WEBVTT - Public Relations 101, What It's Really Like Dealing With Influencers And Creating A Business Name 0:00:01.200 --> 0:00:04.160 This is Outspoken, the podcast it's not afraid to say 0:00:04.360 --> 0:00:07.640 exactly what you're thinking. Our names are Amy Kate and 0:00:07.720 --> 0:00:11.520 Sophie Torba. We're identical triplets, but we often don't have 0:00:11.640 --> 0:00:16.680 identical opinions, so sometimes things can get heated. Outspoken covers 0:00:16.720 --> 0:00:21.600 all things reality TV, influencers, entertainment, and issues facing women. 0:00:22.400 --> 0:00:28.280 That is so fetch, Thank you, hello, and welcome back 0:00:28.280 --> 0:00:30.639 to Outspoken. Now. Amy and I just got back into 0:00:30.680 --> 0:00:33.040 the office after a big day out at a shoe 0:00:33.120 --> 0:00:35.600 and we thought, why not talk about all things PR. 0:00:35.680 --> 0:00:38.600 So we thought we'd do a bit of a PR masterclass. Yeah. So, 0:00:38.640 --> 0:00:40.360 for those of you who don't know who might be 0:00:40.400 --> 0:00:42.720 new to the podcast, Sophie and I run a digital 0:00:42.720 --> 0:00:46.640 agency called Hula Media and a few We launched it 0:00:46.640 --> 0:00:49.440 three years ago and it was called the PR Bible 0:00:49.560 --> 0:00:52.680 and we focused on all things public relations. But now 0:00:52.720 --> 0:00:56.720 the business has expanded to offer content creation services and 0:00:56.840 --> 0:01:00.320 social media marketing services as well as public relations. Yeah, 0:01:00.360 --> 0:01:03.360 so we decided to rebrand a number of months ago. Actually, 0:01:03.400 --> 0:01:05.720 it was right on the cusp of when Corona sort 0:01:05.760 --> 0:01:07.319 of broke out, and we didn't think it was a 0:01:07.319 --> 0:01:10.039 great time to be announcing our new name. So, yeah, 0:01:10.080 --> 0:01:12.520 it's only been a few months that we've changed over 0:01:12.520 --> 0:01:14.720 to Hula Media, and we did receive a few questions 0:01:14.760 --> 0:01:18.080 about how we tackled the rebrand, how we came up 0:01:18.080 --> 0:01:20.800 with the new name, So Iman, can you fill everyone 0:01:20.800 --> 0:01:22.160 in how we came up with the name, because it 0:01:22.160 --> 0:01:24.680 was a very long process. Yeah. Well, we first realized 0:01:24.680 --> 0:01:28.000 that we actually hated the name. And I think it's important, 0:01:28.200 --> 0:01:30.960 I mean the old name, the old name, the PR bible, 0:01:31.120 --> 0:01:32.720 I mean when we first came up with it. The 0:01:32.800 --> 0:01:35.840 reason we wanted to include the word PR in it 0:01:35.880 --> 0:01:38.279 because we thought it would help us with our SEO ranking, 0:01:38.280 --> 0:01:40.360 which it really did. And I used to work at 0:01:40.400 --> 0:01:44.000 a previous PR agency called Girl about Town. And when 0:01:44.040 --> 0:01:46.000 I'd ring up and say that I was from a 0:01:46.000 --> 0:01:48.800 business called Girl about Town, and for those in Adelaide 0:01:48.800 --> 0:01:51.080 who know, we used to work on Heinley Street, and 0:01:51.120 --> 0:01:53.400 that would raise a few eyebrows. People thought we were 0:01:53.440 --> 0:01:56.360 either a promotions business or even a strip club. So 0:01:56.400 --> 0:01:58.840 we really wanted to make it easy for our clients 0:01:58.920 --> 0:02:01.360 know who we were. And you said we wanted it 0:02:01.400 --> 0:02:04.080 to be help us with our SEO ranking, but that 0:02:04.160 --> 0:02:06.360 was totally wrong because everyone just kept asking us if 0:02:06.400 --> 0:02:09.440 we were religious, and we had to keep explaining it's 0:02:09.480 --> 0:02:12.040 like the lad Bible and all of that by Bube. 0:02:12.320 --> 0:02:15.720 That being said, we did pick up some lovely Christian clients. 0:02:16.280 --> 0:02:18.000 Some people did come to us because we had the 0:02:18.080 --> 0:02:21.440 name Bible in it. But yeah, so we decided at 0:02:21.480 --> 0:02:24.000 the start of this year that we wanted to rebrand, 0:02:24.120 --> 0:02:26.320 and it was so difficult coming up with the name 0:02:26.400 --> 0:02:29.400 because there are so many names that are already taken 0:02:29.919 --> 0:02:32.880 and so we no name was springing to mind, which 0:02:32.919 --> 0:02:35.160 was really difficult because Sophie and I pride ourselves on 0:02:35.240 --> 0:02:38.359 being quite creative, and we just couldn't think of anything. Well, 0:02:38.400 --> 0:02:40.359 I think the best advice was, if you are trying 0:02:40.400 --> 0:02:41.880 to come up with a name, you're not going to 0:02:41.960 --> 0:02:44.440 come up with it just sitting at your desk, Yeah, 0:02:44.560 --> 0:02:46.720 trying to think, think, think. So what we like to 0:02:46.720 --> 0:02:48.840 do is if we have a brainstorm session. Amy and 0:02:48.880 --> 0:02:50.960 I are lucky enough to live quite close to the beach, 0:02:51.000 --> 0:02:53.440 and we'll do it of a beach walk, you know, 0:02:53.560 --> 0:02:55.560 have a look around. What's about the place? I don't know. 0:02:55.560 --> 0:02:59.000 You always feel a bit refreshed when you're out in outside, 0:02:59.120 --> 0:03:01.880 and I think there's all also so many different resources 0:03:01.960 --> 0:03:05.320 on YouTube, so I was looking up different ways that 0:03:05.360 --> 0:03:07.239 people had come up with business names, and there was 0:03:07.280 --> 0:03:09.360 a lot of advice on there saying that a two 0:03:09.480 --> 0:03:12.960 syllable name is really helpful. And the reason we came 0:03:13.040 --> 0:03:14.920 up with Hula was we wanted to be known as 0:03:14.960 --> 0:03:16.799 sort of like, oh, the girls from Hula or that 0:03:17.000 --> 0:03:20.360 the team from Hula, instead of because it's I don't know, 0:03:20.440 --> 0:03:22.800 the PR Bible it was too many words, well, yeah, 0:03:22.840 --> 0:03:25.000 one word. We really wanted to have a business that 0:03:25.080 --> 0:03:28.280 was just really one main word, and we also wanted 0:03:28.320 --> 0:03:32.160 something that seemed bright and fun and young but still professional. 0:03:32.240 --> 0:03:33.679 We kind of want to do something that was a 0:03:33.680 --> 0:03:35.880 little bit different to all of the other PR firms 0:03:35.880 --> 0:03:37.720 here in Adelaid because they're kind of all a bit 0:03:37.800 --> 0:03:39.920 old school, so we wanted to be bright and fresh. 0:03:39.960 --> 0:03:41.680 But it was important as well to have the word 0:03:41.760 --> 0:03:44.560 media because we do so much more than PR. So anyway, 0:03:44.600 --> 0:03:47.320 that's the background for us changing our name to Hula Media. 0:03:47.400 --> 0:03:49.600 But a lot of people we found, even clients that 0:03:49.640 --> 0:03:52.560 approach us, actually don't even know what public relations is. 0:03:52.720 --> 0:03:55.040 And I must be honest. When I first went to UNI, 0:03:55.160 --> 0:03:57.040 I had no idea what PR is because I used 0:03:57.080 --> 0:04:00.880 to watch Absolutely Fabulous, which is an English a comedy, 0:04:01.400 --> 0:04:03.680 and they used to laugh and joke about that they 0:04:03.720 --> 0:04:06.800 worked in PR and they'd always be drinking champagne and 0:04:06.840 --> 0:04:09.280 going to events and so kind of that's sort of 0:04:09.320 --> 0:04:11.120 what I thought PR was, thought, I don't want to 0:04:11.120 --> 0:04:12.760 be a part of this. Can people jump in our 0:04:12.800 --> 0:04:15.680 Facebook community if they have also watched Absolutely Fabulous? Our 0:04:15.720 --> 0:04:19.719 Facebook community has outspoken the podcast community. And it's so 0:04:19.760 --> 0:04:23.479 funny because the night before my first PR job, we 0:04:23.640 --> 0:04:27.160 literally thrash that show and I have to say, I'm 0:04:27.200 --> 0:04:29.440 Patsy and you're Eddie. For those who are playing at home, 0:04:29.720 --> 0:04:31.800 Eddie's the boss, though Patsy is just like the friend. 0:04:31.880 --> 0:04:34.440 That's just the hanger on. That's right, sweeties. So it's 0:04:34.520 --> 0:04:37.800 quite accurate, not really, but so yeah, So a lot 0:04:37.800 --> 0:04:40.440 of people don't actually know what PR is, and just 0:04:40.520 --> 0:04:43.480 if you guys are wondering at home. So as publicists, 0:04:43.480 --> 0:04:46.320 we work as the middleman between the client and the media. 0:04:46.400 --> 0:04:49.360 So we liaise with the media about different stories that 0:04:49.440 --> 0:04:51.400 our clients might have going and we also come up 0:04:51.440 --> 0:04:53.359 with really creative angles that we think will make a 0:04:53.360 --> 0:04:56.160 great news story, especially now there's so much more to 0:04:56.240 --> 0:04:58.760 pr in the modern world we're living in because it's 0:04:58.760 --> 0:05:04.560 all about social media strategies, even crisis management, and influencers, influencers. 0:05:04.560 --> 0:05:07.000 There's just so many facets to it, which is why 0:05:07.080 --> 0:05:10.640 I really enjoy it. We'll talking about influencers. We do 0:05:10.800 --> 0:05:13.440 work with some influencers and have had some experience in 0:05:13.440 --> 0:05:17.400 that field. Sophie, what is the reality of actually organizing 0:05:17.440 --> 0:05:20.080 a kind of a deal with an influencer, Well, it 0:05:20.080 --> 0:05:22.320 can be really frustrating. It can be a bit of 0:05:22.360 --> 0:05:25.720 a waiting game. I mean, it really depends which influencer 0:05:25.760 --> 0:05:28.240 you're working with and whether they have a manager. So 0:05:28.839 --> 0:05:32.279 generally speaking, it's easier when they do have a manager, 0:05:32.320 --> 0:05:34.680 who most likely will get back to you within the 0:05:35.360 --> 0:05:37.600 within a few days. That being said, some of them 0:05:37.640 --> 0:05:39.440 can be really slack and a lot of them are 0:05:39.480 --> 0:05:42.159 just looking for their ten percent or twenty percent cut. 0:05:42.440 --> 0:05:44.840 But that being said, a number of influencers you do 0:05:44.880 --> 0:05:48.359 try and contact directly, they're terrible at getting back to you, 0:05:48.720 --> 0:05:51.279 which is so surprising considering you know they have the 0:05:51.320 --> 0:05:54.200 possibility of making a lot of money from it. Well, 0:05:54.320 --> 0:05:57.360 it's normally the bigger the influencer, the worse they are. 0:05:57.400 --> 0:05:59.520 At actually getting back to you because they do all 0:05:59.560 --> 0:06:02.479 have manager that normally handle all of these deals. But 0:06:02.600 --> 0:06:05.320 one hack I can give people if they're looking, you know, 0:06:05.320 --> 0:06:08.080 if you've got a new brand or a new product 0:06:08.080 --> 0:06:11.080 that you're bringing out. My advice would be to actually 0:06:11.120 --> 0:06:15.280 contact the influencer directly. If they're a micro influencer, even 0:06:15.320 --> 0:06:17.800 if they are a bigger influencer, it's worth a try 0:06:18.200 --> 0:06:21.479 because sometimes they'll charge less money. Like the manager is 0:06:21.520 --> 0:06:23.680 always looking for the best deal for their client and 0:06:23.720 --> 0:06:26.000 they'll always bump the price up. But we've found when 0:06:26.000 --> 0:06:29.240 we've worked with some influencers, they're more than happy to 0:06:29.279 --> 0:06:32.000 either work for a voucher if it's for you know, 0:06:32.240 --> 0:06:34.480 to be in a particular video or something like that, 0:06:34.520 --> 0:06:37.359 because they want the exposure. Yeah. I mean, we do 0:06:37.480 --> 0:06:39.800 work for a major shopping center here in Adelaide and 0:06:40.120 --> 0:06:42.680 a number of influencers we do approach. If you contact 0:06:42.720 --> 0:06:45.000 them directly, they're more than happy to just want to 0:06:45.000 --> 0:06:48.120 be associated with the fabulous brand at hand. But when 0:06:48.160 --> 0:06:50.159 you go through their manager, as you said, they just 0:06:50.240 --> 0:06:52.600 want a profit from it. So that is a good 0:06:52.600 --> 0:06:55.240 little tip. I suppose that kind of leads on to 0:06:55.680 --> 0:06:58.840 how we deal with some difficult clients as well, because 0:06:59.400 --> 0:07:01.800 you know, along the way of our three years of business, 0:07:01.800 --> 0:07:04.240 there have been some very difficult clients, and you know, 0:07:04.279 --> 0:07:06.480 you do have to jump through hurdles in the first 0:07:06.720 --> 0:07:09.320 early stages of your business to impress people. Well, I 0:07:09.320 --> 0:07:11.960 think you quickly realize who you do and don't want 0:07:12.000 --> 0:07:14.680 to work with, and that's something that we've realized over 0:07:14.720 --> 0:07:17.000 the past three years. As you said, So when we 0:07:17.040 --> 0:07:19.000 first started out, you kind of just have to work 0:07:19.000 --> 0:07:21.920 with anybody and everybody to get your name out there. 0:07:22.360 --> 0:07:24.720 And we did work with a lot of small businesses 0:07:24.760 --> 0:07:26.600 and some of them were amazing and some of them, 0:07:26.640 --> 0:07:29.320 to be honest, were just nightmares. Yeah, that would be 0:07:29.480 --> 0:07:32.480 my piece of advice for maybe a small public or 0:07:32.480 --> 0:07:35.440 boutique public relations firm, is you really need to work 0:07:35.480 --> 0:07:38.400 out who your niche market is, because you know, it's 0:07:38.440 --> 0:07:40.760 great to have a particular niche, but you've also got 0:07:40.760 --> 0:07:42.400 to work out, as you say, who you don't want 0:07:42.400 --> 0:07:45.040 to work with. So it's really tough working with small 0:07:45.080 --> 0:07:48.000 businesses because that is their whole world. Well, the thing 0:07:48.000 --> 0:07:50.520 with small businesses is they can be great, but they 0:07:50.560 --> 0:07:53.800 also expect a lot from you, and they also don't 0:07:53.800 --> 0:07:56.280 want to pay a lot of money. So what we've 0:07:56.320 --> 0:07:58.760 realized is we actually want to work with bigger brands 0:07:58.800 --> 0:08:01.920 because one we actually enjoy that side of PR. We 0:08:02.000 --> 0:08:05.080 enjoy pushing bigger stories. We enjoy strategizing, we enjoy the 0:08:05.160 --> 0:08:08.920 influencer side of things we don't so much enjoy. You know, 0:08:09.240 --> 0:08:11.840 a lot of small businesses, there's not heaps you can 0:08:11.920 --> 0:08:14.000 do for them unless there's a really news where the 0:08:14.080 --> 0:08:16.680 angle and retain a PR for a small business just 0:08:17.000 --> 0:08:21.720 isn't really a necessary thing. I think it's also difficult 0:08:21.760 --> 0:08:26.440 dealing with people who, you know, perhaps it's a hospitality business, 0:08:26.440 --> 0:08:29.080 who don't understand actually what PR is, so they don't 0:08:29.160 --> 0:08:32.520 understand and that the results you're getting are very good. Yeah, 0:08:32.520 --> 0:08:34.280 and that sort of leads us. I suppose you did 0:08:34.280 --> 0:08:36.920 say how do you deal with difficult clients? And we're 0:08:36.960 --> 0:08:38.760 not going to name anyone, but we have a client 0:08:38.800 --> 0:08:42.080 that we no longer work with from our choice, and 0:08:42.760 --> 0:08:44.760 this sort of it was. It was a really good 0:08:44.880 --> 0:08:47.480 learning experience, to be honest, because it showed us who 0:08:47.520 --> 0:08:49.560 we don't want to work with. And I suppose some 0:08:49.640 --> 0:08:53.200 of the warning signs and this particular client, we got 0:08:53.200 --> 0:08:56.760 them so much coverage. I mean, you know, for the 0:08:56.760 --> 0:08:59.840 business they were, this was sensational coverage, and they would 0:08:59.880 --> 0:09:02.480 just never happy with anything. I think also, when you 0:09:02.520 --> 0:09:04.800 get a client that just takes up so much of 0:09:04.840 --> 0:09:07.760 your time, like it was constant phone calls for about 0:09:07.800 --> 0:09:10.280 two hours, and as a small business, it's just not 0:09:10.360 --> 0:09:13.079 acceptable to have that sort of demand on you. Yeah, Well, 0:09:13.080 --> 0:09:15.560 with that client in particular, they also didn't listen to 0:09:15.679 --> 0:09:19.360 our advice, so they disregard our strategic advice and do 0:09:19.440 --> 0:09:22.160 what they wanted and then not actually get the results 0:09:22.200 --> 0:09:24.680 that they wanted. But that's a really good point for 0:09:24.679 --> 0:09:27.560 anyone who is in public relations or if you're starting 0:09:27.840 --> 0:09:29.720 your own business. I think you need to add up 0:09:29.800 --> 0:09:32.200 the hours that you're spending on each job and then 0:09:32.320 --> 0:09:35.080 evaluate whether it's worth it for your business. Because in 0:09:35.120 --> 0:09:38.200 this instance, we were finding that we were working so 0:09:38.320 --> 0:09:40.560 many hours that it worked out to be we're paying 0:09:40.600 --> 0:09:43.160 ourselves like five dollars an hour, and that's not good business. 0:09:43.160 --> 0:09:46.120 So we ended up ending that contract. And now we're 0:09:46.160 --> 0:09:48.560 really careful who we choose to work with. Yeah, and 0:09:48.600 --> 0:09:50.600 I think obviously we're in a position now that we're 0:09:50.640 --> 0:09:52.800 three years in so we can be a little bit 0:09:52.840 --> 0:09:55.480 more selective of who we choose to work with because 0:09:55.520 --> 0:09:58.160 there have been some people now that we just say no, 0:09:58.240 --> 0:10:01.360 I'm sorry, we don't have the time. The other question 0:10:01.360 --> 0:10:03.800 a lot of people ask us, and I'm always interested 0:10:03.960 --> 0:10:06.520 by this question when I hear about other people's jobs, 0:10:06.559 --> 0:10:08.360 is what is the day to day life of someone 0:10:08.440 --> 0:10:11.200 who is in PR? And this is what I love 0:10:11.360 --> 0:10:14.440 most about PR. Every day is different. So you know, 0:10:14.559 --> 0:10:16.920 for us, we have our retainer clients, but we also 0:10:16.960 --> 0:10:19.840 have one off clients who pop up, so we always 0:10:19.840 --> 0:10:22.640 are working with different people every day and meeting new people, 0:10:22.640 --> 0:10:25.000 which is an exciting part of the job for Amy 0:10:25.000 --> 0:10:27.240 and I. We do like to start the day off 0:10:27.720 --> 0:10:30.480 in a meeting of sorts, so we assess what we're 0:10:30.520 --> 0:10:33.320 doing for the day, and you know, those meanings can 0:10:33.400 --> 0:10:36.040 last anywhere from half an hour to an hour depending 0:10:36.040 --> 0:10:39.160 on what we're planning. That's right. I mean, if you 0:10:39.160 --> 0:10:41.720 look at today, I will give today as an example. 0:10:42.080 --> 0:10:45.360 Today we had a podcast interview with my Millennial Money, 0:10:45.400 --> 0:10:48.360 which was really good, but he was how crazy was 0:10:48.400 --> 0:10:50.679 that interview? So yeah, I think we're actually going to 0:10:50.760 --> 0:10:53.199 leave some specifics of that interview for our Awkward Turtle 0:10:53.240 --> 0:10:56.280 on Monday. Because yeah, it was Yeah, let's just say 0:10:56.720 --> 0:11:00.400 that interview. I felt so bad for them. Sophie's course 0:11:00.440 --> 0:11:01.920 a bit of a ruckus. So we'll leave that to 0:11:01.960 --> 0:11:04.679 Monday's episode. But so we did that interview, then we 0:11:04.720 --> 0:11:07.960 did some basic office admin kind of work. Then we 0:11:08.000 --> 0:11:09.880 went out to a shoot for most of the afternoon. 0:11:09.920 --> 0:11:12.000 So we do lots of content shoots and that's actually 0:11:12.080 --> 0:11:14.240 my favorite part of the day is because I do 0:11:14.360 --> 0:11:17.960 all of the videography work, so and SO does all 0:11:18.200 --> 0:11:21.040 the producing side of things, so she'll ask the client 0:11:21.080 --> 0:11:23.439 all the questions or whoever the talent is. So it's 0:11:23.600 --> 0:11:25.640 very much back to what we were doing when we're 0:11:25.679 --> 0:11:28.400 working as reporters, which I really love about that part 0:11:28.400 --> 0:11:30.800 of the job. And that's the thing Amy, I'm gonna 0:11:30.800 --> 0:11:33.360 pump your tires up here. You're a very talented videographer. 0:11:33.760 --> 0:11:36.559 And because I don't actually do any of the videography myself, 0:11:36.760 --> 0:11:39.200 the part that I really enjoy is organizing the shoots. 0:11:39.200 --> 0:11:41.600 So I organize a lot of the talent. For instance, 0:11:41.600 --> 0:11:43.640 we work from a major shopping center, and I kind 0:11:43.640 --> 0:11:45.320 of come up with some of the creative and fun 0:11:45.360 --> 0:11:48.600 ideas and source influences for those sort of things. But 0:11:48.679 --> 0:11:50.760 it is really funny because Amy and I are quite 0:11:50.760 --> 0:11:53.120 a perfect pairing because, as I said, Amy does have 0:11:53.160 --> 0:11:56.600 the videography side of things, but I'm more in charge 0:11:56.600 --> 0:11:59.040 of our public relations side of things in the business, 0:11:59.080 --> 0:12:02.000 so we work well together with that sort of dynamic. 0:12:02.120 --> 0:12:04.959 And We're also doing a lot more social media marketing, 0:12:04.960 --> 0:12:08.520 which I'm loving. And I do want to give everybody 0:12:08.559 --> 0:12:10.920 a hot tip of someone to watch on YouTube if 0:12:10.920 --> 0:12:14.520 you are looking at getting into social media marketing. His 0:12:14.640 --> 0:12:18.200 name's Jordan Platten. I've been so obsessed with his YouTube videos. 0:12:18.360 --> 0:12:21.160 I've been sending some to Soviet She still hasn't watched them. 0:12:20.960 --> 0:12:23.079 I'm almost concerned if she does, because she's going to 0:12:23.120 --> 0:12:25.280 get so excited like me, and it's going to be 0:12:25.360 --> 0:12:28.960 next level. But he shows you how to do different 0:12:29.080 --> 0:12:32.400 Facebook ads and he talks about how to sign on clients. 0:12:32.440 --> 0:12:34.960 So if you are starting a business, he's one that 0:12:35.000 --> 0:12:37.160 you can get really like. You can get really excited 0:12:37.200 --> 0:12:39.160 watching his content. He also does a course, but it 0:12:39.240 --> 0:12:41.960 sounds really expensive, and to be honest, he's giving out 0:12:41.960 --> 0:12:46.200 so much free information that's useful, so definitely check him out. Well, 0:12:46.280 --> 0:12:48.200 just going back to what we do day to day, 0:12:48.720 --> 0:12:50.520 This is a little tip for people who may be 0:12:50.640 --> 0:12:54.040 struggling to balance all of their different clients that they have, 0:12:54.080 --> 0:12:55.920 because it can get difficult when you have a lot 0:12:55.960 --> 0:12:58.600 on your plate. I have been doing time blocking, and 0:12:58.640 --> 0:13:02.160 that is because I got inspired by Courtney Magnum's recent podcast, 0:13:02.160 --> 0:13:04.000 which is called She Was the Fire, and she had 0:13:04.040 --> 0:13:06.959 an whole episode on how she time blocks and I 0:13:07.040 --> 0:13:09.160 god have a listened to it because it was really 0:13:09.160 --> 0:13:11.480 inspiring and it's something that I've been trying to implement 0:13:11.559 --> 0:13:14.360 this week and I found it really effective. Yeah, it 0:13:14.360 --> 0:13:16.760 was funny. We were working up in Sophie's office and 0:13:17.360 --> 0:13:19.440 she just kept setting all these timers and it was 0:13:19.520 --> 0:13:22.520 crazy how quickly the time does go. I remember you 0:13:22.559 --> 0:13:24.920 said an hour timer and I was doing some editing 0:13:25.040 --> 0:13:27.560 and it literally just flew by. So it's a great 0:13:27.600 --> 0:13:30.240 tip for anyone who needs to be held accountable. And 0:13:30.280 --> 0:13:32.560 that kind of lends ourselves to the next question which 0:13:32.600 --> 0:13:35.080 we get asked a lot, which is about business mentors 0:13:35.120 --> 0:13:37.760 and whether it's a good idea to have one. I 0:13:37.800 --> 0:13:40.560 definitely think it is important to have a business mentor. 0:13:40.760 --> 0:13:42.720 We have a business mentor who used to be our 0:13:42.720 --> 0:13:44.720 news director. I mean, I don't know if he knows 0:13:44.720 --> 0:13:46.719 that he's our business mentor, but we do ask him 0:13:46.720 --> 0:13:51.760 a lot of questions and he's so intelligent and experienced, 0:13:51.800 --> 0:13:54.600 and I always just love listening to his take on 0:13:54.679 --> 0:13:56.960 different things. And I think it's also important even just 0:13:57.000 --> 0:13:59.680 to talk to your mum and dad about these things 0:13:59.720 --> 0:14:02.600 because everyone's parents have been in the working world for 0:14:02.640 --> 0:14:06.400 so long, and even just using friends as soundboards for 0:14:06.480 --> 0:14:09.000 different ideas as well. I think even when we were 0:14:09.040 --> 0:14:11.280 going through a bit of a difficult time after we 0:14:11.360 --> 0:14:14.080 left seven, it was really great to speak to people 0:14:14.160 --> 0:14:16.640 like Tracy Spicer, who had gone through a similar thing 0:14:16.960 --> 0:14:19.680 and also runs her own business. So even just speaking 0:14:19.680 --> 0:14:22.880 to like minded women like that's really helpful. And it 0:14:22.960 --> 0:14:25.480 is always great to get advice from someone else who 0:14:26.040 --> 0:14:28.440 has had a bit more experience than you, because I 0:14:28.480 --> 0:14:30.920 feel like while a lot of young people like to 0:14:30.960 --> 0:14:33.680 think that they know everything, there's always something new you 0:14:33.720 --> 0:14:36.360 can learn. But also if you don't know anybody, there's 0:14:36.400 --> 0:14:38.760 so many cool people that are on YouTube that do 0:14:38.880 --> 0:14:42.240 lots of inspiring business talks. And I love listening to 0:14:42.280 --> 0:14:45.000 Gary Va. I know he's quite divisive. Some people love 0:14:45.080 --> 0:14:47.080 him and some people think he's an idiot. But I 0:14:47.200 --> 0:14:50.240 get really inspired when I hear him, and he's a 0:14:50.280 --> 0:14:52.800 great one to watch on YouTube and to download on 0:14:52.880 --> 0:14:55.600 the podcast. And I know this is a bit basic bitch, 0:14:55.600 --> 0:14:58.480 and people are quite divided on Roxy jusayan Ko, but 0:14:58.520 --> 0:15:01.360 for me, she's someone that I've really enjoy listening to 0:15:02.040 --> 0:15:05.080 her different content that she puts out and attended her 0:15:05.160 --> 0:15:07.640 master class. This was right before we started our business, 0:15:07.640 --> 0:15:09.560 and it really cemented to me that that was something 0:15:09.560 --> 0:15:11.400 that I wanted to do. Do you know what's funny, 0:15:11.440 --> 0:15:14.960 because I do, you know, people like Rocksing and people 0:15:15.000 --> 0:15:17.600 like Gary Vee, they talk about more of the sort 0:15:17.640 --> 0:15:20.280 of grind, which is really cool and I really respect that. 0:15:20.680 --> 0:15:23.640 But I also do like people who talk more about, 0:15:24.000 --> 0:15:26.880 you know, choosing a job for the lifestyle of it. 0:15:26.960 --> 0:15:28.800 And I know, with you and I, one of the 0:15:28.840 --> 0:15:31.560 reasons we started our business was to be able to 0:15:31.600 --> 0:15:34.160 provide time to things that we actually wanted to do. 0:15:34.640 --> 0:15:37.000 So I would love there to be more chatter about 0:15:37.040 --> 0:15:39.400 and Gary Vee actually does talk about that a lot, 0:15:39.560 --> 0:15:43.240 choosing something that you actually enjoy doing rather than just 0:15:43.280 --> 0:15:46.160 like grinding away day and night making money. And I 0:15:46.160 --> 0:15:49.080 think that's definitely our mantra for our business. I mean 0:15:49.120 --> 0:15:51.040 we like to go and have you know, at lunchtime, 0:15:51.320 --> 0:15:53.120 we'll go and have a walk at the beach and 0:15:53.160 --> 0:15:55.440 we'll be and sometimes you feel really guilty, but we're like, 0:15:55.560 --> 0:15:57.360 this is our lunch break, this is why we do 0:15:57.400 --> 0:15:59.800 what we do. There's so much guilt put on small 0:15:59.800 --> 0:16:02.320 bites business owners and women that they're not doing enough. 0:16:02.360 --> 0:16:04.480 You're always told you're not doing enough. So I think 0:16:04.480 --> 0:16:08.080 that you know, you've got to let go of that. Yeah, well, Sophie, 0:16:08.120 --> 0:16:10.360 one question you get asked a lot, I suppose because 0:16:10.360 --> 0:16:12.200 of the old PR firm you used to work out. 0:16:12.200 --> 0:16:14.920 It was very much events based and people would say, oh, 0:16:14.960 --> 0:16:18.240 it's so glamorous, and you know, how do you deal? 0:16:18.320 --> 0:16:20.160 And is it all smoke and mirrors? What is the 0:16:20.200 --> 0:16:26.280 actual reality of being in PR and running really fancy events? Well, well, 0:16:26.320 --> 0:16:27.960 not really fancy, but you know what I mean, the 0:16:28.040 --> 0:16:30.680 typical PR events, Well, it was exactly that. It was 0:16:30.720 --> 0:16:34.320 smoke and mirrors. I mean, I personally, like going from 0:16:34.480 --> 0:16:37.160 working as a reporter then going into this kind of 0:16:37.160 --> 0:16:39.560 more event stuff business was a huge shock for me 0:16:39.640 --> 0:16:42.280 because I personally hadn't been to that many events. And 0:16:42.760 --> 0:16:45.400 you know, all of us girls really hated the nights 0:16:45.440 --> 0:16:47.400 we had events on because we'd have to start work 0:16:47.440 --> 0:16:50.040 at the normal time, around eight thirty nine, and then 0:16:50.080 --> 0:16:52.480 you'd just be going till about eleven o'clock at night. 0:16:52.800 --> 0:16:55.480 And the worst thing about events was we'd always have 0:16:55.600 --> 0:16:59.720 these like lavish grazing boards or you know, beautiful entrees 0:16:59.760 --> 0:17:02.120 being served, and we wouldn't be allowed to have any 0:17:02.200 --> 0:17:04.239 of the food, we wouldn't be allowed to have our 0:17:04.320 --> 0:17:07.199 handbag on us. We just had to stand there and 0:17:07.240 --> 0:17:10.280 basically be there for if anyone had any questions or 0:17:10.320 --> 0:17:13.359 needed to be introduced to someone. And you know, just 0:17:13.400 --> 0:17:16.119 having to have an outfit every week as well. I 0:17:16.160 --> 0:17:18.720 know that might sound glamorous, but it really wasn't, especially 0:17:18.760 --> 0:17:21.560 when you're not being paid much money to do it. Gosh, 0:17:21.560 --> 0:17:24.040 I couldn't think of anything worse than doing that. I hate. 0:17:24.200 --> 0:17:26.640 I actually hate those events. I would rather be sitting 0:17:26.680 --> 0:17:29.200 at home in my trackies, just relaxing. Well, just changing 0:17:29.240 --> 0:17:32.200 the topic completely, I wanted to talk about PR fails 0:17:32.320 --> 0:17:35.800 because after working in PR, you do actually notice them 0:17:35.800 --> 0:17:38.800 all the time. Now, have you seen any lately that 0:17:38.840 --> 0:17:40.880 you've just sort of gone, oh my god, that's ridiculous. 0:17:40.920 --> 0:17:43.679 Well yeah, well, it's not so much one person doing it. 0:17:43.680 --> 0:17:45.080 It seems to be a bit of a trend at 0:17:45.119 --> 0:17:48.960 the moment for influencers who bring out their own new business. 0:17:49.400 --> 0:17:52.480 The prfil that I keep seeing is that they're obviously 0:17:52.480 --> 0:17:55.040 putting all of their time and effort into this business, 0:17:55.320 --> 0:17:58.320 but they're failing to document the process. Okay, so you're 0:17:58.720 --> 0:18:00.960 let's just get to the point, because I know everyone 0:18:01.040 --> 0:18:03.560 loves someone We're just honest. We're talking about people like 0:18:03.600 --> 0:18:06.920 Sammy Robinson, you know, who's brought out her fashion line 0:18:06.960 --> 0:18:09.760 one Mile, and people like Shany Grimman who's got her 0:18:09.840 --> 0:18:13.600 bath the line. Yeah, what is it called? Silk swim swim, 0:18:13.640 --> 0:18:17.000 that's it. And when they were bringing it out, it 0:18:17.119 --> 0:18:20.880 was like they just went quiet on YouTube and and 0:18:20.920 --> 0:18:24.639 on Instagram somewhat. And it's like, you cannot expect people 0:18:24.680 --> 0:18:27.960 to buy your clothing line or your swimwear when we 0:18:28.000 --> 0:18:30.159 don't see anything from me. I mean, the reason I 0:18:30.200 --> 0:18:33.480 want to buy people's stuff, like influencers things, is because 0:18:33.560 --> 0:18:35.919