1 00:00:00,920 --> 00:00:04,640 Speaker 1: James and Amanda jam Nation. It was only last year 2 00:00:04,720 --> 00:00:06,920 Speaker 1: that Dylan Orcott was a waded a straight into the year, 3 00:00:07,160 --> 00:00:09,560 Speaker 1: and now he's had to change, amongst other things, the 4 00:00:09,640 --> 00:00:13,520 Speaker 1: advertising industry, the tennis star and disability advocate knows all 5 00:00:13,520 --> 00:00:17,200 Speaker 1: too well how much representation matters. So his foundation has 6 00:00:17,280 --> 00:00:21,279 Speaker 1: launched the Shift twenty initiative to tell us more. Dylan Orcott, he. 7 00:00:21,360 --> 00:00:24,239 Speaker 2: Loo is GA legends. Thank you for having me on. 8 00:00:24,360 --> 00:00:25,160 Speaker 2: I appreciate it. 9 00:00:25,160 --> 00:00:27,280 Speaker 3: It's always a treat to talk to you. So what's 10 00:00:27,320 --> 00:00:28,560 Speaker 3: this all about, mate? 11 00:00:29,520 --> 00:00:31,520 Speaker 2: Yeah? It look growing up, I've had been in a 12 00:00:31,560 --> 00:00:33,319 Speaker 2: rule share my whole life. And one thing I really 13 00:00:33,360 --> 00:00:35,599 Speaker 2: struggled with whenever I turned on the TV, I never 14 00:00:35,600 --> 00:00:37,919 Speaker 2: saw anybody like me. Now I saw people like you. 15 00:00:38,159 --> 00:00:40,199 Speaker 2: And wherever I did see someone like me, it was 16 00:00:40,240 --> 00:00:43,320 Speaker 2: a road safety ad where someone speeds had a car accident. 17 00:00:43,360 --> 00:00:45,280 Speaker 2: You know, the next scene is someone like me with 18 00:00:45,440 --> 00:00:48,320 Speaker 2: his real negative connotation that your life's over, that you're broken. 19 00:00:48,840 --> 00:00:50,839 Speaker 2: And it was really hard growing up. I really struggle 20 00:00:50,920 --> 00:00:53,120 Speaker 2: with it. And you know, twenty percent of the Australian 21 00:00:53,159 --> 00:00:55,640 Speaker 2: population one in five people, nearly four and a half 22 00:00:55,720 --> 00:00:58,280 Speaker 2: million people have some form of disability. In this country 23 00:00:58,560 --> 00:01:02,040 Speaker 2: visible or invisible, and one percent are set on our screens, 24 00:01:02,280 --> 00:01:03,880 Speaker 2: so we want to just some the change out. So yeah, 25 00:01:03,880 --> 00:01:06,120 Speaker 2: we teamed up with thirteen of the biggest brands in 26 00:01:06,160 --> 00:01:09,360 Speaker 2: the country, you know, Machez and zed Amy, Bonds, just 27 00:01:09,400 --> 00:01:12,319 Speaker 2: to name a few, and they've changed their talent who 28 00:01:12,319 --> 00:01:15,039 Speaker 2: are normally everybody to people with disability, you know, us 29 00:01:15,080 --> 00:01:18,000 Speaker 2: just doing normal things because we're normal people who want 30 00:01:18,000 --> 00:01:20,479 Speaker 2: to see ourselves represented like everybody else, which is pretty cool. 31 00:01:20,600 --> 00:01:22,880 Speaker 1: And why do you have you targeted the advert not targeted? 32 00:01:22,920 --> 00:01:25,840 Speaker 1: Why are you working with the advertising industry and not 33 00:01:25,920 --> 00:01:29,240 Speaker 1: maybe the filmmakers the TV makers so that the shows 34 00:01:29,280 --> 00:01:30,720 Speaker 1: as well have better representation. 35 00:01:31,840 --> 00:01:34,280 Speaker 2: Great, it's a good call. Hopefully we can get to 36 00:01:34,319 --> 00:01:37,640 Speaker 2: that point. I think the fact that you know, people 37 00:01:37,640 --> 00:01:40,200 Speaker 2: will probably take the grounded how often they see themselves 38 00:01:40,560 --> 00:01:44,560 Speaker 2: in mainstream media, you know, whether you're watching sport or 39 00:01:44,600 --> 00:01:46,720 Speaker 2: a show or whatever it is. And we just want 40 00:01:46,720 --> 00:01:49,600 Speaker 2: to be seen as normal people doing normal things because 41 00:01:49,760 --> 00:01:52,320 Speaker 2: we eat food, we use right share, we bank, we 42 00:01:52,360 --> 00:01:55,600 Speaker 2: get insurance, wendware, we brush our teeth, we do absolutely everything, 43 00:01:55,680 --> 00:01:59,080 Speaker 2: yet we don't see ourselves represented. And it's about educating 44 00:01:59,360 --> 00:02:02,240 Speaker 2: the industry that we are consumers too, you know what 45 00:02:02,280 --> 00:02:05,120 Speaker 2: I mean. It's not just socially a good thing to do, 46 00:02:05,160 --> 00:02:07,440 Speaker 2: it's also good business because we want to have choice 47 00:02:07,440 --> 00:02:10,120 Speaker 2: of control over our lives. But you can't be what 48 00:02:10,160 --> 00:02:12,640 Speaker 2: you cannot see, can you. And if you want to 49 00:02:12,680 --> 00:02:15,200 Speaker 2: speak about somebody at a table, they had a seat 50 00:02:15,240 --> 00:02:17,680 Speaker 2: at that table. And we're really proud that, you know, 51 00:02:17,760 --> 00:02:20,840 Speaker 2: people with visible an invisible disabilities are not just in 52 00:02:20,919 --> 00:02:24,480 Speaker 2: our commercials. They also made the commercials to behind the 53 00:02:24,480 --> 00:02:27,040 Speaker 2: camera and we just really want to show what we're 54 00:02:27,040 --> 00:02:29,760 Speaker 2: capable of it. And you know, whenever you source on 55 00:02:29,840 --> 00:02:33,079 Speaker 2: with disability in mainstream, it's a that item of pity 56 00:02:33,400 --> 00:02:36,760 Speaker 2: you know, people feel better, or that item of inspiration 57 00:02:36,880 --> 00:02:39,040 Speaker 2: you know, from the hospital bed to the podium in 58 00:02:39,080 --> 00:02:41,600 Speaker 2: the Palympics or whatever. But we're also just normal people 59 00:02:41,600 --> 00:02:43,959 Speaker 2: doing normal, ordinary things, and that's how we want to 60 00:02:43,960 --> 00:02:46,600 Speaker 2: be viewed. And yeah, the fact that an industry that 61 00:02:46,639 --> 00:02:49,880 Speaker 2: hasn't always you know, accepted and included us, have committed 62 00:02:50,280 --> 00:02:52,320 Speaker 2: to shift the need or gradually to get the twenty 63 00:02:52,320 --> 00:02:55,680 Speaker 2: percent representation over the next five years is pretty special. 64 00:02:55,800 --> 00:02:57,639 Speaker 3: You put your underpants online. The rest of us, well 65 00:02:57,680 --> 00:02:59,360 Speaker 3: not all of us, still in some people. 66 00:02:59,480 --> 00:03:00,799 Speaker 1: Some people go commander and what. 67 00:03:02,520 --> 00:03:05,079 Speaker 2: Depends how I feeling. I'm with you, I could join 68 00:03:05,160 --> 00:03:07,000 Speaker 2: them tom Oh. Yeah, sometimes you never know what. 69 00:03:08,080 --> 00:03:11,600 Speaker 1: And how did the advertising industry respond when you went 70 00:03:11,639 --> 00:03:14,160 Speaker 1: to them? Did these big brands said, actually, you're right? 71 00:03:14,280 --> 00:03:16,560 Speaker 1: Was it a light bulb moment for them? 72 00:03:17,360 --> 00:03:19,200 Speaker 2: It wasn't. I couldn't believe it, because, to be honest, 73 00:03:19,240 --> 00:03:20,560 Speaker 2: you know, we just kind of went to them and 74 00:03:21,480 --> 00:03:23,560 Speaker 2: asked them to be involved. And a lot of these 75 00:03:23,560 --> 00:03:26,120 Speaker 2: brands are already doing stuff in the space with disability 76 00:03:26,160 --> 00:03:28,359 Speaker 2: and inclusion. But they just said, yeah, we want to 77 00:03:28,400 --> 00:03:30,480 Speaker 2: do better, you know, we want to do better. And 78 00:03:30,480 --> 00:03:32,720 Speaker 2: that was awesome to hear. And it's not about a 79 00:03:32,760 --> 00:03:34,960 Speaker 2: flash in the pan moment this week where all the 80 00:03:34,960 --> 00:03:37,120 Speaker 2: adds are on TV. They've all committed just to do 81 00:03:37,120 --> 00:03:39,080 Speaker 2: it better over the next little while, to get to 82 00:03:39,080 --> 00:03:43,640 Speaker 2: get greater representation in all their marketing communications. And what 83 00:03:43,680 --> 00:03:45,840 Speaker 2: we heard was, you know, people always go, why aren't 84 00:03:45,840 --> 00:03:48,320 Speaker 2: they already doing this? One? I don't think people realize 85 00:03:48,320 --> 00:03:50,880 Speaker 2: me exist. One in five people have disability. Not many 86 00:03:50,920 --> 00:03:53,480 Speaker 2: people know that, right. It's about educating community about that, 87 00:03:53,720 --> 00:03:55,560 Speaker 2: but also people just don't want to get it wrong. 88 00:03:55,600 --> 00:03:57,360 Speaker 2: They don't want to stuff it up, so as a result, 89 00:03:57,560 --> 00:04:00,480 Speaker 2: they don't engage. But the best way to not get 90 00:04:00,520 --> 00:04:02,880 Speaker 2: it wrong is just to listen to our lived experience 91 00:04:02,920 --> 00:04:05,560 Speaker 2: and work with us to code design it. Don't do 92 00:04:05,600 --> 00:04:07,200 Speaker 2: it for us, do it with us so we can 93 00:04:07,240 --> 00:04:09,880 Speaker 2: all do it together. And the fact that the industry said, 94 00:04:09,920 --> 00:04:12,680 Speaker 2: you know what, it wasn't just the brand like it's 95 00:04:12,680 --> 00:04:16,320 Speaker 2: about creatives, it's about networks, it's about you know, TV, 96 00:04:16,360 --> 00:04:18,920 Speaker 2: it's about radio. It's about everybody coming together and saying, yeah, 97 00:04:19,000 --> 00:04:21,640 Speaker 2: we're going to commit to donating our time and listening 98 00:04:21,640 --> 00:04:23,680 Speaker 2: and learning and doing better. And that's all we can 99 00:04:23,720 --> 00:04:26,040 Speaker 2: ask for. And the end goal is to be redundant, 100 00:04:26,080 --> 00:04:27,400 Speaker 2: to be honest, to not have to come on the 101 00:04:27,480 --> 00:04:29,640 Speaker 2: radio and talk about it. And you know, with our 102 00:04:29,640 --> 00:04:32,559 Speaker 2: own disability inclusion in ours, we want everybody to copy 103 00:04:32,640 --> 00:04:34,599 Speaker 2: us because it's not just the right thing to do, 104 00:04:34,680 --> 00:04:38,160 Speaker 2: it's smart business as well. And hopefully we can normalize 105 00:04:38,160 --> 00:04:40,599 Speaker 2: it to a point where we see so much disability 106 00:04:40,640 --> 00:04:43,440 Speaker 2: represented if it comes normal, you know, and I'm really 107 00:04:43,480 --> 00:04:45,920 Speaker 2: lucky that so many people have supported me, but other 108 00:04:45,960 --> 00:04:47,920 Speaker 2: people disability to deserve the same champions that. 109 00:04:47,839 --> 00:04:49,560 Speaker 1: I've got when I was a kid. I always wanted 110 00:04:49,560 --> 00:04:51,200 Speaker 1: to be in the Coca Cola commercial. What was the 111 00:04:51,200 --> 00:04:52,760 Speaker 1: one that you saw, Dylan? He said, I want to 112 00:04:52,760 --> 00:04:53,080 Speaker 1: be in that. 113 00:04:54,240 --> 00:04:56,200 Speaker 2: You know what. I cried when this happened last week 114 00:04:56,240 --> 00:04:57,920 Speaker 2: because I would have loved to have been the Wee 115 00:04:58,000 --> 00:05:00,880 Speaker 2: Bigs kid and the Wee big kin hid. Now is 116 00:05:00,880 --> 00:05:04,800 Speaker 2: a young girl, Eva who's in a wheelchair and she's 117 00:05:04,839 --> 00:05:09,080 Speaker 2: pay and I couldn't. I couldn't believe that, to be honest, 118 00:05:09,120 --> 00:05:12,080 Speaker 2: and and seeing her face what I meant to her 119 00:05:12,200 --> 00:05:14,880 Speaker 2: and she's now signed for twelve months to do more stuff. 120 00:05:15,120 --> 00:05:16,880 Speaker 2: How amazing is that? You know what I mean? And 121 00:05:16,960 --> 00:05:20,560 Speaker 2: also it just shows other kids that us as people disability, 122 00:05:20,560 --> 00:05:22,719 Speaker 2: we're not lesser than we're just equal. We're just equal 123 00:05:22,720 --> 00:05:24,080 Speaker 2: to you. That's all. We want to be seen as 124 00:05:24,120 --> 00:05:27,719 Speaker 2: as equals. And it's pretty powerful stuff. And all the 125 00:05:27,720 --> 00:05:31,040 Speaker 2: messages that we've gotten from Australian public, from people disability, 126 00:05:31,080 --> 00:05:33,560 Speaker 2: from industry have just been incredible for people wanting to 127 00:05:33,640 --> 00:05:36,680 Speaker 2: listen and learn and do better. And I'm bloody grateful 128 00:05:36,720 --> 00:05:38,000 Speaker 2: for it, to be honest, Well you're. 129 00:05:37,920 --> 00:05:40,720 Speaker 3: Doing it mate, Good on your Dylan. Our dream is 130 00:05:40,760 --> 00:05:44,320 Speaker 3: to be in a meta micial commercial and that's that's 131 00:05:44,360 --> 00:05:46,880 Speaker 3: something that's I think does that that's still out there. 132 00:05:48,920 --> 00:05:50,880 Speaker 3: It's always great to make it happen. Well, I want 133 00:05:50,880 --> 00:05:54,080 Speaker 3: to make you know people. Maybe you could give us 134 00:05:54,120 --> 00:05:57,000 Speaker 3: a put a good word in for us to get involved. 135 00:05:56,640 --> 00:05:59,000 Speaker 2: In the advertising. 136 00:05:59,080 --> 00:06:02,520 Speaker 3: Executive can You've just got to work on your ponytail 137 00:06:03,040 --> 00:06:05,120 Speaker 3: to get involved in the Shift twenty initiative. Head to 138 00:06:05,200 --> 00:06:08,160 Speaker 3: Dylan Orcott Foundation dot com. Donat you Dylan always a 139 00:06:08,240 --> 00:06:09,000 Speaker 3: treat mate. 140 00:06:09,760 --> 00:06:11,800 Speaker 2: Lobby boss. You've always said, big supporters of man. Anything 141 00:06:11,800 --> 00:06:12,840 Speaker 2: I'm done, so I appreciate it 142 00:06:12,880 --> 00:06:14,280 Speaker 3: Than any dealing anything at all.