WEBVTT - Do It Scared! Starting and Growing a Business. Uncut with Brittney Saunders 0:00:00.080 --> 0:00:02.200 This episode was recorded on Cameragle Land. 0:00:12.039 --> 0:00:14.520 Hi guys, and welcome back to another episode of Life Uncut. 0:00:14.520 --> 0:00:17.759 I'm Brittany and I'm Laura, and I'm very excited to 0:00:17.840 --> 0:00:20.360 introduce today's guest in the flesh. It's definitely not the 0:00:20.360 --> 0:00:22.840 first time we have spoken to her, but the last 0:00:22.840 --> 0:00:25.960 time we spoke to her, unfortunately, wasn't in the same room. 0:00:26.040 --> 0:00:28.880 It was over the interwebs, which it's always better when 0:00:28.920 --> 0:00:29.720 you can go good. 0:00:29.760 --> 0:00:31.760 Don't prove through that episode, go back and listen to it. 0:00:31.880 --> 0:00:33.800 Well, it's Britney Saunders and she is one of the 0:00:33.800 --> 0:00:38.800 most impressive young female entrepreneurs I would say in Aussie business. 0:00:39.200 --> 0:00:41.199 You might know her from one of our episodes, but 0:00:41.240 --> 0:00:44.440 also from YouTube, her huge social media following, or her 0:00:44.479 --> 0:00:48.320 brand Fate the Label, which is absolutely going gangbusters. She's 0:00:48.320 --> 0:00:50.920 had cafes, she's got podcast. She's one of those people 0:00:50.920 --> 0:00:52.920 that just puts her finger in every single pie. 0:00:52.960 --> 0:00:54.360 I'm very, very jealous. 0:00:54.520 --> 0:00:56.840 But we're here today to talk about her brand new book, 0:00:57.080 --> 0:01:00.560 Just Getting Started, which is an unfiltered look at the 0:01:00.600 --> 0:01:04.039 wild ride of building businesses from the ground up, making 0:01:04.080 --> 0:01:06.400 big mistakes and staying true to your vision. 0:01:06.800 --> 0:01:08.800 Already having so many fingers in so many parts, and 0:01:08.840 --> 0:01:11.280 then you just decided to become an author as well, Like, yeah, 0:01:11.280 --> 0:01:11.880 I just thought. 0:01:11.720 --> 0:01:14.640 Like I didn't have enough on so I'm not busy 0:01:14.880 --> 0:01:18.200 enough Lane, But you know what, Okay, So we have 0:01:18.360 --> 0:01:21.080 covered so much with you and also welcome to the Thanks, 0:01:21.080 --> 0:01:22.000 thanks for having me back. 0:01:22.080 --> 0:01:23.720 Thanks, it's good to be here in the flesh this 0:01:23.760 --> 0:01:25.280 time though. Yeah, so we can hug you and touch 0:01:25.280 --> 0:01:27.160 you in real life. Yeah no, but we've covered so 0:01:27.400 --> 0:01:29.679 much on that. We did that episode in May twenty 0:01:29.680 --> 0:01:31.959 twenty three, if anyone wants to go back and listen 0:01:32.000 --> 0:01:34.520 to it. That was really deep dive into like how 0:01:34.560 --> 0:01:36.920 you started Fate, the reasons behind it, the things that 0:01:37.040 --> 0:01:40.440 makes Fate stand out in comparison to other brands in 0:01:40.440 --> 0:01:44.039 the Australian fashion industry. Also, we talked about fat phobia 0:01:44.080 --> 0:01:46.040 in the fashion industry. There was so much in that 0:01:46.200 --> 0:01:48.840 and you also joined us at our live show as well. 0:01:48.920 --> 0:01:50.640 So I feel like we've had a lot of Brittany 0:01:50.640 --> 0:01:51.200 over the last. 0:01:51.080 --> 0:01:51.640 Couple of years. 0:01:51.680 --> 0:01:53.560 But this is something and what you've put out into 0:01:53.600 --> 0:01:58.280 the world around business and being a female entrepreneur in 0:01:58.320 --> 0:02:01.600 the industry and growing that for Scratch and I think 0:02:01.880 --> 0:02:04.120 the thing that's so interesting about your journey to this 0:02:04.360 --> 0:02:06.080 is that it's not like you went to business school 0:02:06.120 --> 0:02:06.800 and took a tradition. 0:02:07.480 --> 0:02:09.160 You know, there's a lot of like life lessons that 0:02:09.200 --> 0:02:09.959 come along the way. 0:02:10.200 --> 0:02:13.120 Yes, before we get unpacking on all of what you 0:02:13.160 --> 0:02:15.400 have been creating over the last couple of years, do 0:02:15.440 --> 0:02:17.000 you have an actually unfiltered for us. 0:02:17.160 --> 0:02:19.000 I got stuck on this last time, and I'm stuck 0:02:19.040 --> 0:02:20.400 on it again, and I can. 0:02:20.360 --> 0:02:22.840 Tell the Brisbane show one there was only two thousand 0:02:22.840 --> 0:02:24.079 people there, so there's gonna be all. 0:02:24.200 --> 0:02:26.639 I feel like I had two on that live show 0:02:26.720 --> 0:02:28.320 night and I can't remember what the other one was, 0:02:28.360 --> 0:02:31.400 but one of them was I jumped in a pool 0:02:31.440 --> 0:02:32.240 with a pad on. 0:02:32.639 --> 0:02:34.280 I would have been like fifteen. 0:02:34.000 --> 0:02:35.800 So it was not recent and you didn't know the 0:02:35.840 --> 0:02:36.959 aftermath of what was going to happen. 0:02:37.160 --> 0:02:38.519 Like I just forgot I had a pad on and 0:02:38.560 --> 0:02:40.360 then I could feel it filling up and then I'm like, 0:02:40.360 --> 0:02:41.520 oh shit, I had to get out of there. 0:02:41.560 --> 0:02:43.400 It's just like in front of like, yeah, you had 0:02:43.400 --> 0:02:44.000 a party. 0:02:44.480 --> 0:02:46.560 Was it like our family home when we were younger, 0:02:46.600 --> 0:02:48.520 and there was like I think we had friends over, 0:02:48.800 --> 0:02:50.000 so I jumped out quickly. 0:02:50.080 --> 0:02:52.720 You know what's worse? You just reminded me. I just remember, 0:02:52.800 --> 0:02:54.160 I reckon, Everyone's done this at some point. 0:02:54.200 --> 0:02:55.920 I remember being at a friend's house or might have 0:02:55.960 --> 0:02:58.880 even been my boyfriend when I was like fourteen. I 0:02:58.880 --> 0:03:01.280 remember taking my tampond to change it, wrapping it in 0:03:01.320 --> 0:03:03.680 the toilet paper, putting the other one in, but not 0:03:03.760 --> 0:03:05.560 putting it in the bin. You know when you've walked 0:03:05.600 --> 0:03:08.280 away later and you realize you've like let left all the. 0:03:08.200 --> 0:03:09.239 Top of the oh. 0:03:09.320 --> 0:03:12.080 And it's that thought of being like, oh my. 0:03:11.919 --> 0:03:13.800 God, like his mum's gonna find that because he's never 0:03:13.840 --> 0:03:14.520 cleaned a bathroom in. 0:03:14.480 --> 0:03:16.160 His lives, mums will had to have put it in 0:03:16.200 --> 0:03:16.520 the bin. 0:03:17.480 --> 0:03:18.520 I think we've all done that. 0:03:18.600 --> 0:03:21.120 Every single person has a periods, So I'll never forget. 0:03:21.120 --> 0:03:22.880 When I was at the beach and my eighteen year 0:03:22.880 --> 0:03:25.080 old boyfriend or seventeen, however old he was, he was like, 0:03:25.080 --> 0:03:27.919 you've got a string hanging out, pulled my what he 0:03:27.960 --> 0:03:30.359 thought was my bikini string, and pulled my tampon out. No, 0:03:31.560 --> 0:03:34.000 not so, if we haven't want to have a moment 0:03:34.040 --> 0:03:35.560 where someone wants to die on the spot. 0:03:35.600 --> 0:03:36.040 That was me. 0:03:37.320 --> 0:03:39.960 I mean firstly, congratulations on the book. It's such a 0:03:40.160 --> 0:03:43.280 huge effort to go from I mean, you can know 0:03:43.320 --> 0:03:44.680 all the things that there are to know about the 0:03:44.680 --> 0:03:46.320 industry that you work in, but then to put pen 0:03:46.400 --> 0:03:48.360 to paper and actually write about it is a whole 0:03:48.480 --> 0:03:51.360 separate kettle of fish. What was the reasoning for wanting 0:03:51.360 --> 0:03:52.600 to write the book in the first place. 0:03:52.880 --> 0:03:55.120 Funnily enough, my partner AJ has been saying to me 0:03:55.280 --> 0:03:57.720 for a lot of years, like, you should write a book, 0:03:58.000 --> 0:03:59.400 and I would always go, oh, like what would I 0:03:59.400 --> 0:04:02.400 write about? And he's like, everything that you've done for 0:04:03.280 --> 0:04:05.920 funny Yeah, So it was something that he had always 0:04:06.040 --> 0:04:08.600 spoke to me about. And then it was just over 0:04:08.640 --> 0:04:11.160 two years ago now that I got an email in 0:04:11.200 --> 0:04:13.720 my inbox from the book Topia team and they're like, hey, like, 0:04:13.760 --> 0:04:16.800 we're looking for new talent to kind of write books 0:04:16.839 --> 0:04:17.280 with us. 0:04:17.360 --> 0:04:18.479 Would you like to do it? And I was like, 0:04:18.480 --> 0:04:20.320 you know what, Yes, I will do it. 0:04:20.480 --> 0:04:22.159 That's a really fast turnaround on a book. 0:04:22.240 --> 0:04:24.840 Two years, yeah, yeah, two two years yeah, but it 0:04:25.240 --> 0:04:25.799 was a bit slower. 0:04:25.839 --> 0:04:26.760 You could have got a one. 0:04:26.839 --> 0:04:28.920 I was being super slow with it, and so I 0:04:28.920 --> 0:04:30.640 had the first couple of calls with them and like 0:04:30.640 --> 0:04:32.679 I've never written a book, so I have no idea 0:04:32.800 --> 0:04:33.520 how to do anything. 0:04:33.560 --> 0:04:34.680 I don't know how this works. 0:04:35.279 --> 0:04:37.719 And I remember I had the first few like zoom 0:04:37.720 --> 0:04:39.880 calls with the team and we decided it would be 0:04:40.240 --> 0:04:41.919 kind of like a memoir and a bit of a 0:04:41.920 --> 0:04:44.640 business book all in one, and like a diary. And 0:04:44.960 --> 0:04:47.280 after those first few calls, the guys that I've been 0:04:47.360 --> 0:04:50.520 chatting with were like, all right, well, we'll wait for 0:04:50.520 --> 0:04:52.719 the first draft to come through. And then I was 0:04:52.760 --> 0:04:55.120 like what. I was like, Oh, like, you just want 0:04:55.160 --> 0:04:57.600 me to write it, and they're like, yeah, that's that's 0:04:57.680 --> 0:05:00.520 what happened. Because I've never done it, I thought maybe 0:05:00.560 --> 0:05:02.880 I would like come down to Sydney and I'd sit 0:05:02.960 --> 0:05:05.239 down with someone and do a big five hour interview 0:05:05.279 --> 0:05:06.919 so they could get to know me. Then they would 0:05:06.960 --> 0:05:09.600 help me, which I'm sure if I asked, they would 0:05:09.600 --> 0:05:11.919 have offered, like to have someone help write it. But 0:05:11.960 --> 0:05:13.720 they're like, just kick me in the deep end. We'll 0:05:13.720 --> 0:05:15.080 see the first draft when you send it over. 0:05:15.360 --> 0:05:17.600 Then they get it and they're like, holy shit, Okay, 0:05:17.640 --> 0:05:18.480 can I in Sydney. 0:05:18.480 --> 0:05:20.320 We'll do there, like the sit down, we'll go through 0:05:20.320 --> 0:05:21.240 that chatter structures. 0:05:21.320 --> 0:05:22.599 That's why I was worried. 0:05:22.800 --> 0:05:25.200 So I started writing the chapters, and I made like 0:05:25.200 --> 0:05:27.640 a Google doc or whatever and shared it with them 0:05:27.640 --> 0:05:29.480 so they could see what I was doing. So then 0:05:29.640 --> 0:05:32.000 as I was writing, they were like making little comments 0:05:32.000 --> 0:05:34.520 and notes to me, or like fixing up my punctuation 0:05:34.680 --> 0:05:35.039 or whatever. 0:05:35.279 --> 0:05:37.520 Well, before we get into that, because obviously that's what 0:05:37.520 --> 0:05:39.320 we're here to talk about. For anyone that hasn't heard 0:05:39.360 --> 0:05:41.160 our episode with you, or might not have heard your 0:05:41.160 --> 0:05:43.880 own podcast, give us the little elevator pitch on how 0:05:43.880 --> 0:05:46.400 you got into business after dropping our school, moving out 0:05:46.400 --> 0:05:47.440 a home, Like, how did. 0:05:47.320 --> 0:05:48.159 You find yourself there? 0:05:48.200 --> 0:05:51.000 Because you were like a blogger, you were a YouTube blogger. 0:05:51.120 --> 0:05:53.960 Yeah, looking back now, there was so many things that 0:05:54.040 --> 0:05:57.240 I did throughout my teens or even earlier that were 0:05:57.240 --> 0:05:59.560 signs that I was always destined to be an entrepreneur. 0:05:59.800 --> 0:06:02.120 I didn't grow up with like the greatest parents. 0:06:02.120 --> 0:06:04.680 I've never had anyone tell me like I should have goals, 0:06:04.760 --> 0:06:06.679 or like I should try hard in school or anything. 0:06:06.920 --> 0:06:08.760 So from a young age, I was just kind of 0:06:08.800 --> 0:06:10.680 forced to figure stuff out on my own. I think 0:06:10.720 --> 0:06:13.960 that's one of my biggest strengths in where I'm at 0:06:14.080 --> 0:06:16.320 now is because I didn't have any guidance or anyone 0:06:16.360 --> 0:06:18.400 saying try hard, or go to UNI, or you should 0:06:18.440 --> 0:06:20.160 do this. I guess I've kind of used that as 0:06:20.160 --> 0:06:22.480 a positive thing and it's allowed me to be able 0:06:22.520 --> 0:06:24.880 to think freely. But just from when I was a 0:06:24.880 --> 0:06:27.840 little kid, I was always trying to do something of 0:06:27.839 --> 0:06:29.800 my own, and I just thought it was hobbies, like 0:06:30.120 --> 0:06:31.800 setting up a little stall out the front of my 0:06:31.880 --> 0:06:34.000 house to try and sell like my toys or whatever. 0:06:34.360 --> 0:06:35.760 I don't think kids do that anymore. 0:06:35.880 --> 0:06:39.120 I think now there's a lot of like straight yeah. 0:06:39.160 --> 0:06:41.160 I was then I did lemonade. 0:06:41.240 --> 0:06:44.160 I said, I've just bought them from a store and 0:06:44.200 --> 0:06:44.720 up sold them. 0:06:44.880 --> 0:06:47.400 No. I think what I did after Easter one time, 0:06:47.480 --> 0:06:48.920 selling all my leftover chopping. 0:06:49.040 --> 0:06:50.600 Yeah, brilliant waste. 0:06:50.360 --> 0:06:51.200 Not what not. Yeah. 0:06:51.360 --> 0:06:52.960 And so there was lots of little things like that 0:06:52.960 --> 0:06:53.559 that I did. 0:06:54.000 --> 0:06:56.800 And then obviously I discovered YouTube when I was in 0:06:56.839 --> 0:06:58.840 high school, which I feel like everyone knows by now, 0:06:58.839 --> 0:06:59.800 maybe some people. 0:06:59.640 --> 0:07:01.320 Who discovered me more recently. 0:07:01.520 --> 0:07:03.800 But I discovered YouTube in high school and I thought, 0:07:03.960 --> 0:07:05.560 that looks great. I want to give that a go, 0:07:05.880 --> 0:07:08.040 And so I started making YouTube videos in high school, 0:07:08.080 --> 0:07:10.480 just sitting in my room at home by myself talking 0:07:10.480 --> 0:07:13.960 to myself. And to cut a long story short, I 0:07:14.080 --> 0:07:15.920 dropped out of school because I just wanted to work. 0:07:15.960 --> 0:07:17.080 I just wanted to earn money. 0:07:17.160 --> 0:07:19.480 And I worked in over twenty jobs from the ages 0:07:19.480 --> 0:07:22.080 of fourteen to twenty one, all the while trying all 0:07:22.080 --> 0:07:25.360 these little business ventures mobile spray tanning, makeup. 0:07:25.600 --> 0:07:26.880 I tried to decorate. 0:07:26.560 --> 0:07:29.240 Phone cases and sell them on Facebook, like I tried 0:07:29.280 --> 0:07:31.920 everything and anything. I had coffee scrubs at one point, 0:07:31.960 --> 0:07:34.120 just trying to sell stuff and make stuff. Yeah, and 0:07:34.120 --> 0:07:36.440 then by the time I was twenty one and I'd 0:07:36.480 --> 0:07:39.040 worked in every industry possible because I just hated every 0:07:39.080 --> 0:07:41.720 job that I got and nothing made me happy. I 0:07:41.800 --> 0:07:44.560 grew that YouTube channel to eighty thousand subscribers, which was 0:07:44.560 --> 0:07:46.440 a big deal back then, it was huge. 0:07:46.480 --> 0:07:48.640 You were like an early adapter. Yeah, it was before 0:07:48.680 --> 0:07:49.880 the word influencer was a thing. 0:07:49.920 --> 0:07:52.200 It was when Instagram was just starting, so that I 0:07:52.240 --> 0:07:56.400 was organically building this Instagram following. And then I threw 0:07:56.440 --> 0:07:57.960 in my full time job at the age of twenty 0:07:57.960 --> 0:07:59.560 one and thought, I'm going to make this YouTube thing 0:07:59.600 --> 0:08:01.360 my job, and I haven't looked back. 0:08:01.840 --> 0:08:04.840 It's interesting because I think the thing about what sets 0:08:04.920 --> 0:08:08.080 you apart in business is that there's people who run 0:08:08.120 --> 0:08:10.200 small businesses, right, Like that's like a thing that a 0:08:10.240 --> 0:08:12.720 lot of women are getting into creating small businesses. It's 0:08:12.760 --> 0:08:15.240 a very big difference between being someone who works in 0:08:15.280 --> 0:08:18.200 small business or works in medium sized business on one 0:08:18.240 --> 0:08:21.560 specific thing versus someone who has an entrepreneurial spirit who 0:08:21.600 --> 0:08:24.040 can like apply the same methods of business but roll 0:08:24.040 --> 0:08:25.760 it out on a cafe or roll it out on 0:08:25.800 --> 0:08:27.800 Fate the label, or roll it out on their social media. 0:08:27.840 --> 0:08:30.520 And that's the thing about it's interesting to sort of say, oh, 0:08:30.560 --> 0:08:33.480 like you started off as an influencer, but doing it well, 0:08:33.679 --> 0:08:36.079 that's already a business like that has to be approached 0:08:36.080 --> 0:08:40.080 with the same sort of mechanics of consistency and how 0:08:40.200 --> 0:08:42.319 you're going to structure your content, how you're going to 0:08:42.440 --> 0:08:44.840 like put a schedule together, like all of those things 0:08:44.880 --> 0:08:47.200 that kind of just seem like, oh, someone just gets 0:08:47.240 --> 0:08:48.360 a phone and does it. 0:08:48.679 --> 0:08:50.720 I don't think you could correct me if I'm wrong. 0:08:50.720 --> 0:08:52.240 I don't think we can call you a small business 0:08:52.280 --> 0:08:55.560 owner anymore because you are You're far beyond a small business. 0:08:55.600 --> 0:08:56.160 Yeah, it was. 0:08:56.080 --> 0:08:58.520 Small once upon a time, and I talk about that 0:08:58.559 --> 0:09:01.200 a lot on my podcast because I was there at 0:09:01.240 --> 0:09:01.800 one stage. 0:09:01.800 --> 0:09:03.720 But yeah, now it's a big business. 0:09:03.800 --> 0:09:05.960 Yeah, it's big, it really is. 0:09:06.280 --> 0:09:09.360 But really I think that the rules apply in terms 0:09:09.400 --> 0:09:11.920 of like how you've managed to replicate this over so 0:09:12.040 --> 0:09:13.880 many different types of businesses. 0:09:14.040 --> 0:09:15.760 Yes, And I learned it all well. 0:09:15.840 --> 0:09:18.280 I learned a lot of it from starting that YouTube channel, 0:09:18.400 --> 0:09:22.520 like the discipline and the consistency of posting like then, yeah, 0:09:22.520 --> 0:09:26.120 I've applied that in my businesses, and I think that 0:09:26.200 --> 0:09:29.280 has been one of my biggest strengths in building Fate 0:09:29.320 --> 0:09:31.960 to where it is today is just those skills that 0:09:32.000 --> 0:09:34.319 I learned from building that YouTube channel. Because the YouTube 0:09:34.400 --> 0:09:36.719 channel eventually got to a million subscribers when I was 0:09:36.760 --> 0:09:38.959 twenty four, and then it was around them that I 0:09:39.040 --> 0:09:41.600 launched Fate, and I obviously had just learned, you know, 0:09:41.640 --> 0:09:43.720 how to build an audience online, so then I could 0:09:43.760 --> 0:09:46.040 like take that and then build out our Fate social 0:09:46.080 --> 0:09:48.640 media using those same skills that YouTube taught me. 0:09:49.120 --> 0:09:50.680 How do you figure out, because I think the big 0:09:50.720 --> 0:09:53.480 thing when people make that transition, how do you figure 0:09:53.480 --> 0:09:55.439 out the things that you want to keep that are 0:09:55.480 --> 0:09:57.280 your jobs to do, Like the hats that you're going 0:09:57.320 --> 0:09:58.559 to wear and the things that you're going to give 0:09:58.559 --> 0:10:00.880 away to other people so that you can work on 0:10:00.960 --> 0:10:02.760 your business rather than working in your business. 0:10:02.800 --> 0:10:04.240 Oh, it's one of the hardest things to do. 0:10:04.360 --> 0:10:06.880 And I think all business owners will go through that 0:10:07.000 --> 0:10:09.760 period if their business is growing and they don't know 0:10:10.600 --> 0:10:12.040 what to hold on to and what to let go. 0:10:12.120 --> 0:10:13.079 And also like you. 0:10:13.000 --> 0:10:16.480 Can become quite controlling in business as well and not 0:10:16.520 --> 0:10:19.120 want to let go. And I remember maybe four years 0:10:19.160 --> 0:10:21.760 ago I was finding myself in that sort of situation 0:10:21.800 --> 0:10:25.120 where Fate was going from this little thing where I 0:10:25.240 --> 0:10:28.199 was very hands on to me recognizing that I needed 0:10:28.200 --> 0:10:30.640 to hire more people and then teach them how to 0:10:30.679 --> 0:10:33.680 do all these things that I once loved doing, because 0:10:33.679 --> 0:10:35.880 when I started Fate, I was doing everything with myself, 0:10:35.920 --> 0:10:38.679 totally pack in the orders, doing the emails, doing the returns, 0:10:38.760 --> 0:10:42.280 freaking I taught myself how to do eCOM photography. I'd 0:10:42.320 --> 0:10:44.880 message friends of friends, say can your sister come model 0:10:44.920 --> 0:10:47.000 for me? And then I'd shoot, Like you do everything, 0:10:47.640 --> 0:10:51.000 and when you're young and it's your kind of first 0:10:51.000 --> 0:10:53.920 proper business, it is hard to get to that stage 0:10:53.920 --> 0:10:56.080 where Okay, maybe I don't need to be doing the 0:10:56.080 --> 0:10:58.280 customer service emails anymore, even though you like hold on 0:10:58.320 --> 0:11:01.280 to it. For some reason, I really did struggle, like 0:11:01.440 --> 0:11:04.240 a few years back, like delegating and letting go just 0:11:04.240 --> 0:11:07.000 because you get into the mindset of it's all right, 0:11:07.000 --> 0:11:08.880 I'll do it, take me two seconds totally, and I'm 0:11:08.920 --> 0:11:11.520 sure you could relate with your business totally, but you 0:11:11.520 --> 0:11:12.880 also have to get to a point where you're like, 0:11:12.880 --> 0:11:14.319 you've got to the only way to scale is to 0:11:14.320 --> 0:11:14.760 get people in. 0:11:14.880 --> 0:11:16.320 You can do the job better than exacuate. 0:11:16.360 --> 0:11:18.080 And I think it's just coming to terms with that 0:11:18.320 --> 0:11:21.720 and acknowledging that your business isn't always going to be 0:11:21.800 --> 0:11:24.280 the same and you can very well stay doing the 0:11:24.280 --> 0:11:27.080 same things and like just being involved in every part 0:11:27.080 --> 0:11:29.280 of the operation of every single bit of the business, 0:11:29.320 --> 0:11:31.560 but then the business will stay the same. It just depends, 0:11:31.559 --> 0:11:33.080 like if you want to grow it, you've got to 0:11:33.120 --> 0:11:37.040 like handshit away and trust people, which is difficult. 0:11:37.480 --> 0:11:39.360 Some of the early chapters in your book, I mean, 0:11:39.360 --> 0:11:41.840 one is titled hat Wearer for anybody that is interested 0:11:41.880 --> 0:11:43.959 in going to read a little bit more about the delegating. 0:11:44.000 --> 0:11:45.959 But there's another one called google It, which seems pretty 0:11:45.960 --> 0:11:47.199 self explanatory. 0:11:47.480 --> 0:11:49.000 And do you want to know something funny too. 0:11:49.440 --> 0:11:51.679 As I wrote the book and was doing all the chapters, 0:11:51.720 --> 0:11:53.720 and I did them like all out of order as well, 0:11:53.720 --> 0:11:55.520 Like I would just go, I want to do a 0:11:55.600 --> 0:11:57.560 chapter about this, and so I'd write it and then 0:11:57.600 --> 0:11:59.320 i'd decide later where in the book it was going 0:11:59.360 --> 0:12:00.920 to go. Like, I didn't the book in order, so 0:12:00.960 --> 0:12:03.480 if it seems out of order, that's that's why. And 0:12:03.559 --> 0:12:05.760 so as I had the Google doc happening and I 0:12:05.840 --> 0:12:09.280 was writing all of these chapters, all the titles, I 0:12:09.320 --> 0:12:11.200 just put them in there as like a draft like 0:12:11.320 --> 0:12:14.600 Google it hat wearer, like I just and I thought, oh, 0:12:14.679 --> 0:12:16.560 down the track will give them a better title. 0:12:16.679 --> 0:12:19.520 No, they're all still like that. They didn't change it 0:12:19.520 --> 0:12:19.839 at all. 0:12:19.880 --> 0:12:22.360 They're like Noah, And I'm like, oh, I just put 0:12:22.400 --> 0:12:25.080 out there like because that's what I don't know. 0:12:25.280 --> 0:12:27.240 Anyway, the book's fucking hilarious. 0:12:26.800 --> 0:12:28.440 But it seems like such a I mean, Google it 0:12:28.440 --> 0:12:30.680 seems like such a really basic obvious thing. 0:12:30.760 --> 0:12:32.080 But when Laura and I even. 0:12:31.960 --> 0:12:34.880 Started this podcast we've like six years ago, we talked 0:12:34.920 --> 0:12:38.080 often about the fact that we literally googled how to 0:12:38.160 --> 0:12:40.640 start a podcast, and then you google every I was 0:12:40.679 --> 0:12:43.559 googling how to do a contract. Yea, Like every single 0:12:43.600 --> 0:12:45.719 thing that we did, we didn't know anyone in. 0:12:45.679 --> 0:12:47.160 The industry and we had to learn it ourselves. 0:12:47.200 --> 0:12:48.560 I've googled everything that I know. 0:12:48.760 --> 0:12:50.760 Like, I've never done a course, I never went to UNI, 0:12:50.800 --> 0:12:51.680 I didn't finish school. 0:12:51.880 --> 0:12:53.559 It's googled. Yeah, I've googled everything. 0:12:53.559 --> 0:12:55.160 So there's a whole chapter in there because it's one 0:12:55.160 --> 0:12:57.320 of the questions that I'll get asked, like how did 0:12:57.360 --> 0:12:58.800 you learn how to do all this stuff. 0:12:58.600 --> 0:12:58.920 That you do? 0:12:59.000 --> 0:13:02.040 I literally just googled today in twenty twenty five, I'm 0:13:02.040 --> 0:13:03.160 still googling shit every day. 0:13:03.320 --> 0:13:05.840 Do you use any consultancy, Like do you have now 0:13:05.880 --> 0:13:07.360 with the size of the business of where it is, 0:13:07.400 --> 0:13:09.360 do you have any sort of consultancy programs that you 0:13:09.480 --> 0:13:11.800 use for your staff or is everything kind of run 0:13:11.840 --> 0:13:12.600 by top down? 0:13:12.800 --> 0:13:14.880 Yeah, everything's run top down, and like we have a 0:13:14.920 --> 0:13:17.120 lot of programs now that we use and like internal 0:13:17.280 --> 0:13:21.000 HR programs and everything. But we're still like just figuring 0:13:21.000 --> 0:13:22.600 this shit out as we go. I'm being honest, we're 0:13:22.640 --> 0:13:24.599 making chet up every day. Well, so I always go 0:13:24.640 --> 0:13:27.280 we're just girls, like just we're just figuring this out. 0:13:27.360 --> 0:13:27.800 Just girl. 0:13:28.440 --> 0:13:30.439 One thing I think is interesting that you do speak 0:13:30.440 --> 0:13:33.800 about is like not putting your own name in your 0:13:33.840 --> 0:13:37.920 business name, and that is interesting because you have a 0:13:38.040 --> 0:13:40.600 name that people know, you have a huge following that 0:13:40.640 --> 0:13:42.880 people can associate a name with. Yep, why do you 0:13:42.920 --> 0:13:44.839 think it's so important not to have your name in 0:13:44.880 --> 0:13:45.520 your business name? 0:13:45.760 --> 0:13:48.720 I think obviously there's some super successful businesses and brands 0:13:48.720 --> 0:13:50.640 out there that have the founder's name in it. When 0:13:50.679 --> 0:13:53.240 you think you know all the Charlotte Tilbury's and like 0:13:53.280 --> 0:13:55.480 all those big brands. But when I was starting Fate, I. 0:13:55.480 --> 0:13:58.480 Was like Laurna Jane. Yeah, like I was twenty. 0:13:58.200 --> 0:14:01.080 Three or something when this idea about, and I just 0:14:01.120 --> 0:14:02.839 straight away thought, I don't want it to be called 0:14:02.880 --> 0:14:05.079 Britney someone as the label. First of all, I don't 0:14:05.080 --> 0:14:11.400 think that sounds very good. And again, like I had 0:14:11.440 --> 0:14:14.000 no idea about business. I just dabbled in things over 0:14:14.040 --> 0:14:15.880 the years, but I just thought, I don't want this 0:14:16.000 --> 0:14:17.640 to be completely tied to me. 0:14:18.440 --> 0:14:20.080 And I'm glad that I did that. 0:14:20.360 --> 0:14:23.240 And you know now that I'm so much further into 0:14:23.240 --> 0:14:26.240 my business journey, like I speak with other founders and they. 0:14:26.080 --> 0:14:28.520 Talk about what's your exit strategy. Okay, you're going to 0:14:28.560 --> 0:14:28.920 get out of this. 0:14:29.120 --> 0:14:29.680 You're going to sell it? 0:14:29.800 --> 0:14:32.960 Yeah, and not that I have any intention of selling it, 0:14:33.040 --> 0:14:34.560 but I don't know. Back then. 0:14:34.600 --> 0:14:36.000 I must have thought one day this might be so 0:14:36.040 --> 0:14:37.880 big that I sell it. And then it's really hard 0:14:37.880 --> 0:14:39.800 to sell a business if your name is in it. 0:14:39.920 --> 0:14:42.760 There's two types of businesses though, from my observation, Like 0:14:42.800 --> 0:14:45.920 there's your businesses like Zimmerman, for example, which is the 0:14:45.920 --> 0:14:48.920 family name of the sisters who designed Zimmerman. But people 0:14:48.920 --> 0:14:52.640 don't see Zimmerman as synonymous with the designers. 0:14:52.400 --> 0:14:54.240 Because they weren't uber famous first. 0:14:54.320 --> 0:14:56.840 Well, it's it's not that, it's more so the fact 0:14:56.840 --> 0:14:59.520 that they didn't build the brand around their person. Whereas 0:14:59.560 --> 0:15:02.320 like what we been and discovered now in terms of 0:15:02.320 --> 0:15:05.760 social media is content creator lead. So creator led content 0:15:05.920 --> 0:15:08.040 is like the absolute hero of how to get people 0:15:08.080 --> 0:15:11.120 to engage with the brand. Samantha Wills is a really 0:15:11.120 --> 0:15:13.600 good example of sort of an early adopter of this. 0:15:13.960 --> 0:15:17.640 She was a content creator also create a led content 0:15:17.720 --> 0:15:19.320 with the brand name, but then it came to a 0:15:19.320 --> 0:15:21.640 place of selling it or she wanted to fold the brand, 0:15:21.640 --> 0:15:23.080 but she was like, well, I can't sell it because 0:15:23.120 --> 0:15:25.480 my name is attached to it. Yeah, so it really 0:15:25.560 --> 0:15:27.320 depends on how you run your business. But if you're 0:15:27.320 --> 0:15:28.800 going to be the face of it as well as 0:15:28.840 --> 0:15:30.640 the name of it, you put yourself in a position 0:15:30.640 --> 0:15:31.680 where you can actually. 0:15:31.360 --> 0:15:32.720 Never sell it. And that's a problem. 0:15:32.880 --> 0:15:34.320 The hard thing is, and I think when people are 0:15:34.320 --> 0:15:36.520 starting businesses is they and I was the same. 0:15:36.560 --> 0:15:37.640 You don't think that far ahead. 0:15:37.680 --> 0:15:39.520 And of course when I was starting Fate, like for 0:15:39.520 --> 0:15:41.040 some reason, I didn't want my name in it, which 0:15:41.040 --> 0:15:41.920 I'm glad, but. 0:15:41.880 --> 0:15:43.880 I never had massive dreams for Fate. 0:15:44.080 --> 0:15:46.280 Like people would look at Fate now and think, oh, 0:15:46.360 --> 0:15:48.160 holy shit, she must have had some massive goals. 0:15:48.240 --> 0:15:49.720 No, I was just a girl. I thought, yeah, I'm 0:15:49.760 --> 0:15:51.800 gonna start this business. I didn't have. 0:15:51.760 --> 0:15:54.280 Any dreams to have retail stores and seventy staff and 0:15:54.320 --> 0:15:56.080 the size range that we have now, Like that's all 0:15:56.120 --> 0:15:58.600 just happened naturally, because when you start a small business, 0:15:58.600 --> 0:16:00.960 you have a small mindset. You don't think beyond I 0:16:01.000 --> 0:16:03.360 didn't think beyond just getting it started in my shed. 0:16:04.080 --> 0:16:06.680 When you because I mean, you've approached retail in kind 0:16:06.680 --> 0:16:08.600 of a unique way. A lot of people are pushing 0:16:08.600 --> 0:16:10.960 everything online now and people are closing their retail stores, 0:16:11.160 --> 0:16:14.000 whereas you're opening bricks and mortar stores at a rate 0:16:14.040 --> 0:16:15.000 that's rapid, more. 0:16:14.920 --> 0:16:16.840 Rapid than when I've ever seen anyone do it. 0:16:17.200 --> 0:16:20.280 How have you found that bricks and mortar has facilitated 0:16:20.320 --> 0:16:21.600 and helped your online presence. 0:16:21.920 --> 0:16:25.440 I think it has, Like it's been amazing for us. 0:16:25.520 --> 0:16:27.480 And it's funny that you say that, like so many 0:16:27.480 --> 0:16:29.120 people have said to me over the last couple of years, 0:16:29.120 --> 0:16:31.400 like retail's dying, Retail's dead, and we are seeing all 0:16:31.440 --> 0:16:35.320 of these retail giants collapsing, like so many every day 0:16:35.320 --> 0:16:37.320 I get on Facebook and it's like beings worst is 0:16:37.360 --> 0:16:40.520 going under, Like it's crazy and it is scary. But 0:16:40.560 --> 0:16:42.880 I also, at the same time, have seen a lot 0:16:42.880 --> 0:16:46.240 of conversation around like with the rise of AI and 0:16:46.360 --> 0:16:49.680 everything being so electronic and digital these days, that I 0:16:49.680 --> 0:16:52.240 don't know, people are maybe going to have a bit 0:16:52.240 --> 0:16:54.280 of a shift and want more of a human interaction 0:16:54.760 --> 0:16:56.760 just because you get so frustrated sometimes, like with how 0:16:56.800 --> 0:16:57.960 everything is so robotic. 0:16:58.080 --> 0:16:59.640 I also think it's a bit of a changing of 0:16:59.640 --> 0:17:03.560 the gar because traditionally, like traditional retail, as in like 0:17:03.600 --> 0:17:06.720 bricks and mortar stores was like your Maya's, your David Jones, 0:17:07.040 --> 0:17:09.240 you know, you were really limited unless you were like 0:17:09.280 --> 0:17:11.320 a big cotton on body or a soupre or something like. 0:17:11.400 --> 0:17:13.240 You couldn't afford to have a store in a Westfields 0:17:13.240 --> 0:17:17.159 for firstly, and some of the like the startup brands 0:17:17.200 --> 0:17:20.320 or Australian brands just didn't have the size or scalability 0:17:20.359 --> 0:17:22.399 to be able to have those types of stores. And 0:17:22.480 --> 0:17:24.640 so like we were in Westfield at a really interesting 0:17:24.680 --> 0:17:28.240 time where loads of stuff were closing and the reason 0:17:28.240 --> 0:17:31.480 for that was because they hadn't jumped on online fast enough. 0:17:31.760 --> 0:17:35.320 They didn't have robust online presence. They had really robust 0:17:35.320 --> 0:17:37.560 bricks and mortar presents, but then people weren't shopping in 0:17:37.560 --> 0:17:40.320 the same way. And what's happened over like the last 0:17:40.359 --> 0:17:42.720 ten years is like now you have your brands like 0:17:42.800 --> 0:17:45.639 Zulu and Zephyr, obviously Fate, they've all got their bricks 0:17:45.640 --> 0:17:48.360 and mortar stores, but their online presence is so robust 0:17:48.359 --> 0:17:49.320 that they both supported. 0:17:49.520 --> 0:17:51.960 People are like the social media will bring people in 0:17:52.000 --> 0:17:52.399 the store. 0:17:52.440 --> 0:17:54.360 Now what I'm saying, I saw your TikTok and here 0:17:54.400 --> 0:17:57.480 I am like in person totally. If you can create 0:17:57.520 --> 0:18:00.959 a great product and then have beautiful staff and lovely 0:18:01.080 --> 0:18:04.159 welcoming service, and no pressure to make a sale, like 0:18:04.280 --> 0:18:06.639 you've created like a really enjoyable experience. 0:18:06.760 --> 0:18:10.080 So how many stores you have now five and you 0:18:10.119 --> 0:18:12.480 have plans to continue taking over the world? I have. 0:18:13.600 --> 0:18:15.919 I mean again, I had no plans with Fate when 0:18:15.960 --> 0:18:17.520 I started it. So the fact that we even have 0:18:17.560 --> 0:18:20.080 five stores is just mind blowing to me right now. 0:18:20.280 --> 0:18:22.760 Like this year, this is the first time in three 0:18:22.840 --> 0:18:24.920 years that I haven't been working on our next door. 0:18:25.240 --> 0:18:26.879 I kind of put the brakes on a little bit 0:18:26.960 --> 0:18:28.680 at the end of last year and said, I just 0:18:28.720 --> 0:18:32.360 want to make sure that the foundations are strong across 0:18:32.440 --> 0:18:35.000 the whole company before we go and like do any more, 0:18:35.040 --> 0:18:38.520 because I think it's so easy for founders to get 0:18:38.520 --> 0:18:41.480 caught up in the growth and like rat race of 0:18:41.600 --> 0:18:43.480 and it's such a thrill like to just be like 0:18:43.520 --> 0:18:45.719 opening store five, six, seven A and you see all 0:18:45.720 --> 0:18:48.000 these brands, like we've got twenty stores, just to be 0:18:48.080 --> 0:18:50.760 able to say we've got yeah, and it's like thrilling. Honestly, 0:18:50.800 --> 0:18:53.600 It's like drugs, Like you just get addicted to it. 0:18:54.040 --> 0:18:55.840 Not that I'm addicted to drugs. 0:18:55.440 --> 0:18:56.880 Just from addicted to stores. 0:18:57.080 --> 0:19:01.000 Yeah, but I'm also just really mindful at like fate 0:19:01.040 --> 0:19:03.000 has already grown so much bigger than I ever could 0:19:03.040 --> 0:19:06.480 have imagined. But I'm still very much like got my 0:19:06.480 --> 0:19:08.879 fingers in every pie across the across the whole business, 0:19:08.920 --> 0:19:12.680 and I never want it to get beyond my control. Yeah, 0:19:12.720 --> 0:19:15.800 So we've kind of like slowed down intentionally. 0:19:15.240 --> 0:19:17.160 This year, and well that also comes a tipping point 0:19:17.200 --> 0:19:19.760 right where you're like you're making profit, but you're spending 0:19:19.800 --> 0:19:21.960 all the profit to continue to grow, and so you 0:19:22.000 --> 0:19:24.080 never have this rebalancing because you're like it's coming and 0:19:24.080 --> 0:19:26.600 it's gone out open store, we're upstaffing, we're doing this 0:19:26.760 --> 0:19:30.640 and like the foundations are there and the growth is incredible, 0:19:31.000 --> 0:19:33.720 but also like that's not a sustainable model unless you 0:19:33.720 --> 0:19:34.879 have times to like get on top of it. 0:19:35.000 --> 0:19:37.919 Yeah, and I think a lot of founders can get 0:19:37.960 --> 0:19:41.720 addicted to just continuing to grow and not like. 0:19:41.760 --> 0:19:43.280 Just being happy with like where you're at. 0:19:43.480 --> 0:19:44.840 So it's what I've been doing a lot of this 0:19:44.920 --> 0:19:47.760 year is just like slowing down a bit, making sure 0:19:47.800 --> 0:19:50.800 like everything is like just everything from like our internal 0:19:50.800 --> 0:19:53.840 staffing warehouse, Like we've looked at everything in a way 0:19:53.840 --> 0:19:55.480 that we haven't really had a chance to over the 0:19:55.520 --> 0:19:57.840 last few years because just been go, go go, and 0:19:57.960 --> 0:20:00.440 just like being happy with where we're at and always 0:20:00.440 --> 0:20:03.240 thinking about the next thing that we're doing and instead 0:20:03.320 --> 0:20:06.280 just being like we're doing fucking great well. 0:20:06.320 --> 0:20:08.440 I think it's important from the outset. 0:20:08.480 --> 0:20:10.640 A lot of people, if they don't know like the 0:20:10.680 --> 0:20:13.320 intricacies of your stories, it's very easy to look at 0:20:13.359 --> 0:20:15.720 you and be like far out, like she's so successful, 0:20:15.760 --> 0:20:18.680 she's killing it, she's got, you know, everything going for it, 0:20:18.720 --> 0:20:20.680 which you absolutely do, but it wasn't always the case. 0:20:20.680 --> 0:20:22.879 And I think it's really important to highlight some of 0:20:22.920 --> 0:20:25.720 the failures or the mistakes that you've made along the way, 0:20:26.080 --> 0:20:28.560 to really push the fact that, like these overnight successes 0:20:28.560 --> 0:20:30.040 are not overnight success. 0:20:29.800 --> 0:20:31.040 Overnight it's so long. 0:20:31.119 --> 0:20:34.119 Yeah, but you had quite a few like early issues 0:20:34.359 --> 0:20:37.600 financially and some expensive lessons to be learned with like 0:20:37.680 --> 0:20:40.440 importing goods and getting things through customs. Talk us through 0:20:40.480 --> 0:20:42.480 some of those earlier mistakes and lessons that you learn. 0:20:42.800 --> 0:20:43.800 Oh, there's so many. 0:20:44.000 --> 0:20:44.600 Where do I start. 0:20:44.760 --> 0:20:46.520 I'm still making mistakes every day. 0:20:46.840 --> 0:20:48.920 One of the first financial fuck ups that I made 0:20:49.240 --> 0:20:52.639 was actually when I was full time influencing and again, 0:20:52.720 --> 0:20:54.880 like I didn't have like any parents around to tell 0:20:54.920 --> 0:20:57.480 me what to do, like, so I had no idea 0:20:57.480 --> 0:21:00.199 how to do tax. And then obviously i'd drop out 0:21:00.200 --> 0:21:01.960 of school and I'd been working all different kinds of 0:21:02.080 --> 0:21:04.520 jobs and so I would. 0:21:04.400 --> 0:21:06.760 Get my pay slip and the tax was done for me. 0:21:07.320 --> 0:21:09.719 And so then I started earning all this money on 0:21:09.760 --> 0:21:11.920 YouTube and started doing brand deals and everything, and I'd 0:21:11.920 --> 0:21:13.840 moved to Sydney. I was just living by myself, like 0:21:13.880 --> 0:21:15.879 I had no one to tell me, like, now that 0:21:15.960 --> 0:21:20.480 you're self employed, you should put money aside tax and 0:21:20.640 --> 0:21:22.960 you need to get an accountant, like I had no 0:21:23.000 --> 0:21:24.000 one ever tell me. 0:21:24.440 --> 0:21:26.159 It's a rude shock. Although when you figure out how 0:21:26.200 --> 0:21:27.200 much you were the first. 0:21:27.000 --> 0:21:29.600 Yeah, you don't learn it at school either, no, and 0:21:30.800 --> 0:21:34.160 I had not, And so I think I went two 0:21:34.240 --> 0:21:36.280 years there when I started earning a shit ton of 0:21:36.320 --> 0:21:39.080 money like on Instagram and YouTube, and I didn't do 0:21:39.119 --> 0:21:41.400 my tax for two years. And I got a call 0:21:41.440 --> 0:21:44.320 off the ATO and I owed like one hundred thousand 0:21:44.320 --> 0:21:47.080 dollars or like just over and then I was. 0:21:47.080 --> 0:21:48.760 Like, I'm going to jail, Like I thought I was 0:21:48.800 --> 0:21:50.960 going to get done. I thought I was going to 0:21:51.000 --> 0:21:51.880 get locked up. 0:21:52.359 --> 0:21:54.920 But then it was then that I got an accountant 0:21:55.320 --> 0:21:57.520 and paid the money off, and luckily, like I'd saved 0:21:57.520 --> 0:21:59.479 a lot of money too, like because back in the 0:21:59.600 --> 0:22:03.159 twenties sixteen, like everyone was getting all the designer things, 0:22:03.200 --> 0:22:05.640 and it was like, I don't know, the influenza era, 0:22:05.920 --> 0:22:08.040 Yeah for sure, but i'd luckily like put most of 0:22:08.040 --> 0:22:09.480 them money, like I'd had most of the money in 0:22:09.520 --> 0:22:11.320 my bank, so I was able to pay that off quickly. 0:22:11.840 --> 0:22:14.639 And then another one, which I think we spoke about 0:22:14.680 --> 0:22:16.840 on the podcast that we did back in twenty twenty three, 0:22:17.200 --> 0:22:19.520 was just like when we started making swimwear and then 0:22:19.560 --> 0:22:21.880 we were importing it and we had to fill out 0:22:21.880 --> 0:22:25.880 some like customs declaration thing, and again, I'm just a girl. 0:22:25.880 --> 0:22:26.920 I'm just figuring this out. 0:22:27.320 --> 0:22:29.120 You have to like declare the value of the goods, 0:22:29.280 --> 0:22:31.280 and so I put the retail value like. 0:22:31.720 --> 0:22:35.560 The taxes, yeah, whereas most businesses put like way less. 0:22:35.640 --> 0:22:36.080 Yeah. 0:22:36.119 --> 0:22:38.800 No, I'll be honest. If I sell all this, I'm 0:22:38.840 --> 0:22:40.200 going to make eighty thousand dollars. 0:22:40.240 --> 0:22:40.760 So here I am. 0:22:40.760 --> 0:22:42.480 I put eighty thousand dollars and then I think I 0:22:42.520 --> 0:22:46.000 got tax eight grand or something. And then because I 0:22:46.040 --> 0:22:48.320 was none the wiser, I was like, jeez, that's expensive. 0:22:49.359 --> 0:22:51.920 I paid it anyway, but then I eventually worked out 0:22:52.040 --> 0:22:53.879 you just meant to put the cost of goods, like 0:22:54.040 --> 0:22:55.679 what it cost me to buy, not if I was 0:22:55.720 --> 0:22:56.680 to sell it all. 0:22:56.760 --> 0:23:00.840 Fucking idiot, not your profit. Yeah you're not, but I 0:23:01.000 --> 0:23:01.400 just paid. 0:23:01.440 --> 0:23:03.000 I was like, oh wow, that's expensive. 0:23:03.640 --> 0:23:04.400 But this is the thing. 0:23:04.400 --> 0:23:05.040 Do you know what, though? 0:23:05.119 --> 0:23:06.720 What I love about your social media and I said 0:23:06.760 --> 0:23:08.320 this to you we had on the show last time, 0:23:08.520 --> 0:23:11.119 is how you managed to turn even like the current 0:23:11.160 --> 0:23:13.600 fuck ups into like success stories, or you turn them 0:23:13.600 --> 0:23:16.240 into brand building moments. So like I remember watching one 0:23:16.240 --> 0:23:18.159 where you receive stock because something was wrong with that. 0:23:18.359 --> 0:23:18.960 I can't remember. 0:23:19.000 --> 0:23:21.199 We made like these corset tops out of this like 0:23:21.280 --> 0:23:26.080 kind of silky material, and the straps were like too 0:23:26.160 --> 0:23:28.639 long for some people or maybe they would fit other 0:23:28.680 --> 0:23:30.800 people perfectly, and it was my fault, like we didn't 0:23:30.800 --> 0:23:32.639 put an adjustable slider on the strap because we just 0:23:32.680 --> 0:23:35.719 wanted to be like a seamless kind of corset. And 0:23:35.800 --> 0:23:37.920 so I was like, well, let's just give them away 0:23:37.920 --> 0:23:40.159 for free, and so we just made a video like 0:23:40.200 --> 0:23:42.320 we do in the warehouse. I just said, look, we've 0:23:42.320 --> 0:23:44.480 got these corsets in four different colors and we're just 0:23:44.520 --> 0:23:46.960 placing them in orders randomly this week, and I just 0:23:46.960 --> 0:23:49.399 made a little, I guess, educational video to be like, 0:23:49.720 --> 0:23:52.760 sometimes you fuck stuff up in your business. And then, 0:23:52.760 --> 0:23:55.119 to my surprise, like we didn't say, you know, place 0:23:55.160 --> 0:23:56.720 and order and hope that you'll get one, Like I 0:23:56.920 --> 0:23:59.960 just shared these corsets. Then the orders just came flood 0:24:00.160 --> 0:24:02.879 in on the website. We had people emailing dming, please 0:24:02.920 --> 0:24:05.480 I need this size and this color, and it just 0:24:05.520 --> 0:24:06.760 turned into this whole massive thing. 0:24:06.840 --> 0:24:09.400 The video like went kind of viral, and I. 0:24:09.359 --> 0:24:12.040 Was like, oh, but it's because it's so humbling, because 0:24:12.040 --> 0:24:14.120 you don't see brands do that. That's the thing, right, Yeah, 0:24:14.160 --> 0:24:16.160 Brands don't want to talk about when they mate mistakes. 0:24:16.200 --> 0:24:17.840 Brands want to like cover that shit up and be 0:24:17.880 --> 0:24:21.399 like reperfect, yeah, and seamless. And there's something really humanizing 0:24:21.440 --> 0:24:24.480 about taking on that kind of that, like, oh, well, 0:24:24.800 --> 0:24:26.240 not everything goes to time and. 0:24:26.240 --> 0:24:28.400 Honestly, in business, like nothing is ever perfect. 0:24:28.400 --> 0:24:30.359 And I think if you go into business thinking that 0:24:30.400 --> 0:24:32.159 it's always going to be perfect, you're going to be 0:24:32.160 --> 0:24:34.520 in for a rude shock because there's something going wrong 0:24:34.560 --> 0:24:36.280 every single day and that's just. 0:24:36.240 --> 0:24:36.760 Part of it. 0:24:37.200 --> 0:24:38.840 You've mentioned a couple of times in this chat that 0:24:38.880 --> 0:24:41.840 you didn't have necessary parental support around you or people 0:24:41.960 --> 0:24:43.720 who you were able to go and speak to you 0:24:43.840 --> 0:24:46.959 to get advice or guidance. That your English teacher had 0:24:47.000 --> 0:24:48.199 such a lasting impact on you. 0:24:48.600 --> 0:24:51.359 Yes, So, as I mentioned earlier, I started my YouTube 0:24:51.400 --> 0:24:52.840 channel when I was in high school, and I was 0:24:52.840 --> 0:24:54.240 the only kid in the whole school with a YouTube 0:24:54.280 --> 0:24:56.920 channel because it was so new, like YouTubers were barely 0:24:56.920 --> 0:24:59.919 a thing, and obviously naturally all the kids in my 0:25:00.000 --> 0:25:01.240 school found out about. 0:25:00.960 --> 0:25:02.000 It, and then it's a bit weird. 0:25:02.200 --> 0:25:04.480 Yeah, and look, my videos were weird, So I kind 0:25:04.480 --> 0:25:05.359 of got to give them. 0:25:05.240 --> 0:25:06.320 That what was your angle? 0:25:06.400 --> 0:25:09.000 Early on, like I. 0:25:08.840 --> 0:25:12.680 Was doing like we dance videos like Kesher music videos 0:25:12.760 --> 0:25:17.200 like really embarrassing niche. Yeah, well Kesha was really popular 0:25:17.240 --> 0:25:19.479 back then, and it was cool to make like a 0:25:19.640 --> 0:25:22.840 music video like and all little jump cuts, and so 0:25:22.960 --> 0:25:25.080 obviously all the kids in my school knew about it, 0:25:25.400 --> 0:25:27.560 and then it would became like a talk of the school, 0:25:28.000 --> 0:25:30.880 and then the teachers got involved, and the principal got involved, 0:25:30.920 --> 0:25:32.439 and then there was I had to go to the 0:25:32.440 --> 0:25:34.199 principal's office and it was like you need to take 0:25:34.240 --> 0:25:36.399 these videos down because everyone's talking about them, which is 0:25:36.440 --> 0:25:38.920 so extreme, I know, but it was like I think 0:25:38.920 --> 0:25:40.800 it's because it was I was the only one doing it, 0:25:40.840 --> 0:25:42.399 and the teachers were like, what are you doing? 0:25:42.480 --> 0:25:43.200 You're an outlier. 0:25:43.280 --> 0:25:46.639 Yeah, they probably didn't want you to get bullied, as I. 0:25:48.520 --> 0:25:52.719 Was quite upset, and I remember crying to my English teacher, 0:25:53.640 --> 0:25:56.200 who was always so nice, like I just loved her, 0:25:56.520 --> 0:25:57.680 and she would. 0:25:57.480 --> 0:25:59.639 Say like fuck those little bitches, like you know, she 0:25:59.680 --> 0:26:01.879 would she was in quiet like say that to me. 0:26:03.119 --> 0:26:04.960 I don't know if she used that word because I 0:26:05.000 --> 0:26:06.760 don't want to get her in trouble, but she would 0:26:06.760 --> 0:26:08.840 say like screw them, like you know you do you? 0:26:09.080 --> 0:26:12.199 And then so I always remembered her saying that to me, 0:26:12.320 --> 0:26:14.040 and I didn't stop with the videos. 0:26:14.080 --> 0:26:15.720 I just I kept going with them. 0:26:15.800 --> 0:26:19.119 And then earlier this year, like maybe in February, like 0:26:19.240 --> 0:26:20.760 I dropped out of school, I don't know what. Year 0:26:20.760 --> 0:26:23.320 two thousand and nine, I was sitting at the pub 0:26:23.359 --> 0:26:25.000 having dinner with AJ and I had like a tap 0:26:25.000 --> 0:26:26.960 on my shoulder and it was my English teacher. 0:26:26.840 --> 0:26:28.159 And she was like, oh my god, she's like you 0:26:28.160 --> 0:26:28.520 remember me. 0:26:28.560 --> 0:26:30.159 I was like, of course I do, and we just 0:26:30.200 --> 0:26:31.880 had this really special moment and she's like, let's get 0:26:31.880 --> 0:26:33.919 a photo, and she was like hugging me and cuddling me, 0:26:33.920 --> 0:26:36.760 and she's like, followed you know what I've been doing online. 0:26:36.760 --> 0:26:38.280 She's like, I'm so proud of you. I remember those 0:26:38.320 --> 0:26:40.320 kids in school and look at everything you've done. 0:26:40.640 --> 0:26:43.040 And so we got this special little photo together and 0:26:43.080 --> 0:26:44.320 I was like, oh my god, I love her. 0:26:44.640 --> 0:26:50.320 Could you be my mom? So and so. 0:26:50.440 --> 0:26:52.560 Then yeah, when I launched the book, like, I made 0:26:52.560 --> 0:26:55.320 this cute little carousel of like photos and then I 0:26:55.320 --> 0:26:56.720 shared the photo of her and I and then she 0:26:56.760 --> 0:26:58.480 commented on it like the nicest thing. 0:26:58.720 --> 0:27:01.800 And then that was really nice because I must have like. 0:27:01.800 --> 0:27:03.280 A lot of teachers following me, and then I had 0:27:03.320 --> 0:27:05.600 them all reaching out saying, you've just validated me that 0:27:05.640 --> 0:27:07.439 like I'm going to leave a positive impact on at 0:27:07.480 --> 0:27:08.120 least one kid. 0:27:08.440 --> 0:27:11.600 Yeah, it's funny because we don't realize the impact that 0:27:11.960 --> 0:27:15.200 just you, as one person can have on somebody else. 0:27:15.359 --> 0:27:17.640 Like that teacher would have never thought that that one 0:27:17.720 --> 0:27:21.840 conversation with a young student would change the direction of 0:27:21.840 --> 0:27:22.480 your entire life. 0:27:22.520 --> 0:27:24.280 And she remembered it too, like she was the one 0:27:24.280 --> 0:27:25.440 that brought it up to me at the part and 0:27:25.520 --> 0:27:27.080 I was like, oh, you remember that. She's like, yes, 0:27:27.720 --> 0:27:28.680 so yeah, you can. 0:27:28.760 --> 0:27:31.359 Just anyone can leave such an impact on one person 0:27:31.400 --> 0:27:34.080 in one conversation, it is hard to overcome. 0:27:34.480 --> 0:27:36.720 Maybe it's easier now because we're seeing a lot more 0:27:36.760 --> 0:27:39.360 of it and every second person is starting their own businesses, 0:27:39.400 --> 0:27:41.800 but it wasn't always the case back in the day. 0:27:41.840 --> 0:27:43.720 Even when we started this podcast, which was only six 0:27:43.800 --> 0:27:47.080 years ago. I remember I was just working in a hospital, 0:27:47.160 --> 0:27:51.040 and I remember being mortified that my coworkers knew I 0:27:51.119 --> 0:27:53.200 was doing it, Like I tried to hide it from 0:27:53.240 --> 0:27:55.320 them because I thought, how embarrassing that. 0:27:55.280 --> 0:27:57.480 I'm trying a good job, because you've posted all over Instagram, 0:27:57.960 --> 0:27:58.560 but I didn't. 0:27:58.680 --> 0:28:02.000 I remember the intern struggle of wanting to chase a 0:28:02.119 --> 0:28:05.160 dream that was something unique and different in an outlier, 0:28:05.359 --> 0:28:07.920 but also managing that with my normal nine to five, 0:28:08.040 --> 0:28:10.760 like going to working scrubs, but then having a podcast 0:28:10.760 --> 0:28:13.280 where I'm talking about sex that those same people in 0:28:13.320 --> 0:28:16.520 the scrubs can listen to is really mortifying. And I 0:28:16.560 --> 0:28:18.520 remember being like, when someone said, oh, are you doing 0:28:18.520 --> 0:28:19.080 a podcast? 0:28:19.800 --> 0:28:21.040 I was, of course, this is lat of thing. Don't 0:28:21.040 --> 0:28:23.440 listen to it like whatever, my friend. Yeah, but it's 0:28:23.480 --> 0:28:24.160 really hard to. 0:28:24.119 --> 0:28:26.439 Go against the grain sometimes, and like when all of 0:28:26.480 --> 0:28:28.920 your like hats off to you, when all of your 0:28:29.000 --> 0:28:32.160 skipping bullied for trying to do something and you didn't 0:28:32.160 --> 0:28:33.760 stop doing it, Like, I think that that is the 0:28:33.800 --> 0:28:34.720 important lesson there. 0:28:34.880 --> 0:28:36.040 Yeah, exactly right. 0:28:36.160 --> 0:28:38.920 What's it like working with your husband, AJ? Because he's 0:28:38.960 --> 0:28:39.480 not husband? 0:28:39.520 --> 0:28:41.600 I'm sorry, sorry, sorry you might. 0:28:41.480 --> 0:28:44.680 Have said this last time too, I just I didn't. 0:28:44.760 --> 0:28:47.240 It's such a throwaway to me to any long term relationship, 0:28:47.240 --> 0:28:50.360 probably like your husband, what to like working with and 0:28:50.560 --> 0:28:53.200 living with and doing literally everything and having such an 0:28:53.280 --> 0:28:54.640 intricate life with your partner. 0:28:54.800 --> 0:28:56.600 Yeah, I've had a lot of people ask me this 0:28:56.680 --> 0:28:58.400 over the years. I've had a lot of people say 0:28:58.640 --> 0:29:01.800 I could never do that. Each other's heads off, which 0:29:01.840 --> 0:29:04.600 is so fair, And I honestly think it just comes 0:29:04.640 --> 0:29:07.400 down to us, like it just works for us, and 0:29:07.440 --> 0:29:09.080 it doesn't work for everyone. 0:29:08.920 --> 0:29:09.800 And we're really lucky. 0:29:09.920 --> 0:29:13.120 And AJ and I when we first met and started 0:29:13.160 --> 0:29:15.720 like dating, that's when I was like about to launch Fate. 0:29:16.040 --> 0:29:17.920 So I'd already gotten it to the point of like 0:29:17.920 --> 0:29:20.440 about to launch, and so he came to the launch party. 0:29:20.440 --> 0:29:22.440 We did like a launch party in Sydney with like 0:29:22.480 --> 0:29:25.320 influences and everything like eight years ago now, and I 0:29:25.400 --> 0:29:28.280 just he was there and I just always laugh at 0:29:28.320 --> 0:29:30.400 the thought of him being there, and he must have 0:29:30.480 --> 0:29:31.680 just thought, what the fuck is this? 0:29:31.920 --> 0:29:32.680 Like what what? 0:29:33.160 --> 0:29:35.160 Actually? Yeah, what am I actually doing? I'm like, come 0:29:35.200 --> 0:29:37.520 to this launch party. I'm starting this business, you know. 0:29:38.000 --> 0:29:40.600 So he was there for the launch party and from 0:29:40.680 --> 0:29:43.400 day dot like he's obviously been on the journey with me. 0:29:43.480 --> 0:29:45.560 But he was an electrician when we first started dating. 0:29:45.840 --> 0:29:48.680 But he was always super helpful and he would finish 0:29:48.720 --> 0:29:50.760 work at like two, and like he moved into my 0:29:50.760 --> 0:29:52.880 house pretty quick because he was like he'd been working 0:29:52.920 --> 0:29:54.560 away and then he was back at his parents. So 0:29:54.600 --> 0:29:56.360 like he just kept bringing clothes over and then all 0:29:56.360 --> 0:29:59.120 of a sudden, yeah, and I'm like it's too late now, 0:29:59.160 --> 0:30:00.960 Like I can't tell him, believe you know, he. 0:30:01.000 --> 0:30:01.800 Still can't tell him. 0:30:01.880 --> 0:30:03.240 Yeah, So what would now? 0:30:03.720 --> 0:30:06.600 And so he would come home every afternoon and I 0:30:06.680 --> 0:30:09.240 hired my first employee like in my house to like 0:30:09.280 --> 0:30:11.280 help me like pack the orders and stuff, which is 0:30:11.320 --> 0:30:12.520 so fucking random as well. 0:30:12.600 --> 0:30:14.320 Can you imagine, Hey, mom, I got a new job. 0:30:14.480 --> 0:30:15.040 Oh what is that? 0:30:15.160 --> 0:30:15.880 Doing congrats. 0:30:15.920 --> 0:30:17.640 Oh, just working with this girl in her shared, like 0:30:17.680 --> 0:30:20.560 she's just started this little thing, so random. But he 0:30:20.600 --> 0:30:23.040 would come home and he would help us like in 0:30:23.120 --> 0:30:25.200 the shared and so it was like that for the 0:30:25.240 --> 0:30:27.400 first few years of fate, like AJ was just like 0:30:27.440 --> 0:30:30.320 the unofficial employee. He would always come and help us 0:30:30.400 --> 0:30:34.000 or we did you have a pay no no matroit fail. 0:30:35.280 --> 0:30:37.640 And so then like we moved out of the shed 0:30:37.880 --> 0:30:40.840 into our first little commercial warehouse, and again like he'd 0:30:40.840 --> 0:30:42.760 finish work and come and help the girls and I. 0:30:43.160 --> 0:30:45.800 He was just the unofficial employee for so many years, 0:30:45.880 --> 0:30:48.360 and he just got to a point where he really 0:30:48.360 --> 0:30:50.239 took a liking to like when we kind of had 0:30:50.240 --> 0:30:52.480 a proper little warehouse setup, Like he loved setting it 0:30:52.520 --> 0:30:54.880 all up and being amongst it. So he started to 0:30:55.000 --> 0:30:57.959 just like he went four days electrical one day with us, 0:30:58.000 --> 0:30:59.800 and then two days with us. And then it got 0:30:59.840 --> 0:31:01.720 to the point where he like just threw in his job, 0:31:01.760 --> 0:31:03.840 which was so big of him because that's all he's 0:31:03.880 --> 0:31:06.480 ever done, Like he left school, did his apprenticeship and 0:31:06.520 --> 0:31:08.120 then just worked as an electrician. 0:31:08.240 --> 0:31:10.560 And also going from that to working in women's fashion 0:31:10.720 --> 0:31:11.680 is just a total. 0:31:11.400 --> 0:31:13.280 Pivot, absolutely and it was a big thing for him 0:31:13.320 --> 0:31:15.440 to do because he was very much in the mindset 0:31:15.440 --> 0:31:17.240 of like, no, I'm an electrician and that's what I'm 0:31:17.240 --> 0:31:18.600 going to do for the rest of my life because 0:31:18.600 --> 0:31:21.720 it was his family's business and we've never looked. 0:31:21.480 --> 0:31:23.239 Back, and like he absolutely loves it. 0:31:23.320 --> 0:31:26.200 He started like in our warehouse and now he's the 0:31:26.240 --> 0:31:28.720 CFO and like does all of our finances and the 0:31:28.720 --> 0:31:32.000 books and the pays and all that stuff, and it 0:31:32.080 --> 0:31:34.720 just works for us. It also works for us because yes, 0:31:34.760 --> 0:31:37.000 we work together, but like we don't work side by side, 0:31:37.080 --> 0:31:39.080 Like we're not sitting at a desk together all day, 0:31:39.200 --> 0:31:42.120 Like we have our days completely separate. 0:31:41.760 --> 0:31:43.280 And then we are home in the afternoon, I'm like, 0:31:43.280 --> 0:31:43.960 what do you do today? 0:31:44.040 --> 0:31:46.440 Because like we're just working in different areas of the business. 0:31:46.840 --> 0:31:49.160 I think if we were working side by side five 0:31:49.240 --> 0:31:51.920 days a week, eight hours a day, then yeah, sure, 0:31:51.920 --> 0:31:52.760 that would test us. 0:31:52.840 --> 0:31:54.520 And I think that that's probably the thing that's like 0:31:54.560 --> 0:31:57.640 the big difference is people when they look in they're like, oh. 0:31:57.480 --> 0:31:59.640 You guys like together doing everything. That's like, no, we have. 0:31:59.640 --> 0:32:02.160 We're not to lift in boxes together and like growing 0:32:02.240 --> 0:32:06.480 up ladders together, Like no, we don't we do work 0:32:06.480 --> 0:32:08.160 together and if there's a task that needs to be 0:32:08.200 --> 0:32:11.080 done where it's like teamwork, we work really well together, 0:32:11.480 --> 0:32:14.200 but we're not working like without hands in each other's pockets. 0:32:14.240 --> 0:32:15.800 Yeah, and there's also like a sense of like I 0:32:15.840 --> 0:32:17.320 know you can do your job and so I don't 0:32:17.320 --> 0:32:18.960 have to micro manage you to do it. So yeah, 0:32:18.960 --> 0:32:21.040 before you go do that, Yeah, I'll do this and 0:32:21.040 --> 0:32:22.000 then we can come together. 0:32:22.040 --> 0:32:24.920 And it's crazy we always say this, like AJ is 0:32:25.000 --> 0:32:27.320 just he does all of our finances, but he also 0:32:27.360 --> 0:32:29.000 does the warehouse and he does all the maintenance, like 0:32:29.040 --> 0:32:31.520 he does everything. And it's so funny that this business 0:32:31.520 --> 0:32:34.520 that I started so long ago, really selfishly for myself 0:32:35.120 --> 0:32:36.640 is now so beyond that. 0:32:36.800 --> 0:32:38.240 And like we couldn't do it without AJ. 0:32:38.440 --> 0:32:41.000 Now, Like I've always said, God forbid, if something was 0:32:41.000 --> 0:32:42.960 to happen to AJ and I, he's got to stay 0:32:42.960 --> 0:32:43.840 in fate somehow. 0:32:43.920 --> 0:32:46.960 It's like we literally couldn't do it without AJ. Like 0:32:47.160 --> 0:32:48.720 if he was to walk out of my life, which 0:32:48.760 --> 0:32:50.720 he never will because I'm so good. 0:32:50.600 --> 0:32:51.560 Because I pay his bills. 0:32:51.680 --> 0:32:54.080 Yeah, Like I don't know what the fuck I'd do. 0:32:54.360 --> 0:32:57.760 Yeah, how do you manage like the culture of your 0:32:57.800 --> 0:33:00.800 company when you're like growing so rapidly hwing new people, 0:33:01.200 --> 0:33:04.560 how do you approach culture internally to keep it something 0:33:04.640 --> 0:33:07.840 that's like you know, staff facing and building that from 0:33:07.880 --> 0:33:08.440 the ground up. 0:33:08.560 --> 0:33:12.920 We've just had to put like some really back to foundations, 0:33:12.920 --> 0:33:17.000 like solid foundations and strong management because yeah, like not 0:33:17.040 --> 0:33:19.400 that long ago, it was just me and then the girls, 0:33:19.560 --> 0:33:22.200 you know, but now like everyone has a boss that 0:33:22.320 --> 0:33:24.320 is not me, and like I'm at the point now 0:33:24.320 --> 0:33:26.720 where like I'm not really everyone's boss anymore. Like I 0:33:26.840 --> 0:33:29.200 just work with our kind of I don't like to 0:33:29.240 --> 0:33:31.440 like call it a hierarchy or anything, but like I 0:33:31.560 --> 0:33:33.840 work with I guess upper management, and then they've got 0:33:33.840 --> 0:33:38.920 teams underneath them, so it's just us making strategical hires 0:33:39.080 --> 0:33:42.640 or growing people within the company into management positions so 0:33:42.680 --> 0:33:44.720 that there's just like a nice structure and flow there. 0:33:44.960 --> 0:33:46.600 It's taken a long time to get to that point 0:33:46.640 --> 0:33:49.480 because the business has grown so quickly that we've had 0:33:49.520 --> 0:33:51.600 to kind of keep up with it internally as well, 0:33:51.640 --> 0:33:54.160 like making sure that we've got that solid structure in place. 0:33:54.560 --> 0:33:57.160 What have you learned about hiring along the way in 0:33:57.280 --> 0:34:00.600 terms of friends, family, how who you hire? 0:34:01.600 --> 0:34:03.040 I could do a whole episode about that. 0:34:03.400 --> 0:34:05.400 But to put it in a nutshell, thinking back to 0:34:05.440 --> 0:34:08.000 when I started Fate, or when anyone first starts a business, 0:34:08.200 --> 0:34:10.520 you don't take it seriously yourself because it's so new. 0:34:10.760 --> 0:34:12.680 And again, like when I started Fate, it was just 0:34:12.760 --> 0:34:14.799 this fun little idea, Like I'd tried a million other 0:34:14.800 --> 0:34:17.279 things by that point, like selling my Easter eggs, so 0:34:17.360 --> 0:34:19.920 it's all just like fun and games. And in those 0:34:19.960 --> 0:34:22.600 early days, I just was so excited that I just 0:34:22.680 --> 0:34:23.480 hired like friends. 0:34:23.560 --> 0:34:24.919 I was like, Yeah, this would be so fun, We'll 0:34:24.920 --> 0:34:25.880 be able to work together. 0:34:25.680 --> 0:34:26.839 You know. And I'm really hard. 0:34:26.880 --> 0:34:29.440 I'm yeah, I'm in my early twenties. I'd never had 0:34:29.440 --> 0:34:31.719 a job for more than six months. Like I'd never 0:34:31.760 --> 0:34:35.160 been a manager, Like I'd never gotten a promotion, so 0:34:35.200 --> 0:34:38.239 I had zero management experience. And so in those early 0:34:38.360 --> 0:34:41.800 days I did hire like friends of friends and family 0:34:41.920 --> 0:34:44.920 friends and whatever. And it's not to say like it 0:34:45.000 --> 0:34:46.719 wasn't great at the time, Like that was good at 0:34:46.719 --> 0:34:50.280 the time for me, But I again didn't think beyond 0:34:50.320 --> 0:34:52.360 that moment, and I didn't think, hang on a second, 0:34:52.560 --> 0:34:54.799 if I want to turn this into something big, is 0:34:54.880 --> 0:34:57.799 hiring my friends and my family the best decision for 0:34:57.880 --> 0:34:59.920 me and the business, and it's not. 0:35:00.239 --> 0:35:02.200 It's never the best answer for anyone. 0:35:02.280 --> 0:35:04.120 It also can be really hard to manage because when 0:35:04.120 --> 0:35:07.480 there's personal relationship, like it's harder to say, hey, I'm 0:35:07.520 --> 0:35:10.759 not happy with how this you know, impossible. 0:35:10.239 --> 0:35:13.440 Because those boundaries are not there, lines are so blurred. 0:35:13.840 --> 0:35:15.680 So like, yeah, the first like two to three years 0:35:15.719 --> 0:35:17.960 of fate, I did make a lot of wrong hires. 0:35:17.960 --> 0:35:19.319 But it's not to say that it was wrong at 0:35:19.360 --> 0:35:21.879 the time. I just had to do that to learn 0:35:21.920 --> 0:35:22.480 for the future. 0:35:22.560 --> 0:35:24.640 Hang on a second, Like, it's probably not the best 0:35:24.680 --> 0:35:27.240 that you hire friends and family friends or your friend's 0:35:27.280 --> 0:35:30.359 cousin or whatever, because if you want this to turn 0:35:30.400 --> 0:35:32.359 into a bigger business, you're going to need to hire 0:35:32.360 --> 0:35:34.360 people that are actually serious about your business. 0:35:34.400 --> 0:35:36.080 And one day you're gonna have to fire your friends 0:35:36.120 --> 0:35:38.280 and that sucks. Yeah, I don't have any more shifts 0:35:38.280 --> 0:35:39.279 for you, but I love you. 0:35:39.600 --> 0:35:39.840 I know. 0:35:42.200 --> 0:35:43.360 Yeah, that's the worst. 0:35:43.640 --> 0:35:47.160 You like very iconically describe yourself as a cash grabber. Firstly, 0:35:47.200 --> 0:35:49.480 for anyone who might not be familiar, yes, that might 0:35:49.480 --> 0:35:53.040 need some explaining, but also you talk about why starting 0:35:53.040 --> 0:35:55.120 a business for the purpose of just making money should 0:35:55.120 --> 0:35:56.719 not be like one's main priority. 0:35:57.360 --> 0:36:00.319 So I call myself cash grabber, and like people that 0:36:00.320 --> 0:36:02.280 have followed me for many years call me cash grabber. 0:36:02.320 --> 0:36:05.920 And it's just because one time, like three years ago, 0:36:06.520 --> 0:36:07.000 once one. 0:36:07.000 --> 0:36:08.799 Time this wonder it was one time. 0:36:09.480 --> 0:36:11.560 So yeah, one person sent me a DM when I 0:36:11.640 --> 0:36:14.200 was talking about something that we were doing, and this 0:36:14.480 --> 0:36:17.440 woman said, you're such a cash grabber, like as if 0:36:17.480 --> 0:36:20.720 though a woman starting businesses and trying to do something 0:36:20.719 --> 0:36:22.000 for herself is a bad thing. 0:36:22.320 --> 0:36:24.680 And so I remember getting on my story and just saying, look. 0:36:24.560 --> 0:36:27.319 At this fucking idiot calling me a cash grabber, but 0:36:27.400 --> 0:36:29.480 you know what, I am a cash grabber, and what's 0:36:29.600 --> 0:36:32.040 so bad about a woman trying to make some money 0:36:32.040 --> 0:36:33.800 for herself and start businesses. 0:36:33.800 --> 0:36:35.759 So that's where the cash grabber thing comes from. And 0:36:35.840 --> 0:36:37.640 just ever since then, that's what I call myself. 0:36:37.680 --> 0:36:39.600 I often will not often, but like every now and then, 0:36:39.640 --> 0:36:41.239 I'm like, I wonder if that person still follows me, 0:36:41.320 --> 0:36:42.759 or if she got like to butt hurt by me 0:36:42.840 --> 0:36:43.319 laughing on my. 0:36:43.480 --> 0:36:45.480 You grabbed too much cash base she's offered. 0:36:45.880 --> 0:36:47.960 And so that's where cash grabber comes from. 0:36:48.440 --> 0:36:51.600 And I guess people can start businesses for a multitude 0:36:51.640 --> 0:36:53.800 of different reasons, like they want to work for themselves, 0:36:53.800 --> 0:36:55.920 they want to make cash, they want to make millions 0:36:55.960 --> 0:36:56.480 of dollars, but. 0:36:56.560 --> 0:36:58.520 Of course we all want to make cash. You have 0:36:58.719 --> 0:37:00.200 due to survive exactly. 0:37:00.320 --> 0:37:03.560 But I think because my whole career has been so 0:37:03.800 --> 0:37:06.080 like I want to say, it's been really organic, because 0:37:06.120 --> 0:37:08.880 it started from those YouTube videos and it's been you know, 0:37:09.080 --> 0:37:11.600 almost fifteen years or something that I've been making content 0:37:11.640 --> 0:37:14.040 online and my whole business journey has been so organic. 0:37:14.520 --> 0:37:17.000 The money side of it was never my motivator, and 0:37:17.000 --> 0:37:19.400 I think that's why I've been able to get to 0:37:19.920 --> 0:37:23.200 where I am because I don't know, I've just enjoyed 0:37:23.239 --> 0:37:24.280 every step of the way. 0:37:24.360 --> 0:37:26.680 And I think if someone wants to start. 0:37:26.480 --> 0:37:28.640 A business, and I think it would be it's especially 0:37:28.680 --> 0:37:31.920 hard in twenty twenty five, like seeing how many businesses 0:37:31.960 --> 0:37:34.160 there are now, and like when I started, there was 0:37:34.160 --> 0:37:36.440 no such thing as like a business on Instagram, So 0:37:36.520 --> 0:37:38.560 I just did it out of like passion for wanting 0:37:38.600 --> 0:37:39.839 to do something of my own. 0:37:40.200 --> 0:37:41.400 And I think, if. 0:37:41.280 --> 0:37:43.520 Money is your number one motivator, by all means like 0:37:43.560 --> 0:37:45.799 go for gold, Like if your dream is to be 0:37:45.880 --> 0:37:49.080 a millionaire or billionaire, go for gold. But I think 0:37:50.120 --> 0:37:52.920 people can have that as their goal and not understand 0:37:52.960 --> 0:37:54.680 like the work that it's going to take to get 0:37:54.719 --> 0:37:56.680 to that point and maybe be disappointed. 0:37:57.000 --> 0:37:59.200 And I just think it would be hard if money. 0:37:58.960 --> 0:38:01.040 Was the number one motivator, because you know, what if 0:38:01.080 --> 0:38:02.840 you go into a low period, what if you're not 0:38:02.840 --> 0:38:06.000 making sales, then you're feeling shit about yourself when there's 0:38:06.040 --> 0:38:08.480 like so much more to business than just making money. 0:38:09.320 --> 0:38:10.120 It's so interesting. 0:38:10.160 --> 0:38:12.560 I can't remember this guy's name, but he's no one famous, 0:38:12.560 --> 0:38:14.720 but he was just a businessman that started. 0:38:14.800 --> 0:38:17.000 He had a startup over in like San France. He 0:38:17.160 --> 0:38:18.120 was acquired for. 0:38:19.640 --> 0:38:22.120 Hundreds of millions of dollars and he did a post saying, 0:38:22.160 --> 0:38:24.840 you know, like this is how much I made. I 0:38:24.960 --> 0:38:26.960 never have to work again, My friends don't have to 0:38:26.960 --> 0:38:28.439 work in my family doesn't have to work again. 0:38:28.440 --> 0:38:30.600 And he's like, I've never been more unhappy. Wow. 0:38:30.719 --> 0:38:32.880 Yeah, And because all of a sudden, he's like, I 0:38:32.880 --> 0:38:34.960 don't have a purpose. I've got nothing to fill my 0:38:35.040 --> 0:38:38.120 day with. And money doesn't necessarily like you know, I 0:38:38.120 --> 0:38:39.799 don't trust a lot of the people around me. Money 0:38:39.800 --> 0:38:41.440 doesn't necessarily. 0:38:41.040 --> 0:38:42.080 Bring you what you think. 0:38:42.120 --> 0:38:44.240 It's going to bring you, and he always worked towards 0:38:44.320 --> 0:38:47.680 selling it and for this huge acquisition, got to that 0:38:47.760 --> 0:38:50.160 pinnacle and thought, it's actually not what's going to make 0:38:50.200 --> 0:38:51.800 me happy. And I think this is why you can't 0:38:51.800 --> 0:38:54.000 do things purely if your intent is money. 0:38:54.080 --> 0:38:55.560 Yeah, exactly. I couldn't agree more. 0:38:55.600 --> 0:38:56.759 Well, I think a lot of people like sell their 0:38:56.760 --> 0:38:59.160 businesses and then just go on to start another business, right, Well, 0:38:59.200 --> 0:39:00.719 he will, no doubt. That's the thing. 0:39:00.800 --> 0:39:03.600 Like, if you're doing it because you love being an 0:39:03.680 --> 0:39:05.919 entrepreneur and you love creating businesses, the reason why people 0:39:05.920 --> 0:39:07.480 sell them is because they're like, well, cool, I've built 0:39:07.480 --> 0:39:09.080 this one up, I can do another one. Yeah, and 0:39:09.120 --> 0:39:11.399 I can do that whole process from scratch again, rather 0:39:11.440 --> 0:39:13.160 than just working on something that's established. 0:39:13.239 --> 0:39:16.200 What would you say your biggest challenge since becoming such 0:39:16.360 --> 0:39:19.160 like a huge entrepreneur or maybe something about business that 0:39:19.200 --> 0:39:20.440 no one warned you about. 0:39:20.920 --> 0:39:22.800 I would say the hardest part for me, and probably 0:39:22.800 --> 0:39:25.400 a lot of other founders would agree, it's the staffing 0:39:25.480 --> 0:39:29.080 side of business. Because again, like you start a business, 0:39:29.520 --> 0:39:31.239 especially if it's like a small business where it's just 0:39:31.239 --> 0:39:33.359 you and maybe like one person that's coming in like 0:39:33.520 --> 0:39:35.480 two days a week to help in the shed. And 0:39:35.560 --> 0:39:39.080 I have no previous management experience obviously and never worked 0:39:39.120 --> 0:39:41.120 a job for more than six months. And I would 0:39:41.120 --> 0:39:44.240 say the biggest challenges that I've faced now and throughout 0:39:44.480 --> 0:39:46.880 the entirety of Fate, there's just been like the people 0:39:46.880 --> 0:39:50.360 and culture sidetal business, just dealing with you know, so 0:39:50.440 --> 0:39:52.640 many different people and like we've got a team of 0:39:52.680 --> 0:39:54.960 seventy now, so just like, can you just imagine like 0:39:55.000 --> 0:39:57.279 having a room of seventy people that you're with every 0:39:57.320 --> 0:39:59.239 day and like ensuring it all of them are like 0:39:59.320 --> 0:40:01.399 one hundred percent happy one hundred percent of the time. 0:40:01.440 --> 0:40:05.840 It's absolutely impossible, and people will just test you beyond belief, 0:40:06.200 --> 0:40:10.640 and it's hard because business isn't personal, but it feels 0:40:10.680 --> 0:40:12.000 personal when it's your business. 0:40:12.400 --> 0:40:14.360 But it's not like it's it's. 0:40:14.200 --> 0:40:18.240 So weird, but just that constant feeling of like someone 0:40:18.239 --> 0:40:21.000 always having an issue with something and trying to problem 0:40:21.040 --> 0:40:23.880 solve and maybe never being able to make everyone happy 0:40:23.880 --> 0:40:26.040 and then being hard on yourself for that and beating 0:40:26.080 --> 0:40:27.839 yourself up over it, when at the end of the day, 0:40:27.880 --> 0:40:29.399 like that's just life. We're never going to be able 0:40:29.440 --> 0:40:31.160 to make people happy in life in general. 0:40:31.400 --> 0:40:32.239 And you're never going to. 0:40:32.160 --> 0:40:34.040 Be able to make people one hundred percent happy one 0:40:34.120 --> 0:40:37.040 hundred percent of the time in business. And that's definitely 0:40:37.040 --> 0:40:39.839 where I've faced most of my challenges. And I'll take 0:40:39.880 --> 0:40:43.720 any other challenge any day, logistics, shipping stuff going missing, 0:40:44.560 --> 0:40:47.840 massive tax bills or whatever. But the people of the business, 0:40:47.880 --> 0:40:50.439 like they're everything in your business and you need them 0:40:50.480 --> 0:40:52.719 to run the business. But that's also where I think 0:40:52.760 --> 0:40:54.359 most of the challenges in business are. 0:40:54.520 --> 0:40:56.960 I think as well, like retail, I mean, there's other 0:40:56.960 --> 0:40:59.960 industries that are the same. Retail can be a particularly 0:41:00.080 --> 0:41:02.520 tricky one because a lot of your core stuff, especially 0:41:02.520 --> 0:41:04.840 when you have bricks and mortar stores, are staff that 0:41:04.880 --> 0:41:07.640 are working in store and that's not necessarily their passion. 0:41:07.760 --> 0:41:09.480 They're doing it because that's the. 0:41:09.440 --> 0:41:10.239 Hard thing as well. 0:41:10.239 --> 0:41:12.480 It's like this is my passion, and like I can 0:41:12.520 --> 0:41:15.840 give examples, like obviously I'm super passionate about fate and 0:41:15.880 --> 0:41:16.520 everything we do. 0:41:16.560 --> 0:41:18.000 So then I make a massive song. 0:41:17.880 --> 0:41:20.680 And dance online saying these are our stores, this is 0:41:20.719 --> 0:41:23.759 our grand opening, blah blah blah, and then like the 0:41:23.800 --> 0:41:25.680 store opening happens and you've got this store. 0:41:25.719 --> 0:41:28.240 You're then putting so much trust in those staff. 0:41:28.120 --> 0:41:32.719 To have the enthusiasm, Yeah, but accepting and understanding that 0:41:32.719 --> 0:41:35.239 that's just a retail job for them totally, and being 0:41:35.320 --> 0:41:38.000 okay with that and knowing that, like it's not their 0:41:38.000 --> 0:41:41.200 responsibility to have that same enthusiasm as you do. And 0:41:41.239 --> 0:41:44.399 then you know, we've had numerous times over the years, 0:41:44.400 --> 0:41:46.960 people going into store and again back to having that 0:41:47.040 --> 0:41:50.680 like online brand, people are walking into our stores with 0:41:50.800 --> 0:41:52.960 an idea in their mind of exactly how this is 0:41:53.000 --> 0:41:55.120 going to pan out for them. And then if that 0:41:55.160 --> 0:41:57.480 person working one day is like having an off day 0:41:57.560 --> 0:41:59.719 or they're feeling like shit, or they're hungover or whatever, 0:41:59.760 --> 0:42:01.279 because we're just human at the end of the day, 0:42:01.680 --> 0:42:04.879 if they don't give that person the service that they 0:42:04.920 --> 0:42:07.839 thought or the experience they thought, then that falls back 0:42:07.880 --> 0:42:08.720 on me totally. 0:42:08.719 --> 0:42:12.160 And it's you said that your store experience was amazing. 0:42:12.040 --> 0:42:15.480 Like she's twenty one, went out of the weekend. Yeah, right, No, 0:42:15.600 --> 0:42:18.279 it's really difficult, but it is. It's a really hard 0:42:18.280 --> 0:42:20.719 thing to manage because you can then err into the 0:42:20.800 --> 0:42:23.200 territory of micromanaging it. But at the same time, we've 0:42:23.239 --> 0:42:25.640 all had jobs, but we did it because we did 0:42:25.719 --> 0:42:27.080 it because we earned money. 0:42:27.360 --> 0:42:28.600 You're not passionate about. 0:42:28.600 --> 0:42:29.520 I've seen both sides. 0:42:29.560 --> 0:42:32.360 I see the customer's disappointment, but I also remember myself 0:42:32.400 --> 0:42:33.920 working in retail and saying, fuck this. 0:42:34.400 --> 0:42:36.279 You know, so I worked in a nightclub that I 0:42:36.360 --> 0:42:38.680 wasn't enthusiastic about it. Yeah, I can take a drink and. 0:42:38.800 --> 0:42:39.880 I no, it's so difficult. 0:42:39.880 --> 0:42:41.680 And that's the scary thing with opening more and more 0:42:41.680 --> 0:42:44.680 physical stores, is that just physical side, you're opening the 0:42:44.719 --> 0:42:48.520 doors to people actually coming into your business in person, whereas. 0:42:48.160 --> 0:42:49.800 That's where your online is more safe. 0:42:50.239 --> 0:42:53.120 How do you manage like people and like not just staffing, 0:42:53.160 --> 0:42:55.359 but like everyone wanting a piece of you because you're 0:42:55.520 --> 0:42:58.799 so entrenched in your brand like Fate is, even though 0:42:58.800 --> 0:43:01.399 the names are different, and especially if that's because kind 0:43:01.400 --> 0:43:03.480 of the way it's been set up across social media. 0:43:03.640 --> 0:43:06.320 But I would dare say that because of that setup, 0:43:07.000 --> 0:43:09.320 your staff probably all feel a connection to you or 0:43:09.320 --> 0:43:11.600 an excitement or like hiring there, like I know Brittany 0:43:11.600 --> 0:43:13.560 and I want to work for her, But also so 0:43:13.800 --> 0:43:16.600 to customers, like how do you manage your time when 0:43:16.640 --> 0:43:18.839 there's probably a thousand people who will want a little 0:43:18.840 --> 0:43:19.320 bit of Brittany. 0:43:19.640 --> 0:43:19.920 Ah. 0:43:19.960 --> 0:43:22.400 Again, I think it comes back to our workplace structure, 0:43:22.760 --> 0:43:25.120 like for example, with our stores, like I'm not involved 0:43:25.120 --> 0:43:28.200 in their operations. There's someone that is like that oversees 0:43:28.239 --> 0:43:30.160 all the stores, so that I'm not. And again when 0:43:30.160 --> 0:43:33.080 we first opened, like our first and second and third store, 0:43:33.440 --> 0:43:35.680 I was doing that wrong. I was in the group chats. 0:43:35.719 --> 0:43:38.400 I was worrying about their rosters. I was so involved. 0:43:38.440 --> 0:43:40.720 I was texting them all, you know, and I learned, 0:43:41.080 --> 0:43:42.640 you know, maybe after store two or three. 0:43:42.800 --> 0:43:44.080 Hang on a second, I don't need to be in 0:43:44.120 --> 0:43:44.880 the work group chats. 0:43:44.880 --> 0:43:47.120 I don't need to be looking at their shifts, just 0:43:47.160 --> 0:43:50.360 because I was just opening myself up to like so 0:43:50.480 --> 0:43:53.680 many people contacting me at all times. Sure, and again 0:43:53.719 --> 0:43:56.120 it just has to you have to delegate and have 0:43:56.200 --> 0:43:57.960 that person doing that. Otherwise she's just going to burn 0:43:58.000 --> 0:44:00.480 yourself into the ground worrying about who's still lunch cover 0:44:00.480 --> 0:44:02.560 at Miranda today because someone's so caught in sick and 0:44:02.719 --> 0:44:03.200 like you know. 0:44:03.440 --> 0:44:04.879 As someone's going to figure it out. 0:44:04.880 --> 0:44:07.359 As a CEO, I can't be worrying about that kind 0:44:07.400 --> 0:44:09.399 of stuff because I need to work on like moving 0:44:09.440 --> 0:44:10.240 the business forward. 0:44:10.800 --> 0:44:12.600 Well, when you do have your own business, and I 0:44:12.680 --> 0:44:15.120 even think of this from the perspective of life on cut. 0:44:15.480 --> 0:44:17.040 But when you have your own business, you don't ever 0:44:17.080 --> 0:44:17.680 turn off right. 0:44:17.680 --> 0:44:19.040 Your brain is always thinking about it. 0:44:19.080 --> 0:44:22.200 And we are unique in our very small business because 0:44:22.200 --> 0:44:24.920 we will talk to each other at midnight sometimes or 0:44:24.960 --> 0:44:28.239 six am or whatever. We don't have boundaries, but what 0:44:29.080 --> 0:44:31.680 we need them. We need them, but we're also friends, 0:44:31.680 --> 0:44:33.520 so we get away with it. But what do you 0:44:33.600 --> 0:44:36.360 and aj A, your partner, put in place to protect 0:44:36.440 --> 0:44:38.400 your relationship in a way because you are both in 0:44:38.480 --> 0:44:40.759 the same business. It is both it's like you're you know, 0:44:40.800 --> 0:44:43.040 you're both working towards the same goals. Yes, I imagine 0:44:43.080 --> 0:44:45.160 it's very hard when you come home in a relationship 0:44:45.239 --> 0:44:48.279 to not want to continue talking about work and not 0:44:48.360 --> 0:44:51.560 prioritize work. Do you have any rules where it's like, hey, 0:44:51.760 --> 0:44:54.279 no work, no phone from seven to nine, We're going 0:44:54.320 --> 0:44:54.560 to talk. 0:44:54.600 --> 0:44:56.120 We're gonna have a date night, you. 0:44:56.040 --> 0:44:58.040 Guys, We definitely say that to one another week go 0:44:58.040 --> 0:45:00.400 out for dinner and we say we're not talking about work. 0:45:00.880 --> 0:45:04.200 Or AJ's started to become like more involved a little 0:45:04.239 --> 0:45:06.600 bit with like more meetings at work that happen, so 0:45:06.680 --> 0:45:08.680 that I'm not having to go home and tell him 0:45:08.680 --> 0:45:12.280 what's happened. So I've like started bringing him more into 0:45:12.440 --> 0:45:15.440 my role and the people that I kind of oversee, 0:45:15.800 --> 0:45:17.760 so that it's not like I'm doing all these meetings 0:45:17.800 --> 0:45:19.279 in the day and then I go home and have 0:45:19.320 --> 0:45:21.840 to repeat it all to him, which we've only just 0:45:21.880 --> 0:45:23.560 recently kind of started doing. And I think that's going 0:45:23.600 --> 0:45:27.200 to be really helpful. But also like most of the time, 0:45:27.239 --> 0:45:29.440 the stuff that we're talking about is like pretty exciting, 0:45:29.520 --> 0:45:31.000 or we're like thinking of the next big thing that 0:45:31.000 --> 0:45:33.160 we're going to do. So when we go out for dinner, 0:45:33.200 --> 0:45:36.160 if the topic is work, like we're never really talking 0:45:36.160 --> 0:45:39.520 about negative things. We're talking about like exciting stuff or ideas. 0:45:39.840 --> 0:45:41.120 You're on the same page, which. 0:45:41.000 --> 0:45:42.080 We don't mind. 0:45:42.160 --> 0:45:45.600 Yeah, but if sometimes at night he'll like pull out 0:45:45.600 --> 0:45:48.240 his laptop and then start going, so and so hasn't 0:45:48.239 --> 0:45:50.280 done their time sheet. I'm like, put your fucking laptop 0:45:50.280 --> 0:45:51.920 away and I'll sort it out in the morning. I'd 0:45:52.120 --> 0:45:55.720 April has not put her time sheet in, and every 0:45:55.719 --> 0:45:57.719 Friday after and they're like time sheds. 0:45:57.760 --> 0:46:00.000 Like, so AJ doesn't go, what the fuck is he done? 0:46:00.160 --> 0:46:02.240 The pace so he doesn't have to be chasing everyone. 0:46:02.440 --> 0:46:04.640 You wrote a really beautiful chapter towards the end of 0:46:04.640 --> 0:46:07.040 the book about what it is that you're proud of, 0:46:07.160 --> 0:46:09.960 like throughout this journey, and that is like I mean, 0:46:09.960 --> 0:46:11.960 we can always talk about like stopping and smelling the 0:46:12.080 --> 0:46:14.680 roses and actually having this time to reflect, but what 0:46:14.840 --> 0:46:16.960 was it that you learned in doing that process and 0:46:17.000 --> 0:46:18.880 actually taking time to be like, Okay, these are the 0:46:18.880 --> 0:46:22.680 things that I'm really proud of myself achieving. I think overall, 0:46:22.680 --> 0:46:25.320 like writing this book and it reads like a diary, 0:46:25.440 --> 0:46:28.359 like if you read it, and I've been saying to everyone, 0:46:28.520 --> 0:46:29.919 it's a really easy read as well. 0:46:29.960 --> 0:46:32.960 Like when I wrote this book, I didn't try to sound. 0:46:32.680 --> 0:46:36.600 Like a polished author or use like fancy vocabulary or 0:46:36.680 --> 0:46:37.320 you know, wording. 0:46:37.360 --> 0:46:39.320 It's just very much written in my own words. 0:46:39.640 --> 0:46:41.120 And I think one of the coolest things to come 0:46:41.160 --> 0:46:44.360 out of doing this book was just actually writing everything 0:46:44.400 --> 0:46:46.120 down and writing out my life story and all the 0:46:46.120 --> 0:46:48.279 things that I've done, because it allowed me to like 0:46:48.320 --> 0:46:51.799 stop and reflect on everything that I've achieved. Because, like 0:46:51.840 --> 0:46:55.400 I mentioned earlier, it's such a rat race being in business, 0:46:55.400 --> 0:46:57.480 and you can just get obsessed with the growth and 0:46:57.520 --> 0:47:00.600 always wanting to achieve more, and weirdly enough, the more 0:47:00.600 --> 0:47:01.720 that you achieve. 0:47:01.800 --> 0:47:02.960 The less you feel like you're. 0:47:02.840 --> 0:47:05.680 Achieving, it's like a weird thing because you have a 0:47:05.719 --> 0:47:06.920 new benchmark to compare to. 0:47:07.080 --> 0:47:09.439 So you achieved that, and I need to do more 0:47:09.480 --> 0:47:10.600 as ass creep. 0:47:10.719 --> 0:47:12.799 Yeah, I saw a quote the other day. 0:47:13.080 --> 0:47:15.560 It was something like, maybe you feel like you're never 0:47:15.640 --> 0:47:18.799 achieving anything because you're just continuously raising the. 0:47:18.760 --> 0:47:20.920 Bar one hundred percent your standards become higher. 0:47:21.000 --> 0:47:23.920 Yeah, but like and again I was adding in those 0:47:23.960 --> 0:47:25.560 chapters at the end because I felt like it was 0:47:25.600 --> 0:47:28.080 never finished or like it wasn't perfect enough. But get 0:47:28.120 --> 0:47:30.120 to put it in a nutshell, Like one of the 0:47:30.160 --> 0:47:31.880 biggest things I've gotten out of the book was just 0:47:31.920 --> 0:47:33.959 like being able to sit down and just like write 0:47:33.960 --> 0:47:34.640 out my feelings. 0:47:34.680 --> 0:47:36.840 Like it feels like I've written a journal or a diary. 0:47:37.080 --> 0:47:39.160 And I was even saying on my story, even if 0:47:39.160 --> 0:47:41.160 you no one plans on writing a book, like, just 0:47:41.160 --> 0:47:42.160 sit down and write. 0:47:41.960 --> 0:47:42.960 Some stuff about your life. 0:47:43.000 --> 0:47:46.560 Like it's really like a nice exercise to do, cathartic. Yeah, 0:47:46.640 --> 0:47:50.480 it's like relaxing and therapeutic and it allows you to 0:47:50.480 --> 0:47:53.279 stop and reflect because life is just a rat race 0:47:53.360 --> 0:47:56.160 and so is business. So yeah, I actually loved it. 0:47:56.200 --> 0:47:57.960 Like people are like, would you do another one? Yep, 0:47:57.960 --> 0:47:59.520 I reckon, I'm just going to start writing it like 0:47:59.560 --> 0:48:01.440 just for fun. Like no one's asked if I want 0:48:01.440 --> 0:48:02.719 to do a second one, but I'll just write it 0:48:02.760 --> 0:48:03.239 and give it. 0:48:03.120 --> 0:48:06.600 To Itself Publishing FIRS. 0:48:06.600 --> 0:48:09.120 Because it was just like, actually so enjoyable, even though 0:48:09.520 --> 0:48:11.719 throughout it I would stop for two months and then 0:48:11.719 --> 0:48:13.840 I'd get an email from book type you of being like, hey, Britt, 0:48:13.840 --> 0:48:14.439 how's it going. 0:48:15.080 --> 0:48:15.279 Oh? 0:48:15.360 --> 0:48:17.960 Sorry, I'll keep going, But yeah, I really liked it. 0:48:18.280 --> 0:48:19.880 You said when you started out, you didn't have a 0:48:19.880 --> 0:48:22.080 lot of support, and I imagine it would have been 0:48:22.120 --> 0:48:24.600 lovely for someone to have been there to guide you 0:48:24.640 --> 0:48:27.359 into your business journey. For anyone now that has either 0:48:27.480 --> 0:48:29.759 just started a business or really wants to start but 0:48:29.800 --> 0:48:32.000 they don't know what to do, what's your advice for them? 0:48:32.920 --> 0:48:33.720 Read my book. 0:48:33.840 --> 0:48:35.760 I'm going to be lame. But the book is called 0:48:36.040 --> 0:48:36.920 Just Getting Started. 0:48:36.960 --> 0:48:39.040 And the reason why it's called that is because I 0:48:39.080 --> 0:48:41.000 still feel like I'm just getting started, even though I've 0:48:41.000 --> 0:48:41.720 done so much. 0:48:41.840 --> 0:48:44.959 And also sometimes it's about just getting. 0:48:44.640 --> 0:48:48.799 Started, like we were chatting about earlier on like when 0:48:48.800 --> 0:48:50.760 you were talking about how when you started this podcast 0:48:50.800 --> 0:48:52.640 and you were working in the hospital that you were 0:48:52.680 --> 0:48:54.680 worried that people were going to find out and you 0:48:54.680 --> 0:48:57.160 were worried about what they might say or think. That's 0:48:57.200 --> 0:48:59.000 like the number one thing that holds people back from 0:48:59.000 --> 0:49:01.240 doing anything in life is just a fear of judgment 0:49:01.239 --> 0:49:04.560 from others. That's literally what stops people, like even if 0:49:04.600 --> 0:49:06.440 they know exactly what they need to do, it'll just 0:49:06.440 --> 0:49:09.879 be that fear. And one saying that I have been 0:49:10.160 --> 0:49:12.680 using a lot lately and I'm absolutely loving is do 0:49:12.760 --> 0:49:16.040 it scared. And that quote is in the book as well. 0:49:16.400 --> 0:49:19.520 Just because you're scared doesn't mean that you should not 0:49:19.600 --> 0:49:21.560 do it. But people go, I'm not going to do that. 0:49:21.560 --> 0:49:23.920 I'm too scared, and then like that is the reason 0:49:23.960 --> 0:49:27.320 that they don't do it, Whereas like you should reframe 0:49:27.360 --> 0:49:30.479 your mindset to just do it scared anyway, Like whether 0:49:30.520 --> 0:49:33.000 it's coming on a podcast, asking for a pay rise, 0:49:33.320 --> 0:49:36.040 asking to take on some more responsibilities at work, having 0:49:36.080 --> 0:49:38.480 a tough conversation with your partner, whatever it may be, 0:49:39.000 --> 0:49:41.200 just do it scared anyway, because you can still do 0:49:41.280 --> 0:49:43.279 things even if you're scared, and just do it with 0:49:43.360 --> 0:49:44.160 that scared feeling. 0:49:44.280 --> 0:49:45.239 Yeah, I love that. 0:49:45.760 --> 0:49:47.360 I also love what you said in the last episode 0:49:47.360 --> 0:49:49.680 we spoke about, which is about just not having to 0:49:49.680 --> 0:49:52.200 have things perfect, oh, like to do it imperfectly. 0:49:52.400 --> 0:49:54.200 Just fucking do it, just like you know. 0:49:54.520 --> 0:49:56.600 Google everything, make sure you know all the basics that 0:49:56.640 --> 0:49:59.319 you need and just start and then figure out the 0:49:59.360 --> 0:50:03.120 rest as you go, because like, truthfully, I'm still figuring 0:50:03.160 --> 0:50:04.520 out how to do everything as I. 0:50:04.480 --> 0:50:07.399 Go, and I'm so many years into my business journey now. 0:50:07.520 --> 0:50:08.319 But you're doing it. 0:50:08.520 --> 0:50:10.759 Yeah, I'm doing it and figuring it out. You make 0:50:10.840 --> 0:50:12.920 mistakes and go well, next time that happens, I'm going 0:50:13.000 --> 0:50:14.920 to do it differently. But it's just a matter of 0:50:15.120 --> 0:50:17.160 just starting. And if you've got the idea, if you've 0:50:17.160 --> 0:50:20.880 got the enthusiasm, the passion, the idea and the basics 0:50:20.880 --> 0:50:23.080 and the things that you need to get started, just 0:50:23.120 --> 0:50:24.799 give it a world Like what's the worse is going 0:50:24.840 --> 0:50:25.200 to happen? 0:50:25.360 --> 0:50:26.680 You know, there are a bunch of I was my 0:50:26.680 --> 0:50:28.720 Hen's party on the weekend and there are a bunch 0:50:28.760 --> 0:50:31.440 of girls on there that didn't know this interview was happening. 0:50:31.480 --> 0:50:33.480 I hadn't said anything and they were talking about you 0:50:33.560 --> 0:50:35.160 and how oh really yeah, because some of them have 0:50:35.280 --> 0:50:36.719 just started a business, and they were talking about how 0:50:36.760 --> 0:50:38.160 excited they were to read the book, and I thought, 0:50:38.200 --> 0:50:41.239 that's really cool. So I mean the purpose of that 0:50:41.320 --> 0:50:42.600 is just to tell you that you are making a 0:50:42.600 --> 0:50:44.640 really big difference, even if sometimes you think you aren't. 0:50:44.680 --> 0:50:46.399 And you and I were just talking off Mike before 0:50:46.440 --> 0:50:48.680 about like the imposter syndrome on writing a book. 0:50:48.760 --> 0:50:50.600 You're like, You're like, I can't write a book. Is 0:50:50.600 --> 0:50:51.920 anyone going to want to read it? Do I have 0:50:51.960 --> 0:50:52.719 anything to say? 0:50:52.920 --> 0:50:54.600 Because it was new for me, Like, you know, I've 0:50:54.600 --> 0:50:56.160 done a lot of things, but I've never written a book. 0:50:56.200 --> 0:50:58.160 I was like, no, one's not coming good enough. But 0:50:58.920 --> 0:50:59.319 it is. 0:50:59.680 --> 0:51:01.920 But it's a brilliant book just getting started. If you 0:51:01.960 --> 0:51:04.440 guys know anything about Brittany, you're going to want to 0:51:04.480 --> 0:51:06.400 read this. If you're starting a business, you've just started 0:51:06.400 --> 0:51:07.280 a business. 0:51:07.400 --> 0:51:08.120 Grab this book. 0:51:08.160 --> 0:51:10.440 We've absolutely loved it, We've loved having you on. 0:51:10.480 --> 0:51:12.319 You're truly you can keep coming back. 0:51:12.440 --> 0:51:16.399 You see there anytime, like honestly, just let me know. 0:51:16.560 --> 0:51:18.640 And congratulations. We're putting all the links to. 0:51:18.960 --> 0:51:20.919 Podcasts, YouTube's, books. 0:51:20.600 --> 0:51:22.120 Everything, everything's going to be there. 0:51:22.160 --> 0:51:23.920 But there are twenty linksylow. 0:51:24.719 --> 0:51:26.560 But thanks for coming in and having the chat today. 0:51:26.640 --> 0:51:37.600 Thanks for having me, Thanks Brittany,