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Speaker 1: Now there is now a million reasons to hit the

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Speaker 1: road and explore the Northern Territory this dry season. One

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Speaker 1: million dollars is up for grabs for travelers who go

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Speaker 1: on a road trip between May and September. The Caravan

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Speaker 1: Industry Association is stumping up the funds and general manager

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Speaker 1: of Marketing and Communications, Kilan Howard, joins me on the

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Speaker 1: line to tell us a little bit more about this

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Speaker 1: Good morning to.

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Speaker 2: You, Kilan, good morning. How are you today?

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Speaker 3: Yeah, really good, Thanks so much for your time.

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Speaker 1: Now tell us a little bit more about this idea

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Speaker 1: and this million dollar road trip.

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Speaker 2: Okay, So what we're doing, we're encouraging people in the

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Speaker 2: Southern States and territories themselves to take a road trip,

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Speaker 2: go out and those boocket this items and experiences the

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Speaker 2: nt to God, do them. And if you do that

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Speaker 2: for each time for accommodation I experience, you get an

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Speaker 2: opportunity to enter the draw for a chance to win

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Speaker 2: a million dollars.

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Speaker 3: Look, it sounds like a great idea.

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Speaker 1: Go and have a holiday, get out and about on

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Speaker 1: the roads and go in the drawer to win a

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Speaker 1: million bucks.

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Speaker 3: How come you decided to launch this campaign?

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Speaker 2: Well, we're thinking the territory is an awesome place to go.

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Speaker 2: And in Australia there's over eight hundred and forty thousand

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Speaker 2: registered caravans and motor homes and there's a lot of

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Speaker 2: competition for tourism and off our shore and we just

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Speaker 2: wanted to remind everybody as the season terms called down south,

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Speaker 2: there's a beautiful climate up here, fantastic experiences and there's

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Speaker 2: things in the order and territory to do that are

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Speaker 2: the end of the world. So Australians should come up here,

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Speaker 2: get a little bit warmer and enjoy their tourism and

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Speaker 2: spend the few nights up here.

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Speaker 1: So did I need to spend a certain amount of

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Speaker 1: money to fill in an entry form or who exactly

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Speaker 1: is eligible?

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Speaker 2: So as long as the participating business and that's what

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Speaker 2: the Red Center top end as part of tourism, NT

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Speaker 2: are a caravan holiday park depending on the experience. If

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Speaker 2: the experience is very affordable, if you're just staying a

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Speaker 2: night in the caravan park, you just keep you received,

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Speaker 2: filling your details and you're in. So I'm sure there's

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Speaker 2: very affordable options, and I'm sure there's very luxurious options.

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Speaker 2: But those people who enjoy those experiences have equal opportunity

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Speaker 2: to enter.

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Speaker 1: So is it I mean, is it just about trying

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Speaker 1: to bolster interstate tourism through the drive market and trying

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Speaker 1: to get them to come to the Northern Territory. Yeah.

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Speaker 2: Look, I think Northern Territory is a fantastic destination and

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Speaker 2: if you head to the Northern Territory, the people who

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Speaker 2: travel sprinkled gold and dust all the way to get here.

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Speaker 2: You can't get to the Northern Territory without supporting regional

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Speaker 2: parts of New South Wales, South Australia, our friends in

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Speaker 2: WA and Queensland. So we think let's have the end

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Speaker 2: in mind and if people come up, they come here,

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Speaker 2: great for the NPT and tourism in general wins.

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Speaker 1: So what kind of benefits are you expecting that this

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Speaker 1: could potentially inject into the Northern Territory when it comes

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Speaker 1: to the economy, Well.

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Speaker 2: We have run something similar just in the caravan holiday

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Speaker 2: pass industry before and we had over eighty thousand people

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Speaker 2: enter and outdoors and we talked to them. Thirty percent

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Speaker 2: to them actually spent more money, they spent more nights

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Speaker 2: and they got an active in more activities. So what

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Speaker 2: we see is this is a great conversation starter. It

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Speaker 2: gets them focused on it and it may bring a

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Speaker 2: certain sense of urgency. So I believe I sat on

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Speaker 2: the press release Caraveners and Campbells and they come to

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Speaker 2: the NTEE. It's like eight hundred and forty million to

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Speaker 2: the economy and we just want to ensure that continues

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Speaker 2: and we want to see people using the Caravens as

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Speaker 2: well as the cabin Industry Association Keeland.

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Speaker 1: People are messaging through asking where is the money coming

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Speaker 1: from for a million bucks?

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Speaker 2: So just for the industry, it is a chance to win.

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Speaker 2: So it's some person will have a chance to win

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Speaker 2: it and we hope they don't win it and worst

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Speaker 2: case scenario that they will at worst walk away with

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Speaker 2: ten thousand dollars. So as a tourism body ourselves that

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Speaker 2: are not for profit, we rely on the support of

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Speaker 2: people and in this particular one, there's a really good

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Speaker 2: chance that someone could win it, and even if they don't,

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Speaker 2: we have one of those up prizes plus ten thousand

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Speaker 2: dollars in cash at a minimum for that person.

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Speaker 3: So what do you have to do to win the

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Speaker 3: big million?

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Speaker 2: So to be in it, you just need to go

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Speaker 2: to one of the participating tourism businesses or attractions. Enjoy

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Speaker 2: your day out, have some good memories, and then ensure

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Speaker 2: when you're at that business there will be cure code.

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Speaker 2: Some of them will have digital receipts with a link

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Speaker 2: in it and you just pop your details in and

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Speaker 2: then you're in with the chance.

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Speaker 1: Well, so you said that, look there's a chance to

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Speaker 1: win the million bucks.

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Speaker 3: So he it is. It definitely going to go off.

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Speaker 2: It won't definably go off. How we have to work

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Speaker 2: it to make it affordable. So it's one and two

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Speaker 2: hundred and fifty chance to win, which if you follow

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Speaker 2: the last three, I'll go to the casino. That's a

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Speaker 2: really good chance.

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Speaker 3: Okay, when is the winner going to be announced?

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Speaker 2: So we're trying to run this over the next few

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Speaker 2: months because your season's only staffing, so they will be

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Speaker 2: a winner announced in October.

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Speaker 1: Well, I tell you, it would be amazing to win

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Speaker 1: that money. It does sound as though, you know, it

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Speaker 1: does sound as though it's you know, it's not a

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Speaker 1: guarantee that it's going to go off, but hopefully it

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Speaker 1: does to one lucky person, and let's hope that they

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Speaker 1: are from the Northern Territory Caravan Industry Association of Australia

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Speaker 1: General Manager of Marketing and Communications, Keeland Hartt, really appreciate

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Speaker 1: your time this morning.

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Speaker 3: Thanks for having a chat with us.

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Speaker 2: Thank you, great to speak Thank you.