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Speaker 1: Police are set to ramp up their presence on territory

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Speaker 1: roads next week with the launch of their Christmas road

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Speaker 1: safety campaign. We know the lives lost on territory roads

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Speaker 1: now stand at fifty eight after the death of a

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Speaker 1: twenty eight year old man in a single vehicle crash

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Speaker 1: near what Air on Saturday. The AAENTT has also launched

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Speaker 1: a road safety campaign aiming to address the over representation

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Speaker 1: of men in the North AENTT. Simon Matthias, good morning

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Speaker 1: to you, Simon.

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Speaker 2: Hello, Katie, Hi you yeah.

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Speaker 1: Really well, Simon, talk us through really what the AIENTT

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Speaker 1: is aiming to do to address the overrepresentation of men.

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Speaker 2: Okay, so two hundred and eighty three men have died

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Speaker 2: over the past decade in MT compared one hundred and

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Speaker 2: twenty one women, So it's two and a half times

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Speaker 2: more men than women. So, as you've just pointed out,

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Speaker 2: men massively over represented. So the conventional campaigns that we

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Speaker 2: undertake just don't seem to be working. So what we've

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Speaker 2: done we've come up with a tactic or a campaign

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Speaker 2: which we're calling Blooms for Blokes, and it's really about

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Speaker 2: just doing something or trying something a bit different. The

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Speaker 2: thinking is is that the only time that most men

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Speaker 2: receive flowers is at their funeral. So we're saying, well,

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Speaker 2: let's change that. Give a bloke some flowers today, and

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Speaker 2: in doing so, you can open up the conversation about

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Speaker 2: road safety. So really it's a gesture or an act

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Speaker 2: of symbolism to start that conversation.

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Speaker 1: It is horrible to think that, you know, that number

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Speaker 1: of men have lost their lives on territory roads. I mean,

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Speaker 1: we're talking about dads. We're talking granddads, you're talking brothers,

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Speaker 1: you're talking sons, you're talking uncles. You know, they are

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Speaker 1: people that are so incredibly important in our lives, and

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Speaker 1: you know, when you're ripped from your family through a

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Speaker 1: road death, it is utter trauma. I would imagine for

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Speaker 1: every single one of those families that's been impacted.

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Speaker 2: Yeah, it is. You're right, And I think what makes

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Speaker 2: it perhaps even more frustrating is that the vast majority

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Speaker 2: of these are preventable. And this is kind of the

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Speaker 2: whole point of this campaign. We're really good, and I

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Speaker 2: put myself in the same basket. We're really good at

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Speaker 2: talking about footing and cricket and fishing. When we talk

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Speaker 2: about cars, we kind of talk about what's under the

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Speaker 2: bonnet or how to maybe disable the lane warning lane

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Speaker 2: departure warning, but we don't talk about road safety. And

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Speaker 2: I think this is just about having that conversation. We've

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Speaker 2: got this mentality that's never going to happen to us,

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Speaker 2: but the stats tell us that it is happening to

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Speaker 2: over the past ten years. It's about three times this year.

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Speaker 2: So yeah, let's start having a conversation about it. Dads

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Speaker 2: should be talking to their kids about it. Wives should

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Speaker 2: be talking to their husbands about it. So what we

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Speaker 2: want to do is give out flowers to men or

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Speaker 2: not actually not just men, but also to women who

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Speaker 2: can then give it to that special man in their life.

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Speaker 2: So that's what this is about.

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Speaker 1: And so how is it all going to work? Do

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Speaker 1: we just go and buy our husband a bunch of flowers?

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Speaker 1: So Willie, what are you doing?

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Speaker 2: Simon, Well, you don't even have to spend any money

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Speaker 2: because today if you come into the mall at eleven thirty,

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Speaker 2: so about an hour's time in Smith Street, we're giving

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Speaker 2: out flowers to anyone who would like to give it

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Speaker 2: to that special bloke in their life. And also on

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Speaker 2: Saturday will be at Cooler Linger between eleven and sorry,

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Speaker 2: between eleven and twelve, doing the same thing there. So yeah,

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Speaker 2: you don't even have to go and buy a flower.

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Speaker 2: But what we do want, you know, the flower in

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Speaker 2: itself isn't that important. What we want is for people

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Speaker 2: to start having a conversation about road safety so that

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Speaker 2: everyone's returning home safely every day.

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Speaker 1: Yeah, and it's really timely as well over this Christmas

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Speaker 1: break too, isn't it, because we know that unfortunately, you know,

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Speaker 1: the stats tell us that over the Christmas period we

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Speaker 1: do see generally more lives lost, which is again a

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Speaker 1: terrible thing to have happened.

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Speaker 2: Yeah. Well, I think it's particularly relevant at the moment

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Speaker 2: too because with airfares through the roof, I think there's

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Speaker 2: going to be a lot of people making the trip

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Speaker 2: down south of East or West, perhaps more so than

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Speaker 2: normal this year. So you know, the Stuart Highway is

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Speaker 2: going to be particularly dangerous between you now and now

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Speaker 2: in the new year, So we were asking everyone to

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Speaker 2: take extra care when they're making that trip. But certainly, Katie,

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Speaker 2: this is the holiday see and it is the most

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Speaker 2: dangerous time on the road.

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Speaker 1: Well, I really appreciate you having a chat with me

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Speaker 1: this morning, Simon. So just a reminder people can get

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Speaker 1: down there today to the mall at eleven thirty, that's.

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Speaker 2: Right, eleven thirty to twelve thirty in the mall and

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Speaker 2: call a Linga Central on Saturday at eleven o'clock.

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Speaker 1: Well, Simon Matthias, the ant CEO, always good to chat

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Speaker 1: with you. Thanks so much for your time today.

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Speaker 2: Thank you Katie, thank you