Speaker 1: Hello.
Speaker 2: My name is Santasha Nabananga Bamblet. I'm a proud order
Speaker 2: Order Kerni Whaltbury and a waddery woman. And before we
Speaker 2: get started on She's on the Money podcast, I would
Speaker 2: like to acknowledge the traditional custodians of the land of
Speaker 2: which this podcast is recorded on a wondery country, acknowledging
Speaker 2: the elders, the ancestors and the next generation coming through.
Speaker 2: As this podcast is about connecting, empowering, knowledge sharing and
Speaker 2: the storytelling of you to make a difference for today
Speaker 2: and lasting impact for tomorrow.
Speaker 1: Let's get into it.
Speaker 3: She's on the Money, She's on the Money.
Speaker 1: Hello, and welcome back to the business Bible, your go
Speaker 1: to guide for building our business that thrives. I want
Speaker 1: to kick off things by asking how many of you
Speaker 1: are relying solely on social media for your marketing. Maybe
Speaker 1: you've thrown some cash at ads hoping to see a miracle. Well,
Speaker 1: I am here to drop a bomb. Social media alone
Speaker 1: is not marketing strategy. I know, right. I am Victoria Devine,
Speaker 1: an ex financial advisor who has a background in psychology,
Speaker 1: and I currently run This is weird but several successful businesses.
Speaker 1: As always I am joined by my beautiful friend and
Speaker 1: one of the hardest working side hustlers I know, Miss
Speaker 1: jessic Ricci.
Speaker 4: Hello, I'm so excited about today's episode because it's easy
Speaker 4: to get stuck on just like the content treadmill, where
Speaker 4: you're pumping things out and you're putting up posts, but
Speaker 4: you don't necessarily have a real plan. So I'm excited
Speaker 4: to talk about how marketing isn't just posting on Instagram
Speaker 4: and hoping for the best. It's about having that solid
Speaker 4: strategy behind you, and I'm excited to hear how you
Speaker 4: think it will work.
Speaker 1: Speedie. I'm really excited about this, but before we jump
Speaker 1: into any marketing activities, it's really important to get your
Speaker 1: brand strategy and messaging in place. My friend Phoebe who
Speaker 1: grew the Blow and now has grown the Memo, she
Speaker 1: really talks a lot about brand DNA, and I think
Speaker 1: it is so important. But this means that you're really
Speaker 1: defining your brand identity. You're going to nail down your
Speaker 1: unique selling proposition, and you're going to craft what your
Speaker 1: core messaging is that is true to you.
Speaker 4: Right.
Speaker 1: These elements are going to guide all of your marketing
Speaker 1: efforts and really help connect you with your audience in
Speaker 1: a meaningful way. Gorne of the days where you could
Speaker 1: just stick up a for sale sign, and it's not
Speaker 1: how it works anymore, guys. So firstly, your brand identity
Speaker 1: is actually the backbone of absolutely everything you do in marketing.
Speaker 1: Your brand is so much more than just a logo
Speaker 1: or a really catchy tagline. It's the complete experience that
Speaker 1: you offer to your consumer. It's how your business looks
Speaker 1: and feels and sounds. It makes people feel right. Your
Speaker 1: wrong brand is going to help you stand out in
Speaker 1: a very crowded market. It's going to build some good trust,
Speaker 1: and it's going to create an emotional connection with your audience.
Speaker 1: It's what makes people choose you over your competition. So
Speaker 1: before you dive into any marketing tactics, Jess, let's take
Speaker 1: some time to define your brand. Let's use Cheese on
Speaker 1: the Money as like a little user case perfect because
Speaker 1: I mean, you're on our podcast now, but what are
Speaker 1: your values? So your values are there things that are
Speaker 1: core to you and your individual being right, But your
Speaker 1: mission is what you are trying to achieve. So, like
Speaker 1: as She's on the Money, we really value trust, we
Speaker 1: really value authenticity, we really value transparency. But what's our mission, Jess.
Speaker 1: It's to create financial literacy. So like our values aren't
Speaker 1: financial literacy. Our values are you know, sharing and empowering
Speaker 1: and all of those things that help other people. But
Speaker 1: our mission is what we're trying to achieve in the
Speaker 1: long term, but our values is kind of what carries
Speaker 1: that mission. Like you could have a mission, but if
Speaker 1: you've got terrible values, you're going to go in the
Speaker 1: wrong direction.
Speaker 2: Right.
Speaker 1: You also really need to identify your ideal audience. So
Speaker 1: it's not spicy, but I don't think people like hearing
Speaker 1: that you can't be everything to everybody, Like you're going
Speaker 1: to want to resonate with your ideal consumer instead of
Speaker 1: just being like, oh, we're great for everybody. Oh, Jess,
Speaker 1: do you like it? Oh? Great? You know Emma, do
Speaker 1: you like it? Oh? Shane down the road, he loves it. Like,
Speaker 1: you're not going to be everything to everybody, and when
Speaker 1: you do, you actually dilute your value, Like you're not
Speaker 1: a carton of milk where everyone just buys it because
Speaker 1: it's a staple. Like more often than not, if you've
Speaker 1: got a business, you have a unique selling proposition and
Speaker 1: you really need to know your market to go. I'm
Speaker 1: actually for Jess, and if Shane doesn't like me, that's okay,
Speaker 1: because I want to attract more Jesses, because Jess is
Speaker 1: going to be obsessed. Like Jess is going to be
Speaker 1: so connected, she's going to be so engaged instead of Hey, Jess,
Speaker 1: what brand of milk do you buy at the shops?
Speaker 1: Like you haven't got that connection. It's just what you've
Speaker 1: always bought.
Speaker 4: It's not just one yeah, right.
Speaker 1: Like we're not going for a unique experience. We're not
Speaker 1: going for engagement with something like that. But when it
Speaker 1: comes to our ideal audience, we really need to understand that.
Speaker 1: We need to understand how we want people to feel
Speaker 1: when they interact with your business. Do you want them
Speaker 1: to feel empowered? Do you want them to feel lux
Speaker 1: Have you got a clear brand identity that's going to
Speaker 1: guide all of your marketing efforts, So from the tone
Speaker 1: of your social media posts to the design of your website.
Speaker 1: Something that's really important is to have that be cohesive.
Speaker 1: And that's something that over the last few years I've
Speaker 1: tried so hard to do that. Hopefully now, Jess, when
Speaker 1: you see our bright pink and you see our orange
Speaker 1: it kind of go, oh, that feels like she's on
Speaker 1: the money. Post Emma, our producer the other week wore
Speaker 1: a really cute jumper in and we were like, oh,
Speaker 1: that's so she's on the money coded because it was
Speaker 1: those colors, and that's what we want people to see.
Speaker 1: We want people to see our color or our fonts
Speaker 1: or our tone and go, that feels very she's on
Speaker 1: the money. Yeah, I want you to see that in
Speaker 1: our Newslee, I want you to see that when you
Speaker 1: visit our website. I want that on our social media
Speaker 1: so that if you're scrolling, you're doing the doom scroll
Speaker 1: and something that is ours passes you, you knew it
Speaker 1: was ours without reading our name. When we first started,
Speaker 1: I had literally no budget and I created our first
Speaker 1: logo on Microsoft PowerPoint and screenshot it. And I didn't
Speaker 1: know anything about the power of brand. I just started,
Speaker 1: and I think that that's something that we all do.
Speaker 1: But this for me has been a learning along the journey.
Speaker 1: And I'm not expecting you to have started with a
Speaker 1: perfect brand or started with this idea of okay cohesiveness.
Speaker 1: I mean, it would have been nice if at the
Speaker 1: start I had those tipbits, because I feel like everything
Speaker 1: would have felt a little bit more cohesive and gelled.
Speaker 1: I feel like it was a bit of a dog's breakfast.
Speaker 1: If I scroll really far back on my Instagram, I
Speaker 1: was like, that quote's cute. Were all the fonts matching? Jess,
Speaker 1: Absolutely not, Like it was just what I thought was
Speaker 1: cute in the moment. Now I know more, it's really
Speaker 1: about that customer experience totally.
Speaker 4: I think it's an interest point as well that you
Speaker 4: can totally market something that isn't perfect to make it sell.
Speaker 4: Like if your brand is not, you know, fully optimized,
Speaker 4: if it's in its startup phase. The way that she's
Speaker 4: on the money was when it very first began, you
Speaker 4: still marketed the brand well, which is what highest lead
Speaker 4: to its success. Like, you don't have to have something
Speaker 4: perfect for marketing to be successful. That's the whole point
Speaker 4: of marketing, is it not.
Speaker 1: Yeah, And I feel like now I look at it
Speaker 1: in retrospect, we did a really good job. It didn't
Speaker 1: feel like that at the time because I felt like
Speaker 1: I was flying by the seat of my pants. But
Speaker 1: I think the reason that it worked, and I think
Speaker 1: the reason that it did well, Jess, was because we
Speaker 1: actually always had the consumer at heart. It wasn't me
Speaker 1: doing stuff because I looked good. It was me going, oh,
Speaker 1: they're gonna love this, or they're going to want this
Speaker 1: tip on super or they're going to want to know
Speaker 1: about this about tax or you know, Jess is really
Speaker 1: going to think that this money wins cute. And I
Speaker 1: think having that idea, even though I didn't know that
Speaker 1: that's what I was doing at the time of this
Speaker 1: is my ideal customer and I kind of don't care
Speaker 1: about the fluff. If you don't resonate with She's on
Speaker 1: the Money, that it's cool. There's actually other places on
Speaker 1: the Internet that you can visit to resonate with money
Speaker 1: in a way that makes sense for you. But this
Speaker 1: is for me, This is for my community. I think
Speaker 1: operating in that way has built Cheese on the Money
Speaker 1: into what it is, and like, I'm proud of that,
Speaker 1: but I would be lying if I said that was intentional.
Speaker 4: All right, so you've nailed down your branding and everything,
Speaker 4: what just falls into place?
Speaker 1: Yes, magically, it's actually magic. What you need to remember
Speaker 1: here is that you don't want to forget your secret source.
Speaker 1: So that's also known in marketing as your unique selling
Speaker 1: proposition which I touched on just before. This is what's
Speaker 1: going to set your business apart from its competition. It's
Speaker 1: that really special element that makes your product or your
Speaker 1: unique service more valuable or more appealing to your target audience,
Speaker 1: whether it's superior customer service or a unique product feature,
Speaker 1: or just a distinct approach to solving a problem. Your
Speaker 1: USP is what's going to convince customers to pick you
Speaker 1: over someone else. And you know what, Jess, sometimes your
Speaker 1: product isn't different. Sometimes you are unique selling proposition. So
Speaker 1: to nail down your USP, you need to think about
Speaker 1: what makes your offering different and how it specifically addresses
Speaker 1: your particular customer's needs better than the competition. It's not
Speaker 1: just about what you do, but why you do it
Speaker 1: and why you are standing out and what that means. So,
Speaker 1: once you've identified what your usps, you need to make
Speaker 1: sure that it's woven into all your messaging. That is
Speaker 1: your brand's superpower, Jess, and it's what should be front
Speaker 1: and center of basically everything that you communicate. So you
Speaker 1: know how I always use candle businesses. I don't know why,
Speaker 1: it just default to it. But take two candle businesses
Speaker 1: for example, they might both be selling candles great, but
Speaker 1: their usps can set them worlds apart. So Brand one
Speaker 1: it might be really around sustainability with usp like our
Speaker 1: candles are made with the one hundred percent sustainable ingredients
Speaker 1: including natural soy wax. Maybe they've got like lead free
Speaker 1: wicks and some recyclable packaging. They might say something like
Speaker 1: we're really committed to leaving a life footprint on the planet,
Speaker 1: so you can enjoy your favorite scent, your free jests.
Speaker 1: But meanwhile, Brand two might be zeroing your on personalization.
Speaker 1: So instead of that sustainability focus, they offer a really
Speaker 1: customizable candle experience where you can choose your own sand
Speaker 1: and you could like add some personal touches like initials
Speaker 1: or messages, and this is what's going to make them
Speaker 1: perfect for personalized gifts. So same product, different appeal, different
Speaker 1: reasons you might purchase that product.
Speaker 4: And they both sound really cool for their own different reasons,
Speaker 4: Like I can see myself loving either of those brands
Speaker 4: for different things.
Speaker 1: And they might be identical jests. Yeah, literally, the second
Speaker 1: company that is like, you know, we offer unique touches,
Speaker 1: they actually could be like soy wax led free candles.
Speaker 1: They could basically be in the same packaging, but like
Speaker 1: you're purchasing for different reasons and their selling points are
Speaker 1: so different that you're not really thinking about that, are you.
Speaker 4: Could you say they're being marketed differently. Wow, one focusing
Speaker 4: on those eco conscious buyers who care about sustainability, while
Speaker 4: the other is looking for those who aren't the personal
Speaker 4: time for their candles the same thing that, as you said,
Speaker 4: just positioned differently makes all the difference to me as
Speaker 4: a prospective buyer.
Speaker 1: On why I might want to purchase one hundred percent.
Speaker 1: And that's why I say, like, it could just be you,
Speaker 1: Like it could be like, oh, just made my candle.
Speaker 1: I've got one of Jess's candles on my shelf and
Speaker 1: every time I look at it, like I remember that
Speaker 1: I bought into a small business. Like it could be
Speaker 1: so many different things, But it is really important to
Speaker 1: remember marketing isn't all about you, as I keep saying,
Speaker 1: and your brand. It's actually about your customer. It's about
Speaker 1: understanding their needs, what their pain points are, what their
Speaker 1: desires are, and then positioning your brand as the solution
Speaker 1: to these things. So your messaging should speak directly to
Speaker 1: your audience, addressing what matters to them, not just what
Speaker 1: you want to say, which sometimes can be hard to do. Jess.
Speaker 1: This means really shifting your focus from here's what we
Speaker 1: offer to hear the Jess is how we can help you.
Speaker 1: I want you to be talking to the benefits to
Speaker 1: your audience rather than just like features. So show empathy
Speaker 1: by acknowledging challenges. So, for example, instead of being like, hey, Jess,
Speaker 1: we offer really fast shipping, you might go get your
Speaker 1: favorite products delivered to your door in no time so
Speaker 1: that you can enjoy them sooner. Like, it's shifting the
Speaker 1: way that you articulate the exact same thing to make
Speaker 1: it more attractive. It's a really subtle shift, but it
Speaker 1: makes a very big difference in how your audience is
Speaker 1: going to connect in with your brand.
Speaker 4: It's getting right click synonyms. When I was writing an
Speaker 4: essay and I was like, I've used the same word
Speaker 4: like five times in a literally is.
Speaker 1: That Like, isn't that important? Because you just know that
Speaker 1: if you handed that essay in, your teacher would have
Speaker 1: like circled the word and been like, Jess, you've used
Speaker 1: the word exquisite five times. Yeah, and you'd be like, yeah,
Speaker 1: I know. It's a good word. Yeah, but like people
Speaker 1: are bored of.
Speaker 4: That, A little creativity goes a long way.
Speaker 1: Yeah. Also, we want to make sure that our messaging
Speaker 1: isn't too messy. We want to make sure that it's
Speaker 1: really clear and straightforward. So we're going to avoid overly
Speaker 1: technical terms and jug and that might confuse or even
Speaker 1: unfortunately alienate some of your audience. So there's a saying
Speaker 1: in marketing, if you confuse, you lose, which I think
Speaker 1: is quite to help.
Speaker 4: Hatchy, hatchy, Yeah, but if.
Speaker 1: Your audience doesn't understand what you're saying, you're probably gonna
Speaker 1: lose the sale, which makes sense. But too many times
Speaker 1: we get a little bit too complex, and then we're
Speaker 1: trying really hard to look intelligent or look attractive, and
Speaker 1: then all of a sudden we've lost the customer because
Speaker 1: they're like, wait, what's she on about? Yeah, I can't
Speaker 1: be bothered with this excerpt. Back to doom scrolling on TikTok.
Speaker 1: So let's go back to my favorite example, candle business.
Speaker 1: Instead of saying something like it's infused with complex of
Speaker 1: factory compounds, Jess, which is kind of confusing in a
Speaker 1: little bit, now very appealing, I mean it's legitimate, like
Speaker 1: that is factual. Instead you might go, it smells. It's
Speaker 1: just like fresh linen. Haa, you laugh, But like, I
Speaker 1: love fresh linen, and it's quite straightforward. It's really relatable,
Speaker 1: and it immediately tells you what you're going to get.
Speaker 1: You don't want to sell the feature, you actually want
Speaker 1: to sell the benefit. Another way that you can do
Speaker 1: this is by leveraging social proof, which is so important.
Speaker 1: So you're going to share testimonials. You're going to share
Speaker 1: case studies or real life examples of how your product
Speaker 1: or service has made a difference. So according to Big Commerce,
Speaker 1: just seventy two percent of consumers say that positive reviews
Speaker 1: and testimonials make them trust a business more. I make
Speaker 1: seventy two percent.
Speaker 4: The first thing I do before I buy something is
Speaker 4: I go to TikTok or tool and I type in
Speaker 4: the name and review and I see what comes up.
Speaker 1: I do exactly the same thing. I'm not buying anything
Speaker 1: without seeing what other people that I don't know have
Speaker 1: said about it. Yeah, isn't that weird. I'm like, Oh,
Speaker 1: this random person I've never met made a video on it.
Speaker 1: She says she likes it. I must love it.
Speaker 4: So why I say I'm a marketer's dream Like all
Speaker 4: it takes is a positive word from someone.
Speaker 1: Like the time that you almost bought hydrogenated water.
Speaker 4: Yeah, shout out to the girls who slow.
Speaker 1: It's not just about telling people what you offer, Jess,
Speaker 1: It's about showing them through the voices of others who
Speaker 1: have actually experienced it firsthand. Social proof makes your messaging
Speaker 1: more relatable more it helps potential customers see themselves benefiting
Speaker 1: from your product. Always keep your customer at the heart
Speaker 1: of your communication as well, and use your stories to
Speaker 1: create genuine connection.
Speaker 4: Can I just go on a little tangent?
Speaker 1: Of course you can. I'm black the hydrogen water order.
Speaker 4: I feel like that's such a good, perfect example for
Speaker 4: this episode of marketing because for those who don't listen
Speaker 4: maybe to every Friday episode, we spoke about it. A
Speaker 4: couple of weeks ago, I was scrolling on TikTok and
Speaker 4: it was late at night, and this was when I
Speaker 4: realized I truly am a marketer's dream. Is because I
Speaker 4: saw someone promoting and it was a disclosed sponsored ad
Speaker 4: for a company that does hydrogen water, and they were
Speaker 4: talking about how it fixed all of these health problems
Speaker 4: for them or like helped eat some of their benefits.
Speaker 4: Talking again to the benefits of the product, not the
Speaker 4: complex science. You know. They just use the name hydrogen water,
Speaker 4: which made it sound fancy, and I was like, oh
Speaker 4: my god, I need to buy this. And then I
Speaker 4: came in on Friday and we were talking about it,
Speaker 4: and you.
Speaker 1: Said, Jessica, there is two hydrogens per one oxygen in
Speaker 1: bond in water. You already have hydrogen in water. And
Speaker 1: you're like, you're a smart woman. I you are so smart.
Speaker 1: And you're still like, oh, oh yeah.
Speaker 4: But that's what good marketing does. It sells me something
Speaker 4: it gotcha that I have access to from my tap.
Speaker 4: And yes it might be ever so slightly different, but
Speaker 4: it's them showcasing as you're saying, really got sold water.
Speaker 1: It's basically the same thing as selling ice to Eskimos completely.
Speaker 4: Did it because they had a testimonial, They spoke to
Speaker 4: those benefits, they did all those things, and I, as
Speaker 4: a consumer went, I have that problem.
Speaker 1: That hot fitness model who did pilates and then drank
Speaker 1: that what I could be her?
Speaker 4: That's it. It's crazy, howl you down, jest.
Speaker 1: They gotcha.
Speaker 4: They truly did at my one am doom scroll. But
Speaker 4: that's the thing, that's what good marketing can do, and
Speaker 4: if you're keeping that customer front of mind, it's going
Speaker 4: to be easier to sell to them what would just
Speaker 4: do by the water? Obviously, now that we have that
Speaker 4: solid found I hope everyone listening kind of has that
Speaker 4: good understanding for me to go. Should we talk through
Speaker 4: all of the different types of marketing that are available.
Speaker 1: Yeah, So I like to break it down for me
Speaker 1: personally because it needs to be simple for me to
Speaker 1: get it. But also I like to break it down
Speaker 1: into four different categories. So we've got owned, rented, earned,
Speaker 1: and paid, and that simplifies things for me in a
Speaker 1: really nice way. So it makes it hopefully really easy
Speaker 1: and clear so that you're also able to figure out
Speaker 1: where your business fits in and what might need a
Speaker 1: little bit of TLC. So owned, that's all about the
Speaker 1: channels that you actually have full control over. So for me,
Speaker 1: that's my email list, it's my website, it's my podcast.
Speaker 1: It's basically your own turf where no one can change
Speaker 1: the rules on you like I own those things, Like,
Speaker 1: no one's going to swoop in and take my website
Speaker 1: off me. Because I actually own it and I have
Speaker 1: full creative control of what's on that and how it works. Right,
Speaker 1: this is where you can really build those deeper connections
Speaker 1: without worrying about like a surprising I don't know algorithm overhaul,
Speaker 1: which if you're a small business, you're always like, oh
Speaker 1: my god, I don't know how that algorithm works. Like
Speaker 1: it's always changing me either, girl, me either. The next
Speaker 1: is rented And this is usually, I guess, the first
Speaker 1: thing people think of when they hear marketing, especially in
Speaker 1: twenty twenty four. This is your social media. So this
Speaker 1: is your Instagram, your Facebook, you TikTok, you name it.
Speaker 1: It's someone else's platform that you're then using to drive leads.
Speaker 1: And while it's great for visibility, you're just borrowing space.
Speaker 1: You might not be renting it with cash, but like
Speaker 1: it's borrowed space, Jess, you're at the mercy of those
Speaker 1: pesky algorithm changes and platform whims. Like at the moment,
Speaker 1: I don't know if you're on this side of TikTok, Jess,
Speaker 1: but a whole heap of people who are American content
Speaker 1: creators are really worried at the moment because they're talking
Speaker 1: about TikTok maybe being banned there, and they're like, but
Speaker 1: I have a million followers on TikTok, Like, what's going
Speaker 1: to happen to my business? And it's like, actually, you
Speaker 1: need to diversify your marketing channels and build something that's owned,
Speaker 1: because you don't own your followers. Yeah, Like you don't
Speaker 1: have their number. You can't call them if you're Instagram
Speaker 1: or your TikTok got deleted, they're gone, like they were
Speaker 1: never yours to call up.
Speaker 4: Yeah, that's why we talk about it. So you can't
Speaker 4: just get Taylor on the phone. You can't get Taylor
Speaker 4: on the phone, as much as we wish that we could.
Speaker 4: That's why we do talk about how it's so important
Speaker 4: to funnel those people from social media to a platform
Speaker 4: that you do own.
Speaker 1: Yeah, because like what happens if she's on the money
Speaker 1: Instagram gets deleted tomorrow. Hopefully my community like our content
Speaker 1: enough that they're a bits out about that. Well, I
Speaker 1: can email you ess and be like, hey, here's our
Speaker 1: new handle, here's where to find us, Like I don't
Speaker 1: have to be reliant on me begging Instagram for my
Speaker 1: username back, Like it's stressful and i'd be heartbroken if
Speaker 1: that were the case, but like I know that I
Speaker 1: still have my business in the background totally. It's scary
Speaker 1: if you're not relying on multiple sources.
Speaker 4: What anither two?
Speaker 1: So we've got earned and that's all about what you
Speaker 1: gain through reputation and relationships. So things like pr user
Speaker 1: generated content like you're looking up reviews Jessica and even
Speaker 1: like a shout out from a happy customer. This is
Speaker 1: where your business earns attention because people are talking about you,
Speaker 1: they're sharing your content, and they're singing your praises without
Speaker 1: you having to pay for it. Okay, important distinction, That
Speaker 1: important distinction. You earned it, you didn't buy it. Which
Speaker 1: is the next topic that we're talking about, which is
Speaker 1: paid and it's exactly like what it sounds like. You're
Speaker 1: paying to be seen. So this might be like your
Speaker 1: Facebook or your Google Ads or even traditional stuff like
Speaker 1: a full page magazine spread. It's a quicker way to
Speaker 1: get your name out there, but you've actually got to
Speaker 1: keep a close eye on that ROI so that you're
Speaker 1: not burning cash. And also just it costs cash and
Speaker 1: lots of small business owners don't have a lot to
Speaker 1: throw it paid, so it's not until you're often further
Speaker 1: down the track or you really want to invest in
Speaker 1: the business, that you might be looking into this option.
Speaker 4: And you'd also put PAYUGC and influence under that same
Speaker 4: one hundred percent because you're paying to be seen. Yeah,
Speaker 4: like you didn't earn that you paid for that, paying
Speaker 4: for the advertising. That makes total sense. So which one
Speaker 4: should audience be focusing on the.
Speaker 1: Most all of them? Oh so sorry, you've always heard
Speaker 1: me Jess on this. She's on the Money podcast bang
Speaker 1: on about diversification when it comes to investing, right, I mean,
Speaker 1: our investing masterclass just came out, so you should be
Speaker 1: across how important diversification is. But marketing is thankfully no different,
Speaker 1: so I haven't had to reinvent the wheel here. But
Speaker 1: relying solely on one channel, like just your social media
Speaker 1: might feel really simple and it's really easy and it's familiar,
Speaker 1: but it's really risky. So algorithms can change, the platform
Speaker 1: could evolve, It might be banned in your country at
Speaker 1: some point, and what works today might not work tomorrow. Like,
Speaker 1: think about historically, I don't know if you remember, like
Speaker 1: triangle bikinis.
Speaker 4: Ah triangle bikini that I have beef, that's a story
Speaker 4: for another time.
Speaker 1: Oh my gosh, this story for another time, like beef
Speaker 1: with the actual business, or like beef in the way
Speaker 1: that I had where triangle bikinis were built for I
Speaker 1: don't know, side note a twelve year old pre pubescent
Speaker 1: boy's body, and I didn't have that and so never
Speaker 1: looked good in them, and therefore crucified myself for not
Speaker 1: looking cue. But remember triangle bikinis. They got really big
Speaker 1: on Instagram at a time when it was so easy
Speaker 1: to build an audience, like you just kept posting and
Speaker 1: you got followers and it was really simple. Their marketing
Speaker 1: strategy today would not work, Like you can't just start
Speaker 1: posting on Instagram. You can't just expect the people to
Speaker 1: come in the way that it did when Instagram was founded. Like,
Speaker 1: things have changed, and that's a very good example of
Speaker 1: what worked today might not work tomorrow. Right. So, by
Speaker 1: spreading and making sure that you're diversified across rented, paid, owned,
Speaker 1: and earned marketing, you're kind of creating a safety net
Speaker 1: for your business. You're doing all of it. This diversified
Speaker 1: approach makes sure that if one channel slows down or
Speaker 1: changes unexpectedly, your overall strategy remains really strong and adaptable.
Speaker 1: It's about being prepared and being flexible and maximizing every
Speaker 1: opportunity to reach your audience in really different ways. And
Speaker 1: I feel like so many times people think it's like
Speaker 1: down to followers. Oh, you've got a million followers, you
Speaker 1: must be really good at this, or you must have
Speaker 1: a really successful business. Some of the most successful businesses, yes,
Speaker 1: I've seen, they don't have heaps of followers. They just
Speaker 1: have a really good diversified strategy and a good funnel
Speaker 1: setup to get that consumer in, get them really engaged
Speaker 1: and get them buying, but often getting them buying multiple times.
Speaker 1: I don't need a million followers if none of them
Speaker 1: are buying, Jess.
Speaker 4: Yeah, you used to be nurturing them as they do
Speaker 4: want to buy.
Speaker 1: Exactly We're going to create that engagement now. I know
Speaker 1: that this might sound like a lot, but don't stress,
Speaker 1: because this isn't something you have to tackle all the once.
Speaker 1: Like you don't need to go, oh, yes, I need
Speaker 1: a four point marketing strategy tomorrow. Building a marketing strategy
Speaker 1: is kind of like running a marathon. Probably a really
Speaker 1: bad analogy because yourself. Yes, but like, we're also not
Speaker 1: going to run a marathon, jess, So relate no, no,
Speaker 1: like we are going to do the marketing strategy. It's
Speaker 1: a marathon we want to do, but start small, take
Speaker 1: it one step at a time, and focus on what
Speaker 1: you can realistically manage today. Obviously a really big topic,
Speaker 1: in fact, so much that I have made this episode
Speaker 1: a two parta oh, we love a follow up, we
Speaker 1: love a tuparta, but let's go to a really quick
Speaker 1: break and then on the flip side we can dive
Speaker 1: even further into owned strategies. So guys don't go anywhere,
Speaker 1: all right, Jess, we are back. And as I said before,
Speaker 1: like if you are on socials and that's your base
Speaker 1: and you don't have an email platform, this is probably
Speaker 1: true for everybody, but I really want you to start
Speaker 1: in that owned category because I want you to own
Speaker 1: everything that you've created. So let's start there, because like,
Speaker 1: why pay people if then they're coming back to a
Speaker 1: platform that you don't own, silly? But I want you
Speaker 1: to start in owned because it kind of sets the
Speaker 1: groundwork for absolutely everything else. And it might seem like
Speaker 1: a kind of obvious one, but a website in twenty
Speaker 1: twenty four, Jessica is a non negotiable for your marketing strategy.
Speaker 4: Amen.
Speaker 1: It is your online digital store front. It is your
Speaker 1: business card. It is in a way social proof. Like Jess,
Speaker 1: if a company doesn't have a website, I'm like, do
Speaker 1: you even exist? You a scam?
Speaker 4: Yeah, I'm immediately thinking.
Speaker 1: I'm immediately like, what why don't you have a website? Like,
Speaker 1: it's so easy to do, it doesn't matter. I also
Speaker 1: get confused when I'm like looking up a business and
Speaker 1: I'm trying to work out if they want to want
Speaker 1: to engage in, like tell me more about you. It's
Speaker 1: the one place that you not only have full control
Speaker 1: over your brand, your messaging, and how you present yourself,
Speaker 1: but it's kind of like that central hub where all
Speaker 1: your marketing efforts converge and come together and hopefully capture
Speaker 1: your client to go, ah, these are the people I
Speaker 1: want to get involved with.
Speaker 4: Yeah, And it's where you can also showcase what makes
Speaker 4: you and your business unique without some of the limitations
Speaker 4: that maybe other platforms.
Speaker 1: You can do whatever you want, You totally can.
Speaker 4: You're fully in control whether you want really detailed product
Speaker 4: pages without the character limits, or you want to share
Speaker 4: lots of testimonials.
Speaker 1: I'm a yapper.
Speaker 4: We're born to gap in this podcast. That's why we
Speaker 4: have a podcast.
Speaker 1: Can you imagine if they were like, yes, so you're
Speaker 1: gonna have to limit it, I'd be let I'm gonna
Speaker 1: have to find a different outlet totally.
Speaker 4: Or you want to blog highlights your expertise. Your website
Speaker 4: is where you can really tell your story and guide
Speaker 4: visitors through the journey that you want them to take.
Speaker 4: And it's all yours at.
Speaker 1: One hundred percent and could be like really passive or
Speaker 1: really active. Like if you want a blog that you
Speaker 1: update every day, you do you boo. But I don't
Speaker 1: have time for that, Like that's not something that I
Speaker 1: can commit to. So it's not just about I guess
Speaker 1: looking professional. Having a website boosts your credibility, but that
Speaker 1: doesn't mean you need to update it every day. Like
Speaker 1: if you want to, you can, And I mean I
Speaker 1: now just log into the back end and change things
Speaker 1: when I'm like, oh that kind of looks cool, Let
Speaker 1: me try that feature, let me do this, like I
Speaker 1: love it. It annoys the team though, because I like
Speaker 1: change things and I'm like, why is the role different?
Speaker 1: And I'm like, so hear me out. But consumers today
Speaker 1: expect businesses to have a good online presence, and a
Speaker 1: really well designed website can make a strong first impression.
Speaker 1: Like if you're a new business as well and you
Speaker 1: have a strong website, I'm like, oh, well, this business
Speaker 1: has its stuff together. Even if you don't have any
Speaker 1: social proof yet, Jess, I look and I go, oh,
Speaker 1: they're legit. Maybe I don't need the social proof or
Speaker 1: I haven't gone looking for it because the website was enough. Yeah. Plus,
Speaker 1: it's a space where you can capture leads, you can
Speaker 1: collect emails and ultimately drive conversion in a way that's
Speaker 1: fully within your control. And I mean historically I really
Speaker 1: focused on socials. It's not about socials, Jess. It's really
Speaker 1: about getting that engaged customer in your door. I know,
Speaker 1: getting our website up and running it can feel like
Speaker 1: a really huge task, and it was for me. But
Speaker 1: trust me, there are super easy solutions out there, even
Speaker 1: for beginners, Jess. You know, and I've said this a
Speaker 1: million times, IDI wied my website. I spent literal weeks, Jess,
Speaker 1: building my website on squarespace without any tech background, and
Speaker 1: it used to be really complicated. I wish I'd started
Speaker 1: today because now it's just like drag and drop. I'm
Speaker 1: really glad that when I was growing up, I thought
Speaker 1: I was a MySpace hacker and I learned how to
Speaker 1: HTML code so that I could have the glitter mouse.
Speaker 1: But it's literally now just drag and drop. You don't
Speaker 1: even have to code. So I think that there's that
Speaker 1: mentality in the background, like some people are like, oh, website,
Speaker 1: it's really hard. Yeah, it's not like it used to be.
Speaker 1: It's so easy. And Jess, as you know, at the moment,
Speaker 1: they have stunning templates, so you don't even have to
Speaker 1: start from scratch. You can like get a good template,
Speaker 1: customize the colors, change the photos, you know, drag and
Speaker 1: drop things around so it looks custom it looks like
Speaker 1: your brand, but your online and your online quickly and
Speaker 1: in a super professional way. Yeah.
Speaker 4: And I'm currently jujing one of those very templates as
Speaker 4: we speak, because I know I've been saying for ages,
Speaker 4: I'm working on my website and I'm documenting it, so
Speaker 4: maybe we'll share it our cheese on the money at
Speaker 4: some point we need to.
Speaker 1: Because it's so much easier. But I think the problem
Speaker 1: being a business owner is you like want everything to
Speaker 1: be perfect, and I keep telling you, just get it up. Yeah,
Speaker 1: it's like that she's on the money website. I still
Speaker 1: think that website is a work in progress. But I'm
Speaker 1: pretty sure if anyone went to that website, they'd be like,
Speaker 1: it's hopefully hopefully hopefully. They're like, oh, it's really good.
Speaker 1: I'd be like, yeah, okay, but like, I don't really
Speaker 1: love this part. That doesn't I mean, don't publish it.
Speaker 1: Publish it and you can keep changing and updating. And
Speaker 1: I think that that's the best way a website exists now,
Speaker 1: because it's no longer like a set and forget like sign. Yeah,
Speaker 1: it's like an ever moving platform that is consistently changing
Speaker 1: in the same way that your consumers are. And I
Speaker 1: guess another thing I want to note here while we're
Speaker 1: talking about it is just did you know that once
Speaker 1: you create your business website, you don't actually automatically appear
Speaker 1: in Google work And it's all about SEO And this
Speaker 1: isn't sponsored. I just think it's really important. But Google
Speaker 1: actually has a free Fundamentals of Digital Marketing course that's
Speaker 1: going to show you how to get found when people
Speaker 1: search and as a small business, and I used to
Speaker 1: be a very small business. Just do you remember that
Speaker 1: time that I spent a whole heap of money on marketing?
Speaker 2: Oh?
Speaker 4: Yes, we don't talk about those days, no, But.
Speaker 1: Like I spent upwards of fifty thousand dollars I think
Speaker 1: on marketing and it went nowhere. For an agency, yeah,
Speaker 1: I would say they definitely did the wrong thing by
Speaker 1: us and took advantage of it. But I didn't know
Speaker 1: what I didn't know, And it turns out I could
Speaker 1: have done a lot on my own, and courses like
Speaker 1: this or what has helped me get to where I
Speaker 1: need to be. And I'm very lucky that now I'm
Speaker 1: in the position where I can hire people internally to
Speaker 1: help me and we can build it that way. But
Speaker 1: I also started here and being able to do a
Speaker 1: free Fundamentals of Digital Marketing course so that I can
Speaker 1: nail my own SEO like money win, especially as a
Speaker 1: small business owner because you feel so overwhelmed all the time.
Speaker 1: So the course is about SEO, which is search engine optimization,
Speaker 1: and it shows you how to make sure that you're
Speaker 1: getting listed on Google, and it also teaches you strategies
Speaker 1: to increase your visibility and search results, making it easier
Speaker 1: for potential customers to find you. It's honestly all about
Speaker 1: actively managing how your business appears online rather than just
Speaker 1: leaving it up to chance. And I mean just small
Speaker 1: things like one thing I learned jes that I didn't
Speaker 1: even know it was a thing. So on your website
Speaker 1: right now, you're probably like just uploading the images that
Speaker 1: you want. What are you naming them?
Speaker 4: Whatever? Those aged in my key, they're probably.
Speaker 1: Like IMG four four two or something, right, change the
Speaker 1: name of that so that if people are looking up
Speaker 1: Jessica Ricky, they're going to go to images. Maybe those
Speaker 1: images are coming up because they're saved like Jessica Ricky
Speaker 1: at the beach or Jessica Ricky. And use like your
Speaker 1: search terms in your image captions because it's saved in
Speaker 1: the back end of your website. But Google picks up
Speaker 1: those words and then serves it to your potential customer.
Speaker 1: So I can almost guarantee that all the images on
Speaker 1: this She's on the Money website are like She's on
Speaker 1: the Money investing for beginners, And like, if you looked
Speaker 1: at the name of the image, you'd be like, what,
Speaker 1: But no one's looking at the name of the image
Speaker 1: and it's like a little hack that can get you
Speaker 1: more visibility without spending anything.
Speaker 4: Genius right.
Speaker 1: Also, just another one is make sure that you're setting
Speaker 1: up your Google My Business profile, so that, I would
Speaker 1: say is a really critical step. So you know, when
Speaker 1: you search for a business on Google and that little
Speaker 1: box pops up to the right with all of the
Speaker 1: important it's so it's like their hours and their address
Speaker 1: and the photos and reviews. You can go look up
Speaker 1: Zella Money, Like we've got one set up at the moment,
Speaker 1: and it kind of has all the information that you
Speaker 1: would need at a glance without having to go to
Speaker 1: our website. So that's Google My Business working its magic.
Speaker 1: Without setting up your profile. I would say, you're actually
Speaker 1: missing out because it's free. So this will make sure
Speaker 1: that you're coming up when you need to come up.
Speaker 1: And all of this is actually covered in that course
Speaker 1: that I mentioned. That is free and it's one of
Speaker 1: the easiest and most impactful ways to boost your visibility
Speaker 1: on Google. Also, according to Google, businesses with a verified
Speaker 1: My Google Business profiler twice as likely to be considered
Speaker 1: by reputable customers. Isn't that wild? They go, You just
Speaker 1: get a little Google badge for free. Plus, they're more
Speaker 1: likely to show up in local search results, which means
Speaker 1: that you're putting your business right at the front if
Speaker 1: people are actively searching for what you're offering. It was
Speaker 1: explained to me that, like a website, Google doesn't know
Speaker 1: how to find it, Like it's kind of creating a
Speaker 1: book and then throwing it into the library and not
Speaker 1: categorizing it. Like people aren't going to walk in and
Speaker 1: be like, oh, immediately, I know how to find this book,
Speaker 1: or you know, I'm looking for this topic, I'm going
Speaker 1: to go to this section like they can't find it.
Speaker 1: You actually have to categorize it. And the Google my
Speaker 1: business actually gives all your information to Google so that
Speaker 1: they can go, oh, that's what Jess does. No worries Jess.
Speaker 1: We'll keep you in mind for when someone's looking for
Speaker 1: you or looking for a service similar to you.
Speaker 4: And I think you a decimal system of the Internet.
Speaker 1: Yes, I love a library reference.
Speaker 4: It's huge, especially for small businesses who are trying to
Speaker 4: get noticed without having that massive ad budget behind them.
Speaker 4: And once you've got your profile setup, you can start
Speaker 4: collecting those reviews on Google Reviews right like I went,
Speaker 4: I got a missage recently and I said, oh, if
Speaker 4: you enjoyed it, we'd love a Google review.
Speaker 1: I always enjoy a massage so out of town so
Speaker 1: you can have a review. And like, reviews are a
Speaker 1: really big deal when it comes to building trust and credibility.
Speaker 1: I mean, whopping eighty eight percent of consumers trust online
Speaker 1: reviews as much as personal recommendations. So if you think
Speaker 1: about it, when's the last time you booked a service
Speaker 1: or bought something online without checking the reviews first. It
Speaker 1: was saying to add a personal anecdote in here. I
Speaker 1: run a mortgage breaking business called Zella Money, and I
Speaker 1: see it as such a privileged Jess to work with
Speaker 1: people to get them into their first homes. But it
Speaker 1: is not beyond me understanding that. You know, Jess, if
Speaker 1: you come to Zella, which you do, you're kind I do,
Speaker 1: in fact do. In fact, if you come to Zella,
Speaker 1: I'm talking to you about your life savings. I'm giving
Speaker 1: you advice on how to spend it. You know, you
Speaker 1: might come to me with a property and I'm telling
Speaker 1: you whether that's a good idea or not. I'm talking
Speaker 1: you through these things. That's a big deal. So for me,
Speaker 1: reviews are so important because Jesse, if you're like a
Speaker 1: little bit unsure about, you know, spending your life savings
Speaker 1: on a property, but you know it's in line with you,
Speaker 1: I want you to be able to Google and see
Speaker 1: that so many other people have bought their houses with
Speaker 1: me and they're super happy and had a really positive experience,
Speaker 1: because that's just going to add to you being like, okay, cool,
Speaker 1: I trust them, like they know what they're talking about. Yeah, Like,
Speaker 1: it's a process you've never been through, so it makes
Speaker 1: sense that you might be a little bit confused. You
Speaker 1: might go, I don't really know what's going on. But
Speaker 1: with that level of social proof, you're a little bit
Speaker 1: more settled. You're feeling a little bit safer. And I
Speaker 1: think that that's really important, especially for me, and I
Speaker 1: think that's why it's so important that all businesses do that.
Speaker 1: I look up reviews on everything I want to know,
Speaker 1: and if the reviews are add I'm like, oh interesting.
Speaker 1: Positive reviews obviously not only help you stand out in
Speaker 1: search results, but also give like potential customers the extra
Speaker 1: nudge to choose you over the competition because they can
Speaker 1: see people are like, oh my god, I loved buying
Speaker 1: my house with Zella money. You know, Jack was amazing
Speaker 1: and Victoria really helped, Like I want that, Yeah, and
Speaker 1: I want you to see that from other people in
Speaker 1: a way that's not paid, because like the reviews on
Speaker 1: Google are not paid. You see it and go, she
Speaker 1: could have written anything, Yeah, and Jess. The cool thing
Speaker 1: here is if you're sending people to Google, you can
Speaker 1: also use these testimonials in your other marketing content to
Speaker 1: make them extra valuable.
Speaker 4: Yeah, and you can even send Path customers and email afterwards.
Speaker 4: You know, after they've used your service or brought from
Speaker 4: your business. Maybe they didn't think to leave a review
Speaker 4: straight away, but more often than not, if you ask
Speaker 4: someone and they really liked your product, people are often
Speaker 4: happy to say something good about it, especially if you
Speaker 4: just send them something with the little link saying hey, like,
Speaker 4: if you liked it, use this. Sometimes. I know businesses
Speaker 4: will say, oh, if you leave as a review, you
Speaker 4: get five percent off on your next purchase or something.
Speaker 1: It's something I actually need to be better at. Like,
Speaker 1: we do have some reviews, but I'm not as good
Speaker 1: at asking for them as I should be, because I
Speaker 1: don't know as a small business owner, I often feel
Speaker 1: like it's a burden. I don't want to be like, hey, so, Jesz,
Speaker 1: I had a really nice time working with you, Can
Speaker 1: you leave me a review. That's probably something that I
Speaker 1: need to get over because I love seeing them, not
Speaker 1: just because it's validation that I'm doing the right thing
Speaker 1: and my business is on the right path, but like
Speaker 1: I want to see your sould stick up, I want
Speaker 1: to see you buying your first home. And I guess
Speaker 1: speaking of being really proactive, and I should be more,
Speaker 1: but being proactive with emails, one of the next things
Speaker 1: that you need to consider is setting up your email list,
Speaker 1: So start collecting those email addresses from day one. Maybe
Speaker 1: you're offering a freebie or like a discount or something
Speaker 1: valuable to get people to sign up. Email marketing is
Speaker 1: an absolute powerhouse. For every dollar spent, Jess, the average
Speaker 1: return is reported to be around thirty five to forty
Speaker 1: five dollars, which is an insane return on investment. So
Speaker 1: unlike social media where posts just get lost in the feed,
Speaker 1: emails land in your customer's inboxes, making it one of
Speaker 1: the most effective ways to connect and communicate with your audience.
Speaker 1: But Jess, sadly, it's actually not all about sales, it's
Speaker 1: also about relationship building. About sixty percent of consumers say
Speaker 1: they've made a purchase because of an email that they've received,
Speaker 1: and with average open rates between twenty to twenty five percent,
Speaker 1: email engagement is actually way higher than what you typically
Speaker 1: see on social media plas you actually own your email list, Jess.
Speaker 1: No algorithms, no platform chains, just a direct line to
Speaker 1: your consumer, which is arguably, from my perspective, very sexy.
Speaker 1: So if you're just getting started, you need to prioritize
Speaker 1: your email listed from me is a no brainer. And
Speaker 1: if you're just starting, Jess, there are so many free
Speaker 1: email platforms. It's not going to cost you anything. It's
Speaker 1: like social media. Just set it up and you can
Speaker 1: work it out later. It's one of those small steps
Speaker 1: that can lead to really big lasting results for your business.
Speaker 4: And what kind of emails should people be sending?
Speaker 1: It could be a plethora of them. But I also
Speaker 1: just want to touch on that platform thing before. We
Speaker 1: just use the standard one through our website, but there
Speaker 1: are so many out there, like have a look, choose
Speaker 1: what's right for you. One of the first things you
Speaker 1: should be sending to your email list is an automated
Speaker 1: welcome sequence. So you know those emails that you get
Speaker 1: when you subscribe, like you go onto a website, you
Speaker 1: hit subscribe, They're more than just a nice gesture. They're
Speaker 1: actually a really serious money maker. J Just did you
Speaker 1: know that welcome emails can drive up to three hundred
Speaker 1: and twenty percent more revenue per email than typical promotional ones.
Speaker 1: That's crazy, that's actually insane. Plus they have higher open
Speaker 1: rates and click through rates because you're catching your audience
Speaker 1: or their most engaged, like they've just said, oh, Jess,
Speaker 1: I love your website. Sign up. Oh I just got
Speaker 1: an email from Jess. Like it makes sense. It's all
Speaker 1: about striking while the iron's hot, and a really well
Speaker 1: crafted welcome sequence does exactly that, turning fresh subscribers into
Speaker 1: loyal customers right from the get go, and then going
Speaker 1: beyond that, consider maybe adding automated emails like abandon cut reminders.
Speaker 1: They get me all the time, Jess.
Speaker 4: Yeah, the ones of the discount code always.
Speaker 1: They're like, hey, we saw you left something in your cart,
Speaker 1: and I'm like, oh, that was really rude of me
Speaker 1: to let me go buy you post purchase follow ups
Speaker 1: to thank customers for engaging with your business and like
Speaker 1: suggested related products or asking for feedback. Re Engagement emails
Speaker 1: are also a really good way for reconnecting with inactive
Speaker 1: subscribers through exclusive offers or fresh content, and each type
Speaker 1: of email plays a role in strengthening your relationship with
Speaker 1: your audience and then guiding them along the journey boosting
Speaker 1: their lifetime sales value.
Speaker 4: To you, that all sounds really good, and I know
Speaker 4: we still have so much more than we can talk
Speaker 4: about it.
Speaker 1: I know I can go on and on. It's like
Speaker 1: one of those things that I didn't know what I
Speaker 1: didn't know, and now I know I need you guys
Speaker 1: all to know too.
Speaker 4: Absolutely, So I feel like maybe we pause things right
Speaker 4: here and then we come back with a part two
Speaker 4: next month.
Speaker 1: Another deep dive. I'm very excited about it. So focusing
Speaker 1: on getting those brand foundations in order and starting with
Speaker 1: getting the owned under control is I would say the
Speaker 1: best first step before trying to tackle rented, earned and
Speaker 1: paid strategies, which I'll get on to next time, but
Speaker 1: reiterating from my perspective, owned is the most important, and
Speaker 1: it's all about building that strong base and taking it
Speaker 1: one step at a time so that you don't end
Speaker 1: up overwhelmed, which, just as we know, can be really
Speaker 1: really easy.
Speaker 4: Yeah, I'm going to overcome my overwhelm and I'm going
Speaker 4: to get my website done. I'm feeling inspired.
Speaker 1: Done is better than perfect, Jess, just get it done.
Speaker 1: It's super easy and basically I'm an expert, so like,
Speaker 1: call me like I think squat space is about timing
Speaker 1: as like an industry experts, be like, oh, victory of
Speaker 1: Vine website builder of the year, ten out of ten,
Speaker 1: perfect before we go. I think everybody knows about the
Speaker 1: She's on the Money Facebook group, but did you know
Speaker 1: that we also have a Business Bible community full of
Speaker 1: side hustlers and startups just like you. In it, our
Speaker 1: community shares heaps of tips and tricks around all things
Speaker 1: starting and growing your business. It's like having your own
Speaker 1: squad of business FESTI is cheering you on every single
Speaker 1: step of the way. So to join us, just search
Speaker 1: Business Bible on Facebook and we cannot wait to welcome
Speaker 1: you to the Business Bible fam.
Speaker 4: See you next month, guys.
Speaker 5: The ad by shared on She's on the Money is
Speaker 5: general in nature and does not consider.
Speaker 1: Your individual circumstances. She's on the Money exists purely for
Speaker 1: educational purposes and should not be relied upon to make
Speaker 1: an investment or financial decision. If you do choose to
Speaker 1: buy a financial product, read the PDS TMD and obtain
Speaker 1: appropriate financial advice tailored towards your needs.
Speaker 5: Victoria Divine and She's on the Money are authorized representatives
Speaker 5: of money sherper P T y L t D A
Speaker 5: b N three two one six four nine two seven
Speaker 5: seven zero eight a f s L four five one
Speaker 5: two eight nine