1 00:00:00,680 --> 00:00:01,000 Speaker 1: Hello. 2 00:00:01,560 --> 00:00:05,040 Speaker 2: My name's Santasha Nabananga Bamblet. I'm a proud yr the 3 00:00:05,160 --> 00:00:08,760 Speaker 2: Order KERNI Whoalbury and a waddery woman. And before we 4 00:00:08,800 --> 00:00:11,440 Speaker 2: get started on She's on the Money podcast, I would 5 00:00:11,520 --> 00:00:14,520 Speaker 2: like to acknowledge the traditional custodians of the land of 6 00:00:14,560 --> 00:00:18,680 Speaker 2: which this podcast is recorded on a wondery country, acknowledging 7 00:00:18,680 --> 00:00:22,560 Speaker 2: the elders, the ancestors and the next generation coming through 8 00:00:23,040 --> 00:00:27,159 Speaker 2: as this podcast is about connecting, empowering, knowledge sharing and 9 00:00:27,240 --> 00:00:30,600 Speaker 2: the storytelling of you to make a difference for today 10 00:00:31,040 --> 00:00:32,640 Speaker 2: and lasting impact for tomorrow. 11 00:00:33,320 --> 00:00:34,120 Speaker 1: Let's get into it. 12 00:00:34,800 --> 00:00:54,080 Speaker 3: She's on the Money. She's on the Money. 13 00:00:57,680 --> 00:01:00,520 Speaker 4: Hello and welcomed. She's on the Money. The podcast for 14 00:01:00,640 --> 00:01:04,200 Speaker 4: people who want to be deinfluenced out of impulse buying 15 00:01:04,280 --> 00:01:07,160 Speaker 4: some trending product. My name is Beckside and with me 16 00:01:07,360 --> 00:01:08,520 Speaker 4: is Victoria Devine. 17 00:01:08,560 --> 00:01:12,200 Speaker 1: Hello, my friend. Hello. If mixed up the intro, I 18 00:01:12,319 --> 00:01:12,640 Speaker 1: like it. 19 00:01:12,840 --> 00:01:14,119 Speaker 4: I think it's quite inclusive. 20 00:01:14,240 --> 00:01:16,600 Speaker 1: It is quite inclusive, but I know we all want 21 00:01:16,640 --> 00:01:18,800 Speaker 1: to be de influenced. We want to be doing It's 22 00:01:18,840 --> 00:01:22,240 Speaker 1: all over TikTok, it's all over Instagram, It's everywhere. This 23 00:01:22,680 --> 00:01:25,840 Speaker 1: trend or this concept of de influencing, and I'm here 24 00:01:25,880 --> 00:01:29,240 Speaker 1: for it, like I want to ruin absolutely everything for everybody. 25 00:01:29,319 --> 00:01:30,679 Speaker 1: So like ten out of ten, let's go. 26 00:01:30,920 --> 00:01:33,720 Speaker 4: It's very hard word to say, de influencing, de influencing. 27 00:01:33,760 --> 00:01:35,600 Speaker 4: I'm going to say that the episode. 28 00:01:35,680 --> 00:01:37,080 Speaker 1: I don't know if there's a right or wrong. I 29 00:01:37,080 --> 00:01:38,000 Speaker 1: think it's a made up word. 30 00:01:38,040 --> 00:01:39,960 Speaker 4: So you can do whatever you want with us sick, yeah, 31 00:01:40,000 --> 00:01:42,960 Speaker 4: greatly anything and hopefully everyone can follow. 32 00:01:43,040 --> 00:01:43,760 Speaker 1: All right, carry on. 33 00:01:44,560 --> 00:01:46,560 Speaker 4: For anyone that's opened a social media app in the 34 00:01:46,600 --> 00:01:49,600 Speaker 4: past twelve months, you would have seen the de influencing trend. 35 00:01:49,880 --> 00:01:52,200 Speaker 4: And for anyone who hasn't seen it or still doesn't 36 00:01:52,200 --> 00:01:55,320 Speaker 4: really understand it, kind of like me, what is de influencing? 37 00:01:55,520 --> 00:01:58,280 Speaker 1: So it's like the opposite of influencing, which kind of 38 00:01:58,360 --> 00:02:01,440 Speaker 1: makes sense because it says d front of influencing, so 39 00:02:01,720 --> 00:02:04,960 Speaker 1: it's kind of self descriptive. But we all know the 40 00:02:05,240 --> 00:02:08,079 Speaker 1: quote influencers, right, So that's the term used for people 41 00:02:08,120 --> 00:02:11,679 Speaker 1: predominantly on social media who use their platforms to sell 42 00:02:11,720 --> 00:02:15,239 Speaker 1: products or influence their audience to purchase them, which usually 43 00:02:15,320 --> 00:02:19,880 Speaker 1: results in monetary compensation for the influencer. Now, it would 44 00:02:19,919 --> 00:02:22,240 Speaker 1: be amiss of me to not admit, right, here that 45 00:02:22,320 --> 00:02:25,760 Speaker 1: I am an influencer. Hello, I'm not the biggest influencer. 46 00:02:25,800 --> 00:02:28,400 Speaker 1: In fact, I'm a really terrible influencer. Half the time, 47 00:02:28,440 --> 00:02:32,600 Speaker 1: I am deinfluencing on my platform just because it's obviously 48 00:02:32,639 --> 00:02:34,280 Speaker 1: not one hundred percent of what I do. But I 49 00:02:34,320 --> 00:02:37,720 Speaker 1: do have a number of partnerships, which is why I 50 00:02:37,760 --> 00:02:40,959 Speaker 1: feel so passionate about this space. I suppose because I'm 51 00:02:41,040 --> 00:02:44,919 Speaker 1: so aggressive on what I will and won't accept, because 52 00:02:44,960 --> 00:02:48,400 Speaker 1: I feel such a level of I guess responsibility to 53 00:02:48,440 --> 00:02:50,560 Speaker 1: my audience that I'm like, well, if I don't use 54 00:02:50,560 --> 00:02:52,480 Speaker 1: that product, and I've never used that product, I'm not 55 00:02:52,520 --> 00:02:54,080 Speaker 1: just going to get it in and try it and 56 00:02:54,120 --> 00:02:56,440 Speaker 1: then be like, beck, you should buy it, because to me, 57 00:02:56,600 --> 00:02:59,640 Speaker 1: that's a massive responsibility, but also the fact that people 58 00:02:59,720 --> 00:03:02,760 Speaker 1: trust my opinion like, oh, it's terrifying. It's a lot 59 00:03:02,760 --> 00:03:07,160 Speaker 1: of responsibility exactly. So deinfluencing is the exact opposite of that. 60 00:03:07,280 --> 00:03:09,840 Speaker 1: So rather than telling you to purchase a product, it's 61 00:03:09,840 --> 00:03:14,000 Speaker 1: where people are influencing you not to buy something and saying, hey, 62 00:03:14,040 --> 00:03:16,200 Speaker 1: here's all the reasons why you probably don't need the 63 00:03:16,280 --> 00:03:21,119 Speaker 1: new XYZ. So it actually originated on TikTok to combat 64 00:03:21,200 --> 00:03:24,920 Speaker 1: over consumption, but it's now formed different branches where you 65 00:03:25,040 --> 00:03:27,960 Speaker 1: might see someone really breaking down like a viral product 66 00:03:28,040 --> 00:03:30,800 Speaker 1: or something, on why they tried it and why they 67 00:03:30,840 --> 00:03:34,360 Speaker 1: would never buy it again, or at times deinfluencing you 68 00:03:34,520 --> 00:03:37,280 Speaker 1: not to buy a certain type of thing but buy 69 00:03:37,400 --> 00:03:39,720 Speaker 1: something else instead, so they might go, hey, cool, so 70 00:03:39,800 --> 00:03:42,600 Speaker 1: this is trending, but here's the five dollar version ten 71 00:03:42,680 --> 00:03:46,600 Speaker 1: out of ten. Why bother getting the branded one. You're 72 00:03:46,640 --> 00:03:47,760 Speaker 1: just going to ruin it anyway. 73 00:03:47,920 --> 00:03:51,000 Speaker 4: Right, Wow, that's really like doing God's work. I love that. 74 00:03:51,080 --> 00:03:53,520 Speaker 1: I think it's so important because at the moment, like 75 00:03:53,560 --> 00:03:55,760 Speaker 1: they're something obviously this is not going to sit well 76 00:03:55,800 --> 00:03:58,560 Speaker 1: with a couple of people, but I don't care being 77 00:03:59,080 --> 00:04:01,680 Speaker 1: in this influence space right, Like, I get sent a 78 00:04:01,720 --> 00:04:05,680 Speaker 1: lot of email pictures from people being like, hey, here's 79 00:04:05,760 --> 00:04:08,680 Speaker 1: this client that has this brand. If you would like 80 00:04:08,760 --> 00:04:10,320 Speaker 1: to work with them, let us know and we can 81 00:04:10,360 --> 00:04:13,400 Speaker 1: send some more information out right, ninety nine percent of 82 00:04:13,400 --> 00:04:15,760 Speaker 1: the time I'm like no, thanks. So I get to 83 00:04:15,800 --> 00:04:18,120 Speaker 1: see all these different brands. It might be like, you know, 84 00:04:18,160 --> 00:04:20,880 Speaker 1: furniture companies, it might be clothing companies. It might be 85 00:04:20,960 --> 00:04:23,320 Speaker 1: restaurants that are opening that say hey, like we'd love 86 00:04:23,360 --> 00:04:27,240 Speaker 1: to work with influencers. Rah rah. At the moment, Regulation 87 00:04:27,480 --> 00:04:30,440 Speaker 1: as it Should Be says that any time you accept 88 00:04:30,440 --> 00:04:32,919 Speaker 1: a gifted product, even if you don't get payment, you 89 00:04:32,960 --> 00:04:35,880 Speaker 1: need to disclose that. And because I see all of 90 00:04:35,920 --> 00:04:39,440 Speaker 1: these pictures and I go, oh, okay, restaurant A is 91 00:04:39,480 --> 00:04:41,960 Speaker 1: going to be, you know, giving away a free dinner 92 00:04:42,000 --> 00:04:45,240 Speaker 1: for four people to you know, promote their new business, 93 00:04:45,240 --> 00:04:49,080 Speaker 1: which is genius, Like it's quite smart strategy, Like influencer 94 00:04:49,160 --> 00:04:52,400 Speaker 1: marketing is very powerful. Right at the end of the day. 95 00:04:52,480 --> 00:04:55,440 Speaker 1: I don't think we're saying, oh, influencers shouldn't exist rarah. No, 96 00:04:55,560 --> 00:05:00,240 Speaker 1: absolutely not, because I kind of like the market as 97 00:05:00,320 --> 00:05:02,680 Speaker 1: much as like it's very biased because I'm in it. 98 00:05:02,800 --> 00:05:04,839 Speaker 1: I really like it because Becky, if I adore you 99 00:05:05,040 --> 00:05:08,080 Speaker 1: and then I get to see you posting particular products, 100 00:05:08,080 --> 00:05:09,520 Speaker 1: I'm like, well, if beck likes it, I'm sure I 101 00:05:09,520 --> 00:05:10,840 Speaker 1: will like it. H Do you know what I mean? 102 00:05:10,960 --> 00:05:14,960 Speaker 1: Totally smart for brands, smart for them, like everybody is happy. 103 00:05:15,160 --> 00:05:17,320 Speaker 1: But do you know how many times over the last 104 00:05:17,360 --> 00:05:20,279 Speaker 1: few months I've seen companies that I either have worked 105 00:05:20,320 --> 00:05:23,520 Speaker 1: with or are going to work with, or have seen 106 00:05:23,560 --> 00:05:27,240 Speaker 1: their pictures of and these influencers are not tagging it, 107 00:05:27,360 --> 00:05:30,240 Speaker 1: not branding it. They're just like I'm at the restaurant 108 00:05:30,320 --> 00:05:32,480 Speaker 1: and you're like, can you please put your hashtag gifted 109 00:05:32,640 --> 00:05:34,960 Speaker 1: or like the paid partnership thing on, or they're like, hey, 110 00:05:35,040 --> 00:05:37,320 Speaker 1: I got these products, you know, and they're just styling 111 00:05:37,360 --> 00:05:39,120 Speaker 1: it in their home or whatever, and I go, yeah, 112 00:05:39,160 --> 00:05:41,080 Speaker 1: but like, I know it was free, so if you 113 00:05:41,120 --> 00:05:45,240 Speaker 1: could just let your community know that, that would be great. Yes, 114 00:05:45,360 --> 00:05:48,719 Speaker 1: I cannot tell you how many of these things are happening, 115 00:05:49,160 --> 00:05:52,360 Speaker 1: Like I just it grinds my gears because I look 116 00:05:52,360 --> 00:05:54,479 Speaker 1: at it and I go, that's so unfair for them 117 00:05:54,520 --> 00:05:57,520 Speaker 1: not to disclose that they're, you know, gifted a product. 118 00:05:57,880 --> 00:05:59,520 Speaker 1: Make if I get gifted a product. I'm always on 119 00:05:59,520 --> 00:06:02,839 Speaker 1: my Instagram being like, look at this free thing I got, guys. Yeah, 120 00:06:02,880 --> 00:06:04,520 Speaker 1: Like I got sent a baby bounce out and a 121 00:06:04,560 --> 00:06:07,560 Speaker 1: baby carrier recently, and I was like, guys, look at 122 00:06:07,560 --> 00:06:11,799 Speaker 1: this baby Beyon send me their cool baby carrier. Here's 123 00:06:11,839 --> 00:06:14,560 Speaker 1: my cat in it. That's all my stories right now. 124 00:06:14,640 --> 00:06:18,400 Speaker 1: Obviously not well the episode maybe not anymore. I'll save 125 00:06:18,440 --> 00:06:20,520 Speaker 1: it in the highlights or something. But like, I'm so 126 00:06:20,560 --> 00:06:22,880 Speaker 1: stoked when brands are like, hey, we think you'd love 127 00:06:22,920 --> 00:06:24,479 Speaker 1: our product, and I'm like, actually, that was all my 128 00:06:24,520 --> 00:06:26,320 Speaker 1: list of things to buy. I would love that, Like 129 00:06:26,400 --> 00:06:30,440 Speaker 1: how picked exactly? Money win, Yes, but like, shouldn't we 130 00:06:30,520 --> 00:06:32,360 Speaker 1: be proud of the partnerships we have? Why are you? 131 00:06:32,880 --> 00:06:34,280 Speaker 1: Why are you being a little bit sneaky? 132 00:06:34,360 --> 00:06:35,400 Speaker 4: It's gone on here. 133 00:06:35,800 --> 00:06:38,839 Speaker 1: I can't trust you can't trust it. So always feel 134 00:06:38,880 --> 00:06:41,599 Speaker 1: like if somebody is posting something, You're like, is that paid? 135 00:06:41,680 --> 00:06:45,599 Speaker 1: Ask Yeah, They're like, hey is this gifted? Oh my gosh, 136 00:06:46,000 --> 00:06:48,880 Speaker 1: they'll probably block you, so probably do that. Honestly. 137 00:06:49,360 --> 00:06:52,359 Speaker 4: Is it kind of a new term deinfluencing? 138 00:06:53,040 --> 00:06:56,680 Speaker 1: No, I don't think so. Like, if we consider deinfluencing, 139 00:06:56,760 --> 00:06:59,360 Speaker 1: it's obviously encouraging you not to buy certain products. I 140 00:06:59,360 --> 00:07:03,400 Speaker 1: wouldn't say that that concept is new, but the terminology 141 00:07:03,520 --> 00:07:07,240 Speaker 1: around it is. Gotcha, So hashtag d influencing. Looked it 142 00:07:07,320 --> 00:07:10,920 Speaker 1: up before over eight hundred and eighty million views on 143 00:07:11,000 --> 00:07:15,040 Speaker 1: TikTok in the past eighteen months. Before that, it just 144 00:07:15,080 --> 00:07:17,360 Speaker 1: had two million views, which is obviously a lot of views, 145 00:07:17,360 --> 00:07:19,840 Speaker 1: but like not nearly as many as eight hundred and 146 00:07:19,880 --> 00:07:20,520 Speaker 1: eighty million. 147 00:07:20,720 --> 00:07:25,000 Speaker 4: Yes, jeez, that's heaps. Okay, So it's really exploded this year, 148 00:07:25,040 --> 00:07:27,040 Speaker 4: and I don't really understand why we need someone online 149 00:07:27,080 --> 00:07:28,840 Speaker 4: to tell us, you know, not to buy it something. 150 00:07:28,880 --> 00:07:30,720 Speaker 4: I guess it makes sense if you're being fed all 151 00:07:30,760 --> 00:07:33,520 Speaker 4: this information, all these ads and all this kind of stuff. 152 00:07:33,560 --> 00:07:35,360 Speaker 4: I guess you do need it. But is there a 153 00:07:35,400 --> 00:07:38,200 Speaker 4: reason that it's been such a big conversation and white 154 00:07:38,280 --> 00:07:39,320 Speaker 4: so relevant right now? 155 00:07:39,400 --> 00:07:41,040 Speaker 1: I think there are a few reasons. I mean, first 156 00:07:41,080 --> 00:07:44,560 Speaker 1: things first, I do disagree with you a little bit, 157 00:07:44,640 --> 00:07:47,040 Speaker 1: like I think we need it, yeah, because social media 158 00:07:47,160 --> 00:07:49,720 Speaker 1: is just becoming a sales platform if we don't have 159 00:07:49,760 --> 00:07:52,600 Speaker 1: people like this or people who want to be just 160 00:07:52,800 --> 00:07:55,680 Speaker 1: pushing their organic content. Like please, don't get me wrong, 161 00:07:55,720 --> 00:07:57,920 Speaker 1: I keep referencing myself and I don't mean to. It's 162 00:07:57,960 --> 00:08:00,440 Speaker 1: not because I'm egotistic or it's just because I live 163 00:08:00,440 --> 00:08:03,160 Speaker 1: in I guess this sphere. But my favorite people that 164 00:08:03,200 --> 00:08:06,000 Speaker 1: I follow aren't pushing products. They're just posting pictures of 165 00:08:06,040 --> 00:08:08,200 Speaker 1: their kids, pictures of their cats, like what they get 166 00:08:08,280 --> 00:08:10,480 Speaker 1: up to on the weekends. And I feel like there's 167 00:08:10,560 --> 00:08:15,440 Speaker 1: actually a push towards an expectation that influences are more 168 00:08:15,560 --> 00:08:18,520 Speaker 1: organic than they have ever been. Like do you follow 169 00:08:18,560 --> 00:08:22,520 Speaker 1: someone back nowadays because they have a beautifully curated Instagram 170 00:08:22,560 --> 00:08:24,520 Speaker 1: feed or do you follow them because they're real and 171 00:08:24,600 --> 00:08:26,200 Speaker 1: kind of funny, like real. 172 00:08:26,000 --> 00:08:28,280 Speaker 4: And kind of funny, exactly like whatever. 173 00:08:28,520 --> 00:08:31,600 Speaker 1: I feel like we're moving away from these carefully crafted 174 00:08:31,640 --> 00:08:35,080 Speaker 1: Instagram feeds and like beautifully styled TikTok videos to just 175 00:08:35,120 --> 00:08:38,200 Speaker 1: people who are relatable because we're over that sales pitch 176 00:08:38,679 --> 00:08:41,600 Speaker 1: and I think having come out of COVID, everybody's feeling 177 00:08:41,640 --> 00:08:44,000 Speaker 1: the pressure of the cost of living crisis. But then 178 00:08:44,440 --> 00:08:46,800 Speaker 1: over consumption is a massive thing, and I think it's 179 00:08:46,800 --> 00:08:48,760 Speaker 1: pretty sexy when people are kind of calling you out, 180 00:08:48,800 --> 00:08:51,960 Speaker 1: being like, Beck, you don't need twelve new tops just 181 00:08:51,960 --> 00:08:54,280 Speaker 1: because you saw them on TikTok, And like that's a 182 00:08:54,280 --> 00:08:55,920 Speaker 1: bit rich because how many times do I come on 183 00:08:55,960 --> 00:08:58,520 Speaker 1: this pot I'm like, Ah, this brand new thing that 184 00:08:58,559 --> 00:09:02,000 Speaker 1: I've bought I got on Dick. You're just like Victoria, 185 00:09:02,200 --> 00:09:05,920 Speaker 1: but I am a marketer's dream. Like you want me 186 00:09:06,360 --> 00:09:10,400 Speaker 1: in your like marketing pool because I'll buy it, Like 187 00:09:10,480 --> 00:09:15,520 Speaker 1: I'll be convinced three am. I'm like, oh, squishy Toyah. 188 00:09:14,960 --> 00:09:16,559 Speaker 4: I need this thing that I'll never be. 189 00:09:16,600 --> 00:09:18,640 Speaker 1: Uge my life. I'm going to be a better human 190 00:09:18,679 --> 00:09:21,520 Speaker 1: because of it. So I think it's a huge problem 191 00:09:21,679 --> 00:09:24,040 Speaker 1: because there are a lot of people like me. We're 192 00:09:24,080 --> 00:09:26,920 Speaker 1: also way more aware these days of who makes our 193 00:09:26,960 --> 00:09:29,320 Speaker 1: clothes and where our clothes come from and how many 194 00:09:29,320 --> 00:09:31,199 Speaker 1: where are we going to be getting from each purchase. 195 00:09:31,559 --> 00:09:34,360 Speaker 1: Recently we talked about girl math, and one of the 196 00:09:34,400 --> 00:09:37,480 Speaker 1: main things on that, I guess girl math trend was 197 00:09:37,480 --> 00:09:41,040 Speaker 1: really justifying your purchases and going, well, how many wars 198 00:09:41,080 --> 00:09:42,440 Speaker 1: am I going to get out of this? Can I 199 00:09:42,480 --> 00:09:45,160 Speaker 1: girl math this beautiful T shirt away? Like, oh, it's 200 00:09:45,160 --> 00:09:46,839 Speaker 1: one hundred dollars, but I'm definitely going to get a 201 00:09:46,920 --> 00:09:48,600 Speaker 1: hundred wars out of this, So now that T shirt 202 00:09:48,640 --> 00:09:51,720 Speaker 1: is a dollar. So obviously I don't like the concept 203 00:09:51,720 --> 00:09:54,600 Speaker 1: of girl math, but obviously we are trying harder to 204 00:09:54,800 --> 00:09:58,160 Speaker 1: justify our purchases now and after you've done an online 205 00:09:58,200 --> 00:10:00,520 Speaker 1: shopping hall, Like, let's be honest, you you might wear 206 00:10:00,559 --> 00:10:02,600 Speaker 1: an item one or two times and then think you're 207 00:10:02,640 --> 00:10:04,640 Speaker 1: doing the right thing by taking it to the op 208 00:10:04,760 --> 00:10:09,520 Speaker 1: shop because smart genius. Yes, but fifty seven percent of 209 00:10:09,520 --> 00:10:12,679 Speaker 1: our discarded clothes actually end up in landfill because they 210 00:10:12,679 --> 00:10:16,640 Speaker 1: don't get sold at the op shop. Oh that's a lot. 211 00:10:16,840 --> 00:10:20,240 Speaker 1: That's a lot. It's more than half back production of clothes. 212 00:10:20,400 --> 00:10:22,800 Speaker 1: You know, we actually did a whole episode on fast fashion, 213 00:10:22,880 --> 00:10:25,360 Speaker 1: so go back to that for obviously and even deeper 214 00:10:25,400 --> 00:10:27,040 Speaker 1: dive on that. But it's something that she's on the 215 00:10:27,040 --> 00:10:30,400 Speaker 1: money is really passionate about. But production of clothes contributes 216 00:10:30,440 --> 00:10:33,920 Speaker 1: to around eight to ten percent of the world's carbon emissions. 217 00:10:34,240 --> 00:10:37,080 Speaker 1: So by having de influencers encourage us to buy less 218 00:10:37,160 --> 00:10:40,520 Speaker 1: or shop well mindfully, it's actually helping with over consumption 219 00:10:40,880 --> 00:10:43,120 Speaker 1: and that's a good thing. That's a good thing, honestly, 220 00:10:43,480 --> 00:10:48,520 Speaker 1: pretty sexy. Back to me being absolutely influenced by everybody always. 221 00:10:48,840 --> 00:10:53,720 Speaker 1: The hashtag TikTok made Me buy It has more than 222 00:10:54,200 --> 00:11:00,200 Speaker 1: seventy one billion views. People share things they've impulse bought. Now, 223 00:11:00,200 --> 00:11:03,400 Speaker 1: I've never made a video like that. If I had 224 00:11:03,480 --> 00:11:05,880 Speaker 1: started making videos like that, i'd double those views for 225 00:11:05,920 --> 00:11:08,240 Speaker 1: them because there's just so many things that I have 226 00:11:08,320 --> 00:11:11,560 Speaker 1: been influenced to buy that's not good, that is terrible. 227 00:11:11,600 --> 00:11:14,440 Speaker 1: This is why I need the de influencers. Like I'm 228 00:11:14,480 --> 00:11:17,760 Speaker 1: all about it, So I said a few things. Another 229 00:11:17,800 --> 00:11:19,640 Speaker 1: thing that I have thought of is reviews, So you 230 00:11:19,720 --> 00:11:22,160 Speaker 1: might see influencers telling you what they wouldn't buy again, 231 00:11:22,240 --> 00:11:25,680 Speaker 1: and it's often a product that went viral on social media. 232 00:11:26,400 --> 00:11:28,480 Speaker 1: That's a money win because you get a review of 233 00:11:28,520 --> 00:11:30,960 Speaker 1: a product without ever using it or spending your money 234 00:11:30,960 --> 00:11:34,600 Speaker 1: on it. Now, making this about me again, I use 235 00:11:34,679 --> 00:11:37,080 Speaker 1: TikTok all the time to do research, like I wonder 236 00:11:37,120 --> 00:11:40,440 Speaker 1: if other people are the same as this, because you know, 237 00:11:40,960 --> 00:11:43,959 Speaker 1: it's no secret. Now I'm having a baby and I'm 238 00:11:44,000 --> 00:11:46,840 Speaker 1: looking for a pram and there are in Australia. I 239 00:11:46,880 --> 00:11:50,000 Speaker 1: did not realize this. Beck it's like a cult like 240 00:11:50,320 --> 00:11:53,440 Speaker 1: the Mummy like circuit, right, Like there are like two 241 00:11:53,480 --> 00:11:55,839 Speaker 1: prams they like and that's it. Oh, Like I didn't 242 00:11:55,840 --> 00:11:58,880 Speaker 1: realize they're really expensive, Like they're like the fancy prams 243 00:11:59,240 --> 00:12:01,560 Speaker 1: and you when you're like, are these things actually that 244 00:12:01,640 --> 00:12:03,079 Speaker 1: good or are they just expensive? 245 00:12:03,240 --> 00:12:05,520 Speaker 4: Because surely surely it's wheels. 246 00:12:05,559 --> 00:12:09,160 Speaker 1: It's a little thing exactly. You see every baby shop 247 00:12:09,160 --> 00:12:12,320 Speaker 1: and they've got like tens of tens of prams lined 248 00:12:12,400 --> 00:12:16,320 Speaker 1: up and you're like, surely anyway, So no, going on 249 00:12:16,360 --> 00:12:18,800 Speaker 1: TikTok has helped me realize I don't want either of 250 00:12:18,800 --> 00:12:22,400 Speaker 1: those prams because they might have cult status, but they 251 00:12:22,480 --> 00:12:25,360 Speaker 1: actually don't have the functionalities I want. So those reviews 252 00:12:25,360 --> 00:12:28,679 Speaker 1: have really helped and I feel like historically we went 253 00:12:28,720 --> 00:12:32,240 Speaker 1: to YouTube, but that's really long form content, whereas I 254 00:12:32,280 --> 00:12:34,840 Speaker 1: can watch like five or ten different two or three 255 00:12:34,840 --> 00:12:37,000 Speaker 1: minute videos and be like, all right, I know I 256 00:12:37,040 --> 00:12:39,280 Speaker 1: don't want that now because it's like different mums who 257 00:12:39,320 --> 00:12:41,640 Speaker 1: have done it, like whatever it is, and I'm sure 258 00:12:41,679 --> 00:12:43,560 Speaker 1: you could do that with a million different things. Prams 259 00:12:43,640 --> 00:12:45,480 Speaker 1: is just what I have been looking at at the 260 00:12:45,559 --> 00:12:48,640 Speaker 1: moment there. I don't know who I've become, Like, I'm embarrassed, 261 00:12:48,679 --> 00:12:51,200 Speaker 1: I'm scared. What is the next This is a really 262 00:12:51,240 --> 00:12:54,720 Speaker 1: slippery slope, like, am I gonna cut all my hair off? Like, 263 00:12:54,840 --> 00:12:55,400 Speaker 1: we don't know. 264 00:12:55,720 --> 00:12:57,600 Speaker 4: I think you'd legally have to. 265 00:12:57,840 --> 00:12:59,079 Speaker 1: I think I need the mum bob. 266 00:12:59,200 --> 00:13:01,360 Speaker 4: I think you'd leave have to have a mumbob. I 267 00:13:01,559 --> 00:13:04,000 Speaker 4: soon have to give birth. Maybe you could be de 268 00:13:04,240 --> 00:13:06,959 Speaker 4: influenced out of the mumbob because you have been de 269 00:13:07,120 --> 00:13:10,200 Speaker 4: influenced out of the PRAM situation. So I that seems 270 00:13:10,200 --> 00:13:13,840 Speaker 4: like a really good thing on TikTok reasons not to 271 00:13:13,840 --> 00:13:16,959 Speaker 4: cut my hair all right, Moving back to the story 272 00:13:16,960 --> 00:13:19,800 Speaker 4: that we are curating here, a recent study from Meta 273 00:13:19,880 --> 00:13:22,080 Speaker 4: so they're the people who own Instagram and Facebook. 274 00:13:22,240 --> 00:13:25,400 Speaker 1: They showed after seeing a product advertised on social media 275 00:13:25,440 --> 00:13:29,480 Speaker 1: by an influencer. Get this, eighty seven percent of people 276 00:13:29,640 --> 00:13:34,000 Speaker 1: surveyed either followed the brand on socials, visited their website, 277 00:13:34,200 --> 00:13:35,240 Speaker 1: or made a purchase. 278 00:13:35,360 --> 00:13:35,600 Speaker 2: Wow. 279 00:13:35,720 --> 00:13:36,360 Speaker 4: Very effective. 280 00:13:36,440 --> 00:13:39,400 Speaker 1: That is the power of influencing. That is why it 281 00:13:39,480 --> 00:13:42,440 Speaker 1: is so important for brands now to be dabbling in 282 00:13:42,480 --> 00:13:44,679 Speaker 1: this space. And I feel like if you go back 283 00:13:44,720 --> 00:13:47,840 Speaker 1: five or ten years, people would say influencing is dead. 284 00:13:47,880 --> 00:13:50,319 Speaker 1: It's going to be a dying like you know, marketing stream, 285 00:13:50,360 --> 00:13:52,320 Speaker 1: it's not going to stand up. I think it's just 286 00:13:52,360 --> 00:13:56,000 Speaker 1: becoming more and more lucrative. But what people are expecting 287 00:13:56,040 --> 00:13:59,520 Speaker 1: from their influencers now isn't just them to parade around 288 00:13:59,600 --> 00:14:02,120 Speaker 1: in a really cupercini, right. I feel like that was 289 00:14:02,160 --> 00:14:05,439 Speaker 1: what Instagram was ten years ago. Now they're like, we 290 00:14:05,480 --> 00:14:08,160 Speaker 1: want people with substance who have real opinions on things, 291 00:14:08,240 --> 00:14:11,600 Speaker 1: and we follow them, but they also sell product. So 292 00:14:11,760 --> 00:14:14,920 Speaker 1: I feel like now we have different expectations, but the 293 00:14:14,960 --> 00:14:19,120 Speaker 1: influencer space is not going anywhere from my perspective. So 294 00:14:19,240 --> 00:14:22,320 Speaker 1: what we've learned from Meta is basically that we need 295 00:14:22,440 --> 00:14:26,120 Speaker 1: dinny influencers, beck Like, we desperately need them, and we 296 00:14:26,240 --> 00:14:27,920 Speaker 1: need them to make sure that we're not in pols 297 00:14:27,960 --> 00:14:31,720 Speaker 1: purchasing absolutely everything we see on social media, because obviously 298 00:14:31,920 --> 00:14:32,880 Speaker 1: that's what's going on. 299 00:14:33,720 --> 00:14:35,000 Speaker 4: Yes, okay, all right. 300 00:14:35,080 --> 00:14:39,520 Speaker 1: So the third thing I've come up with is pseudo authenticity, 301 00:14:39,760 --> 00:14:45,560 Speaker 1: which is obviously meaning fake authenticity, but pseudosocial relationships come 302 00:14:45,640 --> 00:14:50,680 Speaker 1: into this as well. So when influencers are super organic 303 00:14:51,000 --> 00:14:54,560 Speaker 1: on social media and they share basically everything about their life, 304 00:14:54,720 --> 00:14:58,120 Speaker 1: you immediately go, oh, my friend beck Wait, no, they're 305 00:14:58,120 --> 00:15:00,280 Speaker 1: not my friend. I just follow them on Instagram, Like, 306 00:15:00,400 --> 00:15:03,720 Speaker 1: you create what's called a pseudosocial relationship with them, which 307 00:15:03,760 --> 00:15:08,000 Speaker 1: means you trust them inherently more than anybody else that 308 00:15:08,080 --> 00:15:12,240 Speaker 1: you see online. Obviously, this is where it's not coming 309 00:15:12,280 --> 00:15:15,400 Speaker 1: from a good place because what you have created. It's 310 00:15:15,440 --> 00:15:17,040 Speaker 1: like when I don't know if you've done this back, 311 00:15:17,040 --> 00:15:19,920 Speaker 1: but like, you download a dating app. This hasn't happened 312 00:15:19,960 --> 00:15:22,120 Speaker 1: to me in ten plus years, don't worry. You download 313 00:15:22,160 --> 00:15:24,680 Speaker 1: a dating app and then you start talking to someone 314 00:15:24,680 --> 00:15:27,320 Speaker 1: and you're like, this person is the one, Like they 315 00:15:27,360 --> 00:15:30,080 Speaker 1: are so nice because you know what you've done. You've 316 00:15:30,080 --> 00:15:32,440 Speaker 1: taken their words and you've put your own tone on 317 00:15:32,480 --> 00:15:35,800 Speaker 1: top of it, and so you've decided what tone that's 318 00:15:35,840 --> 00:15:38,000 Speaker 1: coming from like if they say, oh, I'm having a 319 00:15:38,000 --> 00:15:40,640 Speaker 1: good day, You're like, oh my gosh, that's so nice 320 00:15:40,640 --> 00:15:42,800 Speaker 1: of him to say that I was having a good day. 321 00:15:43,240 --> 00:15:46,400 Speaker 1: Like you've just decided in your head what the meaning 322 00:15:46,560 --> 00:15:50,160 Speaker 1: of all these things are? Yes, And that's really dangerous. 323 00:15:50,160 --> 00:15:52,600 Speaker 1: It's a slippery slope because you trust them even more. 324 00:15:52,760 --> 00:15:54,200 Speaker 1: Then you know what the worst part is You then 325 00:15:54,240 --> 00:15:55,880 Speaker 1: go on a date and you're like, who is this 326 00:15:56,040 --> 00:16:00,680 Speaker 1: I are? So obviously that pseudo social situation means that 327 00:16:00,680 --> 00:16:03,720 Speaker 1: you're more likely to jump on the bandwagon without questioning 328 00:16:03,760 --> 00:16:06,320 Speaker 1: it too much. But the other thing with this, Beck 329 00:16:06,600 --> 00:16:09,480 Speaker 1: is pseudo authenticity. So I said, you've got this pseudo 330 00:16:09,560 --> 00:16:12,800 Speaker 1: relationship with your influencer, and that makes sense. But then 331 00:16:12,880 --> 00:16:17,360 Speaker 1: pseudo authenticity because do you know what marketing departments in 332 00:16:17,520 --> 00:16:20,600 Speaker 1: big retail companies, they spend millions each year. They know 333 00:16:20,720 --> 00:16:24,120 Speaker 1: about this de influencing like trend or whatever we're going 334 00:16:24,200 --> 00:16:28,920 Speaker 1: to call it, And essentially it might actually be marketing 335 00:16:28,960 --> 00:16:31,840 Speaker 1: companies going, hey, Beck, we went you to make a 336 00:16:31,920 --> 00:16:34,440 Speaker 1: video about why you wouldn't buy this product and then 337 00:16:34,480 --> 00:16:38,520 Speaker 1: recommend our product as a as a good alternative. Right, 338 00:16:38,840 --> 00:16:41,240 Speaker 1: So instead it could actually be a brand jumping on 339 00:16:41,280 --> 00:16:44,240 Speaker 1: the trend of de influencing by masking something as de 340 00:16:44,360 --> 00:16:47,240 Speaker 1: influencing when actually it's not so. For example, they might 341 00:16:47,240 --> 00:16:49,680 Speaker 1: tell you not to buy certain products, as I explained before, 342 00:16:49,760 --> 00:16:51,800 Speaker 1: but then go, oh, why don't you buy ours instead? 343 00:16:51,880 --> 00:16:55,640 Speaker 1: Ha ha ha way better. So similarly, they might hire 344 00:16:55,680 --> 00:16:59,400 Speaker 1: someone with a social media following to do that for them, 345 00:16:59,800 --> 00:17:01,960 Speaker 1: Like they might hire me or someone and be like, hey, 346 00:17:02,080 --> 00:17:04,240 Speaker 1: and I never would accept this. Let's be honest, I'm 347 00:17:04,400 --> 00:17:06,080 Speaker 1: such a pest. No one wants to work with me. 348 00:17:06,160 --> 00:17:10,040 Speaker 1: It makes sense. But they might hire someone like me 349 00:17:10,119 --> 00:17:12,040 Speaker 1: and go of a like, this is the style of 350 00:17:12,200 --> 00:17:14,720 Speaker 1: video that we would like you to make, because the 351 00:17:14,760 --> 00:17:17,240 Speaker 1: way content happens is they don't just go all right, well, 352 00:17:17,320 --> 00:17:20,240 Speaker 1: let's pretend it's coffee. They don't just send you the coffee, Beck, 353 00:17:20,640 --> 00:17:22,720 Speaker 1: and they go all right, here have this coffee. Sell 354 00:17:22,720 --> 00:17:24,920 Speaker 1: it to your audience. They go, hey, Beck, a few 355 00:17:24,920 --> 00:17:26,960 Speaker 1: weeks before the video comes out, we're going to send 356 00:17:26,960 --> 00:17:29,040 Speaker 1: you the coffee. Here's a brief. This is kind of 357 00:17:29,040 --> 00:17:31,080 Speaker 1: the video we want you to make. Here are all 358 00:17:31,119 --> 00:17:33,679 Speaker 1: the additional points that we need you to hit in 359 00:17:33,760 --> 00:17:36,400 Speaker 1: this video. So could you talk about it's color? Could 360 00:17:36,400 --> 00:17:38,080 Speaker 1: you talk about the cup it comes in and how 361 00:17:38,119 --> 00:17:40,159 Speaker 1: comfy the cup is to hold. Could you, you know, 362 00:17:40,280 --> 00:17:42,600 Speaker 1: do all these other things. Then I would make my 363 00:17:42,720 --> 00:17:45,000 Speaker 1: video and I would send it back and be like, hey, Beck, 364 00:17:45,040 --> 00:17:46,800 Speaker 1: he's the video that I made. Do you like it? 365 00:17:46,840 --> 00:17:48,719 Speaker 1: They may go, oh, cut out this bit in this bit, 366 00:17:48,760 --> 00:17:51,040 Speaker 1: and can you do a voiceover of this? Also, can 367 00:17:51,080 --> 00:17:54,120 Speaker 1: you make the caption of this content this? You go, yeah, 368 00:17:54,200 --> 00:17:55,960 Speaker 1: no worries, and then they select a date that it 369 00:17:56,000 --> 00:17:58,800 Speaker 1: goes live on your platform. So it might feel super authentic. 370 00:17:59,119 --> 00:18:03,040 Speaker 1: And if you're working with genuine, super authentic I guess influencers, 371 00:18:03,080 --> 00:18:05,320 Speaker 1: they might go, n don't like your brief, get that 372 00:18:05,400 --> 00:18:08,840 Speaker 1: in the bin like it's a grace. Though that is 373 00:18:08,920 --> 00:18:12,080 Speaker 1: not available to many because if you're in a situation 374 00:18:12,160 --> 00:18:14,600 Speaker 1: where you're a full time influencer and is your full 375 00:18:14,640 --> 00:18:17,840 Speaker 1: time income. If someone comes to you and says, hey, 376 00:18:17,840 --> 00:18:20,000 Speaker 1: Beck will give you three thousand dollars to make a video, 377 00:18:20,359 --> 00:18:22,680 Speaker 1: are you gonna then argue with them over the scripting? 378 00:18:22,920 --> 00:18:23,399 Speaker 4: Probably not. 379 00:18:23,760 --> 00:18:26,879 Speaker 1: Yeah, So I think it's really important to remember that 380 00:18:27,800 --> 00:18:30,000 Speaker 1: these things do happen and how it works, and maybe 381 00:18:30,119 --> 00:18:32,119 Speaker 1: we'll do a whole episode. I think people would be 382 00:18:32,160 --> 00:18:35,560 Speaker 1: so pervy how to influencers make money. Like, I'll just 383 00:18:35,560 --> 00:18:37,040 Speaker 1: break it down and be like, all right, here's my 384 00:18:37,119 --> 00:18:39,679 Speaker 1: media kit. Here's what we do. Here's how it works. 385 00:18:39,720 --> 00:18:42,080 Speaker 1: This is what you know on average and influencer charges 386 00:18:42,080 --> 00:18:44,440 Speaker 1: for an Instagram post if they have this many followers. 387 00:18:44,480 --> 00:18:46,679 Speaker 1: Here's what they charge for a video. Here's what they 388 00:18:46,720 --> 00:18:49,320 Speaker 1: charge for a TikTok. This is the process, so that 389 00:18:49,480 --> 00:18:52,240 Speaker 1: you kind of understand the background of that, because I 390 00:18:52,280 --> 00:18:54,760 Speaker 1: think it's important for you to be completely across it. 391 00:18:54,800 --> 00:18:56,919 Speaker 1: And that's probably why, going back to the start of 392 00:18:56,920 --> 00:19:00,960 Speaker 1: this episode, I'm so aggressively passionate about disclosure. Yeah, because 393 00:19:01,000 --> 00:19:02,439 Speaker 1: I'm like, if I've been gifted it, you will know 394 00:19:02,520 --> 00:19:04,639 Speaker 1: I've been gifted it. And the amount of times I 395 00:19:04,720 --> 00:19:06,560 Speaker 1: post something that people are like, oh, you didn't say 396 00:19:06,560 --> 00:19:08,480 Speaker 1: that was gifted, I'm like, no, no, no, that's because 397 00:19:08,480 --> 00:19:10,520 Speaker 1: I bought it with my cold hard cash, Like I 398 00:19:10,640 --> 00:19:14,400 Speaker 1: bought that myself. So sometimes you'll actually see my posts 399 00:19:14,520 --> 00:19:17,320 Speaker 1: not sponsored, just good because I want to share it. Yeah, 400 00:19:17,320 --> 00:19:19,520 Speaker 1: because I'm like, I love this. I have ADHD, I 401 00:19:19,560 --> 00:19:22,000 Speaker 1: live on the internet and I'm a psycho, Like it's 402 00:19:22,040 --> 00:19:25,360 Speaker 1: really fun. But I think it's so important to understand 403 00:19:26,119 --> 00:19:29,720 Speaker 1: why things are done how they're done, And it feels 404 00:19:29,800 --> 00:19:33,800 Speaker 1: a little bit reminiscent this whole. I guess pseudo authenticity 405 00:19:34,080 --> 00:19:37,439 Speaker 1: of that green washing episode we did recently or not recently. 406 00:19:37,520 --> 00:19:39,440 Speaker 1: It feels recently, but it would have been twelve months 407 00:19:39,440 --> 00:19:43,480 Speaker 1: ago about the investment world, about how they greenwash you know, 408 00:19:43,680 --> 00:19:46,119 Speaker 1: their product to make it a little bit more attractive 409 00:19:46,160 --> 00:19:48,160 Speaker 1: to you so that you think it fits your ethics 410 00:19:48,160 --> 00:19:50,639 Speaker 1: and values. And I think we'll actually start to see 411 00:19:50,800 --> 00:19:53,960 Speaker 1: a rise in pseudo authentic posts of this kind, which 412 00:19:54,000 --> 00:19:55,760 Speaker 1: is why we have to be so careful about being 413 00:19:55,760 --> 00:19:56,960 Speaker 1: able to identify them. 414 00:19:57,440 --> 00:20:02,520 Speaker 4: Okay, complex, complex, but her be right, like, who doesn't 415 00:20:02,560 --> 00:20:04,560 Speaker 4: want to know what the influence is making? Yeah, this 416 00:20:04,680 --> 00:20:07,080 Speaker 4: is juicy. I'm loving this episode. I think let's go 417 00:20:07,160 --> 00:20:08,720 Speaker 4: to a quick break and when we come back, we'll 418 00:20:08,720 --> 00:20:15,080 Speaker 4: talk about if we can or cannot trust d influencers. BB. 419 00:20:19,880 --> 00:20:22,280 Speaker 4: We are back, and you do get me on board. 420 00:20:22,280 --> 00:20:23,720 Speaker 4: In the first half, they're. 421 00:20:23,680 --> 00:20:25,439 Speaker 1: Lad because you said I'm not sure we need this, 422 00:20:25,520 --> 00:20:27,600 Speaker 1: and I was like, sit down, Becker Roe, we do. 423 00:20:27,800 --> 00:20:30,040 Speaker 4: I think we do. But also then you mentioned that 424 00:20:30,160 --> 00:20:33,879 Speaker 4: some de influencers are being told to de influence so 425 00:20:33,880 --> 00:20:36,600 Speaker 4: that they can, So how do we know? Like, how 426 00:20:36,640 --> 00:20:37,040 Speaker 4: do we know? 427 00:20:37,320 --> 00:20:40,560 Speaker 1: Well, because earlier we learned the stats that quote TikTok 428 00:20:40,600 --> 00:20:43,760 Speaker 1: made me buy it has over seventy one billion views. 429 00:20:43,800 --> 00:20:47,280 Speaker 1: Like obviously the marketing companies they're going to spend some 430 00:20:47,320 --> 00:20:50,199 Speaker 1: money on understanding these trends and if they realize that 431 00:20:50,280 --> 00:20:51,920 Speaker 1: de influencing is a good one, and they're going to 432 00:20:51,960 --> 00:20:53,920 Speaker 1: be like, how do we integrate this strategy into our 433 00:20:53,920 --> 00:20:57,119 Speaker 1: marketing plan? Like have you seen how many businesses are 434 00:20:57,160 --> 00:21:00,600 Speaker 1: now on TikTok actually creating funny content? Actually, do you 435 00:21:00,600 --> 00:21:03,480 Speaker 1: know who my favorite person to follow or favorite? Is 436 00:21:03,520 --> 00:21:05,399 Speaker 1: it a group or a company? You'll be able to 437 00:21:05,400 --> 00:21:08,880 Speaker 1: tell me in a hot second. I love following New 438 00:21:08,880 --> 00:21:13,760 Speaker 1: South Wales police on TikTok. Oh following Oh my gosh, 439 00:21:13,800 --> 00:21:16,280 Speaker 1: they're the best. They are savage day. I'll show you 440 00:21:16,359 --> 00:21:19,400 Speaker 1: more videos later. But we do need to talk about 441 00:21:19,400 --> 00:21:22,280 Speaker 1: whether we can trust d influencers or not. Yes, I 442 00:21:22,280 --> 00:21:26,399 Speaker 1: mean I don't think de influencing is that different to influencing. 443 00:21:26,440 --> 00:21:29,720 Speaker 1: They're still trying to sway your purchase decisions. I guess 444 00:21:29,880 --> 00:21:32,240 Speaker 1: take the same care as you would when you consume 445 00:21:32,320 --> 00:21:37,040 Speaker 1: any type of influencer content. Importantly ask yourself the question 446 00:21:37,200 --> 00:21:39,879 Speaker 1: does it feel authentic? Are you feeling the need to 447 00:21:39,920 --> 00:21:42,919 Speaker 1: impulse purchase something because of this video? Or if they 448 00:21:42,960 --> 00:21:46,480 Speaker 1: actually just like absolutely sacrifice to product and then you're like, 449 00:21:46,520 --> 00:21:48,000 Speaker 1: where do I go from here? And you don't know, 450 00:21:48,119 --> 00:21:51,520 Speaker 1: they're probably genuinely being a dear influencer in that situation 451 00:21:51,920 --> 00:21:54,680 Speaker 1: if they've not given an alternative. And then people online 452 00:21:54,720 --> 00:21:58,520 Speaker 1: are holding brands accountable nowadays, which I think is important, yes, 453 00:21:58,760 --> 00:22:01,280 Speaker 1: and can spread the world to the masses. It's giving 454 00:22:01,359 --> 00:22:04,720 Speaker 1: consumers back the power. I think, like, how many times 455 00:22:04,720 --> 00:22:06,440 Speaker 1: have you seen videos pop up on your feed where 456 00:22:06,440 --> 00:22:09,520 Speaker 1: they're like, Hey, here's some terrible customer service I got 457 00:22:09,560 --> 00:22:12,280 Speaker 1: from a brand. Here are all the email replies that 458 00:22:12,400 --> 00:22:14,480 Speaker 1: I got and I'm still not happy. So I'm making 459 00:22:14,520 --> 00:22:17,320 Speaker 1: a TikTok and you just go far out Brussels Sprout 460 00:22:17,400 --> 00:22:21,119 Speaker 1: like this is going wild. It also really allows you 461 00:22:21,200 --> 00:22:24,119 Speaker 1: to reconsider an impulse purchase. How many times on this 462 00:22:24,200 --> 00:22:28,760 Speaker 1: podcast Beck maybe with the original de influences us, you're me, 463 00:22:29,200 --> 00:22:31,280 Speaker 1: how many times have I said put twenty four hours 464 00:22:31,280 --> 00:22:34,320 Speaker 1: between when you're spending, Like you don't like that, we 465 00:22:34,359 --> 00:22:37,360 Speaker 1: don't have to say no, we just go how about tomorrow. 466 00:22:37,680 --> 00:22:40,800 Speaker 1: So put some time between the purchase that you're making 467 00:22:41,160 --> 00:22:44,040 Speaker 1: and allow yourself to reconsider an impulse purchase. Obviously, if 468 00:22:44,080 --> 00:22:45,840 Speaker 1: you listen to the first half of this episode, no 469 00:22:45,920 --> 00:22:49,080 Speaker 1: you didn't. I'm definitely someone who puts twenty four hours 470 00:22:49,119 --> 00:22:52,920 Speaker 1: between me and my spending. But it may make scrolling 471 00:22:52,920 --> 00:22:56,000 Speaker 1: on your phone a much cheaper experience. If eighty seven 472 00:22:56,080 --> 00:22:59,359 Speaker 1: percent of people start following a round on socials or 473 00:22:59,400 --> 00:23:02,200 Speaker 1: visit the webs, all make a purchase, the mindless act 474 00:23:02,240 --> 00:23:05,639 Speaker 1: of scrolling and watching videos actually becomes a really expensive habit. 475 00:23:06,200 --> 00:23:08,560 Speaker 1: AP's free, but how much is it costing you? 476 00:23:08,640 --> 00:23:10,280 Speaker 4: Oh, that's a good way to frame it. 477 00:23:10,440 --> 00:23:15,240 Speaker 1: Deinfluencing in its truest form helps break up the content 478 00:23:15,320 --> 00:23:18,240 Speaker 1: getting you to impulse by And importantly, I don't think 479 00:23:18,240 --> 00:23:20,800 Speaker 1: that you should feel guilty if you impulse purchase from 480 00:23:20,880 --> 00:23:23,440 Speaker 1: time to time. It's not your fault. Sometimes we really 481 00:23:23,480 --> 00:23:27,119 Speaker 1: do need that weird cat brush. Exactly how many random 482 00:23:27,119 --> 00:23:30,600 Speaker 1: things I've purchased and they actually spark joy in my life. 483 00:23:30,800 --> 00:23:31,960 Speaker 1: It's terrifying. 484 00:23:32,119 --> 00:23:34,400 Speaker 4: My friend brought me this little duck that you push 485 00:23:34,440 --> 00:23:36,760 Speaker 4: its head down, it brings you a toothpick, and it's 486 00:23:36,760 --> 00:23:37,439 Speaker 4: the best thing. 487 00:23:37,320 --> 00:23:40,200 Speaker 1: That I actually bought you something from TikTok the other day, 488 00:23:40,200 --> 00:23:42,200 Speaker 1: and I've given jess her one, but I haven't given 489 00:23:42,240 --> 00:23:44,240 Speaker 1: you yours, and I meant to bring it in today. 490 00:23:44,600 --> 00:23:47,639 Speaker 1: But yeah, that was a TikTok purchase. But I know 491 00:23:47,680 --> 00:23:48,399 Speaker 1: you're gonna love it. 492 00:23:48,480 --> 00:23:50,520 Speaker 4: I'm really really excited. Thank you so much. You don't 493 00:23:50,520 --> 00:23:52,720 Speaker 4: even know what it is, but I know I'm gonna 494 00:23:52,720 --> 00:23:55,359 Speaker 4: love it whatever it is. As someone with a social 495 00:23:55,440 --> 00:23:57,919 Speaker 4: media following and you have a level of influence, do 496 00:23:57,960 --> 00:24:01,080 Speaker 4: you think this new trend kind of undermines the role 497 00:24:01,119 --> 00:24:02,000 Speaker 4: of an influencer. 498 00:24:02,160 --> 00:24:04,320 Speaker 1: No, I think it holds it more accountable. Yeah, at 499 00:24:04,359 --> 00:24:07,080 Speaker 1: the end of the day, like, I think content should 500 00:24:07,119 --> 00:24:09,800 Speaker 1: be organic. I feel very uncomfortable with the idea that 501 00:24:09,840 --> 00:24:13,479 Speaker 1: people exist solely on social media to sell products. Yea, 502 00:24:13,720 --> 00:24:16,320 Speaker 1: And that comes from the very entitled position of not 503 00:24:16,440 --> 00:24:19,760 Speaker 1: being in that position as a quote influencer. Like I 504 00:24:19,840 --> 00:24:22,720 Speaker 1: hate the term influencer, Like it makes me so ick. 505 00:24:23,040 --> 00:24:24,480 Speaker 1: Like if people like, what do you do for work? 506 00:24:24,560 --> 00:24:26,639 Speaker 1: Honest to god, I'll always be like, oh, I just 507 00:24:26,680 --> 00:24:29,639 Speaker 1: work in finance. I don't want to talk about it. 508 00:24:29,640 --> 00:24:31,399 Speaker 1: It's so weird. And then when you do follow me 509 00:24:31,440 --> 00:24:33,080 Speaker 1: and you actually know me. Please don't bring up the 510 00:24:33,160 --> 00:24:36,840 Speaker 1: videos that I post on Internet, like, oh so awkward. 511 00:24:37,000 --> 00:24:38,520 Speaker 1: They're like, oh, I saw that video you did for 512 00:24:38,600 --> 00:24:40,000 Speaker 1: Nivia the other day, and I'm like, yeah, it was 513 00:24:40,000 --> 00:24:41,520 Speaker 1: a really good video. But now can we just talk 514 00:24:41,560 --> 00:24:43,320 Speaker 1: about how I put my skincare on? Because I do 515 00:24:43,440 --> 00:24:45,120 Speaker 1: like that product, but now it feels weird that we're 516 00:24:45,119 --> 00:24:45,840 Speaker 1: talking about it. 517 00:24:46,119 --> 00:24:49,200 Speaker 4: I can't imagine what that feels like. But hey, listen, 518 00:24:49,280 --> 00:24:50,000 Speaker 4: you'll get that linked. 519 00:24:50,160 --> 00:24:55,639 Speaker 1: Oh I want all your unsolicited recommendations, like do you 520 00:24:55,680 --> 00:24:59,200 Speaker 1: know why Friday Drinks bex Broke tips goes off because 521 00:24:59,240 --> 00:25:01,879 Speaker 1: everybody wants you advice. They're like, oh, Beck, this is 522 00:25:01,920 --> 00:25:03,040 Speaker 1: a legit tip. 523 00:25:03,160 --> 00:25:05,680 Speaker 4: That is so nice. It all. Mostly I'm not saying 524 00:25:05,680 --> 00:25:08,200 Speaker 4: that people are write in but my ones are usually useless. 525 00:25:08,200 --> 00:25:09,280 Speaker 4: But I'm very, very crazy. 526 00:25:09,320 --> 00:25:09,600 Speaker 1: They're not. 527 00:25:09,640 --> 00:25:10,480 Speaker 4: You've taught me a lot. 528 00:25:10,560 --> 00:25:11,280 Speaker 1: You've taught me a lot. 529 00:25:11,320 --> 00:25:14,160 Speaker 4: That's nice. So V At the end of the day, 530 00:25:14,320 --> 00:25:17,040 Speaker 4: what would you like people to take away from this episode? 531 00:25:17,160 --> 00:25:21,320 Speaker 1: Impulse purchasing can happen anywhere, not just on social media. 532 00:25:21,400 --> 00:25:23,680 Speaker 1: Like the other day, I nearly bought an inflatable spar 533 00:25:23,800 --> 00:25:26,440 Speaker 1: from Bunnings because it was right there on the way out. 534 00:25:26,520 --> 00:25:28,520 Speaker 1: I didn't buy it, though, so that's pretty good for me. 535 00:25:28,640 --> 00:25:30,439 Speaker 1: I'm proud of you, thank you, But I will be 536 00:25:30,480 --> 00:25:32,680 Speaker 1: buying an inflatable spir at some point. It just feels 537 00:25:32,760 --> 00:25:34,760 Speaker 1: like something I need in my life. You need it, Yeah, 538 00:25:34,760 --> 00:25:36,800 Speaker 1: you totally. I'm over and going my inflatable spa. I 539 00:25:37,040 --> 00:25:37,360 Speaker 1: got it. 540 00:25:37,520 --> 00:25:40,639 Speaker 4: Not proud, Actually, I'm disappointed that you didn't buy smart. 541 00:25:40,920 --> 00:25:43,119 Speaker 1: I wanted to do more research. If I'm being honest. 542 00:25:43,200 --> 00:25:45,240 Speaker 4: Oh okay, then proud again, Thank. 543 00:25:45,080 --> 00:25:47,960 Speaker 1: You, thank you. But I think we all should be 544 00:25:48,000 --> 00:25:51,000 Speaker 1: taking a moment before making any type of purchase anyway, 545 00:25:51,280 --> 00:25:54,280 Speaker 1: and obviously putting twenty four hours between you and your 546 00:25:54,320 --> 00:25:56,679 Speaker 1: spending and consider if you actually need it. Stick to 547 00:25:56,720 --> 00:25:59,800 Speaker 1: your budget. That's really sexy. Sometimes it doesn't feel that way, 548 00:25:59,800 --> 00:26:03,879 Speaker 1: but I promise budgeting is sexy, and don't punish yourself 549 00:26:03,920 --> 00:26:05,520 Speaker 1: too much if you actually do do it. 550 00:26:05,880 --> 00:26:06,720 Speaker 4: Yeap, who cares? 551 00:26:06,840 --> 00:26:10,639 Speaker 1: Move on? Yep, Absolutely no point sacrificing ourselves right now 552 00:26:10,720 --> 00:26:13,840 Speaker 1: when it was a mistake we made. Ages go doesn't matter. 553 00:26:14,080 --> 00:26:16,919 Speaker 1: So I think just being aware of the world as 554 00:26:16,960 --> 00:26:19,480 Speaker 1: well is quite important. So like the people we follow 555 00:26:19,520 --> 00:26:21,840 Speaker 1: online do influence the way that we think and feel 556 00:26:21,840 --> 00:26:23,640 Speaker 1: and act and behave, And I think that it's really 557 00:26:23,680 --> 00:26:26,639 Speaker 1: important to reflect on that and go, well, other people 558 00:26:26,680 --> 00:26:29,639 Speaker 1: I'm following actually adding value? Or every time I go 559 00:26:29,720 --> 00:26:32,000 Speaker 1: on social media, do I feel a little bit trash 560 00:26:32,000 --> 00:26:34,600 Speaker 1: about the decisions that I'm making? Like at that point, 561 00:26:34,680 --> 00:26:37,680 Speaker 1: I go, it's probably time to unfollow, Like you don't 562 00:26:37,760 --> 00:26:41,639 Speaker 1: necessarily need to be following someone all the time, Like 563 00:26:41,680 --> 00:26:44,440 Speaker 1: they might have changed their content and you now don't 564 00:26:44,520 --> 00:26:47,159 Speaker 1: like it anymore. They might have gone too commercial. Like, 565 00:26:47,400 --> 00:26:50,560 Speaker 1: don't feel bad if you unfollow someone, because I think 566 00:26:50,600 --> 00:26:52,919 Speaker 1: making sure that your feeds are really authentic to you 567 00:26:53,080 --> 00:26:55,600 Speaker 1: is also really important because how many times do we 568 00:26:55,600 --> 00:26:57,960 Speaker 1: get swept up in peer pressure go, oh my gosh, 569 00:26:57,960 --> 00:27:01,840 Speaker 1: I must eed the iPhone fifteen, I must everybody else 570 00:27:01,920 --> 00:27:04,719 Speaker 1: just getting it. I don't need it. My phone works 571 00:27:04,800 --> 00:27:06,880 Speaker 1: ten out ten. Yeah, so I think it's just really 572 00:27:06,920 --> 00:27:10,000 Speaker 1: important to take a moment. Again, don't punish yourself if 573 00:27:10,000 --> 00:27:11,200 Speaker 1: you're doing it, it doesn't matter. 574 00:27:11,720 --> 00:27:13,639 Speaker 4: Yeah, I agree with that, great advice for you. I 575 00:27:13,640 --> 00:27:14,760 Speaker 4: think it's a really good place to leave it. 576 00:27:14,960 --> 00:27:16,880 Speaker 1: I think it's the best place to leave it. Let's go. 577 00:27:17,040 --> 00:27:18,960 Speaker 1: I hope you guys have the best weekend. We'll see 578 00:27:18,960 --> 00:27:20,920 Speaker 1: you on Friday for a Friday drinks, but till then, 579 00:27:21,320 --> 00:27:27,720 Speaker 1: love you, Bye, bye, guys. 580 00:27:29,200 --> 00:27:31,720 Speaker 5: The advice shared on She's on the Money is general 581 00:27:31,800 --> 00:27:35,639 Speaker 5: in nature and does not consider your individual circumstances. She's 582 00:27:35,680 --> 00:27:39,159 Speaker 5: on the Money exists purely for educational purposes and should 583 00:27:39,160 --> 00:27:42,360 Speaker 5: not be relied upon to make an investment or financial decision. 584 00:27:42,720 --> 00:27:45,200 Speaker 1: If you do choose to buy a financial product. 585 00:27:45,000 --> 00:27:49,000 Speaker 5: Read the PDS TMD and obtain appropriate financial advice tailored 586 00:27:49,000 --> 00:27:52,480 Speaker 5: towards your needs. Victoria Divine and She's on the Money 587 00:27:52,520 --> 00:27:57,440 Speaker 5: are authorized representatives of money sirper Pty Ltd ABN three 588 00:27:57,520 --> 00:28:00,760 Speaker 5: two one is six four nine two seven zero eight 589 00:28:01,040 --> 00:28:08,479 Speaker 5: a f s L four five one two eight nine