WEBVTT - Tips on curating a successful personal brand (online & offline) // BOSS IT SERIES #2 0:00:09.400 --> 0:00:13.160 Welcome to the Rise and Conquer Podcasts. This podcast is 0:00:13.200 --> 0:00:15.880 for women who want to take ownership of their lives, 0:00:16.239 --> 0:00:20.079 live unapologetically, and are ready to turn their biggest dreams 0:00:20.120 --> 0:00:23.320 into their reality. If you're ready to be armed with 0:00:23.400 --> 0:00:27.080 the tools that will inspire to take bold action, feel 0:00:27.080 --> 0:00:30.760 confident within yourself, and conquer your goals, then you've come 0:00:30.800 --> 0:00:34.440 to the right place. I'm your host, Georgie Stevenson. I'm 0:00:34.440 --> 0:00:38.320 a lawyer turned entrepreneur, co founder of Naked Harvest Supplements, 0:00:38.400 --> 0:00:42.240 and social media personality with a community of over three 0:00:42.320 --> 0:00:45.800 hundred thousand. I grew up believing I had to pursue 0:00:45.800 --> 0:00:48.919 the safe option and fit into a mold others had 0:00:48.960 --> 0:00:51.800 created for me. But then I entered my corporate law 0:00:51.920 --> 0:00:54.800 job and I realized that settling for a reality that 0:00:54.920 --> 0:00:57.680 didn't set my soul on fire was something I was 0:00:57.800 --> 0:01:00.760 not prepared to do. I wanted more, and I have 0:01:00.800 --> 0:01:04.200 a feeling you do too. Join me and special guests 0:01:04.200 --> 0:01:06.800 weekly as we get down to the nitty gritty on 0:01:06.920 --> 0:01:12.040 all things health, mastering your mindset, creating lasting habits, thriving 0:01:12.080 --> 0:01:15.679 in your career and relationships, plus so much more, and 0:01:15.800 --> 0:01:19.600 together we'll gain the knowledge and perspective to pursue our 0:01:19.680 --> 0:01:22.440 wildest dreams and kick fear to the curb. 0:01:22.840 --> 0:01:25.640 Well what are you waiting for? Let's rise and conquer. 0:01:34.760 --> 0:01:37.960 Hey, irn C fam and welcome back to another episode 0:01:38.080 --> 0:01:41.520 of the Rise and Conker podcast. Today we are getting 0:01:41.600 --> 0:01:45.000 back into the Boss Babes series and we are chatting 0:01:45.120 --> 0:01:46.760 about personal brand. 0:01:47.319 --> 0:01:50.560 So, as you guys know, I really. 0:01:50.400 --> 0:01:56.600 Built my businesses off my personal brand, and my personal 0:01:56.640 --> 0:02:00.560 brand is such a big factor of my business and 0:02:00.720 --> 0:02:04.480 my life, to be honest, and that's great and amazing. 0:02:04.880 --> 0:02:10.160 And I think people really underrate your personal brand. They 0:02:10.200 --> 0:02:15.639 don't really think about how powerful it is if you're 0:02:15.760 --> 0:02:18.720 using it as as a business, if you're not just 0:02:18.760 --> 0:02:21.480 in your like I think lots of people look at 0:02:21.520 --> 0:02:24.839 personal brand as like an online business sort of thing, 0:02:25.040 --> 0:02:29.799 But in reality, your personal brand is so important online 0:02:30.080 --> 0:02:34.560 and offline. As you guys know, I curated a personal 0:02:34.600 --> 0:02:39.040 brand from the time I started Instagram. I started Instagram 0:02:39.320 --> 0:02:43.000 and my Instagram was mostly about fitness and my fitness 0:02:43.000 --> 0:02:45.400 and health journey. That's kind of how I tapped in 0:02:45.600 --> 0:02:50.040 and started getting momentum with my following, and it has 0:02:50.360 --> 0:02:55.000 very much evolved just with who I am and how 0:02:55.040 --> 0:02:58.080 I've evolved, so it's gone from really fitness and health, 0:02:58.160 --> 0:03:02.200 and then it was really about you know, being a student, 0:03:02.480 --> 0:03:06.880 being a law student and trying to work full time 0:03:07.000 --> 0:03:10.520 as well as juggle everything else. And then it evolved 0:03:10.560 --> 0:03:16.000 again into leaving my law job and doing this entrepreneur 0:03:16.160 --> 0:03:17.679 thing and seeing. 0:03:17.400 --> 0:03:18.480 What that looked like. 0:03:18.919 --> 0:03:24.200 And yes, so personal brands they evolved with you. And 0:03:25.200 --> 0:03:28.680 even if you're not planning on being an influencer or 0:03:28.720 --> 0:03:32.840 building a business on your personal brand, I just still 0:03:32.840 --> 0:03:36.920 think personal brand is so important online and offline. And basically, 0:03:36.960 --> 0:03:38.520 your personal brand. 0:03:38.520 --> 0:03:40.560 Is what makes you you. 0:03:41.760 --> 0:03:44.440 So I saw this quote and it said your personal 0:03:44.480 --> 0:03:47.800 brand is what people think of you when they think 0:03:47.840 --> 0:03:52.040 of you, and I was like, now that I say 0:03:52.040 --> 0:03:53.960 that out loud, it kind of sounds weird, but you 0:03:54.040 --> 0:03:57.200 get what I mean. So, for example, let's think about 0:03:57.280 --> 0:04:01.400 my personal brand right now. And this is if you're 0:04:01.560 --> 0:04:05.520 kind of someone who has me on Instagram and YouTube 0:04:06.080 --> 0:04:09.640 and the podcast, things that would come up and I'm 0:04:09.720 --> 0:04:13.480 just you know, guessing. Here is obviously still the health 0:04:13.480 --> 0:04:16.960 and fitness angle. A big part of my personal brand 0:04:17.160 --> 0:04:20.839 is Tim and Bear and Wolf. Another big part of 0:04:20.839 --> 0:04:23.680 my personal brand is, you know, I live close to 0:04:23.720 --> 0:04:26.520 the beach, and I really use that as a tool 0:04:26.680 --> 0:04:30.040 for my calmness because my life can be very crazy. 0:04:30.240 --> 0:04:33.640 And then also I've got the aspect of, you know, 0:04:33.760 --> 0:04:39.320 being a lawyer turned entrepreneur and starting a natural supplements company. 0:04:40.000 --> 0:04:43.480 And also I think a big part of my personal brand, 0:04:43.680 --> 0:04:46.400 or what I like to think of, is I think 0:04:46.440 --> 0:04:50.800 I'm quite easy to resonate with because I'm just so 0:04:50.920 --> 0:04:54.839 an everyday girl, Like I don't see myself as anything special. 0:04:54.920 --> 0:04:57.960 I really see myself as an everyday girl. I still 0:04:57.960 --> 0:05:00.240 have all the same issues that I share with you guys. 0:05:00.279 --> 0:05:04.320 I'm very vulnerable, and I think a personal brand it's 0:05:04.360 --> 0:05:08.719 not one thing, it's multifacet and so all those things 0:05:08.760 --> 0:05:09.919 they make me me. 0:05:10.640 --> 0:05:12.239 And that's probably what. 0:05:12.080 --> 0:05:15.720 You think of when you think of Georgie Stevenson. And 0:05:15.800 --> 0:05:20.120 so there's obviously more to my life, but that is 0:05:20.160 --> 0:05:23.200 your perspective of me. That's what I choose to share 0:05:23.240 --> 0:05:26.440 with you, and I personally share a lot of my life, 0:05:27.080 --> 0:05:29.919 most of it. There's probably not much that you guys 0:05:30.000 --> 0:05:32.320 don't know. That is my choice, and that's what I 0:05:32.400 --> 0:05:35.880 prefer to do, just because personally, I find it easier 0:05:36.120 --> 0:05:40.080 just to be completely me and very transparent. But your 0:05:40.120 --> 0:05:44.440 personal brand represents who you are as an individual, and 0:05:44.640 --> 0:05:48.800 it really reflects your values and beliefs. So another thing 0:05:48.800 --> 0:05:51.360 that you might think of with me, like you might 0:05:51.400 --> 0:05:54.680 think of straightaway, oh law of attraction Georgie believes and 0:05:54.720 --> 0:05:58.680 law of attraction and manifesting. Another value might be you know, 0:05:58.920 --> 0:06:01.400 you guys know a really value my time with Tim, 0:06:01.480 --> 0:06:02.919 we do our Sunday morning. 0:06:02.640 --> 0:06:05.200 Coffee, so different things like that. 0:06:05.480 --> 0:06:11.479 Like it's just unknowingly, my personal brand has all these 0:06:11.800 --> 0:06:16.320 values and beliefs and perspective in it, if that makes sense. 0:06:16.920 --> 0:06:21.360 So I want you guys to think of your personal brand. 0:06:21.720 --> 0:06:25.120 And like I said, I don't believe personal brands are 0:06:25.160 --> 0:06:28.560 just for influencers or if you're building a business or 0:06:28.720 --> 0:06:32.760 just online. I really don't believe that. And so think 0:06:32.839 --> 0:06:36.159 of your personal brand, like do you have little quirks 0:06:36.200 --> 0:06:39.640 about yourself that make you you? And that people know 0:06:39.720 --> 0:06:42.800 what you and I guarantee your friends know this, and 0:06:42.839 --> 0:06:46.920 you know your parents and whatnot. And so I want 0:06:46.920 --> 0:06:49.040 you to guys think about do you want to be 0:06:49.080 --> 0:06:52.719 a person who's just there or do you want to 0:06:52.760 --> 0:06:56.440 be someone that exists for a reason? Do you want 0:06:56.440 --> 0:07:00.880 to have impact? Because that's what a person brand does. 0:07:00.920 --> 0:07:04.800 It has impact on other people. So, for example, my 0:07:04.920 --> 0:07:08.200 personal brand, with my multifacet sort of things happening, I 0:07:08.200 --> 0:07:12.679 guarantee you might resonate with certain aspects of my personal 0:07:12.760 --> 0:07:15.520 brand and then not with others. So you might resonate 0:07:15.560 --> 0:07:18.400 with the whole me leaving lord to be an entrepreneur, 0:07:18.920 --> 0:07:21.000 or you might just resonate with me being a very 0:07:21.040 --> 0:07:23.800 busy person and really trying to find balance where I can. 0:07:24.440 --> 0:07:27.560 Or maybe you're a student and you really resonate with 0:07:27.640 --> 0:07:31.680 my previous sort of personal brand when I was a student, 0:07:31.800 --> 0:07:34.480 and you still just like my stuff now. And so 0:07:35.280 --> 0:07:38.400 my personal brand has an impact on people. It makes 0:07:38.760 --> 0:07:42.960 people so like feel a certain way, and you guys 0:07:43.000 --> 0:07:46.720 are the exact same. So you can have an impact 0:07:46.840 --> 0:07:50.160 on just one person or it can be millions. So 0:07:50.200 --> 0:07:53.120 I know I talk about my personal brand on kind 0:07:53.160 --> 0:07:56.160 of a bigger scale because I do have an audience. 0:07:56.240 --> 0:07:59.880 But trust me, you guys are all having an impact 0:08:00.240 --> 0:08:04.080 on the people around you because of your personal brand, 0:08:04.200 --> 0:08:07.560 and it doesn't matter if it's big or small, it 0:08:07.720 --> 0:08:11.800 still really counts. And so I believe your personal brand 0:08:12.160 --> 0:08:16.600 is how you dress, how you treat others, how you 0:08:16.720 --> 0:08:23.120 show up for yourself online and offline. So another sort 0:08:23.160 --> 0:08:25.840 of thing, and I wanted to share this because this 0:08:25.920 --> 0:08:28.200 gives you a bit of an insight on my personal 0:08:28.280 --> 0:08:32.280 brand offline. It's not necessarily something you would know or 0:08:32.320 --> 0:08:36.200 I share, but a big thing for me is treating 0:08:36.400 --> 0:08:40.520 everyone with respect and not looking down on people. And 0:08:41.280 --> 0:08:45.760 this has been a big value on me because I 0:08:45.760 --> 0:08:47.560 feel like you guys would know. But like in the 0:08:47.559 --> 0:08:52.560 corporate world, it's very corporate ladder, and people have different 0:08:52.640 --> 0:08:56.319 titles and you know, there's people with very important titles 0:08:56.400 --> 0:08:59.959 and then there's just the assistance or receptionists or blah blah. 0:08:59.800 --> 0:09:03.720 Blah, Like it's very core. Pretty wow. I can't find 0:09:03.720 --> 0:09:04.800 the words, but you know what I mean. 0:09:05.280 --> 0:09:08.160 And so when I worked in the law firm, I 0:09:08.240 --> 0:09:12.160 started off as a clerk, which is just kind of 0:09:12.360 --> 0:09:15.920 nobody compared to lawyers. And then I got into the 0:09:16.000 --> 0:09:19.920 graduate program and I kind of, you know, was stepping 0:09:19.920 --> 0:09:23.360 the ladder, and I very much noticed how people treated 0:09:23.400 --> 0:09:26.200 me when I was, you know, a clerk, compared to 0:09:26.280 --> 0:09:28.320 when I was a graduate and compared to when I 0:09:28.400 --> 0:09:31.080 got admitted and all that sort of thing. And I 0:09:31.120 --> 0:09:35.520 personally hated that I thought like my boss, especially when 0:09:35.559 --> 0:09:37.320 I was a clerk, wouldn't give me sort of the 0:09:37.360 --> 0:09:39.720 time of day or think my ideas were smart or 0:09:39.760 --> 0:09:42.600 even listened to them. And I had a very kind 0:09:42.640 --> 0:09:46.800 of like, well fuck you, then, okay, I'm sorry. I 0:09:46.880 --> 0:09:49.400 don't like swearing on here, just in case there are 0:09:49.480 --> 0:09:53.679 younger young people listening. But it kind of it very 0:09:53.720 --> 0:09:57.680 much annoyed me, and I thought that whole aspect annoyed 0:09:57.720 --> 0:10:00.640 me so big I'm rambling on here. Thing for me 0:10:01.120 --> 0:10:05.680 is treating people with respect and never treating someone less 0:10:05.720 --> 0:10:09.520 than no matter their age or title or anything like that. So, 0:10:09.640 --> 0:10:12.120 for example, with me and Mel, from the beginning, I 0:10:12.160 --> 0:10:17.000 have really treated her as equals and literally like she 0:10:17.800 --> 0:10:20.679 owns the business as well, like is a part of 0:10:20.720 --> 0:10:24.000 my personal brand and Naked Harvest like That's how I 0:10:24.240 --> 0:10:28.760 like treating her, So she feels respected and like she 0:10:28.880 --> 0:10:32.160 can come to the table with any idea and it's 0:10:32.200 --> 0:10:34.520 not going to be like squashed or you know, who 0:10:34.559 --> 0:10:37.480 is she to say that or anything like that. That's 0:10:37.559 --> 0:10:41.959 personally how I like to make her feel. And because 0:10:42.000 --> 0:10:45.600 of that, I've noticed that Mel actually really treats the 0:10:45.600 --> 0:10:50.120 business like her own, which makes her so valuable and 0:10:50.200 --> 0:10:54.240 irreplaceable because she really steps up and like not a 0:10:54.280 --> 0:10:56.360 lot of people treat your business. 0:10:56.000 --> 0:10:59.079 Like their own. And that has been a big part 0:10:59.320 --> 0:11:02.280 of why we have worked so well together. 0:11:02.679 --> 0:11:05.520 And that's just a big value that I have with 0:11:05.600 --> 0:11:08.640 anyone who comes on the team. And so you guys 0:11:08.800 --> 0:11:11.680 don't see that or really know that, but that is 0:11:11.720 --> 0:11:15.360 a huge part of my personal brand and something that 0:11:15.559 --> 0:11:21.160 I really decided to implement. And I think your personal brand, 0:11:21.200 --> 0:11:25.440 don't be worried about it being unauthentic, Like you really 0:11:25.520 --> 0:11:28.520 get to decide how you show up in this world, 0:11:29.040 --> 0:11:31.240 how you treat others like you get to decide, Like 0:11:31.320 --> 0:11:34.800 your personal brand is how you treat you know, the 0:11:34.880 --> 0:11:38.560 person at the grocery store, whether you say thank you 0:11:38.679 --> 0:11:40.880 or you have a chat with them, you are really 0:11:41.480 --> 0:11:45.480 showing up and showing your personal brand every single day. 0:11:47.040 --> 0:11:49.959 So want you guys to think about what does your 0:11:50.000 --> 0:11:53.400 personal brand currently look like? Like are you someone who 0:11:53.800 --> 0:11:57.160 wakes up, you snooze your alum, you go on Instagram 0:11:57.920 --> 0:12:01.120 basically start the day off a bit shitty and not 0:12:01.280 --> 0:12:05.000 really proactive, because that is a part of your personal brand, 0:12:05.160 --> 0:12:08.840 that is you showing up for yourself and not necessarily 0:12:08.880 --> 0:12:12.959 a positive way. So maybe you know you have habits 0:12:13.040 --> 0:12:16.400 like you're always late, or you can be a bit grumpy, 0:12:16.520 --> 0:12:20.200 or you don't treat people with the same you know, 0:12:20.320 --> 0:12:23.000 respect and niceness that you want to be treated with. 0:12:23.640 --> 0:12:25.200 And I know they all seem like. 0:12:25.320 --> 0:12:28.920 Little things, but they're all a part of your personal 0:12:28.960 --> 0:12:34.320 brand and they really show up in how you want 0:12:34.360 --> 0:12:38.480 to show up. 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Okay, let's get straight back into the episode. 0:13:43.800 --> 0:13:46.600 I think another thing to realize is your personal brand 0:13:46.679 --> 0:13:50.600 really travels with you through your life, no matter what works. 0:13:50.640 --> 0:13:54.800 So even if you are someone who you know, like 0:13:54.840 --> 0:13:58.240 I said, like isn't an influencer, isn't interested in that 0:13:58.320 --> 0:14:01.000 sort of thing. And so what you guys need to 0:14:01.000 --> 0:14:04.800 realize is your personal brand really travels with you through life, 0:14:04.920 --> 0:14:07.320 no matter what you're doing for work, even if it's 0:14:07.400 --> 0:14:12.040 offline or online. It's something that will evolve, and it's 0:14:12.040 --> 0:14:16.559 something that requires daily commitment. So, like I said about 0:14:16.600 --> 0:14:20.040 the how you wake up and what your morning routine, 0:14:20.640 --> 0:14:24.560 that is a daily commitment to yourself and your personal brand. 0:14:25.760 --> 0:14:27.880 And so we're going to get into a little bit 0:14:27.920 --> 0:14:30.840 about changing and revising and thinking about it. But I 0:14:30.840 --> 0:14:34.800 also want to chat about online because obviously your online 0:14:34.840 --> 0:14:38.640 personal brand is super important as well. And so I'm 0:14:38.640 --> 0:14:41.560 not meaning I keep saying this, but as an influencer 0:14:41.680 --> 0:14:44.240 if you have a big following, but are you that 0:14:44.360 --> 0:14:47.680 person who has like rants on Facebook? And just like 0:14:48.760 --> 0:14:51.080 you know, there's like aunties who have like a rant 0:14:51.120 --> 0:14:54.520 on Facebook? Or do you have you know, photos of 0:14:54.560 --> 0:14:58.560 you doing shots or just being crazy? And that's that's 0:14:58.560 --> 0:15:01.160 all well and good. Like I did exact same thing. 0:15:01.320 --> 0:15:06.600 But something that I love following this a woman named 0:15:06.920 --> 0:15:10.440 Kara I'm gonna butcher her name basically on Instagram. I 0:15:10.520 --> 0:15:13.280 definitely chatted about her before, but she's the champagne diet 0:15:14.240 --> 0:15:18.280 Kara will call her. She has a podcast, Style Your Mind. 0:15:18.320 --> 0:15:21.200 She's amazing. I love Kara. And she talks about this 0:15:21.240 --> 0:15:25.320 thing calling doing an audit of your digital footprints. So 0:15:25.440 --> 0:15:30.080 she says, go through your online digital presence, no matter 0:15:30.120 --> 0:15:33.440 if you're doing a business or not, and have a look, like, 0:15:33.520 --> 0:15:37.200 you know, have you said anything bad on Twitter or 0:15:37.240 --> 0:15:42.160 Facebook or the old photos that don't necessarily represent who 0:15:42.320 --> 0:15:45.240 you want to be. And she explains that, you know, 0:15:45.280 --> 0:15:46.800 you go through and you delete those. 0:15:46.640 --> 0:15:48.320 Things, and I kind of did this. 0:15:49.640 --> 0:15:52.600 My brand has very much transformed in the way look 0:15:52.640 --> 0:15:55.640 at health and fitness. If you guys kind of know 0:15:55.680 --> 0:15:58.600 a bit of my story I had a very bad 0:15:58.640 --> 0:16:01.360 relationship with my body, health and fitness, and I was 0:16:01.440 --> 0:16:05.560 very obsessed and restrictive and a bit crazy. And that 0:16:05.640 --> 0:16:09.840 has been a big evolution for me as really creating 0:16:09.920 --> 0:16:13.920 this beautiful relationship with my body and my health and 0:16:13.960 --> 0:16:16.440 that sort of thing. And so I did a bit 0:16:16.480 --> 0:16:19.080 of an audit years ago when I didn't want to 0:16:19.080 --> 0:16:22.120 put that message out anymore, and I just went through 0:16:22.160 --> 0:16:24.800 my captions just made sure, you know, the messages that 0:16:24.880 --> 0:16:27.280 were going out there, and it's not like, you know, 0:16:27.400 --> 0:16:29.920 people know old posts are going to be different, and 0:16:30.000 --> 0:16:32.320 I did keep a couple so people. 0:16:32.560 --> 0:16:34.040 Could see the transformation. 0:16:34.280 --> 0:16:36.760 But I also just you know, went through an archived 0:16:36.920 --> 0:16:38.840 or deleted post that I was like, oh, this is 0:16:38.960 --> 0:16:41.760 just unhelpful for everyone, and you can tell I was 0:16:41.800 --> 0:16:45.640 in a really shitty place. And so we need to 0:16:45.720 --> 0:16:50.400 realize that our online presence really lives on. And so, 0:16:50.520 --> 0:16:54.120 for example, when I got my clerkship, it's funny because 0:16:54.200 --> 0:16:57.880 my boss called me and he was like, you've got 0:16:57.880 --> 0:17:02.280 the job, and I was like yay, and then he's like, well, 0:17:02.320 --> 0:17:05.960 I definitely I remember him saying the number. He's like, wow, 0:17:06.040 --> 0:17:09.919 one hundred and seventy thousand online that's a massive community. 0:17:10.040 --> 0:17:12.240 And I was like, oh my god, he's found my 0:17:12.320 --> 0:17:16.119 Instagram and like silly of me, of course he found 0:17:16.119 --> 0:17:19.560 my Instagram. And he explains that every time they hire someone, 0:17:19.640 --> 0:17:22.400 they do a social media check and this is like 0:17:22.880 --> 0:17:26.719 an old school law firm guys, so I guarantee like 0:17:27.200 --> 0:17:30.080 anywhere is doing it. And he's like, I'm totally fine 0:17:30.080 --> 0:17:33.280 with it. Just be very conscious of what you put 0:17:33.320 --> 0:17:35.720 out there because you now represent the firm. So he 0:17:35.880 --> 0:17:37.760 was like he even said it. He was like, you know, 0:17:37.920 --> 0:17:41.040 no nudity or anything like that. Love your health and fitness. 0:17:41.119 --> 0:17:43.400 I'm into health and fitness. Just make sure you're being 0:17:43.440 --> 0:17:47.639 conscious of that. And I really respected that because these days, 0:17:47.760 --> 0:17:50.800 like you do have an online presence no matter what, 0:17:51.160 --> 0:17:53.560 you just have to be very conscious of what you're 0:17:53.560 --> 0:17:57.760 putting out there. So literally right now or like pause 0:17:57.800 --> 0:18:00.040 this or if you're driving, do it later, but like 0:18:00.640 --> 0:18:04.639 go through your social media's, your facebooks and your Instagrams, 0:18:04.800 --> 0:18:08.600 and even if you have things on private, I'm just 0:18:08.800 --> 0:18:11.800 so wary that I don't know, like if someone creates 0:18:11.800 --> 0:18:14.119 a fake account or something like that. Like personally, my 0:18:14.280 --> 0:18:19.000 Facebook is private and I have like very personal like family, 0:18:19.800 --> 0:18:22.080 just kind of like anyone with a normal Facebook. 0:18:22.080 --> 0:18:23.480 That's how I use Facebook. 0:18:23.640 --> 0:18:26.199 But I am still and I don't accept anyone I 0:18:26.240 --> 0:18:29.640 don't know, but I'm still very conscious and that's completely 0:18:29.680 --> 0:18:33.159 on private, but I'm still very conscious with Facebook, like 0:18:33.240 --> 0:18:35.639 I think of myself. If I wouldn't want anyone to 0:18:35.720 --> 0:18:38.120 see this, I don't put it on that. 0:18:38.119 --> 0:18:39.520 That's just like a bit of a rule. 0:18:39.720 --> 0:18:43.199 So do a bit of audit of your social media, 0:18:43.440 --> 0:18:46.600 your Facebook, and you know, like I would literally even 0:18:46.680 --> 0:18:49.919 google your name and just see what comes up, and 0:18:50.040 --> 0:18:54.600 make sure your online presence represents what you want your 0:18:54.640 --> 0:18:57.120 personal brand to be and who you want to be 0:18:57.200 --> 0:19:01.119 shown showing up as. So it's funny. I've got a 0:19:01.119 --> 0:19:03.520 little story for you. And I don't know if you 0:19:03.560 --> 0:19:07.920 guys watch The Bold Type. I'm absolutely obsessed. It's on stand. 0:19:08.000 --> 0:19:11.359 There's like three series. It's so good. It's basically about 0:19:11.400 --> 0:19:14.280 these three girls who work from magazine in New York 0:19:14.320 --> 0:19:17.800 City and they just have such real life scenarios and 0:19:17.840 --> 0:19:21.960 such like kind of trending stuff. It's really easy to 0:19:22.040 --> 0:19:24.240 resonate and watch and I love it. Anyway, go and 0:19:24.240 --> 0:19:26.399 watch it if you haven't. But I'm guaranteed most of 0:19:26.440 --> 0:19:31.000 you are watching it. And so in the latest season Suturn, 0:19:31.480 --> 0:19:34.280 she wants to get a job promotion as like a 0:19:34.320 --> 0:19:37.960 fashion editor or something, and basically she only has an 0:19:37.960 --> 0:19:42.040 insistent role right now and she really wants this role. 0:19:42.119 --> 0:19:45.920 There's nothing coming up, and the two other girls are like, girl, 0:19:46.160 --> 0:19:50.080 you need to get on Instagram start a personal brand 0:19:50.280 --> 0:19:54.199 because you just can add so much value to a 0:19:54.240 --> 0:19:57.639 position if you have that. And it's funny because she's like, 0:19:57.840 --> 0:20:00.520 she doesn't want to be an influencer or build an 0:20:00.560 --> 0:20:03.000 online brand or anything like that. She wants a job 0:20:03.000 --> 0:20:07.040 in a company, but I love the realization that your 0:20:07.119 --> 0:20:12.240 personal brand online can really add value to your position. 0:20:12.400 --> 0:20:14.080 And so they were saying, like, you know, if you 0:20:14.119 --> 0:20:17.520 have this personal brand and really show yourself online and 0:20:17.560 --> 0:20:21.320 have this online presence, you'll get promoted easier, basically the basis, 0:20:21.760 --> 0:20:23.560 And I don't know if she does or not. 0:20:23.720 --> 0:20:26.240 Bit so she's like, Okay, I'll start. 0:20:26.040 --> 0:20:29.000 An Instagram blah blah blah, and a big thing is 0:20:29.040 --> 0:20:31.359 like she takes some photos and it just doesn't feel 0:20:31.359 --> 0:20:33.280 like her, and she's like, I don't want to be 0:20:33.320 --> 0:20:35.760 online and have this online presence if it doesn't feel 0:20:35.800 --> 0:20:38.400 like me, and basically by the end of the episode, 0:20:38.440 --> 0:20:41.040 she really kind of finds her groove about like what 0:20:41.080 --> 0:20:43.960 sort of photos and message she wants to put out there, 0:20:44.040 --> 0:20:47.600 and it's so Sutton and so I really loved that 0:20:47.760 --> 0:20:52.560 because I really do agree that your online personal brand, 0:20:52.720 --> 0:20:56.080 even if you're not using it for you know, your 0:20:56.119 --> 0:20:58.480 business or anything like that, I really do think it 0:20:58.560 --> 0:21:01.520 does have are like these days. I just think it 0:21:01.640 --> 0:21:03.840 is something that you need to be conscious of. And 0:21:03.920 --> 0:21:07.080 I really loved what she did about really not just 0:21:07.200 --> 0:21:11.480 doing what everyone else is doing, but like really finding 0:21:11.640 --> 0:21:14.720 her own unique way of how she wants to do 0:21:14.800 --> 0:21:17.639 photos and captions and all that sort of stuff. Like 0:21:17.680 --> 0:21:20.320 I really like that, and I think it's important with 0:21:20.520 --> 0:21:24.000 your personal brand to think about that, like what makes 0:21:24.280 --> 0:21:28.480 you you? And like everyone has different quirks and things 0:21:28.520 --> 0:21:32.760 we like doing and different color schemes and different vibes. 0:21:32.840 --> 0:21:35.720 Like everyone does have different styles, So don't just look 0:21:35.760 --> 0:21:38.800 what everyone else is doing, Like, really feel into what 0:21:38.840 --> 0:21:41.879 am I into and what makes me me, Like with 0:21:41.960 --> 0:21:44.880 your family and friends, like that's who you're probably your 0:21:44.920 --> 0:21:48.879 most authentic self with what makes you you, and really 0:21:49.040 --> 0:21:52.960 try and inject that into your online presence and also 0:21:53.160 --> 0:21:56.920 just your personal brand offline. So I want to leave 0:21:56.920 --> 0:21:59.960 you some questions to think about. Love giving you, guys 0:22:00.080 --> 0:22:03.800 some questions, and so have a think about how am 0:22:03.800 --> 0:22:10.560 I currently dressing, acting and showing up? Is it an 0:22:10.640 --> 0:22:13.679 alignment with who I want to be and who I 0:22:13.720 --> 0:22:17.280 want to be showing up as? And then also have 0:22:17.480 --> 0:22:20.919 just have a think about the broader sense of what 0:22:21.119 --> 0:22:25.000 is your vision for your personal brand offline and online? 0:22:25.440 --> 0:22:28.480 Like who is the person that you want to be? 0:22:29.280 --> 0:22:32.000 Who do you want to make an impact on? How 0:22:32.040 --> 0:22:33.840 do you want to make an impact? How do you 0:22:33.880 --> 0:22:37.000 want to show up? Start thinking about this and being 0:22:37.280 --> 0:22:41.200 very intentional with how you dress and how you act 0:22:41.320 --> 0:22:45.080 and what your morning routine looks like and nighttime routine, 0:22:45.160 --> 0:22:48.399 like just be more of an intentional human and just 0:22:48.480 --> 0:22:50.760 ask yourself, how do you want to start showing up? 0:22:50.880 --> 0:22:54.000 Is there any changes or tweaks you can make to 0:22:54.160 --> 0:22:58.400 be this person who you want to be? All right, guys, 0:22:58.480 --> 0:23:01.480 I am going to love and leave you. I hope 0:23:01.480 --> 0:23:04.280 this was helpful. Something I did want to chat on 0:23:04.720 --> 0:23:07.320 is I know today I talked about personal brand in 0:23:07.359 --> 0:23:11.280 the sense of like offline online, basic personal brand, but 0:23:11.320 --> 0:23:15.480 then a big thing of growing. You know, my two 0:23:15.600 --> 0:23:19.920 companies is having a personal brand in the sense of 0:23:20.200 --> 0:23:23.080 business wise, and so I would really love to do 0:23:23.160 --> 0:23:26.320 a whole podcast on like creating a personal brand with 0:23:26.480 --> 0:23:31.560 the intention of having it as an influencer or business 0:23:31.720 --> 0:23:35.119 or whatever. So if that is something that you guys want, 0:23:35.720 --> 0:23:38.399