WEBVTT - Influencers Cry Defamation As Celeb Spellcheck Returns and Hotel Happy Snaps T&Cs 0:00:00.240 --> 0:00:01.240 This is Outspoken. 0:00:01.400 --> 0:00:05.040 The podcast is not afraid to say exactly what you're thinking. 0:00:05.480 --> 0:00:07.520 Our names are Amy Kay and Sophie Torba. 0:00:07.920 --> 0:00:11.840 We're identical triplets, but we often don't have identical opinions, 0:00:12.080 --> 0:00:16.240 so sometimes things can get heated. Outspoken covers all things 0:00:16.320 --> 0:00:20.640 reality TV, influencers, entertainment, and issues facing women. 0:00:21.440 --> 0:00:23.720 That is so fetch thank you. 0:00:27.160 --> 0:00:29.720 I've got quite a spring in my step this Monday morning, 0:00:29.760 --> 0:00:32.600 because there's no better feeling than knowing it is a 0:00:32.640 --> 0:00:36.559 four day working week and it is the Easter long weekend, 0:00:36.760 --> 0:00:38.800 four days off, heaps of chocolate. 0:00:39.159 --> 0:00:40.400 This has sprung up so quickly. 0:00:40.440 --> 0:00:43.040 It's really taken me by surprise, because I think it's 0:00:43.360 --> 0:00:46.360 because they release Hot Cross Buns so early that you know, 0:00:46.400 --> 0:00:49.040 you don't have that starting point to say, oh, the 0:00:49.080 --> 0:00:51.800 Easter period has bene so they've only had Hot Cross 0:00:51.800 --> 0:00:54.160 Buns in the shop for like six months. And you're saying, but. 0:00:54.120 --> 0:00:55.480 That's what I But that's what I'm saying. 0:00:55.480 --> 0:00:57.840 I'm saying if they release them at an appropriate time, 0:00:57.920 --> 0:01:02.000 it kind of signifies that the East defestive period is beginning. Look, 0:01:02.000 --> 0:01:04.360 I'm happy with how early they release them because they're 0:01:04.400 --> 0:01:07.000 quite a staple in my diet, and actually the thought 0:01:07.240 --> 0:01:09.040 that Easter is going to be over in a couple 0:01:09.120 --> 0:01:11.600 of weeks actually depresses me because I think they should 0:01:11.600 --> 0:01:12.920 be an all year round thing. 0:01:13.040 --> 0:01:13.959 Oh, they pretty much are. 0:01:14.280 --> 0:01:16.000 Sophy said to me the other day. She was getting 0:01:16.000 --> 0:01:17.840 depressed that hot cross bunds wouldn't be in stores, and 0:01:17.880 --> 0:01:20.400 I had to remind her that they do keep selling them, 0:01:20.400 --> 0:01:22.119 but they just take off the cross. Did you guys 0:01:22.160 --> 0:01:23.679 see that, Yes, they did that. 0:01:23.840 --> 0:01:25.440 It's not the same. I don't think it's the same. 0:01:25.600 --> 0:01:28.080 Do you know what's also interesting about this weekend coming 0:01:28.160 --> 0:01:30.560 up that for people that actually have daylight savings, like 0:01:30.600 --> 0:01:33.000 an Adelaide, it's going to be over, So it's I 0:01:33.000 --> 0:01:36.200 feel like it's that transition into winter and darkness. Do 0:01:36.200 --> 0:01:37.960 you know what I am enjoying now that it's getting 0:01:37.959 --> 0:01:41.240 a little bit cooler. I've been getting into my matching 0:01:41.280 --> 0:01:44.600 pajama set, but I just look like this massive baby. 0:01:44.640 --> 0:01:47.039 Like I came down and Brandon just burst that laughing 0:01:47.080 --> 0:01:49.360 because it's like, why they match it? Wait, what is 0:01:49.400 --> 0:01:51.680 your matching pajama sex? I don't think I've ever seen this, 0:01:51.680 --> 0:01:54.320 because when we lived together, you used to just wear 0:01:54.400 --> 0:01:55.360 some pineapple pants. 0:01:55.360 --> 0:01:56.240 With a hole in the bump. 0:01:56.280 --> 0:01:59.520 Well, they're a matching pink like we got each other 0:01:59.560 --> 0:02:02.000 the same. Yeah, they've got little teddy bears on them. 0:02:02.120 --> 0:02:03.200 Yeah, they're pretty cute. 0:02:03.640 --> 0:02:06.320 Well, I'm going to look even more tragic because Reyes 0:02:06.360 --> 0:02:08.919 got me an oodie for my birthday and I don't 0:02:08.919 --> 0:02:10.639 want to know. It's got mini mouse on it and 0:02:10.680 --> 0:02:12.639 it's pink. So again, I look like I'm five years old, 0:02:12.680 --> 0:02:13.920 and I just know I'm going to be living in 0:02:13.960 --> 0:02:14.640 it all winter. 0:02:14.960 --> 0:02:15.799 I reckon if I'm. 0:02:15.639 --> 0:02:17.240 Going to invest in one, I'm just going to get 0:02:17.240 --> 0:02:17.959 a plane one. 0:02:18.280 --> 0:02:18.640 I don't know. 0:02:18.680 --> 0:02:20.760 I feel like because I'll be wearing it so much 0:02:20.800 --> 0:02:23.480 that I'll get sick of whatever cartoon characters on that. Now, 0:02:23.560 --> 0:02:25.280 you don't want a plane one because then you might 0:02:25.320 --> 0:02:27.480 actually wear it out to the shops, whereas I know 0:02:27.600 --> 0:02:29.440 that I can't wear it out of the house because 0:02:29.440 --> 0:02:31.519 I look like I'm five. I kind of respect someone 0:02:31.560 --> 0:02:33.160 if they do choose to wear it at the shops. 0:02:34.120 --> 0:02:35.880 I don't know, Like that's why I'm not getting one, 0:02:35.880 --> 0:02:37.760 because I honestly would wear it to the shops with 0:02:37.880 --> 0:02:39.960 your big ug boots. Yeah, I wear my rug boots 0:02:40.000 --> 0:02:41.760 at the shops. I honestly don't give a shit. And 0:02:41.760 --> 0:02:43.680 the shops are just across the road from me as well, 0:02:43.760 --> 0:02:45.840 so I'm there all the time. It is so funny 0:02:45.840 --> 0:02:49.040 because Amy is literally at the shop so often that 0:02:49.120 --> 0:02:52.200 there's a girl working there in the self service checkout 0:02:52.240 --> 0:02:53.560 area that knows you by name. 0:02:53.800 --> 0:02:54.120 Yeah. 0:02:54.160 --> 0:02:57.040 And I was there one weekend and I was dressed 0:02:57.040 --> 0:02:59.720 in just jeans and a white top, and she mistook 0:02:59.720 --> 0:03:01.519 me for you, And she's like, no, she did, she 0:03:01.760 --> 0:03:05.280 knew it was whatever. She's like, wow, you look really 0:03:05.360 --> 0:03:07.920 nice today. What are you all dressed up for? And 0:03:07.960 --> 0:03:10.400 I was thinking, God, I must come here looking like crap. 0:03:10.400 --> 0:03:12.800 If you think I'm dressed up. I actually think after 0:03:12.880 --> 0:03:15.680 COVID that jeans at the top is very dressed up. 0:03:15.720 --> 0:03:18.440 Like that's my go to formal attire these days. 0:03:18.720 --> 0:03:19.760 I hate wearing jeans. 0:03:20.240 --> 0:03:21.920 Just back to Easter quickly. I kind of want to 0:03:21.919 --> 0:03:24.079 throw Sophie under the bus here because we were having 0:03:24.120 --> 0:03:26.600 a little chat off Mike about how East is coming up, 0:03:26.639 --> 0:03:29.200 and so said, oh, Brandon and I have just decided 0:03:29.200 --> 0:03:31.120 that we're not going to buy each other chocolate. We're 0:03:31.120 --> 0:03:33.600 just going to spend fifty dollars on each other for Easter, 0:03:33.680 --> 0:03:35.640 and I have to ask you on Mike, Sophie, have 0:03:35.760 --> 0:03:39.680 you previously spent fifty dollars on Brandon in chocolate? 0:03:39.880 --> 0:03:42.520 Like, have you bought the chocolate? That's very extravagant. 0:03:42.600 --> 0:03:46.320 I haven't, but we've decided because we're trying to be healthy, 0:03:46.720 --> 0:03:48.840 but we want to get a present. So what can 0:03:48.880 --> 0:03:50.760 you get for a present for twenty dollars? Why not 0:03:50.840 --> 0:03:52.520 just save the money? Aren't you saving for her? 0:03:52.800 --> 0:03:53.640 Festive time? 0:03:53.760 --> 0:03:57.360 It's a festive time, Okay, you're supposed to celebrates the best, 0:03:57.360 --> 0:03:59.160 if the right word to destrive, I think you can 0:03:59.280 --> 0:04:02.280 use festive. It's like a fun time you're around family members. 0:04:02.440 --> 0:04:04.480 It is funny you say that, though, so because Reese 0:04:04.480 --> 0:04:05.960 told me not to buy them anything and he didn't 0:04:06.000 --> 0:04:07.960 want any chocolate, But there wasn't a mention of fifty 0:04:07.960 --> 0:04:11.440 dollars gifts. Well, I suppose just different, aren't they. I've 0:04:11.480 --> 0:04:14.520 actually booked a tennis court at a national park here 0:04:14.560 --> 0:04:17.640 in Adelaide for our Easter Sunday, and I'm so excited 0:04:17.680 --> 0:04:20.039 because our mom's going to be there and Reese's mum 0:04:20.279 --> 0:04:21.560 is going to be there, and I feel like they'll 0:04:21.560 --> 0:04:23.880 team together and put on a pretty epic easter a 0:04:24.040 --> 0:04:27.960 hunt for us. Okay, someone did write into the podcast 0:04:28.240 --> 0:04:32.560 a listener asking whether you were concealing an engagement ring 0:04:32.600 --> 0:04:34.919 on your hand? Is this now that the are you 0:04:34.960 --> 0:04:36.680 trying to like drop little hints now that the in 0:04:36.760 --> 0:04:39.800 laws are all meeting and stuff? Oh no, No, It's 0:04:39.839 --> 0:04:43.039 quite funny that someone like spired that out, because when 0:04:43.080 --> 0:04:46.400 I saw that my hand was covered in the photo, 0:04:46.400 --> 0:04:48.760 I just couldn't unsee it, Like it just looked so weird. 0:04:48.839 --> 0:04:50.760 I don't know how I didn't even notice. But no, 0:04:50.839 --> 0:04:53.320 I'm not engaged. We're just going back to the East 0:04:53.320 --> 0:04:55.280 Egg hunt. I do want to hear if other people 0:04:55.360 --> 0:04:57.880 do this in their twenties and thirties. Do your parents 0:04:57.920 --> 0:05:00.279 still do an East Egg Hunt for you? Go to 0:05:00.320 --> 0:05:02.920 our Facebook community, which has outspoken the podcast. 0:05:03.320 --> 0:05:05.400 I feel a bit sad about doing this. 0:05:06.920 --> 0:05:10.159 Let's rather take the magic out of it, preparing the 0:05:10.240 --> 0:05:11.640 chocolates for the bunny. 0:05:11.720 --> 0:05:15.000 But I suppose that's what becoming an adult. 0:05:15.000 --> 0:05:18.479 It's all about a Yeah, that's right. 0:05:18.839 --> 0:05:22.080 A hotel in Brisbane, famous for its instagrammable aesthetic, has 0:05:22.200 --> 0:05:25.159 ordered a micro influencer to remove photos from her visit 0:05:25.680 --> 0:05:29.159 despite paying to stay at the Calisle Hotel. Britt Daisy 0:05:29.240 --> 0:05:31.480 was told she had to remove happy snaps taken at 0:05:31.480 --> 0:05:35.760 the hotel because it contradicted their commercial photography policy. Brit 0:05:35.800 --> 0:05:39.000 joins us on the show to tell us what exactly happened. 0:05:40.080 --> 0:05:45.359 So essentially, this hotel in Brisbane called the Kalis, my 0:05:45.400 --> 0:05:48.000 friends and I we kind of like double in a 0:05:48.080 --> 0:05:52.080 bit of micro influencing, and we saw this hotel all 0:05:52.160 --> 0:05:55.800 over Instagram because a lot of bloggers have stayed there, 0:05:56.080 --> 0:05:58.520 and that's how we found out about it, because it's 0:05:58.600 --> 0:06:01.839 just an Instagram as dream like, so ascetic, so beautiful. 0:06:02.279 --> 0:06:05.800 So we paid to have like a little holiday there. 0:06:05.839 --> 0:06:09.160 But I guess when we booked it, one of the incentives, 0:06:09.160 --> 0:06:11.560 because it's quite expensive, one of our incentives was that 0:06:11.600 --> 0:06:13.520 we will get a lot of content creation done there 0:06:13.560 --> 0:06:19.360 because it's just it's super asthetic, so it's like perfect 0:06:19.440 --> 0:06:20.960 content creation space. 0:06:21.120 --> 0:06:22.960 So we booked it and we. 0:06:22.920 --> 0:06:25.720 Went and when we checked in, we obviously had to 0:06:25.800 --> 0:06:30.520 sign I guess a like forms upon check in, but 0:06:30.760 --> 0:06:34.440 I've experience was a bit chaotic, so Guilty didn't really 0:06:34.480 --> 0:06:38.440 read the forms, just signed it and we went there 0:06:38.720 --> 0:06:41.880 and took heaps and heaps of Instagram stories and of course, 0:06:42.000 --> 0:06:44.560 like I would just tag the Kalal in all my 0:06:44.600 --> 0:06:48.080 stories and post because we were having such a nice 0:06:48.080 --> 0:06:50.160 time at the hotel, like it was such a pleasurable 0:06:50.160 --> 0:06:53.080 experience and everything was so beautiful that I guess you 0:06:53.720 --> 0:06:56.480 when you as a micro influencer or as a blogger, 0:06:56.800 --> 0:06:58.360 when you love something, you. 0:06:58.279 --> 0:07:00.120 Post about it because. 0:07:00.160 --> 0:07:04.280 It's getting the name out there and you're usually it's 0:07:04.279 --> 0:07:07.839 like a symbiotic transaction, like you're somewhere beautiful, you tag 0:07:07.960 --> 0:07:10.880 them and people see it. And I had heaps and 0:07:10.920 --> 0:07:15.280 heaps of friends and like even just my followers replying 0:07:15.320 --> 0:07:17.520 to my stories being like this hotel is amazing, like 0:07:17.600 --> 0:07:19.960 I want to stay there, and I was like, yes, 0:07:20.040 --> 0:07:23.360 so it's honestly so amazing, Like I couldn't speak higher 0:07:23.360 --> 0:07:25.440 out of it. So we took a bunch of photos 0:07:25.480 --> 0:07:29.040 and then obviously uploaded them on our feed, and then 0:07:29.040 --> 0:07:32.440 when we got back, I got a message from the 0:07:32.480 --> 0:07:36.640 Calile themselves, and the general gist was that as guests 0:07:36.680 --> 0:07:41.040 are not permitted to have any cross promotions in their 0:07:41.040 --> 0:07:44.520 photos of the Calisle, so you're not allowed to tag 0:07:44.640 --> 0:07:48.480 any brands, and the photos that I had on my feed, 0:07:49.680 --> 0:07:52.400 like none of them were sponsored or paid posts. It 0:07:52.560 --> 0:07:55.640 was just like stuff that I had been gifted and 0:07:55.680 --> 0:07:58.320 clothing that I was wearing of brands that I work with, 0:07:58.360 --> 0:08:01.280 so obviously I tagged them. And I was also tagging 0:08:01.320 --> 0:08:03.600 the Kalisal because that's where I was, and I thought 0:08:04.320 --> 0:08:05.120 like that would. 0:08:04.960 --> 0:08:06.600 Be a good thing for them. 0:08:07.000 --> 0:08:10.920 And then they yeah, so they they messaged me, and 0:08:10.920 --> 0:08:13.360 they also messaged my two friends who stayed with me, 0:08:13.480 --> 0:08:15.480 who were also doing the same thing, and they basically said, 0:08:15.520 --> 0:08:17.960 you have to take down the photos. And I read 0:08:17.960 --> 0:08:20.640 it and I was like, wow, that's unlike anything I've 0:08:20.640 --> 0:08:24.200 ever heard before, because usually it's hotels being like, oh 0:08:24.240 --> 0:08:27.280 can you tag us, or like a restaurant usually if 0:08:27.280 --> 0:08:28.960 you take a photo there, they will ask you to 0:08:29.000 --> 0:08:31.880 tag them because like they want that exposure. 0:08:32.400 --> 0:08:33.200 But they didn't. 0:08:33.240 --> 0:08:34.720 So, yeah, they told us to take it down, so 0:08:34.880 --> 0:08:38.400 I assumed they just meant take off any tags that 0:08:38.600 --> 0:08:41.559 stated that I was at the Kalisal, So I untagged 0:08:41.559 --> 0:08:44.520 them from all my photos and I took away the 0:08:44.760 --> 0:08:48.280 GEO tag and I thought it would be fine, and 0:08:48.320 --> 0:08:52.319 then they emailed again, DMed me again and were like, oh, 0:08:52.320 --> 0:08:57.000 you still haven't like removed the promotional messages like and 0:08:57.000 --> 0:09:00.520 then they re explained to their policy that you're not 0:09:00.559 --> 0:09:04.880 allowed any promotional messages on photos taken in their premises. 0:09:05.600 --> 0:09:08.640 So yeah, I had to, they said, I had. 0:09:08.760 --> 0:09:11.520 They wanted me to remove the photos, but I didn't 0:09:11.559 --> 0:09:15.320 want to, and so we basically compromised by I just 0:09:15.600 --> 0:09:18.200 took off the promotional messages that were in my caption 0:09:18.400 --> 0:09:23.080 and I removed all the tags, and yeah, one of 0:09:23.080 --> 0:09:26.800 the photos was at like literally in front of one 0:09:26.840 --> 0:09:29.560 of their elevators, so you absolutely could not tell I 0:09:29.640 --> 0:09:32.439 was even at the Kala Hotel. And they still wanted 0:09:32.480 --> 0:09:35.560 that taken down because I had just like i'd written 0:09:35.559 --> 0:09:39.040 a caption saying like so stoked, I didn't spill anything 0:09:39.040 --> 0:09:41.080 on my all light outfit, and then I just had 0:09:41.120 --> 0:09:44.120 pants by glasses, and they wanted the pants by Glasses 0:09:44.200 --> 0:09:46.920 removed because that was, in their eyes. 0:09:46.920 --> 0:09:47.920 Promotional messaging. 0:09:48.240 --> 0:09:50.560 And I explained to them like, no, I wasn't even 0:09:50.640 --> 0:09:53.520 that wasn't even a collub like I literally am telling 0:09:53.520 --> 0:09:56.160 my followers where my pants were from and. 0:09:56.120 --> 0:09:57.320 You can't even tell where I am. 0:09:57.440 --> 0:09:59.800 And then they kind of came back being like, yes, 0:10:00.080 --> 0:10:04.360 it still breaches our policy. So basically, when I got 0:10:04.760 --> 0:10:06.760 that message and when my friends got it as well. 0:10:07.200 --> 0:10:10.640 I went to one of my influencer friends who has 0:10:10.720 --> 0:10:12.480 like a lot more followers in me. She's quite well known, 0:10:12.520 --> 0:10:15.280 she's got about three hundred K, and she was actually 0:10:15.320 --> 0:10:17.560 staying at the Calaal around the same time as I was, 0:10:17.600 --> 0:10:19.640 and I noticed she had a lot of photos on 0:10:19.679 --> 0:10:23.880 her grid tagging other brands in the Kalaal premises. 0:10:23.920 --> 0:10:25.680 So I messaged her and I said, oh, did you 0:10:25.679 --> 0:10:27.960 get this as well? What do you think? And she 0:10:28.240 --> 0:10:29.839 was like shocked by the whole thing. 0:10:29.920 --> 0:10:31.800 She was like, dude, it's so crazy, She's like, but 0:10:31.880 --> 0:10:33.880 that's why I never tagged them in any of my 0:10:34.040 --> 0:10:37.200 stories or posts, because I knew that if I tagged them, 0:10:37.480 --> 0:10:39.640 they'd be able to kind of like track that I'd 0:10:39.640 --> 0:10:41.600 been there and they might see that I have those 0:10:41.640 --> 0:10:44.520 photos up. And she's like, I had heard from other 0:10:44.559 --> 0:10:47.840 bloggers that they don't like it when you upload brand 0:10:47.920 --> 0:10:51.720 images taken in their premises. So that's why she didn't 0:10:51.720 --> 0:10:55.040 do it. And they haven't messaged her obviously, because it 0:10:55.040 --> 0:10:57.320 hasn't been on their radar that she stayed there and 0:10:57.320 --> 0:11:00.319 took photos because she never once tagged them. But it's 0:11:00.360 --> 0:11:02.920 just crazy because that's creating an environment where bloggers are 0:11:02.960 --> 0:11:06.440 going to go there and not ever tag them because 0:11:06.440 --> 0:11:10.440 they don't want to be tracked down. And obviously one 0:11:10.480 --> 0:11:12.800 of the biggest incentives to stay there is because it's 0:11:12.800 --> 0:11:15.880 so ascetic and it's so perfect for content creation. And 0:11:16.280 --> 0:11:18.840 I guess if you're paying money to stay somewhere, you 0:11:18.880 --> 0:11:20.960 want to get the most you can out of it, 0:11:21.440 --> 0:11:25.040 and if that means not tagging them at all, you 0:11:25.080 --> 0:11:27.439 will do that. So then you can still take some 0:11:27.440 --> 0:11:30.280 photos and upload them and then you can't be told 0:11:30.320 --> 0:11:34.280 to remove them. Even like Shiny Grimman uploaded a photo 0:11:34.280 --> 0:11:36.920 on her unfilleded account today or yesterday. I think it 0:11:37.000 --> 0:11:39.760 was saying that she got in trouble for taking the 0:11:39.760 --> 0:11:42.079 photo and I could tell that it was taken in 0:11:42.120 --> 0:11:44.040 the Calile. She obviously didn't tag it or anything, but 0:11:44.280 --> 0:11:46.640 you could tell so. And she's huge. She's got over 0:11:46.679 --> 0:11:49.720 a million followers, so in my eyes, her tagging that 0:11:49.760 --> 0:11:53.320 she was at the Cali would bring huge attraction to 0:11:53.360 --> 0:11:57.200 the hotel. So it's clearly not just micro influences that 0:11:57.240 --> 0:12:00.160 they don't want posting at the hotel. It's also these 0:12:00.280 --> 0:12:02.760 massive ones which could bring them so much business. So 0:12:02.840 --> 0:12:07.880 it's crazy. I just was a bit surprised about the 0:12:07.880 --> 0:12:13.079 their ability to dictate what photos you put up publicly 0:12:13.920 --> 0:12:17.520 if you're a paying patron, like you're not in any 0:12:17.520 --> 0:12:19.560 sort of agreement with them. I guess you sign on 0:12:19.679 --> 0:12:22.720 arrival apparently. I mean that's my bart. I didn't see 0:12:22.720 --> 0:12:25.520 that part, which I'm guessing a lot of influencers don't 0:12:25.559 --> 0:12:27.360 because it seems that there's been a few who have 0:12:27.400 --> 0:12:31.320 had this same problem. But it's a bit I guess 0:12:31.320 --> 0:12:34.400 it takes away a bit of your agency and like 0:12:34.440 --> 0:12:37.720 it's not a private power property if people are paying 0:12:37.760 --> 0:12:40.640 to stay there, So that's where the bit of the 0:12:40.679 --> 0:12:41.240 tension is. 0:12:41.760 --> 0:12:44.160 I think. Well, I think, obviously, because. 0:12:43.960 --> 0:12:47.720 It is so beautiful, a lot of brands and influencers 0:12:47.760 --> 0:12:50.240 would want to shoot there. And I do one hundred 0:12:50.240 --> 0:12:53.440 percent understand if you know you're launching a brand and 0:12:53.480 --> 0:12:55.960 you've gone there and you've taken your photo shoot that 0:12:56.000 --> 0:13:00.640 you're then going to sell your products from, that would 0:13:00.640 --> 0:13:02.640 of course, like you would need their permission and you 0:13:02.679 --> 0:13:05.360 probably need to pay them like your location fees. 0:13:05.880 --> 0:13:09.160 But I think the reason why like that. I spoke 0:13:09.200 --> 0:13:09.439 to my. 0:13:09.400 --> 0:13:13.200 PhD supervisor about it because I thought it was just 0:13:13.240 --> 0:13:16.440 so crazy because my whole PhD is about like visibility 0:13:16.480 --> 0:13:20.319 and exposure being a currency in the social media landscape, 0:13:20.480 --> 0:13:23.559 and that is how this hotel pretty much got its 0:13:23.600 --> 0:13:27.839 reputation because everyone saw it all over Instagram and influencers 0:13:27.840 --> 0:13:30.920 were taking beautiful photos there and that got its name 0:13:30.960 --> 0:13:34.760 out there. So my supervisor was assuming that maybe they 0:13:34.800 --> 0:13:37.760 were in a legal issue at one point which made 0:13:37.760 --> 0:13:40.559 them just want to not be associated with any other 0:13:40.679 --> 0:13:46.760 brands just to safeguard themselves or another I guess potential 0:13:46.920 --> 0:13:51.360 reason would be they want control over all brands that 0:13:51.400 --> 0:13:53.359 are going to be associated with their hotels. 0:13:53.400 --> 0:13:56.040 So I mean, there's not. 0:13:56.080 --> 0:13:59.480 Many harmful brands out there that you can really think 0:13:59.559 --> 0:14:03.080 of that like taint the reputation of the hotel, and 0:14:03.120 --> 0:14:07.280 I think most consumers are quite the consumers are quite 0:14:07.320 --> 0:14:10.800 conscious these days, and I'm sure like seeing an influencer 0:14:10.880 --> 0:14:14.000 promoting a brand in a hotel with just the location 0:14:14.160 --> 0:14:18.800 setting tagged, wouldn't not many people would associate the brand 0:14:18.920 --> 0:14:22.400 and then the location as well. But they don't even like, 0:14:22.480 --> 0:14:25.840 they don't even care if the location isn't tagged. It's 0:14:25.880 --> 0:14:27.920 more that if it's on their premises at all and 0:14:27.960 --> 0:14:32.080 you can see any part of their interior exterior in 0:14:32.120 --> 0:14:36.360 the photo, then they don't want any promotional messaging. And 0:14:36.920 --> 0:14:38.960 it doesn't matter if like the Calole name is in 0:14:39.000 --> 0:14:40.600 there or whatnot, Like as long as you're on their 0:14:40.640 --> 0:14:43.680 premises and the photo is showcasing any part of their premises, 0:14:44.000 --> 0:14:47.480 then they just don't want any promotional messaging in the 0:14:47.520 --> 0:14:50.160 caption or on the photo. I've spoken to a few 0:14:50.160 --> 0:14:53.920 other micro influencers and it kind of left a bit 0:14:53.920 --> 0:14:56.440 of a bad taste in our mouth. Like we had 0:14:56.480 --> 0:14:58.600 such a favorable stay at the hotel and we loved 0:14:58.640 --> 0:15:00.480 it so much and we couldn't speak high I like 0:15:00.600 --> 0:15:02.840 hire of it, and now we're a bit like, I 0:15:02.880 --> 0:15:05.320 don't know if I'd stay there again, because you know, 0:15:05.360 --> 0:15:08.200 if you're staying somewhere so beautiful and you have that 0:15:08.240 --> 0:15:11.200 like content creation mindset, of course you're going to want 0:15:11.240 --> 0:15:13.560 to take photos there. And I mean, you can one 0:15:13.600 --> 0:15:16.520 hundred percent go there and not tag any other brands 0:15:16.560 --> 0:15:18.360 and upload photos and that's fine. 0:15:18.720 --> 0:15:20.360 But I guess one. 0:15:20.200 --> 0:15:23.800 Of the justifications for spending the money to stay there 0:15:23.920 --> 0:15:27.000 is because you can also, you know, take beautiful content 0:15:27.120 --> 0:15:30.840 for the brand that you work with, And I guess 0:15:30.880 --> 0:15:34.960 that kind of it kind of takes that away, and 0:15:35.000 --> 0:15:38.040 now a lot of influencers are talking poorly of the 0:15:38.080 --> 0:15:42.440 hotel because it's just unlike anything that we've ever experienced 0:15:42.440 --> 0:15:45.880 with any other business. So I think from a PR perspective, 0:15:46.120 --> 0:15:49.960 it's going to discourage influencers from staying there, and that's 0:15:50.040 --> 0:15:55.600 how they got famous. And they've also sent bloggers there 0:15:55.680 --> 0:15:59.400 and obviously paid bloggers to stay there, and that content's 0:15:59.440 --> 0:16:03.160 been fine because obviously they've only been promoting the hotel, 0:16:03.720 --> 0:16:07.000 but it's kind of like you can't use I mean 0:16:07.040 --> 0:16:10.560 you can, but it's a bit of mixed messaging when 0:16:10.560 --> 0:16:13.120 you're paying bloggers to stay there and promote it and 0:16:13.160 --> 0:16:16.120 then telling other bloggers who have paid to stay there 0:16:16.440 --> 0:16:19.480 that they can't upload photos unless you're only tagging the 0:16:19.520 --> 0:16:22.280 Kalis because we've paid to stay there and we don't 0:16:22.320 --> 0:16:25.520 have any deal with or we're not doing any work 0:16:25.520 --> 0:16:29.480 with the Kalis. So it's kind of I guess a 0:16:29.480 --> 0:16:32.960 bit of dissonance between whether they want influencer marketing or 0:16:33.000 --> 0:16:36.120 they don't, Like they clearly value influencer marketing if they're 0:16:36.400 --> 0:16:39.520 getting influencers to stay there for them, but then they 0:16:39.600 --> 0:16:43.000 only want those chosen influencers to be posting about them, 0:16:43.160 --> 0:16:45.360 so that in itself is a bit confusing. 0:16:46.800 --> 0:16:49.000 Now that it's just the three of us, I feel 0:16:49.000 --> 0:16:51.520 like there's a lot to unpack because I'm in two 0:16:51.720 --> 0:16:53.800 minds about this hotel's policy. 0:16:53.840 --> 0:16:55.200 What did you guys think about it? 0:16:55.360 --> 0:16:55.640 Really? 0:16:55.640 --> 0:16:58.200 I'm surprised you're in two minds about it because when 0:16:58.200 --> 0:17:00.760 I first heard this story, I could not believe it 0:17:00.800 --> 0:17:04.560 because from a pr perspective, if you're a hotel like this, 0:17:04.920 --> 0:17:09.320 you want influencers tagging you in content. And I feel 0:17:09.320 --> 0:17:12.159 like it's a little bit hypocritical of the hotel because 0:17:12.400 --> 0:17:15.919 they are known as an influencer hotel, and originally it 0:17:16.000 --> 0:17:18.800 is influencers who have made this hotel, and it seems 0:17:18.800 --> 0:17:21.040 a little bit odd that they're now telling people, actually, no, 0:17:21.320 --> 0:17:22.480 do not tag us. 0:17:22.359 --> 0:17:23.080 In your content. 0:17:23.200 --> 0:17:25.280 But do you think that they're at a stage now 0:17:25.320 --> 0:17:28.480 where they don't actually need influencers to promote them. They're 0:17:28.480 --> 0:17:31.080 big enough as it is. I feel like they perhaps 0:17:31.119 --> 0:17:33.400 are at a stage where they want to be exclusive 0:17:33.440 --> 0:17:35.919 and choose the influencers and brands that they choose to 0:17:35.960 --> 0:17:38.120 work with. I don't think that's true at all, because, 0:17:38.160 --> 0:17:41.240 as Britt mentioned in the interview, the likes of Shane 0:17:41.320 --> 0:17:44.160 Grimman were told not to take photos at the Carlosle Hotel. Well, 0:17:44.160 --> 0:17:47.240 it's really interesting when you think about the commercial aspect 0:17:47.400 --> 0:17:50.040 of this. So the hotel doesn't earn any of the 0:17:50.119 --> 0:17:53.280 money that the influencer is actually earning of taking a 0:17:53.280 --> 0:17:57.359 photo in their very esthetic hotel. So I feel like 0:17:57.440 --> 0:18:00.480 if you're a paying guest, then that kind of is 0:18:00.520 --> 0:18:03.040 the narrative. However, if you're rocking up to the hotel 0:18:03.600 --> 0:18:06.440 and using it as a backdrop to take brand photos, 0:18:06.600 --> 0:18:09.000 I don't think people are just randomly rocking up to 0:18:09.040 --> 0:18:11.399 the hotel and taking photos. I think they're staying as guests, 0:18:11.520 --> 0:18:13.879 or they're going to the restaurant at the hotel. 0:18:13.960 --> 0:18:15.920 No, I think people are. It happens a lot. 0:18:16.000 --> 0:18:18.960 I mean, I've seen influencers vlogging about how they take 0:18:19.000 --> 0:18:20.960 their photos, and they go and stand out the front 0:18:21.000 --> 0:18:24.080 of like random rich people's houses and pretend that it's 0:18:24.119 --> 0:18:24.639 their house. 0:18:24.640 --> 0:18:25.520 Oh, it's so funny. 0:18:25.520 --> 0:18:27.880 I have to butt in because I was on trip 0:18:27.920 --> 0:18:31.800 Advisor just checking out information about the hotel, and the 0:18:31.840 --> 0:18:35.440 first review that popped up was that said overrun with influencers. 0:18:35.520 --> 0:18:37.200 If you want to feel like you're at a cheap 0:18:37.200 --> 0:18:38.280 hotel on the Gold Coast. 0:18:38.359 --> 0:18:38.879 This is for you. 0:18:39.320 --> 0:18:42.040 Don't forget your boat shoes and white linen shirts. Boys 0:18:42.040 --> 0:18:44.080 and girls. You must be sure to pack your most 0:18:44.160 --> 0:18:47.440 instagrammable outfits. The hotel is beautifully designed, but a real 0:18:47.480 --> 0:18:49.240 miss on the guests. If you'd like to not be 0:18:49.280 --> 0:18:51.080 able to swim in your hotel, Paul, this is for 0:18:51.160 --> 0:18:53.840