1 00:00:00,200 --> 00:00:03,480 Speaker 1: Well, we think, particularly for people leaders, as we try 2 00:00:03,520 --> 00:00:05,800 Speaker 1: to think of our role as to find a way 3 00:00:05,840 --> 00:00:07,880 Speaker 1: to yes, so rather than you know, go into a 4 00:00:07,880 --> 00:00:09,440 Speaker 1: lot of meetings and people think it's their job to 5 00:00:09,720 --> 00:00:12,559 Speaker 1: say no. Really, my job is, if someone's brought me 6 00:00:12,600 --> 00:00:14,440 Speaker 1: a proposal, is to try to work out how to get. 7 00:00:14,280 --> 00:00:14,720 Speaker 2: It to yes. 8 00:00:19,239 --> 00:00:21,720 Speaker 3: Welcome to How I Work, a show about the tactics 9 00:00:21,840 --> 00:00:24,319 Speaker 3: used by leading innovators to get so much out of 10 00:00:24,360 --> 00:00:27,720 Speaker 3: their day. I'm your host, doctor Amantha Imber. I'm an 11 00:00:27,800 --> 00:00:32,120 Speaker 3: organizational psychologist, the founder of innovation and consultancy Inventium, and 12 00:00:32,159 --> 00:00:36,080 Speaker 3: I'm obsessed with finding ways to optimize my workday. My 13 00:00:36,159 --> 00:00:40,880 Speaker 3: guest today is Paul Migliorini. Paul leads the Amazon Web 14 00:00:40,920 --> 00:00:44,280 Speaker 3: Services business across Australia and New Zealand, which is a 15 00:00:44,360 --> 00:00:47,080 Speaker 3: role that he's been in for the last four years. 16 00:00:47,760 --> 00:00:51,920 Speaker 3: Prior to joining AWS, Paul held leadership roles all over 17 00:00:52,120 --> 00:00:56,160 Speaker 3: Asia and Australia with companies like BT, Murderola, Regis and 18 00:00:56,280 --> 00:00:57,080 Speaker 3: Ernst and Young. 19 00:00:57,920 --> 00:00:58,120 Speaker 2: Now. 20 00:00:58,160 --> 00:01:01,240 Speaker 3: I was keen to speak to Paul because I have 21 00:01:01,360 --> 00:01:05,000 Speaker 3: heard a lot of things about Amazon's culture and they're 22 00:01:05,040 --> 00:01:09,200 Speaker 3: ways of working which absolutely fascinated me and I thought, 23 00:01:09,480 --> 00:01:12,240 Speaker 3: there's nothing better than being able to get an insider's 24 00:01:12,319 --> 00:01:15,600 Speaker 3: perspective on how it all works. So if you have 25 00:01:15,640 --> 00:01:18,720 Speaker 3: ever wondered what goes on behind the scenes of one 26 00:01:18,760 --> 00:01:22,560 Speaker 3: of the world's fastest growing and most powerful companies, I 27 00:01:22,600 --> 00:01:25,600 Speaker 3: think you will love my chat with Paul. There is 28 00:01:25,720 --> 00:01:29,319 Speaker 3: just so much good stuff and insight and ideas for 29 00:01:30,040 --> 00:01:33,679 Speaker 3: other people and other companies to try out as well. 30 00:01:33,920 --> 00:01:36,680 Speaker 3: So on that note, let's go to Paul and hear 31 00:01:36,720 --> 00:01:40,280 Speaker 3: about how he works. Paul, Welcome to the show. 32 00:01:40,640 --> 00:01:42,600 Speaker 2: Thank you, great to be I want to start. 33 00:01:42,400 --> 00:01:44,720 Speaker 3: With what we were just talking about before we started recording, 34 00:01:44,760 --> 00:01:47,080 Speaker 3: and this is that you've been having email and calendar 35 00:01:47,120 --> 00:01:49,600 Speaker 3: problems on your phone and now you're actually going to 36 00:01:49,800 --> 00:01:51,680 Speaker 3: change your behavior as a result of what happened. Can 37 00:01:51,720 --> 00:01:52,440 Speaker 3: you tell me about that. 38 00:01:52,720 --> 00:01:55,800 Speaker 1: So it's totally by accident, and as I say, constraint 39 00:01:56,240 --> 00:01:58,800 Speaker 1: does breed innovation in many cases. And so I had 40 00:01:58,800 --> 00:02:02,120 Speaker 1: an issue with my with my phone. So for some 41 00:02:02,240 --> 00:02:04,760 Speaker 1: reason that I still haven't resolved, my email and the 42 00:02:04,840 --> 00:02:08,040 Speaker 1: calendar stopped working and I just haven't gotten around to 43 00:02:08,320 --> 00:02:10,160 Speaker 1: getting it fixed. And so I've been living in this 44 00:02:10,200 --> 00:02:14,440 Speaker 1: world without email and calendar and my realization is that 45 00:02:14,880 --> 00:02:17,680 Speaker 1: I really miss my calendar, but I don't miss my email. 46 00:02:17,960 --> 00:02:20,320 Speaker 1: And it's helped me be a lot more present and 47 00:02:20,360 --> 00:02:22,760 Speaker 1: helped me manage the context switching that happens during my 48 00:02:22,800 --> 00:02:26,000 Speaker 1: work day, but equally the contextwitshing that needs to happen 49 00:02:26,000 --> 00:02:28,000 Speaker 1: when I go home in a much more effective way. 50 00:02:28,280 --> 00:02:30,000 Speaker 1: So you're very intentional about when you look at your 51 00:02:30,040 --> 00:02:32,200 Speaker 1: email and when you're focused on it what you do 52 00:02:32,240 --> 00:02:35,320 Speaker 1: with it. And I'm thinking it's contributing to a pretty 53 00:02:35,360 --> 00:02:38,480 Speaker 1: good increasing productivity. So when and if I get my 54 00:02:38,520 --> 00:02:40,920 Speaker 1: phone fixed, I think I will leave my email off 55 00:02:41,040 --> 00:02:41,639 Speaker 1: and put my. 56 00:02:41,600 --> 00:02:43,680 Speaker 2: Calendar back on. But it's been a really positive change 57 00:02:43,680 --> 00:02:44,240 Speaker 2: by accident. 58 00:02:44,520 --> 00:02:47,560 Speaker 3: That's awesome. And so you're saying when you get home 59 00:02:47,639 --> 00:02:52,360 Speaker 3: like rather than in the pre broken phone days, you 60 00:02:52,440 --> 00:02:54,720 Speaker 3: might maybe check your email a few times, like throughout 61 00:02:54,720 --> 00:02:56,120 Speaker 3: the night, because it's just so easy to do when 62 00:02:56,120 --> 00:02:58,519 Speaker 3: it's on your phone, But now it's intentional, you open 63 00:02:58,600 --> 00:03:01,440 Speaker 3: up your laptop once check and totally. 64 00:03:01,480 --> 00:03:03,000 Speaker 1: And because you know, in our world and I think 65 00:03:03,040 --> 00:03:05,200 Speaker 1: most people would work in this way, you're working across 66 00:03:05,280 --> 00:03:08,640 Speaker 1: multiple time zones, you know, within Australia and New Zealand, 67 00:03:08,639 --> 00:03:10,200 Speaker 1: but around the world, and so you've got these threads 68 00:03:10,200 --> 00:03:12,280 Speaker 1: that stay open, and you're trying to process things in 69 00:03:12,320 --> 00:03:15,880 Speaker 1: real time because customers are looking for quick results, and 70 00:03:15,919 --> 00:03:18,200 Speaker 1: so you tend to just continue to look at things 71 00:03:18,440 --> 00:03:20,800 Speaker 1: because you've got so many things that are open. Sometimes 72 00:03:20,800 --> 00:03:23,079 Speaker 1: that's productive because you can be really responsive, But most 73 00:03:23,080 --> 00:03:25,120 Speaker 1: of the time it's not because you get distracted by 74 00:03:25,120 --> 00:03:28,000 Speaker 1: a whole raft of things. It could easily wait till 75 00:03:28,160 --> 00:03:29,520 Speaker 1: another time, a more formal time. 76 00:03:29,680 --> 00:03:30,560 Speaker 2: Yes, because I was going. 77 00:03:30,520 --> 00:03:34,600 Speaker 3: To ask, like, there must be listeners kind of going, yeah, 78 00:03:34,639 --> 00:03:36,440 Speaker 3: but what if there's an emergency that you're going to 79 00:03:36,440 --> 00:03:38,839 Speaker 3: a miss what do you say to that? 80 00:03:39,080 --> 00:03:41,760 Speaker 1: People can call or they can send an SMS or 81 00:03:41,920 --> 00:03:44,280 Speaker 1: or something like that. And so there are other means 82 00:03:44,280 --> 00:03:44,880 Speaker 1: to get in touch. 83 00:03:45,360 --> 00:03:48,880 Speaker 3: That's right, there are, aren't they. We forget about the phone, don't, Yes, 84 00:03:49,200 --> 00:03:50,280 Speaker 3: good old fashioned calling. 85 00:03:50,520 --> 00:03:50,720 Speaker 2: Yes. 86 00:03:51,560 --> 00:03:54,520 Speaker 3: Well, I want to dig into Amazon's leadership principles because 87 00:03:54,520 --> 00:03:57,560 Speaker 3: I think they're really interesting and maybe for those probably 88 00:03:57,600 --> 00:03:59,800 Speaker 3: most listeners are not aware of the leadership principles. Can 89 00:03:59,840 --> 00:04:02,680 Speaker 3: you explain briefly what they are and why they exist? 90 00:04:02,960 --> 00:04:03,240 Speaker 2: Sure? 91 00:04:04,000 --> 00:04:07,720 Speaker 1: So we have fourteen of these principles that the best 92 00:04:07,720 --> 00:04:10,520 Speaker 1: way to think about it, I think is as an 93 00:04:10,560 --> 00:04:12,920 Speaker 1: operating system for the company. So there's a set of 94 00:04:13,120 --> 00:04:16,160 Speaker 1: principles that are bookended by two the first being customer obsession, 95 00:04:16,160 --> 00:04:18,839 Speaker 1: which is that everything we do in the company starts 96 00:04:18,839 --> 00:04:20,880 Speaker 1: with a customer and works backwards, and we try to 97 00:04:20,920 --> 00:04:23,760 Speaker 1: take a really long term perspective to that and keep 98 00:04:23,800 --> 00:04:25,960 Speaker 1: customer trusters out kind of core true north. 99 00:04:26,200 --> 00:04:29,279 Speaker 2: And the other end of the book end is deliver results. 100 00:04:29,600 --> 00:04:32,080 Speaker 1: And then there's twelve other principles that sit between those two, 101 00:04:32,720 --> 00:04:35,240 Speaker 1: and a lot of it started goes back to kind 102 00:04:35,240 --> 00:04:37,680 Speaker 1: of the early days of the company when we floated 103 00:04:37,720 --> 00:04:40,400 Speaker 1: in nineteen ninety seven, Jeff Bezos wrote a letter to 104 00:04:40,400 --> 00:04:42,800 Speaker 1: shareholders and said some important things in that letter. He said, 105 00:04:42,839 --> 00:04:44,640 Speaker 1: you know, we're going to build a company that's really 106 00:04:44,640 --> 00:04:46,839 Speaker 1: focused on the customer, and we're going to index on 107 00:04:46,880 --> 00:04:49,520 Speaker 1: the long term and not be thrown off course by 108 00:04:49,560 --> 00:04:52,360 Speaker 1: short term sort of market forces or other things that 109 00:04:52,360 --> 00:04:54,760 Speaker 1: make it in the way of us and our customers. 110 00:04:54,760 --> 00:04:56,760 Speaker 1: And I think that a lot of those principles and 111 00:04:56,760 --> 00:04:58,599 Speaker 1: a bunch of others have been codified over the years 112 00:04:58,600 --> 00:05:02,240 Speaker 1: into these fourteen leaders leadership principles, and what we try 113 00:05:02,279 --> 00:05:05,040 Speaker 1: to do is as an organization is operate in a 114 00:05:05,120 --> 00:05:09,599 Speaker 1: very decentralized way where people close to the customer can 115 00:05:09,640 --> 00:05:12,680 Speaker 1: be really clear on how to make good quality decisions 116 00:05:12,800 --> 00:05:15,720 Speaker 1: at high velocity velocity without having to refer them back 117 00:05:16,240 --> 00:05:19,240 Speaker 1: to managers or even to head office for decision making. 118 00:05:19,240 --> 00:05:20,600 Speaker 2: So it helps us move really. 119 00:05:20,600 --> 00:05:23,600 Speaker 1: Really quickly, and it helps us make good quality decisions 120 00:05:23,680 --> 00:05:25,840 Speaker 1: around what we're trying to do for our customers. And 121 00:05:26,040 --> 00:05:28,320 Speaker 1: really it's one of the big fundamentals on how we 122 00:05:28,320 --> 00:05:30,400 Speaker 1: can move really quickly, and it's a kind of absolute 123 00:05:30,440 --> 00:05:31,840 Speaker 1: bedrock of how we run our company. 124 00:05:32,040 --> 00:05:35,120 Speaker 3: Yeah, fourteen, Like that's a lot. And one of them's frugality, 125 00:05:35,320 --> 00:05:37,640 Speaker 3: which just sort of seems odds with having fourteen principles, 126 00:05:37,640 --> 00:05:39,919 Speaker 3: Is that right? Yeah, So I do want to delve 127 00:05:39,920 --> 00:05:43,760 Speaker 3: into maybe frugality first and tell me about what does 128 00:05:43,800 --> 00:05:47,479 Speaker 3: that mean and how how does that actually play out. Like, 129 00:05:47,520 --> 00:05:50,680 Speaker 3: for example, we're just talking about lunch before and apparently 130 00:05:50,760 --> 00:05:53,200 Speaker 3: Amazon's not giving you a free lunch what you're a 131 00:05:53,240 --> 00:05:54,160 Speaker 3: tech company. 132 00:05:54,920 --> 00:05:57,640 Speaker 2: Well, there's a couple of aspects. 133 00:05:57,240 --> 00:05:59,960 Speaker 1: To this principle of frugality. One of them is that 134 00:06:00,080 --> 00:06:04,120 Speaker 1: we believe really fundamentally in this idea of investing in 135 00:06:04,200 --> 00:06:07,880 Speaker 1: things that we can directly correlate with benefit to our customers. 136 00:06:09,000 --> 00:06:10,760 Speaker 1: And you know, we think that you know, a lot 137 00:06:10,800 --> 00:06:13,600 Speaker 1: of these superfluous benefits don't right, We try to It's 138 00:06:13,640 --> 00:06:15,960 Speaker 1: not as though where we don't spend I think, as 139 00:06:15,960 --> 00:06:17,760 Speaker 1: I recall one last year, we were one of, if 140 00:06:17,800 --> 00:06:20,240 Speaker 1: not the largest spender globally in the context of R 141 00:06:20,279 --> 00:06:22,479 Speaker 1: and D, you know, over twenty billion dollars in R 142 00:06:22,520 --> 00:06:24,479 Speaker 1: and D. But we try to make sure that investment 143 00:06:24,520 --> 00:06:26,760 Speaker 1: is deliberately focused on creating value for our customers. 144 00:06:26,800 --> 00:06:28,520 Speaker 2: So that's one big aspect of it. We try to 145 00:06:28,520 --> 00:06:29,560 Speaker 2: be really disciplined about that. 146 00:06:29,640 --> 00:06:33,159 Speaker 1: The other big aspect of frugality is this notion of constraint. 147 00:06:33,800 --> 00:06:37,080 Speaker 1: You know, so when you do actively constrain resources, typically 148 00:06:37,160 --> 00:06:39,240 Speaker 1: what you find is that you come up with really 149 00:06:39,240 --> 00:06:41,599 Speaker 1: interesting ways to solve problems. So in a world where 150 00:06:41,600 --> 00:06:43,920 Speaker 1: you have unlimited resources, you probably aren't going to be 151 00:06:43,920 --> 00:06:45,800 Speaker 1: a particularly innovative company because you don't have to be. 152 00:06:46,160 --> 00:06:48,600 Speaker 1: But when you're actively constraining resources, you tend to find 153 00:06:48,600 --> 00:06:51,080 Speaker 1: really creative ways to solve problems. So that's a couple 154 00:06:51,080 --> 00:06:53,640 Speaker 1: of the fundamentals that sit behind this notion of frugality, 155 00:06:53,640 --> 00:06:57,000 Speaker 1: and it's a really important leadership principle, and often most 156 00:06:57,040 --> 00:06:58,719 Speaker 1: people will say it's one of the more difficult ones 157 00:06:58,720 --> 00:07:01,520 Speaker 1: because we're growing so quickly and investing so readily and 158 00:07:01,920 --> 00:07:03,800 Speaker 1: in so many important things, and you know, we try 159 00:07:03,800 --> 00:07:05,280 Speaker 1: to think really big, which is another one of our 160 00:07:05,360 --> 00:07:07,800 Speaker 1: leadership principles, and be very expansive as to how we 161 00:07:07,839 --> 00:07:09,960 Speaker 1: think about creating value. 162 00:07:09,760 --> 00:07:10,400 Speaker 2: For our customers. 163 00:07:10,400 --> 00:07:12,000 Speaker 1: And you have to invest a lot, you know, and 164 00:07:12,000 --> 00:07:14,640 Speaker 1: then to actively constrain resources at the same time is 165 00:07:15,160 --> 00:07:17,680 Speaker 1: quite a difficult discipline, but a really important one. 166 00:07:17,960 --> 00:07:20,760 Speaker 3: And so can you give me an example of where 167 00:07:20,840 --> 00:07:23,120 Speaker 3: you've had to apply that in a way. I guess 168 00:07:23,160 --> 00:07:25,720 Speaker 3: that's been challenging for you and your role. 169 00:07:26,600 --> 00:07:28,880 Speaker 1: So typically what will happen is, you know, we will 170 00:07:28,880 --> 00:07:32,560 Speaker 1: get an investment plan and often the teams will be saying, look, 171 00:07:32,560 --> 00:07:34,680 Speaker 1: I'm looking to you know, there's this many customers and 172 00:07:34,680 --> 00:07:38,000 Speaker 1: we believe fundamentally we can we can help them in 173 00:07:38,280 --> 00:07:40,400 Speaker 1: a really interesting ways, and therefore we need this, you know, 174 00:07:40,480 --> 00:07:43,160 Speaker 1: this level of investment, and we'll go, okay, that's interesting, 175 00:07:43,320 --> 00:07:45,160 Speaker 1: but you know, how would you do that with half 176 00:07:45,360 --> 00:07:49,280 Speaker 1: the investment? Because we're constantly thinking about this idea of scale, 177 00:07:49,480 --> 00:07:52,040 Speaker 1: and in particular, the notion of doing it in a 178 00:07:52,040 --> 00:07:54,200 Speaker 1: non linear way. You know, so as we're trying to 179 00:07:54,200 --> 00:07:57,080 Speaker 1: grow our business, you know, how can we be doing 180 00:07:57,080 --> 00:07:59,160 Speaker 1: it in a way that's not proportional, ie where because 181 00:07:59,160 --> 00:08:01,920 Speaker 1: that's ultimately not effective in the long term. So we'll 182 00:08:01,960 --> 00:08:04,800 Speaker 1: consciously say well, okay, you can have half or you 183 00:08:04,840 --> 00:08:07,760 Speaker 1: can have a quarter, and invariably what happens is it's 184 00:08:07,760 --> 00:08:10,440 Speaker 1: super interesting because the team go away and because it's 185 00:08:10,480 --> 00:08:13,360 Speaker 1: conditioned through our principles, it's not a real frustration. People 186 00:08:13,440 --> 00:08:15,120 Speaker 1: know that's why we're doing it, and it's just as 187 00:08:15,160 --> 00:08:17,160 Speaker 1: a forcing function to go away and think about a 188 00:08:17,160 --> 00:08:20,040 Speaker 1: problem in a very different way, and most people find 189 00:08:20,040 --> 00:08:21,480 Speaker 1: it to be pretty useful. 190 00:08:21,920 --> 00:08:24,320 Speaker 3: So would that then be unusual to give a project 191 00:08:24,360 --> 00:08:27,120 Speaker 3: the full funding that has been requested. 192 00:08:27,840 --> 00:08:31,000 Speaker 2: It really depends. I mean, we are investing. 193 00:08:30,720 --> 00:08:34,040 Speaker 1: You know, really really heavily lots of people, and that's 194 00:08:34,080 --> 00:08:36,600 Speaker 1: because the market opportunity is there, and we see that 195 00:08:36,600 --> 00:08:38,640 Speaker 1: customers are driving a lot of value from the work 196 00:08:38,679 --> 00:08:39,640 Speaker 1: we're doing, and therefore. 197 00:08:39,360 --> 00:08:40,400 Speaker 2: We're investing against that. 198 00:08:40,840 --> 00:08:42,960 Speaker 1: And so there's a tension, you know, between the two, 199 00:08:42,960 --> 00:08:45,319 Speaker 1: and it's a question of how well you manage that tension. 200 00:08:45,640 --> 00:08:47,719 Speaker 1: I guess that just coming back to leadership principles for 201 00:08:47,760 --> 00:08:50,839 Speaker 1: a moment, I mean, part of the way, or one 202 00:08:50,840 --> 00:08:52,840 Speaker 1: of the easier ways I think to think about it, 203 00:08:52,880 --> 00:08:56,520 Speaker 1: is that we have this kind of fundamental belief around 204 00:08:57,200 --> 00:08:59,640 Speaker 1: the company that we are a company where builders come 205 00:08:59,640 --> 00:09:02,440 Speaker 1: to build. And so this notion of being a builder, 206 00:09:02,679 --> 00:09:05,360 Speaker 1: it really is the embodiment of these fourteen leadership principles 207 00:09:05,360 --> 00:09:07,959 Speaker 1: that you really focused on invention, you really want to 208 00:09:07,960 --> 00:09:09,800 Speaker 1: think big, you have a strong level of ownership and 209 00:09:09,880 --> 00:09:12,360 Speaker 1: bias for action around how you solve customers, and so 210 00:09:12,640 --> 00:09:14,880 Speaker 1: you can roll all of those principles up into this 211 00:09:14,960 --> 00:09:16,760 Speaker 1: idea of being builders. 212 00:09:16,800 --> 00:09:17,280 Speaker 2: And we think that. 213 00:09:17,240 --> 00:09:19,920 Speaker 1: Everyone's a leader and everyone should be a builder and 214 00:09:19,960 --> 00:09:22,640 Speaker 1: really therefore represent those principles in a really kind of 215 00:09:22,640 --> 00:09:23,320 Speaker 1: effective way. 216 00:09:23,800 --> 00:09:26,240 Speaker 3: So how does that relate, like in terms of everyone's 217 00:09:26,240 --> 00:09:30,080 Speaker 3: a builder. If you're in say sales marketing or something 218 00:09:30,120 --> 00:09:32,440 Speaker 3: like that, like you're not an engineer, how do those 219 00:09:32,480 --> 00:09:33,600 Speaker 3: people conceptualize that. 220 00:09:33,800 --> 00:09:36,640 Speaker 1: I can give you a real example. So my current manager, 221 00:09:37,160 --> 00:09:40,120 Speaker 1: Ed who was my predecessor in my current role a 222 00:09:40,200 --> 00:09:42,160 Speaker 1: number of years ago, now four or five years ago, 223 00:09:42,760 --> 00:09:45,320 Speaker 1: was looking at what we're doing for our customers and 224 00:09:45,360 --> 00:09:49,200 Speaker 1: he had a hypothesis around this notion of global customers 225 00:09:49,240 --> 00:09:51,760 Speaker 1: and how they wanted to deploy tech, and so he 226 00:09:51,840 --> 00:09:53,960 Speaker 1: had an idea basically, and he wrote it up in 227 00:09:53,960 --> 00:09:55,320 Speaker 1: a six page and he said, look, we need to 228 00:09:55,360 --> 00:09:58,120 Speaker 1: think about building a new organizational unit that's really built 229 00:09:58,120 --> 00:10:00,560 Speaker 1: specifically for the needs of these global multi nationals who 230 00:10:01,080 --> 00:10:02,920 Speaker 1: who want to consume tech in different ways. 231 00:10:02,960 --> 00:10:04,080 Speaker 2: They're highly distributed. 232 00:10:04,280 --> 00:10:06,959 Speaker 1: And so he wrote a six pager and when build 233 00:10:06,960 --> 00:10:10,040 Speaker 1: a entirely new business today is a multi billion dollar 234 00:10:10,400 --> 00:10:12,880 Speaker 1: business from a six page document. So that's a really 235 00:10:12,920 --> 00:10:16,280 Speaker 1: good example in the world of sales of how this 236 00:10:16,360 --> 00:10:19,400 Speaker 1: works today. We have a team of people here who 237 00:10:19,480 --> 00:10:21,880 Speaker 1: are doing an incredible work around this idea of. 238 00:10:21,800 --> 00:10:23,720 Speaker 2: What we call the cognitive customer experience. 239 00:10:23,720 --> 00:10:27,520 Speaker 1: So we've got a platform that effectively creates a software based. 240 00:10:27,280 --> 00:10:28,840 Speaker 2: Contact center called Amazon Connect. 241 00:10:29,200 --> 00:10:31,400 Speaker 1: But equally, what we're seeing is that loads of customers 242 00:10:31,440 --> 00:10:34,200 Speaker 1: are looking to integrate that with AI and a whole 243 00:10:34,280 --> 00:10:36,280 Speaker 1: raft of other things that will help them to transform 244 00:10:36,280 --> 00:10:39,520 Speaker 1: the customer experience. And so we created a small team 245 00:10:39,800 --> 00:10:42,280 Speaker 1: we called it a two pizza team of builders who 246 00:10:42,320 --> 00:10:43,199 Speaker 1: are out there and I. 247 00:10:43,120 --> 00:10:44,880 Speaker 3: Can explain what you mean by a two pizza team 248 00:10:45,160 --> 00:10:46,160 Speaker 3: that are not familiar. 249 00:10:45,840 --> 00:10:50,240 Speaker 1: With that chanel. So it's essentially a small cross functional 250 00:10:50,240 --> 00:10:54,000 Speaker 1: team that has their requisite skills within it to operate 251 00:10:54,400 --> 00:10:57,040 Speaker 1: completely autonomously. And the idea is that what we want 252 00:10:57,160 --> 00:11:00,640 Speaker 1: in terms of scale is a team that's kind of 253 00:11:00,760 --> 00:11:02,760 Speaker 1: that you could feed with two pizzas is the basic 254 00:11:02,840 --> 00:11:04,200 Speaker 1: rule of thumb. So we think it kind of ten 255 00:11:04,240 --> 00:11:06,319 Speaker 1: to twelve people roughly, And the reason we try to 256 00:11:06,400 --> 00:11:09,120 Speaker 1: keep it small is because what happens is as teams 257 00:11:09,160 --> 00:11:12,240 Speaker 1: grow is you tend to have to create a whole 258 00:11:12,280 --> 00:11:15,400 Speaker 1: series of mechanisms to establish to manage cross functional communication. 259 00:11:15,440 --> 00:11:16,800 Speaker 1: So what happens is once you get to a certain 260 00:11:16,880 --> 00:11:18,959 Speaker 1: level of scale, you're building all of these overheads into 261 00:11:19,040 --> 00:11:21,480 Speaker 1: the team and it impairs your ability to move fast. 262 00:11:21,480 --> 00:11:22,880 Speaker 2: So we call it a two pizza. 263 00:11:22,559 --> 00:11:26,520 Speaker 1: Team and have a principle around scaling those teams horizontally 264 00:11:26,559 --> 00:11:28,600 Speaker 1: that enables us to move fast. So we created this 265 00:11:28,640 --> 00:11:31,560 Speaker 1: two pizza team around Connect and today we've got many, 266 00:11:31,559 --> 00:11:34,160 Speaker 1: many hundreds of customers across Australia and New Zealand using 267 00:11:34,200 --> 00:11:37,040 Speaker 1: the Connect platform integrated with a whole aft of our 268 00:11:37,080 --> 00:11:39,640 Speaker 1: artificial intelligence services to think in a very different way 269 00:11:39,679 --> 00:11:42,680 Speaker 1: around improving the customer experience, and there's many of those 270 00:11:42,760 --> 00:11:43,600 Speaker 1: types of examples. 271 00:11:43,679 --> 00:11:45,960 Speaker 3: Yeah, I like the idea of scaling horizontally. That's an 272 00:11:46,000 --> 00:11:49,200 Speaker 3: interesting way of putting it. And I've heard Bezos say 273 00:11:49,320 --> 00:11:53,520 Speaker 3: that he would prefer two completely separate teams working on 274 00:11:53,600 --> 00:11:56,880 Speaker 3: the same thing and not knowing about each other's work 275 00:11:57,000 --> 00:11:58,960 Speaker 3: and then just kind of finding out after the resources 276 00:11:59,000 --> 00:12:01,880 Speaker 3: have been used. Can you maybe go into that a 277 00:12:01,920 --> 00:12:03,880 Speaker 3: little bit, because I feel like that's a really challenging 278 00:12:03,960 --> 00:12:06,920 Speaker 3: concept for most organizations that are organized and really structural. 279 00:12:07,000 --> 00:12:09,319 Speaker 1: As a leadership principle, that's kind of helpful there. It's 280 00:12:09,360 --> 00:12:12,800 Speaker 1: called having a bias for action, and so we believe 281 00:12:12,880 --> 00:12:17,360 Speaker 1: that one is probably better than two, but equally too, 282 00:12:17,440 --> 00:12:20,880 Speaker 1: is a whole lot better than zero. And what we 283 00:12:20,960 --> 00:12:23,480 Speaker 1: mean by that is that doing nothing is not a 284 00:12:23,480 --> 00:12:26,240 Speaker 1: good answer. So invariably, what we accept that if we 285 00:12:26,280 --> 00:12:28,280 Speaker 1: have a bias for action and we see an opportunity, 286 00:12:28,720 --> 00:12:31,800 Speaker 1: rather than stopping and waiting and aligning all of the 287 00:12:31,880 --> 00:12:34,720 Speaker 1: resources and making sure there's no waste, invariably, what tends 288 00:12:34,720 --> 00:12:36,839 Speaker 1: to happen in a lot of companies is nothing right, 289 00:12:37,080 --> 00:12:39,360 Speaker 1: And we accept that in some cases, what we might 290 00:12:39,440 --> 00:12:41,560 Speaker 1: create is a situation where there may be two people 291 00:12:41,679 --> 00:12:43,320 Speaker 1: or two groups of people doing the same thing. 292 00:12:43,200 --> 00:12:46,080 Speaker 2: Or even more. But if we're moving forward. 293 00:12:46,160 --> 00:12:48,439 Speaker 1: Around the customer's agenda and we've got good rigor in 294 00:12:48,480 --> 00:12:50,840 Speaker 1: what we're doing and we're learning, then ultimately it's going 295 00:12:50,880 --> 00:12:52,680 Speaker 1: to be better than doing nothing because we'll learn and 296 00:12:52,679 --> 00:12:54,520 Speaker 1: at some point in the future we may consolidate or 297 00:12:54,520 --> 00:12:55,280 Speaker 1: aligne or whatever. 298 00:12:55,320 --> 00:12:56,840 Speaker 2: But it's way better than doing nothing. 299 00:12:56,880 --> 00:12:59,520 Speaker 1: So we accept that in moving fast and having a 300 00:12:59,520 --> 00:13:01,080 Speaker 1: bias for there may be some waste. 301 00:13:01,480 --> 00:13:04,600 Speaker 3: So how does that then sit with you as a leader, 302 00:13:04,640 --> 00:13:08,040 Speaker 3: Because again I would imagine most senior leaders it is 303 00:13:08,080 --> 00:13:11,520 Speaker 3: important for them to retain control and understand what's going 304 00:13:11,520 --> 00:13:13,800 Speaker 3: on in every pocket of the organization and feel like 305 00:13:13,840 --> 00:13:16,800 Speaker 3: they're all like across it. But I would imagine it 306 00:13:16,840 --> 00:13:19,600 Speaker 3: couldn't be like that here based on that. What's that? 307 00:13:20,240 --> 00:13:21,600 Speaker 2: Yeah, it's kind of interesting. 308 00:13:21,840 --> 00:13:23,960 Speaker 1: I often tell people that you don't do a whole 309 00:13:23,960 --> 00:13:27,160 Speaker 1: lot of management work at Amazon. You do a whole 310 00:13:27,160 --> 00:13:31,160 Speaker 1: lot of coaching, and the leadership principles become really helpful 311 00:13:31,160 --> 00:13:32,920 Speaker 1: there because you know, we're hoping that people are out 312 00:13:32,960 --> 00:13:36,000 Speaker 1: in front of customers making great decisions and helping customers 313 00:13:36,040 --> 00:13:38,040 Speaker 1: in a really effective way, and the last thing I 314 00:13:38,120 --> 00:13:39,480 Speaker 1: want to do is get in the way of that. 315 00:13:39,559 --> 00:13:42,200 Speaker 1: I want to keep them as much freedom to do 316 00:13:42,240 --> 00:13:44,200 Speaker 1: that work as I possibly can, because it'll enable them 317 00:13:44,240 --> 00:13:46,080 Speaker 1: to move faster, and we'll learn from that and we'll 318 00:13:46,120 --> 00:13:48,560 Speaker 1: just get better and better over time. In terms of 319 00:13:48,600 --> 00:13:52,600 Speaker 1: helping our customers, what we try to focus on, rather 320 00:13:52,640 --> 00:13:54,880 Speaker 1: than outputs is a set of inputs. So we try 321 00:13:54,880 --> 00:13:58,040 Speaker 1: to feel really convicted around the inputs. You know, in 322 00:13:58,080 --> 00:14:00,200 Speaker 1: the case of you know, the cognitive CX work that 323 00:14:00,200 --> 00:14:02,920 Speaker 1: we're doing, we look at, you know, how many customers 324 00:14:02,920 --> 00:14:05,199 Speaker 1: are experimenting with a platform. We look at how much 325 00:14:05,280 --> 00:14:08,760 Speaker 1: value they're getting from it. We look at the skills 326 00:14:08,760 --> 00:14:10,520 Speaker 1: that they might otherwise need to be able to really 327 00:14:10,600 --> 00:14:13,640 Speaker 1: affect change and get value from the platform. So we'd 328 00:14:13,640 --> 00:14:15,719 Speaker 1: measure those sorts of inputs and make sure that we're 329 00:14:15,760 --> 00:14:19,560 Speaker 1: applying our effort on the right inputs, because then, you know, 330 00:14:19,720 --> 00:14:21,760 Speaker 1: what we try to do is apply the test that says, well, 331 00:14:22,360 --> 00:14:24,560 Speaker 1: let's then measure the causality to outputs, you know, which 332 00:14:24,640 --> 00:14:26,520 Speaker 1: might be sort of a set of business goals might 333 00:14:26,560 --> 00:14:29,000 Speaker 1: be in our case, it may be revenue or sales 334 00:14:29,080 --> 00:14:31,160 Speaker 1: or P and L or whatever, and as long as 335 00:14:31,160 --> 00:14:33,240 Speaker 1: we feel like we're convicted on the right inputs, then 336 00:14:33,280 --> 00:14:35,760 Speaker 1: it's really about ensuring that we're supporting the teams effectively 337 00:14:35,840 --> 00:14:37,760 Speaker 1: and enabling them as much freedom. 338 00:14:37,520 --> 00:14:40,120 Speaker 2: As possible to move quickly in front of the customer. Yeah. 339 00:14:40,240 --> 00:14:43,200 Speaker 3: Kind that's interesting, so kind of like lead versus lag measures, 340 00:14:43,240 --> 00:14:43,880 Speaker 3: I guess. 341 00:14:43,720 --> 00:14:45,160 Speaker 2: Yeah, you could call them leads. 342 00:14:45,200 --> 00:14:48,560 Speaker 1: You know, we use the term inputs quite intentionally, and 343 00:14:48,600 --> 00:14:50,760 Speaker 1: we do measure a lot of things. We're a very 344 00:14:50,800 --> 00:14:53,720 Speaker 1: data driven organization and we try to be very, very 345 00:14:53,720 --> 00:14:56,080 Speaker 1: convicted and have a whole lot of rigor on in 346 00:14:56,160 --> 00:14:57,960 Speaker 1: terms of what we measure and the inputs we measure. 347 00:14:58,200 --> 00:15:00,360 Speaker 1: So that's some of the things we think, we think 348 00:15:00,400 --> 00:15:04,680 Speaker 1: about and hopefully those inputs really guide us to the 349 00:15:04,720 --> 00:15:07,200 Speaker 1: things that are most important for our customers and in 350 00:15:07,240 --> 00:15:09,240 Speaker 1: the fullness of time, we think that'll mean that will 351 00:15:09,240 --> 00:15:10,160 Speaker 1: create value for us. 352 00:15:10,520 --> 00:15:12,200 Speaker 3: Now, you mentioned bias for action as one of the 353 00:15:12,280 --> 00:15:16,040 Speaker 3: leadership principles. There's also deep dive is another one, And 354 00:15:16,240 --> 00:15:18,200 Speaker 3: for me kind of when I was looking through them 355 00:15:18,240 --> 00:15:20,680 Speaker 3: and thinking about them, they feel kind of at odds 356 00:15:20,720 --> 00:15:22,720 Speaker 3: and I want to know how do they actually play 357 00:15:22,720 --> 00:15:24,040 Speaker 3: together and complement each other. 358 00:15:24,200 --> 00:15:26,920 Speaker 1: Yeah, there's certainly a tension there, and that tension is 359 00:15:27,000 --> 00:15:31,440 Speaker 1: quite deliberate. So the way we think about that particular 360 00:15:32,520 --> 00:15:35,880 Speaker 1: aspect is that it comes down to judgment, which is 361 00:15:35,880 --> 00:15:39,520 Speaker 1: embodied by another leadership principle called write a lot, and 362 00:15:39,560 --> 00:15:42,080 Speaker 1: we try to ensure that we're making a judgment call. 363 00:15:42,120 --> 00:15:44,200 Speaker 1: In this case, the judgment call is built around the 364 00:15:44,240 --> 00:15:46,720 Speaker 1: type of decision, and so we think about decisions in 365 00:15:46,760 --> 00:15:50,200 Speaker 1: two forms. We think about a decision being a two 366 00:15:50,200 --> 00:15:52,600 Speaker 1: way door, i e. That it's inherently reversible, in which 367 00:15:52,640 --> 00:15:55,640 Speaker 1: case we should index on moving quickly even if we 368 00:15:55,640 --> 00:15:57,000 Speaker 1: don't have perfect information. 369 00:15:57,800 --> 00:16:00,440 Speaker 2: We just need to use intuition and judge and move 370 00:16:00,440 --> 00:16:01,000 Speaker 2: really quickly. 371 00:16:01,320 --> 00:16:03,480 Speaker 1: Equally, if we take the view that it's what we 372 00:16:03,560 --> 00:16:07,200 Speaker 1: call a one way door, so inherently irreversible, then we 373 00:16:07,280 --> 00:16:09,680 Speaker 1: expect that our leaders and by the way, everyone inside 374 00:16:09,680 --> 00:16:11,520 Speaker 1: Amazon is a leader, So when I talk about leaders, 375 00:16:11,600 --> 00:16:12,440 Speaker 1: I'm talking about. 376 00:16:12,200 --> 00:16:13,760 Speaker 2: Everybody as opposed to people leaders. 377 00:16:14,400 --> 00:16:17,080 Speaker 1: Then we expect our leaders to exercise good judgment and 378 00:16:17,120 --> 00:16:20,520 Speaker 1: dive deep and go really deep into the problem, get 379 00:16:20,560 --> 00:16:23,040 Speaker 1: to the root of the opportunity or the root of 380 00:16:23,080 --> 00:16:25,920 Speaker 1: the challenges in a very rigorous data driven way to 381 00:16:26,000 --> 00:16:27,920 Speaker 1: ensure that we're making as good as decision as we 382 00:16:28,000 --> 00:16:28,680 Speaker 1: possibly could. 383 00:16:28,760 --> 00:16:30,160 Speaker 2: And so that's how we think about that. 384 00:16:30,360 --> 00:16:32,280 Speaker 3: Is it always obvious whether the door is one way 385 00:16:32,360 --> 00:16:32,920 Speaker 3: or two ways? 386 00:16:33,040 --> 00:16:34,880 Speaker 2: No, it's not always obvious, which is why we rely 387 00:16:35,000 --> 00:16:36,200 Speaker 2: on good judgment. 388 00:16:36,240 --> 00:16:38,160 Speaker 1: You know, we're hoping that people can see, hey, this 389 00:16:38,240 --> 00:16:40,560 Speaker 1: is you know, I think in most cases it's reasonably 390 00:16:40,560 --> 00:16:42,120 Speaker 1: obvious when you look at a decision and go, well, 391 00:16:42,480 --> 00:16:44,880 Speaker 1: you know, I can see how that's inherently reversible. Like 392 00:16:44,920 --> 00:16:46,560 Speaker 1: if we've got that wrong, as long as we've got 393 00:16:46,600 --> 00:16:48,720 Speaker 1: good rigor around what we're learning, then you know, we'll 394 00:16:48,720 --> 00:16:52,000 Speaker 1: pivot and iterate in an effective way. Equally, if it's 395 00:16:52,040 --> 00:16:53,040 Speaker 1: a really big decision. 396 00:16:53,120 --> 00:16:55,720 Speaker 2: You've seen some of those. There's really big decisions you 397 00:16:55,720 --> 00:16:58,400 Speaker 2: know that we've made. Invariably people like Jeff Bezos and 398 00:16:58,440 --> 00:17:00,720 Speaker 2: in our case Andy jasse A Suit are involved in 399 00:17:00,760 --> 00:17:05,040 Speaker 2: those decisions, and everyone goes really deep on those specific decisions. 400 00:17:05,080 --> 00:17:07,720 Speaker 2: But usually it is, but in some cases not so much. 401 00:17:07,880 --> 00:17:11,639 Speaker 3: I feel like, disagree and commit gets a lot of 402 00:17:11,680 --> 00:17:15,000 Speaker 3: pr as one of the leadership principles, and can you 403 00:17:15,080 --> 00:17:18,320 Speaker 3: explain for those that haven't come across it what it means? 404 00:17:18,320 --> 00:17:21,960 Speaker 3: And then I'm curious how you have personally gone about 405 00:17:22,000 --> 00:17:23,840 Speaker 3: applying that, because I think it's a challenging one. 406 00:17:23,920 --> 00:17:27,200 Speaker 1: Yeah, I think it's one of my absolute favorites on 407 00:17:27,600 --> 00:17:30,920 Speaker 1: many levels. The root of the principle is this idea 408 00:17:31,080 --> 00:17:34,840 Speaker 1: that you know, if you have if you're a scenario 409 00:17:35,000 --> 00:17:37,720 Speaker 1: where we're in a room for context that has white 410 00:17:37,720 --> 00:17:40,800 Speaker 1: walls and there's another wall that is black, and you know, 411 00:17:40,840 --> 00:17:42,440 Speaker 1: we could have a debate as to whether the wall 412 00:17:42,520 --> 00:17:45,200 Speaker 1: is white or black. And what happens in many companies 413 00:17:45,240 --> 00:17:47,320 Speaker 1: is you tend to land on consensus and you go, Okay, 414 00:17:47,359 --> 00:17:49,600 Speaker 1: let's agree that it's great, but the answer is that 415 00:17:49,600 --> 00:17:53,440 Speaker 1: wall's white, unambiguously white. And so what we should do 416 00:17:53,760 --> 00:17:56,840 Speaker 1: is we should have a really robust and rigorous argument 417 00:17:57,119 --> 00:17:58,800 Speaker 1: that gets us to the right answer, and let's have 418 00:17:58,840 --> 00:18:01,240 Speaker 1: a lot of backbone about that, you know, and make 419 00:18:01,280 --> 00:18:03,080 Speaker 1: sure that you know, if we have a strong opinion 420 00:18:03,080 --> 00:18:04,679 Speaker 1: on it, we're putting that opinion on the table in 421 00:18:04,720 --> 00:18:07,800 Speaker 1: really forthright ways and because it we believe it will 422 00:18:07,800 --> 00:18:10,880 Speaker 1: get us to a better quality answer. And we shouldn't 423 00:18:10,920 --> 00:18:12,679 Speaker 1: be meek and mild about that, and we shouldn't be 424 00:18:12,680 --> 00:18:16,520 Speaker 1: consensus based because ultimately, if we land on the wrong answer, 425 00:18:16,520 --> 00:18:19,320 Speaker 1: it's going to mean about outcome for our customer. And 426 00:18:19,359 --> 00:18:20,760 Speaker 1: so what we try to do is we try to 427 00:18:20,800 --> 00:18:23,880 Speaker 1: build a bunch of cultural conditions that say it's really 428 00:18:23,880 --> 00:18:27,040 Speaker 1: okay to have a very rigorous debate. Now, clearly it 429 00:18:27,080 --> 00:18:29,600 Speaker 1: needs to be respectful, it needs to be data driven, 430 00:18:29,800 --> 00:18:32,200 Speaker 1: but it needs to be forthright, and we expect people 431 00:18:32,240 --> 00:18:34,560 Speaker 1: to have a load of backbone on that. And it's 432 00:18:34,560 --> 00:18:36,760 Speaker 1: good because it creates a level of permission. And what 433 00:18:36,840 --> 00:18:38,560 Speaker 1: happens is we you know, it's a big part of 434 00:18:38,600 --> 00:18:40,439 Speaker 1: how we recruit people that you know, we have an 435 00:18:40,440 --> 00:18:42,560 Speaker 1: expectation that you're going to going to really fight your 436 00:18:42,560 --> 00:18:45,040 Speaker 1: corner on a position if you think it's important for customers, 437 00:18:45,119 --> 00:18:47,439 Speaker 1: you're not going to back down for unless you know 438 00:18:47,440 --> 00:18:49,080 Speaker 1: you've really made your case clearly. 439 00:18:49,160 --> 00:18:51,159 Speaker 2: And then the other part of it, of course, is 440 00:18:51,160 --> 00:18:51,760 Speaker 2: to say, look. 441 00:18:51,600 --> 00:18:53,920 Speaker 1: When we've made a decision, then let's make sure we've 442 00:18:53,920 --> 00:18:56,280 Speaker 1: made it, you know, and nobody is second guessing the decision, 443 00:18:56,280 --> 00:18:58,359 Speaker 1: because we'll choose to move forward. And so I find 444 00:18:58,400 --> 00:19:01,320 Speaker 1: it's really really helpful because most of the people I 445 00:19:01,359 --> 00:19:04,879 Speaker 1: work with at whatever level I can rely upon to 446 00:19:04,920 --> 00:19:07,800 Speaker 1: give me a really honest, data driven view on a perspective, 447 00:19:07,800 --> 00:19:09,879 Speaker 1: and that's really really useful. You know, you don't have 448 00:19:09,920 --> 00:19:12,480 Speaker 1: to second guess or assume that people won't most people, 449 00:19:12,880 --> 00:19:15,120 Speaker 1: I would hope all people inside our company will. 450 00:19:15,400 --> 00:19:16,840 Speaker 3: So how does that work in a meeting then, because 451 00:19:16,840 --> 00:19:19,720 Speaker 3: normally I'm just thinking about a typical meeting where it's 452 00:19:19,720 --> 00:19:21,639 Speaker 3: a consensus based decision as it is that you know 453 00:19:21,720 --> 00:19:23,840 Speaker 3: nine to nine percent of companies and you know when 454 00:19:23,840 --> 00:19:28,479 Speaker 3: the meeting has finished because you've reached consensus. But here, like, 455 00:19:28,760 --> 00:19:32,640 Speaker 3: how how do you know when you've reached the decision 456 00:19:32,840 --> 00:19:36,280 Speaker 3: because you don't have that natural consensus of closure. 457 00:19:36,840 --> 00:19:38,960 Speaker 1: Well, we try to make sure that we make a 458 00:19:39,000 --> 00:19:43,600 Speaker 1: clear decision, and most meetings are kind of unusual in 459 00:19:43,600 --> 00:19:47,119 Speaker 1: the sense that we do really believe in being very 460 00:19:47,200 --> 00:19:50,600 Speaker 1: data driven and rigorous in our decision making, and we 461 00:19:50,680 --> 00:19:53,200 Speaker 1: have a mechanism for that. Most meetings, by the way, 462 00:19:53,640 --> 00:19:56,600 Speaker 1: internally we don't use PowerPoint. Most meetings are governed by 463 00:19:57,720 --> 00:20:00,399 Speaker 1: a sixty well in its longest form of six page narrative. 464 00:20:00,400 --> 00:20:02,199 Speaker 1: But it's a written form narrative. And the reason we 465 00:20:02,280 --> 00:20:03,240 Speaker 1: use a narrative. 466 00:20:02,960 --> 00:20:05,160 Speaker 2: Is because it does that job right. 467 00:20:05,200 --> 00:20:08,040 Speaker 1: You're not relying on interpretation, you're not using high level 468 00:20:08,119 --> 00:20:11,520 Speaker 1: superficial data and know nice pictures. You're actually having to 469 00:20:11,680 --> 00:20:15,080 Speaker 1: write a long form narrative and you have to substantiate 470 00:20:15,080 --> 00:20:17,960 Speaker 1: the statements you make in that narrative with clear data. 471 00:20:18,320 --> 00:20:19,800 Speaker 2: And when they're well written. 472 00:20:19,840 --> 00:20:21,560 Speaker 1: What we find is it's really useful because at the 473 00:20:21,600 --> 00:20:23,199 Speaker 1: start of a meeting, we stop and we read it 474 00:20:23,200 --> 00:20:25,200 Speaker 1: and usually take fifteen to twenty minutes in silence to 475 00:20:25,240 --> 00:20:27,959 Speaker 1: read it, and it gets everyone onto the same page 476 00:20:28,359 --> 00:20:31,800 Speaker 1: in a really effective way, really quickly. And what I 477 00:20:31,920 --> 00:20:34,480 Speaker 1: tend to find and we have basically a set of 478 00:20:34,480 --> 00:20:36,639 Speaker 1: principles around how these meetings should run, which is that 479 00:20:37,560 --> 00:20:40,520 Speaker 1: people that the senior most person in the room should 480 00:20:40,520 --> 00:20:45,320 Speaker 1: speak last so as not to introduce any any bias inadvertently, 481 00:20:45,440 --> 00:20:48,080 Speaker 1: and then we have a robust debate and then the 482 00:20:48,119 --> 00:20:50,760 Speaker 1: opinions of the senior person you're kind of informed by 483 00:20:50,800 --> 00:20:53,040 Speaker 1: everyone else's opinion, and then typically we get a fairly 484 00:20:53,040 --> 00:20:55,520 Speaker 1: clear decision as a consequence of that. So I find 485 00:20:55,520 --> 00:20:59,800 Speaker 1: that that mechanism, in particular, that narrative form is really 486 00:21:00,000 --> 00:21:03,199 Speaker 1: helpful to getting clear decisions, you know, and that have 487 00:21:03,320 --> 00:21:06,600 Speaker 1: backbone disagree and commit principle is clearly at work. But 488 00:21:06,720 --> 00:21:09,280 Speaker 1: what happens is with the document, is you do tend 489 00:21:09,320 --> 00:21:12,440 Speaker 1: to get a lot of rich data that kind of 490 00:21:12,480 --> 00:21:15,479 Speaker 1: removes a lot of the interpretation and subjectivity that you 491 00:21:15,520 --> 00:21:18,240 Speaker 1: often see with PowerPoint in other organizations. 492 00:21:18,359 --> 00:21:20,240 Speaker 3: Yeah, I want to come back to the six page narrative, 493 00:21:20,800 --> 00:21:26,040 Speaker 3: but on the disagreeing commit for you, how how do 494 00:21:26,080 --> 00:21:28,240 Speaker 3: you manage that just internally because I imagine there must have 495 00:21:28,280 --> 00:21:30,960 Speaker 3: been many decisions that you've disagreed on but had to 496 00:21:31,000 --> 00:21:34,440 Speaker 3: commit to. Like how how internally has that worked? Yeah? 497 00:21:34,520 --> 00:21:35,200 Speaker 2: Totally fine. 498 00:21:36,160 --> 00:21:38,680 Speaker 1: I mean I love it, you know, you know because 499 00:21:38,840 --> 00:21:41,879 Speaker 1: I feel and certainly it's the case with the people 500 00:21:41,880 --> 00:21:43,080 Speaker 1: I work directly. 501 00:21:42,800 --> 00:21:46,600 Speaker 2: With, is that you know, you really, you really are. 502 00:21:46,480 --> 00:21:50,320 Speaker 1: Expected to have a strong, strong opinion. And actually it's 503 00:21:50,600 --> 00:21:51,359 Speaker 1: it counts against you. 504 00:21:51,359 --> 00:21:52,919 Speaker 2: If you have an opinion and you don't share it. 505 00:21:53,160 --> 00:21:55,240 Speaker 2: So I'm going to give you my opinion, but you know, the. 506 00:21:55,200 --> 00:21:57,240 Speaker 1: Expectation is you do it in a very objective, data 507 00:21:57,280 --> 00:21:59,360 Speaker 1: driven way, and so here's the basis of my opinion, 508 00:21:59,400 --> 00:22:03,040 Speaker 1: and you'll have a good quality argument and it's not subjective. 509 00:22:03,080 --> 00:22:06,720 Speaker 1: It's objective, and you tend to get the argument or 510 00:22:06,840 --> 00:22:08,760 Speaker 1: conversation built around the right things, and you get to 511 00:22:08,760 --> 00:22:11,400 Speaker 1: a much clearer decision, and you know, it's happened many 512 00:22:11,400 --> 00:22:13,440 Speaker 1: times that decisions have gone against me, and I feel 513 00:22:13,480 --> 00:22:16,120 Speaker 1: totally fine about that because it's not as though you're 514 00:22:16,119 --> 00:22:18,760 Speaker 1: having voiced an opinion and you usually what you find 515 00:22:18,800 --> 00:22:21,720 Speaker 1: is that it's a good, considered decision that gets made, 516 00:22:21,760 --> 00:22:23,520 Speaker 1: even if it's one that you probably don't agree with, 517 00:22:23,600 --> 00:22:25,400 Speaker 1: and so I find it to be really effective. 518 00:22:26,680 --> 00:22:28,680 Speaker 3: How do you pick up for that in recruitment? Because 519 00:22:28,720 --> 00:22:32,440 Speaker 3: I feel like so many cultures, my own workplace culture 520 00:22:32,440 --> 00:22:37,879 Speaker 3: and Inventium included, like we've got very nice, agreeable people, 521 00:22:38,040 --> 00:22:41,159 Speaker 3: and I love this principle of Amazon's and you know, 522 00:22:41,200 --> 00:22:44,000 Speaker 3: it reminds me of radical candor, and like there are 523 00:22:44,040 --> 00:22:47,399 Speaker 3: sort of lots of versions you know of that, I guess, So, 524 00:22:47,800 --> 00:22:49,639 Speaker 3: how do you pick up for that in recruitment to 525 00:22:49,680 --> 00:22:51,919 Speaker 3: find someone that's actually going to thrive in a disagree 526 00:22:51,960 --> 00:22:52,880 Speaker 3: and commit environment. 527 00:22:53,040 --> 00:22:54,000 Speaker 2: Yeah, we test for it. 528 00:22:54,720 --> 00:22:56,919 Speaker 1: And the way we test for it is that we 529 00:22:57,000 --> 00:22:59,480 Speaker 1: have another leadership principle called hire and develop the best, 530 00:23:00,280 --> 00:23:03,359 Speaker 1: And the thinking behind that leadership principle is that we 531 00:23:03,400 --> 00:23:06,440 Speaker 1: want every person who comes into the organization to be 532 00:23:06,840 --> 00:23:09,280 Speaker 1: a creative in the context of our company culture. That 533 00:23:09,320 --> 00:23:12,479 Speaker 1: they're bringing something that's additive, and the test we use 534 00:23:12,560 --> 00:23:15,040 Speaker 1: is that they're better than fifty percent of people already 535 00:23:15,040 --> 00:23:16,880 Speaker 1: in that role. So we try to apply an empirical 536 00:23:16,920 --> 00:23:20,000 Speaker 1: tests to that, and then we have a mechanism that 537 00:23:20,040 --> 00:23:20,800 Speaker 1: we called the loop. 538 00:23:21,240 --> 00:23:23,000 Speaker 2: And in the loop, it's quite. 539 00:23:22,760 --> 00:23:29,959 Speaker 1: A a structured process where a candidate who usually has 540 00:23:30,000 --> 00:23:33,280 Speaker 1: already met a competency bar goes into a process and specifically, 541 00:23:33,320 --> 00:23:35,520 Speaker 1: what we're trying to test for is whether the person 542 00:23:35,600 --> 00:23:36,960 Speaker 1: is raise the bar. 543 00:23:36,880 --> 00:23:38,320 Speaker 2: In the context of our culture. 544 00:23:39,040 --> 00:23:41,640 Speaker 1: And each of the interviewers in the loop is assigned 545 00:23:41,680 --> 00:23:44,240 Speaker 1: to one or two leadership principles, and we'll ask a 546 00:23:44,280 --> 00:23:47,160 Speaker 1: series of questions related to gathering data as to whether 547 00:23:47,200 --> 00:23:51,240 Speaker 1: that person raises the bar or not against the leadership principles, 548 00:23:51,280 --> 00:23:53,200 Speaker 1: and then we have a debrief at the end and 549 00:23:53,280 --> 00:23:56,440 Speaker 1: we compare data points, and one of those leadership principles 550 00:23:56,480 --> 00:24:00,200 Speaker 1: will always be have backbone, disagree and commit. We have 551 00:24:00,200 --> 00:24:01,800 Speaker 1: a conversation about it. If we don't feel like the 552 00:24:01,840 --> 00:24:04,640 Speaker 1: person raises the bar, we'll talk about why and whether 553 00:24:04,680 --> 00:24:07,080 Speaker 1: we feel like it can be mitigated. Because nobody is 554 00:24:07,080 --> 00:24:07,399 Speaker 1: going to be. 555 00:24:07,359 --> 00:24:10,120 Speaker 2: Perfect against forteen leadership principles. It's usually the. 556 00:24:10,160 --> 00:24:12,959 Speaker 1: Case, But the question is can they be mitigated and 557 00:24:12,960 --> 00:24:14,760 Speaker 1: do we feel like the strengths outwigh some of the 558 00:24:15,000 --> 00:24:18,240 Speaker 1: perhaps risks that we see, and then what happens, which 559 00:24:18,320 --> 00:24:19,840 Speaker 1: one of the things I really like is we have 560 00:24:21,240 --> 00:24:24,280 Speaker 1: typically in recruitment processes, you have a lot of biases 561 00:24:24,320 --> 00:24:27,240 Speaker 1: that are built into recruitment processes. You have a bias 562 00:24:27,280 --> 00:24:29,840 Speaker 1: from the hiring manager who's invariably got it incentive to 563 00:24:29,920 --> 00:24:32,919 Speaker 1: hire you because at that particular point in time he 564 00:24:33,000 --> 00:24:34,679 Speaker 1: or she may not have someone in the role and 565 00:24:34,720 --> 00:24:37,160 Speaker 1: therefore is suffering as a consequence of doing two jobs. 566 00:24:37,200 --> 00:24:38,600 Speaker 2: You know, there's a whole bunch of biases there. 567 00:24:38,640 --> 00:24:42,080 Speaker 1: So we have what's called a bar raiser, and the 568 00:24:42,119 --> 00:24:44,440 Speaker 1: bar raiser is typically what we think of as a 569 00:24:44,520 --> 00:24:48,000 Speaker 1: role model, amazon in someone who's really kind of embodies 570 00:24:48,040 --> 00:24:50,200 Speaker 1: of leadership principles in a really strong way, and they're 571 00:24:50,240 --> 00:24:53,399 Speaker 1: certified and they have no stake whatsoever in the outcome 572 00:24:53,400 --> 00:24:55,840 Speaker 1: of that decision other than to ensure that this person 573 00:24:55,920 --> 00:24:57,600 Speaker 1: raises the bar against our leadership principles. 574 00:24:57,640 --> 00:24:58,600 Speaker 2: And in the debrief, that. 575 00:24:58,520 --> 00:25:02,960 Speaker 1: Person has a veto and it often gets exercised, and 576 00:25:03,000 --> 00:25:05,119 Speaker 1: so we try to make sure that if if you 577 00:25:05,160 --> 00:25:07,119 Speaker 1: accept the premise that you know, our culture and our 578 00:25:07,160 --> 00:25:09,520 Speaker 1: people are going to drive in the fullness of time, 579 00:25:09,600 --> 00:25:13,160 Speaker 1: our ability to be successful for customers and therefore successful ourselves. 580 00:25:13,200 --> 00:25:16,080 Speaker 1: Then the point of hiring is a massively important point 581 00:25:16,119 --> 00:25:18,159 Speaker 1: in time in the context of our long term success. 582 00:25:18,200 --> 00:25:20,040 Speaker 2: So we spent a lot of time and effort on that. 583 00:25:20,320 --> 00:25:23,320 Speaker 3: Yeah, that's awesome. With the questions that you're asking around 584 00:25:23,320 --> 00:25:28,000 Speaker 3: the leadership principles, are they more like behavioral questions where 585 00:25:28,000 --> 00:25:29,840 Speaker 3: you're like, tell me about a time where you've disagreed 586 00:25:29,880 --> 00:25:30,560 Speaker 3: and committe like is. 587 00:25:30,480 --> 00:25:33,760 Speaker 1: That we're just looking for an evidence base around how 588 00:25:33,760 --> 00:25:36,119 Speaker 1: the persons operated through their career that you know that 589 00:25:36,160 --> 00:25:37,840 Speaker 1: we think aligned strongly to the things we think are 590 00:25:37,840 --> 00:25:38,480 Speaker 1: really important. 591 00:25:39,040 --> 00:25:41,159 Speaker 3: Do you remember your recruitment process? 592 00:25:41,240 --> 00:25:42,160 Speaker 2: I do. I do. 593 00:25:42,960 --> 00:25:44,600 Speaker 3: What are some of the things that stood out to 594 00:25:44,640 --> 00:25:46,920 Speaker 3: you or that you that were most memorable in terms 595 00:25:46,960 --> 00:25:48,600 Speaker 3: of how they worked out whether you were right for 596 00:25:48,680 --> 00:25:49,000 Speaker 3: the role? 597 00:25:49,400 --> 00:25:51,320 Speaker 1: I don't know, because you don't get visibility to your 598 00:25:51,320 --> 00:25:54,880 Speaker 1: own process. Yeah, no, you don't see the output. Obviously 599 00:25:54,880 --> 00:25:59,640 Speaker 1: it must have been, okay, must have been. But look, 600 00:25:59,680 --> 00:26:02,000 Speaker 1: one of the things I find, and I get this 601 00:26:02,080 --> 00:26:05,000 Speaker 1: feedback consistently from people is that culture is a kind 602 00:26:05,000 --> 00:26:08,040 Speaker 1: of interesting thing because it's not as though it's good 603 00:26:08,119 --> 00:26:08,480 Speaker 1: or bad. 604 00:26:08,880 --> 00:26:09,680 Speaker 2: There's no judgment. 605 00:26:09,800 --> 00:26:12,159 Speaker 1: I think typically people are good, you know, fit well 606 00:26:12,200 --> 00:26:14,919 Speaker 1: in a culture, or they don't right, and you may 607 00:26:14,960 --> 00:26:17,320 Speaker 1: be an outstanding performer but not right for the culture, 608 00:26:17,359 --> 00:26:19,200 Speaker 1: in which case you're probably not going to be successful 609 00:26:19,320 --> 00:26:21,800 Speaker 1: or happy in an organization like this. It's so strongly 610 00:26:21,840 --> 00:26:24,919 Speaker 1: attuned to these forteen leadership principles. So what I found 611 00:26:25,000 --> 00:26:27,600 Speaker 1: is that even though it's a very time intensive process, 612 00:26:27,760 --> 00:26:30,280 Speaker 1: it's a really good screen both ways because you know, 613 00:26:30,359 --> 00:26:32,600 Speaker 1: often what I've had is people coming into the process going, look, 614 00:26:32,600 --> 00:26:34,280 Speaker 1: I've got a really clear sense of your culture now, 615 00:26:34,320 --> 00:26:36,679 Speaker 1: because you know it's so evident through the process, and 616 00:26:36,880 --> 00:26:38,320 Speaker 1: you know, I just don't think it's the right culture 617 00:26:38,320 --> 00:26:40,120 Speaker 1: for me. And that's awesome, you know when you get 618 00:26:40,119 --> 00:26:41,720 Speaker 1: that sort of an output, because it's given people a 619 00:26:41,840 --> 00:26:44,119 Speaker 1: chance to get a real sense of how the culture 620 00:26:44,160 --> 00:26:46,280 Speaker 1: works and whether they're going to be happy and thrive 621 00:26:46,359 --> 00:26:47,920 Speaker 1: and operate well in that environment. 622 00:26:47,960 --> 00:26:49,440 Speaker 2: So it's really useful in that sense. 623 00:26:49,680 --> 00:26:49,920 Speaker 1: Yeah. 624 00:26:50,119 --> 00:26:51,960 Speaker 3: Interesting. I want to come back to the six page 625 00:26:51,960 --> 00:26:55,440 Speaker 3: and narrative because I had heard that power points are banned. 626 00:26:56,920 --> 00:26:59,840 Speaker 3: Was that hard. By the way, I imagine in you 627 00:27:00,119 --> 00:27:03,480 Speaker 3: or pre Amazon or pre wus life, you would have 628 00:27:03,560 --> 00:27:07,560 Speaker 3: credited lots of PowerPoint. What was that like getting that up? 629 00:27:07,600 --> 00:27:09,440 Speaker 1: In actual fact, I used to be a management consultant, 630 00:27:09,480 --> 00:27:11,879 Speaker 1: so I lived in PowerPoint for a long time, and 631 00:27:11,960 --> 00:27:16,399 Speaker 1: so I thought I would struggle with it. Actually, but 632 00:27:17,240 --> 00:27:20,280 Speaker 1: it became a big It took a long time. And 633 00:27:20,720 --> 00:27:23,800 Speaker 1: because it's not it's not a natural thing. A lot 634 00:27:23,840 --> 00:27:26,240 Speaker 1: of people don't spend time writing long form documents in 635 00:27:26,480 --> 00:27:28,840 Speaker 1: any company, and so actually it's a learned skill and 636 00:27:28,840 --> 00:27:30,600 Speaker 1: it just takes a bit of practice. And we you know, 637 00:27:31,040 --> 00:27:34,439 Speaker 1: so we use long form narrative for most things. So 638 00:27:34,480 --> 00:27:36,479 Speaker 1: for instance, when we when we do an interview, we'll 639 00:27:36,480 --> 00:27:38,400 Speaker 1: write our notes up as long form narrative. We don't 640 00:27:38,480 --> 00:27:40,160 Speaker 1: use bullet points. We just write them up as long 641 00:27:40,160 --> 00:27:42,679 Speaker 1: form narrative. And so you just become very practiced at it. 642 00:27:43,160 --> 00:27:45,200 Speaker 1: And so what I find is now it's just it's 643 00:27:45,359 --> 00:27:50,080 Speaker 1: it's so useful. I just couldn't imagine operating without them now. Actually, 644 00:27:50,200 --> 00:27:52,679 Speaker 1: because because of the level of rigor and depth you 645 00:27:52,720 --> 00:27:55,040 Speaker 1: get to and when you're writing one, what I find 646 00:27:55,119 --> 00:27:58,040 Speaker 1: is I probably write maybe six or seven of them 647 00:27:58,080 --> 00:28:01,439 Speaker 1: a year, a long form, six pages, and when you're 648 00:28:01,440 --> 00:28:04,960 Speaker 1: writing them, it gives you exceptional clarity because you really 649 00:28:05,000 --> 00:28:08,480 Speaker 1: have to. It forces you to be quite rigorous and 650 00:28:08,560 --> 00:28:10,919 Speaker 1: to think things through deeply. So both in terms of 651 00:28:10,960 --> 00:28:12,720 Speaker 1: consuming it in terms of getting people onto the same 652 00:28:12,720 --> 00:28:15,120 Speaker 1: page and writing them, it's a really really useful mechanism. 653 00:28:15,359 --> 00:28:16,639 Speaker 2: And so I thought it'd be a lot harder than 654 00:28:16,680 --> 00:28:19,200 Speaker 2: it was, to be frank, and it wasn't at all. 655 00:28:19,640 --> 00:28:22,760 Speaker 3: Like I imagine when you say narrative, I imagine something reading like 656 00:28:22,800 --> 00:28:25,119 Speaker 3: a short story. Is that the right interpretation? 657 00:28:25,280 --> 00:28:29,760 Speaker 2: Yeah? Yeah, six page long form narrative, full sentences. 658 00:28:29,520 --> 00:28:32,159 Speaker 3: No dot points, no dot points, beginning, middle, and end 659 00:28:32,720 --> 00:28:33,720 Speaker 3: with data woven in. 660 00:28:33,880 --> 00:28:37,800 Speaker 2: Black and white. You know. Yeah, wow, you can have 661 00:28:37,840 --> 00:28:39,840 Speaker 2: lots of appendencies, by the way, and so some people do. 662 00:28:40,200 --> 00:28:40,640 Speaker 2: I never do. 663 00:28:41,000 --> 00:28:43,720 Speaker 1: But you see these documents that are so well but 664 00:28:43,760 --> 00:28:45,440 Speaker 1: you don't have to read them, and that's the rule. 665 00:28:45,760 --> 00:28:48,880 Speaker 1: And so again it's a forcing function. So people have them, 666 00:28:49,000 --> 00:28:50,880 Speaker 1: but you're not expected to read them. So you need 667 00:28:50,880 --> 00:28:54,160 Speaker 1: to write the document with a view that the pendicies 668 00:28:54,200 --> 00:28:54,880 Speaker 1: may not be read. 669 00:28:55,560 --> 00:28:57,200 Speaker 3: How long does it take to write one of them? 670 00:28:57,680 --> 00:28:58,640 Speaker 2: It kind of depends. 671 00:28:59,520 --> 00:29:02,320 Speaker 1: It depends so like I sit down and write, you know, 672 00:29:02,480 --> 00:29:05,760 Speaker 1: a kind of a document that summarizes our aims at 673 00:29:05,760 --> 00:29:07,240 Speaker 1: business once a year, and I take a lot of 674 00:29:07,320 --> 00:29:09,400 Speaker 1: time on that because you know, I really go deep 675 00:29:09,440 --> 00:29:11,480 Speaker 1: in every part of the business and thin deeply about it. 676 00:29:11,520 --> 00:29:13,840 Speaker 1: So maybe that's you know, fifty or sixty hours of 677 00:29:13,880 --> 00:29:16,600 Speaker 1: my time to write that. Equally, I've written docs that 678 00:29:16,640 --> 00:29:18,720 Speaker 1: I can do, you know, in an afternoon in three 679 00:29:18,800 --> 00:29:22,320 Speaker 1: or four hours, that aren't perhaps as deep or kind 680 00:29:22,320 --> 00:29:24,680 Speaker 1: of analytical as the broader docks. It just kind of 681 00:29:24,680 --> 00:29:26,480 Speaker 1: depends you just get very good at writing them. Some 682 00:29:26,520 --> 00:29:28,800 Speaker 1: of them are quick to write, others take a lot 683 00:29:28,840 --> 00:29:29,640 Speaker 1: longer that. 684 00:29:29,720 --> 00:29:32,000 Speaker 3: You taught how to write, because I feel like the 685 00:29:32,320 --> 00:29:34,640 Speaker 3: ability to write, and particularly the ability to write pros 686 00:29:34,720 --> 00:29:37,120 Speaker 3: is a lost skill. Does Amazon give you training? 687 00:29:37,240 --> 00:29:41,920 Speaker 1: We do have narrative writing courses, and so it's totally optional. 688 00:29:41,960 --> 00:29:43,720 Speaker 1: So if people want coaching on it, you can get 689 00:29:43,800 --> 00:29:46,719 Speaker 1: you can get coaching. And then there's what you do 690 00:29:46,800 --> 00:29:48,440 Speaker 1: find to your point is there's a bunch of people 691 00:29:48,480 --> 00:29:50,160 Speaker 1: who are just really good at it, and they invariably 692 00:29:50,200 --> 00:29:51,760 Speaker 1: become coaches to everyone else as well. 693 00:29:52,000 --> 00:29:52,960 Speaker 2: I'm not one of those people. 694 00:29:53,000 --> 00:29:54,520 Speaker 3: So how did you get better at it. I assume 695 00:29:54,520 --> 00:29:56,440 Speaker 3: that you've improved at it during your time here. 696 00:29:56,480 --> 00:29:58,760 Speaker 2: It's just practicing conditioning. You just get good at it. 697 00:29:58,760 --> 00:30:00,680 Speaker 2: You consume a lot of them, you know, you write 698 00:30:00,680 --> 00:30:01,960 Speaker 2: a lot of them. You just get good at it. 699 00:30:02,520 --> 00:30:05,840 Speaker 1: I think moderately competent, I would describe probably not good. 700 00:30:06,160 --> 00:30:09,200 Speaker 3: Yeah, I'm just I'm fascinated by that. I feel like 701 00:30:09,200 --> 00:30:11,400 Speaker 3: there'd be you know, people listening to this going, ah, 702 00:30:11,520 --> 00:30:14,160 Speaker 3: do away with powerpoints. But then I feel like with 703 00:30:14,240 --> 00:30:16,240 Speaker 3: the amount of time and rigor that's going into a 704 00:30:16,280 --> 00:30:18,320 Speaker 3: six page narrative, and I assume that they don't have 705 00:30:18,360 --> 00:30:21,480 Speaker 3: to be six pages, but that's just the limit that's right. 706 00:30:21,640 --> 00:30:23,920 Speaker 3: And I assume that they are like font sized guidelines, 707 00:30:23,920 --> 00:30:25,560 Speaker 3: so you're not just going eight point five. 708 00:30:25,520 --> 00:30:27,720 Speaker 2: Totally ten point font minimum. 709 00:30:27,880 --> 00:30:31,360 Speaker 1: There's there's hard rules around margin sizes and line spacing 710 00:30:31,360 --> 00:30:33,040 Speaker 1: the whole lot. Because you know, you can imagine every 711 00:30:33,040 --> 00:30:35,520 Speaker 1: trick in the book has been tried absolutely. You know 712 00:30:35,600 --> 00:30:38,800 Speaker 1: that this notion of a forcing function is an interesting one. 713 00:30:38,840 --> 00:30:41,040 Speaker 1: That the idea that it's a fixed six pages is 714 00:30:41,080 --> 00:30:43,760 Speaker 1: really useful as well, because you know, I know that 715 00:30:44,680 --> 00:30:47,680 Speaker 1: Andy writes a six pager on AWS each year for 716 00:30:48,040 --> 00:30:50,719 Speaker 1: Jeff and I sit there and going, you know, Gollie, 717 00:30:50,720 --> 00:30:54,000 Speaker 1: how would you know fit an entire business into six pages? 718 00:30:54,040 --> 00:30:56,400 Speaker 1: And you know when I struggle to do the AMZ business. 719 00:30:56,440 --> 00:30:59,640 Speaker 1: And Edwin, who runs our APEC business, does the same. 720 00:30:59,680 --> 00:31:03,920 Speaker 1: And it's a super forcing function because it does force 721 00:31:03,960 --> 00:31:08,280 Speaker 1: you to synthesize your messaging into a coherent six page narrative. 722 00:31:08,320 --> 00:31:10,280 Speaker 1: You can't just waffle on forever, and you've got to 723 00:31:10,280 --> 00:31:12,240 Speaker 1: get to the important points and you've got to you've 724 00:31:12,240 --> 00:31:16,000 Speaker 1: got to make it constructive and really focused, and so 725 00:31:16,040 --> 00:31:17,800 Speaker 1: that becomes useful as well. 726 00:31:18,040 --> 00:31:20,880 Speaker 3: I imagine that must be a beautiful time saving device 727 00:31:21,240 --> 00:31:23,680 Speaker 3: because I feel like like that much thought does not 728 00:31:23,720 --> 00:31:26,720 Speaker 3: go into PowerPoint decks and there's often a lot of unnecessary, 729 00:31:26,920 --> 00:31:30,000 Speaker 3: totally waffle Where is this? It's all, It's all there. 730 00:31:30,480 --> 00:31:31,800 Speaker 3: And I want to pick back up on what you 731 00:31:31,800 --> 00:31:34,880 Speaker 3: said about how within the meeting is when people will 732 00:31:34,920 --> 00:31:36,160 Speaker 3: actually read the narrative. 733 00:31:36,200 --> 00:31:36,520 Speaker 2: Is that right? 734 00:31:36,560 --> 00:31:38,040 Speaker 3: So the time blocked out for reading? 735 00:31:38,120 --> 00:31:41,400 Speaker 1: Yeah, normally what happens is you take you read in 736 00:31:41,440 --> 00:31:43,600 Speaker 1: silence for the first fifteen to twenty minutes of the meeting, 737 00:31:43,760 --> 00:31:47,160 Speaker 1: and everyone reads in silence, and again a bunch of 738 00:31:47,200 --> 00:31:48,920 Speaker 1: protocols around that, and. 739 00:31:48,960 --> 00:31:49,480 Speaker 3: What are they? 740 00:31:49,720 --> 00:31:54,400 Speaker 2: We just complete silence because people are focused on it 741 00:31:54,440 --> 00:31:57,520 Speaker 2: and concentrating on their docks, so you know, just being 742 00:31:57,560 --> 00:31:59,320 Speaker 2: respectful around those is important. 743 00:31:59,400 --> 00:32:02,400 Speaker 1: So quite funny, like it's really feels very unnatural when 744 00:32:02,400 --> 00:32:04,479 Speaker 1: you first joined that. Everyone sits down and you know, hi, 745 00:32:04,520 --> 00:32:06,160 Speaker 1: how are you? And let's read a dock and you 746 00:32:06,160 --> 00:32:07,920 Speaker 1: sit there in silence for twenty minutes and read a dock. 747 00:32:09,360 --> 00:32:12,000 Speaker 1: I find it so super useful because you do get 748 00:32:12,000 --> 00:32:15,720 Speaker 1: this situation where often what happens, particularly with PowerPoint, is 749 00:32:15,760 --> 00:32:18,320 Speaker 1: you've get people that are just wonderful communicators and can 750 00:32:18,400 --> 00:32:23,680 Speaker 1: communicate really well and present really well. Often that can 751 00:32:24,240 --> 00:32:28,560 Speaker 1: cover a lot of sins. And the reverse is also true. 752 00:32:28,600 --> 00:32:31,080 Speaker 1: You get people that are poor communicators who can't get 753 00:32:31,120 --> 00:32:33,000 Speaker 1: a point across well, but actually what they're saying is 754 00:32:33,040 --> 00:32:37,520 Speaker 1: really important, and that's kind of I think that's potentially 755 00:32:37,600 --> 00:32:38,360 Speaker 1: very risky in. 756 00:32:38,320 --> 00:32:39,080 Speaker 2: A lot of companies. 757 00:32:39,160 --> 00:32:41,120 Speaker 1: What you want to do is get the right message 758 00:32:41,160 --> 00:32:42,840 Speaker 1: and because you've got time to construct it well in 759 00:32:42,840 --> 00:32:45,720 Speaker 1: a narrative, typically what happens, and it's not always the case, 760 00:32:45,760 --> 00:32:48,120 Speaker 1: you know, invariably, if you've get a poorly written narrative, 761 00:32:48,440 --> 00:32:49,920 Speaker 1: you know, you don't get a great qualit outcome, but 762 00:32:49,960 --> 00:32:52,680 Speaker 1: when it's well written, getting everyone to the same page 763 00:32:52,720 --> 00:32:54,600 Speaker 1: with the same data set at the end of that 764 00:32:54,600 --> 00:32:56,680 Speaker 1: twenty minutes is really powerful. Because the other thing that 765 00:32:56,680 --> 00:33:00,640 Speaker 1: happens with PowerPoint is you'll have someone who say an hour, 766 00:33:00,800 --> 00:33:03,040 Speaker 1: and they'll spend forty five minutes of the hour presenting 767 00:33:03,840 --> 00:33:07,520 Speaker 1: a pack and you've got a bunch of questions for 768 00:33:07,600 --> 00:33:09,280 Speaker 1: each of each of the pages, so you can stop 769 00:33:09,320 --> 00:33:11,800 Speaker 1: and ask questions, and often you don't get to a 770 00:33:11,840 --> 00:33:14,880 Speaker 1: really clean endpoint because you're debating different things and it 771 00:33:14,960 --> 00:33:16,240 Speaker 1: leads a lot to interpretation. 772 00:33:16,400 --> 00:33:17,160 Speaker 2: So often find that. 773 00:33:17,120 --> 00:33:19,320 Speaker 1: You just don't get as cleaner an outcome, which means 774 00:33:19,560 --> 00:33:21,320 Speaker 1: it actually takes a lot longer because you're reving through 775 00:33:21,360 --> 00:33:22,080 Speaker 1: things a lot more. 776 00:33:22,240 --> 00:33:23,600 Speaker 2: That doesn't seem to happen as much. 777 00:33:24,000 --> 00:33:26,800 Speaker 3: Yeah, I do like the fact that it really takes 778 00:33:26,800 --> 00:33:29,200 Speaker 3: out a lot of the biases that you know, if 779 00:33:29,240 --> 00:33:31,480 Speaker 3: you've got the gift of the gab, you can sell 780 00:33:31,480 --> 00:33:34,400 Speaker 3: most things through a PowerPoint deck and the reverse is true. 781 00:33:34,600 --> 00:33:38,240 Speaker 3: But also I like the fact that the ratios of 782 00:33:39,440 --> 00:33:44,800 Speaker 3: consuming information versus talking about the information is really different 783 00:33:45,240 --> 00:33:48,160 Speaker 3: here because you're not just like in passive mode listening 784 00:33:48,200 --> 00:33:51,120 Speaker 3: to a PowerPoint presentation. You're actively reading and processing something 785 00:33:51,680 --> 00:33:54,000 Speaker 3: that must make for a very different quality of discussions. 786 00:33:54,000 --> 00:33:55,800 Speaker 2: I think so, yeah, invariably it does. 787 00:33:56,160 --> 00:33:59,440 Speaker 3: I want to ask about the PRFAQ, which, from what 788 00:33:59,440 --> 00:34:03,320 Speaker 3: I understand, is Amazon's version of a minimum viable product. 789 00:34:04,560 --> 00:34:06,000 Speaker 2: Well, probably not. 790 00:34:06,040 --> 00:34:08,400 Speaker 1: I'd say it's a precursor to a minimum as we 791 00:34:08,400 --> 00:34:09,680 Speaker 1: would call a lovable. 792 00:34:09,280 --> 00:34:11,080 Speaker 2: Product as opposed a viable product. 793 00:34:12,080 --> 00:34:14,759 Speaker 1: So invariably it goes back to our leadership principle, right, 794 00:34:14,760 --> 00:34:17,480 Speaker 1: which is that everything we do starts with the customer 795 00:34:17,520 --> 00:34:20,160 Speaker 1: and works backwards. And so one of the mechanisms we 796 00:34:20,320 --> 00:34:23,560 Speaker 1: use to underpin that is the pr FAQ. 797 00:34:24,040 --> 00:34:24,880 Speaker 3: So what does that look like? 798 00:34:25,360 --> 00:34:28,520 Speaker 2: So essentially what happens is that we have a process. 799 00:34:28,520 --> 00:34:29,560 Speaker 2: We call it a working. 800 00:34:29,320 --> 00:34:33,479 Speaker 1: Backwards process clearly, and the idea is that it's working 801 00:34:33,520 --> 00:34:37,239 Speaker 1: backwards from the customer. There's a set of questions. You 802 00:34:37,320 --> 00:34:39,240 Speaker 1: won't your listeners won't be able to see these questions. 803 00:34:39,239 --> 00:34:43,080 Speaker 1: But I'm just fun security on my security tag and 804 00:34:43,120 --> 00:34:44,280 Speaker 1: there's five questions. 805 00:34:45,400 --> 00:34:47,040 Speaker 2: If you want to look at those and. 806 00:34:46,719 --> 00:34:47,640 Speaker 3: Can I read these out? 807 00:34:47,760 --> 00:34:48,000 Speaker 2: I can? 808 00:34:48,200 --> 00:34:50,640 Speaker 3: So the working backwards questions, who is the customer what 809 00:34:50,719 --> 00:34:53,680 Speaker 3: is the customer problem or opportunity? Is the most important 810 00:34:53,680 --> 00:34:56,120 Speaker 3: customer benefit? Clear, how do you know what customers need 811 00:34:56,200 --> 00:35:00,279 Speaker 3: or want? What does the customer experience look like? That's cool? 812 00:35:00,280 --> 00:35:02,359 Speaker 3: And this is like a little laminated card that you've 813 00:35:02,360 --> 00:35:03,960 Speaker 3: got attached to your city. 814 00:35:04,840 --> 00:35:07,040 Speaker 1: And the reason it's called the working backwards process is 815 00:35:07,080 --> 00:35:10,439 Speaker 1: because everything we do starts with a customer and works backwards. Now, 816 00:35:10,480 --> 00:35:13,000 Speaker 1: the first step is to say, all right, well, how 817 00:35:13,000 --> 00:35:15,640 Speaker 1: do I know that this is useful for the customer? 818 00:35:15,760 --> 00:35:18,000 Speaker 1: And so our way of doing that is to write 819 00:35:18,040 --> 00:35:21,080 Speaker 1: a ficious press release. And what we do is we 820 00:35:21,120 --> 00:35:23,200 Speaker 1: write a press release at some point in the future 821 00:35:23,480 --> 00:35:27,960 Speaker 1: about this particular service or product or initiative. And the 822 00:35:28,000 --> 00:35:29,680 Speaker 1: reason we do that is and we tend tend to 823 00:35:29,680 --> 00:35:34,640 Speaker 1: have fictitious quotes from potential customers and other people, and 824 00:35:34,680 --> 00:35:36,480 Speaker 1: we're trying to apply a test that says, how do 825 00:35:36,560 --> 00:35:39,279 Speaker 1: we know that this particular thing that we're proposing to 826 00:35:39,320 --> 00:35:42,920 Speaker 1: do is really going to have impact for our customer. 827 00:35:42,960 --> 00:35:44,600 Speaker 1: Because you can build a whole lot of things and 828 00:35:44,640 --> 00:35:46,520 Speaker 1: then find you've gotten to the end of a process 829 00:35:46,560 --> 00:35:48,560 Speaker 1: and go, well, you know that really just didn't add 830 00:35:48,560 --> 00:35:51,080 Speaker 1: a whole lot of values. So the PRFIQ is our 831 00:35:51,080 --> 00:35:52,880 Speaker 1: tool to do that. And so what happens is you 832 00:35:52,880 --> 00:35:56,600 Speaker 1: start drafting these press releases and it really helps you 833 00:35:56,640 --> 00:35:59,160 Speaker 1: to think about them with a customer in mind, because 834 00:35:59,200 --> 00:36:04,359 Speaker 1: you're saying, total point of reference is whether this will 835 00:36:04,400 --> 00:36:08,160 Speaker 1: create value, will be useful, or be valuable, And the 836 00:36:08,280 --> 00:36:10,600 Speaker 1: quotes help you because you're actually saying, well, how will 837 00:36:10,640 --> 00:36:13,200 Speaker 1: this person consume this and what would their reaction be 838 00:36:13,280 --> 00:36:14,239 Speaker 1: to this particular thing. 839 00:36:14,640 --> 00:36:15,920 Speaker 2: So that's the press release. 840 00:36:15,960 --> 00:36:18,319 Speaker 1: Now the FAQ is kind of interesting because what you 841 00:36:18,400 --> 00:36:20,680 Speaker 1: then do is you think up a whole series of 842 00:36:20,680 --> 00:36:25,040 Speaker 1: frequently asked questions, and typically they're grouped into sort of 843 00:36:25,560 --> 00:36:28,319 Speaker 1: outward facing questions. You know, it might be how would 844 00:36:28,320 --> 00:36:29,960 Speaker 1: we think about pricing this? You know, all of the 845 00:36:30,000 --> 00:36:34,160 Speaker 1: things you could otherwise think of, and you know internal questions, 846 00:36:34,160 --> 00:36:37,839 Speaker 1: you know, like maybe an investment type conversation, those sorts 847 00:36:37,840 --> 00:36:40,000 Speaker 1: of things. And what we try to do is apply 848 00:36:40,000 --> 00:36:42,360 Speaker 1: a test that says, look, how do we think We 849 00:36:42,440 --> 00:36:44,480 Speaker 1: try to come up with the hardest possible question. So 850 00:36:44,520 --> 00:36:46,600 Speaker 1: again we're trying to use a forcing function that says, look, 851 00:36:47,200 --> 00:36:49,520 Speaker 1: let's have considered as much about this problem as we 852 00:36:49,600 --> 00:36:52,319 Speaker 1: possibly can through these FAQs, and again it's just a 853 00:36:52,320 --> 00:36:54,759 Speaker 1: forcing function to do that planning and assuming, and what 854 00:36:54,880 --> 00:36:56,880 Speaker 1: tends to happen is these power of FAQs tend to 855 00:36:56,920 --> 00:36:59,719 Speaker 1: iterate a lot and if you get to a good answer, 856 00:36:59,719 --> 00:37:03,319 Speaker 1: then you into your sort of MLP type phase where 857 00:37:03,360 --> 00:37:05,839 Speaker 1: you're starting to build a prototype and getting this thing built. 858 00:37:05,880 --> 00:37:09,040 Speaker 1: But everything starts there. There's nothing significant that we do 859 00:37:09,080 --> 00:37:11,880 Speaker 1: that doesn't have a pr FAQ. And often what happens 860 00:37:11,920 --> 00:37:14,600 Speaker 1: is you'll get to a certain point in the life 861 00:37:14,600 --> 00:37:17,160 Speaker 1: cycle of this thing. Because I'm using the word thing because. 862 00:37:16,920 --> 00:37:18,799 Speaker 2: It could be a product or a service, it could 863 00:37:18,840 --> 00:37:20,680 Speaker 2: also be a project, it could be a whole after 864 00:37:20,800 --> 00:37:23,879 Speaker 2: things and your reference back to the perq're going, well, 865 00:37:23,960 --> 00:37:25,920 Speaker 2: you know what do we envisage this would look like? 866 00:37:26,000 --> 00:37:27,640 Speaker 1: And you know how do we track back against that? 867 00:37:27,760 --> 00:37:30,000 Speaker 1: So it's quite a useful mechanism. 868 00:37:30,200 --> 00:37:34,480 Speaker 3: That's fascinating. What percentage of ideas get past the PRFIQ stage? 869 00:37:35,160 --> 00:37:37,160 Speaker 1: I would say a lot. And the reason I would 870 00:37:37,160 --> 00:37:39,240 Speaker 1: say a lot is because we don't have a defined 871 00:37:39,280 --> 00:37:44,239 Speaker 1: process for ideation and investment. There's no investment committee, there's 872 00:37:44,239 --> 00:37:48,279 Speaker 1: no clear path. And that's pretty intentional because you know, 873 00:37:48,520 --> 00:37:50,239 Speaker 1: you don't know where an idea is going to come from, 874 00:37:50,280 --> 00:37:52,920 Speaker 1: and so you don't necessarily want to preordain, you know, 875 00:37:52,960 --> 00:37:55,080 Speaker 1: how to get an idea. So we have this management 876 00:37:55,160 --> 00:37:58,200 Speaker 1: I guess philosophy, this idea of the organizational Yes, have 877 00:37:58,239 --> 00:37:59,320 Speaker 1: you heard about that context? 878 00:37:59,560 --> 00:38:00,640 Speaker 3: I don't think so. 879 00:38:00,880 --> 00:38:04,520 Speaker 1: What we think, particularly for people leaders, as we try 880 00:38:04,520 --> 00:38:06,839 Speaker 1: to think of our role as to find a way 881 00:38:06,840 --> 00:38:09,040 Speaker 1: to yes. So rather than you go into a lot 882 00:38:09,040 --> 00:38:12,000 Speaker 1: of meetings and people think it's their job to say no, really, 883 00:38:12,000 --> 00:38:14,200 Speaker 1: my job is if someone's brought me a proposal, is 884 00:38:14,239 --> 00:38:15,719 Speaker 1: to try to work out how to get it to yes. 885 00:38:16,400 --> 00:38:18,359 Speaker 1: And so in many cases, what happens with a pr 886 00:38:18,480 --> 00:38:20,759 Speaker 1: FAQ is it iterates, which is, look, oh, you know, 887 00:38:20,840 --> 00:38:22,960 Speaker 1: maybe you should think about A, or you think about B, 888 00:38:23,160 --> 00:38:25,120 Speaker 1: and look, why don't you go to have a conversation 889 00:38:25,200 --> 00:38:27,239 Speaker 1: with person over there? And you know, I'm not sure 890 00:38:27,239 --> 00:38:28,960 Speaker 1: this is quite ready, but like I think, if you 891 00:38:29,320 --> 00:38:31,040 Speaker 1: think about A, B and C, you know we can 892 00:38:31,080 --> 00:38:32,960 Speaker 1: get it there. So often what happens is the power 893 00:38:33,040 --> 00:38:35,680 Speaker 1: of FAQ becomes a tool to help with the process 894 00:38:35,719 --> 00:38:38,120 Speaker 1: of iteration. So the reason I say most is because 895 00:38:38,160 --> 00:38:40,399 Speaker 1: if you've got a fundamentally good idea that holds water, 896 00:38:40,400 --> 00:38:42,839 Speaker 1: in the context of creating value for customer, then most 897 00:38:42,880 --> 00:38:44,120 Speaker 1: of what we're trying to do is work out how 898 00:38:44,120 --> 00:38:46,120 Speaker 1: to get it executed. Now, in some cases that could 899 00:38:46,120 --> 00:38:48,080 Speaker 1: be really quick and really easily easy, and the. 900 00:38:48,120 --> 00:38:50,800 Speaker 2: Process enables that. In other cases, though, it'll take a 901 00:38:50,840 --> 00:38:51,800 Speaker 2: lot of iteration to get. 902 00:38:51,640 --> 00:38:53,520 Speaker 1: To a point where we go, Okay, good, let's move, 903 00:38:53,680 --> 00:38:55,879 Speaker 1: you know, And so most of the time you're really 904 00:38:55,920 --> 00:38:58,920 Speaker 1: working towards yes as opposed to killing ideas and saying no. 905 00:38:59,440 --> 00:39:03,239 Speaker 3: I love that. Yeah, working towards yeah, getting to a yes. 906 00:39:03,360 --> 00:39:05,840 Speaker 3: That's so different to how most people operate because no 907 00:39:06,040 --> 00:39:08,759 Speaker 3: makes you sound smart generally, because you you know. 908 00:39:09,000 --> 00:39:11,640 Speaker 2: It's funny. It's easy to say no. It's a lot 909 00:39:11,680 --> 00:39:12,399 Speaker 2: harder to say yes. 910 00:39:12,560 --> 00:39:16,640 Speaker 3: Yeah, absolutely, I love that. Look. My final question for you, 911 00:39:16,680 --> 00:39:20,000 Speaker 3: Paul is how can people find out more about you 912 00:39:20,480 --> 00:39:24,680 Speaker 3: and Amazon Web Services and by what you're doing, Like, 913 00:39:24,760 --> 00:39:26,399 Speaker 3: where can people go to find out more? 914 00:39:26,680 --> 00:39:27,080 Speaker 2: Thank you? 915 00:39:27,200 --> 00:39:31,759 Speaker 1: Well, look, I really appreciate this opportunity because you know, fundamentally, 916 00:39:31,920 --> 00:39:34,400 Speaker 1: the thing that enables us to be successful for customers 917 00:39:34,440 --> 00:39:36,360 Speaker 1: in the fullness of time is being able to attract 918 00:39:36,480 --> 00:39:39,520 Speaker 1: great quality of people who have awesome careers here. So 919 00:39:39,640 --> 00:39:41,640 Speaker 1: you know, it's fun to be able to talk about 920 00:39:41,719 --> 00:39:45,200 Speaker 1: our culture and hopefully, you know, people see it as 921 00:39:45,239 --> 00:39:47,359 Speaker 1: being interesting and you know, context around where they can 922 00:39:47,400 --> 00:39:49,120 Speaker 1: do great work. And you know, we've got lots of 923 00:39:49,320 --> 00:39:51,239 Speaker 1: lots and lots of roles open in Australia and New 924 00:39:51,280 --> 00:39:53,480 Speaker 1: Zealand today, so we're always looking for great people. You 925 00:39:53,520 --> 00:39:55,640 Speaker 1: can go on to our website, you know, I'd love 926 00:39:55,640 --> 00:39:58,120 Speaker 1: it if you're based in Sydney or Auckland. We have 927 00:39:58,239 --> 00:40:02,160 Speaker 1: major customer events each year. He's in April, about thirty 928 00:40:02,200 --> 00:40:05,200 Speaker 1: thousand people are expected at the International Convention Center in Sydney, 929 00:40:05,280 --> 00:40:07,640 Speaker 1: and we'll have a similar one in Auckland, I think 930 00:40:07,640 --> 00:40:09,560 Speaker 1: in the June July time frame, and we have a 931 00:40:09,560 --> 00:40:11,240 Speaker 1: whole lot of events. You know, if you're a developer, 932 00:40:11,280 --> 00:40:13,720 Speaker 1: we have big developer days through the year, so i'd 933 00:40:13,760 --> 00:40:15,720 Speaker 1: encourage you to come to any one of our events 934 00:40:15,920 --> 00:40:18,400 Speaker 1: as well. And you know, we often have meetups and 935 00:40:18,440 --> 00:40:21,120 Speaker 1: our partners have meetups, so there's many different ways you can. 936 00:40:21,400 --> 00:40:22,880 Speaker 1: He can come and meet our team and get us 937 00:40:22,880 --> 00:40:25,279 Speaker 1: sense of the work that we're doing and hopefully the 938 00:40:25,320 --> 00:40:27,239 Speaker 1: work that you might do if you chose to come 939 00:40:27,280 --> 00:40:27,879 Speaker 1: and work with us. 940 00:40:28,120 --> 00:40:29,920 Speaker 3: That's awesome. And well link to the career's page in 941 00:40:29,960 --> 00:40:31,879 Speaker 3: the show notes and also just the events page as well, 942 00:40:31,960 --> 00:40:34,120 Speaker 3: so people want to find out more, we'll put those 943 00:40:34,160 --> 00:40:36,680 Speaker 3: in the show notes. Paul, it has been an absolute delight, 944 00:40:36,840 --> 00:40:39,560 Speaker 3: just fascinating hearing how Amazon works. So thank you so 945 00:40:39,640 --> 00:40:40,319 Speaker 3: much for your time. 946 00:40:40,480 --> 00:40:42,359 Speaker 2: It's a pleasure. Thank you really appreciate it. 947 00:40:43,160 --> 00:40:45,600 Speaker 3: That is in for today's show. I hope you liked 948 00:40:45,680 --> 00:40:49,160 Speaker 3: my chat with Paul and enjoyed getting insight into what 949 00:40:49,360 --> 00:40:54,520 Speaker 3: goes on behind the scenes at Amazon. So if you 950 00:40:54,600 --> 00:40:58,480 Speaker 3: are enjoying How I Work, why not share this episode 951 00:40:58,560 --> 00:41:01,080 Speaker 3: with other people or share the show with other people 952 00:41:01,080 --> 00:41:04,080 Speaker 3: that you think could benefit. I absolutely love it when 953 00:41:04,400 --> 00:41:07,960 Speaker 3: I see posts on LinkedIn or Twitter or social media 954 00:41:08,000 --> 00:41:12,360 Speaker 3: with people recommending the show. That really is super lovely 955 00:41:12,520 --> 00:41:15,480 Speaker 3: that you're enjoying what I am spending a lot of 956 00:41:15,520 --> 00:41:18,600 Speaker 3: time producing. So do share it with others who you 957 00:41:18,600 --> 00:41:20,720 Speaker 3: think could benefit. And that is one of the ways 958 00:41:20,760 --> 00:41:23,880 Speaker 3: that How I Work has been growing. So that is 959 00:41:23,920 --> 00:41:27,239 Speaker 3: it for today's show, and I will see you next time.