Speaker 1: Hello, my name's Santasha Nabananga Bamblet. I'm a proud yr
Speaker 1: the Order Kerni Whoalbury and a waddery woman. And before
Speaker 1: we get started on She's on the Money podcast, I
Speaker 1: would like to acknowledge the traditional custodians of the land
Speaker 1: of which this podcast is recorded on a wondery country,
Speaker 1: acknowledging the elders, the ancestors and the next generation coming
Speaker 1: through as this podcast is about connecting, empowering, knowledge sharing
Speaker 1: and the storytelling of you to make a difference for
Speaker 1: today and lasting impact for tomorrow.
Speaker 2: Let's get into it.
Speaker 3: She's on the Money. She's on the Money.
Speaker 2: Hello and welcome Victoria Divine, the owner of several successful businesses.
Speaker 2: And I am joined by one of the hardest working
Speaker 2: side hustlers I know, miss Jesscurcci. Hello, how are you.
Speaker 3: I'm good.
Speaker 4: How are you?
Speaker 2: We just had some talkers in the sun.
Speaker 4: I'm feeling pretty good.
Speaker 2: Yeah, me too, so Jess. This week we're going to
Speaker 2: be talking about something that's relatively familiar to both of us,
Speaker 2: and that is using social media to market your business. Now, Jess,
Speaker 2: tell me how important this is? Like a loaded question, obviously,
Speaker 2: do you think social media is for your side hustle
Speaker 2: or business today so important.
Speaker 4: I know it definitely is for She's and the money,
Speaker 4: and it certainly is for my small business. That's how
Speaker 4: I find literally all of my customers or how they
Speaker 4: find me.
Speaker 2: And then it's also the content that you create. Correct now,
Speaker 2: I was like, it's loaded, Sorry about this.
Speaker 4: Yeah, without social media, I don't really have a job.
Speaker 2: I would say that as well, like She's not. The
Speaker 2: money wouldn't exist without social media, Let's be honest. And
Speaker 2: there are obviously a lot of factors that go into
Speaker 2: social media and whether it is right for your business,
Speaker 2: But for the most part, social media has become our
Speaker 2: biggest customer generation tool. Honestly. Think about it now, Jess.
Speaker 2: Even with a cafe, how often do you head to
Speaker 2: their Instagram just to make sure the food looks okay? Like,
Speaker 2: I'm so guilty of even heading to their Instagram while
Speaker 2: I'm sitting in their cafe. So I'm like, oh, hold on,
Speaker 2: let me just check their Instagram and see what those
Speaker 2: eggs look like.
Speaker 4: It sounds bad, but I probably won't try a new
Speaker 4: cafe or restaurant if I can't have a look at
Speaker 4: the food first. Particularly because I'm fussy. It's so helpful.
Speaker 4: It's such a good tool to be able to see
Speaker 4: their photos and also the photos that people are tagging
Speaker 4: them in.
Speaker 2: As much jit and as unfair as it may be,
Speaker 2: it is definitely something business owners need to really consider.
Speaker 2: So today we are going to be covering off exactly
Speaker 2: how you can get the confidence to show up and
Speaker 2: also the fundamental things that you need to be doing
Speaker 2: to get your social media off the ground.
Speaker 4: Jess, So let's start with chatting about target markets, because
Speaker 4: if your business is targeted at the older generation, I'm
Speaker 4: assuming media might not be the best place to focus.
Speaker 2: I mean, logically yes and one hundred percent correct. We
Speaker 2: of course need to start with actually figuring out what
Speaker 2: your best target market is. And we've done this before
Speaker 2: on the show. So go back to that episode we
Speaker 2: talked about customer avatars. Does your avatar even use social media?
Speaker 4: Yeah?
Speaker 2: Like if they don't, I know, it can be tempting
Speaker 2: because I feel like so many of us get I
Speaker 2: don't know fomo when it comes to like, oh, every
Speaker 2: other business is on you know, Instagram or TikTok, Like
Speaker 2: you really need to hone into what platforms are actually
Speaker 2: going to have the most impact for your community and
Speaker 2: show up on those and where your community are hanging out,
Speaker 2: because if you're picking a platform where a lot of
Speaker 2: your community aren't seeing you, it's such a waste of time,
Speaker 2: energy and effort. And do you know how much confidence
Speaker 2: you need to show up to begin with?
Speaker 3: Yeah?
Speaker 2: It is wild. So for she's on the money. We
Speaker 2: already know that our biggest listeners are between the ages
Speaker 2: of twenty five and thirty four years old, so of
Speaker 2: course that demographic is really active on social media. Therefore,
Speaker 2: we actually put so much love and focus into our
Speaker 2: Instagram and our TikTok and our Facebook to make sure
Speaker 2: that we're giving our community the best content possible, but
Speaker 2: also giving them as many touch points with us as
Speaker 2: possible in places that they already frequent. But Jess, on
Speaker 2: the other hand, if your business is obviously targeted and
Speaker 2: older demographic, you of course would be better off investing
Speaker 2: in more traditional marketing methods like maybe prints or thinking
Speaker 2: about radio. Really understanding, Okay, well, a lot of my
Speaker 2: older demographic are on Facebook. How are they interacting with Facebook?
Speaker 2: What types of posts? If I'm going to engage with
Speaker 2: them on social media? Would actually play well, because the
Speaker 2: biggest demographic on Facebook right now is actually the boomers. Yeah,
Speaker 2: so if that is your community, Facebook might be great.
Speaker 2: And when you start to dive into it, like you
Speaker 2: look at Che's on the money, right, Jess. We don't
Speaker 2: do a lot of posting outside our Facebook group because
Speaker 2: our community don't look at that content as much as
Speaker 2: they do if it's inside a Facebook group. So I
Speaker 2: think it's important to not only understand does your demographic
Speaker 2: use this platform, but how are they using it? What
Speaker 2: type of content are they absorbing? Are they, you know,
Speaker 2: wanting to interact with other people like in our Facebook
Speaker 2: group where they actually just want to have consistent conversation,
Speaker 2: or do you actually need long form video like what's
Speaker 2: that going to look like for your community? So it
Speaker 2: obviously doesn't hurt to have a social media presence in general.
Speaker 2: I sometimes call a social media presence a hygiene factor
Speaker 2: because it's kind of like social proof, even if you're
Speaker 2: not trying to market on there. I do want to
Speaker 2: see that you have a website. I do want to
Speaker 2: see that you have a Facebook and it exists and
Speaker 2: you're a legitimate company if I've never engaged with you before,
Speaker 2: So obviously it doesn't hurt to have that social media presence.
Speaker 2: We just need to work out what is the best
Speaker 2: bang for our buck and where do we pour our
Speaker 2: energy and effort into because let's be honest, we are
Speaker 2: small business owners. We don't have unlimited time Jess.
Speaker 3: No, not at all.
Speaker 4: So let's say we've sat down, we figured out that
Speaker 4: our target demographic is heavily present on social media. They're
Speaker 4: our age, they live there. There's really liberius to entry,
Speaker 4: which is super appealing because if you're starting your small business,
Speaker 4: like you said, we don't have a lot of resources.
Speaker 4: We don't have a lot of cash, we don't have.
Speaker 2: A lot of time. Sometimes we have zero dollars for
Speaker 2: our marketing budget and we have to just make it
Speaker 2: up ourselves.
Speaker 4: So social media seems like an ideal place to do
Speaker 4: that because pretty much all you need to get started
Speaker 4: on the social media platform nowadays is an email address.
Speaker 2: So we've found got one of those. Most of us
Speaker 2: do it.
Speaker 4: If you don't, you can get one for free. Money win,
Speaker 4: money win. Indeed, So you've created a business page, it
Speaker 4: aligns to your business name or maybe the audience that
Speaker 4: you're trying to find. Where do you think that the
Speaker 4: most important place to start would.
Speaker 2: Be bang on Jess. I feel like the best thing
Speaker 2: about social media is literally anyone can start up a
Speaker 2: business account on any social media platform. Some people are
Speaker 2: even starting you know, their platforms without even having a
Speaker 2: product or service, Like I've spoken about it on Shehees
Speaker 2: on the Money, one of my favorite instagrams, right millions
Speaker 2: of followers because they just are consistent with their content
Speaker 2: and it's kind of interesting. I've told you about this.
Speaker 2: The goats. Yes, yeah, so on TikTok, there are these
Speaker 2: goats and they work and it is definitely for a business.
Speaker 2: Actually now I think about it because they do land clearing,
Speaker 2: but they bring in a bunch of goats to like
Speaker 2: clear all the shrubbery. And it's literally my favorite TikTok
Speaker 2: because I'm just like, go work a goat, go like
Speaker 2: it's so fun. But anything pops off on the Internet
Speaker 2: these days, so I think it's really important to go
Speaker 2: all right, clearly the I'm not going to be posting
Speaker 2: about goats. Well maybe you are, in which case, like,
Speaker 2: please send me your link. I'm gonna follow you too.
Speaker 2: But there are such low barriers to entry and it's
Speaker 2: so cost effective to get your business out there. We
Speaker 2: obviously when we started Cheese on the money, I didn't
Speaker 2: have a lot of money. I really really didn't. Everything
Speaker 2: I had done was really DIY. Like I've spoken about
Speaker 2: it before on the pod. Yes, so our logo I
Speaker 2: actually made on Microsoft PowerPoint and then I screenshot it
Speaker 2: Jess and I remember when she's on the then started
Speaker 2: to get big and I think you were around when
Speaker 2: this had happened, because, like guys, I had been able
Speaker 2: to employee my first employee, mister Scricci. She's still here.
Speaker 2: It's a trap. But I remember we joined our first
Speaker 2: podcasting network, which was insane, right, Yeah, I remember, Yes,
Speaker 2: you came to me and you were like, hey, the
Speaker 2: network has asked for all of your like files and
Speaker 2: I was like files of what you were, you know,
Speaker 2: like your podcast artwork and stuff. And I was like, oh, oh,
Speaker 2: can I send them a power Point? And they laughed
Speaker 2: so hard. I was, honestly so mortified. Was like, oh, sorry,
Speaker 2: like this is all I had. Anyway, I think we
Speaker 2: need to also celebrate those things because sorry, that was
Speaker 2: a big business we just built. You made up with
Speaker 2: Microsoft PowerPoint logos in free downloadable fonts but I think
Speaker 2: it's really important to also talk about the cost of
Speaker 2: social media, because we can spend as much or as
Speaker 2: little time on it as we want. But that's also
Speaker 2: the important thing to go, well, how much time should
Speaker 2: I be dedicating to this marketing channel? You might not
Speaker 2: have a budget, so you say, I'm going to do
Speaker 2: it all myself, But at what cost? So what am
Speaker 2: I compromising to be able to create these posts? So
Speaker 2: how long are they taking me? Because I wasn't a
Speaker 2: graphic designer. Just every post used to take me one
Speaker 2: million years, and then I'd be heartbroken when it wasn't
Speaker 2: tracking well because I'd be like, oh, but that took
Speaker 2: me so long. Now, just we have an in house
Speaker 2: content creator that does all of that for us, and
Speaker 2: I swear she's the speediest person I've ever met, one
Speaker 2: hundred percent. But we all start somewhere, So I think
Speaker 2: it's really important to understand where are we starting and
Speaker 2: what does that look like.
Speaker 4: Absolutely, there are heaps of perks, I think with social
Speaker 4: with those low barriers to entry and the fact that
Speaker 4: it can be free depending on how you want to
Speaker 4: do it, which is all really well and good, But
Speaker 4: I think the toughest thing for a lot of people
Speaker 4: in the thing that stops a lot of people from
Speaker 4: jumping online is the fact that they have to show
Speaker 4: up on the socials and be consistent when doing it.
Speaker 4: And we know that it's so important, but I want
Speaker 4: you to explain, maybe a little bit to the people
Speaker 4: who are just starting out, brand new and fresh, why
Speaker 4: consistency is so important.
Speaker 2: You are one hundred percent right. Consistency is key, and
Speaker 2: it's not what you want to hear, because I think
Speaker 2: what you want to hear when we talk about social
Speaker 2: is Hey, listen to this great podcast episode of the
Speaker 2: Business Bible. Guys, everyone should listen. They talked about what
Speaker 2: would make you go viral and kick your business off?
Speaker 2: And in reality, yes, businesses can go viral, but it's
Speaker 2: actually few and far between. That's not actually, you know,
Speaker 2: the common denominator of being successful online. Consistency is key
Speaker 2: for a number of reasons. So obviously we want our
Speaker 2: consumers to begin to know and understand us and our content.
Speaker 2: And if you are consistently posting, even if you are
Speaker 2: not getting heaps of views, that consistency does pay off.
Speaker 2: Because the algorithms on social media platforms usually play to that.
Speaker 2: They see that you're being consistent, and they are actually
Speaker 2: more likely to then put your future content at the
Speaker 2: top of the feed. And if certain demographics have engaged
Speaker 2: with that, even if it's like five or six people
Speaker 2: Jess Instagram, se Ah, that type of person engaged with
Speaker 2: that content, next time it goes, you know, online, they
Speaker 2: might serve it to more consumers who look just like you.
Speaker 2: So I think it's really important to just be consistent
Speaker 2: and how you know, at the end of the day,
Speaker 2: you could have the best product in the world, but
Speaker 2: if you're not showing up as much as your competitors,
Speaker 2: they're going to be the ones that are front of mind.
Speaker 2: I think to me, the hardest thing about showing up
Speaker 2: on social media was actually showing up as me on
Speaker 2: social media, Like it's one thing to sit down and go,
Speaker 2: I'm going to make twenty text posts and that's my
Speaker 2: next month's worth of content, and Jess, how many times
Speaker 2: have we done that? A million times? But we know
Speaker 2: that the traction actually starts to come when I put
Speaker 2: a face to a business. And we know from research
Speaker 2: that businesses that have a poster a person, or a
Speaker 2: poster a child or you know, an individual leading them
Speaker 2: grow ten times faster than businesses who don't have that.
Speaker 2: So if you're sitting there and you're just going, well,
Speaker 2: the I'm not very confident to show up online, So
Speaker 2: I'm just gonna do these text posts or use stock images,
Speaker 2: it's just not going to have the same traction. And
Speaker 2: in twenty twenty four, your community and your consumer, they
Speaker 2: basically demand authenticity and transparency. They want to know the
Speaker 2: people behind the brand. They want to know that you're
Speaker 2: as passionate about your product as you're saying you are
Speaker 2: in these text posts. You're who they want to resonate with,
Speaker 2: and I think that we need to give it to them.
Speaker 2: And honestly, the only people that are going to judge
Speaker 2: you on this are the people who are doing less
Speaker 2: than you. So like, show up as much as possible,
Speaker 2: And honestly, I don't think any small business owner to me,
Speaker 2: has ever looked silly for going, Hey, guys, just wanted
Speaker 2: to introduce myself. I'm always like, oh my god, that's
Speaker 2: who's behind that brand. Oh that's cool, and I feel
Speaker 2: so much more connected.
Speaker 3: Yeah.
Speaker 4: I think there's lots of conflicting opinions on the best
Speaker 4: way to grow on social media and whether that is
Speaker 4: just regular, consistent content regardless of what their output is,
Speaker 4: or whether it's high quality content and what you should prioritize,
Speaker 4: you know, it's that concept of do I pour my
Speaker 4: time into making one really good video a week that's
Speaker 4: super high quality, or do I just post to videos
Speaker 4: every day that are okay, They're nothing groundbreaking, and the
Speaker 4: algorithm is shifting constantly your that's the audience shiftingly. I
Speaker 4: don't necessarily know that one or the other is guaranteed
Speaker 4: to work every time, But what I would say, as
Speaker 4: someone who has been doing the social media thing for
Speaker 4: a little while, is that if nothing else, putting content
Speaker 4: out as regularly as you can, prioritizing that consistency ahead
Speaker 4: of the quality sometimes is it gets you more comfortable
Speaker 4: more quickly. Because if you're not used to jumping on
Speaker 4: and talking face to camera, or if you're not used
Speaker 4: to editing graphics in canvas, practice makes perfect. And anybody
Speaker 4: who's built a small business, anyone who started anything, was
Speaker 4: never as good at the start as they are a
Speaker 4: two years, five years in. And so I think, like
Speaker 4: when I look back on what I did at the start,
Speaker 4: when you look back on what you did at the stuf.
Speaker 2: I'm so embarrassed. Please don't it's mortifying.
Speaker 4: You know, those silly posts that maybe got one like
Speaker 4: or one view are what led you, you know, for
Speaker 4: She's on the Money Now we have two hundred thousand followers.
Speaker 2: We just ticked over there.
Speaker 4: We do very exciting, you know. But to get from
Speaker 4: point A to point B, you have to start at
Speaker 4: point A. And anybody who has a billion followers once
Speaker 4: started with none. And so I think it's important at
Speaker 4: the beginning to prioritize just doing it, just getting comfortable
Speaker 4: with it, just learning how to edit.
Speaker 2: Thing grey and also trial and error, I think is
Speaker 2: a really big part of that. So, you know, talking
Speaker 2: about She's on the money again, I find it so
Speaker 2: interesting and I don't want people to compare to this.
Speaker 2: I'm not sharing it as a me goh, we post
Speaker 2: all of this and you should too. I am now
Speaker 2: at a point in business, and Jesse you already know
Speaker 2: this because you're part of the team. But like, we
Speaker 2: have a dedicated social media person, we have a dedicated
Speaker 2: graphic designer. I have a full time video editor that
Speaker 2: works for me. So when I'm saying this is how
Speaker 2: much content we're pumping out. I don't when you to hear,
Speaker 2: oh my god, it's that the expectation. No, it's not,
Speaker 2: because historically I didn't even have the capacity for one
Speaker 2: video a week. I had maybe one video a month
Speaker 2: if best. And I tried to make like a text
Speaker 2: post every day, and even that felt like a stretch
Speaker 2: because that wasn't you know, what I was best at.
Speaker 2: And now we do a lot. But we post every
Speaker 2: single day, multiple times a day, on all platforms, right
Speaker 2: and so on Instagram. It's always interesting watching what performs
Speaker 2: and what doesn't because sometimes the things that we go yeah, yeah, great,
Speaker 2: that'll be a good Feller post pop that up semi interesting,
Speaker 2: not as interesting as tomorrow's post. Yes, Then tomorrow's post
Speaker 2: gets like no views, and that post that we just
Speaker 2: thought was naff was super popular got shared heaps of times,
Speaker 2: like we're talking thousands. It is really good to keep
Speaker 2: your finger on the pulse there too, because if you're
Speaker 2: creating content that you go, wow, that popped off. I
Speaker 2: didn't think about that. Yeah, change your strategy, try more
Speaker 2: of what is popping off with your commune instead of
Speaker 2: sticking to your guns and going well, actually, I had
Speaker 2: a plan for next week and I'm still going to
Speaker 2: facilitate it, but it might be more aligned to stuff
Speaker 2: that wasn't engaging as well. The other thing that I
Speaker 2: find really interesting, and I know you do this as
Speaker 2: well with your socials, is when I post a video
Speaker 2: on Instagram, we posted at the same time on TikTok,
Speaker 2: and something that goes viral on TikTok might get like
Speaker 2: four views on Instagram. And I have had videos that
Speaker 2: I have posted on Instagram that have had millions of
Speaker 2: views and not even ten thousand on TikTok. So you
Speaker 2: literally can't predict it. You don't know what the algorithm
Speaker 2: is doing. That's why when we say be consistent, it's
Speaker 2: really important. But with that consistency, have an eye on
Speaker 2: what is actually performing so that you can kind of go, ah,
Speaker 2: I see, you know my target market is Jess, and
Speaker 2: Jess is watching this. I didn't think she'd watch that.
Speaker 2: I'm going to make another one of what Jess is
Speaker 2: watching and see if we can get her to watch
Speaker 2: that again and maybe share it with her friends. So
Speaker 2: I think it's about being smart. But let's go to
Speaker 2: a really quick break and when we get back, we're
Speaker 2: going to be chatting that why and when to start
Speaker 2: a website and how you can make your social media
Speaker 2: strategy seamless.
Speaker 4: All right, we are back and we have chatted about
Speaker 4: figuring out if social media is right for your customers,
Speaker 4: the super low barrier to entry which is a huge perk,
Speaker 4: and how cost effective that it can be. But what
Speaker 4: comes next. Let's say our listener has done the fundamentals,
Speaker 4: they're showing up consistently, and they figured out that they've
Speaker 4: got a little bit of room in their budget to
Speaker 4: spend on social media.
Speaker 2: And just give it all to jests to do it
Speaker 2: for you.
Speaker 4: Oh come my way, friends, No, but what should they do?
Speaker 4: Let's say that that's happened. What's the next step.
Speaker 2: I really feel like one of the most important steps
Speaker 2: is also pretty cost effective, and honestly it's super easy,
Speaker 2: and that is setting up a website for yourself. I
Speaker 2: know that that sounds overwhelming. It does because even way
Speaker 2: back in twenty seventeen when I was creating the Shees
Speaker 2: on the Money website on Squarespace, that was hard, like,
Speaker 2: don't get me wrong, a door square space. Still with
Speaker 2: the now today, our websites have just been redone with
Speaker 2: them and I'm not going anywhere. But and I hope
Speaker 2: they don't hate me for saying this, but it was
Speaker 2: really clunky. It was hard, like the templates were more
Speaker 2: challenging to edit because they involved a deeper understanding of
Speaker 2: code and my I guess knowledge of coding. I don't
Speaker 2: know if this is going to resonate with anybody. Was
Speaker 2: coding glitter mice into my MySpace page when I was
Speaker 2: in high school and editing my top friends list, and
Speaker 2: I could absolutely do that. I was genius at it. However,
Speaker 2: that was the extent, and that was MySpace, and that
Speaker 2: was two thousand and seven, so things have changed and updated.
Speaker 2: And obviously there are heaps of different website platforms that
Speaker 2: you could use, so obviously do your research work out
Speaker 2: what works for you. But we obviously are massive fans
Speaker 2: jest of square Space, not just for their ease of use,
Speaker 2: I think because I mess things up so much. The
Speaker 2: twenty four to seven support really helpful. I sound like
Speaker 2: an ad. They are not actually paying me to say
Speaker 2: any of this. I'm just like, Hey, if I can
Speaker 2: do it, you sure as hell can too. But I
Speaker 2: think having a home on the Internet is so important,
Speaker 2: so personally I own the She's on the Money website.
Speaker 2: But then recently, Jess, I've also started Victoriadevine dot com,
Speaker 2: dot a U. And I always thought that was really
Speaker 2: self centered, so I really shied away from having a
Speaker 2: personal website. Now I cannot think of a business without
Speaker 2: one because I think that now our brand and this
Speaker 2: is just me reflecting on it. We've got Shees on
Speaker 2: the Money, and yes, I run that, but I think
Speaker 2: that there's a lot more to what I do. I've
Speaker 2: obviously got the business Bible, and I own Zella Money,
Speaker 2: which is a wealth of mortgage broking company, and we've
Speaker 2: got the Property Playbook, and I have a number of
Speaker 2: courses and all of that stuff. It didn't make sense
Speaker 2: to have that live on She's on the Money, but
Speaker 2: it also didn't make sense to have another quote branded
Speaker 2: website for it to live on. So for me, it's
Speaker 2: a way to educate my consumer on who I am
Speaker 2: and what I do and the breadth of that. Because
Speaker 2: you might have just been introduced to me through She's
Speaker 2: on the Money. I have no idea what I do,
Speaker 2: but if you're interested, here's this platform that you can
Speaker 2: learn more about me. Yeah, So I think it's to
Speaker 2: me really important that that exists, and it obviously works
Speaker 2: really well because on social media, I can send you
Speaker 2: to those links to learn more about me and potentially
Speaker 2: become a consumer.
Speaker 4: Yeah. I guess the other huge draw for a website.
Speaker 4: If you follow me on TikTok, you would have maybe
Speaker 4: seen that I did my twenty twenty three goals and
Speaker 4: I had make a website in my twenty twenty three goals,
Speaker 4: and I didn't. Literally I thought about it for the
Speaker 4: first three days of January and then I never thought
Speaker 4: about it again.
Speaker 2: And you're like, oh, was that a goal of mine? Nope,
Speaker 2: not here, not today.
Speaker 4: But I guess the reason that I was thinking about it,
Speaker 4: and the reason I would encourage small business owners to
Speaker 4: think about it is because you see a lot of
Speaker 4: people talk about you don't own your social media. At
Speaker 4: any point in time, Instagram could take your page down
Speaker 4: because they decided they don't like you. You couldn't be hacked,
Speaker 4: and your account could be removed. It's very much at
Speaker 4: the mercy of somebody else.
Speaker 2: And we've seen it so many times where people use
Speaker 2: their Instagram for some reason, or it gets reported for
Speaker 2: absolutely no reason and Instagram's like, yep, cool, we deleted
Speaker 2: your account and you had ten thousand followers. Yeah, and
Speaker 2: it's such a struggle.
Speaker 4: So I think the big draw beyond being able to
Speaker 4: be found.
Speaker 2: Owning your audience.
Speaker 4: Correct, it's all yours and it's all there.
Speaker 2: That's why you want to direct them to your website.
Speaker 4: Yeah, generate your email list, build up the people who
Speaker 4: know that that's your space where they can come and
Speaker 4: find you and everything that you do. But it is
Speaker 4: really cool how technology has made it so incredibly accessible
Speaker 4: for things like social media and building a website and
Speaker 4: creating your content because it can be really low maintenance.
Speaker 2: It can be and once it's set up, I won't
Speaker 2: say it's set and forget. I look at it quite often,
Speaker 2: but it's not a task I have to do all
Speaker 2: the time.
Speaker 1: Yeah.
Speaker 4: With platforms utilizing AI and platforms like Canva, I think
Speaker 4: it's changed the way that social media can now be
Speaker 4: accessed and utilized, particularly by small businesses.
Speaker 2: Yes, and I love Canva. I'm really glad you've brought it.
Speaker 2: If your name is Georgia and you work for Shehes
Speaker 2: on the Money, a full time graphic designer, I need
Speaker 2: you to turn this podcast off right now because I'm
Speaker 2: going to talk about Camber, and she's obviously well beyond that,
Speaker 2: but Camber is amazing, and I think for small businesses,
Speaker 2: creating templates is one of the easiest ways that you
Speaker 2: can make sure that your social media is consistent but
Speaker 2: also low maintenance, and it also gives you a base
Speaker 2: to go, oh wow, it's a really cool quote. You
Speaker 2: can easily jump on in in a couple of seconds,
Speaker 2: pop that quote into a template that's branded for your
Speaker 2: community and your business, and whack that out instead of
Speaker 2: having to start from scratch each and every single time.
Speaker 2: I think, at the end of the day, if social
Speaker 2: media isn't a designated job in your company, which if
Speaker 2: you're a side hustler or a small business, it's honestly
Speaker 2: likely that that doesn't exist, it can really feel like
Speaker 2: something that's time consuming and it ends up falling by
Speaker 2: the wayside and on canber. There are heaps of templates
Speaker 2: you can use. If you don't have heaps and heaps
Speaker 2: of budget, but maybe your budget's are macs of fifty dollars.
Speaker 2: You can go to Etsy and buy a whole heap
Speaker 2: of templates from there and edit them into your colors,
Speaker 2: which is so easy because they opened directly to Canber
Speaker 2: and Canvra is usually friendly, or if you're stepping up
Speaker 2: and you have maybe the budget to engage your graphic
Speaker 2: designer once or twice, you can get them to build
Speaker 2: those custom templates for you to put into Canva for
Speaker 2: you to then implement. I think when it comes to
Speaker 2: social media, having access to just different levels makes sense,
Speaker 2: but you often don't know unless you've been taught. And
Speaker 2: that's where I started. Right like, I literally was making
Speaker 2: my stuff on Microsoft power Point. Please don't talk about it.
Speaker 2: I can show you through so funny that template. At
Speaker 2: some point I had a page per template it was
Speaker 2: for and then I learned about Canber and I was
Speaker 2: using their stock standard templates and then I tried to
Speaker 2: make my own and that was a massive fail because
Speaker 2: I have literally no creativity in my entire body when
Speaker 2: it comes to that. I also felt like I got
Speaker 2: analysis paralysis. So I bought a set of templates from
Speaker 2: Etsy and love that. I think they cost me like
Speaker 2: twenty nine something and I got like a hundred of
Speaker 2: them and I was like, Slagh, look at me. I
Speaker 2: have glown up. Then this would be like two years ago.
Speaker 2: Jes we engaged as social media like Graphic Designer as
Speaker 2: a once off, and they created us that suite of
Speaker 2: templates that you used to use, yep, and we thrashed them.
Speaker 2: Now we've glown up again and we have someone full time.
Speaker 2: But I think it's important to also recognize the journey
Speaker 2: because I know that a lot of people look at
Speaker 2: she'es on the money and go, that's so polished. Now
Speaker 2: I'm like, that's not me though, Guys.
Speaker 4: Yeah, there's a whole range of different options and there's
Speaker 4: some really good tips in there, and it is worth noting.
Speaker 4: Like you said that, there are heaps of people who
Speaker 4: do freelancing as well. So if you want to take
Speaker 4: it off your plate but you don't have the funds
Speaker 4: to bring it in house, you can look at outsourcing
Speaker 4: to people, which may be a worthwhile investment for free
Speaker 4: upit time.
Speaker 2: Honestly, it's where I started, and freelancers are so fun
Speaker 2: and so dynamic, and also they're small business owners, and
Speaker 2: we want to be supporting small business owners. Yes, but
Speaker 2: I think you are absolutely right. One final thing with
Speaker 2: social media is, honestly, do not be scared to put
Speaker 2: yourself out there. I said before that the only people
Speaker 2: who have bad things to say about this, or like
Speaker 2: are going to look down on you? Other people doing
Speaker 2: less than you, nobody doing more than you will ever
Speaker 2: look down on you. They'll be like, oh get it, queen,
Speaker 2: Like we love to see you put yourself out there,
Speaker 2: like ick if you are in a community where people
Speaker 2: are treating you that way. So I think one of
Speaker 2: the scariest things is genuinely putting your face to a brand.
Speaker 2: But at the end of the day, I feel like
Speaker 2: we need to remember that people love buying from people.
Speaker 2: They don't just love buying from brands, and they love
Speaker 2: understanding the people behind the brand, and that is really
Speaker 2: really powerful. So if you can find your confidence to
Speaker 2: you know, put a face to a name, you might
Speaker 2: just start with photos, or you might just start with
Speaker 2: a little Hey, you just wanted to introduce myself. I'm
Speaker 2: new to this. Your community is going to love it,
Speaker 2: I promise so to me, that would be I guess
Speaker 2: my two cents.
Speaker 4: Yeah, I totally agree. I think if you are really scared,
Speaker 4: look at ways you can start doing it without putting
Speaker 4: your face directly in front of the camera.
Speaker 2: You can do point of view of my day or
Speaker 2: day in the life for something where you just film
Speaker 2: the stuff you're doing, not you exactly. There's lots of
Speaker 2: little ways to build your confidence up. But I think
Speaker 2: if you go into it with the mindset of ultimately
Speaker 2: you want to show up for your brand, you want
Speaker 2: to show up for your community, because yeah, like you said,
Speaker 2: people want to buy from people and people that they like,
Speaker 2: and the best way to connect and find your ideal
Speaker 2: avatar and your ideal people is by showing who you
Speaker 2: are as well. I think people valuable and I think confidence,
Speaker 2: at the end of the day, is key here. Like
Speaker 2: just being confident in your brand, your product, and the
Speaker 2: service that you're providing to consumers. It's something that will
Speaker 2: absolutely boom your presence online. And honestly, confidence is a
Speaker 2: bit like a snowball. You might not have anything really
Speaker 2: to start with, and you're so angsty start rolling down
Speaker 2: the hill, though it gets bigger and bigger, and then
Speaker 2: all of a sudden, you've got so much audacity that
Speaker 2: you buy your own personal name as a website, set
Speaker 2: up a whole website on how great you are. And
Speaker 2: I'm not willing to admit that I would never do that.
Speaker 2: You know, it gets there, but that's what I guess
Speaker 2: brings the money in at the end of the day, Like,
Speaker 2: you've got to back yourself and if you want to
Speaker 2: be successful, that's what twenty twenty four is going to
Speaker 2: demand on you. Huge.
Speaker 4: All right, well, I'm gonna go away and put together
Speaker 4: a strategy making a website. It's back on my twenty
Speaker 4: twenty four. Can I help?
Speaker 2: I had so much fun doing that.
Speaker 4: I would love nothing more.
Speaker 2: Else so across it let me show you. But thank
Speaker 2: you guys for tuning in and taking in all our
Speaker 2: hot tips and I think here social media, it's a
Speaker 2: bit like the brand Nike. Just do it, like, just
Speaker 2: go do it, just do it. Have the best day, guys.
Speaker 4: Bye.
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