1 00:00:00,240 --> 00:00:03,200 Speaker 1: This is Outspoken. The podcast is not afraid to say 2 00:00:03,400 --> 00:00:06,680 Speaker 1: exactly what you're thinking. Our names are Amy Kay and 3 00:00:06,720 --> 00:00:10,559 Speaker 1: Sophie Torbah. We're identical triplets, but we often don't have 4 00:00:10,680 --> 00:00:15,720 Speaker 1: identical opinions, so sometimes things can get heated. Outspoken covers 5 00:00:15,760 --> 00:00:20,680 Speaker 1: all things reality TV, influences, entertainment, and issues facing women. 6 00:00:21,440 --> 00:00:28,720 Speaker 1: That is so fatch. Thank you, Welcome back to another 7 00:00:28,760 --> 00:00:31,800 Speaker 1: episode of Outspoken. Now this weekend, I have spent my 8 00:00:31,880 --> 00:00:35,240 Speaker 1: time binge watching Love Island, and the most recent episodes 9 00:00:35,240 --> 00:00:38,320 Speaker 1: have got me thinking all about girl code. Yeah, female 10 00:00:38,360 --> 00:00:41,280 Speaker 1: friendships really have been at the forefront of these past 11 00:00:41,280 --> 00:00:45,120 Speaker 1: couple of episodes, and that's because everyone is talking about 12 00:00:45,120 --> 00:00:49,199 Speaker 1: the girl's reactions to fan favorite Liberty telling them that 13 00:00:49,640 --> 00:00:53,600 Speaker 1: Jake finally said I love you now. Liberty told Jake 14 00:00:53,680 --> 00:00:55,920 Speaker 1: that she loved him a couple of weeks ago when 15 00:00:55,960 --> 00:00:59,160 Speaker 1: he asked her to officially be his girlfriend. Now he 16 00:00:59,280 --> 00:01:01,400 Speaker 1: didn't say it back, and that has caused a lot 17 00:01:01,440 --> 00:01:04,600 Speaker 1: of tension in the villa, with people questioning whether Jake 18 00:01:04,840 --> 00:01:08,039 Speaker 1: is genuine or not, or whether he's just using Liberty 19 00:01:08,280 --> 00:01:11,720 Speaker 1: to further himself on the show. Now, the girls reacted 20 00:01:12,680 --> 00:01:15,959 Speaker 1: in an interesting way. They actually didn't let Liberty have 21 00:01:16,120 --> 00:01:19,000 Speaker 1: her moment. They immediately said to her, do you think 22 00:01:19,080 --> 00:01:21,959 Speaker 1: this is genuine? We don't agree with this. What did 23 00:01:22,000 --> 00:01:24,360 Speaker 1: you make if I thought it was quite valid? Considering 24 00:01:24,760 --> 00:01:27,360 Speaker 1: the whole point was that Liberty was meant to be 25 00:01:27,800 --> 00:01:30,520 Speaker 1: confronting Jake and saying all these things that she wasn't 26 00:01:30,560 --> 00:01:33,880 Speaker 1: happy with, and instead of listening to her and talking 27 00:01:33,959 --> 00:01:36,520 Speaker 1: her through it all, he just love bombed her and 28 00:01:36,560 --> 00:01:38,960 Speaker 1: suddenly said, oh, no, I do love you. And it 29 00:01:39,000 --> 00:01:41,479 Speaker 1: was sort of it seemed a way to get out 30 00:01:41,520 --> 00:01:44,280 Speaker 1: of having a tough conversation with her. Yeah, because at 31 00:01:44,280 --> 00:01:46,720 Speaker 1: first I thought, oh gosh, the girls have been quite 32 00:01:46,800 --> 00:01:49,160 Speaker 1: rude to Liberty. But then I thought more about it 33 00:01:49,240 --> 00:01:52,040 Speaker 1: and the way that Jake has reacted in recent episodes. 34 00:01:52,280 --> 00:01:54,880 Speaker 1: I think the girls were actually legitimate and looking out 35 00:01:54,920 --> 00:01:57,280 Speaker 1: for Liberty by telling her the truth. They didn't want 36 00:01:57,280 --> 00:01:59,160 Speaker 1: to go, oh my god, that's fantastic, And then the 37 00:01:59,200 --> 00:02:02,600 Speaker 1: next day says, we have these concerns. Yeah, And they 38 00:02:02,600 --> 00:02:04,720 Speaker 1: had just given Liberty a pep talk and were like, 39 00:02:04,760 --> 00:02:06,760 Speaker 1: you know, be a strong independent woman, go and say 40 00:02:06,760 --> 00:02:09,600 Speaker 1: all this to Jake, and them being out of the 41 00:02:09,639 --> 00:02:12,440 Speaker 1: situation and not being emotionally invested in it. They could 42 00:02:12,480 --> 00:02:15,720 Speaker 1: see right through Jake's attempt at getting out of having 43 00:02:15,800 --> 00:02:19,040 Speaker 1: the tough conversation. Yeah. Well, the way Jakes reacted since 44 00:02:19,080 --> 00:02:21,840 Speaker 1: has been so weird. We have seen the pair part 45 00:02:21,880 --> 00:02:25,440 Speaker 1: ways on Love Island, and he didn't seem to fight 46 00:02:25,480 --> 00:02:28,239 Speaker 1: for Liberty at all, which really spoke volumes and made 47 00:02:28,280 --> 00:02:31,680 Speaker 1: me think, Wow, the girls really did have a point 48 00:02:31,840 --> 00:02:34,359 Speaker 1: by showing that tough love to Liberty. Yeah. I think 49 00:02:34,360 --> 00:02:37,320 Speaker 1: they were actually being better friends by being completely honest 50 00:02:37,360 --> 00:02:39,760 Speaker 1: with her. Mean, at first I thought, wow, Fay was 51 00:02:39,760 --> 00:02:42,560 Speaker 1: a bit harsh walking away, but Chloe was the one 52 00:02:42,560 --> 00:02:45,160 Speaker 1: that originally said, look, do you want me to be honest? 53 00:02:45,480 --> 00:02:48,079 Speaker 1: I don't think that this was a good thing to happen. 54 00:02:48,720 --> 00:02:51,280 Speaker 1: The thing I found really sad was this is potentially 55 00:02:51,320 --> 00:02:54,200 Speaker 1: the first time Liberty has had a partner say that 56 00:02:54,280 --> 00:02:56,960 Speaker 1: they love her. She's only twenty one years old. And 57 00:02:57,000 --> 00:02:59,280 Speaker 1: the thing that I found a bit upsetting was that 58 00:02:59,320 --> 00:03:01,799 Speaker 1: she didn't get to enjoy the moment at all. I mean, 59 00:03:01,840 --> 00:03:03,800 Speaker 1: Faye didn't even want to stick around to hear the 60 00:03:03,840 --> 00:03:06,520 Speaker 1: rest of the conversation. But is that Phay's fault or 61 00:03:06,560 --> 00:03:09,079 Speaker 1: is that Jake's fault because he's the one that's been 62 00:03:09,120 --> 00:03:12,040 Speaker 1: love bombing her. Yeah, Jake's the one that should never 63 00:03:12,080 --> 00:03:15,160 Speaker 1: have said it. It's like in these situations where it's 64 00:03:15,160 --> 00:03:18,440 Speaker 1: actually the person robbing the other person of that experience. 65 00:03:18,440 --> 00:03:21,600 Speaker 1: It shouldn't be up to Faye to react fakely to 66 00:03:21,639 --> 00:03:23,799 Speaker 1: the news. But she, I think was being a good friend. 67 00:03:23,919 --> 00:03:26,120 Speaker 1: Do you think that Liberty did say I love you 68 00:03:26,160 --> 00:03:29,120 Speaker 1: too quickly? No, I think she genuinely meant her. I 69 00:03:29,200 --> 00:03:31,720 Speaker 1: just think that Jake wasn't truly there. The thing is 70 00:03:31,760 --> 00:03:35,080 Speaker 1: the way Fay has acted since she's been so caring 71 00:03:35,280 --> 00:03:39,080 Speaker 1: towards Liberty. A lot of people have questioned Fay's morals 72 00:03:39,120 --> 00:03:41,520 Speaker 1: and her motives because she has she has been such 73 00:03:41,560 --> 00:03:43,800 Speaker 1: a hot head in the house. But I think Faye 74 00:03:43,920 --> 00:03:46,520 Speaker 1: is the epitome of someone who has girl coach. She 75 00:03:46,680 --> 00:03:50,000 Speaker 1: always looks after her friends. Yeah. Well, we saw that 76 00:03:50,040 --> 00:03:52,760 Speaker 1: when contestants were asked to vote on the most compatible couple, 77 00:03:52,800 --> 00:03:56,400 Speaker 1: and Fae and Teddy pickedests the two couples that had 78 00:03:56,400 --> 00:03:59,200 Speaker 1: been in the villa the shortest amount of time, and 79 00:03:59,240 --> 00:04:01,760 Speaker 1: she sided with it. I got really mad watching that 80 00:04:01,800 --> 00:04:04,080 Speaker 1: episode because I know you two were big Fay friends, 81 00:04:04,080 --> 00:04:07,000 Speaker 1: but I actually found it really unfair the way she reacted, 82 00:04:07,240 --> 00:04:12,280 Speaker 1: they had to pick someone there. Her and Teddy are 83 00:04:12,400 --> 00:04:15,480 Speaker 1: one of the least compatible couples. She I'm on the 84 00:04:15,600 --> 00:04:18,719 Speaker 1: terraces and pointed out all the reasons that they weren't compatible. 85 00:04:18,839 --> 00:04:23,280 Speaker 1: She did that because she's so insecure and she's trying 86 00:04:23,320 --> 00:04:25,919 Speaker 1: to ruin it before it even happens for herself. The 87 00:04:26,000 --> 00:04:29,080 Speaker 1: thing is, though, Sophie, I really found this whole bullshit 88 00:04:29,080 --> 00:04:33,080 Speaker 1: about Oh that the question was about compatibility, It doesn't matter. 89 00:04:33,160 --> 00:04:35,280 Speaker 1: The show's meant to be about love and friendship and 90 00:04:35,440 --> 00:04:37,719 Speaker 1: the core group of being together. For the whole time, 91 00:04:37,960 --> 00:04:40,320 Speaker 1: they knew that if they put their best friends up, 92 00:04:40,400 --> 00:04:44,360 Speaker 1: they were potentially going to be booted from the villain. 93 00:04:44,680 --> 00:04:47,200 Speaker 1: I think it was more of a competitive thing because 94 00:04:47,200 --> 00:04:48,919 Speaker 1: they thought, oh, this is our chance to get one 95 00:04:48,960 --> 00:04:51,360 Speaker 1: of the stronger couples out and our chance to win 96 00:04:51,440 --> 00:04:54,520 Speaker 1: fifty thousand dollars. But why would Jake want to keep 97 00:04:54,560 --> 00:04:57,320 Speaker 1: Faye there. They've butted head so many times. And I 98 00:04:57,360 --> 00:05:01,320 Speaker 1: also didn't really think that it was f friends with her. Yeah, 99 00:05:01,320 --> 00:05:03,000 Speaker 1: I know, but I didn't really think that it was 100 00:05:03,080 --> 00:05:06,080 Speaker 1: Phay's right to question whoeverone voted for. At the end 101 00:05:06,080 --> 00:05:08,120 Speaker 1: of the day, it is a game as much as 102 00:05:08,839 --> 00:05:11,800 Speaker 1: can I say, if we were on Love Island and 103 00:05:11,839 --> 00:05:14,239 Speaker 1: there were so the three of us plus our best friend, 104 00:05:14,440 --> 00:05:16,640 Speaker 1: and then there were two other couples, and even though 105 00:05:16,680 --> 00:05:19,279 Speaker 1: you thought that me and Mike, the person I was 106 00:05:19,279 --> 00:05:22,000 Speaker 1: coupled up with, weren't as compatible as the new people, 107 00:05:22,040 --> 00:05:23,960 Speaker 1: would you vote for me? Yeah, but these are friends 108 00:05:23,960 --> 00:05:26,040 Speaker 1: that you've met six weeks ago. They're not live, yes, 109 00:05:26,080 --> 00:05:28,400 Speaker 1: but they're like a family. They are, but when they're 110 00:05:28,400 --> 00:05:31,560 Speaker 1: in this environment together, they are basically like brothers and sisters, 111 00:05:31,720 --> 00:05:33,520 Speaker 1: and your aunts would be No, you would pick the 112 00:05:33,560 --> 00:05:35,800 Speaker 1: new people. There's one week left of the show. I 113 00:05:35,839 --> 00:05:37,919 Speaker 1: didn't think it was really that bad of Milli and 114 00:05:38,000 --> 00:05:39,880 Speaker 1: Liam to pick Faye and Teddy. I didn't think it 115 00:05:39,920 --> 00:05:42,880 Speaker 1: was bad of Kaz. I felt really sorry for them 116 00:05:42,920 --> 00:05:45,960 Speaker 1: the way that Fay went at them. Oh look, I 117 00:05:46,040 --> 00:05:49,320 Speaker 1: think Fay is great for the show because it's extremely 118 00:05:49,480 --> 00:05:51,640 Speaker 1: entertaining television to watch. I would love to hear what 119 00:05:51,680 --> 00:05:54,599 Speaker 1: people in our Facebook community think, though. Do you think 120 00:05:54,640 --> 00:05:56,919 Speaker 1: that the way the girls Reauctor was correct or not? 121 00:05:57,720 --> 00:05:59,160 Speaker 1: I know a good looking girl. You can appreciate a 122 00:05:59,160 --> 00:06:02,200 Speaker 1: good looking girl. You're my girlfriend. Yeah, there's different between 123 00:06:02,240 --> 00:06:04,440 Speaker 1: type and girlfriend. You're my girlfriend, You're a part of me. 124 00:06:04,839 --> 00:06:07,800 Speaker 1: Rumors are circulating that Tammy Hembro and her sister Emily 125 00:06:07,880 --> 00:06:10,599 Speaker 1: are feuding. Fans have noticed the pair are no longer 126 00:06:10,640 --> 00:06:13,599 Speaker 1: liking each other's posts on Instagram. But is this proof 127 00:06:13,640 --> 00:06:16,679 Speaker 1: of a feud or is it normal sister behavior? Before 128 00:06:16,680 --> 00:06:18,640 Speaker 1: we get into the rumors, Sophie, can you give us 129 00:06:18,680 --> 00:06:21,839 Speaker 1: a breakdown on who the Hembros are. Well, they're really 130 00:06:21,880 --> 00:06:25,159 Speaker 1: Australia's answer to the Kardashians, so much so that they're 131 00:06:25,200 --> 00:06:28,200 Speaker 1: set to have their own reality show launching on Hulu 132 00:06:28,279 --> 00:06:32,000 Speaker 1: soon and it's called Hanging with the Hembros. Tammy even 133 00:06:32,120 --> 00:06:35,720 Speaker 1: infamously appeared at Kylie Jenner's twenty first birthday party when 134 00:06:35,800 --> 00:06:38,120 Speaker 1: she was stretched out of the event. Well, you really 135 00:06:38,160 --> 00:06:40,440 Speaker 1: say Tammy is the Kim of the family because she's 136 00:06:40,480 --> 00:06:42,920 Speaker 1: the one that made it big on Instagram first sharing 137 00:06:42,960 --> 00:06:45,280 Speaker 1: her life as a young mum. She's got two children 138 00:06:45,320 --> 00:06:48,320 Speaker 1: called Wolf and Saskia to former baby daddy Rhyese Hawkins, 139 00:06:48,520 --> 00:06:52,200 Speaker 1: and currently have started dating Matt Paul. The Kardashian comparisons 140 00:06:52,240 --> 00:06:55,800 Speaker 1: really don't stop there, because Tammy also has two older sisters, 141 00:06:55,839 --> 00:06:59,880 Speaker 1: Amy and Emily. And two younger half sisters, Stala and Ava, 142 00:07:00,040 --> 00:07:02,719 Speaker 1: as well as two younger brothers, Honra and Max, who 143 00:07:02,760 --> 00:07:05,000 Speaker 1: I had not heard about before. So it is a 144 00:07:05,040 --> 00:07:07,919 Speaker 1: massive family. So they're more like the Rob Kardashian of 145 00:07:07,920 --> 00:07:10,560 Speaker 1: the family, but they're the quiet achievers. Maybe they're going 146 00:07:10,560 --> 00:07:12,920 Speaker 1: to be quite popular on the show. Who knows. Well. 147 00:07:12,920 --> 00:07:14,720 Speaker 1: One other thing I wasn't aware of is that the 148 00:07:14,720 --> 00:07:17,440 Speaker 1: Hambros dad Mark, actually met their mum when she was 149 00:07:17,520 --> 00:07:21,000 Speaker 1: eighteen and living in Trinidad Tobago and the pair split 150 00:07:21,000 --> 00:07:23,400 Speaker 1: when their mum was twenty three and the girls moved 151 00:07:23,400 --> 00:07:25,760 Speaker 1: to a farm with their dad. So when the girls 152 00:07:25,760 --> 00:07:28,000 Speaker 1: were teenagers, they ended up moving back in with their 153 00:07:28,080 --> 00:07:31,200 Speaker 1: mum when she moved to Singapore with her new husband, 154 00:07:31,200 --> 00:07:33,800 Speaker 1: who was a businessman. Now, the girls said that when 155 00:07:33,800 --> 00:07:36,960 Speaker 1: they move to Singapore, they went to an international school 156 00:07:37,240 --> 00:07:39,480 Speaker 1: and they had nannies and personal drivers, so it was 157 00:07:39,560 --> 00:07:42,160 Speaker 1: really different than living on the farm. They also went 158 00:07:42,240 --> 00:07:44,560 Speaker 1: on to live in Switzerland and Malaysia, which I had 159 00:07:44,600 --> 00:07:47,880 Speaker 1: no idea about. Well, as someone who's visited Singapore and 160 00:07:47,920 --> 00:07:51,040 Speaker 1: Malaysia so many times, it would be an incredible place 161 00:07:51,080 --> 00:07:52,920 Speaker 1: to grow up. Yeah, so Kate, you've got to tell 162 00:07:53,000 --> 00:07:56,120 Speaker 1: us more about why Tammy and Emily are actually arguing 163 00:07:56,400 --> 00:07:59,480 Speaker 1: or why people think they're arguing. Well, I decided to 164 00:07:59,520 --> 00:08:03,320 Speaker 1: do my own thorough investigation into this, and I ended 165 00:08:03,360 --> 00:08:06,120 Speaker 1: up having a look at Tammy Hembro's photos that she 166 00:08:06,160 --> 00:08:10,360 Speaker 1: posted on Instagram from January twenty twenty one till now. Now, 167 00:08:10,440 --> 00:08:13,360 Speaker 1: this took a long time because Tammy shared two hundred 168 00:08:13,400 --> 00:08:16,600 Speaker 1: and seventy eight posts and out of all of those photos, 169 00:08:16,640 --> 00:08:20,160 Speaker 1: Emily has only liked eighteen of them. And the last 170 00:08:20,160 --> 00:08:22,760 Speaker 1: time Emily liked one of Tammy's photos was on the 171 00:08:22,760 --> 00:08:25,360 Speaker 1: twenty eighth of June, so that's nearly two months ago. 172 00:08:25,920 --> 00:08:27,720 Speaker 1: Now they want to have to look at Emily's photos. 173 00:08:27,800 --> 00:08:31,120 Speaker 1: She posted one hundred and ninety photos and Tammy has 174 00:08:31,280 --> 00:08:34,120 Speaker 1: liked thirty four of them, and the last post Tammy 175 00:08:34,240 --> 00:08:36,040 Speaker 1: liked was on the twenty ninth of July, so she 176 00:08:36,160 --> 00:08:39,559 Speaker 1: kept liking her sister's post about a month after Emily 177 00:08:39,600 --> 00:08:42,720 Speaker 1: stopped liking hers. So really it's been a couple of 178 00:08:42,720 --> 00:08:45,200 Speaker 1: weeks and they've not liked one another's photos. Because I 179 00:08:45,200 --> 00:08:47,720 Speaker 1: think the most telling bit is how long ago the 180 00:08:47,800 --> 00:08:50,840 Speaker 1: last photo was liked, because it indicates between that time 181 00:08:50,880 --> 00:08:54,120 Speaker 1: and now there has been some argument that has broken out. Yeah, 182 00:08:54,160 --> 00:08:56,000 Speaker 1: and I think people have noticed that they haven't really 183 00:08:56,000 --> 00:08:59,959 Speaker 1: been on each other's Instagram stories. Now. At first, I thought, well, 184 00:09:00,040 --> 00:09:02,800 Speaker 1: it seems like they like each other's posts pretty sporadically, 185 00:09:02,920 --> 00:09:06,040 Speaker 1: so perhaps there's not really much into it. However, when 186 00:09:06,040 --> 00:09:09,440 Speaker 1: I had a look at their sister, Amy's profile, it 187 00:09:09,520 --> 00:09:11,840 Speaker 1: was quite clear that this actually is a thing because 188 00:09:12,400 --> 00:09:16,040 Speaker 1: Tammy and Emily both engage with Amy's profiles a lot more. 189 00:09:16,120 --> 00:09:18,720 Speaker 1: They're still liking and commenting on most of her photos, 190 00:09:18,760 --> 00:09:21,000 Speaker 1: so it really does show a big difference in their 191 00:09:21,000 --> 00:09:24,920 Speaker 1: behavior towards each other. It's really interesting because Amy works 192 00:09:24,960 --> 00:09:27,800 Speaker 1: with both Emily and Tammy, so she is the co 193 00:09:27,880 --> 00:09:30,840 Speaker 1: owner of skin oz with Emily and then also the 194 00:09:30,920 --> 00:09:33,600 Speaker 1: co founder of tammy Fit with Tammy, so she is 195 00:09:33,720 --> 00:09:36,080 Speaker 1: very much in the middle here, and the three of 196 00:09:36,120 --> 00:09:39,000 Speaker 1: them also of course have their podcast together called Hanging 197 00:09:39,040 --> 00:09:42,360 Speaker 1: with the Hembros. Now, to further my investigation, I started 198 00:09:42,400 --> 00:09:45,600 Speaker 1: listening to this podcast and it's actually really enjoyable, and 199 00:09:45,920 --> 00:09:50,560 Speaker 1: I found out that Tammy actually fired Amy. So Amy 200 00:09:50,640 --> 00:09:54,000 Speaker 1: was working with Tammy on her clothing brand, Saskia, and 201 00:09:54,040 --> 00:09:57,720 Speaker 1: she ended up firing her because apparently Amy was acting 202 00:09:57,960 --> 00:09:59,600 Speaker 1: like she was the boss. I feel like we can 203 00:09:59,640 --> 00:10:01,880 Speaker 1: relate to this one because Amy and I have our business, 204 00:10:01,960 --> 00:10:05,760 Speaker 1: Hula Media together, and as sisters working together, you can 205 00:10:05,800 --> 00:10:08,720 Speaker 1: be really honest with feedback to the point where it 206 00:10:08,720 --> 00:10:11,600 Speaker 1: comes across as very room. I can actually imagine firing 207 00:10:11,640 --> 00:10:13,720 Speaker 1: someone if I was in charge, because it's a little 208 00:10:13,760 --> 00:10:15,920 Speaker 1: bit different, because it's a little bit different because Sophie 209 00:10:15,960 --> 00:10:18,719 Speaker 1: and I are both joint directors. But if you came 210 00:10:18,760 --> 00:10:21,240 Speaker 1: on board, k, I could totally imagine us firing you 211 00:10:21,280 --> 00:10:23,120 Speaker 1: at some point. Well, she thinks that she's going to 212 00:10:23,160 --> 00:10:26,120 Speaker 1: come into our business one day and just be the boss. 213 00:10:26,200 --> 00:10:29,320 Speaker 1: I'm sorry, that's not happening. I know. Well, I think 214 00:10:29,360 --> 00:10:31,640 Speaker 1: that it would make sense because I'm usually the boss 215 00:10:31,760 --> 00:10:35,480 Speaker 1: of our household and we live together. I'm always self 216 00:10:35,520 --> 00:10:38,240 Speaker 1: proclaimed boss. Let's just set the records straight. If you 217 00:10:38,320 --> 00:10:40,599 Speaker 1: came on you would be getting us coffees. You'd be 218 00:10:40,679 --> 00:10:43,719 Speaker 1: a little intern to begin with. I do really like that. 219 00:10:43,880 --> 00:10:46,880 Speaker 1: In their podcast, they did chat about how they do 220 00:10:47,080 --> 00:10:49,560 Speaker 1: clash a lot, and I can relate to this. I mean, 221 00:10:49,559 --> 00:10:52,200 Speaker 1: obviously tensions seem a little bit high sometimes when we 222 00:10:52,240 --> 00:10:54,679 Speaker 1: record the podcast as well. It is really hard to 223 00:10:54,720 --> 00:10:57,760 Speaker 1: get along with family. But what's so fascinating about this 224 00:10:57,840 --> 00:11:02,079 Speaker 1: situation is it's clear the Tammy and Emily are using 225 00:11:02,200 --> 00:11:04,520 Speaker 1: Amy as somewhat of a pawn, so they want to 226 00:11:04,520 --> 00:11:07,640 Speaker 1: get Amy on their side. But we've done this heaps before. 227 00:11:07,679 --> 00:11:09,480 Speaker 1: There'll be times will be ganging up on each other. 228 00:11:09,600 --> 00:11:12,280 Speaker 1: So I feel like it's sort of normal sister behavior 229 00:11:12,320 --> 00:11:14,959 Speaker 1: what they're doing, because how many times has Kate been 230 00:11:15,000 --> 00:11:17,920 Speaker 1: in the middle of our disagreements, especially running the business, 231 00:11:18,040 --> 00:11:19,640 Speaker 1: And it kind of makes sense that Amy is the 232 00:11:19,640 --> 00:11:22,600 Speaker 1: one who's working with both Tammy and Emily. That doesn't 233 00:11:22,640 --> 00:11:25,200 Speaker 1: make sense because, as you said, it's normally you and 234 00:11:25,240 --> 00:11:27,880 Speaker 1: Sophie having an argument, and because I'm not working with you, 235 00:11:27,960 --> 00:11:30,400 Speaker 1: I'm on the outside because I would more think that 236 00:11:30,440 --> 00:11:33,400 Speaker 1: Tammy and Emily would be friends and Amy would be 237 00:11:33,440 --> 00:11:35,200 Speaker 1: the one that's sort of on the outer because she's 238 00:11:35,240 --> 00:11:38,240 Speaker 1: working with both of them and potentially arguing with both 239 00:11:38,280 --> 00:11:40,400 Speaker 1: of them. I actually feel sorry for Amy. I feel 240 00:11:40,400 --> 00:11:43,679 Speaker 1: like she's in a very difficult position because she's probably 241 00:11:43,720 --> 00:11:47,520 Speaker 1: hearing a lot of feedback from Tammy and Emily about 242 00:11:47,559 --> 00:11:49,840 Speaker 1: one another, and it is difficult when you're trying to 243 00:11:49,840 --> 00:11:52,920 Speaker 1: be the Switzerland in that conversation and not say something 244 00:11:53,120 --> 00:11:55,319 Speaker 1: that's going to get back to the others. I think 245 00:11:55,320 --> 00:11:57,760 Speaker 1: it's important to note that Amy is now back working 246 00:11:57,760 --> 00:12:00,800 Speaker 1: with Tammy after she fired her from SAF so she's 247 00:12:00,880 --> 00:12:04,040 Speaker 1: working with Tammy on her Tammy Fit app. So obviously 248 00:12:04,080 --> 00:12:07,280 Speaker 1: they've made up. But Tammy did say that their relationship 249 00:12:07,360 --> 00:12:10,679 Speaker 1: ship got better when they weren't working together. I'm not surprised, 250 00:12:10,720 --> 00:12:12,720 Speaker 1: do you guys think though, as a sister, it is 251 00:12:12,800 --> 00:12:15,680 Speaker 1: your duty to like one another's Instagram posts and comment 252 00:12:15,679 --> 00:12:19,240 Speaker 1: on their pictures. I one think it is the job 253 00:12:19,280 --> 00:12:22,400 Speaker 1: of a sister. Anytime I put up a post, and 254 00:12:22,440 --> 00:12:25,319 Speaker 1: even if we're embroiled in a huge argument, you guys 255 00:12:25,360 --> 00:12:27,800 Speaker 1: will like it no matter what. And also you might 256 00:12:27,960 --> 00:12:30,360 Speaker 1: may leave a lovely comment. So sometimes we'll have had 257 00:12:30,360 --> 00:12:33,160 Speaker 1: an argument, I'll have told Brandon all about it, and 258 00:12:33,160 --> 00:12:35,760 Speaker 1: he'll be like, why are they commenting this on your post? 259 00:12:35,760 --> 00:12:38,600 Speaker 1: But remember that time. I feel like it's different sometimes 260 00:12:38,600 --> 00:12:42,120 Speaker 1: when relationships get involved, Like I remember when Kate was 261 00:12:42,160 --> 00:12:44,520 Speaker 1: in Melbourne and her boyfriend was being a real asshole 262 00:12:44,559 --> 00:12:46,000 Speaker 1: and Kate was being a bit of a bitch to 263 00:12:46,080 --> 00:12:48,560 Speaker 1: us as well, and we but I'm just sang, and 264 00:12:48,600 --> 00:12:51,520 Speaker 1: you guys deleted each other off Facebook. No O, Kate, 265 00:12:51,960 --> 00:12:54,880 Speaker 1: you're telling a very Yeah, you're telling a very different story. 266 00:12:54,920 --> 00:12:57,520 Speaker 1: I deleted Sophie and I was living in Adelaide at 267 00:12:57,559 --> 00:12:59,600 Speaker 1: the time because I found out that for a year 268 00:13:00,120 --> 00:13:04,040 Speaker 1: she had my password to my hot and my Facebook account. 269 00:13:04,480 --> 00:13:07,280 Speaker 1: Yes you did, and we're logging in and then reading 270 00:13:07,280 --> 00:13:10,520 Speaker 1: all my telling everyone about that. Won Do you think 271 00:13:10,559 --> 00:13:13,840 Speaker 1: that's an excuse. That's a gross invasion of privacy. I 272 00:13:13,880 --> 00:13:16,520 Speaker 1: think we've all been guilty of that because around the 273 00:13:16,600 --> 00:13:20,480 Speaker 1: same time, I had an iPad that was hacked into 274 00:13:20,640 --> 00:13:23,520 Speaker 1: and all of my messages also Sophie. We won't get 275 00:13:23,559 --> 00:13:27,760 Speaker 1: into what actually happened with that. No, you lot into 276 00:13:27,840 --> 00:13:32,839 Speaker 1: my iPod in going you can see here. I feel 277 00:13:32,880 --> 00:13:36,240 Speaker 1: like this is a great example of the hem rocsors 278 00:13:36,280 --> 00:13:38,960 Speaker 1: might not be liking each other's Instagram. Can I just 279 00:13:39,040 --> 00:13:41,000 Speaker 1: can I just interject? You know what is so fucked 280 00:13:41,080 --> 00:13:45,199 Speaker 1: for us now that Apple has introduced the facial ID 281 00:13:45,520 --> 00:13:47,400 Speaker 1: that you can get into your phone, because before it 282 00:13:47,440 --> 00:13:50,360 Speaker 1: was like we had really strong passwords and now it's 283 00:13:50,400 --> 00:13:53,440 Speaker 1: just screwed. Like, I mean, I suppose we could disable it, 284 00:13:53,520 --> 00:13:55,640 Speaker 1: but Jim the last year we filmed that video where 285 00:13:55,640 --> 00:13:57,920 Speaker 1: we tried to unlock each other's phones and Sophie just 286 00:13:58,000 --> 00:14:00,439 Speaker 1: kept getting it completely wrong. We'll have to share on 287 00:14:00,520 --> 00:14:04,560 Speaker 1: our Instagram. Yeah, Well, do you guys think that this 288 00:14:04,679 --> 00:14:08,680 Speaker 1: whole potential fight between Emily and Tammy could be for 289 00:14:08,760 --> 00:14:11,400 Speaker 1: their new reality show? I think that this is a 290 00:14:11,400 --> 00:14:15,160 Speaker 1: publicity stunt. If you look at the popularity of the Kardashians, 291 00:14:15,160 --> 00:14:17,319 Speaker 1: a lot of it stems through the fights the sisters 292 00:14:17,360 --> 00:14:21,160 Speaker 1: had with one another and the growing tensions between the families. 293 00:14:21,240 --> 00:14:22,960 Speaker 1: I think suchly, they're trying to gain a lot of 294 00:14:22,960 --> 00:14:25,360 Speaker 1: attention around the show, so we want to tune in 295 00:14:25,400 --> 00:14:28,520 Speaker 1: and see what they're fighting about. See, I'd completely disagree 296 00:14:28,640 --> 00:14:31,800 Speaker 1: because it's such a small thing for people to pick it. 297 00:14:31,800 --> 00:14:34,800 Speaker 1: It's so passive. It's such a passive things like if 298 00:14:34,840 --> 00:14:38,760 Speaker 1: you look at when, for instance, Chloe Kardashian shared the 299 00:14:38,760 --> 00:14:41,960 Speaker 1: photo and both lamar Odam and Tristan Thompson comments on it, 300 00:14:42,040 --> 00:14:45,320 Speaker 1: petty things can be brought up from Instagram. That's different. 301 00:14:45,360 --> 00:14:48,000 Speaker 1: They've actually engaged with the post, whereas them not liking 302 00:14:48,040 --> 00:14:50,120 Speaker 1: each other, like perhaps if they'd written like a rude, 303 00:14:50,120 --> 00:14:52,240 Speaker 1: snarky comment. Yeah, people are going to pick that up. 304 00:14:52,280 --> 00:14:54,800 Speaker 1: But it's not like a huge publicity stunt. Like it's 305 00:14:54,840 --> 00:14:57,160 Speaker 1: really only sad people like myself that have time to 306 00:14:57,200 --> 00:14:59,920 Speaker 1: go on well through their photos' noticing stuff like that. 307 00:15:00,080 --> 00:15:02,760 Speaker 1: Obviously others have noticed it too, because they're talking about it. Yeah, 308 00:15:02,760 --> 00:15:05,240 Speaker 1: but I think maybe the fact that they're doing this 309 00:15:05,320 --> 00:15:08,400 Speaker 1: reality show they've been filming, maybe there's tensions from that. 310 00:15:08,640 --> 00:15:10,880 Speaker 1: I think it's definitely organic. I think there's beef between 311 00:15:10,880 --> 00:15:12,040 Speaker 1: the two of them. But you know what, I think 312 00:15:12,040 --> 00:15:14,520 Speaker 1: they're going to get over it pretty quickly. This is 313 00:15:14,560 --> 00:15:16,800 Speaker 1: always my like go to angle. You got to turn 314 00:15:16,840 --> 00:15:19,120 Speaker 1: the head this way, bit, This is what I usually do. 315 00:15:21,880 --> 00:15:24,600 Speaker 1: Just when we thought female beauty standards couldn't get any 316 00:15:24,640 --> 00:15:28,720 Speaker 1: more ridiculous, enter derma planning. The ancient practice of women 317 00:15:28,880 --> 00:15:32,320 Speaker 1: shaving their full faces has been revitalized by TikTok and 318 00:15:32,440 --> 00:15:36,080 Speaker 1: is the latest trend influencers are getting around. So, firstly, 319 00:15:36,280 --> 00:15:39,920 Speaker 1: what exactly is derma planning? Well, basically, it's when you 320 00:15:40,040 --> 00:15:43,280 Speaker 1: use a razor to remove hair and dead skin cells 321 00:15:43,320 --> 00:15:45,920 Speaker 1: from your face and at least your skin feeling really 322 00:15:46,080 --> 00:15:48,640 Speaker 1: smooth and silky. Now, kay, can you tell us what 323 00:15:48,760 --> 00:15:51,320 Speaker 1: is actually driving this new trend at the moment. Well, 324 00:15:51,320 --> 00:15:54,560 Speaker 1: I feel like there's a few main things driving this trend. 325 00:15:54,600 --> 00:15:57,000 Speaker 1: I think a big one is the influx of videos 326 00:15:57,040 --> 00:15:59,920 Speaker 1: on TikTok and also YouTubers sharing videos of them so 327 00:16:00,080 --> 00:16:02,920 Speaker 1: el was shaving their faces. I think another big one 328 00:16:03,200 --> 00:16:06,640 Speaker 1: is lockdown boredom, and the third is this ridiculous quest 329 00:16:06,680 --> 00:16:09,840 Speaker 1: for beauty Now. It seemed like beauty blogger hoo To 330 00:16:09,920 --> 00:16:13,000 Speaker 1: Catan was ahead of the times because she shared herself 331 00:16:13,320 --> 00:16:17,560 Speaker 1: shaving her face back in twenty sixteen. More recently, we've 332 00:16:17,600 --> 00:16:22,040 Speaker 1: seen influencers like Jacqueline Hill sharing beauty tutorials and even 333 00:16:22,120 --> 00:16:24,640 Speaker 1: a lot of Australian influencers are getting on board with 334 00:16:24,680 --> 00:16:27,720 Speaker 1: this trend. The other day, I watched Connor Kathleen shove 335 00:16:27,760 --> 00:16:29,480 Speaker 1: her face and I was like, what the fuck is 336 00:16:29,520 --> 00:16:33,000 Speaker 1: going on. Chloe Morello is also another influencer who shaved 337 00:16:33,040 --> 00:16:35,480 Speaker 1: her face, and she assured her followers that the hair 338 00:16:35,600 --> 00:16:38,360 Speaker 1: does not come back thick or turned black. She said 339 00:16:38,360 --> 00:16:40,960 Speaker 1: her skin actually feels smooth like a dolphin, and that's 340 00:16:40,960 --> 00:16:44,160 Speaker 1: a real image for you. Zoe Foster Blake has also 341 00:16:44,360 --> 00:16:47,240 Speaker 1: tried dermer planning out on her Instagram, as well as 342 00:16:47,320 --> 00:16:50,760 Speaker 1: Kira Maguire Now recently, Martha from Maths ended up doing 343 00:16:50,840 --> 00:16:54,760 Speaker 1: a sponsored post for an Australian brand selling Derma planning blades, 344 00:16:54,840 --> 00:16:58,040 Speaker 1: and the post ended up making this business thousands of 345 00:16:58,080 --> 00:17:01,680 Speaker 1: dollars of sales. So it's quite clear the influencers are 346 00:17:01,720 --> 00:17:05,240 Speaker 1: really pushing this trend. They're really normalizing it too, because, 347 00:17:05,280 --> 00:17:08,399 Speaker 1: as you said, Kate, when you first saw Connor shaving 348 00:17:08,440 --> 00:17:10,240 Speaker 1: her face, you're a little bit shocked, But I've seen 349 00:17:10,240 --> 00:17:12,440 Speaker 1: it a few times now. When I saw Martha doing it, 350 00:17:12,480 --> 00:17:15,280 Speaker 1: I was like, oh yeah. What's quite interesting though, is 351 00:17:15,320 --> 00:17:18,080 Speaker 1: despite the fact it feels like a relatively new trend 352 00:17:18,119 --> 00:17:20,560 Speaker 1: for us on social media, it is a practice that 353 00:17:20,680 --> 00:17:24,080 Speaker 1: dates back to Japan in the sixteenth century. So there 354 00:17:24,119 --> 00:17:27,240 Speaker 1: are wood block prints of women in Japan shaving their 355 00:17:27,280 --> 00:17:31,600 Speaker 1: faces with long, thin blades. And apparently Queen Elizabeth I 356 00:17:31,960 --> 00:17:34,879 Speaker 1: was in on this trend early. She shaved all of 357 00:17:34,920 --> 00:17:39,040 Speaker 1: her facial hair, including her eyebrows. Yeah, and Marilyn Munroe 358 00:17:39,160 --> 00:17:42,080 Speaker 1: and Elizabeth Taylor have also been rumored to be shaving 359 00:17:42,160 --> 00:17:45,320 Speaker 1: their faces. So it's interesting how this trend keeps coming 360 00:17:45,400 --> 00:17:48,520 Speaker 1: back into fashion. Now, Amy, can you please tell me 361 00:17:48,680 --> 00:17:51,000 Speaker 1: what the benefits are of shaving your face? I mean, 362 00:17:51,040 --> 00:17:54,439 Speaker 1: obviously it's about removing unwanted hair, but there seems to 363 00:17:54,440 --> 00:17:57,440 Speaker 1: be a lot more benefits that influencers are spooking. Yeah. Well, 364 00:17:57,440 --> 00:17:59,240 Speaker 1: as you said, the main aim, of course is to 365 00:17:59,280 --> 00:18:02,880 Speaker 1: remove all the peach fuzz. However, apparently there are even 366 00:18:02,880 --> 00:18:05,600 Speaker 1: more benefits. So it's meant to exfoliate your skin and 367 00:18:05,640 --> 00:18:08,159 Speaker 1: remove dead skin, and it's meant to leave your face 368 00:18:08,320 --> 00:18:11,159 Speaker 1: smoother with improved skin texture and tone. So if you 369 00:18:11,200 --> 00:18:13,680 Speaker 1: shave your face long term, it's also meant to increase 370 00:18:13,720 --> 00:18:18,360 Speaker 1: cell turnover, which supposedly reduces wrinkles, dark spots, and acne scarring. 371 00:18:18,480 --> 00:18:21,000 Speaker 1: And lastly, lots of influencers have spoken about how it 372 00:18:21,040 --> 00:18:24,600 Speaker 1: improves makeup application on your skin because of course it 373 00:18:24,680 --> 00:18:27,600 Speaker 1: is so smooth. Now, I feel like you're almost trying 374 00:18:27,600 --> 00:18:29,320 Speaker 1: to sell it here. I think we've got to go 375 00:18:29,520 --> 00:18:33,719 Speaker 1: into what the negatives are. An obvious one is cutting yourself. Now. 376 00:18:33,720 --> 00:18:36,000 Speaker 1: I don't know about you guys, but whenever I shave 377 00:18:36,080 --> 00:18:38,359 Speaker 1: my leg, I'm always having some mistakes in the shower. 378 00:18:38,400 --> 00:18:40,960 Speaker 1: There's always bleeding legs happening. Yeah, I feel like it 379 00:18:40,960 --> 00:18:42,640 Speaker 1: would look so wrong as well, Like you know, when 380 00:18:42,680 --> 00:18:44,439 Speaker 1: men cut their face and they get a bit of 381 00:18:44,440 --> 00:18:46,919 Speaker 1: toilet paper, Like, can you imagine just putting toilet plapor 382 00:18:46,960 --> 00:18:49,000 Speaker 1: on your face? Do you guys remember growing up, Mom 383 00:18:49,040 --> 00:18:51,280 Speaker 1: and Dad used to have this antique razor, so it 384 00:18:51,320 --> 00:18:53,520 Speaker 1: was on this little gold stand. It also had one 385 00:18:53,560 --> 00:18:56,320 Speaker 1: of the little brushes that you put the shaving cream 386 00:18:56,359 --> 00:18:59,400 Speaker 1: on with, but the actual thing didn't have a blade. Yeah, 387 00:18:59,400 --> 00:19:01,680 Speaker 1: so we would use it and run it over our face, 388 00:19:01,760 --> 00:19:04,399 Speaker 1: run it over our legs, And I remember Mum saying, look, girls, 389 00:19:04,760 --> 00:19:08,240 Speaker 1: don't ever actually pick up a real razor and shave anywhere, 390 00:19:08,240 --> 00:19:10,960 Speaker 1: because it's going to grow back thicker, darker, and for 391 00:19:11,240 --> 00:19:13,640 Speaker 1: everyone says that for everything, even like men are told 392 00:19:13,720 --> 00:19:15,439 Speaker 1: not to shave their chest because it's going to go 393 00:19:15,560 --> 00:19:18,240 Speaker 1: back even thicker. But is that actually a thing? Well, 394 00:19:18,280 --> 00:19:21,399 Speaker 1: the interesting thing is that apparently if you do shave 395 00:19:21,440 --> 00:19:24,800 Speaker 1: your face with the special derma planning tools, it's not 396 00:19:24,880 --> 00:19:28,439 Speaker 1: actually meant to make you hairier or cause extra hair growth, 397 00:19:28,760 --> 00:19:31,560 Speaker 1: but the technique ends up blunting the end of your hair. 398 00:19:31,920 --> 00:19:35,119 Speaker 1: So this ends up making the hair feel thicker and coarser. 399 00:19:35,520 --> 00:19:37,840 Speaker 1: So if you continue to do it, your hair will 400 00:19:37,920 --> 00:19:40,920 Speaker 1: feel quite prickly and you can even get in grown hair. 401 00:19:41,000 --> 00:19:43,280 Speaker 1: It's funny because if you think about the peach fluff 402 00:19:43,320 --> 00:19:45,960 Speaker 1: that literally everyone has on their face, it's quite soft, 403 00:19:46,240 --> 00:19:48,280 Speaker 1: like you know, there's no issue. Yeah, well that's the thing. 404 00:19:48,320 --> 00:19:50,560 Speaker 1: When I kept seeing all these videos of people shaving 405 00:19:50,560 --> 00:19:53,119 Speaker 1: their peach fluff or fuzz or whatever it's called, I 406 00:19:53,200 --> 00:19:55,920 Speaker 1: was like, oh shit, am I just walking around like 407 00:19:55,960 --> 00:19:59,200 Speaker 1: a hairy beast? Like? Am I meant to be doing this? Well? 408 00:19:59,200 --> 00:20:01,560 Speaker 1: If it makes you feel better, Amy, that hair is 409 00:20:01,600 --> 00:20:03,919 Speaker 1: called vellus hair, and you're actually meant to have it 410 00:20:03,960 --> 00:20:06,719 Speaker 1: on your face because it protects your skin. So when 411 00:20:06,800 --> 00:20:11,040 Speaker 1: you remove it, some people are experiencing really bad sensitivity 412 00:20:11,400 --> 00:20:13,600 Speaker 1: and burning and itching of their skin. So if it 413 00:20:13,600 --> 00:20:15,520 Speaker 1: makes you feel better, do you think it could also 414 00:20:15,600 --> 00:20:17,840 Speaker 1: get burnt more in summer if you don't have that 415 00:20:17,960 --> 00:20:20,520 Speaker 1: kind of a layer of hair. Yeah, Well, experts have 416 00:20:20,600 --> 00:20:23,280 Speaker 1: suggest that it's best to get dermo planing done by 417 00:20:23,280 --> 00:20:26,120 Speaker 1: someone who is professionally trained, because it is quite an 418 00:20:26,240 --> 00:20:29,240 Speaker 1: art to shaving your face apparent. Yeah, I don't understand. 419 00:20:29,440 --> 00:20:31,639 Speaker 1: Aren't you just meant to wax those kind of areas? Like, 420 00:20:31,680 --> 00:20:33,520 Speaker 1: if you have hair on your face, isn't it better 421 00:20:33,600 --> 00:20:36,000 Speaker 1: to wax it because it doesn't grow back as thick. Yeah, 422 00:20:36,040 --> 00:20:37,719 Speaker 1: But it seems like the difference is that a lot 423 00:20:37,760 --> 00:20:40,159 Speaker 1: of people are used to using certain spot treatments, like 424 00:20:40,200 --> 00:20:43,800 Speaker 1: you know, some people might be waxing off their sideburns 425 00:20:43,880 --> 00:20:46,240 Speaker 1: or their eyebrow, but it seems like it's the whole 426 00:20:46,320 --> 00:20:48,720 Speaker 1: face that people are now shaving for some reason. I 427 00:20:48,840 --> 00:20:50,960 Speaker 1: just can't get the image out of my head. How 428 00:20:51,040 --> 00:20:54,440 Speaker 1: ridiculous someone would look if they had shaving cream all 429 00:20:54,440 --> 00:20:56,280 Speaker 1: over their face and they're in the mirror doing I 430 00:20:56,280 --> 00:20:58,560 Speaker 1: don't know, can you actually imagine? Because girls have to 431 00:20:58,560 --> 00:21:00,560 Speaker 1: wake up earlier as it is to get ready to 432 00:21:00,560 --> 00:21:03,199 Speaker 1: put your makeup on, You're there, bloody, your boyfriend walks in, 433 00:21:03,280 --> 00:21:05,480 Speaker 1: You're shaving your whole face, You're putting your primer, and 434 00:21:05,520 --> 00:21:07,679 Speaker 1: you're putting your makeup on. It seems you can I 435 00:21:07,720 --> 00:21:10,280 Speaker 1: just debunk something? Can I just debunk something for you 436 00:21:10,359 --> 00:21:12,400 Speaker 1: so you don't actually put shaving cream on your face 437 00:21:12,440 --> 00:21:14,600 Speaker 1: to do it. It's sort of an oil law some water, 438 00:21:14,720 --> 00:21:17,000 Speaker 1: Like it doesn't look like your whole face has got shave. 439 00:21:17,400 --> 00:21:20,920 Speaker 1: Shave your nose, like, surely that's an area with cuts. 440 00:21:21,240 --> 00:21:23,719 Speaker 1: I don't know if you shave. I haven't seen anyone 441 00:21:23,760 --> 00:21:26,240 Speaker 1: shaving their noves. It's more just around their cheeks and 442 00:21:26,280 --> 00:21:28,440 Speaker 1: stuff like that. I mean, I do feel for women 443 00:21:28,440 --> 00:21:31,720 Speaker 1: who obviously they may have areas of growth on their 444 00:21:31,720 --> 00:21:33,920 Speaker 1: face that they are sensitive about. So I don't mean 445 00:21:33,960 --> 00:21:36,119 Speaker 1: to laugh at the situation, but I just don't know 446 00:21:36,160 --> 00:21:39,320 Speaker 1: whether this is something that's good to push for everyone. 447 00:21:39,400 --> 00:21:42,520 Speaker 1: So it's just I just think it's ridiculous because it's 448 00:21:42,600 --> 00:21:45,879 Speaker 1: creating an extra insecurity for women. So now we feel 449 00:21:45,920 --> 00:21:48,160 Speaker 1: like we have to shave our face, and then once 450 00:21:48,200 --> 00:21:50,680 Speaker 1: you start shaving your face, you can't stop because it's 451 00:21:50,720 --> 00:21:53,199 Speaker 1: going to grow back even thicker and worse. It's perfect, 452 00:21:53,280 --> 00:21:56,679 Speaker 1: It's perfect for the beauty because once we start shaving 453 00:21:56,720 --> 00:21:58,840 Speaker 1: our faces, then we've got to have this special cream 454 00:21:58,880 --> 00:22:01,639 Speaker 1: for ingrown hairs. We've could have another layer of cream 455 00:22:01,760 --> 00:22:04,680 Speaker 1: so that the hair doesn't grow back blind. Like they've 456 00:22:04,720 --> 00:22:07,320 Speaker 1: just sat around. It's like they've just sat around, like 457 00:22:07,359 --> 00:22:10,080 Speaker 1: the beauty industry, and thought, what other trend can we 458 00:22:10,119 --> 00:22:12,320 Speaker 1: push on women. Let's make them shave their face. It's 459 00:22:12,359 --> 00:22:15,080 Speaker 1: like one thing that men do that women don't normally 460 00:22:15,160 --> 00:22:16,960 Speaker 1: have to do, and it's like, oh, let's get women 461 00:22:16,960 --> 00:22:20,600 Speaker 1: to have to do that as well. Wow wow wow 462 00:22:20,800 --> 00:22:25,400 Speaker 1: wow wow a TikTok account called daddy Mikey has attracted 463 00:22:25,440 --> 00:22:28,879 Speaker 1: nearly thirty thousand followers and over one million likes for 464 00:22:28,960 --> 00:22:33,080 Speaker 1: exposing men's bad behavior on social media. The anonymous account 465 00:22:33,119 --> 00:22:36,720 Speaker 1: finds sleazy comments men leave on tiktoker's posts and sends 466 00:22:36,720 --> 00:22:40,320 Speaker 1: them directly to the person's girlfriend. All of the exchange 467 00:22:40,359 --> 00:22:43,879 Speaker 1: is screen recorded and shared on the platform. Firstly, Amy, 468 00:22:44,000 --> 00:22:46,920 Speaker 1: what do we know about the owner of this account? Well, 469 00:22:46,960 --> 00:22:50,520 Speaker 1: the person refers to himself as an exposer, So a 470 00:22:50,520 --> 00:22:53,240 Speaker 1: lot of people actually thought that the account owner was 471 00:22:53,280 --> 00:22:56,080 Speaker 1: a female, but he's actually a man. He says, I 472 00:22:56,080 --> 00:22:58,280 Speaker 1: am a straight white man. I don't know why everyone 473 00:22:58,359 --> 00:23:02,000 Speaker 1: thinks I'm female. Profile picture on the account is a 474 00:23:02,040 --> 00:23:04,639 Speaker 1: picture of a dog. So that's all we really know 475 00:23:04,680 --> 00:23:07,400 Speaker 1: about the owner. So it's a bit like Celeb's spellcheck, 476 00:23:07,400 --> 00:23:10,240 Speaker 1: where we've got the judge duty situation going along. We 477 00:23:10,280 --> 00:23:13,560 Speaker 1: don't know who exactly this person is. That's right, So, kay, 478 00:23:13,600 --> 00:23:15,480 Speaker 1: can you talk us through what kind of comments the 479 00:23:15,520 --> 00:23:17,679 Speaker 1: account is sharing? Yeah, so I'll talk you through one 480 00:23:17,680 --> 00:23:20,240 Speaker 1: of the videos that were shared. So there was this 481 00:23:20,359 --> 00:23:22,640 Speaker 1: middle aged guy that left a comment on a young 482 00:23:22,680 --> 00:23:25,680 Speaker 1: woman's video of her shaking a hips to a Shakira song, 483 00:23:25,800 --> 00:23:28,159 Speaker 1: and he wrote, oh my god, we would have so 484 00:23:28,200 --> 00:23:30,600 Speaker 1: many key I'm guessing the song was my Hips don't lie, 485 00:23:31,280 --> 00:23:33,120 Speaker 1: No it was actually oh no, it was a different one. 486 00:23:33,200 --> 00:23:35,040 Speaker 1: I think it was Shakira. God, I don't know. I 487 00:23:35,080 --> 00:23:38,399 Speaker 1: was assuming anyway, That's not the point. So the video 488 00:23:38,520 --> 00:23:42,240 Speaker 1: then showed the Exposer click onto this middle aged guy's 489 00:23:42,280 --> 00:23:45,199 Speaker 1: personal account and discover that he had a wife and 490 00:23:45,200 --> 00:23:47,600 Speaker 1: a kid. So he goes through the guy's profile and 491 00:23:47,640 --> 00:23:50,440 Speaker 1: identifies this guy's family members. He then clicked on a 492 00:23:50,520 --> 00:23:53,359 Speaker 1: video on this guy's profile where a man slut shamed 493 00:23:53,400 --> 00:23:56,600 Speaker 1: a woman for purchasing Plan B. So then the video 494 00:23:56,800 --> 00:24:00,560 Speaker 1: showed the Exposer sharing a screenshot of the guy comment 495 00:24:00,640 --> 00:24:04,000 Speaker 1: to his wife. There was then a subsequent video where 496 00:24:04,000 --> 00:24:07,200 Speaker 1: the account shared the full conversation between the wife, who 497 00:24:07,240 --> 00:24:10,439 Speaker 1: was sticking up for her husband. Now, to me, it 498 00:24:10,480 --> 00:24:13,440 Speaker 1: didn't really sit well with me that he was identifying 499 00:24:13,800 --> 00:24:16,399 Speaker 1: this man and all of his family members. What do 500 00:24:16,480 --> 00:24:18,160 Speaker 1: you guys think about it? Do you think this guy 501 00:24:18,400 --> 00:24:21,040 Speaker 1: is a hero or is he actually causing more trouble 502 00:24:21,080 --> 00:24:24,560 Speaker 1: than good. I think he probably started out trying to 503 00:24:24,720 --> 00:24:26,959 Speaker 1: do some good by exposing these men. But I do 504 00:24:27,000 --> 00:24:30,159 Speaker 1: think it's going too far actually revealing the identity of 505 00:24:30,200 --> 00:24:33,120 Speaker 1: this man's children and also of his wife. I think 506 00:24:33,160 --> 00:24:36,960 Speaker 1: in this situation, the punishment doesn't really fit the crime. Yeah, 507 00:24:37,000 --> 00:24:39,840 Speaker 1: the comment was sleazy and weird. Obviously you wouldn't want 508 00:24:39,880 --> 00:24:42,240 Speaker 1: your boyfriend or partner saying these sort of comments to 509 00:24:42,280 --> 00:24:44,840 Speaker 1: another girl. But I don't think it then gives this 510 00:24:45,000 --> 00:24:48,520 Speaker 1: exposure the right to reveal this man's family and cause 511 00:24:48,560 --> 00:24:51,280 Speaker 1: a lot of distress to his wife. I mean, as 512 00:24:51,359 --> 00:24:53,360 Speaker 1: some of the two wrongs make it right exactly, And 513 00:24:53,640 --> 00:24:57,240 Speaker 1: it's really embarrassing for the wife in this situation because 514 00:24:57,480 --> 00:24:59,800 Speaker 1: that she then doesn't have the ability to try and 515 00:24:59,840 --> 00:25:02,800 Speaker 1: move on in private and maybe get over these comments 516 00:25:02,880 --> 00:25:05,160 Speaker 1: or deal with the situation. Yeah, and I don't get 517 00:25:05,200 --> 00:25:08,600 Speaker 1: why the account thought it was necessary to then share 518 00:25:08,640 --> 00:25:11,640 Speaker 1: a private conversation that he had with the wife, because 519 00:25:11,640 --> 00:25:15,520 Speaker 1: the wife hasn't done anything wrong in this situation. And unfortunately, 520 00:25:16,200 --> 00:25:18,560 Speaker 1: it seems to be quite common that when someone comes 521 00:25:18,560 --> 00:25:20,919 Speaker 1: to you with some bad information about your partner or 522 00:25:20,960 --> 00:25:23,320 Speaker 1: someone you know, you do get your back up and 523 00:25:23,359 --> 00:25:26,560 Speaker 1: then start defending yourself and them. And it's sort of 524 00:25:26,760 --> 00:25:29,520 Speaker 1: and it sort of seems unfair that this conversation is 525 00:25:29,560 --> 00:25:33,760 Speaker 1: then being publicized to thousands of people on TikTok. It 526 00:25:33,840 --> 00:25:36,399 Speaker 1: is quite amusing, though, because I always wonder who the 527 00:25:36,440 --> 00:25:39,400 Speaker 1: people are behind the comments, because you often see them 528 00:25:39,400 --> 00:25:43,200 Speaker 1: on influencers post these really seeny comments and you'll click 529 00:25:43,359 --> 00:25:45,919 Speaker 1: and there'll be a photo of a man with his kids, 530 00:25:45,920 --> 00:25:47,719 Speaker 1: and you're like, is this actually a real person? Like? 531 00:25:47,720 --> 00:25:50,320 Speaker 1: Does this man actually exists? What I just don't understand 532 00:25:50,440 --> 00:25:53,119 Speaker 1: is why people feel the need to like and comment. 533 00:25:53,440 --> 00:25:55,520 Speaker 1: You know, for example, you know, I've got hot guys 534 00:25:55,560 --> 00:25:57,760 Speaker 1: in my feed that I follow, but I don't feel 535 00:25:57,800 --> 00:26:00,080 Speaker 1: the need to personally like their photos and comment on 536 00:26:00,160 --> 00:26:02,359 Speaker 1: them because I don't know even though these people that 537 00:26:02,400 --> 00:26:04,880 Speaker 1: these guys are commenting on, even though they might live 538 00:26:04,880 --> 00:26:07,680 Speaker 1: in a different country or they're an influencer, for some reason, 539 00:26:07,720 --> 00:26:11,240 Speaker 1: they seem a bit more accessible than just your average celebrity. 540 00:26:11,359 --> 00:26:14,399 Speaker 1: I just think in a relationship, you have to think, Okay, 541 00:26:14,400 --> 00:26:17,560 Speaker 1: would I be annoyed if my partner was liking attractive 542 00:26:17,560 --> 00:26:20,840 Speaker 1: women's photos even if they don't know them, if they're celebrities. 543 00:26:20,840 --> 00:26:22,560 Speaker 1: And that's what I think of. Like so many times 544 00:26:22,600 --> 00:26:25,600 Speaker 1: there's been posted have popped up with even from Rafael 545 00:26:25,640 --> 00:26:28,600 Speaker 1: Nadah or Dean Guy or whoever, and I go, oh, 546 00:26:28,640 --> 00:26:30,920 Speaker 1: I'm not gonna like it, because I'd be really pissed 547 00:26:30,960 --> 00:26:33,440 Speaker 1: off if Dale did that. As petty as I think it's, 548 00:26:33,600 --> 00:26:35,720 Speaker 1: I think it's a respect thing because it's like, well, 549 00:26:35,880 --> 00:26:38,639 Speaker 1: as you can like those photos in your head, but 550 00:26:38,680 --> 00:26:40,719 Speaker 1: you don't actually have to physically like them, so your 551 00:26:40,800 --> 00:26:43,240 Speaker 1: name pops up, because I think that's quite humiliating. So 552 00:26:43,400 --> 00:26:46,600 Speaker 1: if your partner is going around and their little name 553 00:26:46,720 --> 00:26:49,800 Speaker 1: is on, you know, influences bikini for it. Actually, I 554 00:26:49,880 --> 00:26:52,119 Speaker 1: was thinking about it this morning and art because I 555 00:26:52,160 --> 00:26:53,840 Speaker 1: was thinking about this topic and I was like, what 556 00:26:54,359 --> 00:26:56,119 Speaker 1: is the need? Obviously the need is if you do 557 00:26:56,160 --> 00:26:58,040 Speaker 1: want to contact the person or whatnot, you're trying to 558 00:26:58,040 --> 00:27:00,919 Speaker 1: get noticed. The other thing I was thinking is do 559 00:27:01,040 --> 00:27:03,960 Speaker 1: people like them so that the algorithm then favors that 560 00:27:04,000 --> 00:27:06,439 Speaker 1: person's content getting in their feed. No. I think it's 561 00:27:06,480 --> 00:27:08,840 Speaker 1: an automatic response, because when I see something that I 562 00:27:08,880 --> 00:27:11,800 Speaker 1: find visually pleasing, I'm like, oh, that's nice like that. 563 00:27:11,960 --> 00:27:13,919 Speaker 1: I wonder if it's just a force of habit. I 564 00:27:13,960 --> 00:27:16,119 Speaker 1: personally feel like a complete hypocrite because we had a 565 00:27:16,160 --> 00:27:18,719 Speaker 1: Q and A on our Instagram the other day and 566 00:27:18,800 --> 00:27:21,720 Speaker 1: someone asked who the contestant is that we would like 567 00:27:21,760 --> 00:27:24,199 Speaker 1: to see back on Love Island, and I automatically got 568 00:27:24,240 --> 00:27:27,080 Speaker 1: a picture of our favorite contestant. Brad shared it and 569 00:27:27,080 --> 00:27:28,720 Speaker 1: put love hard eyes and said him and then I 570 00:27:28,760 --> 00:27:32,520 Speaker 1: was like, hang on, that's probably really disrespectful. You would 571 00:27:32,520 --> 00:27:35,720 Speaker 1: be fuming, Kate if we shared a photo of one 572 00:27:35,720 --> 00:27:38,000 Speaker 1: of the girls he liked from Love Ireland put a 573 00:27:38,040 --> 00:27:40,960 Speaker 1: couple of love heart faces in there at the same time. 574 00:27:41,000 --> 00:27:43,080 Speaker 1: I think it's all innocent. You've just got to look 575 00:27:43,119 --> 00:27:46,239 Speaker 1: at the intent. Yeah, you can find out the people attractive. Oh. 576 00:27:46,280 --> 00:27:48,040 Speaker 1: I couldn't handle it when he said that his favorite 577 00:27:48,080 --> 00:27:51,080 Speaker 1: was Milliat family dinner with Mama so loves merely. I've 578 00:27:51,080 --> 00:27:53,720 Speaker 1: got a bloody crush on Millie. She's stunning. Look. The 579 00:27:53,760 --> 00:27:57,239 Speaker 1: thing is, Kate is an extremely, extremely jealous person. So 580 00:27:57,320 --> 00:27:59,960 Speaker 1: my boyfriend is like that. So I feel like everyone 581 00:28:00,080 --> 00:28:02,800 Speaker 1: the podcast knows. My number one celebrity crush is Chase 582 00:28:02,840 --> 00:28:06,240 Speaker 1: Stokes from Out of Banks, and I wanted to follow him. 583 00:28:06,240 --> 00:28:08,320 Speaker 1: I've been holding up from following him for a year 584 00:28:08,359 --> 00:28:10,960 Speaker 1: now since watching the show. I just I beat the bullet. 585 00:28:11,000 --> 00:28:13,320 Speaker 1: I followed all of them. No, I found you looking 586 00:28:13,359 --> 00:28:17,240 Speaker 1: up his instagram on the outspoken. So I just I'm 587 00:28:17,280 --> 00:28:18,760 Speaker 1: just going to follow him. So I just said to 588 00:28:18,800 --> 00:28:21,919 Speaker 1: Brandon I followed him. He's like, oh, I see what 589 00:28:21,960 --> 00:28:24,560 Speaker 1: it's like. Anyway, it's pretty, So you actually had to 590 00:28:24,600 --> 00:28:27,240 Speaker 1: explain I told him anyway. And then the other day, 591 00:28:27,400 --> 00:28:30,160 Speaker 1: so I think it's vulcan. They've brought out an out 592 00:28:30,200 --> 00:28:33,199 Speaker 1: of Banks range of clothes and Brandon was teasing me 593 00:28:33,280 --> 00:28:35,920 Speaker 1: and he brought me a free John b T shirt. 594 00:28:36,280 --> 00:28:47,640 Speaker 1: Those of Outer Banks. We'll get the reference. Gosh, idiots mortgage, 595 00:28:48,000 --> 00:28:52,080 Speaker 1: I've got money. The Australian Influencer Marketing Council, known as 596 00:28:52,120 --> 00:28:55,720 Speaker 1: AMCO has updated its code around gifting and ad disclosure. 597 00:28:56,040 --> 00:28:58,440 Speaker 1: The changes mean influencers are going to have to be 598 00:28:58,520 --> 00:29:02,360 Speaker 1: a lot more transparent about their commercial relationships, even with 599 00:29:02,440 --> 00:29:05,000 Speaker 1: brands who give them products for free. So can you 600 00:29:05,000 --> 00:29:08,800 Speaker 1: talk us through MCO's decision and what has driven this update? Well, 601 00:29:08,880 --> 00:29:12,600 Speaker 1: the update has come following changes to the Australian Association 602 00:29:12,720 --> 00:29:16,520 Speaker 1: of National Advertisers Code of Ethics and the recent consumer 603 00:29:16,600 --> 00:29:20,440 Speaker 1: complaints issued by the Ad Standards Community Panel. So AMCO 604 00:29:20,600 --> 00:29:25,720 Speaker 1: said that the updated code of practice promotes clear, unambiguous declarations, 605 00:29:25,920 --> 00:29:29,920 Speaker 1: So katein layman terms, what does that actually mean? So essentially, 606 00:29:30,000 --> 00:29:33,320 Speaker 1: it means that content creators are now obligated to disclose 607 00:29:33,360 --> 00:29:36,680 Speaker 1: when a commercial relationship exists, and this is meant to 608 00:29:36,720 --> 00:29:40,280 Speaker 1: help people like us determine between what is advertising and 609 00:29:40,320 --> 00:29:43,880 Speaker 1: what is an organic post. Importantly, our disclosure is now 610 00:29:43,960 --> 00:29:48,240 Speaker 1: not just required when money changes hands, is required for gifts, 611 00:29:48,360 --> 00:29:51,680 Speaker 1: free products or value and kind products or services that 612 00:29:51,720 --> 00:29:55,160 Speaker 1: are equivalent to payments and indicate a commercial relationship that 613 00:29:55,200 --> 00:29:57,920 Speaker 1: should be disclosed. I think that this is a very 614 00:29:58,000 --> 00:30:00,360 Speaker 1: good move and it is a very important and rule 615 00:30:00,400 --> 00:30:02,840 Speaker 1: to bring in because it's so clear that when an 616 00:30:02,880 --> 00:30:06,280 Speaker 1: influencer gets gifted a product by a brand, it's not 617 00:30:06,400 --> 00:30:09,600 Speaker 1: just simply because they're doing the right thing and being nice. 618 00:30:09,720 --> 00:30:12,480 Speaker 1: That brand wants something in exchange for gifting out that 619 00:30:12,560 --> 00:30:15,320 Speaker 1: free item, and that is publicity. Look the only The 620 00:30:15,400 --> 00:30:18,120 Speaker 1: thing is, I think it is a negative for smaller 621 00:30:18,160 --> 00:30:21,560 Speaker 1: businesses who want to send influencers things for free, because 622 00:30:21,600 --> 00:30:24,680 Speaker 1: it might stop influencers sharing so much on their Instagram 623 00:30:24,680 --> 00:30:26,640 Speaker 1: because they might not want to constantly put oh, this 624 00:30:26,720 --> 00:30:29,120 Speaker 1: is an ad when it's gifted. But the thing is, 625 00:30:29,360 --> 00:30:33,160 Speaker 1: I think it's great for gifts like hotel stays, because 626 00:30:33,200 --> 00:30:35,720 Speaker 1: so often I see influencers at a hotel and it's 627 00:30:35,760 --> 00:30:37,760 Speaker 1: obvious that they've had it paid for them, and they 628 00:30:37,800 --> 00:30:40,400 Speaker 1: never disclose that. That's the thing. This rule is really 629 00:30:40,440 --> 00:30:43,520 Speaker 1: going to affect micro influencers more than it's going to 630 00:30:43,560 --> 00:30:48,280 Speaker 1: affect big influencers because micro influencers their business really relies 631 00:30:48,320 --> 00:30:50,800 Speaker 1: on getting gifted free products, and they do make these 632 00:30:50,840 --> 00:30:53,600 Speaker 1: free products look like a really authentic experience or an 633 00:30:53,600 --> 00:30:56,840 Speaker 1: authentic product that they like, which can be misleading. Yeah, 634 00:30:56,880 --> 00:30:58,600 Speaker 1: it can be. I mean, the only thing that's going 635 00:30:58,640 --> 00:31:00,840 Speaker 1: to annoy me is if every minute I look on 636 00:31:00,920 --> 00:31:03,560 Speaker 1: Insta story and everyone's going, oh, this isn't gifted, this 637 00:31:03,640 --> 00:31:05,400 Speaker 1: hasn't been sent to me, this isn't free, and they 638 00:31:05,440 --> 00:31:07,960 Speaker 1: always have to sort of preface everything they talk about 639 00:31:07,960 --> 00:31:10,280 Speaker 1: with that. That's going to be one annoying thing. Another 640 00:31:10,360 --> 00:31:14,040 Speaker 1: interesting part of MCO's code is this whole thing around 641 00:31:14,120 --> 00:31:19,200 Speaker 1: creative control, because originally I think influencers are hiding behind 642 00:31:19,280 --> 00:31:21,760 Speaker 1: and brands hiding behind the fact that oh, no, I'm 643 00:31:21,800 --> 00:31:24,400 Speaker 1: just giving this person this free product or this free 644 00:31:24,560 --> 00:31:26,760 Speaker 1: service and they can kind of choose what they want 645 00:31:26,760 --> 00:31:28,680 Speaker 1: to do with it. I'm not telling them they necessarily 646 00:31:28,920 --> 00:31:30,680 Speaker 1: have to post this and do this and do that. 647 00:31:31,080 --> 00:31:35,400 Speaker 1: But interestingly, it's still considered advertising even if the brand 648 00:31:35,560 --> 00:31:39,240 Speaker 1: doesn't have complete control over what the influencer is putting 649 00:31:39,360 --> 00:31:41,400 Speaker 1: out there. So does that mean if I'm a brand 650 00:31:41,400 --> 00:31:44,160 Speaker 1: and I centered influencer a free product and they don't 651 00:31:44,200 --> 00:31:46,600 Speaker 1: disclose the fact that it was gifted, do I get 652 00:31:46,600 --> 00:31:49,000 Speaker 1: in trouble as the brand owner? Well? Basically you would, 653 00:31:49,080 --> 00:31:51,320 Speaker 1: because the rule is that the brand doesn't need to 654 00:31:51,360 --> 00:31:55,320 Speaker 1: have creative control of the material created by the influencer 655 00:31:55,600 --> 00:31:58,360 Speaker 1: or a written contract or a brief for the brand 656 00:31:58,360 --> 00:32:01,960 Speaker 1: to be considered to have a reasonable degree of control. Yeah, 657 00:32:02,000 --> 00:32:04,880 Speaker 1: so essentially, now, if you are providing influencers with a 658 00:32:04,920 --> 00:32:07,840 Speaker 1: free candle or a free service, it is enough to 659 00:32:07,920 --> 00:32:11,480 Speaker 1: constitute a reasonable degree of control. In the recent ad 660 00:32:11,560 --> 00:32:14,360 Speaker 1: standards cases, I find that really interesting because what if 661 00:32:14,400 --> 00:32:17,800 Speaker 1: you gift and influencer a product and you're really not 662 00:32:17,920 --> 00:32:20,760 Speaker 1: happy with the way that they speak about your product 663 00:32:21,200 --> 00:32:22,880 Speaker 1: or the way that they promote it, Like, what if 664 00:32:22,920 --> 00:32:26,000 Speaker 1: they promote it in a misleading way or make you 665 00:32:26,200 --> 00:32:28,479 Speaker 1: false claims about the product? You don't have much control 666 00:32:28,520 --> 00:32:31,760 Speaker 1: as a brand. There's common sense in it The thing is, Sophie, 667 00:32:31,760 --> 00:32:34,400 Speaker 1: this is all about disclosing the partnership. So it's not 668 00:32:34,440 --> 00:32:37,360 Speaker 1: about what the influencer says about the product. The whole 669 00:32:37,400 --> 00:32:39,360 Speaker 1: thing is that they can say whatever they want about 670 00:32:39,360 --> 00:32:41,960 Speaker 1: a free product, but they just have to say this 671 00:32:42,320 --> 00:32:44,920 Speaker 1: was actually gifted to me. Now, I feel like we 672 00:32:44,960 --> 00:32:48,160 Speaker 1: should go into some tips for influencers about how they 673 00:32:48,200 --> 00:32:51,040 Speaker 1: can disclose a product, because it's not just a set rule. 674 00:32:51,080 --> 00:32:53,520 Speaker 1: It's not like, oh, you have to use this hashtag 675 00:32:53,560 --> 00:32:55,160 Speaker 1: and do this and that. There are quite a few 676 00:32:55,200 --> 00:32:58,640 Speaker 1: things that you can do to make sure the disclosure 677 00:32:58,680 --> 00:33:02,600 Speaker 1: of advertising is really The main point is the disclosure 678 00:33:02,720 --> 00:33:05,480 Speaker 1: needs to be easily seen by anyone who views the content, 679 00:33:05,600 --> 00:33:08,600 Speaker 1: so you can't be hiding the word ad behind a 680 00:33:08,640 --> 00:33:12,560 Speaker 1: display picture or anything like that. And ultimately, the relationship 681 00:33:12,680 --> 00:33:15,479 Speaker 1: must be clear. And it doesn't necessarily mean you have 682 00:33:15,520 --> 00:33:17,680 Speaker 1: to use hashtags, but for example, if you get gifted 683 00:33:17,720 --> 00:33:19,560 Speaker 1: to something, you might say, thank you so much for 684 00:33:19,640 --> 00:33:23,360 Speaker 1: this brand who has gifted me this. Yeah, So basically 685 00:33:23,480 --> 00:33:25,880 Speaker 1: you can use a hashtag, and that hashtag has to 686 00:33:25,880 --> 00:33:28,440 Speaker 1: be very visible on the post. It can't be buried 687 00:33:28,680 --> 00:33:31,920 Speaker 1: and mixed in with other hashtags. And if you're posting 688 00:33:31,960 --> 00:33:34,000 Speaker 1: a video, it has to be at the beginning of 689 00:33:34,040 --> 00:33:37,680 Speaker 1: the video and in any subsequent appearance of the content. 690 00:33:38,120 --> 00:33:41,720 Speaker 1: So amco suggests using the following hashtags. They say ad 691 00:33:42,120 --> 00:33:46,720 Speaker 1: advert advertising, paid partnership, paid promotion, or sponsored and amy. 692 00:33:46,760 --> 00:33:49,800 Speaker 1: As you said, you can also verbally disclose the partnership 693 00:33:49,840 --> 00:33:52,800 Speaker 1: in a clear way on the video, but you have 694 00:33:52,880 --> 00:33:54,840 Speaker 1: to make sure that if you do say it in 695 00:33:54,880 --> 00:33:58,760 Speaker 1: the video, that there is further written form to explain 696 00:33:58,800 --> 00:34:00,680 Speaker 1: it to those who don't have their audio on. So 697 00:34:00,720 --> 00:34:03,480 Speaker 1: I would assume that would be using captions on the video. 698 00:34:03,720 --> 00:34:07,360 Speaker 1: And Amkov also said that social platforms obviously offer the 699 00:34:07,360 --> 00:34:10,920 Speaker 1: paid partnership tools, so influencers are able to use these tools, 700 00:34:11,239 --> 00:34:13,680 Speaker 1: so they might label the posts as a paid partnership 701 00:34:13,719 --> 00:34:16,240 Speaker 1: with the brand's name and so this can be attached 702 00:34:16,239 --> 00:34:19,600 Speaker 1: to a post or a story. Well, I think that's 703 00:34:19,600 --> 00:34:21,560 Speaker 1: all we have time for today. Thank you so much 704 00:34:21,600 --> 00:34:24,200 Speaker 1: for joining us for today's episode. We've got a We've 705 00:34:24,200 --> 00:34:26,240 Speaker 1: got a secret emission to make. This is the second 706 00:34:26,239 --> 00:34:30,480 Speaker 1: time we have recorded this episode. Because I look, I'm 707 00:34:30,480 --> 00:34:33,240 Speaker 1: gonna say it wasn't my fault, but it didn't record 708 00:34:33,280 --> 00:34:35,960 Speaker 1: from my end, so I kind of fault if any 709 00:34:36,040 --> 00:34:37,920 Speaker 1: listeners want to pick up, I'm going to stop liking 710 00:34:37,960 --> 00:34:40,160 Speaker 1: your Instagram post OUTKA, because I was pretty mad that 711 00:34:40,200 --> 00:34:42,799 Speaker 1: you didn't manage to record this on your end. Well, 712 00:34:42,800 --> 00:34:46,719 Speaker 1: I'm going to block you so before you can do that. Now, 713 00:34:46,760 --> 00:34:49,200 Speaker 1: if you'd like to continue the conversation, please join us 714 00:34:49,200 --> 00:34:52,640 Speaker 1: in our Facebook community, which is Outspoken the Podcast Community, 715 00:34:53,040 --> 00:34:56,640 Speaker 1: or follow us on Instagram at Outspoken Underscore The Underscored 716 00:34:56,680 --> 00:34:57,160 Speaker 1: Podcast