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Speaker 1: Gruin is back tonight.

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Speaker 2: Fifteen years in TV terms is some serious longevity. And

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Speaker 2: Will Anderson, who doesn't look a day older than he

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Speaker 2: did on.

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Speaker 1: That first episode all those years ago, is with us now.

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Speaker 1: Good morning.

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Speaker 3: Thank you very much for having me as usual. I

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Speaker 3: really appreciate it. And there has been a miscommunication though

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Speaker 3: I asked for an advertising.

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Speaker 4: Sting to introduce Sorry, I was thinking.

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Speaker 3: Something that was five seconds, not I know you said

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Speaker 3: we've been on yeah, those fifteen years past. While I

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Speaker 3: was waiting to come on listening.

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Speaker 4: To this, he was showing off his musicality.

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Speaker 3: Who was not men. Don't get me wrong, he's a

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Speaker 3: beautiful musician. The fact that when you can make love

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Speaker 3: for twenty four hours in a row, you know, noodling

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Speaker 3: around on a song for five feels like nothing. But

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Speaker 3: just when I was sitting here in Heaven's waiting room

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Speaker 3: to come.

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Speaker 4: Here, that wasn't so tantric.

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Speaker 3: Oh gosh, no comedian and has ever said, hey, just

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Speaker 3: from my intro music tonight, could you bang on some sting.

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Speaker 2: Fifteen seasons? I mean, it is a great achievement. You've

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Speaker 2: seen a lot of campaigns over that time, the good,

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Speaker 2: the bad, the ridiculous. What is an example of one

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Speaker 2: that really stands out to you as a highly successful

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Speaker 2: advertising campaign.

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Speaker 3: Ah, that's an interesting question, because none of them is

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Speaker 3: the career answer to that. I have been the victim

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Speaker 3: of some perverted psychological experiment by the Australian taxplayers because

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Speaker 3: I'm someone who went into public broadcasting because I wanted

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Speaker 3: to avoid advertising. And then I've literally spent fifteen years

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Speaker 3: doing a show where nine months of the year I

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Speaker 3: don't like try to avoid advertising, and then three months

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Speaker 3: of the year, in some sort of clockwork orange style

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Speaker 3: psychological experiment, they take me into a room at the

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Speaker 3: ABC and they force feed me every ad in the

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Speaker 3: entoyal world. And whatever effect that has had on my brain,

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Speaker 3: the one thing I will tell you is that it

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Speaker 3: all works immediately and none of it sticks. That is

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Speaker 3: honestly my and maybe that's just because of the way

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Speaker 3: that I consume it, so that often if we talk,

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Speaker 3: if we talk about something on the show, you know,

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Speaker 3: if we happen to be talking about like Coca cola

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Speaker 3: on the show, I guarantee you, on the next day

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Speaker 3: or like sometime within forty eight hours of that show,

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Speaker 3: I will just have a desire to have a Coca Cola,

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Speaker 3: but like two weeks later, it's always gone. It's like

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Speaker 3: my algorithm is the only algorithm that I might be

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Speaker 3: the thing that stops AI from taking over because my

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Speaker 3: algorithm cannot get a handle on what's going on in

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Speaker 3: my life. It's like he's interested in vapes and monster

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Speaker 3: trucks this week. Now it's interested in only a gambling account.

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Speaker 5: With their attention spans, I think these days, well it

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Speaker 5: would be part of that. Maybe you've got an understanding now,

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Speaker 5: of course, of what makes for a decent or memorable campaign.

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Speaker 5: But there's a fine lining with really clever ads, especially

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Speaker 5: when they're drilled into his every break, that they become annoying.

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Speaker 4: It's tough, isn't it.

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Speaker 3: Well, it does give you too much time to think

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Speaker 3: about them as well, I think so. One of the

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Speaker 3: ads we're talking about tonight is one that people would

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Speaker 3: have seen a lot if they were watching the cricket,

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Speaker 3: which is for the Toyota high Lux. It's the ghost Dad,

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Speaker 3: you know, where all the families there were their various

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Speaker 3: highluxes from every year. Their dad comes back and rifles

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Speaker 3: through the house looking for the keys and then just

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Speaker 3: drives off in his high lux. This is very much

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Speaker 3: like what you consider that old school storytelling, you know,

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Speaker 3: bigger budget advertising, which is actually almost a little old

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Speaker 3: fashioned these days in this modern world of these short

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Speaker 3: you know had messages. So I love it. But it's

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Speaker 3: exactly what you said. If you watch the cricket, you

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Speaker 3: saw it every break, and the more you watch an

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Speaker 3: ad like that, you're like, why is he destroying the house?

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Speaker 3: The keys were in the bowl near the door, they

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Speaker 3: always were. What happened to this dad? Did he die

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Speaker 3: in a car accident? What is the story of this commercial?

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Speaker 2: It is a good commercial, you know what ad? I

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Speaker 2: tend to always remember. Do you remember the old ness

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Speaker 2: Cafe Love story ad? Of course it was Now that

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Speaker 2: I mean, it must be a successful campaign if all

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Speaker 2: these years later I still remember that. This is when

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Speaker 2: we watched Sunday night movies and so on, so you

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Speaker 2: were this I think it had you all saw it,

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Speaker 2: and when it changed tacked and went into the next

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Speaker 2: chapter and everything.

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Speaker 3: Well, I think you've absolutely identified why we don't see

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Speaker 3: it anymore is because there was only three commercial networks,

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Speaker 3: and it meant the third of the audience on any

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Speaker 3: given occasion was sitting down and watching this thing that

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Speaker 3: you're watching. So the idea of creating a story through

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Speaker 3: your ads that people would follow is just something that

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Speaker 3: advertisers would not even consider in this day. In fact,

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Speaker 3: last one I can remember is really Rnda and Katut.

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Speaker 4: Yes, oh yes, yes it was.

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Speaker 3: Kind of but even that's a decade ago Runder and Katuk.

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Speaker 3: You know, I don't think I don't think it's time

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Speaker 3: for a new advertising romance book up. Who can Ronald

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Speaker 3: McDonald do it?

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Speaker 5: I'm thinking about someone who's online constantly. I'll be someone

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Speaker 5: someone from or something.

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Speaker 1: The pitch, of course, is the other big thing that

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Speaker 1: we love about.

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Speaker 3: Crew, and we've got to get ron on me Donald

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Speaker 3: in a romance with chat.

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Speaker 4: That's all we've got towhere it happen.

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Speaker 1: I can't see that now, thanks guys, Sorry tonight. I'm

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Speaker 1: just thinking of Ronald McDonald as an F boy.

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Speaker 3: I mean, what the hell imagine if he was on

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Speaker 3: the island and he reveals at the final thing and Ronald,

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Speaker 3: you guys, I'm sorry, I came here as the f boy,

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Speaker 3: stuck in my tiny car flower and whoever I could

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Speaker 3: on this island on the here for the money.

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Speaker 2: Can we talk about tonight's pitch because I think it's busy.

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Speaker 2: How to make jen Z love the King put him

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Speaker 2: on TikToker.

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Speaker 3: Imagine, well, I imagine, so big Bean, obviously he could get

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Speaker 3: on TikToker. You're going to go with that angle. So

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Speaker 3: two good acts. Like I think they actually do a

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Speaker 3: really compelling job. There's one in particular that I thought

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Speaker 3: was fantastic around the idea that like, there's not much

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Speaker 3: that kids can rebell against these days. Yeah, you know,

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Speaker 3: all the things that used to be rebellion have been

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Speaker 3: accepted as kind of part of No, this is modern society,

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Speaker 3: and of course you can do these things that we're

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Speaker 3: accepting of you and your choices. So one of the

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Speaker 3: last acts of rebellion might be to be a Monicas.

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Speaker 4: Yeah, quite pussibly.

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Speaker 5: But after fifteen years with Russell and Todd, they're at

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Speaker 5: the desk doing their thing. It's a bit like Lisa

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Speaker 5: and I. We almost end each other's sentences. It wouldn't

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Speaker 5: have been the same without them, and I would imagine

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Speaker 5: there's a bit of sentence ending between the three of you.

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Speaker 3: Well there is. Indeed, I will say that it's always nice.

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Speaker 3: We're very because we all have our different lives. You know,

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Speaker 3: it's really great when we see each other. We come

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Speaker 3: back together and we haven't been in each other's pockets.

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Speaker 3: Like I understand when you see each other every day.

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Speaker 3: I'm not talking to you specifically each other every day

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Speaker 3: you're in each other's pockets. But we're very lucky that

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Speaker 3: we go off and you know, Russell has his radio

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Speaker 3: show and he goes off and does that, and I've

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Speaker 3: got my stand up and I go off and do that.

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Speaker 3: Todd climbs up Mount Everest or something. Of course you

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Speaker 3: all have out different things.

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Speaker 1: Absolutely well.

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Speaker 2: Congratulations on the two Logi nominations. The Gold Luggie is

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Speaker 2: a mishmash of ridiculousness again this year.

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Speaker 1: So I don't know what's going on there.

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Speaker 2: Hopefully sure be colorful wind saying as you're not, I

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Speaker 2: mean you should be you.

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Speaker 3: I mean anyway, I don't want to go behind the scenes,

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Speaker 3: but here's all I would say is you always get

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Speaker 3: a little message from the ABC going if you were

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Speaker 3: nominated for the Gold Loggie, would you go to the logos? Ah,

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Speaker 3: It's always no, you're not, And they're like, well we'll

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Speaker 3: just avoid that.

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Speaker 1: Well, the people have spoken, They love it.

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Speaker 2: And also you're up against state of origin and dogs

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Speaker 2: behaving very badly tonight, very badly.

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Speaker 3: I'd like to say I View is a good place.

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Speaker 1: I think that's they're scared of you. That's the power

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Speaker 1: of the grill.

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Speaker 2: And season fifteen tonight, ABC TV and ABC I View.

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Speaker 1: Thank you will so I still can't get running with

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Speaker 1: Donald out of my head. I'm sorry.

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Speaker 5: It's a magical period and the advertisers a little tea together.

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Speaker 3: It's the fun idea.

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Speaker 4: The marketing possibilities are in as well. Thank you. Thanks

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Speaker 4: SA