1 00:00:04,480 --> 00:00:04,960 Speaker 1: Coming up. 2 00:00:05,000 --> 00:00:08,920 Speaker 2: On today's show, Ruby Tuesday, Matthews turns into an FBI 3 00:00:09,039 --> 00:00:13,680 Speaker 2: agent to investigate Popgate, the controversial Elizabeth Arden brand trip 4 00:00:13,760 --> 00:00:19,000 Speaker 2: featuring Simone Anderson and Taylor Swift's homemade pop tarts. Hello, 5 00:00:19,079 --> 00:00:21,840 Speaker 2: and welcome to Outspoken. It's your dose of the hottest 6 00:00:21,880 --> 00:00:25,599 Speaker 2: influencer and pop culture news twice a week. I'm Sophie Tolbert, 7 00:00:25,680 --> 00:00:27,240 Speaker 2: and I have some bad news. 8 00:00:27,680 --> 00:00:28,360 Speaker 1: Gen zetters. 9 00:00:28,400 --> 00:00:31,640 Speaker 2: They've been canceling everything that millennials love, and this time 10 00:00:31,720 --> 00:00:34,120 Speaker 2: it's eyeshadow, and I'm not standing for it. I'm feeling 11 00:00:34,240 --> 00:00:37,080 Speaker 2: rather cocky because I didn't put eyeshadow on today Normally 12 00:00:37,120 --> 00:00:39,320 Speaker 2: I do. It was out of pure laziness. Can I 13 00:00:39,400 --> 00:00:42,320 Speaker 2: just ask why are we letting gen Z cancel everything? 14 00:00:42,360 --> 00:00:42,440 Speaker 3: Like? 15 00:00:42,520 --> 00:00:44,440 Speaker 2: Why are we actually listening to everyone? 16 00:00:44,479 --> 00:00:46,240 Speaker 1: We're not allowing it. I'm not allowing. 17 00:00:46,280 --> 00:00:49,479 Speaker 2: I'm putting my foot down because apparently, as well as 18 00:00:49,520 --> 00:00:52,120 Speaker 2: not being allowed to wear eyeshadow, we have to wear 19 00:00:52,240 --> 00:00:56,160 Speaker 2: very minimal mascaa. There's no eye line it, there's nothing. 20 00:00:56,320 --> 00:00:58,040 Speaker 2: So what are they warning us to look like? 21 00:00:58,120 --> 00:00:58,320 Speaker 3: Yeah? 22 00:00:58,320 --> 00:01:00,560 Speaker 2: What are we allowed to wear on our But I 23 00:01:00,600 --> 00:01:02,680 Speaker 2: don't really want to look like a teenager. 24 00:01:02,720 --> 00:01:03,600 Speaker 1: I'm just putting it out there. 25 00:01:03,600 --> 00:01:05,680 Speaker 2: I don't want to look like I've just woken up 26 00:01:05,720 --> 00:01:07,880 Speaker 2: and got out of bed and put my big massive 27 00:01:07,920 --> 00:01:10,160 Speaker 2: pants on that looked like shit and give you no shape. 28 00:01:10,280 --> 00:01:12,560 Speaker 1: God, Sophie's really going for gen Zetta's. 29 00:01:12,880 --> 00:01:15,959 Speaker 2: But aren't they the same generation that we're also drawing 30 00:01:16,000 --> 00:01:19,080 Speaker 2: on bags recently, like they wanted to look tired. 31 00:01:19,680 --> 00:01:21,240 Speaker 1: It really doesn't make a lot of sense. 32 00:01:21,319 --> 00:01:24,280 Speaker 2: I actually became invested in a similar makeup story on 33 00:01:24,319 --> 00:01:27,759 Speaker 2: TikTok So this woman she's about fifty, and her audience 34 00:01:27,760 --> 00:01:29,880 Speaker 2: started telling her that she needed to get rid of 35 00:01:29,920 --> 00:01:31,319 Speaker 2: the under eyeliner. 36 00:01:31,959 --> 00:01:33,400 Speaker 1: And I really. 37 00:01:33,120 --> 00:01:36,160 Speaker 2: Felt for her because you could tell the emotional struggle 38 00:01:36,240 --> 00:01:38,320 Speaker 2: she was having, and it was so funny. She kept 39 00:01:38,360 --> 00:01:40,399 Speaker 2: coming on camera and being like day one with no 40 00:01:40,560 --> 00:01:42,039 Speaker 2: under eye eyeliner, and everyone's like. 41 00:01:41,959 --> 00:01:43,600 Speaker 1: You've still got it on, and she's like, I just 42 00:01:43,640 --> 00:01:45,480 Speaker 1: put it. I just smashed a bit of masca. I 43 00:01:45,520 --> 00:01:47,640 Speaker 1: just couldn't deal with it not being black under there. Wait, 44 00:01:47,680 --> 00:01:51,120 Speaker 1: so did she actually look better? She would be so 45 00:01:51,200 --> 00:01:51,960 Speaker 1: much better. 46 00:01:52,280 --> 00:01:55,200 Speaker 2: Ten years younger, And I mean, this is why I 47 00:01:55,240 --> 00:01:57,960 Speaker 2: still think that we should be open to new makeup trends. 48 00:01:57,960 --> 00:02:00,480 Speaker 2: But this is just removing a very pivotal step. But 49 00:02:00,600 --> 00:02:02,480 Speaker 2: I don't agree with it at all. Yeah, you only 50 00:02:02,520 --> 00:02:04,840 Speaker 2: have to look back at the makeup influencers we're rocking 51 00:02:04,880 --> 00:02:06,440 Speaker 2: in twenty seventeen to see. 52 00:02:06,320 --> 00:02:07,880 Speaker 1: That we do need to progress. 53 00:02:08,320 --> 00:02:10,840 Speaker 2: While I think that makeup looks good for an event out, 54 00:02:10,919 --> 00:02:13,600 Speaker 2: it was getting a bit ridiculous when influencers were wearing 55 00:02:14,200 --> 00:02:16,640 Speaker 2: over the top glam to go and get their male 56 00:02:16,800 --> 00:02:17,960 Speaker 2: and to make smoothies. 57 00:02:18,160 --> 00:02:18,359 Speaker 3: Yeah. 58 00:02:18,400 --> 00:02:21,440 Speaker 2: I mean, I think that you can definitely tell people's 59 00:02:21,560 --> 00:02:24,000 Speaker 2: ages by the way that they do do their makeup, 60 00:02:24,240 --> 00:02:25,960 Speaker 2: and you don't want to be frozen in I suppose 61 00:02:26,000 --> 00:02:26,600 Speaker 2: your heyday. 62 00:02:26,800 --> 00:02:27,919 Speaker 1: But that being said, I think that you. 63 00:02:27,840 --> 00:02:30,360 Speaker 2: Should just wear what looks good on you and what 64 00:02:30,400 --> 00:02:32,960 Speaker 2: you feel confident in. I think there are definitely levels 65 00:02:33,000 --> 00:02:35,400 Speaker 2: to conforming to what's in fashion and what's on trend 66 00:02:35,440 --> 00:02:37,960 Speaker 2: on TikTok. But I was just so shocked to hear 67 00:02:38,240 --> 00:02:40,800 Speaker 2: Muscaa was apparently out Like I thought that was something 68 00:02:40,840 --> 00:02:43,640 Speaker 2: that would never go out of fashion. My first thought was, 69 00:02:43,960 --> 00:02:46,120 Speaker 2: these makeup companies are going to be so pissed off 70 00:02:46,160 --> 00:02:48,160 Speaker 2: that no one's wanting to wear eyemacup. But then I 71 00:02:48,200 --> 00:02:51,919 Speaker 2: remembered all GenZ does is buy skincare. Yeah, well that's 72 00:02:51,919 --> 00:02:54,720 Speaker 2: the thing. Cosmetic companies are pivoting, and they're basically turning 73 00:02:54,720 --> 00:02:57,600 Speaker 2: into skincare companies as well. I'm sure there's something that 74 00:02:57,600 --> 00:03:00,839 Speaker 2: they can sell you to have luscious natural eyelashes where 75 00:03:00,840 --> 00:03:03,600 Speaker 2: you don't need MUSCAA. But yeah, it will be interesting 76 00:03:03,639 --> 00:03:06,960 Speaker 2: to see what sort of marketing tactics they start doing, 77 00:03:07,080 --> 00:03:09,880 Speaker 2: whether they are going to promote this new makeup look further, 78 00:03:10,240 --> 00:03:12,760 Speaker 2: because I thought mob wife was in and my wife 79 00:03:12,800 --> 00:03:15,040 Speaker 2: is all about heavy eye shadow. I'm just so sick 80 00:03:15,080 --> 00:03:18,680 Speaker 2: of these different trends though coming about. And you know, 81 00:03:18,880 --> 00:03:22,880 Speaker 2: one teenager basically says something isn't in fashion, and we're 82 00:03:22,880 --> 00:03:24,360 Speaker 2: all supposed to follow what they say. 83 00:03:24,440 --> 00:03:27,560 Speaker 1: I just don't agree with it. She durged me to reply, 84 00:03:27,600 --> 00:03:30,359 Speaker 1: Elizabeth Audenkreme, my mum used that on her lips. You 85 00:03:30,440 --> 00:03:31,639 Speaker 1: want me to put that on my todger. 86 00:03:33,080 --> 00:03:36,160 Speaker 2: Four years on from the pandemic and influencer trips are 87 00:03:36,200 --> 00:03:40,160 Speaker 2: back in full swing. Cosmetic brand Elizabeth Arden created a 88 00:03:40,200 --> 00:03:43,040 Speaker 2: stir online this week for hailing a private jet to 89 00:03:43,080 --> 00:03:46,560 Speaker 2: take influences on and all expenses paid luxury holiday to 90 00:03:46,600 --> 00:03:50,000 Speaker 2: promote their new product. Now so this trip was very 91 00:03:50,040 --> 00:03:52,880 Speaker 2: reminiscent of what we'd see back in twenty seventeen. Yeah, 92 00:03:52,920 --> 00:03:55,800 Speaker 2: it really did surprise me to see Elizabeth Arden throwing 93 00:03:55,840 --> 00:03:59,600 Speaker 2: this sort of excessive luxury in the faces of their customers. 94 00:04:00,000 --> 00:04:02,640 Speaker 2: It's definitely a very old school marketing tactic and one 95 00:04:02,640 --> 00:04:05,360 Speaker 2: that we saw a lot in twenty seventeen and twenty nineteen, 96 00:04:05,680 --> 00:04:08,320 Speaker 2: and it did go out of favor when the pandemic hit. 97 00:04:08,400 --> 00:04:10,800 Speaker 2: And it's just bizarre to me that, whilst we're in 98 00:04:10,840 --> 00:04:14,040 Speaker 2: the midst of a cost of living crisis, this brand thinks, oh, 99 00:04:14,080 --> 00:04:17,240 Speaker 2: this is a great time for us to pamper influencers 100 00:04:17,279 --> 00:04:20,040 Speaker 2: on this very unrelatable and out of reach trip. Do 101 00:04:20,080 --> 00:04:21,680 Speaker 2: you think it might have anything to do with the 102 00:04:21,720 --> 00:04:24,039 Speaker 2: fact that it's Elizabeth Arden, because it is known for 103 00:04:24,120 --> 00:04:26,760 Speaker 2: being a bit of an old lady brand. Maybe they've 104 00:04:26,760 --> 00:04:30,280 Speaker 2: only just discovered this form of influencer marketing. Yeah, it 105 00:04:30,279 --> 00:04:32,520 Speaker 2: seems like they might be trying to open themselves up 106 00:04:32,520 --> 00:04:34,760 Speaker 2: to a new market, but they've really missed. 107 00:04:34,560 --> 00:04:35,599 Speaker 1: The mark with this one. 108 00:04:35,680 --> 00:04:38,600 Speaker 2: These brand trips often turn more into actually promoting the 109 00:04:38,680 --> 00:04:41,440 Speaker 2: destination they're going to than the actual pred The product 110 00:04:41,480 --> 00:04:44,120 Speaker 2: gets really lost in the messaging and people might be 111 00:04:44,160 --> 00:04:46,520 Speaker 2: wondering what was the actual product that was being promoted 112 00:04:46,520 --> 00:04:49,039 Speaker 2: on this trip, and it was a retinal sort of 113 00:04:49,080 --> 00:04:53,159 Speaker 2: capsule which is supposed to target wrinkles. So they did 114 00:04:53,200 --> 00:04:56,400 Speaker 2: seem to select people who were more mid thirties to 115 00:04:56,440 --> 00:04:58,720 Speaker 2: be sent on this trip, so people who actually have wrinkles, 116 00:04:58,760 --> 00:05:00,680 Speaker 2: so they do get a tick there. I'm offended by 117 00:05:00,680 --> 00:05:02,840 Speaker 2: that you said mid thirties. They do have wrinkles. Everyone 118 00:05:02,920 --> 00:05:06,120 Speaker 2: has wrinkles. In terms of looking at the return on 119 00:05:06,160 --> 00:05:08,320 Speaker 2: investment for these types of trips, I do think that 120 00:05:08,320 --> 00:05:11,640 Speaker 2: there is a focus on the holiday destination and all 121 00:05:11,680 --> 00:05:15,359 Speaker 2: of the services that they're providing for the influencers, because generally, 122 00:05:15,400 --> 00:05:18,039 Speaker 2: I think a lot of those aspects a contra so 123 00:05:18,120 --> 00:05:20,800 Speaker 2: the brand actually has to promote them in order to 124 00:05:20,880 --> 00:05:23,839 Speaker 2: then give them to the influencers and then in turn 125 00:05:23,920 --> 00:05:25,560 Speaker 2: get the marketing from the influencers. 126 00:05:25,680 --> 00:05:27,440 Speaker 1: Well, this trip was not cheap at all. 127 00:05:27,760 --> 00:05:30,839 Speaker 2: They selected seven New Zealand based influencers and they sent 128 00:05:30,880 --> 00:05:33,240 Speaker 2: them to the Bay of Islands where they stated a 129 00:05:33,320 --> 00:05:36,000 Speaker 2: luxury resort called Eagle's Nest. So I had a look 130 00:05:36,040 --> 00:05:39,760 Speaker 2: online and one of the packages cost ten thousand dollars 131 00:05:39,800 --> 00:05:43,320 Speaker 2: a night. Luckily the influencers were only there for one night, 132 00:05:43,360 --> 00:05:46,080 Speaker 2: but still very costly for the brand. You would assume 133 00:05:46,120 --> 00:05:48,880 Speaker 2: that might have been a contra hotel state though, particularly 134 00:05:48,920 --> 00:05:51,240 Speaker 2: if all the influencers were tagging the venue. Yeah. 135 00:05:51,279 --> 00:05:52,400 Speaker 1: Well, they also. 136 00:05:52,240 --> 00:05:55,360 Speaker 2: Gifted the influencers custom suitcases and there was a lot 137 00:05:55,400 --> 00:05:58,520 Speaker 2: of branding. Of course, they also received custom made drink 138 00:05:58,560 --> 00:06:01,200 Speaker 2: bottles and this it really was one of the most 139 00:06:01,200 --> 00:06:04,000 Speaker 2: ostentatious trips I've seen for a while, because when the 140 00:06:04,120 --> 00:06:07,360 Speaker 2: influencers arrived at the airport, they were greeted with buckets 141 00:06:07,360 --> 00:06:10,039 Speaker 2: of MOI, and the PR team had made up branded 142 00:06:10,040 --> 00:06:13,039 Speaker 2: plane tickets and even the inside and outside of the 143 00:06:13,120 --> 00:06:15,040 Speaker 2: jet had Elizabeth Arden. 144 00:06:14,839 --> 00:06:15,680 Speaker 1: Branding on it. 145 00:06:15,920 --> 00:06:17,440 Speaker 2: I've got to pick you up there, so because a 146 00:06:17,440 --> 00:06:19,200 Speaker 2: couple of weeks ago, we got in trouble for you 147 00:06:19,320 --> 00:06:23,120 Speaker 2: saying mouey. Oh my god, wellet I don't think it is, 148 00:06:23,160 --> 00:06:25,599 Speaker 2: but there's a huge debate of whether it's MOEI or 149 00:06:25,640 --> 00:06:29,000 Speaker 2: mowett because people used to pay others out for saying moett. 150 00:06:29,120 --> 00:06:32,000 Speaker 2: But that's technically how you're meant to prefounce. When I 151 00:06:32,040 --> 00:06:34,400 Speaker 2: worked in a bar, everyone said MOI. So that is 152 00:06:34,440 --> 00:06:35,440 Speaker 2: why I'm saying moe now. 153 00:06:35,480 --> 00:06:36,440 Speaker 1: Yeah, well it's moet. 154 00:06:36,440 --> 00:06:39,839 Speaker 2: Getting back to the trip, they also had Elizabeth Arden 155 00:06:39,880 --> 00:06:42,080 Speaker 2: branding in the pool and all over the rooms. It 156 00:06:42,160 --> 00:06:44,719 Speaker 2: was so much like a twenty seventeen trip. There were 157 00:06:44,760 --> 00:06:48,240 Speaker 2: a few tiny podiums where the new product was standing 158 00:06:48,279 --> 00:06:51,520 Speaker 2: on it for photos, but it really wasn't the major focus. 159 00:06:52,000 --> 00:06:54,680 Speaker 2: And that night the influencers were then treated to a 160 00:06:54,760 --> 00:06:57,919 Speaker 2: dinner with the resident chef from the resort. So it 161 00:06:58,000 --> 00:07:00,840 Speaker 2: was a very luxury trip. But I said, not much 162 00:07:00,880 --> 00:07:03,560 Speaker 2: focus on the actual product. We didn't see them trying it, 163 00:07:03,600 --> 00:07:05,880 Speaker 2: so it was more around the brand and getting the 164 00:07:05,880 --> 00:07:08,360 Speaker 2: brand out there rather than the product itself. 165 00:07:08,480 --> 00:07:08,840 Speaker 1: Yeah. 166 00:07:08,960 --> 00:07:12,800 Speaker 2: Well, I haven't heard of Elizabeth Arden for about fifteen years, 167 00:07:12,800 --> 00:07:16,160 Speaker 2: so from a branding perspective, it's actually been quite good. Well, 168 00:07:16,160 --> 00:07:19,440 Speaker 2: everyone said it reminds them of their grandma or their nana. 169 00:07:19,600 --> 00:07:21,760 Speaker 2: It's I think of tau compowder when I think of it. 170 00:07:21,800 --> 00:07:24,320 Speaker 2: I think because my grandma used to use their toa compowder. 171 00:07:24,440 --> 00:07:26,560 Speaker 2: I actually saw someone saying the last time they heard 172 00:07:26,600 --> 00:07:29,000 Speaker 2: about it was in Prince Harry's book. He used some 173 00:07:29,040 --> 00:07:32,080 Speaker 2: of Princess Diana's was a face cream, a moisturizer, had 174 00:07:32,080 --> 00:07:32,640 Speaker 2: put on what. 175 00:07:32,720 --> 00:07:34,360 Speaker 1: Is called his todja. Yeah. 176 00:07:34,400 --> 00:07:38,280 Speaker 2: Now, many people have also slammed Elizabeth Arden for sending 177 00:07:38,320 --> 00:07:42,400 Speaker 2: Simone Anderson on this trip. Now, she traveled alongside six 178 00:07:42,480 --> 00:07:46,280 Speaker 2: other New Zealand influencers and the majority of those influencers 179 00:07:46,280 --> 00:07:49,400 Speaker 2: seem to have micro followings. I mean some had as 180 00:07:49,400 --> 00:07:52,800 Speaker 2: little as ten thousand followers. She has over three hundred 181 00:07:52,840 --> 00:07:54,920 Speaker 2: and forty thousand followers, so it is clear that she 182 00:07:55,600 --> 00:07:57,760 Speaker 2: was one of the big influencers that they managed to 183 00:07:57,800 --> 00:08:00,240 Speaker 2: get on this trip. Kate, for those who haven't heard 184 00:08:00,240 --> 00:08:03,520 Speaker 2: of her, she is quite controversial. Yes, she is a 185 00:08:03,640 --> 00:08:07,320 Speaker 2: very divisive influencer, and she rose to fame after documenting 186 00:08:07,520 --> 00:08:09,760 Speaker 2: her four year weight loss journey. So she ended up 187 00:08:09,800 --> 00:08:13,480 Speaker 2: losing ninety two kilograms and she has a long string 188 00:08:13,520 --> 00:08:16,800 Speaker 2: of controversies to her name. So in May twenty twenty, 189 00:08:16,960 --> 00:08:20,280 Speaker 2: she was investigated by the Commerce Commission after she was 190 00:08:20,320 --> 00:08:23,440 Speaker 2: accused of falsely claiming to make donations to the Women's 191 00:08:23,480 --> 00:08:26,360 Speaker 2: Refuge from the proceeds of her gifted clothes. 192 00:08:26,680 --> 00:08:28,120 Speaker 1: So the closing. 193 00:08:27,800 --> 00:08:31,280 Speaker 2: Question was sold on a Facebook page called Simone's second 194 00:08:31,320 --> 00:08:35,200 Speaker 2: Hand Wardrobe, which had over ten thousand members, and the 195 00:08:35,320 --> 00:08:40,000 Speaker 2: investigation stemmed after multiple complaints were received by the Advertising 196 00:08:40,040 --> 00:08:44,320 Speaker 2: Authority and the Commerce Commission relating to whether content on 197 00:08:44,360 --> 00:08:49,400 Speaker 2: that Facebook page was deemed advertising and therefore appropriately identified. 198 00:08:49,800 --> 00:08:51,040 Speaker 1: While Simone was. 199 00:08:51,000 --> 00:08:55,640 Speaker 2: Found in breach for not clearly identifying advertising and commercial standards, 200 00:08:55,920 --> 00:08:59,720 Speaker 2: the Commerce Commission decided not to continue their investigation into 201 00:08:59,720 --> 00:09:03,760 Speaker 2: her charity donations. So a spokesperson for the Commerce Commission said, 202 00:09:03,840 --> 00:09:06,720 Speaker 2: one charity has confirmed it received some funds and we 203 00:09:06,800 --> 00:09:09,959 Speaker 2: do not consider this is ongoing conduct to investigate now. 204 00:09:10,000 --> 00:09:13,079 Speaker 2: At the time, Simone publicly denied the claims, and six 205 00:09:13,120 --> 00:09:17,520 Speaker 2: months later she actually took legal action against two fellow influencers, 206 00:09:17,840 --> 00:09:21,200 Speaker 2: Makiah Carr and Pebble's Hooper, who called her out about 207 00:09:21,240 --> 00:09:25,040 Speaker 2: the charity donations. Now, this move was heavily criticized by 208 00:09:25,080 --> 00:09:27,840 Speaker 2: lawyers who said that influencers were now using the act 209 00:09:27,840 --> 00:09:30,839 Speaker 2: as a tit for tat response against people calling out 210 00:09:30,880 --> 00:09:35,400 Speaker 2: their online behavior. Interestingly, the influencers settled out of court 211 00:09:35,440 --> 00:09:37,640 Speaker 2: after spending thousands. 212 00:09:36,960 --> 00:09:37,800 Speaker 1: In legal fees. 213 00:09:37,880 --> 00:09:40,040 Speaker 2: So I did want to add that in because when 214 00:09:40,120 --> 00:09:43,400 Speaker 2: we did share an Instagram post about this brand trip, 215 00:09:43,880 --> 00:09:47,240 Speaker 2: a lot of people were writing defamatory comments about Simone 216 00:09:47,240 --> 00:09:48,080 Speaker 2: Anderson and being. 217 00:09:47,920 --> 00:09:50,280 Speaker 1: Like oh why did you delete those? And I just 218 00:09:50,320 --> 00:09:51,520 Speaker 1: thought it was important. 219 00:09:51,120 --> 00:09:53,880 Speaker 2: To provide the context because while we all may have 220 00:09:53,920 --> 00:09:56,720 Speaker 2: our own opinions on whether we think it's right or wrong, 221 00:09:57,280 --> 00:09:59,960 Speaker 2: these are the facts that we are legally allowed to stay. 222 00:10:00,400 --> 00:10:02,760 Speaker 2: This case was settled out of court, so we do 223 00:10:02,800 --> 00:10:05,440 Speaker 2: need to be careful about what we say. In terms 224 00:10:05,480 --> 00:10:08,559 Speaker 2: of the other influences that they invited on the trip, 225 00:10:08,559 --> 00:10:10,360 Speaker 2: I did touch on the fact that there were a 226 00:10:10,400 --> 00:10:13,839 Speaker 2: lot of micro influencers. I think that the PR team 227 00:10:14,040 --> 00:10:16,240 Speaker 2: did try and include a bit of diversity because there 228 00:10:16,240 --> 00:10:19,439 Speaker 2: were a number of influencers from different backgrounds, and they 229 00:10:19,559 --> 00:10:22,480 Speaker 2: also invited Sophie Clark, who describes herself. 230 00:10:22,160 --> 00:10:23,600 Speaker 1: As a mum and a stroke survivor. 231 00:10:23,840 --> 00:10:26,679 Speaker 2: So I do think that they tried to be mindful 232 00:10:26,720 --> 00:10:28,400 Speaker 2: of the people that they invited on the trip. They 233 00:10:28,440 --> 00:10:30,920 Speaker 2: did seem to be a few business related people as well. 234 00:10:30,920 --> 00:10:32,760 Speaker 1: It was quite a mix of people. 235 00:10:32,920 --> 00:10:35,720 Speaker 2: But do you guys think they've lost everyone by inviting 236 00:10:35,760 --> 00:10:36,520 Speaker 2: Simone Anderson? 237 00:10:36,640 --> 00:10:37,439 Speaker 1: Oh definitely. 238 00:10:37,520 --> 00:10:40,280 Speaker 2: I think that that really overshadowed the whole trip, and 239 00:10:40,320 --> 00:10:44,120 Speaker 2: I think it's all about the juxtapositioning of this luxury 240 00:10:44,200 --> 00:10:48,280 Speaker 2: trip and basically rewarding Simone Anderson when a lot of 241 00:10:48,280 --> 00:10:50,960 Speaker 2: people don't think she deserves to be rewarded. There is 242 00:10:51,080 --> 00:10:54,480 Speaker 2: a big difference between brand awareness and return on investment. 243 00:10:54,800 --> 00:10:58,760 Speaker 2: I don't think Elizabeth Arden would have achieved return on investment. However, 244 00:10:58,920 --> 00:11:02,319 Speaker 2: there are so many people now talking about this brand. 245 00:11:02,200 --> 00:11:03,480 Speaker 1: But not in a positive way. 246 00:11:03,559 --> 00:11:05,280 Speaker 2: So I think if they went out there with a 247 00:11:05,360 --> 00:11:10,079 Speaker 2: strategy for brand awareness, then it has failed because resoundingly 248 00:11:10,480 --> 00:11:12,920 Speaker 2: everyone is not happy with Elizabeth Ard and they think 249 00:11:12,920 --> 00:11:15,400 Speaker 2: that it's tone deaf. They also think that their selection 250 00:11:15,520 --> 00:11:19,640 Speaker 2: of influencers is wrong in terms of return on investment. 251 00:11:19,720 --> 00:11:21,840 Speaker 2: I think a lot of people think these trips probably 252 00:11:21,840 --> 00:11:24,200 Speaker 2: cost the brand a lot more money, but if they 253 00:11:24,240 --> 00:11:27,600 Speaker 2: were able to harness in on contrad deals, it probably 254 00:11:27,600 --> 00:11:30,200 Speaker 2: wouldn't have cost them that much. I also think another 255 00:11:30,240 --> 00:11:33,920 Speaker 2: reason why brands hold these influencer trips is because they 256 00:11:33,960 --> 00:11:36,800 Speaker 2: want to build a relationship with influencers and basically get 257 00:11:36,840 --> 00:11:39,640 Speaker 2: them to organically promote their products. So if they're lavishing 258 00:11:39,640 --> 00:11:42,120 Speaker 2: them and treating them like God's they're more inclined to 259 00:11:42,160 --> 00:11:44,280 Speaker 2: be like, oh yeah, I'll jump on my stories and. 260 00:11:44,280 --> 00:11:45,760 Speaker 1: I'll talk about this product for free. 261 00:11:45,800 --> 00:11:48,480 Speaker 2: And this isn't a new concept that is novel to 262 00:11:48,520 --> 00:11:52,920 Speaker 2: the influencer space. For years and years prior journalists have 263 00:11:53,000 --> 00:11:57,320 Speaker 2: been taken on junkets so that they favorably promote certain brands. 264 00:11:57,360 --> 00:12:00,280 Speaker 2: So it's just a new form of this advertise that 265 00:12:00,280 --> 00:12:02,240 Speaker 2: we're seeing all over our social media feed in the 266 00:12:02,320 --> 00:12:05,000 Speaker 2: last eight years. I think that these trips work really 267 00:12:05,080 --> 00:12:08,880 Speaker 2: well when the product has been cleverly utilized by the influencers. 268 00:12:08,920 --> 00:12:12,520 Speaker 2: So sometimes the brand will hold workshops where the influencers 269 00:12:12,600 --> 00:12:15,560 Speaker 2: learn how to use the product, or they'll the influencers 270 00:12:15,600 --> 00:12:18,040 Speaker 2: will create a makeup look with it in their vlogs. 271 00:12:18,040 --> 00:12:20,760 Speaker 2: But in this instance, I almost think a day wasn't 272 00:12:20,960 --> 00:12:23,360 Speaker 2: enough of these influencers to create enough content. 273 00:12:23,440 --> 00:12:23,800 Speaker 1: See. 274 00:12:23,840 --> 00:12:27,040 Speaker 2: I tend to disagree because I don't think they really 275 00:12:27,080 --> 00:12:30,320 Speaker 2: have a place anymore, because we now are savvy in 276 00:12:30,360 --> 00:12:33,400 Speaker 2: this influencer space, and any time an influencer is trying 277 00:12:33,440 --> 00:12:35,480 Speaker 2: to sell me something, I will click off it. I'm like, 278 00:12:35,920 --> 00:12:39,280 Speaker 2: immediately I'll start watching say Tammy Hambro's story, and she'll 279 00:12:39,280 --> 00:12:41,640 Speaker 2: start talking organically in one slide, and as soon as 280 00:12:41,640 --> 00:12:43,560 Speaker 2: I click to the next, as soon as she's tagged something, 281 00:12:43,559 --> 00:12:47,040 Speaker 2: I'm like, I'm skipping ahead. So I actually don't think 282 00:12:47,040 --> 00:12:49,319 Speaker 2: that there is a place for these trips anymore. 283 00:12:48,960 --> 00:12:50,400 Speaker 1: Because it's just so overt. 284 00:12:50,480 --> 00:12:54,040 Speaker 2: It's literally now like when you're watching a TV show 285 00:12:54,080 --> 00:12:56,440 Speaker 2: and there's an ad break, it seems like an It's 286 00:12:56,480 --> 00:12:58,800 Speaker 2: also hard with a product like a retinal cream, which 287 00:12:58,840 --> 00:13:01,240 Speaker 2: actually takes a while for it to work, it's not 288 00:13:01,280 --> 00:13:03,600 Speaker 2: like we can see the results on the trip. I 289 00:13:03,679 --> 00:13:06,280 Speaker 2: do enjoy when an influencer does a vlog from a 290 00:13:06,320 --> 00:13:07,080 Speaker 2: brand trip, though. 291 00:13:07,280 --> 00:13:07,439 Speaker 4: Yeah. 292 00:13:07,480 --> 00:13:09,760 Speaker 2: I think when they send influencers who are part of 293 00:13:09,760 --> 00:13:11,840 Speaker 2: a friendship group on a trip, it can be fun 294 00:13:11,880 --> 00:13:14,000 Speaker 2: because they're making different cameos in there. 295 00:13:14,160 --> 00:13:15,520 Speaker 1: Now, many listeners said that they. 296 00:13:15,440 --> 00:13:18,800 Speaker 2: Would rather see competition winners be selected for these types 297 00:13:18,840 --> 00:13:21,040 Speaker 2: of trips, and they'd want to see people who have 298 00:13:21,160 --> 00:13:23,760 Speaker 2: really demanding jobs or people who are doing it tough 299 00:13:23,840 --> 00:13:26,640 Speaker 2: being rewarded in this way. And I think it's true 300 00:13:26,640 --> 00:13:29,880 Speaker 2: that customers definitely do want to see themselves reflected in 301 00:13:29,960 --> 00:13:30,880 Speaker 2: the brands. 302 00:13:30,480 --> 00:13:31,120 Speaker 1: That they wear. 303 00:13:31,559 --> 00:13:35,240 Speaker 2: However, to me, the competition winners, it doesn't work from 304 00:13:35,280 --> 00:13:38,520 Speaker 2: a PR perspective because they don't yield the power that 305 00:13:38,600 --> 00:13:41,920 Speaker 2: influencers do. They don't have a standalone platform to feed 306 00:13:41,960 --> 00:13:44,200 Speaker 2: the marketing message out to and as much as we say, 307 00:13:44,240 --> 00:13:47,960 Speaker 2: oh yeah, that would be nice seeing some random person 308 00:13:48,120 --> 00:13:51,280 Speaker 2: going on this trip and wearing a particular product, it 309 00:13:51,480 --> 00:13:53,520 Speaker 2: really I would lose interest, Like, it wouldn't make me 310 00:13:53,559 --> 00:13:55,800 Speaker 2: want to It doesn't make It doesn't really make sense 311 00:13:55,840 --> 00:13:58,440 Speaker 2: because the whole point of the trip is to extend 312 00:13:58,440 --> 00:14:02,560 Speaker 2: the brand's reach, and Elizabeth Arden sent competition winners the 313 00:14:02,600 --> 00:14:04,440 Speaker 2: only way we would know about it is through their 314 00:14:04,480 --> 00:14:05,240 Speaker 2: own platform. 315 00:14:05,400 --> 00:14:08,959 Speaker 1: So yeah, it doesn't Unfortunately, it wouldn't work. 316 00:14:09,040 --> 00:14:11,679 Speaker 2: But that's not to say that there aren't other avenues 317 00:14:11,720 --> 00:14:15,480 Speaker 2: that they could explore. Perhaps potentially they could have partnered 318 00:14:15,600 --> 00:14:17,880 Speaker 2: someone that was in need up with one of the 319 00:14:17,960 --> 00:14:19,840 Speaker 2: influencers and got the reach. 320 00:14:19,920 --> 00:14:21,400 Speaker 1: That that might look a bit patronizing. 321 00:14:21,400 --> 00:14:21,640 Speaker 5: I mean. 322 00:14:21,640 --> 00:14:24,400 Speaker 2: The other thing is that which I think works really 323 00:14:24,400 --> 00:14:27,520 Speaker 2: well is when brands hold competitions that give back to 324 00:14:27,640 --> 00:14:30,200 Speaker 2: the customers. So, whether it's a tag and win competition 325 00:14:30,560 --> 00:14:33,200 Speaker 2: where someone worthy at home can actually win a prize pack, 326 00:14:33,280 --> 00:14:35,920 Speaker 2: maybe they could add that into their marketing budget instead 327 00:14:35,920 --> 00:14:38,760 Speaker 2: of spending hundreds of thousands of dollars of sending privileged 328 00:14:38,800 --> 00:14:40,920 Speaker 2: influencers away on a trip. Well, maybe the trip could 329 00:14:40,920 --> 00:14:44,120 Speaker 2: have been used to promote a competition. So maybe Simone 330 00:14:44,160 --> 00:14:46,520 Speaker 2: Anderson and one of the other influencers could have said, Hey, 331 00:14:46,520 --> 00:14:48,360 Speaker 2: if you loved seeing what I got up to on 332 00:14:48,400 --> 00:14:51,040 Speaker 2: this trip, you can go into the chance to win 333 00:14:51,080 --> 00:14:53,760 Speaker 2: your own trip here by buying this product, and that 334 00:14:53,800 --> 00:14:56,080 Speaker 2: would have worked a lot better. I'm not convinced though, 335 00:14:56,120 --> 00:14:58,120 Speaker 2: that the nobody's on the trip wouldn't work. I mean, 336 00:14:58,160 --> 00:15:01,480 Speaker 2: think about the nine month crew that's gone viral on TikTok. 337 00:15:01,560 --> 00:15:05,920 Speaker 2: If you've actually got something that's sort of TikTok worthy 338 00:15:06,080 --> 00:15:06,400 Speaker 2: or you. 339 00:15:06,320 --> 00:15:08,200 Speaker 1: Know, there could be true. 340 00:15:08,240 --> 00:15:10,520 Speaker 2: But I mean, the reason that these people on the 341 00:15:10,560 --> 00:15:12,800 Speaker 2: cruise are going off is because they're going to be 342 00:15:12,840 --> 00:15:14,520 Speaker 2: on there for a year. Like we only are going 343 00:15:14,560 --> 00:15:16,160 Speaker 2: to see a couple of days of these people. 344 00:15:17,480 --> 00:15:20,000 Speaker 6: Good evening, everyone, It is comfortable. 345 00:15:20,000 --> 00:15:24,880 Speaker 2: Oyster Gate Ruby Tuesday Matthews has captivated her audience with 346 00:15:24,920 --> 00:15:28,600 Speaker 2: a saga she has dubbed Potgate, and it's not what 347 00:15:28,640 --> 00:15:31,680 Speaker 2: you think, Kate, what is going on? I have thoroughly 348 00:15:31,880 --> 00:15:34,960 Speaker 2: enjoyed seeing this saga unfold online and all begann on 349 00:15:35,040 --> 00:15:38,640 Speaker 2: Friday when Ruby shared security vision of a man taking 350 00:15:38,680 --> 00:15:40,400 Speaker 2: a large white pot out in the front of her 351 00:15:40,480 --> 00:15:44,120 Speaker 2: mum's house, and she captured the video Hey, asshole, bring 352 00:15:44,160 --> 00:15:47,880 Speaker 2: my mum's pot back now. Ruby then shared further security 353 00:15:47,960 --> 00:15:50,200 Speaker 2: vision of a woman at her mum's home earlier in 354 00:15:50,240 --> 00:15:53,560 Speaker 2: the day appearing to scope out the property and she said, 355 00:15:53,640 --> 00:15:55,440 Speaker 2: I think you scoped it out, and I think you 356 00:15:55,520 --> 00:15:58,560 Speaker 2: sent someone there to do your heavy lifting, asshole. Now, 357 00:15:58,600 --> 00:16:01,280 Speaker 2: normally I'm not a fan of lauences, docks and people 358 00:16:01,320 --> 00:16:04,560 Speaker 2: on their accounts, especially because this seems quite petty, but 359 00:16:04,680 --> 00:16:08,360 Speaker 2: this scenario is very different. So Ruby's mum, Noel Maxwell, 360 00:16:08,440 --> 00:16:10,920 Speaker 2: is a flood victim who is still fighting to have 361 00:16:11,000 --> 00:16:14,160 Speaker 2: her home raised following the devastating Mull and Bimbi floods 362 00:16:14,200 --> 00:16:17,720 Speaker 2: in twenty twenty two. Now, Noel led the town's volunteer 363 00:16:17,760 --> 00:16:20,680 Speaker 2: recovery efforts and has been pushing for help and funding 364 00:16:20,680 --> 00:16:23,560 Speaker 2: to raise houses that didn't get funding. So you can 365 00:16:23,640 --> 00:16:26,040 Speaker 2: really see why Ruby is so fired. 366 00:16:25,840 --> 00:16:26,400 Speaker 1: Up over this. 367 00:16:26,720 --> 00:16:29,240 Speaker 2: Yeah, Well, she admitted to her followers that popgate had 368 00:16:29,240 --> 00:16:32,280 Speaker 2: gotten her good and she had launched her own investigation 369 00:16:32,520 --> 00:16:35,840 Speaker 2: into the alleged thieves and as what happens with social media, 370 00:16:35,920 --> 00:16:38,560 Speaker 2: because Ruby shared these videos and put it out there, 371 00:16:38,840 --> 00:16:41,240 Speaker 2: people have since come out of the woodwork from the 372 00:16:41,280 --> 00:16:44,560 Speaker 2: Federal area claiming they know the woman in question. 373 00:16:45,040 --> 00:16:48,080 Speaker 1: Let's throw to what Ruby said, I have so. 374 00:16:48,120 --> 00:16:52,680 Speaker 4: Much information and basically the FBI at this stage. If 375 00:16:52,800 --> 00:16:58,400 Speaker 4: her name is actually Karen, and I'm sure there's lots 376 00:16:58,400 --> 00:17:03,760 Speaker 4: of nice Karens, but the irony and the irony is 377 00:17:03,840 --> 00:17:08,960 Speaker 4: her profile picture. If this is the same person has 378 00:17:09,440 --> 00:17:14,000 Speaker 4: the exact same thing you're wearing today in her profile 379 00:17:14,000 --> 00:17:18,600 Speaker 4: pitture like it was meant to be or maybe I'm 380 00:17:18,720 --> 00:17:23,480 Speaker 4: just a really good detect And also the dead giveaway 381 00:17:23,520 --> 00:17:28,680 Speaker 4: as her husband follows the same I think it's cricket team. 382 00:17:29,080 --> 00:17:32,879 Speaker 4: He's wearing a certain cap, follows the same that that's 383 00:17:32,880 --> 00:17:36,199 Speaker 4: how deep I've gone. He follows that he's linked with 384 00:17:36,280 --> 00:17:44,080 Speaker 4: that cricket team. And I'm just like, guys, police, I 385 00:17:44,160 --> 00:17:48,399 Speaker 4: did the work for you. I don't wanna involve the police. 386 00:17:48,440 --> 00:17:51,880 Speaker 4: I just hope they just do the right thing. I'll 387 00:17:51,960 --> 00:17:56,840 Speaker 4: update you tomorrow. Pot game and not that kind of plot, 388 00:17:56,960 --> 00:17:59,600 Speaker 4: cause I would literally have an anxiety. 389 00:17:59,280 --> 00:18:01,040 Speaker 6: Attacking with we the footbil. 390 00:18:02,000 --> 00:18:06,280 Speaker 4: But yeah, Potgate, I'm going to get oyster gate shirts 391 00:18:06,320 --> 00:18:07,480 Speaker 4: made and then pod Gate. 392 00:18:09,200 --> 00:18:12,960 Speaker 2: Later in the evening, Ruby provided a further update, saying, this. 393 00:18:14,240 --> 00:18:15,800 Speaker 6: Good evening everyone. 394 00:18:15,920 --> 00:18:19,400 Speaker 3: It is constable oyster Gate, reporting it in the closing 395 00:18:19,520 --> 00:18:20,880 Speaker 3: hours of Potgate. 396 00:18:21,000 --> 00:18:25,199 Speaker 7: Mama, Mama. 397 00:18:25,400 --> 00:18:29,520 Speaker 6: So turns out I have figured it all out. 398 00:18:30,920 --> 00:18:33,520 Speaker 2: I absolutely love that she's referenced to oyster Gate. 399 00:18:33,680 --> 00:18:34,800 Speaker 1: This is so funny. 400 00:18:34,920 --> 00:18:37,800 Speaker 2: So for those who can't remember, back in twenty twenty, 401 00:18:38,200 --> 00:18:40,600 Speaker 2: Ruby made headlines when she held up a jet Stuff 402 00:18:40,640 --> 00:18:43,520 Speaker 2: flight so she could go eat oysters. So complain had 403 00:18:43,560 --> 00:18:46,119 Speaker 2: been delayed and passengers were told to stay in the airport, 404 00:18:46,200 --> 00:18:49,120 Speaker 2: but Ruby left to go get oysters and was heckled 405 00:18:49,119 --> 00:18:51,600 Speaker 2: when she got back onto the plane. The drama at 406 00:18:51,640 --> 00:18:54,560 Speaker 2: the time was dubbed Oystergate, and I love that Ruby 407 00:18:54,640 --> 00:18:56,800 Speaker 2: is owning it, particularly because she's like, well, this is 408 00:18:56,800 --> 00:18:59,320 Speaker 2: Potgate now, yeah, Well, I mean we had Muggate a 409 00:18:59,320 --> 00:19:02,359 Speaker 2: few weeks ago. I think that influencers know that people 410 00:19:02,400 --> 00:19:05,399 Speaker 2: at home love playing into these little scenarios. I also 411 00:19:05,560 --> 00:19:08,159 Speaker 2: just can't believe that this woman's name is Karen. 412 00:19:08,280 --> 00:19:11,200 Speaker 1: I mean, as she said, the absolute irony. 413 00:19:10,760 --> 00:19:13,159 Speaker 2: Of the situation and the fact that she's wearing the 414 00:19:13,240 --> 00:19:15,560 Speaker 2: same shirt in the vision that she was in her 415 00:19:15,560 --> 00:19:16,280 Speaker 2: profile picture. 416 00:19:16,320 --> 00:19:17,520 Speaker 1: You can't make this stuff up. 417 00:19:17,680 --> 00:19:20,040 Speaker 2: Our grandma at her nursing home. There used to be 418 00:19:20,080 --> 00:19:23,840 Speaker 2: a woman who wore the exact same outfit every day, 419 00:19:23,960 --> 00:19:25,840 Speaker 2: and she always wanted to ask her do you have 420 00:19:25,920 --> 00:19:28,240 Speaker 2: ten of the same dress or is this the same dress? 421 00:19:28,240 --> 00:19:30,600 Speaker 2: I feel like this could be a similar scenario where 422 00:19:30,640 --> 00:19:32,800 Speaker 2: this woman only gets around in this pink outfit. 423 00:19:32,840 --> 00:19:33,040 Speaker 1: See. 424 00:19:33,040 --> 00:19:35,360 Speaker 2: I think it's just a coincidence because Ruby has done 425 00:19:35,400 --> 00:19:37,719 Speaker 2: a lot of digging on this couple and it appears 426 00:19:37,720 --> 00:19:40,960 Speaker 2: they're quite wealthy. And I was very impressed with what 427 00:19:41,040 --> 00:19:42,639 Speaker 2: Ruby has managed to piece together. 428 00:19:43,080 --> 00:19:44,720 Speaker 1: So she told her followers. 429 00:19:44,280 --> 00:19:47,240 Speaker 2: On Friday night that she'd worked out the main characters 430 00:19:47,520 --> 00:19:51,600 Speaker 2: and their family. She'd also message the couple's luxury airbnb 431 00:19:51,760 --> 00:19:54,120 Speaker 2: that they owned, and she said that this is where 432 00:19:54,119 --> 00:19:56,040 Speaker 2: she thinks that they're going to go take the pot 433 00:19:56,080 --> 00:19:58,960 Speaker 2: because it would look great there. I'm assuming this is 434 00:19:59,000 --> 00:20:01,280 Speaker 2: a really nice pot, one of those fancy ones, so 435 00:20:01,440 --> 00:20:04,080 Speaker 2: bright and colorful. It was a big white pot, so 436 00:20:04,119 --> 00:20:06,760 Speaker 2: it was very trendy. It was actually very heavy to move, 437 00:20:06,800 --> 00:20:09,159 Speaker 2: hence why the woman got her husband to do it. 438 00:20:09,359 --> 00:20:11,680 Speaker 2: So if these people are wealthy enough to own a 439 00:20:11,760 --> 00:20:14,520 Speaker 2: luxury airbnb and seem quite you know. 440 00:20:14,520 --> 00:20:16,879 Speaker 1: How to do, why the fuck are they stealing a pot? 441 00:20:17,040 --> 00:20:19,439 Speaker 2: I know it's actually and from flood victims as well 442 00:20:19,440 --> 00:20:23,040 Speaker 2: as disgusting Now. Ruby also revealed that she knows the 443 00:20:23,160 --> 00:20:27,159 Speaker 2: artist who painted a painting for the luxury Airbnb, and 444 00:20:27,200 --> 00:20:29,400 Speaker 2: she said now that she had given everyone a chance 445 00:20:29,440 --> 00:20:32,240 Speaker 2: to come forward because she had messaged everyone that she 446 00:20:32,359 --> 00:20:34,879 Speaker 2: was handing the case over to the bigger boys. 447 00:20:35,240 --> 00:20:36,920 Speaker 1: Let's throw to more of what she said. 448 00:20:38,840 --> 00:20:41,160 Speaker 6: I know where they're from in Milton, England. 449 00:20:41,640 --> 00:20:46,880 Speaker 3: Like this is ADHD, Like I didn't know washing isn't dry. 450 00:20:48,080 --> 00:20:50,320 Speaker 6: But I am part of the task force. 451 00:20:50,400 --> 00:20:54,320 Speaker 7: So I've called in my old mates, the boys in Blue, 452 00:20:55,080 --> 00:21:01,399 Speaker 7: because I feel like I gave a substantial amount of time, stantial. 453 00:21:00,800 --> 00:21:04,960 Speaker 6: Amount of like just drop it back, guys, zero fucks given. 454 00:21:05,440 --> 00:21:07,920 Speaker 6: So call me a stitch or call. 455 00:21:07,760 --> 00:21:12,120 Speaker 3: Me a real investigator, because this crime could be solved. 456 00:21:14,040 --> 00:21:17,120 Speaker 4: I could have got an all rom and this poor 457 00:21:17,200 --> 00:21:20,240 Speaker 4: pot couple could be No, it's definitely them. 458 00:21:20,400 --> 00:21:24,000 Speaker 6: It's one hundred percent them. I've had confirmation from multiple 459 00:21:24,000 --> 00:21:28,240 Speaker 6: people it's them. So bomb got it. Bomb. 460 00:21:28,760 --> 00:21:35,080 Speaker 5: Yeah, anyway, good on you, beautiful husband and wife duo, 461 00:21:36,160 --> 00:21:40,560 Speaker 5: love your BMB, love the Coco Republic styling, Love that 462 00:21:40,800 --> 00:21:44,720 Speaker 5: my girlfriend did one of your artworks connecting the dance 463 00:21:46,920 --> 00:21:53,840 Speaker 5: that Pot's coming back and you are thieves, got red handed. 464 00:21:53,920 --> 00:21:58,880 Speaker 6: By me, constabllized to gate and fuck with my family. 465 00:21:59,000 --> 00:22:03,119 Speaker 7: I will come for you, and if I can't, I 466 00:22:03,160 --> 00:22:04,800 Speaker 7: will send the boys in blue. 467 00:22:04,840 --> 00:22:07,359 Speaker 6: That should be a wrap. That's it for me, son. 468 00:22:10,200 --> 00:22:11,359 Speaker 1: This is so good. 469 00:22:11,400 --> 00:22:14,479 Speaker 2: I know we have covered some of Ruby's controversies in 470 00:22:14,520 --> 00:22:16,600 Speaker 2: the past, but this made me a big fan of 471 00:22:16,640 --> 00:22:18,679 Speaker 2: hers and I think I will be tuning into her 472 00:22:18,720 --> 00:22:22,080 Speaker 2: social media more regularly now because this was just so funny. 473 00:22:22,119 --> 00:22:24,040 Speaker 2: I'm sure we'll be hearing about it on a new podcast, 474 00:22:24,080 --> 00:22:26,560 Speaker 2: which seems to be doing very well now. She did 475 00:22:26,680 --> 00:22:29,080 Speaker 2: urge her followers to keep their eyes out when driving 476 00:22:29,119 --> 00:22:31,879 Speaker 2: around the Federal area because she suspects. 477 00:22:31,400 --> 00:22:33,440 Speaker 1: The thieves will discard the pot. 478 00:22:33,680 --> 00:22:36,000 Speaker 2: She said, someone who steals like that doesn't have the 479 00:22:36,040 --> 00:22:38,760 Speaker 2: balls to give something back and go I fucked up 480 00:22:39,119 --> 00:22:40,800 Speaker 2: someone who steals like a coward. 481 00:22:40,880 --> 00:22:42,640 Speaker 1: They chucked that shit in the boo. 482 00:22:44,000 --> 00:22:44,240 Speaker 5: Now. 483 00:22:44,359 --> 00:22:47,080 Speaker 2: On Saturday, Ruby was back at her mum's house to 484 00:22:47,160 --> 00:22:50,240 Speaker 2: deliver food because her mum wasn't well, and she also 485 00:22:50,320 --> 00:22:54,600 Speaker 2: revealed potgate was continuing. So Ruby shared that the suspects 486 00:22:54,640 --> 00:22:57,760 Speaker 2: had actually responded to her message and they confirmed it 487 00:22:57,960 --> 00:23:01,040 Speaker 2: was them who took the pot, but they claim they 488 00:23:01,080 --> 00:23:04,240 Speaker 2: took it because they thought the house was being demolished. 489 00:23:04,520 --> 00:23:05,640 Speaker 1: Oh shit. 490 00:23:05,760 --> 00:23:08,320 Speaker 2: Now, the woman also said that she spoke to someone 491 00:23:08,400 --> 00:23:11,680 Speaker 2: out the front who said that the house was being demolished. Now, 492 00:23:11,800 --> 00:23:14,719 Speaker 2: Ruby shut down the claim, saying that her mom's house 493 00:23:14,880 --> 00:23:17,320 Speaker 2: is iconic in the area and is one of the 494 00:23:17,400 --> 00:23:20,240 Speaker 2: oldest houses. Let's write a more of what she said. 495 00:23:21,080 --> 00:23:23,080 Speaker 3: Because there's one hundred and thirty people in this group 496 00:23:23,800 --> 00:23:27,600 Speaker 3: of people trying to save these houses. Nos, my mum 497 00:23:27,800 --> 00:23:31,080 Speaker 3: is trying to get her house raised. Knows she's fighting 498 00:23:31,119 --> 00:23:34,040 Speaker 3: this fight because she's literally on the fucking front page 499 00:23:34,040 --> 00:23:34,840 Speaker 3: of the newspaper. 500 00:23:34,960 --> 00:23:36,679 Speaker 6: She's talking to the media. 501 00:23:36,800 --> 00:23:41,920 Speaker 3: She's doing everything she can to try and help not 502 00:23:42,000 --> 00:23:45,400 Speaker 3: just herself, but the whole fucking community that's been left out. 503 00:23:45,760 --> 00:23:49,000 Speaker 1: Okay, playing devil's advocate here. 504 00:23:49,080 --> 00:23:51,720 Speaker 2: Could these old people be telling the truth? It sounds 505 00:23:51,760 --> 00:23:54,800 Speaker 2: like they are nuvo reach. Maybe they've just moved into. 506 00:23:54,600 --> 00:23:56,720 Speaker 1: The area in this flashy new airbnb. 507 00:23:57,280 --> 00:24:00,000 Speaker 2: Maybe they're not across the iconic houses in the air 508 00:24:00,280 --> 00:24:03,119 Speaker 2: and who lives there? Could this be goodly innocent and 509 00:24:03,160 --> 00:24:05,119 Speaker 2: they've taken a pot from a house I thought was 510 00:24:05,119 --> 00:24:08,399 Speaker 2: being demolished. So you think it's okay for someone to 511 00:24:08,440 --> 00:24:10,360 Speaker 2: go past the house that they think it's being demolished, 512 00:24:10,359 --> 00:24:13,120 Speaker 2: that someone still owns and just take a pot. As 513 00:24:13,200 --> 00:24:16,200 Speaker 2: Ruby says, I actually, I actually don't think there's anything 514 00:24:16,200 --> 00:24:18,320 Speaker 2: wrong with that. If there was a house, if there 515 00:24:18,400 --> 00:24:21,240 Speaker 2: was a house that you were told is being demolished 516 00:24:21,680 --> 00:24:23,919 Speaker 2: and there was a lovely pot that was probably going 517 00:24:23,960 --> 00:24:26,840 Speaker 2: to get caught up in the carnage, I actually think 518 00:24:26,880 --> 00:24:29,560 Speaker 2: you might take it because maybe it's a deceased to stage. 519 00:24:29,600 --> 00:24:31,800 Speaker 1: I think you've been smoking some pots so vi. Because 520 00:24:31,840 --> 00:24:33,840 Speaker 1: that is absolutely ridiculous. 521 00:24:33,840 --> 00:24:37,359 Speaker 2: Because Ruby came out and said that the CCTV vision 522 00:24:37,400 --> 00:24:40,000 Speaker 2: showed that the woman did not speak to anyone, and 523 00:24:40,160 --> 00:24:43,159 Speaker 2: also there is a vision of her actually visiting the 524 00:24:43,200 --> 00:24:47,760 Speaker 2: property two months ago and scoping it out and walking inside. Also, 525 00:24:47,880 --> 00:24:51,240 Speaker 2: as Ruby said, if you thought the house was being demolished, 526 00:24:51,520 --> 00:24:53,760 Speaker 2: then why wouldn't you leave a note in the letterbox 527 00:24:53,800 --> 00:24:55,840 Speaker 2: that asked if you could take the pot? I think 528 00:24:55,880 --> 00:24:58,400 Speaker 2: it is ridiculous to think that someone can just go 529 00:24:58,480 --> 00:25:01,600 Speaker 2: on to private property and take whatever they think because 530 00:25:01,640 --> 00:25:03,159 Speaker 2: they think that it's being demolished. 531 00:25:03,440 --> 00:25:06,000 Speaker 1: It's bullshit. It's an absolute lie. This is a good 532 00:25:06,080 --> 00:25:08,040 Speaker 1: lie from the couple. Though alleged lie. 533 00:25:08,280 --> 00:25:11,480 Speaker 2: See it's actually not a very good excuse because earlier 534 00:25:11,560 --> 00:25:14,719 Speaker 2: on Friday, when Ruby was in the full force of 535 00:25:14,760 --> 00:25:18,560 Speaker 2: her investigation, she actually predicted on her Instagram story that 536 00:25:18,640 --> 00:25:20,880 Speaker 2: the couple who stole the pot were going to claim 537 00:25:20,960 --> 00:25:23,560 Speaker 2: they didn't think anyone lived there, which she said is 538 00:25:23,600 --> 00:25:26,359 Speaker 2: absolute bullshit because anyone that's been living in that area 539 00:25:26,400 --> 00:25:29,080 Speaker 2: for more than two years knows that there are either 540 00:25:29,240 --> 00:25:32,120 Speaker 2: brand new houses that have been repaired or there are 541 00:25:32,160 --> 00:25:35,159 Speaker 2: houses that look like her mums because they're still waiting 542 00:25:35,160 --> 00:25:37,879 Speaker 2: for the insurance to come through. And I think this 543 00:25:38,000 --> 00:25:41,720 Speaker 2: couple has seen her stories and gone fuck, I need to. 544 00:25:41,680 --> 00:25:42,359 Speaker 1: Do something quick. 545 00:25:42,440 --> 00:25:44,919 Speaker 2: Yeah, people will be very happy to know that this 546 00:25:45,040 --> 00:25:48,080 Speaker 2: pot has been returned to its rightful home. So the 547 00:25:48,119 --> 00:25:50,959 Speaker 2: couple returned it with a note and a bottle of wine. 548 00:25:51,160 --> 00:25:53,760 Speaker 2: The note read, so sorry, I thought this was an 549 00:25:53,800 --> 00:25:58,120 Speaker 2: abandoned house for demolition. My fault entirely. I'm actually really 550 00:25:58,160 --> 00:26:01,879 Speaker 2: surprised that the pot was returned, particularly after Ruby named 551 00:26:01,880 --> 00:26:05,280 Speaker 2: and shamed this couple. I would have thought that they 552 00:26:05,320 --> 00:26:09,080 Speaker 2: probably would have done what Ruby predicted and just abandoned 553 00:26:09,080 --> 00:26:11,760 Speaker 2: it somewhere destroy it. No, I think it sort of 554 00:26:11,760 --> 00:26:15,800 Speaker 2: ties into their lie, though they're able to reiterate that that's. 555 00:26:15,600 --> 00:26:16,520 Speaker 1: What they thought happened. 556 00:26:16,560 --> 00:26:18,439 Speaker 2: I mean, they clearly did have plans to show it 557 00:26:18,440 --> 00:26:20,720 Speaker 2: off in the Airbnb and thought, fuck, I can't. 558 00:26:20,560 --> 00:26:21,480 Speaker 1: Even put it there now. 559 00:26:25,480 --> 00:26:30,720 Speaker 2: Oh, I made cookies, cookies. Yes to me, there are 560 00:26:30,760 --> 00:26:32,840 Speaker 2: pumpkin cookies with cream cheese. 561 00:26:32,880 --> 00:26:36,840 Speaker 1: I sing, do you want to take some with me? 562 00:26:38,400 --> 00:26:41,680 Speaker 2: Taylor Swift's ability to do it all continues to baffle 563 00:26:41,800 --> 00:26:44,400 Speaker 2: the world. If performing on stage at back to back 564 00:26:44,440 --> 00:26:47,480 Speaker 2: concerts for three and a half hours wasn't impressive enough, 565 00:26:47,800 --> 00:26:50,760 Speaker 2: it's now been revealed that she's been baking for Travis 566 00:26:50,840 --> 00:26:54,679 Speaker 2: Kelsey's teammates. So the Kansas City Chiefs head coach Andy 567 00:26:54,760 --> 00:26:57,919 Speaker 2: Reid dropped in an interview that Taylor often comes to 568 00:26:58,000 --> 00:27:02,159 Speaker 2: team events with home baked. Most recently, she made the 569 00:27:02,160 --> 00:27:06,240 Speaker 2: offensive linesman on the team homemade pop tarts. I think 570 00:27:06,280 --> 00:27:08,240 Speaker 2: this just adds more fuel to the fire that she 571 00:27:08,400 --> 00:27:11,240 Speaker 2: is a time traveler. Everyone was trying to work out 572 00:27:11,280 --> 00:27:14,359 Speaker 2: how the hell she managed to travel from Tokyo to 573 00:27:14,400 --> 00:27:17,320 Speaker 2: the super Bowl without getting any sort of jet lag 574 00:27:17,440 --> 00:27:18,920 Speaker 2: or any signs of jet lag. 575 00:27:19,000 --> 00:27:21,080 Speaker 1: I mean, there is a theory that. 576 00:27:21,000 --> 00:27:23,480 Speaker 2: Maybe she has an oven on the private jet and 577 00:27:23,480 --> 00:27:26,119 Speaker 2: that's how she's making all these treats. Maybe it's not 578 00:27:26,160 --> 00:27:28,200 Speaker 2: actually her that's making it. Maybe she's got a chef 579 00:27:28,200 --> 00:27:29,600 Speaker 2: at home that whips it up and then she just 580 00:27:29,680 --> 00:27:31,200 Speaker 2: adds a few toppings to it. 581 00:27:31,280 --> 00:27:33,840 Speaker 1: She is making the pop tarts. That's the whole thing. 582 00:27:34,280 --> 00:27:35,440 Speaker 1: She loves to bake. 583 00:27:35,480 --> 00:27:38,040 Speaker 2: And it's not something new because remember back when she 584 00:27:38,119 --> 00:27:41,040 Speaker 2: was hosting the nineteen eighty nine listening parties, she was 585 00:27:41,080 --> 00:27:43,880 Speaker 2: making cookies for all of the fans. I remember when 586 00:27:43,880 --> 00:27:46,200 Speaker 2: we actually got to meet her and we got taken 587 00:27:46,240 --> 00:27:49,239 Speaker 2: to the loft after a nineteen eighty nine tour, they 588 00:27:49,280 --> 00:27:50,080 Speaker 2: had cookies there. 589 00:27:50,240 --> 00:27:51,320 Speaker 1: I don't think they were homemade. 590 00:27:51,480 --> 00:27:53,720 Speaker 2: I don't think they were, but they That's a part 591 00:27:53,720 --> 00:27:56,359 Speaker 2: of her branding that she loves baking. She even made 592 00:27:56,359 --> 00:27:59,400 Speaker 2: cookies for Joe Biden back in twenty twenty. So this 593 00:27:59,480 --> 00:28:02,040 Speaker 2: is something that this girl does. And I get why 594 00:28:02,080 --> 00:28:04,120 Speaker 2: she wants to do this for Travis Kelsey because she's 595 00:28:04,160 --> 00:28:07,440 Speaker 2: trying to show his teammates. I'm human, I'm like everyone else. 596 00:28:07,560 --> 00:28:09,600 Speaker 2: I like doing baking and this sort of thing. 597 00:28:09,640 --> 00:28:12,040 Speaker 1: And how else is a Southern gal? 598 00:28:12,440 --> 00:28:15,280 Speaker 2: I mean, can you imagine you're already impressed by the 599 00:28:15,320 --> 00:28:17,840 Speaker 2: fact that it's Taylor Swift, and then she's showing up 600 00:28:17,880 --> 00:28:21,840 Speaker 2: to training and events with home baked goods. Apparently she 601 00:28:21,960 --> 00:28:25,640 Speaker 2: made Travis Kelsey cinnamon rolls for his pregame meal. That's 602 00:28:25,680 --> 00:28:29,640 Speaker 2: pretty cute. I mean, I'm confused though, that it's homemade 603 00:28:29,640 --> 00:28:32,080 Speaker 2: pop tarts. I didn't know that this was a homemade delicacy. 604 00:28:32,119 --> 00:28:33,600 Speaker 1: I thought it was just something you bought in a 605 00:28:33,640 --> 00:28:35,560 Speaker 1: box and then put in the toaster. 606 00:28:35,760 --> 00:28:38,160 Speaker 2: I won the recipe. I would love to make homemade 607 00:28:38,160 --> 00:28:40,640 Speaker 2: pop tarts because I loved pop tarts back in the day. Well, 608 00:28:40,640 --> 00:28:42,360 Speaker 2: maybe we'll get a recipe soon. I think that this 609 00:28:42,400 --> 00:28:45,040 Speaker 2: is something that TikTok would be absolutely crying out for. 610 00:28:45,160 --> 00:28:45,320 Speaker 7: Yeah. 611 00:28:45,360 --> 00:28:48,280 Speaker 2: Well, she has previously posted some of her recipes before 612 00:28:48,280 --> 00:28:51,400 Speaker 2: and all over TikTok. Leading into the Eras tour in 613 00:28:51,440 --> 00:28:54,560 Speaker 2: Australia was her Chai cookie recipe, which I really do 614 00:28:54,600 --> 00:28:56,480 Speaker 2: want to try out. It just reminds me of the 615 00:28:56,520 --> 00:28:59,160 Speaker 2: whole tild wife thing. It keeps popping up in my 616 00:28:59,240 --> 00:29:02,200 Speaker 2: TikTok Allergi rhythm for some reason. It's says woman making 617 00:29:02,280 --> 00:29:04,200 Speaker 2: handmade knocking tender. 618 00:29:04,240 --> 00:29:05,800 Speaker 1: Swift is further away from a. 619 00:29:05,840 --> 00:29:08,800 Speaker 2: Tread wife could, but it's almost that thing. 620 00:29:08,880 --> 00:29:10,480 Speaker 1: If you've got to be able to do it. 621 00:29:10,440 --> 00:29:13,000 Speaker 2: All, you've got to be super successful and still make 622 00:29:13,040 --> 00:29:16,040 Speaker 2: your partner and his teammates homemade cookies. Well, I think 623 00:29:16,080 --> 00:29:18,280 Speaker 2: we're going to leave things there. Thank you so much 624 00:29:18,280 --> 00:29:20,760 Speaker 2: for listening to another episode. If you do enjoy the show, 625 00:29:20,880 --> 00:29:23,880 Speaker 2: please help us out and subscribe and also leave us 626 00:29:23,920 --> 00:29:25,000 Speaker 2: a five star review. 627 00:29:25,240 --> 00:29:26,360 Speaker 1: This episode was. 628 00:29:26,360 --> 00:29:28,920 Speaker 2: Recorded on the traditional land of the Ghana people of 629 00:29:28,960 --> 00:29:29,920 Speaker 2: the Adelaide Planes. 630 00:29:30,000 --> 00:29:32,120 Speaker 1: We pay respect to elders past and present,