Speaker 1: Hello.
Speaker 2: My name's Santasha Nabananga Bamblet. I'm a proud yr the
Speaker 2: Order Kerney Whoalbury and a waddery woman. And before we
Speaker 2: get started on She's on the Money podcast, I would
Speaker 2: like to acknowledge the traditional custodians of the land of
Speaker 2: which this podcast is recorded on a wondery country, acknowledging
Speaker 2: the elders, the ancestors and the next generation coming through
Speaker 2: as this podcast is about connecting, empowering, knowledge sharing and
Speaker 2: the storytelling of you to make a difference for today
Speaker 2: and lasting impact for tomorrow.
Speaker 1: Let's get into it. She's on the Money. She's on
Speaker 1: the Money. Hello, and welcomed. She's on the Money. The
Speaker 1: podcast for people who want to be deinfluenced out of
Speaker 1: impulse buying some trending product. My name is Beckside and
Speaker 1: with me is Victoria Devine. Hello, my friend. Hello. If
Speaker 1: mixed up the intro, I like it. I think it's
Speaker 1: quite inclusive. It is quite inclusive. But I know we
Speaker 1: all want to be de influenced. We want to be
Speaker 1: doing It's all over TikTok, it's all over Instagram, It's everywhere.
Speaker 1: This trend or this concept of de influencing, and I'm
Speaker 1: here for it, like I want to ruin absolutely everything
Speaker 1: for everybody. So like ten out of ten, let's go.
Speaker 1: It's very hard word to say, de influencing, de influencing.
Speaker 1: I'm going to say that the episode. I don't know
Speaker 1: if there's a right or wrong. I think it's a
Speaker 1: made up word. So you can do whatever you want
Speaker 1: with us sick, yeah, greatly anything and hopefully everyone can follow.
Speaker 1: All right, carry on. For anyone that's opened a social
Speaker 1: media app in the past twelve months, you would have
Speaker 1: seen the de influencing trend. And for anyone who hasn't
Speaker 1: seen it or still doesn't really understand it, kind of
Speaker 1: like me, what is de influencing? So it's like the
Speaker 1: opposite of influencing, which kind of makes sense because it
Speaker 1: says d front of influencing, so it's kind of self descriptive.
Speaker 1: But we all know the quote influencers, right, So that's
Speaker 1: the term used for people predominantly on social media who
Speaker 1: use their platforms to sell products or influence their audience
Speaker 1: to purchase them, which usually results in monetary compensation for
Speaker 1: the influencer. Now, it would be amiss of me to
Speaker 1: not admit, right, here that I am an influencer. Hello,
Speaker 1: I'm not the biggest influencer. In fact, I'm a really
Speaker 1: terrible influencer. Half the time, I am deinfluencing on my
Speaker 1: platform just because it's obviously not one hundred percent of
Speaker 1: what I do. But I do have a number of partnerships,
Speaker 1: which is why I feel so passionate about this space.
Speaker 1: I suppose because I'm so aggressive on what I will
Speaker 1: and won't accept, because I feel such a level of
Speaker 1: I guess responsibility to my audience that I'm like, well,
Speaker 1: if I don't use that product, and I've never used
Speaker 1: that product, I'm not just going to get it in
Speaker 1: and try it and then be like, beck, you should
Speaker 1: buy it, because to me, that's a massive responsibility. But
Speaker 1: also the fact that people trust my opinion like oh,
Speaker 1: it's terrified. It's a lot of responsibility exactly. So deinfluencing
Speaker 1: is the exact opposite of that. So rather than telling
Speaker 1: you to purchase a product, it's where people are influencing
Speaker 1: you not to buy something and saying, hey, here's all
Speaker 1: the reasons why you probably don't need the new XYZ.
Speaker 1: So it actually originated on TikTok to combat over consumption,
Speaker 1: but it's now formed different branches where you might see
Speaker 1: someone really breaking down like a viral product or something,
Speaker 1: on why they tried it and why they would never
Speaker 1: buy it again, or at times deinfluencing you not to
Speaker 1: buy a certain type of thing but buy something else instead,
Speaker 1: so they might go, hey, cool, so this is trending,
Speaker 1: but here's the five dollar version ten out of ten.
Speaker 1: Why bother getting the branded one. You're just going to
Speaker 1: ruin it anyway. Right, Wow, that's really like doing God's work.
Speaker 1: I love that. I think it's so important because at
Speaker 1: the moment, like they're something obviously this is not going
Speaker 1: to sit well with a couple of people, but I
Speaker 1: don't care being in this influence space right, Like, I
Speaker 1: get sent a lot of email pictures from people being like, hey,
Speaker 1: here's this client that has this brand. If you would
Speaker 1: like to work with them, let us know and we
Speaker 1: can send some more information out right, ninety nine percent
Speaker 1: of the time I'm like no, thanks. So I get
Speaker 1: to see all these different brands. It might be like,
Speaker 1: you know, furniture companies, it might be clothing companies. It
Speaker 1: might be restaurants that are opening that say hey, like
Speaker 1: we'd love to work with influencers. Rah rah. At the moment,
Speaker 1: Regulation as it Should Be says that any time you
Speaker 1: accept a gifted product, even if you don't get payment,
Speaker 1: you need to disclose that. And because I see all
Speaker 1: of these pictures and I go, oh, okay, restaurant A
Speaker 1: is going to be, you know, giving away a free
Speaker 1: dinner for four people to you know, promote their new business,
Speaker 1: which is genius, Like it's quite smart strategy, Like influencer
Speaker 1: marketing is very powerful. Right at the end of the day.
Speaker 1: I don't think we're saying, oh, influencers shouldn't exist rarah. No,
Speaker 1: absolutely not, because I kind of like the market as
Speaker 1: much as like it's very biased because I'm in it.
Speaker 1: I really like it because Becky, if I adore you
Speaker 1: and then I get to see you posting particular products,
Speaker 1: I'm like, well, if beck likes it, I'm sure I
Speaker 1: will like it. H Do you know what I mean?
Speaker 1: Totally smart for brands, smart for them, like everybody is happy.
Speaker 1: But do you know how many times over the last
Speaker 1: few months I've seen companies that I either have worked
Speaker 1: with or are going to work with, or have seen
Speaker 1: their pictures of and these influencers are not tagging it,
Speaker 1: not branding it. They're just like I'm at the restaurant
Speaker 1: and you're like, can you please put your hashtag gifted
Speaker 1: or like the paid partnership thing on, or they're like, hey,
Speaker 1: I got these products, you know, and they're just styling
Speaker 1: it in their home or whatever, and I go, yeah,
Speaker 1: but like, I know it was free, so if you
Speaker 1: could just let your community know that, that would be great. Yes,
Speaker 1: I cannot tell you how many of these things are happening,
Speaker 1: Like I just it grinds my gears because I look
Speaker 1: at it and I go, that's so unfair for them
Speaker 1: not to disclose that they're, you know, gifted a product.
Speaker 1: Make if I get gifted a product. I'm always on
Speaker 1: my Instagram being like, look at this free thing I got, guys. Yeah,
Speaker 1: Like I got sent a baby bounce out and a
Speaker 1: baby carrier recently, and I was like, guys, look at
Speaker 1: this baby Beyon send me their cool baby carrier. Here's
Speaker 1: my cat in it. That's all my stories right now.
Speaker 1: Obviously not well the episode maybe not anymore. I'll save
Speaker 1: it in the highlights or something. But like, I'm so
Speaker 1: stoked when brands are like, hey, we think you'd love
Speaker 1: our product, and I'm like, actually, that was all my
Speaker 1: list of things to buy. I would love that, Like
Speaker 1: how picked exactly? Money win, Yes, but like, shouldn't we
Speaker 1: be proud of the partnerships we have? Why are you?
Speaker 1: Why are you being a little bit sneaky? It's gone
Speaker 1: on here. I can't trust you can't trust it. So
Speaker 1: always feel like if somebody is posting something, You're like,
Speaker 1: is that paid? Ask Yeah, They're like, hey is this gifted?
Speaker 1: Oh my gosh, they'll probably block you, so probably do that. Honestly.
Speaker 1: Is it kind of a new term deinfluencing? No, I
Speaker 1: don't think so. Like, if we consider deinfluencing, it's obviously
Speaker 1: encouraging you not to buy certain products. I wouldn't say
Speaker 1: that that concept is new, but the terminology around it is. Gotcha,
Speaker 1: So hashtag d influencing. Looked it up before over eight
Speaker 1: hundred and eighty million views on TikTok in the past
Speaker 1: eighteen months. Before that, it just had two million views,
Speaker 1: which is obviously a lot of views, but like not
Speaker 1: nearly as many as eight hundred and eighty million. Yes, jeez,
Speaker 1: that's heaps. Okay, So it's really exploded this year, and
Speaker 1: I don't really understand why we need someone online to
Speaker 1: tell us, you know, not to buy it something. I
Speaker 1: guess it makes sense if you're being fed all this information,
Speaker 1: all these ads and all this kind of stuff. I
Speaker 1: guess you do need it. But is there a reason
Speaker 1: that it's been such a big conversation and white so
Speaker 1: relevant right now? I think there are a few reasons.
Speaker 1: I mean, first things first, I do disagree with you
Speaker 1: a little bit, like I think we need it, yeah,
Speaker 1: because social media is just becoming a sales platform if
Speaker 1: we don't have people like this or people who want
Speaker 1: to be just pushing their organic content. Like please, don't
Speaker 1: get me wrong, I keep referencing myself and I don't
Speaker 1: mean to. It's not because I'm egotistic or it's just
Speaker 1: because I live in I guess this sphere. But my
Speaker 1: favorite people that I follow aren't pushing products. They're just
Speaker 1: posting pictures of their kids, pictures of their cats, like
Speaker 1: what they get up to on the weekends. And I
Speaker 1: feel like there's actually a push towards an expectation that
Speaker 1: influences are more organic than they have ever been. Like
Speaker 1: do you follow someone back nowadays because they have a
Speaker 1: beautifully curated Instagram feed or do you follow them because
Speaker 1: they're real and kind of funny, like real and kind
Speaker 1: of funny, exactly like whatever. I feel like we're moving
Speaker 1: away from these carefully crafted Instagram feeds and like beautifully
Speaker 1: styled TikTok videos to just people who are relatable because
Speaker 1: we're over that sales pitch and I think having come
Speaker 1: out of COVID, everybody's feeling the pressure of the cost
Speaker 1: of living crisis. But then over consumption is a massive thing,
Speaker 1: and I think it's pretty sexy when people are kind
Speaker 1: of calling you out, being like, Beck, you don't need
Speaker 1: twelve new tops just because you saw them on TikTok,
Speaker 1: And like that's a bit rich because how many times
Speaker 1: do I come on this pot I'm like, Ah, this
Speaker 1: brand new thing that I've bought I got on Dick.
Speaker 1: You're just like Victoria, but I am a marketer's dream.
Speaker 1: Like you want me in your like marketing pool because
Speaker 1: I'll buy it, Like I'll be convinced three am. I'm like, oh,
Speaker 1: squishy Toyah, I need this thing that I'll never be
Speaker 1: uge my life. I'm going to be a better human
Speaker 1: because of it. So I think it's a huge problem
Speaker 1: because there are a lot of people like me. We're
Speaker 1: also way more aware these days of who makes our
Speaker 1: clothes and where our clothes come from and how many
Speaker 1: where are we going to be getting from each purchase.
Speaker 1: Recently we talked about girl math, and one of the
Speaker 1: main things on that, I guess girl math trend was
Speaker 1: really justifying your purchases and going, well, how many wars
Speaker 1: am I going to get out of this? Can I
Speaker 1: girl math this beautiful T shirt away? Like, oh, it's
Speaker 1: one hundred dollars, but I'm definitely going to get a
Speaker 1: hundred wars out of this, So now that T shirt
Speaker 1: is a dollar. So obviously I don't like the concept
Speaker 1: of girl math, but obviously we are trying harder to
Speaker 1: justify our purchases now and after you've done an online
Speaker 1: shopping hall, Like, let's be honest, you you might wear
Speaker 1: an item one or two times and then think you're
Speaker 1: doing the right thing by taking it to the op
Speaker 1: shop because smart genius. Yes, but fifty seven percent of
Speaker 1: our discarded clothes actually end up in landfill because they
Speaker 1: don't get sold at the op shop. Oh that's a lot,
Speaker 1: that's a lot. That's more than half back production of clothes.
Speaker 1: You know, we actually did a whole episode on fast fashion,
Speaker 1: so go back to that for obviously and even deeper
Speaker 1: dive on that. But it's something that she's on the
Speaker 1: money is really passionate about. But production of clothes contributes
Speaker 1: to around eight to ten percent of the world's carbon emissions.
Speaker 1: So by having de influencers encourage us to buy less
Speaker 1: or shop well mindfully, it's actually helping with over consumption
Speaker 1: and that's a good thing. That's a good thing, honestly,
Speaker 1: pretty sexy. Back to me being absolutely influenced by everybody always.
Speaker 1: The hashtag TikTok made Me buy It has more than
Speaker 1: seventy one billion views. People share things they've impulse bought. Now,
Speaker 1: I've never made a video like that. If I had
Speaker 1: started making videos like that, i'd double those views for
Speaker 1: them because there's just so many things that I have
Speaker 1: been influenced to buy that's not good, that is terrible.
Speaker 1: This is why I need the de influencers. Like I'm
Speaker 1: all about it, So I said a few things. Another
Speaker 1: thing that I have thought of is reviews, So you
Speaker 1: might see influencers telling you what they wouldn't buy again,
Speaker 1: and it's often a product that went viral on social media.
Speaker 1: That's a money win because you get a review of
Speaker 1: a product without ever using it or spending your money
Speaker 1: on it. Now, making this about me again, I use
Speaker 1: TikTok all the time to do research, like I wonder
Speaker 1: if other people are the same as this, because you know,
Speaker 1: it's no secret. Now I'm having a baby and I'm
Speaker 1: looking for a pram and there are in Australia. I
Speaker 1: did not realize this. Beck it's like a cult like
Speaker 1: the Mummy like circuit, right, Like there are like two
Speaker 1: prams they like and that's it. Oh, Like I didn't
Speaker 1: realize they're really expensive, Like they're like the fancy prams
Speaker 1: and you when you're like, are these things actually that
Speaker 1: good or are they just expensive? Because surely surely it's wheels.
Speaker 1: It's a little thing exactly. You see every baby shop
Speaker 1: and they've got like tens of tens of prams lined
Speaker 1: up and you're like, surely anyway, So no, going on
Speaker 1: TikTok has helped me realize I don't want either of
Speaker 1: those prams because they might have cult status, but they
Speaker 1: actually don't have the functionalities I want. So those reviews
Speaker 1: have really helped and I feel like historically we went
Speaker 1: to YouTube, but that's really long form content, whereas I
Speaker 1: can watch like five or ten different two or three
Speaker 1: minute videos and be like, all right, I know I
Speaker 1: don't want that now because it's like different mums who
Speaker 1: have done it, like whatever it is, and I'm sure
Speaker 1: you could do that with a million different things. Prams
Speaker 1: is just what I have been looking at at the
Speaker 1: moment there. I don't know who I've become, Like, I'm embarrassed,
Speaker 1: I'm scared. What is the next This is a really
Speaker 1: slippery slope, like, am I gonna cut all my hair off? Like,
Speaker 1: we don't know. I think you'd legally have to. I
Speaker 1: think I need the mum bob. I think you'd leave
Speaker 1: have to have a mumbob. I soon have to give birth.
Speaker 1: Maybe you could be de influenced out of the mumbob
Speaker 1: because you have been de influenced out of the PRAM situation.
Speaker 1: So I that seems like a really good thing. I'm
Speaker 1: look on TikTok reasons not to cut my hair all right,
Speaker 1: Moving back to the story that we are curating here,
Speaker 1: a recent study from Meta so they're the people who
Speaker 1: own Instagram and Facebook. They showed after seeing a product
Speaker 1: advertised on social media by an influencer. Get this, eighty
Speaker 1: seven percent of people surveyed either followed the brand on socials,
Speaker 1: visited their website, or made a purchase.
Speaker 2: Wow.
Speaker 1: Very effective. That is the power of influencing. That is
Speaker 1: why it is so important for brands now to be
Speaker 1: dabbling in this space. And I feel like if you
Speaker 1: go back five or ten years, people would say influencing
Speaker 1: is dead. It's going to be a dying like you know,
Speaker 1: marketing stream, it's not going to stand up. I think
Speaker 1: it's just becoming more and more lucrative. But what people
Speaker 1: are expecting from their influencers now isn't just them to
Speaker 1: parade around in a really cupercini, right. I feel like
Speaker 1: that was what Instagram was ten years ago. Now they're like,
Speaker 1: we want people with substance who have real opinions on things,
Speaker 1: and we follow them, but they also sell product. So
Speaker 1: I feel like now we have different expectations, but the
Speaker 1: influencer space is not going anywhere from my perspective. So
Speaker 1: what we've learned from Meta is basically that we need
Speaker 1: dinny influencers, beck Like, we desperately need them, and we
Speaker 1: need them to make sure that we're not in pols
Speaker 1: purchasing absolutely everything we see on social media, because obviously
Speaker 1: that's what's going on. Yes, okay, all right. So the
Speaker 1: third thing I've come up with is pseudo authenticity, which
Speaker 1: is obviously meaning fake authenticity, but pseudosocial relationships come into
Speaker 1: this as well. So when influencers are super organic on
Speaker 1: social media and they share basically everything about their life,
Speaker 1: you immediately go, oh, my friend beck Wait, no, they're
Speaker 1: not my friend. I just follow them on Instagram, Like,
Speaker 1: you create what's called a pseudosocial relationship with them, which
Speaker 1: means you trust them inherently more than anybody else that
Speaker 1: you see online. Obviously, this is where it's not coming
Speaker 1: from a good place because what you have created. It's
Speaker 1: like when I don't know if you've done this back,
Speaker 1: but like, you download a dating app. This hasn't happened
Speaker 1: to me in ten plus years, don't worry. You download
Speaker 1: a dating app and then you start talking to someone
Speaker 1: and you're like, this person is the one, Like they
Speaker 1: are so nice because you know what you've done. You've
Speaker 1: taken their words and you've put your own tone on
Speaker 1: top of it, and so you've decided what tone that's
Speaker 1: coming from. Like if they say, oh, I'm having a
Speaker 1: good day, you're like, oh my gosh, that's so nice
Speaker 1: of him to say that I was having a good day.
Speaker 1: Like you've just decided in your head what the meaning
Speaker 1: of all these things are. Yes, And that's really dangerous.
Speaker 1: It's a slippery slope because you trust them even more. Then,
Speaker 1: you know what the worst part is you then go
Speaker 1: on a date and you're like, who is this I are?
Speaker 1: So obviously that pseudo social situation means that you're more
Speaker 1: likely to jump on the bandwagon without questioning it too much.
Speaker 1: But the other thing with this, Beck is pseudo authenticity.
Speaker 1: So I said, you've got this pseudo relationship with your influencer,
Speaker 1: and that makes sense. But then pseudo authenticity because do
Speaker 1: you know what marketing departments in big retail companies, they
Speaker 1: spend millions each year. They know about this de influencing
Speaker 1: like trend or whatever we're going to call it. And
Speaker 1: essentially it might actually be marketing companies going, hey, Beck,
Speaker 1: we want you to make a video about why you
Speaker 1: wouldn't buy this product and then recommend our product as
Speaker 1: a as a good alternative. Right, So instead it could
Speaker 1: actually be a brand jumping on the trend of de
Speaker 1: influencing by masking something as de influencing when actually it's
Speaker 1: not so. For example, they might tell you not to
Speaker 1: buy certain products, as I explained before, but then go, oh,
Speaker 1: why don't you buy ours instead? Ha ha ha way better.
Speaker 1: So similarly, they might hire someone with a social media
Speaker 1: following to do that for them, Like they might hire
Speaker 1: me or someone and be like, hey, and I never
Speaker 1: would accept this. Let's be honest, I'm such a pest.
Speaker 1: No one wants to work with me. It makes sense.
Speaker 1: But they might hire someone like me and go of
Speaker 1: a like, this is the style of video that we
Speaker 1: would like you to make, because the way content happens
Speaker 1: is they don't just go all right, well, let's pretend
Speaker 1: it's coffee. They don't just send you the coffee, Beck,
Speaker 1: and they go all right, here have this coffee. Sell
Speaker 1: it to your audience. They go, hey, Beck, a few
Speaker 1: weeks before the video comes out, we're going to send
Speaker 1: you the coffee. Here's a brief. This is kind of
Speaker 1: the video we want you to make. Here are all
Speaker 1: the additional points that we need you to hit in
Speaker 1: this video. So could you talk about it's color could
Speaker 1: you talk about the cup it comes in and how
Speaker 1: comfy the cup is to hold, could you, you know,
Speaker 1: do all these other things. Then I would make my
Speaker 1: video and I would send it back and be like, hey, Beck,
Speaker 1: he's the video that I made. Do you like it?
Speaker 1: They may go, oh, cut out this bit in this bit,
Speaker 1: and can you do a voiceover of this? Also, can
Speaker 1: you make the caption of this content this? You go, yeah,
Speaker 1: no worries, and then they select a date that it
Speaker 1: goes live on your platform. So it might feel super authentic.
Speaker 1: And if you're working with genuine, super authentic I guess influencers,
Speaker 1: they might go, n don't like your brief, get that
Speaker 1: in the bin like it's a grace. Though that is
Speaker 1: not available to many because if you're in a situation
Speaker 1: where you're a full time influencer and is your full
Speaker 1: time income. If someone comes to you and says, hey,
Speaker 1: Beck will give you three thousand dollars to make a video,
Speaker 1: are you gonna then argue with them over the scripting?
Speaker 1: Probably not. Yeah, So I think it's really important to
Speaker 1: remember that these things do happen and how it works,
Speaker 1: and maybe we'll do a whole episode. I think people
Speaker 1: would be so pervy how to influencers make money. Like,
Speaker 1: I'll just break it down and be like, all right,
Speaker 1: here's my media kit. Here's what we do. Here's how
Speaker 1: it works. This is what you know on average and
Speaker 1: influencer charges for an Instagram post if they have this
Speaker 1: many followers. Here's what they charge for a video. Here's
Speaker 1: what they charge for a TikTok. This is the process,
Speaker 1: so that you kind of understand the background of that,
Speaker 1: because I think it's important for you to be completely
Speaker 1: across it. And that's probably why, going back to the
Speaker 1: start of this episode, I'm so aggressively passionate about disclosure. Yeah,
Speaker 1: because I'm like, if I've been gifted it, you will
Speaker 1: know I've been gifted it. And the amount of times
Speaker 1: I post something that people are like, oh, you didn't
Speaker 1: say that was gifted, I'm like, no, no, no, that's
Speaker 1: because I bought it with my cold hard cash, Like
Speaker 1: I bought that myself. So sometimes you'll actually see my
Speaker 1: posts not sponsored, just good because I want to share it. Yeah,
Speaker 1: because I'm like, I love this. I have ADHD, I
Speaker 1: live on the internet, and I'm a psycho, Like it's
Speaker 1: really fun. But I think it's so important to understand
Speaker 1: why things are done how they're done. And it feels
Speaker 1: a little bit reminiscent this whole. I guess pseudo authenticity
Speaker 1: of that green washing episode we did recently or not recently.
Speaker 1: It feels recently, but it would have been twelve months
Speaker 1: ago about the investment world, about how they greenwash you know,
Speaker 1: their product to make it a little bit more attractive
Speaker 1: to you so that you think it fits your ethics
Speaker 1: and values. And I think we'll actually start to see
Speaker 1: a rise in pseudo authentic posts of this kind, which
Speaker 1: is why we have to be so careful about being
Speaker 1: able to identify them. Okay, complex, complex, but her be right, Like,
Speaker 1: who doesn't want to know what the influence is making? Yeah,
Speaker 1: this is juicy. I'm loving this episode. I think let's
Speaker 1: go to a quick break and when we come back,
Speaker 1: we'll talk about if we can or cannot trust d influencers. BB.
Speaker 1: We are back, and you do get me on board.
Speaker 1: In the first half, they're lad because you said I'm
Speaker 1: not sure we need this, and I was like, sit down,
Speaker 1: Becker Roe, we do. I think we do. But also
Speaker 1: then you mentioned that some de influencers are being told
Speaker 1: to de influence so that they can. So how do
Speaker 1: we know? Like, how do we know? Well, because earlier
Speaker 1: we learned the stats that quote TikTok made me buy
Speaker 1: it has over seventy one billion views. Like, obviously, the
Speaker 1: marketing companies they're going to spend some money on understanding
Speaker 1: these trends and if they realize that de influencing is
Speaker 1: a good one, and they're going to be like, how
Speaker 1: do we integrate this strategy into our marketing plan? Like
Speaker 1: have you seen how many businesses are now on TikTok
Speaker 1: actually creating funny content. Actually, do you know who my
Speaker 1: favorite person to follow or favorite? Is it a group
Speaker 1: or a company? You'll be able to tell me in
Speaker 1: a hot second. I love following New South Wales police
Speaker 1: on TikTok. Oh following Oh my gosh, they're the best.
Speaker 1: They are Savage day. I'll show you more videos later.
Speaker 1: But we do need to talk about whether we can
Speaker 1: trust d influencers or not. Yes, I mean I don't
Speaker 1: think de influencing is that different to influencing. They're still
Speaker 1: trying to sway your purchase decisions. I guess take the
Speaker 1: same care as you would when you consume any type
Speaker 1: of influencer content importantly, ask yourself the question does it
Speaker 1: feel authentic? Are you feeling the need to impulse purchase
Speaker 1: something because of this video? Or if they actually just
Speaker 1: like absolutely sacrifice to product and then you're like, where
Speaker 1: do I go from here? And you don't know, they're
Speaker 1: probably genuinely being a dear influencer in that situation if
Speaker 1: they've not given an alternative. And then people online are
Speaker 1: holding brands accountable nowadays, which I think is important, yes,
Speaker 1: and can spread the world to the masses. It's giving
Speaker 1: consumers back the power. I think, like, how many times
Speaker 1: have you seen videos pop up on your feed where
Speaker 1: they're like, Hey, here's some terrible customer service I got
Speaker 1: from a brand. Here are all the email replies that
Speaker 1: I got, and I'm still not happy. So I'm making
Speaker 1: a TikTok and you just go far out Brussels Sprout
Speaker 1: like this is going wild. It also really allows you
Speaker 1: to reconsider an impulse purchase. How many times on this podcast,
Speaker 1: Beck maybe with the original de influences us, you're me,
Speaker 1: how many times have I said put twenty four hours
Speaker 1: between when you're spending, Like you don't like that? We
Speaker 1: don't have to say no, we just go how about tomorrow?
Speaker 1: So put some time between the purchase that you're making
Speaker 1: and allow yourself to reconsider an impulse purchase. Obviously, if
Speaker 1: you listen to the first half of this episode, no
Speaker 1: you didn't. I'm definitely someone who puts twenty four hours
Speaker 1: between me and my spending. But it may make scrolling
Speaker 1: on your phone a much cheaper experience. If eighty seven
Speaker 1: percent of people start following a round on socials or
Speaker 1: visit the webs, all make a purchase, the mindless act
Speaker 1: of scrolling and watching videos actually becomes a really expensive habit.
Speaker 1: AP's free, but how much is it costing you? Oh,
Speaker 1: that's a good way to frame it. Deinfluencing in its
Speaker 1: truest form helps break up the content getting you to
Speaker 1: impulse by And importantly, I don't think that you should
Speaker 1: feel guilty if you impulse purchase from time to time.
Speaker 1: It's not your fault. Sometimes we really do need that
Speaker 1: weird cat brush. Exactly how many random things I've purchased
Speaker 1: and they actually spark joy in my life. It's terrifying.
Speaker 1: My friend brought me this little duck that you push
Speaker 1: its head down, it brings you a toothpick, and it's
Speaker 1: the best thing that I actually bought you something from
Speaker 1: TikTok the other day, and I've given Jess her one,
Speaker 1: but I haven't given you yours, and I meant to
Speaker 1: bring it in today. But yeah, that was a TikTok purchase.
Speaker 1: But I know you're gonna love it. I'm really really excited.
Speaker 1: Thank you so much. You don't even know what it is,
Speaker 1: but I know I'm gonna love it whatever it is.
Speaker 1: As someone with a social media following and you have
Speaker 1: a level of influence, do you think this new trend
Speaker 1: kind of undermines the role of an influencer. No, I
Speaker 1: think it holds it more accountable. Yeah, at the end
Speaker 1: of the day, like, I think content should be organic.
Speaker 1: I feel very uncomfortable with the idea that people exist
Speaker 1: solely on social media to sell products. Yea, And that
Speaker 1: comes from the very entitled position of not being in
Speaker 1: that position as a quote influencer. Like I hate the
Speaker 1: term influencer, Like it makes me so ick. Like if
Speaker 1: people like, what do you do for work? Honest to god,
Speaker 1: I'll always be like, oh, I just work in finance.
Speaker 1: I don't want to talk about it. It's so weird.
Speaker 1: And then when you do follow me and you actually
Speaker 1: know me. Please don't bring up the videos that I
Speaker 1: post on Internet, like, oh so awkward. They're like, oh,
Speaker 1: I saw that video you did for Nivia the other day,
Speaker 1: and I'm like, yeah, it was a really good video.
Speaker 1: But now can we just talk about how I put
Speaker 1: my skincare on? Because I do like that product, but
Speaker 1: now it feels weird that we're talking about it. I
Speaker 1: can't imagine what that feels like. But hey, listen, you'll
Speaker 1: get that linked. Oh I want all your unsolicited recommendations,
Speaker 1: like do you know why Friday Drinks bex Broke tips
Speaker 1: goes off because everybody wants you advice. They're like, oh, Beck,
Speaker 1: this is a legit tip. That is so nice. It all. Mostly,
Speaker 1: I'm not saying that people are write in but my
Speaker 1: ones are usually useless. But I'm very, very crazy. They're not.
Speaker 1: You've taught me a lot. You've taught me a lot.
Speaker 1: That's nice, so V. At the end of the day,
Speaker 1: what would you like people to take away from this episode?
Speaker 1: Impulse purchasing can happen anywhere, not just on social media.
Speaker 1: Like the other day, I nearly bought an inflatable spar
Speaker 1: from Bunnings because it was right there on the way out.
Speaker 1: I didn't buy it, though, so that's pretty good for me.
Speaker 1: I'm proud of you, thank you, But I will be
Speaker 1: buying an inflatable spir at some point. It just feels
Speaker 1: like something I need in my life. You need it, Yeah,
Speaker 1: you totally. I'm over and going my inflatable spa. I
Speaker 1: got it. Not proud, Actually, I'm disappointed that you didn't
Speaker 1: buy smart I wanted to do more research. If I'm
Speaker 1: being honest. Oh okay, then proud again, Thank you, thank you.
Speaker 1: But I think we all should be taking a moment
Speaker 1: before making any type of purchase anyway, and obviously putting
Speaker 1: twenty four hours between you and your spending and consider
Speaker 1: if you actually need it. Stick to your budget. That's
Speaker 1: really sexy. Sometimes it doesn't feel that way, but I
Speaker 1: promise budgeting is sexy, and don't punish yourself too much
Speaker 1: if you actually do do it. Yeap, who cares? Move on? Yep,
Speaker 1: Absolutely no point sacrificing ourselves right now when it was
Speaker 1: a mistake we made. Ages go doesn't matter. So I
Speaker 1: think just being aware of the world as well is
Speaker 1: quite important. So like the people we follow online do
Speaker 1: influence the way that we think and feel and act
Speaker 1: and behave. And I think that it's really important to
Speaker 1: reflect on that and go, well, other people I'm following
Speaker 1: actually adding value? Or every time I go on social media,
Speaker 1: do I feel a little bit trash about the decisions
Speaker 1: that I'm making? Like at that point, I go, it's
Speaker 1: probably time to unfollow, Like you don't necessarily need to
Speaker 1: be following someone all the time, Like they might have
Speaker 1: changed their content and you now don't like it anymore.
Speaker 1: They might have gone too commercial. Like, don't feel bad
Speaker 1: if you unfollow someone, because I think making sure that
Speaker 1: your feeds are really authentic to you is also really
Speaker 1: important because how many times do we get swept up
Speaker 1: in peer pressure go, oh my gosh, I must eed
Speaker 1: the iPhone fifteen, I must everybody else just getting it.
Speaker 1: I don't need it. My phone works ten out ten. Yeah,
Speaker 1: so I think it's just really important to take a moment. Again,
Speaker 1: don't punish yourself if you're doing it, it doesn't matter. Yeah,
Speaker 1: I agree with that, great advice for you. I think
Speaker 1: it's a really good place to leave it. I think
Speaker 1: it's the best place to leave it. Let's go. I
Speaker 1: hope you guys have the best weekend. We'll see you
Speaker 1: on Friday for a Friday drinks, but till then, love you,
Speaker 1: Bye bye, guys.
Speaker 3: The advice shared on She's on the Money is general
Speaker 3: in nature and does not consider your individual circumstances. She's
Speaker 3: on the Money exists purely for educational purposes and should
Speaker 3: not be relied upon to make an investment or financial decision.
Speaker 1: If you do choose to buy a financial product.
Speaker 3: Read the PDS TMD and obtain appropriate financial advice tailored
Speaker 3: towards your needs. Victoria Divine and She's on the Money
Speaker 3: are authorized representatives of money. SIRPA pty Ltd ABN three
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