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Speaker 1: Jersey and Amanda jam Nation.

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Speaker 2: So I was watching the Channel seven News last night.

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Speaker 2: Big fan of Mark Ferguson. As you know, I like

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Speaker 2: Peter Overton as well. Fergus often flick around and then

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Speaker 2: I'll watch the ABC News. But I know I'm not naive.

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Speaker 3: When you watch the ABC News, it's like you're watching

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Speaker 3: grown up.

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Speaker 2: Well. I appreciate that on a commercial network, there are

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Speaker 2: commercial considerations.

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Speaker 3: I get that.

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Speaker 2: Having said that, since the news has gone from half

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Speaker 2: hour to an hour, it feels to me that there's

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Speaker 2: lots of filler stories. And I was watching the news

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Speaker 2: the other night, and this story wasn't just a filler story.

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Speaker 2: I felt it was a full on ad.

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Speaker 4: A shopper's ditch loyalty in favor of cheaper prices. Wilworths

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Speaker 4: is making a strategic play hoping to stop customers going elsewhere.

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Speaker 4: Starting Wednesday, some Wooly specials will only be available for

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Speaker 4: those signed up to its everyday reward scheme.

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Speaker 3: Oh I get signed up to that? Where do I

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Speaker 3: get that?

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Speaker 5: Well?

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Speaker 2: And then we actually heard what some of the specials were.

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Speaker 5: As the cost of everything rises, some reprieve at the

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Speaker 5: supermarket checkout everything we.

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Speaker 1: Can do to try and make the weekly grocery shop

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Speaker 1: more affordable.

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Speaker 5: Wool Words always has weekly specials, but starting Wednesday, some

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Speaker 5: will be exclusive to loyalty members, like three tins of

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Speaker 5: green Seas tuna for four dollars fifty or two of

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Speaker 5: these snack pots for ten dollars.

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Speaker 2: Really, that's a news story.

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Speaker 3: Do you think they would do the tuna deal in

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Speaker 3: Serena Tuna?

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Speaker 2: I like the Serena This is like one of those

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Speaker 2: brand power commercial.

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Speaker 6: It's like a brand power commercial. You know, if you've

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Speaker 6: been watching a show called The Backside of TV. If

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Speaker 6: you watched that, I like that Fox till It's really

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Speaker 6: good and it shows.

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Speaker 3: There was a story just.

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Speaker 6: Last week about how our news has changed over the years.

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Speaker 3: This is Mitch talking about it. This is the host.

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Speaker 1: There was a time when TV news was one of

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Speaker 1: only a few ways to stay informed. Back in the eighties,

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Speaker 1: there was a simplicity to the news in the content, visuals,

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Speaker 1: and tone. Newsreaders used to be no nonsense types, but

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Speaker 1: still neutral and friendly. However, forty years later, not only

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Speaker 1: have fancy openings long gone, but commercial news has become savage, chaotic,

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Speaker 1: and stressful.

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Speaker 3: And he goes on to say as well.

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Speaker 6: Back then, in the eighties the TV news, there was

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Speaker 6: no jeopardy for the viewer. You always felt safe, it

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Speaker 6: was like, but now they are with the news. Now

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Speaker 6: they don't give you an outcome.

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Speaker 3: They'll say a baby died yesterday in Peru. This is

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Speaker 3: what people have to know. And then they don't actually

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Speaker 3: tell you what you need to know. They just give

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Speaker 3: you the news. And then they'll have a picture of

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Speaker 3: a machete attack in Melbourne. A machete attack in Melbourne,

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Speaker 3: and it's just augrist for the mill. It just makes

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Speaker 3: you anxious. It's a level of anxiety that's right.

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Speaker 2: And often what they'll do they'll have a reporter on

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Speaker 2: the site. If there's a some sort of hostage situation.

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Speaker 2: The next day a reporter will be on site. So

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Speaker 2: you're given the impression that this anxiety level is ongoing

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Speaker 2: because all media does it now it's all clickbait and

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Speaker 2: all of that engagement leaning in equals slight anxiety. You

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Speaker 2: have to frighten people, I think, to keep them engaged.

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Speaker 2: You can't be just a passive of passenger anymore. And

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Speaker 2: so the easiest way to do that is to frighten.

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Speaker 6: The negative stories get more clickbait than positive stories. So

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Speaker 6: and you look at the case in point where whenever

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Speaker 6: we talk about anything on this show, we like you

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Speaker 6: and I, I would never deliberately go negative just to

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Speaker 6: get clickbait.

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Speaker 3: That would seem to me to be irresponsible. I know

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Speaker 3: people in this business that do.

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Speaker 6: I know that people that are deliberately in this business,

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Speaker 6: say obsivacating the no thing like the referendum that's coming up,

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Speaker 6: they're deliberately being ab choose because it gets more clickbait

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Speaker 6: about And the.

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Speaker 2: Media has to have two sides to a story, the

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Speaker 2: whole climate change thing, you know, as if it's fifty

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Speaker 2: to fifty and listened to a twin about the media.

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Speaker 3: We are part of the media.

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Speaker 2: Everyone has to be hyper alert. The bottom of the

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Speaker 2: news scroll is breaking news. No, that's a promo for

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Speaker 2: the next story. It is not branding.

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Speaker 6: You notice during COVID Channel nine with PD's news, they

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Speaker 6: started putting alert in the bottom alert.

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Speaker 3: So, okay, there's an alert something's happening, but nothing's happening.

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Speaker 3: It's got tuna.

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Speaker 2: Where it's like stroking a cat backwards. We're all on

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Speaker 2: high alert. And it's not just social media, it's media

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Speaker 2: doing it.

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Speaker 3: Too, exactly stroking a cat backwards. That's on the project tonight.

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Speaker 2: How much was that tuna again