Speaker 1: I would like to acknowledge the traditional owners of the
Speaker 1: land on which this episode is being recorded, the Komboo
Speaker 1: Marry people. We pay our respects to elders past, present
Speaker 1: and emerging and extend that respect to all Aboriginal and
Speaker 1: Torres Strait Islander peoples. Today I'm your host, Georgie Stevenson,
Speaker 1: and this is the Rise and Conquer podcast. This is
Speaker 1: the podcast where we have mindset, self development and becoming
Speaker 1: your higher self mix soon with a lot of laughs,
Speaker 1: plus behind the scenes of my life running two businesses
Speaker 1: and being among Think of us as the perfect combo
Speaker 1: of brunch with your besties mixed with self development. No
Speaker 1: matter where you are in your journey, we're here to
Speaker 1: help you be curious, pull yourself out, and embrace radical
Speaker 1: self awareness. If you're ready to get into the driver's
Speaker 1: seat of your own life, stop letting life pass you by,
Speaker 1: then you're in the right place. Hello everybody, and happy Friday.
Speaker 1: Welcome to part two of our three part behind the
Speaker 1: Biz series with the LSKD team. In this series, we
Speaker 1: give you a behind the scenes look on the process
Speaker 1: of bringing my collection move Different if you want different
Speaker 1: to life. In this episode, we are chatting to Jen,
Speaker 1: who is the senior designer at LSKD. We chat about
Speaker 1: her career journey, the design and production process of activewear,
Speaker 1: how she finds inspiration, and so much more. I actually
Speaker 1: just found this episode so interesting a tia, because even
Speaker 1: though I'm in the journey with the LSKD team, it's
Speaker 1: so insightful to hear so much of behind the scenes
Speaker 1: from little idea, Like we talk about a funny story
Speaker 1: about the pitch they gave to me, and then how
Speaker 1: the collection is so much different, to the whole processing,
Speaker 1: to the sizing, the material, the colors, to then having
Speaker 1: this piece of act of wear which you literally had
Speaker 1: in your head in your hands. I know, it's wild.
Speaker 1: It is wild, and we tell you everything. Gen shared
Speaker 1: so much. Oh my god, she's so much.
Speaker 2: She even gave like a sneak peek at a product
Speaker 2: that's coming there.
Speaker 1: I know when to get over the line, and we
Speaker 1: all have to support her on that point. I took
Speaker 1: a mental note that I will go and purchase that
Speaker 1: so we can support it. Before we get into the episode,
Speaker 1: let's give our quick weekly update.
Speaker 3: Guys.
Speaker 1: The collection launched last night. I'm going to be completely
Speaker 1: transparent with you. We record these previously, as you know,
Speaker 1: So as of this moment, the collection actually hasn't launched. No,
Speaker 1: so I couldn't actually tell you too much about.
Speaker 2: It, and I couldn't tell you that I got everything
Speaker 2: I wanted yet.
Speaker 1: If you listen to our first part of this series,
Speaker 1: A tear had a very long that she was hoping for.
Speaker 1: And you know what I found interesting is like even
Speaker 1: the LSKD team, if they want something, they have to
Speaker 1: like go online at the time and wait like everyone else.
Speaker 1: Like of course they have codes and stuff, but wait
Speaker 1: like everyone else and like purchase the pieces. So it's
Speaker 1: like it's stressful. It's Jason was saying his wife Ali
Speaker 1: like wants certain pieces they're going to be in New
Speaker 1: Zealand when it goes live, and he's like, she's very
Speaker 1: stressed out. She's got to get online and conruct them.
Speaker 1: I'm like, it's your company, but you can just now
Speaker 1: I know. I just I love the how fair it is.
Speaker 1: I love how fair and transparent they are at Elky.
Speaker 1: So look, we don't actually know how it's all gone down,
Speaker 1: but I'm sure it's very exciting and we just want
Speaker 1: to be very transparent. Yeah, So the collection has launched
Speaker 1: by this episode goes live and they are very limited
Speaker 1: pieces and it is limited edition, so if you do
Speaker 1: want to check them out, I'm very much encourage you
Speaker 1: to jump online now and.
Speaker 4: Check and bite if you like it, because it's gonna
Speaker 4: go well, bite if you like it, because they are
Speaker 4: limited edition, which makes this collection really special because you'll
Speaker 4: have something that not many other people have, especially the blazer,
Speaker 4: which I really had to get over the line with Jason.
Speaker 1: So she's beautiful too. She she matches everything in the collection.
Speaker 1: But the collection has officially be dramatic. It's the first
Speaker 1: blazer I over ever that's very dramatic. ID that it's
Speaker 1: accepted you can be dramatic in this moment, So yeah,
Speaker 1: that's kind of This week has just been a lot
Speaker 1: of prep for the launch. What about you, a dea,
Speaker 1: what have you been up to?
Speaker 2: I had my birthday twenty three, now an old lady.
Speaker 1: That's the fact that you were only twenty three still
Speaker 1: concerns me for how much of a grandma I'm gonna
Speaker 1: be when I'm heard. So you feel like we're all
Speaker 1: forty year olds in the office. Yeah, I think because
Speaker 1: of just how much we love our comforts yeah, just
Speaker 1: you know, live our life that certain way. Yeah. How
Speaker 1: does it feel being twenty three?
Speaker 2: It's interesting?
Speaker 1: Anything changed?
Speaker 2: Not too much. I just feel like it's very I
Speaker 2: don't know, definite in a way, like you're not a
Speaker 2: kid anymore.
Speaker 1: No, feel like twenty two is still a bit fun. Yeah,
Speaker 1: twenty two is that I'm only twenty two. Yeah, twenty
Speaker 1: three is like I'm twenty three. Yeah, yeah, it's interesting.
Speaker 1: When are you gonna move out? That's that's when I
Speaker 1: buy a house. That's what twenty three is giving. Yeah,
Speaker 1: doesn't it no pressure? Honestly ride that to the wheels
Speaker 1: for lof I will. That was my biggest mistake moving
Speaker 1: out when I was nineteen. That's like the other day
Speaker 1: we're discussing how your sister could go to Europe. I know, like,
Speaker 1: how can all these young people want to if we
Speaker 1: live at home, we don't have to pay Friend, do
Speaker 1: you do your own laundry?
Speaker 5: Yeah?
Speaker 1: Of course I do. Okay, that's right them.
Speaker 2: I'm not like a hindrance.
Speaker 1: No, And you're other than the space I take up.
Speaker 4: Well.
Speaker 1: I think about Ivy growing up, and I honestly hope
Speaker 1: she stays with us as long as possible. Yeah, so
Speaker 1: it's like it would be really sad for your parents
Speaker 1: when you go.
Speaker 2: Yeah, and like I think, just very different. But my
Speaker 2: mum obviously left her parents when we moved here, and
Speaker 2: I just want as much time with them as I can.
Speaker 2: Exactly as soon as I start to get a bit older,
Speaker 2: I'm barely gonna see them.
Speaker 1: Don't talk about it all right.
Speaker 3: Let's get see episode.
Speaker 1: Jen, Welcome to the R and C body.
Speaker 5: Hi, Thank you so much.
Speaker 1: I'm so excited to have you here and chat about
Speaker 1: all things design and logistics. Obviously we're going to go
Speaker 1: into the if you want different move different collection, but
Speaker 1: also I'm just so interested to pick your brain about
Speaker 1: what you do. Before just off era, I was like, so, wait,
Speaker 1: are you a graphic designer? Like, like, I'm not entirely sure.
Speaker 1: So I'm really excited to do this with you. Can
Speaker 1: you kind of just intro yourself, tell us a little
Speaker 1: bit about who you are, what you do, maybe a
Speaker 1: little bit about your career path, how you got here.
Speaker 1: Sure thing.
Speaker 5: Hi, I'm Jen. I'm the senior designer at LSKD, and
Speaker 5: I look after all of women's war in terms of Korea.
Speaker 5: I've worked lots of different jobs in my life way
Speaker 5: back from retail. My first few jobs in fashion after
Speaker 5: college were more in designer and dresses for some smaller
Speaker 5: companies on the Sunshine Coast, Sweet, which was really fun.
Speaker 5: And then I've worked for some other Australian based active
Speaker 5: wear brands before I came to LSKD almost two years ago.
Speaker 1: Yeah, amazing. And so before that, you did, like a
Speaker 1: college degree, is that?
Speaker 5: Yeah? So I did a bachelor's degree in fashion design
Speaker 5: and apparel engineering.
Speaker 1: Oh, she's fancy. I love that ye. And so how
Speaker 1: long have you been working fellows, Katie?
Speaker 5: Did you say almost two years? Almost something up at
Speaker 5: the end of the year.
Speaker 1: Two years? Incredible. So before we get into it, I
Speaker 1: have just been asking everyone what is their favorite LSKD
Speaker 1: value and why, because you guys have the best values.
Speaker 5: That's a great question.
Speaker 1: I no, mine, sure.
Speaker 5: My favorite is enjoy the journey. And while I can
Speaker 5: definitely find reasons to connect with all of.
Speaker 1: Our values, which is why they're our values, I.
Speaker 5: Think, especially in a job like design, where we work
Speaker 5: so far ahead, like in advance, and we're so busy
Speaker 5: all of the time, sometimes it's easy to forget to
Speaker 5: stop and appreciate that we're doing something so fun, like
Speaker 5: making great active wear every single day, we don't really
Speaker 5: stop and smell the roses and appreciate that. So I
Speaker 5: think enjoy the journey is really good one because it's
Speaker 5: a reminder to me to slow down.
Speaker 1: You guys literally have the job that like most young
Speaker 1: girls dream about. Yeah, don't you one hundred percent with
Speaker 1: my barbies? Like I was like, I want to be
Speaker 1: with my brat styles. Actually I brats girl. I was
Speaker 1: a well I went from barbies to brat yep, and
Speaker 1: I you know, I wanted to be a fashion designer
Speaker 1: like that was that was the thing that was like
Speaker 1: Mary Kate and Ashley Olsen vibes, Yes, very true, very true.
Speaker 1: You do this every single.
Speaker 5: Day, yeah, and I It's what I always wanted to
Speaker 5: do when I was very little. I remember at my
Speaker 5: when you graduate primary school and you do the little
Speaker 5: you stand up at the graduation, you say what you
Speaker 5: want to be when you grow up. I remember being like,
Speaker 5: I want to be a fashion designer.
Speaker 1: It's so sweet.
Speaker 5: So enjoy the Journey's really great to stop and remember
Speaker 5: how grateful I am and enjoy it.
Speaker 1: Oh my god, that's incredible. I'm like envisioning you, but
Speaker 1: you don't want to think about the outfit.
Speaker 5: It is very of the time.
Speaker 1: Look, we all were, well, Jen, let's get straight into
Speaker 1: some design and production in general details, because like I said,
Speaker 1: I'm I'm actually very interested in this because you know
Speaker 1: you were just saying before you start so far out,
Speaker 1: Like when we started talking about my collection, I think
Speaker 1: it was November, you know, the year before so, and
Speaker 1: then you know it's coming out twenty first of September,
Speaker 1: so it's a long timeline. I think people probably don't
Speaker 1: realize like what goes into it, So I would love
Speaker 1: for you to explain. I guess you know the challenges
Speaker 1: that you know the team and you face as a
Speaker 1: design and production team.
Speaker 5: Yeah, for sure. I guess like probably the biggest challenge
Speaker 5: for us, being that we're such a I guess we've
Speaker 5: been such a fast growth business as well, is that
Speaker 5: we work within like an eight to nine month lead time,
Speaker 5: which means we're designing that far in advance, and in
Speaker 5: terms of industry standard, that's actually still quite a short
Speaker 5: lead time. So so we definitely used to work a
Speaker 5: lot less in advance, and we've been kind of trying
Speaker 5: to push that out as far as we can, and
Speaker 5: it just gives us more time to really do great
Speaker 5: innovations and think about what best in the world actor
Speaker 5: where it looks like, because that's our that's our mission,
Speaker 5: that's what we want to create. So in terms of yeah,
Speaker 5: like the biggest challenge, I'd say definitely like getting more
Speaker 5: time in there to be able to execute these amazing
Speaker 5: big things. And we know that for example, like our
Speaker 5: collaboration with you, we did a lot further out in
Speaker 5: advance than that because it just takes so much time
Speaker 5: to go back and forth and get every little detail perfect.
Speaker 1: Yeah, and we don't and we don't want to like
Speaker 1: rush it and just kind of like have to approve something.
Speaker 1: We wanted that time to go and back and forth,
Speaker 1: and obviously adding me and there as another approval just
Speaker 1: does put a bit more time on that's it.
Speaker 5: And we want everything to be perfect because we want
Speaker 5: our community to love the garments.
Speaker 6: Yeah.
Speaker 1: Yeah, So what's actually like the design process from start
Speaker 1: to finish? Yeah?
Speaker 5: Of course, so the design process starts. I guess it's
Speaker 5: probably worth my mentioning that the design team we work
Speaker 5: within a larger production team, so we're one little faction
Speaker 5: of the production team that actually brings these garments to life.
Speaker 5: So it's kind of split into three factions. We have
Speaker 5: our buying team, we have our design team, and then
Speaker 5: we have our production team. So buying look at everything,
Speaker 5: analytics numbers how many stores we have that we need
Speaker 5: to put stock into. They're the mathematics behind the creativity
Speaker 5: we're designed, So we look after all of the creatives
Speaker 5: so the direction, the colors, the cuts, that sort of thing.
Speaker 5: And then we have our amazing production team that deal
Speaker 5: directly with our factories to actually bring those ideas and
Speaker 5: those garments to life. So in terms of where design begins,
Speaker 5: we get kind of like an option plan from our
Speaker 5: buying team being like four, I don't know April next year,
Speaker 5: we're going to need about this many bras, about this
Speaker 5: many types, this many T shirts, etc. Yeah, and then
Speaker 5: it's kind of up to us as a design team
Speaker 5: to come up with the concepts of what we want
Speaker 5: that to look like. So it can come down to
Speaker 5: a lot of trend forecasting. So there's a lot of
Speaker 5: businesses out there like WGSN that are world renowned in
Speaker 5: pulling together what is going to be trending that far
Speaker 5: in advance. But also, I mean, inspiration comes from everywhere.
Speaker 5: So I look at a lot of runway shows as
Speaker 5: they happen overseas because obviously overseas is ahead of us
Speaker 5: at what you know, I see women wearing at my gym.
Speaker 5: Inspiration really can come from anything, So we pulled together
Speaker 5: ideas of what we want it to look like.
Speaker 1: I always did wonder because Yeah, when you told me
Speaker 1: you're kind of like it's basically like a year in advance,
Speaker 1: I was like, how are you predicting this? Like what's happening?
Speaker 1: So is everyone just going in blind?
Speaker 5: Or So it's really this like mix of like I guess,
Speaker 5: like heart and science. So it's really like what we
Speaker 5: find creatively compelling, but then also within the industry what
Speaker 5: will be trending. So there are these amazing things like
Speaker 5: WGSN that have these teams that attend every single trade show,
Speaker 5: every fashion show, anything that's happening within the fashion even
Speaker 5: within like industrial design and interior design, and they're reporting
Speaker 5: on all the colors that are being used and all
Speaker 5: the silhouettes that we're seeing. So it's all this amazing
Speaker 5: information in one place. But in saying that, it's so
Speaker 5: much information that it really comes down to how we
Speaker 5: distill that and make it into something that's LSKD.
Speaker 1: Yeah, because even I was thinking about it from the concept.
Speaker 1: Tim said the other day, sweet boy, he was like, Babe,
Speaker 1: have you noticed that's like low rises in And I'm like, yeah,
Speaker 1: it's been in for abit. You're a little bit slow, yeah,
Speaker 1: And I was like, you know, low rise In And
Speaker 1: then he's like, isn't it crazy? And we got on
Speaker 1: this discussion about like isn't it crazy? How like everything
Speaker 1: comes back? Yeah, and like everything's recycled and you just
Speaker 1: like you see. But then he was even like who
Speaker 1: decides to bring it back? Yeah, And I was like
Speaker 1: that's such a good question. Obviously the fashion houses and
Speaker 1: like you said, all is a inspiration, but also like
Speaker 1: is there a thing where maybe you haven't seen something
Speaker 1: and it's like it's not already there, but you just
Speaker 1: are like I'm.
Speaker 5: Vibing this absolutely, Yeah, it's there's definitely no I guess
Speaker 5: that's the fun part about being in design and being
Speaker 5: in a creative role is that there is no necessarily
Speaker 5: like right or wrong, and being in a company like
Speaker 5: ls Katie, where we're not afraid to do things a
Speaker 5: little differently and move fast that we kind of can
Speaker 5: challenge that that is quite a little bit, and we
Speaker 5: do a lot of fun things.
Speaker 1: Do you guys ever have to like convince the other
Speaker 1: team members on something and then like have to have
Speaker 1: boats or like a full slide show all the time
Speaker 1: exactly what you have to do at the time.
Speaker 5: So we're an incredibly collaborative business to start with, which
Speaker 5: is fantastic because everybody's got so many phenomenal ideas, But
Speaker 5: it definitely comes down a lot of the time to write.
Speaker 5: I have this really great idea, I'm going to get
Speaker 5: a sampling of it, and then I get Katana, who's
Speaker 5: one of our other amazing team members. I literally am like,
Speaker 5: I want to get this across the line. Can you
Speaker 5: please put this on and wear it around the office
Speaker 5: because the second she puts it on, she gets to
Speaker 5: buy in from all the other girls in the office.
Speaker 1: Because she's the hottest bitch.
Speaker 5: Yeah, she looks great in everything, and so she'll wear
Speaker 5: it around and sell the dream for me.
Speaker 1: Oh my god, that's so sneaking. Jin I love it.
Speaker 1: It's kind of manipulative, but I love it.
Speaker 5: People don't know what they want till they see it right, Yes,
Speaker 5: and you've got to show them how amazing you have
Speaker 5: to show them.
Speaker 1: That's so true. I honestly like props to you because
Speaker 1: I'm someone who I find I'm not that trend setter.
Speaker 1: I you know, I love wearing what I love wearing,
Speaker 1: and I love certain pieces, but I'm always like thinking,
Speaker 1: you know those people who literally set the trends, like wow, incredible, right,
Speaker 1: like to have that sort of power and just like
Speaker 1: belief in themselves of like, no, this is something I
Speaker 1: love and I think other people are gonna love. It
Speaker 1: is like so huge. So I love that you have
Speaker 1: to take those risks literally every day.
Speaker 5: Yeah, for sure. And it's one of those things where
Speaker 5: I guess like inspiration comes from not just like those
Speaker 5: big fashion houses, but so much is from street style
Speaker 5: and like what you see not just influences, but everyday
Speaker 5: people like you said, like fashion easters who were going
Speaker 5: out there and wearing what makes them feel good.
Speaker 1: That's like, that's honestly like my partnership's manager, jacinta biggest
Speaker 1: fashion EASTA and she puts stuff together. I'm like, I
Speaker 1: would have just never thought this, but now I'm gonna
Speaker 1: wear this.
Speaker 5: Now I'm gonna do it. Yeah, exactly right.
Speaker 1: I love the do you find like, because I feel
Speaker 1: like Queensland is not the most fashionistic state. Do you
Speaker 1: find like you like to go into Sydney or Melbourne
Speaker 1: to like absolutely absolutely.
Speaker 5: I got back from Sydney only a few weeks ago
Speaker 5: and my brain was just like buzzing with ideas of
Speaker 5: things to do, just from seeing different people in a
Speaker 5: different environment and how they yeah, how they dress much fun.
Speaker 1: Yeah, I love that. I also find I love going
Speaker 1: on Pinterest and like finding you know, certain what do
Speaker 1: they call it? Call it, like core things, like an
Speaker 1: aesthetic and then like you go down these rabbit holes
Speaker 1: and it's like I think I'm like fully trendsetting, and
Speaker 1: then I find like so it's like pages and pages
Speaker 1: and I'm like, no, I'm not, Like, like what was
Speaker 1: I thinking? I was transitting the other day it was
Speaker 1: very fucking like Swedish, like Swedish fashion. What's that? Yeah,
Speaker 1: it's like matilal jerf style. Yeah, but like I thought
Speaker 1: I was onto something and then I was like this
Speaker 1: is literally just I'm like, oh my goodness, so funny.
Speaker 1: But that yeah, it's so cool. I could imagine you
Speaker 1: would have to be in a creative you know zone
Speaker 1: or not all the time, but like in those moments
Speaker 1: to really make sure it's coming from this authentic place.
Speaker 1: What do you find like gets you in your creative zone.
Speaker 5: Well, that's a good one for me. A lot of
Speaker 5: it is. I mean I find inspiration in the strangest
Speaker 5: places I could be in I don't know, I care
Speaker 5: And see two pillows next to each other in a
Speaker 5: certain color palette, my brain just goes.
Speaker 1: And I come up with ideas.
Speaker 5: But in saying that, I feel like so much of
Speaker 5: my inspiration comes from I guess like travel and getting
Speaker 5: out and seeing how different people live. I find that
Speaker 5: really inspiring, like just different environments, getting out there into
Speaker 5: seeing the world in different ways. I love historical fashion.
Speaker 5: That's like a little special little thing to me. So
Speaker 5: I love like vintage fashion, especially fifty sixties is like
Speaker 5: a real sweet spot. But I can buy but yeah,
Speaker 5: thank you, those like retro revival prints that are all
Speaker 5: around right now are just facing my heart song love that.
Speaker 5: So yeah, inspiration really comes from everywhere for me. But
Speaker 5: they're like the things like travel and then like history,
Speaker 5: so I love looking back through like old vintage vogues,
Speaker 5: and stuff like that.
Speaker 1: Yeah, you'd love going to like an old bookstore of like,
Speaker 1: oh yeah magazine, Yeah, I love that. Well, i'd love
Speaker 1: to know. So obviously, I know you know my collection.
Speaker 1: It's a collaboration, and you know, we went back and
Speaker 1: forth and I just love I don't know obviously you
Speaker 1: would have seen it because you would have done it.
Speaker 1: But it's like, do you remember the original pitch deck
Speaker 1: that was.
Speaker 5: Like hot pink and green and blue and chloral, completely
Speaker 5: different to what we ended up with.
Speaker 1: Let's literally we'll put it up with the screen or
Speaker 1: like in the Facebook group, or we'll put it somewhere
Speaker 1: to show you guys. But this is when you know
Speaker 1: we had agreed I do another collection, and you guys
Speaker 1: came to me and you're like, you know, this is
Speaker 1: the vibe and in that moment, that's very that was
Speaker 1: very me. I was bright colors, you know, my first
Speaker 1: collection was like very that, and you guys would have
Speaker 1: just gone to my Instagram and really vibe vibed me out.
Speaker 1: And it's it's so funny because obviously the collection is
Speaker 1: well to part, but it's such a beautiful like it
Speaker 1: has been such a beautiful evolution because I remember having
Speaker 1: the discussion with you guys and being like, look, I'm
Speaker 1: actually in this really interesting place on my life where
Speaker 1: I don't know if you know this gen but like
Speaker 1: I had kind of decided that I would stop working
Speaker 1: with a lot of fashion brands that I currently worked with.
Speaker 1: I was pulling back a lot of collaborations and just
Speaker 1: going a bit introspective and internal and being like, all right,
Speaker 1: what do I actually want to focus on? What is
Speaker 1: my vibe for next year? Because I do this at
Speaker 1: the end of every year, and I was going into
Speaker 1: that evolution of being a working mom and zoning in
Speaker 1: on my businesses. Like I said, I had pulled back
Speaker 1: a lot of collaborations basically except for you guys. And
Speaker 1: I discussed you guys, like, you know, I'm really moving
Speaker 1: into this era where I'm a mom and I want
Speaker 1: pieces that can last multiple seasons and I can, you know,
Speaker 1: have half of my washing not done and still mix
Speaker 1: and match a lot of things and go from the
Speaker 1: gym to the boardroom. And I remember saying all this
Speaker 1: to you guys, And it's funny because my aesthetic didn't
Speaker 1: necessarily match that at that time. But I was explaining
Speaker 1: my evolution and the person I wanted to step into,
Speaker 1: which is you know then when the name came about
Speaker 1: if you want different, move different. So just I think
Speaker 1: it's so cool because the original pitch to then what
Speaker 1: the collection is now is world's apart. But I loved
Speaker 1: because I literally just articulated those things to you and
Speaker 1: then the next one was like sole one point and
Speaker 1: obviously you know we refined and refined, But I would
Speaker 1: love to know, like, what was the inspiration for my
Speaker 1: collection when you guys were designing it? Just off you
Speaker 1: know what I just said.
Speaker 5: Then, Yeah, I think for you, Georgie, you're so clear
Speaker 5: in what you what you wanted, it was quite inspirational.
Speaker 5: If I'm honest, I felt like I could. I felt
Speaker 5: like instantly I really understood kind of where you were
Speaker 5: coming from. And I think there is this this amazing
Speaker 5: shift in the fashion industry towards more conscious dressing as well.
Speaker 5: That I think is something that at LSKD and part
Speaker 5: of our team we talk about all the time is like,
Speaker 5: how can we limit being a fashion brand? We're always
Speaker 5: going to have an impact on, you know, the environment
Speaker 5: in the world, and that thin I think, but how
Speaker 5: can we reasonably limit that as well, and I feel
Speaker 5: like this conscious dressing and this kind of capsual wardrobe thinking,
Speaker 5: where the items aren't just something you're gonna wear once
Speaker 5: or twice and then forget about in the back of
Speaker 5: your wardrobe. Their pieces you're gonna love and you're gonna
Speaker 5: wear and style to lots of different things is just
Speaker 5: so important. And I think the second I kind of
Speaker 5: got that vibe from you, I was like, we're on
Speaker 5: the same wave length. I know what you want. And
Speaker 5: obviously we did lots of back and forth to figure
Speaker 5: out exactly what that would look like, but I feel like, yeah,
Speaker 5: straight away from the kind of I think the pitch
Speaker 5: was the busy gal era. Yes, and that idea of
Speaker 5: you know, if I'm going to work and I'm going
Speaker 5: straight to the gym afterwards, and then I've got to
Speaker 5: go home and cook dinner for the family, and that
Speaker 5: kind of thing. What am I going to be not
Speaker 5: only comfortable in but be able to be able to
Speaker 5: move but also feel fantastic in?
Speaker 1: Yeah, and dress up and dressed down?
Speaker 5: Yeah, exactly right.
Speaker 1: I love that. And it's funny because I then like
Speaker 1: very much stepped into that persona and then you saw
Speaker 1: that evolution in me even before like the collection you know,
Speaker 1: has come out, and then now the collection is here,
Speaker 1: and that's like the biggest feedback is I've even got
Speaker 1: is people like, oh my god, I love that. It's
Speaker 1: so it's like a capsule. There's so many different pieces
Speaker 1: you can mix and match. And to be completely honest,
Speaker 1: I was a little bit like apprehensive of telling you
Speaker 1: guys my vision because I did think, you know, neutrals,
Speaker 1: it's not as exciting, it's not as like wow. And
Speaker 1: usually when a brand and you know, a personality collaborate,
Speaker 1: you want that exciting and wow to you know, sell
Speaker 1: it or you know, get that excitement. So I remember
Speaker 1: it was a little bit apprehensive because I was like, well,
Speaker 1: that are they even you know, wanting to do a
Speaker 1: collection like this because it's maybe not show stopping, like
Speaker 1: it is literally just what I would wear on the daily.
Speaker 1: But I loved how you guys were like, nah, we
Speaker 1: love it.
Speaker 5: Let's create something absolutely and I think fast it's all
Speaker 5: about I mean, it's it's very different still to what
Speaker 5: we do, I guess like on our normal collections for LSKD,
Speaker 5: but really just being able to lean into that idea.
Speaker 5: I think if we're gonna do it. We're gonna We're
Speaker 5: really gonna do it. Yeah, and we.
Speaker 1: Did and we did. And then, first of all, what
Speaker 1: were your initial thoughts when I was like, let's do
Speaker 1: a blazer? Oh, I was on board from the game.
Speaker 1: You were I think. I think We've literally got video
Speaker 1: footage of you being like I was like this. I
Speaker 1: was like, so, guys, like I'm thinking, like this is
Speaker 1: the thing, and like I really love a blazer, but like,
Speaker 1: you don't have to do one. Remember it was like that,
Speaker 1: and You're like, no, I love a blazer. I love
Speaker 1: a blazer, and you're like, we're gonna fucking talk to
Speaker 1: you know, Jason whatnot? But I love it. And I
Speaker 1: was like shocked. Yeah, it was shocked. But no, you
Speaker 1: guys were like, no, let's do it.
Speaker 5: It says ever a time to do a blazer. It's
Speaker 5: with Georgie Stevenson quite.
Speaker 1: Frankly, and guys, the most beautiful blazer I ever love it.
Speaker 5: I love it.
Speaker 1: You can't see me now, but I'm and you just
Speaker 1: absolutely killed it. And I yeah, I love this. There's
Speaker 1: so many different components to the collection, and but it's
Speaker 1: exactly what I articulated to you. Guys, and you just
Speaker 1: had the creativity to bring it to life. And like
Speaker 1: all the little features, like the stitching on the sleeve
Speaker 1: it literally says move different if you want different. In
Speaker 1: like the pants, there's this beautiful print court print. Yeah, yes, a.
Speaker 5: Little print that says in power, evolve and elevate.
Speaker 1: I was like, what's the lassie. We've a million talent
Speaker 1: involve one, which is you know, it's in my whole
Speaker 1: journey this year, and we wanted to create some little
Speaker 1: secret messages for you guys. So when you're putting the
Speaker 1: things on, you know, it always trips me up because
Speaker 1: like I go to put my pants on and I
Speaker 1: see it and I think it's a tig yeah, and
Speaker 1: then I'm like, oh no, it's just a bit of
Speaker 1: in the front of the waistband so that when you're
Speaker 1: getting dressed and you pull them up, you read it
Speaker 1: every morning is a little reminder. Yeah. So like that's
Speaker 1: what I mean is like the team really went above
Speaker 1: and beyond and like the details of the collection, which
Speaker 1: is just it's like it's obviously like so nice and
Speaker 1: I know it's the collaboration together, but yeah, like for
Speaker 1: someone who is I'm not obviously a fashion designer or creative,
Speaker 1: well not all the time, and very creative. Yeah, look different,
Speaker 1: But yeah, you guys really went above and beyond to
Speaker 1: make this collection feel so me and you know therefore,
Speaker 1: like knowing my community would just be absolutely obsessed.
Speaker 5: Oh I love hearing that, thanks to.
Speaker 1: St All Little appreciate you. So let's just chat a
Speaker 1: little bit more about the question because I just want
Speaker 1: to have a whole tangent. Then, so let's chat about
Speaker 1: the fabrics because this was a big discussion that we
Speaker 1: went back and forth. I know that I said to
Speaker 1: you guys, obviously, you know the rep is just the
Speaker 1: absolute everyone loves the rep tite. The material is beautiful.
Speaker 1: But I said to you guys, I was like, look,
Speaker 1: my favorite is actually a Lixa. I'm obsessed with her.
Speaker 1: Let's try and include her. I also love fusion too. Yeah, yeah,
Speaker 1: she's great. I kind of said, you know, less stitching
Speaker 1: the better comfort, seamless vibes, but not seamless because sometimes
Speaker 1: seamless can just sweat weird and not always the vibe.
Speaker 1: Do you want to just chat a little bit about
Speaker 1: how you pick certain fabrics and I guess the process
Speaker 1: with that, Yeah, of course.
Speaker 5: So when picking fabrics, I guess there's a few things
Speaker 5: that come into it. The first and foremost I think
Speaker 5: is the most important to me, and that's how it
Speaker 5: feels in the body. And like you said, it's like
Speaker 5: rep is still beautiful and buttery soft to touch, but
Speaker 5: it's very compressive.
Speaker 1: Yes she is fitness, Yes.
Speaker 5: She's fitness, she's doing a hit class, all that sort
Speaker 5: of foxing. Yeah she's foxing. I don't do. But Alixa
Speaker 5: is it's a nylon a last Aine blend, so it's
Speaker 5: it's really soft and supple, It's got a lot more
Speaker 5: stretch to it, and it's really buttery soft, so it's
Speaker 5: so comfortable for all day where it's perfect. We normally
Speaker 5: use it as like more of like a yoga pilates
Speaker 5: and while lots of people love wearing it for hit
Speaker 5: and that kind of thing, it's kind of a fabric
Speaker 5: that's more geared towards moving with you however you need
Speaker 5: to move, So it's really soft and gentle and very
Speaker 5: buttery soft and just yummy. Alyx is also my favorite,
Speaker 5: so no argument on my I you're like perfor but
Speaker 5: so really like the feel of the fabric is super
Speaker 5: important because especially with a collection like this, where we're
Speaker 5: kind of trying to keep in mind something you might
Speaker 5: be wearing all day long for like long periods of time.
Speaker 5: You want comfort, yes, but then also performance. So Elixa
Speaker 5: is still a hyph formance fabric. It's got lots of
Speaker 5: beautiful moisture wicking, quick drying sort of elements to it,
Speaker 5: so it's really comfortable and great to be an all day,
Speaker 5: but then also to wear to your nighttime polarities class
Speaker 5: or something like that. Yes, yeah, they're the main things.
Speaker 5: And then also how we're gonna It's obviously going to
Speaker 5: fit the body, but when when we knew what garments
Speaker 5: we were going to do, we knew Elixa was going
Speaker 5: to be perfect for them anyways.
Speaker 1: For example, like do you pick the fabric first or
Speaker 1: cut first, or like what kind of goes first or
Speaker 1: it doesn't.
Speaker 5: Matter, it can kind of go both ways. Traditionally it
Speaker 5: would be fabric first, Okay, So especially for something like
Speaker 5: a sports bra, I would always be thinking about fabric
Speaker 5: because that really affects the way that it's going to
Speaker 5: I guess full compress support on the body. So if
Speaker 5: I'm designing something in rep versus Elixa, I might do
Speaker 5: slightly different straps, yeah, because rep she's compressive in she's
Speaker 5: supportive yeah, and with you, so it can. But it
Speaker 5: can kind of go both ways because if you want
Speaker 5: something in Elixa, there's always ways to make it happen.
Speaker 5: Just might might be a different journey to get there. Yeah.
Speaker 1: And it was a bit like like we you know,
Speaker 1: we went back and forth and a lot of things
Speaker 1: and do we even want to share like some pieces
Speaker 1: that didn't make the cut ooh.
Speaker 5: So one of the big changes we did was the
Speaker 5: Creator rib Sets, which is a really sweet cropped tea
Speaker 5: with a built in shelf bra.
Speaker 1: Yeah. We added the shelf bra. Yeah, it didn't originally
Speaker 1: have the shelf br And I was like, I don't
Speaker 1: worry a bride need this, love that.
Speaker 5: Yeah, it's all about functionality exactly, and a ribbed bite
Speaker 5: short as well. Originally we had this in a seamless
Speaker 5: fabric and we just really struggled to get that really soft,
Speaker 5: like lovely hand feeling, beautifully soft hand feel, but also
Speaker 5: with the feeling that it's gonna support you and not
Speaker 5: slider all around the place. Yeah, and be really functional,
Speaker 5: comfortable for all day wear. It just wasn't quite working out.
Speaker 1: No, it wasn't.
Speaker 5: Yeah, we had a few samples and it wasn't quite right.
Speaker 5: So we went back to the drawing board and we've
Speaker 5: actually changed it to one of our active rib fabrics,
Speaker 5: so it's still feels like you're wearing an active paratites,
Speaker 5: but it's got this really fun, very textural rimp through
Speaker 5: the through the top level of it.
Speaker 1: Because originally it's like it wasn't meant to be active
Speaker 1: at all. It was like, this is the street style,
Speaker 1: but I did want it seamless so you could wear
Speaker 1: it all day and be very comfortable. But the samples,
Speaker 1: I was like, I'm just not actually that comfortable. Yeah,
Speaker 1: so we had to Yeah, we had to go go
Speaker 1: back to the drawing bottom was like, well, what's like,
Speaker 1: what's the actual point of these pieces, And it was
Speaker 1: for comfort and it was so you could wear it
Speaker 1: throughout the day. So then we yeah, we changed up,
Speaker 1: and I'm obsessed with the fabric we now have and
Speaker 1: it's just great because you can also wear these as
Speaker 1: active pieces now, so you could wear them, you know,
Speaker 1: to the gym, but also they look like lifestyle pieces
Speaker 1: absolutely right. Yeah, I'm a stylum.
Speaker 5: However you weren't really sporty or you can go really lifestyle.
Speaker 1: Ellie wore them to the opening.
Speaker 5: She looked great.
Speaker 1: In the shale beoge and yeah, I was like, oh, yeah,
Speaker 1: we did we did we do this because it was
Speaker 1: so weird doing the you know, the photo, the campaign shoot,
Speaker 1: because I had only seen the pieces, like you guys
Speaker 1: would come to the office and show me like one
Speaker 1: or two pieces, so I hadn't seen the collection all together.
Speaker 1: And obviously we started I remember we started getting samples
Speaker 1: in like feb or something, so it's been such a
Speaker 1: long process. But when we did the campaigne shoot, like
Speaker 1: seeing everything together and wearing it, I was like, oh
Speaker 1: my god, we did a great job.
Speaker 5: Yeah. When I when I first walked into the studio
Speaker 5: that morning and I saw it all in the wall,
Speaker 5: I got a bit emotional. I was like, oh my god,
Speaker 5: looks amazing. Well together, it's all.
Speaker 1: Here, I know, And we really had to be like yeah,
Speaker 1: you really had to think, Okay, I'm just seeing this
Speaker 1: one piece, but there's all these other pieces and oh,
Speaker 1: you guys just did it so well, thank you. It
Speaker 1: looks fantastic. It was, Yeah, it's really cool. Now to
Speaker 1: see it literally on a wall for shopping center. Yeah,
Speaker 1: oh at Cary, who do we think we are? Who
Speaker 1: do we think amazing? Well, Jen, let's just do a
Speaker 1: couple of fun finishing questions. First of all, it has
Speaker 1: been such a blastut too.
Speaker 5: It's been so fun.
Speaker 1: I love that I've known a bit more about how
Speaker 1: I collect was created. But this is you know why
Speaker 1: the professionals do it. So what is your favorite pieces
Speaker 1: from the collection. It's going to be in your shopping
Speaker 1: car or.
Speaker 5: I was gonna say, I had to request an outfit
Speaker 5: for the event. Yes, and I've picked the Life Happens
Speaker 5: for Me tank in the dark chocolate color beautiful.
Speaker 1: It is so deliciously soft. Shit, it's actually ridiculous.
Speaker 5: This beautiful razorback tank with a shelf bra. I just
Speaker 5: think I'm gonna wear that every day and it'll be
Speaker 5: the one I pinch out of the wash as soon
Speaker 5: as it's clean.
Speaker 1: Yeah that one.
Speaker 6: Yeah.
Speaker 5: The creator ribbed shorts in the dark chocolate as a
Speaker 5: little set love. And then the I think the blazer.
Speaker 5: I can't go past having a fun statement piece, and
Speaker 5: I feel like that blazer really just pulls all those
Speaker 5: outfits to another level and like how cool.
Speaker 1: I was chatting to a couple of the other team
Speaker 1: and they were saying, you know, at work, obviously you
Speaker 1: guys just were active wear, yeah, twenty four to seven.
Speaker 1: But now to have an LSKD blazer that you can
Speaker 1: like pay with things to just feel that little bit,
Speaker 1: you know, bit more business y, a bit more elevated.
Speaker 1: They're like, you wait, there's going to just be everyone
Speaker 1: in the office wearing the blazer.
Speaker 5: Absolutely, so anybody why I speak to about the collection,
Speaker 5: they're like, oh my god, the blazer. I was chatting
Speaker 5: to Jason because he was telling me that, like obviously
Speaker 5: the team literally has to like log on and buy the.
Speaker 1: Things like anyone else on the time. And he's like
Speaker 1: he wants to get the blazer for Ali. Yeah, and
Speaker 1: she's like they're going to be New Zealand. And he
Speaker 1: was like telling me this big story about that she's
Speaker 1: got to log in and blah blah. I was like,
Speaker 1: you're literally the owner. But he's so sweet. I'm like,
Speaker 1: you're so like Fayir Yeah, I know, yeah literally yeah,
Speaker 1: And he's like, so I'm gonna log on and get
Speaker 1: it for Ali and blah blah blah. I was like,
Speaker 1: oh my gosh, and I thought the blazer is probably
Speaker 1: gonna go just from like the team.
Speaker 5: It's one of those things you can we can make
Speaker 5: it like our amazing buying team can make their best
Speaker 5: educated guesses of.
Speaker 1: What's going to go.
Speaker 5: But you never really know till it happens.
Speaker 1: I know, and I'm so excited to see, just like
Speaker 1: what does well me too, We've all we've all got
Speaker 1: our picks.
Speaker 5: But that's your favorite.
Speaker 1: My favorite is definitely the flares. Yeah, just in that
Speaker 1: in the fabric can just everything together. I'm just such
Speaker 1: a flares person just because I can literally wear them
Speaker 1: to gym, bit them, wear them to work and it
Speaker 1: looks like I've got ready for work. Yes, because flares
Speaker 1: are so in right now. So the flares are just
Speaker 1: a big thing and the life happens for me.
Speaker 5: Tank.
Speaker 1: Oh my god, she's the best.
Speaker 5: And yeah, beyond comfort, I look together.
Speaker 1: Yeah, the high the bit high neck, but not too
Speaker 1: high neck, like she just she feels elevated obviously the blazer.
Speaker 1: I also, I was wearing it on the weekend and
Speaker 1: I am obsessed of just like the quarter zip. Yeah,
Speaker 1: the tonal quarter zip. She's She's beautiful. He's beautiful and
Speaker 1: obviously does everything. Yeah, I mean, the whole collection is fine.
Speaker 1: Something I was really surprised about at the Karendelle opening
Speaker 1: was how many people were obsessed with the corset bra. Yes,
Speaker 1: because she's new, she's very different, and yeah, people are
Speaker 1: really excited about that.
Speaker 5: Yeah. Yeah, it's beautiful and I mean it's got the
Speaker 5: beautiful strappy back, but it's got so much like structure. Yeah,
Speaker 5: it looks phenomenal, great layering piece underneath.
Speaker 6: Thingstock No no, no restock, guys, so yeah, teas literally
Speaker 6: biting her nails.
Speaker 1: No yeah, no restock. It's first investress. So if you
Speaker 1: do like something the next collection Stoll you guys a
Speaker 1: ride me hard. I'm exhausted. But to finish, do you
Speaker 1: have any crazy design stories that you want to share
Speaker 1: of us, Like maybe you pitch something and it got
Speaker 1: turned down, or like something went wrong, you got a
Speaker 1: whole bunch of like florid colored pants, you know, like
Speaker 1: you know, just something that's happened where you're like, oh
Speaker 1: my god.
Speaker 5: Not so much like a crazy story, but there's definitely
Speaker 5: there's one particular jacket I have in mind that I
Speaker 5: designed that I'm absolutely in love with, still in love
Speaker 5: with They just never quite got across the line for
Speaker 5: lots of different varying reasons, right season, right budget, all
Speaker 5: that sort of stuff. You know, it's never quite got there.
Speaker 5: And it's this gorgeous like quilted, kind of very thin
Speaker 5: puffa jacket that's got kind of hiking fashion esques like
Speaker 5: vibes to her in love with it. Anyways, the victory
Speaker 5: is that she's coming now in twenty twenty four. So
Speaker 5: it's like been a long push over many many months,
Speaker 5: probably six eight months maybe, wow, But she's got back
Speaker 5: in there, so and she's on the way.
Speaker 1: She's on the way. Yeah, I'm so happy for you.
Speaker 1: It would be like hard, especially if you, you know,
Speaker 1: have certain things where you're like, I'm obsessed with.
Speaker 5: This, I believe in this.
Speaker 1: Yeah yeah, yeah, but you know you've got to work
Speaker 1: in with their own.
Speaker 5: But stuff like nothing is ever ever truly lost in design,
Speaker 5: and we can always use.
Speaker 1: A tweak or something. And would you say that's like
Speaker 1: your favorite thing I've ever been designed, It'd.
Speaker 5: Be close, but I'd say in terms of like garments
Speaker 5: that I've designed, my favorite is fusion, not only because
Speaker 5: it's literally my favorite type to wear every day. But
Speaker 5: it was a collaboration between us and our community members.
Speaker 5: It was a lot of like speaking with our CX
Speaker 5: team and finding out what our customers really want in
Speaker 5: their garments and taking that feedback on so the waistbands,
Speaker 5: the pockets of fabric, all of that really came from
Speaker 5: our community feedback. Which is it the core of everything
Speaker 5: that LSKD.
Speaker 1: Does and fusion is incredible.
Speaker 5: Yeah, and now it's my favorite type to wear, so
Speaker 5: our community really knows what they're talking about. So yeah,
Speaker 5: I just I love using It'll always be a special
Speaker 5: special thing.
Speaker 1: I love that. That's so sweet. That's amazing. Well, Jen,
Speaker 1: thank you so much for sharing so much knowledge with
Speaker 1: us and taking us behind the scenes. Thanks for having me,
Speaker 1: and yeah, I just want to say thank you so
Speaker 1: much for designing the most incredible collection.
Speaker 5: Thank you so much for.
Speaker 1: Designing my community amazing. You guys were so easy to
Speaker 1: work with, and I just love any idea I had,
Speaker 1: You're like, yep, let's do it. That sounds amazing, And yeah,
Speaker 1: it was just incredible. Always guys know you're you're a
Speaker 1: yes man and I'm a yes man.
Speaker 3: That's it.
Speaker 1: Thank you so much, Jen, Thank you Jogy. Thank you
Speaker 1: so much for listening to another episode of the Rise
Speaker 1: and Conquer podcast. If you enjoyed it and want more,
Speaker 1: come connect with us on Instagram at Riseinconquer dot podcast
Speaker 1: and join our Facebook discussion group, a Rise and Concer
Speaker 1: podcast community. We're an independent podcast and we have a
Speaker 1: small teams, so we do appreciate your time and support.
Speaker 1: If you have a spare moment, a follow or subscribe
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