:08:30.280 Reddit hotties here at the Flex and Froom Show. And 0:08:30.320 --> 0:08:33.400 it came across this best of redditor updates. So it's 0:08:33.400 --> 0:08:35.760 basically it's his thread on Reddit where some of the 0:08:35.760 --> 0:08:39.040 best threads get put into a thread few to reap. 0:08:38.880 --> 0:08:41.760 Which is helpful because there's a lot of fodder on Reddit. 0:08:42.040 --> 0:08:44.040 If I was introducing someone to the platform for the 0:08:44.080 --> 0:08:46.240 first time, I would warn them to say, you kind 0:08:46.240 --> 0:08:49.480 of do have to work to get good posts. Not 0:08:49.600 --> 0:08:51.959 everything on there is worth consuming. 0:08:51.960 --> 0:08:53.839 Not at all, And it's just the ads. Like the 0:08:53.880 --> 0:08:56.240 whole platform is quite ugly. There are a lot of ads, 0:08:56.880 --> 0:08:59.520 but cool, Like I'm getting the knowledge that I want 0:08:59.520 --> 0:09:02.360 from this. I'm never feeling bad about being shit. It's 0:09:02.440 --> 0:09:05.240 very much a community bibe. Anyway, I came across this 0:09:05.280 --> 0:09:07.240 one and I want to do thoughts on it. The 0:09:07.280 --> 0:09:10.440 title is I got a fridge lock box and it's 0:09:10.440 --> 0:09:11.720 destroying my relationship. 0:09:11.760 --> 0:09:13.400 I don't even know what that means. 0:09:13.720 --> 0:09:18.160 Some backgrounds. My boyfriend twenty eight and I twenty five 0:09:18.880 --> 0:09:20.960 have been together for five years and we've lived together 0:09:21.040 --> 0:09:23.480 for three. Our relationship is great, truly. We have a 0:09:23.520 --> 0:09:26.440 joint account we contribute to monthly and handle joint expenses 0:09:26.480 --> 0:09:31.520 such as rent, groceries, etc. Everything is split. My boyfriend 0:09:31.559 --> 0:09:35.920 is six foot three, two hundred lbs pounds. 0:09:36.320 --> 0:09:40.000 Yeah, so like what ninety killers yeah. 0:09:39.800 --> 0:09:43.200 Ninety killers yeah, and works out daily. He eats a 0:09:43.240 --> 0:09:45.439 lot to keep up his coloric intake, which is fine 0:09:45.520 --> 0:09:48.559 except for this one issue. We buy snacks and he 0:09:48.600 --> 0:09:50.760 always eats my healf before I can even get to it. 0:09:51.200 --> 0:09:53.800 Hungry growing boy, normal. 0:09:53.640 --> 0:09:56.439 Friden ingredients he's fine with, but it is quickly accessible 0:09:56.480 --> 0:09:59.160 and I never get any. We argue, He apologizes, rinse, 0:09:59.160 --> 0:10:02.480 and repeat. This is literally the only bad thing he's done. Seriously, 0:10:02.520 --> 0:10:05.720 all other aspects of our relationship are respectful and considerate. 0:10:06.080 --> 0:10:09.120 Snacks away, all bets are off. Wow. Anyways, last week 0:10:09.160 --> 0:10:11.360 I lost it after he finished an expensive cheese we'd 0:10:11.360 --> 0:10:13.560 gotten that I was really looking forward to eating. It 0:10:13.679 --> 0:10:16.640 was gone after an hour. I lost my shit. I 0:10:16.640 --> 0:10:18.600 didn't speak to him all day and ended up ordering 0:10:18.640 --> 0:10:21.280 a fridge lockbox and our next snack run. A couple 0:10:21.320 --> 0:10:23.480 of days later, I divided each snack in half and 0:10:23.480 --> 0:10:24.600 locked mine in a lockbox. 0:10:24.679 --> 0:10:25.760 Oh my gosh. 0:10:25.920 --> 0:10:29.200 From his reaction, you think I was murdering. He said, 0:10:29.200 --> 0:10:31.760 it's disrespectful. And controlling and how dare I keep food 0:10:31.800 --> 0:10:35.080 from him? Whoa that I paid for? Four days later, 0:10:35.160 --> 0:10:37.439 I broke and asked him to please talk about it, 0:10:38.160 --> 0:10:40.480 and he just said he's completely appalled by the reaction. 0:10:41.280 --> 0:10:43.040 But I said, I'm not getting rid of the lockbox. 0:10:43.280 --> 0:10:44.000 Who's the wrong? 0:10:44.480 --> 0:10:48.839 This is controversial. I feel like off the dome. This 0:10:48.920 --> 0:10:50.080 is not where I thought it was going to go. 0:10:50.679 --> 0:10:55.000 And his reaction is surprising me because up until the 0:10:55.040 --> 0:10:58.680 snack issues, like you have a perfect relationship, there's nothing wrong. Ever, 0:10:59.679 --> 0:11:03.600 what is the real issue here? I think, Look, you 0:11:03.720 --> 0:11:06.720 gave him a chance to show you that he can 0:11:07.120 --> 0:11:10.400 exercise some restraint when it comes to snacks, and he couldn't. 0:11:11.440 --> 0:11:14.040 I relate to this man. I'm not gonna lie. I 0:11:14.080 --> 0:11:18.840 feel him. Yeah, I mean what he has to do, sorry, 0:11:18.840 --> 0:11:20.520 what she has to do. Something that I did in 0:11:20.880 --> 0:11:24.360 a prior life was collect all your little snacks, get 0:11:24.360 --> 0:11:28.400 a little box, hide the snacks under your bed or 0:11:29.080 --> 0:11:31.319 in my room. I had like a Paul frank backpack. 0:11:31.840 --> 0:11:34.319 I just stash all my little single serve snacks in 0:11:34.360 --> 0:11:34.640 the eggs. 0:11:34.640 --> 0:11:36.000 I didn't want to share the single serve? 0:11:36.440 --> 0:11:39.760 Are we doing? Single serves? A snack based little snacky. 0:11:40.800 --> 0:11:42.840 So I think she's totally to come to that. 0:11:42.880 --> 0:11:45.280 In your own house, you paid your own money, now 0:11:45.320 --> 0:11:47.600 you have to hide food. I think the lock box 0:11:47.640 --> 0:11:50.360 in a fridge is a really beautifully passive aggressive way 0:11:50.400 --> 0:11:54.079 to say, hey, because you can't manage yourself, this is 0:11:54.120 --> 0:11:57.400 what we have to do. You know, it's very childlike 0:11:57.480 --> 0:11:59.800 and jobbless for us to be doing this, and yet 0:11:59.800 --> 0:12:03.440 he we are. I would say, if the lock box 0:12:03.480 --> 0:12:05.800 in the fridge is causing too much tension in a 0:12:05.800 --> 0:12:08.680 couple of weeks, I would definitely say up the snack budget. 0:12:09.600 --> 0:12:11.280 You no get more than you think you need, and 0:12:11.440 --> 0:12:13.839 there's more to go around and then less to lose 0:12:13.920 --> 0:12:16.400 that you just say more because these people work. Because 0:12:16.440 --> 0:12:19.959 you have mentioned that he is six foot three, almost 0:12:19.960 --> 0:12:23.000 one hundred kilos, works out every day, needs a lot 0:12:23.040 --> 0:12:25.920 to sustain him, and you are not that So buying 0:12:26.000 --> 0:12:28.800 snacks and sharing them fifty to fifty doesn't really seem realistic. 0:12:29.080 --> 0:12:31.240 So maybe he needs his own box of snacks and 0:12:31.280 --> 0:12:33.000 you need your own box, and then if you can, 0:12:33.160 --> 0:12:34.720 you can come to your side pick a little extra. 0:12:35.080 --> 0:12:37.000 But going half and half on a six pack of 0:12:37.080 --> 0:12:38.440 musley bars isn't sane. 0:12:38.600 --> 0:12:40.839 What about those lcms, damn, or. 0:12:40.760 --> 0:12:43.800 Start getting family sizes. Get yourself to Costco. Get those 0:12:43.840 --> 0:12:47.640 family sized bulk packs, you know, the forty packs lcms, 0:12:47.679 --> 0:12:50.720 the forty packs of whatever, the big packs of you know, 0:12:50.760 --> 0:12:53.959 snacky chips. Don't go to your local grocery store. You 0:12:53.960 --> 0:12:56.959 don't have the budget for that. Go to bulk buy cool. 0:12:56.960 --> 0:12:58.680 I've never been to a Costco. I've always been. 0:12:58.559 --> 0:13:01.920 Curious about Really, Yeah, we must go. A membership has expired, though, 0:13:01.960 --> 0:13:03.719 so you have to get one. 0:13:04.800 --> 0:13:08.280 You're listening to flex and frooms on cats. 0:13:08.280 --> 0:13:11.040 Don't think it's so funny that the traditional media has 0:13:11.120 --> 0:13:15.360 such an obsession with influencers. Yeah, for some reason, it's 0:13:15.800 --> 0:13:19.600 quite impossible to bridge the gap between talking about influencers 0:13:19.920 --> 0:13:23.040 and the actuality of influencers themselves and what they do. 0:13:23.480 --> 0:13:26.920 Yeah, I think influencers very rarely control their own narrative. 0:13:27.000 --> 0:13:30.199 It's a lot of like mystical information about like what 0:13:30.280 --> 0:13:32.400 they do and how much do they get paid, what 0:13:32.440 --> 0:13:34.439 it's really like coming from someone who hasn't even stepped 0:13:34.480 --> 0:13:38.240 foot in the shoes of an influencer as well. 0:13:38.280 --> 0:13:41.560 I think it's because traditional media outlets and the people 0:13:41.600 --> 0:13:45.520 that work at traditional media outlets essentially were influencers in 0:13:45.559 --> 0:13:49.640 the olden times, they're choosing what gets published, they're like figures, 0:13:49.960 --> 0:13:52.480 whereas now they're seeing all these other people creating their 0:13:52.520 --> 0:13:55.960 own platforms. And it's difficult to talk about influencers because 0:13:55.960 --> 0:13:59.000 you never know again the like Internet literacy of the 0:13:59.040 --> 0:14:00.720 people that are reading it. So you've got someone who's 0:14:00.720 --> 0:14:04.000 sixty reading about influencers, like with all these preconceived notions. 0:14:04.000 --> 0:14:07.000 That's a total generalization of age. Apologies, but you know 0:14:07.000 --> 0:14:07.360 what I mean. 0:14:07.640 --> 0:14:09.760 Yeah, But the other thing I find really interesting as 0:14:09.760 --> 0:14:14.440 well is that talking about influencers, public figures, celebrities, whatever, 0:14:14.840 --> 0:14:17.720 there was a point in time where all those people 0:14:17.760 --> 0:14:22.320 were in cahoots with the media, write planting stories, selling information, 0:14:23.040 --> 0:14:25.200 really making sure they were co creating the narrative. And 0:14:25.240 --> 0:14:28.320 it feels like modern day journalists are so almost like 0:14:28.400 --> 0:14:31.120 gate kept from the reality of influencers stuff that they 0:14:31.200 --> 0:14:34.520 have to kind of talk around it or create value 0:14:34.800 --> 0:14:37.640 of their perspective talking about it because they don't have 0:14:37.680 --> 0:14:38.600 access like they used to. 0:14:39.560 --> 0:14:43.280 Curious, I know a few that have good inns. I 0:14:43.280 --> 0:14:44.320 can't remember the guys in the. 0:14:44.240 --> 0:14:45.760 Same way that, like, you know, if I wanted to 0:14:45.760 --> 0:14:48.560 pitch a story about me and my new boyfriend. 0:14:48.640 --> 0:14:48.840 Right. 0:14:48.920 --> 0:14:51.920 I could easily work with a publication twenty years ago 0:14:51.960 --> 0:14:54.520 and say, hey, like, should do a cover story, should 0:14:54.520 --> 0:14:57.240 we do a little feature, should we do whatever it 0:14:57.320 --> 0:14:59.520 might be, It's not the way it would work with 0:14:59.560 --> 0:15:01.920 the traditional influencer who wants to plug something. You can't 0:15:01.920 --> 0:15:03.640 be like I've got a new apparel line dropping and 0:15:03.920 --> 0:15:06.360 DM your favorite journalist because you probably hate them all 0:15:06.360 --> 0:15:07.560 because they've talked shit about you. 0:15:08.720 --> 0:15:11.160 That's really know you've made it. I came across this 0:15:11.320 --> 0:15:14.280 article in the os which is like an offshoot of 0:15:14.280 --> 0:15:17.120 the Australian newspaper. I've never been in a reader of 0:15:17.120 --> 0:15:20.320 the Australian. Doesn't quite align with me not saying I 0:15:20.360 --> 0:15:20.840 wouldn't in the. 0:15:20.840 --> 0:15:23.520 Future any morning, Harold go on, you through went through? 0:15:23.600 --> 0:15:27.440 Yeah, there's no deviation. And they wrote this article that 0:15:27.520 --> 0:15:30.880 apparently more than half of gen Z Australians that's fifty 0:15:30.880 --> 0:15:33.520 five percent say they would leave their job to become 0:15:33.560 --> 0:15:36.480 an influencer if they had the chance. And this is 0:15:36.560 --> 0:15:39.600 research to come out of the Behavioral Architects, which was 0:15:39.600 --> 0:15:41.960 commissioned by the os SO. Just to make that clear, 0:15:42.240 --> 0:15:45.720 the ODS have commissioned to study to figure out about influencers. 0:15:45.760 --> 0:15:49.040 So is this study valid? Throwing my hands in the air, 0:15:49.240 --> 0:15:52.600 but they say that. They also said that gen Z 0:15:52.800 --> 0:15:55.640 females fifty six percent in particular would say they would 0:15:55.640 --> 0:15:58.280 ditch their current career for that, as opposed to thirty 0:15:58.360 --> 0:16:01.400 nine percent of millennial women. Overall, men are pulled to 0:16:01.440 --> 0:16:04.720 a career of content creation fifty three percent more than 0:16:04.720 --> 0:16:08.080 women forty four percent. Wow, And I think. 0:16:07.960 --> 0:16:11.160 Isn't that very interesting? Because when people observe the influencer 0:16:11.280 --> 0:16:15.440 content creation landscape, it's overly feminized. Everyone's like, oh, those 0:16:15.560 --> 0:16:19.800 those influencers, jobless people. But look at that more men 0:16:19.880 --> 0:16:22.640 pulled to content creation than women. Can we see how 0:16:22.680 --> 0:16:24.680 many people actually surveyed for this? 0:16:25.360 --> 0:16:29.320 So apparently they interviewed or surveyed two thousand Australians. 0:16:29.480 --> 0:16:32.200 Now we have to be mindful which two thousand did 0:16:32.200 --> 0:16:35.760 you survey? The two thousand living in Sydney's like Sydney City, 0:16:36.440 --> 0:16:40.160 two thousand across the whole of Australia. For context, I'll 0:16:40.160 --> 0:16:42.800 do a smash or pass my Instagram story on Monday, 0:16:42.840 --> 0:16:49.240 get eight thousand people weigh in say it's just being realistic. 0:16:49.560 --> 0:16:52.240 But the stats are stats in either way. Of two 0:16:52.280 --> 0:16:55.400 thousand people, half are saying that they would willingly quit 0:16:55.440 --> 0:16:57.800 their jobs to become an influencer, which I think is 0:16:57.880 --> 0:17:01.440 fascinating considering all the contempt for the industry and people 0:17:01.480 --> 0:17:02.840 who make up the industry as well. 0:17:02.920 --> 0:17:04.399 It's what are your initial thoughts. 0:17:05.119 --> 0:17:09.000 My initial thoughts is that it's really unsurprising. I feel 0:17:09.040 --> 0:17:12.640 as though whether or not you respect what influencers do, 0:17:12.880 --> 0:17:17.400 something about being able to presumably get paid, to be yourself, 0:17:18.000 --> 0:17:22.200 get given free things, take pretty pictures, not really quote 0:17:22.280 --> 0:17:25.880 unquote work for a living. Why would that not be enticing. 0:17:26.280 --> 0:17:28.600 I think it's really hard to see the reality of 0:17:28.640 --> 0:17:32.240 what running an actual influencer business is like, as in, 0:17:32.720 --> 0:17:37.119 this is your business, you'ret an ABN, you're incorporated, or 0:17:37.119 --> 0:17:40.000 you're a company. You pay your bass, you pay your tax, 0:17:40.080 --> 0:17:43.040 you pay that's a little bit different, and nobody's seeing that. 0:17:43.080 --> 0:17:47.080 So it's not it's not not enticing people, But I 0:17:47.080 --> 0:17:49.080 think of what it looks like, it would be better 0:17:49.080 --> 0:17:53.760 than I don't know, working in insert career path here. 0:17:54.359 --> 0:17:55.680 What do you reckon when you're surprised by that? 0:17:56.440 --> 0:17:58.800 Not at all. I think the tide is turning where 0:17:58.880 --> 0:18:02.080 influencer isn't become a dirty word. And now the next generation, 0:18:02.640 --> 0:18:06.399 which is the generation that media sites and stuff, always 0:18:06.440 --> 0:18:09.040 fascinated with media, so that's always fascinated with the next generation, 0:18:09.600 --> 0:18:12.320 and in my opinion, they don't think influences are a 0:18:12.359 --> 0:18:16.160 dirty word. They've grown up with it, and yeah, see 0:18:16.160 --> 0:18:18.040 it as a viable career path because it is. 0:18:18.600 --> 0:18:21.200 One hundred percent is. But I also feel as though, 0:18:21.240 --> 0:18:24.760 not that not that the career path is dead or 0:18:24.800 --> 0:18:27.919 that there's not enough space for everyone, but you know, 0:18:27.960 --> 0:18:30.240 when you have the Kardashians and people of that stature 0:18:30.320 --> 0:18:32.520 talking about how these platforms are even hard for them 0:18:32.600 --> 0:18:34.919 to exist on because they can't monetize it like they 0:18:35.000 --> 0:18:37.440 usually did, or they're posts aren't reaching people in the 0:18:37.440 --> 0:18:41.040 way they usually would. It's becoming a much harder landscape 0:18:41.080 --> 0:18:45.360 to exist on algorithmically, not even just culturally, socially creatively, 0:18:45.880 --> 0:18:50.240 just algorithmically. Too many people get to be publishers totally. 0:18:50.320 --> 0:18:53.679 Covid was the big boom. Yeah, seeing us little creators 0:18:54.200 --> 0:18:57.560 doing something different, I think not cis. 0:18:57.200 --> 0:19:00.760 We will have the jobs now want to come around. 0:19:02.800 --> 0:19:06.159 Also in terms of that though, I think that the 0:19:06.200 --> 0:19:09.960 marketplace is so saturated in a way that isn't to 0:19:10.000 --> 0:19:12.360 the benefit of new people trying to enter. Because it's 0:19:12.359 --> 0:19:17.400 a saturated marketplace, it's very unclear what an influencer actually does. 0:19:17.520 --> 0:19:21.680 It's very unclear how to make consistent money from doing 0:19:21.720 --> 0:19:24.960 the job as well. And also it's very competitive because 0:19:25.000 --> 0:19:28.160 you're not just competing against your peers right of other influencers, 0:19:28.280 --> 0:19:32.200