1 00:00:09,400 --> 00:00:13,160 Speaker 1: Welcome to the Rise and Conquer Podcasts. This podcast is 2 00:00:13,200 --> 00:00:15,880 Speaker 1: for women who want to take ownership of their lives, 3 00:00:16,239 --> 00:00:20,079 Speaker 1: live unapologetically, and are ready to turn their biggest dreams 4 00:00:20,120 --> 00:00:23,320 Speaker 1: into their reality. If you're ready to be armed with 5 00:00:23,400 --> 00:00:27,080 Speaker 1: the tools that will inspire to take bold action, feel 6 00:00:27,080 --> 00:00:30,760 Speaker 1: confident within yourself, and conquer your goals, then you've come 7 00:00:30,800 --> 00:00:34,440 Speaker 1: to the right place. I'm your host, Georgie Stevenson. I'm 8 00:00:34,440 --> 00:00:38,320 Speaker 1: a lawyer turned entrepreneur, co founder of Naked Harvest Supplements, 9 00:00:38,400 --> 00:00:42,240 Speaker 1: and social media personality with a community of over three 10 00:00:42,320 --> 00:00:45,800 Speaker 1: hundred thousand. I grew up believing I had to pursue 11 00:00:45,800 --> 00:00:48,919 Speaker 1: the safe option and fit into a mold others had 12 00:00:48,960 --> 00:00:51,800 Speaker 1: created for me. But then I entered my corporate law 13 00:00:51,920 --> 00:00:54,800 Speaker 1: job and I realized that settling for a reality that 14 00:00:54,920 --> 00:00:57,680 Speaker 1: didn't set my soul on fire was something I was 15 00:00:57,800 --> 00:01:00,760 Speaker 1: not prepared to do. I wanted more, and I have 16 00:01:00,800 --> 00:01:04,200 Speaker 1: a feeling you do too. Join me and special guests 17 00:01:04,200 --> 00:01:06,800 Speaker 1: weekly as we get down to the nitty gritty on 18 00:01:06,920 --> 00:01:12,040 Speaker 1: all things health, mastering your mindset, creating lasting habits, thriving 19 00:01:12,080 --> 00:01:15,679 Speaker 1: in your career and relationships, plus so much more, and 20 00:01:15,800 --> 00:01:19,600 Speaker 1: together we'll gain the knowledge and perspective to pursue our 21 00:01:19,680 --> 00:01:22,440 Speaker 1: wildest dreams and kick fear to the curb. 22 00:01:22,840 --> 00:01:25,640 Speaker 2: Well what are you waiting for? Let's rise and conquer. 23 00:01:34,760 --> 00:01:37,960 Speaker 1: Hey, irn C fam and welcome back to another episode 24 00:01:38,080 --> 00:01:41,520 Speaker 1: of the Rise and Conker podcast. Today we are getting 25 00:01:41,600 --> 00:01:45,000 Speaker 1: back into the Boss Babes series and we are chatting 26 00:01:45,120 --> 00:01:46,760 Speaker 1: about personal brand. 27 00:01:47,319 --> 00:01:50,560 Speaker 2: So, as you guys know, I really. 28 00:01:50,400 --> 00:01:56,600 Speaker 1: Built my businesses off my personal brand, and my personal 29 00:01:56,640 --> 00:02:00,560 Speaker 1: brand is such a big factor of my business and 30 00:02:00,720 --> 00:02:04,480 Speaker 1: my life, to be honest, and that's great and amazing. 31 00:02:04,880 --> 00:02:10,160 Speaker 1: And I think people really underrate your personal brand. They 32 00:02:10,200 --> 00:02:15,639 Speaker 1: don't really think about how powerful it is if you're 33 00:02:15,760 --> 00:02:18,720 Speaker 1: using it as as a business, if you're not just 34 00:02:18,760 --> 00:02:21,480 Speaker 1: in your like I think lots of people look at 35 00:02:21,520 --> 00:02:24,839 Speaker 1: personal brand as like an online business sort of thing, 36 00:02:25,040 --> 00:02:29,799 Speaker 1: But in reality, your personal brand is so important online 37 00:02:30,080 --> 00:02:34,560 Speaker 1: and offline. As you guys know, I curated a personal 38 00:02:34,600 --> 00:02:39,040 Speaker 1: brand from the time I started Instagram. I started Instagram 39 00:02:39,320 --> 00:02:43,000 Speaker 1: and my Instagram was mostly about fitness and my fitness 40 00:02:43,000 --> 00:02:45,400 Speaker 1: and health journey. That's kind of how I tapped in 41 00:02:45,600 --> 00:02:50,040 Speaker 1: and started getting momentum with my following, and it has 42 00:02:50,360 --> 00:02:55,000 Speaker 1: very much evolved just with who I am and how 43 00:02:55,040 --> 00:02:58,080 Speaker 1: I've evolved, so it's gone from really fitness and health, 44 00:02:58,160 --> 00:03:02,200 Speaker 1: and then it was really about you know, being a student, 45 00:03:02,480 --> 00:03:06,880 Speaker 1: being a law student and trying to work full time 46 00:03:07,000 --> 00:03:10,520 Speaker 1: as well as juggle everything else. And then it evolved 47 00:03:10,560 --> 00:03:16,000 Speaker 1: again into leaving my law job and doing this entrepreneur 48 00:03:16,160 --> 00:03:17,679 Speaker 1: thing and seeing. 49 00:03:17,400 --> 00:03:18,480 Speaker 2: What that looked like. 50 00:03:18,919 --> 00:03:24,200 Speaker 1: And yes, so personal brands they evolved with you. And 51 00:03:25,200 --> 00:03:28,680 Speaker 1: even if you're not planning on being an influencer or 52 00:03:28,720 --> 00:03:32,840 Speaker 1: building a business on your personal brand, I just still 53 00:03:32,840 --> 00:03:36,920 Speaker 1: think personal brand is so important online and offline. And basically, 54 00:03:36,960 --> 00:03:38,520 Speaker 1: your personal brand. 55 00:03:38,520 --> 00:03:40,560 Speaker 2: Is what makes you you. 56 00:03:41,760 --> 00:03:44,440 Speaker 1: So I saw this quote and it said your personal 57 00:03:44,480 --> 00:03:47,800 Speaker 1: brand is what people think of you when they think 58 00:03:47,840 --> 00:03:52,040 Speaker 1: of you, and I was like, now that I say 59 00:03:52,040 --> 00:03:53,960 Speaker 1: that out loud, it kind of sounds weird, but you 60 00:03:54,040 --> 00:03:57,200 Speaker 1: get what I mean. So, for example, let's think about 61 00:03:57,280 --> 00:04:01,400 Speaker 1: my personal brand right now. And this is if you're 62 00:04:01,560 --> 00:04:05,520 Speaker 1: kind of someone who has me on Instagram and YouTube 63 00:04:06,080 --> 00:04:09,640 Speaker 1: and the podcast, things that would come up and I'm 64 00:04:09,720 --> 00:04:13,480 Speaker 1: just you know, guessing. Here is obviously still the health 65 00:04:13,480 --> 00:04:16,960 Speaker 1: and fitness angle. A big part of my personal brand 66 00:04:17,160 --> 00:04:20,839 Speaker 1: is Tim and Bear and Wolf. Another big part of 67 00:04:20,839 --> 00:04:23,680 Speaker 1: my personal brand is, you know, I live close to 68 00:04:23,720 --> 00:04:26,520 Speaker 1: the beach, and I really use that as a tool 69 00:04:26,680 --> 00:04:30,040 Speaker 1: for my calmness because my life can be very crazy. 70 00:04:30,240 --> 00:04:33,640 Speaker 1: And then also I've got the aspect of, you know, 71 00:04:33,760 --> 00:04:39,320 Speaker 1: being a lawyer turned entrepreneur and starting a natural supplements company. 72 00:04:40,000 --> 00:04:43,480 Speaker 1: And also I think a big part of my personal brand, 73 00:04:43,680 --> 00:04:46,400 Speaker 1: or what I like to think of, is I think 74 00:04:46,440 --> 00:04:50,800 Speaker 1: I'm quite easy to resonate with because I'm just so 75 00:04:50,920 --> 00:04:54,839 Speaker 1: an everyday girl, Like I don't see myself as anything special. 76 00:04:54,920 --> 00:04:57,960 Speaker 1: I really see myself as an everyday girl. I still 77 00:04:57,960 --> 00:05:00,240 Speaker 1: have all the same issues that I share with you guys. 78 00:05:00,279 --> 00:05:04,320 Speaker 1: I'm very vulnerable, and I think a personal brand it's 79 00:05:04,360 --> 00:05:08,719 Speaker 1: not one thing, it's multifacet and so all those things 80 00:05:08,760 --> 00:05:09,919 Speaker 1: they make me me. 81 00:05:10,640 --> 00:05:12,239 Speaker 2: And that's probably what. 82 00:05:12,080 --> 00:05:15,720 Speaker 1: You think of when you think of Georgie Stevenson. And 83 00:05:15,800 --> 00:05:20,120 Speaker 1: so there's obviously more to my life, but that is 84 00:05:20,160 --> 00:05:23,200 Speaker 1: your perspective of me. That's what I choose to share 85 00:05:23,240 --> 00:05:26,440 Speaker 1: with you, and I personally share a lot of my life, 86 00:05:27,080 --> 00:05:29,919 Speaker 1: most of it. There's probably not much that you guys 87 00:05:30,000 --> 00:05:32,320 Speaker 1: don't know. That is my choice, and that's what I 88 00:05:32,400 --> 00:05:35,880 Speaker 1: prefer to do, just because personally, I find it easier 89 00:05:36,120 --> 00:05:40,080 Speaker 1: just to be completely me and very transparent. But your 90 00:05:40,120 --> 00:05:44,440 Speaker 1: personal brand represents who you are as an individual, and 91 00:05:44,640 --> 00:05:48,800 Speaker 1: it really reflects your values and beliefs. So another thing 92 00:05:48,800 --> 00:05:51,360 Speaker 1: that you might think of with me, like you might 93 00:05:51,400 --> 00:05:54,680 Speaker 1: think of straightaway, oh law of attraction Georgie believes and 94 00:05:54,720 --> 00:05:58,680 Speaker 1: law of attraction and manifesting. Another value might be you know, 95 00:05:58,920 --> 00:06:01,400 Speaker 1: you guys know a really value my time with Tim, 96 00:06:01,480 --> 00:06:02,919 Speaker 1: we do our Sunday morning. 97 00:06:02,640 --> 00:06:05,200 Speaker 2: Coffee, so different things like that. 98 00:06:05,480 --> 00:06:11,479 Speaker 1: Like it's just unknowingly, my personal brand has all these 99 00:06:11,800 --> 00:06:16,320 Speaker 1: values and beliefs and perspective in it, if that makes sense. 100 00:06:16,920 --> 00:06:21,360 Speaker 1: So I want you guys to think of your personal brand. 101 00:06:21,720 --> 00:06:25,120 Speaker 1: And like I said, I don't believe personal brands are 102 00:06:25,160 --> 00:06:28,560 Speaker 1: just for influencers or if you're building a business or 103 00:06:28,720 --> 00:06:32,760 Speaker 1: just online. I really don't believe that. And so think 104 00:06:32,839 --> 00:06:36,159 Speaker 1: of your personal brand, like do you have little quirks 105 00:06:36,200 --> 00:06:39,640 Speaker 1: about yourself that make you you? And that people know 106 00:06:39,720 --> 00:06:42,800 Speaker 1: what you and I guarantee your friends know this, and 107 00:06:42,839 --> 00:06:46,920 Speaker 1: you know your parents and whatnot. And so I want 108 00:06:46,920 --> 00:06:49,040 Speaker 1: you to guys think about do you want to be 109 00:06:49,080 --> 00:06:52,719 Speaker 1: a person who's just there or do you want to 110 00:06:52,760 --> 00:06:56,440 Speaker 1: be someone that exists for a reason? Do you want 111 00:06:56,440 --> 00:07:00,880 Speaker 1: to have impact? Because that's what a person brand does. 112 00:07:00,920 --> 00:07:04,800 Speaker 1: It has impact on other people. So, for example, my 113 00:07:04,920 --> 00:07:08,200 Speaker 1: personal brand, with my multifacet sort of things happening, I 114 00:07:08,200 --> 00:07:12,679 Speaker 1: guarantee you might resonate with certain aspects of my personal 115 00:07:12,760 --> 00:07:15,520 Speaker 1: brand and then not with others. So you might resonate 116 00:07:15,560 --> 00:07:18,400 Speaker 1: with the whole me leaving lord to be an entrepreneur, 117 00:07:18,920 --> 00:07:21,000 Speaker 1: or you might just resonate with me being a very 118 00:07:21,040 --> 00:07:23,800 Speaker 1: busy person and really trying to find balance where I can. 119 00:07:24,440 --> 00:07:27,560 Speaker 1: Or maybe you're a student and you really resonate with 120 00:07:27,640 --> 00:07:31,680 Speaker 1: my previous sort of personal brand when I was a student, 121 00:07:31,800 --> 00:07:34,480 Speaker 1: and you still just like my stuff now. And so 122 00:07:35,280 --> 00:07:38,400 Speaker 1: my personal brand has an impact on people. It makes 123 00:07:38,760 --> 00:07:42,960 Speaker 1: people so like feel a certain way, and you guys 124 00:07:43,000 --> 00:07:46,720 Speaker 1: are the exact same. So you can have an impact 125 00:07:46,840 --> 00:07:50,160 Speaker 1: on just one person or it can be millions. So 126 00:07:50,200 --> 00:07:53,120 Speaker 1: I know I talk about my personal brand on kind 127 00:07:53,160 --> 00:07:56,160 Speaker 1: of a bigger scale because I do have an audience. 128 00:07:56,240 --> 00:07:59,880 Speaker 1: But trust me, you guys are all having an impact 129 00:08:00,240 --> 00:08:04,080 Speaker 1: on the people around you because of your personal brand, 130 00:08:04,200 --> 00:08:07,560 Speaker 1: and it doesn't matter if it's big or small, it 131 00:08:07,720 --> 00:08:11,800 Speaker 1: still really counts. And so I believe your personal brand 132 00:08:12,160 --> 00:08:16,600 Speaker 1: is how you dress, how you treat others, how you 133 00:08:16,720 --> 00:08:23,120 Speaker 1: show up for yourself online and offline. So another sort 134 00:08:23,160 --> 00:08:25,840 Speaker 1: of thing, and I wanted to share this because this 135 00:08:25,920 --> 00:08:28,200 Speaker 1: gives you a bit of an insight on my personal 136 00:08:28,280 --> 00:08:32,280 Speaker 1: brand offline. It's not necessarily something you would know or 137 00:08:32,320 --> 00:08:36,200 Speaker 1: I share, but a big thing for me is treating 138 00:08:36,400 --> 00:08:40,520 Speaker 1: everyone with respect and not looking down on people. And 139 00:08:41,280 --> 00:08:45,760 Speaker 1: this has been a big value on me because I 140 00:08:45,760 --> 00:08:47,560 Speaker 1: feel like you guys would know. But like in the 141 00:08:47,559 --> 00:08:52,560 Speaker 1: corporate world, it's very corporate ladder, and people have different 142 00:08:52,640 --> 00:08:56,319 Speaker 1: titles and you know, there's people with very important titles 143 00:08:56,400 --> 00:08:59,959 Speaker 1: and then there's just the assistance or receptionists or blah blah. 144 00:08:59,800 --> 00:09:03,720 Speaker 2: Blah, Like it's very core. Pretty wow. I can't find 145 00:09:03,720 --> 00:09:04,800 Speaker 2: the words, but you know what I mean. 146 00:09:05,280 --> 00:09:08,160 Speaker 1: And so when I worked in the law firm, I 147 00:09:08,240 --> 00:09:12,160 Speaker 1: started off as a clerk, which is just kind of 148 00:09:12,360 --> 00:09:15,920 Speaker 1: nobody compared to lawyers. And then I got into the 149 00:09:16,000 --> 00:09:19,920 Speaker 1: graduate program and I kind of, you know, was stepping 150 00:09:19,920 --> 00:09:23,360 Speaker 1: the ladder, and I very much noticed how people treated 151 00:09:23,400 --> 00:09:26,200 Speaker 1: me when I was, you know, a clerk, compared to 152 00:09:26,280 --> 00:09:28,320 Speaker 1: when I was a graduate and compared to when I 153 00:09:28,400 --> 00:09:31,080 Speaker 1: got admitted and all that sort of thing. And I 154 00:09:31,120 --> 00:09:35,520 Speaker 1: personally hated that I thought like my boss, especially when 155 00:09:35,559 --> 00:09:37,320 Speaker 1: I was a clerk, wouldn't give me sort of the 156 00:09:37,360 --> 00:09:39,720 Speaker 1: time of day or think my ideas were smart or 157 00:09:39,760 --> 00:09:42,600 Speaker 1: even listened to them. And I had a very kind 158 00:09:42,640 --> 00:09:46,800 Speaker 1: of like, well fuck you, then, okay, I'm sorry. I 159 00:09:46,880 --> 00:09:49,400 Speaker 1: don't like swearing on here, just in case there are 160 00:09:49,480 --> 00:09:53,679 Speaker 1: younger young people listening. But it kind of it very 161 00:09:53,720 --> 00:09:57,680 Speaker 1: much annoyed me, and I thought that whole aspect annoyed 162 00:09:57,720 --> 00:10:00,640 Speaker 1: me so big I'm rambling on here. Thing for me 163 00:10:01,120 --> 00:10:05,680 Speaker 1: is treating people with respect and never treating someone less 164 00:10:05,720 --> 00:10:09,520 Speaker 1: than no matter their age or title or anything like that. So, 165 00:10:09,640 --> 00:10:12,120 Speaker 1: for example, with me and Mel, from the beginning, I 166 00:10:12,160 --> 00:10:17,000 Speaker 1: have really treated her as equals and literally like she 167 00:10:17,800 --> 00:10:20,679 Speaker 1: owns the business as well, like is a part of 168 00:10:20,720 --> 00:10:24,000 Speaker 1: my personal brand and Naked Harvest like That's how I 169 00:10:24,240 --> 00:10:28,760 Speaker 1: like treating her, So she feels respected and like she 170 00:10:28,880 --> 00:10:32,160 Speaker 1: can come to the table with any idea and it's 171 00:10:32,200 --> 00:10:34,520 Speaker 1: not going to be like squashed or you know, who 172 00:10:34,559 --> 00:10:37,480 Speaker 1: is she to say that or anything like that. That's 173 00:10:37,559 --> 00:10:41,959 Speaker 1: personally how I like to make her feel. And because 174 00:10:42,000 --> 00:10:45,600 Speaker 1: of that, I've noticed that Mel actually really treats the 175 00:10:45,600 --> 00:10:50,120 Speaker 1: business like her own, which makes her so valuable and 176 00:10:50,200 --> 00:10:54,240 Speaker 1: irreplaceable because she really steps up and like not a 177 00:10:54,280 --> 00:10:56,360 Speaker 1: lot of people treat your business. 178 00:10:56,000 --> 00:10:59,079 Speaker 2: Like their own. And that has been a big part 179 00:10:59,320 --> 00:11:02,280 Speaker 2: of why we have worked so well together. 180 00:11:02,679 --> 00:11:05,520 Speaker 1: And that's just a big value that I have with 181 00:11:05,600 --> 00:11:08,640 Speaker 1: anyone who comes on the team. And so you guys 182 00:11:08,800 --> 00:11:11,680 Speaker 1: don't see that or really know that, but that is 183 00:11:11,720 --> 00:11:15,360 Speaker 1: a huge part of my personal brand and something that 184 00:11:15,559 --> 00:11:21,160 Speaker 1: I really decided to implement. And I think your personal brand, 185 00:11:21,200 --> 00:11:25,440 Speaker 1: don't be worried about it being unauthentic, Like you really 186 00:11:25,520 --> 00:11:28,520 Speaker 1: get to decide how you show up in this world, 187 00:11:29,040 --> 00:11:31,240 Speaker 1: how you treat others like you get to decide, Like 188 00:11:31,320 --> 00:11:34,800 Speaker 1: your personal brand is how you treat you know, the 189 00:11:34,880 --> 00:11:38,560 Speaker 1: person at the grocery store, whether you say thank you 190 00:11:38,679 --> 00:11:40,880 Speaker 1: or you have a chat with them, you are really 191 00:11:41,480 --> 00:11:45,480 Speaker 1: showing up and showing your personal brand every single day. 192 00:11:47,040 --> 00:11:49,959 Speaker 1: So want you guys to think about what does your 193 00:11:50,000 --> 00:11:53,400 Speaker 1: personal brand currently look like? Like are you someone who 194 00:11:53,800 --> 00:11:57,160 Speaker 1: wakes up, you snooze your alum, you go on Instagram 195 00:11:57,920 --> 00:12:01,120 Speaker 1: basically start the day off a bit shitty and not 196 00:12:01,280 --> 00:12:05,000 Speaker 1: really proactive, because that is a part of your personal brand, 197 00:12:05,160 --> 00:12:08,840 Speaker 1: that is you showing up for yourself and not necessarily 198 00:12:08,880 --> 00:12:12,959 Speaker 1: a positive way. So maybe you know you have habits 199 00:12:13,040 --> 00:12:16,400 Speaker 1: like you're always late, or you can be a bit grumpy, 200 00:12:16,520 --> 00:12:20,200 Speaker 1: or you don't treat people with the same you know, 201 00:12:20,320 --> 00:12:23,000 Speaker 1: respect and niceness that you want to be treated with. 202 00:12:23,640 --> 00:12:25,200 Speaker 2: And I know they all seem like. 203 00:12:25,320 --> 00:12:28,920 Speaker 1: Little things, but they're all a part of your personal 204 00:12:28,960 --> 00:12:34,320 Speaker 1: brand and they really show up in how you want 205 00:12:34,360 --> 00:12:38,480 Speaker 1: to show up. Hey, guys, I'm quickly interrupting this episode 206 00:12:38,480 --> 00:12:43,840 Speaker 1: because I am so excited. Naked Harvest has just launched 207 00:12:44,160 --> 00:12:49,920 Speaker 1: not one, but two new natural pre workout flavors, Juicy grape. 208 00:12:49,480 --> 00:12:52,559 Speaker 2: And lemon lime crush. How good does that sound. 209 00:12:52,920 --> 00:12:54,800 Speaker 1: I'm personally all over the grape. 210 00:12:54,840 --> 00:12:58,120 Speaker 2: I'm obsessed. It smells like Hubba bubba and it tastes 211 00:12:58,240 --> 00:12:59,240 Speaker 2: so good. 212 00:12:59,600 --> 00:13:01,840 Speaker 1: If you're someone like me and you care about what 213 00:13:01,880 --> 00:13:04,560 Speaker 1: you're putting in your body, and you have some fitness 214 00:13:04,559 --> 00:13:07,520 Speaker 1: goals for twenty twenty, you need to get yourself some 215 00:13:07,640 --> 00:13:10,760 Speaker 1: Naked harb ast natural pre workout. I'm sure you're sucker 216 00:13:10,760 --> 00:13:13,679 Speaker 1: of me talking about it, but this stuff literally. 217 00:13:13,240 --> 00:13:14,720 Speaker 2: Transformed my workouts. 218 00:13:15,120 --> 00:13:19,599 Speaker 1: It's proven formula has no hidden nasties, all natural ingredients, 219 00:13:19,840 --> 00:13:21,240 Speaker 1: no synthetic stimulants. 220 00:13:21,720 --> 00:13:23,280 Speaker 2: It will give you that natural. 221 00:13:23,040 --> 00:13:26,720 Speaker 1: Energy boost but without the crash, and of course it's vegan, 222 00:13:26,840 --> 00:13:30,280 Speaker 1: gluten free and refined sugar free. Get ready to feel 223 00:13:30,440 --> 00:13:34,040 Speaker 1: energized and strong. Join the NH game, and feel free 224 00:13:34,080 --> 00:13:37,319 Speaker 1: to use Rise and Conquer at checkout for a sninky 225 00:13:37,360 --> 00:13:43,040 Speaker 1: fifteen percent discount. Okay, let's get straight back into the episode. 226 00:13:43,800 --> 00:13:46,600 Speaker 1: I think another thing to realize is your personal brand 227 00:13:46,679 --> 00:13:50,600 Speaker 1: really travels with you through your life, no matter what works. 228 00:13:50,640 --> 00:13:54,800 Speaker 1: So even if you are someone who you know, like 229 00:13:54,840 --> 00:13:58,240 Speaker 1: I said, like isn't an influencer, isn't interested in that 230 00:13:58,320 --> 00:14:01,000 Speaker 1: sort of thing. And so what you guys need to 231 00:14:01,000 --> 00:14:04,800 Speaker 1: realize is your personal brand really travels with you through life, 232 00:14:04,920 --> 00:14:07,320 Speaker 1: no matter what you're doing for work, even if it's 233 00:14:07,400 --> 00:14:12,040 Speaker 1: offline or online. It's something that will evolve, and it's 234 00:14:12,040 --> 00:14:16,559 Speaker 1: something that requires daily commitment. So, like I said about 235 00:14:16,600 --> 00:14:20,040 Speaker 1: the how you wake up and what your morning routine, 236 00:14:20,640 --> 00:14:24,560 Speaker 1: that is a daily commitment to yourself and your personal brand. 237 00:14:25,760 --> 00:14:27,880 Speaker 1: And so we're going to get into a little bit 238 00:14:27,920 --> 00:14:30,840 Speaker 1: about changing and revising and thinking about it. But I 239 00:14:30,840 --> 00:14:34,800 Speaker 1: also want to chat about online because obviously your online 240 00:14:34,840 --> 00:14:38,640 Speaker 1: personal brand is super important as well. And so I'm 241 00:14:38,640 --> 00:14:41,560 Speaker 1: not meaning I keep saying this, but as an influencer 242 00:14:41,680 --> 00:14:44,240 Speaker 1: if you have a big following, but are you that 243 00:14:44,360 --> 00:14:47,680 Speaker 1: person who has like rants on Facebook? And just like 244 00:14:48,760 --> 00:14:51,080 Speaker 1: you know, there's like aunties who have like a rant 245 00:14:51,120 --> 00:14:54,520 Speaker 1: on Facebook? Or do you have you know, photos of 246 00:14:54,560 --> 00:14:58,560 Speaker 1: you doing shots or just being crazy? And that's that's 247 00:14:58,560 --> 00:15:01,160 Speaker 1: all well and good. Like I did exact same thing. 248 00:15:01,320 --> 00:15:06,600 Speaker 1: But something that I love following this a woman named 249 00:15:06,920 --> 00:15:10,440 Speaker 1: Kara I'm gonna butcher her name basically on Instagram. I 250 00:15:10,520 --> 00:15:13,280 Speaker 1: definitely chatted about her before, but she's the champagne diet 251 00:15:14,240 --> 00:15:18,280 Speaker 1: Kara will call her. She has a podcast, Style Your Mind. 252 00:15:18,320 --> 00:15:21,200 Speaker 1: She's amazing. I love Kara. And she talks about this 253 00:15:21,240 --> 00:15:25,320 Speaker 1: thing calling doing an audit of your digital footprints. So 254 00:15:25,440 --> 00:15:30,080 Speaker 1: she says, go through your online digital presence, no matter 255 00:15:30,120 --> 00:15:33,440 Speaker 1: if you're doing a business or not, and have a look, like, 256 00:15:33,520 --> 00:15:37,200 Speaker 1: you know, have you said anything bad on Twitter or 257 00:15:37,240 --> 00:15:42,160 Speaker 1: Facebook or the old photos that don't necessarily represent who 258 00:15:42,320 --> 00:15:45,240 Speaker 1: you want to be. And she explains that, you know, 259 00:15:45,280 --> 00:15:46,800 Speaker 1: you go through and you delete those. 260 00:15:46,640 --> 00:15:48,320 Speaker 2: Things, and I kind of did this. 261 00:15:49,640 --> 00:15:52,600 Speaker 1: My brand has very much transformed in the way look 262 00:15:52,640 --> 00:15:55,640 Speaker 1: at health and fitness. If you guys kind of know 263 00:15:55,680 --> 00:15:58,600 Speaker 1: a bit of my story I had a very bad 264 00:15:58,640 --> 00:16:01,360 Speaker 1: relationship with my body, health and fitness, and I was 265 00:16:01,440 --> 00:16:05,560 Speaker 1: very obsessed and restrictive and a bit crazy. And that 266 00:16:05,640 --> 00:16:09,840 Speaker 1: has been a big evolution for me as really creating 267 00:16:09,920 --> 00:16:13,920 Speaker 1: this beautiful relationship with my body and my health and 268 00:16:13,960 --> 00:16:16,440 Speaker 1: that sort of thing. And so I did a bit 269 00:16:16,480 --> 00:16:19,080 Speaker 1: of an audit years ago when I didn't want to 270 00:16:19,080 --> 00:16:22,120 Speaker 1: put that message out anymore, and I just went through 271 00:16:22,160 --> 00:16:24,800 Speaker 1: my captions just made sure, you know, the messages that 272 00:16:24,880 --> 00:16:27,280 Speaker 1: were going out there, and it's not like, you know, 273 00:16:27,400 --> 00:16:29,920 Speaker 1: people know old posts are going to be different, and 274 00:16:30,000 --> 00:16:32,320 Speaker 1: I did keep a couple so people. 275 00:16:32,560 --> 00:16:34,040 Speaker 2: Could see the transformation. 276 00:16:34,280 --> 00:16:36,760 Speaker 1: But I also just you know, went through an archived 277 00:16:36,920 --> 00:16:38,840 Speaker 1: or deleted post that I was like, oh, this is 278 00:16:38,960 --> 00:16:41,760 Speaker 1: just unhelpful for everyone, and you can tell I was 279 00:16:41,800 --> 00:16:45,640 Speaker 1: in a really shitty place. And so we need to 280 00:16:45,720 --> 00:16:50,400 Speaker 1: realize that our online presence really lives on. And so, 281 00:16:50,520 --> 00:16:54,120 Speaker 1: for example, when I got my clerkship, it's funny because 282 00:16:54,200 --> 00:16:57,880 Speaker 1: my boss called me and he was like, you've got 283 00:16:57,880 --> 00:17:02,280 Speaker 1: the job, and I was like yay, and then he's like, well, 284 00:17:02,320 --> 00:17:05,960 Speaker 1: I definitely I remember him saying the number. He's like, wow, 285 00:17:06,040 --> 00:17:09,919 Speaker 1: one hundred and seventy thousand online that's a massive community. 286 00:17:10,040 --> 00:17:12,240 Speaker 1: And I was like, oh my god, he's found my 287 00:17:12,320 --> 00:17:16,119 Speaker 1: Instagram and like silly of me, of course he found 288 00:17:16,119 --> 00:17:19,560 Speaker 1: my Instagram. And he explains that every time they hire someone, 289 00:17:19,640 --> 00:17:22,400 Speaker 1: they do a social media check and this is like 290 00:17:22,880 --> 00:17:26,719 Speaker 1: an old school law firm guys, so I guarantee like 291 00:17:27,200 --> 00:17:30,080 Speaker 1: anywhere is doing it. And he's like, I'm totally fine 292 00:17:30,080 --> 00:17:33,280 Speaker 1: with it. Just be very conscious of what you put 293 00:17:33,320 --> 00:17:35,720 Speaker 1: out there because you now represent the firm. So he 294 00:17:35,880 --> 00:17:37,760 Speaker 1: was like he even said it. He was like, you know, 295 00:17:37,920 --> 00:17:41,040 Speaker 1: no nudity or anything like that. Love your health and fitness. 296 00:17:41,119 --> 00:17:43,400 Speaker 1: I'm into health and fitness. Just make sure you're being 297 00:17:43,440 --> 00:17:47,639 Speaker 1: conscious of that. And I really respected that because these days, 298 00:17:47,760 --> 00:17:50,800 Speaker 1: like you do have an online presence no matter what, 299 00:17:51,160 --> 00:17:53,560 Speaker 1: you just have to be very conscious of what you're 300 00:17:53,560 --> 00:17:57,760 Speaker 1: putting out there. So literally right now or like pause 301 00:17:57,800 --> 00:18:00,040 Speaker 1: this or if you're driving, do it later, but like 302 00:18:00,640 --> 00:18:04,639 Speaker 1: go through your social media's, your facebooks and your Instagrams, 303 00:18:04,800 --> 00:18:08,600 Speaker 1: and even if you have things on private, I'm just 304 00:18:08,800 --> 00:18:11,800 Speaker 1: so wary that I don't know, like if someone creates 305 00:18:11,800 --> 00:18:14,119 Speaker 1: a fake account or something like that. Like personally, my 306 00:18:14,280 --> 00:18:19,000 Speaker 1: Facebook is private and I have like very personal like family, 307 00:18:19,800 --> 00:18:22,080 Speaker 1: just kind of like anyone with a normal Facebook. 308 00:18:22,080 --> 00:18:23,480 Speaker 2: That's how I use Facebook. 309 00:18:23,640 --> 00:18:26,199 Speaker 1: But I am still and I don't accept anyone I 310 00:18:26,240 --> 00:18:29,640 Speaker 1: don't know, but I'm still very conscious and that's completely 311 00:18:29,680 --> 00:18:33,159 Speaker 1: on private, but I'm still very conscious with Facebook, like 312 00:18:33,240 --> 00:18:35,639 Speaker 1: I think of myself. If I wouldn't want anyone to 313 00:18:35,720 --> 00:18:38,120 Speaker 1: see this, I don't put it on that. 314 00:18:38,119 --> 00:18:39,520 Speaker 2: That's just like a bit of a rule. 315 00:18:39,720 --> 00:18:43,199 Speaker 1: So do a bit of audit of your social media, 316 00:18:43,440 --> 00:18:46,600 Speaker 1: your Facebook, and you know, like I would literally even 317 00:18:46,680 --> 00:18:49,919 Speaker 1: google your name and just see what comes up, and 318 00:18:50,040 --> 00:18:54,600 Speaker 1: make sure your online presence represents what you want your 319 00:18:54,640 --> 00:18:57,120 Speaker 1: personal brand to be and who you want to be 320 00:18:57,200 --> 00:19:01,119 Speaker 1: shown showing up as. So it's funny. I've got a 321 00:19:01,119 --> 00:19:03,520 Speaker 1: little story for you. And I don't know if you 322 00:19:03,560 --> 00:19:07,920 Speaker 1: guys watch The Bold Type. I'm absolutely obsessed. It's on stand. 323 00:19:08,000 --> 00:19:11,359 Speaker 1: There's like three series. It's so good. It's basically about 324 00:19:11,400 --> 00:19:14,280 Speaker 1: these three girls who work from magazine in New York 325 00:19:14,320 --> 00:19:17,800 Speaker 1: City and they just have such real life scenarios and 326 00:19:17,840 --> 00:19:21,960 Speaker 1: such like kind of trending stuff. It's really easy to 327 00:19:22,040 --> 00:19:24,240 Speaker 1: resonate and watch and I love it. Anyway, go and 328 00:19:24,240 --> 00:19:26,399 Speaker 1: watch it if you haven't. But I'm guaranteed most of 329 00:19:26,440 --> 00:19:31,000 Speaker 1: you are watching it. And so in the latest season Suturn, 330 00:19:31,480 --> 00:19:34,280 Speaker 1: she wants to get a job promotion as like a 331 00:19:34,320 --> 00:19:37,960 Speaker 1: fashion editor or something, and basically she only has an 332 00:19:37,960 --> 00:19:42,040 Speaker 1: insistent role right now and she really wants this role. 333 00:19:42,119 --> 00:19:45,920 Speaker 1: There's nothing coming up, and the two other girls are like, girl, 334 00:19:46,160 --> 00:19:50,080 Speaker 1: you need to get on Instagram start a personal brand 335 00:19:50,280 --> 00:19:54,199 Speaker 1: because you just can add so much value to a 336 00:19:54,240 --> 00:19:57,639 Speaker 1: position if you have that. And it's funny because she's like, 337 00:19:57,840 --> 00:20:00,520 Speaker 1: she doesn't want to be an influencer or build an 338 00:20:00,560 --> 00:20:03,000 Speaker 1: online brand or anything like that. She wants a job 339 00:20:03,000 --> 00:20:07,040 Speaker 1: in a company, but I love the realization that your 340 00:20:07,119 --> 00:20:12,240 Speaker 1: personal brand online can really add value to your position. 341 00:20:12,400 --> 00:20:14,080 Speaker 1: And so they were saying, like, you know, if you 342 00:20:14,119 --> 00:20:17,520 Speaker 1: have this personal brand and really show yourself online and 343 00:20:17,560 --> 00:20:21,320 Speaker 1: have this online presence, you'll get promoted easier, basically the basis, 344 00:20:21,760 --> 00:20:23,560 Speaker 1: And I don't know if she does or not. 345 00:20:23,720 --> 00:20:26,240 Speaker 2: Bit so she's like, Okay, I'll start. 346 00:20:26,040 --> 00:20:29,000 Speaker 1: An Instagram blah blah blah, and a big thing is 347 00:20:29,040 --> 00:20:31,359 Speaker 1: like she takes some photos and it just doesn't feel 348 00:20:31,359 --> 00:20:33,280 Speaker 1: like her, and she's like, I don't want to be 349 00:20:33,320 --> 00:20:35,760 Speaker 1: online and have this online presence if it doesn't feel 350 00:20:35,800 --> 00:20:38,400 Speaker 1: like me, and basically by the end of the episode, 351 00:20:38,440 --> 00:20:41,040 Speaker 1: she really kind of finds her groove about like what 352 00:20:41,080 --> 00:20:43,960 Speaker 1: sort of photos and message she wants to put out there, 353 00:20:44,040 --> 00:20:47,600 Speaker 1: and it's so Sutton and so I really loved that 354 00:20:47,760 --> 00:20:52,560 Speaker 1: because I really do agree that your online personal brand, 355 00:20:52,720 --> 00:20:56,080 Speaker 1: even if you're not using it for you know, your 356 00:20:56,119 --> 00:20:58,480 Speaker 1: business or anything like that, I really do think it 357 00:20:58,560 --> 00:21:01,520 Speaker 1: does have are like these days. I just think it 358 00:21:01,640 --> 00:21:03,840 Speaker 1: is something that you need to be conscious of. And 359 00:21:03,920 --> 00:21:07,080 Speaker 1: I really loved what she did about really not just 360 00:21:07,200 --> 00:21:11,480 Speaker 1: doing what everyone else is doing, but like really finding 361 00:21:11,640 --> 00:21:14,720 Speaker 1: her own unique way of how she wants to do 362 00:21:14,800 --> 00:21:17,639 Speaker 1: photos and captions and all that sort of stuff. Like 363 00:21:17,680 --> 00:21:20,320 Speaker 1: I really like that, and I think it's important with 364 00:21:20,520 --> 00:21:24,000 Speaker 1: your personal brand to think about that, like what makes 365 00:21:24,280 --> 00:21:28,480 Speaker 1: you you? And like everyone has different quirks and things 366 00:21:28,520 --> 00:21:32,760 Speaker 1: we like doing and different color schemes and different vibes. 367 00:21:32,840 --> 00:21:35,720 Speaker 1: Like everyone does have different styles, So don't just look 368 00:21:35,760 --> 00:21:38,800 Speaker 1: what everyone else is doing, Like, really feel into what 369 00:21:38,840 --> 00:21:41,879 Speaker 1: am I into and what makes me me, Like with 370 00:21:41,960 --> 00:21:44,880 Speaker 1: your family and friends, like that's who you're probably your 371 00:21:44,920 --> 00:21:48,879 Speaker 1: most authentic self with what makes you you, and really 372 00:21:49,040 --> 00:21:52,960 Speaker 1: try and inject that into your online presence and also 373 00:21:53,160 --> 00:21:56,920 Speaker 1: just your personal brand offline. So I want to leave 374 00:21:56,920 --> 00:21:59,960 Speaker 1: you some questions to think about. Love giving you, guys 375 00:22:00,080 --> 00:22:03,800 Speaker 1: some questions, and so have a think about how am 376 00:22:03,800 --> 00:22:10,560 Speaker 1: I currently dressing, acting and showing up? Is it an 377 00:22:10,640 --> 00:22:13,679 Speaker 1: alignment with who I want to be and who I 378 00:22:13,720 --> 00:22:17,280 Speaker 1: want to be showing up as? And then also have 379 00:22:17,480 --> 00:22:20,919 Speaker 1: just have a think about the broader sense of what 380 00:22:21,119 --> 00:22:25,000 Speaker 1: is your vision for your personal brand offline and online? 381 00:22:25,440 --> 00:22:28,480 Speaker 1: Like who is the person that you want to be? 382 00:22:29,280 --> 00:22:32,000 Speaker 1: Who do you want to make an impact on? How 383 00:22:32,040 --> 00:22:33,840 Speaker 1: do you want to make an impact? How do you 384 00:22:33,880 --> 00:22:37,000 Speaker 1: want to show up? Start thinking about this and being 385 00:22:37,280 --> 00:22:41,200 Speaker 1: very intentional with how you dress and how you act 386 00:22:41,320 --> 00:22:45,080 Speaker 1: and what your morning routine looks like and nighttime routine, 387 00:22:45,160 --> 00:22:48,399 Speaker 1: like just be more of an intentional human and just 388 00:22:48,480 --> 00:22:50,760 Speaker 1: ask yourself, how do you want to start showing up? 389 00:22:50,880 --> 00:22:54,000 Speaker 1: Is there any changes or tweaks you can make to 390 00:22:54,160 --> 00:22:58,400 Speaker 1: be this person who you want to be? All right, guys, 391 00:22:58,480 --> 00:23:01,480 Speaker 1: I am going to love and leave you. I hope 392 00:23:01,480 --> 00:23:04,280 Speaker 1: this was helpful. Something I did want to chat on 393 00:23:04,720 --> 00:23:07,320 Speaker 1: is I know today I talked about personal brand in 394 00:23:07,359 --> 00:23:11,280 Speaker 1: the sense of like offline online, basic personal brand, but 395 00:23:11,320 --> 00:23:15,480 Speaker 1: then a big thing of growing. You know, my two 396 00:23:15,600 --> 00:23:19,920 Speaker 1: companies is having a personal brand in the sense of 397 00:23:20,200 --> 00:23:23,080 Speaker 1: business wise, and so I would really love to do 398 00:23:23,160 --> 00:23:26,320 Speaker 1: a whole podcast on like creating a personal brand with 399 00:23:26,480 --> 00:23:31,560 Speaker 1: the intention of having it as an influencer or business 400 00:23:31,720 --> 00:23:35,119 Speaker 1: or whatever. So if that is something that you guys want, 401 00:23:35,720 --> 00:23:38,399 Speaker 1: the best way to sort of give me that feedback 402 00:23:38,520 --> 00:23:42,000 Speaker 1: is to come into our online Facebook group, which you 403 00:23:42,119 --> 00:23:46,679 Speaker 1: just search Rise and Conquer community. You have to apply 404 00:23:46,840 --> 00:23:50,640 Speaker 1: to get in, request sorry to get in. So come 405 00:23:50,680 --> 00:23:54,040 Speaker 1: in there and tell me if that's something you want 406 00:23:54,040 --> 00:23:56,480 Speaker 1: to know, or if there's something else that you want 407 00:23:56,480 --> 00:23:59,119 Speaker 1: me to touch on and talk about. Because there's so 408 00:23:59,320 --> 00:24:02,880 Speaker 1: much just me doing, you know, this process of being 409 00:24:02,880 --> 00:24:05,320 Speaker 1: a lawyer and turning to an entrepreneur and all these 410 00:24:05,320 --> 00:24:07,440 Speaker 1: different things. So's so many things I can chat about, 411 00:24:07,760 --> 00:24:09,600 Speaker 1: but I want you guys to let me know, So 412 00:24:09,760 --> 00:24:13,119 Speaker 1: jump into our Facebook group and I can chat. 413 00:24:12,880 --> 00:24:13,440 Speaker 2: To you there. 414 00:24:13,560 --> 00:24:15,640 Speaker 1: But I hope you have a lovely day or night 415 00:24:15,680 --> 00:24:19,119 Speaker 1: whenever you're listening, and I'll be in your ears later 416 00:24:19,200 --> 00:24:22,280 Speaker 1: this week with an exciting guest podcast. 417 00:24:22,640 --> 00:24:23,320 Speaker 2: See you, guys. 418 00:24:24,840 --> 00:24:27,280 Speaker 1: And that's a wrap on another episode of the Rise 419 00:24:27,320 --> 00:24:30,479 Speaker 1: and Conquer podcast. I hope you got something valuable from it. 420 00:24:30,520 --> 00:24:32,480 Speaker 1: And I want to say a big thank you for 421 00:24:32,560 --> 00:24:33,160 Speaker 1: tuning in. 422 00:24:33,320 --> 00:24:35,119 Speaker 2: I really really do appreciate it. 423 00:24:35,480 --> 00:24:38,440 Speaker 1: If you're craving more than don't worry. I've got you sorted. 424 00:24:38,800 --> 00:24:42,200 Speaker 1: We have our very own Rise and Conquer Community Facebook 425 00:24:42,240 --> 00:24:45,680 Speaker 1: group where hundreds of like minded women joined to share 426 00:24:45,840 --> 00:24:50,200 Speaker 1: in on stories, ask advice, and everything in between. I'd 427 00:24:50,200 --> 00:24:52,800 Speaker 1: love for you to join us. Just search Rise and 428 00:24:52,840 --> 00:24:56,240 Speaker 1: Conquer Podcast Community or find the link in the show notes. 429 00:24:56,760 --> 00:24:59,160 Speaker 1: And if you loved listening as much as I loved 430 00:24:59,200 --> 00:25:02,719 Speaker 1: recording this epic, then please subscribe and leave a review. 431 00:25:02,880 --> 00:25:05,840 Speaker 1: It really helps us out. And if you think of 432 00:25:05,920 --> 00:25:09,800 Speaker 1: anyone who would benefit or enjoy this episode, please share 433 00:25:09,800 --> 00:25:13,159 Speaker 1: it with them. You can also find more on Instagram 434 00:25:13,200 --> 00:25:17,320 Speaker 1: at risinconcor dot podcast and more from me your hosts 435 00:25:17,480 --> 00:25:20,880 Speaker 1: at Georgie Stevenson. Once again, guys, thank you so much 436 00:25:20,920 --> 00:25:24,480 Speaker 1: for tuning in. This is a totally independent podcast, so 437 00:25:24,560 --> 00:25:27,639 Speaker 1: we really do appreciate every bit of support. Hope you 438 00:25:27,720 --> 00:25:30,440 Speaker 1: guys have an amazing day or night whenever you're listening, 439 00:25:30,560 --> 00:25:39,600 Speaker 1: and I'll talk to you soon day day