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Speaker 1: My name is Tatasha Bamblet. I'm a proud First Nations

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Speaker 1: woman and I'm here to acknowledge country t glennyan Ganya Niana,

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Speaker 1: kaka ya Ya bin ahaka Nian our gay in Mbina

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Speaker 1: yakarum jar dominyamiga Umagahawakawaman damon imlan Bumba bang Gadabomba in

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Speaker 1: and now in wakah ghana on yakraum jar Watnadaa. Hello,

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Speaker 1: beautiful friends, we gather on the lands of the Aboriginal people.

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Speaker 1: We thank acknowledge and respect the Aberiginal people's land that

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Speaker 1: we're gathering on today. Take pleasure in all the land

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Speaker 1: and respect all that you see. She's on the Money

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Speaker 1: podcast acknowledges culture, country, community and connections, bringing you the tools,

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Speaker 1: knowledge and resources for you to thrive.

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Speaker 2: She's on the Money.

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Speaker 3: She's on the Money. Hello and welcome to She's on

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Speaker 3: the Money.

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Speaker 4: Have you and your bestie ever had a genius business

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Speaker 4: idea over a glass of wine and thought we could

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Speaker 4: actually do this. I'm Victoria Devine, and today I'm chatting

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Speaker 4: with two women who didn't just dream it up, they

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Speaker 4: actually went for it. You've probably seen their cakes all

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Speaker 4: over your Instagram feed. Colorful and just as fun as

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Speaker 4: they are, but behind the butter cream is a seriously

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Speaker 4: impressive business story. Alice Bennett is the brains behind Miss

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Speaker 4: Tricksie Drinks tea, famous for her pancakes and vintage style piping.

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Speaker 4: She started out as a soul trader baking from home

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Speaker 4: and has grown her hustle into a thriving business. Joining

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Speaker 4: her is Alisha Henderson, the creative force behind Sweet Bakes.

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Speaker 4: She turned her whimsical hand painted cakes into a full

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Speaker 4: blown company, has published two cookbooks, and even can heated

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Speaker 4: on the TV show Dessert Masters. Together, they went ahead

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Speaker 4: and launched cobake Space, a dreamy pastor kitchen and creative

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Speaker 4: hub built on community over competition. My friends, welcome to

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Speaker 4: the show.

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Speaker 2: Thank you.

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Speaker 3: I am very excited about this.

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Speaker 5: Having ordered and received both of your products before, I

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Speaker 5: was like, what the hell our producer and.

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Speaker 4: I don't know have you heard of And I was like, yes,

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Speaker 4: my show, I'm obsessed. But like, let's dive into everything

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Speaker 4: about you guys. Let's go back to the very beginning.

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Speaker 4: Tell us about how you first got into baking. When

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Speaker 4: did it stop being like just for fun and become

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Speaker 4: a business.

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Speaker 2: Well.

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Speaker 6: I started Miss Tixie Drinks Tea as a blog when

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Speaker 6: I was in UNI, Like if I'm really rewinding, I know.

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Speaker 7: I know.

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Speaker 3: I was reading it. Yes, we love Yes, had a

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Speaker 3: glow up yes, yeah, since then.

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Speaker 6: So it was a little you know, blogspot page and

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Speaker 6: I was just publishing my love for desserts whilst I

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Speaker 6: was studying marketing and PR at UNI posted on Instagram too, Yeah,

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Speaker 6: I did well. I was a little slight Instagram, but

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Speaker 6: I finally got there with you know, those gorgeous like

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Speaker 6: CPR filters.

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Speaker 3: It was perfect. It was my aesthetic at the time.

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Speaker 2: It was great.

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Speaker 6: I ran the business as a side hustle whilst I

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Speaker 6: worked in marketing and PR. And then when COVID hit,

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Speaker 6: I lost my job in COVID, which was fine, We're

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Speaker 6: all like all fine for it, and it was you know,

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Speaker 6: I mean, I've mourned it, I've grieved it. You know,

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Speaker 6: we're past it. It's fine. Therapy with therapies and I

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Speaker 6: when we were in lockdown, I decided that giving Mystericksy

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Speaker 6: Drinks Tea a real crack would be like why not,

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Speaker 6: Like I had nothing to lose, So I did that

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Speaker 6: and I came up with these pun message cakes that

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Speaker 6: seemed to really hit and match the mood at the time,

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Speaker 6: and they really took off and I just haven't looked back.

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Speaker 6: So like my hand was forced to go from side

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Speaker 6: hustle to full time thing, but like I genuinely wouldn't change.

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Speaker 3: A thing, ador, what about you?

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Speaker 5: This job that I currently have in the world of

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Speaker 5: cake is the only professional career I have had, which

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Speaker 5: I think is actually quite unusual for a lot of people.

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Speaker 5: I think, particularly in food, it is someone's passion or

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Speaker 5: hobby that becomes a full time gig. But I've been

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Speaker 5: doing this since I was nineteen, So this is my

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Speaker 5: twelfth year in business. I was at UNI studying a.

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Speaker 3: You're only twenty one, how I was a media child.

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Speaker 5: At math No, but this is, yeah, certainly not where

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Speaker 5: I thought I was going to be. I was studying

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Speaker 5: a journalism degree at university, love writing, love the media

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Speaker 5: aspect of things, and like Alice, was posting on the

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Speaker 5: platform called Instagram and just had people pay attention to

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Speaker 5: what I was doing as a little side project. So

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Speaker 5: as most broke union students do, they go, oh, isn't

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Speaker 5: this a fun way to make some pocket money? And

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Speaker 5: that is how sweet fakes and my professional career was

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Speaker 5: born and I haven't looked back.

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Speaker 4: I love this and there's just something so exciting to

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Speaker 4: me as someone who adores small business, when small business

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Speaker 4: is genuinely born of passion, Like it's just like thing

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Speaker 4: that you were doing because you loved it, not like

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Speaker 4: I'm going to sit down and work out what kind

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Speaker 4: of business I could make some cash from. Because you

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Speaker 4: can just feel that energy in the brand, absolutely in

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Speaker 4: the content that comes out, and like I can make

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Speaker 4: greens cakes, I can make some Betty crust.

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Speaker 3: I mean, I'm proud of you for at least getting

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Speaker 3: the mixing bowl out. That's very good kitchen ate. Yes,

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Speaker 3: well I do is it ornamental or are we ornamental?

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Speaker 3: It would suit your aesthetic. It's the pastor blue heritage

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Speaker 3: for ye to me.

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Speaker 5: And I was like, why maybe after today is a

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Speaker 5: little chat, you'll be more inspired to actually crack.

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Speaker 3: I'm just going to keep buying your cakes, so don't

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Speaker 3: tell anybody.

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Speaker 4: Let's talk a lot about I guess this side hustle

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Speaker 4: thing right, Like a lot of our community are side hustlers,

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Speaker 4: which wh I'm obsessed with. How did you juggle going

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Speaker 4: from having other jobs before going all in, because like

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Speaker 4: this stuff involves I would say, a significant investment in time,

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Speaker 4: in money, in creative Like you've got to pull it

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Speaker 4: all together and you're doing it all yourself. How did

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Speaker 4: you know when the right time was to take the

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Speaker 4: leap and kind of back your own business full time

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Speaker 4: instead of kind of like UNI and this or work

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Speaker 4: and this.

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Speaker 3: I think for me it was about judging what there

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Speaker 3: could be.

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Speaker 5: I could feel the buzz building, so it wasn't like

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Speaker 5: I just threw myself in without having that customer base

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Speaker 5: or the attention on me. It's like when I felt

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Speaker 5: that that attention was there from the Instagram and the

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Speaker 5: emails and the orders, I decided to go full time

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Speaker 5: with it when I really felt like, okay, like I'm

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Speaker 5: not throwing myself in with absolutely no one who cares.

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Speaker 3: I was during the appitets here I've tested, Yes exactly.

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Speaker 5: I did run my very basic nineteen year old numbers

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Speaker 5: and be like, all right, if I can take on

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Speaker 5: six weddings a week, like that is absolutely a sustainable

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Speaker 5: income for me at this point in time. And I

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Speaker 5: think my mindset to being young was why not. Actually,

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Speaker 5: to be honest, I think I'm still like that. I

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Speaker 5: feel I come from a family who I know are

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Speaker 5: going to support me through whatever I do, and I'm

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Speaker 5: always going to have a couch to crash on. Yeah,

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Speaker 5: I pictured my worst case scenario and my worst case Pretically,

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Speaker 5: I'm like, if this doesn't work out, I actually have

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Speaker 5: a safety net behind me, So why wouldn't I just

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Speaker 5: have a crack?

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Speaker 2: I love that. Yeah, and mine wasn't too dissimilar.

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Speaker 6: Like even when I lost my job in COVID and

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Speaker 6: I was doing the cakes during lockdown, you know, people

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Speaker 6: were really responding to what I was putting out and

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Speaker 6: I am relatively risk averse, So in the back of

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Speaker 6: my mind, I was like, I can go back to

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Speaker 6: production and events and PR there is like a safety

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Speaker 6: network there. But I had spent you know, in those

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Speaker 6: side hustle years that was like pivotal brand building moments,

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Speaker 6: so I was actually, you know, I was building a

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Speaker 6: follower base, a community like that was all happening in

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Speaker 6: those side hustle days. So like the risk felt less

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Speaker 6: because I had the follow up base obviously in lockdown,

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Speaker 6: like I didn't have a full time job to fall

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Speaker 6: back on, so it was like, well, I'm giving it

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Speaker 6: a crack and it's working.

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Speaker 3: Yeah.

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Speaker 6: And so then when it came to like we came

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Speaker 6: out of lockdown and I was like presented with do

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Speaker 6: I go back to production or do I do Miss Tricksie,

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Speaker 6: It felt like a safe option.

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Speaker 2: It didn't feel too risky to me.

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Speaker 4: Yeah, And Alicia, you said something just before you like

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Speaker 4: I did my nineteen year old numbers. I actually think

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Speaker 4: that there is something so beautiful about the naivity.

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Speaker 3: There because you're.

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Speaker 4: Because if you did the numbers today about starting a business,

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Speaker 4: I just know that you'd have so much more knowledge.

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Speaker 4: And don't get me wrong, like we all want that knowledge.

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Speaker 4: That's why I have a literal podcast to share it.

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Speaker 3: Yes, but you kind of just go. Can't be that hard, No.

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Speaker 5: And I Chasing enthusiasm is also an option, Like life

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Speaker 5: is so boring and so serious. Sometimes it is just

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Speaker 5: fun to chase your passion or your enthusiasm. And if

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Speaker 5: it doesn't work out, like all good, what happened. But

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Speaker 5: much rather have the experience and try something rather than

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Speaker 5: rather than not. I don't want to get to the

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Speaker 5: end of my life and look, I can be like God,

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Speaker 5: I wish I did that thing. I'm happy to like

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Speaker 5: try it all and see what sticks.

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Speaker 3: Yeah, I love it. And did you do delusional numbers

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Speaker 3: at the start, And.

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Speaker 2: Oh my god, absolutely be rich.

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Speaker 6: I was nineteen and doing those numbers because you know,

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Speaker 6: I was like, you know, I was comparing it to

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Speaker 6: like a very safe salary in production, which you know

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Speaker 6: was was great. I think I really like the idea

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Speaker 6: of being able to work for myself, be able to

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Speaker 6: like working cake every single day, Like it's actually a

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Speaker 6: privileged to be able to do what we do in

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Speaker 6: this I'm like, I get to make cakes. Like last

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Speaker 6: week I was making a Barbie cake covered in lollies

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Speaker 6: and I literally had moments. I was like, I cannot

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Speaker 6: believe this is my life, Like that's insane. People would

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Speaker 6: kill to be able to do that.

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Speaker 2: Every single day. I get to play with butter cream

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Speaker 2: and cake, Like what a joy?

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Speaker 3: I eat a lot of it. Yeah, all the time, absolutely,

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Speaker 3: every all the time. Every day.

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Speaker 5: I think I always say, if we stop eating our

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Speaker 5: own cake, well something's gone wrong.

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Speaker 3: Yeah, other and each other's no, I will tell each

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Speaker 3: other best friends. I feel like.

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Speaker 6: It works very well for like bribery, Like I'm just kidding,

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Speaker 6: We've got something that we can bribe people with.

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Speaker 4: And I would like to point out that I've also

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Speaker 4: married the right man, right, so he only likes the

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Speaker 4: cake and not the butter cream. So whenever we get cake,

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Speaker 4: I get all the butter creams. And that is don't lie,

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Speaker 4: that's the best beer.

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Speaker 3: So cute exactly.

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Speaker 4: I need to know the energy between you two is

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Speaker 4: I don't know, it's electric, Like it's really fun.

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Speaker 3: I want to be more involved in this.

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Speaker 4: How did you two meet and then go, oh, this

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Speaker 4: friendship is more than a friendship, it's a business, like

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Speaker 4: give us the meat cute story lay.

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Speaker 6: So it's a classic case of us like following each

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Speaker 6: other on Instagram and admiring each other from.

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Speaker 3: Afar fangirling fan going my far very.

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Speaker 2: Very like intently messaging. That's sick, amazing love that.

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Speaker 3: You know all of that, that's the energy that we

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Speaker 3: want as women, proper cheerlead.

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Speaker 2: We have not even met.

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Speaker 6: Yeah, we had not even met yet, so that was

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Speaker 6: like like that was energy from the get go. And

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Speaker 6: then we both got invited to go along to this

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Speaker 6: like pastry very formal, very formal pastry workshop thing with

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Speaker 6: this world leader in pastry. We walked in separately, but

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Speaker 6: we were both very clearly not in chef whites.

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Speaker 3: You know, we only too Yeah, the only.

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Speaker 6: Outfits, so cute outfits make up on looking great. We

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Speaker 6: were like, hey, hey, you want to hang out and

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Speaker 6: that was the first moment that we met, and we

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Speaker 6: just had such a great day.

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Speaker 2: And needless to say, we also did the best chef.

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Speaker 2: It was very.

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Speaker 5: Precious, so legally blonde, like, never underestimate a couple of

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Speaker 5: girls in pink because they might just be literal mirror like.

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Speaker 6: It's hardly and the world paid chef was so impressed

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Speaker 6: by us, and we were just like love this for us.

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Speaker 6: And then yeah, I shortly moved to London just after that,

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Speaker 6: so we stayed in touch.

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Speaker 2: I know, really rude.

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Speaker 6: So the friendship kind of took like a distant It

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Speaker 6: was a bit of a distant relationship for a couple

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Speaker 6: of years.

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Speaker 3: Totally still high queens online though, that's for sure.

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Speaker 5: We circled back when we decided we both wanted to

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Speaker 5: work together share kitchens. We were both already working in

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Speaker 5: separate shared kitchens in suburbs that were actually quite far

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Speaker 5: out from where we lived, so we sort of struck

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Speaker 5: up the conversation as professional friends. I mean, we've come

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Speaker 5: together not as like friends who grew up together. We've

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Speaker 5: always been work friends. So yeah, we caught up for

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Speaker 5: coffee one day and said, look, if you ever want

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Speaker 5: to change locations to somewhere that's like a little bit

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Speaker 5: more central for.

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Speaker 3: Us, I'd love to share a kitchen with you.

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Speaker 5: And that was like the original jumping off point for

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Speaker 5: us to start having conversations about our partnership.

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Speaker 4: Didn't even know shared kitchens were a thing. Yes, they are,

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Speaker 4: Like I work in finance, guys.

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Speaker 3: Yeah, I mean it's so cute.

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Speaker 6: They're not typically like as involved with one another as

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Speaker 6: like ours are a bit more like ghost kitchen.

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Speaker 2: You know, you might just do it by the hour.

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Speaker 6: And that was the other dilemma that we had because

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Speaker 6: we were investigating that, but it was like incredibly expensive,

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Speaker 6: and that's why we were like, if we actually just

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Speaker 6: did this together and took on a commercial building together,

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Speaker 6: then ye, which you.

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Speaker 3: Do need to share.

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Speaker 5: For a lot of small to medium sized businesses in

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Speaker 5: the food space, the outgoings are insane, Like food margins

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Speaker 5: are really really tight.

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Speaker 3: It's a hard game to be in. So sharing a

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Speaker 3: kitchen was always a no brainer for us.

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Speaker 4: You guys said before, Oh, like, we haven't known each

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Speaker 4: other forever, and like, you could absolutely for me. And

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Speaker 4: I love the idea that you guys are You're like,

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Speaker 4: I don't know, you're hyping each other up, and like,

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Speaker 4: I just think that there's not enough of that that

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Speaker 4: goes on in literally any industry that involves women. I

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Speaker 4: feel like sometimes we look at people and because we

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Speaker 4: are maybe not confident enough, we see them as competition

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Speaker 4: instead of like friends who also are going through the

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Speaker 4: same struggles. You guys have managed to go completely across that. Yeah,

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Speaker 4: and then I look at your new business, the one

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Speaker 4: that you have together, Cobake Space, and it just feels

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Speaker 4: like it's so collaboration over competition, and that's the energy

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Speaker 4: we love to have, right, Like, sorry, I don't care

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Speaker 4: if you're new to this, come along, I'll show you everything.

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Speaker 4: And I think that a lot of people assume, oh

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Speaker 4: my gosh, I wouldn't want to give all of my

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Speaker 4: tips and tricks away because if I do that, they'll

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Speaker 4: copy me. It can't be you, nor can they actually

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Speaker 4: put the time and energy and effort and work in

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Speaker 4: that you have over the years. Why did that become

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Speaker 4: such a big part of your vision. Like from my perspective,

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Speaker 4: I'm like that makes sense, of course, But for a

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Speaker 4: lot of others they might go, why would.

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Speaker 7: You do that?

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Speaker 5: I think this whole scarcity mindset sort of underpins people

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Speaker 5: who do feel that way, and I think both Alice

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Speaker 5: and I absolutely do not have that in us. I

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Speaker 5: think it is honestly natural to us. I hope that

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Speaker 5: will become a case study for why you don't need

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Speaker 5: to be that way one day. But it's like going

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Speaker 5: into Mecca, right, and it's like if you went to

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Speaker 5: Mecca and you only purchased one beauty product there, right,

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Speaker 5: you only shop from one brand as a beauty enthusiast, Like,

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Speaker 5: that's never going to happen. Or you love food and

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Speaker 5: eating out, You're never going to go to one restaurant

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Speaker 5: for the rest of your life. So why would we

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Speaker 5: have this mentality that I make cakes, so therefore I

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Speaker 5: have to compete with you. I can't share that with you.

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Speaker 5: My customers want to come and eat cake from me,

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Speaker 5: but they love cakes, so they're going to come to

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Speaker 5: Alis for a different occasion. So that's always been very

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Speaker 5: important to us to acknowledge that our consumers actually have

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Speaker 5: a brain for themselves and we can share the opportunities

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Speaker 5: around and.

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Speaker 6: We can do that for people who come into Kobake

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Speaker 6: as well. Like, we exactly love being able to, you know,

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Speaker 6: talk to other business owners and share our knowledge and

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Speaker 6: have like an open two way conversation.

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Speaker 2: And also like the world's pretty cook So it's a.

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Speaker 3: It's a much nicer world the year.

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Speaker 6: Yeah, it's like a much nicer world to live in

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Speaker 6: the world where we are like cheerleaders for one another

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Speaker 6: rather than seeing each other as competition or or other

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Speaker 6: businesses that come into Kobake as well.

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Speaker 2: Like, it is a far nicer want to plan and

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Speaker 2: it's so fun.

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Speaker 5: I can't explain to you how I have such a

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Speaker 5: feedback loop for other people's whims.

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Speaker 3: I truly do.

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Speaker 5: There is something so exciting about watching someone so close

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Speaker 5: to you or in the same building as you celebrate

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Speaker 5: something achieve something like that feels just as good as

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Speaker 5: when I do it myself. It's such a wonderful part

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Speaker 5: of our coback journey.

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Speaker 4: Yeah, I love it all right, I am going to

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Speaker 4: stop us here. We've got to take a really quick break.

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Speaker 4: And on the flip side, I'm going to want all

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Speaker 4: the tea on literally what it's like to own a

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Speaker 4: business with a friend. So guys, don't go anywhere, all.

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Speaker 3: Right, welcome back before the break.

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Speaker 4: We heard how it started, how you met that maybe

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Speaker 4: nineteen year old delusional numbers are actually a really great

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Speaker 4: place to start.

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Speaker 3: But now I want to get to the part that everybody.

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Speaker 4: Kind of wonders about what happens when you mix your

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Speaker 4: mates with your money, because it sounds so much fun

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Speaker 4: but also like really scary, and as somebody who has

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Speaker 4: had failed business partnerships, I'm in or I'm like, oh

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Speaker 4: my god, I wish that it had worked out for me,

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Speaker 4: but what has been the best and then also the

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Speaker 4: hardest part of running a business together?

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Speaker 6: So I think for us, the reason why it works

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Speaker 6: is because we both respect another. I think respect is

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Speaker 6: like literally the core ingredient for a business relationship to

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Speaker 6: stem from a friendship, because if you don't respect one another,

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Speaker 6: or if you feel threatened by the other person, or

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Speaker 6: like deep deep in new you feel jealous or whatever,

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Speaker 6: those of course those feelings are going to come to

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Speaker 6: the surfers. So I think for us, like the idea

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Speaker 6: that like, I have so much respect for what Alisha

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Speaker 6: has done with sweet Bakes, and I know she feels

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Speaker 6: the same way towards my business. So having that and

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Speaker 6: knowing that that was like the foundation of our friendship,

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Speaker 6: it made sense for us to go into business together

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Speaker 6: because we knew that feelings of jealousy, competition, feeling threatened

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Speaker 6: by one another they weren't there, like they're just they didn't.

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Speaker 6: They simply just didn't exist for us. So I think

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Speaker 6: that's how we could actually take it to a business relationship.

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Speaker 5: I think some of the challenges that are inevitable are

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Speaker 5: I'm someone who is like a bit of a move

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Speaker 5: fuss and break things, bake things.

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Speaker 3: You know, either way that that phrase work.

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Speaker 5: So I think the hardest challenge for me is now

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Speaker 5: in a partnership is like, Okay, we have to have

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Speaker 5: to slow down because we need to have a discussion

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Speaker 5: about it before we can just like.

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Speaker 3: Move move, move, move move.

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Speaker 5: But in the same degree, that's held me more accountable

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Speaker 5: to make really solid decisions that I actually back and

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Speaker 5: having someone to bounce that off. So it has maybe

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Speaker 5: like slowed down my natural pace in a way, but

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Speaker 5: we have better communication and make better decisions because we

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Speaker 5: actually have to go back and forth with each other

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Speaker 5: but I mean this is our third We're approaching three

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Speaker 5: years of Kobek, which sounds cool, crazy that it's gone.

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Speaker 3: So having a.

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Speaker 2: Party with cake absolutely sun the lace as well.

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Speaker 3: Oh yeah we need to do that mental notecap.

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Speaker 1: Yeah we.

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Speaker 3: Can have a third birthday.

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Speaker 6: I think the other reason why we work is like

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Speaker 6: our skill set and our backgrounds are slightly different. So

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Speaker 6: obviously I used to work marketing, p our production, that's

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Speaker 6: my background. I was in agency land, which if anyone

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Speaker 6: works in a marketing or PA, he knows how tough

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Speaker 6: it is. I come from a very like regimented background,

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Speaker 6: so like I would come to a meeting with like, oh,

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Speaker 6: here's a spreadsheet and like this is how I want

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Speaker 6: calendar invites to look like, and da da da da da,

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Speaker 6: and Alisha is not quite like.

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Speaker 4: That, not in the slides, Like you were tiptoeing around

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Speaker 4: that and you were like, oh no, raw dogget that's fine.

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Speaker 3: No, that's not my journey. I think I'm more of like,

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Speaker 3: well no, because I just stroll it out there and

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Speaker 3: it might actually just be fabulous anyway, you know.

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Speaker 6: I Also I get a lot of joy out of

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Speaker 6: being like incredibly organized, whereas you're just like, oh well whatever.

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Speaker 4: No feedbackward is that also one of the hardest things

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Speaker 4: because like, I work in a team and that feels

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Speaker 4: like ying and yang. But like you need someone who's

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Speaker 4: got their stuff together, but you also need the person

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Speaker 4: who's like, just try it.

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Speaker 3: My work though, well, but I guess it might work.

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Speaker 6: I think again, that's why that respect piece is so important,

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Speaker 6: because it's like, I respect the way in which Alisha works,

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Speaker 6: and she respects the way I work. So there's not

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Speaker 6: I'm not going to be like, well, you're create like hello,

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Speaker 6: I'm just like no, that's how Relasia's brains work, and

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Speaker 6: it gives you another perspective.

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Speaker 2: So I think it's also really important. I love that.

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Speaker 4: And what would your advice be for my community who

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Speaker 4: are like, oh, I've been thinking about starting a business

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Speaker 4: with a friend, what do you reckon? You would tell them, Well,

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Speaker 4: I think because we didn't come from a place of

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Speaker 4: traditional friendship, it's always been a professional relationship. I would

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00:20:25,560 --> 00:20:27,600
Speaker 4: say that they obviously has to be conversations about your

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00:20:27,800 --> 00:20:31,440
Speaker 4: values as a professional that needs to be in played.

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Speaker 4: I don't think it's just about the synergy of your like,

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Speaker 4: oh my god, but I love this person. I hang

440
00:20:34,600 --> 00:20:35,960
Speaker 4: out with them and we have the best time together

441
00:20:36,000 --> 00:20:39,800
Speaker 4: and we never fight. It's really about your values around money,

442
00:20:40,040 --> 00:20:44,280
Speaker 4: around business that have to be absolutely aligned before you

443
00:20:44,440 --> 00:20:45,359
Speaker 4: jump off into anything.

444
00:20:45,400 --> 00:20:47,560
Speaker 3: And it really isn't for anyone. I feel like we do.

445
00:20:47,640 --> 00:20:49,520
Speaker 3: We hear so many horror stories of people.

446
00:20:49,359 --> 00:20:52,840
Speaker 5: Saying like I can't do this with a partner, Yeah,

447
00:20:52,920 --> 00:20:55,439
Speaker 5: because I think entre accountant said he's never setting up

448
00:20:55,440 --> 00:20:56,160
Speaker 5: another shared.

449
00:20:58,280 --> 00:20:58,320
Speaker 7: No.

450
00:20:58,480 --> 00:21:03,440
Speaker 3: We want to be that example that that it is possible. Yeah, totally,

451
00:21:03,720 --> 00:21:04,760
Speaker 3: And what do you reckon el us?

452
00:21:05,119 --> 00:21:05,159
Speaker 1: No?

453
00:21:05,280 --> 00:21:05,720
Speaker 2: I agree.

454
00:21:05,960 --> 00:21:10,159
Speaker 6: I think when we were looking to do it and

455
00:21:10,400 --> 00:21:14,320
Speaker 6: look looking into venturing into this business partnership, and I

456
00:21:14,440 --> 00:21:16,240
Speaker 6: know I'm harping on about the respect, but like we

457
00:21:16,840 --> 00:21:20,040
Speaker 6: we really truly respected each other's ideas. Nothing was ever

458
00:21:20,080 --> 00:21:23,560
Speaker 6: shot down like I think you've you've got to, Like

459
00:21:23,640 --> 00:21:25,639
Speaker 6: we gave each other the airtime to be able to

460
00:21:25,720 --> 00:21:29,920
Speaker 6: talk about certain things, and we could identify very early on,

461
00:21:30,119 --> 00:21:32,400
Speaker 6: like what our roles in the business would be as well,

462
00:21:32,480 --> 00:21:34,680
Speaker 6: So like we do have like we we tackle different

463
00:21:34,720 --> 00:21:37,000
Speaker 6: things because our brains do them better. So it's like

464
00:21:37,440 --> 00:21:40,000
Speaker 6: you know, in Kobak, I would do like the invoicing

465
00:21:40,000 --> 00:21:41,879
Speaker 6: and the booking agreements and the emails and stuff, and

466
00:21:41,920 --> 00:21:44,120
Speaker 6: Alisha's like, I can do all the website stuff because

467
00:21:44,160 --> 00:21:46,320
Speaker 6: like your skill is in like you can do that,

468
00:21:46,440 --> 00:21:50,000
Speaker 6: whereas I'm the idea. Yeah, you're more creative than I am.

469
00:21:50,080 --> 00:21:52,600
Speaker 3: So yeah, perfect. I've broken our website before him also

470
00:21:52,680 --> 00:21:55,520
Speaker 3: down from our website nightmare, good good. You two are

471
00:21:55,640 --> 00:22:00,760
Speaker 3: very alike. You don't go into a partnership. We will

472
00:22:00,840 --> 00:22:02,360
Speaker 3: admire each other from a distance.

473
00:22:04,040 --> 00:22:05,760
Speaker 4: Look, I want to go down a little bit more

474
00:22:05,800 --> 00:22:08,840
Speaker 4: of a like formal business route, right, so like my

475
00:22:09,040 --> 00:22:13,200
Speaker 4: brain automatically goes to like structures and how you decided

476
00:22:13,280 --> 00:22:17,400
Speaker 4: to set up your business and Alice you started down

477
00:22:17,440 --> 00:22:20,200
Speaker 4: the sole trader route and Alicia you went ahead and

478
00:22:20,240 --> 00:22:22,159
Speaker 4: you were like, I'm going to set up a company.

479
00:22:22,560 --> 00:22:25,639
Speaker 4: And both of those two things are completely different but

480
00:22:25,840 --> 00:22:29,119
Speaker 4: also make sense one for both of you. But then

481
00:22:29,240 --> 00:22:31,440
Speaker 4: also you could have swapped probably at the start and

482
00:22:31,520 --> 00:22:35,639
Speaker 4: had similar structures. And then with the Kobake space, you

483
00:22:35,760 --> 00:22:38,680
Speaker 4: guys have gone down a partnership model. Can you talk

484
00:22:38,800 --> 00:22:41,840
Speaker 4: us through why you made these choices and kind of

485
00:22:41,960 --> 00:22:44,639
Speaker 4: what the differences are, because it's not just like, oh,

486
00:22:44,720 --> 00:22:47,600
Speaker 4: we went into business together, Like there's structure.

487
00:22:47,800 --> 00:22:49,800
Speaker 3: There's actually TUXX we have to talk about.

488
00:22:50,720 --> 00:22:54,880
Speaker 4: I actually need to talk about responsibilities and it would

489
00:22:54,880 --> 00:22:55,040
Speaker 4: be a.

490
00:22:55,080 --> 00:22:57,919
Speaker 3: Miss of me to not ask about this stuff on shee'ese.

491
00:22:57,960 --> 00:23:00,400
Speaker 5: On the money, of course, well, I was a soul

492
00:23:00,480 --> 00:23:04,480
Speaker 5: trader for a number of years, solopreneur for almost ten years.

493
00:23:04,520 --> 00:23:06,560
Speaker 5: To be honest, it wasn't until we actually moved into

494
00:23:06,600 --> 00:23:08,760
Speaker 5: the premise of kbake space that I switched to a company.

495
00:23:09,200 --> 00:23:11,840
Speaker 5: And those reasons for me and Sweet Bakes was because

496
00:23:12,280 --> 00:23:14,760
Speaker 5: I had some big plans about the way that Sweetbakes

497
00:23:14,880 --> 00:23:19,280
Speaker 5: was structured. I want people to choose cake instead of

498
00:23:19,320 --> 00:23:21,120
Speaker 5: sending a bunch of flowers. I want people to send

499
00:23:21,160 --> 00:23:21,400
Speaker 5: a cake.

500
00:23:21,480 --> 00:23:22,800
Speaker 3: I do just so NIU excellent.

501
00:23:22,880 --> 00:23:24,120
Speaker 2: That's why we love excellent choice.

502
00:23:24,200 --> 00:23:26,879
Speaker 5: That was always my sort of ethos moving into Kobac

503
00:23:26,920 --> 00:23:28,480
Speaker 5: and the way that I wanted to take Sweet Bakes.

504
00:23:28,920 --> 00:23:30,480
Speaker 5: To do that, I needed to make some really big

505
00:23:30,640 --> 00:23:34,080
Speaker 5: corporate partnerships and some wholesale arrangements. So obviously that comes

506
00:23:34,160 --> 00:23:36,920
Speaker 5: with all those other liabilities and all those gorgeous sexy

507
00:23:37,000 --> 00:23:39,800
Speaker 5: things and insurances. So with that and my staff that

508
00:23:39,880 --> 00:23:42,000
Speaker 5: I now have, structuring it as a company is just

509
00:23:42,119 --> 00:23:44,640
Speaker 5: far more beneficial to us when we're working at such

510
00:23:44,840 --> 00:23:47,560
Speaker 5: a scale. I'm sure for Alice, her focus is on

511
00:23:47,840 --> 00:23:49,920
Speaker 5: speaking on your behalf because I know you so well.

512
00:23:50,119 --> 00:23:53,880
Speaker 5: Is very much about that beautiful personalized, customized service which

513
00:23:53,920 --> 00:23:56,119
Speaker 5: is a little bit more one on one which doesn't

514
00:23:56,119 --> 00:23:59,920
Speaker 5: require that. And then the structure of Kobake being a partnership.

515
00:24:00,080 --> 00:24:02,280
Speaker 5: I think that really sets the tone of what we

516
00:24:02,400 --> 00:24:05,200
Speaker 5: do that it is a fifty to fifty partnership and

517
00:24:05,280 --> 00:24:09,080
Speaker 5: the expectation from us, both financially and effort wise, is

518
00:24:09,280 --> 00:24:12,600
Speaker 5: fifty to fifty, and that's what that partnership really really acknowledges.

519
00:24:12,720 --> 00:24:15,000
Speaker 5: I mean, it's like we can be very casual about

520
00:24:15,040 --> 00:24:16,680
Speaker 5: it in the way that we do our day to

521
00:24:16,800 --> 00:24:18,960
Speaker 5: day stuff. You know, it's not regimented the way that

522
00:24:19,000 --> 00:24:21,680
Speaker 5: we go about Kobake. But at the bottom line of it,

523
00:24:22,400 --> 00:24:24,800
Speaker 5: I think it really solidifies like we are in this

524
00:24:25,280 --> 00:24:26,679
Speaker 5: absolutely equally together.

525
00:24:26,920 --> 00:24:27,080
Speaker 7: Yeah.

526
00:24:27,080 --> 00:24:28,640
Speaker 4: I always get a little bit of a red fight

527
00:24:28,680 --> 00:24:31,920
Speaker 4: because I'm pervy, right. I don't think anybody has ever

528
00:24:31,960 --> 00:24:34,600
Speaker 4: accused me of being like modest or like, oh no,

529
00:24:34,720 --> 00:24:36,840
Speaker 4: it's not my business, so I.

530
00:24:36,880 --> 00:24:40,720
Speaker 3: Never want to be modest. Interested are like oh, like

531
00:24:40,880 --> 00:24:41,800
Speaker 3: I don't like gossip.

532
00:24:41,840 --> 00:24:44,040
Speaker 4: I'm like, oh, no, I love that, Like I don't

533
00:24:44,080 --> 00:24:46,040
Speaker 4: want to be involved, but like I want to hear

534
00:24:46,119 --> 00:24:47,680
Speaker 4: what your neighbors, friend's cousin did.

535
00:24:48,520 --> 00:24:49,440
Speaker 3: I just want to hear it.

536
00:24:50,200 --> 00:24:52,199
Speaker 4: So like, if I see a new business that's been

537
00:24:52,480 --> 00:24:55,720
Speaker 4: like on my Instagram feed, I might might do a

538
00:24:55,760 --> 00:24:58,359
Speaker 4: little as sick look up. And to me, one of

539
00:24:58,400 --> 00:25:00,439
Speaker 4: the biggest red flags is when I see a new

540
00:25:00,520 --> 00:25:03,200
Speaker 4: business arise and it's like forty nine fifty one and

541
00:25:03,280 --> 00:25:05,240
Speaker 4: I'm like, oh, there's a power play there, Like that's

542
00:25:05,320 --> 00:25:07,439
Speaker 4: not to me, that's not gonna work. And don't get

543
00:25:07,480 --> 00:25:10,480
Speaker 4: me wrong, my business benches haven't worked for a plethora

544
00:25:10,600 --> 00:25:13,760
Speaker 4: of different reasons, but it's never ever been not fifty

545
00:25:13,840 --> 00:25:15,919
Speaker 4: fifty because I go, no, we come to this together,

546
00:25:16,119 --> 00:25:19,040
Speaker 4: Like if we're not coming on equal playing fields, why

547
00:25:19,040 --> 00:25:22,040
Speaker 4: are we even doing this? Yes, so there's a conversation

548
00:25:22,160 --> 00:25:25,280
Speaker 4: around that, did you ever consider any other type of split?

549
00:25:25,520 --> 00:25:25,560
Speaker 1: No?

550
00:25:25,840 --> 00:25:29,480
Speaker 5: But also I think understanding the way that we do

551
00:25:29,640 --> 00:25:33,359
Speaker 5: Kobake Kobak is supplementary to our foundation business.

552
00:25:33,680 --> 00:25:36,040
Speaker 3: Alice has a thriving business. I have a thriving business.

553
00:25:36,119 --> 00:25:38,280
Speaker 5: So I think the expectation for Kobak to be this

554
00:25:38,520 --> 00:25:41,359
Speaker 5: big crazy thing isn't there either, So coming to the

555
00:25:41,400 --> 00:25:44,119
Speaker 5: table equally actually just makes far more sense and the

556
00:25:44,160 --> 00:25:48,320
Speaker 5: pressure is off in a way, which I think is probably.

557
00:25:47,960 --> 00:25:49,359
Speaker 3: Why it's working so well for us.

558
00:25:49,400 --> 00:25:52,760
Speaker 5: Because our foundational business as Mimss, Tricksy and Sweetbags, those

559
00:25:52,800 --> 00:25:55,520
Speaker 5: are the ones that give us a salary. Kobake works

560
00:25:55,560 --> 00:25:58,560
Speaker 5: for a different reason. For us, it's supplementary and it's fun.

561
00:25:58,800 --> 00:26:02,920
Speaker 5: For us, it's fun, it's to start honestly, so I

562
00:26:03,080 --> 00:26:07,359
Speaker 5: can come play. It's allowed us to generate income for

563
00:26:07,600 --> 00:26:10,920
Speaker 5: those separate businesses via Cobake. There are collaborations that we

564
00:26:11,119 --> 00:26:14,040
Speaker 5: do that come into the Kobake building. So for example,

565
00:26:14,240 --> 00:26:16,919
Speaker 5: say Merry People Gumboats came into a gorgeous pop up

566
00:26:16,920 --> 00:26:18,840
Speaker 5: with us and sold their viral gun boots that you

567
00:26:18,880 --> 00:26:20,919
Speaker 5: can typically only buy online. They wanted to do an

568
00:26:20,920 --> 00:26:23,840
Speaker 5: in person experience. They came to kobake space and we

569
00:26:24,119 --> 00:26:28,479
Speaker 5: provided them gum boot cookies and cupcakes. So Kobake obviously

570
00:26:28,600 --> 00:26:30,600
Speaker 5: generated an income by the higher of the space, but

571
00:26:30,640 --> 00:26:33,720
Speaker 5: then Sweet Bakes and Miss Trixie also ended up getting

572
00:26:33,760 --> 00:26:34,880
Speaker 5: a lick of the ice.

573
00:26:34,760 --> 00:26:37,159
Speaker 3: Cream because we provided treats for the events.

574
00:26:37,200 --> 00:26:41,439
Speaker 5: So Kobake has yeah, allowed us to collaborate and generate

575
00:26:41,520 --> 00:26:42,520
Speaker 5: more income in that sense too.

576
00:26:42,640 --> 00:26:45,000
Speaker 4: And I have financial advisors and mortgage brokers come in

577
00:26:45,080 --> 00:26:46,520
Speaker 4: and decorate finance cupcakes.

578
00:26:49,480 --> 00:26:51,720
Speaker 5: It's honestly more fun when we bring in people that

579
00:26:51,800 --> 00:26:54,000
Speaker 5: are so so far removed from food.

580
00:26:54,080 --> 00:26:54,639
Speaker 3: We get a lot of.

581
00:26:54,840 --> 00:26:58,680
Speaker 5: Sporting organizations come football ist do cake decorating classes.

582
00:26:59,400 --> 00:27:02,440
Speaker 3: They're good, yeay're good.

583
00:27:02,520 --> 00:27:05,600
Speaker 5: They lock in, they get really focused and it becomes competitive.

584
00:27:05,720 --> 00:27:07,080
Speaker 4: Do you know what I was about to say. It's

585
00:27:07,080 --> 00:27:11,600
Speaker 4: about the competition. If there's people they're like, well I'm going.

586
00:27:11,560 --> 00:27:12,080
Speaker 2: To do it better.

587
00:27:12,320 --> 00:27:16,200
Speaker 3: Yeah, absolutely, And we do encourage it. We do the

588
00:27:16,240 --> 00:27:16,920
Speaker 3: healthy competition.

589
00:27:16,960 --> 00:27:18,679
Speaker 4: See, that's the fun side of the business. And then

590
00:27:18,680 --> 00:27:20,159
Speaker 4: if we like slip it, I would say that the

591
00:27:20,240 --> 00:27:23,159
Speaker 4: admin side sucks. Like don't get me wrong, I adore

592
00:27:23,240 --> 00:27:26,560
Speaker 4: being in business, but you've got the like rough end

593
00:27:26,600 --> 00:27:28,920
Speaker 4: of the stick, Alice, with being in the spreadsheets and

594
00:27:29,000 --> 00:27:31,919
Speaker 4: doing all the invoices, like that stuff just kind of sucks.

595
00:27:32,160 --> 00:27:35,520
Speaker 4: How do you keep on top of invoices and expenses

596
00:27:35,960 --> 00:27:39,879
Speaker 4: and all of that not so fun stuff like and

597
00:27:40,080 --> 00:27:42,399
Speaker 4: I also want to know, like how did you choose

598
00:27:42,720 --> 00:27:45,920
Speaker 4: what to do in terms of systems to then free

599
00:27:46,000 --> 00:27:47,600
Speaker 4: up your time so that you can actually focus on

600
00:27:47,680 --> 00:27:49,680
Speaker 4: the fun footballer decorating guys.

601
00:27:50,680 --> 00:27:53,160
Speaker 6: I think both of us, like for Miss CHICKSI Swebigs

602
00:27:53,200 --> 00:27:57,000
Speaker 6: and Kobak, we're pretty regimented in terms of like carving

603
00:27:57,080 --> 00:28:00,240
Speaker 6: out time to actually do the admin. And I think

604
00:28:00,240 --> 00:28:02,320
Speaker 6: it's also about flipping the fact that like, yes, it

605
00:28:02,640 --> 00:28:04,359
Speaker 6: can be seen as quite boring and it's not the

606
00:28:04,440 --> 00:28:08,119
Speaker 6: creative fun cake decorating, but it's an essential part of

607
00:28:08,160 --> 00:28:10,560
Speaker 6: the business and it's so important to be in the

608
00:28:10,640 --> 00:28:12,840
Speaker 6: weeds of that. It's important to see like the money

609
00:28:12,920 --> 00:28:15,280
Speaker 6: coming in, the money going out, doing the invoicing, Like

610
00:28:15,680 --> 00:28:19,160
Speaker 6: having that visibility over your business will also like completely

611
00:28:19,760 --> 00:28:23,080
Speaker 6: dispel your anxiety over it. So I think it's just

612
00:28:23,240 --> 00:28:27,200
Speaker 6: incredibly important. With Kobak, Yeah, we have like allocated time.

613
00:28:27,280 --> 00:28:28,960
Speaker 6: In fact, this is our Quebec whip time, so like

614
00:28:29,040 --> 00:28:31,240
Speaker 6: we would typically like carve out time and we can.

615
00:28:31,240 --> 00:28:33,240
Speaker 3: Talk about anything. Yeah, well it's perfect. It's like I

616
00:28:33,280 --> 00:28:33,840
Speaker 3: feel like all.

617
00:28:33,800 --> 00:28:39,720
Speaker 2: We were just like you need to invoice key client today, like.

618
00:28:40,320 --> 00:28:41,840
Speaker 3: Over a long long coffee.

619
00:28:41,920 --> 00:28:42,120
Speaker 1: Yeah.

620
00:28:42,200 --> 00:28:42,560
Speaker 3: Perfect.

621
00:28:42,680 --> 00:28:45,600
Speaker 6: Yeah, So we're very regimented in terms of that. But

622
00:28:45,720 --> 00:28:48,120
Speaker 6: I just think it is like you know, admin is

623
00:28:48,160 --> 00:28:49,800
Speaker 6: going to be part of the parcel in any business

624
00:28:49,880 --> 00:28:52,479
Speaker 6: that you start or any job truly, Like even when

625
00:28:52,520 --> 00:28:54,520
Speaker 6: I worked in production, it's like you do a big

626
00:28:54,600 --> 00:28:57,360
Speaker 6: activation and then you'd be invoicing suppliers or what have you.

627
00:28:57,960 --> 00:29:00,200
Speaker 2: So it's a part of its genuinely just part of life.

628
00:29:00,240 --> 00:29:01,560
Speaker 6: But I think if you can flip it to see

629
00:29:01,640 --> 00:29:03,680
Speaker 6: that it's going to give you transparency in your business,

630
00:29:04,120 --> 00:29:04,840
Speaker 6: that's a benefit.

631
00:29:05,120 --> 00:29:07,600
Speaker 5: Yet, and there's different aspects of it that we both enjoy.

632
00:29:07,720 --> 00:29:11,040
Speaker 5: In the admin category, like you are you love obviously

633
00:29:11,120 --> 00:29:12,160
Speaker 5: the lists and the spreadsheets.

634
00:29:12,240 --> 00:29:14,840
Speaker 3: I love the stats. I love a P and L.

635
00:29:14,960 --> 00:29:16,640
Speaker 5: I'm like, I want to know about what's going in,

636
00:29:16,760 --> 00:29:18,360
Speaker 5: what's going out, and where we're at and projecting.

637
00:29:18,440 --> 00:29:20,440
Speaker 3: I love how you're generating that. Like what type of

638
00:29:20,480 --> 00:29:21,880
Speaker 3: software are you through moyob?

639
00:29:22,040 --> 00:29:22,200
Speaker 2: Yeah?

640
00:29:22,360 --> 00:29:23,640
Speaker 3: Okay, cool, very cool?

641
00:29:23,760 --> 00:29:26,360
Speaker 4: And at what point did you decide do you know

642
00:29:26,440 --> 00:29:29,680
Speaker 4: what we're going to start playing moyob because like that

643
00:29:29,920 --> 00:29:31,920
Speaker 4: for a lot of small business owners Because you mentioned

644
00:29:31,920 --> 00:29:35,280
Speaker 4: spreadsheets before, I used to run my entire business on spreadsheets,

645
00:29:35,360 --> 00:29:36,480
Speaker 4: right like I would.

646
00:29:36,600 --> 00:29:39,480
Speaker 3: Made my chet start racing. Oh my god, I'm sorry,

647
00:29:39,520 --> 00:29:41,040
Speaker 3: do you want to see them because they're still sexy.

648
00:29:41,120 --> 00:29:43,040
Speaker 4: I still think they're flex but like I used to

649
00:29:43,120 --> 00:29:45,120
Speaker 4: do all my own p and ls on spreadsheets, all

650
00:29:45,160 --> 00:29:48,640
Speaker 4: of my own balance sheets, spreadsheets, payroll spreadsheets. But that

651
00:29:48,760 --> 00:29:51,840
Speaker 4: obviously leaves a lot of room for error. But I

652
00:29:52,000 --> 00:29:54,240
Speaker 4: was trying to be so frugal when I started my

653
00:29:54,320 --> 00:29:55,760
Speaker 4: business because I was like, well, I don't have any

654
00:29:55,800 --> 00:29:58,760
Speaker 4: extra cash. I'm not even paying myself, let alone like

655
00:29:59,040 --> 00:30:02,000
Speaker 4: yes and ad in software. At what point did you decide,

656
00:30:02,000 --> 00:30:04,280
Speaker 4: all right, well let's invest in this because a lot

657
00:30:04,320 --> 00:30:06,400
Speaker 4: of people go, oh, it's really expensive. I could do

658
00:30:06,440 --> 00:30:08,440
Speaker 4: it myself, and I don't know about you, but I

659
00:30:08,480 --> 00:30:11,160
Speaker 4: got shot in the foot and realized how much time

660
00:30:11,200 --> 00:30:12,280
Speaker 4: I could save and was like, well.

661
00:30:12,200 --> 00:30:17,120
Speaker 5: This is I'm lucky that I had very good role

662
00:30:17,160 --> 00:30:17,880
Speaker 5: models growing up.

663
00:30:18,040 --> 00:30:20,160
Speaker 3: My father is self employed and my mom did his

664
00:30:20,240 --> 00:30:23,800
Speaker 3: book keeping, so I know, I feel genius a little

665
00:30:23,840 --> 00:30:25,560
Speaker 3: bit lucky that.

666
00:30:25,800 --> 00:30:29,000
Speaker 5: I saw how that could be modeled and the efficiencies

667
00:30:29,200 --> 00:30:32,000
Speaker 5: of that kind of procedure. And also, like Alice said,

668
00:30:32,080 --> 00:30:34,520
Speaker 5: I found it really empowering to be in my books

669
00:30:34,560 --> 00:30:36,440
Speaker 5: and I don't want to do this word truths. So

670
00:30:36,840 --> 00:30:40,720
Speaker 5: like someone can auto generate and every day I can

671
00:30:40,800 --> 00:30:44,480
Speaker 5: be logging on automatically and seeing how the business is

672
00:30:44,600 --> 00:30:46,920
Speaker 5: tracking like that is huge.

673
00:30:47,080 --> 00:30:50,719
Speaker 6: Huge, Yeah, the automated systems, like I use moob as

674
00:30:50,760 --> 00:30:53,880
Speaker 6: well for my mysters and it, Yeah, definitely has made

675
00:30:54,400 --> 00:30:57,080
Speaker 6: a massive difference in terms of just like the automation

676
00:30:57,960 --> 00:31:00,440
Speaker 6: and the fact that it's given me back time sometimes

677
00:31:00,520 --> 00:31:03,280
Speaker 6: like to do like a bit of a double check.

678
00:31:03,440 --> 00:31:05,760
Speaker 3: Like on I still do as well, and then I'm

679
00:31:05,760 --> 00:31:07,840
Speaker 3: always humbled. I'm oh, yeah they were right.

680
00:31:08,040 --> 00:31:10,280
Speaker 2: Yeah yeah, yeah, yeah, yeah.

681
00:31:10,560 --> 00:31:12,160
Speaker 3: I just didn't want it to be right. You know

682
00:31:13,280 --> 00:31:14,200
Speaker 3: how much tax will be.

683
00:31:14,640 --> 00:31:19,760
Speaker 5: I'm like that, Yeah, I'm not interested that wasn't tried

684
00:31:19,840 --> 00:31:22,440
Speaker 5: various platforms, I think. I mean, the reason that I

685
00:31:22,520 --> 00:31:25,120
Speaker 5: use myo B now is purely because that's my accountants preference,

686
00:31:25,440 --> 00:31:27,400
Speaker 5: but I have tried various platforms over the years.

687
00:31:27,720 --> 00:31:30,240
Speaker 4: For me, it's also a lot about like the plugins

688
00:31:30,400 --> 00:31:32,480
Speaker 4: and the things you can add and like, I don't

689
00:31:32,520 --> 00:31:35,440
Speaker 4: know about you guys, but like I have like done all.

690
00:31:35,360 --> 00:31:39,560
Speaker 3: Of my like outputs. It saved them as favorites.

691
00:31:39,800 --> 00:31:42,120
Speaker 4: So all I do is go in and hit balances

692
00:31:42,800 --> 00:31:45,640
Speaker 4: and like, yeah, it just generates the balance sheet that

693
00:31:45,680 --> 00:31:48,080
Speaker 4: I'm looking for because I know that I have my

694
00:31:48,160 --> 00:31:49,640
Speaker 4: I don't know, if you guys do this and I'm

695
00:31:49,640 --> 00:31:50,280
Speaker 4: about to ask for.

696
00:31:51,000 --> 00:31:53,640
Speaker 5: A good night, did you get about this, ton't.

697
00:31:55,360 --> 00:31:57,640
Speaker 3: I have my own little meeting with myself once a

698
00:31:57,760 --> 00:32:02,240
Speaker 3: month because it turns out is just mean business for yourself.

699
00:32:02,360 --> 00:32:04,000
Speaker 4: But I go through all of my numbers and like

700
00:32:04,120 --> 00:32:06,520
Speaker 4: compare it to the month before, and like, I know

701
00:32:06,640 --> 00:32:08,479
Speaker 4: what I want to compare, but I also don't want

702
00:32:08,520 --> 00:32:09,960
Speaker 4: to have to go through and like tick every box

703
00:32:10,000 --> 00:32:12,440
Speaker 4: every single time, So I just like saved them as

704
00:32:12,560 --> 00:32:16,080
Speaker 4: like my monthly favorite balance cheap or my tearly balanced

705
00:32:16,160 --> 00:32:19,320
Speaker 4: it and like that stuff. It saves time, but it

706
00:32:19,480 --> 00:32:21,360
Speaker 4: means that I don't know about you guys, the mental

707
00:32:21,440 --> 00:32:22,720
Speaker 4: load of being like, oh my god, I have to

708
00:32:22,760 --> 00:32:24,520
Speaker 4: sit down. It's actually really easy.

709
00:32:24,880 --> 00:32:25,040
Speaker 2: Yeah.

710
00:32:25,200 --> 00:32:27,080
Speaker 4: So yeah, when I got to that point, I was like, oh,

711
00:32:27,200 --> 00:32:29,680
Speaker 4: maybe this extra casholder is actually worth it.

712
00:32:30,040 --> 00:32:33,520
Speaker 2: Absolutely, It always is those of course, Like of course,

713
00:32:33,640 --> 00:32:34,160
Speaker 2: I think it's.

714
00:32:36,200 --> 00:32:39,200
Speaker 3: Like signing up to a like a gym challenge or whatever.

715
00:32:39,280 --> 00:32:41,080
Speaker 5: It's like you pay for that couldn't be me, no,

716
00:32:41,200 --> 00:32:42,800
Speaker 5: but you pay for that fee and it's like there's

717
00:32:42,840 --> 00:32:44,760
Speaker 5: expectations and they're going to give you the outcomes of

718
00:32:44,840 --> 00:32:45,920
Speaker 5: how you are you running faster?

719
00:32:46,120 --> 00:32:47,040
Speaker 3: Are you lifting more.

720
00:32:47,080 --> 00:32:49,200
Speaker 5: It's like that's the same in the accounting softwares and

721
00:32:49,280 --> 00:32:51,760
Speaker 5: making those spreadsheets and saving those favorites. It's like you're

722
00:32:52,160 --> 00:32:55,080
Speaker 5: you're holding yourself accountable to constantly check in if you're paying.

723
00:32:55,760 --> 00:32:59,360
Speaker 6: You recently switched your email platform and i'd been banging

724
00:32:59,360 --> 00:33:00,560
Speaker 6: on at least.

725
00:33:00,800 --> 00:33:03,920
Speaker 5: I was like, switch, you need to tell me you're

726
00:33:03,960 --> 00:33:06,680
Speaker 5: with Clavy. I'm like, you need like there are all

727
00:33:06,720 --> 00:33:09,160
Speaker 5: these amazing like that's so funny because I need to

728
00:33:09,200 --> 00:33:10,440
Speaker 5: switch to claviyer.

729
00:33:10,200 --> 00:33:15,680
Speaker 6: Switch integrat intro. It's so expensive, old mate. She's like,

730
00:33:15,720 --> 00:33:17,160
Speaker 6: oh my god, the open rate is like double.

731
00:33:17,200 --> 00:33:19,520
Speaker 3: I was like, yes, so it is worth it. It

732
00:33:19,680 --> 00:33:20,000
Speaker 3: is worth it.

733
00:33:20,080 --> 00:33:22,040
Speaker 5: I was using the one that integrated. We'll run a

734
00:33:22,120 --> 00:33:24,440
Speaker 5: Shopify website as well. I was just using it through

735
00:33:24,480 --> 00:33:27,000
Speaker 5: there out of shit convenience, and it was very costly.

736
00:33:27,080 --> 00:33:27,240
Speaker 2: Yeah.

737
00:33:27,240 --> 00:33:28,800
Speaker 4: I won't say who we're with right now because they're

738
00:33:28,800 --> 00:33:32,320
Speaker 4: not awful, but like there's a lot to be desired

739
00:33:32,680 --> 00:33:35,560
Speaker 4: or being left to be desired, and I was like

740
00:33:35,680 --> 00:33:37,720
Speaker 4: looking at all the price points and I'm like, so.

741
00:33:39,680 --> 00:33:40,000
Speaker 2: Very good.

742
00:33:40,440 --> 00:33:43,480
Speaker 6: Since I've been using Clavy for probably two years, and

743
00:33:43,680 --> 00:33:45,320
Speaker 6: this year has been like the one year that I've

744
00:33:45,400 --> 00:33:48,160
Speaker 6: really focused on my ad ms. I've been really trying

745
00:33:48,200 --> 00:33:50,480
Speaker 6: to be regimented and sending them out like every three weeks,

746
00:33:50,520 --> 00:33:52,560
Speaker 6: and like, obviously there's not like that much extra to

747
00:33:52,640 --> 00:33:55,240
Speaker 6: say about cakes, but there's always something going on that

748
00:33:55,320 --> 00:33:55,920
Speaker 6: you can talk.

749
00:33:55,800 --> 00:33:58,440
Speaker 3: About when there is a will, there is a way.

750
00:33:58,520 --> 00:34:00,920
Speaker 6: Precisely, And it's like one of those classic things, like

751
00:34:00,960 --> 00:34:02,239
Speaker 6: you send it out and then you see the thing,

752
00:34:02,240 --> 00:34:06,280
Speaker 6: you're like, oh, yeah, obviously you're reminding people in another way.

753
00:34:06,400 --> 00:34:10,360
Speaker 6: And obviously those subscribers, like the people that have subscribed.

754
00:34:09,840 --> 00:34:11,040
Speaker 2: They're that tapped in ones.

755
00:34:11,440 --> 00:34:13,799
Speaker 6: Your Instagram followers of course, like you've got some very

756
00:34:13,840 --> 00:34:18,520
Speaker 6: tapped in people, but the conversion is harder there than

757
00:34:18,600 --> 00:34:19,960
Speaker 6: it is with your subscribers.

758
00:34:20,000 --> 00:34:22,040
Speaker 2: So yeah, but it's just one of those classic Yeah.

759
00:34:22,080 --> 00:34:24,839
Speaker 5: I have issues with sending emails either because I feel

760
00:34:24,880 --> 00:34:27,560
Speaker 5: bad when people if people have seen something on Instagram,

761
00:34:27,640 --> 00:34:29,440
Speaker 5: I'm like, oh, this product or service we're doing is

762
00:34:29,520 --> 00:34:31,680
Speaker 5: sold out the people who are subscribed to my emails,

763
00:34:31,920 --> 00:34:33,680
Speaker 5: and they say, oh my god, I didn't even know.

764
00:34:34,480 --> 00:34:36,359
Speaker 5: I'm betraying them if they don't get an email, because

765
00:34:36,360 --> 00:34:37,920
Speaker 5: they do they want to know.

766
00:34:39,560 --> 00:34:41,120
Speaker 4: I feel like over the last few years, I've learned

767
00:34:41,120 --> 00:34:43,880
Speaker 4: a lot about like these EDM flows and what that

768
00:34:44,000 --> 00:34:46,200
Speaker 4: looks like and complete side note that I wasn't even

769
00:34:46,239 --> 00:34:47,799
Speaker 4: going to talk about on the show, but I've done

770
00:34:47,840 --> 00:34:50,800
Speaker 4: a few podcasts on edms and making sure that, like,

771
00:34:50,960 --> 00:34:53,080
Speaker 4: as a business owner, you actually own that, because you

772
00:34:53,200 --> 00:34:56,840
Speaker 4: don't own Instagram followers like Instagram can delete that, but

773
00:34:57,280 --> 00:35:00,200
Speaker 4: hypothetically if that happened, you could email every one at

774
00:35:00,239 --> 00:35:02,440
Speaker 4: Miss Trixy Bakes and be like, hey, I'm still here,

775
00:35:02,520 --> 00:35:04,480
Speaker 4: this is my new account, and like make sure that

776
00:35:04,560 --> 00:35:07,160
Speaker 4: you're in contact with them. But then they also feel

777
00:35:07,200 --> 00:35:09,440
Speaker 4: like they have a more intimate relationship with you, like

778
00:35:09,640 --> 00:35:12,960
Speaker 4: if I'm opening your emails, actually care. And you know

779
00:35:13,000 --> 00:35:15,200
Speaker 4: what I love when a brand is like we're releasing

780
00:35:15,239 --> 00:35:17,080
Speaker 4: a sale, bit here's the link. Early I'm like, hey,

781
00:35:17,280 --> 00:35:21,600
Speaker 4: thank you so much, or like you're doing a workshop

782
00:35:21,719 --> 00:35:22,080
Speaker 4: or something.

783
00:35:22,640 --> 00:35:24,000
Speaker 3: I want to be the first in the No. I

784
00:35:24,080 --> 00:35:27,120
Speaker 3: might not always buy, but I always want to feel

785
00:35:27,200 --> 00:35:29,880
Speaker 3: like I'm at that next level with that business or

786
00:35:29,960 --> 00:35:30,720
Speaker 3: with that brand.

787
00:35:31,360 --> 00:35:33,680
Speaker 4: And yeah, there's ways that people use and abuse that,

788
00:35:33,880 --> 00:35:35,879
Speaker 4: but like it's like my DM that goes out every

789
00:35:35,920 --> 00:35:38,719
Speaker 4: single Friday, Like I write it and we send out

790
00:35:38,760 --> 00:35:41,960
Speaker 4: a newsletter and it's like my unhinged requests, like I

791
00:35:42,360 --> 00:35:46,719
Speaker 4: do recommendations. I've done everything from cake to frozen prawns,

792
00:35:47,000 --> 00:35:49,399
Speaker 4: like like this is what's on my hit list this week.

793
00:35:49,480 --> 00:35:52,320
Speaker 5: Guys like you can tell the brands that and the

794
00:35:52,400 --> 00:35:55,239
Speaker 5: people who do that, who are actually invested and see

795
00:35:55,320 --> 00:35:58,400
Speaker 5: that email and you know that you're not setting it

796
00:35:58,440 --> 00:35:59,640
Speaker 5: because you feel like you're being a nuisance.

797
00:35:59,640 --> 00:36:01,680
Speaker 3: You're like, I am so enthusiastic. Let me just so

798
00:36:01,719 --> 00:36:02,319
Speaker 3: if you don't want to.

799
00:36:02,280 --> 00:36:05,120
Speaker 4: Hear unsubscribed because some people reply to my emails and

800
00:36:05,160 --> 00:36:06,040
Speaker 4: I'm like, hey, bab.

801
00:36:08,760 --> 00:36:11,200
Speaker 3: Hello, is you on the same vein?

802
00:36:11,560 --> 00:36:15,600
Speaker 4: Both of you have incredible social media presences, like they

803
00:36:15,680 --> 00:36:19,399
Speaker 4: are so fun, and you seem to be both really

804
00:36:19,440 --> 00:36:23,799
Speaker 4: good at generating PR for your businesses and for kobakes.

805
00:36:24,480 --> 00:36:26,080
Speaker 4: Do you have any tips and tricks like what can

806
00:36:26,200 --> 00:36:28,839
Speaker 4: I learn and what can my community learn? Especially from

807
00:36:28,920 --> 00:36:30,920
Speaker 4: you Alice, who used to work in the space about

808
00:36:31,000 --> 00:36:34,320
Speaker 4: like building a social presence and gaining PR for that

809
00:36:34,480 --> 00:36:37,520
Speaker 4: space because PR savage, like that's hard.

810
00:36:37,800 --> 00:36:38,600
Speaker 2: How is hard?

811
00:36:39,239 --> 00:36:41,760
Speaker 6: And it can be really disheartening as well because often

812
00:36:42,040 --> 00:36:44,760
Speaker 6: you know, PR is the game where you're wanting journalists

813
00:36:44,800 --> 00:36:47,919
Speaker 6: to write about you organically and that's a hard game.

814
00:36:48,760 --> 00:36:51,080
Speaker 6: But I think persistence is the biggest thing. If you're

815
00:36:51,080 --> 00:36:53,919
Speaker 6: going down the line of traditional media. You need to pitch,

816
00:36:54,000 --> 00:36:57,360
Speaker 6: You need to bug journalists like there's no tomorrow because

817
00:36:58,080 --> 00:37:01,080
Speaker 6: they are always on the hunt for story. There will

818
00:37:01,160 --> 00:37:03,960
Speaker 6: be snow like snow news days.

819
00:37:06,760 --> 00:37:10,200
Speaker 3: Newsday Watch in Australia though that's more of an American thing.

820
00:37:10,360 --> 00:37:12,080
Speaker 2: Yeah, but you just like you just never know.

821
00:37:12,480 --> 00:37:15,680
Speaker 6: And I think I've always I think for me like

822
00:37:15,800 --> 00:37:18,520
Speaker 6: I've always approached miss Trixie as like social media is

823
00:37:18,600 --> 00:37:22,280
Speaker 6: incredibly important. But again to your point, if that went tomorrow,

824
00:37:22,400 --> 00:37:24,600
Speaker 6: then it's like what else do I have? So for me,

825
00:37:24,760 --> 00:37:26,680
Speaker 6: I I was you know, when I was starting at

826
00:37:26,719 --> 00:37:28,560
Speaker 6: full time, I was like, I want to be spoken

827
00:37:28,600 --> 00:37:31,680
Speaker 6: about in the key Melbourne media. It gives you some

828
00:37:31,840 --> 00:37:37,240
Speaker 6: notoriety and I wanted that to work alongside my social

829
00:37:37,280 --> 00:37:37,920
Speaker 6: media presence.

830
00:37:37,920 --> 00:37:39,680
Speaker 2: I'm a bit of a traditionalist in that sense.

831
00:37:40,280 --> 00:37:42,080
Speaker 6: And of course, like there are always moments that you

832
00:37:42,160 --> 00:37:44,960
Speaker 6: can have quote unquote viral moments on TikTok, TikTok or

833
00:37:44,960 --> 00:37:45,360
Speaker 6: what you know.

834
00:37:46,520 --> 00:37:50,720
Speaker 3: She's really she's up with your cool kids.

835
00:37:50,800 --> 00:37:51,640
Speaker 2: Down with the cook kids.

836
00:37:51,960 --> 00:37:56,240
Speaker 3: TikTok so your dad calls it the clock app just perfect.

837
00:37:56,640 --> 00:37:59,640
Speaker 2: So you know, you can have all these moments.

838
00:37:59,680 --> 00:38:02,000
Speaker 6: But I think if it's like a well rounded strategy

839
00:38:02,040 --> 00:38:05,080
Speaker 6: where you've got traditional PR, you've got social media, you've

840
00:38:05,120 --> 00:38:08,920
Speaker 6: got brand, all of those components can can give you

841
00:38:09,000 --> 00:38:11,480
Speaker 6: a really really strong social media presence.

842
00:38:11,120 --> 00:38:13,359
Speaker 2: But it exists outside of that as well.

843
00:38:13,400 --> 00:38:16,040
Speaker 6: That's what will lead to the conversion of sale because

844
00:38:16,080 --> 00:38:18,719
Speaker 6: you're going to look like a trusted business. But for

845
00:38:18,840 --> 00:38:22,200
Speaker 6: anyone who is actually looking to engage with like traditional

846
00:38:22,280 --> 00:38:25,239
Speaker 6: PR and contacting the media, it is a long game.

847
00:38:25,360 --> 00:38:27,759
Speaker 6: It's a hard one. It's a game of rejection. You

848
00:38:27,840 --> 00:38:30,000
Speaker 6: will get told so many times, oh no not today,

849
00:38:30,120 --> 00:38:32,000
Speaker 6: or like we'll just put it on as we get

850
00:38:32,000 --> 00:38:39,400
Speaker 6: a response, Yeah, you give it a crack and you

851
00:38:39,600 --> 00:38:43,080
Speaker 6: strike up Those relationship with journalistic can be incredibly incredibly beneficial.

852
00:38:43,160 --> 00:38:45,880
Speaker 6: And when we started Kobak, we yeah, I feel like,

853
00:38:46,040 --> 00:38:48,239
Speaker 6: you know, Lesha had a really good idea around what

854
00:38:48,320 --> 00:38:50,480
Speaker 6: we would do on socials and I was like, I

855
00:38:50,600 --> 00:38:52,640
Speaker 6: know what we're doing for media, Like we had a

856
00:38:52,800 --> 00:38:54,120
Speaker 6: very I mean it was a very remember it was

857
00:38:54,200 --> 00:38:57,839
Speaker 6: very stressful because one another media outlet got a whold

858
00:38:57,840 --> 00:38:58,000
Speaker 6: of the.

859
00:38:58,000 --> 00:39:00,440
Speaker 2: Story we sold in an exclude. If it was a

860
00:39:00,440 --> 00:39:02,160
Speaker 2: whole thing, that would.

861
00:39:01,920 --> 00:39:04,440
Speaker 5: Have given me such which is so funny, like we

862
00:39:04,520 --> 00:39:06,239
Speaker 5: were just opening a venue, but they were treating it

863
00:39:06,360 --> 00:39:09,080
Speaker 5: like we were giving like royal gossip, like you who

864
00:39:09,120 --> 00:39:09,719
Speaker 5: are you speaking to?

865
00:39:09,840 --> 00:39:11,200
Speaker 3: And we want to be the first to break the trailer.

866
00:39:11,239 --> 00:39:15,239
Speaker 3: I was like, guys, this is just a bakery. Just

867
00:39:15,360 --> 00:39:15,920
Speaker 3: a bakery.

868
00:39:16,920 --> 00:39:22,880
Speaker 6: Community literally wanted We've been harassedment jealous and we had

869
00:39:22,920 --> 00:39:25,920
Speaker 6: to call the other mediam but like someone's gotten the scoop.

870
00:39:26,000 --> 00:39:27,520
Speaker 2: We need you to run this now like it.

871
00:39:27,600 --> 00:39:29,120
Speaker 3: Literally it was hilarious.

872
00:39:29,600 --> 00:39:32,960
Speaker 4: I think for you saying about manifesting this energy for

873
00:39:33,080 --> 00:39:34,880
Speaker 4: every business you're.

874
00:39:34,719 --> 00:39:37,160
Speaker 2: In a hot demand and the journalists want you.

875
00:39:37,440 --> 00:39:39,399
Speaker 5: I feel the way that you're speaking about traditional pr

876
00:39:39,480 --> 00:39:41,560
Speaker 5: and playing this long game and having patience is also

877
00:39:41,680 --> 00:39:45,680
Speaker 5: really applicable to social media, which is something we constantly

878
00:39:45,760 --> 00:39:48,440
Speaker 5: talk about. We are never trying to be the biggest, loudest,

879
00:39:48,480 --> 00:39:50,919
Speaker 5: most viral person at every turn, because I just don't

880
00:39:50,960 --> 00:39:53,920
Speaker 5: think that that has longevity. So when I'm making decisions

881
00:39:53,920 --> 00:39:57,280
Speaker 5: for social media, it's about being authentic and making decisions

882
00:39:57,320 --> 00:40:00,200
Speaker 5: that represent me, and I'll be happy to look back

883
00:40:00,200 --> 00:40:02,680
Speaker 5: at them in three four years time instead of just

884
00:40:02,840 --> 00:40:05,399
Speaker 5: chasing trends and doing what the other person's doing. It's

885
00:40:05,480 --> 00:40:09,120
Speaker 5: like I would definitely discourage people from trying to be

886
00:40:09,280 --> 00:40:11,839
Speaker 5: the coolest, hottest, new bombshell that enters the villa.

887
00:40:12,040 --> 00:40:14,560
Speaker 3: Right, It's about staying power, yeah, because we know how

888
00:40:14,640 --> 00:40:16,279
Speaker 3: that goes for their Instagram follow.

889
00:40:16,040 --> 00:40:18,759
Speaker 6: It exactly and you know igree again, like you need

890
00:40:18,880 --> 00:40:21,680
Speaker 6: to be doing what is as you mentioned, authentic to

891
00:40:21,760 --> 00:40:24,279
Speaker 6: you and your followers will pick up on the fact

892
00:40:24,280 --> 00:40:28,320
Speaker 6: that is authentic and they'll also remember you. Because I

893
00:40:28,400 --> 00:40:31,560
Speaker 6: feel like if I see, you know, some flash in

894
00:40:31,600 --> 00:40:33,880
Speaker 6: the pay moments, I can't then tell you what the

895
00:40:33,920 --> 00:40:36,360
Speaker 6: business name was. I can just remember the content, but

896
00:40:36,400 --> 00:40:38,200
Speaker 6: I actually can't talk to who created it.

897
00:40:38,239 --> 00:40:40,520
Speaker 4: It's so annoying sometimes too, because you like tell someone

898
00:40:40,560 --> 00:40:42,319
Speaker 4: about it and then you're like, oh, find that video

899
00:40:42,320 --> 00:40:42,440
Speaker 4: of for you.

900
00:40:42,560 --> 00:40:44,360
Speaker 3: You cannot find the video for fe you.

901
00:40:44,800 --> 00:40:45,320
Speaker 4: Of course not.

902
00:40:45,760 --> 00:40:48,759
Speaker 3: No, it's just doing what other people is doing.

903
00:40:48,840 --> 00:40:51,200
Speaker 5: Yeah, Okay, you might get the views and the clicks

904
00:40:51,239 --> 00:40:55,320
Speaker 5: and the followers, but you're not making a lasting, authentic

905
00:40:55,440 --> 00:40:56,600
Speaker 5: impression on people.

906
00:40:56,640 --> 00:40:58,320
Speaker 6: And for us, like we need to make a sale

907
00:40:58,600 --> 00:41:00,640
Speaker 6: at the end of exactly, It's like if it's not

908
00:41:00,680 --> 00:41:01,600
Speaker 6: actually leading.

909
00:41:01,400 --> 00:41:02,560
Speaker 2: To a sale of a cake.

910
00:41:02,880 --> 00:41:05,440
Speaker 5: No, a TikTok dance doesn't typically do that. It'll get

911
00:41:05,480 --> 00:41:07,239
Speaker 5: you used, but it's not going to necessarily try.

912
00:41:07,280 --> 00:41:11,880
Speaker 3: It's very disappointing. All I want to do is actually

913
00:41:11,960 --> 00:41:15,480
Speaker 3: dance on TikTok if it's like the last thing I

914
00:41:15,600 --> 00:41:15,960
Speaker 3: want to do.

915
00:41:16,160 --> 00:41:18,719
Speaker 4: So this strategy works really well for me, and I

916
00:41:18,760 --> 00:41:22,239
Speaker 4: will lean very hard into no, don't dance on TikTok's.

917
00:41:22,440 --> 00:41:24,640
Speaker 4: I was having a conversation with a girlfriend the other

918
00:41:24,760 --> 00:41:27,719
Speaker 4: day and she works in marketing and you know, we

919
00:41:27,920 --> 00:41:31,480
Speaker 4: sometimes do giveaways three she's on the money, and for me,

920
00:41:31,880 --> 00:41:33,719
Speaker 4: something like that is always about just giving back to

921
00:41:33,800 --> 00:41:36,120
Speaker 4: our pre existing community. It's not like please tag your

922
00:41:36,120 --> 00:41:37,640
Speaker 4: friend and they have to be following and they have

923
00:41:37,760 --> 00:41:39,320
Speaker 4: to do this and they have to do that because

924
00:41:39,560 --> 00:41:41,879
Speaker 4: you create a bubble of people that were only there

925
00:41:41,960 --> 00:41:44,000
Speaker 4: to get the free hair straightener or the free skin

926
00:41:44,080 --> 00:41:45,759
Speaker 4: care products, but you're there to sell cake and they

927
00:41:45,840 --> 00:41:48,120
Speaker 4: might not even be aligned to that. So I think

928
00:41:48,160 --> 00:41:50,200
Speaker 4: you have to be really strategic as well about the

929
00:41:50,280 --> 00:41:52,359
Speaker 4: content that you're putting out, because do you want people

930
00:41:52,440 --> 00:41:54,920
Speaker 4: following you because like you're low key, really funny and

931
00:41:55,040 --> 00:41:57,920
Speaker 4: making TikTok dances which could never be me, or do

932
00:41:58,000 --> 00:41:59,560
Speaker 4: you want them following because they're like, oh my god,

933
00:41:59,600 --> 00:42:01,440
Speaker 4: I've got to save her for later, I need to

934
00:42:01,800 --> 00:42:03,840
Speaker 4: order a Leo seasoned cake, or I need to do

935
00:42:03,960 --> 00:42:04,480
Speaker 4: this or that.

936
00:42:04,719 --> 00:42:06,640
Speaker 5: You feel like those people, so even if they're not

937
00:42:06,680 --> 00:42:09,320
Speaker 5: your buyer right now, they might be your buyer eventually.

938
00:42:09,840 --> 00:42:12,120
Speaker 5: I've had people who have been with me for twelve years,

939
00:42:12,680 --> 00:42:15,239
Speaker 5: twelve years, and it's that is those are the relationships

940
00:42:15,280 --> 00:42:17,160
Speaker 5: that I'm trying to nurture. It's like keeping people who

941
00:42:17,239 --> 00:42:19,720
Speaker 5: are actually invested in me, in my cakes, in my business,

942
00:42:19,800 --> 00:42:22,000
Speaker 5: in my story. Those are the people that I want

943
00:42:22,040 --> 00:42:25,200
Speaker 5: to keep on side rather than always seeking out new

944
00:42:25,480 --> 00:42:26,120
Speaker 5: new faces.

945
00:42:26,280 --> 00:42:29,239
Speaker 6: And that's also been really applicable to Kobake as well,

946
00:42:29,320 --> 00:42:33,480
Speaker 6: because we have had a lot of long conversations with people,

947
00:42:34,160 --> 00:42:36,600
Speaker 6: but the timing wasn't necessarily right for them to come

948
00:42:36,640 --> 00:42:37,520
Speaker 6: from Kobake.

949
00:42:37,920 --> 00:42:39,880
Speaker 2: So like we've reached out to, you know, so.

950
00:42:40,120 --> 00:42:43,960
Speaker 6: Many brands and so many per agencies, but again we

951
00:42:44,320 --> 00:42:48,239
Speaker 6: needed to create, like Kobak had to become memorable that

952
00:42:48,320 --> 00:42:50,799
Speaker 6: they would circle back and find a reason to use

953
00:42:50,880 --> 00:42:53,960
Speaker 6: it in whatever which way. And that's been really really important, right,

954
00:42:54,120 --> 00:42:56,319
Speaker 6: like what we've put out on social so people are

955
00:42:56,320 --> 00:42:57,400
Speaker 6: seeing that the space.

956
00:42:57,200 --> 00:42:59,839
Speaker 3: Can be like, you know, used in a plethora of way.

957
00:43:00,200 --> 00:43:00,359
Speaker 1: Yes.

958
00:43:01,280 --> 00:43:03,719
Speaker 6: Yeah, we haven't gone down that line of you know,

959
00:43:03,840 --> 00:43:05,800
Speaker 6: making it just look like this like flashy of the

960
00:43:05,880 --> 00:43:08,160
Speaker 6: moment venue. It's like, no, this is a space that's

961
00:43:08,160 --> 00:43:10,520
Speaker 6: going to exist and it's there for you when the

962
00:43:10,560 --> 00:43:11,120
Speaker 6: time is right.

963
00:43:11,239 --> 00:43:11,439
Speaker 2: Yeah.

964
00:43:11,480 --> 00:43:14,040
Speaker 4: I actually love that so much and I'm really sad

965
00:43:14,080 --> 00:43:17,000
Speaker 4: that we're running out of time. I have another question

966
00:43:17,239 --> 00:43:19,600
Speaker 4: before we go on this show. I always talk about

967
00:43:19,600 --> 00:43:22,040
Speaker 4: money wins and confessions, so I want to know what

968
00:43:22,239 --> 00:43:25,520
Speaker 4: has been your biggest money win or your biggest like

969
00:43:25,840 --> 00:43:28,640
Speaker 4: I wish we had known this sooner lesson when it

970
00:43:28,719 --> 00:43:29,800
Speaker 4: comes to running a business.

971
00:43:30,520 --> 00:43:34,080
Speaker 5: I think it's not even necessarily the financial gain that

972
00:43:34,200 --> 00:43:36,680
Speaker 5: came out of this, but my biggest money win for me,

973
00:43:36,880 --> 00:43:39,759
Speaker 5: I recently went to France and taught a pace to

974
00:43:39,880 --> 00:43:41,080
Speaker 5: retreat and the ticket.

975
00:43:41,440 --> 00:43:45,239
Speaker 3: I know it's the fanciest thing, but the ticket is

976
00:43:45,280 --> 00:43:49,840
Speaker 3: so cool. Oh well, we're going to be doing it

977
00:43:49,880 --> 00:43:51,800
Speaker 3: every year, which is very exciting. Can I come or

978
00:43:51,880 --> 00:43:55,040
Speaker 3: do I have to please come?

979
00:43:56,160 --> 00:43:59,840
Speaker 5: I was really really apprehensive about putting that online because

980
00:43:59,840 --> 00:44:02,240
Speaker 5: the actual price for people to come is the biggest

981
00:44:02,280 --> 00:44:04,160
Speaker 5: ticket item I've ever ever sold.

982
00:44:04,280 --> 00:44:05,240
Speaker 3: Of course, it's a week.

983
00:44:05,160 --> 00:44:07,759
Speaker 5: Long pace to retreat in a chateau. For me, the

984
00:44:07,800 --> 00:44:10,319
Speaker 5: biggest money in there was the fact that it sold

985
00:44:10,360 --> 00:44:12,400
Speaker 5: out and people actually came, and I was like, oh

986
00:44:12,440 --> 00:44:14,200
Speaker 5: my god, I'm so used to selling these cakes that

987
00:44:14,600 --> 00:44:17,640
Speaker 5: a few hundred dollars. To have people invest their time

988
00:44:18,000 --> 00:44:19,759
Speaker 5: thousands of dollars to come on this experience with me

989
00:44:19,920 --> 00:44:22,239
Speaker 5: was it was a huge, huge money with that is

990
00:44:22,320 --> 00:44:24,520
Speaker 5: me and just the most amazing experience.

991
00:44:24,719 --> 00:44:27,799
Speaker 3: Congrats. How I know you're going to do it every

992
00:44:27,880 --> 00:44:28,680
Speaker 3: year every year.

993
00:44:29,719 --> 00:44:33,920
Speaker 5: It's actually my dream is to renovate a castle in France,

994
00:44:33,960 --> 00:44:35,880
Speaker 5: so it's just like that's my stepping stone.

995
00:44:35,960 --> 00:44:36,200
Speaker 2: Okay.

996
00:44:36,360 --> 00:44:39,680
Speaker 3: I love the kobake, the ghetto chate.

997
00:44:41,640 --> 00:44:44,960
Speaker 4: And also another thing that you're doing as well, tell

998
00:44:45,000 --> 00:44:45,920
Speaker 4: me about books.

999
00:44:46,400 --> 00:44:50,560
Speaker 3: Is there hypothetically a book there is? Yeah, which is

1000
00:44:50,719 --> 00:44:51,240
Speaker 3: very exciting.

1001
00:44:51,360 --> 00:44:53,560
Speaker 5: So I had the opportunity to publish a book with

1002
00:44:53,640 --> 00:44:56,200
Speaker 5: Penguin this year called Everybody Family.

1003
00:44:56,520 --> 00:44:59,439
Speaker 3: Thank You so much. What a lovely an honorable club

1004
00:44:59,520 --> 00:45:01,640
Speaker 3: to be in. So what's coming out in November?

1005
00:45:01,680 --> 00:45:04,160
Speaker 5: And it's obviously I mean I think actually the premise

1006
00:45:04,160 --> 00:45:05,880
Speaker 5: of the book comes back to some of our ethos

1007
00:45:05,920 --> 00:45:07,719
Speaker 5: about kobake space. I didn't just want to write a

1008
00:45:07,840 --> 00:45:12,200
Speaker 5: recipe book with absolutely fabulous cake recipes, but I've intertwined

1009
00:45:12,200 --> 00:45:15,719
Speaker 5: the stories about people's connection to cake within the book

1010
00:45:15,760 --> 00:45:16,440
Speaker 5: because I think.

1011
00:45:16,320 --> 00:45:17,960
Speaker 3: That is just so what we are about.

1012
00:45:18,080 --> 00:45:19,920
Speaker 5: It's about the story of cake the way that it

1013
00:45:20,760 --> 00:45:22,360
Speaker 5: creates community and connection.

1014
00:45:22,560 --> 00:45:25,080
Speaker 3: And yeah, very excited about that. Excited.

1015
00:45:25,400 --> 00:45:28,360
Speaker 4: Make sure that all the info about is in the

1016
00:45:28,520 --> 00:45:31,480
Speaker 4: show notes for everyone listening, because I just know that

1017
00:45:31,560 --> 00:45:32,799
Speaker 4: that's going to be so fun.

1018
00:45:32,880 --> 00:45:34,680
Speaker 3: That's how you're going to use your kitchen aid. This

1019
00:45:34,840 --> 00:45:37,080
Speaker 3: is happening. She's going to make and everybody loves cakeress

1020
00:45:37,120 --> 00:45:39,719
Speaker 3: cap and we're going to christen the kitchen aid. Absolutely.

1021
00:45:40,239 --> 00:45:42,040
Speaker 4: One time I tried to make sour do in it

1022
00:45:42,239 --> 00:45:48,640
Speaker 4: does that count's absolutely? That's excell pancake flat.

1023
00:45:53,360 --> 00:45:56,960
Speaker 3: Meant to do that. It will bread never let them

1024
00:45:57,000 --> 00:45:57,880
Speaker 3: know exactly.

1025
00:45:58,080 --> 00:46:00,839
Speaker 4: And Alice, what about you, what's your big money win

1026
00:46:01,200 --> 00:46:03,040
Speaker 4: or I wish I'd known this sooner moment.

1027
00:46:03,200 --> 00:46:06,840
Speaker 2: It's like a money win, adjacent and adjacent, an adjacent

1028
00:46:06,920 --> 00:46:07,719
Speaker 2: money win. Thank you?

1029
00:46:07,880 --> 00:46:08,600
Speaker 3: Still a money win?

1030
00:46:08,760 --> 00:46:08,960
Speaker 2: Yeah.

1031
00:46:09,520 --> 00:46:14,120
Speaker 6: I am an ambassador for Nissen and I proactively pitched

1032
00:46:14,160 --> 00:46:17,080
Speaker 6: to them when I was only like six months into

1033
00:46:17,120 --> 00:46:19,320
Speaker 6: Miss Trixie, because I was telling the world that I

1034
00:46:19,480 --> 00:46:21,520
Speaker 6: was delivering cakes around Melbourne, but I didn't actually.

1035
00:46:21,239 --> 00:46:23,560
Speaker 2: Have a car. I was like, oh, yeah, I'm delivering cakes.

1036
00:46:24,400 --> 00:46:26,279
Speaker 3: Sorry, don't car. Don't let that stop you. No.

1037
00:46:26,440 --> 00:46:29,319
Speaker 6: Literally, so I was like, I don't have the money

1038
00:46:29,360 --> 00:46:31,319
Speaker 6: for a car, Like I actually can't afford to buy

1039
00:46:31,360 --> 00:46:31,600
Speaker 6: a car.

1040
00:46:31,920 --> 00:46:34,000
Speaker 2: I was like, I'm just gonna ask some car company.

1041
00:46:34,040 --> 00:46:35,279
Speaker 2: Shoot your shot, shoot your shot.

1042
00:46:35,320 --> 00:46:37,719
Speaker 6: I can only I can say no. And so I

1043
00:46:37,800 --> 00:46:40,759
Speaker 6: proactively pitched out to car companies. And now I've been

1044
00:46:40,760 --> 00:46:42,680
Speaker 6: in this ambassador now for like four and a half years.

1045
00:46:42,719 --> 00:46:43,160
Speaker 3: Stop it.

1046
00:46:43,640 --> 00:46:46,000
Speaker 2: And it was just like I couldn't believe it.

1047
00:46:46,080 --> 00:46:49,239
Speaker 6: And I had a lot of people, including one family member,

1048
00:46:49,239 --> 00:46:52,640
Speaker 6: who was like, there's no way that a car company

1049
00:46:52,719 --> 00:46:55,520
Speaker 6: is going to give you a car, okay, And I

1050
00:46:55,840 --> 00:46:58,680
Speaker 6: had that's like that's literally like like the minute someone

1051
00:46:58,719 --> 00:47:01,560
Speaker 6: says to me that you can't do something, I'm like, let.

1052
00:47:01,560 --> 00:47:05,200
Speaker 3: Me back to the start of this conversation. How hard

1053
00:47:05,280 --> 00:47:05,719
Speaker 3: could it be?

1054
00:47:06,080 --> 00:47:07,880
Speaker 6: Literally, So I was like, I'm going to give it

1055
00:47:07,880 --> 00:47:10,920
Speaker 6: a go and look appreciate that I obviously have a

1056
00:47:10,960 --> 00:47:13,600
Speaker 6: background in paw where like pitching comes quite naturally to me.

1057
00:47:13,680 --> 00:47:15,960
Speaker 3: But I was just like, you can we have the

1058
00:47:16,080 --> 00:47:17,439
Speaker 3: Tool story twenty twenty five.

1059
00:47:17,600 --> 00:47:19,799
Speaker 6: Yeah, it's storytelling. So that was like a massive win

1060
00:47:19,840 --> 00:47:22,120
Speaker 6: for me. And it's been incredibly helpful to have the

1061
00:47:22,200 --> 00:47:25,040
Speaker 6: support of someone like miss and getting me through and

1062
00:47:25,160 --> 00:47:27,520
Speaker 6: getting me around town because I don't think I could

1063
00:47:27,520 --> 00:47:27,719
Speaker 6: do the.

1064
00:47:27,800 --> 00:47:30,920
Speaker 4: Job otherwise, absolutely not. And also to have a brand

1065
00:47:31,040 --> 00:47:31,920
Speaker 4: that like back to you.

1066
00:47:32,160 --> 00:47:33,319
Speaker 3: Yeah, like that's cool.

1067
00:47:33,440 --> 00:47:36,240
Speaker 2: Yeah, it was very exciting. So that's been an absolute

1068
00:47:36,320 --> 00:47:36,719
Speaker 2: money win.

1069
00:47:37,040 --> 00:47:41,080
Speaker 3: Sorry, that isn't money win. Adjacent money win.

1070
00:47:41,400 --> 00:47:45,520
Speaker 6: It was a great saving So that was a massive thing.

1071
00:47:46,040 --> 00:47:47,960
Speaker 6: I think of something that we might have like, wish

1072
00:47:48,000 --> 00:47:48,920
Speaker 6: we had known sooner.

1073
00:47:49,360 --> 00:47:51,840
Speaker 5: I know something that I did incorrectly from the outset

1074
00:47:52,000 --> 00:47:55,880
Speaker 5: as the naive nineteen year old. I had didn't segregate

1075
00:47:55,960 --> 00:47:58,000
Speaker 5: any of my business and personal finance.

1076
00:47:57,880 --> 00:48:01,160
Speaker 3: When I firsted that Conn for mentioning this, I harp

1077
00:48:01,239 --> 00:48:04,920
Speaker 3: on and okay, great, let's like just reinforce that one.

1078
00:48:05,000 --> 00:48:08,960
Speaker 2: It's hard, like the supermarket run should be a business.

1079
00:48:09,800 --> 00:48:14,520
Speaker 3: Yeah no, yeah, chips.

1080
00:48:15,480 --> 00:48:18,120
Speaker 6: I remember for me, I remember my accountant saying to maybe,

1081
00:48:18,280 --> 00:48:20,279
Speaker 6: She's like, and what would you be using salmon for

1082
00:48:20,440 --> 00:48:21,040
Speaker 6: in your business.

1083
00:48:21,080 --> 00:48:27,840
Speaker 2: I'd be like, ah, sweet salmon, I didn't.

1084
00:48:27,600 --> 00:48:32,520
Speaker 5: Come here to be attacks. You're not getting treats next

1085
00:48:32,560 --> 00:48:35,560
Speaker 5: time they come. Actually, no, I've got a great one.

1086
00:48:35,680 --> 00:48:36,200
Speaker 2: Okay, Okay.

1087
00:48:36,520 --> 00:48:41,040
Speaker 5: The way that we we learned by being burnt through Kobake,

1088
00:48:41,239 --> 00:48:44,320
Speaker 5: so we as you can say, energy is like happy

1089
00:48:44,360 --> 00:48:46,600
Speaker 5: and bubbly and positive and we think the best of everybody. Right,

1090
00:48:46,640 --> 00:48:49,680
Speaker 5: we built this space to like really uplift our community

1091
00:48:49,719 --> 00:48:51,359
Speaker 5: and the brands and businesses that come through.

1092
00:48:51,840 --> 00:48:54,960
Speaker 3: At least you open to be taken advance does.

1093
00:48:54,960 --> 00:48:58,640
Speaker 5: Despite what we know, we we did let that get

1094
00:48:58,680 --> 00:49:01,120
Speaker 5: the better of us, and unfortunately we had another female

1095
00:49:01,239 --> 00:49:04,440
Speaker 5: founder actually like totally skipped out on their bill with

1096
00:49:04,600 --> 00:49:07,719
Speaker 5: us because we were too trusting in the sense that

1097
00:49:07,800 --> 00:49:10,320
Speaker 5: we didn't have all of those things signed on the

1098
00:49:10,360 --> 00:49:13,359
Speaker 5: dotted line and the money in the account before an event,

1099
00:49:13,440 --> 00:49:13,600
Speaker 5: and we.

1100
00:49:13,640 --> 00:49:14,640
Speaker 3: Got absolutely burnt by it.

1101
00:49:14,760 --> 00:49:17,560
Speaker 5: So just to reinforce even though we can be light

1102
00:49:17,680 --> 00:49:20,280
Speaker 5: and fluffy and think the best of people, those things,

1103
00:49:20,360 --> 00:49:24,000
Speaker 5: those contracts and exist for a reason.

1104
00:49:24,200 --> 00:49:26,759
Speaker 4: And that is a really awful learning because obviously you've

1105
00:49:26,800 --> 00:49:30,160
Speaker 4: been financially hit by that. But I don't know the

1106
00:49:30,239 --> 00:49:33,000
Speaker 4: rotten fruit always falls from the tree by itself.

1107
00:49:33,760 --> 00:49:39,319
Speaker 3: Yes, that stuff. It's an unfortunate yes, you do you boom, yeah,

1108
00:49:39,480 --> 00:49:42,799
Speaker 3: but it's not sustainable. No, no, but our systems are.

1109
00:49:42,880 --> 00:49:45,000
Speaker 5: We just regimented our systems about the way that we

1110
00:49:45,080 --> 00:49:46,360
Speaker 5: accept our bookings again.

1111
00:49:46,200 --> 00:49:47,359
Speaker 3: So you know, we learnt.

1112
00:49:47,640 --> 00:49:50,000
Speaker 6: Oh, I think they will respect us for it, like

1113
00:49:50,200 --> 00:49:52,560
Speaker 6: even like the particularly the smaller businesses that come to

1114
00:49:52,640 --> 00:49:55,400
Speaker 6: use Kobak, they are like, oh no, they mean business.

1115
00:49:56,000 --> 00:49:56,160
Speaker 1: You know.

1116
00:49:56,280 --> 00:49:57,680
Speaker 2: If we don't hand this space back in.

1117
00:49:57,680 --> 00:50:00,960
Speaker 5: A way that we found, like our booking agreement is lengthy,

1118
00:50:01,080 --> 00:50:04,800
Speaker 5: it is Oh my goodness, I actually hate that and

1119
00:50:04,880 --> 00:50:05,480
Speaker 5: I hate.

1120
00:50:05,280 --> 00:50:07,879
Speaker 3: That it was another female founder. God, what are you doing?

1121
00:50:08,160 --> 00:50:10,040
Speaker 3: What are you David?

1122
00:50:13,640 --> 00:50:16,080
Speaker 4: Guys, thank you so much for hanging out with me

1123
00:50:16,239 --> 00:50:19,839
Speaker 4: and talking sweet treats. It was such a fun chat.

1124
00:50:19,920 --> 00:50:22,319
Speaker 4: And I just know my community is going to absolutely

1125
00:50:22,560 --> 00:50:25,200
Speaker 4: love this episode and want to follow both of you

1126
00:50:25,480 --> 00:50:29,120
Speaker 4: and audiobooks and audio kids come into your co working space.

1127
00:50:29,640 --> 00:50:31,120
Speaker 3: I'm so excited about it.

1128
00:50:31,719 --> 00:50:33,640
Speaker 2: Thank you so much for having us on the show, And.

1129
00:50:33,960 --> 00:50:37,600
Speaker 4: Anyone who's not already stalking your amazing sweet creations, I

1130
00:50:37,680 --> 00:50:40,359
Speaker 4: obviously will put all of their info into the show.

1131
00:50:40,440 --> 00:50:42,720
Speaker 4: Notes to make it as easy for you as possible

1132
00:50:42,760 --> 00:50:45,360
Speaker 4: to find them. And if you loved this episode, please

1133
00:50:45,440 --> 00:50:47,160
Speaker 4: let us know in the comments or share it with

1134
00:50:47,280 --> 00:50:50,759
Speaker 4: someone else who's got big, sweet business dreams. Don't forget

1135
00:50:50,800 --> 00:50:53,600
Speaker 4: to follow and subscribe so that you never miss an episode.

1136
00:50:53,680 --> 00:50:56,359
Speaker 4: We've got more inspiring chats coming your way, and I'll

1137
00:50:56,440 --> 00:50:57,840
Speaker 4: see you guys on Friday.

1138
00:50:58,160 --> 00:50:58,399
Speaker 5: Bye.

1139
00:51:04,719 --> 00:51:07,240
Speaker 7: The advice shared on She's on the Money is general

1140
00:51:07,320 --> 00:51:11,160
Speaker 7: in nature and does not consider your individual circumstances. She's

1141
00:51:11,200 --> 00:51:14,640
Speaker 7: on the Money exists purely for educational purposes and should

1142
00:51:14,680 --> 00:51:17,840
Speaker 7: not be relied upon to make an investment or financial decision.

1143
00:51:18,239 --> 00:51:20,680
Speaker 7: If you do choose to buy a financial product, read

1144
00:51:20,719 --> 00:51:24,359
Speaker 7: the PDS TMD and obtain appropriate financial advice.

1145
00:51:24,080 --> 00:51:25,400
Speaker 3: Tailored towards your needs.

1146
00:51:25,800 --> 00:51:29,720
Speaker 7: Victoria Divine and She's on the Money are authorized representatives

1147
00:51:29,800 --> 00:51:33,600
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1148
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1149
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