1 00:00:00,120 --> 00:00:03,120 Speaker 1: I would like to acknowledge the traditional owners of the 2 00:00:03,240 --> 00:00:06,560 Speaker 1: land on which this episode is being recorded, the Komboo 3 00:00:06,680 --> 00:00:10,440 Speaker 1: Marry people. We pay our respects to elders past, present 4 00:00:10,560 --> 00:00:14,280 Speaker 1: and emerging and extend that respect to all Aboriginal and 5 00:00:14,320 --> 00:00:22,639 Speaker 1: Torres Strait Islander peoples. Today I'm your host, Georgie Stevenson, 6 00:00:22,760 --> 00:00:30,200 Speaker 1: and this is the Rise and Conquer podcast. This is 7 00:00:30,240 --> 00:00:33,159 Speaker 1: the podcast where we ch have mindset, self development and 8 00:00:33,240 --> 00:00:37,120 Speaker 1: becoming your higher self mix soon with a lot of laughs, 9 00:00:37,240 --> 00:00:40,320 Speaker 1: plus behind the scenes of my life running two businesses 10 00:00:40,440 --> 00:00:43,800 Speaker 1: and being among Think of us as the perfect combo 11 00:00:43,920 --> 00:00:47,440 Speaker 1: of brunch with your besties mixed with self developments. No 12 00:00:47,520 --> 00:00:49,839 Speaker 1: matter where you are in your journey, We're here to 13 00:00:49,880 --> 00:00:53,800 Speaker 1: help you be curious, pull yourself out and embrace radical 14 00:00:53,920 --> 00:00:58,440 Speaker 1: self awareness. If you're ready to get into the driver's 15 00:00:58,480 --> 00:01:01,280 Speaker 1: seat of your own life and stop letting life pass 16 00:01:01,320 --> 00:01:02,880 Speaker 1: you by, then you're. 17 00:01:02,760 --> 00:01:03,520 Speaker 2: In the right place. 18 00:01:11,400 --> 00:01:15,200 Speaker 1: Hello everybody, and welcome back to the potty. Today we 19 00:01:15,280 --> 00:01:18,160 Speaker 1: have our final part of our behind the Biz series 20 00:01:18,200 --> 00:01:23,399 Speaker 1: with LSKD. Today I am interviewing Gracie, the social media Coordinator. 21 00:01:23,800 --> 00:01:27,160 Speaker 1: We chat about what makes for the best content, where 22 00:01:27,160 --> 00:01:30,480 Speaker 1: she finds inspiration and her top tips when it comes 23 00:01:30,520 --> 00:01:33,920 Speaker 1: to creating content that stands out. We also give you 24 00:01:34,000 --> 00:01:37,479 Speaker 1: a rundown of exactly how my campaign for the move 25 00:01:37,560 --> 00:01:40,760 Speaker 1: Different if you want Different collection came to be. This 26 00:01:40,920 --> 00:01:44,480 Speaker 1: is such a fantastic and informative episode and I cannot 27 00:01:44,520 --> 00:01:46,720 Speaker 1: wait for you guys to hear it. But before that 28 00:01:47,040 --> 00:01:50,200 Speaker 1: a tear. Should we get into our weekly recommendations? Absolutely? 29 00:01:50,680 --> 00:01:51,480 Speaker 1: I have three. 30 00:01:52,840 --> 00:01:56,280 Speaker 3: Come out Gunflating today. Give them to us. So my 31 00:01:56,360 --> 00:02:03,600 Speaker 3: shopping recommendation is your collection again, I personally. 32 00:02:03,160 --> 00:02:04,560 Speaker 1: Think I bought all of it. 33 00:02:06,160 --> 00:02:09,720 Speaker 3: What are you most excited to receive? The three ribbed 34 00:02:09,760 --> 00:02:13,360 Speaker 3: teas and my flares? Because I will wear those to death, 35 00:02:14,240 --> 00:02:15,200 Speaker 3: especially it's a combo. 36 00:02:15,520 --> 00:02:19,280 Speaker 1: I literally love that you bought all that. I asked 37 00:02:19,280 --> 00:02:21,120 Speaker 1: a tea. She's like, oh my god, I'm obsessed with 38 00:02:21,160 --> 00:02:23,919 Speaker 1: the teas. I'm like, which color are you thinking? She's like, no, 39 00:02:24,000 --> 00:02:28,480 Speaker 1: all three? Are you sure? But also I love this 40 00:02:28,520 --> 00:02:31,200 Speaker 1: for you. I know, I'm so excited. We're literally going 41 00:02:31,240 --> 00:02:33,720 Speaker 1: to be matching all the time. I'm so excited. I 42 00:02:33,760 --> 00:02:34,400 Speaker 1: cannot wait. 43 00:02:34,560 --> 00:02:36,680 Speaker 3: Every day everyone's just going to be matching. Because the 44 00:02:36,680 --> 00:02:38,240 Speaker 3: whole office also got behind it. 45 00:02:38,440 --> 00:02:38,720 Speaker 2: I know. 46 00:02:39,320 --> 00:02:41,680 Speaker 1: Oh, you're so Sweeted. Yeah, I appreciate that, and I'm 47 00:02:41,800 --> 00:02:43,640 Speaker 1: so excited to see you in the collection. I'm so 48 00:02:43,639 --> 00:02:44,400 Speaker 1: excited to wear it. 49 00:02:44,520 --> 00:02:48,160 Speaker 3: My second recommendation is a movie. So it's called Elemental 50 00:02:48,240 --> 00:02:51,680 Speaker 3: and it's on Disney Plus and it's Pixars. It's not new, 51 00:02:51,960 --> 00:02:54,680 Speaker 3: but it's their most recent film, and it is one 52 00:02:54,720 --> 00:02:58,520 Speaker 3: of the most emotional, beautiful films I've watched. I was 53 00:02:58,639 --> 00:03:00,440 Speaker 3: boiling my eyes out at the end of it. But 54 00:03:00,840 --> 00:03:04,040 Speaker 3: I highly recommend. It's about like this girl that's fire 55 00:03:04,120 --> 00:03:06,160 Speaker 3: and this boy that's water and they fall in love. 56 00:03:06,680 --> 00:03:08,919 Speaker 1: So cute. 57 00:03:09,080 --> 00:03:11,400 Speaker 3: And then my third recommendation is a bit of a 58 00:03:11,440 --> 00:03:16,400 Speaker 3: self development one. It's boundary reset. I have started to 59 00:03:16,440 --> 00:03:18,359 Speaker 3: feel the stress of like the end of the year 60 00:03:18,560 --> 00:03:21,200 Speaker 3: and catching up with people, and I noticed my weekends 61 00:03:21,240 --> 00:03:24,160 Speaker 3: is starting to get really full, and I flagged it 62 00:03:24,160 --> 00:03:26,359 Speaker 3: with myself that I need to do a little check 63 00:03:26,400 --> 00:03:29,240 Speaker 3: in on my boundaries. So I would recommend everyone else 64 00:03:29,320 --> 00:03:31,760 Speaker 3: do that too, especially coming into the end of the year, 65 00:03:32,680 --> 00:03:35,000 Speaker 3: because I feel like that's when everyone just drops their boundaries. 66 00:03:35,040 --> 00:03:36,760 Speaker 3: They're like, well, I've got to see this person before 67 00:03:36,840 --> 00:03:39,760 Speaker 3: Christmas or the New Year or that sort of stuff. 68 00:03:40,080 --> 00:03:43,360 Speaker 1: I love that so much. So did you like sit 69 00:03:43,400 --> 00:03:45,560 Speaker 1: down and spend some time doing it or was it 70 00:03:45,640 --> 00:03:48,040 Speaker 1: just like kind of like something that you realize You're like, oh, 71 00:03:48,040 --> 00:03:49,000 Speaker 1: I've got to put this in. 72 00:03:49,280 --> 00:03:52,200 Speaker 3: It's something I realized I haven't finished it yet. And 73 00:03:52,240 --> 00:03:54,600 Speaker 3: it was when one of my friends messaged me asking 74 00:03:54,640 --> 00:03:56,960 Speaker 3: when I was free, and I was like, oh, like November. 75 00:03:59,160 --> 00:04:00,880 Speaker 3: And then I was like, I tried to keep my 76 00:04:00,920 --> 00:04:03,640 Speaker 3: sun days free, but every Sunday in October currently has 77 00:04:03,720 --> 00:04:05,160 Speaker 3: plans and that's got to change. 78 00:04:06,760 --> 00:04:09,360 Speaker 1: Yeah, what about you? What are your ranks? Well? I 79 00:04:09,440 --> 00:04:12,760 Speaker 1: also watched Elemental the other day because of you and 80 00:04:12,800 --> 00:04:15,640 Speaker 1: Cooper said that, and I watched it with IV and 81 00:04:15,680 --> 00:04:18,000 Speaker 1: it was so good. It's so good, isn't it. It's 82 00:04:18,080 --> 00:04:22,960 Speaker 1: really good and it's like a kid's movie, but so good. Yeah, 83 00:04:23,080 --> 00:04:26,599 Speaker 1: I so deep. I am a layers. I also watched 84 00:04:26,680 --> 00:04:28,640 Speaker 1: Luca on Oh that's. 85 00:04:28,480 --> 00:04:32,640 Speaker 3: Beautiful too, Luca me and Tim like I went to 86 00:04:32,640 --> 00:04:34,240 Speaker 3: better Me and Tim finished it together. 87 00:04:34,400 --> 00:04:40,440 Speaker 1: Oh we're like laughing. Yeah, I guess my My recommendation 88 00:04:40,800 --> 00:04:46,400 Speaker 1: is kind of similar. I did a full spring reset, 89 00:04:47,200 --> 00:04:50,440 Speaker 1: so you know, we're we've entered spring now, and I 90 00:04:50,600 --> 00:04:54,040 Speaker 1: just really felt like an urge to go through all 91 00:04:54,080 --> 00:04:57,920 Speaker 1: my things and like really get rid of what isn't 92 00:04:57,960 --> 00:05:00,920 Speaker 1: serving me. And of course I used our Spring reset ebook, 93 00:05:01,600 --> 00:05:03,880 Speaker 1: which I can link for you guys. We created like 94 00:05:03,960 --> 00:05:07,080 Speaker 1: a full free ebol for you that goes through like 95 00:05:07,200 --> 00:05:10,600 Speaker 1: everything you can spring clean, like obviously the classical things 96 00:05:10,680 --> 00:05:14,200 Speaker 1: like your wardrobe, but then we go into the things 97 00:05:14,240 --> 00:05:18,000 Speaker 1: like auditing your relationships and like all those different things. 98 00:05:18,040 --> 00:05:20,880 Speaker 1: So I did that and I have like slowly been 99 00:05:20,880 --> 00:05:23,640 Speaker 1: doing it over the last couple of weeks and it 100 00:05:23,680 --> 00:05:25,960 Speaker 1: has just felt really good. And my last thing was 101 00:05:26,040 --> 00:05:28,960 Speaker 1: my wardrobe and I did that and that just felt 102 00:05:29,120 --> 00:05:34,000 Speaker 1: so good. I felt like lighter, and I was even saying, 103 00:05:34,200 --> 00:05:36,120 Speaker 1: this is kind of going off on a tangent, but 104 00:05:37,080 --> 00:05:39,880 Speaker 1: it's really interesting because so much is happening at the moment. 105 00:05:39,960 --> 00:05:43,279 Speaker 1: Like my collection just launched. We just launched our Busy 106 00:05:43,320 --> 00:05:46,960 Speaker 1: Girl Shake Foot Naked Harvest, which is so exciting. We 107 00:05:47,040 --> 00:05:50,640 Speaker 1: just launched in terry white Cammart, and it's so crazy 108 00:05:50,720 --> 00:05:53,560 Speaker 1: that all these things are happening at the same time 109 00:05:53,560 --> 00:05:54,080 Speaker 1: as Spring. 110 00:05:55,040 --> 00:05:55,440 Speaker 4: Wow. 111 00:05:55,560 --> 00:05:59,160 Speaker 1: Yeah, like such a everything is coming into fruition that 112 00:05:59,320 --> 00:06:03,040 Speaker 1: was like planted at the start of the year. My 113 00:06:03,080 --> 00:06:08,000 Speaker 1: mouth is open and I did I did a lot 114 00:06:08,000 --> 00:06:11,240 Speaker 1: of journaling on that over the weekend and really kind 115 00:06:11,240 --> 00:06:14,200 Speaker 1: of looked like, looked at my life and just like 116 00:06:14,279 --> 00:06:18,080 Speaker 1: what was coming into fruition and also started to think 117 00:06:18,120 --> 00:06:20,200 Speaker 1: about what are the seeds I wanted to plant for 118 00:06:20,279 --> 00:06:24,000 Speaker 1: next year, which is crazy that was talking about twenty 119 00:06:24,000 --> 00:06:25,960 Speaker 1: twenty four, but not in like I've got to create 120 00:06:26,000 --> 00:06:30,560 Speaker 1: goals way, just in a I wits the vibe. Yeah. 121 00:06:30,680 --> 00:06:33,960 Speaker 1: And it's funny because I was talking at my LSKD event. 122 00:06:34,040 --> 00:06:38,960 Speaker 1: We did a really cool workshop with Illuminate Leadership and 123 00:06:39,040 --> 00:06:43,360 Speaker 1: we went through, you know, a whole bunch of exercises 124 00:06:43,440 --> 00:06:46,800 Speaker 1: which was so so good. And I was talking to 125 00:06:47,240 --> 00:06:49,560 Speaker 1: Beck at the event and she said, what are your 126 00:06:49,560 --> 00:06:52,840 Speaker 1: goals for next year? And I'm like, I don't have 127 00:06:52,920 --> 00:06:57,240 Speaker 1: any at the moment. But also it's such a great 128 00:06:57,360 --> 00:07:01,599 Speaker 1: time to just be reflecting, like what's happened this year, 129 00:07:01,720 --> 00:07:05,200 Speaker 1: what's currently happening, how are you feeling? Because I do 130 00:07:05,279 --> 00:07:09,039 Speaker 1: feel like when it does get really close to the 131 00:07:09,160 --> 00:07:12,000 Speaker 1: end of the year, sometimes you can be in quite 132 00:07:12,040 --> 00:07:15,040 Speaker 1: a bit of chaos from the holidays, from everything happening, 133 00:07:15,440 --> 00:07:19,720 Speaker 1: and it can be a bit cloudy always literally so 134 00:07:19,760 --> 00:07:23,080 Speaker 1: cloud insane. So that's what I have been like leaning into. 135 00:07:23,160 --> 00:07:25,800 Speaker 1: It's not really a recommendation, but I think it's a 136 00:07:25,800 --> 00:07:28,280 Speaker 1: good wreck, something I've been thinking about. I love it. 137 00:07:28,320 --> 00:07:29,480 Speaker 2: But should we get into the episode? 138 00:07:29,600 --> 00:07:43,720 Speaker 1: Yes, alrighty Gracie, welcome to the rn C potty. 139 00:07:44,000 --> 00:07:46,239 Speaker 2: Thank you so much for having me. I'm so excited 140 00:07:46,240 --> 00:07:46,680 Speaker 2: to be here. 141 00:07:46,920 --> 00:07:49,080 Speaker 1: I'm so excited you're an R and C listener, are you? 142 00:07:49,400 --> 00:07:50,960 Speaker 2: I am from the very beginning. 143 00:07:51,080 --> 00:07:53,160 Speaker 4: I have been following you for a very long time, 144 00:07:53,600 --> 00:07:55,640 Speaker 4: since I was in high school, since when you were 145 00:07:55,800 --> 00:07:57,760 Speaker 4: a lawyer. So to be here for me right now 146 00:07:57,880 --> 00:07:59,880 Speaker 4: is very like full circle moment. 147 00:08:00,040 --> 00:08:01,040 Speaker 2: It's pretty insane. 148 00:08:01,360 --> 00:08:03,280 Speaker 1: Oh my goodness. I'm so proud of you. 149 00:08:03,400 --> 00:08:04,160 Speaker 2: Yeah, thank you. 150 00:08:04,720 --> 00:08:06,720 Speaker 1: First of all, you're making me feel old when you 151 00:08:06,760 --> 00:08:11,600 Speaker 1: say you watched me in Ice Girl. Sorry, it's fine, 152 00:08:11,600 --> 00:08:14,160 Speaker 1: as fine as fine I am. Well, I would love 153 00:08:14,200 --> 00:08:17,240 Speaker 1: for you to just introduce yourself to RNC community and 154 00:08:17,280 --> 00:08:19,920 Speaker 1: to say who you are, what you do at LSKD, 155 00:08:20,160 --> 00:08:22,160 Speaker 1: and maybe even tell us a little bit about your 156 00:08:22,240 --> 00:08:23,480 Speaker 1: career path on getting here. 157 00:08:23,760 --> 00:08:24,400 Speaker 2: Yeah, of course. 158 00:08:24,760 --> 00:08:28,800 Speaker 4: So I am the social media coordinator at LSKD. I've 159 00:08:28,800 --> 00:08:32,200 Speaker 4: been there now for about five months and absolutely loving 160 00:08:32,480 --> 00:08:36,520 Speaker 4: every second. It's been such an amazing group of people 161 00:08:36,559 --> 00:08:39,480 Speaker 4: to work with, and honestly, I pinch myself every day 162 00:08:39,720 --> 00:08:42,360 Speaker 4: with the amazing opportunities and amazing people that I get. 163 00:08:42,200 --> 00:08:44,760 Speaker 1: To meet, like yourself, so sweet. 164 00:08:46,200 --> 00:08:49,360 Speaker 4: Pre In previous roles I have, I worked for a 165 00:08:49,400 --> 00:08:51,200 Speaker 4: gym and I got to be super hands on in 166 00:08:51,240 --> 00:08:53,800 Speaker 4: the whole business side of things, which really helped me 167 00:08:53,840 --> 00:08:57,320 Speaker 4: sort of narrow down exactly my passions and where I 168 00:08:57,320 --> 00:08:59,720 Speaker 4: wanted to lead, which led me to more of the 169 00:08:59,720 --> 00:09:03,880 Speaker 4: SO side. And obviously I love health and fitness, so 170 00:09:04,160 --> 00:09:07,640 Speaker 4: LSKD just really aligned with my values and that's where 171 00:09:07,640 --> 00:09:09,360 Speaker 4: I've ended up, which have been very fortunate. 172 00:09:10,040 --> 00:09:12,920 Speaker 1: How how bloody cool? It honestly just seems like the 173 00:09:13,000 --> 00:09:14,079 Speaker 1: coolest place to work. 174 00:09:14,280 --> 00:09:16,440 Speaker 4: Honestly, all my friends are just like, you get to 175 00:09:16,440 --> 00:09:21,040 Speaker 4: do what that's your job, And I'm like, yeah. 176 00:09:20,040 --> 00:09:24,000 Speaker 1: Social media is a really fun like career path. I'll 177 00:09:24,080 --> 00:09:27,240 Speaker 1: have to say, Yeah, it's interesting, it's wild. 178 00:09:27,320 --> 00:09:30,360 Speaker 2: It's like every day is so different, and I love it. 179 00:09:30,480 --> 00:09:33,240 Speaker 1: We wouldn't have it any other way exactly. I would 180 00:09:33,240 --> 00:09:37,040 Speaker 1: love to know what is your favorite LSKD value and why. 181 00:09:37,559 --> 00:09:41,800 Speaker 4: So my favorite value is move fast, breakshit. It's the 182 00:09:41,840 --> 00:09:43,880 Speaker 4: one that in the marketing and content team that we 183 00:09:44,080 --> 00:09:47,920 Speaker 4: use on the daily. So it's just one that straight 184 00:09:47,920 --> 00:09:50,640 Speaker 4: away I went, okay, wow, I really understand what this 185 00:09:50,800 --> 00:09:55,480 Speaker 4: value is. We are constantly jumping on new ideas. Day 186 00:09:55,520 --> 00:09:58,720 Speaker 4: of we have to produce things. We're posting ideas that 187 00:09:58,720 --> 00:10:02,400 Speaker 4: have been created literally that morning. So we are constantly 188 00:10:02,440 --> 00:10:05,360 Speaker 4: moving fast and we're always trying to yeah, sort of 189 00:10:05,360 --> 00:10:06,120 Speaker 4: better ourselves. 190 00:10:07,160 --> 00:10:08,920 Speaker 1: It's my favorite value too. 191 00:10:09,120 --> 00:10:09,800 Speaker 2: It's a good one. 192 00:10:10,080 --> 00:10:14,360 Speaker 1: It's good because again it just pushes back on the 193 00:10:14,520 --> 00:10:19,040 Speaker 1: usual business mentality, which is like plan, plan, plan, test 194 00:10:19,080 --> 00:10:22,000 Speaker 1: and try things, wait until they're perfect and then put 195 00:10:22,000 --> 00:10:25,760 Speaker 1: them out. And I think to be a brand that 196 00:10:25,920 --> 00:10:29,680 Speaker 1: actually has the recognition that LSKD does, you need to 197 00:10:29,720 --> 00:10:33,439 Speaker 1: be moving fast and breaking shit because yeah, gone of 198 00:10:33,480 --> 00:10:36,600 Speaker 1: the days where everything has to be polished. 199 00:10:36,320 --> 00:10:37,200 Speaker 2: If that makes sense. 200 00:10:37,240 --> 00:10:40,440 Speaker 4: So definitely it's my favorite value to actually, yeah, yeah, 201 00:10:40,760 --> 00:10:41,680 Speaker 4: it's a good one. 202 00:10:42,000 --> 00:10:45,240 Speaker 1: So let's chat marketing content. Let's get straight into it. 203 00:10:46,120 --> 00:10:48,880 Speaker 1: I've got honestly, I just like love to know these things. 204 00:10:49,280 --> 00:10:52,240 Speaker 1: But what makes the best content? What's the vibe? 205 00:10:52,600 --> 00:10:54,840 Speaker 4: So what we find really works the best for our 206 00:10:54,880 --> 00:10:59,200 Speaker 4: community is just really like authentic content. We love to 207 00:10:59,200 --> 00:11:02,959 Speaker 4: see real people moving, being active, and just really living 208 00:11:02,960 --> 00:11:05,839 Speaker 4: out that value and our mission of being one percent 209 00:11:05,920 --> 00:11:06,960 Speaker 4: better every single day. 210 00:11:07,160 --> 00:11:10,360 Speaker 1: We find that with utilizing athletes and. 211 00:11:10,280 --> 00:11:13,319 Speaker 4: Our community members and that is normally what brings us 212 00:11:13,400 --> 00:11:14,120 Speaker 4: the best content. 213 00:11:14,600 --> 00:11:20,320 Speaker 1: I love that so authentic. And what kind of is 214 00:11:20,360 --> 00:11:25,760 Speaker 1: your inspiration and creativity for marketing campaigns or content? Is 215 00:11:25,800 --> 00:11:28,240 Speaker 1: there like a certain process you do? Do you like 216 00:11:28,360 --> 00:11:31,640 Speaker 1: go to pinterest? Like what's the process for you? 217 00:11:31,960 --> 00:11:32,280 Speaker 2: Yeah? 218 00:11:32,320 --> 00:11:35,400 Speaker 4: So every single morning at LSKD, we have a digital 219 00:11:35,440 --> 00:11:36,079 Speaker 4: marketing whip. 220 00:11:36,480 --> 00:11:37,959 Speaker 2: We have a lot of the. 221 00:11:37,920 --> 00:11:41,520 Speaker 4: Different team, a lot of different members from different sort 222 00:11:41,559 --> 00:11:44,600 Speaker 4: of areas of work. So will have the design team, 223 00:11:44,720 --> 00:11:47,800 Speaker 4: product buyers, obviously, the whole marketing team. 224 00:11:48,120 --> 00:11:49,520 Speaker 2: Sort of everybody. 225 00:11:49,040 --> 00:11:52,040 Speaker 4: Gets to have a really good input into ideas for 226 00:11:52,120 --> 00:11:54,880 Speaker 4: future campaigns and things that are coming up, which is 227 00:11:55,520 --> 00:11:57,960 Speaker 4: amazing because it's not just a small team of people 228 00:11:58,160 --> 00:12:01,600 Speaker 4: creating one idea. We're getting ideas from people from all 229 00:12:01,640 --> 00:12:04,480 Speaker 4: different areas and I think that's what creates such great 230 00:12:04,880 --> 00:12:07,600 Speaker 4: fun content is when it's not just the same two 231 00:12:07,679 --> 00:12:08,640 Speaker 4: or three people. 232 00:12:08,360 --> 00:12:09,439 Speaker 2: Bringing it up every time. 233 00:12:09,600 --> 00:12:12,480 Speaker 4: So we love just we sit in a room it's 234 00:12:12,480 --> 00:12:16,440 Speaker 4: always loud, it's noisy, people are laughing, and it's where 235 00:12:16,480 --> 00:12:18,800 Speaker 4: our best ideas come from, and that's probably where all 236 00:12:18,800 --> 00:12:22,400 Speaker 4: a lot of our creativity sort of bubbles and gets created. 237 00:12:22,800 --> 00:12:25,480 Speaker 1: I love that so much. And it's funny because we 238 00:12:25,559 --> 00:12:28,960 Speaker 1: do like a weekly marketing meeting just like the whole 239 00:12:29,040 --> 00:12:33,520 Speaker 1: upstairs team, and very much the same of before a 240 00:12:33,600 --> 00:12:38,280 Speaker 1: campaign is fully like planned out. It's more of a guys, 241 00:12:38,440 --> 00:12:40,720 Speaker 1: this is kind of like my vision with this product 242 00:12:40,800 --> 00:12:45,360 Speaker 1: or campaign, what's what some thoughts, feelings, ideas, and we 243 00:12:45,440 --> 00:12:48,400 Speaker 1: all just like spitball and we were actually doing it 244 00:12:48,480 --> 00:12:51,160 Speaker 1: in the meeting this morning before you got here, and 245 00:12:51,200 --> 00:12:54,560 Speaker 1: we've come up with the best campaign ideas and like 246 00:12:55,080 --> 00:12:57,600 Speaker 1: so and so much fun and it really took kind 247 00:12:57,640 --> 00:13:00,720 Speaker 1: of everyone like bouncing off each other. And that's something 248 00:13:01,400 --> 00:13:04,640 Speaker 1: like we haven't always been this a team of this size. 249 00:13:04,800 --> 00:13:08,719 Speaker 1: But something I really recognized is I love getting the 250 00:13:08,840 --> 00:13:12,959 Speaker 1: whole team together to brainstorm because obviously you have certain 251 00:13:13,360 --> 00:13:17,400 Speaker 1: people in certain roles for certain reasons. But I absolutely 252 00:13:17,520 --> 00:13:21,680 Speaker 1: love like, you know, our our you know, our graphic 253 00:13:21,720 --> 00:13:24,079 Speaker 1: designer can come up with really cool like social media 254 00:13:24,080 --> 00:13:26,920 Speaker 1: idea or like you know, vice versa in and getting 255 00:13:26,960 --> 00:13:30,480 Speaker 1: everyone involved because we're all just you know, we're actually 256 00:13:30,559 --> 00:13:34,080 Speaker 1: all creative people. It just it takes the right environment. 257 00:13:34,160 --> 00:13:36,040 Speaker 1: So I love that you said that because that's honestly 258 00:13:36,040 --> 00:13:36,800 Speaker 1: how we do it too. 259 00:13:37,080 --> 00:13:37,520 Speaker 2: I love that. 260 00:13:37,559 --> 00:13:39,800 Speaker 4: I feel like that's why we have aligned so well 261 00:13:39,840 --> 00:13:41,880 Speaker 4: with you as well, because I feel like we work 262 00:13:41,960 --> 00:13:43,080 Speaker 4: really similar and I love that. 263 00:13:43,440 --> 00:13:46,679 Speaker 1: Yeah, I know, I'm I'm always I'm so obsessed with 264 00:13:46,760 --> 00:13:49,640 Speaker 1: how you guys run your team and culture, Like I'm 265 00:13:49,640 --> 00:13:53,200 Speaker 1: always picking Jason's right about it because you can just 266 00:13:53,320 --> 00:13:56,079 Speaker 1: you can see that in the team. I would love 267 00:13:56,160 --> 00:14:00,000 Speaker 1: to know because it is it's in the social media world, 268 00:14:00,200 --> 00:14:03,520 Speaker 1: in the content world, it's hard to constantly up level 269 00:14:03,880 --> 00:14:06,880 Speaker 1: and you guys always do what's some things that you 270 00:14:06,960 --> 00:14:10,360 Speaker 1: do to like consistently up level and content and social media. 271 00:14:10,520 --> 00:14:12,200 Speaker 4: Yeah, So one of the things that LSKD is that 272 00:14:12,240 --> 00:14:15,320 Speaker 4: we read a lot of books and we get audible subscription, 273 00:14:15,400 --> 00:14:16,120 Speaker 4: which is awesome. 274 00:14:16,200 --> 00:14:18,679 Speaker 2: And one of the books that we listen to is. 275 00:14:18,400 --> 00:14:21,240 Speaker 4: Called Radical Canada, and it's all about knowing how to 276 00:14:21,240 --> 00:14:24,240 Speaker 4: give feedback and how to have those really hard conversations 277 00:14:24,280 --> 00:14:27,120 Speaker 4: but also really positive conversations as well. 278 00:14:27,440 --> 00:14:29,160 Speaker 2: And so when it comes to trying. 279 00:14:28,920 --> 00:14:32,200 Speaker 4: To level up, we really build off each other's feedback. 280 00:14:32,560 --> 00:14:34,880 Speaker 4: And so it's about learning how to give that good 281 00:14:34,880 --> 00:14:36,280 Speaker 4: feedback whether it's good or bad. 282 00:14:36,680 --> 00:14:38,400 Speaker 2: So that's that's how we level up. 283 00:14:38,440 --> 00:14:41,840 Speaker 4: We are constantly sort of auditing what we're doing and 284 00:14:42,080 --> 00:14:44,160 Speaker 4: going awesome, that worked well, but what are we going 285 00:14:44,240 --> 00:14:45,920 Speaker 4: to do next time to be better and to be 286 00:14:45,960 --> 00:14:46,840 Speaker 4: that one percent better? 287 00:14:47,080 --> 00:14:50,360 Speaker 1: So, oh my god, I love that. I honestly wasn't 288 00:14:50,400 --> 00:14:53,720 Speaker 1: expecting that answer from you. That's incredible, and I'll put 289 00:14:53,720 --> 00:14:54,480 Speaker 1: that book in the list. 290 00:14:54,560 --> 00:14:55,920 Speaker 2: Yeah. Yeah, it's a really good one. 291 00:14:56,120 --> 00:14:58,680 Speaker 1: And that's and it's so true, like that's actually the 292 00:14:58,680 --> 00:15:00,960 Speaker 1: only way you can level up is like if you 293 00:15:01,120 --> 00:15:06,560 Speaker 1: are getting that external and outside feedback, so you know where. 294 00:15:06,360 --> 00:15:07,760 Speaker 2: To level up one hundred percent. 295 00:15:07,800 --> 00:15:11,520 Speaker 4: And it's awesome to get that feedback from different departments because, 296 00:15:11,760 --> 00:15:15,360 Speaker 4: as you said, like product team or the graphic designers. 297 00:15:14,920 --> 00:15:16,280 Speaker 2: Will have different feedback for us. 298 00:15:16,400 --> 00:15:18,520 Speaker 4: So yeah, we really try and take that on board 299 00:15:18,560 --> 00:15:21,640 Speaker 4: from everybody and we learn how to make those conversations 300 00:15:21,680 --> 00:15:22,880 Speaker 4: positive ones, which is good. 301 00:15:23,160 --> 00:15:26,680 Speaker 1: I love that so much. I was actually wondering what 302 00:15:26,720 --> 00:15:30,360 Speaker 1: do you find does better on social media? Is it 303 00:15:30,400 --> 00:15:34,640 Speaker 1: more of that like highly produced, polished content or is 304 00:15:34,680 --> 00:15:37,880 Speaker 1: it more of like that raw, unedited content. 305 00:15:38,320 --> 00:15:40,960 Speaker 4: Yeah, of course, So what I love and I think 306 00:15:40,960 --> 00:15:44,080 Speaker 4: that trans translates really well on our Instagram is a 307 00:15:44,080 --> 00:15:47,040 Speaker 4: lot of our UGC content we love, as I said before, 308 00:15:47,080 --> 00:15:51,200 Speaker 4: like we love seeing real people wearing our clothing, chasing 309 00:15:51,200 --> 00:15:53,840 Speaker 4: the vibe, getting out there and getting into it. So 310 00:15:53,920 --> 00:15:57,680 Speaker 4: I think that really translates well in content because people 311 00:15:57,680 --> 00:16:02,200 Speaker 4: can see themselves being that person and we love as 312 00:16:02,240 --> 00:16:04,920 Speaker 4: I said, like, we would prefer to put athletes and 313 00:16:05,720 --> 00:16:09,359 Speaker 4: real Yeah, And I think that UGUALC just gives everybody 314 00:16:09,720 --> 00:16:12,080 Speaker 4: a chance to be to be a part of the brand. 315 00:16:12,160 --> 00:16:13,720 Speaker 2: And I still on the tagged on. 316 00:16:13,720 --> 00:16:15,880 Speaker 4: Instagram and I will search and I will message people 317 00:16:15,920 --> 00:16:17,960 Speaker 4: and I'll be like, hey, can I repost this? And 318 00:16:18,000 --> 00:16:20,920 Speaker 4: they absolutely freak out because they're like I'm getting reposted 319 00:16:20,920 --> 00:16:23,760 Speaker 4: by LSKD or we use their content for ads and 320 00:16:23,800 --> 00:16:26,560 Speaker 4: we start building those relationships, which is really cool. 321 00:16:26,800 --> 00:16:30,360 Speaker 1: That's incredible. Well, that's even like I one hundred percent agree, 322 00:16:30,560 --> 00:16:33,400 Speaker 1: and that's even like when we were talking about the 323 00:16:33,440 --> 00:16:37,760 Speaker 1: campaign from my collection, and it's really interesting because we 324 00:16:37,880 --> 00:16:41,440 Speaker 1: did something really different to the last campaign. You know, 325 00:16:41,520 --> 00:16:45,000 Speaker 1: the last collection. We went to a photo shoot house 326 00:16:45,160 --> 00:16:48,760 Speaker 1: and we had you know, models and the whole team 327 00:16:48,880 --> 00:16:50,960 Speaker 1: was there and it was like it was a huge stay, 328 00:16:51,000 --> 00:16:56,200 Speaker 1: and it was like highly produced, highly edited, obviously authentic 329 00:16:56,440 --> 00:16:59,640 Speaker 1: because you know it was me, but yeah, that like 330 00:16:59,680 --> 00:17:02,240 Speaker 1: that was the vibe and that was incredible. But I 331 00:17:02,280 --> 00:17:05,720 Speaker 1: remember talking to the content team and just saying, hey, 332 00:17:05,760 --> 00:17:08,080 Speaker 1: I kind of want to do something different this year, 333 00:17:08,280 --> 00:17:10,640 Speaker 1: and what just feels really good for me? Like personally, 334 00:17:10,680 --> 00:17:14,400 Speaker 1: what I watch on social media is like street styling 335 00:17:14,520 --> 00:17:19,080 Speaker 1: videos literally just someone getting ready, Like again that authentic 336 00:17:19,160 --> 00:17:22,880 Speaker 1: where I can see myself in that person or that content, 337 00:17:23,320 --> 00:17:25,399 Speaker 1: And so I remember kind of pitching that to the 338 00:17:25,440 --> 00:17:28,360 Speaker 1: content team, being like, this is so random, but like 339 00:17:28,600 --> 00:17:30,440 Speaker 1: I kind of just want to go. I don't want 340 00:17:30,480 --> 00:17:32,040 Speaker 1: to be at a house. I want to be like 341 00:17:32,119 --> 00:17:35,719 Speaker 1: in a city or different locations, and I almost just 342 00:17:35,800 --> 00:17:38,040 Speaker 1: want you guys to like kind of look like you're 343 00:17:38,080 --> 00:17:41,320 Speaker 1: papping me and like just see me in the daily 344 00:17:41,480 --> 00:17:44,880 Speaker 1: task of like walking the streets like what I would 345 00:17:44,960 --> 00:17:48,199 Speaker 1: be doing anyway. And I remember kind of being like 346 00:17:48,240 --> 00:17:51,200 Speaker 1: to Ellie, is this a mistake? Like should like am 347 00:17:51,200 --> 00:17:53,240 Speaker 1: I not going to get the content you know that 348 00:17:53,359 --> 00:17:55,600 Speaker 1: does well? Or like is this kind of really rogue? 349 00:17:55,640 --> 00:17:57,240 Speaker 1: But I just remember being like, no, this is the 350 00:17:57,280 --> 00:17:59,879 Speaker 1: content I watch on social media, So this is the 351 00:18:00,359 --> 00:18:02,160 Speaker 1: I want to do, and oh my god, it turned 352 00:18:02,200 --> 00:18:02,840 Speaker 1: out incredible. 353 00:18:03,119 --> 00:18:05,280 Speaker 2: What I think is amazing and that what most. 354 00:18:05,119 --> 00:18:07,919 Speaker 4: People may not realize is that all of video content 355 00:18:08,040 --> 00:18:10,719 Speaker 4: was pretty much filmed on an iPhone. Yes, And I 356 00:18:10,800 --> 00:18:12,919 Speaker 4: love that because I think it shows that, you know, 357 00:18:12,920 --> 00:18:15,560 Speaker 4: we're not here trying to edit, we're not trying to overexpose. 358 00:18:15,600 --> 00:18:19,040 Speaker 2: Like it's literally real content. Yeah, and it's anyone could 359 00:18:19,040 --> 00:18:19,399 Speaker 2: film it. 360 00:18:19,520 --> 00:18:21,320 Speaker 1: Yeah, literally an iPhone obviously. 361 00:18:21,520 --> 00:18:23,040 Speaker 2: Well, Dan is really good. 362 00:18:23,119 --> 00:18:27,040 Speaker 1: Now, it's really good. I'm having flashbacks to like walking 363 00:18:27,400 --> 00:18:30,200 Speaker 1: and he's like, I'm walking quite fast because we're doing 364 00:18:30,240 --> 00:18:32,880 Speaker 1: like certain like walking shots and he oh my god, 365 00:18:32,960 --> 00:18:36,560 Speaker 1: he just like tracked me so well, the camera's not shaking. 366 00:18:36,640 --> 00:18:38,800 Speaker 2: It's just an iPhone. We're stopping traffic. 367 00:18:39,119 --> 00:18:44,119 Speaker 1: Yeah, like walking the street. Oh my god, guys, funny story. 368 00:18:44,200 --> 00:18:47,879 Speaker 1: I'm just gonna tell them funny story. So we literally, 369 00:18:48,200 --> 00:18:50,840 Speaker 1: you guys did send me the locations, but let's be honest. 370 00:18:50,840 --> 00:18:52,439 Speaker 1: I didn't like fully look at him. I was just like, 371 00:18:52,480 --> 00:18:54,680 Speaker 1: I trust you. Is amazing. We're shooting in the city. 372 00:18:55,760 --> 00:18:59,120 Speaker 1: I think like the first or second location. We literally 373 00:18:59,480 --> 00:19:03,760 Speaker 1: rocked up at the law courts where I used to 374 00:19:03,840 --> 00:19:06,840 Speaker 1: work as like when I worked in family law, and 375 00:19:06,920 --> 00:19:10,520 Speaker 1: I was like so embarrassed, but I was just like, 376 00:19:11,080 --> 00:19:14,080 Speaker 1: oh my god, we're not We're literally not shooting here. 377 00:19:14,119 --> 00:19:16,359 Speaker 1: And we shot there was for so long, so longly 378 00:19:16,359 --> 00:19:18,800 Speaker 1: half the date and no joke. I saw the lawyer 379 00:19:18,880 --> 00:19:20,200 Speaker 1: I used to work for. 380 00:19:21,119 --> 00:19:23,240 Speaker 2: Now, that is a full circle moment, I know. 381 00:19:23,480 --> 00:19:25,000 Speaker 1: And she saw me and she's like, oh my god, 382 00:19:25,080 --> 00:19:28,240 Speaker 1: you look amazing. I'm running late for court. This case 383 00:19:28,320 --> 00:19:30,879 Speaker 1: is atrocious. I'll chat to you later. And I just thought, 384 00:19:31,359 --> 00:19:35,159 Speaker 1: what are the actual chances? But what a full circle moment. 385 00:19:35,560 --> 00:19:37,680 Speaker 1: I can't believe that. That was pretty funny. It was 386 00:19:37,720 --> 00:19:39,680 Speaker 1: pretty funny. And it was like one of our first 387 00:19:39,680 --> 00:19:42,600 Speaker 1: locations too, so I was all like a bit nervous, 388 00:19:42,920 --> 00:19:46,520 Speaker 1: nerves were in but I wasn't as loosened up. But yeah, 389 00:19:46,600 --> 00:19:48,040 Speaker 1: it was funny and I thought, this is what you 390 00:19:48,040 --> 00:19:51,240 Speaker 1: want in Georgia, and of course, of course that happened. 391 00:19:53,720 --> 00:19:57,159 Speaker 1: Also tell me, you know, do you have any to 392 00:19:57,280 --> 00:20:00,119 Speaker 1: finish us off before yet fully into my collection? But 393 00:20:00,520 --> 00:20:03,760 Speaker 1: do you have any tips for content creators to I 394 00:20:03,840 --> 00:20:07,520 Speaker 1: guess stand out on social media? Obviously now it's so saturated, 395 00:20:07,680 --> 00:20:10,760 Speaker 1: it's it's hard. It's definitely not like when I grew 396 00:20:10,800 --> 00:20:13,560 Speaker 1: back in the day. But what's your sort of tips 397 00:20:13,560 --> 00:20:15,000 Speaker 1: for content creators. 398 00:20:15,440 --> 00:20:17,400 Speaker 4: Yeah, I think a lot of people are out there 399 00:20:17,600 --> 00:20:21,520 Speaker 4: sort of playing the copycat game, and yes, we'd love 400 00:20:21,560 --> 00:20:23,399 Speaker 4: to grab inspiration from other people. 401 00:20:23,440 --> 00:20:25,360 Speaker 2: But I think if you can go out there and be. 402 00:20:25,400 --> 00:20:29,160 Speaker 4: Authentically you, I think you'll really stand out because it's 403 00:20:29,160 --> 00:20:31,119 Speaker 4: a bit of a world of copycats right now. So 404 00:20:31,359 --> 00:20:33,920 Speaker 4: it's that real. It's that new content that's coming through. 405 00:20:33,960 --> 00:20:36,119 Speaker 4: And you don't need to have a crazy setup. You 406 00:20:36,119 --> 00:20:40,919 Speaker 4: don't need an amazing camera or like a videographer with you. 407 00:20:41,000 --> 00:20:44,800 Speaker 4: As we said, like this collection looks insane, and all 408 00:20:44,840 --> 00:20:48,520 Speaker 4: the content, like video content, it was done on an iPhone, 409 00:20:48,560 --> 00:20:53,639 Speaker 4: Like don't let things like buying equipment and those Yeah, 410 00:20:53,720 --> 00:20:56,040 Speaker 4: those expenses sort of get in your way. Like, yeah, 411 00:20:56,080 --> 00:20:57,719 Speaker 4: you can do it with your iPhone and you can 412 00:20:57,760 --> 00:20:59,760 Speaker 4: do it really well and at a brand level, which 413 00:20:59,760 --> 00:21:00,600 Speaker 4: I think it's really. 414 00:21:00,400 --> 00:21:01,000 Speaker 2: Cool, I know. 415 00:21:01,119 --> 00:21:04,280 Speaker 1: And the fact that it was a like you know, 416 00:21:04,359 --> 00:21:06,560 Speaker 1: this is a huge this is a huge moment for 417 00:21:06,640 --> 00:21:08,800 Speaker 1: me and a huge moment fails Katie, And this is 418 00:21:08,880 --> 00:21:11,760 Speaker 1: like a huge campaign and we literally just went to 419 00:21:11,800 --> 00:21:14,720 Speaker 1: the city and shot all this content. Obviously we got 420 00:21:14,720 --> 00:21:18,520 Speaker 1: some amazing professional photos, which is incredible. It was amazing, 421 00:21:18,640 --> 00:21:21,280 Speaker 1: but also yeah, just iPhone content and I'm just like 422 00:21:21,359 --> 00:21:23,280 Speaker 1: walking around the streets and it was just like, oh, 423 00:21:23,320 --> 00:21:25,359 Speaker 1: this feels really good. This is like how I would 424 00:21:25,359 --> 00:21:27,720 Speaker 1: wear the collection, and it just turned out so. 425 00:21:27,720 --> 00:21:31,000 Speaker 2: Good one and even sort of to jump into the collection, 426 00:21:31,160 --> 00:21:34,160 Speaker 2: like when we were styling, we had Georgia had done 427 00:21:34,160 --> 00:21:35,119 Speaker 2: an amazing. 428 00:21:34,800 --> 00:21:36,600 Speaker 1: Job at setting up all the outfits. 429 00:21:36,640 --> 00:21:38,760 Speaker 4: But Georgie and I had lots of conversations and I 430 00:21:38,800 --> 00:21:40,160 Speaker 4: was like, She's like, what bag should I wear? 431 00:21:40,200 --> 00:21:41,800 Speaker 1: And I was like, well, what would you wear? Like, yeah, 432 00:21:41,960 --> 00:21:42,480 Speaker 1: let's make. 433 00:21:42,400 --> 00:21:45,400 Speaker 2: This super authentic and let's make this like a real 434 00:21:45,520 --> 00:21:46,439 Speaker 2: day in your life. 435 00:21:46,760 --> 00:21:49,800 Speaker 1: Yeah, because you know they ls Katy has an amazing 436 00:21:49,800 --> 00:21:52,240 Speaker 1: style of Georgia and she had she wasn't there, she 437 00:21:52,280 --> 00:21:55,400 Speaker 1: was in Europe. Yeah, luckys, and you know, we had 438 00:21:55,400 --> 00:21:57,840 Speaker 1: a styling sheet and everything, but then certain things I 439 00:21:57,880 --> 00:21:59,479 Speaker 1: was like, oh, these shoes are just too big, Like 440 00:21:59,760 --> 00:22:01,560 Speaker 1: do you care if I wear my own shoes? And 441 00:22:01,600 --> 00:22:04,080 Speaker 1: Gracey was like, no, like wear exactly what you would 442 00:22:04,119 --> 00:22:06,560 Speaker 1: wear because this is your collection, and that was so nice. 443 00:22:06,600 --> 00:22:08,560 Speaker 1: I was like, oh my god, I needed that like 444 00:22:08,880 --> 00:22:11,879 Speaker 1: mission because I was like, yeah, of course I would 445 00:22:12,040 --> 00:22:15,560 Speaker 1: be able to wear shoes, but that yeah, it's so true, 446 00:22:15,560 --> 00:22:17,639 Speaker 1: and we we then did it. It's like even the 447 00:22:17,680 --> 00:22:20,360 Speaker 1: first day, Mitch was like, make sure you're like your 448 00:22:20,400 --> 00:22:22,320 Speaker 1: hairstyle is you're able to wear a. 449 00:22:22,280 --> 00:22:24,800 Speaker 2: Cap, Like, make sure you can wear a hat. Georgie 450 00:22:24,920 --> 00:22:29,680 Speaker 2: Rock's in with their most amazing like almost permed curls. 451 00:22:30,240 --> 00:22:33,520 Speaker 1: It was full perm and I was like, hey, guys, 452 00:22:34,520 --> 00:22:37,560 Speaker 1: and Gracey and Michell was looking at me like like, okay, 453 00:22:37,600 --> 00:22:39,520 Speaker 1: so the hats are out of you. Yeah, do that 454 00:22:39,600 --> 00:22:41,920 Speaker 1: have fun? And I was like, I was like to match. 455 00:22:41,960 --> 00:22:43,719 Speaker 1: I could tell away his face and I was like, 456 00:22:44,560 --> 00:22:47,200 Speaker 1: trust me, I will have chill hair tomorrow and we 457 00:22:47,240 --> 00:22:49,159 Speaker 1: can do the hats tomorrow. Just trust me on this. 458 00:22:49,280 --> 00:22:51,119 Speaker 1: And I said to him, I was like, you know, 459 00:22:51,200 --> 00:22:53,960 Speaker 1: I've done a collection with you guys before I wear 460 00:22:54,000 --> 00:22:57,200 Speaker 1: these clothes. You know, I wear you know, neutrals and 461 00:22:57,760 --> 00:23:00,480 Speaker 1: leisure wear and all that all the time. I wanted 462 00:23:00,480 --> 00:23:02,359 Speaker 1: to do something that was like a little bit like 463 00:23:02,359 --> 00:23:04,880 Speaker 1: you'd have to double take and be like is that Georgie. Yeah, 464 00:23:05,200 --> 00:23:06,959 Speaker 1: I think we accomplished that. 465 00:23:07,160 --> 00:23:07,639 Speaker 2: I think so. 466 00:23:07,840 --> 00:23:10,159 Speaker 4: It was probably some of my favorite shots of the day. 467 00:23:10,280 --> 00:23:12,159 Speaker 4: Was with your hair and then we put it up 468 00:23:12,200 --> 00:23:13,920 Speaker 4: and it just looked incredible. 469 00:23:13,560 --> 00:23:16,560 Speaker 1: Such a vibe, such a vibe. Well, let's just go 470 00:23:16,640 --> 00:23:19,480 Speaker 1: straight into the campaign. So what kind of word the 471 00:23:19,600 --> 00:23:23,440 Speaker 1: deciding factors? Obviously, I know I've gone into me pitching 472 00:23:23,480 --> 00:23:25,920 Speaker 1: to you guys about I want it to be very 473 00:23:25,920 --> 00:23:28,240 Speaker 1: different how we did the last collection, and I wanted 474 00:23:28,560 --> 00:23:31,359 Speaker 1: it to feel very me. But then what were the 475 00:23:31,440 --> 00:23:35,320 Speaker 1: discussions like with the team internally on like the vibe 476 00:23:35,359 --> 00:23:36,040 Speaker 1: of the campaign? 477 00:23:36,359 --> 00:23:39,040 Speaker 4: Yeah, of course it was obviously something really different than 478 00:23:39,040 --> 00:23:41,040 Speaker 4: what we've done before, and different to. 479 00:23:41,080 --> 00:23:41,960 Speaker 1: What you guys usually do. 480 00:23:42,040 --> 00:23:44,880 Speaker 4: Hey, yeah, because usually we try to focus more on 481 00:23:44,920 --> 00:23:48,120 Speaker 4: that functional fitness. But I think what's so incredible about 482 00:23:48,520 --> 00:23:52,040 Speaker 4: collaborations is that we're bringing out through different styles together. 483 00:23:52,080 --> 00:23:55,560 Speaker 4: And Georgia and Mitch just did such a fantastic job 484 00:23:55,600 --> 00:23:59,119 Speaker 4: on bringing your vision and then our vision together to 485 00:23:59,200 --> 00:24:03,159 Speaker 4: really create a campaign that really represented both of our brands. 486 00:24:03,160 --> 00:24:04,720 Speaker 2: And I think that was done amazing. 487 00:24:04,840 --> 00:24:07,720 Speaker 1: M Yeah, one hundred percent. I love Oh well, first 488 00:24:07,760 --> 00:24:10,199 Speaker 1: of all, I love how easy you guys are to 489 00:24:10,240 --> 00:24:12,439 Speaker 1: work with, Like I, you know, say I'm vibing this 490 00:24:12,520 --> 00:24:14,760 Speaker 1: and you're like cool, let's yeah, make let's do it. 491 00:24:14,840 --> 00:24:18,200 Speaker 1: Let's do that move fast breakshit. Literally, I'm like, oh, okay, 492 00:24:19,760 --> 00:24:22,719 Speaker 1: it's incredible. Well, tell us a little bit about like 493 00:24:22,840 --> 00:24:25,760 Speaker 1: what is actual the preparation to go into the shoot, 494 00:24:25,800 --> 00:24:29,199 Speaker 1: because on my end, obviously we have that conversation, we 495 00:24:29,320 --> 00:24:32,879 Speaker 1: had zooms, what's happening on your side of things to 496 00:24:33,000 --> 00:24:35,480 Speaker 1: actually prepare for a two day shoot. 497 00:24:35,760 --> 00:24:38,159 Speaker 4: Yeah, so I can say it was a pretty crazy 498 00:24:38,160 --> 00:24:38,879 Speaker 4: couple of days. 499 00:24:38,960 --> 00:24:40,679 Speaker 2: As we said, Georgia, who does. 500 00:24:40,520 --> 00:24:44,280 Speaker 4: All the campaigning usually was in Europe, and so my 501 00:24:44,800 --> 00:24:49,639 Speaker 4: beautiful assistant Robin helped me sort of bring it all together. 502 00:24:50,040 --> 00:24:51,719 Speaker 4: So we had to get all of the garments out 503 00:24:51,760 --> 00:24:54,880 Speaker 4: of the boxes, we were steaming, we were prepping outfits, 504 00:24:55,000 --> 00:24:56,879 Speaker 4: we were putting things on the racks, we had to 505 00:24:56,920 --> 00:25:00,240 Speaker 4: pack the van. There was I think like the twenty 506 00:25:00,280 --> 00:25:02,840 Speaker 4: four hours beforehand was pretty crazy for us. It was 507 00:25:03,200 --> 00:25:05,640 Speaker 4: double checking we had the right shoes and their right 508 00:25:05,720 --> 00:25:07,760 Speaker 4: accessories and make sure we had socks. 509 00:25:07,840 --> 00:25:10,200 Speaker 2: And there was a lot of lists and a lot 510 00:25:10,200 --> 00:25:11,480 Speaker 2: of checking boxes. 511 00:25:11,600 --> 00:25:13,800 Speaker 1: Yeah, you guys had an amazing run sheet though that 512 00:25:13,920 --> 00:25:17,400 Speaker 1: had like this shot, this outfit, this is the vibe. 513 00:25:17,840 --> 00:25:20,399 Speaker 4: Yeah, so I think what works in our team and 514 00:25:20,440 --> 00:25:22,920 Speaker 4: as we've said sort of before, is it's that teamwork. 515 00:25:22,960 --> 00:25:25,400 Speaker 4: It's that it's not just one person running the show. 516 00:25:25,480 --> 00:25:29,439 Speaker 4: It's someone's helping decide locations and doing the outfitting, and 517 00:25:29,440 --> 00:25:32,080 Speaker 4: then we've got other team members jumping in and steaming 518 00:25:32,160 --> 00:25:35,640 Speaker 4: garments and helping us sort of set up for the day. 519 00:25:35,760 --> 00:25:38,040 Speaker 4: So I think it's that teamwork that really brings us 520 00:25:38,080 --> 00:25:41,359 Speaker 4: together and really helps us achieve these amazing campaigns. 521 00:25:41,560 --> 00:25:43,800 Speaker 1: And yeah, yeah, you can. You can feel that, Oh 522 00:25:43,800 --> 00:25:46,920 Speaker 1: my gosh, because it's so many moving parts, so many movies, 523 00:25:47,040 --> 00:25:48,119 Speaker 1: you guys, just like Aster. 524 00:25:48,320 --> 00:25:50,440 Speaker 4: I was like, oh wow, yeah, and I think that's 525 00:25:50,440 --> 00:25:53,880 Speaker 4: what's cool to see now, Like I think your last collection. 526 00:25:54,080 --> 00:25:56,760 Speaker 4: I was a shopper at LSKD and obviously a fan 527 00:25:56,800 --> 00:25:59,199 Speaker 4: of Georgie's, so to then be able to be on 528 00:25:59,240 --> 00:26:01,199 Speaker 4: the other side of it and see that, for me 529 00:26:01,440 --> 00:26:04,640 Speaker 4: was like so special, And I messaged all my friends 530 00:26:04,680 --> 00:26:06,239 Speaker 4: and I was like, guess what I get to do. 531 00:26:06,280 --> 00:26:08,280 Speaker 4: As soon as I found out that I got to 532 00:26:08,280 --> 00:26:11,440 Speaker 4: be on the campaign, I was like full like, oh 533 00:26:11,480 --> 00:26:14,040 Speaker 4: my god, this is insane. So it was yeah, very 534 00:26:14,040 --> 00:26:16,040 Speaker 4: cool to have shopped the collection last year and now 535 00:26:16,040 --> 00:26:16,760 Speaker 4: to be a part of it. 536 00:26:16,840 --> 00:26:19,600 Speaker 1: So oh my god, that's incredible gracing. I love that 537 00:26:19,720 --> 00:26:24,080 Speaker 1: so much. Run us through, like what does the social 538 00:26:24,200 --> 00:26:27,240 Speaker 1: campaign planning look like? Obviously, I know we had a 539 00:26:27,280 --> 00:26:29,560 Speaker 1: lot of discussions with me, you and Ellie and you 540 00:26:29,720 --> 00:26:33,000 Speaker 1: Liais with Ellie, But from your side of things, what 541 00:26:33,160 --> 00:26:35,959 Speaker 1: was the kind of I guess, like brainstorming and just 542 00:26:36,000 --> 00:26:40,680 Speaker 1: like reasoning behind like when to release the first real 543 00:26:40,840 --> 00:26:43,439 Speaker 1: or video and you know, when to do certain things. 544 00:26:43,520 --> 00:26:46,439 Speaker 1: Is it behind the scenes, is it edited shots? Like 545 00:26:46,800 --> 00:26:48,320 Speaker 1: what's your kind of reasoning? 546 00:26:48,640 --> 00:26:49,359 Speaker 2: Yeah, of course. 547 00:26:49,400 --> 00:26:51,680 Speaker 4: So I actually went back and had a little look 548 00:26:51,680 --> 00:26:54,160 Speaker 4: at what was done the year before, and I sort 549 00:26:54,160 --> 00:26:57,280 Speaker 4: of did a little bit of an audit and I yeah, 550 00:26:57,280 --> 00:26:59,280 Speaker 4: and I thought, how can we do this and make 551 00:26:59,400 --> 00:27:01,240 Speaker 4: more of an inn act and then how can we 552 00:27:01,280 --> 00:27:04,320 Speaker 4: do this better? Yeah, exactly, And that's actually another one 553 00:27:04,320 --> 00:27:06,800 Speaker 4: of our LSKD values. It's if there is a better 554 00:27:06,800 --> 00:27:09,359 Speaker 4: way to do it, find it. So that's what I 555 00:27:09,560 --> 00:27:12,119 Speaker 4: sort of intended to do. And we were super lucky 556 00:27:12,240 --> 00:27:16,320 Speaker 4: to also have our Karendelle store opening and to have 557 00:27:16,359 --> 00:27:19,880 Speaker 4: that collection there for the community to shop two weeks 558 00:27:19,920 --> 00:27:22,880 Speaker 4: prior to it even launching, is just like with such 559 00:27:22,920 --> 00:27:24,080 Speaker 4: an amazing opportunity. 560 00:27:24,119 --> 00:27:26,600 Speaker 1: So it worked out, So it worked out so well. 561 00:27:26,760 --> 00:27:30,080 Speaker 4: Yeah, so with the hype of being able to get 562 00:27:30,240 --> 00:27:33,240 Speaker 4: the community out there shopping actually meeting Georgie as well, 563 00:27:33,600 --> 00:27:36,280 Speaker 4: it was an awesome way to really kickstart this campaign. 564 00:27:36,560 --> 00:27:38,040 Speaker 1: I've loved working with Ellie. 565 00:27:38,080 --> 00:27:41,840 Speaker 4: We're texting now NonStop about when we're posting what, and 566 00:27:41,920 --> 00:27:45,160 Speaker 4: it's been such a collaborative effort. And I think again 567 00:27:45,200 --> 00:27:47,359 Speaker 4: it comes back to that just being super authentic to 568 00:27:47,400 --> 00:27:50,560 Speaker 4: you and like what you would do as your personal brand, 569 00:27:50,600 --> 00:27:52,399 Speaker 4: and then how we can make that and align that 570 00:27:52,440 --> 00:27:55,920 Speaker 4: with LSKD and I think dropping all the bts giving 571 00:27:55,960 --> 00:27:58,120 Speaker 4: people that opportunity to really feel. 572 00:27:57,880 --> 00:27:59,000 Speaker 2: A part of the campaign. 573 00:27:59,480 --> 00:28:01,359 Speaker 4: I loved that we showed we sort of showed that 574 00:28:01,480 --> 00:28:04,680 Speaker 4: first and then we'll really kickstart with the campaign imagery, 575 00:28:04,720 --> 00:28:06,120 Speaker 4: which looks incredible. 576 00:28:06,680 --> 00:28:08,720 Speaker 2: And we also just have. 577 00:28:08,800 --> 00:28:12,320 Speaker 1: So much content, Oh my goodness, so much, like so 578 00:28:12,480 --> 00:28:15,160 Speaker 1: much content, and we would we had a meeting because 579 00:28:15,160 --> 00:28:17,680 Speaker 1: I went into ls KT to do the e coom 580 00:28:18,560 --> 00:28:22,000 Speaker 1: pictures and we're like so much content, but also like 581 00:28:22,240 --> 00:28:23,760 Speaker 1: we want to make sure we post it all one 582 00:28:23,840 --> 00:28:27,360 Speaker 1: hundred percent, So just watch us like flood your feeds 583 00:28:27,480 --> 00:28:30,080 Speaker 1: with all the content or if you've missed this and 584 00:28:30,080 --> 00:28:32,840 Speaker 1: you're listening to this at a later date, go back 585 00:28:32,880 --> 00:28:35,920 Speaker 1: and just watch all the work that went into this campaign, 586 00:28:35,960 --> 00:28:39,440 Speaker 1: because it was a lot, and we absolutely are not. 587 00:28:39,440 --> 00:28:40,840 Speaker 2: Sorry for it one hundred percent. 588 00:28:40,880 --> 00:28:43,480 Speaker 4: I think it's insane how much content and all the 589 00:28:43,480 --> 00:28:46,680 Speaker 4: different types of content we got out of shooting just 590 00:28:46,720 --> 00:28:49,760 Speaker 4: two days and all those guys locations. 591 00:28:49,840 --> 00:28:53,120 Speaker 1: I was literally getting changed in the streets in like 592 00:28:53,240 --> 00:28:56,000 Speaker 1: a blanket with like a blanket wrapped around or like 593 00:28:56,040 --> 00:28:58,520 Speaker 1: in the back of a van, like I worked hard 594 00:28:58,720 --> 00:28:59,440 Speaker 1: for the stampaign. 595 00:28:59,520 --> 00:29:01,080 Speaker 2: Yeah, it was pretty cool. 596 00:29:01,400 --> 00:29:03,200 Speaker 1: Yeah, I know in the back of the van, I 597 00:29:03,240 --> 00:29:05,480 Speaker 1: would get changed and then like everyone would be talking 598 00:29:05,560 --> 00:29:08,880 Speaker 1: and I'd be like knocky on the norm leo and 599 00:29:08,920 --> 00:29:10,560 Speaker 1: like you wouldn't hear me for a while, and I'd 600 00:29:10,600 --> 00:29:14,959 Speaker 1: come out and be like so hard in there. I 601 00:29:15,280 --> 00:29:17,560 Speaker 1: So last question that I want to ask in regards 602 00:29:17,600 --> 00:29:20,200 Speaker 1: to you know, just how you guys do things is 603 00:29:20,760 --> 00:29:23,640 Speaker 1: you know, you have so many different social platforms. You're 604 00:29:23,760 --> 00:29:27,320 Speaker 1: you're on Instagram and TikTok and Facebook group and all 605 00:29:27,320 --> 00:29:30,240 Speaker 1: the things. How do you kind of manage all the 606 00:29:30,360 --> 00:29:35,320 Speaker 1: moving parts? Do you guys use certain programs processes? What's 607 00:29:35,360 --> 00:29:37,560 Speaker 1: it like tell us that insight, like, what can I 608 00:29:37,600 --> 00:29:37,920 Speaker 1: tell you? 609 00:29:38,040 --> 00:29:42,600 Speaker 4: Yeah, So, because we are always moving fast, I think 610 00:29:42,640 --> 00:29:44,800 Speaker 4: that it's one of those things that I like to 611 00:29:44,840 --> 00:29:47,120 Speaker 4: have a plan, but as well, I have to be 612 00:29:47,160 --> 00:29:50,400 Speaker 4: really prepared for that plan to change quite quickly. For example, 613 00:29:50,440 --> 00:29:52,960 Speaker 4: even this morning, we jumped into our meeting and my 614 00:29:53,040 --> 00:29:56,080 Speaker 4: whole plan for today just went up and I had 615 00:29:56,120 --> 00:29:56,800 Speaker 4: to just create a. 616 00:29:56,720 --> 00:29:57,320 Speaker 2: Brand new one. 617 00:29:57,360 --> 00:29:59,959 Speaker 4: So we definitely have certain types of content that we 618 00:30:00,120 --> 00:30:02,520 Speaker 4: like to post on different types of platforms. So your 619 00:30:02,520 --> 00:30:05,840 Speaker 4: LinkedIn is quite different to your Instagram, so it's really 620 00:30:05,880 --> 00:30:08,600 Speaker 4: just aligning that, and I think the team really helps with, 621 00:30:09,480 --> 00:30:13,520 Speaker 4: you know, finding that that right photo, like Matt Kirby 622 00:30:13,600 --> 00:30:15,920 Speaker 4: is always getting awesome bts that does. 623 00:30:15,840 --> 00:30:16,960 Speaker 2: Really well on LinkedIn. 624 00:30:17,480 --> 00:30:21,200 Speaker 4: And then yeah, we use the platform later which I'm 625 00:30:21,240 --> 00:30:24,280 Speaker 4: able to then schedule all the content, write. 626 00:30:24,040 --> 00:30:27,880 Speaker 2: The captions, track the hashtags. It's also because we are 627 00:30:27,960 --> 00:30:37,160 Speaker 2: posting about I've got lskd lskdhq LSKDUSA, LinkedIn, TikTok, there's Facebook, 628 00:30:37,400 --> 00:30:41,200 Speaker 2: and then we also have our Facebook community, so thank god, girl. 629 00:30:41,440 --> 00:30:44,760 Speaker 2: It's pretty insane. And there's more. I think the sneak. 630 00:30:44,520 --> 00:30:47,040 Speaker 4: Peek, but there's going to be another Instagram happening in January, 631 00:30:47,400 --> 00:30:52,680 Speaker 4: so I was like, okay, seven platforms, Sure, let's do it. 632 00:30:52,880 --> 00:30:54,840 Speaker 2: Yeah, it definitely keeps me on my toes. 633 00:30:54,840 --> 00:30:56,760 Speaker 4: But later is a great platform to use to be 634 00:30:56,800 --> 00:31:00,120 Speaker 4: able to visually see what's happening and I feeds to 635 00:31:00,160 --> 00:31:02,640 Speaker 4: look like, Yeah, I sit there for ages. 636 00:31:02,600 --> 00:31:04,920 Speaker 2: Like planning out the feed on what the vibe is. 637 00:31:06,560 --> 00:31:09,120 Speaker 4: Well, you have to like, that's it's the social media 638 00:31:09,200 --> 00:31:11,680 Speaker 4: game is Well, it's my baby every time, Like, I'm 639 00:31:11,720 --> 00:31:14,400 Speaker 4: just constantly looking at that feed making sure my grids 640 00:31:14,440 --> 00:31:14,880 Speaker 4: line up. 641 00:31:16,240 --> 00:31:18,520 Speaker 1: See, I personally I'm not about the grid. I don't 642 00:31:18,520 --> 00:31:21,080 Speaker 1: look at the grid, but I know, I know naked 643 00:31:21,080 --> 00:31:23,720 Speaker 1: harvest US. Yes, so I know, I know that's a thing. 644 00:31:23,920 --> 00:31:25,840 Speaker 1: I'm personally I'm like, nah, don't have time for that. 645 00:31:26,120 --> 00:31:29,280 Speaker 1: Yeah I would, I'd be too obsessive if I had 646 00:31:29,320 --> 00:31:32,080 Speaker 1: committed to it. So I just had to let it go. 647 00:31:32,240 --> 00:31:33,840 Speaker 2: But it's definitely a commitment. 648 00:31:34,240 --> 00:31:37,040 Speaker 1: It is. It's a commitment. Well, you do it all 649 00:31:37,280 --> 00:31:41,760 Speaker 1: so well. So Gracie, to finish, what are your favorite 650 00:31:41,800 --> 00:31:43,800 Speaker 1: pieces from the collection. What's going to be in your 651 00:31:43,800 --> 00:31:44,400 Speaker 1: shopping cut? 652 00:31:44,680 --> 00:31:47,520 Speaker 2: Okay, so definitely number one the blazer. I want my 653 00:31:47,560 --> 00:31:48,560 Speaker 2: hot little hands on that. 654 00:31:48,960 --> 00:31:52,680 Speaker 1: Everyone everyone to say, everyone wants the blazer. She's gonna 655 00:31:52,680 --> 00:31:54,520 Speaker 1: be some at yeah, one hundred percent. 656 00:31:54,600 --> 00:31:57,040 Speaker 4: It's like, get on that quick because I don't think 657 00:31:57,080 --> 00:32:00,640 Speaker 4: you'll ever see ls Katie do anything like that ever again. 658 00:32:01,200 --> 00:32:03,560 Speaker 1: And it just suits active wear so well, like we 659 00:32:03,800 --> 00:32:05,280 Speaker 1: specifically have made. 660 00:32:05,120 --> 00:32:06,800 Speaker 2: This active where one hundred percent. 661 00:32:06,920 --> 00:32:08,640 Speaker 1: It also it looks fine with everything else. 662 00:32:08,760 --> 00:32:11,160 Speaker 2: Yeah, and it pairs so beautifully with the whole collection. 663 00:32:11,960 --> 00:32:15,160 Speaker 4: I'll definitely be getting my hands on the chocolate flares, 664 00:32:15,520 --> 00:32:17,800 Speaker 4: oh yeah, and definitely a bit of a chocolate set 665 00:32:17,840 --> 00:32:19,320 Speaker 4: because then I know that that's going to go really 666 00:32:19,360 --> 00:32:20,080 Speaker 4: well with my blazer. 667 00:32:20,800 --> 00:32:23,440 Speaker 1: She's all set to go. I've got it fully outfitted. 668 00:32:23,440 --> 00:32:24,320 Speaker 2: I'm ready. 669 00:32:25,000 --> 00:32:27,920 Speaker 1: That's amazing. Well, Gracie, thank you so much for spending 670 00:32:27,960 --> 00:32:30,120 Speaker 1: so much time with us today and giving us all 671 00:32:30,160 --> 00:32:33,240 Speaker 1: the insights and also has just been such a pleasure 672 00:32:33,280 --> 00:32:34,680 Speaker 1: to work with you on this collection. 673 00:32:34,960 --> 00:32:36,560 Speaker 2: Thank you so much, Thanks for having me. 674 00:32:40,920 --> 00:32:44,440 Speaker 1: Thank you so much for listening to another episode of 675 00:32:44,480 --> 00:32:47,600 Speaker 1: the Rise and Concer podcast. If you enjoyed it and 676 00:32:47,720 --> 00:32:52,000 Speaker 1: want more, come connect with us on Instagram at Riseinconquer 677 00:32:52,240 --> 00:32:56,160 Speaker 1: dot podcast and join our Facebook discussion group a Rise 678 00:32:56,200 --> 00:33:00,320 Speaker 1: and concer podcast community. We're an independent podcast and we 679 00:33:00,400 --> 00:33:03,120 Speaker 1: have a small team, so we do appreciate your time 680 00:33:03,160 --> 00:33:05,959 Speaker 1: and support. If you have a spare moment, a follow 681 00:33:06,120 --> 00:33:10,000 Speaker 1: or subscribe on whatever platform you listen to would be 682 00:33:10,440 --> 00:33:14,160 Speaker 1: so amazing. And look, if you're feeling extra kind, a 683 00:33:14,280 --> 00:33:17,000 Speaker 1: review on Apple Podcasts would be great