1 00:00:00,680 --> 00:00:04,920 Speaker 1: Hello, my name's Santasha Nabananga Bamblet. I'm a proud yr 2 00:00:04,960 --> 00:00:08,680 Speaker 1: the Order Kerni Whoalbury and a waddery woman. And before 3 00:00:08,680 --> 00:00:11,160 Speaker 1: we get started on She's on the Money podcast, I 4 00:00:11,160 --> 00:00:14,319 Speaker 1: would like to acknowledge the traditional custodians of the land 5 00:00:14,400 --> 00:00:17,680 Speaker 1: of which this podcast is recorded on a wondery country, 6 00:00:18,120 --> 00:00:22,240 Speaker 1: acknowledging the elders, the ancestors and the next generation coming 7 00:00:22,320 --> 00:00:26,960 Speaker 1: through as this podcast is about connecting, empowering, knowledge sharing 8 00:00:27,080 --> 00:00:30,120 Speaker 1: and the storytelling of you to make a difference for 9 00:00:30,240 --> 00:00:32,640 Speaker 1: today and lasting impact for tomorrow. 10 00:00:33,320 --> 00:00:34,120 Speaker 2: Let's get into it. 11 00:00:34,800 --> 00:00:54,080 Speaker 3: She's on the Money. She's on the Money. 12 00:00:58,400 --> 00:01:03,480 Speaker 2: Hello and welcome Victoria Divine, the owner of several successful businesses. 13 00:01:03,800 --> 00:01:06,120 Speaker 2: And I am joined by one of the hardest working 14 00:01:06,160 --> 00:01:10,520 Speaker 2: side hustlers I know, miss Jesscurcci. Hello, how are you. 15 00:01:10,720 --> 00:01:11,240 Speaker 2: I'm good. 16 00:01:11,280 --> 00:01:11,839 Speaker 4: How are you? 17 00:01:12,080 --> 00:01:14,240 Speaker 2: We just had some talkers in the sun. 18 00:01:14,640 --> 00:01:15,520 Speaker 4: I'm feeling pretty good. 19 00:01:15,640 --> 00:01:18,240 Speaker 2: Yeah, me too, so Jess. This week we're going to 20 00:01:18,280 --> 00:01:21,640 Speaker 2: be talking about something that's relatively familiar to both of us, 21 00:01:22,120 --> 00:01:26,399 Speaker 2: and that is using social media to market your business. Now, Jess, 22 00:01:26,440 --> 00:01:30,080 Speaker 2: tell me how important this is? Like a loaded question, obviously, 23 00:01:30,400 --> 00:01:33,039 Speaker 2: do you think social media is for your side hustle 24 00:01:33,120 --> 00:01:35,280 Speaker 2: or business today so important. 25 00:01:35,440 --> 00:01:38,080 Speaker 4: I know it definitely is for She's and the money, 26 00:01:38,120 --> 00:01:40,440 Speaker 4: and it certainly is for my small business. That's how 27 00:01:40,480 --> 00:01:43,080 Speaker 4: I find literally all of my customers or how they 28 00:01:43,120 --> 00:01:43,520 Speaker 4: find me. 29 00:01:43,800 --> 00:01:46,640 Speaker 2: And then it's also the content that you create. Correct now, 30 00:01:46,720 --> 00:01:49,000 Speaker 2: I was like, it's loaded, Sorry about this. Yeah, without 31 00:01:49,000 --> 00:01:50,920 Speaker 2: social media, I don't really have a job. I would 32 00:01:50,920 --> 00:01:53,040 Speaker 2: say that as well, like She's not. The money wouldn't 33 00:01:53,040 --> 00:01:56,240 Speaker 2: exist without social media, Let's be honest. And there are 34 00:01:56,360 --> 00:01:58,680 Speaker 2: obviously a lot of factors that go into social media 35 00:01:58,760 --> 00:02:01,360 Speaker 2: and whether it is right for your business, But for 36 00:02:01,400 --> 00:02:04,360 Speaker 2: the most part, social media has become our biggest customer 37 00:02:04,400 --> 00:02:07,880 Speaker 2: generation tool. Honestly. Think about it now, Jess. Even with 38 00:02:07,960 --> 00:02:10,360 Speaker 2: a cafe, how often do you head to their Instagram 39 00:02:10,400 --> 00:02:12,320 Speaker 2: just to make sure the food looks okay? Like, I'm 40 00:02:12,360 --> 00:02:15,639 Speaker 2: so guilty of even heading to their Instagram while I'm 41 00:02:15,680 --> 00:02:18,840 Speaker 2: sitting in their cafe. So I'm like, oh, hold on, 42 00:02:18,960 --> 00:02:20,760 Speaker 2: let me just check their Instagram and see what those 43 00:02:20,760 --> 00:02:21,600 Speaker 2: eggs look like. 44 00:02:21,919 --> 00:02:24,919 Speaker 4: It sounds bad, but I probably won't try a new 45 00:02:25,000 --> 00:02:27,120 Speaker 4: cafe or restaurant if I can't have a look at 46 00:02:27,120 --> 00:02:30,040 Speaker 4: the food first. Particularly because I'm fussy. It's so helpful. 47 00:02:30,040 --> 00:02:31,880 Speaker 4: It's such a good tool to be able to see 48 00:02:32,000 --> 00:02:34,400 Speaker 4: their photos and also the photos that people are tagging 49 00:02:34,400 --> 00:02:34,720 Speaker 4: them in. 50 00:02:34,800 --> 00:02:37,320 Speaker 2: As much jit and as unfair as it may be, 51 00:02:37,520 --> 00:02:40,720 Speaker 2: it is definitely something business owners need to really consider. 52 00:02:41,080 --> 00:02:43,600 Speaker 2: So today we are going to be covering off exactly 53 00:02:43,639 --> 00:02:46,400 Speaker 2: how you can get the confidence to show up and 54 00:02:46,560 --> 00:02:48,920 Speaker 2: also the fundamental things that you need to be doing 55 00:02:48,960 --> 00:02:51,160 Speaker 2: to get your social media off the ground. 56 00:02:51,240 --> 00:02:55,520 Speaker 4: Jess, So let's start with chatting about target markets, because 57 00:02:55,840 --> 00:02:58,919 Speaker 4: if your business is targeted at the older generation, I'm 58 00:02:58,960 --> 00:03:02,080 Speaker 4: assuming media might not be the best place to focus. 59 00:03:02,240 --> 00:03:06,120 Speaker 2: I mean, logically yes and one hundred percent correct. We 60 00:03:06,240 --> 00:03:08,600 Speaker 2: of course need to start with actually figuring out what 61 00:03:08,639 --> 00:03:11,320 Speaker 2: your best target market is. And we've done this before 62 00:03:11,360 --> 00:03:13,080 Speaker 2: on the show. So go back to that episode we 63 00:03:13,120 --> 00:03:17,280 Speaker 2: talked about customer avatars. Does your avatar even use social media? 64 00:03:17,480 --> 00:03:17,720 Speaker 4: Yeah? 65 00:03:17,760 --> 00:03:20,640 Speaker 2: Like if they don't, I know, it can be tempting 66 00:03:20,680 --> 00:03:22,959 Speaker 2: because I feel like so many of us get I 67 00:03:22,960 --> 00:03:25,560 Speaker 2: don't know fomo when it comes to like, oh, every 68 00:03:25,560 --> 00:03:28,480 Speaker 2: other business is on you know, Instagram or TikTok, Like 69 00:03:28,520 --> 00:03:31,359 Speaker 2: you really need to hone into what platforms are actually 70 00:03:31,440 --> 00:03:34,160 Speaker 2: going to have the most impact for your community and 71 00:03:34,240 --> 00:03:37,240 Speaker 2: show up on those and where your community are hanging out, 72 00:03:37,480 --> 00:03:39,440 Speaker 2: because if you're picking a platform where a lot of 73 00:03:39,440 --> 00:03:42,440 Speaker 2: your community aren't seeing you, it's such a waste of time, 74 00:03:42,600 --> 00:03:44,560 Speaker 2: energy and effort. And do you know how much confidence 75 00:03:44,600 --> 00:03:45,880 Speaker 2: you need to show up to begin with? 76 00:03:46,240 --> 00:03:46,680 Speaker 3: Yeah? 77 00:03:46,720 --> 00:03:49,920 Speaker 2: It is wild. So for she's on the money. We 78 00:03:50,160 --> 00:03:52,960 Speaker 2: already know that our biggest listeners are between the ages 79 00:03:53,000 --> 00:03:55,440 Speaker 2: of twenty five and thirty four years old, so of 80 00:03:55,520 --> 00:03:58,920 Speaker 2: course that demographic is really active on social media. Therefore, 81 00:03:59,000 --> 00:04:02,200 Speaker 2: we actually put so much love and focus into our 82 00:04:02,280 --> 00:04:05,960 Speaker 2: Instagram and our TikTok and our Facebook to make sure 83 00:04:05,960 --> 00:04:09,360 Speaker 2: that we're giving our community the best content possible, but 84 00:04:09,560 --> 00:04:12,960 Speaker 2: also giving them as many touch points with us as 85 00:04:13,000 --> 00:04:17,120 Speaker 2: possible in places that they already frequent. But Jess, on 86 00:04:17,160 --> 00:04:19,640 Speaker 2: the other hand, if your business is obviously targeted and 87 00:04:19,760 --> 00:04:22,719 Speaker 2: older demographic, you of course would be better off investing 88 00:04:22,760 --> 00:04:26,360 Speaker 2: in more traditional marketing methods like maybe prints or thinking 89 00:04:26,360 --> 00:04:29,839 Speaker 2: about radio. Really understanding, Okay, well, a lot of my 90 00:04:30,080 --> 00:04:33,760 Speaker 2: older demographic are on Facebook. How are they interacting with Facebook? 91 00:04:33,760 --> 00:04:36,760 Speaker 2: What types of posts? If I'm going to engage with 92 00:04:36,800 --> 00:04:40,440 Speaker 2: them on social media? Would actually play well, because the 93 00:04:40,560 --> 00:04:44,800 Speaker 2: biggest demographic on Facebook right now is actually the boomers. Yeah, 94 00:04:44,880 --> 00:04:48,039 Speaker 2: so if that is your community, Facebook might be great. 95 00:04:48,120 --> 00:04:50,479 Speaker 2: And when you start to dive into it, like you 96 00:04:50,520 --> 00:04:53,200 Speaker 2: look at Che's on the money, right, Jess. We don't 97 00:04:53,240 --> 00:04:56,000 Speaker 2: do a lot of posting outside our Facebook group because 98 00:04:56,040 --> 00:04:59,080 Speaker 2: our community don't look at that content as much as 99 00:04:59,120 --> 00:05:01,520 Speaker 2: they do if it's inside a Facebook group. So I 100 00:05:01,560 --> 00:05:04,560 Speaker 2: think it's important to not only understand does your demographic 101 00:05:04,720 --> 00:05:07,000 Speaker 2: use this platform, but how are they using it? What 102 00:05:07,080 --> 00:05:09,840 Speaker 2: type of content are they absorbing? Are they, you know, 103 00:05:10,000 --> 00:05:12,640 Speaker 2: wanting to interact with other people like in our Facebook 104 00:05:12,680 --> 00:05:15,440 Speaker 2: group where they actually just want to have consistent conversation, 105 00:05:16,200 --> 00:05:19,000 Speaker 2: or do you actually need long form video like what's 106 00:05:19,040 --> 00:05:22,200 Speaker 2: that going to look like for your community? So it 107 00:05:22,279 --> 00:05:25,320 Speaker 2: obviously doesn't hurt to have a social media presence in general. 108 00:05:25,520 --> 00:05:28,560 Speaker 2: I sometimes call a social media presence a hygiene factor 109 00:05:28,839 --> 00:05:31,040 Speaker 2: because it's kind of like social proof, even if you're 110 00:05:31,040 --> 00:05:33,920 Speaker 2: not trying to market on there. I do want to 111 00:05:33,960 --> 00:05:35,520 Speaker 2: see that you have a website. I do want to 112 00:05:35,520 --> 00:05:37,680 Speaker 2: see that you have a Facebook and it exists and 113 00:05:37,720 --> 00:05:40,680 Speaker 2: you're a legitimate company if I've never engaged with you before, 114 00:05:41,080 --> 00:05:44,280 Speaker 2: So obviously it doesn't hurt to have that social media presence. 115 00:05:44,760 --> 00:05:47,040 Speaker 2: We just need to work out what is the best 116 00:05:47,040 --> 00:05:48,760 Speaker 2: bang for our buck and where do we pour our 117 00:05:48,880 --> 00:05:51,200 Speaker 2: energy and effort into because let's be honest, we are 118 00:05:51,200 --> 00:05:54,800 Speaker 2: small business owners. We don't have unlimited time Jess. 119 00:05:54,680 --> 00:05:55,760 Speaker 3: No, not at all. 120 00:05:55,960 --> 00:05:57,800 Speaker 4: So let's say we've sat down, we figured out that 121 00:05:57,839 --> 00:06:00,640 Speaker 4: our target demographic is heavily present on social media. They're 122 00:06:00,680 --> 00:06:04,120 Speaker 4: our age, they live there. There's really lobarius to entry, 123 00:06:04,160 --> 00:06:06,960 Speaker 4: which is super appealing because if you're starting your small business, 124 00:06:06,960 --> 00:06:08,560 Speaker 4: like you said, we don't have a lot of resources. 125 00:06:08,560 --> 00:06:09,720 Speaker 4: We don't have a lot of cash, we don't have 126 00:06:09,720 --> 00:06:10,320 Speaker 4: a lot of time. 127 00:06:10,520 --> 00:06:13,520 Speaker 2: Sometimes we have zero dollars for our marketing budget and 128 00:06:13,560 --> 00:06:15,080 Speaker 2: we have to just make it up ourselves. 129 00:06:15,120 --> 00:06:17,760 Speaker 4: So social media seems like an ideal place to do 130 00:06:17,800 --> 00:06:19,919 Speaker 4: that because pretty much all you need to get started 131 00:06:19,920 --> 00:06:22,839 Speaker 4: on the social media platform nowadays is an email address. 132 00:06:22,920 --> 00:06:25,279 Speaker 2: So we've found got one of those. Most of us 133 00:06:25,320 --> 00:06:25,520 Speaker 2: do it. 134 00:06:25,560 --> 00:06:27,520 Speaker 4: If you don't, you can get one for free. Money win, 135 00:06:27,839 --> 00:06:30,719 Speaker 4: money win. Indeed, so you've created a business page, it 136 00:06:30,839 --> 00:06:33,400 Speaker 4: aligns to your business name or maybe the audience that 137 00:06:33,440 --> 00:06:36,080 Speaker 4: you're trying to find. Where do you think that the 138 00:06:36,080 --> 00:06:38,560 Speaker 4: most important place to start would. 139 00:06:38,360 --> 00:06:40,840 Speaker 2: Be bang on Jess. I feel like the best thing 140 00:06:40,880 --> 00:06:44,440 Speaker 2: about social media is literally anyone can start up a 141 00:06:44,480 --> 00:06:48,240 Speaker 2: business account on any social media platform. Some people are 142 00:06:48,279 --> 00:06:51,680 Speaker 2: even in starting you know, their platforms without even having 143 00:06:51,720 --> 00:06:53,919 Speaker 2: a product or service, Like I've spoken about it on 144 00:06:54,000 --> 00:06:56,640 Speaker 2: Shees on the Money, one of my favorite instagrams, right, 145 00:06:56,800 --> 00:06:59,560 Speaker 2: millions of followers because they just are consistent with their 146 00:06:59,600 --> 00:07:02,640 Speaker 2: content and it's kind of interesting. I've told you about this. 147 00:07:02,760 --> 00:07:05,680 Speaker 2: The goats. Yes, yeah, so on TikTok, there are these 148 00:07:05,720 --> 00:07:08,640 Speaker 2: goats and they work and it is definitely for a business. 149 00:07:08,760 --> 00:07:11,560 Speaker 2: Actually now I think about it because they do land clearing, 150 00:07:11,800 --> 00:07:13,760 Speaker 2: but they bring in a bunch of goats to like 151 00:07:13,920 --> 00:07:17,120 Speaker 2: clear all the shrubbery. And it's literally my favorite TikTok 152 00:07:17,160 --> 00:07:19,520 Speaker 2: because I'm just like, go work a goat, go like 153 00:07:19,640 --> 00:07:23,040 Speaker 2: it's so fun. But anything pops off on the internet 154 00:07:23,080 --> 00:07:26,440 Speaker 2: these days, so I think it's really important to go 155 00:07:26,480 --> 00:07:29,320 Speaker 2: all right, clearly the I'm not going to be posting 156 00:07:29,320 --> 00:07:31,440 Speaker 2: about goats. Well maybe you are, in which case, like 157 00:07:31,600 --> 00:07:33,840 Speaker 2: please send me your link. I'm gonna follow you too. 158 00:07:34,520 --> 00:07:37,520 Speaker 2: But there are such low barriers to entry and it's 159 00:07:37,600 --> 00:07:41,040 Speaker 2: so cost effective to get your business out there. We 160 00:07:41,280 --> 00:07:44,679 Speaker 2: obviously when we started Cheese on the money, I didn't 161 00:07:44,680 --> 00:07:47,720 Speaker 2: have a lot of money. I really really didn't. Everything 162 00:07:47,840 --> 00:07:51,040 Speaker 2: I had done was really DIY. Like I've spoken about 163 00:07:51,040 --> 00:07:53,760 Speaker 2: it before on the pod. Yes, so our logo I 164 00:07:53,840 --> 00:07:57,560 Speaker 2: actually made on Microsoft PowerPoint and then I screenshot it 165 00:07:57,720 --> 00:08:00,840 Speaker 2: Jess and I remember when she's on the then started 166 00:08:00,920 --> 00:08:02,840 Speaker 2: to get big and I think you were around when 167 00:08:02,880 --> 00:08:05,120 Speaker 2: this had happened, because, like guys, I had been able 168 00:08:05,120 --> 00:08:08,360 Speaker 2: to employee my first employee, mister Scricci. She's still here. 169 00:08:08,440 --> 00:08:11,640 Speaker 2: It's a trap. But I remember we joined our first 170 00:08:11,680 --> 00:08:14,800 Speaker 2: podcasting network, which was insane, right, Yeah, I remember, Yes, 171 00:08:14,920 --> 00:08:16,720 Speaker 2: you came to me and you were like, hey, the 172 00:08:16,760 --> 00:08:19,880 Speaker 2: network has asked for all of your like files and 173 00:08:19,920 --> 00:08:22,800 Speaker 2: I was like files of what you were, you know, 174 00:08:22,840 --> 00:08:26,760 Speaker 2: like your podcast artwork and stuff. And I was like, oh, oh, 175 00:08:26,840 --> 00:08:29,520 Speaker 2: can I send them a power Point? And they laughed 176 00:08:29,680 --> 00:08:34,520 Speaker 2: so hard. I was, honestly so mortified. Was like, oh, sorry, 177 00:08:34,640 --> 00:08:36,520 Speaker 2: like this is all I had. Anyway, I think we 178 00:08:36,559 --> 00:08:39,760 Speaker 2: need to also celebrate those things because sorry, that was 179 00:08:39,800 --> 00:08:41,640 Speaker 2: a big business we just built. You made up with 180 00:08:41,679 --> 00:08:45,240 Speaker 2: Microsoft PowerPoint logos in free downloadable fonts. But I think 181 00:08:45,280 --> 00:08:47,720 Speaker 2: it's really important to also talk about the cost of 182 00:08:47,760 --> 00:08:50,880 Speaker 2: social media, because we can spend as much or as 183 00:08:50,880 --> 00:08:54,000 Speaker 2: little time on it as we want. But that's also 184 00:08:54,080 --> 00:08:57,319 Speaker 2: the important thing to go well, how much time should 185 00:08:57,360 --> 00:08:59,880 Speaker 2: I be dedicating to this marketing channel. You might not 186 00:09:00,040 --> 00:09:01,720 Speaker 2: have a budget, so you say, I'm going to do 187 00:09:01,760 --> 00:09:04,440 Speaker 2: it all myself, But at what cost? So what am 188 00:09:04,480 --> 00:09:07,640 Speaker 2: I compromising to be able to create these posts? So 189 00:09:07,720 --> 00:09:09,640 Speaker 2: how long are they taking me? Because I wasn't a 190 00:09:09,640 --> 00:09:12,080 Speaker 2: graphic designer. Just every post used to take me one 191 00:09:12,160 --> 00:09:15,400 Speaker 2: million years, and then I'd be heartbroken when it wasn't 192 00:09:15,679 --> 00:09:17,559 Speaker 2: tracking well because I'd be like, oh, but that took 193 00:09:17,640 --> 00:09:20,320 Speaker 2: me so long. Now just we have an in house 194 00:09:20,360 --> 00:09:22,720 Speaker 2: content creator that does all of that for us, and 195 00:09:22,760 --> 00:09:25,080 Speaker 2: I swear she's the speediest person I've ever met, one 196 00:09:25,120 --> 00:09:28,120 Speaker 2: hundred percent. But we all start somewhere, So I think 197 00:09:28,120 --> 00:09:30,600 Speaker 2: it's really important to understand where are we starting and 198 00:09:30,640 --> 00:09:31,480 Speaker 2: what does that look like. 199 00:09:31,720 --> 00:09:34,560 Speaker 4: Absolutely, there are heaps of perks I think with social 200 00:09:34,600 --> 00:09:36,520 Speaker 4: with those low barriers to entry and the fact that 201 00:09:36,559 --> 00:09:38,959 Speaker 4: it can be free depending on how you want to 202 00:09:39,000 --> 00:09:41,080 Speaker 4: do it, which is all really well and good, But 203 00:09:41,120 --> 00:09:43,600 Speaker 4: I think the toughest thing for a lot of people 204 00:09:43,600 --> 00:09:45,400 Speaker 4: in the thing that stops a lot of people from 205 00:09:45,480 --> 00:09:48,480 Speaker 4: jumping online is the fact that they have to show 206 00:09:48,559 --> 00:09:51,800 Speaker 4: up on the socials and be consistent when doing it. 207 00:09:51,880 --> 00:09:54,600 Speaker 4: And we know that it's so important, but I want 208 00:09:54,640 --> 00:09:56,560 Speaker 4: you to explain, maybe a little bit to the people 209 00:09:56,559 --> 00:09:59,320 Speaker 4: who are just starting out, brand new and fresh, why 210 00:09:59,440 --> 00:10:00,880 Speaker 4: consistency is so important. 211 00:10:00,920 --> 00:10:04,000 Speaker 2: You are one hundred percent right. Consistency is key, and 212 00:10:04,760 --> 00:10:06,600 Speaker 2: it's not what you want to hear, because I think 213 00:10:06,640 --> 00:10:08,520 Speaker 2: what you want to hear when we talk about social 214 00:10:08,760 --> 00:10:11,400 Speaker 2: is Hey, listen to this great podcast episode of the 215 00:10:11,400 --> 00:10:14,280 Speaker 2: Business Bible. Guys, everyone should listen. They talked about what 216 00:10:14,320 --> 00:10:17,040 Speaker 2: would make you go viral and kick your business off? 217 00:10:17,600 --> 00:10:20,680 Speaker 2: And in reality, yes, businesses can go viral, but it's 218 00:10:20,720 --> 00:10:23,560 Speaker 2: actually few and far between. That's not actually, you know, 219 00:10:23,640 --> 00:10:27,960 Speaker 2: the common denominator of being successful online. Consistency is key 220 00:10:28,080 --> 00:10:30,319 Speaker 2: for a number of reasons. So obviously we want our 221 00:10:30,360 --> 00:10:34,120 Speaker 2: consumers to begin to know and understand us and our content. 222 00:10:34,679 --> 00:10:38,480 Speaker 2: And if you are consistently posting, even if you are 223 00:10:38,559 --> 00:10:42,280 Speaker 2: not getting heaps of views, that consistency does pay off. 224 00:10:42,360 --> 00:10:45,880 Speaker 2: Because the algorithms on social media platforms usually play to 225 00:10:45,960 --> 00:10:48,719 Speaker 2: that they see that you're being consistent, and they are 226 00:10:48,760 --> 00:10:52,040 Speaker 2: actually more likely to then put your future content at 227 00:10:52,080 --> 00:10:55,360 Speaker 2: the top of the feed. And if certain demographics have 228 00:10:55,480 --> 00:10:57,640 Speaker 2: engaged with that, even if it's like five or six 229 00:10:57,679 --> 00:11:02,200 Speaker 2: people Jess Instagram, se Ah, that type of person engaged 230 00:11:02,200 --> 00:11:05,800 Speaker 2: with that content, next time it goes, you know, online, 231 00:11:05,840 --> 00:11:08,360 Speaker 2: they might serve it to more consumers who look just 232 00:11:08,520 --> 00:11:11,280 Speaker 2: like you. So I think it's really important to just 233 00:11:11,360 --> 00:11:15,040 Speaker 2: be consistent and how you know, at the end of 234 00:11:15,080 --> 00:11:17,400 Speaker 2: the day, you could have the best product in the world, 235 00:11:17,480 --> 00:11:20,080 Speaker 2: but if you're not showing up as much as your competitors, 236 00:11:20,120 --> 00:11:22,000 Speaker 2: they're going to be the ones that are front of mind. 237 00:11:22,480 --> 00:11:25,960 Speaker 2: I think to me, the hardest thing about showing up 238 00:11:26,000 --> 00:11:29,240 Speaker 2: on social media was actually showing up as me on 239 00:11:29,280 --> 00:11:31,960 Speaker 2: social media. Like it's one thing to sit down and go, 240 00:11:32,040 --> 00:11:35,160 Speaker 2: I'm going to make twenty text posts and that's my 241 00:11:35,280 --> 00:11:37,920 Speaker 2: next month's worth of content, and Jess, how many times 242 00:11:37,960 --> 00:11:41,080 Speaker 2: have we done that? A million times? But we know 243 00:11:41,480 --> 00:11:44,760 Speaker 2: that the traction actually starts to come when I put 244 00:11:44,760 --> 00:11:48,040 Speaker 2: a face to a business. And we know from research 245 00:11:48,480 --> 00:11:51,480 Speaker 2: that businesses that have a poster a person, or a 246 00:11:51,520 --> 00:11:55,000 Speaker 2: poster a child or you know, an individual leading them 247 00:11:55,280 --> 00:11:58,560 Speaker 2: grow ten times faster than businesses who don't have that. 248 00:11:59,000 --> 00:12:01,120 Speaker 2: So if you're sitting there and you're just going, well, 249 00:12:01,160 --> 00:12:03,319 Speaker 2: the I'm not very confident to show up online, so 250 00:12:03,360 --> 00:12:06,280 Speaker 2: I'm just gonna do these text posts or use stock images, 251 00:12:06,679 --> 00:12:09,200 Speaker 2: it's just not going to have the same traction. And 252 00:12:09,280 --> 00:12:13,040 Speaker 2: in twenty twenty four, your community and your consumer, they 253 00:12:13,120 --> 00:12:17,200 Speaker 2: basically demand authenticity and transparency. They want to know the 254 00:12:17,200 --> 00:12:20,120 Speaker 2: people behind the brand. They want to know that you're 255 00:12:20,160 --> 00:12:22,920 Speaker 2: as passionate about your product as you're saying you are 256 00:12:22,920 --> 00:12:25,960 Speaker 2: in these text posts. You're who they want to resonate with, 257 00:12:26,160 --> 00:12:28,560 Speaker 2: and I think that we need to give it to them. 258 00:12:29,000 --> 00:12:32,280 Speaker 2: And honestly, the only people that are going to judge 259 00:12:32,280 --> 00:12:34,040 Speaker 2: you on this are the people who are doing less 260 00:12:34,080 --> 00:12:37,240 Speaker 2: than you. So like, show up as much as possible, 261 00:12:37,760 --> 00:12:40,760 Speaker 2: And honestly, I don't think any small business owner to me, 262 00:12:41,000 --> 00:12:43,880 Speaker 2: has ever looked silly for going, Hey, guys, just wanted 263 00:12:43,880 --> 00:12:46,000 Speaker 2: to introduce myself. I'm always like, oh my god, that's 264 00:12:46,040 --> 00:12:48,480 Speaker 2: who's behind that brand. Oh that's cool, and I feel 265 00:12:48,520 --> 00:12:49,640 Speaker 2: so much more connected. 266 00:12:49,920 --> 00:12:53,000 Speaker 4: Yeah, I think there's lots of conflicting opinions on the 267 00:12:53,000 --> 00:12:55,360 Speaker 4: best way to grow on social media and whether that 268 00:12:55,480 --> 00:12:59,360 Speaker 4: is just regular, consistent content regardless of what their output is, 269 00:12:59,440 --> 00:13:02,359 Speaker 4: or whether it's high quality content, and what you should prioritize, 270 00:13:02,400 --> 00:13:04,760 Speaker 4: you know, it's that concept of do I pour my 271 00:13:04,840 --> 00:13:07,280 Speaker 4: time into making one really good video a week that's 272 00:13:07,320 --> 00:13:10,200 Speaker 4: super high quality, or do I just post to videos 273 00:13:10,280 --> 00:13:13,800 Speaker 4: every day that are okay, they're nothing groundbreaking, and the 274 00:13:13,880 --> 00:13:18,200 Speaker 4: algorithm is shifting constantly, your's, the audience is shifting entirely. 275 00:13:18,960 --> 00:13:21,520 Speaker 4: I don't necessarily know that one or the other is 276 00:13:21,600 --> 00:13:24,400 Speaker 4: guaranteed to work every time, But what I would say, 277 00:13:24,480 --> 00:13:27,560 Speaker 4: as someone who has been doing the social media thing 278 00:13:27,600 --> 00:13:30,800 Speaker 4: for a little while, is that if nothing else, putting 279 00:13:30,800 --> 00:13:35,359 Speaker 4: content out as regularly as you can, prioritizing that consistency 280 00:13:35,600 --> 00:13:38,840 Speaker 4: ahead of the quality sometimes is it gets you more 281 00:13:38,840 --> 00:13:41,959 Speaker 4: comfortable more quickly. Because if you're not used to jumping 282 00:13:42,040 --> 00:13:44,160 Speaker 4: on and talking face to camera, or if you're not 283 00:13:44,320 --> 00:13:49,120 Speaker 4: used to editing graphics in canvas, practice makes perfect. And 284 00:13:49,440 --> 00:13:52,480 Speaker 4: anybody who's built a small business, anyone who started anything, 285 00:13:52,840 --> 00:13:54,520 Speaker 4: was never as good at the start as they are 286 00:13:54,720 --> 00:13:57,800 Speaker 4: a two years, five years in. And so I think, 287 00:13:57,880 --> 00:13:59,680 Speaker 4: like when I look back on what I did at 288 00:13:59,720 --> 00:14:01,320 Speaker 4: the start, when you look back on what you did 289 00:14:01,360 --> 00:14:01,800 Speaker 4: at the stuf. 290 00:14:01,800 --> 00:14:04,680 Speaker 2: I'm so embarrassed. Please don't it's mortifying. 291 00:14:04,920 --> 00:14:08,440 Speaker 4: You know, those silly posts that maybe got one like 292 00:14:08,559 --> 00:14:11,080 Speaker 4: or one view are what led you, you know, for 293 00:14:11,160 --> 00:14:13,480 Speaker 4: She's on the Money Now. We have two hundred thousand followers. 294 00:14:13,480 --> 00:14:14,320 Speaker 2: We just ticked over there. 295 00:14:14,480 --> 00:14:16,840 Speaker 4: We do very exciting, you know. But to get from 296 00:14:16,880 --> 00:14:18,360 Speaker 4: point A to point B, you have to start at 297 00:14:18,360 --> 00:14:21,480 Speaker 4: point A. And anybody who has a billion followers once 298 00:14:21,560 --> 00:14:24,760 Speaker 4: started with none. And so I think it's important at 299 00:14:24,800 --> 00:14:29,560 Speaker 4: the beginning to prioritize just doing it, just getting comfortable 300 00:14:29,600 --> 00:14:31,440 Speaker 4: with it, just learning how to edit. 301 00:14:31,360 --> 00:14:33,560 Speaker 2: Thing grey and also trial and error I think is 302 00:14:33,600 --> 00:14:36,040 Speaker 2: a really big part of that. So, you know, talking 303 00:14:36,080 --> 00:14:38,840 Speaker 2: about She's on the money again, I find it so 304 00:14:38,920 --> 00:14:40,800 Speaker 2: interesting and I don't want people to compare to this. 305 00:14:40,880 --> 00:14:43,360 Speaker 2: I'm not sharing it as a me goh, we post 306 00:14:43,480 --> 00:14:45,640 Speaker 2: all of this, and you should too. I am now 307 00:14:45,720 --> 00:14:48,040 Speaker 2: at a point in business, and Jesse, you already know 308 00:14:48,080 --> 00:14:50,040 Speaker 2: this because you're part of the team. But like, we 309 00:14:50,160 --> 00:14:53,000 Speaker 2: have a dedicated social media person, we have a dedicated 310 00:14:53,000 --> 00:14:55,840 Speaker 2: graphic designer. I have a full time video editor that 311 00:14:55,920 --> 00:14:58,000 Speaker 2: works for me. So when I'm saying this is how 312 00:14:58,040 --> 00:15:00,440 Speaker 2: much content we're pumping out. I don't when you to hear, 313 00:15:00,920 --> 00:15:04,000 Speaker 2: oh my god, it's that the expectation. No, it's not, 314 00:15:04,520 --> 00:15:07,640 Speaker 2: because historically I didn't even have the capacity for one 315 00:15:07,760 --> 00:15:10,400 Speaker 2: video a week. I had maybe one video a month 316 00:15:10,720 --> 00:15:13,120 Speaker 2: if best. And I tried to make like a text 317 00:15:13,160 --> 00:15:16,040 Speaker 2: post every day, and even that felt like a stretch 318 00:15:16,080 --> 00:15:18,640 Speaker 2: because that wasn't you know, what I was best at. 319 00:15:18,680 --> 00:15:21,280 Speaker 2: And now we do a lot. But we post every 320 00:15:21,320 --> 00:15:24,000 Speaker 2: single day, multiple times a day, on all platforms, right 321 00:15:24,360 --> 00:15:28,560 Speaker 2: and so on Instagram. It's always interesting watching what performs 322 00:15:28,600 --> 00:15:32,680 Speaker 2: and what doesn't, because sometimes the things that we go yeah, yeah, great, 323 00:15:32,680 --> 00:15:35,640 Speaker 2: that'll be a good Feller post pop that up semi interesting, 324 00:15:35,720 --> 00:15:38,720 Speaker 2: not as interesting as tomorrow's post, Jess. Then tomorrow's post 325 00:15:38,760 --> 00:15:40,760 Speaker 2: gets like no views, and that post that we just 326 00:15:40,800 --> 00:15:44,560 Speaker 2: thought was naff was super popular got shared heaps of times, 327 00:15:44,560 --> 00:15:47,960 Speaker 2: like we're talking thousands. It is really good to keep 328 00:15:48,000 --> 00:15:50,920 Speaker 2: your finger on the pulse there too, because if you're 329 00:15:50,960 --> 00:15:54,040 Speaker 2: creating content that you go, wow, that popped off. I 330 00:15:54,080 --> 00:15:58,000 Speaker 2: didn't think about that. Yeah, change your strategy, try more 331 00:15:58,040 --> 00:16:01,120 Speaker 2: of what is popping off with your commune, instead of 332 00:16:01,440 --> 00:16:04,400 Speaker 2: sticking to your guns and going, well, actually I had 333 00:16:04,400 --> 00:16:05,920 Speaker 2: a plan for next week, and I'm still going to 334 00:16:05,960 --> 00:16:09,320 Speaker 2: facilitate it, but it might be more aligned to stuff 335 00:16:09,320 --> 00:16:12,040 Speaker 2: that wasn't engaging as well. The other thing that I 336 00:16:12,080 --> 00:16:14,080 Speaker 2: find really interesting, and I know you do this as 337 00:16:14,080 --> 00:16:16,000 Speaker 2: well with your socials, is when I post a video 338 00:16:16,000 --> 00:16:18,440 Speaker 2: on Instagram, we posted at the same time on TikTok, 339 00:16:18,800 --> 00:16:21,560 Speaker 2: and something that goes viral on TikTok might get like 340 00:16:21,640 --> 00:16:24,880 Speaker 2: four views on Instagram. And I have had videos that 341 00:16:24,920 --> 00:16:28,080 Speaker 2: I have posted on Instagram that have had millions of 342 00:16:28,160 --> 00:16:31,440 Speaker 2: views and not even ten thousand on TikTok. So you 343 00:16:31,600 --> 00:16:34,720 Speaker 2: literally can't predict it. You don't know what the algorithm 344 00:16:34,800 --> 00:16:37,760 Speaker 2: is doing. That's why when we say be consistent, it's 345 00:16:37,800 --> 00:16:41,240 Speaker 2: really important. But with that consistency, have an eye on 346 00:16:41,280 --> 00:16:44,800 Speaker 2: what is actually performing so that you can kind of go, ah, 347 00:16:44,840 --> 00:16:46,960 Speaker 2: I see, you know my target market is Jess, and 348 00:16:47,040 --> 00:16:49,240 Speaker 2: Jess is watching this. I didn't think she'd watch that. 349 00:16:49,280 --> 00:16:50,880 Speaker 2: I'm going to make another one of what Jess is 350 00:16:50,920 --> 00:16:52,680 Speaker 2: watching and see if we can get her to watch 351 00:16:52,720 --> 00:16:54,840 Speaker 2: that again and maybe share it with her friends. So 352 00:16:54,880 --> 00:16:57,360 Speaker 2: I think it's about being smart. But let's go to 353 00:16:57,400 --> 00:16:59,200 Speaker 2: a really quick break and when we get back, we're 354 00:16:59,240 --> 00:17:01,760 Speaker 2: going to be chatting that why and when to start 355 00:17:01,760 --> 00:17:04,080 Speaker 2: a website and how you can make your social media 356 00:17:04,160 --> 00:17:08,760 Speaker 2: strategy seamless. 357 00:17:10,280 --> 00:17:12,800 Speaker 4: All right, we are back and we have chatted about 358 00:17:12,880 --> 00:17:15,399 Speaker 4: figuring out if social media is right for your customers, 359 00:17:15,720 --> 00:17:18,680 Speaker 4: the super low barrier to entry which is a huge perk, 360 00:17:18,760 --> 00:17:21,560 Speaker 4: and how cost effective that it can be. But what 361 00:17:21,760 --> 00:17:25,520 Speaker 4: comes next. Let's say our listener has done the fundamentals, 362 00:17:25,600 --> 00:17:28,920 Speaker 4: they're showing up consistently, and they figured out that they've 363 00:17:28,960 --> 00:17:30,920 Speaker 4: got a little bit of room in their budget to 364 00:17:30,960 --> 00:17:32,400 Speaker 4: spend on social media and just. 365 00:17:32,320 --> 00:17:33,639 Speaker 2: Give it all to jests to do it for you. 366 00:17:33,720 --> 00:17:36,359 Speaker 4: Oh come my way, friends, No, but what should they do? 367 00:17:36,440 --> 00:17:38,560 Speaker 4: Let's say that that's happened. What's the next step. 368 00:17:38,720 --> 00:17:41,240 Speaker 2: I really feel like one of the most important steps 369 00:17:41,320 --> 00:17:44,400 Speaker 2: is also pretty cost effective, and honestly it's super easy, 370 00:17:44,480 --> 00:17:47,600 Speaker 2: and that is setting up a website for yourself. I 371 00:17:47,640 --> 00:17:52,000 Speaker 2: know that that sounds overwhelming. It does because even way 372 00:17:52,040 --> 00:17:54,720 Speaker 2: back in twenty seventeen when I was creating the Shees 373 00:17:54,720 --> 00:17:57,600 Speaker 2: on the Money website on Squarespace, that was hard, like, 374 00:17:57,600 --> 00:17:59,800 Speaker 2: don't get me wrong, a door square space. Still with 375 00:17:59,880 --> 00:18:02,920 Speaker 2: the now today, our websites have just been redone with them, 376 00:18:03,040 --> 00:18:06,359 Speaker 2: and I'm not going anywhere, but and I hope they 377 00:18:06,359 --> 00:18:08,400 Speaker 2: don't hate me for saying this, but it was really clunky. 378 00:18:08,480 --> 00:18:11,960 Speaker 2: It was hard, like the templates were more challenging to 379 00:18:12,080 --> 00:18:15,200 Speaker 2: edit because they involved a deeper understanding of code and 380 00:18:15,359 --> 00:18:18,600 Speaker 2: my I guess knowledge of coding. I don't know if 381 00:18:18,600 --> 00:18:21,080 Speaker 2: this is going to resonate with anybody. Was coding glitter 382 00:18:21,200 --> 00:18:24,000 Speaker 2: mice into my MySpace page when I was in high 383 00:18:24,040 --> 00:18:26,840 Speaker 2: school and editing my top friends list, and I could 384 00:18:26,880 --> 00:18:30,679 Speaker 2: absolutely do that. I was genius at it. However, that 385 00:18:30,880 --> 00:18:32,760 Speaker 2: was the extent, and that was MySpace, and that was 386 00:18:32,800 --> 00:18:36,720 Speaker 2: two thousand and seven, so things have changed and updated. 387 00:18:37,160 --> 00:18:39,679 Speaker 2: And obviously there are heaps of different website platforms that 388 00:18:39,680 --> 00:18:42,040 Speaker 2: you could use, so obviously, do your research work out 389 00:18:42,080 --> 00:18:45,320 Speaker 2: what works for you. But we obviously are massive fans 390 00:18:45,359 --> 00:18:47,760 Speaker 2: jest of square Space, not just for their ease of use, 391 00:18:48,119 --> 00:18:49,879 Speaker 2: I think because I mess things up so much. The 392 00:18:49,960 --> 00:18:51,919 Speaker 2: twenty four to seven support really helpful. I sound like 393 00:18:51,920 --> 00:18:54,160 Speaker 2: an ad. They are not actually paying me to say 394 00:18:54,200 --> 00:18:56,800 Speaker 2: any of this. I'm just like, Hey, if I can 395 00:18:56,840 --> 00:18:59,199 Speaker 2: do it, you sure as hell can too. But I 396 00:18:59,240 --> 00:19:03,200 Speaker 2: think having a home on the internet is so important, 397 00:19:03,440 --> 00:19:06,560 Speaker 2: so personally, I own the She's on the Money website, 398 00:19:06,880 --> 00:19:10,920 Speaker 2: but then recently, Jess, I've also started Victoriadevine dot com 399 00:19:10,960 --> 00:19:13,800 Speaker 2: dot a U. And I always thought that was really 400 00:19:14,200 --> 00:19:16,960 Speaker 2: self centered, so I really shied away from having a 401 00:19:16,960 --> 00:19:21,200 Speaker 2: personal website. Now I cannot think of a business without 402 00:19:21,200 --> 00:19:24,240 Speaker 2: one because I think that now our brand and this 403 00:19:24,359 --> 00:19:26,480 Speaker 2: is just me reflecting on it. We've got Shees on 404 00:19:26,520 --> 00:19:28,400 Speaker 2: the Money, and yes, I run that, but I think 405 00:19:28,440 --> 00:19:30,880 Speaker 2: that there's a lot more to what I do. I've 406 00:19:30,880 --> 00:19:34,440 Speaker 2: obviously got the Business Bible, and I own Zella Money, 407 00:19:34,480 --> 00:19:36,440 Speaker 2: which is a wealth of mortgage broking company, and we've 408 00:19:36,440 --> 00:19:38,199 Speaker 2: got the Property Playbook, and I have a number of 409 00:19:38,240 --> 00:19:41,480 Speaker 2: courses and all of that stuff. It didn't make sense 410 00:19:41,520 --> 00:19:43,520 Speaker 2: to have that live on She's on the Money, but 411 00:19:43,560 --> 00:19:45,800 Speaker 2: it also didn't make sense to have another quote branded 412 00:19:45,840 --> 00:19:49,200 Speaker 2: website for it to live on. So for me, it's 413 00:19:49,240 --> 00:19:52,160 Speaker 2: a way to educate my consumer on who I am 414 00:19:52,240 --> 00:19:54,800 Speaker 2: and what I do and the breadth of that. Because 415 00:19:54,840 --> 00:19:57,240 Speaker 2: you might have just been introduced to me through She's 416 00:19:57,240 --> 00:19:59,840 Speaker 2: on the Money. I have no idea what I do, 417 00:20:00,240 --> 00:20:02,919 Speaker 2: but if you're interested, here's this platform that you can 418 00:20:03,040 --> 00:20:05,639 Speaker 2: learn more about me. Yeah, so I think It's to 419 00:20:05,720 --> 00:20:09,679 Speaker 2: me really important that that exists, and it obviously works 420 00:20:09,720 --> 00:20:13,280 Speaker 2: really well because on social media I can send you 421 00:20:13,320 --> 00:20:16,159 Speaker 2: to those links to learn more about me and potentially 422 00:20:16,160 --> 00:20:17,600 Speaker 2: become a consumer. Yeah. 423 00:20:17,680 --> 00:20:21,280 Speaker 4: I guess the other huge draw for a website. If 424 00:20:21,280 --> 00:20:23,200 Speaker 4: you follow me on TikTok, you would have maybe seen 425 00:20:23,240 --> 00:20:25,480 Speaker 4: that I did my twenty twenty three goals and I 426 00:20:25,520 --> 00:20:27,520 Speaker 4: had make a website in my twenty twenty three goals, 427 00:20:27,560 --> 00:20:29,679 Speaker 4: and I didn't. Literally I thought about it for the 428 00:20:29,680 --> 00:20:31,520 Speaker 4: first three days of January and that I never thought 429 00:20:31,560 --> 00:20:32,160 Speaker 4: about it again. 430 00:20:32,160 --> 00:20:34,639 Speaker 2: And you're like, oh, was that a goal of mine? Nope, 431 00:20:34,680 --> 00:20:35,480 Speaker 2: not here, not today. 432 00:20:35,560 --> 00:20:37,840 Speaker 4: But I guess the reason that I was thinking about it, 433 00:20:37,840 --> 00:20:40,359 Speaker 4: and the reason I would encourage small business owners to 434 00:20:40,359 --> 00:20:42,680 Speaker 4: think about it is because you see a lot of 435 00:20:42,680 --> 00:20:45,320 Speaker 4: people talk about you don't own your social media. At 436 00:20:45,320 --> 00:20:47,800 Speaker 4: any point in time, Instagram could take your page down 437 00:20:47,800 --> 00:20:50,439 Speaker 4: because they decided they don't like you. You couldn't be hacked, 438 00:20:50,440 --> 00:20:53,440 Speaker 4: and your account could be removed. It's very much at 439 00:20:53,440 --> 00:20:55,000 Speaker 4: the mercy of somebody else. 440 00:20:55,119 --> 00:20:57,199 Speaker 2: And we've seen it so many times where people use 441 00:20:57,240 --> 00:21:01,280 Speaker 2: their Instagram for some reason or it gets reported for 442 00:21:01,400 --> 00:21:04,639 Speaker 2: absolutely no reason. And Instagram's like, yep, cool, we deleted 443 00:21:04,680 --> 00:21:07,280 Speaker 2: your account and you had ten thousand followers. Yeah, and 444 00:21:07,320 --> 00:21:08,200 Speaker 2: it's such a struggle. 445 00:21:08,200 --> 00:21:11,080 Speaker 4: So I think the big draw beyond being able to 446 00:21:11,119 --> 00:21:12,040 Speaker 4: be found. 447 00:21:11,720 --> 00:21:12,840 Speaker 2: Owning your audience. 448 00:21:12,960 --> 00:21:14,800 Speaker 4: Correct, it's all yours and it's all there. 449 00:21:15,119 --> 00:21:16,800 Speaker 2: That's why you want to direct them to your website. 450 00:21:16,880 --> 00:21:19,320 Speaker 4: Yeah, generate your email list, build up the people who 451 00:21:19,359 --> 00:21:21,879 Speaker 4: know that that's your space where they can come and 452 00:21:21,920 --> 00:21:24,639 Speaker 4: find you and everything that you do. But it is 453 00:21:24,720 --> 00:21:28,480 Speaker 4: really cool how technology has made it so incredibly accessible 454 00:21:28,600 --> 00:21:30,800 Speaker 4: for things like social media and building a website and 455 00:21:30,840 --> 00:21:34,360 Speaker 4: creating your content because it can be really low maintenance. 456 00:21:34,359 --> 00:21:36,680 Speaker 2: It can be and once it's set up, I won't 457 00:21:36,680 --> 00:21:39,280 Speaker 2: say it's set and forget. I look at it quite often, 458 00:21:39,359 --> 00:21:41,320 Speaker 2: but it's not a task I have to do all 459 00:21:41,359 --> 00:21:41,720 Speaker 2: the time. 460 00:21:41,800 --> 00:21:42,080 Speaker 1: Yeah. 461 00:21:42,200 --> 00:21:45,680 Speaker 4: With platforms utilizing AI and platforms like Canva, I think 462 00:21:45,760 --> 00:21:48,600 Speaker 4: it's changed the way that social media can now be 463 00:21:49,119 --> 00:21:51,720 Speaker 4: accessed and utilized, particularly by small businesses. 464 00:21:51,960 --> 00:21:54,840 Speaker 2: Yes, and I love Canva. I'm really glad you've brought it. 465 00:21:55,359 --> 00:21:58,399 Speaker 2: If your name is Georgia and you work for Shehes 466 00:21:58,480 --> 00:22:01,520 Speaker 2: on the Money a full time graphic designer, I need 467 00:22:01,560 --> 00:22:04,520 Speaker 2: you to turn this podcast off right now because I'm 468 00:22:04,560 --> 00:22:07,600 Speaker 2: going to talk about Camber and she's obviously well beyond that. 469 00:22:08,040 --> 00:22:11,719 Speaker 2: But Camber is amazing, and I think for small businesses, 470 00:22:12,240 --> 00:22:14,919 Speaker 2: creating templates is one of the easiest ways that you 471 00:22:14,920 --> 00:22:18,080 Speaker 2: can make sure that your social media is consistent but 472 00:22:18,280 --> 00:22:21,399 Speaker 2: also low maintenance, and it also gives you a base 473 00:22:21,480 --> 00:22:24,280 Speaker 2: to go, oh wow, it's a really cool quote. You 474 00:22:24,320 --> 00:22:27,120 Speaker 2: can easily jump on in in a couple of seconds, 475 00:22:27,160 --> 00:22:30,040 Speaker 2: pop that quote into a template that's branded for your 476 00:22:30,119 --> 00:22:33,639 Speaker 2: community and your business, and whack that out instead of 477 00:22:33,720 --> 00:22:36,119 Speaker 2: having to start from scratch each and every single time. 478 00:22:36,480 --> 00:22:38,160 Speaker 2: I think, at the end of the day, if social 479 00:22:38,240 --> 00:22:41,479 Speaker 2: media isn't a designated job in your company, which if 480 00:22:41,520 --> 00:22:44,160 Speaker 2: you're a side hustler or a small business, it's honestly 481 00:22:44,320 --> 00:22:47,600 Speaker 2: likely that that doesn't exist, it can really feel like 482 00:22:47,640 --> 00:22:50,199 Speaker 2: something that's time consuming and it ends up falling by 483 00:22:50,240 --> 00:22:53,000 Speaker 2: the wayside and on canber. There are heaps of templates 484 00:22:53,040 --> 00:22:55,200 Speaker 2: you can use. If you don't have heaps and heaps 485 00:22:55,200 --> 00:22:58,040 Speaker 2: of budget, but maybe your budget's are macs of fifty dollars. 486 00:22:58,320 --> 00:23:00,600 Speaker 2: You can go to Etsy and buy a whole heap 487 00:23:00,640 --> 00:23:03,400 Speaker 2: of templates from there and edit them into your colors, 488 00:23:03,440 --> 00:23:06,520 Speaker 2: which is so easy because they opened directly to Canber 489 00:23:06,880 --> 00:23:10,520 Speaker 2: and Canvra is usually friendly. Or if you're stepping up 490 00:23:10,560 --> 00:23:13,080 Speaker 2: and you have maybe the budget to engage your graphic 491 00:23:13,160 --> 00:23:16,520 Speaker 2: designer once or twice, you can get them to build 492 00:23:16,600 --> 00:23:19,600 Speaker 2: those custom templates for you to put into Canva for 493 00:23:19,680 --> 00:23:21,879 Speaker 2: you to then implement. I think when it comes to 494 00:23:21,920 --> 00:23:26,720 Speaker 2: social media, having access to just different levels makes sense, 495 00:23:26,760 --> 00:23:29,800 Speaker 2: but you often don't know unless you've been taught. And 496 00:23:29,800 --> 00:23:32,240 Speaker 2: that's where I started. Right like, I literally was making 497 00:23:32,280 --> 00:23:35,119 Speaker 2: my stuff on Microsoft power Point. Please don't talk about it. 498 00:23:35,160 --> 00:23:37,760 Speaker 2: I can show you through so funny that template. At 499 00:23:37,760 --> 00:23:39,919 Speaker 2: some point I had a page per template it was 500 00:23:40,240 --> 00:23:43,240 Speaker 2: for and then I learned about Canber and I was 501 00:23:43,359 --> 00:23:45,840 Speaker 2: using their stock standard templates and then I tried to 502 00:23:45,880 --> 00:23:47,800 Speaker 2: make my own and that was a massive fail because 503 00:23:47,800 --> 00:23:51,320 Speaker 2: I have literally no creativity in my entire body when 504 00:23:51,359 --> 00:23:52,879 Speaker 2: it comes to that. I also felt like I got 505 00:23:52,920 --> 00:23:56,720 Speaker 2: analysis paralysis. So I bought a set of templates from 506 00:23:56,760 --> 00:23:59,399 Speaker 2: Etsy and love that. I think they cost me like 507 00:23:59,440 --> 00:24:01,840 Speaker 2: twenty nine something and I got like a hundred of 508 00:24:01,880 --> 00:24:04,000 Speaker 2: them and I was like, slagh, look at me. I 509 00:24:04,040 --> 00:24:06,960 Speaker 2: have glown up. Then this would be like two years 510 00:24:06,960 --> 00:24:10,320 Speaker 2: ago Jes. We engaged as social media like graphic designer 511 00:24:10,400 --> 00:24:12,919 Speaker 2: as a once off, and they created us that suite 512 00:24:13,000 --> 00:24:15,520 Speaker 2: of templates that you used to use, yep, and we 513 00:24:16,000 --> 00:24:19,520 Speaker 2: thrashed them. Now we've glown up again and we have 514 00:24:19,600 --> 00:24:22,160 Speaker 2: someone full time. But I think it's important to also 515 00:24:22,480 --> 00:24:24,440 Speaker 2: recognize the journey because I know that a lot of 516 00:24:24,440 --> 00:24:26,920 Speaker 2: people look at she'es on the money and go, that's 517 00:24:26,920 --> 00:24:29,000 Speaker 2: so polished. Now I'm like, that's not me though. Guys. 518 00:24:29,200 --> 00:24:31,920 Speaker 4: Yeah, there's a whole range of different options and there's 519 00:24:31,960 --> 00:24:34,080 Speaker 4: some really good tips in there, and it is worth noting, 520 00:24:34,160 --> 00:24:35,560 Speaker 4: like you said that, there are heaps of people who 521 00:24:35,640 --> 00:24:37,680 Speaker 4: do freelancing as well. So if you want to take 522 00:24:37,720 --> 00:24:39,840 Speaker 4: it off your plate but you don't have the funds 523 00:24:39,880 --> 00:24:41,960 Speaker 4: to bring it in house, you can look at outsourcing 524 00:24:42,000 --> 00:24:45,159 Speaker 4: to people, which may be a worthwhile investment for free 525 00:24:45,200 --> 00:24:45,680 Speaker 4: upit time. 526 00:24:45,840 --> 00:24:49,160 Speaker 2: Honestly, it's where I started, and freelancers are so fun 527 00:24:49,240 --> 00:24:52,359 Speaker 2: and so dynamic, and also they're small business owners, and 528 00:24:52,400 --> 00:24:55,000 Speaker 2: we want to be supporting small business owners. Yes, but 529 00:24:55,119 --> 00:24:57,520 Speaker 2: I think you are absolutely right. One final thing with 530 00:24:57,680 --> 00:25:00,680 Speaker 2: social media is, honestly, do not be scared to put 531 00:25:00,680 --> 00:25:03,600 Speaker 2: yourself out there. I said before that the only people 532 00:25:03,600 --> 00:25:06,119 Speaker 2: who have bad things to say about this or like 533 00:25:06,160 --> 00:25:08,639 Speaker 2: are going to look down on you. Other people doing 534 00:25:08,800 --> 00:25:11,760 Speaker 2: less than you, nobody doing more than you will ever 535 00:25:11,920 --> 00:25:14,080 Speaker 2: look down on you. They'll be like, oh get it, queen, 536 00:25:14,160 --> 00:25:15,920 Speaker 2: Like we love to see you put yourself out there 537 00:25:16,320 --> 00:25:19,520 Speaker 2: like ick if you are in a community where people 538 00:25:19,560 --> 00:25:21,760 Speaker 2: are treating you that way. So I think one of 539 00:25:21,800 --> 00:25:25,080 Speaker 2: the scariest things is genuinely putting your face to a brand. 540 00:25:25,160 --> 00:25:27,040 Speaker 2: But at the end of the day, I feel like 541 00:25:27,080 --> 00:25:29,919 Speaker 2: we need to remember that people love buying from people. 542 00:25:30,000 --> 00:25:32,880 Speaker 2: They don't just love buying from brands, and they love 543 00:25:33,040 --> 00:25:36,959 Speaker 2: understanding the people behind the brand, and that is really 544 00:25:37,000 --> 00:25:40,679 Speaker 2: really powerful. So if you can find your confidence to 545 00:25:40,920 --> 00:25:42,720 Speaker 2: you know, put a face to a name, you might 546 00:25:42,760 --> 00:25:44,679 Speaker 2: just start with photos, or you might just start with 547 00:25:44,800 --> 00:25:47,240 Speaker 2: a little Hey, you just wanted to introduce myself. I'm 548 00:25:47,280 --> 00:25:50,360 Speaker 2: new to this. Your community is going to love it, 549 00:25:50,440 --> 00:25:53,320 Speaker 2: I promise so to me, that would be I guess 550 00:25:53,440 --> 00:25:54,200 Speaker 2: my two cents. 551 00:25:54,359 --> 00:25:57,200 Speaker 4: Yeah, I totally agree. I think if you are really scared, 552 00:25:57,200 --> 00:25:59,639 Speaker 4: look at ways you can start doing it without putting 553 00:25:59,640 --> 00:26:01,240 Speaker 4: your face directly in front of the camera. 554 00:26:01,240 --> 00:26:03,000 Speaker 2: You can do point of view of my day or 555 00:26:04,000 --> 00:26:05,720 Speaker 2: day in the life for something where you just film 556 00:26:05,760 --> 00:26:07,240 Speaker 2: the stuff you're doing, not you exactly. 557 00:26:07,240 --> 00:26:09,280 Speaker 4: There's lots of little ways to build your confidence up. 558 00:26:09,320 --> 00:26:10,600 Speaker 4: But I think if you go into it with the 559 00:26:10,640 --> 00:26:13,560 Speaker 4: mindset of ultimately you want to show up for your brand, 560 00:26:13,600 --> 00:26:16,000 Speaker 4: you want to show up for your community because yeah, 561 00:26:16,040 --> 00:26:18,000 Speaker 4: like you said, people want to buy from people and 562 00:26:18,040 --> 00:26:20,360 Speaker 4: people that they like, and the best way to connect 563 00:26:20,480 --> 00:26:23,439 Speaker 4: and find your ideal avatar and your ideal people is 564 00:26:23,560 --> 00:26:25,680 Speaker 4: by showing who you are as well. 565 00:26:25,760 --> 00:26:28,200 Speaker 2: I think people valuable and I think confidence at the 566 00:26:28,280 --> 00:26:30,840 Speaker 2: end of the day is key here. Like just being 567 00:26:30,880 --> 00:26:33,119 Speaker 2: confident in your brand, your product, and the service that 568 00:26:33,119 --> 00:26:36,119 Speaker 2: you're providing to consumers. It's something that will absolutely boom 569 00:26:36,160 --> 00:26:39,480 Speaker 2: your presence online. And honestly, confidence is a bit like 570 00:26:39,520 --> 00:26:42,320 Speaker 2: a snowball. You might not have anything really to start with, 571 00:26:42,400 --> 00:26:45,479 Speaker 2: and you're so angsty start rolling down the hill, though 572 00:26:45,520 --> 00:26:47,600 Speaker 2: it gets bigger and bigger, and then all of a sudden, 573 00:26:47,640 --> 00:26:49,560 Speaker 2: you've got so much audacity that you buy your own 574 00:26:49,560 --> 00:26:53,280 Speaker 2: personal name as a website, set up a whole website 575 00:26:53,320 --> 00:26:55,440 Speaker 2: on how great you are. And I'm not willing to 576 00:26:55,480 --> 00:26:58,239 Speaker 2: admit that I would never do that. You know, it 577 00:26:58,280 --> 00:27:00,840 Speaker 2: gets there but that's what I guess brings the money 578 00:27:00,880 --> 00:27:02,240 Speaker 2: in at the end of the day. Like you've got 579 00:27:02,240 --> 00:27:04,640 Speaker 2: to back yourself and if you want to be successful, 580 00:27:04,920 --> 00:27:08,679 Speaker 2: that's what twenty twenty four is going to demand on you. Huge. 581 00:27:08,720 --> 00:27:10,560 Speaker 4: All right, well, I'm gonna go away and put together 582 00:27:10,600 --> 00:27:12,760 Speaker 4: a strategy making a website. It's back on my twenty 583 00:27:12,760 --> 00:27:14,080 Speaker 4: twenty four. Can I help? 584 00:27:14,200 --> 00:27:15,520 Speaker 2: I had so much fun doing that. 585 00:27:15,680 --> 00:27:16,960 Speaker 4: I would love nothing more. 586 00:27:16,880 --> 00:27:20,200 Speaker 2: Else so across it let me show you. But thank 587 00:27:20,240 --> 00:27:22,239 Speaker 2: you guys for tuning in and taking in all our 588 00:27:22,280 --> 00:27:25,520 Speaker 2: hot tips and I think here social media, it's a 589 00:27:25,520 --> 00:27:28,199 Speaker 2: bit like the brand Nike. Just do it, like, just 590 00:27:28,280 --> 00:27:31,040 Speaker 2: go do it, just do it. Have the best day, guys. 591 00:27:31,160 --> 00:27:38,600 Speaker 4: Bye. 592 00:27:39,880 --> 00:27:42,399 Speaker 5: The advice shared on She's on the Money is general 593 00:27:42,480 --> 00:27:46,320 Speaker 5: in nature and does not consider your individual circumstances. She's 594 00:27:46,359 --> 00:27:49,840 Speaker 5: on the Money exists purely for educational purposes and should 595 00:27:49,880 --> 00:27:53,040 Speaker 5: not be relied upon to make an investment or financial decision. 596 00:27:53,440 --> 00:27:55,880 Speaker 5: If you do choose to buy a financial product, read 597 00:27:55,880 --> 00:27:59,600 Speaker 5: the PDS TMD and obtain appropriate financial advice. 598 00:27:59,240 --> 00:28:00,639 Speaker 2: Tailored towards your needs. 599 00:28:00,960 --> 00:28:04,880 Speaker 5: Victoria Divine and Sheese on the Money are authorized representatives 600 00:28:04,920 --> 00:28:07,320 Speaker 5: of Money sherper P t y l t D A 601 00:28:07,440 --> 00:28:10,320 Speaker 5: b N three two one six four nine two seven 602 00:28:10,440 --> 00:28:13,280 Speaker 5: seven zero eight a F s L four five one 603 00:28:13,480 --> 00:28:15,840 Speaker 5: two eight nine