WEBVTT - The Death Of Influencer Brands 0:00:03.000 --> 0:00:05.960 Hello, and welcome to Outspoken. It's your dose of the 0:00:06.000 --> 0:00:09.879 hottest influencer and pop culture news twice a week. I'm 0:00:09.880 --> 0:00:13.720 Amy Torber and coming up on today's show, Tammy Hembro 0:00:13.840 --> 0:00:17.720 sparks rumors of a sponsored wedding menu. Is Lily Brown 0:00:17.840 --> 0:00:22.360 one step closer to a proposal? Kicks marketing saga continues 0:00:22.560 --> 0:00:26.040 and our influencer brands out of vogue as five of 0:00:26.079 --> 0:00:29.360 the influencers pull the pin on their self led brands. 0:00:29.760 --> 0:00:33.159 But first, this is the only Olympic love story that 0:00:33.200 --> 0:00:35.879 matters to me, Sophie, and it's between a man and 0:00:35.960 --> 0:00:40.280 a muffin. Norwegian distance swimmer Henry Christensen has made headlines 0:00:40.320 --> 0:00:43.400 around the globe after going viral on TikTok for his 0:00:43.560 --> 0:00:46.440 love of the ultra chocolate muffins served up at the 0:00:46.440 --> 0:00:49.440 Olympic village. I was kind of shocked though, to see 0:00:49.800 --> 0:00:52.720 that the Olympians were fueling their body with these types 0:00:52.760 --> 0:00:54.600 of desserts. I thought that they would have had to 0:00:54.640 --> 0:00:58.040 stick to a very strict nutritious diet plan. In the Leader, 0:00:58.160 --> 0:01:00.600 we clearly haven't seen any of Michael Phelps what he 0:01:00.640 --> 0:01:03.840 eats in a day diaries, because I think especially if 0:01:03.840 --> 0:01:07.199 you're a swimmer, you have to consume so many calories 0:01:07.319 --> 0:01:10.080 in order to have the energy to actually compete. But 0:01:10.120 --> 0:01:13.480 I'd be thinking like pastas or grain or I wouldn't 0:01:13.520 --> 0:01:17.040 assume a large chocolate muffin. Well, everyone needs a treat, 0:01:17.080 --> 0:01:20.320 and these chocolate muffins are hot property at the Olympic 0:01:20.400 --> 0:01:23.680 village right now, especially after Henrik's videos have gone viral. 0:01:23.720 --> 0:01:27.040 They have clocked up millions and millions of views and 0:01:27.120 --> 0:01:30.800 he has been dubbed the muffin Man. I really hope 0:01:31.319 --> 0:01:34.640 that the French catering company who has provided these muffins 0:01:35.080 --> 0:01:37.600 is locking him in for some sort of sponsorship opportunity. 0:01:37.600 --> 0:01:39.640 I know he has genuinely come out and said how 0:01:39.720 --> 0:01:42.120 much he loves them, but it'd be a really cute collaboration. 0:01:42.360 --> 0:01:42.520 Yeah. 0:01:42.560 --> 0:01:45.360 Well, he's going to be hot property because before the 0:01:45.400 --> 0:01:48.200 Olympics began, there were a lot of articles talking about 0:01:48.240 --> 0:01:50.960 how the Olympians not only had to perform on the 0:01:51.000 --> 0:01:53.160 track or in the pool, but it was important for 0:01:53.200 --> 0:01:56.480 them to appeal to followers on TikTok. That was there 0:01:56.480 --> 0:01:59.760 one opportunity to get lots of followers, and since posting 0:01:59.800 --> 0:02:03.760 ten videos on these chocolate muffins, this athlete has been 0:02:03.800 --> 0:02:07.400 able to gain over two hundred and eighty seven thousand followers. 0:02:07.760 --> 0:02:09.640 He hasn't got gold, he hasn't got seal, we hasn't 0:02:09.639 --> 0:02:13.280 even got bronze. But this guy, everyone is going to 0:02:13.320 --> 0:02:15.640 want to do some kind of collaboration with him because 0:02:15.639 --> 0:02:17.760 he is now the authority on what is hot and 0:02:17.800 --> 0:02:19.400 what is not in the food world. Yeah, it's so 0:02:19.480 --> 0:02:22.200 fascinating when you think about it, because it was only 0:02:22.280 --> 0:02:25.280 really the Olympians who won gold who would go home 0:02:25.320 --> 0:02:27.200 with brand deals back in the day, or they be 0:02:27.280 --> 0:02:31.000 put on a serial box. But now athletes have the opportunity, 0:02:31.480 --> 0:02:34.120 with the use of TikTok and other social media platforms, 0:02:34.160 --> 0:02:39.040 to make their mark on the advertising world. Welcome to 0:02:39.080 --> 0:02:42.480 Kick Concierge. How may I help you? Last week, there 0:02:42.560 --> 0:02:46.040 was a massive response to our segment on Kick's contentious 0:02:46.080 --> 0:02:49.720 marketing campaign and just to quickly refresh your memories, Kick 0:02:49.840 --> 0:02:53.800 CEOs Steph gless Smith and Laura Henshaw spent days dropping 0:02:53.880 --> 0:02:58.520 Easter eggs to build anticipation for a big announcement. However, 0:02:58.760 --> 0:03:02.800 many followers were left confused and underwhelmed when they revealed 0:03:02.800 --> 0:03:06.200 they were offering a Kick Concierge service. Why did I 0:03:06.240 --> 0:03:08.360 just get in my head at Concierge know how they 0:03:08.360 --> 0:03:12.280 were saying in the commercial. Now, what that involved was 0:03:12.360 --> 0:03:15.799 a gimmicky hotline where customers could speak directly to Steph 0:03:15.840 --> 0:03:19.400 and Laura over the phone about selecting the right polaratees 0:03:19.480 --> 0:03:22.040 program for them. And I do want to point out 0:03:22.080 --> 0:03:24.919 the Polarates is already a feature offered on the app, 0:03:25.000 --> 0:03:27.280 It's not a new offering now as part of the 0:03:27.320 --> 0:03:29.920 Concierge service for those who didn't want to talk on 0:03:29.960 --> 0:03:33.560 the phone, because let's be real, millennials and gen Zettors 0:03:33.600 --> 0:03:37.360 will literally do anything to avoid speaking on the phone. Surely, though, 0:03:37.360 --> 0:03:39.960 if it's to Laura Henshaw and Steph Claire Smith, people 0:03:39.960 --> 0:03:42.320 are going to want to that. Well, I would feel 0:03:42.360 --> 0:03:45.320 awkward anyway. Well, they offered an online quiz for those 0:03:45.360 --> 0:03:48.000 who didn't feel comfortable making the phone call to discover 0:03:48.120 --> 0:03:51.640 which Polarates program worked best for them, and many followers 0:03:51.680 --> 0:03:54.720 said they felt let down as they were anticipating a 0:03:54.760 --> 0:03:58.280 bigger announcement due to the hype surrounding this campaign. I 0:03:58.320 --> 0:04:01.400 saw Amber from Influencer up Dates talking about this on 0:04:01.480 --> 0:04:04.000 her Live on Friday, and she said she actually tried 0:04:04.000 --> 0:04:07.120 to call the number, but it was engaged. So while 0:04:07.280 --> 0:04:10.440 a lot of people were disappointed by it, obviously, a 0:04:10.480 --> 0:04:12.920 lot of people also called the line to try and 0:04:12.960 --> 0:04:15.520 get to talk to Stephan Laura. Yeah, there were also 0:04:15.560 --> 0:04:18.360 a lot of followers convinced that this announcement was going 0:04:18.360 --> 0:04:21.280 to have something to do with periods because throughout the 0:04:21.360 --> 0:04:24.800 campaign there was a lot of Moron branding and also 0:04:25.000 --> 0:04:27.520 the word flow was used a lot. And I remember 0:04:27.560 --> 0:04:30.600 saying Amy that we felt like we'd almost seen this 0:04:30.680 --> 0:04:33.159 ad before. Yeah, I thought it was a Libra ad, 0:04:33.279 --> 0:04:36.240 but someone actually pointed out to us on TikTok it 0:04:36.400 --> 0:04:39.960 was the Bond's Bloody Comfy Hotel ad that it resembled. 0:04:40.279 --> 0:04:42.000 And as soon as I looked it up and saw 0:04:42.000 --> 0:04:45.440 this ad on YouTube, I was like, wow, this is 0:04:45.520 --> 0:04:49.000 so similar. Well, it followed a very similar format where 0:04:49.200 --> 0:04:53.160 a female concierge welcomed viewers to the Bond's Comfy Hotel 0:04:53.279 --> 0:04:56.080 and she was dressed in a dark pink suit and 0:04:56.160 --> 0:04:59.120 she very similar to Laura and Steph. She had a 0:04:59.120 --> 0:05:01.880 gold badge on. There was an old school telephone that 0:05:01.960 --> 0:05:06.720 was being used. Let's throw to the clip Welcome to 0:05:06.760 --> 0:05:09.640 the Bonds, Bloody comfy hotel where everyone's free to period 0:05:09.640 --> 0:05:10.400 however they want. 0:05:10.640 --> 0:05:11.920 We even offer womb service. 0:05:14.080 --> 0:05:16.760 Welcome to Kick Concierge. How may I help you? It's 0:05:16.800 --> 0:05:19.760 your first time? Oh you're looking for it to last 0:05:19.839 --> 0:05:25.440 five oh ten minutes? You'd go, queen, have a bloody 0:05:25.440 --> 0:05:34.320 comfy stay. We've got just the flow for you. We 0:05:34.360 --> 0:05:37.520 hope you have a wonderful workout. It was almost a 0:05:37.520 --> 0:05:41.240 bit awkward watching these videos side by side because they 0:05:41.320 --> 0:05:44.880 were so similar. Even the puns were kind of similar. 0:05:45.000 --> 0:05:48.720 It made me wonder whether Kick internally came up with 0:05:48.760 --> 0:05:52.320 the concept or whether they were pitched the concept by 0:05:52.520 --> 0:05:57.040 a large marketing company, because doctor, I'd be annoyed if 0:05:57.080 --> 0:05:59.719 I paid a lot of money for a creative concept 0:06:00.160 --> 0:06:03.240 to discover the Bonds ran a very similar ad last year, 0:06:03.279 --> 0:06:07.920 particularly when both girls do work with period undie brands, 0:06:07.920 --> 0:06:12.760 which are in complete competition with Bonds. Now. This led 0:06:12.800 --> 0:06:14.640 me to do a bit of digging, and what's quite 0:06:14.680 --> 0:06:18.640 interesting is that Laura Henshaw's husband Dalton, runs a marketing 0:06:18.680 --> 0:06:22.880 company called Bullfrog, and having a look at the company's Instagram, 0:06:23.240 --> 0:06:25.080 you can see that they have worked on a number 0:06:25.120 --> 0:06:28.560 of Kicks recent marketing campaigns. So it leads me to 0:06:28.640 --> 0:06:32.800 believe that maybe they were responsible for this recent campaign 0:06:32.960 --> 0:06:35.840 as well. Well. It might explain why Laura Henshaw was 0:06:36.000 --> 0:06:39.719 quite sensitive about the commentary because we uploaded a short 0:06:39.800 --> 0:06:42.920 segment on our TikTok account and it attracted over ninety 0:06:42.960 --> 0:06:46.520 two thousand views and eighty three comments. So some people 0:06:46.560 --> 0:06:49.400 said that they were underwhelmed by the campaign and they 0:06:49.400 --> 0:06:52.680 didn't understand the concept, while others said the campaign achieved 0:06:52.680 --> 0:06:54.640 what it set out to do, which was to get 0:06:54.680 --> 0:06:57.520 people talking about it. One user wrote under our video, 0:06:57.720 --> 0:07:00.560 they make women in business look so dark? Or are 0:07:00.600 --> 0:07:05.120 they personal trainers? What expertise do they have? So Laura 0:07:05.200 --> 0:07:08.240 Henshaw saw this comment and she ended up turning this 0:07:08.320 --> 0:07:11.560 comment into a TikTok response video which she also shared 0:07:11.600 --> 0:07:14.640 on her Instagram, and she made it a very gender 0:07:14.720 --> 0:07:17.280 based issue and she asked the woman if she would 0:07:17.360 --> 0:07:20.960 judge and ask a male CEO for their qualifications. And 0:07:21.000 --> 0:07:24.760 what's particularly interesting is that her husband Dalton wrote in 0:07:24.800 --> 0:07:28.880 the comments section, small minds discuss other people and gossip, 0:07:29.200 --> 0:07:32.960 good minds discuss events, great minds discuss ideas. We all 0:07:33.000 --> 0:07:36.120 get to choose what we discuss and whilst this could 0:07:36.160 --> 0:07:40.240 be a message supporting his wife. I also saw it 0:07:40.280 --> 0:07:44.520 as him being somewhat defensive over his team being responsible 0:07:45.080 --> 0:07:47.960 potentially for this campaign. I was really frustrated to see 0:07:48.000 --> 0:07:52.000 this commentary online because it suddenly became this gendered issue 0:07:52.400 --> 0:07:55.000 when it really wasn't supposed to be, and it upset 0:07:55.040 --> 0:07:57.880 me because we have always been really supportive of KICK. 0:07:58.000 --> 0:08:00.800 I think that Laura and Steph are amazing business women, 0:08:01.360 --> 0:08:04.280 but this is their campaign that has been talked about 0:08:04.280 --> 0:08:07.640 widely online, and I don't think as female podcasters that 0:08:07.680 --> 0:08:09.680 we should have to pretend and say that it hit 0:08:09.760 --> 0:08:12.480 all of these different marks when we thought it was 0:08:12.520 --> 0:08:14.880 a letdown. I also think it would have been very 0:08:14.920 --> 0:08:18.200 patronizing and non genuine if we just hyped up this 0:08:18.320 --> 0:08:21.440 campaign purely because it's run by two women. I have 0:08:21.520 --> 0:08:23.920 to also point out that this is a multimillion dollar 0:08:23.960 --> 0:08:26.440 business that is not just run by Stefan Laura. There's 0:08:26.480 --> 0:08:29.000 a huge marketing team behind it. Well, they would have 0:08:29.080 --> 0:08:33.280 paid probably like fifty thousand dollars or so for a 0:08:33.360 --> 0:08:36.480 campaign like that, probably more. It's going to be disappointing 0:08:36.520 --> 0:08:40.240 when people aren't wowed by it, but it gives them 0:08:40.280 --> 0:08:42.440 the opportunity to go away and next time, I'm sure 0:08:42.480 --> 0:08:45.960 they're going to come out with an amazing campaign wedding 0:08:46.040 --> 0:08:51.200 menu tasting. Just three months out from their much anticipated wedding, 0:08:51.360 --> 0:08:55.360 Tammy Hembro and her fiance Matt Sakowski have given followers 0:08:55.360 --> 0:08:58.240 an insight into what will be on the menu. The 0:08:58.280 --> 0:09:01.360 announcement of their caterer has many to question if this 0:09:01.480 --> 0:09:04.840 portion of the wedding is being sponsored. Yeah now. Tammy 0:09:04.960 --> 0:09:08.000 made the announcement on her TikTok last week, sharing a 0:09:08.120 --> 0:09:11.760 video of the wedding tasting process, and in the caption 0:09:11.960 --> 0:09:14.680 she announced that her wedding is being catered by Little 0:09:14.679 --> 0:09:18.320 Truffle and Ridgeway Catering, which is a business located at 0:09:18.320 --> 0:09:21.840 Mermaid Beach on the Gold Coast Now. The wedding tasting 0:09:22.040 --> 0:09:25.360 was held at the company's fine dining restaurant, which appeared 0:09:25.360 --> 0:09:28.800 to have been open privately just for them, and Tammy 0:09:28.800 --> 0:09:32.040 looked beautiful. She was wearing a white Natalie Rolt dress, 0:09:32.080 --> 0:09:35.000 whilst Matt wore black trousers and a white shirt, and 0:09:35.040 --> 0:09:38.320 the restaurant was empty apart from a fourteen seat table 0:09:38.360 --> 0:09:41.000 that had been set up for the couple's family. I 0:09:41.040 --> 0:09:43.480 love it because normally when you do a wedding tasting, 0:09:43.520 --> 0:09:46.480 you're only allowed to bring two or four people. Yeah, 0:09:46.520 --> 0:09:49.000 it's very contentious. You have to be very selective. You 0:09:49.120 --> 0:09:51.520 generally have to invite your parents. But it was nice 0:09:51.559 --> 0:09:54.559 to see that Tammy had her sisters Amy and Emily 0:09:54.679 --> 0:09:57.200 joining them. Also think it's funny because most of the 0:09:57.240 --> 0:09:59.400 time you have to sit with a bunch of other 0:09:59.440 --> 0:10:02.160 brides grooms who are having their wedding around the same 0:10:02.200 --> 0:10:05.240 time as you. This looked very luxurious to have the 0:10:05.280 --> 0:10:08.120 whole restaurant to yourself. Well, when I saw this video, 0:10:08.440 --> 0:10:12.920 I thought, surely this must be some kind of sponsorship arrangement, 0:10:13.120 --> 0:10:15.959 because not only did she share this TikTok, but her 0:10:16.000 --> 0:10:19.720 fiance Matt, also shared a ton of Instagram stories and 0:10:19.800 --> 0:10:22.280 he tagged the caterer. Yeah. My guess is that they've 0:10:22.320 --> 0:10:25.160 set up a contra deal where they're exchanging the food 0:10:25.200 --> 0:10:28.800 and wine for exposure. Either that or maybe the caterer 0:10:28.880 --> 0:10:32.360 is providing a large discount in return for exposure as well. 0:10:32.960 --> 0:10:35.280 It's a tough one because when you're a bride, I 0:10:35.320 --> 0:10:38.679 think it's nice to tag small businesses that you work 0:10:38.720 --> 0:10:41.840 with and give them a little shout out along the way. However, 0:10:41.960 --> 0:10:44.320 in this case, when you're Tammy Hembro and you have 0:10:44.400 --> 0:10:48.560 seventeen point four million followers on Instagram, you're probably not 0:10:48.720 --> 0:10:50.680 just giving them a shout out to be nice. This 0:10:50.800 --> 0:10:53.440 probably is a contra deal. Yeah, well, it's always going 0:10:53.480 --> 0:10:55.240 to be a bit sas, isn't it, because you can 0:10:55.240 --> 0:10:58.960 share about an experience without actually tagging the business. Also, 0:10:59.120 --> 0:11:01.720 she as you said, she named the caterer. She also 0:11:01.760 --> 0:11:05.040 included plenty of shots of the signage, vision of her 0:11:05.160 --> 0:11:07.400 speaking one on one with the head chef, as well 0:11:07.400 --> 0:11:08.959 as a lot of shots of the food. Well, I'm 0:11:08.960 --> 0:11:12.280 assuming there was no hashtag sponsored or gifted or no, 0:11:12.800 --> 0:11:15.679 there wasn't. I have to say though a side note, 0:11:15.720 --> 0:11:18.960 this food looked incredible. They did have the usual things 0:11:18.960 --> 0:11:22.040 for counterpis like oysters and aaronchini balls, but they just 0:11:22.080 --> 0:11:26.200 looked so fancy. They also had delicious looking past amy, 0:11:26.240 --> 0:11:28.240 which I was like, you would love that you had 0:11:28.240 --> 0:11:31.080 pastor at your wedding. And it's no surprise because the 0:11:31.160 --> 0:11:34.480 chef in question has worked at a Michelin Star restaurant. 0:11:34.679 --> 0:11:38.200 Of course, I mean, food's so important at a wedding. 0:11:38.360 --> 0:11:42.080 It's also very expensive, so imagine getting it gifted. I 0:11:42.080 --> 0:11:45.080 always find wedding tastings funny because it's really the only 0:11:45.160 --> 0:11:47.040 chance you actually get to try the food. Because I 0:11:47.040 --> 0:11:49.440 don't know about you, Amy, did you even eat any 0:11:49.480 --> 0:11:51.920 of your dinner at your wedding? I ate a little bit, 0:11:51.960 --> 0:11:54.000 but as soon as I got back after the wedding, 0:11:54.000 --> 0:11:57.280 I was starving because you just you leave so much 0:11:57.360 --> 0:11:59.080 of it on your plate and it gets whisked away 0:11:59.120 --> 0:12:02.160 pretty quickly. The shit thing about having your wedding near 0:12:02.200 --> 0:12:04.520 a winery is generally there's not a McDonald's that you 0:12:04.520 --> 0:12:08.280 can stop off for takeaway, Like, there's just nothing around there. No, 0:12:08.320 --> 0:12:10.160 that's why you have to stock up and have stuff 0:12:10.200 --> 0:12:12.560 back at your accommodation. I remember we were smashing some 0:12:12.720 --> 0:12:15.440 cheeseboards after both of ours. That was the best part. 0:12:15.760 --> 0:12:17.840 I just can't believe, though, that this wedding is only 0:12:18.000 --> 0:12:21.200 three months away. Now. It's even more wild when you 0:12:21.320 --> 0:12:24.480 consider that we only found out about Tammy and Matt 0:12:24.520 --> 0:12:26.880 as a couple in September last year, so things have 0:12:27.000 --> 0:12:30.720 moved super quickly. Well, Tammy's followers are getting excited. One 0:12:30.840 --> 0:12:34.040 commented this is my royal wedding, to which Tammy did 0:12:34.040 --> 0:12:36.720 a crying face back, whilst others took it as an 0:12:36.720 --> 0:12:40.080 opportunity to take a dig. One commenter said it's like 0:12:40.160 --> 0:12:44.080 your twentieth wedding, and Tammy hit back, writing never been married. 0:12:44.160 --> 0:12:46.440 Actually I love that she takes a swipe in the 0:12:46.480 --> 0:12:49.480 comment section. Now it be pissed off. Yeah, you like, 0:12:49.480 --> 0:12:53.520 I haven't even got this far before further she's got now. 0:12:53.559 --> 0:12:56.880 A day after Tammy posted about the tasting, she shared 0:12:56.880 --> 0:12:59.520 that she was in hospital for a plant surgery and 0:13:00.240 --> 0:13:02.760 a lot of her followers so she shared a photo 0:13:02.800 --> 0:13:06.080 of her hospital bracelet and wrote, just had surgery. We'll 0:13:06.080 --> 0:13:08.480 be posting a YouTube video about it when I'm a 0:13:08.480 --> 0:13:11.760 bit more recovered now. Matt, being the doting fiance, came 0:13:11.760 --> 0:13:14.240 to pick her up from the hospital and he marked 0:13:14.240 --> 0:13:16.760 the occasion with a hospital selfie in the lift, and 0:13:16.760 --> 0:13:19.880 this led to more intrigue and interest about what Tammy 0:13:19.920 --> 0:13:24.240 had had done. Influences love taking photos at hospitals, Oh, 0:13:24.280 --> 0:13:27.040 because it must just pick their engagement up so much. 0:13:27.080 --> 0:13:29.600 It's kind of like those Facebook friends that will just 0:13:29.679 --> 0:13:32.440 check in at the hospital. Yeah, they won't actually say 0:13:32.480 --> 0:13:34.360 why they're there, and everyone be like, oh, Hannah, you're 0:13:34.360 --> 0:13:36.560 a Rita. You're all right, I'm the DM you. Well, 0:13:36.600 --> 0:13:38.839 it was a bit weird because instead of going home, 0:13:38.920 --> 0:13:41.160 they spent the night at a hotel and matt had 0:13:41.240 --> 0:13:43.840 left a couple of surprises to cheer Tammy up, so 0:13:44.280 --> 0:13:47.200 on her bedside table he left a bouquet of roses 0:13:47.280 --> 0:13:50.480 and some lollies and oreos and a handwritten note that 0:13:50.520 --> 0:13:53.360 said I love you always and forever, Matthew. It just 0:13:53.440 --> 0:13:56.000 cracked me up because the note was so sweet, but 0:13:56.040 --> 0:13:58.000 it looked like it had been done in pencil, and 0:13:58.200 --> 0:14:00.880 it was very childlike the writing. I think it's pretty 0:14:00.920 --> 0:14:03.280 cute that he did that. I know everyone's been talking 0:14:03.320 --> 0:14:06.720 about how Tammy Hembro is worth millions and millions of dollars, 0:14:07.080 --> 0:14:09.240 but if you look at it, he's got her some chocolates, 0:14:09.280 --> 0:14:12.080 He's got her some lollies. He's he's picking up the 0:14:12.120 --> 0:14:15.080 supermarket flowers like I've seen those flowers so like it's 0:14:15.080 --> 0:14:17.760 not like a bouquet from a flora, which is quite relatable. 0:14:17.840 --> 0:14:20.320 I read some article recently and it was talking about 0:14:20.360 --> 0:14:23.840 how Travis Kelsey had bought Taylor Swift. I think it 0:14:23.880 --> 0:14:26.920 was fifty eight thousand dollars worth of clothes after he 0:14:27.000 --> 0:14:29.360 left the eras tour. Yeah, he'd picked out all these 0:14:29.400 --> 0:14:32.760 options and it just sounded very unrelatable. But I would 0:14:32.800 --> 0:14:35.080 hate a man picking out my clothes for me. I 0:14:35.120 --> 0:14:38.320 know he's a bit of a fashionist, but that's I'd 0:14:38.400 --> 0:14:40.680 rather just here, here's a fifty eight thousand dollars gift 0:14:40.680 --> 0:14:43.400 out for clothes. Yeah, if you're dropping fifty eight thousand, 0:14:43.440 --> 0:14:46.840 you hope that you would actually like the clothes. Yeah. Well. 0:14:46.880 --> 0:14:51.040 On Saturday, Tammy finally revealed the reason for the surgery, 0:14:51.480 --> 0:14:53.840 and she explained on her tiktop that she had her 0:14:53.880 --> 0:14:57.560 breast implants removed and had new implants put in. So 0:14:57.640 --> 0:15:00.160 she said that her implants were now eight years o 0:15:00.400 --> 0:15:03.160 and she'd become quite unhappy with the way they looked. 0:15:03.400 --> 0:15:05.760 It's quite funny how she described it, because she said 0:15:05.800 --> 0:15:08.880 they looked more like cousins than twins because due to 0:15:09.040 --> 0:15:11.600 training her chest a lot, they started to move further 0:15:11.680 --> 0:15:15.720 and further apart, and her plastic surgeon advised her that 0:15:15.800 --> 0:15:18.800 she either needed a breast lift, but if she wanted 0:15:18.800 --> 0:15:21.640 to avoid that, she could just get bigger breast in plants. 0:15:22.000 --> 0:15:24.360 So she opted for the bigger breast in plants. You 0:15:24.400 --> 0:15:26.480 need to get them replaced every ten years, isn't it. 0:15:26.560 --> 0:15:30.160 So it's probably the smarter solution. Yeah. Well, she ended 0:15:30.240 --> 0:15:32.400 up showing what they looked like in a sports bra, 0:15:33.000 --> 0:15:37.000 and they do look considerably bigger than the previous implants. 0:15:37.040 --> 0:15:39.960 That being said, we saw them a few days after 0:15:40.080 --> 0:15:42.720 surgery when she was very swollen, so it's not really 0:15:42.720 --> 0:15:45.080 indicative of what they're going to look like long term. 0:15:45.280 --> 0:15:47.720 It's a big thing to get that kind of surgery 0:15:47.760 --> 0:15:50.960 three months out from your wedding. It right when Chris Jenna, 0:15:51.040 --> 0:15:53.360 just when I got a facelift before was it Kim's wedding. 0:15:53.480 --> 0:15:56.200 She decided she wanted to look her best. I can 0:15:56.240 --> 0:15:58.520 see why she's chosen to get them done before her wedding, 0:15:58.520 --> 0:16:01.120 because everyone pumps up wedding for the photos that you'll 0:16:01.120 --> 0:16:03.160 always remember, you'll always look back on. You want to 0:16:03.160 --> 0:16:05.280 look your best. You going to look the best you've 0:16:05.320 --> 0:16:08.800 ever looked, isn't that right? Yeah? Cazus who up there, guys, 0:16:08.800 --> 0:16:10.800 And I'm going to show you the kitchen. I'm so 0:16:10.960 --> 0:16:15.400 obsessed with him. Bali based influencer Talia Scanes has announced 0:16:15.440 --> 0:16:18.600 she's shutting down her fashion line Scans the label after 0:16:18.720 --> 0:16:21.840 just three years in business. Her decision comes off the 0:16:21.880 --> 0:16:25.040 back of four other ossie influencers pulling the pin on 0:16:25.080 --> 0:16:28.640 their self led brands, leading us to question if influencer 0:16:28.720 --> 0:16:31.440 brands are out of vogue. So I would you buy 0:16:31.520 --> 0:16:34.920 from an influencer brand? Look, it would really depend on 0:16:35.200 --> 0:16:38.880 who the influencer is and what the product is, because 0:16:39.320 --> 0:16:42.240 in the past I have been guilty of purchasing from 0:16:42.360 --> 0:16:46.480 influencer led brands, but nowadays I'd be somewhat embarrassed to 0:16:46.520 --> 0:16:50.360 be seen, particularly in an influencer brand's clothes, like to 0:16:50.400 --> 0:16:52.600 have a big ZEP across my back or so, I think, 0:16:52.760 --> 0:16:56.120 especially if the influencer brand has the influencers name it it, 0:16:56.240 --> 0:16:58.360 people are less likely to want to look like a 0:16:58.360 --> 0:17:00.880 fangirl or rep that brand. You don't really want to 0:17:00.920 --> 0:17:03.960 be a walking billboard for an influencer. I think you 0:17:04.000 --> 0:17:07.680 can also really tell the difference between influencers who are 0:17:07.720 --> 0:17:10.280 just flogging off drop shipped items or they've just slapped 0:17:10.320 --> 0:17:13.400 their name on a tracksuit, to those who have legitimately 0:17:13.560 --> 0:17:17.200 invested time and money into building a business and surrounding 0:17:17.240 --> 0:17:20.399 themselves with industry experts. And when it comes to the 0:17:20.400 --> 0:17:24.320 smaller scale influencers, it's often a one person show, and 0:17:24.359 --> 0:17:26.760 I think the quality of the product can be really 0:17:26.840 --> 0:17:29.240 average and you're just paying for someone's name to be 0:17:29.240 --> 0:17:31.639 attached to it. Well, there's so many brands that have 0:17:31.680 --> 0:17:35.000 popped out recently that are just hoodies or trackies and yeah, 0:17:35.000 --> 0:17:36.919 and people are over it. They don't want to buy that. 0:17:36.960 --> 0:17:39.640 You'd rather buy a good quality item that you actually 0:17:39.680 --> 0:17:43.280 know is being produced in perhaps an ethical factory, or 0:17:43.280 --> 0:17:46.800 it's good quality items, it's not just some ship piece 0:17:46.840 --> 0:17:48.760 of shit. Yeah, you want to actually know that you're 0:17:48.760 --> 0:17:52.399 investing in an item that has been designed properly, that 0:17:52.440 --> 0:17:55.400 it's in an ethical factory. Well. Yeah, And you've only 0:17:55.400 --> 0:17:58.679 got to look at the success of influencers like Sammy Robinson, 0:17:58.880 --> 0:18:03.720 Georgie Stevenson and Britney Saunders to see how influencers should 0:18:03.720 --> 0:18:06.880 set up a business because they have worked so much 0:18:06.920 --> 0:18:11.320 on the branding. These are hugely successful standalone business And 0:18:11.359 --> 0:18:13.840 the thing is they are really unicorns in this space. 0:18:13.920 --> 0:18:17.439 They are the top percenters who have been super successful 0:18:17.480 --> 0:18:20.600 with their brands. I mean, you look at Britney Saunders, 0:18:20.600 --> 0:18:24.560 whose store Fate is opening at sixth Store. There's Sammy Robinson, 0:18:24.880 --> 0:18:27.720 She's got one Mile, who's about to open its first store. 0:18:27.760 --> 0:18:30.760 Then we've got Georgie Stevenson, who has grown her supplements 0:18:30.800 --> 0:18:35.200 brand Naked Harvest into a twenty million dollar empire. However, 0:18:35.320 --> 0:18:39.960 in Australia, these influencers are anomalies. The tide really seems 0:18:40.000 --> 0:18:42.800 to be turning on influencer brands because this year we've 0:18:42.840 --> 0:18:46.480 seen Abby Chatfield, m Davies as She Binds, and Sophie 0:18:46.520 --> 0:18:49.600 Keasha all shut down their brands, and then this week 0:18:49.680 --> 0:18:53.520 we've seen Tarlia Skeines. I was surprised that it took 0:18:53.560 --> 0:18:55.400 this long for her to shut the brand down though, 0:18:55.440 --> 0:18:58.560 because yeah, I know that she had third Fix with 0:18:58.760 --> 0:19:02.119 her ex boyfriend Mitch, and you could tell that he 0:19:02.280 --> 0:19:04.879 was really the one that was passionate about it and 0:19:04.920 --> 0:19:07.320 that maybe Talia had just launched this business as a 0:19:07.359 --> 0:19:11.080 sort of I don't know, it was more of Mitch's idea. Yeah. Well, 0:19:11.119 --> 0:19:15.600 I watched the full seven minute video where she explained 0:19:15.600 --> 0:19:17.720 the reason for the closure and it was a real 0:19:17.760 --> 0:19:20.359 struggle to get through because it took her three minutes 0:19:20.400 --> 0:19:24.120 to reveal what the announcement actually was about. But breaking 0:19:24.160 --> 0:19:27.240 it down, the reason Talia has decided to shut down 0:19:27.240 --> 0:19:29.640 the label is because she says she has too much 0:19:29.640 --> 0:19:32.359 on her plate. Here's what she said, at this stage 0:19:32.359 --> 0:19:34.080 of my life, I want to be more said old. 0:19:34.119 --> 0:19:37.080 I want to be more relaxed and calm, and not 0:19:37.200 --> 0:19:38.879 yet but in a few years time and Jack and 0:19:38.920 --> 0:19:42.280 I will hopefully be welcoming some little babies into the world, 0:19:42.400 --> 0:19:44.040 and I don't want to feel like that when I 0:19:44.040 --> 0:19:47.840 had babies. Now. She's currently living in Bali with her 0:19:47.880 --> 0:19:51.480 boyfriend Jake Sijano, who's a big property developer over there, 0:19:52.000 --> 0:19:55.200 and they are building the biggest fuck off feller called 0:19:55.280 --> 0:19:59.160 Casasu and she's also planning on returning to Australia soon 0:19:59.200 --> 0:20:02.200 to start renovation a house that they've bought in Queensland. 0:20:02.560 --> 0:20:04.520 And she said that there's a bunch of other projects 0:20:04.560 --> 0:20:07.359 that she wants to work on that she's more passionate about, 0:20:07.440 --> 0:20:11.560 and they're involving interior design. So I predict that she 0:20:11.600 --> 0:20:14.840 would rather spend her time creating maybe YouTube content about 0:20:14.880 --> 0:20:19.119 the renovation, because there's so many successful renovation vlogs and 0:20:19.200 --> 0:20:22.480 YouTube series and I think that there's a real niche 0:20:22.520 --> 0:20:25.080 market for that. She would be fantastic because she actually 0:20:25.119 --> 0:20:28.520 has the budget to produce one of those. Wow homes. 0:20:28.720 --> 0:20:30.800 They just need to get a good videographer to film it, 0:20:30.800 --> 0:20:33.960 I think. But I think the reality more so is 0:20:33.960 --> 0:20:36.960 is anyone actually buying from Skins the label. I haven't 0:20:37.000 --> 0:20:40.520 seen any push on social media. I don't even really 0:20:40.600 --> 0:20:42.720 know what they sell is at bathes, they sell a 0:20:42.760 --> 0:20:47.320 bunch of bathers, tracksuits, skirts for around the pool. They're 0:20:47.320 --> 0:20:50.840 shutting it down because they probably have no money coming in. 0:20:51.200 --> 0:20:53.840 Maybe they have like one sale every six months and 0:20:53.840 --> 0:20:55.399 then they're like, oh fuck, we've got to go and 0:20:55.440 --> 0:20:57.760 post this out. Well, she actually has a team back 0:20:57.760 --> 0:21:00.760