1 00:00:00,800 --> 00:00:03,160 Speaker 1: Jersey and Amanda gam. 2 00:00:02,960 --> 00:00:05,280 Speaker 2: Nation to the Jersey demand of arms. Of the pub 3 00:00:05,320 --> 00:00:08,400 Speaker 2: test brands having causes, does it pass the pump test? 4 00:00:08,480 --> 00:00:10,520 Speaker 3: You know, I've eaten Ben and Jerry's ice cream for 5 00:00:10,600 --> 00:00:15,000 Speaker 3: years and I wasn't aware of how politically or not politically, 6 00:00:15,280 --> 00:00:20,000 Speaker 3: how conscience conscious they are of certain social movements. Here's 7 00:00:20,040 --> 00:00:21,960 Speaker 3: the big honchos talking about it. 8 00:00:22,120 --> 00:00:24,640 Speaker 1: Six ice cream not gonna lie. We get this one 9 00:00:24,640 --> 00:00:24,919 Speaker 1: a lot. 10 00:00:25,280 --> 00:00:27,440 Speaker 4: Yeah, we're in the ice cream business, but we've always 11 00:00:27,440 --> 00:00:29,600 Speaker 4: been about much more than just ice cream. We use 12 00:00:29,600 --> 00:00:32,320 Speaker 4: our power, our privilege, our platform, and our relationship with 13 00:00:32,360 --> 00:00:35,720 Speaker 4: our fans to advocate for progressive social change. So no, 14 00:00:36,040 --> 00:00:37,720 Speaker 4: we're not just going to stick to ice cream. 15 00:00:37,800 --> 00:00:39,720 Speaker 3: And a lot of people have loved them for that. 16 00:00:40,440 --> 00:00:43,160 Speaker 2: It's always it's so easy these days to misstep though. 17 00:00:43,320 --> 00:00:46,879 Speaker 2: A Great Northern Brewing company beer drinkers. They're abandoning the 18 00:00:46,960 --> 00:00:50,280 Speaker 2: beer because of the Outdoors for a Cause campaign that 19 00:00:50,440 --> 00:00:53,080 Speaker 2: Great Northern are doing. So they vowed to match donations 20 00:00:53,159 --> 00:00:55,800 Speaker 2: up to two hundred thousand dollars when customers donated to 21 00:00:55,840 --> 00:00:58,280 Speaker 2: the Foundation for National Parks and Wildlife. 22 00:00:58,320 --> 00:01:00,520 Speaker 3: Of what you say is that Allah? 23 00:01:00,680 --> 00:01:03,040 Speaker 2: And what I say, yeah, National parks often charge entry 24 00:01:03,040 --> 00:01:06,000 Speaker 2: and camping fees and have more restrictions than state forest. 25 00:01:06,120 --> 00:01:08,600 Speaker 3: Yes, and even though their ads are getting to the 26 00:01:08,600 --> 00:01:13,319 Speaker 3: great outdoors, this campaign may restrict it. So brands having causes, 27 00:01:13,360 --> 00:01:14,760 Speaker 3: does it pass the pub test? 28 00:01:14,959 --> 00:01:22,480 Speaker 5: I reckon that's perfectly fine on about Yes. 29 00:01:22,280 --> 00:01:25,320 Speaker 1: To a degree. Certain brands can align certain things like 30 00:01:25,400 --> 00:01:28,000 Speaker 1: the Great Northern Things think totally fines may. But when 31 00:01:28,080 --> 00:01:30,559 Speaker 1: these other brands get into things that have no relation 32 00:01:30,680 --> 00:01:33,440 Speaker 1: to beer or their sort of brand values or anything 33 00:01:33,480 --> 00:01:35,640 Speaker 1: like that, it doesn't pass the pub test. I think 34 00:01:35,680 --> 00:01:38,399 Speaker 1: it's great. I couldn't care. That's what Great northerndeed. I 35 00:01:38,440 --> 00:01:41,640 Speaker 1: think it's quite good. But in general, it depends on 36 00:01:41,680 --> 00:01:43,440 Speaker 1: what the cause is, doesn't it. 37 00:01:43,560 --> 00:01:45,800 Speaker 5: I may have a big company to just stick to 38 00:01:45,880 --> 00:01:48,400 Speaker 5: what they do, beat keep being an asy out of it. 39 00:01:48,400 --> 00:01:50,120 Speaker 3: It's interesting, though, to say stick your nose, keep your 40 00:01:50,160 --> 00:01:52,960 Speaker 3: nose out of it. This is the new advertising. Rather 41 00:01:53,000 --> 00:01:56,880 Speaker 3: than buying a billboard they are their brand is being 42 00:01:56,920 --> 00:01:59,320 Speaker 3: marketed as something else now and. 43 00:01:59,520 --> 00:02:00,440 Speaker 2: That's big back to me. 44 00:02:00,520 --> 00:02:02,920 Speaker 3: Nice, But people are being drawn to the brands because 45 00:02:02,960 --> 00:02:04,920 Speaker 3: of it. This is what's happening with Ben and Jerry. 46 00:02:05,280 --> 00:02:05,480 Speaker 5: Well. 47 00:02:05,520 --> 00:02:07,840 Speaker 2: In some cases Jerry's. As you say, I have always 48 00:02:07,840 --> 00:02:10,639 Speaker 2: done a great Northern I would never have thought all 49 00:02:10,680 --> 00:02:13,640 Speaker 2: I know them for is their watery beer and that's it. 50 00:02:13,720 --> 00:02:16,840 Speaker 3: But this is the brand awareness and people responding to 51 00:02:16,880 --> 00:02:19,519 Speaker 3: the brand is the new marketing, is the new advertising. 52 00:02:19,560 --> 00:02:22,840 Speaker 3: So it's not separate to the brand, it's part of it. Now. 53 00:02:23,280 --> 00:02:25,280 Speaker 2: My advice would be maybe a bit more hops in 54 00:02:25,320 --> 00:02:25,679 Speaker 2: your beer. 55 00:02:25,800 --> 00:02:27,880 Speaker 3: Just make it a bit stronger, Okay. I love the 56 00:02:27,960 --> 00:02:28,880 Speaker 3: depth that we think. 57 00:02:29,440 --> 00:02:30,720 Speaker 2: That's that's just that's me.