1 00:00:00,560 --> 00:00:03,640 Speaker 1: I'd like to acknowledge the traditional owners on which this 2 00:00:03,720 --> 00:00:08,160 Speaker 1: episode is being recorded, the combo marry people. We pay 3 00:00:08,320 --> 00:00:12,360 Speaker 1: our respects to elders past, present and emerging and extend 4 00:00:12,480 --> 00:00:16,520 Speaker 1: that respect to all Aboriginal and Torres Strait Islander peoples. 5 00:00:16,560 --> 00:00:24,279 Speaker 1: Today I'm your host, Georgie Stevenson, and this is the 6 00:00:24,400 --> 00:00:32,080 Speaker 1: Rise and Conquer podcast. This is the podcast where which 7 00:00:32,120 --> 00:00:36,560 Speaker 1: have mindset, self development and becoming your higher self mix 8 00:00:36,600 --> 00:00:39,440 Speaker 1: soon with a lot of laughs, plus behind the scenes 9 00:00:39,479 --> 00:00:43,040 Speaker 1: of my life running two businesses and being among Think 10 00:00:43,080 --> 00:00:45,599 Speaker 1: of us as the perfect combo of brunch with your 11 00:00:45,640 --> 00:00:49,239 Speaker 1: besties mixed with self development. No matter where you are 12 00:00:49,320 --> 00:00:52,040 Speaker 1: in your journey, we're here to help you be curious, 13 00:00:52,280 --> 00:00:57,880 Speaker 1: pull yourself out, and embrace radical self awareness. If you're 14 00:00:57,920 --> 00:01:00,280 Speaker 1: ready to get into the driver's seat of your own 15 00:01:00,400 --> 00:01:03,800 Speaker 1: life and stop letting life cast you by, then you're. 16 00:01:03,640 --> 00:01:04,399 Speaker 2: In the right place. 17 00:01:09,720 --> 00:01:14,880 Speaker 1: Hello everybody, and welcome back to the body. Happy astrological 18 00:01:14,959 --> 00:01:21,000 Speaker 1: New Year, Happy new year astrologically, so guys, if you 19 00:01:21,080 --> 00:01:25,640 Speaker 1: didn't know, we have just started the new year in 20 00:01:25,720 --> 00:01:29,760 Speaker 1: like the zodiac sciens so aries has just started and 21 00:01:29,840 --> 00:01:33,440 Speaker 1: areas is the start of the astrological year and I 22 00:01:33,520 --> 00:01:36,120 Speaker 1: just think this is fucking cool because I was literally 23 00:01:36,120 --> 00:01:38,479 Speaker 1: talking to my missus about it, and it's like, if 24 00:01:38,520 --> 00:01:40,320 Speaker 1: you've had a bit of a shit start to the year, 25 00:01:40,560 --> 00:01:43,720 Speaker 1: it's like you actually reset button, reset button. It's like 26 00:01:43,840 --> 00:01:49,560 Speaker 1: Jan first, guys, you actually get to fully start fresh. 27 00:01:49,720 --> 00:01:52,560 Speaker 3: And would you almost even say this would have strong 28 00:01:52,560 --> 00:01:54,360 Speaker 3: ger energy even Jan first? 29 00:01:54,760 --> 00:01:55,360 Speaker 2: No, it does. 30 00:01:55,520 --> 00:02:01,000 Speaker 1: Yeah, areas energy is fucking good. It's fire, so it's icy, 31 00:02:01,680 --> 00:02:03,840 Speaker 1: but it's just like it's exciting. 32 00:02:04,240 --> 00:02:08,040 Speaker 3: And we did pop up a link on Into Stories yesterday. 33 00:02:08,160 --> 00:02:11,040 Speaker 3: It should still be up it while you're listening to this. 34 00:02:11,080 --> 00:02:14,000 Speaker 3: If you're listening to a first thing of you can 35 00:02:14,000 --> 00:02:16,639 Speaker 3: get your horoscope for the new astrological year. We linked 36 00:02:16,680 --> 00:02:18,840 Speaker 3: an article with them all, so check that out. 37 00:02:19,320 --> 00:02:21,080 Speaker 2: Amazing. Thanks for that. You're welcome. 38 00:02:21,880 --> 00:02:22,280 Speaker 3: Guys. 39 00:02:22,400 --> 00:02:24,600 Speaker 1: Have we got an episode for you? 40 00:02:26,160 --> 00:02:27,600 Speaker 2: I'm so nervous a tea. 41 00:02:27,960 --> 00:02:31,560 Speaker 3: I'm so excited we're finally letting the meet on something 42 00:02:31,919 --> 00:02:32,240 Speaker 3: I know. 43 00:02:32,440 --> 00:02:36,240 Speaker 2: I actually can't believe. I haven't let this SLP have 44 00:02:36,280 --> 00:02:36,800 Speaker 2: I No? 45 00:02:37,040 --> 00:02:40,720 Speaker 1: Okay, good, I don't like, I'm just I'm so excited. 46 00:02:40,760 --> 00:02:41,040 Speaker 2: Guys. 47 00:02:41,120 --> 00:02:45,640 Speaker 1: We are officially starting a new series today. It's cool 48 00:02:46,360 --> 00:02:51,040 Speaker 1: behind the biz and we are fully taking you behind 49 00:02:51,120 --> 00:02:58,280 Speaker 1: the scenes of what it takes to brainstorm, organize, implement, 50 00:02:58,680 --> 00:03:03,480 Speaker 1: and then actually create a physical product in Naked Harvest, 51 00:03:04,840 --> 00:03:07,400 Speaker 1: and it just so happens to be a collab line 52 00:03:08,400 --> 00:03:17,000 Speaker 1: with who with myself. You might be wondering, what do 53 00:03:17,040 --> 00:03:20,320 Speaker 1: you even mean, Georgie. Don't you create all the NH products? 54 00:03:20,360 --> 00:03:23,760 Speaker 1: And yes I do, but look, you know we like 55 00:03:23,840 --> 00:03:27,040 Speaker 1: to really shake things up and do things a bit differently, 56 00:03:27,320 --> 00:03:30,839 Speaker 1: and you're about to hear exactly why we're doing this 57 00:03:31,240 --> 00:03:34,720 Speaker 1: very exciting collab line. So guys, in today's episode, you're 58 00:03:34,720 --> 00:03:38,280 Speaker 1: going to hear from Mel the NH BRANDIXAC, and then 59 00:03:38,680 --> 00:03:41,880 Speaker 1: the good news. We have three other potties after this, 60 00:03:42,400 --> 00:03:47,320 Speaker 1: fully outlining so transparently exactly what we do and what 61 00:03:47,360 --> 00:03:50,480 Speaker 1: it takes to bring out a physical product in NH. 62 00:03:50,680 --> 00:03:54,480 Speaker 1: So we have the production and Logistics manager Alex, we 63 00:03:54,600 --> 00:03:58,440 Speaker 1: have head of Design and Creative Mikayla, and we have 64 00:03:58,520 --> 00:04:03,200 Speaker 1: our influencer and PR Teagan all coming on and joining you. 65 00:04:03,960 --> 00:04:06,520 Speaker 1: And fuck, this is just like the coolest thing because 66 00:04:07,240 --> 00:04:09,480 Speaker 1: not only do we get to take you behind the 67 00:04:09,520 --> 00:04:11,560 Speaker 1: scenes and show you everything, this is going to be 68 00:04:11,600 --> 00:04:14,320 Speaker 1: so amazing. If you're a product based business, if you're 69 00:04:14,320 --> 00:04:17,479 Speaker 1: a marketing galley, if you're a creative, if you just 70 00:04:17,560 --> 00:04:20,520 Speaker 1: want to know how like something comes to life, because 71 00:04:20,880 --> 00:04:23,400 Speaker 1: I think you'll be surprised or maybe not, but like 72 00:04:23,640 --> 00:04:26,480 Speaker 1: how much goes into it and how much planning and 73 00:04:26,520 --> 00:04:29,760 Speaker 1: process and everything like that. And I think also, I 74 00:04:29,839 --> 00:04:33,080 Speaker 1: just know you guys love seeing and hearing behind the scenes, 75 00:04:33,480 --> 00:04:35,520 Speaker 1: so we just thought, what a fucking cool series bring you. 76 00:04:36,000 --> 00:04:40,039 Speaker 3: I know, I loved making this and like sitting and 77 00:04:40,080 --> 00:04:42,400 Speaker 3: listening in on all the interviews because I learned so 78 00:04:42,560 --> 00:04:45,039 Speaker 3: much from what you guys do and hage and it's 79 00:04:45,120 --> 00:04:48,200 Speaker 3: just like the best look behind the curtain for anyone 80 00:04:48,680 --> 00:04:51,240 Speaker 3: starting their own business. I think as well, because it 81 00:04:51,279 --> 00:04:54,240 Speaker 3: almost ticks that box of you don't know what you 82 00:04:54,320 --> 00:04:57,480 Speaker 3: don't know, but here's how you can learn learn it. 83 00:04:57,760 --> 00:04:58,400 Speaker 2: I love that. 84 00:04:58,600 --> 00:05:01,480 Speaker 1: Yeah, yeah, it is really good. It's funny because like 85 00:05:02,040 --> 00:05:03,200 Speaker 1: I just do it every single day. 86 00:05:03,320 --> 00:05:04,120 Speaker 2: Yeah, it just. 87 00:05:04,040 --> 00:05:07,320 Speaker 1: Feels like this is, you know, my life. It is, 88 00:05:07,520 --> 00:05:09,640 Speaker 1: but it's like it's really cool to like strip it 89 00:05:09,720 --> 00:05:13,280 Speaker 1: back and be like, this is the actual process. So guys, 90 00:05:13,520 --> 00:05:15,640 Speaker 1: when you're if you're listening to this in real time, 91 00:05:16,080 --> 00:05:19,039 Speaker 1: literally no one knows this and I just want to 92 00:05:19,160 --> 00:05:22,200 Speaker 1: really ask you. So Naked Harvest is about to do 93 00:05:22,240 --> 00:05:25,480 Speaker 1: a teaser post and then we're about to announce, and 94 00:05:25,520 --> 00:05:28,080 Speaker 1: I just want to really ask you. Don't go and 95 00:05:28,160 --> 00:05:31,200 Speaker 1: comment that you fucking know, comment that. 96 00:05:31,160 --> 00:05:32,640 Speaker 2: You know, but don't write what it is. 97 00:05:32,960 --> 00:05:37,320 Speaker 1: Well, yeah, just leave the surprise for people, because you, 98 00:05:37,360 --> 00:05:39,520 Speaker 1: guys know, I just I love telling you and I 99 00:05:39,520 --> 00:05:42,760 Speaker 1: think it's really cool to, like, you know, my RNC 100 00:05:42,839 --> 00:05:44,880 Speaker 1: community is like the first people to know because I 101 00:05:44,880 --> 00:05:47,080 Speaker 1: fucking love you guys. I feel like you're literally my 102 00:05:47,120 --> 00:05:48,880 Speaker 1: best friends. And I'm just like on the phone to 103 00:05:48,880 --> 00:05:52,360 Speaker 1: you right now being like, guess what. You're not gonna 104 00:05:52,400 --> 00:05:54,919 Speaker 1: believe it, but I need you to keep this a 105 00:05:54,960 --> 00:05:57,280 Speaker 1: secret for just a couple more days. But also I'm 106 00:05:57,279 --> 00:06:00,960 Speaker 1: taking you fucking behind the scenes, so you're welcome. Well 107 00:06:01,040 --> 00:06:03,320 Speaker 1: before we get to the episode, quick life update a tiar. 108 00:06:03,360 --> 00:06:06,520 Speaker 1: We haven't got long, so get to it. I went 109 00:06:06,560 --> 00:06:08,200 Speaker 1: to the beach on the weekend and I loved it. 110 00:06:08,320 --> 00:06:10,960 Speaker 1: We both went to the beach, didn't we Yeah, superb. 111 00:06:11,240 --> 00:06:14,200 Speaker 1: I just got very subvert and you didn't I tear 112 00:06:15,120 --> 00:06:16,040 Speaker 1: you did wear sunscreen? 113 00:06:16,240 --> 00:06:20,120 Speaker 3: Yeah, and we applied. Yeah, we just probably need better sunscreen. 114 00:06:20,240 --> 00:06:21,640 Speaker 3: Maybe yeah, or more. 115 00:06:21,560 --> 00:06:22,839 Speaker 2: Has to be over fifty pass. 116 00:06:23,000 --> 00:06:25,120 Speaker 3: Yeah, how was your weekend? 117 00:06:25,560 --> 00:06:29,560 Speaker 1: Much the same, super chill. I am really excited about 118 00:06:29,600 --> 00:06:33,880 Speaker 1: this like new astrological year. I have like a whole 119 00:06:33,960 --> 00:06:37,920 Speaker 1: heap of like new core beliefs that I'm currently implementing 120 00:06:38,040 --> 00:06:41,159 Speaker 1: for like personal development wise, and so it just feels 121 00:06:41,160 --> 00:06:44,839 Speaker 1: really fucking fitting that it's like astrological year because I 122 00:06:44,839 --> 00:06:48,919 Speaker 1: feel like so many shifts have happened personally and even professionally, 123 00:06:49,040 --> 00:06:50,080 Speaker 1: and it just yeah, it. 124 00:06:50,040 --> 00:06:52,039 Speaker 2: Feels really really cool. All right, guys. 125 00:06:52,080 --> 00:06:54,600 Speaker 1: So I'm still going to be super vague in this intro, 126 00:06:54,800 --> 00:06:57,400 Speaker 1: but you guys are gonna love this episode. Mel is 127 00:06:57,440 --> 00:07:01,240 Speaker 1: such a marketing guru and we tell you everything in 128 00:07:01,279 --> 00:07:04,520 Speaker 1: the process of even starting a project, which is just 129 00:07:04,600 --> 00:07:05,360 Speaker 1: really really cool. 130 00:07:05,400 --> 00:07:06,200 Speaker 2: So enjoy this. 131 00:07:06,200 --> 00:07:10,000 Speaker 1: Episode and remember keep this secret for the next couple 132 00:07:10,040 --> 00:07:10,440 Speaker 1: of days. 133 00:07:10,680 --> 00:07:12,480 Speaker 2: Love you. I'm never going to be allowed to do 134 00:07:12,520 --> 00:07:13,120 Speaker 2: this again. 135 00:07:13,160 --> 00:07:15,320 Speaker 1: And you will never be allowed to organize something like 136 00:07:15,360 --> 00:07:18,520 Speaker 1: this and I probably never will. So I'm going to 137 00:07:18,560 --> 00:07:20,360 Speaker 1: get fired from my own company. 138 00:07:20,360 --> 00:07:20,600 Speaker 2: Guys. 139 00:07:20,600 --> 00:07:23,080 Speaker 1: I need you to back me up here, do me solid, 140 00:07:23,160 --> 00:07:36,920 Speaker 1: all right, Love you heaps. Enjoy the episode, Mel, Welcome 141 00:07:36,960 --> 00:07:37,800 Speaker 1: back to the potty. 142 00:07:38,040 --> 00:07:38,760 Speaker 2: Thank you so much. 143 00:07:38,800 --> 00:07:41,240 Speaker 1: I'm so glad to be here, so excited you're back on. 144 00:07:41,440 --> 00:07:43,600 Speaker 1: If you guys don't know, Mel has done quite a 145 00:07:43,600 --> 00:07:45,640 Speaker 1: few epps before, I'm sure we'll chuck it in the 146 00:07:45,640 --> 00:07:49,800 Speaker 1: show notes. And Mel is our brand Exact and she 147 00:07:50,080 --> 00:07:52,680 Speaker 1: is going to run us through the behind the scenes 148 00:07:52,840 --> 00:07:56,840 Speaker 1: of the whole what it takes to, you know, create 149 00:07:57,120 --> 00:08:00,520 Speaker 1: a product launcher campaign. But before we get into that, 150 00:08:00,600 --> 00:08:02,239 Speaker 1: do you want to just tell the audience a little 151 00:08:02,240 --> 00:08:04,800 Speaker 1: bit about what your day to day looks like and 152 00:08:04,840 --> 00:08:07,240 Speaker 1: what sort of tasks that you do as a brand exact. 153 00:08:07,480 --> 00:08:08,640 Speaker 2: Yeah, absolutely so. 154 00:08:09,320 --> 00:08:12,880 Speaker 4: As a brand exac my key kind of fundamental roles 155 00:08:12,960 --> 00:08:17,440 Speaker 4: are to look after our marketing strategy, our e commerce strategy, 156 00:08:17,880 --> 00:08:21,400 Speaker 4: and our brand strategy and making sure that all three 157 00:08:21,520 --> 00:08:24,880 Speaker 4: of those moving parts, I guess facilitate the growth of 158 00:08:25,040 --> 00:08:25,600 Speaker 4: the company. 159 00:08:26,440 --> 00:08:29,320 Speaker 1: Amazing. And what is I know, your days are so 160 00:08:29,440 --> 00:08:32,200 Speaker 1: different and it can really depend because some sometimes we're 161 00:08:32,200 --> 00:08:36,080 Speaker 1: shooting a campaign, sometimes we're, you know, doing a whole 162 00:08:36,120 --> 00:08:39,520 Speaker 1: bunch of things. But like a typical a typical day, 163 00:08:39,640 --> 00:08:42,120 Speaker 1: A typical day, what would it look. 164 00:08:42,000 --> 00:08:44,840 Speaker 4: Like, Okay, so I would say a lot of it 165 00:08:44,920 --> 00:08:49,120 Speaker 4: is doing strategy sessions with either our team or our 166 00:08:49,120 --> 00:08:53,520 Speaker 4: external partners. A lot of it is involving meetings and emails, 167 00:08:53,960 --> 00:08:54,520 Speaker 4: a lot. 168 00:08:54,360 --> 00:08:56,160 Speaker 2: Of it is creating lots of fun. 169 00:08:56,360 --> 00:08:59,640 Speaker 4: Yeah, super funds, a lot of creative development, and I'm 170 00:08:59,720 --> 00:09:02,520 Speaker 4: usual on any given day working on some sort of 171 00:09:02,600 --> 00:09:04,400 Speaker 4: campaign or product launch as well. 172 00:09:05,000 --> 00:09:07,000 Speaker 1: And what would you say, like your favorite part of 173 00:09:07,040 --> 00:09:07,680 Speaker 1: the job is. 174 00:09:08,160 --> 00:09:12,600 Speaker 4: Definitely the ability to just have free writing on the 175 00:09:12,679 --> 00:09:15,880 Speaker 4: creative side of things. It's kind of like we don't 176 00:09:15,880 --> 00:09:19,400 Speaker 4: have too many I would say barriers. It's pretty much 177 00:09:19,480 --> 00:09:21,360 Speaker 4: like if you can dream it and you can think yeah, 178 00:09:21,360 --> 00:09:23,280 Speaker 4: and you know it's gonna work, like, have a go. 179 00:09:23,600 --> 00:09:24,520 Speaker 2: And so I love that. 180 00:09:24,640 --> 00:09:26,720 Speaker 1: I love that you're You're kind of like a hybrid 181 00:09:26,760 --> 00:09:30,800 Speaker 1: person where not only are you are creative, but you 182 00:09:31,000 --> 00:09:34,640 Speaker 1: also have the brain that then executes. So I feel 183 00:09:34,640 --> 00:09:36,360 Speaker 1: like you have so much fun with like, yeah, the 184 00:09:36,360 --> 00:09:39,160 Speaker 1: creative side of things, but also making sure we do this. 185 00:09:39,240 --> 00:09:40,760 Speaker 2: How can we actually make it? Yeah? 186 00:09:40,880 --> 00:09:43,040 Speaker 1: Will I actually be how to implement this? Which is 187 00:09:43,080 --> 00:09:44,120 Speaker 1: like such a key thing. 188 00:09:44,240 --> 00:09:45,520 Speaker 2: Yeah. So that's it. 189 00:09:45,960 --> 00:09:48,480 Speaker 1: So, as you guys would have heard in the intro, 190 00:09:48,760 --> 00:09:53,640 Speaker 1: this Whole Biz series is about behind the scenes of 191 00:09:54,160 --> 00:09:58,760 Speaker 1: me creating my own collection with and hate and exactly 192 00:09:58,800 --> 00:10:00,960 Speaker 1: what goes into it. So I think we need to 193 00:10:01,000 --> 00:10:04,760 Speaker 1: start with like the initial how this idea even came 194 00:10:04,800 --> 00:10:07,640 Speaker 1: about because we have a bit of an inside joke. 195 00:10:07,800 --> 00:10:10,920 Speaker 1: We just had some space in the calendar. We had 196 00:10:10,960 --> 00:10:13,040 Speaker 1: nothing on in March. We needed to fill that space. 197 00:10:13,120 --> 00:10:15,400 Speaker 1: We need to just like fill that space for marketing. 198 00:10:15,520 --> 00:10:19,400 Speaker 1: But no, really, I remember you came to me and 199 00:10:19,440 --> 00:10:22,720 Speaker 1: you're like, let's do your own collab with NH And 200 00:10:22,760 --> 00:10:26,079 Speaker 1: I was like, No, that's so weird and so kind 201 00:10:26,080 --> 00:10:28,680 Speaker 1: of cringe. I was like, oh no, I feel like 202 00:10:28,720 --> 00:10:32,280 Speaker 1: that's like showy and cringe. I know I am a influencer, 203 00:10:32,400 --> 00:10:34,160 Speaker 1: but it's my your own company. Why would I do 204 00:10:34,240 --> 00:10:36,640 Speaker 1: my own collab? And you had to fully explain it 205 00:10:36,679 --> 00:10:38,120 Speaker 1: to me, and then I got on board. Do you 206 00:10:38,160 --> 00:10:41,520 Speaker 1: want to explain to the audience of you know what 207 00:10:41,559 --> 00:10:43,800 Speaker 1: that kind of decision making was about? 208 00:10:43,960 --> 00:10:44,160 Speaker 2: Yeah? 209 00:10:44,200 --> 00:10:48,520 Speaker 4: Absolutely, Okay, So I guess I had to challenge your 210 00:10:48,720 --> 00:10:52,040 Speaker 4: thought process around this collaboration and kind of come at 211 00:10:52,040 --> 00:10:55,200 Speaker 4: it from a different approach. So for me, how I 212 00:10:55,240 --> 00:10:58,320 Speaker 4: kind of felt about it was you're not only the founder, 213 00:10:58,440 --> 00:11:01,080 Speaker 4: but you're the face of the brand, so arguably who 214 00:11:01,120 --> 00:11:04,720 Speaker 4: has more impact than you? When it comes to the 215 00:11:04,760 --> 00:11:07,800 Speaker 4: opportunity for a collaboration. So for me, it was like 216 00:11:08,240 --> 00:11:11,560 Speaker 4: where at this business? But we also have been blessed 217 00:11:11,640 --> 00:11:15,000 Speaker 4: with a founder with social media presence and we have 218 00:11:15,200 --> 00:11:18,360 Speaker 4: been hashtag plessed. We've been blessed, and you know, I 219 00:11:18,400 --> 00:11:20,480 Speaker 4: feel like if you're in marketing, you'd be silly not 220 00:11:20,520 --> 00:11:23,800 Speaker 4: to utilize that. So you know, as far as like 221 00:11:23,920 --> 00:11:28,000 Speaker 4: a limited edition product offering goes, that's pretty standard, like 222 00:11:28,040 --> 00:11:31,200 Speaker 4: our community want and love that, that was always going 223 00:11:31,240 --> 00:11:33,880 Speaker 4: to sell. But I guess, yeah, the idea for us 224 00:11:33,920 --> 00:11:37,040 Speaker 4: to collaborate with Georgie was more less of an influencer 225 00:11:37,040 --> 00:11:41,320 Speaker 4: marketing strategy, and we kind of changed our perspective and 226 00:11:41,400 --> 00:11:44,120 Speaker 4: went from a community approach. So yes, we have this 227 00:11:44,200 --> 00:11:48,280 Speaker 4: combined community. Our community was built off Georgie's community in 228 00:11:48,320 --> 00:11:51,199 Speaker 4: the very beginning, and yes, you know, we are essentially 229 00:11:51,240 --> 00:11:54,000 Speaker 4: reaching the same people. But yeah, it is for us 230 00:11:54,000 --> 00:11:57,600 Speaker 4: about creating like that collection that's community focused and brand 231 00:11:57,600 --> 00:12:00,000 Speaker 4: focused rather than an influencer marketing campaign. 232 00:12:00,600 --> 00:12:03,400 Speaker 1: And I think also like something we spoke about is 233 00:12:03,720 --> 00:12:06,320 Speaker 1: you know, and h is nearly four years old. It's 234 00:12:06,400 --> 00:12:09,840 Speaker 1: not like we it launched straight away and then we're like, well, 235 00:12:09,920 --> 00:12:12,760 Speaker 1: let's do a collection with Georgie, so we can you know, 236 00:12:12,880 --> 00:12:16,719 Speaker 1: utilize her community, like we basically have the same community. 237 00:12:17,080 --> 00:12:20,040 Speaker 1: But it's just that it's like, well, actually, let's do 238 00:12:20,120 --> 00:12:23,320 Speaker 1: something for our community and really kind of give them 239 00:12:23,400 --> 00:12:27,199 Speaker 1: something that they're going to I guess no one trust, 240 00:12:27,320 --> 00:12:29,640 Speaker 1: but also be really exciting because it has been so 241 00:12:29,800 --> 00:12:31,840 Speaker 1: exciting to introduce something like that. 242 00:12:32,000 --> 00:12:34,800 Speaker 4: Yeah, exactly, And I think for us, you know, gave 243 00:12:34,880 --> 00:12:37,600 Speaker 4: us a whole new way to market a campaign. So 244 00:12:38,080 --> 00:12:40,800 Speaker 4: if you take you know, our collaboration with Kate Jones, 245 00:12:40,840 --> 00:12:44,240 Speaker 4: for example, that was very much at typical influencer marketing 246 00:12:44,280 --> 00:12:47,760 Speaker 4: strategy where the products were the main focus, and we've 247 00:12:47,800 --> 00:12:50,880 Speaker 4: taken a little bit of a redirection with this campaign 248 00:12:51,000 --> 00:12:54,320 Speaker 4: and you'll notice through our height strategy that the message 249 00:12:54,320 --> 00:12:57,560 Speaker 4: of their campaign is the focus and the products are 250 00:12:57,559 --> 00:12:59,839 Speaker 4: more like a happy buy product and they help for 251 00:13:00,040 --> 00:13:04,160 Speaker 4: ilitate and strengthen that message. And that's also I guess 252 00:13:04,240 --> 00:13:06,360 Speaker 4: why we chose that because it. 253 00:13:06,320 --> 00:13:07,199 Speaker 2: Is kind of a risk. 254 00:13:07,679 --> 00:13:09,320 Speaker 1: It's kind of like I remember it came to you 255 00:13:09,360 --> 00:13:11,600 Speaker 1: and I was like kind of left field, but I 256 00:13:11,640 --> 00:13:13,559 Speaker 1: really want the theme to be about be your own 257 00:13:13,600 --> 00:13:17,600 Speaker 1: best friend. And for example, if you were doing that 258 00:13:17,640 --> 00:13:20,920 Speaker 1: with another influencer or something like it would be a 259 00:13:20,920 --> 00:13:23,840 Speaker 1: little bit risky, but because it's me and I am 260 00:13:23,840 --> 00:13:25,560 Speaker 1: a founder, it's kind of like, oh, let's just have 261 00:13:25,640 --> 00:13:26,160 Speaker 1: some fun. 262 00:13:26,559 --> 00:13:29,600 Speaker 4: But it is also so typical of Georgy and her 263 00:13:29,640 --> 00:13:32,640 Speaker 4: Ethos and her I guess I call belief system. You know, 264 00:13:32,720 --> 00:13:36,520 Speaker 4: it's it's it's still so relatable to your own personal brand, 265 00:13:36,880 --> 00:13:40,520 Speaker 4: still me exactly, And that was the goal inspire our 266 00:13:40,520 --> 00:13:42,079 Speaker 4: community and lift them up. 267 00:13:42,000 --> 00:13:44,959 Speaker 1: So in regards to so obviously let's just explain to 268 00:13:45,000 --> 00:13:47,680 Speaker 1: the audience, like the theme of the collection is be 269 00:13:47,760 --> 00:13:51,760 Speaker 1: your own best friend. And it's funny because I had 270 00:13:51,840 --> 00:13:53,800 Speaker 1: like a bit of a dream about this. It was 271 00:13:53,840 --> 00:13:54,840 Speaker 1: like a running theme with me. 272 00:13:56,240 --> 00:13:57,920 Speaker 2: I had a dream. I had a dream. 273 00:13:58,520 --> 00:14:01,000 Speaker 1: No, I had an actual physical dream and I had 274 00:14:01,000 --> 00:14:04,840 Speaker 1: a dream, and I remember like it was very much 275 00:14:04,880 --> 00:14:08,760 Speaker 1: about if I think of the messaging of n H, 276 00:14:09,000 --> 00:14:12,280 Speaker 1: like our biggest thing is our community, and I think 277 00:14:12,400 --> 00:14:15,839 Speaker 1: also like we I feel like we see ourselves as 278 00:14:15,880 --> 00:14:18,000 Speaker 1: so much more than a supplement brand. We are a 279 00:14:18,040 --> 00:14:21,080 Speaker 1: lifestyle brand, and it is so much about what our 280 00:14:21,200 --> 00:14:25,200 Speaker 1: community needs and wants. And for me, obviously, you know, 281 00:14:25,280 --> 00:14:28,960 Speaker 1: with Rise and Conquer and everything I do it's so 282 00:14:29,120 --> 00:14:32,440 Speaker 1: much more than just about like what we do for 283 00:14:32,560 --> 00:14:35,240 Speaker 1: women other than what we do for their health and 284 00:14:35,280 --> 00:14:38,040 Speaker 1: wellness journey, Like that's just kind of there's a bigger 285 00:14:38,080 --> 00:14:41,840 Speaker 1: picture there is and so my so the theme for 286 00:14:41,920 --> 00:14:44,080 Speaker 1: the collection of so you guys are hearing this first 287 00:14:44,160 --> 00:14:47,520 Speaker 1: time is be your own best friend. And for me, 288 00:14:47,960 --> 00:14:53,600 Speaker 1: that encompasses really showing up for yourself like your bestie. 289 00:14:53,600 --> 00:14:59,520 Speaker 1: I feel like we give this extended appreciation of compassion 290 00:14:59,720 --> 00:15:03,720 Speaker 1: and kindness and standards to our best friend and internal 291 00:15:03,760 --> 00:15:06,800 Speaker 1: dialogue that we don't give to ourselves, and I feel 292 00:15:06,800 --> 00:15:10,560 Speaker 1: like it can be such a disservice to ourselves of 293 00:15:10,680 --> 00:15:13,760 Speaker 1: like why wouldn't you treat yourself like, you know, your 294 00:15:13,760 --> 00:15:16,240 Speaker 1: best date. Like for example of Mel's, you know, having 295 00:15:16,400 --> 00:15:19,120 Speaker 1: a bad mental health day or something, I'm there for 296 00:15:19,200 --> 00:15:21,080 Speaker 1: her and I'm like, you know, what can I do 297 00:15:21,240 --> 00:15:23,920 Speaker 1: how you feeling? Like, imagine if you showed. 298 00:15:23,760 --> 00:15:26,120 Speaker 2: Up for yourself posession with yourself. 299 00:15:26,200 --> 00:15:28,840 Speaker 1: And I think that's such a huge conversation that is 300 00:15:28,880 --> 00:15:30,600 Speaker 1: on my heart right now I need to be had. 301 00:15:31,000 --> 00:15:33,480 Speaker 1: And of course it's kind of left field because it's 302 00:15:33,520 --> 00:15:34,320 Speaker 1: like it's. 303 00:15:34,200 --> 00:15:36,160 Speaker 4: A pre work Adam Protect, what does that have anything 304 00:15:36,200 --> 00:15:37,400 Speaker 4: to do with supplements. 305 00:15:37,600 --> 00:15:40,920 Speaker 1: But that's what like, that's what's so important about That's 306 00:15:40,920 --> 00:15:45,200 Speaker 1: what NH is, Like we're for our community. So that's 307 00:15:45,280 --> 00:15:47,480 Speaker 1: where you know, the theme that you guys will see 308 00:15:47,480 --> 00:15:50,280 Speaker 1: on social media and that's why there is just so 309 00:15:50,360 --> 00:15:52,840 Speaker 1: much more to this collection than a pre workout and 310 00:15:52,880 --> 00:15:55,560 Speaker 1: protein and there was so much thought that went into that, 311 00:15:56,120 --> 00:16:00,640 Speaker 1: and there was never I think we always the conversation 312 00:16:00,720 --> 00:16:02,800 Speaker 1: of like we want it to be bigger than just 313 00:16:02,960 --> 00:16:06,320 Speaker 1: the products, and that's you know, what has been on 314 00:16:06,840 --> 00:16:10,440 Speaker 1: my heart and it's really important for there to be 315 00:16:10,560 --> 00:16:11,480 Speaker 1: something more than that. 316 00:16:12,040 --> 00:16:14,080 Speaker 4: And we have a platform now that we're able to 317 00:16:14,120 --> 00:16:15,560 Speaker 4: spread such an important message. 318 00:16:16,880 --> 00:16:17,680 Speaker 2: So we did it. 319 00:16:18,840 --> 00:16:22,000 Speaker 1: Yeah, so what you're and also like just I guess 320 00:16:22,040 --> 00:16:25,040 Speaker 1: adding on to that theme is what you'll see on 321 00:16:25,120 --> 00:16:29,720 Speaker 1: social media is we have really kind of like developed 322 00:16:29,800 --> 00:16:33,920 Speaker 1: these seven rules, and I know, so we've been we 323 00:16:33,960 --> 00:16:36,960 Speaker 1: sat and we brainstormed these and we were like, like 324 00:16:37,000 --> 00:16:39,880 Speaker 1: I was saying before, as like how would you want 325 00:16:39,880 --> 00:16:43,600 Speaker 1: to shove up for your best friend? And how could 326 00:16:43,680 --> 00:16:46,440 Speaker 1: we encompass those I think like I don't know seven 327 00:16:46,520 --> 00:16:48,800 Speaker 1: rules for me, It's just like it sounds like something 328 00:16:48,920 --> 00:16:52,080 Speaker 1: you can apply. I'm such a literal person and like, 329 00:16:52,120 --> 00:16:55,040 Speaker 1: give me a formula, give me a solution, to give 330 00:16:55,040 --> 00:16:57,360 Speaker 1: me a how to, And so we really wanted to 331 00:16:57,440 --> 00:17:00,480 Speaker 1: bring that to the campaign of a. 332 00:17:00,440 --> 00:17:02,480 Speaker 4: Little bit more substance than just saying, you know, it's 333 00:17:02,560 --> 00:17:04,080 Speaker 4: very easy to say I'll be your own vest. 334 00:17:04,200 --> 00:17:06,479 Speaker 2: Yeah, it's like, okay, what does that look like? How 335 00:17:06,560 --> 00:17:08,199 Speaker 2: do I how to do it? Yeah? 336 00:17:08,240 --> 00:17:11,320 Speaker 1: So just you know, taking this back because obviously this 337 00:17:11,440 --> 00:17:14,879 Speaker 1: whole series is so the RNC audience and the n 338 00:17:14,920 --> 00:17:17,080 Speaker 1: hate gain can really get an insight of like you 339 00:17:17,119 --> 00:17:20,040 Speaker 1: know or you know, you're just a marketing galley or 340 00:17:20,119 --> 00:17:22,600 Speaker 1: you know, your own your own business, Like, explain to 341 00:17:22,640 --> 00:17:27,520 Speaker 1: the audience, what's the reasoning, reasoning storry behind doing a 342 00:17:27,560 --> 00:17:30,640 Speaker 1: collab with an influencer or even another brand, because lots 343 00:17:30,680 --> 00:17:32,639 Speaker 1: of people do that too, what are sort of the 344 00:17:32,640 --> 00:17:33,360 Speaker 1: benefits there? 345 00:17:33,680 --> 00:17:35,560 Speaker 4: So I guess like the key difference if you're going 346 00:17:35,640 --> 00:17:38,320 Speaker 4: to go and release a range on your own compared 347 00:17:38,359 --> 00:17:42,280 Speaker 4: to with someone with a brand or a person is 348 00:17:42,320 --> 00:17:45,399 Speaker 4: you get to combine your audiences, which ultimately amplifies you 349 00:17:45,480 --> 00:17:50,200 Speaker 4: impact and reach of the campaign and should ideally result 350 00:17:50,320 --> 00:17:51,560 Speaker 4: in larger. 351 00:17:51,280 --> 00:17:53,280 Speaker 2: Return for both you and that partner. 352 00:17:53,760 --> 00:17:55,520 Speaker 4: Not only that, but I feel like it's a great 353 00:17:55,560 --> 00:17:58,600 Speaker 4: acquisition tool for new customers because you're reaching all these 354 00:17:58,720 --> 00:18:02,680 Speaker 4: new people through a collaboration. That's just a great tool 355 00:18:02,720 --> 00:18:06,160 Speaker 4: for brand awareness and then customer acquisition. These people are 356 00:18:06,200 --> 00:18:09,159 Speaker 4: now aware of you, they're kind of in your I 357 00:18:09,160 --> 00:18:12,240 Speaker 4: guess like ecosystem, and they kind of are at the 358 00:18:12,240 --> 00:18:15,240 Speaker 4: top of funnel, right, and then it kind of you 359 00:18:15,280 --> 00:18:18,320 Speaker 4: get the chance as a brand to then retarget and 360 00:18:18,400 --> 00:18:20,520 Speaker 4: remarket to them and kind of bring them further into 361 00:18:20,600 --> 00:18:24,480 Speaker 4: your funnel and until they become a long term customer yep. 362 00:18:24,960 --> 00:18:27,560 Speaker 1: And then I guess, like on the consumer side, for 363 00:18:27,720 --> 00:18:32,000 Speaker 1: me personally, like I get really excited when someone I 364 00:18:32,080 --> 00:18:36,080 Speaker 1: know and like partners with a brand because I know 365 00:18:36,280 --> 00:18:39,479 Speaker 1: that like a lot of the I guess a lot 366 00:18:39,520 --> 00:18:42,480 Speaker 1: of like the reasoning and the decisions have been made 367 00:18:42,760 --> 00:18:46,000 Speaker 1: from them in the way of you're getting a taste 368 00:18:46,000 --> 00:18:48,679 Speaker 1: of them in the whole process, and that can be 369 00:18:48,720 --> 00:18:51,880 Speaker 1: really exciting. Yeah, absolutely, especially if you also like love 370 00:18:51,960 --> 00:18:54,040 Speaker 1: that business already and then they partner with someone and 371 00:18:54,080 --> 00:18:57,080 Speaker 1: you're like, oh, I really like I love that relationship. 372 00:18:57,119 --> 00:18:59,639 Speaker 1: If you think about like humans in general, we love connection, 373 00:19:00,080 --> 00:19:00,920 Speaker 1: love relationships. 374 00:19:00,960 --> 00:19:03,000 Speaker 4: Lily, and I feel like even if you look back 375 00:19:03,000 --> 00:19:05,840 Speaker 4: at Kate's collab, it was so beautiful because she had 376 00:19:05,920 --> 00:19:08,440 Speaker 4: so many of her community who wanted to support her 377 00:19:08,440 --> 00:19:12,000 Speaker 4: in this collaboration by purchasing our product range. We had 378 00:19:12,000 --> 00:19:15,119 Speaker 4: so many people in our community who wanted to support 379 00:19:15,119 --> 00:19:17,320 Speaker 4: the collaboration in general, and we're just so excited to 380 00:19:17,320 --> 00:19:19,600 Speaker 4: see us partner with someone that has been with us 381 00:19:19,680 --> 00:19:22,480 Speaker 4: from day dot that it was just like such a 382 00:19:22,520 --> 00:19:23,639 Speaker 4: successful campaign. 383 00:19:23,880 --> 00:19:25,679 Speaker 1: And I think that's the key there, Mail, like you 384 00:19:25,760 --> 00:19:29,359 Speaker 1: hit the nail on the head is I truly believe 385 00:19:29,400 --> 00:19:33,880 Speaker 1: for a collab to be successful, it needs to feel 386 00:19:33,960 --> 00:19:37,240 Speaker 1: and look authentic otherwise because the audience is going to go, 387 00:19:37,359 --> 00:19:41,000 Speaker 1: I've literally never seen you use that from I did 388 00:19:41,040 --> 00:19:43,360 Speaker 1: not even know you use that perhaps like people with 389 00:19:43,440 --> 00:19:46,600 Speaker 1: Kate Jones, like she literally was a customer and then 390 00:19:46,600 --> 00:19:49,480 Speaker 1: she turned into you know, ambassador for and hah and 391 00:19:49,560 --> 00:19:52,320 Speaker 1: it was such a beautiful journey. And I think that 392 00:19:52,520 --> 00:19:56,760 Speaker 1: side of it is so key because the community's not silly, 393 00:19:56,920 --> 00:19:59,920 Speaker 1: like they can feel that they know that. And that's 394 00:20:00,080 --> 00:20:03,280 Speaker 1: also such a huge thing with clients, even like it's 395 00:20:03,320 --> 00:20:04,720 Speaker 1: got to align, it's got to have. 396 00:20:04,720 --> 00:20:06,080 Speaker 2: Those values absolutely. 397 00:20:07,119 --> 00:20:09,960 Speaker 1: So mel let's chat to the audience about like what 398 00:20:10,200 --> 00:20:14,159 Speaker 1: was the decision making on the products? So this is 399 00:20:14,200 --> 00:20:17,440 Speaker 1: like the biggest scoop because we have not even announced 400 00:20:17,440 --> 00:20:20,879 Speaker 1: this on NH Social yet, We've just told them. Excuse me. 401 00:20:24,200 --> 00:20:27,200 Speaker 1: Pitch to Mel was like, so I want to drop 402 00:20:27,240 --> 00:20:30,199 Speaker 1: the first episode before we announce and they're gonna know 403 00:20:30,280 --> 00:20:32,480 Speaker 1: everything and you can see male eyes like just. 404 00:20:35,040 --> 00:20:36,680 Speaker 2: But rn my surprise. 405 00:20:36,920 --> 00:20:39,399 Speaker 1: No, rn C, this is how much we love you 406 00:20:39,440 --> 00:20:43,160 Speaker 1: and appreciate you, so really enjoy this inside scoop. So 407 00:20:43,400 --> 00:20:46,760 Speaker 1: the collection involves a pre workout and a protein. We're 408 00:20:46,760 --> 00:20:49,000 Speaker 1: not gonna tell you the flavors. We're gonna keep you've 409 00:20:49,000 --> 00:20:53,199 Speaker 1: gotta you gotta go to so we're not gonna tell 410 00:20:53,200 --> 00:20:55,199 Speaker 1: you the flavors. You've got to keep your eye on 411 00:20:55,400 --> 00:20:58,040 Speaker 1: n h's Socials because that's where it's gonna be. But 412 00:20:58,080 --> 00:21:00,400 Speaker 1: it is a protein, a pre workout, and some very 413 00:21:00,520 --> 00:21:05,000 Speaker 1: cute somebody most loved accessories. So make sure you got 414 00:21:05,000 --> 00:21:08,040 Speaker 1: to end H to know first. But we did choose 415 00:21:08,080 --> 00:21:09,920 Speaker 1: a pre work item protein. Do you want to kind 416 00:21:09,920 --> 00:21:13,080 Speaker 1: of run the audience through what was the decision making 417 00:21:13,080 --> 00:21:13,400 Speaker 1: on that? 418 00:21:14,000 --> 00:21:17,880 Speaker 2: So we asked Georgy what products would you love? 419 00:21:18,160 --> 00:21:22,240 Speaker 4: And she was like, well, meogs, meog my favorite me 420 00:21:22,320 --> 00:21:23,360 Speaker 4: first baby. 421 00:21:23,160 --> 00:21:27,719 Speaker 1: Pre workout and the protein and that's what we were like, great. Well, 422 00:21:27,760 --> 00:21:29,399 Speaker 1: at the end of the day, you know, ice threes, 423 00:21:29,440 --> 00:21:29,920 Speaker 1: I was like. 424 00:21:29,960 --> 00:21:30,640 Speaker 2: It must be there. 425 00:21:30,680 --> 00:21:34,000 Speaker 4: Yeah, No, it was ultimately dodgy choice. I could sit 426 00:21:34,040 --> 00:21:35,840 Speaker 4: there in a meeting and I could say, look our 427 00:21:35,920 --> 00:21:37,840 Speaker 4: cell through on this range, isn't that great? Can we 428 00:21:37,840 --> 00:21:39,800 Speaker 4: slap your name on a product with a new flavor 429 00:21:39,840 --> 00:21:44,640 Speaker 4: and hope it boosts sales? But like I could easily 430 00:21:44,960 --> 00:21:47,760 Speaker 4: do that and say that and pitch that, and because. 431 00:21:47,600 --> 00:21:50,400 Speaker 1: Let's actually like tell the audience that's not our best 432 00:21:50,400 --> 00:21:53,879 Speaker 1: selling Like obviously, you know to a point, but I 433 00:21:54,080 --> 00:21:56,840 Speaker 1: actually didn't pick products off sell through. 434 00:21:57,000 --> 00:22:01,520 Speaker 4: No, absolutely, it was purely off personal reference. And I 435 00:22:01,520 --> 00:22:04,920 Speaker 4: guess like Georgie's most loved and most used throughout the years. 436 00:22:05,200 --> 00:22:07,080 Speaker 4: And then we had lots of fun with the flavors. 437 00:22:07,880 --> 00:22:11,719 Speaker 1: Oh my god, you guys, wait, like a dream a dreamless? 438 00:22:11,920 --> 00:22:12,800 Speaker 2: Should we just tub them? 439 00:22:12,840 --> 00:22:12,959 Speaker 4: No? 440 00:22:17,040 --> 00:22:20,679 Speaker 1: All right, mel So let's get into Obviously, you know, 441 00:22:20,760 --> 00:22:23,919 Speaker 1: in the decision making and the planning, there has to 442 00:22:23,960 --> 00:22:27,080 Speaker 1: be something special, there has to be an edge, there 443 00:22:27,080 --> 00:22:28,600 Speaker 1: has to be you know, a reasoning. 444 00:22:28,840 --> 00:22:29,800 Speaker 2: Well, most of the time. 445 00:22:29,840 --> 00:22:34,960 Speaker 1: Then go depending hope on that goes into a campaign, 446 00:22:35,040 --> 00:22:38,239 Speaker 1: a collection, run us through what that looked like and 447 00:22:38,359 --> 00:22:39,480 Speaker 1: the decision making by that. 448 00:22:40,040 --> 00:22:44,199 Speaker 4: So when pitching the idea to g about collaborating with 449 00:22:44,240 --> 00:22:46,920 Speaker 4: a founder, initially that was the biggest edge to me 450 00:22:47,080 --> 00:22:50,199 Speaker 4: because essentially by doing that, we're challenging the way that 451 00:22:50,240 --> 00:22:54,800 Speaker 4: people see and understand collaborations. Like, I don't know too 452 00:22:54,880 --> 00:22:59,040 Speaker 4: many brands, especially in the supplements industry, who are collaborating 453 00:22:59,080 --> 00:23:02,080 Speaker 4: with people. In turn, they're looking to collaborate people with, 454 00:23:02,320 --> 00:23:06,000 Speaker 4: you know, extremely large audiences and capitalizing on those audiences. 455 00:23:06,200 --> 00:23:09,960 Speaker 4: So I would say initially that is our edge because 456 00:23:10,000 --> 00:23:12,320 Speaker 4: we're collaborating with a co founder and you don't see 457 00:23:12,320 --> 00:23:16,840 Speaker 4: that very often. You're welcome, So I would say, like, 458 00:23:16,920 --> 00:23:20,320 Speaker 4: as far as our product offerings go, these products are 459 00:23:20,560 --> 00:23:23,479 Speaker 4: limited edition and they are exclusive to the collaboration, so 460 00:23:23,760 --> 00:23:25,720 Speaker 4: unlike the rest of our range, they won't be sticking 461 00:23:25,720 --> 00:23:27,800 Speaker 4: around and that kind of creates that like hype and 462 00:23:27,960 --> 00:23:30,920 Speaker 4: urgency factor, which brings an edge to what we would 463 00:23:31,000 --> 00:23:33,240 Speaker 4: usually do, which is release a product range and have 464 00:23:33,359 --> 00:23:35,040 Speaker 4: it stay permanently a part of our collection. 465 00:23:35,680 --> 00:23:38,879 Speaker 1: Yeah, let's actually I haven't even told you guys this 466 00:23:39,000 --> 00:23:42,960 Speaker 1: but these flavors will be limited edition, and I cannot 467 00:23:43,000 --> 00:23:46,879 Speaker 1: stress to you these will not be restocked. So with 468 00:23:47,160 --> 00:23:49,440 Speaker 1: you know, over the years, there's been certain flavors and 469 00:23:49,480 --> 00:23:52,800 Speaker 1: we're like, they won't be restocked. These won't be restocked. 470 00:23:52,840 --> 00:23:55,960 Speaker 1: And we have done it so deliberately in a way 471 00:23:56,280 --> 00:24:00,520 Speaker 1: where we've bought a certain amount of stock and we've 472 00:24:00,560 --> 00:24:04,240 Speaker 1: also planned out the whole entire year and even next year. 473 00:24:04,280 --> 00:24:07,280 Speaker 2: And it's like, this is there's no space for a restock. 474 00:24:07,400 --> 00:24:07,880 Speaker 2: This is it. 475 00:24:08,119 --> 00:24:11,400 Speaker 1: This is bloody it, this is the And in saying that, 476 00:24:11,480 --> 00:24:14,520 Speaker 1: though we have been very smart with there is enough stock, 477 00:24:14,560 --> 00:24:17,080 Speaker 1: it's not like I see the selling out in twenty 478 00:24:17,119 --> 00:24:21,880 Speaker 1: four hours. Actually that would be great. We can all 479 00:24:21,880 --> 00:24:25,800 Speaker 1: go home, we can all retire, but like, you know, 480 00:24:25,920 --> 00:24:27,480 Speaker 1: we don't want to bring that you know, that brand 481 00:24:27,520 --> 00:24:28,800 Speaker 1: that's like it sells up so quickly. 482 00:24:28,840 --> 00:24:30,520 Speaker 2: It's kind of a disappointment. 483 00:24:30,600 --> 00:24:34,240 Speaker 1: No, you've definitely factored you're not going to be disappointed. 484 00:24:34,320 --> 00:24:37,320 Speaker 1: But also cannot stress enough, like if you don't get in, 485 00:24:37,400 --> 00:24:39,440 Speaker 1: these flavors will be gone and they won't be back, 486 00:24:39,760 --> 00:24:43,919 Speaker 1: and oh my god, they are the best flavors. At 487 00:24:44,000 --> 00:24:48,960 Speaker 1: Lee's nodding, all right, Mel let's run them through what 488 00:24:49,080 --> 00:24:53,840 Speaker 1: your kind of planning and process goes into setting up 489 00:24:54,280 --> 00:24:59,400 Speaker 1: the marketing side and kind of the whole system of 490 00:24:59,440 --> 00:25:03,439 Speaker 1: what goes into creating a not sorry, creating a collection sorry, 491 00:25:03,600 --> 00:25:06,320 Speaker 1: creating the campaign for this collection cool. 492 00:25:06,480 --> 00:25:11,680 Speaker 4: So I guess our timeline is initially forecasted during the 493 00:25:11,720 --> 00:25:16,040 Speaker 4: product planning phase for this year, which we did mid 494 00:25:16,160 --> 00:25:19,800 Speaker 4: last year. So the timeline starts from the moment that 495 00:25:19,840 --> 00:25:22,920 Speaker 4: we sit down and say, hey, in March of twenty 496 00:25:22,960 --> 00:25:25,320 Speaker 4: twenty three, we want to do a collaboration with Georgie Stevenson. 497 00:25:25,359 --> 00:25:26,960 Speaker 2: That's where things really get started. 498 00:25:27,359 --> 00:25:30,560 Speaker 4: Then, I would say for the marketing department, it really 499 00:25:30,600 --> 00:25:33,040 Speaker 4: does start, I guess, getting a little bit more serious 500 00:25:33,040 --> 00:25:35,000 Speaker 4: and you have to sit down and actually create deadlines 501 00:25:35,000 --> 00:25:38,280 Speaker 4: and dates and stuff. Once we start the product development phase. 502 00:25:38,280 --> 00:25:41,360 Speaker 4: So once we agree on the products, agree on the flavors, 503 00:25:41,480 --> 00:25:43,480 Speaker 4: and we go into that product development phase where we're 504 00:25:43,520 --> 00:25:46,600 Speaker 4: testing and trialing and making sure that you know, our 505 00:25:46,880 --> 00:25:49,920 Speaker 4: products taste delicious, are amazing, and we're super happy with them. 506 00:25:49,960 --> 00:25:53,080 Speaker 4: But also the packaging is beautiful and aligns with what 507 00:25:53,119 --> 00:25:56,359 Speaker 4: we want to do. And then that goes into development 508 00:25:57,000 --> 00:26:00,800 Speaker 4: and I will go to our team and I'll say 509 00:26:01,440 --> 00:26:03,920 Speaker 4: this is what our forecast. 510 00:26:03,520 --> 00:26:04,600 Speaker 2: Is for the development. 511 00:26:04,720 --> 00:26:06,640 Speaker 4: This is how long it's going to take for our 512 00:26:06,680 --> 00:26:09,440 Speaker 4: packaging to get made and then our products to get 513 00:26:09,440 --> 00:26:13,199 Speaker 4: filled buyer manufacturers for them to formulate our products, and 514 00:26:13,240 --> 00:26:16,040 Speaker 4: then when will that land in our warehouse and then 515 00:26:16,040 --> 00:26:19,640 Speaker 4: how long we have from there to execute our launch. 516 00:26:20,440 --> 00:26:22,200 Speaker 4: So key things that you have to kind of consider 517 00:26:22,400 --> 00:26:26,480 Speaker 4: when creating a timeline is obviously the scale of the campaign. 518 00:26:26,720 --> 00:26:31,280 Speaker 4: For us, a collaboration of any capacity and a collaboration 519 00:26:31,320 --> 00:26:34,680 Speaker 4: with Georgie, it's a large scale campaign, so we need 520 00:26:34,720 --> 00:26:36,520 Speaker 4: more time to be able to execute that. There's a 521 00:26:36,560 --> 00:26:41,040 Speaker 4: lot more moving parts. There's essentially two people to think about. 522 00:26:41,040 --> 00:26:43,520 Speaker 4: There's Naked Harvest and there's Georgie Stevenson, and then how 523 00:26:43,560 --> 00:26:46,479 Speaker 4: we each play a role in this collaboration. Inside scoop 524 00:26:46,720 --> 00:26:49,840 Speaker 4: there is a community event involved and that's the first 525 00:26:49,840 --> 00:26:52,000 Speaker 4: time we're ever doing something like that, so that makes 526 00:26:52,040 --> 00:26:53,439 Speaker 4: planning and considerations, makes. 527 00:26:53,280 --> 00:26:57,080 Speaker 1: Sure you go to NHSS for details on that inside. 528 00:26:56,800 --> 00:27:00,480 Speaker 4: Scoop, And you know, the campaign message is is a 529 00:27:00,560 --> 00:27:03,159 Speaker 4: work of art in itself, and that takes time to 530 00:27:03,320 --> 00:27:07,200 Speaker 4: perfect and produce and make sure that the message is 531 00:27:07,240 --> 00:27:11,280 Speaker 4: represented clearly through our launch strategy. So then also like 532 00:27:11,359 --> 00:27:14,280 Speaker 4: a key thing in our team and you're actually going 533 00:27:14,320 --> 00:27:18,240 Speaker 4: to hear from three other key people in the NH 534 00:27:18,359 --> 00:27:23,240 Speaker 4: team about the planning process is this planning process also has. 535 00:27:23,119 --> 00:27:26,959 Speaker 1: A lot to do with other team members. So for example, Alex, 536 00:27:26,960 --> 00:27:29,800 Speaker 1: who actually will hear from in the next episode, who 537 00:27:29,880 --> 00:27:33,360 Speaker 1: is logistics. You know, Mel and Alex have to come 538 00:27:33,400 --> 00:27:37,320 Speaker 1: together and make sure their dates match and make sure everyone. 539 00:27:37,160 --> 00:27:40,000 Speaker 4: Is so on top of on the same page that 540 00:27:40,000 --> 00:27:42,280 Speaker 4: we can reach the right deadlines so that things don't 541 00:27:42,280 --> 00:27:44,840 Speaker 4: get pushed out or you know, we're factoring in for 542 00:27:44,920 --> 00:27:46,280 Speaker 4: potential delays like that. 543 00:27:46,320 --> 00:27:47,760 Speaker 2: All that stuff is really important. 544 00:27:47,920 --> 00:27:52,760 Speaker 1: Yeah, so Mel, take us through the decision process of 545 00:27:53,480 --> 00:27:56,840 Speaker 1: because you know, we are very open with the RNC 546 00:27:57,000 --> 00:28:00,000 Speaker 1: audience about like we love to be fun and excited, 547 00:28:00,160 --> 00:28:03,360 Speaker 1: We like to try new stuff with any marketing campaign. 548 00:28:03,720 --> 00:28:06,520 Speaker 1: What was kind of the inspiration with this marketing campaign? 549 00:28:07,040 --> 00:28:08,560 Speaker 2: So I guess your. 550 00:28:08,520 --> 00:28:12,080 Speaker 4: Marketing strategy is all determined from the initial conversation about 551 00:28:12,080 --> 00:28:14,320 Speaker 4: what the campaign looks like, Like that's going to determine 552 00:28:14,320 --> 00:28:18,840 Speaker 4: your marketing strategy. For us, it wasn't a traditional influencer 553 00:28:18,840 --> 00:28:20,760 Speaker 4: marketing strategy that we were going for. It was more 554 00:28:20,800 --> 00:28:23,760 Speaker 4: of a community focused campaign that aligned with the founder. 555 00:28:23,920 --> 00:28:26,280 Speaker 4: It gave us an opportunity to tell our brand story, 556 00:28:26,320 --> 00:28:29,440 Speaker 4: to tell Georgie's personal story and her why and the message. 557 00:28:29,720 --> 00:28:32,720 Speaker 4: So you would take that and you would start building 558 00:28:32,720 --> 00:28:35,720 Speaker 4: out your marketing strategy from there. From there, we knew, 559 00:28:35,960 --> 00:28:37,840 Speaker 4: you know, what we were going to do with our 560 00:28:37,960 --> 00:28:40,880 Speaker 4: influencer marketing. If we're going to put paid spend behind it, 561 00:28:40,960 --> 00:28:43,760 Speaker 4: are we going to utilize you know, early access features? 562 00:28:43,800 --> 00:28:45,320 Speaker 4: Are we going to utilize our app? 563 00:28:45,400 --> 00:28:45,440 Speaker 1: Like? 564 00:28:45,480 --> 00:28:48,240 Speaker 4: What does our organic strategy look like? You know, all 565 00:28:48,240 --> 00:28:50,719 Speaker 4: of those key things. That's kind of what you're looking 566 00:28:50,800 --> 00:28:53,160 Speaker 4: for when building out a marketing strategy. I could talk 567 00:28:53,160 --> 00:28:54,240 Speaker 4: about this for hours. 568 00:28:54,280 --> 00:28:55,280 Speaker 2: It's not as. 569 00:28:55,200 --> 00:28:57,880 Speaker 4: Easy as you know what I've just summarized and done 570 00:28:58,160 --> 00:28:59,440 Speaker 4: and then done so easy. 571 00:29:00,000 --> 00:29:02,560 Speaker 1: I think that's such a great point of like knowing 572 00:29:03,040 --> 00:29:06,160 Speaker 1: your end goal and knowing your why, and for us 573 00:29:06,160 --> 00:29:08,680 Speaker 1: at the start, like it was always so clear about 574 00:29:08,720 --> 00:29:12,520 Speaker 1: that community aspect, So then that would have swayed how 575 00:29:12,560 --> 00:29:15,760 Speaker 1: you then planned the rest of the activation. Yeah, so, Mel, 576 00:29:15,880 --> 00:29:20,760 Speaker 1: we've already given them the inside scoop, well another one, 577 00:29:22,000 --> 00:29:25,720 Speaker 1: but there is going to be a community event involved 578 00:29:25,720 --> 00:29:28,840 Speaker 1: and obviously that's a huge key theme in this campaign. 579 00:29:29,000 --> 00:29:32,160 Speaker 1: Can you run us through what was the decision making 580 00:29:32,280 --> 00:29:36,680 Speaker 1: of this? And because, like you know, for a collab, 581 00:29:36,880 --> 00:29:39,960 Speaker 1: it is usually such an influencer game, So what was 582 00:29:40,000 --> 00:29:42,960 Speaker 1: the decision making around this and why was this chosen? 583 00:29:43,520 --> 00:29:47,000 Speaker 4: So I guess with events, especially with influencer events, the 584 00:29:47,080 --> 00:29:49,280 Speaker 4: key thing that you're looking for there is I guess, 585 00:29:49,280 --> 00:29:52,720 Speaker 4: exposure and reach. But because this is a post launch event, 586 00:29:52,800 --> 00:29:55,520 Speaker 4: this is happening after our launch, that wasn't really our 587 00:29:55,600 --> 00:29:58,200 Speaker 4: key focus from the event. Something that I really took 588 00:29:58,240 --> 00:30:01,000 Speaker 4: away from our Candyland event and at the end of 589 00:30:01,080 --> 00:30:04,120 Speaker 4: last year was that it was so incredible and it 590 00:30:04,200 --> 00:30:08,160 Speaker 4: was just so impactful, but we were missing our community, 591 00:30:08,280 --> 00:30:11,760 Speaker 4: Like we are a community centered brand, and I really 592 00:30:11,760 --> 00:30:15,680 Speaker 4: did feel like we were missing that and kind of 593 00:30:15,720 --> 00:30:18,840 Speaker 4: for me, like trends marketing trends going into twenty twenty three, 594 00:30:18,920 --> 00:30:22,000 Speaker 4: twenty twenty four, it is more focused around our community 595 00:30:22,120 --> 00:30:24,960 Speaker 4: and people can see that, and we want obviously to 596 00:30:25,000 --> 00:30:27,840 Speaker 4: be inclusive. So what we've kind of done is we 597 00:30:27,880 --> 00:30:30,680 Speaker 4: haven't just made it a community event or an influencer event, 598 00:30:30,800 --> 00:30:33,520 Speaker 4: where we're making it a hybrid event. So we're kind 599 00:30:33,520 --> 00:30:36,240 Speaker 4: of breaking that stigma of you know, this is just 600 00:30:36,280 --> 00:30:39,400 Speaker 4: for influencers or this is just for your community. It's like, actually, 601 00:30:39,800 --> 00:30:41,760 Speaker 4: that doesn't need to be like that. Like we can 602 00:30:41,760 --> 00:30:44,200 Speaker 4: combine the two and we can kind of get the 603 00:30:44,240 --> 00:30:46,480 Speaker 4: best of both worlds, and we have a chance to 604 00:30:46,520 --> 00:30:47,360 Speaker 4: meet our community. 605 00:30:47,640 --> 00:30:48,800 Speaker 2: People have been wanting to. 606 00:30:48,680 --> 00:30:51,760 Speaker 4: Meet us and Georgie for a very long time, and 607 00:30:52,040 --> 00:30:52,520 Speaker 4: you know, this. 608 00:30:52,480 --> 00:30:54,000 Speaker 2: Is the perfect opportunity to do that. 609 00:30:54,240 --> 00:30:57,200 Speaker 4: But it also kind of like satisfies our need as 610 00:30:57,520 --> 00:31:01,480 Speaker 4: marketers to have you know, our core ambassadors there on 611 00:31:01,560 --> 00:31:04,959 Speaker 4: the day, meeting our community and just kind of like 612 00:31:05,360 --> 00:31:06,080 Speaker 4: furthering that. 613 00:31:06,240 --> 00:31:07,240 Speaker 2: I guess, like that brand. 614 00:31:07,640 --> 00:31:09,480 Speaker 1: I love that you touched on that too, because that's 615 00:31:09,520 --> 00:31:13,640 Speaker 1: another thing is like we don't just see our influences 616 00:31:13,800 --> 00:31:17,480 Speaker 1: as influencers. We literally see them as ambassadors of the 617 00:31:17,520 --> 00:31:20,600 Speaker 1: brand and like family. Yeah, Like, and I think that's 618 00:31:20,600 --> 00:31:24,040 Speaker 1: so important too. Of it's not like we're like, well, 619 00:31:24,120 --> 00:31:26,120 Speaker 1: it just has to be community or it just has 620 00:31:26,160 --> 00:31:28,680 Speaker 1: to be influencers. It's like our brand, why can't we 621 00:31:28,760 --> 00:31:29,160 Speaker 1: do both? 622 00:31:29,280 --> 00:31:35,320 Speaker 3: Yeah? 623 00:31:35,760 --> 00:31:40,600 Speaker 1: I love let you know that, And I think that's 624 00:31:40,640 --> 00:31:43,120 Speaker 1: also such a huge difference because like that's what the 625 00:31:43,200 --> 00:31:46,000 Speaker 1: NH world is like, Yeah, it involves both and no 626 00:31:46,040 --> 00:31:48,720 Speaker 1: one is better than the other. And it's really important 627 00:31:48,760 --> 00:31:50,440 Speaker 1: that our whole community is there. 628 00:31:50,600 --> 00:31:53,000 Speaker 4: Yeah exactly, and very grateful that we have founders who 629 00:31:53,000 --> 00:31:55,000 Speaker 4: are on board with that and don't just see the 630 00:31:55,000 --> 00:31:57,760 Speaker 4: bottom line and the numbers, and you know, they're. 631 00:31:57,600 --> 00:31:59,960 Speaker 1: Willing to challenge someone there who's got to follow. 632 00:32:00,240 --> 00:32:01,120 Speaker 2: Yeah exactly. 633 00:32:01,240 --> 00:32:03,600 Speaker 4: So it is yeah, very grateful that we get to 634 00:32:03,600 --> 00:32:06,800 Speaker 4: do that, and very grateful that very soon we get 635 00:32:06,800 --> 00:32:10,320 Speaker 4: to meet our community in person and share the story 636 00:32:10,600 --> 00:32:11,840 Speaker 4: and hang out. 637 00:32:12,000 --> 00:32:13,640 Speaker 2: It's going to be so, it's going to be so good. 638 00:32:14,560 --> 00:32:17,480 Speaker 1: So we actually put a very vague thread up on 639 00:32:17,600 --> 00:32:20,520 Speaker 1: our RNC Facebook group, PS if you're not in there, 640 00:32:20,560 --> 00:32:23,840 Speaker 1: and go in there. And the biggest thing was people 641 00:32:23,960 --> 00:32:27,040 Speaker 1: just wanting to know the general like, I guess marketing tips, 642 00:32:27,120 --> 00:32:29,160 Speaker 1: and I think it would just be really helpful if 643 00:32:29,160 --> 00:32:31,480 Speaker 1: you kind of explain, let's just say five, let's keep 644 00:32:31,480 --> 00:32:34,440 Speaker 1: it as five. What five tips that you have that 645 00:32:34,480 --> 00:32:37,440 Speaker 1: it's important that almost like a checklist? Sorry, before you 646 00:32:37,520 --> 00:32:39,800 Speaker 1: launch a product, what do you do? 647 00:32:39,960 --> 00:32:42,680 Speaker 4: Okay, So actually wrote a list because I feel like 648 00:32:42,720 --> 00:32:48,160 Speaker 4: these five tips yeah aways a brass ever, Yeah, these 649 00:32:48,320 --> 00:32:51,680 Speaker 4: these tips are like for any business owner, I wouldn't 650 00:32:51,680 --> 00:32:54,120 Speaker 4: even say that this is something that you consider as 651 00:32:54,120 --> 00:32:57,760 Speaker 4: a marketing professional, like this could be for anyone looking 652 00:32:57,800 --> 00:32:59,520 Speaker 4: to launch a product, Like anyone can do this. 653 00:33:00,080 --> 00:33:00,880 Speaker 2: So the first thing I. 654 00:33:00,880 --> 00:33:03,880 Speaker 4: Would do, obviously, I feel like this is pretty obvious, 655 00:33:03,920 --> 00:33:06,560 Speaker 4: but market research, Like you need to look at what 656 00:33:06,640 --> 00:33:10,959 Speaker 4: product offering your you're wanting to create, and then you 657 00:33:11,000 --> 00:33:13,760 Speaker 4: need to see who are your direct competitors, what are 658 00:33:13,760 --> 00:33:17,320 Speaker 4: they offering, what is it called, how are they marketing it, 659 00:33:17,400 --> 00:33:19,479 Speaker 4: how are they promoting it, what channels are they promoting 660 00:33:19,520 --> 00:33:19,880 Speaker 4: it through? 661 00:33:20,200 --> 00:33:21,440 Speaker 2: How much are they charging it? 662 00:33:21,520 --> 00:33:23,800 Speaker 4: For little things like that, you need to kind of 663 00:33:23,800 --> 00:33:25,840 Speaker 4: get the lay of the land and realize kind of, 664 00:33:26,000 --> 00:33:29,400 Speaker 4: I guess what competition you're up against in that niche. 665 00:33:29,760 --> 00:33:33,160 Speaker 4: So that's number one market research. Number two, you would 666 00:33:33,200 --> 00:33:36,920 Speaker 4: define your target market and you would really think about 667 00:33:36,960 --> 00:33:41,280 Speaker 4: how your product solves a problem for your ideal customer. 668 00:33:41,360 --> 00:33:42,760 Speaker 4: It's all well and good to be like, hey, I 669 00:33:42,800 --> 00:33:44,400 Speaker 4: really like this and i'd want this, so I'm going 670 00:33:44,440 --> 00:33:45,640 Speaker 4: to create this and hopefully it. 671 00:33:45,760 --> 00:33:48,320 Speaker 2: Sells most consumers. 672 00:33:49,280 --> 00:33:51,920 Speaker 4: Depending on what industry you're in, but most consumers buy 673 00:33:52,000 --> 00:33:55,280 Speaker 4: products to solve a problem or to fill a need, 674 00:33:55,520 --> 00:33:59,040 Speaker 4: So you need to understand what that is, and that's 675 00:33:59,040 --> 00:34:02,800 Speaker 4: how you're going to sell that product. Number three, you're 676 00:34:02,800 --> 00:34:05,760 Speaker 4: going to define your product usps. These are your unique 677 00:34:05,800 --> 00:34:08,320 Speaker 4: selling points and these are the things that are going 678 00:34:08,400 --> 00:34:12,880 Speaker 4: to I guess, like trigger something within your ideal customer. 679 00:34:12,960 --> 00:34:15,480 Speaker 4: It's going to make them ask a question and go do. 680 00:34:15,480 --> 00:34:17,200 Speaker 2: I need that? Or is this my problem? 681 00:34:17,440 --> 00:34:20,319 Speaker 4: Or you know, like this is what I'm struggling with 682 00:34:20,440 --> 00:34:22,719 Speaker 4: right now, and your product can solve that problem. Like 683 00:34:22,760 --> 00:34:24,800 Speaker 4: what are those unique selling points? And how are you 684 00:34:24,960 --> 00:34:28,120 Speaker 4: going to communicate those with your audience? And like what's 685 00:34:28,160 --> 00:34:31,800 Speaker 4: the reason why they buy your product over someone else's 686 00:34:31,840 --> 00:34:34,760 Speaker 4: one hundred percent? So your unique selling points ideally should 687 00:34:34,800 --> 00:34:38,239 Speaker 4: either be stronger or different from your competitors. That's how 688 00:34:38,280 --> 00:34:40,239 Speaker 4: you kind of create a gap in the market, which 689 00:34:40,280 --> 00:34:41,440 Speaker 4: is what we did for Naked Harvest. 690 00:34:42,000 --> 00:34:44,920 Speaker 1: So number four, if you're in marketing, you. 691 00:34:44,880 --> 00:34:48,200 Speaker 4: Will you will know this because your lecturers will have 692 00:34:49,200 --> 00:34:53,920 Speaker 4: absolutely the four pis. Okay, what are the four p's. 693 00:34:54,120 --> 00:34:59,120 Speaker 4: That is product, price, place, and promotion. So what is 694 00:34:59,120 --> 00:35:02,799 Speaker 4: your product, what are you pricing it at? Where are 695 00:35:02,840 --> 00:35:05,280 Speaker 4: you selling this product? Is it online? 696 00:35:05,400 --> 00:35:06,160 Speaker 1: Is it in store? 697 00:35:06,320 --> 00:35:07,080 Speaker 2: Is it on an app? 698 00:35:07,120 --> 00:35:08,840 Speaker 4: Where are you selling this product, is it you know, 699 00:35:08,920 --> 00:35:13,040 Speaker 4: wholesale anything like that, and then how are you promoting it? 700 00:35:13,080 --> 00:35:15,600 Speaker 4: So what is your marketing strategy? Those are the four 701 00:35:15,719 --> 00:35:18,640 Speaker 4: key fundamental elements that you need to consider with every 702 00:35:18,640 --> 00:35:20,560 Speaker 4: single product launch. So I really just wanted to say 703 00:35:20,600 --> 00:35:23,279 Speaker 4: that because even if you're not a marketer and you're 704 00:35:23,360 --> 00:35:26,600 Speaker 4: a small business owner, if you don't remember anything else 705 00:35:26,800 --> 00:35:30,359 Speaker 4: and you remember those four things, you will have a 706 00:35:30,440 --> 00:35:33,640 Speaker 4: pretty clear product to go to market with. And then 707 00:35:33,680 --> 00:35:36,840 Speaker 4: number five, last, but not least, this is where you 708 00:35:36,880 --> 00:35:39,160 Speaker 4: can kind of start to determine how your product will 709 00:35:39,160 --> 00:35:41,120 Speaker 4: be marketed. So I want you to think of this, 710 00:35:41,280 --> 00:35:43,800 Speaker 4: you know, not from how how you're pricing it, not 711 00:35:43,840 --> 00:35:45,799 Speaker 4: from where it is. It's more of like what does 712 00:35:45,840 --> 00:35:47,719 Speaker 4: the product look like to you? How does it make 713 00:35:47,840 --> 00:35:50,320 Speaker 4: you feel? How do you want it to be perceived 714 00:35:50,360 --> 00:35:53,000 Speaker 4: by your audience? Who do we want to reach with 715 00:35:53,040 --> 00:35:56,200 Speaker 4: this product? And I guess what is our overall message? 716 00:35:56,239 --> 00:35:58,920 Speaker 4: Like you need to define your key messaging and that 717 00:35:59,000 --> 00:36:01,800 Speaker 4: needs to kind of be very clear across your marketing channels, 718 00:36:01,800 --> 00:36:04,719 Speaker 4: Like how are you going to make your community? 719 00:36:04,719 --> 00:36:07,480 Speaker 2: I guess like feel and understand this product is for them? 720 00:36:07,640 --> 00:36:13,160 Speaker 1: It's like what's the vibe? Yeah, it's the vibe. I 721 00:36:13,200 --> 00:36:15,600 Speaker 1: love this and that's what you know. Like, in planning 722 00:36:15,640 --> 00:36:19,120 Speaker 1: this collection, we were very clear from the start of 723 00:36:19,600 --> 00:36:23,879 Speaker 1: this has to be a very clear theme that it's 724 00:36:23,960 --> 00:36:26,960 Speaker 1: like it's something bigger than the products, which not a 725 00:36:27,000 --> 00:36:30,279 Speaker 1: lot of people would straight away think to market a 726 00:36:30,360 --> 00:36:33,280 Speaker 1: protein and pre workout as be your own best friend exactly. 727 00:36:33,320 --> 00:36:37,000 Speaker 1: But like we had that clear, you know, direction from 728 00:36:37,000 --> 00:36:40,160 Speaker 1: the start because it's not actually about the prom protein, 729 00:36:40,480 --> 00:36:44,520 Speaker 1: it's about our community. So it's so so important to 730 00:36:44,640 --> 00:36:49,919 Speaker 1: go through that list and have that what's the vine? Yeah, 731 00:36:51,640 --> 00:36:53,879 Speaker 1: thanks so much, Mel. That was so insightful. 732 00:36:53,960 --> 00:36:56,839 Speaker 4: There's some great questions that the audience can start thinking about. 733 00:36:57,440 --> 00:37:00,400 Speaker 4: Let's kind of any interview on a bit of a 734 00:37:00,480 --> 00:37:03,200 Speaker 4: lighter note, do you have and. 735 00:37:03,160 --> 00:37:04,520 Speaker 2: I'm really I'm interested in this. 736 00:37:04,680 --> 00:37:07,080 Speaker 1: Do you have any kind of the question you know 737 00:37:07,160 --> 00:37:11,160 Speaker 1: from the Facebook group was was there any really outlandish 738 00:37:11,200 --> 00:37:14,400 Speaker 1: ideas that you had, whether it was NH or another 739 00:37:14,440 --> 00:37:18,759 Speaker 1: business of a marketing thing that was outrageous and it 740 00:37:18,800 --> 00:37:20,759 Speaker 1: got turned down, But you're like, I wish I could 741 00:37:20,800 --> 00:37:21,200 Speaker 1: have done. 742 00:37:21,080 --> 00:37:23,680 Speaker 2: It one hundred percent, and I still am set on 743 00:37:23,760 --> 00:37:24,160 Speaker 2: doing this. 744 00:37:24,360 --> 00:37:27,000 Speaker 4: So remember when we wanted to go to the snow 745 00:37:27,360 --> 00:37:31,960 Speaker 4: to shoot a moon Milk campaign. Oh my god, we 746 00:37:32,040 --> 00:37:34,600 Speaker 4: fully had we full You were looking up like chalets 747 00:37:34,840 --> 00:37:37,880 Speaker 4: and flights and me and Mel were trying to convince Cooper. 748 00:37:38,440 --> 00:37:40,880 Speaker 1: It was when we were launching the three new flavors, 749 00:37:41,000 --> 00:37:43,759 Speaker 1: and we were like, let's go to a chalet, Let's 750 00:37:43,800 --> 00:37:46,360 Speaker 1: make sure it's snowing. We'll have moonmill could be in 751 00:37:46,400 --> 00:37:46,960 Speaker 1: the snow. 752 00:37:47,640 --> 00:37:51,759 Speaker 4: Really, me and Mel, we just wanted to holiday, and 753 00:37:51,800 --> 00:37:53,879 Speaker 4: we just wanted to go away on the company's done. 754 00:37:54,000 --> 00:37:59,239 Speaker 1: Yeah, was like no, really, Like fine, you're so boring. 755 00:38:00,320 --> 00:38:01,359 Speaker 2: But it's still gonna happen. 756 00:38:01,560 --> 00:38:03,640 Speaker 1: Yes, you watch, Yeah, you watch twenty four. 757 00:38:03,760 --> 00:38:06,400 Speaker 2: Oh my god, mimelt campaign in the snow. 758 00:38:06,640 --> 00:38:10,560 Speaker 1: Yes vibes. Mel, thank you so much for coming on 759 00:38:10,600 --> 00:38:14,200 Speaker 1: the potty and talking to the RNC community about this 760 00:38:14,440 --> 00:38:17,120 Speaker 1: really really exciting new collection. 761 00:38:17,640 --> 00:38:20,279 Speaker 4: And I'm so excited for everyone to kind of see 762 00:38:20,320 --> 00:38:23,680 Speaker 4: it come to life on socials and just fall in 763 00:38:23,719 --> 00:38:25,040 Speaker 4: love with it as much as we did. 764 00:38:25,200 --> 00:38:27,160 Speaker 1: Oh my gosh, you guys gonna be obsessed. You wait 765 00:38:27,239 --> 00:38:30,600 Speaker 1: till you find out the flavors. And also, like we said, 766 00:38:30,640 --> 00:38:33,360 Speaker 1: make sure you go to NH socials. All the insight 767 00:38:33,400 --> 00:38:37,120 Speaker 1: will be there and we have three more episodes, literally 768 00:38:37,160 --> 00:38:40,319 Speaker 1: telling you everything about the launch of this collection, what 769 00:38:40,480 --> 00:38:45,360 Speaker 1: has gone into it. If you're you know in marketing, logistics, PR, 770 00:38:45,960 --> 00:38:50,160 Speaker 1: graphic design, We're going to give you all all the insights, 771 00:38:50,200 --> 00:38:54,000 Speaker 1: so we're so excited to share more of you. Thank 772 00:38:54,040 --> 00:38:57,400 Speaker 1: you so much for listening to another episode of the 773 00:38:57,520 --> 00:39:01,040 Speaker 1: Rise and Conker Podcast. If you enjoy and want more, 774 00:39:01,160 --> 00:39:06,040 Speaker 1: come connect with us on Instagram at Risinconquer dot podcast 775 00:39:06,560 --> 00:39:09,480 Speaker 1: and join our Facebook discussion group, a Rise and Conquer 776 00:39:09,560 --> 00:39:13,400 Speaker 1: podcast community. We're an independent podcast and we have a 777 00:39:13,480 --> 00:39:16,640 Speaker 1: small team, so we do appreciate your time and support. 778 00:39:16,960 --> 00:39:19,640 Speaker 1: If you have a spare moment, a follow or subscribe 779 00:39:20,120 --> 00:39:24,040 Speaker 1: on whatever platform you listen to would be so amazing. 780 00:39:24,560 --> 00:39:27,680 Speaker 1: And look, if you're feeling extra kind, a review on 781 00:39:27,760 --> 00:39:29,800 Speaker 1: Apple Podcasts would be great