Speaker 1: Welcome to the Rise and Conquer Podcasts. This podcast is
Speaker 1: for women who want to take ownership of their lives,
Speaker 1: live unapologetically, and are ready to turn their biggest dreams
Speaker 1: into their reality. If you're ready to be armed with
Speaker 1: the tools that will inspire to take bold action, feel
Speaker 1: confident within yourself, and conquer your goals, then you've come
Speaker 1: to the right place. I'm your host, Georgie Stevenson. I'm
Speaker 1: a lawyer turned entrepreneur, co founder of Naked Harvest Supplements,
Speaker 1: and social media personality with a community of over three
Speaker 1: hundred thousand. I grew up believing I had to pursue
Speaker 1: the safe option and fit into a mold others had
Speaker 1: created for me. But then I entered my corporate law
Speaker 1: job and I realized that settling for a reality that
Speaker 1: didn't set my soul on fire was something I was
Speaker 1: not prepared to do. I wanted more, and I have
Speaker 1: a feeling you do too. Join me and special guests
Speaker 1: weekly as we get down to the nitty gritty on
Speaker 1: all things health, mastering your mindset, creating lasting habits, thriving
Speaker 1: in your career and relationships, plus so much more, and
Speaker 1: together we'll gain the knowledge and perspective to pursue our
Speaker 1: wildest dreams and kick fear to the curb.
Speaker 2: Well what are you waiting for? Let's rise and conquer.
Speaker 1: Hey, irn C fam and welcome back to another episode
Speaker 1: of the Rise and Conker podcast. Today we are getting
Speaker 1: back into the Boss Babes series and we are chatting
Speaker 1: about personal brand.
Speaker 2: So, as you guys know, I really.
Speaker 1: Built my businesses off my personal brand, and my personal
Speaker 1: brand is such a big factor of my business and
Speaker 1: my life, to be honest, and that's great and amazing.
Speaker 1: And I think people really underrate your personal brand. They
Speaker 1: don't really think about how powerful it is if you're
Speaker 1: using it as as a business, if you're not just
Speaker 1: in your like I think lots of people look at
Speaker 1: personal brand as like an online business sort of thing,
Speaker 1: But in reality, your personal brand is so important online
Speaker 1: and offline. As you guys know, I curated a personal
Speaker 1: brand from the time I started Instagram. I started Instagram
Speaker 1: and my Instagram was mostly about fitness and my fitness
Speaker 1: and health journey. That's kind of how I tapped in
Speaker 1: and started getting momentum with my following, and it has
Speaker 1: very much evolved just with who I am and how
Speaker 1: I've evolved, so it's gone from really fitness and health,
Speaker 1: and then it was really about you know, being a student,
Speaker 1: being a law student and trying to work full time
Speaker 1: as well as juggle everything else. And then it evolved
Speaker 1: again into leaving my law job and doing this entrepreneur
Speaker 1: thing and seeing.
Speaker 2: What that looked like.
Speaker 1: And yes, so personal brands they evolved with you. And
Speaker 1: even if you're not planning on being an influencer or
Speaker 1: building a business on your personal brand, I just still
Speaker 1: think personal brand is so important online and offline. And basically,
Speaker 1: your personal brand.
Speaker 2: Is what makes you you.
Speaker 1: So I saw this quote and it said your personal
Speaker 1: brand is what people think of you when they think
Speaker 1: of you, and I was like, now that I say
Speaker 1: that out loud, it kind of sounds weird, but you
Speaker 1: get what I mean. So, for example, let's think about
Speaker 1: my personal brand right now. And this is if you're
Speaker 1: kind of someone who has me on Instagram and YouTube
Speaker 1: and the podcast, things that would come up and I'm
Speaker 1: just you know, guessing. Here is obviously still the health
Speaker 1: and fitness angle. A big part of my personal brand
Speaker 1: is Tim and Bear and Wolf. Another big part of
Speaker 1: my personal brand is, you know, I live close to
Speaker 1: the beach, and I really use that as a tool
Speaker 1: for my calmness because my life can be very crazy.
Speaker 1: And then also I've got the aspect of, you know,
Speaker 1: being a lawyer turned entrepreneur and starting a natural supplements company.
Speaker 1: And also I think a big part of my personal brand,
Speaker 1: or what I like to think of, is I think
Speaker 1: I'm quite easy to resonate with because I'm just so
Speaker 1: an everyday girl, Like I don't see myself as anything special.
Speaker 1: I really see myself as an everyday girl. I still
Speaker 1: have all the same issues that I share with you guys.
Speaker 1: I'm very vulnerable, and I think a personal brand it's
Speaker 1: not one thing, it's multifacet and so all those things
Speaker 1: they make me me.
Speaker 2: And that's probably what.
Speaker 1: You think of when you think of Georgie Stevenson. And
Speaker 1: so there's obviously more to my life, but that is
Speaker 1: your perspective of me. That's what I choose to share
Speaker 1: with you, and I personally share a lot of my life,
Speaker 1: most of it. There's probably not much that you guys
Speaker 1: don't know. That is my choice, and that's what I
Speaker 1: prefer to do, just because personally, I find it easier
Speaker 1: just to be completely me and very transparent. But your
Speaker 1: personal brand represents who you are as an individual, and
Speaker 1: it really reflects your values and beliefs. So another thing
Speaker 1: that you might think of with me, like you might
Speaker 1: think of straightaway, oh law of attraction Georgie believes and
Speaker 1: law of attraction and manifesting. Another value might be you know,
Speaker 1: you guys know a really value my time with Tim,
Speaker 1: we do our Sunday morning.
Speaker 2: Coffee, so different things like that.
Speaker 1: Like it's just unknowingly, my personal brand has all these
Speaker 1: values and beliefs and perspective in it, if that makes sense.
Speaker 1: So I want you guys to think of your personal brand.
Speaker 1: And like I said, I don't believe personal brands are
Speaker 1: just for influencers or if you're building a business or
Speaker 1: just online. I really don't believe that. And so think
Speaker 1: of your personal brand, like do you have little quirks
Speaker 1: about yourself that make you you? And that people know
Speaker 1: what you and I guarantee your friends know this, and
Speaker 1: you know your parents and whatnot. And so I want
Speaker 1: you to guys think about do you want to be
Speaker 1: a person who's just there or do you want to
Speaker 1: be someone that exists for a reason? Do you want
Speaker 1: to have impact? Because that's what a person brand does.
Speaker 1: It has impact on other people. So, for example, my
Speaker 1: personal brand, with my multifacet sort of things happening, I
Speaker 1: guarantee you might resonate with certain aspects of my personal
Speaker 1: brand and then not with others. So you might resonate
Speaker 1: with the whole me leaving lord to be an entrepreneur,
Speaker 1: or you might just resonate with me being a very
Speaker 1: busy person and really trying to find balance where I can.
Speaker 1: Or maybe you're a student and you really resonate with
Speaker 1: my previous sort of personal brand when I was a student,
Speaker 1: and you still just like my stuff now. And so
Speaker 1: my personal brand has an impact on people. It makes
Speaker 1: people so like feel a certain way, and you guys
Speaker 1: are the exact same. So you can have an impact
Speaker 1: on just one person or it can be millions. So
Speaker 1: I know I talk about my personal brand on kind
Speaker 1: of a bigger scale because I do have an audience.
Speaker 1: But trust me, you guys are all having an impact
Speaker 1: on the people around you because of your personal brand,
Speaker 1: and it doesn't matter if it's big or small, it
Speaker 1: still really counts. And so I believe your personal brand
Speaker 1: is how you dress, how you treat others, how you
Speaker 1: show up for yourself online and offline. So another sort
Speaker 1: of thing, and I wanted to share this because this
Speaker 1: gives you a bit of an insight on my personal
Speaker 1: brand offline. It's not necessarily something you would know or
Speaker 1: I share, but a big thing for me is treating
Speaker 1: everyone with respect and not looking down on people. And
Speaker 1: this has been a big value on me because I
Speaker 1: feel like you guys would know. But like in the
Speaker 1: corporate world, it's very corporate ladder, and people have different
Speaker 1: titles and you know, there's people with very important titles
Speaker 1: and then there's just the assistance or receptionists or blah blah.
Speaker 2: Blah, Like it's very core. Pretty wow. I can't find
Speaker 2: the words, but you know what I mean.
Speaker 1: And so when I worked in the law firm, I
Speaker 1: started off as a clerk, which is just kind of
Speaker 1: nobody compared to lawyers. And then I got into the
Speaker 1: graduate program and I kind of, you know, was stepping
Speaker 1: the ladder, and I very much noticed how people treated
Speaker 1: me when I was, you know, a clerk, compared to
Speaker 1: when I was a graduate and compared to when I
Speaker 1: got admitted and all that sort of thing. And I
Speaker 1: personally hated that I thought like my boss, especially when
Speaker 1: I was a clerk, wouldn't give me sort of the
Speaker 1: time of day or think my ideas were smart or
Speaker 1: even listened to them. And I had a very kind
Speaker 1: of like, well fuck you, then, okay, I'm sorry. I
Speaker 1: don't like swearing on here, just in case there are
Speaker 1: younger young people listening. But it kind of it very
Speaker 1: much annoyed me, and I thought that whole aspect annoyed
Speaker 1: me so big I'm rambling on here. Thing for me
Speaker 1: is treating people with respect and never treating someone less
Speaker 1: than no matter their age or title or anything like that. So,
Speaker 1: for example, with me and Mel, from the beginning, I
Speaker 1: have really treated her as equals and literally like she
Speaker 1: owns the business as well, like is a part of
Speaker 1: my personal brand and Naked Harvest like That's how I
Speaker 1: like treating her, So she feels respected and like she
Speaker 1: can come to the table with any idea and it's
Speaker 1: not going to be like squashed or you know, who
Speaker 1: is she to say that or anything like that. That's
Speaker 1: personally how I like to make her feel. And because
Speaker 1: of that, I've noticed that Mel actually really treats the
Speaker 1: business like her own, which makes her so valuable and
Speaker 1: irreplaceable because she really steps up and like not a
Speaker 1: lot of people treat your business.
Speaker 2: Like their own. And that has been a big part
Speaker 2: of why we have worked so well together.
Speaker 1: And that's just a big value that I have with
Speaker 1: anyone who comes on the team. And so you guys
Speaker 1: don't see that or really know that, but that is
Speaker 1: a huge part of my personal brand and something that
Speaker 1: I really decided to implement. And I think your personal brand,
Speaker 1: don't be worried about it being unauthentic, Like you really
Speaker 1: get to decide how you show up in this world,
Speaker 1: how you treat others like you get to decide, Like
Speaker 1: your personal brand is how you treat you know, the
Speaker 1: person at the grocery store, whether you say thank you
Speaker 1: or you have a chat with them, you are really
Speaker 1: showing up and showing your personal brand every single day.
Speaker 1: So want you guys to think about what does your
Speaker 1: personal brand currently look like? Like are you someone who
Speaker 1: wakes up, you snooze your alum, you go on Instagram
Speaker 1: basically start the day off a bit shitty and not
Speaker 1: really proactive, because that is a part of your personal brand,
Speaker 1: that is you showing up for yourself and not necessarily
Speaker 1: a positive way. So maybe you know you have habits
Speaker 1: like you're always late, or you can be a bit grumpy,
Speaker 1: or you don't treat people with the same you know,
Speaker 1: respect and niceness that you want to be treated with.
Speaker 2: And I know they all seem like.
Speaker 1: Little things, but they're all a part of your personal
Speaker 1: brand and they really show up in how you want
Speaker 1: to show up. Hey, guys, I'm quickly interrupting this episode
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Speaker 1: you're putting in your body, and you have some fitness
Speaker 1: goals for twenty twenty, you need to get yourself some
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Speaker 1: I think another thing to realize is your personal brand
Speaker 1: really travels with you through your life, no matter what works.
Speaker 1: So even if you are someone who you know, like
Speaker 1: I said, like isn't an influencer, isn't interested in that
Speaker 1: sort of thing. And so what you guys need to
Speaker 1: realize is your personal brand really travels with you through life,
Speaker 1: no matter what you're doing for work, even if it's
Speaker 1: offline or online. It's something that will evolve, and it's
Speaker 1: something that requires daily commitment. So, like I said about
Speaker 1: the how you wake up and what your morning routine,
Speaker 1: that is a daily commitment to yourself and your personal brand.
Speaker 1: And so we're going to get into a little bit
Speaker 1: about changing and revising and thinking about it. But I
Speaker 1: also want to chat about online because obviously your online
Speaker 1: personal brand is super important as well. And so I'm
Speaker 1: not meaning I keep saying this, but as an influencer
Speaker 1: if you have a big following, but are you that
Speaker 1: person who has like rants on Facebook? And just like
Speaker 1: you know, there's like aunties who have like a rant
Speaker 1: on Facebook? Or do you have you know, photos of
Speaker 1: you doing shots or just being crazy? And that's that's
Speaker 1: all well and good. Like I did exact same thing.
Speaker 1: But something that I love following this a woman named
Speaker 1: Kara I'm gonna butcher her name basically on Instagram. I
Speaker 1: definitely chatted about her before, but she's the champagne diet
Speaker 1: Kara will call her. She has a podcast, Style Your Mind.
Speaker 1: She's amazing. I love Kara. And she talks about this
Speaker 1: thing calling doing an audit of your digital footprints. So
Speaker 1: she says, go through your online digital presence, no matter
Speaker 1: if you're doing a business or not, and have a look, like,
Speaker 1: you know, have you said anything bad on Twitter or
Speaker 1: Facebook or the old photos that don't necessarily represent who
Speaker 1: you want to be. And she explains that, you know,
Speaker 1: you go through and you delete those.
Speaker 2: Things, and I kind of did this.
Speaker 1: My brand has very much transformed in the way look
Speaker 1: at health and fitness. If you guys kind of know
Speaker 1: a bit of my story I had a very bad
Speaker 1: relationship with my body, health and fitness, and I was
Speaker 1: very obsessed and restrictive and a bit crazy. And that
Speaker 1: has been a big evolution for me as really creating
Speaker 1: this beautiful relationship with my body and my health and
Speaker 1: that sort of thing. And so I did a bit
Speaker 1: of an audit years ago when I didn't want to
Speaker 1: put that message out anymore, and I just went through
Speaker 1: my captions just made sure, you know, the messages that
Speaker 1: were going out there, and it's not like, you know,
Speaker 1: people know old posts are going to be different, and
Speaker 1: I did keep a couple so people.
Speaker 2: Could see the transformation.
Speaker 1: But I also just you know, went through an archived
Speaker 1: or deleted post that I was like, oh, this is
Speaker 1: just unhelpful for everyone, and you can tell I was
Speaker 1: in a really shitty place. And so we need to
Speaker 1: realize that our online presence really lives on. And so,
Speaker 1: for example, when I got my clerkship, it's funny because
Speaker 1: my boss called me and he was like, you've got
Speaker 1: the job, and I was like yay, and then he's like, well,
Speaker 1: I definitely I remember him saying the number. He's like, wow,
Speaker 1: one hundred and seventy thousand online that's a massive community.
Speaker 1: And I was like, oh my god, he's found my
Speaker 1: Instagram and like silly of me, of course he found
Speaker 1: my Instagram. And he explains that every time they hire someone,
Speaker 1: they do a social media check and this is like
Speaker 1: an old school law firm guys, so I guarantee like
Speaker 1: anywhere is doing it. And he's like, I'm totally fine
Speaker 1: with it. Just be very conscious of what you put
Speaker 1: out there because you now represent the firm. So he
Speaker 1: was like he even said it. He was like, you know,
Speaker 1: no nudity or anything like that. Love your health and fitness.
Speaker 1: I'm into health and fitness. Just make sure you're being
Speaker 1: conscious of that. And I really respected that because these days,
Speaker 1: like you do have an online presence no matter what,
Speaker 1: you just have to be very conscious of what you're
Speaker 1: putting out there. So literally right now or like pause
Speaker 1: this or if you're driving, do it later, but like
Speaker 1: go through your social media's, your facebooks and your Instagrams,
Speaker 1: and even if you have things on private, I'm just
Speaker 1: so wary that I don't know, like if someone creates
Speaker 1: a fake account or something like that. Like personally, my
Speaker 1: Facebook is private and I have like very personal like family,
Speaker 1: just kind of like anyone with a normal Facebook.
Speaker 2: That's how I use Facebook.
Speaker 1: But I am still and I don't accept anyone I
Speaker 1: don't know, but I'm still very conscious and that's completely
Speaker 1: on private, but I'm still very conscious with Facebook, like
Speaker 1: I think of myself. If I wouldn't want anyone to
Speaker 1: see this, I don't put it on that.
Speaker 2: That's just like a bit of a rule.
Speaker 1: So do a bit of audit of your social media,
Speaker 1: your Facebook, and you know, like I would literally even
Speaker 1: google your name and just see what comes up, and
Speaker 1: make sure your online presence represents what you want your
Speaker 1: personal brand to be and who you want to be
Speaker 1: shown showing up as. So it's funny. I've got a
Speaker 1: little story for you. And I don't know if you
Speaker 1: guys watch The Bold Type. I'm absolutely obsessed. It's on stand.
Speaker 1: There's like three series. It's so good. It's basically about
Speaker 1: these three girls who work from magazine in New York
Speaker 1: City and they just have such real life scenarios and
Speaker 1: such like kind of trending stuff. It's really easy to
Speaker 1: resonate and watch and I love it. Anyway, go and
Speaker 1: watch it if you haven't. But I'm guaranteed most of
Speaker 1: you are watching it. And so in the latest season Suturn,
Speaker 1: she wants to get a job promotion as like a
Speaker 1: fashion editor or something, and basically she only has an
Speaker 1: insistent role right now and she really wants this role.
Speaker 1: There's nothing coming up, and the two other girls are like, girl,
Speaker 1: you need to get on Instagram start a personal brand
Speaker 1: because you just can add so much value to a
Speaker 1: position if you have that. And it's funny because she's like,
Speaker 1: she doesn't want to be an influencer or build an
Speaker 1: online brand or anything like that. She wants a job
Speaker 1: in a company, but I love the realization that your
Speaker 1: personal brand online can really add value to your position.
Speaker 1: And so they were saying, like, you know, if you
Speaker 1: have this personal brand and really show yourself online and
Speaker 1: have this online presence, you'll get promoted easier, basically the basis,
Speaker 1: And I don't know if she does or not.
Speaker 2: Bit so she's like, Okay, I'll start.
Speaker 1: An Instagram blah blah blah, and a big thing is
Speaker 1: like she takes some photos and it just doesn't feel
Speaker 1: like her, and she's like, I don't want to be
Speaker 1: online and have this online presence if it doesn't feel
Speaker 1: like me, and basically by the end of the episode,
Speaker 1: she really kind of finds her groove about like what
Speaker 1: sort of photos and message she wants to put out there,
Speaker 1: and it's so Sutton and so I really loved that
Speaker 1: because I really do agree that your online personal brand,
Speaker 1: even if you're not using it for you know, your
Speaker 1: business or anything like that, I really do think it
Speaker 1: does have are like these days. I just think it
Speaker 1: is something that you need to be conscious of. And
Speaker 1: I really loved what she did about really not just
Speaker 1: doing what everyone else is doing, but like really finding
Speaker 1: her own unique way of how she wants to do
Speaker 1: photos and captions and all that sort of stuff. Like
Speaker 1: I really like that, and I think it's important with
Speaker 1: your personal brand to think about that, like what makes
Speaker 1: you you? And like everyone has different quirks and things
Speaker 1: we like doing and different color schemes and different vibes.
Speaker 1: Like everyone does have different styles, So don't just look
Speaker 1: what everyone else is doing, Like, really feel into what
Speaker 1: am I into and what makes me me, Like with
Speaker 1: your family and friends, like that's who you're probably your
Speaker 1: most authentic self with what makes you you, and really
Speaker 1: try and inject that into your online presence and also
Speaker 1: just your personal brand offline. So I want to leave
Speaker 1: you some questions to think about. Love giving you, guys
Speaker 1: some questions, and so have a think about how am
Speaker 1: I currently dressing, acting and showing up? Is it an
Speaker 1: alignment with who I want to be and who I
Speaker 1: want to be showing up as? And then also have
Speaker 1: just have a think about the broader sense of what
Speaker 1: is your vision for your personal brand offline and online?
Speaker 1: Like who is the person that you want to be?
Speaker 1: Who do you want to make an impact on? How
Speaker 1: do you want to make an impact? How do you
Speaker 1: want to show up? Start thinking about this and being
Speaker 1: very intentional with how you dress and how you act
Speaker 1: and what your morning routine looks like and nighttime routine,
Speaker 1: like just be more of an intentional human and just
Speaker 1: ask yourself, how do you want to start showing up?
Speaker 1: Is there any changes or tweaks you can make to
Speaker 1: be this person who you want to be? All right, guys,
Speaker 1: I am going to love and leave you. I hope
Speaker 1: this was helpful. Something I did want to chat on
Speaker 1: is I know today I talked about personal brand in
Speaker 1: the sense of like offline online, basic personal brand, but
Speaker 1: then a big thing of growing. You know, my two
Speaker 1: companies is having a personal brand in the sense of
Speaker 1: business wise, and so I would really love to do
Speaker 1: a whole podcast on like creating a personal brand with
Speaker 1: the intention of having it as an influencer or business
Speaker 1: or whatever. So if that is something that you guys want,
Speaker 1: the best way to sort of give me that feedback
Speaker 1: is to come into our online Facebook group, which you
Speaker 1: just search Rise and Conquer community. You have to apply
Speaker 1: to get in, request sorry to get in. So come
Speaker 1: in there and tell me if that's something you want
Speaker 1: to know, or if there's something else that you want
Speaker 1: me to touch on and talk about. Because there's so
Speaker 1: much just me doing, you know, this process of being
Speaker 1: a lawyer and turning to an entrepreneur and all these
Speaker 1: different things. So's so many things I can chat about,
Speaker 1: but I want you guys to let me know, So
Speaker 1: jump into our Facebook group and I can chat.
Speaker 2: To you there.
Speaker 1: But I hope you have a lovely day or night
Speaker 1: whenever you're listening, and I'll be in your ears later
Speaker 1: this week with an exciting guest podcast.
Speaker 2: See you, guys.
Speaker 1: And that's a wrap on another episode of the Rise
Speaker 1: and Conquer podcast. I hope you got something valuable from it.
Speaker 1: And I want to say a big thank you for
Speaker 1: tuning in.
Speaker 2: I really really do appreciate it.
Speaker 1: If you're craving more than don't worry. I've got you sorted.
Speaker 1: We have our very own Rise and Conquer Community Facebook
Speaker 1: group where hundreds of like minded women joined to share
Speaker 1: in on stories, ask advice, and everything in between. I'd
Speaker 1: love for you to join us. Just search Rise and
Speaker 1: Conquer Podcast Community or find the link in the show notes.
Speaker 1: And if you loved listening as much as I loved
Speaker 1: recording this epic, then please subscribe and leave a review.
Speaker 1: It really helps us out. And if you think of
Speaker 1: anyone who would benefit or enjoy this episode, please share
Speaker 1: it with them. You can also find more on Instagram
Speaker 1: at risinconcor dot podcast and more from me your hosts
Speaker 1: at Georgie Stevenson. Once again, guys, thank you so much
Speaker 1: for tuning in. This is a totally independent podcast, so
Speaker 1: we really do appreciate every bit of support. Hope you
Speaker 1: guys have an amazing day or night whenever you're listening,
Speaker 1: and I'll talk to you soon day day