WEBVTT - Behind the scenes of 'fontgate'

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<v Speaker 1>Today's podcast is brought to you by Employment Hero. To

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<v Speaker 1>be honest, if we had had this when we were

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<v Speaker 1>starting TDA, I know we would have just saved so

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<v Speaker 1>much time. It's the Smarter way to hire. With over

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<v Speaker 1>one point five million candidates ready to go hire smarter,

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<v Speaker 1>all in one place with Employment Hero already and this

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<v Speaker 1>is the Daily This is the Daily OS.

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<v Speaker 2>Oh now it makes sense.

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<v Speaker 1>Good morning, and welcome to the Daily OS. It's Sunday,

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<v Speaker 1>the fifth of October.

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<v Speaker 2>I'm Zara Sidler, I'm Sam Kazlowski.

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<v Speaker 1>On the last episode of Building TDA, we answered your

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<v Speaker 1>burning questions about starting your own business, scaling that business,

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<v Speaker 1>growing a team, and everything in between. So today we're

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<v Speaker 1>going to take it back a step and just focus

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<v Speaker 1>on a singular topic. I must say it's the one

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<v Speaker 1>aspect of our business that we get the most questions about,

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<v Speaker 1>and that is font Gate. Now, Sam, if people luckily

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<v Speaker 1>aren't familiar with fond gate, I wish I was you.

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<v Speaker 1>What is it? Talk to me about it?

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<v Speaker 2>Well? I think it can best be described as this

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<v Speaker 2>moment in tdo's history where we tried to glow up

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<v Speaker 2>and fail and it didn't go as well as we'd

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<v Speaker 2>hoped it's worth mentioning from the outset that as part

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<v Speaker 2>of a rebrand, and we'll get to the Y and

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<v Speaker 2>the SEC. There were probably twenty elements that we changed

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<v Speaker 2>across all different platforms. Instagram, newsletters, our pod aren't changed.

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<v Speaker 2>Everything changed, and there was one point of the twenty

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<v Speaker 2>that people really took issue with, and that was the

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<v Speaker 2>font hence the font Gate title. But I think that's

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<v Speaker 2>important just to set the scene from the top that

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<v Speaker 2>it wasn't its total failure.

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<v Speaker 1>Over now, I don't need to make excuses.

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<v Speaker 2>And this is therapy. I don't know I have to

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<v Speaker 2>pay for it.

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<v Speaker 1>It's free therapy. But it was just to really explain

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<v Speaker 1>we're talking here, TDA launched a rebrand. For anyone not

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<v Speaker 1>in marketing or comms, that basically just means that we

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<v Speaker 1>tried to change the way we showed up visually. So

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<v Speaker 1>that was changing the colors, changing that, as you said,

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<v Speaker 1>the tile on our podcast.

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<v Speaker 2>The tagline, the things that weren't visual only but actually

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<v Speaker 2>about how we framed the company. And the reason why

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<v Speaker 2>we wanted to do that was because you and I

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<v Speaker 2>hadn't done anything to the visuals or of the branding

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<v Speaker 2>since we started in March of twenty seventeen, I came up.

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<v Speaker 2>I used a random color generator online to come up

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<v Speaker 2>remember colors. And so we were at this moment where

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<v Speaker 2>we were going, Okay, these colors are being seen by

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<v Speaker 2>millions of people every week and no one's actually thought

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<v Speaker 2>about why they're there or including us. Yeah. So the

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<v Speaker 2>basis of it was to try and mature as a company.

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<v Speaker 2>And what happened, So we went through a really long process.

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<v Speaker 2>We got experts in so long who knew what they

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<v Speaker 2>were doing and put a lot of thought and energy

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<v Speaker 2>into thinking through you know, not just the visuals that

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<v Speaker 2>we were giving them to start with, but how other

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<v Speaker 2>brands show up all around the world in media and

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<v Speaker 2>not in media as well.

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<v Speaker 1>And when you say it took so long, what was

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<v Speaker 1>actually happening that took so long? Like, can you talk

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<v Speaker 1>our listeners through? I guess what that process actually entailed.

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<v Speaker 1>I've never been through it before.

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<v Speaker 2>Neither, And so everyone was learning from scratch and lets

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<v Speaker 2>the number one I think the main part of the

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<v Speaker 2>process was that a number of concepts were presented to

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<v Speaker 2>us and it was concepts A, B or C. And

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<v Speaker 2>we ended up going with D and so there was

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<v Speaker 2>this process of saying we like this bit, we don't

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<v Speaker 2>like this bit, and then there was also a technical

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<v Speaker 2>element overlaid onto it. So you know, the idea that

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<v Speaker 2>for journalists to turn around the story really quickly about

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<v Speaker 2>breaking news, it can't be complicated graphically.

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<v Speaker 1>All of our journalists put their own work into camera.

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<v Speaker 2>We don't have a single graphics professional in the company

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<v Speaker 2>who is who's dedicated to making things look good on

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<v Speaker 2>a grid.

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<v Speaker 1>If anyone knew that, you're not allowed to say that

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<v Speaker 1>out loud.

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<v Speaker 2>But that's also the cool thing about canvas and the

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<v Speaker 2>cool thing about like this new era of more accessible

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<v Speaker 2>technology that anyone can use. You don't need to be

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<v Speaker 2>able to code, you don't need to be able to

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<v Speaker 2>think through the crazy photoshop elements that take years of

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<v Speaker 2>almost like a university degree to master in saying that

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<v Speaker 2>there's clearly a skills gap that can come up if

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<v Speaker 2>you don't clearly.

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<v Speaker 1>So every time I present Sam with a design or something,

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<v Speaker 1>I without fail will always get it's a good start.

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<v Speaker 2>It's a great starts are on, it's a really let.

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<v Speaker 1>Me take it and change it entirely and give it

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<v Speaker 1>back to you so you can pretend it was your

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<v Speaker 1>own work every time.

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<v Speaker 2>Yeah, and that's part where all you know, whenever I

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<v Speaker 2>give you a power, whenever I give you a paragraph

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<v Speaker 2>of text, you say, it's a great start as well.

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<v Speaker 2>So that's why we're the perfect team exactly. So we

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<v Speaker 2>went through all of those iterations ye, and then it

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<v Speaker 2>was about making sure that it worked with the workflows.

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<v Speaker 2>And then we put it out there, and.

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<v Speaker 1>We were nervous.

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<v Speaker 2>We were really nervous, and that's when the reactions began

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<v Speaker 2>almost instantly.

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<v Speaker 1>Yet we should have been nervous. It turns out those

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<v Speaker 1>nerves were well placed.

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<v Speaker 2>So the summarize basically what happened next. There were tens

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<v Speaker 2>of thousands of comments about the font specifically.

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<v Speaker 1>So we're talking Instagram. Were very well known for our

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<v Speaker 1>Instagram tiles. Everyone knows the colors. Apparently everyone knows the font.

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<v Speaker 1>Didn't know that until this time we put out I

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<v Speaker 1>think it was a story about Ted.

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<v Speaker 2>Cruz, former Republican nominee for president.

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<v Speaker 1>Yep. And turns out no one cared about Ted Cruz,

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<v Speaker 1>no one cared about the Republican primaries. Everyone cared about

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<v Speaker 1>the font that that news was delivered in.

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<v Speaker 2>And the flavor of the comments was really interesting because

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<v Speaker 2>there was a strong sense of I don't like the font.

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<v Speaker 2>But more than that, there was this sense of why

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<v Speaker 2>didn't you ask Usa and why did you play with

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<v Speaker 2>something that we love if it's not broke or that's

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<v Speaker 2>not broken. And that's when we really started to interrogate

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<v Speaker 2>our own process. We hadn't done enough, if any, market

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<v Speaker 2>research into what people liked. I mean, you and I

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<v Speaker 2>are famous for flipping things around in a WhatsApp group

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<v Speaker 2>with family and friends and kind of saying, what do

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<v Speaker 2>you guys think of this, and getting, you know, see

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<v Speaker 2>what our mums think. But for something of this size,

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<v Speaker 2>it was clear to us and I don't think we'll

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<v Speaker 2>ever make that mistake again. It needed probably a sample

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<v Speaker 2>of a thousand or two thousand to really get a

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<v Speaker 2>sense of how people would receive it. But what was

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<v Speaker 2>also interesting was how many brands and how many you know,

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<v Speaker 2>politicians were getting involved in the commentary.

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<v Speaker 1>We see you just enter Alan.

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<v Speaker 2>We were becoming a meme essentially, and I think it

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<v Speaker 2>wasn't just about the font. It was this snowball effect

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<v Speaker 2>of it became a funny thing.

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<v Speaker 1>It was a moment.

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<v Speaker 2>It was a moment.

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<v Speaker 1>Yeah, it was a moment that we absolutely if it

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<v Speaker 1>was another brand would have got it involved in exactly.

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<v Speaker 2>And I think and when you read all of the

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<v Speaker 2>kind of marketing best practice guides out there, it's all

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<v Speaker 2>about jumping on those moments and being relevant. And there's

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<v Speaker 2>some brands that have really built the following off responding

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<v Speaker 2>to those moments so well. Yeah, so totally understand why

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<v Speaker 2>that was happening.

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<v Speaker 1>Didn't feel fun at the time, though.

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<v Speaker 2>No, and these were massive companies, I mean, Uber left

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<v Speaker 2>a comment I remember at one point two state premiers.

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<v Speaker 2>It was a serious kind of sense that people were

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<v Speaker 2>no longer coming to us just for the news stories,

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<v Speaker 2>but like a.

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<v Speaker 1>Brand universe almost they were coming to us for an

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<v Speaker 1>experience and we had failed them or they claimed failed

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<v Speaker 1>them on that experience.

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<v Speaker 2>And what I found interesting at the time was that

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<v Speaker 2>ownership element. And you and I spoke a lot about that.

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<v Speaker 2>Talk me through how you feel I'm asking the question, Sorry, no,

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<v Speaker 2>please finish your question. How did you feel about this

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<v Speaker 2>sense of like, why didn't you ask us because it's

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<v Speaker 2>our brand as well?

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<v Speaker 1>Yeah, that was a funny one. We've never had that before.

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<v Speaker 1>I was torn. I think, as we've said, social media

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<v Speaker 1>democratizes information and access to information. That's an amazing thing

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<v Speaker 1>to have, and we have built a business off that,

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<v Speaker 1>So I want people to feel entitled to that information

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<v Speaker 1>and entitled to partake in that conversation. However, we are

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<v Speaker 1>a private company who make decisions about what is in

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<v Speaker 1>the best needs of that company, and not everything is

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<v Speaker 1>a joint ownership project. So it was Yeah, it was

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<v Speaker 1>an interesting one for us, but I think what was

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<v Speaker 1>more interesting was the conversations that then happened behind the scenes.

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<v Speaker 1>So do you remember what the conversations in the office work,

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<v Speaker 1>because they will never leave my mind.

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<v Speaker 2>So there were kind of two camps in camp. One

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<v Speaker 2>was this idea of we need to push through and

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<v Speaker 2>people don't like change, and this has had thought and

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<v Speaker 2>development and guidance behind it. Yep, we need to withstand

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<v Speaker 2>the storm and this is a moment. As we've just said,

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<v Speaker 2>which camp were you in? I was in that camp.

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<v Speaker 2>I was in the camp of we need to be

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<v Speaker 2>able to withstand whatever social media pressure comes our way

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<v Speaker 2>and people will find the next thing and keep going.

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<v Speaker 2>The other side of the office was saying we need

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<v Speaker 2>to be holding true our company values, which is being

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<v Speaker 2>respondent and listening to our audience and feeling as though

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<v Speaker 2>we're not out of touch with what people are saying

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<v Speaker 2>with the common man, with the common man, and if

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<v Speaker 2>they're saying conclusively that this needs to change, then that's

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<v Speaker 2>what should happen. And we're at a bit of a

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<v Speaker 2>stalemate with that. What was starting to bring me over

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<v Speaker 2>to your side, which was that we should flip side

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<v Speaker 2>were comments around accessibility and some of those elements which

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<v Speaker 2>went beyond just taste, but it was people saying, this

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<v Speaker 2>is hard to read on mobile, or when you put

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<v Speaker 2>more text on it. If it's a headline that needed

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<v Speaker 2>a couple more words in it, then that's harder to read.

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<v Speaker 2>And then we were having discussions editorially like how do

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<v Speaker 2>we make this shorter so that it's easier to read?

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<v Speaker 2>And at what point are you starting to sacrifice the

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<v Speaker 2>quality of the reporting that you're doing because of this

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<v Speaker 2>graphic constraint. That started to drag me over a little

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<v Speaker 2>bit because it wasn't just about attitude then, it was

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<v Speaker 2>about ensuring that we're an accessible product.

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<v Speaker 1>And so, I mean, spoiler, we did change our font back.

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<v Speaker 2>But why and how we changed it was interesting.

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<v Speaker 1>It was it's really smart by us. It was really

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<v Speaker 1>in retrospect, so we changed it back because we needed

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<v Speaker 1>people's attention on a very important topic and that was

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<v Speaker 1>that at that point. So this was months after we

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<v Speaker 1>had first.

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<v Speaker 2>Rebranded, about two months.

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<v Speaker 1>Yeah, we had kept that font the same, and then

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<v Speaker 1>one day we put up a post with our old

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<v Speaker 1>font and it said, Hi, we hear you. The old

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<v Speaker 1>font is back for our front covers. Now let's get

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<v Speaker 1>on with the new And we posted that because we

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<v Speaker 1>needed to tell people about Meta threatening to take news

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<v Speaker 1>off its platform. We're not going to do a whole

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<v Speaker 1>podcast episode about that. We have sat behind this microphone

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<v Speaker 1>many a time and explained that. But what it did

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<v Speaker 1>was used a brand moment and a moment for us

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<v Speaker 1>to really capture the attention of our audience and to

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<v Speaker 1>do what we do best, which is share accessible information.

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<v Speaker 1>And from that day forth we went back to the

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<v Speaker 1>old font.

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<v Speaker 2>And in some ways, I remember that day feeling a

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<v Speaker 2>lot like a bit of a defeat, because.

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<v Speaker 1>Funny, I remember it feeling like a relief.

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<v Speaker 2>Yeah, And that's I think probably back to those two

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<v Speaker 2>original positions, because I mean, you're right in that as

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<v Speaker 2>a company we needed to try and pick a direction

0:11:45.640 --> 0:11:49.280
<v Speaker 2>and go for it, and if we responded to other moments,

0:11:49.320 --> 0:11:53.280
<v Speaker 2>whether there was frustration or a lack of engagement, like

0:11:53.320 --> 0:11:56.440
<v Speaker 2>we've launched newsletters, for example, that have had a slow

0:11:56.480 --> 0:11:58.880
<v Speaker 2>first week and an incredible second week, and if we

0:11:58.960 --> 0:12:00.760
<v Speaker 2>cut it in week one wouldn't have been there for

0:12:00.800 --> 0:12:03.280
<v Speaker 2>week two, and now it's in week one hundred. So

0:12:04.280 --> 0:12:06.320
<v Speaker 2>I'm always wary of that. But it was totally the

0:12:06.360 --> 0:12:09.480
<v Speaker 2>right call and everyone was on board at the time,

0:12:09.480 --> 0:12:12.679
<v Speaker 2>which was really amazing. And I do think that we're

0:12:12.880 --> 0:12:15.960
<v Speaker 2>stuck with the font Like I think that the fact

0:12:16.000 --> 0:12:18.040
<v Speaker 2>that font gate happened, we.

0:12:18.080 --> 0:12:22.040
<v Speaker 1>Call it font gate because there were many articles about it,

0:12:22.160 --> 0:12:27.160
<v Speaker 1>many articles about tda's fond gate and this, and that

0:12:28.240 --> 0:12:29.120
<v Speaker 1>it was law.

0:12:29.200 --> 0:12:30.920
<v Speaker 2>Like to give you a sense listening, to give you

0:12:30.920 --> 0:12:33.200
<v Speaker 2>a sense listening of how this has taken the life

0:12:33.200 --> 0:12:36.480
<v Speaker 2>of its own. There's now parts of graphic design and

0:12:36.520 --> 0:12:40.319
<v Speaker 2>branding short courses that say what we can learn about

0:12:40.320 --> 0:12:43.439
<v Speaker 2>branding from tda's font gate. So it's kind of got

0:12:43.640 --> 0:12:46.280
<v Speaker 2>the life of its own now. So I do think

0:12:46.280 --> 0:12:48.679
<v Speaker 2>it'll be hard for us to change ever again, even

0:12:48.720 --> 0:12:51.240
<v Speaker 2>if the font was something that people liked and you

0:12:51.360 --> 0:12:52.240
<v Speaker 2>font because.

0:12:52.240 --> 0:12:54.480
<v Speaker 1>We're resistant to change more generally.

0:12:54.120 --> 0:12:56.240
<v Speaker 2>Though, Yeah, and I think brands all struggle with that,

0:12:56.360 --> 0:13:00.240
<v Speaker 2>and especially brands that have such a kind of a

0:13:00.320 --> 0:13:02.640
<v Speaker 2>sense of co ownership and a sense of comment sections

0:13:02.720 --> 0:13:05.199
<v Speaker 2>being important and all of that kind of value that

0:13:05.240 --> 0:13:08.160
<v Speaker 2>we try and provide. But it's a beauty and it's

0:13:08.360 --> 0:13:09.839
<v Speaker 2>maybe a little bit of a constraint.

0:13:10.040 --> 0:13:13.640
<v Speaker 1>Looking back, Now, what's the key lesson you've learned from this?

0:13:13.760 --> 0:13:16.120
<v Speaker 1>And I guess what's a key lesson that you would

0:13:16.120 --> 0:13:20.360
<v Speaker 1>tell someone who is building brand about what this taught

0:13:20.400 --> 0:13:22.640
<v Speaker 1>you about how important brand actually is.

0:13:22.960 --> 0:13:25.840
<v Speaker 2>I think visual brandy actually, I think I come back

0:13:25.880 --> 0:13:31.480
<v Speaker 2>to audience testing. I think audience testing was underestimated because

0:13:31.840 --> 0:13:35.680
<v Speaker 2>it felt difficult to execute, Like it felt hard to

0:13:35.720 --> 0:13:37.600
<v Speaker 2>be able to actually get data that we could then

0:13:38.000 --> 0:13:41.439
<v Speaker 2>rely on to make decisions, because nothing.

0:13:41.160 --> 0:13:43.920
<v Speaker 1>To say that people that some people would have come

0:13:43.960 --> 0:13:46.480
<v Speaker 1>back and said that it was okay or with that

0:13:46.520 --> 0:13:48.400
<v Speaker 1>fun and then we rolled it out and you.

0:13:48.320 --> 0:13:52.920
<v Speaker 2>Know, totally it wouldn't have necessarily taken away all the risk,

0:13:53.280 --> 0:13:55.000
<v Speaker 2>but at least then we would have had a sense

0:13:55.080 --> 0:13:57.360
<v Speaker 2>of these are the views that are out there, and

0:13:57.400 --> 0:13:59.240
<v Speaker 2>these are the different ways that people will respond. I

0:13:59.280 --> 0:14:02.360
<v Speaker 2>know that sounds that we didn't do it. But the

0:14:02.400 --> 0:14:05.720
<v Speaker 2>reality of running a business and a small business is

0:14:05.760 --> 0:14:10.840
<v Speaker 2>that you can't take super long with everything otherwise nothing happens.

0:14:11.240 --> 0:14:13.320
<v Speaker 2>And we were getting frustrated with the length of the

0:14:13.360 --> 0:14:16.160
<v Speaker 2>process because we were having conversations about whether an a

0:14:16.280 --> 0:14:17.800
<v Speaker 2>should have a flick at the end of it or not.

0:14:18.360 --> 0:14:21.680
<v Speaker 2>And there was a sense and I drove And this

0:14:21.720 --> 0:14:24.160
<v Speaker 2>is a big weakness of mine, is that I move

0:14:24.240 --> 0:14:28.880
<v Speaker 2>fast and break stuff. And I drove that progress hard

0:14:29.120 --> 0:14:34.040
<v Speaker 2>and broke it. It was broken. So I think that's

0:14:34.080 --> 0:14:35.920
<v Speaker 2>a big lesson took away from that. What about you.

0:14:38.440 --> 0:14:42.440
<v Speaker 1>I yeah, look, I'd agree with that. One feels actually

0:14:42.480 --> 0:14:46.960
<v Speaker 1>quite embarrassing to admit on Mike. The only other thing

0:14:47.360 --> 0:14:52.400
<v Speaker 1>that I'd say is that it's almost like a silver lining,

0:14:52.440 --> 0:14:57.720
<v Speaker 1>finding the silver lining that this was objectively a super

0:14:57.760 --> 0:14:59.920
<v Speaker 1>shitty moment for the business. We just spent a lit

0:15:00.080 --> 0:15:03.240
<v Speaker 1>lot of money paying people to do this rebrand, we'd

0:15:03.320 --> 0:15:06.720
<v Speaker 1>launched it. We had like mimosas in the office. We

0:15:06.840 --> 0:15:10.440
<v Speaker 1>were really excited. No one else was. But I think

0:15:10.520 --> 0:15:13.160
<v Speaker 1>what we learned from that experience was you can still

0:15:13.160 --> 0:15:16.480
<v Speaker 1>make something a moment, as we saw all the other

0:15:16.520 --> 0:15:18.920
<v Speaker 1>brands doing. For us, they made it a moment, and

0:15:18.960 --> 0:15:22.880
<v Speaker 1>then when we decided to go back to that old font,

0:15:23.160 --> 0:15:25.240
<v Speaker 1>we made a moment out of that too, And I

0:15:25.280 --> 0:15:27.640
<v Speaker 1>think that there is always a silver lining. There is

0:15:27.680 --> 0:15:30.120
<v Speaker 1>always something that you can do that will build and

0:15:30.320 --> 0:15:33.600
<v Speaker 1>better establish your brand and might not be the obvious choice.

0:15:33.640 --> 0:15:35.840
<v Speaker 1>We didn't expect that it was going to be people

0:15:35.840 --> 0:15:37.840
<v Speaker 1>hating our font, but we made it a moment and

0:15:37.840 --> 0:15:39.600
<v Speaker 1>people still to this day talk about it.

0:15:39.680 --> 0:15:42.160
<v Speaker 2>And at the end of the day, trying to start

0:15:42.160 --> 0:15:44.880
<v Speaker 2>a business and building a business is about being nimble,

0:15:45.360 --> 0:15:48.640
<v Speaker 2>and I think that that was probably no more not

0:15:48.720 --> 0:15:52.560
<v Speaker 2>quite broken as that, but being nimble and adapting to

0:15:52.960 --> 0:15:54.000
<v Speaker 2>how things roll out.

0:15:54.280 --> 0:15:58.320
<v Speaker 1>There you go. Wise lessons for your Sunday more Sam,

0:15:58.400 --> 0:16:01.760
<v Speaker 1>thank you for joining me on this lovely Sunday. Of

0:16:01.760 --> 0:16:04.840
<v Speaker 1>course we'll be back tomorrow with a deep dive, but

0:16:05.000 --> 0:16:10.360
<v Speaker 1>until then, have a great day.

0:16:10.680 --> 0:16:12.960
<v Speaker 3>My name is Lily Maddon and I'm a proud Arunda

0:16:13.200 --> 0:16:18.000
<v Speaker 3>Bungelung Caalcuttin woman from Gadigol Country. The Daily oz acknowledges

0:16:18.080 --> 0:16:20.240
<v Speaker 3>that this podcast is recorded on the lands of the

0:16:20.240 --> 0:16:23.800
<v Speaker 3>Gadigol people and pays respect to all Aboriginal and Torres

0:16:23.800 --> 0:16:26.760
<v Speaker 3>Strait Island and nations. We pay our respects to the

0:16:26.760 --> 0:16:29.520
<v Speaker 3>first peoples of these countries, both past and present.

0:16:32.720 --> 0:16:35.840
<v Speaker 2>Look, we got pretty lucky with our first hire, Tara,

0:16:35.960 --> 0:16:39.440
<v Speaker 2>who's our head of commercial now. She actually messaged us

0:16:39.520 --> 0:16:41.240
<v Speaker 2>and wouldn't take no for an answer.

0:16:41.280 --> 0:16:45.840
<v Speaker 1>Well, she messaged you relentlessly. You met her for a

0:16:45.840 --> 0:16:48.120
<v Speaker 1>coffee that I forgot about, that you forgot about, but

0:16:48.200 --> 0:16:50.320
<v Speaker 1>you told her on the spot that she had a job.

0:16:50.600 --> 0:16:52.800
<v Speaker 2>She just had the vibe of she could help.

0:16:53.000 --> 0:16:55.280
<v Speaker 1>And then she met me for a coffee. She thought

0:16:55.280 --> 0:16:58.120
<v Speaker 1>the job was sealed done and I thought it was

0:16:58.160 --> 0:17:01.400
<v Speaker 1>an interview, and there was a it of mismatch. But hey,

0:17:01.480 --> 0:17:02.040
<v Speaker 1>it worked out.

0:17:02.120 --> 0:17:04.720
<v Speaker 2>It did work out. And it isn't always that easy

0:17:04.760 --> 0:17:06.080
<v Speaker 2>to find your first hires.

0:17:06.200 --> 0:17:09.320
<v Speaker 1>No, Sliding into DMS is not a perfect science.

0:17:09.080 --> 0:17:11.680
<v Speaker 2>No, and it can kind of go unanswered six times

0:17:11.720 --> 0:17:14.640
<v Speaker 2>before they respond. But that's where employment Hero comes in.

0:17:14.760 --> 0:17:17.560
<v Speaker 2>So they've got over one point five million ready to

0:17:17.640 --> 0:17:19.560
<v Speaker 2>hire candidates in their marketplace.

0:17:19.680 --> 0:17:21.200
<v Speaker 1>Hey, that makes a lot more sense.

0:17:21.400 --> 0:17:23.920
<v Speaker 2>It's just more efficient. And the best bit is that

0:17:24.080 --> 0:17:27.840
<v Speaker 2>it's all there, So you've got hiring, onboarding, and managing

0:17:27.920 --> 0:17:31.119
<v Speaker 2>all in the one platform. Businesses have already made thousands

0:17:31.160 --> 0:17:33.720
<v Speaker 2>of hires with zero cost and zero weight.

0:17:34.040 --> 0:17:36.359
<v Speaker 1>That sounds like something we should have done back in

0:17:36.400 --> 0:17:38.760
<v Speaker 1>twenty twenty one. But hey, you can't rewrite history, but

0:17:38.880 --> 0:17:42.000
<v Speaker 1>you can be smarter in future. Hire smarter, all in

0:17:42.080 --> 0:17:43.560
<v Speaker 1>one place with employment Hero