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Speaker 1: I would like to acknowledge the traditional owners of the

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Speaker 1: land on which this episode is being recorded, the Komboo

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Speaker 1: Marry people. We pay our respects to elders past, present

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Speaker 1: and emerging and extend that respect to all Aboriginal and

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Speaker 1: Torres Strait Islander peoples. Today I'm your host, Georgie Stevenson,

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Speaker 1: and this is the Rise and Conquer Podcast. This is

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Speaker 1: the podcast where which have mindset, self development and becoming

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Speaker 1: your higher self mix soon with a lot of laughs,

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Speaker 1: plus behind the scenes of my life running two businesses

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Speaker 1: and being among Think of us as the perfect combo

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Speaker 1: of brunch with your besties mixed with self development. No

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Speaker 1: matter where you are in your journey, We're here to

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Speaker 1: help you be curious, pull yourself out and embrace radical

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Speaker 1: self awareness.

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Speaker 2: If you're ready to get into the.

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Speaker 1: Driver's seat of your own life and stop letting life

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Speaker 1: pass you by, then you're in the right place. Hello

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Speaker 1: and welcome back to the Rise and Conquer Podcast. Today

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Speaker 1: we have an incredible interview with the founder of TBH Skincare,

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Speaker 1: Rachel Wild. For those who don't know, TBH Skincare is

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Speaker 1: an Australian brand that has grown exponentially in the last

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Speaker 1: twelve months, Rachel and her team have gone from picking

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Speaker 1: and packing orders just twelve months ago to now being

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Speaker 1: stocked in Priceline and Calls. Today, we are going inside

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Speaker 1: her brain on how this all happened, and of course

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Speaker 1: getting some tips on her top skincare tips and tricks.

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Speaker 1: She shares her skin journey and answers some of the

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Speaker 1: most skincare questions like where you should start with our routines,

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Speaker 1: what to do if you have acne prone skin, should

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Speaker 1: we be cleansing twice a day, and touches on some

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Speaker 1: buzzword ingredients that have been taking the industry by storm,

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Speaker 1: like carolonic acid. We also discuss her journey as a

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Speaker 1: business owner, how she pitched herself to CEO of the

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Speaker 1: medical company to license the formulation at just age twenty two,

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Speaker 1: to now having her product stocked in Priceline and Calls.

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Speaker 1: But before we get into it, guys, we just have

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Speaker 1: a bit of announcement about some changes coming to the

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Speaker 1: potty and some exciting things we are planning. So we

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Speaker 1: will be taking the podcast episodes down from two to

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Speaker 1: one per week. We won't leave you hanging so quickly.

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Speaker 1: We do have some special episodes coming out on Saturday

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Speaker 1: for eleven eleven because we love some angel numbers and

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Speaker 1: it's got a fun little bonus to it. But we

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Speaker 1: just wanted to keep you updated and let you know,

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Speaker 1: but do not worry, because.

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Speaker 2: It'll be worth it.

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Speaker 1: It'll be worth it, and there's so much goodness coming

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Speaker 1: for our R and C community, especially next to you

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Speaker 1: a tea. Would you like to tell us your weekly recommendation?

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Speaker 3: Yes, I it's a book I've been reading called Good

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Speaker 3: Material by Dolly Olderton. I actually think it's out this week.

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Speaker 3: But it is actually written from a guy's perspective who's

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Speaker 3: going through a breakup and he's really upset about it.

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Speaker 3: So it's just like a really lighthearted fiction book that

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Speaker 3: I've been reading before bed. Nothing too intense. It's just

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Speaker 3: a bit of fun. So that's my wreck.

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Speaker 4: I love that for you.

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Speaker 2: Yeah, what about you? What's your recommendation?

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Speaker 1: I have been really into this app called think up ooh,

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Speaker 1: and basically what you can do is record affirmations, so

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Speaker 1: you can record like your own affirmations and then it

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Speaker 1: loops it into like a meditation.

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Speaker 2: Oh my god. Yeah, so you do have to like.

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Speaker 1: Buy the pro version for it to be any good,

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Speaker 1: because I did the free version and it just wasn't

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Speaker 1: cunning it for me, and I have just been very

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Speaker 1: intentional with the affirmations I've been writing and I've been

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Speaker 1: playing them every single day and it's just been like

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Speaker 1: a really like only ten minutes I said a timer.

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Speaker 1: It has just been a really good like mood enhancer

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Speaker 1: and something I really like. And I think it has

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Speaker 1: a different impact it being your voice and how you

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Speaker 1: would say something rather than like a generic affirmation.

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Speaker 3: Like your own language almost yeah.

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Speaker 1: And something like rather than like I am strong. It's

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Speaker 1: like very minor, very specific to me and like what

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Speaker 1: I'm currently going through. So they're like a little bit longer,

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Speaker 1: but I just feel like it's exactly what I need

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Speaker 1: right now and it's like a cool little tool and anytime,

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Speaker 1: like I'll play it on the way home from work

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Speaker 1: just to get like a nice.

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Speaker 4: Vibe and stuff like that.

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Speaker 2: And yeah, it's been really good high res such a

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Speaker 2: good wreck. All right, Shall we get into the episode?

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Speaker 1: Yes, Rachel, welcome to the Rise and Conquer Podcast. Thank

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Speaker 1: you so much for joining us. I know you even

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Speaker 1: flew in today, so.

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Speaker 2: We feel very special. Thank you for having me so

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Speaker 2: good to be here.

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Speaker 1: So I'm so excited to get into your journey and

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Speaker 1: talk about all things skin business personal.

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Speaker 4: We actually got our RNC community.

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Speaker 1: To join in on these questions, so we're going to

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Speaker 1: get into it all.

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Speaker 2: But first of all, do you want.

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Speaker 1: To just give a bit of an intro of who

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Speaker 1: you are and what you do.

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Speaker 4: In your own words?

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Speaker 2: Yes, I'm Rachel.

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Speaker 5: I'm twenty seven year old Sydney cider, and I co

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Speaker 5: founded a brand called TVAH skin Care about three and

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Speaker 5: a half years ago now, so my background was in

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Speaker 5: marketing and I essentially have been working on that brand

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Speaker 5: for the last yeah, three and a half years now,

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Speaker 5: so it's an acne brand. We are best known for

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Speaker 5: our acne hagspot treatment, which is a patented treatment for

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Speaker 5: breakouts clinically tried against Sally silic acid and bezel peroxide.

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Speaker 5: And we are recently stopped in Priceline as of six

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Speaker 5: months ago, and just about to enter into another retailer

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Speaker 5: as well.

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Speaker 2: Which we'll get into.

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Speaker 1: We have the inside scoop for you guys. First of all, congratulations,

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Speaker 1: Like I just want to say, you know, coming from

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Speaker 1: understanding how hard it is to first of all, not

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Speaker 1: only like create a good product, but create a business

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Speaker 1: and like all the logistical parts and everything like that.

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Speaker 4: You should be so proud.

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Speaker 2: Thank you, thanks you. No, it's not easy.

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Speaker 5: It's definitely been like a wild ride, but very grateful

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Speaker 5: to be here.

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Speaker 2: Now, well, let's.

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Speaker 1: Get straight into it. So I kind of want to

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Speaker 1: know a little bit more about your skincare journey because

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Speaker 1: I know you've you've got an incredible Could you tell

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Speaker 1: us about that.

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Speaker 5: Yes, I've had a large battle with my skin over

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Speaker 5: the years. So I think it all started at about

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Speaker 5: the age of thirteen, as it probably does for a

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Speaker 5: lot of people, where I went into puberty and started

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Speaker 5: like having my first ever breakouts and you know, that

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Speaker 5: would have been like thirteen years ago now, And basically

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Speaker 5: my first treatment sort of pathway was to go to

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Speaker 5: my GP, which I think back then a lot of

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Speaker 5: people did probably still do to this date. And I

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Speaker 5: got put on different prescription or over the counter treatment.

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Speaker 5: So I think I started with like a benzal peroxide

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Speaker 5: that didn't work so well so you know, over the

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Speaker 5: long term. So then I got put on a antibiotic

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Speaker 5: that I actually had to take every day, but then

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Speaker 5: they didn't want to keep me on that long term.

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Speaker 5: So but this lasted maybe two years, and then I

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Speaker 5: got to the age of fifteen and they were like,

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Speaker 5: you should go on the contraceptive peril do you know,

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Speaker 5: like help regulate your periods and it'll like fix your breakouts.

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Speaker 5: And so at fifteen, I don't really think too much

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Speaker 5: about it because my GP was telling me this.

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Speaker 2: I just went on the pill, and I think it

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Speaker 2: just like spiraled from there.

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Speaker 5: So I gained like a lot of weight immediately because

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Speaker 5: I think and they were like, oh, you're just going

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Speaker 5: into your eighteen year old body like three years early.

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Speaker 2: It's fine.

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Speaker 5: And then but you know, like I it obviously impacted

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Speaker 5: me a lot. And then when they said, oh, it

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Speaker 5: was going to help my skin, actually made my skin

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Speaker 5: so much worse.

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Speaker 2: So I flared up massively to the point.

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Speaker 5: Where I'd never had like body acne before, but then

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Speaker 5: I had like back acne, chest acne like everything.

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Speaker 2: Then it became really severe.

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Speaker 5: So then they started trying to fix it by putting

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Speaker 5: me on different types of pills, so different levels of

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Speaker 5: estrogen pills, and so I was like actually swapping pills

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Speaker 5: like every three months until they were like trying to

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Speaker 5: find the right one. And in the end they actually

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Speaker 5: just gave me back my antibiotic that I was on

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Speaker 5: to begin with, and I was like, great, Okay, that

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Speaker 5: at least like sort of solved my skin to some degree.

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Speaker 5: So then I was like, okay, but my moods were

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Speaker 5: all over the place on the pil and I don't

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Speaker 5: think I really like recognized that that was what was

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Speaker 5: contributing to it anyway. So I went through a really

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Speaker 5: hard time through that like sixteen year old stage, and

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Speaker 5: then my skin stabilized, but it was never clear and

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Speaker 5: I sort of just like came to live with that,

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Speaker 5: but it was always something that I was really self

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Speaker 5: conscious of, so I'd always try and cover it with makeup,

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Speaker 5: Like whenever I left a house, I had makeup on,

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Speaker 5: like whenever it's the minute I woke up, I had

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Speaker 5: makeup on. And then I really stayed on that antibiotic

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Speaker 5: for seven years.

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Speaker 2: So wow, yeah, so then it is not good, not good.

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Speaker 2: Your poor gut.

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Speaker 5: Yeah, my gut does not love me for that, even

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Speaker 5: to this day, I think. And so I went to

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Speaker 5: a dermatologis appointment for a skin cancer check when I

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Speaker 5: was about twenty two, and I was like working my

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Speaker 5: first full time job. By then, I was still on

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Speaker 5: this antibiotic and she was like, oh, do you take

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Speaker 5: any regular medication and I said, yeah, I take this

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Speaker 5: antibiotic for my breakouts. And she was like, oh, how

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Speaker 5: long have you been on that? And when I said

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Speaker 5: seven years, she was like, no, you have to come

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Speaker 5: off that like now, it's.

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Speaker 2: Not good for you.

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Speaker 5: And I was like, please, don't take me off there,

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Speaker 5: because I know if my skin's gonna fly up. But

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Speaker 5: she prescribed me topical retinal So I actually switched treatments

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Speaker 5: about the age of twenty three, and my acne came

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Speaker 5: back again pretty bad. And then I came across the

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Speaker 5: technology which is now in our acne hack spot treatment.

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Speaker 5: So I actually ended up trialing that treatment from the

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Speaker 5: medical research and development company that had created it. They

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Speaker 5: had it like in a lab on a shelf, and

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Speaker 5: I heard about it because I worked in the industry previously,

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Speaker 5: and I was like, Hey, can I get a sample

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Speaker 5: of this thing to like try my own skin because

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Speaker 5: it was brand new and clinically child And then I

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Speaker 5: tried it and I loved it, and basically that's where

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Speaker 5: the whole business started from. But you know, even to

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Speaker 5: this day, I'm just someone that does suffer with, you know,

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Speaker 5: on and off breakouts. But I think my skin is

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Speaker 5: just in so much of a better place now. But yeah,

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Speaker 5: I think a lot of people, I mean eighty five

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Speaker 5: percent of people at some point in their lab suffer

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Speaker 5: with breakouts, so it's not uncommon.

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Speaker 2: But yeah, that's my skin journey.

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Speaker 1: And can I just say, like, I'm here looking at

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Speaker 1: your skin. It is beautiful, it is stunning. It is

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Speaker 1: so like plump and clear.

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Speaker 4: And I also went.

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Speaker 1: Through acne and have acne prone skins, so like, I

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Speaker 1: know what you're talking about. And it's funny because I

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Speaker 1: did the exact same thing, went to the doctor topical

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Speaker 1: first and then an antibiotic, and then I ended up

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Speaker 1: going on a racketane.

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Speaker 5: Okay, a racketane, racketane, racketaine, it's called a few different things.

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Speaker 1: Yeah, yeah, so you know, in my early twenties, and

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Speaker 1: it did clear my acne while I was on it,

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Speaker 1: but then like six months later it would come back,

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Speaker 1: and yeah, so I and then I went back on

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Speaker 1: it and I had a whole journey two times, yeah,

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Speaker 1: two times. It's not really not good for you. And

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Speaker 1: I was on it for like twelve months at a time.

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Speaker 2: So that's a hectic drug. I completely feel you on that.

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Speaker 4: But you know what's really.

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Speaker 1: Interesting, since I got pregnant and had IVY, I haven't

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Speaker 1: had acne really.

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Speaker 2: And I think it's like my hormone.

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Speaker 1: Yeah, but like touchwood, because I I'm one hundred percent

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Speaker 1: near the struggle of like it just popping up and

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Speaker 1: trying all the things. So that's that's such an incredible journey.

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Speaker 1: I kind of just want to go straight in and

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Speaker 1: ask about the technology because I love the fact that

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Speaker 1: you know, this was something you were, you know, working

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Speaker 1: in the industry and you found this technology and to

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Speaker 1: like go out of your way to be like, I'm

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Speaker 1: going to try this on my skin. And then I

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Speaker 1: know you had a journey with actually then getting it.

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Speaker 4: I think you did.

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Speaker 5: You have to get it eaten or yeah, well it

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Speaker 5: was already patented, but I had to get the licensing rights.

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Speaker 1: Yeah like that that's a huge journey, like too, And

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Speaker 1: like you can see obviously by your cult following and

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Speaker 1: everyone using the product that it's it works and it's incredible.

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Speaker 2: So can you tell us a little bit more about

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Speaker 2: like the actual technology.

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Speaker 5: Yeah, absolutely, So the company who developed it are a

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Speaker 5: publicly listed Australian like research company basically, and they develop

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Speaker 5: products that go into hospital and healthcare and they're all

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Speaker 5: based on the same technology and what it can do

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Speaker 5: is basically treat infection, so it treats bacteria that lives

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Speaker 5: within a biofilm and that sounds really sciencey, but basically

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Speaker 5: biofilms are just colonies of bacteria. Ninety percent of bacteria

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Speaker 5: live in those biofilm colonies. They're protected via a layer

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Speaker 5: called EPs that's really hard to break through. So it's

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Speaker 5: basically like if you have an infection after surgery, even

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Speaker 5: like the plaque on your teeth is biofilm, so like

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Speaker 5: it's there's biofilm in like all these different areas of

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Speaker 5: healthcare and it plays a massive role in trading infections

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Speaker 5: and being able to effectively trade infections long term. And

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Speaker 5: what the company realized was that it had a role

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Speaker 5: to play in trading acne and the bacteria behind acne

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Speaker 5: and inflammation. So they developed the product in skincare actually

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Speaker 5: as well. So that's the science behind it and it's

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Speaker 5: patented because essentially to break through the biofilm protective barrier

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Speaker 5: is a very novel thing. So they've patented that because

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Speaker 5: it's essentially a breakthrough in science.

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Speaker 4: Wow.

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Speaker 5: Yeah, And so when I found out about it, I

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Speaker 5: tried this product, but then it came down to like

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Speaker 5: I really wanted to create a brand to hero the product,

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Speaker 5: but also almost like create the brand that I wish

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Speaker 5: I had had back when I was sixteen, because I

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Speaker 5: feel like there was a lot of stigma around ACNE.

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Speaker 5: No one really like ever asked me like how I

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Speaker 5: was going, like mentally or like dealing with it. So

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Speaker 5: I was like, you know, I just feel like I

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Speaker 5: wanted that for my own like teenage self. So yeah,

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Speaker 5: I saw the business opportunity, but also it was just

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Speaker 5: something like really close to my heart. So I actually

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Speaker 5: had an introduction into the CEO of that company, and

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Speaker 5: I was like, you know what, I could do this,

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Speaker 5: Like I'm a beauty consumer, I love marketing, like love

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Speaker 5: brand building, and I really just backed myself to figure

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Speaker 5: it out, even though I knew absolutely nothing and I

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Speaker 5: was so naive, but I actually like built a pitch

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Speaker 5: deck and then like went into the meeting with the

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Speaker 5: CEO and was like this is how I would take

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Speaker 5: this to market, and like this is how much money

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Speaker 5: I would need and she was like, yeah, okay, it's yours.

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Speaker 2: Oh my god, that is incredible a story.

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Speaker 4: Yeah, I love that.

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Speaker 5: But then she was like launching in six months, like shit, guys,

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Speaker 5: yeah yeah, and then it began we'll.

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Speaker 4: Get back into business in a second.

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Speaker 1: Let's go back to skin because there would be so

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Speaker 1: many people listening to this episode who do have acne

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Speaker 1: prone skin, like both of us, So let's just kind of.

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Speaker 2: Get into the basics.

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Speaker 1: And also, ps, I do love that TBH also does

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Speaker 1: really focus on like the.

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Speaker 2: Mental health side of skin too. That's something that I really.

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Speaker 4: Love about you guys.

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Speaker 1: But can you tell us any kind of like really

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Speaker 1: basic recommendations if someone does have acney prone skin, So

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Speaker 1: maybe the care, but also just like the absolute go

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Speaker 1: to products that you're like you need to have this.

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Speaker 5: Yeah, I would say, like absolute basic foundation is cleansing

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Speaker 5: and moisturizing.

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Speaker 2: Like if you're not cleaning your.

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Speaker 5: Skin properly on a daily basis, you're going to be

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Speaker 5: adding to the congestion and just like exacerbating the acne.

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Speaker 5: So I would say, like having a good daily cleanser

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Speaker 5: that works for your skin. Like, I think there's a

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Speaker 5: common misconception that all people with acne have oily skin,

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Speaker 5: but it's actually not the case. So I think it's

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Speaker 5: up to you to find the right cleanser for your skin,

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Speaker 5: depending on whether or not you might be like really

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Speaker 5: sensitive dry oily, so it might be different for each person.

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Speaker 5: For me, I swear by obviously TVH, so I use

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Speaker 5: our antibacterial cleanser every day, morning and night. And that's

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Speaker 5: sorry to quickly interrupt, this is something interesting because I

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Speaker 5: don't cleanse in the morning.

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Speaker 1: Yeah, because I'm like, I've just gone to bed. What

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Speaker 1: do I need a cleanse for it? You need to

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Speaker 1: cleanse at night?

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Speaker 4: Yeah?

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Speaker 2: Am I doing something wrong here?

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Speaker 1: No?

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Speaker 5: I don't think you're doing something wrong because I think

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Speaker 5: again though, that's something that's very dependent on the person.

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Speaker 5: So if you had really oily skin, you would probably

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Speaker 5: be wanting to wash your face in the morning. I

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Speaker 5: don't really, but it on what kinds are using as well,

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Speaker 5: because you don't want to strip all the oils off

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Speaker 5: your skin because then you actually, like you start overproducing

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Speaker 5: oil and it exacerbates the problem. But that's why my

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Speaker 5: next recommendation is I always myself moisturizer, So you have

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Speaker 5: to cleanse and moisturize if you've got acne proine skin,

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Speaker 5: because the moisturizer is going to help regulate.

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Speaker 2: The sebin production.

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Speaker 5: So I would say, like just as a basic level

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Speaker 5: of like you know, maintaining skin that is you know,

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Speaker 5: commonly breaks out. Those would be the two things that

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Speaker 5: I would do, So just making sure you have a

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Speaker 5: moisturizer in your routine that works for your skin and

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Speaker 5: a cleanser.

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Speaker 1: And is it also kind of fact that let's say

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Speaker 1: you've got some other things you do before the moisturize,

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Speaker 1: are like a serum or a hyalonic acid or something

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Speaker 1: like that. Is it true that it's like it's always

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Speaker 1: the moisturizer last because it kind of seals everything in.

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Speaker 5: Yes, that's correct. Yeah, your moisturize is just to lock

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Speaker 5: the hydration in. Your serums are where you're like delivering

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Speaker 5: targeted ingredients to your skin because it's a really good format,

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Speaker 5: like a serum will deliver those ingredients to the deeper

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Speaker 5: layers of your skin. That's why it's sort of like

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Speaker 5: your serums often like treatment products.

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Speaker 1: Yeah, and in like TPH what so cleanser a moisturizer

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Speaker 1: in the middle. What would you recommend maybe let's do

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Speaker 1: like acne first, and then someone who maybe doesn't have

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Speaker 1: acne but just wants to take care of their skin.

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Speaker 5: Okay, So for acne, I would definitely recommend our spot

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Speaker 5: treatment because that's the treatment product. So I would say,

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Speaker 5: if you're looking to like treat the breakouts, I would

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Speaker 5: be putting the spot treatment in between the cleansing and moisturizing,

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Speaker 5: and you can start simple and literally just start with that.

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Speaker 5: We also have our rebound serum, which is a barrier

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Speaker 5: supporting serum, so it helps to calm and like restore

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Speaker 5: your skin barrier strength, because that's also really important in

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Speaker 5: maintaining healthy skin and preventing future breakouts, and it can

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Speaker 5: really help like calm inflammation. So I would say for

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Speaker 5: someone with acne prone skin, I would do cleanse, spot

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Speaker 5: treatment serum, and then moisturizer.

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Speaker 2: But it depends on how.

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Speaker 5: Like basic you want to go versus like you know

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Speaker 5: you want like a four to five set routine. And

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Speaker 5: then for someone who's just looking to maintain their skin,

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Speaker 5: I would just cleanse and then have a good hydrating

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Speaker 5: serum in there, like Rebound or a hyaluronic and then moisturize.

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Speaker 1: This just might be a stupid question, but like what

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Speaker 1: is hyrolonic acid?

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Speaker 5: Hyaluronic is just an ingredient, So it's actually just like

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Speaker 5: glycis me. I'm like, I swear by it.

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Speaker 1: I'm like, fuck, what is It's so funny because a

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Speaker 1: lot of people say, like glycerin just needs hyaluronics pr

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Speaker 1: manager because hyaluronic.

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Speaker 5: Acid is just an ingredient that's been really well spun.

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Speaker 5: Pr love that, and glycerine is like also a really

401
00:19:41,040 --> 00:19:44,239
Speaker 5: amazing hydrating ingredient that does like a similar thing. So

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Speaker 5: do you need both or one or the other? You

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00:19:46,240 --> 00:19:49,600
Speaker 5: can have both, so rebounds got both in it. Yeah,

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00:19:49,760 --> 00:19:52,199
Speaker 5: So again, like and it always depends on the actual

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Speaker 5: formula itself because hyaluronic acid comes in like different molecules

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Speaker 5: and like weights and stuff. So some hyaluronic acids are

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Speaker 5: going to actually absorb into the skin better than others.

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Speaker 5: And like, no formula is just like created equal when

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Speaker 5: it comes to like just having hyaleronic for example, in it.

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Speaker 5: So yeah, there's a lot of obviously people just love

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Speaker 5: hyleronic and it's hydrating, but there's so many other things

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Speaker 5: that can hydrate your skin, and it really depends on

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Speaker 5: the formula.

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Speaker 2: Yeah, and then what about any serums or anything like that.

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Speaker 5: I mean, it really depends on what you're trying to achieve.

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Speaker 5: Like with serums, I would say, like there's sort of

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Speaker 5: different serums for different skin concerns. So if you're looking

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00:20:29,640 --> 00:20:35,040
Speaker 5: to like brighton, you know, user vitamin C if you're yeah,

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Speaker 5: I mean like if you're looking to correct pigmentation, like

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Speaker 5: maybe use again like a vitamin C A. I would

421
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Speaker 5: always use SPF for that, but then also maybe you

422
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Speaker 5: want like a nice eonamide in there. But yeah, that

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00:20:46,760 --> 00:20:49,800
Speaker 5: sort of like depends on the problem. Yeah, it depends

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Speaker 5: on the person as well. Okay, interesting, I know it does.

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Speaker 1: It seems like not complicated, but yeah, I'm sure there

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Speaker 1: would be like so.

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Speaker 4: Much more that goes into it.

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Speaker 1: Yeah, it's hard sometimes for like the consumer to like

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Speaker 1: have education about everything.

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Speaker 5: Yeah, and I think with TBH, we've really tried to

431
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Speaker 5: simplify the whole routine and even the range to make

432
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Speaker 5: it really easy to understand. It's like, you know what,

433
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Speaker 5: it's just this moisturize of this serum spot treatment.

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Speaker 1: That's what I love. Yeah, It's like that's what I mean.

435
00:21:18,560 --> 00:21:22,240
Speaker 1: It's like, let's not overcomplicate it. Here's the product you need. Yeah,

436
00:21:22,320 --> 00:21:25,600
Speaker 1: oh that's perfect. And then so what about if you're

437
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Speaker 1: you know, even during the time that you did have

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Speaker 1: you know, the bad acne and stuff. Do you have

439
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Speaker 1: any tips for anyone that's like maybe having one of

440
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Speaker 1: those low confident days.

441
00:21:36,080 --> 00:21:38,000
Speaker 5: Yeah, this is so hard because I feel like it's

442
00:21:38,080 --> 00:21:41,280
Speaker 5: even something I haven't mastered yet. But I think I

443
00:21:41,280 --> 00:21:43,800
Speaker 5: would say, like when I reflect on those times, I

444
00:21:43,880 --> 00:21:47,480
Speaker 5: definitely always fixated on the problem and my skin. Like

445
00:21:47,480 --> 00:21:48,919
Speaker 5: the minute I woke up, I was like looking in

446
00:21:48,920 --> 00:21:50,800
Speaker 5: the mirror like how can I conceal it? And how

447
00:21:50,800 --> 00:21:52,720
Speaker 5: am I going to leave the house? And it definitely

448
00:21:52,800 --> 00:21:55,919
Speaker 5: like orientated my day. Whereas I would say, if you

449
00:21:55,920 --> 00:21:58,919
Speaker 5: can push yourself out of your comfort zone to just

450
00:21:59,040 --> 00:22:01,560
Speaker 5: like walk out house with that makeup, why does it matter,

451
00:22:01,600 --> 00:22:03,040
Speaker 5: Like don't have to cover it up. Like the more

452
00:22:03,080 --> 00:22:06,000
Speaker 5: you actually do that, the less of a hold it

453
00:22:06,080 --> 00:22:07,880
Speaker 5: has on you. So I would say on those days

454
00:22:07,880 --> 00:22:11,639
Speaker 5: where you're like not feeling as good, instead of trying

455
00:22:11,640 --> 00:22:15,240
Speaker 5: to like fix a problem because not a problem, I

456
00:22:15,280 --> 00:22:17,720
Speaker 5: would just like lean into it and honestly, this is

457
00:22:17,760 --> 00:22:20,320
Speaker 5: a day where I can just like test my courage

458
00:22:20,720 --> 00:22:23,280
Speaker 5: and like lean into it and just like leave the

459
00:22:23,320 --> 00:22:25,320
Speaker 5: house without makeup, because I mean I started doing that,

460
00:22:25,359 --> 00:22:26,439
Speaker 5: like I had a flare up and I just go

461
00:22:26,480 --> 00:22:29,680
Speaker 5: out without makeup on I felt like so self conscious

462
00:22:29,680 --> 00:22:31,640
Speaker 5: the first few times, but then it's like a muscle

463
00:22:31,920 --> 00:22:34,000
Speaker 5: that you're like flexing, and the more you flex it,

464
00:22:34,000 --> 00:22:34,919
Speaker 5: the stronger it gets.

465
00:22:35,160 --> 00:22:38,239
Speaker 2: So essentially then you just like totally get used to it.

466
00:22:38,600 --> 00:22:40,800
Speaker 5: So I would say, like, on those low confidence days,

467
00:22:40,960 --> 00:22:43,760
Speaker 5: remind yourself that, like you're not defined by your skin.

468
00:22:43,800 --> 00:22:45,960
Speaker 5: I always used to remind myself, like what are the

469
00:22:45,960 --> 00:22:48,520
Speaker 5: happiest memories that I have in my life? Do I

470
00:22:48,560 --> 00:22:51,679
Speaker 5: remember how I looked on those days? No, Like I

471
00:22:51,720 --> 00:22:54,520
Speaker 5: have no idea what I wore, like what I looked like.

472
00:22:55,040 --> 00:22:57,960
Speaker 5: So I'm like this, like my skin actually doesn't play

473
00:22:58,080 --> 00:22:59,960
Speaker 5: as much of a part as I think it does

474
00:23:00,520 --> 00:23:03,879
Speaker 5: in like my overall experiences that I can have in life.

475
00:23:03,960 --> 00:23:05,760
Speaker 2: And yeah, I don't want it to like hold me back,

476
00:23:05,760 --> 00:23:06,520
Speaker 2: but it's so much.

477
00:23:06,400 --> 00:23:08,600
Speaker 5: Easier said than done because it's a whole face and

478
00:23:08,640 --> 00:23:11,040
Speaker 5: like your identity. So also like be nice to yourself

479
00:23:11,040 --> 00:23:12,640
Speaker 5: and if you're just feeling low, then you can also

480
00:23:12,760 --> 00:23:13,760
Speaker 5: just like feel that too.

481
00:23:13,920 --> 00:23:15,280
Speaker 4: Yeah, Yeah, It's.

482
00:23:15,080 --> 00:23:17,800
Speaker 2: So interesting because that's what I try and do.

483
00:23:18,119 --> 00:23:21,639
Speaker 1: I also like am very prone to coal sauce, especially

484
00:23:21,680 --> 00:23:23,280
Speaker 1: when I'm stressed or if I go in the sun

485
00:23:23,400 --> 00:23:26,760
Speaker 1: or something like that, and sometimes I'll literally have like

486
00:23:26,800 --> 00:23:29,720
Speaker 1: my whole top lip just covered in coalsaws. And on

487
00:23:29,760 --> 00:23:32,320
Speaker 1: the days, I'm like, you know what, I still get

488
00:23:32,320 --> 00:23:34,480
Speaker 1: to show up. I'm still going to do the podcast.

489
00:23:34,840 --> 00:23:37,160
Speaker 1: I'm still going to get on my stories because it's

490
00:23:37,240 --> 00:23:42,000
Speaker 1: like I just absolutely refuse to hide because of my appearance,

491
00:23:42,040 --> 00:23:44,560
Speaker 1: because I'm you know, like even something I preach is

492
00:23:44,560 --> 00:23:46,160
Speaker 1: like you're so much more than your appearance.

493
00:23:46,240 --> 00:23:48,640
Speaker 2: And so when you have those days, I'm like, this

494
00:23:48,680 --> 00:23:51,359
Speaker 2: is a great time to lean into this core belief.

495
00:23:51,880 --> 00:23:54,160
Speaker 1: And it's so interesting because you do, you go through

496
00:23:54,160 --> 00:23:58,760
Speaker 1: these really uncomfortable feelings, and I think it also spotlights

497
00:23:58,800 --> 00:24:01,600
Speaker 1: to you almost when you.

498
00:24:01,560 --> 00:24:05,480
Speaker 2: Need to maybe do some work and you're like, okay, cool.

499
00:24:05,520 --> 00:24:07,359
Speaker 2: So it still has a little bit of hold on me.

500
00:24:07,560 --> 00:24:10,520
Speaker 1: Amazing that I'm still gonna like lean into it and

501
00:24:10,560 --> 00:24:13,320
Speaker 1: show up. And even I remember any time like I

502
00:24:13,359 --> 00:24:15,399
Speaker 1: still show up on Stories of the Culsa or something

503
00:24:15,440 --> 00:24:19,159
Speaker 1: like that, I always have someone say thank you so

504
00:24:19,320 --> 00:24:22,080
Speaker 1: much for still you know like showing up on social

505
00:24:22,119 --> 00:24:24,199
Speaker 1: media when you have a coulesw I get them and

506
00:24:24,240 --> 00:24:25,959
Speaker 1: I get so self conscious.

507
00:24:26,000 --> 00:24:27,240
Speaker 2: Sometimes they call and stick for.

508
00:24:27,400 --> 00:24:31,240
Speaker 1: Work and like it really defines them and takes a

509
00:24:31,280 --> 00:24:34,280
Speaker 1: hold of their day. So I think also by you know,

510
00:24:34,400 --> 00:24:36,560
Speaker 1: you doing that and having those days where you wouldn't

511
00:24:36,560 --> 00:24:37,960
Speaker 1: wear make up, someone.

512
00:24:37,760 --> 00:24:42,280
Speaker 2: Might have seen you and been like, you know what, like, actually.

513
00:24:41,960 --> 00:24:44,639
Speaker 1: I get to you know, fully embrace it too, so

514
00:24:45,000 --> 00:24:46,400
Speaker 1: you never know that aspect.

515
00:24:46,640 --> 00:24:48,760
Speaker 5: Yeah, And I think the minute you do retract and

516
00:24:48,800 --> 00:24:51,960
Speaker 5: you let it win, you almost like reinforce the power

517
00:24:52,000 --> 00:24:54,639
Speaker 5: that it has. And it's like you can just like

518
00:24:54,880 --> 00:24:57,679
Speaker 5: cut it the minute you decide to like not you know,

519
00:24:57,760 --> 00:25:00,440
Speaker 5: like go against what you're thinking. But yes, so it's

520
00:25:00,440 --> 00:25:02,280
Speaker 5: actually really hard skilled practice.

521
00:25:02,560 --> 00:25:02,800
Speaker 1: I know.

522
00:25:03,080 --> 00:25:05,760
Speaker 2: Yeah it's yeah, because yeah, it's hard.

523
00:25:06,040 --> 00:25:08,960
Speaker 1: It's hard because especially when you're waking up every single

524
00:25:09,000 --> 00:25:10,280
Speaker 1: day and it's a constant.

525
00:25:10,400 --> 00:25:11,960
Speaker 4: But that's such great advice.

526
00:25:12,200 --> 00:25:14,120
Speaker 2: Yeah, Well, let's.

527
00:25:13,880 --> 00:25:17,000
Speaker 1: Chat business because honestly, when I was doing research for

528
00:25:17,040 --> 00:25:22,080
Speaker 1: this episode, so your business journey is so incredible, and

529
00:25:22,720 --> 00:25:25,960
Speaker 1: I like the fact that I think, was it like

530
00:25:26,080 --> 00:25:29,320
Speaker 1: around fourteen months ago you were like pecking and packing yourself.

531
00:25:29,359 --> 00:25:32,000
Speaker 2: Oh yeah, No, like I think twelve months ago, I

532
00:25:32,000 --> 00:25:32,840
Speaker 2: was peaking packing.

533
00:25:32,960 --> 00:25:35,719
Speaker 1: Twelve months ago, pecking and packing I think with your

534
00:25:35,760 --> 00:25:37,080
Speaker 1: mom and sister, is that right?

535
00:25:37,200 --> 00:25:39,600
Speaker 5: Well with my mom, yes, my sister was probably roped

536
00:25:39,600 --> 00:25:41,840
Speaker 5: in at some point. My grin, my grandma was roped

537
00:25:41,840 --> 00:25:43,919
Speaker 5: in a lot.

538
00:25:43,200 --> 00:25:45,320
Speaker 2: O stop And so you know.

539
00:25:45,560 --> 00:25:48,719
Speaker 1: You're literally picking and packing just twelve months ago, and

540
00:25:48,800 --> 00:25:50,720
Speaker 1: I've been in that grind like we started in my

541
00:25:50,800 --> 00:25:55,840
Speaker 1: brother's house. Yeah, I completely feel you too, just twelve

542
00:25:55,920 --> 00:26:00,520
Speaker 1: months later being stocked in price line and also calls

543
00:26:01,080 --> 00:26:05,680
Speaker 1: that is insane, Like that is incredible. So let's get

544
00:26:05,680 --> 00:26:08,720
Speaker 1: into the start. So tell us more about like actually

545
00:26:08,760 --> 00:26:09,960
Speaker 1: starting tbh.

546
00:26:10,080 --> 00:26:13,880
Speaker 5: Yes, So, once we had won those licensing rights, we

547
00:26:14,280 --> 00:26:16,680
Speaker 5: did a small like family and friends raised to get

548
00:26:16,680 --> 00:26:19,480
Speaker 5: the money we needed to essentially start the business. You know,

549
00:26:19,880 --> 00:26:22,520
Speaker 5: it was just myself and my mum actually in the business.

550
00:26:22,880 --> 00:26:26,359
Speaker 5: She did all of the financial elements in the accounting,

551
00:26:26,400 --> 00:26:28,560
Speaker 5: which was great, and I was sort of looking after

552
00:26:28,600 --> 00:26:31,199
Speaker 5: all the marketing, branding, website and everything else. And we

553
00:26:31,280 --> 00:26:33,919
Speaker 5: sort of divided and conquered on customer service. And we

554
00:26:34,000 --> 00:26:36,440
Speaker 5: literally operated like that for probably the first two and

555
00:26:36,480 --> 00:26:38,320
Speaker 5: a half years of the business. It was just like

556
00:26:38,359 --> 00:26:40,360
Speaker 5: the two of us in there, and then I sort

557
00:26:40,359 --> 00:26:42,919
Speaker 5: of had like part time marketing coordinator or whatever. Like

558
00:26:42,960 --> 00:26:45,080
Speaker 5: it was really lean, and we're also in COVID, so

559
00:26:45,080 --> 00:26:46,120
Speaker 5: like we didn't have an office.

560
00:26:46,480 --> 00:26:47,000
Speaker 4: We were just.

561
00:26:47,000 --> 00:26:50,240
Speaker 5: Picking and packing from her place. And we had some

562
00:26:50,320 --> 00:26:53,280
Speaker 5: really good traction in the start, you know, of the business.

563
00:26:53,359 --> 00:26:56,679
Speaker 5: We had some really good influencer partnerships that got the

564
00:26:56,680 --> 00:26:57,320
Speaker 5: brand going.

565
00:26:57,400 --> 00:26:58,800
Speaker 2: We had like great media.

566
00:26:58,520 --> 00:27:01,240
Speaker 5: Coverage, so we were like really lucky to get the

567
00:27:01,240 --> 00:27:03,560
Speaker 5: brand going pretty quickly. And then obviously we got a

568
00:27:03,560 --> 00:27:07,920
Speaker 5: pretty loyal following from basically the products just being quite good,

569
00:27:08,440 --> 00:27:09,960
Speaker 5: which we knew going into it because it was this

570
00:27:10,080 --> 00:27:13,320
Speaker 5: brand new technology that was clinically child but skin care

571
00:27:13,320 --> 00:27:16,320
Speaker 5: is so saturated and it was really hard. So I

572
00:27:16,320 --> 00:27:18,480
Speaker 5: would say there was definitely, like I think for that

573
00:27:18,640 --> 00:27:20,639
Speaker 5: whole sort of first two and a half years of

574
00:27:20,680 --> 00:27:25,000
Speaker 5: the business, it was really tough. It was such a hustle,

575
00:27:25,080 --> 00:27:27,280
Speaker 5: you know, like to build a business, like you're not

576
00:27:27,320 --> 00:27:30,760
Speaker 5: actually going to make money for the first like two no, so.

577
00:27:31,040 --> 00:27:33,600
Speaker 1: A lot of people don't know that don't even when

578
00:27:33,600 --> 00:27:36,919
Speaker 1: you're having like huge wins and huge things happening, a

579
00:27:36,920 --> 00:27:39,560
Speaker 1: lot of people don't Actually people like see news article

580
00:27:39,560 --> 00:27:41,960
Speaker 1: and it's like, you know, made a million dollars in

581
00:27:42,040 --> 00:27:43,920
Speaker 1: eighteen months or whatever, which is like, yeah, we did.

582
00:27:44,040 --> 00:27:47,080
Speaker 2: We didn't make a profit. We also spent the exact same.

583
00:27:46,920 --> 00:27:50,440
Speaker 1: Amount of money, and people are like, oh, my gosh,

584
00:27:50,480 --> 00:27:52,600
Speaker 1: are you've reached now, Like, no, I've.

585
00:27:52,640 --> 00:27:57,199
Speaker 2: Broke as you're a millionaire. I'm not getting paid actually

586
00:27:57,280 --> 00:27:57,920
Speaker 2: still not paying.

587
00:27:59,280 --> 00:28:01,399
Speaker 5: So it is really funny like the perception of that,

588
00:28:01,480 --> 00:28:03,840
Speaker 5: and sometimes you feel like a bit of a fraud almost,

589
00:28:03,840 --> 00:28:05,920
Speaker 5: like when you see those things like go Live in

590
00:28:06,000 --> 00:28:07,720
Speaker 5: media and you're like, oh, but people don't know.

591
00:28:07,640 --> 00:28:10,359
Speaker 2: The insights like of what's actually going on.

592
00:28:10,680 --> 00:28:13,920
Speaker 1: So with' getting the licensing deal, did you start TP

593
00:28:14,080 --> 00:28:17,160
Speaker 1: hate like you or is it under another company?

594
00:28:17,400 --> 00:28:19,960
Speaker 2: No, eventually it's ours. Yeah, so it's yours.

595
00:28:20,040 --> 00:28:23,320
Speaker 5: It's ours, and so we yeah we were So you

596
00:28:23,400 --> 00:28:25,600
Speaker 5: had to fund it, Yeah, we had to fund it. Yeah.

597
00:28:25,600 --> 00:28:28,919
Speaker 5: Everything wow, like absolutely everything was brand new business. The

598
00:28:29,000 --> 00:28:32,480
Speaker 5: only thing was like we had the formulation down, which

599
00:28:32,520 --> 00:28:34,680
Speaker 5: was good, but we still had to source the manufacturers

600
00:28:34,960 --> 00:28:37,159
Speaker 5: and the packaging and like everything else. So it was

601
00:28:37,200 --> 00:28:40,000
Speaker 5: like building really yeah, brand new business. And neither of us,

602
00:28:40,040 --> 00:28:42,920
Speaker 5: like me or mum, never had experience in like startup

603
00:28:43,000 --> 00:28:43,440
Speaker 5: or anything.

604
00:28:43,520 --> 00:28:45,560
Speaker 2: So we were buried did your mom do before this?

605
00:28:45,840 --> 00:28:49,280
Speaker 5: She was like in law firms and like she was

606
00:28:49,320 --> 00:28:53,720
Speaker 5: doing like financial analysis in corporate Yeah. Okay, so we

607
00:28:53,920 --> 00:28:56,200
Speaker 5: both got thrown into this environment that we were just

608
00:28:56,200 --> 00:28:58,840
Speaker 5: not familiar with. But yeah, so fast forward now, we

609
00:28:58,880 --> 00:29:00,720
Speaker 5: actually merged with another company.

610
00:29:00,400 --> 00:29:01,320
Speaker 2: At the start of the year.

611
00:29:01,960 --> 00:29:02,840
Speaker 4: Tell me about that.

612
00:29:03,160 --> 00:29:05,760
Speaker 5: It was really actually one of the best things that

613
00:29:05,800 --> 00:29:08,440
Speaker 5: ever happened. So we were raising capital. We spoke to

614
00:29:08,440 --> 00:29:11,680
Speaker 5: private equity firms. They had one of the firms we

615
00:29:11,720 --> 00:29:14,800
Speaker 5: spoke to had already invested in a company called boost

616
00:29:14,840 --> 00:29:17,520
Speaker 5: Lab and they sell serums, and they were like, you

617
00:29:17,560 --> 00:29:20,000
Speaker 5: know what, you guys have really complimentary skill sets and

618
00:29:20,040 --> 00:29:21,960
Speaker 5: you're not competing at all, so you should like chat

619
00:29:21,960 --> 00:29:23,880
Speaker 5: to each other because maybe you could do something together.

620
00:29:24,520 --> 00:29:28,320
Speaker 5: And we actually spoke to the founders and like just

621
00:29:28,840 --> 00:29:30,719
Speaker 5: you know, when you meet someone, you're like, yep, like

622
00:29:31,240 --> 00:29:32,880
Speaker 5: you get a good feeling. I was like, you know,

623
00:29:33,160 --> 00:29:35,920
Speaker 5: I feel like this could work. Their business model was

624
00:29:35,960 --> 00:29:38,320
Speaker 5: really different to ours, so we could like come together

625
00:29:38,400 --> 00:29:40,520
Speaker 5: and like add a lot of value to each other's

626
00:29:40,560 --> 00:29:44,000
Speaker 5: businesses and then we could build a team underneath. You

627
00:29:44,080 --> 00:29:47,080
Speaker 5: know that we both wanted so essentially a team that

628
00:29:47,080 --> 00:29:50,880
Speaker 5: could work across both brands, build efficiencies into the business,

629
00:29:51,000 --> 00:29:53,920
Speaker 5: become profitable at a much faster rate. So we came

630
00:29:53,960 --> 00:29:57,080
Speaker 5: together in March and by then actually like we were

631
00:29:57,080 --> 00:30:01,640
Speaker 5: pretty much profitable. Do you share team or share teams,

632
00:30:01,680 --> 00:30:03,720
Speaker 5: share office? Like everything is combined?

633
00:30:04,240 --> 00:30:05,160
Speaker 4: Wow, but just.

634
00:30:05,160 --> 00:30:06,880
Speaker 2: The brand, I've never heard of that.

635
00:30:07,120 --> 00:30:11,520
Speaker 5: Yeah, So the brand sits separately, like, but everyone internally

636
00:30:11,560 --> 00:30:14,480
Speaker 5: works together. So it's called York Street Brands. Everyone's employed

637
00:30:14,520 --> 00:30:17,200
Speaker 5: under York Street Brands. So I'm actually COMO for York

638
00:30:17,280 --> 00:30:20,520
Speaker 5: Street Brands, so I'm now doing their marketing as.

639
00:30:20,440 --> 00:30:21,400
Speaker 4: Well of course.

640
00:30:21,560 --> 00:30:24,720
Speaker 2: Wow. Yeah, And how has that been? So amazing?

641
00:30:25,080 --> 00:30:28,200
Speaker 5: Like I honestly, I'm like it it's still the honeymoon stage.

642
00:30:28,200 --> 00:30:30,280
Speaker 2: I don't know, but it's like it's incredible.

643
00:30:30,840 --> 00:30:33,800
Speaker 5: It's so amazing to see what we've been able to

644
00:30:33,840 --> 00:30:38,000
Speaker 5: achieve together. And I think because there there's no egos.

645
00:30:37,560 --> 00:30:38,000
Speaker 2: In the room.

646
00:30:38,000 --> 00:30:40,600
Speaker 5: And I think that's really important because we came together

647
00:30:40,680 --> 00:30:44,880
Speaker 5: and everyone just was focused on best business outcome. There's

648
00:30:44,920 --> 00:30:48,600
Speaker 5: no like, you know, independent agendas or anything a play like,

649
00:30:48,600 --> 00:30:51,320
Speaker 5: it was just let's come in and like pedal to

650
00:30:51,360 --> 00:30:54,600
Speaker 5: the metal, let's get the businesses going and oh my gosh,

651
00:30:54,640 --> 00:30:59,120
Speaker 5: like the businesses of five times in the last six months,

652
00:30:59,160 --> 00:30:59,840
Speaker 5: both of them.

653
00:31:00,200 --> 00:31:00,760
Speaker 4: Wow.

654
00:31:00,800 --> 00:31:03,480
Speaker 5: So it's just nuts, like it's not even like one

655
00:31:03,520 --> 00:31:06,080
Speaker 5: and not the other, like it was both. And then

656
00:31:06,320 --> 00:31:08,120
Speaker 5: we went from being like I think we're a team

657
00:31:08,160 --> 00:31:11,080
Speaker 5: of seven or eight when we came together, and we're

658
00:31:11,080 --> 00:31:13,840
Speaker 5: now a team of nineteen in the.

659
00:31:13,840 --> 00:31:18,080
Speaker 2: Last six months. Wow. Yeah, that's incredible, crazy. It's such

660
00:31:18,080 --> 00:31:21,320
Speaker 2: a unique journey. Yeah, and it just made so much

661
00:31:21,360 --> 00:31:22,120
Speaker 2: sense though.

662
00:31:22,680 --> 00:31:25,960
Speaker 1: Yeah, I actually love that because, like you said, like

663
00:31:26,320 --> 00:31:29,080
Speaker 1: non competing, but also like you're both in skin but

664
00:31:29,320 --> 00:31:31,720
Speaker 1: like to come together and like you said, it's kind

665
00:31:31,720 --> 00:31:35,120
Speaker 1: of yeah, like everything just multiplies. It's such a beautiful

666
00:31:35,560 --> 00:31:37,080
Speaker 1: idea that just I feel.

667
00:31:36,880 --> 00:31:39,640
Speaker 2: Like not many people would be able to do.

668
00:31:40,600 --> 00:31:43,640
Speaker 5: Yeah, well, I think you have to also like remove

669
00:31:43,680 --> 00:31:45,640
Speaker 5: yourself a little bit from it. You have to see

670
00:31:45,680 --> 00:31:48,680
Speaker 5: the bigger picture. If you're too like granular on like

671
00:31:48,720 --> 00:31:50,720
Speaker 5: you know, if I was too attached maybe.

672
00:31:50,520 --> 00:31:52,640
Speaker 2: To TBH, I wouldn't be comfortable.

673
00:31:52,160 --> 00:31:54,520
Speaker 5: With like, you know, another party coming in and now

674
00:31:54,600 --> 00:31:57,479
Speaker 5: like weighing in on TBH. But it's sort of like

675
00:31:57,880 --> 00:32:01,040
Speaker 5: being able to welcome that environment that you can actually

676
00:32:01,080 --> 00:32:03,680
Speaker 5: grow and also seeing like I think we then saw

677
00:32:03,680 --> 00:32:06,160
Speaker 5: an opportunity to build something bigger than what we'd even

678
00:32:06,240 --> 00:32:10,720
Speaker 5: anticipated because now it's Tbhkincare and Boostlab and who knows,

679
00:32:10,760 --> 00:32:12,960
Speaker 5: like what's what's going to come next because.

680
00:32:12,760 --> 00:32:14,240
Speaker 2: They could be other brands as well.

681
00:32:14,400 --> 00:32:17,440
Speaker 5: So now we're actually on a much bigger journey than

682
00:32:17,440 --> 00:32:18,800
Speaker 5: what we have thought we'd be on.

683
00:32:19,080 --> 00:32:20,120
Speaker 2: That is incredible.

684
00:32:20,200 --> 00:32:21,440
Speaker 4: Congratulations, Thank you.

685
00:32:22,320 --> 00:32:26,200
Speaker 2: So let's talk challenges, Oh my gosh, saying because I'm

686
00:32:26,240 --> 00:32:27,360
Speaker 2: sure there's a lot.

687
00:32:27,560 --> 00:32:30,800
Speaker 1: Yeah, what has been some challenges? You know, you can

688
00:32:30,840 --> 00:32:32,360
Speaker 1: do the start or you can just do the last

689
00:32:32,400 --> 00:32:35,080
Speaker 1: six months for tiv H, whatever you want to get into.

690
00:32:35,520 --> 00:32:37,480
Speaker 5: Yeah, So I think at the beginning the challenges were

691
00:32:37,520 --> 00:32:39,480
Speaker 5: very different because obviously it was trying to grow a

692
00:32:39,520 --> 00:32:42,160
Speaker 5: business with very limited funds. And I think a lot

693
00:32:42,160 --> 00:32:44,080
Speaker 5: of people who are you know, doing their own thing

694
00:32:44,240 --> 00:32:47,160
Speaker 5: or starting up their own side hustle would understand that,

695
00:32:47,520 --> 00:32:51,160
Speaker 5: you know, limited money just makes your life really really hard,

696
00:32:51,280 --> 00:32:51,560
Speaker 5: so you.

697
00:32:51,520 --> 00:32:52,480
Speaker 2: Have to get very creative.

698
00:32:52,520 --> 00:32:57,040
Speaker 5: Like we had a very organic strategy actually with social

699
00:32:57,040 --> 00:32:59,560
Speaker 5: media to try and grow the business. So I would

700
00:32:59,600 --> 00:33:03,600
Speaker 5: say that challenge made me particularly creative, but it also

701
00:33:03,640 --> 00:33:05,960
Speaker 5: put me under a type of stress that I just

702
00:33:06,040 --> 00:33:07,560
Speaker 5: have never known in my lifetime.

703
00:33:08,240 --> 00:33:10,040
Speaker 2: You know, when you're like staring down the barrel, like

704
00:33:10,080 --> 00:33:10,920
Speaker 2: we had debt in the.

705
00:33:10,840 --> 00:33:14,440
Speaker 5: Business that we were like, you know, personally impacted by

706
00:33:15,080 --> 00:33:17,200
Speaker 5: you know, you're not being paid or like you can't

707
00:33:17,200 --> 00:33:18,959
Speaker 5: pay yourself on time, and then you're just like, I

708
00:33:19,040 --> 00:33:20,640
Speaker 5: have to make this work, like.

709
00:33:20,600 --> 00:33:21,800
Speaker 2: There's no backing out.

710
00:33:21,840 --> 00:33:22,040
Speaker 3: Now.

711
00:33:22,640 --> 00:33:25,920
Speaker 5: That was just personally challenging as well. But I would

712
00:33:25,920 --> 00:33:28,760
Speaker 5: say the challenges now is that I've got a team

713
00:33:28,960 --> 00:33:32,600
Speaker 5: of people and I'm like that there's nothing that has

714
00:33:32,680 --> 00:33:35,880
Speaker 5: been more like emotionally taxing in the best way. But

715
00:33:35,960 --> 00:33:38,000
Speaker 5: also you know, it's so challenging when you have a

716
00:33:38,040 --> 00:33:40,560
Speaker 5: team and you're trying to like be the right leader

717
00:33:40,680 --> 00:33:43,120
Speaker 5: for the team and like you know, make sure that

718
00:33:43,320 --> 00:33:46,680
Speaker 5: everyone else is okay as well as the business is okay.

719
00:33:47,160 --> 00:33:47,960
Speaker 2: And taking on.

720
00:33:47,880 --> 00:33:50,840
Speaker 5: All of that I think has been particularly challenging. It's like,

721
00:33:51,360 --> 00:33:54,719
Speaker 5: you know, you have to show up for everyone in

722
00:33:54,760 --> 00:33:56,959
Speaker 5: the business when you're a leader, and I think that

723
00:33:57,000 --> 00:33:59,040
Speaker 5: I've been like I think it's takes a lot of

724
00:33:59,040 --> 00:34:03,080
Speaker 5: personal work and again not having an ego to realize

725
00:34:03,280 --> 00:34:05,680
Speaker 5: like where you can be doing better for other people.

726
00:34:05,840 --> 00:34:08,840
Speaker 5: So that's been probably in the last six months. My

727
00:34:08,960 --> 00:34:12,319
Speaker 5: most recent challenge that I'm taking on. I love that

728
00:34:12,400 --> 00:34:13,120
Speaker 5: and it's funny.

729
00:34:13,160 --> 00:34:16,280
Speaker 1: I've said on this podcast so many times that's probably

730
00:34:16,320 --> 00:34:19,960
Speaker 1: my biggest challenge in business is like the people, not

731
00:34:20,080 --> 00:34:22,880
Speaker 1: in the way of like the people are challenging, but

732
00:34:23,400 --> 00:34:26,080
Speaker 1: you know, to be a leader, to be like solid

733
00:34:26,120 --> 00:34:29,080
Speaker 1: in yourself to lead a team, it's just a skill

734
00:34:29,239 --> 00:34:31,240
Speaker 1: that you most can't be taught.

735
00:34:31,360 --> 00:34:32,400
Speaker 2: You have to learn.

736
00:34:32,560 --> 00:34:35,279
Speaker 1: So there's there's a lot of you know, mistakes and

737
00:34:35,480 --> 00:34:36,280
Speaker 1: certain things.

738
00:34:36,080 --> 00:34:37,080
Speaker 2: You have to go through.

739
00:34:37,520 --> 00:34:39,040
Speaker 4: Yeah, I would agree on that one.

740
00:34:39,120 --> 00:34:40,840
Speaker 2: It's an ugly learning cycle.

741
00:34:41,040 --> 00:34:43,239
Speaker 5: Yeah, say, like it doesn't feel great, there's no other

742
00:34:43,320 --> 00:34:45,120
Speaker 5: way to do it but to go out and get

743
00:34:45,160 --> 00:34:48,359
Speaker 5: it wrong and do it better next time. And I

744
00:34:48,360 --> 00:34:50,160
Speaker 5: think the only way you can do that and be

745
00:34:50,280 --> 00:34:52,840
Speaker 5: a good leader is if you can own what's yours

746
00:34:52,880 --> 00:34:56,640
Speaker 5: to own, Like I think really realizing where you know

747
00:34:56,719 --> 00:34:59,560
Speaker 5: it might feel like you're kicking the guts, but you

748
00:34:59,640 --> 00:35:01,360
Speaker 5: have to also reckon with yourself and be like, I

749
00:35:01,400 --> 00:35:04,319
Speaker 5: didn't do that well, yeah, and that's like I think

750
00:35:04,360 --> 00:35:07,160
Speaker 5: that's a really hard thing to do when your intentions

751
00:35:07,160 --> 00:35:09,719
Speaker 5: are really pure. Yeah, but you're like, no, you have

752
00:35:09,800 --> 00:35:12,000
Speaker 5: to actually be a little bit tough on yourself and

753
00:35:12,000 --> 00:35:14,120
Speaker 5: be like, look, it's up to me as the leader

754
00:35:14,200 --> 00:35:16,680
Speaker 5: to be like the better person or like to know

755
00:35:16,800 --> 00:35:19,200
Speaker 5: the way, or to reframe the conversation a CTA way

756
00:35:19,280 --> 00:35:21,319
Speaker 5: or do whatever. So I think, yeah, I think it's

757
00:35:21,400 --> 00:35:24,799
Speaker 5: just a really emotional journey to go on, but one

758
00:35:24,800 --> 00:35:25,840
Speaker 5: that is rewarding.

759
00:35:26,040 --> 00:35:28,759
Speaker 1: Also, kind of what you said about ownership is yeah,

760
00:35:29,000 --> 00:35:32,000
Speaker 1: very much removing the ego, yes, yeah, and being like,

761
00:35:32,760 --> 00:35:35,720
Speaker 1: you know, I can still lead, but I can still

762
00:35:35,760 --> 00:35:38,400
Speaker 1: own up and I can still move forward because they

763
00:35:38,560 --> 00:35:41,640
Speaker 1: think a lot of the times you feel as a

764
00:35:41,719 --> 00:35:44,520
Speaker 1: leader you can't make mistakes and you can't let people

765
00:35:44,600 --> 00:35:48,520
Speaker 1: see your vulnerabilities and you're making mistakes, which is just

766
00:35:48,600 --> 00:35:51,840
Speaker 1: the biggest mistake. Yes, because they need to see you

767
00:35:51,880 --> 00:35:54,800
Speaker 1: make the mistakes. They need to see that you're you know, human,

768
00:35:55,000 --> 00:35:58,239
Speaker 1: and they, like I have found with my team is

769
00:35:58,280 --> 00:36:01,440
Speaker 1: like just being very honest and vulnerable actually helps so

770
00:36:01,520 --> 00:36:04,239
Speaker 1: much more than just like pretending I'm all good all

771
00:36:04,280 --> 00:36:05,440
Speaker 1: the time and know everything.

772
00:36:05,560 --> 00:36:06,480
Speaker 2: Yeah, so true.

773
00:36:06,560 --> 00:36:08,440
Speaker 1: A little bit ago, you kind of spoke about the

774
00:36:08,520 --> 00:36:11,879
Speaker 1: organic social media strategy. Do you want to chat about that,

775
00:36:11,960 --> 00:36:14,920
Speaker 1: because I'm sure is it different to how it started

776
00:36:14,920 --> 00:36:16,200
Speaker 1: to it is now or.

777
00:36:16,160 --> 00:36:18,280
Speaker 2: You have you kept a very similar strategy.

778
00:36:18,680 --> 00:36:21,759
Speaker 5: I would say it's evolved, but I would say the

779
00:36:21,760 --> 00:36:24,279
Speaker 5: core of it is pretty much the same, which was

780
00:36:24,600 --> 00:36:27,480
Speaker 5: we used social from the beginning as a channel to

781
00:36:27,640 --> 00:36:31,239
Speaker 5: just like let the customers in to like show them

782
00:36:31,280 --> 00:36:33,600
Speaker 5: what was going on behind the scenes, and also like

783
00:36:33,680 --> 00:36:36,520
Speaker 5: connect with them personally, so you know, for me to

784
00:36:36,719 --> 00:36:40,360
Speaker 5: share my story with the customers on the page, and

785
00:36:40,880 --> 00:36:43,040
Speaker 5: so that they could see like, this is the team,

786
00:36:43,160 --> 00:36:45,720
Speaker 5: this is the people that they're buying from, and also

787
00:36:45,760 --> 00:36:48,200
Speaker 5: be entertained along the way, like we don't take ourselves

788
00:36:48,200 --> 00:36:51,520
Speaker 5: too seriously. So I think that strategy really hasn't changed.

789
00:36:51,520 --> 00:36:54,960
Speaker 5: We've probably become a bit better at it as we've gone,

790
00:36:55,160 --> 00:36:58,440
Speaker 5: but yes, really the whole approach on the platform is

791
00:36:58,480 --> 00:37:02,000
Speaker 5: to just like connect with the customers and entertain them.

792
00:37:02,120 --> 00:37:02,920
Speaker 2: Yeah.

793
00:37:03,000 --> 00:37:03,680
Speaker 4: I love that.

794
00:37:04,640 --> 00:37:07,799
Speaker 1: And do you want to chat about your favorite moments

795
00:37:07,880 --> 00:37:09,960
Speaker 1: so far as a business owner?

796
00:37:10,080 --> 00:37:13,279
Speaker 5: Yeah, I think it is hearing that people are like

797
00:37:13,400 --> 00:37:16,320
Speaker 5: using the products and it just it's probably it's.

798
00:37:16,080 --> 00:37:16,920
Speaker 2: Probably the same.

799
00:37:17,080 --> 00:37:18,920
Speaker 5: I don't know for you when you hear people be like,

800
00:37:19,520 --> 00:37:21,600
Speaker 5: you know, I use Naked Harvest or whatever, and like

801
00:37:21,680 --> 00:37:23,640
Speaker 5: every time I'm like, you know, when people say, oh,

802
00:37:23,680 --> 00:37:25,399
Speaker 5: I've been using TV, can come like, no.

803
00:37:25,400 --> 00:37:25,800
Speaker 2: You haven't.

804
00:37:26,239 --> 00:37:29,400
Speaker 5: You know, people like I literally even like will go

805
00:37:29,480 --> 00:37:30,919
Speaker 5: places now sometimes.

806
00:37:30,640 --> 00:37:33,040
Speaker 2: People like are you the girl from TBH skin Care?

807
00:37:33,560 --> 00:37:35,920
Speaker 5: And then like some people message my personal page and

808
00:37:35,920 --> 00:37:39,279
Speaker 5: they're like, you know, you saved my life, and like

809
00:37:39,520 --> 00:37:42,799
Speaker 5: just the stuff that you get from the customers, I

810
00:37:42,800 --> 00:37:45,239
Speaker 5: don't think it ever feels real or like even we

811
00:37:45,280 --> 00:37:47,160
Speaker 5: have like these little water bottles that we give out

812
00:37:47,320 --> 00:37:50,120
Speaker 5: as like promos, and one of my really good guy

813
00:37:50,200 --> 00:37:51,759
Speaker 5: friends went on a date with a girl and she

814
00:37:51,840 --> 00:37:53,719
Speaker 5: had one and I was like, he sent me a

815
00:37:53,760 --> 00:37:55,920
Speaker 5: photo and I was like, oh my god, like just

816
00:37:56,040 --> 00:37:58,839
Speaker 5: I can't believe that there's these people out there who

817
00:37:59,040 --> 00:38:02,040
Speaker 5: use these products and love them, and I just don't know.

818
00:38:02,320 --> 00:38:04,600
Speaker 5: It's so weird when you run an e commerce business

819
00:38:04,640 --> 00:38:06,520
Speaker 5: as well, because you sort of like detach from It's

820
00:38:06,520 --> 00:38:08,160
Speaker 5: like you see your shopify or to come through and

821
00:38:08,160 --> 00:38:10,719
Speaker 5: it's like, okay, those products get sent out, But I

822
00:38:10,719 --> 00:38:13,280
Speaker 5: think when you actually see it come back full circle,

823
00:38:13,360 --> 00:38:15,120
Speaker 5: like that's really surreal.

824
00:38:15,920 --> 00:38:16,839
Speaker 2: I couldn't agree more.

825
00:38:16,880 --> 00:38:19,760
Speaker 1: And I think those moments, like you said, because everything

826
00:38:19,840 --> 00:38:23,200
Speaker 1: is online these days, so when I had a couple

827
00:38:23,280 --> 00:38:24,880
Speaker 1: of weeks ago, had a girl come up to me

828
00:38:24,920 --> 00:38:27,600
Speaker 1: on the street and be like, I've done your course

829
00:38:27,680 --> 00:38:30,520
Speaker 1: the project and it changed my life. And then she

830
00:38:30,600 --> 00:38:32,640
Speaker 1: told me about all the things like that had happened

831
00:38:32,680 --> 00:38:35,600
Speaker 1: since then, and so yeah, to see like an actual

832
00:38:35,800 --> 00:38:38,879
Speaker 1: face and actual human going through the process, and it's

833
00:38:38,880 --> 00:38:41,920
Speaker 1: like really easy to you know, read dms or read emails,

834
00:38:41,920 --> 00:38:44,360
Speaker 1: but then when you have someone physically in front of you.

835
00:38:44,160 --> 00:38:47,880
Speaker 2: Tell you that, it's yeah, it's a whole other level of.

836
00:38:47,760 --> 00:38:51,840
Speaker 1: Like, oh my god, all the stress, all the things

837
00:38:52,200 --> 00:38:54,040
Speaker 1: is so worth it just to.

838
00:38:54,000 --> 00:38:56,160
Speaker 2: Have that moment. Yes, completely agree.

839
00:38:56,440 --> 00:38:59,640
Speaker 1: Can you chat a little bit more how tv H

840
00:39:00,200 --> 00:39:04,799
Speaker 1: is launching in Coals, So that is so exciting for

841
00:39:04,840 --> 00:39:08,000
Speaker 1: it to be more accessible and even kind of the

842
00:39:08,040 --> 00:39:11,560
Speaker 1: thought I had is like you said, this is really

843
00:39:11,560 --> 00:39:16,480
Speaker 1: great technology for young women, for teenagers, and so coals

844
00:39:16,560 --> 00:39:20,319
Speaker 1: is really such an approachable and relatable place for the

845
00:39:20,400 --> 00:39:21,480
Speaker 1: younger demographic.

846
00:39:21,680 --> 00:39:22,960
Speaker 4: Was that kind of the vibe for this?

847
00:39:23,400 --> 00:39:26,200
Speaker 5: Yeah, And I really think you know, when we started

848
00:39:26,200 --> 00:39:28,359
Speaker 5: the business, it was like, Okay, how can we get

849
00:39:28,400 --> 00:39:31,600
Speaker 5: this into as many people's hands as possible because we

850
00:39:31,680 --> 00:39:34,280
Speaker 5: know that, you know, there's not another product that exists

851
00:39:34,320 --> 00:39:36,719
Speaker 5: like this in market, so it has the ability to

852
00:39:36,760 --> 00:39:38,600
Speaker 5: really have such a big impact on people's lives.

853
00:39:38,600 --> 00:39:41,160
Speaker 2: Obviously, as I've lived firsthand through ACNE, I know that.

854
00:39:41,800 --> 00:39:43,960
Speaker 5: So it was always about, Okay, how can we price

855
00:39:44,000 --> 00:39:46,840
Speaker 5: it as accessibly as possible, and then how can we

856
00:39:46,880 --> 00:39:50,440
Speaker 5: make it like physically available, and I think Priceline was

857
00:39:50,480 --> 00:39:54,400
Speaker 5: one step in doing that and it's been absolutely amazing.

858
00:39:54,920 --> 00:39:57,440
Speaker 5: And then to be able to add on the likes

859
00:39:57,480 --> 00:39:59,640
Speaker 5: of Coals and now it's like, you know, there's over

860
00:39:59,680 --> 00:40:02,000
Speaker 5: twelve hundred stores now in Australia that are going to

861
00:40:02,080 --> 00:40:05,239
Speaker 5: have the products, and you know, it's literally around the

862
00:40:05,280 --> 00:40:08,040
Speaker 5: corner for most people, Like most people will either have

863
00:40:08,160 --> 00:40:11,359
Speaker 5: a price sign or a Coals nearby, and it's like

864
00:40:11,760 --> 00:40:14,320
Speaker 5: that's perfect, you know, that's what don't We want to

865
00:40:14,320 --> 00:40:16,560
Speaker 5: make it as easy as possible for people to access

866
00:40:16,600 --> 00:40:17,080
Speaker 5: the products.

867
00:40:17,080 --> 00:40:19,040
Speaker 2: So Coals is an amazing partner.

868
00:40:19,080 --> 00:40:22,279
Speaker 5: And yet it's a great environment to be shopping for

869
00:40:22,360 --> 00:40:26,200
Speaker 5: your everyday products, which essentially these are, yeah, and it's

870
00:40:26,360 --> 00:40:27,920
Speaker 5: a non intimidating environment.

871
00:40:28,760 --> 00:40:30,640
Speaker 2: It's just yeah, it's accessible.

872
00:40:30,680 --> 00:40:32,960
Speaker 5: And also you've got your parents there shopping as well,

873
00:40:33,040 --> 00:40:35,440
Speaker 5: which is really important for teens too because a lot

874
00:40:35,440 --> 00:40:38,440
Speaker 5: of the time it is their mums buying these products,

875
00:40:38,480 --> 00:40:40,960
Speaker 5: so yeah, mums or dads. So I think it's just

876
00:40:41,040 --> 00:40:44,239
Speaker 5: perfect for us. I'm so excited. I'm nervous. Obviously I

877
00:40:44,280 --> 00:40:46,480
Speaker 5: haven't seen it launch yet. By the time this airs,

878
00:40:46,640 --> 00:40:49,759
Speaker 5: we will have but very nerve wracking. Everyone go into

879
00:40:49,880 --> 00:40:53,640
Speaker 5: Coals and check it out. Support our goal because honestly,

880
00:40:53,840 --> 00:40:54,880
Speaker 5: that is incredible.

881
00:40:54,920 --> 00:40:56,600
Speaker 4: Thank you, It's so amazing.

882
00:40:56,840 --> 00:40:59,359
Speaker 1: And we were kind of talking off air of just

883
00:40:59,360 --> 00:41:02,960
Speaker 1: like the post that goes into retail and stock us

884
00:41:03,160 --> 00:41:07,239
Speaker 1: of that size is huge. Yeah, so I bet you're

885
00:41:07,320 --> 00:41:14,080
Speaker 1: kind of feeling like the not relief, but just like.

886
00:41:12,760 --> 00:41:14,520
Speaker 5: Yeah, we've at least gotten to the stage where the

887
00:41:14,560 --> 00:41:19,000
Speaker 5: products have gone goal. So and you know that was

888
00:41:19,120 --> 00:41:21,880
Speaker 5: no easy task. So and you know, credit to the

889
00:41:21,880 --> 00:41:24,000
Speaker 5: team that we've got now. They did such an incredible

890
00:41:24,080 --> 00:41:26,479
Speaker 5: job of making that happen. I can't take any credit

891
00:41:26,560 --> 00:41:28,200
Speaker 5: for that, but it's been a lot of stress for

892
00:41:28,239 --> 00:41:31,160
Speaker 5: a lot of people. But yes, so it's gonna be worthwhile,

893
00:41:31,200 --> 00:41:33,440
Speaker 5: I think. And now and now it's sort of like

894
00:41:33,480 --> 00:41:35,359
Speaker 5: on me because I'm on the marketing side.

895
00:41:35,400 --> 00:41:37,680
Speaker 2: So now that it's in store, like you know, this

896
00:41:37,760 --> 00:41:39,879
Speaker 2: is where I sort of take it now, I've got it. Yeah,

897
00:41:40,600 --> 00:41:43,000
Speaker 2: that's so exciting. Probably my crunch time. Now.

898
00:41:43,520 --> 00:41:46,719
Speaker 1: Do you have any marketing activations or what's your kind

899
00:41:46,719 --> 00:41:47,680
Speaker 1: of vision in.

900
00:41:47,600 --> 00:41:48,239
Speaker 2: Regards to that.

901
00:41:48,440 --> 00:41:48,600
Speaker 3: Yes.

902
00:41:48,640 --> 00:41:50,440
Speaker 5: So we're doing a launch event next week which I'm

903
00:41:50,520 --> 00:41:53,760
Speaker 5: very excited about, and that'll be in Sydney. But we're

904
00:41:53,800 --> 00:41:57,359
Speaker 5: also doing like pop ups outside of coal stores, so

905
00:41:57,400 --> 00:42:01,319
Speaker 5: we're handing out juices and like tea, viual newspapers and

906
00:42:01,360 --> 00:42:04,640
Speaker 5: stuff outside the Cols stores and interacting with the customers

907
00:42:04,680 --> 00:42:06,399
Speaker 5: like at a store level, which is my favorite thing

908
00:42:06,440 --> 00:42:06,640
Speaker 5: to do.

909
00:42:07,280 --> 00:42:08,680
Speaker 2: So that's going to be really fun.

910
00:42:08,719 --> 00:42:10,600
Speaker 5: And I'm sure there'll be a lot of social media

911
00:42:10,640 --> 00:42:12,240
Speaker 5: content that comes out of it as well.

912
00:42:12,800 --> 00:42:15,120
Speaker 1: I am sure, and I cannot wait to watch it

913
00:42:15,239 --> 00:42:18,319
Speaker 1: all and carry you on. That's amazing. Do you have

914
00:42:18,360 --> 00:42:22,000
Speaker 1: any advice for someone who does have a product based

915
00:42:22,040 --> 00:42:25,400
Speaker 1: business who does want to find an aligned stock is

916
00:42:25,760 --> 00:42:28,000
Speaker 1: or you know, get their product in there. Do you

917
00:42:28,080 --> 00:42:29,759
Speaker 1: have any advice for that process?

918
00:42:29,960 --> 00:42:30,200
Speaker 2: Yeah?

919
00:42:30,239 --> 00:42:34,000
Speaker 5: I think definitely know your customer and where they're shopping,

920
00:42:34,640 --> 00:42:37,680
Speaker 5: and I would say, you know, for us, price line

921
00:42:37,760 --> 00:42:40,279
Speaker 5: was you know, the dream retailer because we wanted that

922
00:42:40,320 --> 00:42:41,240
Speaker 5: pharmacy element.

923
00:42:41,400 --> 00:42:42,440
Speaker 2: We wanted it to be.

924
00:42:42,440 --> 00:42:46,000
Speaker 5: Accessible but still like a real beauty destination. So it

925
00:42:46,080 --> 00:42:48,319
Speaker 5: made a lot of sense for like how we saw

926
00:42:48,320 --> 00:42:50,680
Speaker 5: the brand positioned, and because we knew that, it was

927
00:42:50,719 --> 00:42:53,640
Speaker 5: really helpful in terms of like getting our focus right.

928
00:42:54,160 --> 00:42:55,560
Speaker 2: But I think no way.

929
00:42:55,480 --> 00:42:59,200
Speaker 5: Your product is best sat because if you get that right,

930
00:42:59,239 --> 00:43:01,200
Speaker 5: when you put it on shelf, it will sell and

931
00:43:01,239 --> 00:43:03,759
Speaker 5: that makes your life one hundred times easier. You know,

932
00:43:03,800 --> 00:43:06,640
Speaker 5: you can't just basically pop something on shelf in a

933
00:43:06,719 --> 00:43:09,279
Speaker 5: retailer and then expect it to go, which I think

934
00:43:09,360 --> 00:43:11,960
Speaker 5: sometimes a lot of people do. So it's definitely like

935
00:43:12,000 --> 00:43:15,360
Speaker 5: a combined effort of you really partnering with the retailer

936
00:43:15,400 --> 00:43:18,200
Speaker 5: in a way that's meaningful for your brand and your customers.

937
00:43:18,520 --> 00:43:21,480
Speaker 5: And if you get that balance right, like magic happens

938
00:43:21,600 --> 00:43:24,239
Speaker 5: and it will become like literally like just another arm

939
00:43:24,280 --> 00:43:27,120
Speaker 5: of your business that's so well integrated. That's how I

940
00:43:27,120 --> 00:43:30,600
Speaker 5: feel with Priceline, though, I think, yeah, if you know that, then.

941
00:43:30,440 --> 00:43:33,040
Speaker 2: It's a really easy pitch into the retailer as well.

942
00:43:33,600 --> 00:43:34,239
Speaker 4: I love that.

943
00:43:34,520 --> 00:43:35,920
Speaker 2: Yeah, that was great advice.

944
00:43:36,880 --> 00:43:40,200
Speaker 1: And to finish, Rache, I would love to know what

945
00:43:40,440 --> 00:43:43,040
Speaker 1: is the best advice that you've ever been given.

946
00:43:43,320 --> 00:43:45,719
Speaker 5: This is a recent one that I was given and

947
00:43:46,600 --> 00:43:48,959
Speaker 5: it's been so useful for me in so many ways,

948
00:43:49,040 --> 00:43:52,360
Speaker 5: quite practical. So there's an access and if you picture

949
00:43:52,440 --> 00:43:55,880
Speaker 5: on one side of the access, you've got ask and tell,

950
00:43:56,560 --> 00:43:58,800
Speaker 5: and then if you're on the other side of the access,

951
00:43:58,800 --> 00:44:02,640
Speaker 5: you've got how and why. And if you are sitting

952
00:44:02,640 --> 00:44:06,839
Speaker 5: in the columns of telling how and telling why, you're

953
00:44:06,840 --> 00:44:10,120
Speaker 5: not listening enough. So if you you actually as a leader,

954
00:44:10,160 --> 00:44:12,120
Speaker 5: this is like more of a leadership advice, you need

955
00:44:12,160 --> 00:44:16,800
Speaker 5: to be sitting in the ask how, ask why instead

956
00:44:16,800 --> 00:44:19,799
Speaker 5: of tell how, tell why, because if you're in there,

957
00:44:19,840 --> 00:44:23,320
Speaker 5: you're probably not like empowering people underneath you and listening

958
00:44:23,400 --> 00:44:26,080
Speaker 5: to them properly. So I've been like using that and

959
00:44:26,080 --> 00:44:29,360
Speaker 5: it's actually guided me so well, yeah, amazing.

960
00:44:29,400 --> 00:44:31,279
Speaker 2: Is that from like a book or something? I have

961
00:44:31,320 --> 00:44:34,320
Speaker 2: a coach? Okay, yeah, we love coaches.

962
00:44:35,840 --> 00:44:39,040
Speaker 1: That is amazing. I felt like that advice was for me.

963
00:44:40,440 --> 00:44:43,239
Speaker 5: I feel like it's even in my personal life though,

964
00:44:43,320 --> 00:44:46,280
Speaker 5: like even with my personal interactions, even with my husband,

965
00:44:46,760 --> 00:44:49,600
Speaker 5: you know, like maybe I'm not actually asking enough, maybe

966
00:44:49,600 --> 00:44:52,200
Speaker 5: I'm just telling, And it's like, you know, you go

967
00:44:52,280 --> 00:44:53,920
Speaker 5: through life at such a quick pace.

968
00:44:54,080 --> 00:44:55,640
Speaker 2: Yeah, you go through life.

969
00:44:55,480 --> 00:44:58,160
Speaker 5: At such a quick pace that sometimes active listening is

970
00:44:58,239 --> 00:45:02,240
Speaker 5: really really difficult skilled, So yeah.

971
00:45:01,640 --> 00:45:02,680
Speaker 4: I love that.

972
00:45:03,320 --> 00:45:05,400
Speaker 1: I would love to know what is a core belief

973
00:45:05,440 --> 00:45:07,360
Speaker 1: you hold close to your heart? So if you don't know,

974
00:45:07,480 --> 00:45:11,279
Speaker 1: core belief is just something that's like you know when

975
00:45:11,320 --> 00:45:14,799
Speaker 1: you're going through it, or you get those hiccups in

976
00:45:14,880 --> 00:45:18,920
Speaker 1: life that you lock into that makes you move through it.

977
00:45:19,040 --> 00:45:22,080
Speaker 1: For example, mine is like life happens for me, which

978
00:45:22,160 --> 00:45:24,480
Speaker 1: I have used in a lot of moments. Do you

979
00:45:24,480 --> 00:45:26,040
Speaker 1: have a core belief you'd like to chef?

980
00:45:26,239 --> 00:45:27,440
Speaker 2: I would say mine.

981
00:45:27,600 --> 00:45:29,719
Speaker 5: I've got a few different ones, but they all sort

982
00:45:29,719 --> 00:45:31,840
Speaker 5: of center around the same thing. And I would say, like,

983
00:45:31,920 --> 00:45:33,719
Speaker 5: the first one that popped my head when I read

984
00:45:33,719 --> 00:45:37,160
Speaker 5: this question was don't die wondering. You don't want to

985
00:45:37,200 --> 00:45:40,920
Speaker 5: die wondering, So like, if you're if you're thinking of

986
00:45:41,000 --> 00:45:43,120
Speaker 5: doing something, just do it because otherwise you're just going

987
00:45:43,200 --> 00:45:44,399
Speaker 5: to constantly think of like.

988
00:45:44,320 --> 00:45:44,960
Speaker 2: The what if?

989
00:45:45,239 --> 00:45:47,319
Speaker 5: Yeah, and then also like you miss one hundred percent

990
00:45:47,360 --> 00:45:48,279
Speaker 5: of the shots you don't take.

991
00:45:48,800 --> 00:45:50,880
Speaker 2: So I love that.

992
00:45:51,280 --> 00:45:54,120
Speaker 1: I straightaway thought about because I left are like a

993
00:45:54,120 --> 00:45:57,759
Speaker 1: corporate law job to start this and when people ask

994
00:45:57,800 --> 00:46:00,759
Speaker 1: me like, oh, what made you leave, I was like, well,

995
00:46:01,080 --> 00:46:04,440
Speaker 1: I just didn't want to like die wondering, like I

996
00:46:04,440 --> 00:46:06,000
Speaker 1: didn't want to have the doubt in my mind of

997
00:46:06,040 --> 00:46:08,040
Speaker 1: like what if. So it's like I've just got to

998
00:46:08,080 --> 00:46:10,799
Speaker 1: try this and look how it turned out. Yes, So

999
00:46:11,760 --> 00:46:14,080
Speaker 1: I love that well, Rachel, thank you so much for

1000
00:46:14,080 --> 00:46:19,080
Speaker 1: coming on the podcast and sharing so much information with us.

1001
00:46:19,160 --> 00:46:22,920
Speaker 1: It was incredible to hear your journey and I'm so

1002
00:46:22,960 --> 00:46:23,640
Speaker 1: excited for you.

1003
00:46:23,600 --> 00:46:26,880
Speaker 2: About cold That's incredible. It's been so lovely. Thank you

1004
00:46:26,920 --> 00:46:28,560
Speaker 2: for having me such a pleasure.

1005
00:46:32,520 --> 00:46:36,040
Speaker 1: Thank you so much for listening to another episode of

1006
00:46:36,080 --> 00:46:39,239
Speaker 1: the Rise and Conquer podcast. If you enjoyed it and

1007
00:46:39,320 --> 00:46:43,000
Speaker 1: want more, come connect with us on Instagram at Rise

1008
00:46:43,080 --> 00:46:47,320
Speaker 1: and Conquer dot podcast and join our Facebook discussion group,

1009
00:46:47,400 --> 00:46:49,640
Speaker 1: a Rise and Concer podcast community.

1010
00:46:50,120 --> 00:46:51,520
Speaker 2: We're an independent.

1011
00:46:51,040 --> 00:46:53,560
Speaker 1: Podcast and we have a small team, so we do

1012
00:46:53,640 --> 00:46:56,920
Speaker 1: appreciate your time and support. If you have a spare moment,

1013
00:46:57,040 --> 00:47:00,920
Speaker 1: a follow or subscribe on whatever platform that you listen

1014
00:47:01,000 --> 00:47:04,640
Speaker 1: to would be so amazing, And look, if you're feeling

1015
00:47:04,760 --> 00:47:08,600
Speaker 1: extra kind, a review on Apple Podcasts would be great.