WEBVTT - NH is entering a new level & here's what's contributed to it... 0:00:00.160 --> 0:00:03.160 I would like to acknowledge the traditional owners of the 0:00:03.279 --> 0:00:06.560 land on which this episode is being recorded, the Komboo 0:00:06.680 --> 0:00:10.520 Marry people. We pay our respects to elders past, present 0:00:10.600 --> 0:00:14.319 and emerging and extend that respect to all Aboriginal and 0:00:14.360 --> 0:00:22.680 Torres Strait Islander peoples. Today I'm your host, Georgie Stevenson, 0:00:22.800 --> 0:00:30.240 and this is the Rise and Concer podcast. This is 0:00:30.240 --> 0:00:33.800 the podcast where which have mindset, self development and becoming 0:00:33.960 --> 0:00:37.159 your higher self mix soon with a lot of laughs, 0:00:37.240 --> 0:00:40.360 plus behind the scenes of my life running two businesses 0:00:40.440 --> 0:00:43.800 and being among Think of us as the perfect combo 0:00:43.920 --> 0:00:47.479 of brunch with your besties mixed with self development. No 0:00:47.520 --> 0:00:49.839 matter where you are in your journey, we're here to 0:00:49.920 --> 0:00:53.800 help you be curious, pull yourself out and embrace radical 0:00:53.960 --> 0:00:54.800 self awareness. 0:00:56.680 --> 0:00:58.000 If you're ready to get into the. 0:00:58.040 --> 0:01:01.280 Driver's seat of your own life, stop letting life past 0:01:01.360 --> 0:01:11.600 you by, then you're in the right place. Hello everybody, 0:01:11.680 --> 0:01:13.080 and welcome back to the potty. 0:01:13.600 --> 0:01:14.800 So recently we. 0:01:14.760 --> 0:01:18.000 Had a lot of changes happening at NH. Actually not 0:01:18.040 --> 0:01:22.760 really recently. This has been happening all yeah. And you 0:01:22.920 --> 0:01:26.120 know I love to take you behind the scenes and 0:01:26.520 --> 0:01:30.640 give you all the insights into my life, including the 0:01:30.720 --> 0:01:35.440 running of my eight figure company, Naked Harvests. So today's episode, 0:01:35.520 --> 0:01:39.640 I am taking you through the new internal values that 0:01:39.720 --> 0:01:43.280 we have put in place at Naked Harvests. So we 0:01:43.319 --> 0:01:46.119 get into it more during the episode, but basically, these 0:01:46.319 --> 0:01:50.320 are what the team will look to when making decisions, 0:01:50.760 --> 0:01:54.600 what we'll use to hire, and when developing new products, 0:01:55.000 --> 0:01:58.559 and also taking into account, like you know, when someone 0:01:58.680 --> 0:02:02.600 is asking for a emotion or something like that. So 0:02:02.800 --> 0:02:07.000 we've kind of had these, I guess like subconsciously for 0:02:07.640 --> 0:02:11.360 like our whole entire existence of NH. But it was 0:02:11.440 --> 0:02:15.120 such an amazing exercise to get the team firstly to 0:02:16.520 --> 0:02:20.919 really brainstorm, you know, what meant the most to them 0:02:20.919 --> 0:02:23.960 about working out Naked Harvest, and then really like solidify 0:02:24.520 --> 0:02:29.120 and have these four solid values for Naked Harvest and 0:02:29.160 --> 0:02:31.040 the team and it. Yeah, it's just been a really 0:02:31.040 --> 0:02:32.960 cool process and I wanted to bring you behind the 0:02:32.960 --> 0:02:35.839 scenes and to chat about it. But before we get 0:02:35.840 --> 0:02:39.680 into the episode, how weekly recommendations are, Dear. 0:02:39.880 --> 0:02:42.160 I think this is the third week I'm recommending this 0:02:42.320 --> 0:02:44.200 running what. 0:02:45.840 --> 0:02:52.360 You're allus skating? Dear, Lokay, have you made another order? 0:02:53.240 --> 0:02:56.960 I've done about I think for orders I need to 0:02:57.000 --> 0:02:59.280 be as with their eyes twitching. I need to like 0:02:59.320 --> 0:03:03.000 email someone to lock my account on something, because. 0:03:03.800 --> 0:03:07.320 Just explain to everyone why so many orders and why 0:03:07.360 --> 0:03:08.200 you keep going back. 0:03:08.360 --> 0:03:11.320 Okay, first would like to disclaim I'm not the only 0:03:11.360 --> 0:03:13.680 person in the office has done this. I personally have 0:03:13.800 --> 0:03:17.080 collected clicking collects on MAH a few people a few 0:03:17.120 --> 0:03:20.920 times you have, but I so on launch day, I 0:03:20.960 --> 0:03:23.400 got everything I thought I wanted, which was like a 0:03:23.440 --> 0:03:25.919 decent amount of the collection, yeah, like a good half 0:03:25.919 --> 0:03:30.480 of the collection, like yeah, probably half. And then I 0:03:30.520 --> 0:03:34.160 saw pieces at the event and I was like, oh God, 0:03:34.200 --> 0:03:38.080 that looks really good. And then I got those and 0:03:38.160 --> 0:03:41.200 then went back on when I was talking to someone 0:03:41.200 --> 0:03:44.320 about something and then got them. And then then my 0:03:44.440 --> 0:03:51.480 order got delivered and i'd I'd only got one color 0:03:51.520 --> 0:03:53.800 in certain things, like I only got the dough evolved 0:03:53.800 --> 0:03:56.720 bra and then I tried it on and I was 0:03:56.800 --> 0:04:02.080 just like, oh, I need this in the chocolate. So 0:04:02.280 --> 0:04:05.080 then I was getting the other cuts because it was 0:04:05.160 --> 0:04:08.040 all just so soft and so comfortable. 0:04:08.680 --> 0:04:14.520 I the biggest feedback I've had is the feel and 0:04:14.560 --> 0:04:15.840 like the butteriness. 0:04:15.880 --> 0:04:18.320 It's like the yeah, and just like. 0:04:18.240 --> 0:04:21.159 The quality and how yeah, how it feels on the body, 0:04:21.600 --> 0:04:22.560 which was so. 0:04:23.040 --> 0:04:23.440 Huge to me. 0:04:23.480 --> 0:04:26.320 I remember telling the LSKD team like, I want this 0:04:26.440 --> 0:04:28.200 to feel like a second skin, Like I want you 0:04:28.320 --> 0:04:30.880 to be able to sleep in this, but it also 0:04:30.920 --> 0:04:33.880 be active where because that is my vibe. I'm comfy. 0:04:33.960 --> 0:04:35.880 I'm wearing it the whole day, so I don't want 0:04:35.880 --> 0:04:38.400 it cutting in. I don't want it like too tight, 0:04:38.480 --> 0:04:40.240 but also it needs to be active where. 0:04:40.760 --> 0:04:43.000 So yeah, I'm really proud of it. 0:04:43.080 --> 0:04:45.839 Well, I'm so like that. I'm so happy. That's the 0:04:45.839 --> 0:04:46.640 feedback I get. 0:04:46.760 --> 0:04:49.760 It's incredible. I got changed into my pj's out of 0:04:49.800 --> 0:04:51.960 it once and I was like, God, I this isn't 0:04:51.960 --> 0:04:52.960 even as comfortable. 0:04:54.240 --> 0:04:55.240 Should we bring out pig? 0:04:55.480 --> 0:04:55.960 I think. 0:04:58.040 --> 0:05:03.240 It's literally my dream. So cute. 0:05:03.400 --> 0:05:06.800 It's so like surreal seeing the office girls like I'll 0:05:06.839 --> 0:05:09.400 come to work and at least one or two of 0:05:09.440 --> 0:05:10.839 you are dressed in the collection. 0:05:10.600 --> 0:05:12.080 And I'm like, no, it's so good. I love you 0:05:12.120 --> 0:05:14.400 guys so much, we love you. We love this collection. 0:05:14.680 --> 0:05:17.320 It's so I love her real matching now, so it's perfect. 0:05:17.800 --> 0:05:18.760 Well, what's your wreck? 0:05:19.120 --> 0:05:22.680 Me and Cinda, my best friend Licinda, we had a 0:05:22.720 --> 0:05:26.120 CEO day the other day and you know it's coming 0:05:26.120 --> 0:05:29.240 to the end of the month. It actually came about 0:05:29.279 --> 0:05:32.840 because I forgot her birthday. I know, I'm the worst. 0:05:32.880 --> 0:05:35.240 I always have the excuse that because I grew up 0:05:35.240 --> 0:05:38.440 at Jehovah's witness, I just don't get the whole emphasis 0:05:38.440 --> 0:05:42.120 on like remembering birthdays, because I like literally never celebrated mine. 0:05:42.360 --> 0:05:44.640 So we always use as an excuse. But I'm the 0:05:44.760 --> 0:05:46.680 worst with remembering birthdays. 0:05:46.760 --> 0:05:49.000 It was even my calendar and everything it was, And 0:05:49.080 --> 0:05:53.200 I even text her about something else and then she's like. 0:05:53.720 --> 0:05:55.719 On her birthday, do you forget it was? 0:05:57.720 --> 0:05:58.200 You did? 0:05:58.440 --> 0:05:58.880 Know? 0:05:59.720 --> 0:05:59.920 Yeah? 0:06:00.040 --> 0:06:03.240 Yeah I did. Oh look, it's life happens, I know. 0:06:03.880 --> 0:06:06.919 So anyway, I was like, I got a like a 0:06:06.960 --> 0:06:09.560 whole outfit from the collection, and I got a whole 0:06:09.600 --> 0:06:12.800 bag of like goodies, and then we went I had 0:06:12.800 --> 0:06:15.159 a picnic and had lunch and had a CEO day. 0:06:15.200 --> 0:06:17.760 So for those who don't know a CEO date, you 0:06:17.839 --> 0:06:19.719 don't have to own a business, you don't have to 0:06:19.720 --> 0:06:24.039 be an actual CEO. It is basically the concept like 0:06:24.120 --> 0:06:27.600 a CEO in a business is the visionary and the 0:06:27.720 --> 0:06:31.039 leader of the business. You know, they're the main big dog. 0:06:31.600 --> 0:06:34.760 So the concept of having a CEO date in your 0:06:34.839 --> 0:06:38.440 own life is basically just stepping into a position where 0:06:38.480 --> 0:06:43.880 you can oversee things, reflect and create a plan or 0:06:44.320 --> 0:06:47.400 I guess also just bring clarity into what you want 0:06:47.440 --> 0:06:50.400 for the next season. So we just went through a 0:06:50.400 --> 0:06:53.400 whole bunch of questions. I do have them actually on 0:06:53.440 --> 0:06:56.200 my page so you guys can check them out on Instagram. 0:06:56.800 --> 0:06:59.839 And basically they were just simple questions like what is 0:07:00.080 --> 0:07:03.080 working for me right now? What isn't working? And it 0:07:03.120 --> 0:07:05.760 can literally anything that comes to mind. That's the whole 0:07:05.760 --> 0:07:08.960 point of it is they're quite broad questions because it's 0:07:08.960 --> 0:07:12.520 got to be so personal to you. So what is working, 0:07:12.640 --> 0:07:15.480 what isn't working? You know, what do you actually want 0:07:15.480 --> 0:07:18.080 to see yourself doing in the next three to six months. 0:07:18.600 --> 0:07:22.440 Who is that person who like accomplishes or has that 0:07:22.560 --> 0:07:25.640 you know, thing or feeling or whatever. And then who 0:07:25.680 --> 0:07:27.720 do you, like, what do you need to do now 0:07:27.760 --> 0:07:31.200 to change to step into that person? And you just 0:07:31.240 --> 0:07:33.600 go through the questions and it's really amazing doing it 0:07:33.600 --> 0:07:37.600 with someone else because it's kind of like like talk journaling. 0:07:38.240 --> 0:07:41.160 It's like talk therapy where you're saying this and then 0:07:41.240 --> 0:07:43.960 they're coming back to you with but you do it 0:07:44.000 --> 0:07:45.920 in this way, or like, oh can you not. 0:07:46.000 --> 0:07:47.720 See how this actually means this? 0:07:48.200 --> 0:07:50.360 Or they just like show you some blind spots. So 0:07:50.440 --> 0:07:52.000 obviously make sure you do it with someone who's like 0:07:52.120 --> 0:07:54.680 very self aware. And yeah, we just had the best 0:07:54.760 --> 0:07:57.480 day and we had the best chats. And it's really 0:07:57.480 --> 0:08:01.560 funny because me and Cinder both have the moments where 0:08:02.240 --> 0:08:02.840 I said. 0:08:02.600 --> 0:08:04.800 To her like, oh, but like, couldn't you just do 0:08:04.840 --> 0:08:06.840 it this way? Couldn't you do that? Couldn't next year 0:08:06.880 --> 0:08:09.520 be about this? And it was so simple to me 0:08:09.800 --> 0:08:12.880 where she had like created this whole story and like 0:08:13.120 --> 0:08:14.320 it had to be the hard way. 0:08:14.680 --> 0:08:16.280 And then we spoke and she was like, yeah, it 0:08:16.320 --> 0:08:18.880 actually has to be really easy. And then she did 0:08:18.880 --> 0:08:21.120 the same thing to me of like my clarity about 0:08:21.200 --> 0:08:23.440 my vision you know, in the next six months. So 0:08:23.640 --> 0:08:26.240 it was just like a beautiful afternoon. And I highly 0:08:26.280 --> 0:08:28.200 recommend having a CEO day. 0:08:28.040 --> 0:08:31.480 With someone you trust or with yourself. And yeah, that's 0:08:31.480 --> 0:08:32.199 my weekly wreck. 0:08:32.320 --> 0:08:34.000 That is a great wreck. I'll be doing that. 0:08:34.200 --> 0:08:35.360 Yes, let me know how you go. 0:08:36.000 --> 0:08:44.400 All right, guys, let's get into the episode. 0:08:45.480 --> 0:08:48.600 So I'm really excited to hear this. I did get 0:08:48.600 --> 0:08:50.040 a little spiel at a lunch we had a few 0:08:50.080 --> 0:08:50.640 weeks ago. 0:08:50.720 --> 0:08:55.400 But do you I love that the RNC team is 0:08:55.480 --> 0:08:56.400 just like combined with. 0:08:56.360 --> 0:08:59.800 The well yeh, the best of both worlds because we're 0:08:59.800 --> 0:09:02.120 part of the NH team but also our own thing. 0:09:02.320 --> 0:09:05.240 They don't get invited to us. Yeah, actually they don't 0:09:05.240 --> 0:09:09.680 because there's way too many of them. Like I sometimes 0:09:09.720 --> 0:09:12.120 they feel bags. I'm like, oh swee little Irons team 0:09:12.120 --> 0:09:13.200 and then our little kitchen. 0:09:14.800 --> 0:09:17.920 So funny, we're talking to the RNZ team about we 0:09:18.240 --> 0:09:20.079 maybe getting a new warehouse for NH. 0:09:20.200 --> 0:09:22.760 We're like, we'll make sure you guys have a real room, 0:09:22.800 --> 0:09:23.040 not a. 0:09:25.080 --> 0:09:28.080 Somewhere to record the podcast. It's also not our office. 0:09:28.720 --> 0:09:30.480 And you guys are very excited about it. 0:09:32.000 --> 0:09:34.440 I am very excited to have not a kitchen. 0:09:36.679 --> 0:09:37.600 It's not funny. 0:09:37.640 --> 0:09:39.640 But what are your new NH values? 0:09:40.440 --> 0:09:45.840 Okay, so the first value is stronger together. So our 0:09:45.960 --> 0:09:49.480 description under this reads, we're a family and together we're 0:09:49.480 --> 0:09:53.120 building a community. We believe that we're stronger together, and 0:09:53.160 --> 0:09:56.760 we are building a supportive community fueled by the passion 0:09:56.840 --> 0:10:01.240 for wellness. We believe in working together, really aligned and 0:10:01.280 --> 0:10:05.760 relentlessly chasing our goals. I love this one so This 0:10:05.800 --> 0:10:09.640 one really came from the basis of, you know, me 0:10:09.679 --> 0:10:13.240 and Cooper being a brother sister duo, a family based business. 0:10:13.880 --> 0:10:15.240 And really when. 0:10:15.400 --> 0:10:20.439 We looked at the why with any situation, with any decision, 0:10:21.360 --> 0:10:25.120 it's it's always community. It's always our enh co and 0:10:25.120 --> 0:10:29.040 that's really how we make decisions and why we bring 0:10:29.080 --> 0:10:32.960 out certain products. And I think also a big thing 0:10:33.160 --> 0:10:39.719 for this one was really encompassing how our team. You know, 0:10:39.880 --> 0:10:42.720 we we've we started off as a startup company, so 0:10:43.320 --> 0:10:47.959 we have all worn all the hats and done all 0:10:48.000 --> 0:10:51.160 the things, and our team really is a team that 0:10:51.320 --> 0:10:54.520 when someone needs help or is struggling, we all come 0:10:54.600 --> 0:10:58.920 together and we are helping that person. So that's really 0:10:58.920 --> 0:11:01.079 what this value encompasses. 0:11:01.440 --> 0:11:05.880 And why obviously other than all those reasons, is that 0:11:05.960 --> 0:11:08.200 probably your favorite or the one you think is most 0:11:08.200 --> 0:11:11.800 important or they're all important. 0:11:13.800 --> 0:11:15.200 They're definitely all important. 0:11:15.200 --> 0:11:18.400 Oh see, this is just this is one of my 0:11:18.440 --> 0:11:22.880 favorites because one hundred percent anything, any decision that we've 0:11:23.000 --> 0:11:26.079 made is because of the community. And I think your 0:11:26.160 --> 0:11:29.920 values really need to be the reason why you do things. Yeah, 0:11:29.960 --> 0:11:34.520 and also such a reflection for how beautiful our team is, 0:11:34.600 --> 0:11:38.439 like how I see them interact and get on board 0:11:38.440 --> 0:11:41.160 with each other. And it's like, you know, like Mike, 0:11:41.240 --> 0:11:45.360 our graphic designer, she also shoots all our campaigns, She 0:11:45.520 --> 0:11:49.959 helps with smsing, like you know, she absolutely will get 0:11:50.000 --> 0:11:53.160 in and do other things that aren't in her quote 0:11:53.240 --> 0:11:58.199 unquote JD her job description. Because we help each other out. 0:11:58.240 --> 0:12:01.520 And I think that has made us such a successful 0:12:01.679 --> 0:12:05.280 business and brand and team because you also, you know, 0:12:05.360 --> 0:12:08.800 these values are also about internally how we feel and 0:12:08.840 --> 0:12:12.400 you want to be supported by people who will absolutely 0:12:12.559 --> 0:12:14.480 you know, drop things and come and help. And it 0:12:14.600 --> 0:12:19.319 very much also describes me and Cooper's relationship of us 0:12:19.360 --> 0:12:21.840 having separate sides of the business. So you know, I 0:12:21.880 --> 0:12:24.440 do more of the marketing side, he does more logistics, 0:12:24.440 --> 0:12:27.360 and often we don't crossover I very much. I'm like 0:12:27.800 --> 0:12:30.200 he's got his side, I've got my side, and we 0:12:30.280 --> 0:12:32.800 really trust each other with that. And that's really important 0:12:32.840 --> 0:12:36.240 because otherwise, imagine how scattered my brain would be. 0:12:36.640 --> 0:12:39.880 But in trying to do yeah, but in. 0:12:39.920 --> 0:12:43.440 Saying that if shit's going down, I can go into 0:12:43.480 --> 0:12:46.240 his office and be like this has happened, you know, 0:12:46.320 --> 0:12:49.480 what do you think? And vice versa, And I think 0:12:49.520 --> 0:12:52.400 that very much sets us apart as a business and 0:12:52.440 --> 0:12:53.720 a team. 0:12:54.240 --> 0:12:56.520 I see that too, even just watching the Girls, is 0:12:56.559 --> 0:12:59.520 that if anyone's ever having trouble, there's someone to help them, 0:13:00.040 --> 0:13:02.760 always someone to help CAREDI film content and little things 0:13:02.800 --> 0:13:04.559 like that, and it just makes the biggest difference to 0:13:04.600 --> 0:13:05.240 the environment. 0:13:05.440 --> 0:13:06.840 It's yeah, and it's so true. 0:13:06.840 --> 0:13:09.760 And I truly believe like how a team feels internally, 0:13:10.280 --> 0:13:13.400 you feel that externally and especially the community. 0:13:13.559 --> 0:13:17.000 So that is our first and yeah, really important value. 0:13:17.080 --> 0:13:17.840 What's the next one? 0:13:18.160 --> 0:13:21.600 So the next one is purpose to riven, So every 0:13:21.679 --> 0:13:26.880 effort comes from a place of authenticity, inclusivity, and transparency. 0:13:27.400 --> 0:13:30.559 We're disruptors in the industry that often tries to find 0:13:30.640 --> 0:13:34.720 a fix for a problem. Whereas we're providing an elevated lifestyle. 0:13:35.120 --> 0:13:37.600 We're all about the why behind the products, and we 0:13:37.679 --> 0:13:41.280 aspire to inspire people all over the world to dedicate 0:13:41.320 --> 0:13:44.680 more time to their wellness. We source the best ingredients 0:13:44.720 --> 0:13:47.920 to provide the best products and share our journey with 0:13:48.000 --> 0:13:48.679 our community. 0:13:48.880 --> 0:13:50.920 I love this one too, It's so beautiful. 0:13:51.120 --> 0:13:53.760 Well, this is I just believe, like I'm going to 0:13:53.800 --> 0:13:55.600 say this every day. This is my favorite mast. 0:13:56.280 --> 0:13:58.960 I just believe if you're not doing something with purpose? 0:13:59.280 --> 0:14:02.400 What is the actual point? And you can feel that 0:14:02.679 --> 0:14:07.000 in businesses and team if they don't believe in the purpose, 0:14:07.559 --> 0:14:10.360 they are not going to do, you know, the right work. 0:14:10.640 --> 0:14:15.600 And then also if the community doesn't feel the purpose, 0:14:16.160 --> 0:14:18.840 they're not they're not going to be two phased either way, 0:14:18.960 --> 0:14:21.720 if that makes sense. And I think what has always 0:14:22.440 --> 0:14:26.560 made us quite different to other brands is just how 0:14:26.760 --> 0:14:32.560 purpose driven we are and how much we really make 0:14:32.600 --> 0:14:36.760 sure we're going above and beyond so our community feels 0:14:36.800 --> 0:14:41.360 that purpose and we're not just supplements. We like, we 0:14:41.440 --> 0:14:45.280 really see ourselves as a wellness brand and that is 0:14:45.320 --> 0:14:49.240 really incorporated in every aspect of the business and the 0:14:49.320 --> 0:14:53.880 team and the team dynamic which is so so important. 0:14:54.080 --> 0:14:58.960 And yeah, I think this this really came from I remember. 0:14:59.000 --> 0:15:02.000 I remember sitting a in front of some big dog, 0:15:03.880 --> 0:15:08.080 some big dog explain that people. I was sitting in 0:15:08.120 --> 0:15:11.160 front of someone in a higher corporation. 0:15:11.480 --> 0:15:13.480 Yeah, actually, I'm just going to tell you I was. 0:15:15.080 --> 0:15:15.200 So. 0:15:15.360 --> 0:15:18.240 I was sitting in front of the Terry White Kemmart 0:15:18.240 --> 0:15:21.200 team and they this is right at the start when 0:15:21.200 --> 0:15:23.720 we were like pitching Naked Harvest to them and we 0:15:23.840 --> 0:15:27.400 really wanted to partner with Terry White Kemmart because they 0:15:27.560 --> 0:15:30.960 are a pharmacy that is about health, and so I 0:15:31.080 --> 0:15:33.920 was like, this is a line, this feels good. And 0:15:33.960 --> 0:15:37.560 I remember they asked me what is the difference with 0:15:37.680 --> 0:15:42.160 Naked Harvest, Like what sets us apart? And my biggest 0:15:42.200 --> 0:15:45.960 thing was like, you will never find us in our 0:15:46.080 --> 0:15:50.200 marketing or how we speak to our community, how we 0:15:50.240 --> 0:15:53.840 market our products, ever telling our community that something is 0:15:53.920 --> 0:15:59.160 wrong with them. We are always saying like you are enough, 0:15:59.400 --> 0:16:03.160 You're a man, and you should never need something to 0:16:03.400 --> 0:16:04.720 feel a certain way. 0:16:05.120 --> 0:16:08.040 But here are you know, products. 0:16:07.520 --> 0:16:11.680 That elevate and compliment your lifestyle. And this was this 0:16:11.720 --> 0:16:14.640 has been such a purpose from the beginning because you know, 0:16:14.760 --> 0:16:18.480 I've come from diet culture, I've come from all those things. 0:16:18.720 --> 0:16:22.200 And I said to I said to them, like, this 0:16:22.280 --> 0:16:24.120 is what sets us apart. 0:16:24.240 --> 0:16:24.760 And I know. 0:16:26.280 --> 0:16:29.520 It's like it's something that can't be quantified and you 0:16:29.560 --> 0:16:32.120 can't be like, well, you can see that this sets 0:16:32.160 --> 0:16:35.560 us apart because of this reason. But I truly believe 0:16:35.680 --> 0:16:39.720 like that is our purpose. Our purpose is you know, 0:16:39.880 --> 0:16:43.760 creating wellness in this really unique way that is different 0:16:43.800 --> 0:16:48.000 to the majority of other companies who who do wellness. Yeah, 0:16:48.040 --> 0:16:49.920 and I think that has always been our purpose. And 0:16:49.960 --> 0:16:53.360 I remember saying that, and I remember like I hadn't 0:16:53.680 --> 0:16:56.040 really discovered that that's what it was, and then I 0:16:56.120 --> 0:16:58.800 said it out loud, and I was like, oh, yeah, 0:16:58.880 --> 0:17:01.280 this is like this is a huge value of us 0:17:01.320 --> 0:17:04.160 and something that we have always stuck to and again 0:17:04.280 --> 0:17:07.240 what sets us apart. And it's something really important to 0:17:07.280 --> 0:17:11.080 the team too, Like whenever we are bringing out products, 0:17:11.200 --> 0:17:15.159 we are so meticulous on the copy, on how we 0:17:15.200 --> 0:17:18.400 market things, on how we say things. It's really important 0:17:18.440 --> 0:17:23.679 for us to come from a way that people feel empowered, 0:17:24.160 --> 0:17:27.720 not disempowered, because I truly believe if you're marketing in 0:17:27.760 --> 0:17:32.119 a way that's disempowering someone, you're not going to attract 0:17:32.280 --> 0:17:35.719 the right people or like you're not going to be 0:17:35.760 --> 0:17:39.920 able to keep that customer because they're in a disempowered state. 0:17:40.320 --> 0:17:42.679 You want to make people feel empowered, You want to 0:17:42.720 --> 0:17:46.840 make people feel good. You don't want to shame or 0:17:46.880 --> 0:17:48.840 guilt them into buying your products. 0:17:48.920 --> 0:17:49.720 Yeah, and that's. 0:17:49.560 --> 0:17:52.040 Something you know we've done from the beginning and is 0:17:53.200 --> 0:17:54.720 really set us apart. Well. 0:17:55.040 --> 0:17:56.920 I can test to that because I was an NH 0:17:57.000 --> 0:18:00.560 customer before it even started working here. And it was 0:18:00.720 --> 0:18:04.480 the only supplement brand I ever tried because I never 0:18:05.880 --> 0:18:08.639 just never really came across any that stood out or 0:18:08.680 --> 0:18:11.680 made me feel like it would make my life better. 0:18:12.640 --> 0:18:14.080 And I think felt was. 0:18:14.080 --> 0:18:14.880 A different jimmicky. 0:18:15.119 --> 0:18:17.080 It felt gimmicky, and I was like, Oh, well, I'm 0:18:17.119 --> 0:18:19.159 not going to buy this because it's probably not going 0:18:19.240 --> 0:18:21.440 to do blah blah blah blah blah. Like you're saying 0:18:21.480 --> 0:18:23.200 like it's not going to fix the problems that you're 0:18:23.200 --> 0:18:25.760 saying it's going to fix. Yeah, But n H was 0:18:25.880 --> 0:18:29.280 very much this difference of we know you're great, we 0:18:29.359 --> 0:18:32.359 know you're not having any problems, but here's something that 0:18:32.440 --> 0:18:35.000 might help you feel better, or like here's a fun 0:18:35.119 --> 0:18:37.680 snack or a yummy protein. And I was like, oh, 0:18:37.800 --> 0:18:38.560 let's give it a go. 0:18:39.160 --> 0:18:39.920 And don't see. 0:18:40.000 --> 0:18:43.880 I love getting like I love getting market to marketed 0:18:44.000 --> 0:18:47.560 sorry that way where it's like it's almost like someone's 0:18:47.560 --> 0:18:49.680 not yelling at you being like you need this. 0:18:50.119 --> 0:18:52.439 It's kind of like this is what we have. You 0:18:52.480 --> 0:18:54.040 can have it or you don't have to have it. 0:18:54.080 --> 0:18:56.960 We're good in waiting. Yeah, you know exactly. That feels 0:18:57.000 --> 0:18:57.800 so much better to me. 0:18:57.840 --> 0:19:01.480 And it's like, you know, our green like, we absolutely, 0:19:02.119 --> 0:19:04.320 and we say that, like we say this in our 0:19:04.359 --> 0:19:07.440 copy of like you should be getting you know, your 0:19:07.640 --> 0:19:11.840 five serves of vegetables from Whole Foods. Yeah, with you 0:19:11.880 --> 0:19:14.840 know absolutely that's what you should be getting, but also 0:19:15.400 --> 0:19:18.600 we know that doesn't always happen. And so in those 0:19:18.840 --> 0:19:23.879 days or times where you haven't eaten a vegetable, me 0:19:24.000 --> 0:19:26.919 thinking about my diet, Right, yeah, you can have our 0:19:26.960 --> 0:19:30.719 greens powder and it's not a substitute, but it is 0:19:30.960 --> 0:19:34.280 a you know, it's a solution, and it's very much 0:19:34.520 --> 0:19:37.679 transparent of this is what it is. Yeah, and I 0:19:37.720 --> 0:19:41.400 think that has Yeah, you feel almost like no one's 0:19:41.440 --> 0:19:43.920 trying to pull the wool over your eyes, so you're like, cool, 0:19:43.960 --> 0:19:46.840 I get to buy this out of my own regard, 0:19:47.040 --> 0:19:49.800 not someone trying to like quote unquote trick me or something. 0:19:50.040 --> 0:19:52.119 Yeah, And I think I think it was Shan I 0:19:52.160 --> 0:19:55.080 was having this conversation with about and hate. But your 0:19:55.160 --> 0:19:58.040 purpose is so clear and it just happens to be 0:19:58.119 --> 0:20:02.040 that supplements is the way you chose to share, which 0:20:02.080 --> 0:20:04.160 is what I think. Yeah, I love about the brand 0:20:04.240 --> 0:20:06.760 so much is that I'm buying into your purpose, not 0:20:06.920 --> 0:20:11.200 necessarily into just supplements or products because I think and 0:20:11.560 --> 0:20:14.880 H is so incredible. You could have done anything and 0:20:15.680 --> 0:20:18.360 just happened to be supplements that you decided or were 0:20:18.400 --> 0:20:21.280 drawn to at the time. But the purpose is what 0:20:21.400 --> 0:20:23.520 people fall in love with. Oh my god, I love that. 0:20:23.560 --> 0:20:25.840 I've never thought about that. Yeah, like it could have 0:20:25.920 --> 0:20:28.800 been clothes or anything. 0:20:29.000 --> 0:20:30.879 Anytime we do a question that was like, what do 0:20:30.880 --> 0:20:33.560 you think is coming in, it's like activewear, We're not 0:20:33.600 --> 0:20:34.520 doing actiware. 0:20:34.760 --> 0:20:40.919 Stop leave that tails getting Yeah, what's the next value? 0:20:41.080 --> 0:20:45.720 So the next value is having fun while getting shit done. 0:20:46.000 --> 0:20:46.840 I love this one. 0:20:48.680 --> 0:20:49.960 So this very. 0:20:49.840 --> 0:20:54.640 Much encompasses the environment that we want for our team 0:20:54.760 --> 0:20:58.159 when they step into NH and the journey, you know, 0:20:58.240 --> 0:21:00.960 the creer, the journey that they have with NH, and 0:21:01.040 --> 0:21:06.760 also what we want our community to feel. So we 0:21:06.800 --> 0:21:09.520 show up every day excited to grow our community and 0:21:09.680 --> 0:21:14.040 live our purpose, where results and solutions orientated. As we 0:21:14.200 --> 0:21:17.120 know that no task is too big and that we're 0:21:17.160 --> 0:21:20.119 always ready for the challenge. We're ready to pivot to 0:21:20.160 --> 0:21:22.640 meet the needs of our community, and see every day 0:21:22.680 --> 0:21:26.600 as an opportunity to level up. We celebrate our achievements 0:21:26.640 --> 0:21:30.199 both individually and as a team. We adopt the mentality 0:21:30.320 --> 0:21:34.639