1 00:00:00,400 --> 00:00:03,320 Speaker 1: Jersey and Amanda jam Nation. 2 00:00:03,560 --> 00:00:06,840 Speaker 2: I'll tell you what, who said PhDs were boring this? 3 00:00:07,200 --> 00:00:09,760 Speaker 2: Our next guest is a doctor who has a PhD 4 00:00:09,800 --> 00:00:14,040 Speaker 2: in sociology and specializes in fandom and celebrity culture. Her 5 00:00:14,080 --> 00:00:16,080 Speaker 2: name is doctor Georgia Carroll. She's one of the only 6 00:00:16,120 --> 00:00:19,479 Speaker 2: researchers in Australia with his specialty, and she's even done 7 00:00:19,520 --> 00:00:22,600 Speaker 2: a case study on Taylor Swift. Who to get on 8 00:00:22,680 --> 00:00:26,280 Speaker 2: to discuss the Taylor mania other than this fabulous woman, Georgia. 9 00:00:26,320 --> 00:00:29,120 Speaker 3: Hello, Hi, thanks so much for chatting to me. 10 00:00:29,280 --> 00:00:31,880 Speaker 1: Well, it's great to have you on. It's extraordinary with 11 00:00:31,960 --> 00:00:36,240 Speaker 1: Taylor Swift. I look at her rise to super superstart. 12 00:00:36,240 --> 00:00:38,159 Speaker 1: I mean in twenty eighteen she was sort of like 13 00:00:38,200 --> 00:00:40,760 Speaker 1: a you know, it's just Taylor Swift. But now, yes, 14 00:00:41,320 --> 00:00:42,320 Speaker 1: how does that happen? 15 00:00:43,520 --> 00:00:45,839 Speaker 3: I think really in a lot of ways, and as 16 00:00:45,920 --> 00:00:47,840 Speaker 3: that as is kind of a state. But the pandemic 17 00:00:47,960 --> 00:00:52,360 Speaker 3: worked in her favor. She went some releasing Lava in 18 00:00:52,440 --> 00:00:55,800 Speaker 3: twenty nineteen, and then in the space of the next 19 00:00:55,800 --> 00:00:59,720 Speaker 3: couple of years released two other studio albums, with another 20 00:00:59,760 --> 00:01:03,320 Speaker 3: come in April, and four re releases of her back catalog. 21 00:01:03,720 --> 00:01:06,440 Speaker 3: So in a span of kind of four or five years, 22 00:01:06,520 --> 00:01:11,080 Speaker 3: She's released seven albums and has kind of put herself 23 00:01:11,160 --> 00:01:14,880 Speaker 3: at the forefront of everyone's mind constantly with this constant 24 00:01:14,880 --> 00:01:17,560 Speaker 3: stream of really really good music, and the fans has 25 00:01:17,560 --> 00:01:18,280 Speaker 3: just eating it up. 26 00:01:18,520 --> 00:01:20,640 Speaker 2: I was reading somewhere that two percent of the population 27 00:01:20,920 --> 00:01:23,840 Speaker 2: have seen or will see Taylor Swift perform. That is 28 00:01:23,959 --> 00:01:27,680 Speaker 2: absolutely extraordinary, isn't it. And she's a solo performer, she's 29 00:01:27,720 --> 00:01:32,440 Speaker 2: this strong, single woman. What has your study shown about 30 00:01:32,480 --> 00:01:35,119 Speaker 2: what this kind of fandom insights in people? 31 00:01:36,360 --> 00:01:39,520 Speaker 4: Yeah, so a lot of it is her relatability and 32 00:01:39,640 --> 00:01:42,759 Speaker 4: the fact that she's been performance for seventeen years now. 33 00:01:42,800 --> 00:01:44,280 Speaker 4: So a lot of fans who are now in. 34 00:01:44,240 --> 00:01:47,120 Speaker 3: Their thirties have felt like they've grown up with her 35 00:01:47,400 --> 00:01:49,680 Speaker 3: and they've connected to her music from when they were 36 00:01:49,680 --> 00:01:52,440 Speaker 3: a teenager through her now when they're you know, professional 37 00:01:52,520 --> 00:01:56,040 Speaker 3: women with their own families. And then you've got you know, 38 00:01:56,160 --> 00:01:58,600 Speaker 3: the little kids who are discovering her for the first time, 39 00:01:58,920 --> 00:02:00,760 Speaker 3: and the people who are tuned in because of all 40 00:02:00,880 --> 00:02:03,800 Speaker 3: the hype and realizing that she's just an amazing performer. 41 00:02:04,000 --> 00:02:06,320 Speaker 3: Like I went to her song on Friday night, three and. 42 00:02:06,240 --> 00:02:08,320 Speaker 4: A half hours just her. 43 00:02:08,280 --> 00:02:10,920 Speaker 3: On day dancing her heart out, like that's a feed 44 00:02:10,960 --> 00:02:12,040 Speaker 3: of insurance as well. 45 00:02:12,360 --> 00:02:15,160 Speaker 2: Is there a downside to this fandom, to this kind 46 00:02:15,200 --> 00:02:17,840 Speaker 2: of obsession that people seem to have for Taylor. 47 00:02:19,120 --> 00:02:22,320 Speaker 3: Look, there is always a group of people on the 48 00:02:22,440 --> 00:02:25,960 Speaker 3: extremes who take things too far and maybe invade people's 49 00:02:26,000 --> 00:02:29,000 Speaker 3: privacy and like you know, attack people on social media. 50 00:02:29,160 --> 00:02:31,440 Speaker 3: And when we think about the fact that she's so 51 00:02:31,880 --> 00:02:35,880 Speaker 3: popular everywhere around the world, that number is so miniscule, 52 00:02:36,000 --> 00:02:39,000 Speaker 3: and for most people it's just like a sense of joy, 53 00:02:39,000 --> 00:02:41,640 Speaker 3: a sense of community and I want to inter bond 54 00:02:41,720 --> 00:02:43,680 Speaker 3: with family and friends and just have fun. 55 00:02:44,160 --> 00:02:44,320 Speaker 4: You know. 56 00:02:44,440 --> 00:02:45,680 Speaker 3: The environment we've seen at these. 57 00:02:45,639 --> 00:02:49,640 Speaker 1: Concepts and there's a courmudgeons into Taylor. But that's just 58 00:02:49,720 --> 00:02:52,000 Speaker 1: like mean spiritness, really, isn't it. 59 00:02:52,280 --> 00:02:54,360 Speaker 2: I don't wonder how many there really are. Social media 60 00:02:54,360 --> 00:02:55,600 Speaker 2: probably amplifies all that. 61 00:02:56,960 --> 00:02:59,359 Speaker 3: Yeah, I think, you know a lot of it comes 62 00:02:59,480 --> 00:03:02,640 Speaker 3: from people who haven't seen her evolve past this idea. 63 00:03:02,639 --> 00:03:05,079 Speaker 3: They're having their head of her as a teenager who 64 00:03:05,120 --> 00:03:08,480 Speaker 3: things about breakups, and they kind of haven't tuned in 65 00:03:08,600 --> 00:03:11,040 Speaker 3: to see her career revolve. And it's easy to kind 66 00:03:11,040 --> 00:03:14,600 Speaker 3: of punch down on the female singer experiencing these crazy 67 00:03:14,680 --> 00:03:17,000 Speaker 3: levels of success, but I think most people are fans 68 00:03:17,080 --> 00:03:17,640 Speaker 3: these days. 69 00:03:17,840 --> 00:03:21,240 Speaker 2: What's the most surprising thing you learned on your sociological 70 00:03:21,320 --> 00:03:21,919 Speaker 2: deep dive? 71 00:03:24,480 --> 00:03:28,639 Speaker 4: I critique Taylor a little bit in that her marketing 72 00:03:28,720 --> 00:03:33,200 Speaker 4: is very savvy and she kind of ruins her fands 73 00:03:33,520 --> 00:03:36,840 Speaker 4: risciere being noticed by her to get them to spend 74 00:03:36,960 --> 00:03:41,200 Speaker 4: a lot of money. So those released eight versions of 75 00:03:41,480 --> 00:03:46,119 Speaker 4: her album Folklore and four versions of her album Midnight, 76 00:03:46,280 --> 00:03:50,400 Speaker 4: and really encourages her fans to buy all inter to song. 77 00:03:50,480 --> 00:03:53,680 Speaker 4: They're a good fan through purchasing women a billionaire that 78 00:03:53,720 --> 00:03:55,440 Speaker 4: can kind of be seen as a bit dodgy, but 79 00:03:55,560 --> 00:03:58,600 Speaker 4: her fans loved her and they want to connect with 80 00:03:58,680 --> 00:03:59,080 Speaker 4: her and. 81 00:03:59,080 --> 00:04:01,920 Speaker 3: Be noticed by her, so they're willing to buy into that. 82 00:04:02,880 --> 00:04:04,920 Speaker 3: And yes, they really want to connect. 83 00:04:05,120 --> 00:04:07,440 Speaker 1: If you're doing a PhD in Taylor Swift, if you 84 00:04:07,520 --> 00:04:09,680 Speaker 1: met Taylor Swift, would you mention that to it because 85 00:04:09,680 --> 00:04:12,200 Speaker 1: that would sound a little bit stalker ish. 86 00:04:12,240 --> 00:04:13,960 Speaker 3: Well, there was find a little bit stalk because I'm 87 00:04:13,960 --> 00:04:16,200 Speaker 3: sure I'm on some kind of blacklist at the moment. 88 00:04:16,320 --> 00:04:19,719 Speaker 3: For the factor, I could take her a bit, But 89 00:04:19,760 --> 00:04:22,800 Speaker 3: I'm also huge swifty. I've been swifty for over fifteen years. 90 00:04:22,839 --> 00:04:26,560 Speaker 3: Now I've seen the show once, I'm going again on Friday. 91 00:04:26,920 --> 00:04:29,560 Speaker 3: Like you know, at my heart, I'm a researcher, but 92 00:04:29,600 --> 00:04:30,400 Speaker 3: I'm also a fan. 93 00:04:30,640 --> 00:04:32,240 Speaker 1: Right, so we'll look for you in the crab with 94 00:04:32,279 --> 00:04:38,000 Speaker 1: a clipboard on the top of your glasses. Okay, okay, well, 95 00:04:38,320 --> 00:04:40,480 Speaker 1: doctor Georgia, that's fascinating. Thank you for. 96 00:04:40,520 --> 00:04:42,839 Speaker 3: Joining us, Thank you for having me. 97 00:04:43,440 --> 00:04:45,320 Speaker 1: If you want to get in contact with doctor Georgia, 98 00:04:45,360 --> 00:04:47,520 Speaker 1: by the way, I head to georgiacarrol dot com.