Speaker 1: I would like to acknowledge the traditional owners of the
Speaker 1: land on which this episode is being recorded, the Komboo
Speaker 1: Marry people. We pay our respects to elders past, present
Speaker 1: and emerging and extend that respect to all Aboriginal and
Speaker 1: Torres Strait Islander peoples. Today I'm your host, Georgie Stevenson,
Speaker 1: and this is the Rise and Concer podcast. This is
Speaker 1: the podcast where which have mindset, self development and becoming
Speaker 1: your higher self mix soon with a lot of laughs,
Speaker 1: plus behind the scenes of my life running two businesses
Speaker 1: and being among Think of us as the perfect combo
Speaker 1: of brunch with your besties mixed with self development. No
Speaker 1: matter where you are in your journey, we're here to
Speaker 1: help you be curious, pull yourself out and embrace radical
Speaker 1: self awareness.
Speaker 2: If you're ready to get into the.
Speaker 1: Driver's seat of your own life, stop letting life past
Speaker 1: you by, then you're in the right place. Hello everybody,
Speaker 1: and welcome back to the potty.
Speaker 2: So recently we.
Speaker 1: Had a lot of changes happening at NH. Actually not
Speaker 1: really recently. This has been happening all yeah. And you
Speaker 1: know I love to take you behind the scenes and
Speaker 1: give you all the insights into my life, including the
Speaker 1: running of my eight figure company, Naked Harvests. So today's episode,
Speaker 1: I am taking you through the new internal values that
Speaker 1: we have put in place at Naked Harvests. So we
Speaker 1: get into it more during the episode, but basically, these
Speaker 1: are what the team will look to when making decisions,
Speaker 1: what we'll use to hire, and when developing new products,
Speaker 1: and also taking into account, like you know, when someone
Speaker 1: is asking for a emotion or something like that. So
Speaker 1: we've kind of had these, I guess like subconsciously for
Speaker 1: like our whole entire existence of NH. But it was
Speaker 1: such an amazing exercise to get the team firstly to
Speaker 1: really brainstorm, you know, what meant the most to them
Speaker 1: about working out Naked Harvest, and then really like solidify
Speaker 1: and have these four solid values for Naked Harvest and
Speaker 1: the team and it. Yeah, it's just been a really
Speaker 1: cool process and I wanted to bring you behind the
Speaker 1: scenes and to chat about it. But before we get
Speaker 1: into the episode, how weekly recommendations are, Dear.
Speaker 3: I think this is the third week I'm recommending this
Speaker 3: running what.
Speaker 2: You're allus skating? Dear, Lokay, have you made another order?
Speaker 3: I've done about I think for orders I need to
Speaker 3: be as with their eyes twitching. I need to like
Speaker 3: email someone to lock my account on something, because.
Speaker 1: Just explain to everyone why so many orders and why
Speaker 1: you keep going back.
Speaker 3: Okay, first would like to disclaim I'm not the only
Speaker 3: person in the office has done this. I personally have
Speaker 3: collected clicking collects on MAH a few people a few
Speaker 3: times you have, but I so on launch day, I
Speaker 3: got everything I thought I wanted, which was like a
Speaker 3: decent amount of the collection, yeah, like a good half
Speaker 3: of the collection, like yeah, probably half. And then I
Speaker 3: saw pieces at the event and I was like, oh God,
Speaker 3: that looks really good. And then I got those and
Speaker 3: then went back on when I was talking to someone
Speaker 3: about something and then got them. And then then my
Speaker 3: order got delivered and i'd I'd only got one color
Speaker 3: in certain things, like I only got the dough evolved
Speaker 3: bra and then I tried it on and I was
Speaker 3: just like, oh, I need this in the chocolate. So
Speaker 3: then I was getting the other cuts because it was
Speaker 3: all just so soft and so comfortable.
Speaker 1: I the biggest feedback I've had is the feel and
Speaker 1: like the butteriness.
Speaker 2: It's like the yeah, and just like.
Speaker 1: The quality and how yeah, how it feels on the body,
Speaker 1: which was so.
Speaker 2: Huge to me.
Speaker 1: I remember telling the LSKD team like, I want this
Speaker 1: to feel like a second skin, Like I want you
Speaker 1: to be able to sleep in this, but it also
Speaker 1: be active where because that is my vibe. I'm comfy.
Speaker 1: I'm wearing it the whole day, so I don't want
Speaker 1: it cutting in. I don't want it like too tight,
Speaker 1: but also it needs to be active where.
Speaker 2: So yeah, I'm really proud of it.
Speaker 1: Well, I'm so like that. I'm so happy. That's the
Speaker 1: feedback I get.
Speaker 3: It's incredible. I got changed into my pj's out of
Speaker 3: it once and I was like, God, I this isn't
Speaker 3: even as comfortable.
Speaker 2: Should we bring out pig?
Speaker 3: I think.
Speaker 2: It's literally my dream. So cute.
Speaker 1: It's so like surreal seeing the office girls like I'll
Speaker 1: come to work and at least one or two of
Speaker 1: you are dressed in the collection.
Speaker 2: And I'm like, no, it's so good. I love you
Speaker 2: guys so much, we love you. We love this collection.
Speaker 2: It's so I love her real matching now, so it's perfect.
Speaker 3: Well, what's your wreck?
Speaker 1: Me and Cinda, my best friend Licinda, we had a
Speaker 1: CEO day the other day and you know it's coming
Speaker 1: to the end of the month. It actually came about
Speaker 1: because I forgot her birthday. I know, I'm the worst.
Speaker 1: I always have the excuse that because I grew up
Speaker 1: at Jehovah's witness, I just don't get the whole emphasis
Speaker 1: on like remembering birthdays, because I like literally never celebrated mine.
Speaker 2: So we always use as an excuse. But I'm the
Speaker 2: worst with remembering birthdays.
Speaker 1: It was even my calendar and everything it was, And
Speaker 1: I even text her about something else and then she's like.
Speaker 2: On her birthday, do you forget it was?
Speaker 1: You did?
Speaker 2: Know?
Speaker 3: Yeah?
Speaker 2: Yeah I did. Oh look, it's life happens, I know.
Speaker 1: So anyway, I was like, I got a like a
Speaker 1: whole outfit from the collection, and I got a whole
Speaker 1: bag of like goodies, and then we went I had
Speaker 1: a picnic and had lunch and had a CEO day.
Speaker 1: So for those who don't know a CEO date, you
Speaker 1: don't have to own a business, you don't have to
Speaker 1: be an actual CEO. It is basically the concept like
Speaker 1: a CEO in a business is the visionary and the
Speaker 1: leader of the business. You know, they're the main big dog.
Speaker 1: So the concept of having a CEO date in your
Speaker 1: own life is basically just stepping into a position where
Speaker 1: you can oversee things, reflect and create a plan or
Speaker 1: I guess also just bring clarity into what you want
Speaker 1: for the next season. So we just went through a
Speaker 1: whole bunch of questions. I do have them actually on
Speaker 1: my page so you guys can check them out on Instagram.
Speaker 1: And basically they were just simple questions like what is
Speaker 1: working for me right now? What isn't working? And it
Speaker 1: can literally anything that comes to mind. That's the whole
Speaker 1: point of it is they're quite broad questions because it's
Speaker 1: got to be so personal to you. So what is working,
Speaker 1: what isn't working? You know, what do you actually want
Speaker 1: to see yourself doing in the next three to six months.
Speaker 1: Who is that person who like accomplishes or has that
Speaker 1: you know, thing or feeling or whatever. And then who
Speaker 1: do you, like, what do you need to do now
Speaker 1: to change to step into that person? And you just
Speaker 1: go through the questions and it's really amazing doing it
Speaker 1: with someone else because it's kind of like like talk journaling.
Speaker 1: It's like talk therapy where you're saying this and then
Speaker 1: they're coming back to you with but you do it
Speaker 1: in this way, or like, oh can you not.
Speaker 2: See how this actually means this?
Speaker 1: Or they just like show you some blind spots. So
Speaker 1: obviously make sure you do it with someone who's like
Speaker 1: very self aware. And yeah, we just had the best
Speaker 1: day and we had the best chats. And it's really
Speaker 1: funny because me and Cinder both have the moments where
Speaker 1: I said.
Speaker 2: To her like, oh, but like, couldn't you just do
Speaker 2: it this way? Couldn't you do that? Couldn't next year
Speaker 2: be about this? And it was so simple to me
Speaker 2: where she had like created this whole story and like
Speaker 2: it had to be the hard way.
Speaker 1: And then we spoke and she was like, yeah, it
Speaker 1: actually has to be really easy. And then she did
Speaker 1: the same thing to me of like my clarity about
Speaker 1: my vision you know, in the next six months. So
Speaker 1: it was just like a beautiful afternoon. And I highly
Speaker 1: recommend having a CEO day.
Speaker 2: With someone you trust or with yourself. And yeah, that's
Speaker 2: my weekly wreck.
Speaker 3: That is a great wreck. I'll be doing that.
Speaker 2: Yes, let me know how you go.
Speaker 1: All right, guys, let's get into the episode.
Speaker 3: So I'm really excited to hear this. I did get
Speaker 3: a little spiel at a lunch we had a few
Speaker 3: weeks ago.
Speaker 2: But do you I love that the RNC team is
Speaker 2: just like combined with.
Speaker 3: The well yeh, the best of both worlds because we're
Speaker 3: part of the NH team but also our own thing.
Speaker 2: They don't get invited to us. Yeah, actually they don't
Speaker 2: because there's way too many of them. Like I sometimes
Speaker 2: they feel bags. I'm like, oh swee little Irons team
Speaker 2: and then our little kitchen.
Speaker 1: So funny, we're talking to the RNZ team about we
Speaker 1: maybe getting a new warehouse for NH.
Speaker 2: We're like, we'll make sure you guys have a real room,
Speaker 2: not a.
Speaker 3: Somewhere to record the podcast. It's also not our office.
Speaker 2: And you guys are very excited about it.
Speaker 3: I am very excited to have not a kitchen.
Speaker 2: It's not funny.
Speaker 3: But what are your new NH values?
Speaker 1: Okay, so the first value is stronger together. So our
Speaker 1: description under this reads, we're a family and together we're
Speaker 1: building a community. We believe that we're stronger together, and
Speaker 1: we are building a supportive community fueled by the passion
Speaker 1: for wellness. We believe in working together, really aligned and
Speaker 1: relentlessly chasing our goals. I love this one so This
Speaker 1: one really came from the basis of, you know, me
Speaker 1: and Cooper being a brother sister duo, a family based business.
Speaker 2: And really when.
Speaker 1: We looked at the why with any situation, with any decision,
Speaker 1: it's it's always community. It's always our enh co and
Speaker 1: that's really how we make decisions and why we bring
Speaker 1: out certain products. And I think also a big thing
Speaker 1: for this one was really encompassing how our team. You know,
Speaker 1: we we've we started off as a startup company, so
Speaker 1: we have all worn all the hats and done all
Speaker 1: the things, and our team really is a team that
Speaker 1: when someone needs help or is struggling, we all come
Speaker 1: together and we are helping that person. So that's really
Speaker 1: what this value encompasses.
Speaker 3: And why obviously other than all those reasons, is that
Speaker 3: probably your favorite or the one you think is most
Speaker 3: important or they're all important.
Speaker 2: They're definitely all important.
Speaker 1: Oh see, this is just this is one of my
Speaker 1: favorites because one hundred percent anything, any decision that we've
Speaker 1: made is because of the community. And I think your
Speaker 1: values really need to be the reason why you do things. Yeah,
Speaker 1: and also such a reflection for how beautiful our team is,
Speaker 1: like how I see them interact and get on board
Speaker 1: with each other. And it's like, you know, like Mike,
Speaker 1: our graphic designer, she also shoots all our campaigns, She
Speaker 1: helps with smsing, like you know, she absolutely will get
Speaker 1: in and do other things that aren't in her quote
Speaker 1: unquote JD her job description. Because we help each other out.
Speaker 1: And I think that has made us such a successful
Speaker 1: business and brand and team because you also, you know,
Speaker 1: these values are also about internally how we feel and
Speaker 1: you want to be supported by people who will absolutely
Speaker 1: you know, drop things and come and help. And it
Speaker 1: very much also describes me and Cooper's relationship of us
Speaker 1: having separate sides of the business. So you know, I
Speaker 1: do more of the marketing side, he does more logistics,
Speaker 1: and often we don't crossover I very much. I'm like
Speaker 1: he's got his side, I've got my side, and we
Speaker 1: really trust each other with that. And that's really important
Speaker 1: because otherwise, imagine how scattered my brain would be.
Speaker 2: But in trying to do yeah, but in.
Speaker 1: Saying that if shit's going down, I can go into
Speaker 1: his office and be like this has happened, you know,
Speaker 1: what do you think? And vice versa, And I think
Speaker 1: that very much sets us apart as a business and
Speaker 1: a team.
Speaker 3: I see that too, even just watching the Girls, is
Speaker 3: that if anyone's ever having trouble, there's someone to help them,
Speaker 3: always someone to help CAREDI film content and little things
Speaker 3: like that, and it just makes the biggest difference to
Speaker 3: the environment.
Speaker 2: It's yeah, and it's so true.
Speaker 1: And I truly believe like how a team feels internally,
Speaker 1: you feel that externally and especially the community.
Speaker 2: So that is our first and yeah, really important value.
Speaker 3: What's the next one?
Speaker 1: So the next one is purpose to riven, So every
Speaker 1: effort comes from a place of authenticity, inclusivity, and transparency.
Speaker 1: We're disruptors in the industry that often tries to find
Speaker 1: a fix for a problem. Whereas we're providing an elevated lifestyle.
Speaker 1: We're all about the why behind the products, and we
Speaker 1: aspire to inspire people all over the world to dedicate
Speaker 1: more time to their wellness. We source the best ingredients
Speaker 1: to provide the best products and share our journey with
Speaker 1: our community.
Speaker 3: I love this one too, It's so beautiful.
Speaker 2: Well, this is I just believe, like I'm going to
Speaker 2: say this every day. This is my favorite mast.
Speaker 1: I just believe if you're not doing something with purpose?
Speaker 1: What is the actual point? And you can feel that
Speaker 1: in businesses and team if they don't believe in the purpose,
Speaker 1: they are not going to do, you know, the right work.
Speaker 1: And then also if the community doesn't feel the purpose,
Speaker 1: they're not they're not going to be two phased either way,
Speaker 1: if that makes sense. And I think what has always
Speaker 1: made us quite different to other brands is just how
Speaker 1: purpose driven we are and how much we really make
Speaker 1: sure we're going above and beyond so our community feels
Speaker 1: that purpose and we're not just supplements. We like, we
Speaker 1: really see ourselves as a wellness brand and that is
Speaker 1: really incorporated in every aspect of the business and the
Speaker 1: team and the team dynamic which is so so important.
Speaker 1: And yeah, I think this this really came from I remember.
Speaker 1: I remember sitting a in front of some big dog,
Speaker 1: some big dog explain that people. I was sitting in
Speaker 1: front of someone in a higher corporation.
Speaker 2: Yeah, actually, I'm just going to tell you I was.
Speaker 3: So.
Speaker 1: I was sitting in front of the Terry White Kemmart
Speaker 1: team and they this is right at the start when
Speaker 1: we were like pitching Naked Harvest to them and we
Speaker 1: really wanted to partner with Terry White Kemmart because they
Speaker 1: are a pharmacy that is about health, and so I
Speaker 1: was like, this is a line, this feels good. And
Speaker 1: I remember they asked me what is the difference with
Speaker 1: Naked Harvest, Like what sets us apart? And my biggest
Speaker 1: thing was like, you will never find us in our
Speaker 1: marketing or how we speak to our community, how we
Speaker 1: market our products, ever telling our community that something is
Speaker 1: wrong with them. We are always saying like you are enough,
Speaker 1: You're a man, and you should never need something to
Speaker 1: feel a certain way.
Speaker 2: But here are you know, products.
Speaker 1: That elevate and compliment your lifestyle. And this was this
Speaker 1: has been such a purpose from the beginning because you know,
Speaker 1: I've come from diet culture, I've come from all those things.
Speaker 1: And I said to I said to them, like, this
Speaker 1: is what sets us apart.
Speaker 2: And I know.
Speaker 1: It's like it's something that can't be quantified and you
Speaker 1: can't be like, well, you can see that this sets
Speaker 1: us apart because of this reason. But I truly believe
Speaker 1: like that is our purpose. Our purpose is you know,
Speaker 1: creating wellness in this really unique way that is different
Speaker 1: to the majority of other companies who who do wellness. Yeah,
Speaker 1: and I think that has always been our purpose. And
Speaker 1: I remember saying that, and I remember like I hadn't
Speaker 1: really discovered that that's what it was, and then I
Speaker 1: said it out loud, and I was like, oh, yeah,
Speaker 1: this is like this is a huge value of us
Speaker 1: and something that we have always stuck to and again
Speaker 1: what sets us apart. And it's something really important to
Speaker 1: the team too, Like whenever we are bringing out products,
Speaker 1: we are so meticulous on the copy, on how we
Speaker 1: market things, on how we say things. It's really important
Speaker 1: for us to come from a way that people feel empowered,
Speaker 1: not disempowered, because I truly believe if you're marketing in
Speaker 1: a way that's disempowering someone, you're not going to attract
Speaker 1: the right people or like you're not going to be
Speaker 1: able to keep that customer because they're in a disempowered state.
Speaker 1: You want to make people feel empowered, You want to
Speaker 1: make people feel good. You don't want to shame or
Speaker 1: guilt them into buying your products.
Speaker 2: Yeah, and that's.
Speaker 1: Something you know we've done from the beginning and is
Speaker 1: really set us apart. Well.
Speaker 3: I can test to that because I was an NH
Speaker 3: customer before it even started working here. And it was
Speaker 3: the only supplement brand I ever tried because I never
Speaker 3: just never really came across any that stood out or
Speaker 3: made me feel like it would make my life better.
Speaker 3: And I think felt was.
Speaker 2: A different jimmicky.
Speaker 3: It felt gimmicky, and I was like, Oh, well, I'm
Speaker 3: not going to buy this because it's probably not going
Speaker 3: to do blah blah blah blah blah. Like you're saying
Speaker 3: like it's not going to fix the problems that you're
Speaker 3: saying it's going to fix. Yeah, But n H was
Speaker 3: very much this difference of we know you're great, we
Speaker 3: know you're not having any problems, but here's something that
Speaker 3: might help you feel better, or like here's a fun
Speaker 3: snack or a yummy protein. And I was like, oh,
Speaker 3: let's give it a go.
Speaker 2: And don't see.
Speaker 1: I love getting like I love getting market to marketed
Speaker 1: sorry that way where it's like it's almost like someone's
Speaker 1: not yelling at you being like you need this.
Speaker 2: It's kind of like this is what we have. You
Speaker 2: can have it or you don't have to have it.
Speaker 2: We're good in waiting. Yeah, you know exactly. That feels
Speaker 2: so much better to me.
Speaker 1: And it's like, you know, our green like, we absolutely,
Speaker 1: and we say that, like we say this in our
Speaker 1: copy of like you should be getting you know, your
Speaker 1: five serves of vegetables from Whole Foods. Yeah, with you
Speaker 1: know absolutely that's what you should be getting, but also
Speaker 1: we know that doesn't always happen. And so in those
Speaker 1: days or times where you haven't eaten a vegetable, me
Speaker 1: thinking about my diet, Right, yeah, you can have our
Speaker 1: greens powder and it's not a substitute, but it is
Speaker 1: a you know, it's a solution, and it's very much
Speaker 1: transparent of this is what it is. Yeah, and I
Speaker 1: think that has Yeah, you feel almost like no one's
Speaker 1: trying to pull the wool over your eyes, so you're like, cool,
Speaker 1: I get to buy this out of my own regard,
Speaker 1: not someone trying to like quote unquote trick me or something.
Speaker 3: Yeah, And I think I think it was Shan I
Speaker 3: was having this conversation with about and hate. But your
Speaker 3: purpose is so clear and it just happens to be
Speaker 3: that supplements is the way you chose to share, which
Speaker 3: is what I think. Yeah, I love about the brand
Speaker 3: so much is that I'm buying into your purpose, not
Speaker 3: necessarily into just supplements or products because I think and
Speaker 3: H is so incredible. You could have done anything and
Speaker 3: just happened to be supplements that you decided or were
Speaker 3: drawn to at the time. But the purpose is what
Speaker 3: people fall in love with. Oh my god, I love that.
Speaker 3: I've never thought about that. Yeah, like it could have
Speaker 3: been clothes or anything.
Speaker 2: Anytime we do a question that was like, what do
Speaker 2: you think is coming in, it's like activewear, We're not
Speaker 2: doing actiware.
Speaker 1: Stop leave that tails getting Yeah, what's the next value?
Speaker 1: So the next value is having fun while getting shit done.
Speaker 3: I love this one.
Speaker 2: So this very.
Speaker 1: Much encompasses the environment that we want for our team
Speaker 1: when they step into NH and the journey, you know,
Speaker 1: the creer, the journey that they have with NH, and
Speaker 1: also what we want our community to feel. So we
Speaker 1: show up every day excited to grow our community and
Speaker 1: live our purpose, where results and solutions orientated. As we
Speaker 1: know that no task is too big and that we're
Speaker 1: always ready for the challenge. We're ready to pivot to
Speaker 1: meet the needs of our community, and see every day
Speaker 1: as an opportunity to level up. We celebrate our achievements
Speaker 1: both individually and as a team. We adopt the mentality
Speaker 1: of where focus goes. Energy flows, So this basically is
Speaker 1: just very self explanatory. And me and Cooper have had
Speaker 1: this discussion, you know, when various stakeholders have come into
Speaker 1: the business or you know, agencies or partners, and me
Speaker 1: and Cooper kind of have the thing of if we
Speaker 1: wouldn't want to go out and have lunch with them
Speaker 1: and spend time with them, we don't want them working
Speaker 1: on our business and in our business. And that's very
Speaker 1: much like even and you know, when we're empulling people,
Speaker 1: it's like we're looking at you know, people's personalities, not
Speaker 1: just what's on their regime, because again, is energy, Like
Speaker 1: energy is real, and so if you have a bunch
Speaker 1: of people who's like this is amazing, I'm here and
Speaker 1: I absolutely am going to get this job done, but
Speaker 1: I'm also going to have fun and make this just like,
Speaker 1: make this a journey, because it's absolutely about that journey.
Speaker 1: And that's even like, you know, we have so much
Speaker 1: fun in the office, the girls always giggling. You probably
Speaker 1: hear it in the microphones, always chatting away and giggling.
Speaker 1: We want to make sure people feel that in our
Speaker 1: you know, in our social content. That's often why we
Speaker 1: do skits, like we will make up. It's like we're
Speaker 1: in drama class. We will make funny videos about new products,
Speaker 1: because like that's what we want to give off of.
Speaker 1: Like life's too short not to have fun. And yes,
Speaker 1: we can have this really amazing.
Speaker 2: Serious, very serious business, but also we're gonna have a
Speaker 2: bit of fun and we're gonna take the.
Speaker 1: Piers And like, how fun is it when you're like
Speaker 1: smiling at work and giggling.
Speaker 3: It's honestly the best. And I feel like, because it's
Speaker 3: such a safe, fun, happy environment, you do get more work.
Speaker 2: Done, yes, And you want to come to work.
Speaker 3: I want. I love coming to the office, even though
Speaker 3: it's a bit of a drive.
Speaker 2: Yeah, Like I love it.
Speaker 3: And it makes me so happy. And even in the
Speaker 3: R and C little kitchen, we if we have like
Speaker 3: too many work from home days in a row, we'll
Speaker 3: all walk in the next day be like hugging each
Speaker 3: other saying how much we missed each other. And I think,
Speaker 3: I don't know. I have this opinion that anyone can
Speaker 3: learn any skill, but you can't really teach that energy,
Speaker 3: that fun that I'm here to help and do whatever
Speaker 3: you need whenever you need kind of thing and that's
Speaker 3: what sets everyone apart.
Speaker 2: Yeah, and that's like.
Speaker 1: Sometimes when we're hiring for a role, like we'll have
Speaker 1: people who absolutely have all the skills, they've got the
Speaker 1: right resume, they've got the experience, but like they're way
Speaker 1: too serious or yeah, they can't get on the vibe
Speaker 1: and that's important. Like that is so so important. And
Speaker 1: like I said, like energy is energy, and you're like
Speaker 1: the team then puts that into their work and then
Speaker 1: our community feels that. So I just think that's it's
Speaker 1: so important to have a bit of fun. And also
Speaker 1: if you think about it, like the amount of hours
Speaker 1: you spend at work, you want to be having a
Speaker 1: bit of fun and you want to at least have
Speaker 1: some sort of enjoyment. And that's another thing too, of
Speaker 1: you know, there is so many different companies for everything
Speaker 1: and businesses, and if you are the business that is
Speaker 1: having a bit of fun and you're taking the peers
Speaker 1: and you're making people laugh or smile, like you're adding
Speaker 1: to their life exactly, And I yeah, I just think
Speaker 1: I think it's really really really important.
Speaker 2: So that's also one of my favorite values.
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Speaker 1: also go through how you can monetize your podcast, plan
Speaker 1: for episodes and everything in between. Check out the link
Speaker 1: in the show notes for more information, and be sure
Speaker 1: to use the code rise ten for ten percent off
Speaker 1: at checkout. Now, let's get back into the episod and
Speaker 1: what's the final value? So the final value is growth minded.
Speaker 1: So we believe that growth and change are two constants
Speaker 1: of life and our industry. We're constantly chasing the next
Speaker 1: phase of growth and ready to write the next chapter.
Speaker 1: We stay tuned into the latest industry trends and technology
Speaker 1: across our departments to ensure that we never stop growing
Speaker 1: or striving for growth.
Speaker 2: We also focus.
Speaker 1: On our individual growth and provide an environment that supports
Speaker 1: an invest in that growth. We use data to measure
Speaker 1: our growth with clear measurable targets to track success. So
Speaker 1: this one is obviously a bit more of an internal value,
Speaker 1: and this really just reflects how the team feels about,
Speaker 1: you know, their job and also how they are moving forward.
Speaker 1: So something we like to be is able to pivot
Speaker 1: and able to be quite you know, reactive. Even though
Speaker 1: we are so planned and that is so important, we
Speaker 1: also do believe that It's like the industry is constantly changing,
Speaker 1: Like the health industry, what it was you know, five
Speaker 1: years ago when NH started is not what it is now.
Speaker 1: It has changed, and it is really important not to
Speaker 1: just be constantly swayed by the trends, but to be adapting.
Speaker 1: It's even like a great example is like AI coming
Speaker 1: in and you know, we have employed certain things with
Speaker 1: our team to use AI and making sure they're able
Speaker 1: to you know, upskill in that and be like okay, cool,
Speaker 1: Well how can I or even you know, just in
Speaker 1: their job of how can I streamline this thing? How
Speaker 1: can I do this faster or simpler? That's actually something
Speaker 1: me and people always do is we're always auditing, like
Speaker 1: how could we actually make this simple. You can totally
Speaker 1: especially if the team gets bigger, it can you can
Speaker 1: over complicate things. Yeah, so we really much encourage everyone
Speaker 1: to be growth minded, to always be thinking, oh could
Speaker 1: I do this different? Could I upskill in this area?
Speaker 1: Like how could I push forward? And a big part
Speaker 1: of this value too is that last line of we
Speaker 1: used data to measure our growth with clear measurable targets
Speaker 1: to track success. And this is something new that we've
Speaker 1: actually brought into en Hate.
Speaker 2: So before probably the start.
Speaker 1: Of this year, it was honestly kind of like the
Speaker 1: Wild West, like we just were throwing shit at the wall.
Speaker 1: We're seeing what worked, and you know, there was definitely
Speaker 1: like order, but it's we actually now the whole team
Speaker 1: have dashboards. So they have dashboards where the first one
Speaker 1: is they can see exactly like NH overall, so they
Speaker 1: can see, you know, how many sales they made, clicks, conversion,
Speaker 1: everything like that, and it's this dashboard of it shows
Speaker 1: you like this month compared to last month, so you
Speaker 1: can kind of see if you're on track or on trend.
Speaker 1: And then there's dashboard for each individual team member, so
Speaker 1: you know, Katie, our socials girls she's got a dashboard
Speaker 1: that literally shows the socials followers going up down, Are
Speaker 1: we getting engaged in certain posts?
Speaker 2: You know?
Speaker 1: Is our TikTok going off? Like all those different things
Speaker 1: With Brookie our community manager, you know, she is seeing
Speaker 1: how many people, how long it's taking people to get
Speaker 1: replied to, and you know, we've all got actual data
Speaker 1: to measure what's going on in just in a very
Speaker 1: like transparent way, so at all times people can see cool,
Speaker 1: I'm on track for you know, doing my job and
Speaker 1: doing it well. Yeah, because you know how you can
Speaker 1: like sometimes do a job and be like am I
Speaker 1: even adding? Am I even pushing the needle for? And
Speaker 1: it's like we thought it was very important for the
Speaker 1: team because that's how like I personally love to feel,
Speaker 1: is like here you can see exactly the impact you're
Speaker 1: making to the business and the girl I have just
Speaker 1: found it. It's like so invaluable to be like, oh
Speaker 1: my god, this is amazing. I know my targets, I
Speaker 1: know where I am, I know the impact and it yeah,
Speaker 1: it makes them feel like they're pushing the need or
Speaker 1: forward while also being like, okay, you know, growth minded.
Speaker 1: Can I be adding to something? Can I be simplifying this,
Speaker 1: you know, always thinking about the bigger picture rather than
Speaker 1: just like having the blinkers on and looking straight ahead.
Speaker 3: I love that. I think it's such an important value
Speaker 3: to it, even for the community, just like looking at
Speaker 3: their lives going where can I improve things? Or whey
Speaker 3: can I make things easier for myself? Or what can
Speaker 3: I do to make myself feel more fulfilled every day?
Speaker 3: And little things like that. Just adopting a growth mindset
Speaker 3: in general is so important.
Speaker 2: It's so important.
Speaker 1: And that's even like if you look at our products,
Speaker 1: is we rarely have a product that is just like
Speaker 1: a basic supplement, Like We've always got added benefits, We've
Speaker 1: always got a different twist on it. We're always looking
Speaker 1: for just like a new way to do the same
Speaker 1: thing that everyone else is doing and innovating, you know
Speaker 1: in that way. So yeah, it's it's a really important
Speaker 1: value and something that the team reflects so so well.
Speaker 3: I have a few questions for you. Sure, I'm gonna
Speaker 3: grill you all right. I wanted to know. The first
Speaker 3: thing was, did you have sort of clear and h
Speaker 3: values before these No? No, And what sort of prompted
Speaker 3: you to, I guess create these these ones.
Speaker 1: It was actually we had a HR agency come in
Speaker 1: and chat to us and they're, you know, they work
Speaker 1: with us in a contract kind of position, and they
Speaker 1: have been going through everything and just you know, making
Speaker 1: sure everything's you know fine in that department because we
Speaker 1: were able to do it when we're a smaller team,
Speaker 1: but obviously as you get bigger, it's so important to
Speaker 1: make sure everything, you know, that.
Speaker 2: Side of is it, you know, all good.
Speaker 1: So we had a HR agency who were super, super great,
Speaker 1: and that's something they did say, is you know, because
Speaker 1: these these are brand values internally, so these are actually
Speaker 1: not something we share with the community. These are actually
Speaker 1: for our team and this is how this is how
Speaker 1: we hire, this is how we help employees continue on
Speaker 1: the career path. Like this is for that purpose and
Speaker 1: I'm just sharing it because I've got a podcast and
Speaker 1: I talk about everything. Yeah, but they just really encouraged
Speaker 1: us to get really clear because again, to be a
Speaker 1: successful business, you have to find the right team.
Speaker 2: Team is everything.
Speaker 1: So they're like, you know, if you are really clear
Speaker 1: on your values, it is going to be so much
Speaker 1: easier to hire the right people.
Speaker 3: And attract them to your business.
Speaker 2: Yes, So it was more of an exercise for that.
Speaker 1: And we did this exercise when we went to our
Speaker 1: H retreat in February when we shot our nh CO campaign,
Speaker 1: our rewards program, and we had this like beautiful Byron
Speaker 1: retreat house for a couple of nights and we got
Speaker 1: the team down and we did a whole bunch of exercises.
Speaker 1: So all these values actually came from them and how
Speaker 1: they felt about NH and what like they thought was
Speaker 1: most important. So these values really came from compiling their
Speaker 1: answers and really seeing their answers and obviously they all
Speaker 1: you know, aligned and felt so good. But it now
Speaker 1: just feels so good to have actual values actually you know,
Speaker 1: a brief sentence that encompasses that value and everyone, everyone
Speaker 1: is so clear, and it just feels good. It feels
Speaker 1: like really exciting for us as a team. It feels
Speaker 1: like very next level vibes.
Speaker 3: It does. And do you think you'll ever I guess
Speaker 3: release or come up with a set of value for
Speaker 3: the community.
Speaker 1: That's definitely the next step. I think it was just
Speaker 1: really important to do it first. So yeah, I would
Speaker 1: absolutely love to do that. Like, our community is just amazing. Yeah,
Speaker 1: they're the best, So I would, Yeah.
Speaker 2: I'd love to do that.
Speaker 3: And were there any values that were maybe up for
Speaker 3: consideration that didn't quite make the cut? M I do
Speaker 3: feel like the four you've chosen a very all encompassing.
Speaker 1: Yes, I was about to say, and even like if
Speaker 1: they didn't have like a specific value, we kind of
Speaker 1: intertwined a couple of ideas and one value, if that
Speaker 1: makes sense. So not really like every everything made the
Speaker 1: cut because it's like everything that was important to us
Speaker 1: is in there.
Speaker 3: Was there any that maybe surprised you along the way. No, No,
Speaker 3: because it's like it's so strang Yeah, yeah, I like, especially.
Speaker 1: For who we are as a company, what the team
Speaker 1: already It was easy because it's what the team already embodies.
Speaker 1: It's what we have always embodied. So it's not like
Speaker 1: we just like plucked them out of nowhere.
Speaker 3: It's very much an extension of what you are doing.
Speaker 2: Yeah, it's just an extension of what we were already doing.
Speaker 2: So no, nothing surprising.
Speaker 3: And how do you, I guess, plan to integrate it
Speaker 3: into Naked Holves moving forward? Well, like I.
Speaker 1: Said, we have always embodied this, but it is now
Speaker 1: that we've got them.
Speaker 2: First of all, we're gonna get them printed off and
Speaker 2: have them in our meeting room. So we've just got.
Speaker 1: Such a you know, clear these are our values, this
Speaker 1: is what we strive for.
Speaker 2: But like I said, this is.
Speaker 1: What we're going to turn to to make decisions, you know,
Speaker 1: internally and externally, this is what we're going to turn to,
Speaker 1: like encourage the team that It's like, you know, if
Speaker 1: you want a promotion or pay rise or all those things,
Speaker 1: it's like, are you encompassing these values when you.
Speaker 2: Show up to work.
Speaker 1: So it's like it's such a cool thing because it's
Speaker 1: very much an embodying exercise year of you know, these
Speaker 1: are NH values, we've all decided them together, and how
Speaker 1: best we can be embodying them moving forward.
Speaker 3: I love that, and I think it's almost like that
Speaker 3: metric or that clear measuring stick that you can use
Speaker 3: for any decisions and things like that.
Speaker 1: Yeah, it's a difference, Yeah, I think so, because when
Speaker 1: you are making decisions, like I don't ever want to
Speaker 1: just look at data. Yeah, you know, so it's like
Speaker 1: making sure we're looking at the purpose the community. Yeah,
Speaker 1: like you want to be encompassing it all.
Speaker 3: I know, I've definitely seen it because I've been a
Speaker 3: bit more on the internal side, but I'm sure the
Speaker 3: community of notice what a massive evolution Naked Harvist has
Speaker 3: had this year. Like, you launched nh CO, you've done
Speaker 3: your values, now you're in Terry White Chema, which is
Speaker 3: so exciting. How have you sort of felt navigating such
Speaker 3: a massive year as a business owner? This is the CEO.
Speaker 2: It's a great question. Yeah, exactly this. I am so
Speaker 2: proud of myself. Yeah, I'm so proud of you. Thank
Speaker 2: you a Tia.
Speaker 1: I really feel like this year has been our biggest
Speaker 1: growth year, like ever fucking help.
Speaker 2: And that's not really saying something.
Speaker 1: It's really saying something because we were, you know.
Speaker 2: Growing so hugely every year.
Speaker 1: But I think for me too, you guys would have
Speaker 1: noticed that it has been such an embodying year for
Speaker 1: me too. I have really stepped into the CEO role.
Speaker 2: You know, we have really up leveled in getting certain
Speaker 2: people in the business to help us who really see
Speaker 2: the bigger vision.
Speaker 1: And I have been able to step up in a
Speaker 1: way that feels really aligned and probably what I've always
Speaker 1: wanted to do. Yeah, but it's kind of just been
Speaker 1: this like journey of really discovering who I am as
Speaker 1: a boss, who you know, who I am as the
Speaker 1: CEO of Naked Harvest, And but also such like a
Speaker 1: beautiful journey for my ego too, because I think a
Speaker 1: big part of owning, you know, a company like you know,
Speaker 1: Naked Harvest, you know, an eight figure company, is you're
Speaker 1: not always the right person to make that decision. You're
Speaker 1: not always you're not always the best person to know
Speaker 1: what to do. And I think it's been super humbling
Speaker 1: for me to get help, to have some really incredible
Speaker 1: you know people come in the business and help and
Speaker 1: team really step up, and me actually in certain decisions
Speaker 1: being like hang on, hang on a second, like check
Speaker 1: in with myself and hang on a second. Am I
Speaker 1: seeing the bigger vision here? Am I'm making a decision
Speaker 1: based on our values? And that has been such a
Speaker 1: growth growth bit for me too. It has been such
Speaker 1: a growth for me personally and professionally, an amazing exercise
Speaker 1: for my ego. And yeah, I don't know, just so
Speaker 1: like so much personal growth, so much like career growth
Speaker 1: for me, so much business growth.
Speaker 2: And yeah, I'm.
Speaker 1: Really proud of how it's all kind of come together
Speaker 1: and came into fruition again, It's like, what are we
Speaker 1: in the ninth month?
Speaker 3: So yeah, yeah, almost the tenth.
Speaker 2: It's it's been a big, big year.
Speaker 3: Yeah, and I feel like we need to do a
Speaker 3: hot episode on how you've just handled this year because
Speaker 3: it's been There will be one, yeah, because yeah, final question,
Speaker 3: any hints for the RNT community of what's coming next
Speaker 3: for an eight? Oh can you jomp with any I
Speaker 3: promise someone.
Speaker 1: Tell anyone so we do have a pre work out
Speaker 1: dropping Yeah, I didn't know this.
Speaker 2: And also some snacks.
Speaker 3: Some snacks are they available to purchase?
Speaker 1: And a certain stock is at the moment, Yeah, we
Speaker 1: met that now we can lean that in. Guys, if
Speaker 1: you head to Terry White Kema, you'll actually see your
Speaker 1: product that is not on.
Speaker 2: Our social media or website. It's so rogue of us.
Speaker 3: I'm literally in the NAH community facebook group and someone
Speaker 3: posted over the weekend going, guys, is this actually naked?
Speaker 1: Houst about this before?
Speaker 2: It's so rogue. I love it. Look, the timing actually
Speaker 2: was a little bit off, but we're just going with that.
Speaker 1: We're having fun. We're getting shit done, Like we don't.
Speaker 1: We don't take things too seriously. I'm never gonna get
Speaker 1: my knickers in a nott But yeah, there's literally an
Speaker 1: unreleased product on the shelves at Terry White Cama. If
Speaker 1: you want to ghost, I'm not gonna tell you what
Speaker 1: it is. You gotta go find it. Yeah, and you
Speaker 1: can buy it and it's like a whole two months
Speaker 1: before it's gonna be with us.
Speaker 3: So that's amazing, guys dropping teasers for that. Everyone's gonna
Speaker 3: be like, guys, we know, guys.
Speaker 2: We've we've consume day and it's delicious, so great, amazing.
Speaker 3: Well we'll leave it there.
Speaker 1: Thanks so much, Tia, and it was so much fun
Speaker 1: chatting to you guys about the brand values.
Speaker 3: We can't wait for the next episode where you tell
Speaker 3: us all about how you've handled this year.
Speaker 2: So much, so much to come.
Speaker 1: Bye everyone, Bye, Thank you so much for listening to
Speaker 1: another episode of the Rise and Concer podcast.
Speaker 2: If you enjoyed it and.
Speaker 1: Want more, come connect with us on Instagram at Riseinconquer
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Speaker 1: and Concer podcast community.
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