WEBVTT - Behind the Biz with LSKD Part 2 - Design and Production with Jen 0:00:00.160 --> 0:00:03.160 I would like to acknowledge the traditional owners of the 0:00:03.279 --> 0:00:06.560 land on which this episode is being recorded, the Komboo 0:00:06.680 --> 0:00:10.520 Marry people. We pay our respects to elders past, present 0:00:10.600 --> 0:00:14.319 and emerging and extend that respect to all Aboriginal and 0:00:14.360 --> 0:00:22.680 Torres Strait Islander peoples. Today I'm your host, Georgie Stevenson, 0:00:22.800 --> 0:00:30.240 and this is the Rise and Conquer podcast. This is 0:00:30.240 --> 0:00:33.800 the podcast where we have mindset, self development and becoming 0:00:33.960 --> 0:00:37.159 your higher self mix soon with a lot of laughs, 0:00:37.240 --> 0:00:40.360 plus behind the scenes of my life running two businesses 0:00:40.440 --> 0:00:43.800 and being among Think of us as the perfect combo 0:00:43.920 --> 0:00:47.479 of brunch with your besties mixed with self development. No 0:00:47.520 --> 0:00:49.839 matter where you are in your journey, we're here to 0:00:49.920 --> 0:00:53.800 help you be curious, pull yourself out, and embrace radical 0:00:53.960 --> 0:00:58.480 self awareness. If you're ready to get into the driver's 0:00:58.480 --> 0:01:01.680 seat of your own life, stop letting life pass you by, 0:01:02.400 --> 0:01:14.160 then you're in the right place. Hello everybody, and happy Friday. 0:01:14.480 --> 0:01:17.880 Welcome to part two of our three part behind the 0:01:17.880 --> 0:01:21.240 Biz series with the LSKD team. In this series, we 0:01:21.280 --> 0:01:23.640 give you a behind the scenes look on the process 0:01:23.720 --> 0:01:27.640 of bringing my collection move Different if you want different 0:01:27.760 --> 0:01:30.640 to life. In this episode, we are chatting to Jen, 0:01:30.800 --> 0:01:34.240 who is the senior designer at LSKD. We chat about 0:01:34.280 --> 0:01:38.400 her career journey, the design and production process of activewear, 0:01:38.800 --> 0:01:43.520 how she finds inspiration, and so much more. I actually 0:01:43.560 --> 0:01:47.080 just found this episode so interesting a tia, because even 0:01:47.160 --> 0:01:51.200 though I'm in the journey with the LSKD team, it's 0:01:51.280 --> 0:01:54.560 so insightful to hear so much of behind the scenes 0:01:54.560 --> 0:01:58.360 from little idea, Like we talk about a funny story 0:01:58.400 --> 0:02:00.080 about the pitch they gave to me, and then how 0:02:00.120 --> 0:02:03.680 the collection is so much different, to the whole processing, 0:02:03.800 --> 0:02:07.800 to the sizing, the material, the colors, to then having 0:02:07.880 --> 0:02:10.440 this piece of act of wear which you literally had 0:02:10.480 --> 0:02:13.359 in your head in your hands. I know, it's wild. 0:02:13.720 --> 0:02:17.520 It is wild, and we tell you everything. Gen shared 0:02:17.600 --> 0:02:19.119 so much. Oh my god, she's so much. 0:02:19.120 --> 0:02:21.120 She even gave like a sneak peek at a product 0:02:21.160 --> 0:02:21.960 that's coming there. 0:02:22.080 --> 0:02:25.320 I know when to get over the line, and we 0:02:25.360 --> 0:02:28.000 all have to support her on that point. I took 0:02:28.040 --> 0:02:30.359 a mental note that I will go and purchase that 0:02:30.600 --> 0:02:35.080 so we can support it. Before we get into the episode, 0:02:35.200 --> 0:02:37.440 let's give our quick weekly update. 0:02:38.120 --> 0:02:38.560 Guys. 0:02:38.880 --> 0:02:42.480 The collection launched last night. I'm going to be completely 0:02:42.520 --> 0:02:45.800 transparent with you. We record these previously, as you know, 0:02:46.200 --> 0:02:49.720 So as of this moment, the collection actually hasn't launched. No, 0:02:50.000 --> 0:02:52.240 so I couldn't actually tell you too much about. 0:02:51.960 --> 0:02:53.680 It, and I couldn't tell you that I got everything 0:02:53.680 --> 0:02:54.440 I wanted yet. 0:02:56.080 --> 0:02:58.680 If you listen to our first part of this series, 0:02:58.720 --> 0:03:02.480 A tear had a very long that she was hoping for. 0:03:02.639 --> 0:03:06.000 And you know what I found interesting is like even 0:03:06.000 --> 0:03:09.200 the LSKD team, if they want something, they have to 0:03:09.240 --> 0:03:13.919 like go online at the time and wait like everyone else. 0:03:14.000 --> 0:03:16.320 Like of course they have codes and stuff, but wait 0:03:16.400 --> 0:03:19.760 like everyone else and like purchase the pieces. So it's 0:03:19.760 --> 0:03:23.800 like it's stressful. It's Jason was saying his wife Ali 0:03:24.000 --> 0:03:27.000 like wants certain pieces they're going to be in New 0:03:27.080 --> 0:03:29.320 Zealand when it goes live, and he's like, she's very 0:03:29.360 --> 0:03:31.639 stressed out. She's got to get online and conruct them. 0:03:31.680 --> 0:03:35.560 I'm like, it's your company, but you can just now 0:03:35.880 --> 0:03:38.880 I know. I just I love the how fair it is. 0:03:38.920 --> 0:03:41.080 I love how fair and transparent they are at Elky. 0:03:41.520 --> 0:03:44.280 So look, we don't actually know how it's all gone down, 0:03:44.360 --> 0:03:47.600 but I'm sure it's very exciting and we just want 0:03:47.600 --> 0:03:52.320 to be very transparent. Yeah, So the collection has launched 0:03:52.360 --> 0:03:55.360 by this episode goes live and they are very limited 0:03:55.400 --> 0:03:58.560 pieces and it is limited edition, so if you do 0:03:58.640 --> 0:04:01.720 want to check them out, I'm very much encourage you 0:04:01.800 --> 0:04:03.440 to jump online now and. 0:04:03.600 --> 0:04:06.000 Check and bite if you like it, because it's gonna 0:04:06.040 --> 0:04:08.240 go well, bite if you like it, because they are 0:04:08.320 --> 0:04:11.880 limited edition, which makes this collection really special because you'll 0:04:11.920 --> 0:04:16.400 have something that not many other people have, especially the blazer, 0:04:16.880 --> 0:04:20.480 which I really had to get over the line with Jason. 0:04:20.720 --> 0:04:24.040 So she's beautiful too. She she matches everything in the collection. 0:04:24.279 --> 0:04:28.080 But the collection has officially be dramatic. It's the first 0:04:28.120 --> 0:04:35.120 blazer I over ever that's very dramatic. ID that it's 0:04:35.160 --> 0:04:39.479 accepted you can be dramatic in this moment, So yeah, 0:04:39.560 --> 0:04:42.599 that's kind of This week has just been a lot 0:04:42.600 --> 0:04:45.080 of prep for the launch. What about you, a dea, 0:04:45.120 --> 0:04:45.919 what have you been up to? 0:04:46.320 --> 0:04:50.000 I had my birthday twenty three, now an old lady. 0:04:50.880 --> 0:04:53.719 That's the fact that you were only twenty three still 0:04:54.200 --> 0:04:58.840 concerns me for how much of a grandma I'm gonna 0:04:58.839 --> 0:05:00.920 be when I'm heard. So you feel like we're all 0:05:00.920 --> 0:05:03.440 forty year olds in the office. Yeah, I think because 0:05:03.440 --> 0:05:06.040 of just how much we love our comforts yeah, just 0:05:06.120 --> 0:05:08.880 you know, live our life that certain way. Yeah. How 0:05:08.880 --> 0:05:10.040 does it feel being twenty three? 0:05:10.480 --> 0:05:11.200 It's interesting? 0:05:11.600 --> 0:05:12.400 Anything changed? 0:05:12.839 --> 0:05:15.520 Not too much. I just feel like it's very I 0:05:15.560 --> 0:05:18.640 don't know, definite in a way, like you're not a 0:05:18.720 --> 0:05:19.320 kid anymore. 0:05:19.440 --> 0:05:22.119 No, feel like twenty two is still a bit fun. Yeah, 0:05:22.200 --> 0:05:25.159 twenty two is that I'm only twenty two. Yeah, twenty 0:05:25.160 --> 0:05:29.160 three is like I'm twenty three. Yeah, yeah, it's interesting. 0:05:29.320 --> 0:05:35.719 When are you gonna move out? That's that's when I 0:05:35.800 --> 0:05:38.360 buy a house. That's what twenty three is giving. Yeah, 0:05:38.760 --> 0:05:47.000 doesn't it no pressure? Honestly ride that to the wheels 0:05:47.000 --> 0:05:50.159 for lof I will. That was my biggest mistake moving 0:05:50.160 --> 0:05:51.960 out when I was nineteen. That's like the other day 0:05:52.000 --> 0:05:55.040 we're discussing how your sister could go to Europe. I know, like, 0:05:55.160 --> 0:05:58.040 how can all these young people want to if we 0:05:58.200 --> 0:06:03.360 live at home, we don't have to pay Friend, do 0:06:03.440 --> 0:06:04.359 you do your own laundry? 0:06:04.520 --> 0:06:04.719 Yeah? 0:06:04.760 --> 0:06:06.640 Of course I do. Okay, that's right them. 0:06:06.640 --> 0:06:07.839 I'm not like a hindrance. 0:06:08.320 --> 0:06:10.440 No, And you're other than the space I take up. 0:06:10.680 --> 0:06:10.840 Well. 0:06:10.880 --> 0:06:13.000 I think about Ivy growing up, and I honestly hope 0:06:13.000 --> 0:06:16.040 she stays with us as long as possible. Yeah, so 0:06:16.080 --> 0:06:17.800 it's like it would be really sad for your parents 0:06:17.839 --> 0:06:18.200 when you go. 0:06:18.440 --> 0:06:21.320 Yeah, and like I think, just very different. But my 0:06:21.480 --> 0:06:24.560 mum obviously left her parents when we moved here, and 0:06:24.600 --> 0:06:26.200 I just want as much time with them as I can. 0:06:26.839 --> 0:06:29.520 Exactly as soon as I start to get a bit older, 0:06:29.600 --> 0:06:31.320 I'm barely gonna see them. 0:06:31.680 --> 0:06:34.480 Don't talk about it all right. 0:06:34.440 --> 0:06:46.760 Let's get see episode. 0:06:47.880 --> 0:06:50.600 Jen, Welcome to the R and C body. 0:06:50.760 --> 0:06:52.120 Hi, Thank you so much. 0:06:53.600 --> 0:06:57.039 I'm so excited to have you here and chat about 0:06:57.080 --> 0:07:01.400 all things design and logistics. Obviously we're going to go 0:07:01.520 --> 0:07:04.840 into the if you want different move different collection, but 0:07:04.880 --> 0:07:09.119 also I'm just so interested to pick your brain about 0:07:09.120 --> 0:07:12.360 what you do. Before just off era, I was like, so, wait, 0:07:12.400 --> 0:07:15.920 are you a graphic designer? Like, like, I'm not entirely sure. 0:07:16.000 --> 0:07:19.640 So I'm really excited to do this with you. Can 0:07:19.680 --> 0:07:22.520 you kind of just intro yourself, tell us a little 0:07:22.520 --> 0:07:25.720 bit about who you are, what you do, maybe a 0:07:25.760 --> 0:07:27.680 little bit about your career path, how you got here. 0:07:28.240 --> 0:07:28.760 Sure thing. 0:07:29.240 --> 0:07:32.440 Hi, I'm Jen. I'm the senior designer at LSKD, and 0:07:32.480 --> 0:07:36.400 I look after all of women's war in terms of Korea. 0:07:36.840 --> 0:07:40.080 I've worked lots of different jobs in my life way 0:07:40.120 --> 0:07:43.040 back from retail. My first few jobs in fashion after 0:07:43.080 --> 0:07:46.720 college were more in designer and dresses for some smaller 0:07:46.760 --> 0:07:50.000 companies on the Sunshine Coast, Sweet, which was really fun. 0:07:50.160 --> 0:07:53.640 And then I've worked for some other Australian based active 0:07:53.640 --> 0:07:56.960 wear brands before I came to LSKD almost two years ago. 0:07:57.160 --> 0:08:00.880 Yeah, amazing. And so before that, you did, like a 0:08:00.920 --> 0:08:01.840 college degree, is that? 0:08:02.200 --> 0:08:06.240 Yeah? So I did a bachelor's degree in fashion design 0:08:06.360 --> 0:08:07.800 and apparel engineering. 0:08:08.200 --> 0:08:13.360 Oh, she's fancy. I love that ye. And so how 0:08:13.360 --> 0:08:14.880 long have you been working fellows, Katie? 0:08:14.880 --> 0:08:17.720 Did you say almost two years? Almost something up at 0:08:17.720 --> 0:08:18.240 the end of the year. 0:08:18.240 --> 0:08:22.680 Two years? Incredible. So before we get into it, I 0:08:22.720 --> 0:08:26.600 have just been asking everyone what is their favorite LSKD 0:08:26.880 --> 0:08:29.960 value and why, because you guys have the best values. 0:08:30.160 --> 0:08:31.040 That's a great question. 0:08:31.040 --> 0:08:32.280 I no, mine, sure. 0:08:32.840 --> 0:08:35.800 My favorite is enjoy the journey. And while I can 0:08:35.840 --> 0:08:38.079 definitely find reasons to connect with all of. 0:08:38.000 --> 0:08:40.760 Our values, which is why they're our values, I. 0:08:40.720 --> 0:08:43.640 Think, especially in a job like design, where we work 0:08:43.720 --> 0:08:47.320 so far ahead, like in advance, and we're so busy 0:08:47.360 --> 0:08:49.200 all of the time, sometimes it's easy to forget to 0:08:49.240 --> 0:08:52.480 stop and appreciate that we're doing something so fun, like 0:08:52.559 --> 0:08:55.520 making great active wear every single day, we don't really 0:08:55.520 --> 0:08:57.480 stop and smell the roses and appreciate that. So I 0:08:57.520 --> 0:08:59.240 think enjoy the journey is really good one because it's 0:08:59.240 --> 0:09:00.600 a reminder to me to slow down. 0:09:01.120 --> 0:09:04.840 You guys literally have the job that like most young 0:09:04.920 --> 0:09:08.480 girls dream about. Yeah, don't you one hundred percent with 0:09:08.520 --> 0:09:10.719 my barbies? Like I was like, I want to be 0:09:11.000 --> 0:09:13.920 with my brat styles. Actually I brats girl. I was 0:09:13.920 --> 0:09:18.679 a well I went from barbies to brat yep, and 0:09:18.800 --> 0:09:20.880 I you know, I wanted to be a fashion designer 0:09:20.920 --> 0:09:23.480 like that was that was the thing that was like 0:09:23.760 --> 0:09:26.839 Mary Kate and Ashley Olsen vibes, Yes, very true, very true. 0:09:27.000 --> 0:09:28.199 You do this every single. 0:09:28.000 --> 0:09:30.440 Day, yeah, and I It's what I always wanted to 0:09:30.440 --> 0:09:32.280 do when I was very little. I remember at my 0:09:32.520 --> 0:09:35.000 when you graduate primary school and you do the little 0:09:35.080 --> 0:09:36.760 you stand up at the graduation, you say what you 0:09:36.760 --> 0:09:38.760 want to be when you grow up. I remember being like, 0:09:38.800 --> 0:09:40.160 I want to be a fashion designer. 0:09:41.320 --> 0:09:42.480 It's so sweet. 0:09:42.679 --> 0:09:45.439 So enjoy the Journey's really great to stop and remember 0:09:45.840 --> 0:09:47.960 how grateful I am and enjoy it. 0:09:48.120 --> 0:09:54.880 Oh my god, that's incredible. I'm like envisioning you, but 0:09:55.000 --> 0:09:56.439 you don't want to think about the outfit. 0:09:56.520 --> 0:09:57.959 It is very of the time. 0:09:58.160 --> 0:10:04.040 Look, we all were, well, Jen, let's get straight into 0:10:04.120 --> 0:10:07.040 some design and production in general details, because like I said, 0:10:07.120 --> 0:10:11.240 I'm I'm actually very interested in this because you know 0:10:11.280 --> 0:10:14.400 you were just saying before you start so far out, 0:10:14.440 --> 0:10:17.280 Like when we started talking about my collection, I think 0:10:17.360 --> 0:10:20.840 it was November, you know, the year before so, and 0:10:20.880 --> 0:10:23.520 then you know it's coming out twenty first of September, 0:10:23.640 --> 0:10:26.880 so it's a long timeline. I think people probably don't 0:10:26.920 --> 0:10:30.240 realize like what goes into it, So I would love 0:10:30.240 --> 0:10:33.320 for you to explain. I guess you know the challenges 0:10:33.800 --> 0:10:37.400 that you know the team and you face as a 0:10:38.040 --> 0:10:39.319 design and production team. 0:10:39.600 --> 0:10:43.000 Yeah, for sure. I guess like probably the biggest challenge 0:10:43.160 --> 0:10:45.640 for us, being that we're such a I guess we've 0:10:45.679 --> 0:10:48.520 been such a fast growth business as well, is that 0:10:48.800 --> 0:10:52.920 we work within like an eight to nine month lead time, 0:10:52.920 --> 0:10:55.760 which means we're designing that far in advance, and in 0:10:55.840 --> 0:10:58.200 terms of industry standard, that's actually still quite a short 0:10:58.280 --> 0:11:02.040 lead time. So so we definitely used to work a 0:11:02.040 --> 0:11:04.040 lot less in advance, and we've been kind of trying 0:11:04.040 --> 0:11:05.520 to push that out as far as we can, and 0:11:05.559 --> 0:11:07.840 it just gives us more time to really do great 0:11:07.920 --> 0:11:10.360 innovations and think about what best in the world actor 0:11:10.360 --> 0:11:13.280 where it looks like, because that's our that's our mission, 0:11:13.280 --> 0:11:16.000 that's what we want to create. So in terms of yeah, 0:11:16.080 --> 0:11:19.120 like the biggest challenge, I'd say definitely like getting more 0:11:19.200 --> 0:11:21.440 time in there to be able to execute these amazing 0:11:21.480 --> 0:11:24.960 big things. And we know that for example, like our 0:11:26.080 --> 0:11:28.680 collaboration with you, we did a lot further out in 0:11:28.720 --> 0:11:30.560 advance than that because it just takes so much time 0:11:30.600 --> 0:11:33.840 to go back and forth and get every little detail perfect. 0:11:33.920 --> 0:11:35.280 Yeah, and we don't and we don't want to like 0:11:35.400 --> 0:11:37.760 rush it and just kind of like have to approve something. 0:11:37.840 --> 0:11:40.120 We wanted that time to go and back and forth, 0:11:40.160 --> 0:11:44.000 and obviously adding me and there as another approval just 0:11:44.240 --> 0:11:46.360 does put a bit more time on that's it. 0:11:46.480 --> 0:11:48.400 And we want everything to be perfect because we want 0:11:48.559 --> 0:11:50.680 our community to love the garments. 0:11:50.760 --> 0:11:51.000 Yeah. 0:11:51.080 --> 0:11:54.800 Yeah, So what's actually like the design process from start 0:11:54.880 --> 0:11:55.800 to finish? Yeah? 0:11:55.800 --> 0:11:59.280 Of course, so the design process starts. I guess it's 0:11:59.280 --> 0:12:01.959 probably worth my mentioning that the design team we work 0:12:02.000 --> 0:12:05.160 within a larger production team, so we're one little faction 0:12:05.360 --> 0:12:08.120 of the production team that actually brings these garments to life. 0:12:08.360 --> 0:12:10.800 So it's kind of split into three factions. We have 0:12:10.840 --> 0:12:13.120 our buying team, we have our design team, and then 0:12:13.120 --> 0:12:15.720 we have our production team. So buying look at everything, 0:12:16.400 --> 0:12:20.080 analytics numbers how many stores we have that we need 0:12:20.120 --> 0:12:23.800 to put stock into. They're the mathematics behind the creativity 0:12:24.080 --> 0:12:27.000 we're designed, So we look after all of the creatives 0:12:27.120 --> 0:12:30.160 so the direction, the colors, the cuts, that sort of thing. 0:12:30.440 --> 0:12:32.480 And then we have our amazing production team that deal 0:12:32.600 --> 0:12:35.560 directly with our factories to actually bring those ideas and 0:12:35.600 --> 0:12:40.280 those garments to life. So in terms of where design begins, 0:12:40.320 --> 0:12:43.679 we get kind of like an option plan from our 0:12:43.679 --> 0:12:47.320 buying team being like four, I don't know April next year, 0:12:47.360 --> 0:12:49.440 we're going to need about this many bras, about this 0:12:49.520 --> 0:12:52.440 many types, this many T shirts, etc. Yeah, and then 0:12:52.480 --> 0:12:54.480 it's kind of up to us as a design team 0:12:54.559 --> 0:12:57.800 to come up with the concepts of what we want 0:12:57.800 --> 0:13:00.480 that to look like. So it can come down to 0:13:00.559 --> 0:13:02.840 a lot of trend forecasting. So there's a lot of 0:13:03.160 --> 0:13:06.160 businesses out there like WGSN that are world renowned in 0:13:06.640 --> 0:13:09.240 pulling together what is going to be trending that far 0:13:09.320 --> 0:13:12.840 in advance. But also, I mean, inspiration comes from everywhere. 0:13:12.920 --> 0:13:15.120 So I look at a lot of runway shows as 0:13:15.120 --> 0:13:18.240 they happen overseas because obviously overseas is ahead of us 0:13:18.640 --> 0:13:22.600 at what you know, I see women wearing at my gym. 0:13:22.760 --> 0:13:25.360 Inspiration really can come from anything, So we pulled together 0:13:25.440 --> 0:13:27.000 ideas of what we want it to look like. 0:13:27.400 --> 0:13:30.040 I always did wonder because Yeah, when you told me 0:13:30.120 --> 0:13:32.720 you're kind of like it's basically like a year in advance, 0:13:32.800 --> 0:13:37.720 I was like, how are you predicting this? Like what's happening? 0:13:38.320 --> 0:13:39.960 So is everyone just going in blind? 0:13:40.240 --> 0:13:44.400 Or So it's really this like mix of like I guess, 0:13:44.400 --> 0:13:48.920 like heart and science. So it's really like what we 0:13:49.040 --> 0:13:52.360 find creatively compelling, but then also within the industry what 0:13:52.480 --> 0:13:55.400 will be trending. So there are these amazing things like 0:13:55.520 --> 0:13:59.520 WGSN that have these teams that attend every single trade show, 0:13:59.600 --> 0:14:04.600 every fashion show, anything that's happening within the fashion even 0:14:04.679 --> 0:14:08.720 within like industrial design and interior design, and they're reporting 0:14:08.760 --> 0:14:10.640 on all the colors that are being used and all 0:14:10.679 --> 0:14:12.800 the silhouettes that we're seeing. So it's all this amazing 0:14:12.840 --> 0:14:15.880 information in one place. But in saying that, it's so 0:14:15.960 --> 0:14:17.880 much information that it really comes down to how we 0:14:18.000 --> 0:14:21.480 distill that and make it into something that's LSKD. 0:14:22.320 --> 0:14:24.920 Yeah, because even I was thinking about it from the concept. 0:14:25.160 --> 0:14:30.440 Tim said the other day, sweet boy, he was like, Babe, 0:14:30.440 --> 0:14:34.360 have you noticed that's like low rises in And I'm like, yeah, 0:14:34.480 --> 0:14:39.080 it's been in for abit. You're a little bit slow, yeah, 0:14:39.120 --> 0:14:41.000 And I was like, you know, low rise In And 0:14:41.040 --> 0:14:43.400 then he's like, isn't it crazy? And we got on 0:14:43.440 --> 0:14:46.360 this discussion about like isn't it crazy? How like everything 0:14:46.440 --> 0:14:50.360 comes back? Yeah, and like everything's recycled and you just 0:14:50.400 --> 0:14:53.760 like you see. But then he was even like who 0:14:53.800 --> 0:14:57.760 decides to bring it back? Yeah, And I was like 0:14:57.800 --> 0:15:01.520 that's such a good question. Obviously the fashion houses and 0:15:01.600 --> 0:15:04.360 like you said, all is a inspiration, but also like 0:15:04.560 --> 0:15:08.040 is there a thing where maybe you haven't seen something 0:15:08.520 --> 0:15:11.840 and it's like it's not already there, but you just 0:15:11.960 --> 0:15:12.920 are like I'm. 0:15:12.800 --> 0:15:17.120 Vibing this absolutely, Yeah, it's there's definitely no I guess 0:15:17.120 --> 0:15:19.120 that's the fun part about being in design and being 0:15:19.120 --> 0:15:21.720 in a creative role is that there is no necessarily 0:15:21.760 --> 0:15:24.560 like right or wrong, and being in a company like 0:15:24.680 --> 0:15:26.680 ls Katie, where we're not afraid to do things a 0:15:26.720 --> 0:15:29.520 little differently and move fast that we kind of can 0:15:29.600 --> 0:15:31.480 challenge that that is quite a little bit, and we 0:15:31.520 --> 0:15:32.960 do a lot of fun things. 0:15:33.040 --> 0:15:35.760 Do you guys ever have to like convince the other 0:15:35.840 --> 0:15:38.160 team members on something and then like have to have 0:15:38.280 --> 0:15:41.320 boats or like a full slide show all the time 0:15:41.320 --> 0:15:42.600 exactly what you have to do at the time. 0:15:42.760 --> 0:15:46.040 So we're an incredibly collaborative business to start with, which 0:15:46.080 --> 0:15:49.480 is fantastic because everybody's got so many phenomenal ideas, But 0:15:49.720 --> 0:15:52.960 it definitely comes down a lot of the time to write. 0:15:53.000 --> 0:15:54.760 I have this really great idea, I'm going to get 0:15:54.760 --> 0:15:57.240 a sampling of it, and then I get Katana, who's 0:15:57.280 --> 0:16:00.160 one of our other amazing team members. I literally am like, 0:16:00.280 --> 0:16:01.960 I want to get this across the line. Can you 0:16:02.000 --> 0:16:03.800 please put this on and wear it around the office 0:16:03.960 --> 0:16:05.680 because the second she puts it on, she gets to 0:16:05.680 --> 0:16:07.520 buy in from all the other girls in the office. 0:16:07.240 --> 0:16:08.280 Because she's the hottest bitch. 0:16:08.400 --> 0:16:12.080 Yeah, she looks great in everything, and so she'll wear 0:16:12.080 --> 0:16:13.840 it around and sell the dream for me. 0:16:14.000 --> 0:16:18.359 Oh my god, that's so sneaking. Jin I love it. 0:16:18.360 --> 0:16:20.200 It's kind of manipulative, but I love it. 0:16:21.160 --> 0:16:23.240 People don't know what they want till they see it right, Yes, 0:16:23.400 --> 0:16:25.880 and you've got to show them how amazing you have 0:16:25.960 --> 0:16:26.520 to show them. 0:16:26.920 --> 0:16:30.160 That's so true. I honestly like props to you because 0:16:30.200 --> 0:16:35.000 I'm someone who I find I'm not that trend setter. 0:16:35.320 --> 0:16:38.160 I you know, I love wearing what I love wearing, 0:16:38.320 --> 0:16:41.600 and I love certain pieces, but I'm always like thinking, 0:16:41.720 --> 0:16:46.480 you know those people who literally set the trends, like wow, incredible, right, 0:16:46.520 --> 0:16:50.320 like to have that sort of power and just like 0:16:50.560 --> 0:16:53.560 belief in themselves of like, no, this is something I 0:16:53.680 --> 0:16:55.800 love and I think other people are gonna love. It 0:16:55.840 --> 0:16:58.080 is like so huge. So I love that you have 0:16:58.160 --> 0:17:00.160 to take those risks literally every day. 0:17:00.240 --> 0:17:02.640 Yeah, for sure. And it's one of those things where 0:17:02.720 --> 0:17:05.400 I guess like inspiration comes from not just like those 0:17:05.440 --> 0:17:07.720 big fashion houses, but so much is from street style 0:17:07.960 --> 0:17:11.000 and like what you see not just influences, but everyday 0:17:11.240 --> 0:17:13.240 people like you said, like fashion easters who were going 0:17:13.240 --> 0:17:15.800 out there and wearing what makes them feel good. 0:17:16.400 --> 0:17:20.479 That's like, that's honestly like my partnership's manager, jacinta biggest 0:17:20.480 --> 0:17:23.800 fashion EASTA and she puts stuff together. I'm like, I 0:17:23.840 --> 0:17:26.160 would have just never thought this, but now I'm gonna 0:17:26.200 --> 0:17:26.399 wear this. 0:17:26.520 --> 0:17:28.480 Now I'm gonna do it. Yeah, exactly right. 0:17:28.560 --> 0:17:31.960 I love the do you find like, because I feel 0:17:31.960 --> 0:17:35.240 like Queensland is not the most fashionistic state. Do you 0:17:35.280 --> 0:17:37.280 find like you like to go into Sydney or Melbourne 0:17:37.320 --> 0:17:39.119 to like absolutely absolutely. 0:17:39.160 --> 0:17:41.560 I got back from Sydney only a few weeks ago 0:17:41.640 --> 0:17:44.080 and my brain was just like buzzing with ideas of 0:17:44.160 --> 0:17:46.600 things to do, just from seeing different people in a 0:17:46.600 --> 0:17:50.000 different environment and how they yeah, how they dress much fun. 0:17:50.240 --> 0:17:53.160 Yeah, I love that. I also find I love going 0:17:53.200 --> 0:17:57.119 on Pinterest and like finding you know, certain what do 0:17:57.200 --> 0:18:00.280 they call it? Call it, like core things, like an 0:18:00.320 --> 0:18:03.000 aesthetic and then like you go down these rabbit holes 0:18:03.600 --> 0:18:06.879 and it's like I think I'm like fully trendsetting, and 0:18:06.880 --> 0:18:10.280 then I find like so it's like pages and pages 0:18:10.280 --> 0:18:13.119 and I'm like, no, I'm not, Like, like what was 0:18:13.160 --> 0:18:15.240 I thinking? I was transitting the other day it was 0:18:15.400 --> 0:18:20.280 very fucking like Swedish, like Swedish fashion. What's that? Yeah, 0:18:20.280 --> 0:18:23.240 it's like matilal jerf style. Yeah, but like I thought 0:18:23.240 --> 0:18:24.960 I was onto something and then I was like this 0:18:25.000 --> 0:18:30.639 is literally just I'm like, oh my goodness, so funny. 0:18:30.760 --> 0:18:34.680 But that yeah, it's so cool. I could imagine you 0:18:35.000 --> 0:18:38.160 would have to be in a creative you know zone 0:18:39.040 --> 0:18:41.520 or not all the time, but like in those moments 0:18:41.520 --> 0:18:44.000 to really make sure it's coming from this authentic place. 0:18:44.440 --> 0:18:47.120 What do you find like gets you in your creative zone. 0:18:47.680 --> 0:18:50.879 Well, that's a good one for me. A lot of 0:18:50.920 --> 0:18:54.800 it is. I mean I find inspiration in the strangest 0:18:54.800 --> 0:18:58.840 places I could be in I don't know, I care 0:18:58.960 --> 0:19:01.240 And see two pillows next to each other in a 0:19:01.280 --> 0:19:03.200 certain color palette, my brain just goes. 0:19:04.720 --> 0:19:05.920 And I come up with ideas. 0:19:06.000 --> 0:19:07.879 But in saying that, I feel like so much of 0:19:07.880 --> 0:19:10.639 my inspiration comes from I guess like travel and getting 0:19:10.640 --> 0:19:13.240 out and seeing how different people live. I find that 0:19:13.359 --> 0:19:16.760 really inspiring, like just different environments, getting out there into 0:19:16.840 --> 0:19:21.479 seeing the world in different ways. I love historical fashion. 0:19:21.560 --> 0:19:23.959 That's like a little special little thing to me. So 0:19:24.000 --> 0:19:27.879 I love like vintage fashion, especially fifty sixties is like 0:19:27.920 --> 0:19:30.720 a real sweet spot. But I can buy but yeah, 0:19:30.760 --> 0:19:34.119 thank you, those like retro revival prints that are all 0:19:34.160 --> 0:19:37.439 around right now are just facing my heart song love that. 0:19:37.640 --> 0:19:40.040 So yeah, inspiration really comes from everywhere for me. But 0:19:40.240 --> 0:19:43.439 they're like the things like travel and then like history, 0:19:43.480 --> 0:19:45.920 so I love looking back through like old vintage vogues, 0:19:46.800 --> 0:19:47.760 and stuff like that. 0:19:48.040 --> 0:19:51.200 Yeah, you'd love going to like an old bookstore of like, 0:19:51.400 --> 0:19:55.040 oh yeah magazine, Yeah, I love that. Well, i'd love 0:19:55.160 --> 0:19:58.280 to know. So obviously, I know you know my collection. 0:19:58.600 --> 0:20:01.439 It's a collaboration, and you know, we went back and 0:20:01.440 --> 0:20:06.639 forth and I just love I don't know obviously you 0:20:06.640 --> 0:20:08.280 would have seen it because you would have done it. 0:20:08.320 --> 0:20:10.880 But it's like, do you remember the original pitch deck 0:20:11.280 --> 0:20:11.640 that was. 0:20:11.600 --> 0:20:17.400 Like hot pink and green and blue and chloral, completely 0:20:17.440 --> 0:20:18.800 different to what we ended up with. 0:20:19.080 --> 0:20:21.520 Let's literally we'll put it up with the screen or 0:20:21.640 --> 0:20:24.040 like in the Facebook group, or we'll put it somewhere 0:20:24.440 --> 0:20:27.600 to show you guys. But this is when you know 0:20:27.880 --> 0:20:32.119