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Speaker 1: I would like to acknowledge the traditional owners of the

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Speaker 1: land on which this episode is being recorded, the Komboo

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Speaker 1: Marry people. We pay our respects to elders past, present

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Speaker 1: and emerging and extend that respect to all Aboriginal and

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Speaker 1: Torres Strait Islander peoples. Today I'm your host, Georgie Stevenson,

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Speaker 1: and this is the Rise and Conquer podcast. This is

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Speaker 1: the podcast where we have mindset, self development and becoming

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Speaker 1: your higher self mix soon with a lot of laughs,

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Speaker 1: plus behind the scenes of my life running two businesses

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Speaker 1: and being among Think of us as the perfect combo

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Speaker 1: of brunch with your besties mixed with self development. No

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Speaker 1: matter where you are in your journey, we're here to

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Speaker 1: help you be curious, pull yourself out, and embrace radical

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Speaker 1: self awareness. If you're ready to get into the driver's

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Speaker 1: seat of your own life, stop letting life pass you by,

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Speaker 1: then you're in the right place. Hello everybody, and happy Friday.

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Speaker 1: Welcome to part two of our three part behind the

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Speaker 1: Biz series with the LSKD team. In this series, we

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Speaker 1: give you a behind the scenes look on the process

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Speaker 1: of bringing my collection move Different if you want different

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Speaker 1: to life. In this episode, we are chatting to Jen,

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Speaker 1: who is the senior designer at LSKD. We chat about

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Speaker 1: her career journey, the design and production process of activewear,

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Speaker 1: how she finds inspiration, and so much more. I actually

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Speaker 1: just found this episode so interesting a tia, because even

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Speaker 1: though I'm in the journey with the LSKD team, it's

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Speaker 1: so insightful to hear so much of behind the scenes

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Speaker 1: from little idea, Like we talk about a funny story

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Speaker 1: about the pitch they gave to me, and then how

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Speaker 1: the collection is so much different, to the whole processing,

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Speaker 1: to the sizing, the material, the colors, to then having

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Speaker 1: this piece of act of wear which you literally had

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Speaker 1: in your head in your hands. I know, it's wild.

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Speaker 1: It is wild, and we tell you everything. Gen shared

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Speaker 1: so much. Oh my god, she's so much.

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Speaker 2: She even gave like a sneak peek at a product

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Speaker 2: that's coming there.

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Speaker 1: I know when to get over the line, and we

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Speaker 1: all have to support her on that point. I took

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Speaker 1: a mental note that I will go and purchase that

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Speaker 1: so we can support it. Before we get into the episode,

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Speaker 1: let's give our quick weekly update.

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Speaker 3: Guys.

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Speaker 1: The collection launched last night. I'm going to be completely

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Speaker 1: transparent with you. We record these previously, as you know,

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Speaker 1: So as of this moment, the collection actually hasn't launched. No,

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Speaker 1: so I couldn't actually tell you too much about.

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Speaker 2: It, and I couldn't tell you that I got everything

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Speaker 2: I wanted yet.

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Speaker 1: If you listen to our first part of this series,

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Speaker 1: A tear had a very long that she was hoping for.

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Speaker 1: And you know what I found interesting is like even

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Speaker 1: the LSKD team, if they want something, they have to

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Speaker 1: like go online at the time and wait like everyone else.

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Speaker 1: Like of course they have codes and stuff, but wait

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Speaker 1: like everyone else and like purchase the pieces. So it's

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Speaker 1: like it's stressful. It's Jason was saying his wife Ali

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Speaker 1: like wants certain pieces they're going to be in New

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Speaker 1: Zealand when it goes live, and he's like, she's very

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Speaker 1: stressed out. She's got to get online and conruct them.

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Speaker 1: I'm like, it's your company, but you can just now

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Speaker 1: I know. I just I love the how fair it is.

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Speaker 1: I love how fair and transparent they are at Elky.

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Speaker 1: So look, we don't actually know how it's all gone down,

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Speaker 1: but I'm sure it's very exciting and we just want

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Speaker 1: to be very transparent. Yeah, So the collection has launched

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Speaker 1: by this episode goes live and they are very limited

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Speaker 1: pieces and it is limited edition, so if you do

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Speaker 1: want to check them out, I'm very much encourage you

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Speaker 1: to jump online now and.

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Speaker 4: Check and bite if you like it, because it's gonna

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Speaker 4: go well, bite if you like it, because they are

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Speaker 4: limited edition, which makes this collection really special because you'll

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Speaker 4: have something that not many other people have, especially the blazer,

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Speaker 4: which I really had to get over the line with Jason.

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Speaker 1: So she's beautiful too. She she matches everything in the collection.

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Speaker 1: But the collection has officially be dramatic. It's the first

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Speaker 1: blazer I over ever that's very dramatic. ID that it's

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Speaker 1: accepted you can be dramatic in this moment, So yeah,

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Speaker 1: that's kind of This week has just been a lot

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Speaker 1: of prep for the launch. What about you, a dea,

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Speaker 1: what have you been up to?

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Speaker 2: I had my birthday twenty three, now an old lady.

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Speaker 1: That's the fact that you were only twenty three still

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Speaker 1: concerns me for how much of a grandma I'm gonna

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Speaker 1: be when I'm heard. So you feel like we're all

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Speaker 1: forty year olds in the office. Yeah, I think because

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Speaker 1: of just how much we love our comforts yeah, just

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Speaker 1: you know, live our life that certain way. Yeah. How

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Speaker 1: does it feel being twenty three?

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Speaker 2: It's interesting?

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Speaker 1: Anything changed?

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Speaker 2: Not too much. I just feel like it's very I

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Speaker 2: don't know, definite in a way, like you're not a

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Speaker 2: kid anymore.

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Speaker 1: No, feel like twenty two is still a bit fun. Yeah,

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Speaker 1: twenty two is that I'm only twenty two. Yeah, twenty

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Speaker 1: three is like I'm twenty three. Yeah, yeah, it's interesting.

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Speaker 1: When are you gonna move out? That's that's when I

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Speaker 1: buy a house. That's what twenty three is giving. Yeah,

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Speaker 1: doesn't it no pressure? Honestly ride that to the wheels

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Speaker 1: for lof I will. That was my biggest mistake moving

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Speaker 1: out when I was nineteen. That's like the other day

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Speaker 1: we're discussing how your sister could go to Europe. I know, like,

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Speaker 1: how can all these young people want to if we

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Speaker 1: live at home, we don't have to pay Friend, do

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Speaker 1: you do your own laundry?

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Speaker 5: Yeah?

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Speaker 1: Of course I do. Okay, that's right them.

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Speaker 2: I'm not like a hindrance.

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Speaker 1: No, And you're other than the space I take up.

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Speaker 4: Well.

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Speaker 1: I think about Ivy growing up, and I honestly hope

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Speaker 1: she stays with us as long as possible. Yeah, so

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Speaker 1: it's like it would be really sad for your parents

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Speaker 1: when you go.

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Speaker 2: Yeah, and like I think, just very different. But my

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Speaker 2: mum obviously left her parents when we moved here, and

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Speaker 2: I just want as much time with them as I can.

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Speaker 2: Exactly as soon as I start to get a bit older,

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Speaker 2: I'm barely gonna see them.

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Speaker 1: Don't talk about it all right.

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Speaker 3: Let's get see episode.

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Speaker 1: Jen, Welcome to the R and C body.

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Speaker 5: Hi, Thank you so much.

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Speaker 1: I'm so excited to have you here and chat about

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Speaker 1: all things design and logistics. Obviously we're going to go

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Speaker 1: into the if you want different move different collection, but

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Speaker 1: also I'm just so interested to pick your brain about

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Speaker 1: what you do. Before just off era, I was like, so, wait,

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Speaker 1: are you a graphic designer? Like, like, I'm not entirely sure.

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Speaker 1: So I'm really excited to do this with you. Can

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Speaker 1: you kind of just intro yourself, tell us a little

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Speaker 1: bit about who you are, what you do, maybe a

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Speaker 1: little bit about your career path, how you got here.

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Speaker 1: Sure thing.

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Speaker 5: Hi, I'm Jen. I'm the senior designer at LSKD, and

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Speaker 5: I look after all of women's war in terms of Korea.

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Speaker 5: I've worked lots of different jobs in my life way

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Speaker 5: back from retail. My first few jobs in fashion after

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Speaker 5: college were more in designer and dresses for some smaller

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Speaker 5: companies on the Sunshine Coast, Sweet, which was really fun.

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Speaker 5: And then I've worked for some other Australian based active

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Speaker 5: wear brands before I came to LSKD almost two years ago.

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Speaker 1: Yeah, amazing. And so before that, you did, like a

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Speaker 1: college degree, is that?

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Speaker 5: Yeah? So I did a bachelor's degree in fashion design

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Speaker 5: and apparel engineering.

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Speaker 1: Oh, she's fancy. I love that ye. And so how

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Speaker 1: long have you been working fellows, Katie?

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Speaker 5: Did you say almost two years? Almost something up at

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Speaker 5: the end of the year.

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Speaker 1: Two years? Incredible. So before we get into it, I

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Speaker 1: have just been asking everyone what is their favorite LSKD

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Speaker 1: value and why, because you guys have the best values.

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Speaker 5: That's a great question.

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Speaker 1: I no, mine, sure.

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Speaker 5: My favorite is enjoy the journey. And while I can

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Speaker 5: definitely find reasons to connect with all of.

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Speaker 1: Our values, which is why they're our values, I.

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Speaker 5: Think, especially in a job like design, where we work

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Speaker 5: so far ahead, like in advance, and we're so busy

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Speaker 5: all of the time, sometimes it's easy to forget to

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Speaker 5: stop and appreciate that we're doing something so fun, like

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Speaker 5: making great active wear every single day, we don't really

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Speaker 5: stop and smell the roses and appreciate that. So I

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Speaker 5: think enjoy the journey is really good one because it's

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Speaker 5: a reminder to me to slow down.

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Speaker 1: You guys literally have the job that like most young

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Speaker 1: girls dream about. Yeah, don't you one hundred percent with

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Speaker 1: my barbies? Like I was like, I want to be

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Speaker 1: with my brat styles. Actually I brats girl. I was

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Speaker 1: a well I went from barbies to brat yep, and

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Speaker 1: I you know, I wanted to be a fashion designer

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Speaker 1: like that was that was the thing that was like

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Speaker 1: Mary Kate and Ashley Olsen vibes, Yes, very true, very true.

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Speaker 1: You do this every single.

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Speaker 5: Day, yeah, and I It's what I always wanted to

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Speaker 5: do when I was very little. I remember at my

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Speaker 5: when you graduate primary school and you do the little

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Speaker 5: you stand up at the graduation, you say what you

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Speaker 5: want to be when you grow up. I remember being like,

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Speaker 5: I want to be a fashion designer.

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Speaker 1: It's so sweet.

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Speaker 5: So enjoy the Journey's really great to stop and remember

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Speaker 5: how grateful I am and enjoy it.

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Speaker 1: Oh my god, that's incredible. I'm like envisioning you, but

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Speaker 1: you don't want to think about the outfit.

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Speaker 5: It is very of the time.

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Speaker 1: Look, we all were, well, Jen, let's get straight into

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Speaker 1: some design and production in general details, because like I said,

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Speaker 1: I'm I'm actually very interested in this because you know

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Speaker 1: you were just saying before you start so far out,

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Speaker 1: Like when we started talking about my collection, I think

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Speaker 1: it was November, you know, the year before so, and

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Speaker 1: then you know it's coming out twenty first of September,

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Speaker 1: so it's a long timeline. I think people probably don't

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Speaker 1: realize like what goes into it, So I would love

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Speaker 1: for you to explain. I guess you know the challenges

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Speaker 1: that you know the team and you face as a

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Speaker 1: design and production team.

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Speaker 5: Yeah, for sure. I guess like probably the biggest challenge

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Speaker 5: for us, being that we're such a I guess we've

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Speaker 5: been such a fast growth business as well, is that

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Speaker 5: we work within like an eight to nine month lead time,

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Speaker 5: which means we're designing that far in advance, and in

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Speaker 5: terms of industry standard, that's actually still quite a short

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Speaker 5: lead time. So so we definitely used to work a

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Speaker 5: lot less in advance, and we've been kind of trying

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Speaker 5: to push that out as far as we can, and

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Speaker 5: it just gives us more time to really do great

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Speaker 5: innovations and think about what best in the world actor

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Speaker 5: where it looks like, because that's our that's our mission,

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Speaker 5: that's what we want to create. So in terms of yeah,

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Speaker 5: like the biggest challenge, I'd say definitely like getting more

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Speaker 5: time in there to be able to execute these amazing

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Speaker 5: big things. And we know that for example, like our

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Speaker 5: collaboration with you, we did a lot further out in

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Speaker 5: advance than that because it just takes so much time

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Speaker 5: to go back and forth and get every little detail perfect.

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Speaker 1: Yeah, and we don't and we don't want to like

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Speaker 1: rush it and just kind of like have to approve something.

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Speaker 1: We wanted that time to go and back and forth,

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Speaker 1: and obviously adding me and there as another approval just

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Speaker 1: does put a bit more time on that's it.

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Speaker 5: And we want everything to be perfect because we want

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Speaker 5: our community to love the garments.

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Speaker 6: Yeah.

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Speaker 1: Yeah, So what's actually like the design process from start

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Speaker 1: to finish? Yeah?

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Speaker 5: Of course, so the design process starts. I guess it's

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Speaker 5: probably worth my mentioning that the design team we work

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Speaker 5: within a larger production team, so we're one little faction

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Speaker 5: of the production team that actually brings these garments to life.

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Speaker 5: So it's kind of split into three factions. We have

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Speaker 5: our buying team, we have our design team, and then

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Speaker 5: we have our production team. So buying look at everything,

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Speaker 5: analytics numbers how many stores we have that we need

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Speaker 5: to put stock into. They're the mathematics behind the creativity

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Speaker 5: we're designed, So we look after all of the creatives

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Speaker 5: so the direction, the colors, the cuts, that sort of thing.

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Speaker 5: And then we have our amazing production team that deal

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Speaker 5: directly with our factories to actually bring those ideas and

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Speaker 5: those garments to life. So in terms of where design begins,

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Speaker 5: we get kind of like an option plan from our

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Speaker 5: buying team being like four, I don't know April next year,

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Speaker 5: we're going to need about this many bras, about this

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Speaker 5: many types, this many T shirts, etc. Yeah, and then

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Speaker 5: it's kind of up to us as a design team

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Speaker 5: to come up with the concepts of what we want

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Speaker 5: that to look like. So it can come down to

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Speaker 5: a lot of trend forecasting. So there's a lot of

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Speaker 5: businesses out there like WGSN that are world renowned in

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Speaker 5: pulling together what is going to be trending that far

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Speaker 5: in advance. But also, I mean, inspiration comes from everywhere.

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Speaker 5: So I look at a lot of runway shows as

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Speaker 5: they happen overseas because obviously overseas is ahead of us

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Speaker 5: at what you know, I see women wearing at my gym.

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Speaker 5: Inspiration really can come from anything, So we pulled together

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Speaker 5: ideas of what we want it to look like.

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Speaker 1: I always did wonder because Yeah, when you told me

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Speaker 1: you're kind of like it's basically like a year in advance,

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Speaker 1: I was like, how are you predicting this? Like what's happening?

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Speaker 1: So is everyone just going in blind?

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Speaker 5: Or So it's really this like mix of like I guess,

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Speaker 5: like heart and science. So it's really like what we

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Speaker 5: find creatively compelling, but then also within the industry what

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Speaker 5: will be trending. So there are these amazing things like

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Speaker 5: WGSN that have these teams that attend every single trade show,

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Speaker 5: every fashion show, anything that's happening within the fashion even

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Speaker 5: within like industrial design and interior design, and they're reporting

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Speaker 5: on all the colors that are being used and all

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Speaker 5: the silhouettes that we're seeing. So it's all this amazing

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Speaker 5: information in one place. But in saying that, it's so

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Speaker 5: much information that it really comes down to how we

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Speaker 5: distill that and make it into something that's LSKD.

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Speaker 1: Yeah, because even I was thinking about it from the concept.

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Speaker 1: Tim said the other day, sweet boy, he was like, Babe,

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Speaker 1: have you noticed that's like low rises in And I'm like, yeah,

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Speaker 1: it's been in for abit. You're a little bit slow, yeah,

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Speaker 1: And I was like, you know, low rise In And

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Speaker 1: then he's like, isn't it crazy? And we got on

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Speaker 1: this discussion about like isn't it crazy? How like everything

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Speaker 1: comes back? Yeah, and like everything's recycled and you just

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Speaker 1: like you see. But then he was even like who

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Speaker 1: decides to bring it back? Yeah, And I was like

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Speaker 1: that's such a good question. Obviously the fashion houses and

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Speaker 1: like you said, all is a inspiration, but also like

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Speaker 1: is there a thing where maybe you haven't seen something

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Speaker 1: and it's like it's not already there, but you just

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Speaker 1: are like I'm.

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Speaker 5: Vibing this absolutely, Yeah, it's there's definitely no I guess

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Speaker 5: that's the fun part about being in design and being

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Speaker 5: in a creative role is that there is no necessarily

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Speaker 5: like right or wrong, and being in a company like

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Speaker 5: ls Katie, where we're not afraid to do things a

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Speaker 5: little differently and move fast that we kind of can

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Speaker 5: challenge that that is quite a little bit, and we

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Speaker 5: do a lot of fun things.

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Speaker 1: Do you guys ever have to like convince the other

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Speaker 1: team members on something and then like have to have

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Speaker 1: boats or like a full slide show all the time

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Speaker 1: exactly what you have to do at the time.

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Speaker 5: So we're an incredibly collaborative business to start with, which

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Speaker 5: is fantastic because everybody's got so many phenomenal ideas, But

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Speaker 5: it definitely comes down a lot of the time to write.

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Speaker 5: I have this really great idea, I'm going to get

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Speaker 5: a sampling of it, and then I get Katana, who's

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Speaker 5: one of our other amazing team members. I literally am like,

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Speaker 5: I want to get this across the line. Can you

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Speaker 5: please put this on and wear it around the office

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Speaker 5: because the second she puts it on, she gets to

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Speaker 5: buy in from all the other girls in the office.

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Speaker 1: Because she's the hottest bitch.

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Speaker 5: Yeah, she looks great in everything, and so she'll wear

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Speaker 5: it around and sell the dream for me.

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Speaker 1: Oh my god, that's so sneaking. Jin I love it.

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Speaker 1: It's kind of manipulative, but I love it.

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Speaker 5: People don't know what they want till they see it right, Yes,

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Speaker 5: and you've got to show them how amazing you have

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Speaker 5: to show them.

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Speaker 1: That's so true. I honestly like props to you because

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Speaker 1: I'm someone who I find I'm not that trend setter.

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Speaker 1: I you know, I love wearing what I love wearing,

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Speaker 1: and I love certain pieces, but I'm always like thinking,

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Speaker 1: you know those people who literally set the trends, like wow, incredible, right,

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Speaker 1: like to have that sort of power and just like

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Speaker 1: belief in themselves of like, no, this is something I

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Speaker 1: love and I think other people are gonna love. It

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Speaker 1: is like so huge. So I love that you have

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Speaker 1: to take those risks literally every day.

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Speaker 5: Yeah, for sure. And it's one of those things where

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Speaker 5: I guess like inspiration comes from not just like those

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Speaker 5: big fashion houses, but so much is from street style

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Speaker 5: and like what you see not just influences, but everyday

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Speaker 5: people like you said, like fashion easters who were going

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Speaker 5: out there and wearing what makes them feel good.

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Speaker 1: That's like, that's honestly like my partnership's manager, jacinta biggest

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Speaker 1: fashion EASTA and she puts stuff together. I'm like, I

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Speaker 1: would have just never thought this, but now I'm gonna

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Speaker 1: wear this.

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Speaker 5: Now I'm gonna do it. Yeah, exactly right.

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Speaker 1: I love the do you find like, because I feel

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Speaker 1: like Queensland is not the most fashionistic state. Do you

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Speaker 1: find like you like to go into Sydney or Melbourne

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Speaker 1: to like absolutely absolutely.

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Speaker 5: I got back from Sydney only a few weeks ago

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Speaker 5: and my brain was just like buzzing with ideas of

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Speaker 5: things to do, just from seeing different people in a

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Speaker 5: different environment and how they yeah, how they dress much fun.

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Speaker 1: Yeah, I love that. I also find I love going

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Speaker 1: on Pinterest and like finding you know, certain what do

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Speaker 1: they call it? Call it, like core things, like an

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Speaker 1: aesthetic and then like you go down these rabbit holes

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Speaker 1: and it's like I think I'm like fully trendsetting, and

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Speaker 1: then I find like so it's like pages and pages

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Speaker 1: and I'm like, no, I'm not, Like, like what was

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Speaker 1: I thinking? I was transitting the other day it was

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Speaker 1: very fucking like Swedish, like Swedish fashion. What's that? Yeah,

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Speaker 1: it's like matilal jerf style. Yeah, but like I thought

361
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Speaker 1: I was onto something and then I was like this

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Speaker 1: is literally just I'm like, oh my goodness, so funny.

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Speaker 1: But that yeah, it's so cool. I could imagine you

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Speaker 1: would have to be in a creative you know zone

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Speaker 1: or not all the time, but like in those moments

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Speaker 1: to really make sure it's coming from this authentic place.

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Speaker 1: What do you find like gets you in your creative zone.

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Speaker 5: Well, that's a good one for me. A lot of

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Speaker 5: it is. I mean I find inspiration in the strangest

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Speaker 5: places I could be in I don't know, I care

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Speaker 5: And see two pillows next to each other in a

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Speaker 5: certain color palette, my brain just goes.

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Speaker 1: And I come up with ideas.

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Speaker 5: But in saying that, I feel like so much of

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Speaker 5: my inspiration comes from I guess like travel and getting

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Speaker 5: out and seeing how different people live. I find that

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Speaker 5: really inspiring, like just different environments, getting out there into

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Speaker 5: seeing the world in different ways. I love historical fashion.

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Speaker 5: That's like a little special little thing to me. So

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Speaker 5: I love like vintage fashion, especially fifty sixties is like

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00:19:27,920 --> 00:19:30,720
Speaker 5: a real sweet spot. But I can buy but yeah,

382
00:19:30,760 --> 00:19:34,119
Speaker 5: thank you, those like retro revival prints that are all

383
00:19:34,160 --> 00:19:37,439
Speaker 5: around right now are just facing my heart song love that.

384
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Speaker 5: So yeah, inspiration really comes from everywhere for me. But

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Speaker 5: they're like the things like travel and then like history,

386
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Speaker 5: so I love looking back through like old vintage vogues,

387
00:19:46,800 --> 00:19:47,760
Speaker 5: and stuff like that.

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Speaker 1: Yeah, you'd love going to like an old bookstore of like,

389
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Speaker 1: oh yeah magazine, Yeah, I love that. Well, i'd love

390
00:19:55,160 --> 00:19:58,280
Speaker 1: to know. So obviously, I know you know my collection.

391
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Speaker 1: It's a collaboration, and you know, we went back and

392
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Speaker 1: forth and I just love I don't know obviously you

393
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Speaker 1: would have seen it because you would have done it.

394
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Speaker 1: But it's like, do you remember the original pitch deck

395
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Speaker 1: that was.

396
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Speaker 5: Like hot pink and green and blue and chloral, completely

397
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Speaker 5: different to what we ended up with.

398
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Speaker 1: Let's literally we'll put it up with the screen or

399
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Speaker 1: like in the Facebook group, or we'll put it somewhere

400
00:20:24,440 --> 00:20:27,600
Speaker 1: to show you guys. But this is when you know

401
00:20:27,880 --> 00:20:32,119
Speaker 1: we had agreed I do another collection, and you guys

402
00:20:32,160 --> 00:20:33,919
Speaker 1: came to me and you're like, you know, this is

403
00:20:33,960 --> 00:20:37,080
Speaker 1: the vibe and in that moment, that's very that was

404
00:20:37,160 --> 00:20:40,639
Speaker 1: very me. I was bright colors, you know, my first

405
00:20:40,640 --> 00:20:43,600
Speaker 1: collection was like very that, and you guys would have

406
00:20:43,680 --> 00:20:46,920
Speaker 1: just gone to my Instagram and really vibe vibed me out.

407
00:20:47,359 --> 00:20:50,480
Speaker 1: And it's it's so funny because obviously the collection is

408
00:20:51,280 --> 00:20:55,280
Speaker 1: well to part, but it's such a beautiful like it

409
00:20:55,320 --> 00:20:59,240
Speaker 1: has been such a beautiful evolution because I remember having

410
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Speaker 1: the discussion with you guys and being like, look, I'm

411
00:21:02,359 --> 00:21:05,760
Speaker 1: actually in this really interesting place on my life where

412
00:21:06,160 --> 00:21:07,639
Speaker 1: I don't know if you know this gen but like

413
00:21:07,800 --> 00:21:11,159
Speaker 1: I had kind of decided that I would stop working

414
00:21:11,200 --> 00:21:13,800
Speaker 1: with a lot of fashion brands that I currently worked with.

415
00:21:14,320 --> 00:21:17,960
Speaker 1: I was pulling back a lot of collaborations and just

416
00:21:18,040 --> 00:21:21,680
Speaker 1: going a bit introspective and internal and being like, all right,

417
00:21:21,720 --> 00:21:24,280
Speaker 1: what do I actually want to focus on? What is

418
00:21:24,400 --> 00:21:26,119
Speaker 1: my vibe for next year? Because I do this at

419
00:21:26,160 --> 00:21:28,840
Speaker 1: the end of every year, and I was going into

420
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Speaker 1: that evolution of being a working mom and zoning in

421
00:21:32,520 --> 00:21:35,960
Speaker 1: on my businesses. Like I said, I had pulled back

422
00:21:36,040 --> 00:21:39,560
Speaker 1: a lot of collaborations basically except for you guys. And

423
00:21:39,840 --> 00:21:43,080
Speaker 1: I discussed you guys, like, you know, I'm really moving

424
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Speaker 1: into this era where I'm a mom and I want

425
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Speaker 1: pieces that can last multiple seasons and I can, you know,

426
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Speaker 1: have half of my washing not done and still mix

427
00:21:54,200 --> 00:21:57,560
Speaker 1: and match a lot of things and go from the

428
00:21:57,640 --> 00:22:01,080
Speaker 1: gym to the boardroom. And I remember saying all this

429
00:22:01,200 --> 00:22:04,880
Speaker 1: to you guys, And it's funny because my aesthetic didn't

430
00:22:04,920 --> 00:22:08,280
Speaker 1: necessarily match that at that time. But I was explaining

431
00:22:08,280 --> 00:22:11,600
Speaker 1: my evolution and the person I wanted to step into,

432
00:22:11,680 --> 00:22:14,439
Speaker 1: which is you know then when the name came about

433
00:22:14,480 --> 00:22:17,200
Speaker 1: if you want different, move different. So just I think

434
00:22:17,280 --> 00:22:20,240
Speaker 1: it's so cool because the original pitch to then what

435
00:22:20,280 --> 00:22:23,440
Speaker 1: the collection is now is world's apart. But I loved

436
00:22:23,440 --> 00:22:27,040
Speaker 1: because I literally just articulated those things to you and

437
00:22:27,080 --> 00:22:29,560
Speaker 1: then the next one was like sole one point and

438
00:22:29,560 --> 00:22:32,720
Speaker 1: obviously you know we refined and refined, But I would

439
00:22:32,760 --> 00:22:35,199
Speaker 1: love to know, like, what was the inspiration for my

440
00:22:35,320 --> 00:22:38,119
Speaker 1: collection when you guys were designing it? Just off you

441
00:22:38,119 --> 00:22:38,920
Speaker 1: know what I just said.

442
00:22:38,920 --> 00:22:43,240
Speaker 5: Then, Yeah, I think for you, Georgie, you're so clear

443
00:22:43,320 --> 00:22:47,800
Speaker 5: in what you what you wanted, it was quite inspirational.

444
00:22:47,840 --> 00:22:51,960
Speaker 5: If I'm honest, I felt like I could. I felt

445
00:22:52,000 --> 00:22:54,679
Speaker 5: like instantly I really understood kind of where you were

446
00:22:54,720 --> 00:22:58,440
Speaker 5: coming from. And I think there is this this amazing

447
00:22:58,520 --> 00:23:02,240
Speaker 5: shift in the fashion industry towards more conscious dressing as well.

448
00:23:02,280 --> 00:23:04,840
Speaker 5: That I think is something that at LSKD and part

449
00:23:04,880 --> 00:23:06,639
Speaker 5: of our team we talk about all the time is like,

450
00:23:06,680 --> 00:23:10,240
Speaker 5: how can we limit being a fashion brand? We're always

451
00:23:10,280 --> 00:23:12,879
Speaker 5: going to have an impact on, you know, the environment

452
00:23:12,920 --> 00:23:14,119
Speaker 5: in the world, and that thin I think, but how

453
00:23:14,160 --> 00:23:17,280
Speaker 5: can we reasonably limit that as well, and I feel

454
00:23:17,280 --> 00:23:21,159
Speaker 5: like this conscious dressing and this kind of capsual wardrobe thinking,

455
00:23:21,240 --> 00:23:23,960
Speaker 5: where the items aren't just something you're gonna wear once

456
00:23:24,040 --> 00:23:25,600
Speaker 5: or twice and then forget about in the back of

457
00:23:25,600 --> 00:23:27,600
Speaker 5: your wardrobe. Their pieces you're gonna love and you're gonna

458
00:23:27,760 --> 00:23:30,679
Speaker 5: wear and style to lots of different things is just

459
00:23:30,720 --> 00:23:32,800
Speaker 5: so important. And I think the second I kind of

460
00:23:32,800 --> 00:23:34,720
Speaker 5: got that vibe from you, I was like, we're on

461
00:23:34,760 --> 00:23:37,280
Speaker 5: the same wave length. I know what you want. And

462
00:23:37,359 --> 00:23:39,480
Speaker 5: obviously we did lots of back and forth to figure

463
00:23:39,480 --> 00:23:42,400
Speaker 5: out exactly what that would look like, but I feel like, yeah,

464
00:23:42,480 --> 00:23:45,359
Speaker 5: straight away from the kind of I think the pitch

465
00:23:45,480 --> 00:23:49,280
Speaker 5: was the busy gal era. Yes, and that idea of

466
00:23:49,400 --> 00:23:51,600
Speaker 5: you know, if I'm going to work and I'm going

467
00:23:51,640 --> 00:23:53,440
Speaker 5: straight to the gym afterwards, and then I've got to

468
00:23:53,480 --> 00:23:55,040
Speaker 5: go home and cook dinner for the family, and that

469
00:23:55,119 --> 00:23:56,800
Speaker 5: kind of thing. What am I going to be not

470
00:23:56,840 --> 00:23:59,760
Speaker 5: only comfortable in but be able to be able to

471
00:23:59,760 --> 00:24:01,960
Speaker 5: move but also feel fantastic in?

472
00:24:02,200 --> 00:24:04,200
Speaker 1: Yeah, and dress up and dressed down?

473
00:24:04,240 --> 00:24:05,200
Speaker 5: Yeah, exactly right.

474
00:24:05,560 --> 00:24:09,679
Speaker 1: I love that. And it's funny because I then like

475
00:24:09,960 --> 00:24:13,359
Speaker 1: very much stepped into that persona and then you saw

476
00:24:13,400 --> 00:24:17,199
Speaker 1: that evolution in me even before like the collection you know,

477
00:24:17,320 --> 00:24:19,840
Speaker 1: has come out, and then now the collection is here,

478
00:24:20,080 --> 00:24:22,840
Speaker 1: and that's like the biggest feedback is I've even got

479
00:24:22,960 --> 00:24:25,800
Speaker 1: is people like, oh my god, I love that. It's

480
00:24:25,840 --> 00:24:28,240
Speaker 1: so it's like a capsule. There's so many different pieces

481
00:24:28,240 --> 00:24:30,800
Speaker 1: you can mix and match. And to be completely honest,

482
00:24:30,840 --> 00:24:34,879
Speaker 1: I was a little bit like apprehensive of telling you

483
00:24:34,920 --> 00:24:39,720
Speaker 1: guys my vision because I did think, you know, neutrals,

484
00:24:40,040 --> 00:24:44,720
Speaker 1: it's not as exciting, it's not as like wow. And

485
00:24:44,840 --> 00:24:48,760
Speaker 1: usually when a brand and you know, a personality collaborate,

486
00:24:49,240 --> 00:24:52,000
Speaker 1: you want that exciting and wow to you know, sell

487
00:24:52,040 --> 00:24:54,439
Speaker 1: it or you know, get that excitement. So I remember

488
00:24:54,480 --> 00:24:56,840
Speaker 1: it was a little bit apprehensive because I was like, well,

489
00:24:56,880 --> 00:25:00,560
Speaker 1: that are they even you know, wanting to do a

490
00:25:00,680 --> 00:25:03,679
Speaker 1: collection like this because it's maybe not show stopping, like

491
00:25:03,720 --> 00:25:07,200
Speaker 1: it is literally just what I would wear on the daily.

492
00:25:07,280 --> 00:25:09,800
Speaker 1: But I loved how you guys were like, nah, we

493
00:25:09,960 --> 00:25:10,400
Speaker 1: love it.

494
00:25:10,560 --> 00:25:13,439
Speaker 5: Let's create something absolutely and I think fast it's all

495
00:25:13,480 --> 00:25:16,119
Speaker 5: about I mean, it's it's very different still to what

496
00:25:16,160 --> 00:25:19,040
Speaker 5: we do, I guess like on our normal collections for LSKD,

497
00:25:19,240 --> 00:25:21,240
Speaker 5: but really just being able to lean into that idea.

498
00:25:21,320 --> 00:25:23,680
Speaker 5: I think if we're gonna do it. We're gonna We're

499
00:25:23,720 --> 00:25:25,880
Speaker 5: really gonna do it. Yeah, and we.

500
00:25:25,800 --> 00:25:29,320
Speaker 1: Did and we did. And then, first of all, what

501
00:25:29,480 --> 00:25:32,359
Speaker 1: were your initial thoughts when I was like, let's do

502
00:25:32,400 --> 00:25:34,560
Speaker 1: a blazer? Oh, I was on board from the game.

503
00:25:34,640 --> 00:25:37,480
Speaker 1: You were I think. I think We've literally got video

504
00:25:37,560 --> 00:25:40,199
Speaker 1: footage of you being like I was like this. I

505
00:25:40,240 --> 00:25:44,679
Speaker 1: was like, so, guys, like I'm thinking, like this is

506
00:25:44,720 --> 00:25:46,800
Speaker 1: the thing, and like I really love a blazer, but like,

507
00:25:46,840 --> 00:25:48,720
Speaker 1: you don't have to do one. Remember it was like that,

508
00:25:48,840 --> 00:25:51,160
Speaker 1: and You're like, no, I love a blazer. I love

509
00:25:51,160 --> 00:25:54,800
Speaker 1: a blazer, and you're like, we're gonna fucking talk to

510
00:25:55,000 --> 00:25:58,280
Speaker 1: you know, Jason whatnot? But I love it. And I

511
00:25:58,320 --> 00:26:00,639
Speaker 1: was like shocked. Yeah, it was shocked. But no, you

512
00:26:00,640 --> 00:26:01,919
Speaker 1: guys were like, no, let's do it.

513
00:26:01,840 --> 00:26:04,399
Speaker 5: It says ever a time to do a blazer. It's

514
00:26:04,480 --> 00:26:05,920
Speaker 5: with Georgie Stevenson quite.

515
00:26:05,720 --> 00:26:11,719
Speaker 1: Frankly, and guys, the most beautiful blazer I ever love it.

516
00:26:11,720 --> 00:26:12,159
Speaker 5: I love it.

517
00:26:12,160 --> 00:26:15,560
Speaker 1: You can't see me now, but I'm and you just

518
00:26:15,680 --> 00:26:18,720
Speaker 1: absolutely killed it. And I yeah, I love this. There's

519
00:26:18,760 --> 00:26:23,000
Speaker 1: so many different components to the collection, and but it's

520
00:26:23,040 --> 00:26:26,199
Speaker 1: exactly what I articulated to you. Guys, and you just

521
00:26:26,480 --> 00:26:30,399
Speaker 1: had the creativity to bring it to life. And like

522
00:26:30,800 --> 00:26:35,080
Speaker 1: all the little features, like the stitching on the sleeve

523
00:26:35,240 --> 00:26:38,520
Speaker 1: it literally says move different if you want different. In

524
00:26:38,640 --> 00:26:44,560
Speaker 1: like the pants, there's this beautiful print court print. Yeah, yes, a.

525
00:26:44,560 --> 00:26:48,800
Speaker 5: Little print that says in power, evolve and elevate.

526
00:26:48,880 --> 00:26:54,119
Speaker 1: I was like, what's the lassie. We've a million talent

527
00:26:54,359 --> 00:27:00,480
Speaker 1: involve one, which is you know, it's in my whole

528
00:27:00,560 --> 00:27:02,960
Speaker 1: journey this year, and we wanted to create some little

529
00:27:02,960 --> 00:27:05,520
Speaker 1: secret messages for you guys. So when you're putting the

530
00:27:05,560 --> 00:27:07,720
Speaker 1: things on, you know, it always trips me up because

531
00:27:07,760 --> 00:27:09,600
Speaker 1: like I go to put my pants on and I

532
00:27:09,640 --> 00:27:11,679
Speaker 1: see it and I think it's a tig yeah, and

533
00:27:11,680 --> 00:27:13,320
Speaker 1: then I'm like, oh no, it's just a bit of

534
00:27:13,560 --> 00:27:15,280
Speaker 1: in the front of the waistband so that when you're

535
00:27:15,280 --> 00:27:17,119
Speaker 1: getting dressed and you pull them up, you read it

536
00:27:17,160 --> 00:27:20,720
Speaker 1: every morning is a little reminder. Yeah. So like that's

537
00:27:20,720 --> 00:27:23,760
Speaker 1: what I mean is like the team really went above

538
00:27:23,800 --> 00:27:26,560
Speaker 1: and beyond and like the details of the collection, which

539
00:27:27,040 --> 00:27:30,159
Speaker 1: is just it's like it's obviously like so nice and

540
00:27:30,200 --> 00:27:33,159
Speaker 1: I know it's the collaboration together, but yeah, like for

541
00:27:33,240 --> 00:27:36,760
Speaker 1: someone who is I'm not obviously a fashion designer or creative,

542
00:27:37,119 --> 00:27:42,199
Speaker 1: well not all the time, and very creative. Yeah, look different,

543
00:27:42,280 --> 00:27:45,359
Speaker 1: But yeah, you guys really went above and beyond to

544
00:27:45,480 --> 00:27:49,840
Speaker 1: make this collection feel so me and you know therefore,

545
00:27:49,880 --> 00:27:52,760
Speaker 1: like knowing my community would just be absolutely obsessed.

546
00:27:53,080 --> 00:27:54,439
Speaker 5: Oh I love hearing that, thanks to.

547
00:27:56,520 --> 00:27:59,440
Speaker 1: St All Little appreciate you. So let's just chat a

548
00:27:59,480 --> 00:28:01,880
Speaker 1: little bit more about the question because I just want

549
00:28:01,920 --> 00:28:04,960
Speaker 1: to have a whole tangent. Then, so let's chat about

550
00:28:04,960 --> 00:28:07,919
Speaker 1: the fabrics because this was a big discussion that we

551
00:28:07,960 --> 00:28:10,840
Speaker 1: went back and forth. I know that I said to

552
00:28:10,880 --> 00:28:14,919
Speaker 1: you guys, obviously, you know the rep is just the

553
00:28:15,040 --> 00:28:19,520
Speaker 1: absolute everyone loves the rep tite. The material is beautiful.

554
00:28:19,920 --> 00:28:21,560
Speaker 1: But I said to you guys, I was like, look,

555
00:28:21,800 --> 00:28:24,720
Speaker 1: my favorite is actually a Lixa. I'm obsessed with her.

556
00:28:25,240 --> 00:28:29,560
Speaker 1: Let's try and include her. I also love fusion too. Yeah, yeah,

557
00:28:29,560 --> 00:28:32,560
Speaker 1: she's great. I kind of said, you know, less stitching

558
00:28:32,600 --> 00:28:37,800
Speaker 1: the better comfort, seamless vibes, but not seamless because sometimes

559
00:28:37,840 --> 00:28:41,600
Speaker 1: seamless can just sweat weird and not always the vibe.

560
00:28:41,640 --> 00:28:43,520
Speaker 1: Do you want to just chat a little bit about

561
00:28:43,800 --> 00:28:46,880
Speaker 1: how you pick certain fabrics and I guess the process

562
00:28:46,920 --> 00:28:48,040
Speaker 1: with that, Yeah, of course.

563
00:28:48,400 --> 00:28:51,240
Speaker 5: So when picking fabrics, I guess there's a few things

564
00:28:51,280 --> 00:28:53,680
Speaker 5: that come into it. The first and foremost I think

565
00:28:53,960 --> 00:28:55,440
Speaker 5: is the most important to me, and that's how it

566
00:28:55,480 --> 00:28:57,560
Speaker 5: feels in the body. And like you said, it's like

567
00:28:57,920 --> 00:29:01,240
Speaker 5: rep is still beautiful and buttery soft to touch, but

568
00:29:01,280 --> 00:29:02,200
Speaker 5: it's very compressive.

569
00:29:02,480 --> 00:29:05,600
Speaker 1: Yes she is fitness, Yes.

570
00:29:05,400 --> 00:29:08,240
Speaker 5: She's fitness, she's doing a hit class, all that sort

571
00:29:08,240 --> 00:29:12,720
Speaker 5: of foxing. Yeah she's foxing. I don't do. But Alixa

572
00:29:12,920 --> 00:29:15,760
Speaker 5: is it's a nylon a last Aine blend, so it's

573
00:29:15,840 --> 00:29:18,080
Speaker 5: it's really soft and supple, It's got a lot more

574
00:29:18,080 --> 00:29:20,280
Speaker 5: stretch to it, and it's really buttery soft, so it's

575
00:29:20,320 --> 00:29:24,560
Speaker 5: so comfortable for all day where it's perfect. We normally

576
00:29:24,640 --> 00:29:27,360
Speaker 5: use it as like more of like a yoga pilates

577
00:29:27,440 --> 00:29:29,080
Speaker 5: and while lots of people love wearing it for hit

578
00:29:29,120 --> 00:29:31,080
Speaker 5: and that kind of thing, it's kind of a fabric

579
00:29:31,160 --> 00:29:34,760
Speaker 5: that's more geared towards moving with you however you need

580
00:29:34,800 --> 00:29:37,800
Speaker 5: to move, So it's really soft and gentle and very

581
00:29:37,800 --> 00:29:41,400
Speaker 5: buttery soft and just yummy. Alyx is also my favorite,

582
00:29:41,440 --> 00:29:44,680
Speaker 5: so no argument on my I you're like perfor but

583
00:29:45,320 --> 00:29:48,040
Speaker 5: so really like the feel of the fabric is super

584
00:29:48,080 --> 00:29:50,560
Speaker 5: important because especially with a collection like this, where we're

585
00:29:51,240 --> 00:29:53,440
Speaker 5: kind of trying to keep in mind something you might

586
00:29:53,440 --> 00:29:56,160
Speaker 5: be wearing all day long for like long periods of time.

587
00:29:56,200 --> 00:29:59,080
Speaker 5: You want comfort, yes, but then also performance. So Elixa

588
00:29:59,160 --> 00:30:01,360
Speaker 5: is still a hyph formance fabric. It's got lots of

589
00:30:01,400 --> 00:30:04,760
Speaker 5: beautiful moisture wicking, quick drying sort of elements to it,

590
00:30:04,840 --> 00:30:06,920
Speaker 5: so it's really comfortable and great to be an all day,

591
00:30:07,080 --> 00:30:10,160
Speaker 5: but then also to wear to your nighttime polarities class

592
00:30:10,200 --> 00:30:12,920
Speaker 5: or something like that. Yes, yeah, they're the main things.

593
00:30:12,960 --> 00:30:14,760
Speaker 5: And then also how we're gonna It's obviously going to

594
00:30:14,840 --> 00:30:17,360
Speaker 5: fit the body, but when when we knew what garments

595
00:30:17,400 --> 00:30:18,800
Speaker 5: we were going to do, we knew Elixa was going

596
00:30:18,840 --> 00:30:20,080
Speaker 5: to be perfect for them anyways.

597
00:30:21,200 --> 00:30:23,960
Speaker 1: For example, like do you pick the fabric first or

598
00:30:24,080 --> 00:30:25,880
Speaker 1: cut first, or like what kind of goes first or

599
00:30:25,880 --> 00:30:26,440
Speaker 1: it doesn't.

600
00:30:26,200 --> 00:30:29,360
Speaker 5: Matter, it can kind of go both ways. Traditionally it

601
00:30:29,360 --> 00:30:33,320
Speaker 5: would be fabric first, Okay, So especially for something like

602
00:30:33,360 --> 00:30:35,640
Speaker 5: a sports bra, I would always be thinking about fabric

603
00:30:35,640 --> 00:30:37,280
Speaker 5: because that really affects the way that it's going to

604
00:30:37,760 --> 00:30:40,920
Speaker 5: I guess full compress support on the body. So if

605
00:30:40,920 --> 00:30:43,400
Speaker 5: I'm designing something in rep versus Elixa, I might do

606
00:30:43,920 --> 00:30:48,440
Speaker 5: slightly different straps, yeah, because rep she's compressive in she's

607
00:30:48,480 --> 00:30:50,880
Speaker 5: supportive yeah, and with you, so it can. But it

608
00:30:50,880 --> 00:30:52,600
Speaker 5: can kind of go both ways because if you want

609
00:30:52,680 --> 00:30:55,720
Speaker 5: something in Elixa, there's always ways to make it happen.

610
00:30:55,960 --> 00:30:58,640
Speaker 5: Just might might be a different journey to get there. Yeah.

611
00:30:58,720 --> 00:31:01,239
Speaker 1: And it was a bit like like we you know,

612
00:31:01,320 --> 00:31:03,479
Speaker 1: we went back and forth and a lot of things

613
00:31:03,680 --> 00:31:06,280
Speaker 1: and do we even want to share like some pieces

614
00:31:06,280 --> 00:31:08,200
Speaker 1: that didn't make the cut ooh.

615
00:31:08,880 --> 00:31:11,480
Speaker 5: So one of the big changes we did was the

616
00:31:11,640 --> 00:31:16,560
Speaker 5: Creator rib Sets, which is a really sweet cropped tea

617
00:31:16,680 --> 00:31:17,719
Speaker 5: with a built in shelf bra.

618
00:31:18,000 --> 00:31:21,000
Speaker 1: Yeah. We added the shelf bra. Yeah, it didn't originally

619
00:31:21,040 --> 00:31:23,120
Speaker 1: have the shelf br And I was like, I don't

620
00:31:23,120 --> 00:31:24,520
Speaker 1: worry a bride need this, love that.

621
00:31:24,760 --> 00:31:28,640
Speaker 5: Yeah, it's all about functionality exactly, and a ribbed bite

622
00:31:28,640 --> 00:31:31,040
Speaker 5: short as well. Originally we had this in a seamless

623
00:31:31,040 --> 00:31:37,080
Speaker 5: fabric and we just really struggled to get that really soft,

624
00:31:37,640 --> 00:31:41,960
Speaker 5: like lovely hand feeling, beautifully soft hand feel, but also

625
00:31:42,120 --> 00:31:45,120
Speaker 5: with the feeling that it's gonna support you and not

626
00:31:45,280 --> 00:31:48,200
Speaker 5: slider all around the place. Yeah, and be really functional,

627
00:31:48,240 --> 00:31:50,880
Speaker 5: comfortable for all day wear. It just wasn't quite working out.

628
00:31:50,960 --> 00:31:51,680
Speaker 1: No, it wasn't.

629
00:31:51,840 --> 00:31:54,000
Speaker 5: Yeah, we had a few samples and it wasn't quite right.

630
00:31:54,120 --> 00:31:56,280
Speaker 5: So we went back to the drawing board and we've

631
00:31:56,320 --> 00:31:59,200
Speaker 5: actually changed it to one of our active rib fabrics,

632
00:31:59,240 --> 00:32:01,840
Speaker 5: so it's still feels like you're wearing an active paratites,

633
00:32:01,880 --> 00:32:04,960
Speaker 5: but it's got this really fun, very textural rimp through

634
00:32:05,000 --> 00:32:06,480
Speaker 5: the through the top level of it.

635
00:32:06,520 --> 00:32:09,520
Speaker 1: Because originally it's like it wasn't meant to be active

636
00:32:09,720 --> 00:32:12,520
Speaker 1: at all. It was like, this is the street style,

637
00:32:12,960 --> 00:32:15,040
Speaker 1: but I did want it seamless so you could wear

638
00:32:15,040 --> 00:32:17,880
Speaker 1: it all day and be very comfortable. But the samples,

639
00:32:18,000 --> 00:32:20,840
Speaker 1: I was like, I'm just not actually that comfortable. Yeah,

640
00:32:21,120 --> 00:32:24,040
Speaker 1: so we had to Yeah, we had to go go

641
00:32:24,120 --> 00:32:26,440
Speaker 1: back to the drawing bottom was like, well, what's like,

642
00:32:26,880 --> 00:32:30,560
Speaker 1: what's the actual point of these pieces, And it was

643
00:32:30,640 --> 00:32:33,480
Speaker 1: for comfort and it was so you could wear it

644
00:32:33,520 --> 00:32:35,840
Speaker 1: throughout the day. So then we yeah, we changed up,

645
00:32:36,200 --> 00:32:39,480
Speaker 1: and I'm obsessed with the fabric we now have and

646
00:32:39,520 --> 00:32:41,880
Speaker 1: it's just great because you can also wear these as

647
00:32:41,960 --> 00:32:44,640
Speaker 1: active pieces now, so you could wear them, you know,

648
00:32:44,720 --> 00:32:47,680
Speaker 1: to the gym, but also they look like lifestyle pieces

649
00:32:48,160 --> 00:32:50,240
Speaker 1: absolutely right. Yeah, I'm a stylum.

650
00:32:50,480 --> 00:32:53,040
Speaker 5: However you weren't really sporty or you can go really lifestyle.

651
00:32:53,200 --> 00:32:55,320
Speaker 1: Ellie wore them to the opening.

652
00:32:55,720 --> 00:32:56,400
Speaker 5: She looked great.

653
00:32:57,760 --> 00:33:01,800
Speaker 1: In the shale beoge and yeah, I was like, oh, yeah,

654
00:33:01,840 --> 00:33:05,239
Speaker 1: we did we did we do this because it was

655
00:33:05,280 --> 00:33:08,920
Speaker 1: so weird doing the you know, the photo, the campaign shoot,

656
00:33:08,960 --> 00:33:11,960
Speaker 1: because I had only seen the pieces, like you guys

657
00:33:12,000 --> 00:33:14,200
Speaker 1: would come to the office and show me like one

658
00:33:14,280 --> 00:33:17,160
Speaker 1: or two pieces, so I hadn't seen the collection all together.

659
00:33:17,600 --> 00:33:20,520
Speaker 1: And obviously we started I remember we started getting samples

660
00:33:20,520 --> 00:33:22,800
Speaker 1: in like feb or something, so it's been such a

661
00:33:22,840 --> 00:33:25,880
Speaker 1: long process. But when we did the campaigne shoot, like

662
00:33:26,000 --> 00:33:29,280
Speaker 1: seeing everything together and wearing it, I was like, oh

663
00:33:29,320 --> 00:33:30,760
Speaker 1: my god, we did a great job.

664
00:33:30,840 --> 00:33:33,160
Speaker 5: Yeah. When I when I first walked into the studio

665
00:33:33,240 --> 00:33:35,000
Speaker 5: that morning and I saw it all in the wall,

666
00:33:35,040 --> 00:33:36,560
Speaker 5: I got a bit emotional. I was like, oh my god,

667
00:33:36,600 --> 00:33:38,920
Speaker 5: looks amazing. Well together, it's all.

668
00:33:38,840 --> 00:33:42,200
Speaker 1: Here, I know, And we really had to be like yeah,

669
00:33:42,240 --> 00:33:44,280
Speaker 1: you really had to think, Okay, I'm just seeing this

670
00:33:44,280 --> 00:33:47,280
Speaker 1: one piece, but there's all these other pieces and oh,

671
00:33:47,360 --> 00:33:49,400
Speaker 1: you guys just did it so well, thank you. It

672
00:33:49,400 --> 00:33:52,440
Speaker 1: looks fantastic. It was, Yeah, it's really cool. Now to

673
00:33:52,480 --> 00:33:55,120
Speaker 1: see it literally on a wall for shopping center. Yeah,

674
00:33:55,160 --> 00:33:57,240
Speaker 1: oh at Cary, who do we think we are? Who

675
00:33:57,280 --> 00:34:03,840
Speaker 1: do we think amazing? Well, Jen, let's just do a

676
00:34:03,920 --> 00:34:07,760
Speaker 1: couple of fun finishing questions. First of all, it has

677
00:34:07,800 --> 00:34:09,080
Speaker 1: been such a blastut too.

678
00:34:09,320 --> 00:34:09,960
Speaker 5: It's been so fun.

679
00:34:09,960 --> 00:34:11,719
Speaker 1: I love that I've known a bit more about how

680
00:34:11,719 --> 00:34:15,040
Speaker 1: I collect was created. But this is you know why

681
00:34:15,080 --> 00:34:18,440
Speaker 1: the professionals do it. So what is your favorite pieces

682
00:34:18,520 --> 00:34:20,560
Speaker 1: from the collection. It's going to be in your shopping

683
00:34:20,560 --> 00:34:21,160
Speaker 1: car or.

684
00:34:21,560 --> 00:34:24,040
Speaker 5: I was gonna say, I had to request an outfit

685
00:34:24,120 --> 00:34:28,680
Speaker 5: for the event. Yes, and I've picked the Life Happens

686
00:34:28,680 --> 00:34:31,160
Speaker 5: for Me tank in the dark chocolate color beautiful.

687
00:34:31,200 --> 00:34:36,600
Speaker 1: It is so deliciously soft. Shit, it's actually ridiculous.

688
00:34:36,920 --> 00:34:39,560
Speaker 5: This beautiful razorback tank with a shelf bra. I just

689
00:34:39,600 --> 00:34:41,360
Speaker 5: think I'm gonna wear that every day and it'll be

690
00:34:41,360 --> 00:34:43,200
Speaker 5: the one I pinch out of the wash as soon

691
00:34:43,200 --> 00:34:43,759
Speaker 5: as it's clean.

692
00:34:43,920 --> 00:34:44,560
Speaker 1: Yeah that one.

693
00:34:44,640 --> 00:34:44,839
Speaker 6: Yeah.

694
00:34:44,880 --> 00:34:47,200
Speaker 5: The creator ribbed shorts in the dark chocolate as a

695
00:34:47,239 --> 00:34:51,160
Speaker 5: little set love. And then the I think the blazer.

696
00:34:51,920 --> 00:34:55,040
Speaker 5: I can't go past having a fun statement piece, and

697
00:34:55,040 --> 00:34:57,080
Speaker 5: I feel like that blazer really just pulls all those

698
00:34:57,080 --> 00:34:59,359
Speaker 5: outfits to another level and like how cool.

699
00:34:59,400 --> 00:35:01,520
Speaker 1: I was chatting to a couple of the other team

700
00:35:01,520 --> 00:35:04,400
Speaker 1: and they were saying, you know, at work, obviously you

701
00:35:04,400 --> 00:35:06,640
Speaker 1: guys just were active wear, yeah, twenty four to seven.

702
00:35:06,960 --> 00:35:10,000
Speaker 1: But now to have an LSKD blazer that you can

703
00:35:10,040 --> 00:35:11,960
Speaker 1: like pay with things to just feel that little bit,

704
00:35:12,040 --> 00:35:15,120
Speaker 1: you know, bit more business y, a bit more elevated.

705
00:35:15,160 --> 00:35:17,439
Speaker 1: They're like, you wait, there's going to just be everyone

706
00:35:17,480 --> 00:35:18,640
Speaker 1: in the office wearing the blazer.

707
00:35:18,800 --> 00:35:21,800
Speaker 5: Absolutely, so anybody why I speak to about the collection,

708
00:35:21,840 --> 00:35:25,080
Speaker 5: they're like, oh my god, the blazer. I was chatting

709
00:35:25,120 --> 00:35:27,960
Speaker 5: to Jason because he was telling me that, like obviously

710
00:35:28,000 --> 00:35:31,040
Speaker 5: the team literally has to like log on and buy the.

711
00:35:31,000 --> 00:35:34,000
Speaker 1: Things like anyone else on the time. And he's like

712
00:35:34,360 --> 00:35:36,640
Speaker 1: he wants to get the blazer for Ali. Yeah, and

713
00:35:36,680 --> 00:35:38,279
Speaker 1: she's like they're going to be New Zealand. And he

714
00:35:38,360 --> 00:35:40,120
Speaker 1: was like telling me this big story about that she's

715
00:35:40,160 --> 00:35:42,120
Speaker 1: got to log in and blah blah. I was like,

716
00:35:42,480 --> 00:35:46,719
Speaker 1: you're literally the owner. But he's so sweet. I'm like,

717
00:35:46,800 --> 00:35:50,880
Speaker 1: you're so like Fayir Yeah, I know, yeah literally yeah,

718
00:35:50,920 --> 00:35:53,000
Speaker 1: And he's like, so I'm gonna log on and get

719
00:35:53,000 --> 00:35:54,560
Speaker 1: it for Ali and blah blah blah. I was like,

720
00:35:54,640 --> 00:35:56,879
Speaker 1: oh my gosh, and I thought the blazer is probably

721
00:35:56,920 --> 00:35:58,320
Speaker 1: gonna go just from like the team.

722
00:36:01,200 --> 00:36:04,279
Speaker 5: It's one of those things you can we can make

723
00:36:04,320 --> 00:36:06,960
Speaker 5: it like our amazing buying team can make their best

724
00:36:07,520 --> 00:36:08,440
Speaker 5: educated guesses of.

725
00:36:08,480 --> 00:36:09,160
Speaker 1: What's going to go.

726
00:36:09,320 --> 00:36:11,120
Speaker 5: But you never really know till it happens.

727
00:36:11,239 --> 00:36:13,719
Speaker 1: I know, and I'm so excited to see, just like

728
00:36:13,760 --> 00:36:16,319
Speaker 1: what does well me too, We've all we've all got

729
00:36:16,360 --> 00:36:17,120
Speaker 1: our picks.

730
00:36:17,160 --> 00:36:18,279
Speaker 5: But that's your favorite.

731
00:36:18,960 --> 00:36:23,799
Speaker 1: My favorite is definitely the flares. Yeah, just in that

732
00:36:24,040 --> 00:36:27,200
Speaker 1: in the fabric can just everything together. I'm just such

733
00:36:27,200 --> 00:36:29,880
Speaker 1: a flares person just because I can literally wear them

734
00:36:29,920 --> 00:36:31,840
Speaker 1: to gym, bit them, wear them to work and it

735
00:36:31,880 --> 00:36:34,440
Speaker 1: looks like I've got ready for work. Yes, because flares

736
00:36:34,440 --> 00:36:37,000
Speaker 1: are so in right now. So the flares are just

737
00:36:37,360 --> 00:36:39,560
Speaker 1: a big thing and the life happens for me.

738
00:36:39,600 --> 00:36:39,839
Speaker 5: Tank.

739
00:36:39,920 --> 00:36:41,400
Speaker 1: Oh my god, she's the best.

740
00:36:41,880 --> 00:36:45,280
Speaker 5: And yeah, beyond comfort, I look together.

741
00:36:45,360 --> 00:36:47,480
Speaker 1: Yeah, the high the bit high neck, but not too

742
00:36:47,560 --> 00:36:51,120
Speaker 1: high neck, like she just she feels elevated obviously the blazer.

743
00:36:51,560 --> 00:36:53,960
Speaker 1: I also, I was wearing it on the weekend and

744
00:36:54,040 --> 00:36:57,359
Speaker 1: I am obsessed of just like the quarter zip. Yeah,

745
00:36:58,400 --> 00:37:02,080
Speaker 1: the tonal quarter zip. She's She's beautiful. He's beautiful and

746
00:37:02,120 --> 00:37:04,640
Speaker 1: obviously does everything. Yeah, I mean, the whole collection is fine.

747
00:37:04,920 --> 00:37:08,320
Speaker 1: Something I was really surprised about at the Karendelle opening

748
00:37:08,480 --> 00:37:11,399
Speaker 1: was how many people were obsessed with the corset bra. Yes,

749
00:37:11,480 --> 00:37:16,200
Speaker 1: because she's new, she's very different, and yeah, people are

750
00:37:16,200 --> 00:37:17,040
Speaker 1: really excited about that.

751
00:37:17,200 --> 00:37:19,480
Speaker 5: Yeah. Yeah, it's beautiful and I mean it's got the

752
00:37:19,480 --> 00:37:23,640
Speaker 5: beautiful strappy back, but it's got so much like structure. Yeah,

753
00:37:23,680 --> 00:37:26,120
Speaker 5: it looks phenomenal, great layering piece underneath.

754
00:37:25,719 --> 00:37:35,560
Speaker 6: Thingstock No no, no restock, guys, so yeah, teas literally

755
00:37:35,560 --> 00:37:38,640
Speaker 6: biting her nails.

756
00:37:39,400 --> 00:37:43,640
Speaker 1: No yeah, no restock. It's first investress. So if you

757
00:37:43,640 --> 00:37:48,440
Speaker 1: do like something the next collection Stoll you guys a

758
00:37:48,520 --> 00:37:57,040
Speaker 1: ride me hard. I'm exhausted. But to finish, do you

759
00:37:57,200 --> 00:38:01,359
Speaker 1: have any crazy design stories that you want to share

760
00:38:01,360 --> 00:38:03,319
Speaker 1: of us, Like maybe you pitch something and it got

761
00:38:03,320 --> 00:38:06,640
Speaker 1: turned down, or like something went wrong, you got a

762
00:38:06,640 --> 00:38:09,520
Speaker 1: whole bunch of like florid colored pants, you know, like

763
00:38:09,880 --> 00:38:11,839
Speaker 1: you know, just something that's happened where you're like, oh

764
00:38:11,920 --> 00:38:12,480
Speaker 1: my god.

765
00:38:13,600 --> 00:38:17,040
Speaker 5: Not so much like a crazy story, but there's definitely

766
00:38:17,440 --> 00:38:19,560
Speaker 5: there's one particular jacket I have in mind that I

767
00:38:19,640 --> 00:38:22,000
Speaker 5: designed that I'm absolutely in love with, still in love

768
00:38:22,040 --> 00:38:24,120
Speaker 5: with They just never quite got across the line for

769
00:38:24,200 --> 00:38:28,000
Speaker 5: lots of different varying reasons, right season, right budget, all

770
00:38:28,000 --> 00:38:29,879
Speaker 5: that sort of stuff. You know, it's never quite got there.

771
00:38:30,280 --> 00:38:35,719
Speaker 5: And it's this gorgeous like quilted, kind of very thin

772
00:38:35,840 --> 00:38:39,680
Speaker 5: puffa jacket that's got kind of hiking fashion esques like

773
00:38:39,800 --> 00:38:42,920
Speaker 5: vibes to her in love with it. Anyways, the victory

774
00:38:43,000 --> 00:38:46,759
Speaker 5: is that she's coming now in twenty twenty four. So

775
00:38:47,320 --> 00:38:50,680
Speaker 5: it's like been a long push over many many months,

776
00:38:50,680 --> 00:38:53,920
Speaker 5: probably six eight months maybe, wow, But she's got back

777
00:38:53,960 --> 00:38:55,839
Speaker 5: in there, so and she's on the way.

778
00:38:55,960 --> 00:39:00,440
Speaker 1: She's on the way. Yeah, I'm so happy for you.

779
00:39:00,760 --> 00:39:03,440
Speaker 1: It would be like hard, especially if you, you know,

780
00:39:03,560 --> 00:39:05,960
Speaker 1: have certain things where you're like, I'm obsessed with.

781
00:39:05,880 --> 00:39:07,000
Speaker 5: This, I believe in this.

782
00:39:07,200 --> 00:39:10,279
Speaker 1: Yeah yeah, yeah, but you know you've got to work

783
00:39:10,320 --> 00:39:10,879
Speaker 1: in with their own.

784
00:39:10,880 --> 00:39:15,120
Speaker 5: But stuff like nothing is ever ever truly lost in design,

785
00:39:15,160 --> 00:39:16,280
Speaker 5: and we can always use.

786
00:39:16,120 --> 00:39:20,279
Speaker 1: A tweak or something. And would you say that's like

787
00:39:20,400 --> 00:39:24,200
Speaker 1: your favorite thing I've ever been designed, It'd.

788
00:39:23,920 --> 00:39:26,920
Speaker 5: Be close, but I'd say in terms of like garments

789
00:39:26,920 --> 00:39:30,839
Speaker 5: that I've designed, my favorite is fusion, not only because

790
00:39:30,880 --> 00:39:33,719
Speaker 5: it's literally my favorite type to wear every day. But

791
00:39:34,320 --> 00:39:37,040
Speaker 5: it was a collaboration between us and our community members.

792
00:39:37,040 --> 00:39:39,520
Speaker 5: It was a lot of like speaking with our CX

793
00:39:39,560 --> 00:39:42,520
Speaker 5: team and finding out what our customers really want in

794
00:39:42,560 --> 00:39:46,239
Speaker 5: their garments and taking that feedback on so the waistbands,

795
00:39:46,280 --> 00:39:48,680
Speaker 5: the pockets of fabric, all of that really came from

796
00:39:48,880 --> 00:39:51,560
Speaker 5: our community feedback. Which is it the core of everything

797
00:39:51,560 --> 00:39:52,560
Speaker 5: that LSKD.

798
00:39:52,320 --> 00:39:54,480
Speaker 1: Does and fusion is incredible.

799
00:39:54,600 --> 00:39:56,640
Speaker 5: Yeah, and now it's my favorite type to wear, so

800
00:39:56,680 --> 00:39:59,040
Speaker 5: our community really knows what they're talking about. So yeah,

801
00:39:59,080 --> 00:40:01,240
Speaker 5: I just I love using It'll always be a special

802
00:40:01,719 --> 00:40:02,319
Speaker 5: special thing.

803
00:40:02,560 --> 00:40:05,600
Speaker 1: I love that. That's so sweet. That's amazing. Well, Jen,

804
00:40:05,680 --> 00:40:07,960
Speaker 1: thank you so much for sharing so much knowledge with

805
00:40:08,080 --> 00:40:11,440
Speaker 1: us and taking us behind the scenes. Thanks for having me,

806
00:40:11,680 --> 00:40:13,520
Speaker 1: and yeah, I just want to say thank you so

807
00:40:13,600 --> 00:40:15,840
Speaker 1: much for designing the most incredible collection.

808
00:40:16,239 --> 00:40:17,200
Speaker 5: Thank you so much for.

809
00:40:17,200 --> 00:40:22,440
Speaker 1: Designing my community amazing. You guys were so easy to

810
00:40:22,480 --> 00:40:24,399
Speaker 1: work with, and I just love any idea I had,

811
00:40:24,440 --> 00:40:27,760
Speaker 1: You're like, yep, let's do it. That sounds amazing, And yeah,

812
00:40:27,880 --> 00:40:31,600
Speaker 1: it was just incredible. Always guys know you're you're a

813
00:40:31,680 --> 00:40:33,319
Speaker 1: yes man and I'm a yes man.

814
00:40:33,360 --> 00:40:33,640
Speaker 3: That's it.

815
00:40:34,719 --> 00:40:41,040
Speaker 1: Thank you so much, Jen, Thank you Jogy. Thank you

816
00:40:41,200 --> 00:40:44,400
Speaker 1: so much for listening to another episode of the Rise

817
00:40:44,440 --> 00:40:47,680
Speaker 1: and Conquer podcast. If you enjoyed it and want more,

818
00:40:47,800 --> 00:40:52,680
Speaker 1: come connect with us on Instagram at Riseinconquer dot podcast

819
00:40:53,160 --> 00:40:56,120
Speaker 1: and join our Facebook discussion group, a Rise and Concer

820
00:40:56,200 --> 00:41:00,040
Speaker 1: podcast community. We're an independent podcast and we have a

821
00:41:00,120 --> 00:41:03,160
Speaker 1: small teams, so we do appreciate your time and support.

822
00:41:03,560 --> 00:41:06,279
Speaker 1: If you have a spare moment, a follow or subscribe

823
00:41:06,719 --> 00:41:10,680
Speaker 1: on whatever platform you listen to would be so amazing,

824
00:41:11,200 --> 00:41:14,279
Speaker 1: and look, if you're feeling extra kind, a review on

825
00:41:14,400 --> 00:41:16,400
Speaker 1: Apple Podcasts would be great