1 00:00:00,680 --> 00:00:01,000 Speaker 1: Hello. 2 00:00:01,560 --> 00:00:05,040 Speaker 2: My name's Santasha Nabananga Bamblet. I'm a proud yr the 3 00:00:05,160 --> 00:00:08,760 Speaker 2: Order KERNI Whoalbury and a waddery woman. And before we 4 00:00:08,800 --> 00:00:11,440 Speaker 2: get started on She's on the Money podcast, I would 5 00:00:11,520 --> 00:00:14,520 Speaker 2: like to acknowledge the traditional custodians of the land of 6 00:00:14,560 --> 00:00:18,680 Speaker 2: which this podcast is recorded on a wondery country, acknowledging 7 00:00:18,680 --> 00:00:22,560 Speaker 2: the elders, the ancestors and the next generation coming through 8 00:00:23,040 --> 00:00:27,159 Speaker 2: as this podcast is about connecting, empowering, knowledge sharing and 9 00:00:27,240 --> 00:00:30,600 Speaker 2: the storytelling of you to make a difference for today 10 00:00:31,040 --> 00:00:32,640 Speaker 2: and lasting impact for tomorrow. 11 00:00:33,320 --> 00:00:34,120 Speaker 1: Let's get into it. 12 00:00:34,800 --> 00:00:54,040 Speaker 3: She's on the Money, She's on the Money. 13 00:00:57,760 --> 00:01:01,080 Speaker 1: Hello, and welcome to the business by If you're thinking 14 00:01:01,120 --> 00:01:03,320 Speaker 1: of starting up a side hustle or a small business, 15 00:01:03,320 --> 00:01:06,560 Speaker 1: my friend, you are in exactly the right place. I'm 16 00:01:06,640 --> 00:01:09,800 Speaker 1: Victoria Devine and I've created and currently runs several i 17 00:01:09,800 --> 00:01:13,000 Speaker 1: would say successful businesses, and I'm joined by one of 18 00:01:13,040 --> 00:01:16,280 Speaker 1: the hardest working side hustlers I know, miss Jessica Riach. 19 00:01:16,920 --> 00:01:17,840 Speaker 4: What a dream team. 20 00:01:18,240 --> 00:01:20,480 Speaker 1: I think we look cute together too, So that's that 21 00:01:20,600 --> 00:01:21,240 Speaker 1: really helpful. 22 00:01:21,360 --> 00:01:24,040 Speaker 5: I've been loving these Business Bible episodes, especially since we 23 00:01:24,240 --> 00:01:26,399 Speaker 5: just won Best Business Podcast. 24 00:01:26,319 --> 00:01:29,480 Speaker 1: Or but the year at the podcast of warhy No, 25 00:01:29,600 --> 00:01:33,039 Speaker 1: it's so exciting, We're so smart, Jessica. 26 00:01:33,360 --> 00:01:36,200 Speaker 5: It was honestly just so fun, and it's really exciting 27 00:01:36,240 --> 00:01:37,840 Speaker 5: to know that you guys are loving the Business Bible 28 00:01:37,840 --> 00:01:38,560 Speaker 5: as much as we are. 29 00:01:38,720 --> 00:01:40,679 Speaker 1: Neither of us saw it coming. We were both in shock. 30 00:01:40,880 --> 00:01:42,720 Speaker 5: So yeah, there's a video and I wanted to say 31 00:01:45,120 --> 00:01:47,640 Speaker 5: it was so exciting. But we've covered a lot in 32 00:01:47,680 --> 00:01:50,000 Speaker 5: a couple of episodes. We've found out why we've set 33 00:01:50,080 --> 00:01:52,720 Speaker 5: up our business books. But today's episode is a little 34 00:01:52,760 --> 00:01:54,520 Speaker 5: bit more fun because we're going to be trying to 35 00:01:54,520 --> 00:01:57,560 Speaker 5: find out exactly who our customer avatar is. 36 00:01:57,800 --> 00:02:00,440 Speaker 1: I would say this is probably more exciting than to about 37 00:02:00,440 --> 00:02:01,640 Speaker 1: tax and bank accounts. 38 00:02:01,720 --> 00:02:04,040 Speaker 5: Maybe not for you, yeah, exactly, But. 39 00:02:04,040 --> 00:02:06,960 Speaker 1: Today we're going to be looking at creating a customer avatar, 40 00:02:07,680 --> 00:02:10,480 Speaker 1: which is really fun. Nothing like Avatar the movie that 41 00:02:10,600 --> 00:02:12,960 Speaker 1: is where my brain goes the same the second you 42 00:02:13,000 --> 00:02:15,920 Speaker 1: say avatar and like they're blue rat. That's different. So 43 00:02:15,960 --> 00:02:18,960 Speaker 1: this is a customer avatar, jess And what exactly is 44 00:02:18,960 --> 00:02:20,960 Speaker 1: the customer avatar? So you might have heard of a 45 00:02:21,000 --> 00:02:25,440 Speaker 1: customer avatar or a customer persona or maybe something similar 46 00:02:25,800 --> 00:02:28,919 Speaker 1: and It's basically where you create a fictional person who 47 00:02:28,960 --> 00:02:33,560 Speaker 1: becomes the outline of your perfect customer. Right, So the 48 00:02:33,680 --> 00:02:36,440 Speaker 1: exact person that we would be selling to, the exact 49 00:02:36,480 --> 00:02:40,160 Speaker 1: person would be marketing our business to talking to every 50 00:02:40,200 --> 00:02:42,959 Speaker 1: single time we turn up in our business or side hustle, 51 00:02:43,000 --> 00:02:45,920 Speaker 1: whether that is in person or online. So by the 52 00:02:46,040 --> 00:02:47,720 Speaker 1: end of this episode, you're going to have a name, 53 00:02:47,960 --> 00:02:49,960 Speaker 1: you're going to have an age, you're gonna have a gender, 54 00:02:49,960 --> 00:02:53,079 Speaker 1: and you're basically going to create this whole fictional character 55 00:02:53,600 --> 00:02:55,919 Speaker 1: that aligns with your business. But you can't use them 56 00:02:55,919 --> 00:02:56,760 Speaker 1: to catfish people. 57 00:02:56,840 --> 00:02:59,640 Speaker 5: Jess Okay, so no getting on Tinder and saying, ah. 58 00:02:59,520 --> 00:03:03,400 Speaker 1: I'm actually Jessica twenty nine, Like, that's not gonna work. Yeah, 59 00:03:03,639 --> 00:03:06,240 Speaker 1: But the whole point of this is to really drill 60 00:03:06,320 --> 00:03:08,680 Speaker 1: down into who your perfect customer is, because if you 61 00:03:08,720 --> 00:03:10,600 Speaker 1: can approach them and appeal to them, you're going to 62 00:03:10,639 --> 00:03:14,280 Speaker 1: attract more like minded customers, where as they think these days, 63 00:03:14,480 --> 00:03:17,519 Speaker 1: everybody's trying to be too much of everything to everybody. 64 00:03:17,760 --> 00:03:20,399 Speaker 1: You know what that does, It dilutes your value as 65 00:03:20,400 --> 00:03:20,920 Speaker 1: a business. 66 00:03:21,080 --> 00:03:21,480 Speaker 5: Yeah. 67 00:03:21,560 --> 00:03:24,320 Speaker 1: Like, let's give an example, using my favorite example, the 68 00:03:24,320 --> 00:03:27,519 Speaker 1: candle business. It might be thirty two year old Emily. 69 00:03:27,680 --> 00:03:29,680 Speaker 1: She lives in Burwood. She works full time in the city. 70 00:03:29,760 --> 00:03:30,920 Speaker 1: She captues the train to work. 71 00:03:31,040 --> 00:03:33,000 Speaker 6: She listens to maybe three or four hours of a 72 00:03:33,000 --> 00:03:35,880 Speaker 6: podcast a week's leave. She's on the money, yeah, obviously, 73 00:03:35,920 --> 00:03:38,440 Speaker 6: but we're just going to say podcasts in general. Maybe 74 00:03:38,440 --> 00:03:40,280 Speaker 6: she's more of a pop culture girlie with than an 75 00:03:40,360 --> 00:03:41,160 Speaker 6: educational girlie. 76 00:03:41,200 --> 00:03:43,880 Speaker 1: We don't know, We don't judge. She spends time on 77 00:03:43,920 --> 00:03:47,560 Speaker 1: Instagram and TikTok relatable. She's renting a one bedroom apartment 78 00:03:47,640 --> 00:03:50,200 Speaker 1: or by herself and saving up to purchase her own 79 00:03:50,240 --> 00:03:52,440 Speaker 1: home to live in. She wants to make her current 80 00:03:52,480 --> 00:03:54,640 Speaker 1: house feel like a home, but she's on a tight budget. 81 00:03:54,680 --> 00:03:56,560 Speaker 4: That's much more detailed than I thought it would be. 82 00:03:56,680 --> 00:03:59,480 Speaker 1: Yeah, so we're like making this perfect customer, Like we 83 00:03:59,520 --> 00:04:01,320 Speaker 1: want to give them a little bit of personality, a 84 00:04:01,360 --> 00:04:05,040 Speaker 1: little bit of flair because obviously that is then going 85 00:04:05,080 --> 00:04:07,000 Speaker 1: to drive the way that you run your business, because 86 00:04:07,000 --> 00:04:09,040 Speaker 1: you might go v I'm not really like a high end, 87 00:04:09,080 --> 00:04:12,040 Speaker 1: super luxury candle business that sells, you know, one hundred 88 00:04:12,000 --> 00:04:15,480 Speaker 1: dollars candles. They're more of an everyday luxury. So I 89 00:04:15,520 --> 00:04:17,480 Speaker 1: want people to get that like a little boost of 90 00:04:17,560 --> 00:04:21,039 Speaker 1: serotonin every day when they use my product. They're affordably priced. 91 00:04:21,279 --> 00:04:24,240 Speaker 5: Yeah, so it's making us think it's more like a 92 00:04:24,360 --> 00:04:27,320 Speaker 5: character that you would create in a video game or 93 00:04:27,360 --> 00:04:30,279 Speaker 5: a bit mooji or something like that, less like the 94 00:04:30,279 --> 00:04:32,880 Speaker 5: blue people in the James Camera movies, which makes much 95 00:04:32,920 --> 00:04:33,599 Speaker 5: more sense to me. 96 00:04:34,040 --> 00:04:36,520 Speaker 1: Yeah, Like, I mean, we could make avatars. I don't 97 00:04:36,560 --> 00:04:38,839 Speaker 1: know how many of them actually exist by your products though, just. 98 00:04:39,040 --> 00:04:40,440 Speaker 4: That seems very reasonable. 99 00:04:40,480 --> 00:04:44,440 Speaker 1: They're really attractive for blue people, like they go, all right. 100 00:04:44,440 --> 00:04:48,000 Speaker 5: The main guy could get it exactly. Can you tell 101 00:04:48,040 --> 00:04:50,720 Speaker 5: me a little bit more about why this is beneficial 102 00:04:50,800 --> 00:04:51,960 Speaker 5: to the business early on? 103 00:04:52,240 --> 00:04:54,520 Speaker 1: So there's lots of benefits. It's something that I've done. 104 00:04:54,600 --> 00:04:56,760 Speaker 1: I'm not just sitting here going, oh my gosh, you 105 00:04:56,800 --> 00:04:59,320 Speaker 1: guys should definitely do this. Like Jess, you've worked for 106 00:04:59,360 --> 00:05:01,880 Speaker 1: me for what like three and a half is years, 107 00:05:01,920 --> 00:05:05,120 Speaker 1: which is terrifying, and you have known that. I've always said, look, 108 00:05:05,160 --> 00:05:08,080 Speaker 1: we have an avatar. My name's Emily. If it doesn't 109 00:05:08,120 --> 00:05:10,920 Speaker 1: suit Emily, it doesn't suit our community. It's this thing 110 00:05:11,040 --> 00:05:14,120 Speaker 1: in our I guess, in our business that kind of 111 00:05:14,160 --> 00:05:16,400 Speaker 1: helps us fact check or make sure that something might 112 00:05:16,480 --> 00:05:19,600 Speaker 1: fall correctly because we've obviously given thirty four year old 113 00:05:19,600 --> 00:05:23,279 Speaker 1: Emily in Burwood personality, we might go, should we be 114 00:05:23,360 --> 00:05:26,159 Speaker 1: posting about this current topical issue on Instagram? Is Emily 115 00:05:26,200 --> 00:05:28,280 Speaker 1: going to find that interesting? Or is she going to go, 116 00:05:28,320 --> 00:05:30,960 Speaker 1: why the hell's my candle business posting about X issue 117 00:05:31,040 --> 00:05:33,200 Speaker 1: or this political statement or whatever it is. So we've 118 00:05:33,240 --> 00:05:35,960 Speaker 1: really got to think about how your consumer's going to 119 00:05:36,240 --> 00:05:40,240 Speaker 1: interpret information that you share. Right, So the benefits of 120 00:05:40,279 --> 00:05:43,200 Speaker 1: having a customer avatar that but also you know exactly 121 00:05:43,200 --> 00:05:45,920 Speaker 1: who your customer is, which can help us when we 122 00:05:45,960 --> 00:05:49,680 Speaker 1: make marketing or business decisions. The avatar reflects the community, 123 00:05:49,760 --> 00:05:52,560 Speaker 1: so it's usually the average person in your community, not 124 00:05:52,680 --> 00:05:53,840 Speaker 1: just like your dream girl. 125 00:05:54,440 --> 00:05:56,000 Speaker 5: Right, So, as we understand that we're going to have 126 00:05:56,040 --> 00:05:58,920 Speaker 5: lots of different people exactly aren't exactly the same. 127 00:05:58,920 --> 00:05:59,920 Speaker 4: We're not all cookie cutter. 128 00:06:00,000 --> 00:06:02,680 Speaker 1: It's not absolutely not and we're not going to try 129 00:06:02,680 --> 00:06:05,840 Speaker 1: and make sure that it's absolutely perfect for Emily. But like, 130 00:06:06,080 --> 00:06:07,880 Speaker 1: is this something that Emily might bring up at brunch 131 00:06:08,040 --> 00:06:10,560 Speaker 1: and like all of her friends no matter how diverse, 132 00:06:10,640 --> 00:06:12,640 Speaker 1: might go, oh yeah, like that sounds great, love that 133 00:06:12,720 --> 00:06:16,719 Speaker 1: candle business idea. Can we speak to an individual instead 134 00:06:16,720 --> 00:06:19,160 Speaker 1: of a group of people. When we speak to an 135 00:06:19,240 --> 00:06:22,680 Speaker 1: individual as a business instead of a group of people, 136 00:06:22,760 --> 00:06:26,320 Speaker 1: it feels so much more personalized. Yes, if I can 137 00:06:26,400 --> 00:06:28,880 Speaker 1: speak to you as a person who has a problem 138 00:06:28,880 --> 00:06:31,840 Speaker 1: that I'm trying to solve, as opposed to Hello, audience 139 00:06:31,920 --> 00:06:35,080 Speaker 1: and welcome. Yeah, it's just more personal and we like that. 140 00:06:35,520 --> 00:06:37,960 Speaker 1: It will be a critical element in your marketing and 141 00:06:38,040 --> 00:06:41,479 Speaker 1: your sales campaigns. It can even help decide whether customer 142 00:06:41,520 --> 00:06:44,279 Speaker 1: complaints are helpful or unhelpful, because you might get a 143 00:06:44,279 --> 00:06:48,000 Speaker 1: complaint and they might go, your fragrances are too strong 144 00:06:48,040 --> 00:06:50,720 Speaker 1: and not florally enough and I can't believe you do this, 145 00:06:51,279 --> 00:06:53,760 Speaker 1: And you go, who is that from deliver bit snoopy snoop? 146 00:06:53,800 --> 00:06:57,680 Speaker 1: And it's Barbara and she's eighty. Yeah, Barbara really wants paturely. 147 00:06:59,000 --> 00:07:01,920 Speaker 1: Emily doesn't want her house to smell like maturely. Yeah, 148 00:07:01,920 --> 00:07:04,520 Speaker 1: so go, Thanks by breath for the feedback. So sorry, 149 00:07:04,600 --> 00:07:06,480 Speaker 1: we couldn't hit the nail on the head with this one. 150 00:07:06,520 --> 00:07:10,240 Speaker 1: We might forward that to our developers, Yeah, maybe not 151 00:07:10,320 --> 00:07:11,000 Speaker 1: do much with it. 152 00:07:11,160 --> 00:07:12,520 Speaker 4: Yeah, but if your. 153 00:07:12,440 --> 00:07:15,760 Speaker 1: Target audience is giving you direct feedback and being like, oh, 154 00:07:15,800 --> 00:07:17,880 Speaker 1: this is not hitting the nail on the head, maybe 155 00:07:17,880 --> 00:07:19,680 Speaker 1: that's when you take it a step further. Yeah, it 156 00:07:19,720 --> 00:07:23,240 Speaker 1: really helps you work out what is helpful and unhelpful feedback. 157 00:07:23,840 --> 00:07:27,240 Speaker 5: That's really interesting, I think because as a business scales, 158 00:07:27,960 --> 00:07:31,040 Speaker 5: it's something we've seen in Shees on the Money very much. 159 00:07:31,080 --> 00:07:33,320 Speaker 5: So the more people you're talking to, the more people 160 00:07:33,400 --> 00:07:37,640 Speaker 5: you're trying to help, the more different and diverse people. 161 00:07:37,680 --> 00:07:39,920 Speaker 5: You know, we started off talking to women, but we 162 00:07:39,960 --> 00:07:41,680 Speaker 5: have lots of men in our community now as well, 163 00:07:41,680 --> 00:07:45,880 Speaker 5: which we love. Everybody is welcome, but the more different opinions, 164 00:07:45,880 --> 00:07:48,080 Speaker 5: the more things people want to say. You'll put something 165 00:07:48,080 --> 00:07:50,480 Speaker 5: out and some people be like, yes, we love this, 166 00:07:50,720 --> 00:07:52,840 Speaker 5: and on the exact same post, people be like this 167 00:07:53,000 --> 00:07:54,520 Speaker 5: is the worst. We hate it. 168 00:07:54,600 --> 00:07:56,560 Speaker 1: Oh gosh, I know, And it's kind of like, what 169 00:07:56,680 --> 00:07:58,880 Speaker 1: do you take seriously and what do you want because 170 00:07:58,920 --> 00:08:01,760 Speaker 1: as a business owner, especially a small business owner, I 171 00:08:01,800 --> 00:08:04,600 Speaker 1: take everything personally hundreds Like, you know, I know what 172 00:08:04,640 --> 00:08:06,800 Speaker 1: you're referring to as our recent rebrand if She's on 173 00:08:06,840 --> 00:08:10,000 Speaker 1: the Money, right, and I guess to talk happily about that. 174 00:08:10,480 --> 00:08:13,040 Speaker 1: We spent months on that, right, Like, we hired this 175 00:08:13,080 --> 00:08:16,040 Speaker 1: full time graphic designer. The original She's on the Money 176 00:08:16,040 --> 00:08:20,760 Speaker 1: branding was done by me what Microsoft PowerPoint on our 177 00:08:20,800 --> 00:08:23,960 Speaker 1: screenshot it but like we will start somewhere, Jessica, it's 178 00:08:24,000 --> 00:08:26,680 Speaker 1: truly iconic. But I mean, look good I did with 179 00:08:26,720 --> 00:08:28,080 Speaker 1: Palhoy Cowboy. 180 00:08:28,880 --> 00:08:31,640 Speaker 4: Just when there is a will, there is truly truly. 181 00:08:31,400 --> 00:08:34,839 Speaker 1: A way, and when you have ADHD it really really helps. 182 00:08:34,880 --> 00:08:37,319 Speaker 1: But I think it's it's one of those things where 183 00:08:37,640 --> 00:08:39,680 Speaker 1: you know, we spent a significant amount of time finding 184 00:08:39,720 --> 00:08:41,600 Speaker 1: a designer that I really liked the vibe of that 185 00:08:41,679 --> 00:08:43,640 Speaker 1: I thought could take shees on the money where I 186 00:08:43,640 --> 00:08:47,120 Speaker 1: wanted it to go right. We then workshopped and brainstormed 187 00:08:47,160 --> 00:08:49,200 Speaker 1: and I worked with this company to go these are 188 00:08:49,240 --> 00:08:50,840 Speaker 1: the colors, these are the vibes, This is where I 189 00:08:50,840 --> 00:08:52,280 Speaker 1: wanted to go. I really want it to be a 190 00:08:52,280 --> 00:08:54,920 Speaker 1: bit more punchy, a little bit more you know, in 191 00:08:55,000 --> 00:08:58,120 Speaker 1: your face in a way as opposed to soft peaches, 192 00:08:58,200 --> 00:09:00,000 Speaker 1: like I want to keep the peach in the color palace. 193 00:09:00,080 --> 00:09:02,120 Speaker 1: But anyway, we had all these conversations and it took 194 00:09:02,160 --> 00:09:03,760 Speaker 1: months to get to the brand that we got to. 195 00:09:04,040 --> 00:09:05,800 Speaker 5: Might be interesting to do an episode on that one day, 196 00:09:05,840 --> 00:09:06,920 Speaker 5: like why I really. 197 00:09:06,720 --> 00:09:09,280 Speaker 1: Can, but also like how yeah, like and maybe how 198 00:09:09,280 --> 00:09:11,040 Speaker 1: you could do it for your brand? If you don't 199 00:09:11,080 --> 00:09:13,000 Speaker 1: have the cash, let us know. 200 00:09:13,000 --> 00:09:14,320 Speaker 4: If you want to hear about that. 201 00:09:14,240 --> 00:09:17,320 Speaker 1: Yes, please. But we did all of this and then 202 00:09:17,840 --> 00:09:19,839 Speaker 1: you know, it came to fact checking it and all 203 00:09:19,840 --> 00:09:21,920 Speaker 1: my friends and family had seen it, all my team 204 00:09:21,960 --> 00:09:24,440 Speaker 1: had seen it. We'd like, you know, gone back and 205 00:09:24,440 --> 00:09:28,520 Speaker 1: forth on different iterations of the logo where small things changed. Right, 206 00:09:28,760 --> 00:09:30,640 Speaker 1: So we're really proud to put this out. We love it, 207 00:09:30,679 --> 00:09:34,319 Speaker 1: and obviously we want our community feedback and we want 208 00:09:34,400 --> 00:09:36,680 Speaker 1: people to go, oh, hey, like love it or don't 209 00:09:36,679 --> 00:09:39,400 Speaker 1: love it, that's fine. But when people are like this 210 00:09:39,440 --> 00:09:41,760 Speaker 1: is heinous, this is worst rebrand I've seen in my life. 211 00:09:41,840 --> 00:09:45,760 Speaker 1: You're like, oh, okay, yeah, but not helpful. Not helpful. 212 00:09:45,760 --> 00:09:48,240 Speaker 1: But then you also go, all right, are they our 213 00:09:48,280 --> 00:09:50,400 Speaker 1: target demographic? And you really have to go back to 214 00:09:50,400 --> 00:09:53,440 Speaker 1: that because as a small business owner, I take everything personally. 215 00:09:53,480 --> 00:09:55,040 Speaker 1: Like if you say you don't like Sheese on the Money, 216 00:09:55,120 --> 00:09:57,720 Speaker 1: I totally get it. We're not everything to everybody, but 217 00:09:57,760 --> 00:10:00,800 Speaker 1: I'm always going to have some level of feeling defensive 218 00:10:00,840 --> 00:10:03,320 Speaker 1: about that because She's on the Money is my baby. 219 00:10:03,600 --> 00:10:05,959 Speaker 1: So like, if you made candles, Jess, and I go, well, 220 00:10:06,000 --> 00:10:08,200 Speaker 1: I don't really like candles. You'd be like, oh, okay, 221 00:10:08,280 --> 00:10:12,400 Speaker 1: well it's a little bit, and I think it's important 222 00:10:12,440 --> 00:10:15,240 Speaker 1: as small business owners that we back our business. It's 223 00:10:15,320 --> 00:10:17,480 Speaker 1: kind of like if someone was talking smack about you, Jess, 224 00:10:17,480 --> 00:10:19,400 Speaker 1: I'd be like, no, she's the best. What are you 225 00:10:19,440 --> 00:10:21,880 Speaker 1: talking about? Yeah, Like, I'm going to be defensive because 226 00:10:21,920 --> 00:10:24,360 Speaker 1: I love it. Yes, So I think it's important to 227 00:10:24,480 --> 00:10:27,720 Speaker 1: understand where we're coming from, who our target demographic is, 228 00:10:27,760 --> 00:10:30,959 Speaker 1: because it really helps you filter those comments, especially if 229 00:10:30,960 --> 00:10:34,280 Speaker 1: you're asking for feedback online, which we do, but we 230 00:10:34,400 --> 00:10:36,280 Speaker 1: always take it with a grain of salt because if 231 00:10:36,280 --> 00:10:38,080 Speaker 1: someone is willing to come online and be like this 232 00:10:38,160 --> 00:10:40,960 Speaker 1: is the most heinous rebrand we've seen in our entire lives, 233 00:10:41,000 --> 00:10:44,280 Speaker 1: you kind of go you a designer, Yeah, oh no, 234 00:10:44,360 --> 00:10:46,440 Speaker 1: you work in healthcare. Not that that's a bad thing, 235 00:10:46,480 --> 00:10:48,319 Speaker 1: but like, you probably don't have a lot of experience 236 00:10:48,320 --> 00:10:52,600 Speaker 1: as a designer. Our colors are definitely more in your face. Yeah, 237 00:10:52,640 --> 00:10:54,720 Speaker 1: maybe they don't like it, and that's fine, but I 238 00:10:54,800 --> 00:10:57,280 Speaker 1: can't be everything to everybody. But when we looked at 239 00:10:57,320 --> 00:11:00,320 Speaker 1: our avatar Jess, yeah, we were like, she'll it. 240 00:11:00,480 --> 00:11:01,760 Speaker 4: Yeah, we nailed it on the head. 241 00:11:01,840 --> 00:11:02,480 Speaker 1: We nailed it. 242 00:11:02,559 --> 00:11:05,720 Speaker 5: Everyone else's opinions are relevant, and we listen and we 243 00:11:05,760 --> 00:11:06,920 Speaker 5: take it on board, but we. 244 00:11:07,000 --> 00:11:10,520 Speaker 1: Just make sure that we're not always pandering to every 245 00:11:10,520 --> 00:11:13,679 Speaker 1: single piece of feedback that comes our way. One because 246 00:11:13,720 --> 00:11:18,080 Speaker 1: that would absolutely drown us. But two because we want 247 00:11:18,080 --> 00:11:20,200 Speaker 1: to have conviction in who we are. And I think 248 00:11:20,200 --> 00:11:22,680 Speaker 1: that that's what makes She's on the money and you know, 249 00:11:22,720 --> 00:11:26,000 Speaker 1: the Business Bible are stronger brand because well, we know 250 00:11:26,040 --> 00:11:27,720 Speaker 1: who we are and who we're not. And if we're 251 00:11:27,720 --> 00:11:30,520 Speaker 1: not somebody that you want to engage with, that's so 252 00:11:30,720 --> 00:11:33,360 Speaker 1: fine because I would actually prefer to leave that slot 253 00:11:33,400 --> 00:11:35,920 Speaker 1: empty so I can find the perfect person to come 254 00:11:35,920 --> 00:11:39,040 Speaker 1: in so that I'm speaking to somebody who feels like 255 00:11:39,120 --> 00:11:42,600 Speaker 1: they really resonate with us. It's funny because just before 256 00:11:42,600 --> 00:11:44,080 Speaker 1: you wipe me up here and go to a break, 257 00:11:44,520 --> 00:11:45,679 Speaker 1: I was on TikTok this morning. 258 00:11:45,800 --> 00:11:47,520 Speaker 4: Yes, by the way, I lived there. 259 00:11:47,800 --> 00:11:49,840 Speaker 1: It's why my alarm goes off at six am, but 260 00:11:49,880 --> 00:11:51,319 Speaker 1: I don't get out of bed until seven. 261 00:11:51,520 --> 00:11:52,559 Speaker 4: It's TikTok time. 262 00:11:52,800 --> 00:11:55,280 Speaker 1: Yeah, exactly when my husband wakes up. It's fantastic. But 263 00:11:55,640 --> 00:11:57,360 Speaker 1: I was laying in bed and you know, it's coming 264 00:11:57,400 --> 00:11:59,079 Speaker 1: up to a festive season and Jess, so there's lots 265 00:11:59,080 --> 00:12:02,199 Speaker 1: of like Christmas recipe online and there was this beautiful 266 00:12:02,240 --> 00:12:05,559 Speaker 1: Italian woman on TikTok and she was talking about how 267 00:12:05,559 --> 00:12:09,720 Speaker 1: every year she makes this fancy seafood salad and it's 268 00:12:09,760 --> 00:12:12,520 Speaker 1: like the boogie is looking seafood salad I've ever seen 269 00:12:13,200 --> 00:12:15,960 Speaker 1: salad sounds weird when you're talking about it. A little 270 00:12:15,960 --> 00:12:18,079 Speaker 1: bit a cocktail me, because it's got like beautiful fresh 271 00:12:18,080 --> 00:12:20,600 Speaker 1: prawns and oysters and all these things that people would 272 00:12:20,600 --> 00:12:22,880 Speaker 1: love in it. Right. She goes through this whole recipe 273 00:12:23,120 --> 00:12:24,839 Speaker 1: and then I'm like looking at the top comments and 274 00:12:24,880 --> 00:12:26,480 Speaker 1: one of them was like, what do I swap it 275 00:12:26,480 --> 00:12:27,720 Speaker 1: out for if I don't like seafood? 276 00:12:28,640 --> 00:12:29,920 Speaker 4: Maybe a different recipe, man. 277 00:12:29,840 --> 00:12:32,360 Speaker 1: Yeah, And the girl, like this beautiful Italian woman who 278 00:12:32,360 --> 00:12:34,600 Speaker 1: had just done this video, was like, it's literally a 279 00:12:34,600 --> 00:12:37,719 Speaker 1: seafood salad. Perhaps find a different recipe, and I was 280 00:12:37,800 --> 00:12:41,040 Speaker 1: just like, legit, right, Like, you don't have to be 281 00:12:41,120 --> 00:12:43,680 Speaker 1: everything to everybody. If you don't like seafood, you don't 282 00:12:43,679 --> 00:12:46,160 Speaker 1: make that recipe. Yeah, but I think we also need 283 00:12:46,240 --> 00:12:48,400 Speaker 1: to go if they say, well I would never put 284 00:12:48,440 --> 00:12:50,960 Speaker 1: prawns in it, it doesn't mean that you have to 285 00:12:50,960 --> 00:12:51,679 Speaker 1: take their advice. 286 00:12:51,840 --> 00:12:52,040 Speaker 7: Yeah. 287 00:12:52,080 --> 00:12:54,839 Speaker 5: And so when you're a small brand setting up your identity. 288 00:12:55,320 --> 00:12:57,560 Speaker 5: That maybe helps give you a little bit of confidence 289 00:12:57,559 --> 00:12:58,960 Speaker 5: in the things that you do, because I know it 290 00:12:59,000 --> 00:13:01,080 Speaker 5: can be really temp when you get a piece of 291 00:13:01,080 --> 00:13:02,920 Speaker 5: feedback to go, oh, we need to change that. But 292 00:13:03,320 --> 00:13:06,240 Speaker 5: if you're coming back to that customer avatar and you're going, okay, well, 293 00:13:06,240 --> 00:13:08,840 Speaker 5: what does my ideal person look like? What does my 294 00:13:08,880 --> 00:13:10,560 Speaker 5: Emily look like? What does my Emily want? 295 00:13:11,000 --> 00:13:13,840 Speaker 1: It's so helpful. Yeah, And I mean I mentioned just 296 00:13:13,880 --> 00:13:15,920 Speaker 1: before that you've worked for us or for me for 297 00:13:16,000 --> 00:13:18,000 Speaker 1: like three and a half years, and I think a 298 00:13:18,040 --> 00:13:22,160 Speaker 1: good question here, completely off the cuff, is about feedback 299 00:13:22,160 --> 00:13:25,160 Speaker 1: that we've received. Do you remember back three and a 300 00:13:25,200 --> 00:13:27,600 Speaker 1: half years ago when we would get feedback and I 301 00:13:27,600 --> 00:13:32,040 Speaker 1: would cry, Yeah, and I would be so upset, and 302 00:13:32,160 --> 00:13:35,079 Speaker 1: bringing this up it's important, but like I used to 303 00:13:35,120 --> 00:13:37,480 Speaker 1: get so upset, like if we got a really nasty 304 00:13:37,640 --> 00:13:39,839 Speaker 1: DM or I thought it was nasty, or we get 305 00:13:39,880 --> 00:13:42,720 Speaker 1: some feedback that I wasn't what they needed me to be, 306 00:13:43,000 --> 00:13:45,880 Speaker 1: or then maybe I was, you know, not good or 307 00:13:46,080 --> 00:13:50,320 Speaker 1: you know anything. Literally, I would be heartbroken. Like Jesse 308 00:13:50,400 --> 00:13:52,960 Speaker 1: used to write my days off, what does feedback do? 309 00:13:53,040 --> 00:13:57,240 Speaker 1: Now You're like, eh, exactly. And so I'm only sharing 310 00:13:57,240 --> 00:13:59,000 Speaker 1: that because we've just talked about how important it is 311 00:13:59,040 --> 00:14:01,160 Speaker 1: to have conviction. And if you're a small business owner 312 00:14:01,160 --> 00:14:03,960 Speaker 1: and you're listening to this, that takes time to build. 313 00:14:04,520 --> 00:14:07,440 Speaker 1: You can't just go in and be like, Eh, that's fine, 314 00:14:07,520 --> 00:14:09,760 Speaker 1: I don't mind. Yeah, I've had four and a half 315 00:14:09,920 --> 00:14:12,040 Speaker 1: years of doing my Shees on the Money podcast and 316 00:14:12,040 --> 00:14:14,679 Speaker 1: the She's on the Money community to get that conviction 317 00:14:14,920 --> 00:14:17,760 Speaker 1: to go. Actually, I see what you're saying. That's not 318 00:14:17,760 --> 00:14:20,040 Speaker 1: going to help me in this moment. That is not 319 00:14:20,120 --> 00:14:23,000 Speaker 1: something that I'm going to engage in. Whereas before when 320 00:14:23,040 --> 00:14:25,040 Speaker 1: I wasn't so sure and I was really starting up home, 321 00:14:25,080 --> 00:14:26,520 Speaker 1: we'd only existed for a year and I had my 322 00:14:26,560 --> 00:14:29,560 Speaker 1: first employee, Jessica, and I just so anxious about everything 323 00:14:29,560 --> 00:14:31,360 Speaker 1: because I wanted to do everything right and I wanted 324 00:14:31,360 --> 00:14:32,920 Speaker 1: to be perfect for you, when I wanted to be 325 00:14:32,960 --> 00:14:35,840 Speaker 1: perfect for my community, and where people would point at 326 00:14:35,840 --> 00:14:37,320 Speaker 1: my cracks, I'd be like, Oh. 327 00:14:37,280 --> 00:14:39,480 Speaker 4: Don't look there. Yeah, it's scary. 328 00:14:39,600 --> 00:14:41,720 Speaker 1: It is crack. Rip it open, put. 329 00:14:41,640 --> 00:14:44,160 Speaker 5: At a bow on it, and we find fill it 330 00:14:44,200 --> 00:14:44,600 Speaker 5: with gold. 331 00:14:45,000 --> 00:14:47,640 Speaker 1: But I think it's really important to also point out 332 00:14:47,720 --> 00:14:50,160 Speaker 1: that this is not something that as a small business owner, 333 00:14:50,160 --> 00:14:54,360 Speaker 1: you just step into immediately being comfortable and confident, and 334 00:14:54,400 --> 00:14:56,800 Speaker 1: feedback can knock you for six and you know what, 335 00:14:56,800 --> 00:14:58,480 Speaker 1: there are going to be times where you lay in 336 00:14:58,520 --> 00:15:00,440 Speaker 1: bed and you cry and you're so upset. I don't 337 00:15:00,440 --> 00:15:02,280 Speaker 1: even know why I'm doing this, and you tell your husband, 338 00:15:02,320 --> 00:15:04,720 Speaker 1: this is the worst decision I've ever made. Yeah, I 339 00:15:04,760 --> 00:15:06,600 Speaker 1: promise you it's not. You actually have to just put 340 00:15:06,600 --> 00:15:09,240 Speaker 1: your big girl socks on and go out and try again, 341 00:15:09,560 --> 00:15:12,240 Speaker 1: because it's not the businesses that get glowing feedback that 342 00:15:12,320 --> 00:15:14,800 Speaker 1: are successful, it's the ones that try and try again. 343 00:15:14,960 --> 00:15:16,040 Speaker 4: Yeah, one hundred percent. 344 00:15:16,040 --> 00:15:17,720 Speaker 5: All right, let's head to a really quick break, let 345 00:15:17,800 --> 00:15:20,280 Speaker 5: the people digest, and when we come back, I think 346 00:15:20,280 --> 00:15:22,680 Speaker 5: we're going to touch on how to actually put this 347 00:15:22,760 --> 00:15:23,400 Speaker 5: avatar together. 348 00:15:23,520 --> 00:15:25,080 Speaker 1: Yeah, we're going to put one together together. 349 00:15:25,360 --> 00:15:32,920 Speaker 5: Exciting, don't go anywhere. Welcome back everybody. We know what 350 00:15:32,960 --> 00:15:35,560 Speaker 5: a customer avatar is, and we know why we need one. 351 00:15:35,640 --> 00:15:36,800 Speaker 1: We desperately need one. 352 00:15:36,880 --> 00:15:39,480 Speaker 5: Absolutely, So now let's create one for a little business 353 00:15:39,520 --> 00:15:43,320 Speaker 5: or sarde hustle VD. How do we create? Where do 354 00:15:43,360 --> 00:15:43,760 Speaker 5: I start? 355 00:15:43,960 --> 00:15:44,080 Speaker 3: Right? 356 00:15:44,120 --> 00:15:47,680 Speaker 1: We're going to start with four things. So first things first, 357 00:15:48,040 --> 00:15:52,360 Speaker 1: basic demographics are they male, are they female? Are they other? 358 00:15:52,680 --> 00:15:54,240 Speaker 1: Who are they? What do they look like? How old 359 00:15:54,280 --> 00:15:57,960 Speaker 1: are they? What is their lifestyle? What are their goals 360 00:15:58,000 --> 00:16:00,080 Speaker 1: and aspirations? This is getting a little bit fluffy, but 361 00:16:00,160 --> 00:16:02,840 Speaker 1: I promise it's really important. Before the break, I told 362 00:16:02,880 --> 00:16:05,120 Speaker 1: you about Emily. She was thirty two, she's saving up 363 00:16:05,120 --> 00:16:07,960 Speaker 1: for a first home. That gives you so much context 364 00:16:07,960 --> 00:16:10,560 Speaker 1: around where her values would be sitting. If Emily is 365 00:16:10,560 --> 00:16:13,000 Speaker 1: saving up for a first home at thirty two, yess yeah, 366 00:16:13,080 --> 00:16:14,760 Speaker 1: she's probably watching her budget a little bit. 367 00:16:14,880 --> 00:16:15,360 Speaker 4: Absolutely. 368 00:16:15,560 --> 00:16:19,080 Speaker 1: That'd be different to somebody who's thirty two and really 369 00:16:19,120 --> 00:16:22,440 Speaker 1: loves partying and has no interest in savings. So those 370 00:16:22,440 --> 00:16:25,640 Speaker 1: are two different demographics we're talking to, right, What are 371 00:16:25,680 --> 00:16:29,360 Speaker 1: their fears and most importantly, what are their pain points? 372 00:16:30,000 --> 00:16:31,280 Speaker 4: I love that word pain point. 373 00:16:31,240 --> 00:16:34,000 Speaker 1: Pain point. It does sound good. I think it's the alliteration. 374 00:16:34,280 --> 00:16:35,960 Speaker 4: Yeah, ros hung, But. 375 00:16:37,320 --> 00:16:40,440 Speaker 1: Pain points are really important to identify in a business 376 00:16:40,480 --> 00:16:42,520 Speaker 1: because your job as a business is to solve a 377 00:16:42,560 --> 00:16:45,120 Speaker 1: problem for your customer, and if you're not solving a 378 00:16:45,160 --> 00:16:47,080 Speaker 1: problem for your customer, your business is not going to 379 00:16:47,080 --> 00:16:49,560 Speaker 1: be successful. Yeah, full stop, end of story. I don't 380 00:16:49,600 --> 00:16:53,640 Speaker 1: care what your business is, whether you make candles. The 381 00:16:53,720 --> 00:16:56,960 Speaker 1: problem you are solving if you are making candles is 382 00:16:57,000 --> 00:16:59,560 Speaker 1: that I want my house to feel more like a home. 383 00:17:00,040 --> 00:17:02,720 Speaker 1: My candles can do that. She's on the money's problem. 384 00:17:03,080 --> 00:17:06,520 Speaker 1: It solves the lack of financial literacy that is accessible 385 00:17:06,560 --> 00:17:10,760 Speaker 1: to particularly women. So we know exactly what pain point 386 00:17:10,800 --> 00:17:14,240 Speaker 1: we are addressing, and we can clarify that doesn't matter 387 00:17:14,240 --> 00:17:16,720 Speaker 1: what you do, whether you're an influencer. Maybe you make 388 00:17:16,760 --> 00:17:20,040 Speaker 1: approachable content in an aesthetic way that people really relate to. 389 00:17:20,359 --> 00:17:22,199 Speaker 1: There could be a million different things. It doesn't have 390 00:17:22,240 --> 00:17:24,439 Speaker 1: to be solving world hunger, Jess like, it doesn't have 391 00:17:24,480 --> 00:17:26,159 Speaker 1: to be a pain point that is the biggest thing 392 00:17:26,200 --> 00:17:28,399 Speaker 1: in the entire world. But we are solving a problem 393 00:17:28,440 --> 00:17:30,639 Speaker 1: for our community. And if we are solving a problem 394 00:17:30,640 --> 00:17:32,399 Speaker 1: for our community, we are proving that there is a 395 00:17:32,440 --> 00:17:36,680 Speaker 1: need that my business exists. Yes, then before we get 396 00:17:36,720 --> 00:17:39,600 Speaker 1: any further into these it's super important to note that 397 00:17:39,640 --> 00:17:43,480 Speaker 1: this is who your customer is, not who you want 398 00:17:43,480 --> 00:17:43,639 Speaker 1: to be. 399 00:17:44,280 --> 00:17:45,640 Speaker 4: Okay, tell me more. 400 00:17:45,880 --> 00:17:47,960 Speaker 1: Well, I might go write down all the things that 401 00:17:48,000 --> 00:17:51,639 Speaker 1: I'm really aspirational, Like maybe instead of having Emily be 402 00:17:52,040 --> 00:17:54,360 Speaker 1: you know, someone who catches the train to work, she's 403 00:17:54,359 --> 00:17:57,639 Speaker 1: living her best life. She drives a Mescetis to work. Oh, Quinn, 404 00:17:57,880 --> 00:17:59,600 Speaker 1: is she saving for a first home? No, she's a 405 00:17:59,600 --> 00:18:02,720 Speaker 1: big dog. She's already purchased her first home. Like, we're 406 00:18:02,800 --> 00:18:07,800 Speaker 1: trying for attainable, not aspirational without avatar. We're trying for relatable, 407 00:18:08,160 --> 00:18:11,040 Speaker 1: not somebody who's already done it all. If that makes sense, 408 00:18:11,080 --> 00:18:13,480 Speaker 1: because then we do have a problem pain point to 409 00:18:13,480 --> 00:18:16,760 Speaker 1: solve for that community. Otherwise we could just say I 410 00:18:16,840 --> 00:18:22,000 Speaker 1: want billionaire clients who want thousands of whatever product i'm selling, Jessica, Yeah, okay, 411 00:18:22,160 --> 00:18:24,800 Speaker 1: that's genius. If there are billionaires out there who want 412 00:18:24,800 --> 00:18:27,400 Speaker 1: to buy thousands of my podcasts below, slip on into 413 00:18:27,440 --> 00:18:28,800 Speaker 1: my DMS, we can talk later. 414 00:18:29,040 --> 00:18:31,040 Speaker 5: Absolutely, Yeah, that would be nice. 415 00:18:31,200 --> 00:18:34,280 Speaker 1: It's not very realistic, Yeah, and it's not helpful for 416 00:18:34,320 --> 00:18:34,800 Speaker 1: our business. 417 00:18:34,840 --> 00:18:36,840 Speaker 5: Yeah, you want to set yourself up for success by 418 00:18:36,880 --> 00:18:39,280 Speaker 5: being really practical with what you're doing. So you said 419 00:18:39,280 --> 00:18:40,880 Speaker 5: some of the things we could consider a how old 420 00:18:40,920 --> 00:18:43,080 Speaker 5: they are, what their gender is, where they live. What 421 00:18:43,119 --> 00:18:44,640 Speaker 5: other things might we also consider? 422 00:18:45,000 --> 00:18:48,040 Speaker 1: So, what's their job, what's their profession? How much money 423 00:18:48,040 --> 00:18:50,600 Speaker 1: do they actually make? Are we talking about someone who 424 00:18:50,640 --> 00:18:53,080 Speaker 1: earns an average income or are you slightly above average, 425 00:18:53,160 --> 00:18:55,600 Speaker 1: you below average? What does that look like? What's their 426 00:18:55,680 --> 00:18:59,280 Speaker 1: highest level of education? So they's somebody who's gone to 427 00:18:59,359 --> 00:19:03,120 Speaker 1: UNI or are they just you know, your average Joe 428 00:19:03,160 --> 00:19:05,680 Speaker 1: blow who's just in a trade. What does that look 429 00:19:05,760 --> 00:19:08,679 Speaker 1: like like? There's no right or wrong here, it's actually 430 00:19:08,720 --> 00:19:11,199 Speaker 1: what you're targeting, because that's going to tell you a 431 00:19:11,240 --> 00:19:15,080 Speaker 1: lot about their personality and their preferences. Just after listening 432 00:19:15,119 --> 00:19:17,439 Speaker 1: to this, how would you describe I guess the basic 433 00:19:17,480 --> 00:19:19,600 Speaker 1: demographics of your side hustle. 434 00:19:19,760 --> 00:19:22,240 Speaker 5: I feel like there's kind of two elements to what 435 00:19:22,320 --> 00:19:24,080 Speaker 5: I do. And so for the people who don't know, 436 00:19:24,200 --> 00:19:26,639 Speaker 5: I obviously do social media and I put posts up 437 00:19:26,680 --> 00:19:28,760 Speaker 5: on my page and I have a little community of 438 00:19:28,800 --> 00:19:31,040 Speaker 5: people who I love, And I would say that, Jessica, 439 00:19:31,080 --> 00:19:33,080 Speaker 5: you're an influencer. I don't like that way. 440 00:19:34,119 --> 00:19:36,280 Speaker 1: That's why I said it. I'm not sorry. 441 00:19:36,359 --> 00:19:40,080 Speaker 4: I don't like that word at all. I like content creator, influencer. 442 00:19:40,320 --> 00:19:42,959 Speaker 5: Okay, Well, in that case, I think the people in 443 00:19:43,000 --> 00:19:46,840 Speaker 5: my community are probably very aligned to myself. I think 444 00:19:46,920 --> 00:19:50,480 Speaker 5: that they are primarily women. I would say they're between 445 00:19:50,640 --> 00:19:54,399 Speaker 5: maybe twenty five and thirty five living in Australia. And 446 00:19:54,440 --> 00:19:56,680 Speaker 5: I know that from your demographics here. 447 00:19:57,240 --> 00:19:59,320 Speaker 1: Know that one if you do your content online, you're 448 00:19:59,320 --> 00:20:01,679 Speaker 1: always looking at demographics, Like I could tell your hands 449 00:20:01,720 --> 00:20:04,320 Speaker 1: down what my average like podcast list now looks like, 450 00:20:04,440 --> 00:20:06,920 Speaker 1: or yeah, what my average Instagram user looks like versus 451 00:20:07,000 --> 00:20:08,159 Speaker 1: TikTok and how they're different. 452 00:20:08,240 --> 00:20:10,360 Speaker 4: It's so interesting, which is probably. 453 00:20:10,000 --> 00:20:12,359 Speaker 5: A great point for any businesses that have a social 454 00:20:12,400 --> 00:20:15,520 Speaker 5: media platform. Look at your demographics because that probably gives 455 00:20:15,520 --> 00:20:18,360 Speaker 5: you a great idea of you know, who's already there, 456 00:20:18,359 --> 00:20:21,080 Speaker 5: and that could help you build to that customer avatar. Yeah. 457 00:20:21,280 --> 00:20:25,040 Speaker 5: I think the people who follow me are interested in. 458 00:20:25,920 --> 00:20:29,760 Speaker 1: Beautiful pictures, yeah, of a really attractive woman us s up. 459 00:20:30,400 --> 00:20:33,200 Speaker 5: I think that they are driven. I think that they 460 00:20:33,480 --> 00:20:35,800 Speaker 5: maybe have a lifestyle that they want to achieve. But 461 00:20:35,840 --> 00:20:38,320 Speaker 5: we're all we're living on a budget. We're all budget 462 00:20:38,359 --> 00:20:41,000 Speaker 5: friendly queens. So maybe they like a bit of diy, 463 00:20:41,119 --> 00:20:44,640 Speaker 5: or they like a dube, or they like seeing fashion 464 00:20:44,720 --> 00:20:48,320 Speaker 5: or travel options that are more affordable, because we can't 465 00:20:48,320 --> 00:20:50,520 Speaker 5: all afford to drop twenty thousand dollars on a trip 466 00:20:50,520 --> 00:20:52,520 Speaker 5: to Eather Ya. Course, that would be the dream and 467 00:20:52,520 --> 00:20:54,679 Speaker 5: we all want to get there, but we're doing what 468 00:20:54,680 --> 00:20:56,600 Speaker 5: we've got to do now to work our way up. 469 00:20:56,680 --> 00:20:59,480 Speaker 5: So I think exactly that's probably what I would say. 470 00:20:59,520 --> 00:21:01,280 Speaker 5: Is that enough detail totally? 471 00:21:01,359 --> 00:21:04,359 Speaker 1: But other questions I'd want to hear answered or other 472 00:21:04,640 --> 00:21:06,680 Speaker 1: like points that I'd want you to know is kind 473 00:21:06,680 --> 00:21:09,760 Speaker 1: of like what's their main point of social media? Like 474 00:21:10,119 --> 00:21:12,600 Speaker 1: you know, what times are they actually using it? So 475 00:21:12,800 --> 00:21:15,959 Speaker 1: like if we look at our avatar for our candle business, 476 00:21:15,960 --> 00:21:18,240 Speaker 1: we've got Emily. She's thirty two. She's probably using social 477 00:21:18,280 --> 00:21:19,760 Speaker 1: media on the train on the way to work, and 478 00:21:19,760 --> 00:21:22,440 Speaker 1: all on the way home when she gets home. She's 479 00:21:22,520 --> 00:21:25,760 Speaker 1: budget saving queens. She's probably cooking dinner, Like, she's probably 480 00:21:25,760 --> 00:21:28,080 Speaker 1: not just laying on the couch ordering ober eat scrolling 481 00:21:28,119 --> 00:21:30,320 Speaker 1: mindlessly on TikTok. Right, so we've got to think about 482 00:21:30,359 --> 00:21:32,960 Speaker 1: these things. What type of shopper are they? Like I 483 00:21:33,119 --> 00:21:36,080 Speaker 1: already know from your demographics and your page, knowing it 484 00:21:36,080 --> 00:21:39,040 Speaker 1: well enough, your average community member Jess would probably be 485 00:21:39,080 --> 00:21:41,359 Speaker 1: more of an online shopper than an in person shopper 486 00:21:41,359 --> 00:21:43,640 Speaker 1: because they're always looking for the best deal. They love 487 00:21:43,720 --> 00:21:46,600 Speaker 1: your Amazon links like they're all across it because they 488 00:21:46,640 --> 00:21:48,639 Speaker 1: know that you've done the hard yards to find the 489 00:21:48,680 --> 00:21:49,760 Speaker 1: best deal for them. 490 00:21:49,600 --> 00:21:51,439 Speaker 4: And they're using shot back to get cash back on that. 491 00:21:51,600 --> 00:21:54,800 Speaker 1: Hundred percent they are or how much spare time do 492 00:21:54,840 --> 00:21:56,720 Speaker 1: they have, what do they like doing in their spare time. 493 00:21:56,720 --> 00:21:58,960 Speaker 1: You kind of nailed that with like the DIY side 494 00:21:59,000 --> 00:22:02,240 Speaker 1: of things, So I think it's just really important to 495 00:22:02,359 --> 00:22:06,360 Speaker 1: go a bit deeper on this person that you're making up. Yeah, 496 00:22:06,400 --> 00:22:08,679 Speaker 1: because you can always pair it back. But I'd prefer 497 00:22:08,720 --> 00:22:11,399 Speaker 1: you to make up a like I think X, Y 498 00:22:11,440 --> 00:22:13,600 Speaker 1: and Z and something that you can do to I 499 00:22:13,640 --> 00:22:16,720 Speaker 1: guess help you along this journey. Have a look at 500 00:22:16,760 --> 00:22:20,720 Speaker 1: your competitors. Have a look who's commenting on their posts. 501 00:22:20,800 --> 00:22:23,880 Speaker 1: What type of human beings are they. Are they men 502 00:22:23,920 --> 00:22:27,399 Speaker 1: in their middle fifties and their au called craig or 503 00:22:27,400 --> 00:22:29,119 Speaker 1: are they young women being like oh I love this, 504 00:22:29,240 --> 00:22:30,760 Speaker 1: I can't wait to buy it, or I can't wait 505 00:22:30,760 --> 00:22:32,920 Speaker 1: to budget for it. Like, have a look at what 506 00:22:32,960 --> 00:22:35,320 Speaker 1: other people are doing. The information's there for the taking. 507 00:22:35,640 --> 00:22:37,320 Speaker 4: Yeah, that's actually super clever. 508 00:22:37,800 --> 00:22:40,639 Speaker 5: I want to ask about number three, which was goals 509 00:22:40,680 --> 00:22:44,760 Speaker 5: and aspirations, which can feel a little bit fluffy because 510 00:22:44,760 --> 00:22:46,480 Speaker 5: you go, well, I know my goals and aspirations. 511 00:22:46,520 --> 00:22:47,480 Speaker 4: Obviously, it's not that. 512 00:22:47,520 --> 00:22:48,280 Speaker 1: It's not that Jess. 513 00:22:48,520 --> 00:22:50,639 Speaker 5: Yeah, Okay, I know your goals and aspirations because you're 514 00:22:50,680 --> 00:22:51,320 Speaker 5: my friend. 515 00:22:51,119 --> 00:22:54,919 Speaker 1: Take over the world. But exactly right, and lack of 516 00:22:55,000 --> 00:22:56,320 Speaker 1: financial literacy for. 517 00:22:56,320 --> 00:22:59,520 Speaker 5: All, make sure everyone is rich. That's how ultimately got rich, 518 00:23:00,119 --> 00:23:03,800 Speaker 5: rich quickly but safely. But how do we figure that 519 00:23:03,840 --> 00:23:05,560 Speaker 5: out for somebody that we don't really know? 520 00:23:05,760 --> 00:23:08,080 Speaker 1: So, as I said, it's not your goals, it's your 521 00:23:08,080 --> 00:23:10,639 Speaker 1: buyer's goals. So you need to consider what their goals 522 00:23:10,640 --> 00:23:13,399 Speaker 1: and motivations are in terms of what you're selling. So 523 00:23:13,480 --> 00:23:16,440 Speaker 1: back to candle business as an example, a customer might 524 00:23:16,480 --> 00:23:19,080 Speaker 1: have the goal of making their house feel really homey 525 00:23:19,080 --> 00:23:21,160 Speaker 1: and beautiful and they want an aesthetic candle to sit 526 00:23:21,400 --> 00:23:24,040 Speaker 1: on their bathroom venture or in their kitchen, but on 527 00:23:24,080 --> 00:23:27,440 Speaker 1: a budget. So we're talking about their goals and aspirations, 528 00:23:27,480 --> 00:23:30,639 Speaker 1: not they want to end to world hunger. Like in 529 00:23:30,760 --> 00:23:33,960 Speaker 1: terms of your business, what would be a goal of 530 00:23:34,080 --> 00:23:37,000 Speaker 1: buying your product, like or what outcome would they get 531 00:23:37,000 --> 00:23:39,439 Speaker 1: from that? What problem has been solved? How are they 532 00:23:39,440 --> 00:23:41,880 Speaker 1: going to feel when they get that? So, like Jess, 533 00:23:41,960 --> 00:23:44,640 Speaker 1: let's say you buy my candle, you feel a little 534 00:23:44,640 --> 00:23:47,480 Speaker 1: bit fancy. It's beautiful packaging, you love how it looks 535 00:23:47,520 --> 00:23:50,439 Speaker 1: in your kitchen. Yeah, it's sesthetic, it smells good, and 536 00:23:50,480 --> 00:23:51,399 Speaker 1: it was budget friendly. 537 00:23:51,560 --> 00:23:53,560 Speaker 5: Yeah, my friends come over, they go, oh, it smells 538 00:23:53,600 --> 00:23:54,320 Speaker 5: good Innyhow. 539 00:23:54,160 --> 00:23:57,120 Speaker 1: That's so nice. And it's like, you know, looks good 540 00:23:57,160 --> 00:23:59,240 Speaker 1: in your flat lays that you might put on Instagram. 541 00:23:59,480 --> 00:24:02,280 Speaker 1: Those things could be really important to you. It's gonna 542 00:24:02,320 --> 00:24:05,000 Speaker 1: be really different if you're a plumber. Yeah, and that's okay, 543 00:24:05,680 --> 00:24:08,240 Speaker 1: But we really need to think about our own business. 544 00:24:08,320 --> 00:24:11,439 Speaker 1: Consider what the value is, consider what your customer values, 545 00:24:11,440 --> 00:24:14,119 Speaker 1: and consider what they don't value. Like they might go, 546 00:24:14,280 --> 00:24:17,520 Speaker 1: I'm not going down to Meca, for example, spending three 547 00:24:17,640 --> 00:24:21,040 Speaker 1: hundred dollars on a candle, completely ridiculous. Yeah, because do 548 00:24:21,040 --> 00:24:23,000 Speaker 1: you know what if we think about Emily, she'd probably 549 00:24:23,000 --> 00:24:25,280 Speaker 1: look at that candle and be like, so much money 550 00:24:25,320 --> 00:24:26,959 Speaker 1: that I wasted and I'm saving for a house. It 551 00:24:26,960 --> 00:24:27,959 Speaker 1: would make her feel guilty. 552 00:24:28,040 --> 00:24:29,600 Speaker 4: Yeah, I'm not gonna burn it. I'm just gonna let 553 00:24:29,600 --> 00:24:30,080 Speaker 4: it sit there. 554 00:24:30,240 --> 00:24:33,399 Speaker 1: That's literally how every expensive candle in my house exists. 555 00:24:33,600 --> 00:24:35,280 Speaker 1: Are they gonna get burned? No? Am I going to 556 00:24:35,320 --> 00:24:36,760 Speaker 1: look at them for a really long time and then 557 00:24:36,800 --> 00:24:39,120 Speaker 1: wonder why they're so dusty? Yes, that is how it's 558 00:24:39,119 --> 00:24:42,440 Speaker 1: going to be. What are their biggest goals and aspirations 559 00:24:42,480 --> 00:24:44,880 Speaker 1: and how can the product that you're selling help them 560 00:24:44,920 --> 00:24:47,639 Speaker 1: achieve that? Yes, I guess how would you describe the 561 00:24:47,640 --> 00:24:51,200 Speaker 1: goals and aspirations of your community avatar? 562 00:24:51,440 --> 00:24:53,240 Speaker 5: Yeah, like I was saying before, I think they're like 563 00:24:53,280 --> 00:24:55,040 Speaker 5: me in the sense that I like nice things. 564 00:24:55,080 --> 00:24:57,520 Speaker 1: And I think, really I have not noticed. 565 00:24:57,680 --> 00:25:00,680 Speaker 5: I think for a long time it was very taboo 566 00:25:00,800 --> 00:25:03,000 Speaker 5: to want nice things, and it was very not humble 567 00:25:03,200 --> 00:25:05,520 Speaker 5: to you know, I will very I want nice things. Yeah, 568 00:25:05,560 --> 00:25:08,119 Speaker 5: I like we have very openly had conversations where I've 569 00:25:08,119 --> 00:25:09,639 Speaker 5: said when I'm older, I want to be able to 570 00:25:09,680 --> 00:25:11,680 Speaker 5: retire early. I want to be what you would I 571 00:25:11,720 --> 00:25:14,240 Speaker 5: guess call rich or comfortably wealthy. 572 00:25:13,960 --> 00:25:15,439 Speaker 1: Or if you're gonna do it because you're a good 573 00:25:15,480 --> 00:25:18,480 Speaker 1: little investor. Yeah, I've also said things like the I'm 574 00:25:18,480 --> 00:25:20,879 Speaker 1: going to be buying a Chanel. Can't believe how expensive 575 00:25:20,880 --> 00:25:21,280 Speaker 1: they are. 576 00:25:21,240 --> 00:25:23,800 Speaker 5: But sixteen thousand dollars, Oh. 577 00:25:23,800 --> 00:25:25,600 Speaker 1: My gosh, they've gone up. Do you know they used 578 00:25:25,600 --> 00:25:28,159 Speaker 1: to be They used to be like five thousand dollars. 579 00:25:28,240 --> 00:25:29,399 Speaker 4: It makes me want to die a little bit. 580 00:25:29,440 --> 00:25:32,760 Speaker 1: But that means I'm a good investor because I bought 581 00:25:32,840 --> 00:25:36,439 Speaker 1: a Chanelle cost me five thousand dollars when I bought it, 582 00:25:36,520 --> 00:25:39,280 Speaker 1: because I bought it a while ago. Are you telling 583 00:25:39,320 --> 00:25:41,639 Speaker 1: me that my investment is now with sixteen thousand dollars? 584 00:25:41,680 --> 00:25:44,480 Speaker 4: Just crazy? Well, that's a very good investment. 585 00:25:44,640 --> 00:25:47,840 Speaker 1: I'm not selling it to you at cost price, No, 586 00:25:47,880 --> 00:25:48,560 Speaker 1: absolutely not. 587 00:25:48,680 --> 00:25:50,360 Speaker 5: But there like I think one day I would love 588 00:25:50,400 --> 00:25:52,159 Speaker 5: to own a back like those are these? 589 00:25:52,520 --> 00:25:54,880 Speaker 1: Nothing wrong with that because there's not like I don't 590 00:25:54,920 --> 00:25:57,280 Speaker 1: know a side note here. That's so beyond the bag. 591 00:25:57,640 --> 00:26:02,000 Speaker 1: That's like an obtainable aspirational goal that you go, I 592 00:26:02,040 --> 00:26:03,920 Speaker 1: can achieve that and once it's in front of you, 593 00:26:04,080 --> 00:26:07,160 Speaker 1: same with me, like I bought mine as like a congrats, 594 00:26:07,200 --> 00:26:09,119 Speaker 1: you've done well in your business and you like have 595 00:26:09,200 --> 00:26:12,080 Speaker 1: achieved this and you've deserved a little treaty treat But 596 00:26:12,160 --> 00:26:14,520 Speaker 1: I think it's so much more than that. It's about 597 00:26:14,560 --> 00:26:17,760 Speaker 1: the attainment of it, not necessarily just having the product. 598 00:26:17,880 --> 00:26:20,200 Speaker 1: Like I'm nearly convinced if you were gifted it, you'd 599 00:26:20,240 --> 00:26:23,400 Speaker 1: be like, ah, well that just took away the goal, 600 00:26:23,720 --> 00:26:26,080 Speaker 1: you know, like it was to earn it, not necessarily 601 00:26:26,119 --> 00:26:26,560 Speaker 1: to own. 602 00:26:26,440 --> 00:26:29,240 Speaker 5: It one hundred percent. But I think that my community 603 00:26:29,280 --> 00:26:32,040 Speaker 5: are very like me in that they are working towards things. 604 00:26:32,080 --> 00:26:34,000 Speaker 5: Maybe they want to travel and see the world, or 605 00:26:34,000 --> 00:26:36,000 Speaker 5: they want to buy their first house like I do, 606 00:26:36,240 --> 00:26:38,760 Speaker 5: or they want to achieve something. 607 00:26:39,320 --> 00:26:40,680 Speaker 4: They're working towards. 608 00:26:40,400 --> 00:26:42,200 Speaker 5: That, but they still want to enjoy their life along 609 00:26:42,240 --> 00:26:44,480 Speaker 5: the way, so they don't want to give everything up. 610 00:26:44,520 --> 00:26:45,920 Speaker 5: They still want to go on little trips on the 611 00:26:45,920 --> 00:26:48,959 Speaker 5: weekend with Zullin exactly right. So I think it's people 612 00:26:49,080 --> 00:26:52,639 Speaker 5: who are trying to live their best life and trying 613 00:26:52,640 --> 00:26:56,399 Speaker 5: to work towards creating a wonderful future for themselves, but 614 00:26:56,440 --> 00:26:59,159 Speaker 5: at the same time trying to make best of what 615 00:26:59,240 --> 00:27:01,560 Speaker 5: they can. Because let's be honest, I spent two hundred 616 00:27:01,600 --> 00:27:03,520 Speaker 5: dollars on one bag of groceries last night, and I 617 00:27:03,520 --> 00:27:06,080 Speaker 5: felt sick. Yeah, And so I think we're all having 618 00:27:06,119 --> 00:27:08,200 Speaker 5: that experience at the same time where we're going, well, 619 00:27:08,240 --> 00:27:10,080 Speaker 5: how do I live a life that I enjoy, a 620 00:27:10,119 --> 00:27:12,080 Speaker 5: life where I'm not miserable, a life where I can 621 00:27:12,119 --> 00:27:14,359 Speaker 5: have fun and feel beautiful, or do something that fills 622 00:27:14,400 --> 00:27:18,520 Speaker 5: my cup without you know, spending two hundred dollars on 623 00:27:18,600 --> 00:27:20,080 Speaker 5: something that disappears in a week. 624 00:27:20,200 --> 00:27:23,240 Speaker 1: Yeah, exactly. And it's always like toilet paper and things 625 00:27:23,240 --> 00:27:26,359 Speaker 1: that you're out of, like country staples, literally not even 626 00:27:26,400 --> 00:27:28,199 Speaker 1: good stuff like I wish I could say we're into 627 00:27:28,200 --> 00:27:30,360 Speaker 1: the supermarket ball like all these ingredients for all these 628 00:27:30,440 --> 00:27:33,679 Speaker 1: cute recipes I might know. It was like literally toilet paper. 629 00:27:33,840 --> 00:27:36,120 Speaker 1: I totally get that. I'm not surprised you've nailed it, Jess, 630 00:27:36,119 --> 00:27:38,080 Speaker 1: because we talk about this stuff all the time because 631 00:27:38,080 --> 00:27:40,440 Speaker 1: I think it's really important. But how about we put 632 00:27:40,440 --> 00:27:42,760 Speaker 1: a thread in the Facebook group just that she's on 633 00:27:42,800 --> 00:27:45,600 Speaker 1: the money Facebook group, so everyone can get involved. And 634 00:27:45,640 --> 00:27:47,800 Speaker 1: what we'll do is you can tell us what your 635 00:27:47,800 --> 00:27:49,639 Speaker 1: customer avatar is and we can have a look at 636 00:27:49,680 --> 00:27:51,320 Speaker 1: it and be like, oh, you could tighten it up here, 637 00:27:51,400 --> 00:27:53,640 Speaker 1: or what about this question, and we can like kind 638 00:27:53,640 --> 00:27:55,679 Speaker 1: of help you create your customer avatar, which I think 639 00:27:55,720 --> 00:27:58,000 Speaker 1: would be really fun. So that will be released on 640 00:27:58,040 --> 00:28:00,240 Speaker 1: the day that this podcasts go live, so it'll be 641 00:28:00,359 --> 00:28:02,879 Speaker 1: up now my friends. Yeah, but Jess, Yeah, now that 642 00:28:02,920 --> 00:28:05,399 Speaker 1: we've gone through all of these, what you should be 643 00:28:05,400 --> 00:28:08,440 Speaker 1: able to pull together is a very detailed customer avatar. 644 00:28:09,080 --> 00:28:11,360 Speaker 1: You're going to give them a name. You can even 645 00:28:11,359 --> 00:28:13,480 Speaker 1: write down what they look like, or better yet, you 646 00:28:13,480 --> 00:28:16,040 Speaker 1: could search the internet find a photo of somebody who 647 00:28:16,080 --> 00:28:19,240 Speaker 1: looks like your customer avatar and put that somewhere that 648 00:28:19,320 --> 00:28:20,920 Speaker 1: you can see it in a frame on the wall. 649 00:28:20,960 --> 00:28:22,960 Speaker 1: We didn't get an actual human being because I felt 650 00:28:22,960 --> 00:28:24,679 Speaker 1: like that was a bit weird. Imagine if like it 651 00:28:24,720 --> 00:28:26,600 Speaker 1: came up on our Instagram and it was like, you know, 652 00:28:26,640 --> 00:28:29,680 Speaker 1: in the background, we've got this, just like frame somebody 653 00:28:29,720 --> 00:28:31,639 Speaker 1: and then like that somebody saw and they were like, 654 00:28:31,840 --> 00:28:33,840 Speaker 1: why is there a framed photo of me in your office? 655 00:28:34,080 --> 00:28:38,120 Speaker 1: So wet the cartoon. So that's absolutely fine, but put 656 00:28:38,120 --> 00:28:39,760 Speaker 1: it somewhere that you can see it. Just now we've 657 00:28:39,800 --> 00:28:41,920 Speaker 1: done this, What is the name of your customer avatar? 658 00:28:42,080 --> 00:28:42,200 Speaker 2: Like? 659 00:28:42,240 --> 00:28:42,840 Speaker 4: Who is she? 660 00:28:43,160 --> 00:28:44,000 Speaker 1: What does she do? 661 00:28:44,320 --> 00:28:48,600 Speaker 5: I'm gonna call my customer ava I like this. I 662 00:28:48,640 --> 00:28:51,040 Speaker 5: think that she is twenty five to thirty five. She 663 00:28:51,360 --> 00:28:55,360 Speaker 5: is interested in living her best life and seeing content 664 00:28:55,400 --> 00:28:59,360 Speaker 5: that is a little bit aspirational but also still really attainable. 665 00:28:59,800 --> 00:29:02,440 Speaker 5: She is into bargain hunting. 666 00:29:02,520 --> 00:29:04,360 Speaker 1: And I love this. What she do as a job, 667 00:29:04,600 --> 00:29:08,160 Speaker 1: she works in marketing. I like this. Does she own 668 00:29:08,200 --> 00:29:08,600 Speaker 1: a property? 669 00:29:08,680 --> 00:29:09,680 Speaker 4: Yet she doesn't. 670 00:29:09,720 --> 00:29:12,720 Speaker 1: She's working on the Journey's. 671 00:29:11,800 --> 00:29:14,400 Speaker 5: On the journey and she's just kind of figuring life 672 00:29:14,440 --> 00:29:16,960 Speaker 5: out and that's okay. She just wants to surround herself 673 00:29:17,160 --> 00:29:21,280 Speaker 5: with people who are uplifting, and she really cares about 674 00:29:21,280 --> 00:29:23,280 Speaker 5: the people who are close to her, her friends and family. 675 00:29:23,600 --> 00:29:26,320 Speaker 1: All Right, I love this. I actually adore it. But 676 00:29:26,760 --> 00:29:28,880 Speaker 1: this has been such a helpful exercise and I feel 677 00:29:28,880 --> 00:29:31,760 Speaker 1: like people listening and go, oh, that would really help 678 00:29:31,800 --> 00:29:33,920 Speaker 1: me pinpoint what I'm doing, because how many times do 679 00:29:33,920 --> 00:29:36,440 Speaker 1: you just get an analysis paralysis when you're like, got to 680 00:29:36,480 --> 00:29:38,360 Speaker 1: work on a marketing campaign or I've got to do this, 681 00:29:38,440 --> 00:29:39,840 Speaker 1: or I've got to do that. Now you have somebody 682 00:29:39,880 --> 00:29:43,080 Speaker 1: you're targeting it towards, it's going to be so much easier. Yeah, 683 00:29:43,200 --> 00:29:45,680 Speaker 1: I hate writing medms like marketing medms. Do you know 684 00:29:45,720 --> 00:29:47,160 Speaker 1: how much easier it will be for we're just talking 685 00:29:47,160 --> 00:29:49,040 Speaker 1: to Emily. Yeah, I feel like, oh right Emily in 686 00:29:49,040 --> 00:29:52,360 Speaker 1: an email, let her know, like, treat your customers as 687 00:29:52,360 --> 00:29:55,520 Speaker 1: an individual and I promise it will pay dividends. But 688 00:29:55,640 --> 00:29:58,080 Speaker 1: obviously you can redo this again and again as your 689 00:29:58,120 --> 00:29:59,560 Speaker 1: business grows or pivots or changes. 690 00:29:59,560 --> 00:29:59,800 Speaker 7: This stuf. 691 00:30:00,200 --> 00:30:03,719 Speaker 1: Have to kinpoint your client that is your client forever. 692 00:30:04,120 --> 00:30:07,000 Speaker 1: So I think, do it as you want. But Jess, 693 00:30:07,200 --> 00:30:09,640 Speaker 1: I have a very big Facebook thread to get to, 694 00:30:10,200 --> 00:30:13,680 Speaker 1: as do you because you're healthy. But I think this 695 00:30:13,720 --> 00:30:16,120 Speaker 1: has been a really fun episode and I cannot wait 696 00:30:16,440 --> 00:30:19,560 Speaker 1: for next month's Business Bible episode. We'll see them, my 697 00:30:19,640 --> 00:30:26,880 Speaker 1: friends see them. 698 00:30:27,120 --> 00:30:29,680 Speaker 7: The advice shared on She's on the Money is general 699 00:30:29,720 --> 00:30:33,600 Speaker 7: in nature and does not consider your individual circumstances. She's 700 00:30:33,640 --> 00:30:37,080 Speaker 7: on the Money exists purely for educational purposes and should 701 00:30:37,120 --> 00:30:40,280 Speaker 7: not be relied upon to make an investment or financial decision. 702 00:30:40,680 --> 00:30:43,280 Speaker 1: If you do choose to buy a financial product. 703 00:30:42,920 --> 00:30:46,480 Speaker 7: Read the PDS TMD and obtain appropriate financial. 704 00:30:46,040 --> 00:30:47,840 Speaker 1: Advice tailored towards your needs. 705 00:30:48,200 --> 00:30:52,160 Speaker 7: Victoria Divine and She's on the Money are authorized representatives 706 00:30:52,200 --> 00:30:56,040 Speaker 7: of money. Sheper Pty Ltd ABN three two one is 707 00:30:56,080 --> 00:30:59,960 Speaker 7: six four nine two seven seven zero eight AFSL four 708 00:31:00,080 --> 00:31:06,840 Speaker 7: five one to eight nine