WEBVTT - TDA's quest to interview Peter Dutton

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<v Speaker 1>Already and this is the Daily This is the Daily OS.

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<v Speaker 1>Oh now it makes sense. Good morning and welcome to

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<v Speaker 1>the Daily OS. It's Friday, the eleventh of April.

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<v Speaker 2>I'm Billy fitz Simon's I'm Zara Seidler.

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<v Speaker 1>We have a little bit of a different episode for

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<v Speaker 1>you today. We are breaking the fourth wall and telling

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<v Speaker 1>you the story of how we have tried and tried

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<v Speaker 1>to get Opposition leader Peter Dunnan to sit with The

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<v Speaker 1>Daily OS for a one on one interview in the

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<v Speaker 1>lead up to the election, which is now just three

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<v Speaker 1>weeks away. Now, our initial goal was actually a little

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<v Speaker 1>bit more ambitious than a sit down interview, but we

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<v Speaker 1>will tell you more about that in a moment. The

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<v Speaker 1>reason we wanted to explain this today is because firstly,

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<v Speaker 1>we do get asked quite often about how these interviews

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<v Speaker 1>come about, and we also wanted to have an honest

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<v Speaker 1>conversation about what the Daily Oz's goal is this election

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<v Speaker 1>and some of the preconceived ideas that come with working

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<v Speaker 1>in youth media.

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<v Speaker 2>Okay, so Billy, we're going to start by sharing the

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<v Speaker 2>story and I guess the lead up to where we

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<v Speaker 2>find ourselves today, which is going on our podcast and

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<v Speaker 2>talking about our efforts to get Peter Dudden. But this

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<v Speaker 2>story didn't start today, certainly didn't start this week. It

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<v Speaker 2>didn't even start this year. So talk to me about

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<v Speaker 2>what happens last September.

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<v Speaker 1>Yes, so last September is when we first sent an

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<v Speaker 1>email to the Labor Party and the Liberal Party requesting

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<v Speaker 1>for a leader's debate. You have to remember that. Obviously,

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<v Speaker 1>now we know when the election is, but then we

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<v Speaker 1>didn't know if it was going to be called basically

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<v Speaker 1>any day, so we really had to be very prepared, YEP.

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<v Speaker 1>And our pitch to the headquarters and that just for context,

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<v Speaker 1>is who you have to pitch to for something like this.

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<v Speaker 1>Our pitch to those parties basically just explained that TDA

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<v Speaker 1>wants to hold the first ever leader's debate hosted by

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<v Speaker 1>a youth company. Now, for contexts, leader's debates usually happen

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<v Speaker 1>every single election cycle in Australia. They're always between the

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<v Speaker 1>leader of the Liberal Party and the leader of the

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<v Speaker 1>Labor Party. This time that is, of course Peter Dudden

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<v Speaker 1>for the Liberal Party and Anthony Albanzi for Labor and

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<v Speaker 1>usually there's about three of them. I've heard that Peter

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<v Speaker 1>Dunden is actually a requesting for there to be four

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<v Speaker 1>of them this election. We can arrange that, and it's

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<v Speaker 1>up to the parties to agree on which networks they

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<v Speaker 1>will do that debate with.

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<v Speaker 2>Which in and of itself is quite an interesting process

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<v Speaker 2>because these are two essentially warring parties who have to

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<v Speaker 2>come together, put their differences aside, and agree on a

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<v Speaker 2>time and a network that they're going to debate on exactly.

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<v Speaker 1>And we know that it's quite the process that starts

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<v Speaker 1>months and months, possibly even up to a year before

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<v Speaker 1>the actual election. And it's because, like you said, you

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<v Speaker 1>obviously do need to align so many different schedules and

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<v Speaker 1>competing priorities for it all to fall into place, not

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<v Speaker 1>just once, but three times now. These debates always happen

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<v Speaker 1>on a television network, but it could also be in

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<v Speaker 1>collaboration with a newspaper. But they are always streamed on

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<v Speaker 1>TV networks, and they're very big in US presidential campaigns.

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<v Speaker 1>You possibly remember the debate between Donald Trump and Joe Biden.

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<v Speaker 1>I do recall that famously led to Joe Biden dropping

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<v Speaker 1>out of the presidential campaign because his performance was considered

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<v Speaker 1>to be so bad during that debate. So they are

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<v Speaker 1>a really big deal. And according to our research, and

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<v Speaker 1>we have looked far and wide, there has never been

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<v Speaker 1>a Leader's debate that has been hosted by a youth

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<v Speaker 1>media company in Australia, and so that is why we

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<v Speaker 1>wanted to do the very first one. And we wanted

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<v Speaker 1>the Leader's Debate to be really specifically talking directly to

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<v Speaker 1>young people, which is obviously our audience, and that was

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<v Speaker 1>our pitch. That's what we put together in our email

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<v Speaker 1>last September.

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<v Speaker 2>I vividly recall you putting time in my diary for

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<v Speaker 2>a meeting and sitting in our office one afternoon and

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<v Speaker 2>you saying, all right, I've got a pitch. You've got

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<v Speaker 2>to listen to it, and I'm going to make it happen.

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<v Speaker 2>And as you said, that was, you know, towards the

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<v Speaker 2>back end of last year, and I remember us talking

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<v Speaker 2>about the fact that you know, we had only ever

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<v Speaker 2>seen debates on TV, that there wasn't this movement towards

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<v Speaker 2>hosting them in any other forums. But you didn't seem

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<v Speaker 2>deterred by that.

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<v Speaker 1>No, I remember saying, I think we could get Netflix

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<v Speaker 1>on ball. I do recall so my ambitions looking back

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<v Speaker 1>were extremely high. Love it, and I did have genuine hope,

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<v Speaker 1>which perhaps was very naive of me, but that is okay.

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<v Speaker 1>But I do think it's an interesting point that they

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<v Speaker 1>have always been held on television networks because obviously we

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<v Speaker 1>know over the past decade or over the past twenty years,

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<v Speaker 1>the media landscape has changed so drastically, and so have

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<v Speaker 1>viewing habits, and so many people today are watching long

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<v Speaker 1>form videos not on TV, but also on streaming platforms,

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<v Speaker 1>or there's YouTube, or there's so many other social media platforms.

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<v Speaker 1>And we really wanted to do a leader's debate that

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<v Speaker 1>matched the times, yeah, and wasn't just on a TV network,

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<v Speaker 1>and there were so many different ways we thought that

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<v Speaker 1>we could do that, and so that was also in

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<v Speaker 1>the pitch.

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<v Speaker 2>Okay, And so we did have these conversations. We definitely

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<v Speaker 2>had warm leads with the Labor Party. It was more

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<v Speaker 2>difficult to get through to the Liberal Party, but we

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<v Speaker 2>absolutely kept trying. And then, Billy, you interviewed the Prime

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<v Speaker 2>Minister in February this year.

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<v Speaker 1>Yeah, So the Prime Minister came in. He was sitting

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<v Speaker 1>exactly where you are now, Zara, and keep de set

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<v Speaker 1>warm for me, and we did our interview and at

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<v Speaker 1>the end, he said that he would come back during

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<v Speaker 1>their campaign, and I remember thinking, this is my moment.

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<v Speaker 1>I have to get the Prime Minister to say on

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<v Speaker 1>the record that he would agree to do a leader's

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<v Speaker 1>debate that is moderated by TDA. This is how that went.

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<v Speaker 1>You've been very generous with your time. Thank you so

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<v Speaker 1>much for joining us, Thank you for having me once again.

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<v Speaker 1>Look forward to coming back during the campaign. I hope

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<v Speaker 1>we can do a leader's debate. That's all we're billing for.

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<v Speaker 2>That would be good. I'm up for that.

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<v Speaker 1>If not all turn up anyway, we've got it on record,

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<v Speaker 1>thank you. And so we had it on camera. I remember,

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<v Speaker 1>as you can hear in that cliff, I was very excited.

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<v Speaker 1>We had it on record, and we're one of two yes,

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<v Speaker 1>and we felt suddenly we felt so close, but we

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<v Speaker 1>also felt so far because we still needed the opposition

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<v Speaker 1>leader to agree, and so we kept trying, and we

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<v Speaker 1>kept trying. Sara, you tried many times, you called, you

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<v Speaker 1>texted thread.

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<v Speaker 2>Yeah. I think that I sent more pieces of communication

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<v Speaker 2>to the Liberal Party in those intervening couple of weeks

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<v Speaker 2>than I ever have to anyone before. And I was

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<v Speaker 2>really trying to make the point that it was so

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<v Speaker 2>important for young people to hear from both sides, and

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<v Speaker 2>that we had just interviewed the minister and now was

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<v Speaker 2>the opportunity for our audience to equally hear from who

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<v Speaker 2>could be the next prime minister exactly.

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<v Speaker 1>And I think eventually, after we were left on red

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<v Speaker 1>one too many times, our ego was one too many times,

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<v Speaker 1>we did decide to pivot to requesting for just a

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<v Speaker 1>one on one interview instead of the leader's debate. Maybe

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<v Speaker 1>next election we'll try for that again, but for now

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<v Speaker 1>we were happy with just a one on one interview.

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<v Speaker 1>We did finally get an answer, but that answer was

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<v Speaker 1>a no. We actually got a firm no.

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<v Speaker 2>It was a no with very little wiggle room and

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<v Speaker 2>no justification.

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<v Speaker 1>Yeah, but if we've learned anything working in media, it's

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<v Speaker 1>that you can't take note for an answer, and so

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<v Speaker 1>we did hope that when the election was called, things

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<v Speaker 1>would hopefully change. In the meantime, though, we decided to

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<v Speaker 1>shift our focus again and we decided if we couldn't

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<v Speaker 1>get done and we still needed to interview a senior

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<v Speaker 1>politician in the coalition, and that was really important for

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<v Speaker 1>us because aim is to provide balanced, non partisan information

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<v Speaker 1>for young people, and we really try to not lean

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<v Speaker 1>either way in our reporting. But to do that, we

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<v Speaker 1>do need both sides to play ball with us and

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<v Speaker 1>to engage with us. And we can't do that if

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<v Speaker 1>it is only one side of politics that is willing

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<v Speaker 1>to engage with us.

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<v Speaker 2>Yeah, I mean, if we're to put all the cards

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<v Speaker 2>on the table here, youth media does have a reputation

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<v Speaker 2>of being progressive leaning if we look at the market

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<v Speaker 2>more broadly. You know, we know young people tend to

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<v Speaker 2>vote progressive, and we have seen youth media try to

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<v Speaker 2>really cater to that. When we entered the market, we

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<v Speaker 2>said we're not going to do that. We're going to

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<v Speaker 2>try be different and we're going to try this really

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<v Speaker 2>non partisan approach. But it's made very difficult if we

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<v Speaker 2>can only consistently engage with one side of politics, because

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<v Speaker 2>then it creates this perception that we are only open

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<v Speaker 2>to talking to them or only open to platforming one

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<v Speaker 2>side of politics, which is absolutely not the case and

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<v Speaker 2>is why you shut down with Angus Taylor.

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<v Speaker 1>Yes, so we did get the shadow treasurer as Taylor,

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<v Speaker 1>So just for context, he is the person who would

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<v Speaker 1>be responsible for managing the economy if the coalition does

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<v Speaker 1>get into power, and we thought he was the perfect

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<v Speaker 1>person to interview because we know that cost of living

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<v Speaker 1>will be the top issue that many young people are

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<v Speaker 1>basing their votes on this election, and that's based on

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<v Speaker 1>the research and the surveys that TDA has done. And

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<v Speaker 1>so I did that interview last Friday, and at the

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<v Speaker 1>end I decided to ask why he thought that his leader,

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<v Speaker 1>Peter Dutton wouldn't speak to us. Here's how that went.

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<v Speaker 1>Your leader Peter Dutton has rejected our request for an interview.

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<v Speaker 1>Why do you think that is? Oh, you'd have to ask,

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<v Speaker 1>I've tried, you won't answer.

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<v Speaker 2>I'll see if I can.

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<v Speaker 1>Help with that. And so that seemed slightly promising that

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<v Speaker 1>one of Dudden's most senior colleagues would speak to him

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<v Speaker 1>about potentially coming on with us. We did also follow

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<v Speaker 1>up with Peter Dudden's team again, but yet haven't heard

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<v Speaker 1>back since.

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<v Speaker 2>No, And so it was at that point, you know,

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<v Speaker 2>we're now three weeks out from the election. We hadn't

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<v Speaker 2>had any response. We've been trying these private communication channels

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<v Speaker 2>for like seven eight months at this point, and we decided,

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<v Speaker 2>you know what, why not put out a public request.

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<v Speaker 2>We have a platform with TDA, and we figured perhaps

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<v Speaker 2>if we had this conversation with our audience, there would

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<v Speaker 2>potentially be a different outcome.

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<v Speaker 1>Yeah, and this was something that really felt like our

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<v Speaker 1>last resort and it's something that you have to think

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<v Speaker 1>about because we really needed to toe the line carefully

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<v Speaker 1>because we didn't want to annoy his team, but we

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<v Speaker 1>also wanted to try as hard as we can to

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<v Speaker 1>use as many resources as we can to get this

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<v Speaker 1>interview because as I think we've made very clear, we

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<v Speaker 1>really do want our audience to hear directly from the

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<v Speaker 1>opposition leader, and we really want to make sure that

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<v Speaker 1>our news platform is balanced. But again, we can't do

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<v Speaker 1>that if it's only one side of politics that is

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<v Speaker 1>willing to engage with us. So yes, we put out

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<v Speaker 1>our post and we asked our audience to tag Dudden

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<v Speaker 1>in the comments. At last count I think it's had

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<v Speaker 1>nearly one five hundred comments, so there were a lot

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<v Speaker 1>of tags there. But yeah, haven't heard from his team since,

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<v Speaker 1>and again we have sent more messages since. We also

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<v Speaker 1>published that on the night of the first leader's debate

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<v Speaker 1>to kind of bring this full circle. So it was

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<v Speaker 1>the first time that Anthony Albanezi and Peter Dunnen were

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<v Speaker 1>meeting for a leader's debate, that was on Sky News,

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<v Speaker 1>which is of course a television network. It's also a

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<v Speaker 1>paid channel, so you know, not a lot of young people,

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<v Speaker 1>let alone people at all, could access watching that debate.

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<v Speaker 1>And so again it just proved why something like the

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<v Speaker 1>Daily OS is so important because it's free for everyone.

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<v Speaker 1>It's meeting people where they are. Again, we know that

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<v Speaker 1>a lot of people aren't watching television, they're on social media,

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<v Speaker 1>which just happens to be where we are too.

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<v Speaker 2>It does, indeed, and I do think it's important to

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<v Speaker 2>point out that there'll be other interviews hosted on different channels.

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<v Speaker 2>We know, of course the public broadcast of the ABC

0:12:00.080 --> 0:12:02.520
<v Speaker 2>they will be hosting a debate between the two leaders

0:12:02.520 --> 0:12:05.320
<v Speaker 2>that will be free to air, free for everyone to watch.

0:12:05.640 --> 0:12:08.000
<v Speaker 2>But yet we do think that speaking directly to a

0:12:08.040 --> 0:12:11.360
<v Speaker 2>youth audience, bringing the information directly to them, is so pivotal.

0:12:11.440 --> 0:12:13.959
<v Speaker 2>During the election, where gen Z and millennials are out

0:12:14.000 --> 0:12:16.920
<v Speaker 2>numbering baby boomers for the very first time, it is

0:12:17.160 --> 0:12:21.600
<v Speaker 2>actually more important than ever that leaders engage directly with

0:12:21.880 --> 0:12:25.840
<v Speaker 2>this voting cohort and just Finally, Billy, we've just wrapped

0:12:25.920 --> 0:12:29.040
<v Speaker 2>up another week of the election campaign. We are nearing

0:12:29.080 --> 0:12:31.920
<v Speaker 2>that May third date so soon.

0:12:32.200 --> 0:12:34.360
<v Speaker 1>So so I don't know how in how three weeks I.

0:12:34.360 --> 0:12:37.200
<v Speaker 2>Know, I know we've consistently been saying, Oh, it's coming,

0:12:37.200 --> 0:12:39.439
<v Speaker 2>it's coming, It's here. I do want to end by

0:12:39.480 --> 0:12:43.760
<v Speaker 2>asking how TDA more generally is approaching this election campaign.

0:12:44.120 --> 0:12:46.360
<v Speaker 1>Yeah. So, like we've talked about, we always try to

0:12:46.360 --> 0:12:49.000
<v Speaker 1>be as balanced as possible, and what that looks like

0:12:49.040 --> 0:12:52.120
<v Speaker 1>on an everyday basis is every time we talk about

0:12:52.160 --> 0:12:55.240
<v Speaker 1>an energy policy, for example, or a cost of living policy,

0:12:55.640 --> 0:12:59.000
<v Speaker 1>we'll explain what the policy is, and then we'll explain

0:12:59.280 --> 0:13:02.360
<v Speaker 1>what the opposition or what the government if it's an

0:13:02.360 --> 0:13:06.040
<v Speaker 1>opposition's policy, thinks about that policy. And then of course

0:13:06.080 --> 0:13:09.760
<v Speaker 1>we'll also include the opinions of minor parties and independents

0:13:09.800 --> 0:13:13.200
<v Speaker 1>if they're relevant to that specific policy. So kind of

0:13:13.400 --> 0:13:17.360
<v Speaker 1>wanting to provide the facts and then provide what all

0:13:17.400 --> 0:13:20.400
<v Speaker 1>of the different sides are saying about that or about

0:13:20.480 --> 0:13:23.520
<v Speaker 1>how they would change that specific issue that we are

0:13:23.559 --> 0:13:27.240
<v Speaker 1>talking about. And then beyond those kind of explainers, we

0:13:27.320 --> 0:13:31.240
<v Speaker 1>are also sending Harry, who is our political journalist and Aula,

0:13:31.360 --> 0:13:34.720
<v Speaker 1>who is our video editor who's also producing this podcast

0:13:34.800 --> 0:13:38.200
<v Speaker 1>right now, Hi Ala. They will be going on the

0:13:38.240 --> 0:13:41.400
<v Speaker 1>campaign trail, so they are going on the government's campaign

0:13:41.480 --> 0:13:44.600
<v Speaker 1>trail with Anthony Albanzi and then they are also going

0:13:44.640 --> 0:13:47.839
<v Speaker 1>on Peter Dunnan's campaign trails, so that will be super

0:13:47.880 --> 0:13:50.880
<v Speaker 1>exciting for both of them and for TDA to be there.

0:13:51.160 --> 0:13:53.880
<v Speaker 1>I know that both sides of Parliament are trying to

0:13:54.400 --> 0:13:57.920
<v Speaker 1>embrace new media more and so yeah, that will be

0:13:57.920 --> 0:13:59.360
<v Speaker 1>exciting for us to be there.

0:14:00.040 --> 0:14:02.520
<v Speaker 2>So during that time we'll be bringing all of you

0:14:03.000 --> 0:14:07.160
<v Speaker 2>explainers on preferential voting, on the key seats that might

0:14:07.240 --> 0:14:11.880
<v Speaker 2>determine this election, on what we expect based on the polling,

0:14:11.960 --> 0:14:14.200
<v Speaker 2>and a whole range of other explainers. There's so much

0:14:14.200 --> 0:14:15.960
<v Speaker 2>to break down, and I know a lot of our

0:14:16.000 --> 0:14:18.520
<v Speaker 2>listeners might be voting in their very first election and

0:14:18.520 --> 0:14:21.560
<v Speaker 2>that that's a really daunting task. So we are absolutely

0:14:21.600 --> 0:14:24.520
<v Speaker 2>here to walk by your side throughout the next three

0:14:24.560 --> 0:14:27.600
<v Speaker 2>weeks and hopefully it makes sense of it all. And

0:14:27.920 --> 0:14:30.640
<v Speaker 2>just a final note that if anyone in Peter Dubban's

0:14:30.640 --> 0:14:33.600
<v Speaker 2>team is listening today, we do hope that you hear

0:14:33.640 --> 0:14:37.800
<v Speaker 2>this invitation to please come and join us for an interview.

0:14:38.320 --> 0:14:42.640
<v Speaker 2>We believe that democracy is about engaging directly and that

0:14:42.720 --> 0:14:45.120
<v Speaker 2>young people deserve to hear from you, so we look

0:14:45.160 --> 0:14:47.040
<v Speaker 2>forward to hopefully chatting down the road.

0:14:47.520 --> 0:14:50.000
<v Speaker 1>Thank you so much to everyone who has listened to

0:14:50.080 --> 0:14:52.360
<v Speaker 1>this episode of The Daily os. It felt a little

0:14:52.400 --> 0:14:54.680
<v Speaker 1>bit self indulgent, but I hope that you did learn

0:14:54.760 --> 0:14:57.720
<v Speaker 1>something about how all of this works. We'll be back

0:14:57.760 --> 0:15:00.600
<v Speaker 1>again this afternoon with your evening headlines. Well, then, have

0:15:00.680 --> 0:15:07.080
<v Speaker 1>a great day. My name is Lily Maddon and I'm

0:15:07.080 --> 0:15:11.560
<v Speaker 1>a proud Arunda Bungelung Kalkudin woman from Gadighl Country. The

0:15:11.640 --> 0:15:14.760
<v Speaker 1>Daily oz acknowledges that this podcast is recorded on the

0:15:14.800 --> 0:15:17.480
<v Speaker 1>lands of the Gadighl people and pays respect to all

0:15:17.640 --> 0:15:20.720
<v Speaker 1>Aboriginal and torrest Rate island and nations. We pay our

0:15:20.720 --> 0:15:23.880
<v Speaker 1>respects to the first peoples of these countries, both past

0:15:23.960 --> 0:15:24.480
<v Speaker 1>and present.