WEBVTT - "We Want Privacy" 0:00:02.520 --> 0:00:05.560 Hello and welcome to Outspoken. It's your dose of the 0:00:05.600 --> 0:00:09.360 hottest influencer and pop culture news twice a week. I'm 0:00:09.400 --> 0:00:13.119 Sophie Torba and coming up on today's show, Josh Miller's 0:00:13.160 --> 0:00:18.320 bizarre ads campaign with Sun Harvey sparks backlash, Influencer Integrity 0:00:18.400 --> 0:00:21.079 is in the spotlight, as Sarah's Day parts ways with 0:00:21.160 --> 0:00:25.640 a long standing sponsor, and Our Friday Debrief. But first, 0:00:25.680 --> 0:00:29.280 Sophie Kasha has surprised her followers by announcing the arrival 0:00:29.360 --> 0:00:31.760 of her baby girl. She first broke the news on 0:00:31.760 --> 0:00:35.280 her Instagram story, sharing a polaroid of her kids, Bobby 0:00:35.280 --> 0:00:38.720 and Flossy meeting the baby for the first time. Underneath it, 0:00:38.800 --> 0:00:41.160 she simply wrote the date, which was the twenty eighth 0:00:41.240 --> 0:00:43.680 of January. She followed it up by sharing a very 0:00:43.720 --> 0:00:46.320 cute video of her breaking the news to her sisters 0:00:46.440 --> 0:00:49.159 via FaceTime. And she was supposed to be at her 0:00:49.200 --> 0:00:52.600 sister's birthday celebrations, but she went into labor, so she 0:00:52.600 --> 0:00:55.440 said it was an early birthday present for the Aunties. 0:00:55.760 --> 0:01:05.280 Let's throw to the clip. Oh my god, what I 0:01:05.400 --> 0:01:16.040 look at that? Immy? As well? Is mum really not 0:01:16.240 --> 0:01:21.400 seeing my Mum's actually saying you could tell that they 0:01:21.480 --> 0:01:24.880 knew something was up. Now. A day later, Sophie revealed 0:01:24.920 --> 0:01:27.480 the name and also released a carousel of black and 0:01:27.480 --> 0:01:30.479 white images from the hospital, and some of the photos 0:01:30.520 --> 0:01:34.160 appeared to be taken during Sophie's labor, which showed Sophie 0:01:34.160 --> 0:01:37.360 and her new girlfriend, Mattie kissing, and also Maddie hugging 0:01:37.400 --> 0:01:41.160 Flossy following the baby's arrival. I think that speaks volumes. 0:01:41.160 --> 0:01:43.640 It shows how much involvement Mattie is hoping to have 0:01:43.840 --> 0:01:46.520 in this child's life, and I think it cements how 0:01:46.640 --> 0:01:48.920 strong their relationship is. I mean, last week we spoke 0:01:48.960 --> 0:01:51.600 about that Q and A that Sophie and Maddie put out. 0:01:51.920 --> 0:01:54.520 M Yeah, the photos are really beautiful, and I think 0:01:54.560 --> 0:01:58.440 it shows the connection that Maddie already has with Sophie's kids. 0:01:58.640 --> 0:02:01.520 I've been really curious to see what name Sophie would choose, 0:02:01.720 --> 0:02:04.240 and that is because she created headlines when she gave 0:02:04.280 --> 0:02:06.600 birth to her daughter, Florence a number of years ago, 0:02:06.880 --> 0:02:11.160 because Florence was originally called Betty Margaret, and two weeks later, 0:02:11.280 --> 0:02:13.920 Sophie admitted that she wasn't sure about the name, so 0:02:13.960 --> 0:02:16.680 she changed it to Florence Betty instead. A lot of 0:02:16.720 --> 0:02:19.399 celebrities do this, remember Kylie Jennef. Do you think it's 0:02:19.440 --> 0:02:23.440 because influences and celebrities feel this pressure to announce it 0:02:23.520 --> 0:02:27.480 to their audience straight away. So some parents will actually 0:02:27.520 --> 0:02:30.360 take a couple of weeks until they officially announce a name. 0:02:30.520 --> 0:02:34.519 But because they have currency and there's prominence in announcing 0:02:34.520 --> 0:02:36.520 the birth quickly, they might jump to a decision. They're 0:02:36.560 --> 0:02:38.840 not entirely happy. You do have to make a decision 0:02:38.919 --> 0:02:40.520 quite quickly because you need to put it on the 0:02:40.560 --> 0:02:43.720 birth certificate. I just think it's a case where this 0:02:43.840 --> 0:02:46.320 happens more than you realize. I think a lot of 0:02:46.360 --> 0:02:49.320 people often have a name in mind for their child, 0:02:49.360 --> 0:02:50.960 but then when the child comes out, they're like, wait 0:02:51.040 --> 0:02:53.600 a second, this kid does not look like a Betty. 0:02:53.760 --> 0:02:56.440 Like it just doesn't work. I fear that that will 0:02:56.480 --> 0:02:59.880 be me. I always change my mind in the side. 0:03:00.400 --> 0:03:02.799 You're the sort of person you always buy something from 0:03:02.800 --> 0:03:05.160 the shops and we be the best thing ever, and 0:03:05.200 --> 0:03:07.200 then two weeks later you're like, I'm not wearing it. 0:03:07.280 --> 0:03:09.680 Car't despise So I'd never get a tattoo because I 0:03:09.680 --> 0:03:12.359 would change my mind. Now we have been holding off 0:03:12.360 --> 0:03:16.959 on this name. The name is esmey Sophie Sure. All 0:03:17.040 --> 0:03:19.079 I can think of was the brand as May. When 0:03:19.080 --> 0:03:21.680 I saw this announcement, someone did put this in our 0:03:21.720 --> 0:03:23.880 group and a lot of people jumped to Sophie's defense, 0:03:23.880 --> 0:03:26.040 saying this is a beautiful French name and it's not 0:03:26.120 --> 0:03:28.640 fair too. I mean, I think this listener made a 0:03:28.720 --> 0:03:31.399 joke saying, oh, she clearly wants a sponsorship with ESME. 0:03:31.520 --> 0:03:34.040 I'm sure that's the least of what she's thinking now. 0:03:34.120 --> 0:03:36.920 Oh but I mean it's It's always a bonus, isn't it. Yeah, 0:03:37.240 --> 0:03:41.200 just for an influencer again, esme sponsorship. Yeah, well, she 0:03:41.240 --> 0:03:44.640 wrote on Instagram, Esme Sophie Sure joined our world on 0:03:44.680 --> 0:03:46.880 the twenty eighth of Jan at five point fifty eight, 0:03:47.200 --> 0:03:50.000 watched on by her amazing big brother and sister. My 0:03:50.080 --> 0:03:53.080 dream experience to have them there and now diving deep 0:03:53.080 --> 0:03:56.160 into my love bubble. And I really like that she's 0:03:56.200 --> 0:03:59.720 given her second daughter her name as the middle name 0:03:59.720 --> 0:04:03.320 Pille because she has decided to do this on her own. 0:04:03.360 --> 0:04:05.520 I think that's a really special decision. Do you think 0:04:05.600 --> 0:04:07.520 she's going to be going back to her maiden name 0:04:07.560 --> 0:04:10.000 of Shaw. I feel like. Legally she probably is known 0:04:10.000 --> 0:04:12.440 as Sophie Shaw, but Sophie Kaisha is almost like her 0:04:12.480 --> 0:04:16.480 stage name, particularly because her pajama name is called Kasha Pajamas. 0:04:16.640 --> 0:04:19.599 It'd be very confusing if she changed her Instagram handle over. 0:04:19.800 --> 0:04:22.040 I wonder if Sarah's day is spewing, because I know 0:04:22.480 --> 0:04:25.719 often we joke about the fact that Sarah might have 0:04:25.760 --> 0:04:28.000 a fourth baby. She said she's only wants three, but 0:04:28.080 --> 0:04:30.640 we know that she does want a daughter, and she 0:04:30.760 --> 0:04:33.359 does have a thing for naming her kids after brands, 0:04:33.360 --> 0:04:36.680 and she has a long running alignment with esme Maybe 0:04:36.720 --> 0:04:39.479 that was her baby girl's name. Well, she's definitely not 0:04:39.520 --> 0:04:42.599 going to call her future daughter Esmee now because she 0:04:42.800 --> 0:04:45.320 likes to be unique, and this name has now been taken. 0:04:46.640 --> 0:04:51.800 What is it? I wor we got for Brecky. Look 0:04:51.800 --> 0:04:56.960 at that babe, Everything we need for a poor some breakfast. 0:04:57.880 --> 0:05:01.080 A paid ads campaign created by staf Claire Smith's husband 0:05:01.200 --> 0:05:05.080 Josh Miller for Uber Eats is generating attention online, but 0:05:05.120 --> 0:05:08.560 for all the wrong reasons. While the TikTok video promoting 0:05:08.640 --> 0:05:12.119 Uber Eats's new Kid's breakfast box garnered over one point 0:05:12.160 --> 0:05:15.960 four million views, comments had to be disabled as followers 0:05:15.960 --> 0:05:19.479 were distracted by the couple's comical attempts to conceal their 0:05:19.480 --> 0:05:22.960 son's face throughout the ad, leading many into question if 0:05:23.000 --> 0:05:26.279 privacy is paramount, why include their three year old in 0:05:26.360 --> 0:05:29.000 brand deals at all? Now? So, can you bring us 0:05:29.080 --> 0:05:32.720 up to speed about the couple's backflip on privacy. Yeah, Well, 0:05:32.839 --> 0:05:35.760 late last year, Steph and her husband Josh spoke in 0:05:35.839 --> 0:05:38.599 depth about their decision to no longer show their son 0:05:38.720 --> 0:05:42.799 Harvey's face online. And this decision came after he started 0:05:42.800 --> 0:05:45.799 to be recognized in public even when he wasn't out 0:05:45.800 --> 0:05:48.840 with his famous parents, so he was approached by fans 0:05:48.880 --> 0:05:52.159 whilst he was on a childcare excursion and also when 0:05:52.160 --> 0:05:54.919 he was out with different family members. That would be 0:05:54.960 --> 0:05:57.839 really scary as both a parent and also for Harvey 0:05:57.880 --> 0:06:01.000 to have complete strangers come out up talking to you. 0:06:01.120 --> 0:06:04.080 I mean, it's obviously a safety concern. Well, in this case, 0:06:04.160 --> 0:06:06.840 luckily it was just fans of Steph who approached Harvey 0:06:06.880 --> 0:06:10.400 to say hello, But it did open Josh and Steph's 0:06:10.400 --> 0:06:13.120 eyes to the fact that people with not so good 0:06:13.240 --> 0:06:17.640 intentions could also approach Harvey, and their decision to start 0:06:17.720 --> 0:06:21.080 concealing Harvey's face was really big for the couple because 0:06:21.320 --> 0:06:25.560 Harvey regularly featured on both of his parents' social media accounts, 0:06:25.680 --> 0:06:27.839 and that's why I think it was really jarring when 0:06:27.880 --> 0:06:30.560 Steph and Josh started sharing these videos of Harvey where 0:06:30.600 --> 0:06:33.720 he had a big emoji over his face or it 0:06:33.760 --> 0:06:38.640 was pixelated, especially considering old content of Harvey still remained 0:06:38.720 --> 0:06:40.920 on Steph's social media account. I think a lot of 0:06:40.960 --> 0:06:44.479 people were confused because they thought, oh, step and Josh 0:06:44.480 --> 0:06:47.400 are just going to stop sharing Harvey altogether, but they 0:06:47.640 --> 0:06:49.760 their idea was, no, we're still going to share him, 0:06:49.880 --> 0:06:52.080 but we're just going to pixelate his image, and they 0:06:52.200 --> 0:06:56.000 also still share about him as if he's a main character. 0:06:56.080 --> 0:06:59.840 I know recently Steph has been sharing sort of chronicles 0:06:59.839 --> 0:07:02.760 of his sleeping patterns and how she keeps getting woken 0:07:02.839 --> 0:07:04.520 up in the middle of the night, and it is 0:07:04.560 --> 0:07:07.400 something that a lot of parents relate to. But it's 0:07:07.440 --> 0:07:10.800 an interesting move when you are wanting to have a 0:07:10.840 --> 0:07:13.320 level of privacy for your son, but then you're still 0:07:13.400 --> 0:07:18.040 sharing intimate details about their tantrums or what different milestones 0:07:18.080 --> 0:07:20.760 they're in now. Steph did explain at the time that 0:07:20.840 --> 0:07:24.840 she wouldn't be removing old content of Harvey, but going forward, 0:07:25.200 --> 0:07:28.280 they would no longer share his face because his facial 0:07:28.320 --> 0:07:32.120 features were becoming more recognizable. Well, I can totally understand 0:07:32.200 --> 0:07:35.080 why Steph and joshuad want to stop sharing Harvey's face, 0:07:35.120 --> 0:07:38.080 and a lot of people applauded their decision to do so. 0:07:38.360 --> 0:07:41.240 And this is why a lot of followers were surprised 0:07:41.280 --> 0:07:44.480 this week to see Josh accept a sponsorship deal with 0:07:44.600 --> 0:07:48.280 Uber Eats, which featured Harvey heavily in the video. Now, 0:07:48.320 --> 0:07:52.120 the ad was promoting Uber Eats's new kids breakfast boxes 0:07:52.200 --> 0:07:54.840 and it showed Josh and Harvey unboxing all of the 0:07:55.040 --> 0:07:58.440 ingredients and cooking up the omelet together. And I have 0:07:58.480 --> 0:08:02.720 to say this video was very creatively shot, because I'll 0:08:02.760 --> 0:08:04.680 give it to the couple. They stuck to their guns 0:08:04.680 --> 0:08:07.600 and they didn't include Harvey's face in the video. So 0:08:08.200 --> 0:08:11.480 many of the shots of Josh and Harvey cooking were 0:08:11.520 --> 0:08:15.640 filmed from overhead, from behind. They even used the Uber 0:08:15.680 --> 0:08:18.960 Eats box and a vase of flowers to conceal his face, 0:08:19.000 --> 0:08:21.440 which I have to admit I burst out laughing when 0:08:21.480 --> 0:08:25.920 that's scene popped up. Look, I get what they're trying 0:08:25.920 --> 0:08:28.480 to do, but it's getting to the point, as you said, 0:08:28.520 --> 0:08:31.120 where it's just comical. You will almost looked like he 0:08:31.240 --> 0:08:34.760 was part of some witness protection program because it showed 0:08:34.880 --> 0:08:37.400 Harvey also playing with a toy that came in the 0:08:37.440 --> 0:08:39.920 breakfast box, and every time he spun around, it would 0:08:39.960 --> 0:08:42.880 cut to a new different shot of him to conceal 0:08:42.920 --> 0:08:46.080 his face. Again, I understand what they're doing. I commend 0:08:46.160 --> 0:08:48.720 them for doing it, but it just doesn't make sense 0:08:49.120 --> 0:08:52.200 if you want to keep your son's life private, why 0:08:52.240 --> 0:08:55.800 you would include him in sponsorship deals. And this video 0:08:56.240 --> 0:08:59.400 elicited a huge response, so it quickly gained over one 0:08:59.400 --> 0:09:03.320 point four million views, probably because all the comments were like, 0:09:03.559 --> 0:09:05.520 what the fuck is going on in this video? The 0:09:05.600 --> 0:09:07.760 last I was gonna say, you might think, oh, uber 0:09:07.760 --> 0:09:10.200 Eats would be stoked with it, but it quickly became 0:09:10.240 --> 0:09:14.160 apparent that a lot of followers were amused and distracted 0:09:14.200 --> 0:09:16.520 by the level that the couple went to to hide 0:09:16.520 --> 0:09:20.720 his face, and many also questioned why Josh and Steph 0:09:20.840 --> 0:09:23.120 don't just keep their son off social media if they 0:09:23.160 --> 0:09:25.600 want to maintain his privacy. Well, I would have liked 0:09:25.640 --> 0:09:28.080 to have seen the reaction from the brand manager at 0:09:28.200 --> 0:09:31.120 uber EA's getting this ad because if it was me, 0:09:31.280 --> 0:09:35.000 I would have said, guys like, very creative, but this 0:09:35.200 --> 0:09:39.040 is so distracting. It completely takes away from the messaging, 0:09:39.120 --> 0:09:42.040 like the marketing messaging of uber e. But going into 0:09:42.080 --> 0:09:45.240 that campaign, the manager would have full well known that 0:09:45.280 --> 0:09:47.560 they didn't feel comfortable to show their son's face, so 0:09:47.600 --> 0:09:50.440 they probably agreed on this. I mean, there are some 0:09:50.600 --> 0:09:53.720 brand managers who were only keen on the stats, so 0:09:53.840 --> 0:09:55.480 for them they would have been like, wow, this was 0:09:55.520 --> 0:09:58.440 a win. We had one point four million views, we 0:09:58.520 --> 0:10:00.960 had one hundred and eighty three cent. But they did 0:10:01.080 --> 0:10:03.640 have to turn the comments on because it got out 0:10:03.640 --> 0:10:05.720 of hand with people being like, what the fuck is 0:10:05.760 --> 0:10:07.920 going on here? This is ridiculous. I mean that speaks 0:10:07.960 --> 0:10:10.360 volumes the fact that the comments were turned off. It 0:10:10.480 --> 0:10:13.960 reminds me of when Queensland influencer Courtney Mangnan and she's 0:10:13.960 --> 0:10:15.880 a business owner of course as well friend of the 0:10:15.880 --> 0:10:19.160 podcast Yes, when she spoke about a video which went 0:10:19.240 --> 0:10:23.040 viral on TikTok of her So she had mentioned toblarone 0:10:23.040 --> 0:10:25.760 the chocolate, but she had called it toblarone, which is 0:10:25.800 --> 0:10:29.000 how my mother in law pronounced. I've heard a few 0:10:29.000 --> 0:10:33.160 people say toblerone, but most people will say toblerone, and 0:10:33.200 --> 0:10:36.360 the whole comment section was just field of people being like, oh, 0:10:36.360 --> 0:10:40.120 it's toblerone. But she said that, Yes, this video got 0:10:40.160 --> 0:10:43.080 over a million views, but it didn't actually translate to 0:10:43.520 --> 0:10:46.840 anybody going over really to follow her page, and it 0:10:46.880 --> 0:10:49.080 didn't really reach the people that would be interested in 0:10:49.120 --> 0:10:51.760 her content. So I would argue that this has happened 0:10:51.960 --> 0:10:54.679 with this video of Josh and his son. Yeah, it's 0:10:54.720 --> 0:10:57.360 got one point four million views, but are these parents 0:10:57.400 --> 0:10:59.319 who are wanting to buy this uber eats box or 0:10:59.320 --> 0:11:02.080 are these people just poking fun at them? Yeah, you 0:11:02.160 --> 0:11:05.080 would think that the success of an ad like this 0:11:05.520 --> 0:11:08.080 would be pinned on actually seeing the excitement on the 0:11:08.160 --> 0:11:11.200 child's face that you know, their reaction to the box. 0:11:11.520 --> 0:11:13.640 So I'm surprised that uber eats would have agreed to 0:11:13.720 --> 0:11:16.200 these terms. I want to share a few comments from 0:11:16.240 --> 0:11:19.800 our Facebook community in response to this video. So One 0:11:19.840 --> 0:11:22.880 listener wrote, I understand them not wanting to show the child, 0:11:23.160 --> 0:11:26.000 but continuing to post the child daily and covering his 0:11:26.080 --> 0:11:28.400 face is just silly to me. Just keep him off 0:11:28.440 --> 0:11:32.080 social media entirely. Another said, so keen on their kids 0:11:32.160 --> 0:11:35.200 privacy that is, until the right brand deal comes along, 0:11:35.679 --> 0:11:38.760 whilst another said, imagine showing the child this ad down 0:11:38.760 --> 0:11:41.440 the road and trying to explain to him Mum and 0:11:41.480 --> 0:11:43.800 Dad needed the cash, but we didn't show your face 0:11:43.880 --> 0:11:46.640 this time. At least if I was him at that point, 0:11:46.679 --> 0:11:49.040 I'd be asking for the money. Do you think they 0:11:49.080 --> 0:11:51.760 put it aside for him? Well, on the topic of money, 0:11:51.800 --> 0:11:54.840 the first thing that sprung to mind was does Josh 0:11:55.000 --> 0:11:59.240 really need the funds from this ad? Because it's pretty 0:11:59.280 --> 0:12:02.120 well known how successful the couple is. I mean, Steph 0:12:02.240 --> 0:12:04.520 was on the afr's Rich List. Yeah, it said that 0:12:04.520 --> 0:12:07.720 her net worth was forty two million dollars, which it's 0:12:07.760 --> 0:12:10.960 incredibly inspirational. The fact that she has been able to 0:12:11.040 --> 0:12:15.720 grow her business, keep it cleaner, it's remarkable what she's done. Yeah, 0:12:15.760 --> 0:12:18.600 So it just makes you think, I mean, I don't 0:12:18.640 --> 0:12:20.800 know how much uber EAT's paid for this ad, but 0:12:20.840 --> 0:12:23.080 I don't know if it's worth it, especially because of 0:12:23.120 --> 0:12:25.640 the backlash as well, with so many people commenting it's 0:12:25.720 --> 0:12:29.199 very contradictory. You don't want to show your child off 0:12:29.240 --> 0:12:31.240 on social media, but then it looks as if you're 0:12:31.280 --> 0:12:34.640 prepared to actually use him in adverts. To make money. Yeah, 0:12:34.640 --> 0:12:36.480 That's the thing that people can't get their head around 0:12:36.559 --> 0:12:38.880 is why Harvey is still a permanent fixture on their 0:12:38.960 --> 0:12:42.400 social media accounts. And the reason I think this is 0:12:42.480 --> 0:12:46.440 for Steph is because she still wants to maintain a 0:12:46.480 --> 0:12:50.360 certain positioning in the family space. For her, sharing about 0:12:50.440 --> 0:12:53.439 being a mum comes naturally to her because she's had 0:12:53.480 --> 0:12:56.840 her Instagram account for what like fifteen years, shares about 0:12:56.880 --> 0:12:59.400 every facet of her life, and I think for her 0:12:59.520 --> 0:13:02.280 it would feel suddenly unnatural to stop talking about one 0:13:02.320 --> 0:13:04.560 of the biggest areas of your life. And I think 0:13:04.640 --> 0:13:08.120 for her being a mum adds a certain level of 0:13:08.160 --> 0:13:12.240 relatability with her audience. Unfortunately, they need to make a decision. 0:13:12.360 --> 0:13:14.720 Are we going to continue to conceal his face or 0:13:14.760 --> 0:13:16.920 are we sharing about him? You can't have you caked 0:13:16.920 --> 0:13:19.360 either wall. We think it'll be interesting to see the 0:13:19.400 --> 0:13:22.079 approach that they take when Steph gives birth to their 0:13:22.120 --> 0:13:25.920 second child this year. It's interesting to look at Josh 0:13:25.960 --> 0:13:28.160 and why he may be the one pushing to do 0:13:28.320 --> 0:13:32.559 these advertisements with Harvey, Because for Josh, over the past 0:13:32.559 --> 0:13:34.680 couple of years, he has built quite a name for 0:13:34.760 --> 0:13:39.000 himself as a daddy influencer. So Josh is Harvey's primary 0:13:39.040 --> 0:13:40.959 care and he has been staying at home with him 0:13:40.960 --> 0:13:44.120 for most of Harvey's life. And on TikTok he markets 0:13:44.200 --> 0:13:47.840 himself as a dadfluencer, so in his bio it says 0:13:48.040 --> 0:13:50.880 just a dad doing his best. And in all of 0:13:50.920 --> 0:13:55.480 his videos he uses hashtags like dads of TikTok, Kids 0:13:55.520 --> 0:13:58.679 of TikTok, and toddlers of TikTok. And he has three 0:13:58.840 --> 0:14:01.679 videos currently in to the top of his page and 0:14:01.720 --> 0:14:05.160 his most viewed video has eighteen million views, and it 0:14:05.240 --> 0:14:09.240 shows Harvey his face front and center, playing pictionary. Now, 0:14:09.240 --> 0:14:12.760 the other pin videos show Josh making coffee with Harvey 0:14:12.840 --> 0:14:16.080 again his face is visible and teaching Harvey matters. On 0:14:16.120 --> 0:14:19.240 his TikTok, all of the videos with Harvey, his face 0:14:19.280 --> 0:14:22.280 is front and center. Well, that's really how Josh's TikTok 0:14:22.360 --> 0:14:24.920 grew because he used to share such cute content of 0:14:25.000 --> 0:14:29.240 him making Harvey baby chee. They're very wholesome content. I 0:14:29.280 --> 0:14:32.400 can see why it's gone on. And Harvey has appeared 0:14:32.480 --> 0:14:36.400 in countless paid ads for Josh. The majority of Josh's 0:14:36.480 --> 0:14:40.120 videos are paid partnerships and he's done very well with them, 0:14:40.160 --> 0:14:41.840 like I was shocked to see how many of these 0:14:41.920 --> 0:14:44.240 videos had millions of views, and I think it's because 0:14:44.400 --> 0:14:47.720 we are crying out for daddy influences. And it's quite 0:14:47.720 --> 0:14:50.280 interesting because when you look at some of the partners 0:14:50.360 --> 0:14:53.320 that Josh and Harvey have worked with, they're pretty prominent 0:14:53.320 --> 0:14:57.640 partners like just Jean's, Omo, Sunglasses, Heart and Cadbury, and 0:14:57.680 --> 0:15:00.640 these videos have wrapped up massive views. So it's clear 0:15:00.680 --> 0:15:02.640 that this was lucrative for Josh in a way, for 0:15:02.760 --> 0:15:06.280 him to contribute financially to the family because he is 0:15:06.320 --> 0:15:09.120 the soul at home care. And as you touched on, Amy, 0:15:09.160 --> 0:15:10.960 there's been a lot of discussion and a lot of 0:15:11.040 --> 0:15:13.840 judgment on how much money does this couple need, and 0:15:13.880 --> 0:15:16.160 I think it is a very valid question, particularly when 0:15:16.200 --> 0:15:19.080 you are taking a stance on your son's privacy. But 0:15:19.160 --> 0:15:21.640 that being said, maybe it is important for Josh to 0:15:21.640 --> 0:15:25.040 feel like he's contributing financially and this is his creative 0:15:25.120 --> 0:15:27.120 outlet and the way that he's doing so, and maybe 0:15:27.120 --> 0:15:30.160 he feels like it's okay because he is hiding Harvey's face. 0:15:30.360 --> 0:15:32.160 I just think they're going to have to make a 0:15:32.200 --> 0:15:35.040 decision one way or another moving forward, because I don't 0:15:35.040 --> 0:15:38.560 think brands are going to be coming forward seeing this 0:15:38.640 --> 0:15:41.360 type of example video and going, yeah, we want to 0:15:41.400 --> 0:15:43.680 pay you for a video where your son's head is 0:15:43.760 --> 0:15:45.800 behind a bunch of flowers. Well, that's the thing I saw. 0:15:45.840 --> 0:15:48.720 He recently did an ad for the Australian Open and 0:15:48.880 --> 0:15:51.120 it only got a couple of hundred views. It seems 0:15:51.160 --> 0:15:54.400 like the ads that perform really well are the father 0:15:54.560 --> 0:15:56.960 son ads. So I think that they just need to 0:15:57.480 --> 0:15:59.800 think about what their stance is on their son's privacy. 0:16:00.040 --> 0:16:02.240 I think, are these videos really worth it? Are we 0:16:02.320 --> 0:16:06.440 going to cop unnecessarily attention or flak over this. If 0:16:06.440 --> 0:16:08.880 you've been following my vlogs and my inst stories, you'll 0:16:08.920 --> 0:16:11.720 be familiar with my pink drink. I have it every 0:16:11.760 --> 0:16:15.480 single morning before breakfast, before I ingest anything, and everyone 0:16:15.480 --> 0:16:17.760 has been asking what it is. I've been like putting 0:16:17.800 --> 0:16:21.840 sneaky clues out there. A debate about influencer integrity has 0:16:21.880 --> 0:16:24.800 broken out in our Facebook community after one list of 0:16:24.840 --> 0:16:28.800 pointed out that fitness influencer Sarah's Day no longer uses 0:16:28.840 --> 0:16:31.960 her daily body bloom powder since parting ways with long 0:16:32.000 --> 0:16:35.800 standing partner Trapeka a year ago. The revelation came about 0:16:35.840 --> 0:16:38.040 when a follower asked, Sarah, do you still take your 0:16:38.080 --> 0:16:41.880 body Bloom every morning? Sarah replied, I'm currently just taking 0:16:41.920 --> 0:16:45.400 my probiotics. Tripeka and I went our separate ways over 0:16:45.480 --> 0:16:48.080 a year ago. Unfortunately, I can't say more than that, 0:16:48.360 --> 0:16:51.680 and she put two crying face emojis. That led another 0:16:51.800 --> 0:16:54.960 follower to chime in, writing, how has your digestion been 0:16:55.080 --> 0:16:58.080 since stopping body Bloom? I remember you swore by it 0:16:58.160 --> 0:17:01.440 for your morning movements, Sarah. Sarah replied saying all good, 0:17:01.560 --> 0:17:05.159 because now I'm on two different probotics for Harlow's reflux, 0:17:05.400 --> 0:17:08.000 So my whole protocol now is really about him and 0:17:08.040 --> 0:17:11.359 has nothing to do with me, mum life at its core. 0:17:12.040 --> 0:17:14.240 That's really a way of her answering the question but 0:17:14.440 --> 0:17:18.880 not really addressing the issue, because I take from that, well, actually, 0:17:18.920 --> 0:17:21.840 you could have just been taking a few probotics rather 0:17:21.920 --> 0:17:24.400 than my very expensive body Bloom for the last couple 0:17:24.480 --> 0:17:27.800 of years. Yeah. Now, this split from Trepeka has been 0:17:27.840 --> 0:17:30.480 a pretty big deal for Sarah because she has been 0:17:30.520 --> 0:17:33.800 working with them for over eight years, and I think 0:17:33.840 --> 0:17:36.280 for Sarah, at the core of her success as and 0:17:36.359 --> 0:17:39.840 influencer has really been the fact that she doesn't just 0:17:39.960 --> 0:17:44.240 work with anyone and everyone. She's really known for aligning 0:17:44.240 --> 0:17:47.360 herself with key sponsors who actually make sense to her 0:17:47.400 --> 0:17:50.320 brand and who she can have a long standing relationship with. 0:17:50.760 --> 0:17:53.639 She doesn't just flog any old shit. Yeah, she's not 0:17:53.720 --> 0:17:56.600 just doing the teeth whitening ads. Yeah. And it's products 0:17:56.600 --> 0:18:00.280 that you, as a consumer, you totally believe that she 0:18:00.480 --> 0:18:05.080 actually uses. And when she was pregnant with her first child, Fox, 0:18:05.119 --> 0:18:08.240 six years ago, that's when she actually launched body Bloom 0:18:08.320 --> 0:18:11.159 through Trapeka, And at the time, she was very hands 0:18:11.200 --> 0:18:14.720 on and she helped create the pink powder, which supposedly 0:18:14.760 --> 0:18:18.000 provides support for healthy skin, nails, and hair and apparently 0:18:18.280 --> 0:18:21.520 keeps you very regular with your movements. And I have 0:18:21.600 --> 0:18:25.240 to say she really integrated this powder into her morning routine. 0:18:25.240 --> 0:18:27.840 It would feature a lot in her Instagram stories and 0:18:27.840 --> 0:18:31.320 her vlogs. You truly believed that she was invested in 0:18:31.400 --> 0:18:33.840 this product. Well, you forget that it was an ad 0:18:33.920 --> 0:18:36.320 because as you said, she would do it every morning, 0:18:36.359 --> 0:18:39.520 So it genuinely seems like this is a product she uses, 0:18:39.560 --> 0:18:41.760 this is part of her routine. You kind of forgot 0:18:41.800 --> 0:18:43.560 that it even had her name on it. Because she 0:18:43.720 --> 0:18:46.959 kind of just go on about the health benefits. Sarah 0:18:46.960 --> 0:18:50.320 also has a habit of not really disclosing her paid partnerships, 0:18:50.320 --> 0:18:53.160 and in the beginning, that's what all influencers did because 0:18:53.200 --> 0:18:55.600 they didn't have the same rules and restrictions in place. 0:18:55.640 --> 0:18:58.199 And that's why it's led a lot of consumers to 0:18:58.280 --> 0:19:03.040 feel like she genuinely cares about these products. Because when 0:19:03.080 --> 0:19:05.800 she was at the height of her fame, probably about 0:19:05.840 --> 0:19:10.160 seven or eight years ago, she was synonymous with Tripeka 0:19:10.200 --> 0:19:13.399 and also Loving Earth, and I remember going out and 0:19:13.440 --> 0:19:16.080 buying Tripeka and Loving Earth, and a lot of people 0:19:16.200 --> 0:19:18.199 have actually had the same experience where they've said I 0:19:18.240 --> 0:19:20.800 actually tried it and I was like, this is revolting. 0:19:20.880 --> 0:19:23.439 Like I remember, Sarah kept saying that one of the 0:19:23.480 --> 0:19:26.800 powders tasted like caramel. It didn't taste like caramel. It 0:19:26.920 --> 0:19:29.440 was a lot earthier than that. And some people might 0:19:29.520 --> 0:19:32.119 really love the flavor, but when you're being sold that 0:19:32.160 --> 0:19:34.680 this is like some kind of caramel smoothie. I used 0:19:34.720 --> 0:19:36.520 Trapeka for quite a number of years, always thought it 0:19:36.560 --> 0:19:40.320 tasted okay, but when you're being sold it's better than chocolate. 0:19:41.080 --> 0:19:44.360 She made that brand, Yeah, she did, and they did 0:19:44.400 --> 0:19:48.240 part ways in kind of mysterious circumstances. It was over 0:19:48.280 --> 0:19:51.600 a year ago. Nothing was said, and you can see 0:19:51.640 --> 0:19:55.240 that Sarah isn't actually allowed to speak about the departure. 0:19:55.880 --> 0:19:59.320 And the thing is Tripeka has continued to sell body Bloom. 0:19:59.400 --> 0:20:01.879 They just don't don't have Sarah's Day's name slapped on 0:20:01.920 --> 0:20:04.520 the packaging anymore. And it does lead you to question 0:20:05.240 --> 0:20:07.160 just how much she had to do with the creation 0:20:07.280 --> 0:20:09.879 of this powder. Well, they wouldn't be stupid. They would 0:20:09.920 --> 0:20:12.840 own the formula to this and they would have said, look, 0:20:13.400 --> 0:20:16.040 regardless of how much involvement you've apparently had in the 0:20:16.040 --> 0:20:18.960 creation of it, we own this product. We're using your 0:20:19.040 --> 0:20:21.320 name for marketing pace. That's the thing. I think that 0:20:21.400 --> 0:20:25.040 she still could have been part of the creation process 0:20:25.080 --> 0:20:27.320 and maybe was involved in a couple of meetings where 0:20:27.359 --> 0:20:29.720 she said, it's really important for me for this powder 0:20:29.720 --> 0:20:31.440 to have X, Y and Z. But I don't think 0:20:31.440 --> 0:20:34.000 she had as much involvement as she initially sold that 0:20:34.080 --> 0:20:36.919 she did. Well, we've seen her creating a new perfume 0:20:37.280 --> 0:20:39.600 and she might go in and say, I really like 0:20:39.680 --> 0:20:41.520 this smell. But it's not that she's in the lab 0:20:41.520 --> 0:20:44.760 and she's designing every signature cent Really, it's probably the 0:20:44.800 --> 0:20:47.200 same with this. She know. What's quite interesting is that 0:20:47.560 --> 0:20:50.720 over the past couple of weeks she has been subtly 0:20:51.040 --> 0:20:54.680