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Speaker 1: The Rising Conquer Podcast acknowledges the traditional custodians of the

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Speaker 1: land which this episode is being recorded, the Yugen Bear region.

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Speaker 1: We further acknowledge country throughout Australia and their connections to land,

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Speaker 1: sea and community. We pay our respect to their elders

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Speaker 1: past and present and extend that respect to all Aboriginal

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Speaker 1: and terrest Raid Islander peoples. Today. Hello and welcome back

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Speaker 1: to the Rising Conquer Podcasts. This is the podcast for

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Speaker 1: ordinary people who want to do extraordinary things. Hello and

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Speaker 1: welcome back to the Verison Conquer Podcast. It is your host,

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Speaker 1: Georgie Stephenson and today, guys, I've got a special for you.

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Speaker 1: So I am joined by Melan Cooper. Mel is our

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Speaker 1: brand executive at Naked Harvest and Cooper you should all

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Speaker 1: know he joined us in our previous episode on gee'z Hotline.

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Speaker 1: He is my brother and co founder of Naked Harvest.

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Speaker 1: So we thought to celebrate Naked Harvest's third birthday, which

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Speaker 1: was only the other week. Honestly, it's crazy to think

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Speaker 1: and H is three. It has it's been the shortest

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Speaker 1: but also like longest time. I can't imagine my life

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Speaker 1: without n H. But then also it's just it's gone

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Speaker 1: by in the blink of an eye. It's it's insane.

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Speaker 1: But today they joined me to talk about all things

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Speaker 1: and H. We actually did a call out on Instagram,

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Speaker 1: and so we've answered all of your juicy questions. We

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Speaker 1: had a lot of questions about, you know, how we

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Speaker 1: started and H how much we invested, all those sorts

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Speaker 1: of questions. And I actually have an episode with Cooper

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Speaker 1: previously where I go into that. So if your question

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Speaker 1: didn't get answered, it's probably in the previous episode, I

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Speaker 1: will link it in the show notes so you can

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Speaker 1: go back there. But otherwise, we spoke about our most

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Speaker 1: important hires, our highlights, our hardest moments, how we keep motivated,

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Speaker 1: and we really touch on the current e commerce climate

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Speaker 1: and how we're moving forward with that. And so, yeah,

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Speaker 1: it's a juicy one. It's a fun one. Mostly it's

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Speaker 1: just me and mel talking and you hear Cooper's randomly sometimes,

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Speaker 1: but also guys, just some housekeeping. Something really exciting happening

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Speaker 1: in their Facebook group, the Rise and Conquer podcast community

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Speaker 1: facebook group. We have a giveaway happening with nh to

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Speaker 1: celebrate n Hah's birthday, and it is World Mental Health

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Speaker 1: Awareness Month. So we've teamed up and we're bringing you

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Speaker 1: the ultimate wellness and mindset giveaway. So this price is like,

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Speaker 1: it's truly awesome, very exciting. It includes all of NH's

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Speaker 1: favorite wellness products plus a free enrollment into the next

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Speaker 1: RNC Live Round, which is happening in just a couple

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Speaker 1: of months. I know I've been teasing it, and I

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Speaker 1: promise details are coming, but for now that's all I

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Speaker 1: can say. Come and join us in the Facebook group.

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Speaker 1: We have discussions, we have call giveaways, we have lots

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Speaker 1: happening there. I'll also put a link in the show notes.

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Speaker 1: But without further ado, let's get into the episode with

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Speaker 1: Melan Cooper chatting all things and.

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Speaker 2: H all right, guys, do you want to explain to

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Speaker 2: us who you are and what your role is in

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Speaker 2: the business?

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Speaker 3: Melissa, all right, I guess that's my cue.

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Speaker 4: Hi guys, my name is Melissa, and I'm the brand

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Speaker 4: executive at Naked Harvest and I essentially, in a nutshell,

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Speaker 4: run the brand and marketing strategy.

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Speaker 5: Here Cooper.

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Speaker 3: Hello, I'm Cooper. I'm the co founder of Naked Harvest,

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Speaker 3: and I look after all logistics. I look after hr accounting,

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Speaker 3: and manage people.

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Speaker 1: Cooper does all the boring Funsie and I do the

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Speaker 1: fun stuff, and we're the fun ones. And then Cooper

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Speaker 1: tries to join in and we just go, that's a

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Speaker 1: great idea, and then we do our do. Hi, guys,

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Speaker 1: I'm Georgie. I'm the co founder as well as Cooper.

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Speaker 1: I'm Cooper's sister, and I am the creative director of

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Speaker 1: Naked Harvest. So basically oversee Mel and all the things

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Speaker 1: she does, and I'm involved in the fun stuff of

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Speaker 1: Naked Harvest.

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Speaker 5: And you're also the face of any.

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Speaker 1: I'm also the face of n hey and me too.

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Speaker 1: Cooper tries to be we put him in some time.

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Speaker 5: We just don't tig him.

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Speaker 1: No, can you me?

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Speaker 2: All right, guys, could you tell us who was the

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Speaker 2: most important hire.

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Speaker 1: For each of you? Getting straight into it, I'm going

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Speaker 1: to go first and say Mel, so copy right now,

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Speaker 1: I say someone else. I know, I say Cooper, you

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Speaker 1: didn't hire me. So Mel was actually working for me

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Speaker 1: in my personal business, Georgie Stevenson, just as an all rounder.

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Speaker 1: And then so we started Naked Harvest. So Mel has

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Speaker 1: literally been there from the beginning. So of course it's

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Speaker 1: Mel all the things and I love how Mel's role

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Speaker 1: has progress, Like you still do a lot of the

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Speaker 1: same things, but I've like just love seeing you grow

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Speaker 1: as a professional. And because you were literally out of

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Speaker 1: UNI when we first started working together, and to see

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Speaker 1: you now in the Boss biitch you are, I love love,

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Speaker 1: So it's been really cool to see you grow as

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Speaker 1: a person.

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Speaker 5: Well, thank you.

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Speaker 3: Mine would be Courtney. So at the start, I had

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Speaker 3: my wife do customer care and she would come home

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Speaker 3: with all of the problems and she would take everything

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Speaker 3: to heart.

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Speaker 1: So actually is a very sweet, sensitive soul.

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Speaker 3: Yeah, so she would come to the dinner table and yeah,

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Speaker 3: long story, it was just not the right fit for her,

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Speaker 3: so we hired Courtney. And yeah, she sorted out customer care.

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Speaker 3: She was amazing, she smashed it and then started progressing

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Speaker 3: on different job roles and yeah, much like yeah, and

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Speaker 3: just did and helped me with a lot of logistics

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Speaker 3: stuff in a way. And now yeah, she's up doing

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Speaker 3: bigger things and moving on now. And yeah, so she's

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Speaker 3: she's not moving on moving on from her job role

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Speaker 3: as casting the care, she's overlooking that and she's doing

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Speaker 3: wholesale things and yeah, she's going really good.

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Speaker 1: Yeah, courtings.

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Speaker 4: Well, mine comes from I guess like in the last year,

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Speaker 4: we kind of really started to see our team growing

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Speaker 4: and scaling, and I was a bit tapped out in

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Speaker 4: my role. I felt like I couldn't do everything that

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Speaker 4: I needed to do, and I really need to hire

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Speaker 4: someone to help kind of keep us on the right

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Speaker 4: track and scaling and growing. So I got my social

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Speaker 4: media assistant, Kira, who is now the social media coordinator

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Speaker 4: at Naked Harvest, and she was, Yeah, the most important

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Speaker 4: thing for me because it freed up so much of

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Speaker 4: my time teaching her and letting her take over that

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Speaker 4: side of things so that I could take over the

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Speaker 4: bigger side of things to make sure that we were

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Speaker 4: growing and achieving our goals.

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Speaker 2: Of that was awesome.

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Speaker 1: Thanks guys.

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Speaker 2: What has been the hardest thing about the business for you?

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Speaker 3: The hardest thing for me in my side was the logistics.

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Speaker 3: So the packaging was very difficult. Yeah, Like when we

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Speaker 3: come to COVID, it was very difficult with freight and

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Speaker 3: getting things in and there was a lot of.

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Speaker 5: We experienced a lot of delay shipping.

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Speaker 3: Yeah, it was really bad.

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Speaker 1: Even at the start coup remember before Naked Harvest, like

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Speaker 1: even started to do the packaging with the cylinder was

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Speaker 1: like a nightmare. Yeah, the samples, and remember how back

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Speaker 1: and forth at one point was like we just can't

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Speaker 1: do it and we want.

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Speaker 5: Makes us different.

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Speaker 1: I remember that being a nightmare.

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Speaker 3: Yeah, it was.

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Speaker 5: It's still a nightmare, guy.

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Speaker 3: And the start was getting big trucks sent to my

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Speaker 3: Palm Beach house, which was the tiny ass, so me

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Speaker 3: and Asha at the front, getting boxes, bringing them inside,

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Speaker 3: going to the garage, and then bringing them back inside.

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Speaker 3: And but yeah, logistics which is still similar issues. But

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Speaker 3: we are a lot better now, but I learned a

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Speaker 3: lot of Ye, there's still problems all the time. But yeah,

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Speaker 3: we would plan.

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Speaker 4: To launch a product, you know, in a few months,

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Speaker 4: and that launch would go out the window.

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Speaker 5: It'd be pushed back months, like there was just no control.

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Speaker 1: Oh my god. Do you remember when moonmilk was sold

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Speaker 1: out for so long and it was like our best

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Speaker 1: selling products couldn't get it, and we just couldn't get packaging,

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Speaker 1: and it was this whole nightmare.

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Speaker 3: Yeah. After that, I went and ordered too many.

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Speaker 1: Since the moon milk, so didn't order enough. And then

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Speaker 1: since the moon milk, Cooper does this thing where he

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Speaker 1: like overs orders and we have so much stock and

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Speaker 1: we're like, why did you order so much?

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Speaker 3: That has changed now we have Yeah, Alex now and

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Speaker 3: yes he's sorting out.

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Speaker 1: My I think my hardest part of the business is

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Speaker 1: probably like the hr hiring part, And I think that

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Speaker 1: just comes with like the learning curves of getting good

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Speaker 1: people who not only are great at their job, but

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Speaker 1: also like align with Naked Harvest and align with our

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Speaker 1: personalities and how we like to, you know, do things.

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Speaker 1: I think you can probably tell we all have a

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Speaker 1: certain sort of personality.

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Speaker 5: Intense at.

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Speaker 1: Intense and like just very hard working and like you know,

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Speaker 1: ride or die like and h is our life, willing

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Speaker 1: to do anything, you know, willing to go bove them beyond.

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Speaker 1: And it's just so I don't know, it never occurred

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Speaker 1: to me that that was even something you kind of

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Speaker 1: had to think about. And coming from a place where

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Speaker 1: I've never hired people and I've never had to like

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Speaker 1: do anything like that. I was always employed myself. That

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Speaker 1: side of things was just like a whole of the

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Speaker 1: ball game, because it's not even about the business and

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Speaker 1: how it runs and marketing and that it's yeah, it's

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Speaker 1: just this whole other thing we're actually having to deal

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Speaker 1: with people, and I think managing people for me, especially

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Speaker 1: being you know, only in my twenties. In my I

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Speaker 1: was going to say early twenties, but I'm not. I

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Speaker 1: don't know if you know this, guys, but I'm in

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Speaker 1: my early twenties, your girl, I used to be in

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Speaker 1: my early twenties. But that just has been huge because sometimes,

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Speaker 1: you know, I just feel not capable. But it's been

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Speaker 1: a great learning Yeah.

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Speaker 3: Absolutely, But yet we have been very lucky with the team.

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Speaker 1: Yes, yeah, no, incredible, Yes for it exactly.

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Speaker 4: Yeah, I feel like we've built quite a good team.

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Speaker 4: We all work very well together and kind of have

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Speaker 4: the mentality where because we are still such a small team. Guys,

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Speaker 4: I don't know if you really know, but you know,

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Speaker 4: our eCOM marketing team upstairs is a team.

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Speaker 5: Of five, and three of those people do marketing.

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Speaker 4: So the stuff that we do there are you know,

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Speaker 4: like everyone has their own zone of genius and we

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Speaker 4: all compliment each other really well. But we also work

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Speaker 4: really well together, and I think that's been like the

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Speaker 4: biggest thing for us in hiring is finding the right.

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Speaker 1: People who gel together.

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Speaker 4: Because we are such a small team, we need like

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Speaker 4: people to cover all bases, you know.

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Speaker 1: I was just about to say, for example, a great

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Speaker 1: example is like this week where our graphic designer has

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Speaker 1: gone on her honeymoon and then we've had a gap

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Speaker 1: between our other graphic designer coming back from maternity leave,

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Speaker 1: and so like Kier and Mell are like on canvas.

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Speaker 5: Yeah, just like back teaming it.

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Speaker 1: Yeah, and it's like you've just got to be scrappy

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Speaker 1: and get things done, and you've got to have team

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Speaker 1: mates who are ready to do that and just like

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Speaker 1: do all the things because it is still like a

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Speaker 1: small business in that way.

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Speaker 5: Yeah, absolutely, well kind of.

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Speaker 4: I think my hardest thing about I don't know, just

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Speaker 4: this business has been I think the growing pains, don't

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Speaker 4: you reckon, Like in three years, we've experienced like rapid growth,

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Speaker 4: and I think the hardest thing is almost keeping up

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Speaker 4: with that, but also making sure that we're like I

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Speaker 4: think the biggest thing for Naked Harvest is we are

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Speaker 4: always like our goal is to be trailblazers in the industry.

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Speaker 4: That's you know, we found a gap in the market

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Speaker 4: and we filled that and now our goal is to

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Speaker 4: be ahead.

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Speaker 5: So in my side of things, constantly making sure that.

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Speaker 4: Our brand is at the head of the pack, and

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Speaker 4: that we are innovative and always thinking of new things

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Speaker 4: and speaking to our you know, customers. We know what

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Speaker 4: they want, we know, you know, even if they don't

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Speaker 4: have it yet, we know how to grow and we

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Speaker 4: know how.

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Speaker 5: To continue to give them what they need. That's been

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Speaker 5: so hard.

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Speaker 1: But I was about to say, you know, with the

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Speaker 1: success that has come with being the trail Blazers is

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Speaker 1: also you know, the failures too, and then the not knowing.

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Speaker 1: I think a great example is what we experience with

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Speaker 1: our Mystery Boxers.

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Speaker 3: Now.

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Speaker 1: Yeah, so this.

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Speaker 4: Is the first time we'd ever done an activation like

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Speaker 4: this before, and we were you know, like obviously I

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Speaker 4: am a very planned, strategic person, so I did think

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Speaker 4: of all different you know, outcomes, and I tried to

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Speaker 4: think of every single thing.

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Speaker 5: That could potentially happen.

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Speaker 4: Yeah, you know, cover all our bases for something that

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Speaker 4: we've never done before.

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Speaker 5: But we still experienced issues.

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Speaker 1: You know, and we we just like we always want

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Speaker 1: to be optimistics, but we just did not expect the

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Speaker 1: amount of orders we got, and then we had a

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Speaker 1: whole bunch.

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Speaker 5: Of issues with this is a good problem to have, yeah.

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Speaker 1: For us, So no, but I definitely mean in those circumstances,

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Speaker 1: like it's an amazing problem to have, but that is

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Speaker 1: definitely a hard part part of like when you're doing

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Speaker 1: new things and when you're constantly trying to go above

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Speaker 1: and beyond and do new fun things, you do come

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Speaker 1: about like a whole other hostal problems that you kind

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Speaker 1: of just didn't even think of.

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Speaker 4: Yeah, yeah, so I think, yeah, I think we're doing

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Speaker 4: a great job. Though yeah we alway fail forward, we

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Speaker 4: never let it, you know, determine our fate.

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Speaker 5: We don't let problems just you know, overrun, and.

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Speaker 1: Then we think of always learning.

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Speaker 3: And I love that.

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Speaker 5: Yeah, you know love.

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Speaker 2: That what has been the best thing about and hate

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Speaker 2: for all of you?

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Speaker 1: Georgie, do you want to start? I would love to start.

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Speaker 3: Do you have ten minutes?

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Speaker 5: It's not me long.

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Speaker 1: Do you guys have an hour? Well, Like, I think

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Speaker 1: this is going to just sound so lame, but I'm

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Speaker 1: literally living my dream life. Like I if I think

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Speaker 1: about my dream life, what I would want to be doing, I,

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Speaker 1: you know, own a company where we empower women to

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Speaker 1: look after their health. And I think also just our

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Speaker 1: brand is about an active lifestyle. But just like in general,

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Speaker 1: a lifestyle, and I think for me, it's also not

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Speaker 1: just about the brand, but it's like about that I

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Speaker 1: get to work with the best team and we're always

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Speaker 1: learning and growing, And like Mele said previously, like were

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Speaker 1: trailblazers within the industry, and a big thing is like

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Speaker 1: back in the day, I was obviously huge, like the

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Speaker 1: health and fitness influencer, and I would walk into a

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Speaker 1: sub store and it's full of male dominant SUTs that

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Speaker 1: were like blue lightning bolts and like gross packaging, black.

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Speaker 5: Like four kilogram tubs of protein.

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Speaker 1: Yeah, and I just I felt so unseen and I

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Speaker 1: felt so unwelcome within the supplement industry. And I just

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Speaker 1: feel like we have created this community and welcomed people,

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Speaker 1: and I feel like now like we're the normal, which

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Speaker 1: is so huge because you know, seven years ago it

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Speaker 1: just wasn't like that. And then also recently, like our

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Speaker 1: supplements are literally in a substore among all the other

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Speaker 1: masculine supplements, and that was just like such a pinch

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Speaker 1: me moment. So to see us actually making a difference.

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Speaker 1: And you guys know, our whole aspect is we've stripped

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Speaker 1: it back, so supplements only have the good shit, like

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Speaker 1: Cooper's so intolerant to everything, so.

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Speaker 3: Yeah, it would be pretty bad back in the day.

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Speaker 1: And then so to bring you guys, you know, supplements

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Speaker 1: that are not only gluten free and dairy free and

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Speaker 1: refined sugar free and only have the good stuff and

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Speaker 1: have added benefits, but also bring you know this, I

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Speaker 1: guess like presence to the space of No girls are

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Speaker 1: welcome here too, and we're actually dominating the.

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Speaker 5: Space a feminine touch.

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Speaker 1: Oh it just lights me up. It just gets me going,

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Speaker 1: and it just it feels so bloody good. So I'm

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Speaker 1: literally living my dream life and growing en hah from

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Speaker 1: the ground up, not just you know, collaborating with a business,

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Speaker 1: but literally in the crux of like we're talking about

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Speaker 1: packaging issues like when a launch doesn't go to a plan,

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Speaker 1: like we're in the shit And that honestly lights me

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Speaker 1: up as well as you know, all the funds. So yeah,

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Speaker 1: living living my best life and yeah, just our community,

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Speaker 1: oh my god, and hage Gang.

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Speaker 4: I feel like if we've come very full circle in

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Speaker 4: the last three years, like if we looked at year

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Speaker 4: one and then looked at you know, if we had

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Speaker 4: if we still had, I'm sure I can find it

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Speaker 4: somewhere in my computer about our goals that we set

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Speaker 4: and then where we are now in year three. I

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Speaker 4: feel like it's very full circle, like we our dream

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Speaker 4: was to fill that space and we filled it. We're

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Speaker 4: in those supplement stores we I don't like. I leave

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Speaker 4: the house and I go to the gym and I

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Speaker 4: see people with Naked Harvest bottles. I know, you know,

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Speaker 4: I go they yeah, They're like, what are you doing.

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Speaker 4: I'm like, Oh, I work at Naked Harvest and I've

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Speaker 4: tried their pre work out and I love their pre workout.

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Speaker 4: Or I'm obsessed with their protein. Oh my god, you

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Speaker 4: know I've got their water bottle here. It is like

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Speaker 4: even the other day when we were at the Move

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Speaker 4: with us event as a store holder, and we had

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Speaker 4: girls come up to us being like, oh, we've been

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Speaker 4: loving your products for the last two three years.

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Speaker 5: They've been with us from the start, or you know.

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Speaker 5: I literally asked one girls like, oh, do you know

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Speaker 5: much about it Harvest?

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Speaker 4: And she pulls up her lux bottle She's like, yeah.

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Speaker 5: That's fun. So yeah, very full circle moment, I feel.

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Speaker 1: And will you touched on it? Right then? Mel is like,

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Speaker 1: I think the goals we set at the beginning. We

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Speaker 1: have reached them and really excelled them, and I just

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Speaker 1: couldn't even imagine that we could be where we currently are.

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Speaker 4: Yeah, I feel like none of us could really imagine that.

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Speaker 4: Don't you reckon the vision.

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Speaker 5: I feel like Cooper's.

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Speaker 1: Very big with.

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Speaker 3: I knew where we were going every day.

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Speaker 1: My god, you don't want to buy us it's yeah,

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Speaker 1: it's just I think what we've accomplished in the community

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Speaker 1: we've created, and just how much we love what we're

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Speaker 1: doing is just yeah, goals, living my dream life.

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Speaker 3: I do want to add Georgia fully stole my answer.

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Speaker 1: But don't.

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Speaker 5: If you haven't heard.

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Speaker 3: So, I was a plumber. If you probably might have known.

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Speaker 3: But yeah, so I was plumbing. I had my own business.

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Speaker 3: I was super stressed. I woke up every Monday and

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Speaker 3: I just didn't want to go to work. I hated

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Speaker 3: my job. It was just not for me. So, yeah,

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Speaker 3: to do Naked Harvest and start progressing, and it was.

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Speaker 3: It was massive. And then now for me, I wake

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Speaker 3: up every Monday and I can't wait to go to work.

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Speaker 3: I can't wait to see the team, to see all

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Speaker 3: the girls and a couple guys.

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Speaker 5: We're an eighty five percent female run company.

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Speaker 4: Longcroop is very outnumbered here, but I think he secretly

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Speaker 4: likes it.

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Speaker 3: He loves period.

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Speaker 1: Girl chats.

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Speaker 3: I got to get in on it. But yeah, that

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Speaker 3: was massive for me to actually enjoy what I'm doing,

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Speaker 3: and yeah, I feel like I have made it.

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Speaker 1: And can I also touch on something Cooper like what

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Speaker 1: the listeners probably don't know is like, not only did

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Speaker 1: you not like going to work, but you were probably

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Speaker 1: also in a pretty dark place at one point, the

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Speaker 1: four Naked Harvests that involved you know, alcohol.

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Speaker 3: And too much partying.

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Speaker 1: And just wanting to numb yourself because you didn't like

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Speaker 1: where you know, you were in life and what you

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Speaker 1: were doing. And then I feel like, now you've come

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Speaker 1: such a way.

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Speaker 3: That's where it all started from, Like doing what I

399
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Speaker 3: didn't like doing, That's where you start going down into

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Speaker 3: a dark hole. So it kind of that lot of environment.

401
00:21:27,200 --> 00:21:31,120
Speaker 3: It was massive for me. But yeah, so living down

402
00:21:31,160 --> 00:21:36,200
Speaker 3: the Gold Coast definitely changed that as well. But yeah, sir, what.

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Speaker 5: As aid and syste very different personal.

404
00:21:38,280 --> 00:21:43,719
Speaker 3: Sure, No, we definitely work very well together and it

405
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Speaker 3: is very surprising and a lot of people do stay

406
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Speaker 3: how the hell are you doing that tolerance like being

407
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Speaker 3: with a partner, it can go south very easy.

408
00:21:54,359 --> 00:21:58,880
Speaker 4: And friends working with friends, Yeah you see multiple.

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Speaker 1: Yeah, yeah, that's probably one thing I'm so surprised about.

410
00:22:03,720 --> 00:22:06,360
Speaker 1: Like me and Cooper have never really had a huge fight,

411
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Speaker 1: like I think maybe one couple Cooper Crime.

412
00:22:11,080 --> 00:22:15,679
Speaker 3: This is very good at talking. I'm very quiet, and

413
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Speaker 3: then there's confrontation. It doesn't work.

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Speaker 5: But anyway, I feel like us three even.

415
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Speaker 3: We just we can fix it.

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00:22:21,880 --> 00:22:25,320
Speaker 1: Yeah yeah, and we're like worked through it. Actually, that's

417
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Speaker 1: probably like been I wouldn't say the hardest part, but

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Speaker 1: a hard part also is navigating when you have, you know,

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Speaker 1: especially because we're all so invested in the business and

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Speaker 1: we all love it so much, so we're all very

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Speaker 1: opinionated and we all.

422
00:22:40,080 --> 00:22:47,240
Speaker 3: Have you know, very opinionated and we've had to.

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Speaker 1: You know, work through that for what's you know best

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Speaker 1: and hate, etc.

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00:22:51,800 --> 00:22:54,480
Speaker 3: Yeah, we always come back together, that's the thing.

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Speaker 1: In conclusion, Cooper's living his best life.

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Speaker 3: I do. I love it.

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Speaker 5: Well, well, look I'll try and be shorter than George's.

429
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Speaker 4: And I think the best thing about Naked Harvest for

430
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Speaker 4: me has been like the opportunity it's given me in

431
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Speaker 4: my career, Like, I feel I was very fortunate. This

432
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Speaker 4: isn't something that you know, most people get to experience.

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Speaker 4: But I did basically get thrust into building a business

434
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Speaker 4: straight out of university, and.

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Speaker 5: That is so rare a startup. Yes, exactly.

436
00:23:28,040 --> 00:23:30,679
Speaker 4: So I think the opportunity that it's given me to

437
00:23:30,720 --> 00:23:32,720
Speaker 4: do that and to start from where I was straight

438
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Speaker 4: out of university. Really no experience outside of UNI other

439
00:23:36,800 --> 00:23:40,159
Speaker 4: than like pure grit and determination really is all I

440
00:23:40,200 --> 00:23:41,640
Speaker 4: had jump.

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00:23:41,480 --> 00:23:44,320
Speaker 3: In, like the passion you had to do it and

442
00:23:44,400 --> 00:23:47,639
Speaker 3: to push us as well, like like you wanted to

443
00:23:47,680 --> 00:23:47,919
Speaker 3: do it.

444
00:23:48,359 --> 00:23:51,200
Speaker 1: Like I have memories of like me and Cooper being like,

445
00:23:51,560 --> 00:23:53,400
Speaker 1: you know, we want to start this company, blah blah blah,

446
00:23:53,440 --> 00:23:58,159
Speaker 1: and then like mel comes to the table with us

447
00:23:57,960 --> 00:24:00,399
Speaker 1: is crazy. And that's the thing is you've I wouldn't

448
00:24:00,400 --> 00:24:03,720
Speaker 1: have been involved and such a key department if you

449
00:24:03,760 --> 00:24:05,840
Speaker 1: weren't like that. So don't cut yourself shut.

450
00:24:05,960 --> 00:24:09,879
Speaker 5: No, I know it definitely has my personality. He's the

451
00:24:10,000 --> 00:24:10,880
Speaker 5: key factor here.

452
00:24:11,320 --> 00:24:14,280
Speaker 4: But yeah, I feel like I took the opportunity and

453
00:24:14,359 --> 00:24:16,200
Speaker 4: ran with it, you know, like I recognize that from

454
00:24:16,200 --> 00:24:18,280
Speaker 4: the start, like this isn't something that people get handed

455
00:24:18,320 --> 00:24:20,760
Speaker 4: every day and I was also very conscious when I

456
00:24:20,840 --> 00:24:23,320
Speaker 4: left university I didn't want to get stuck in a

457
00:24:23,400 --> 00:24:27,040
Speaker 4: job that I didn't like, So I made the extra effort.

458
00:24:27,080 --> 00:24:29,800
Speaker 5: I went the extra mile. I fully changed my mind.

459
00:24:29,720 --> 00:24:30,560
Speaker 1: The extra hours.

460
00:24:30,720 --> 00:24:36,960
Speaker 4: Yeah, you know, I did what kind of needed to

461
00:24:36,960 --> 00:24:40,119
Speaker 4: be done, and I think it's kind of just worked

462
00:24:40,119 --> 00:24:40,800
Speaker 4: out for the best.

463
00:24:40,840 --> 00:24:41,119
Speaker 5: Really.

464
00:24:41,760 --> 00:24:44,560
Speaker 1: Yeah. And I think also, like I've saying before, my

465
00:24:44,600 --> 00:24:48,920
Speaker 1: other question is like you progressing from literally being out

466
00:24:48,920 --> 00:24:52,280
Speaker 1: of UNI to now being the brand exec Like, obviously

467
00:24:52,320 --> 00:24:54,920
Speaker 1: that hasn't just been given to you had to work.

468
00:24:54,760 --> 00:24:55,960
Speaker 5: As a lot of hard work.

469
00:24:56,600 --> 00:24:59,200
Speaker 1: But also I feel like you fucking thrive on that

470
00:24:59,359 --> 00:25:03,880
Speaker 1: you thrive on the pressure. You thrive on moving forward.

471
00:25:03,920 --> 00:25:04,960
Speaker 5: I don't want them to know.

472
00:25:04,880 --> 00:25:10,760
Speaker 3: This that it's definitely a lot of breakdown. The next day,

473
00:25:10,840 --> 00:25:11,679
Speaker 3: you give me.

474
00:25:12,000 --> 00:25:16,639
Speaker 4: Very pressed to find someone who is like driven and passionate.

475
00:25:17,000 --> 00:25:19,440
Speaker 1: One hundred percent your little unicorn.

476
00:25:21,400 --> 00:25:25,120
Speaker 2: Could you give us an overview on the process for

477
00:25:25,320 --> 00:25:28,480
Speaker 2: all your fun launch ideas and activations and that sort

478
00:25:28,480 --> 00:25:28,879
Speaker 2: of stuff.

479
00:25:29,480 --> 00:25:31,119
Speaker 1: So I feel like Mel can take the floor for this,

480
00:25:31,280 --> 00:25:35,520
Speaker 1: because this is her, I'll do it. Can I just

481
00:25:35,560 --> 00:25:37,879
Speaker 1: quickly say so? Mel will come to me with a

482
00:25:37,920 --> 00:25:40,080
Speaker 1: bunch of ideas and then I will like walk out

483
00:25:40,080 --> 00:25:41,760
Speaker 1: to the rest of him and be like, I had

484
00:25:41,800 --> 00:25:43,160
Speaker 1: the best idea for a.

485
00:25:44,920 --> 00:25:45,320
Speaker 3: Believe it.

486
00:25:46,200 --> 00:25:48,000
Speaker 5: I know she knows that.

487
00:25:47,920 --> 00:25:52,359
Speaker 3: Too, she knows its credit. It's like she doesn't listen.

488
00:25:52,440 --> 00:25:53,160
Speaker 3: But then it like.

489
00:25:55,080 --> 00:25:57,440
Speaker 1: I always tweak it the tiniest bit. I'm like, this

490
00:25:57,520 --> 00:26:01,720
Speaker 1: is my idea, I made it better. Oh my god,

491
00:26:01,760 --> 00:26:05,199
Speaker 1: can I quickly say a story. So in high school,

492
00:26:05,359 --> 00:26:08,919
Speaker 1: when I was doing law in a law subject, I

493
00:26:09,000 --> 00:26:12,560
Speaker 1: made one of my friends give me her assignment because

494
00:26:12,560 --> 00:26:17,080
Speaker 1: I like was like just really made no but like

495
00:26:17,160 --> 00:26:19,200
Speaker 1: I was like, oh my god, I forgot about this assignment.

496
00:26:19,280 --> 00:26:21,000
Speaker 1: I had to do it, and so she sent me

497
00:26:21,040 --> 00:26:23,640
Speaker 1: her whole assignment and so I just like went off

498
00:26:23,640 --> 00:26:24,840
Speaker 1: her assignment.

499
00:26:24,560 --> 00:26:25,480
Speaker 5: And you got a better grade.

500
00:26:25,640 --> 00:26:29,840
Speaker 1: She got a B and I got an A A plus,

501
00:26:30,119 --> 00:26:32,560
Speaker 1: the only A pass I've ever gotten. And that's because

502
00:26:32,560 --> 00:26:34,840
Speaker 1: I'm so good at pigging back off people. And I

503
00:26:34,880 --> 00:26:39,000
Speaker 1: just want to say, so that's why. So that's why

504
00:26:39,320 --> 00:26:42,080
Speaker 1: I do it. I'm not original, but I can really

505
00:26:42,080 --> 00:26:45,040
Speaker 1: tweak an idea that's horrible.

506
00:26:45,200 --> 00:26:47,400
Speaker 5: I know, I know you know.

507
00:26:48,880 --> 00:26:49,240
Speaker 3: Go through.

508
00:26:49,720 --> 00:26:52,560
Speaker 1: But also you guys know I'm like the visionary, not

509
00:26:52,680 --> 00:26:59,439
Speaker 1: the implementer. A'm using my hands, all right, take the

510
00:26:59,480 --> 00:27:00,120
Speaker 1: plow mail.

511
00:27:00,040 --> 00:27:04,520
Speaker 4: Aggressive hand testice, okay, process for all of our launch ideas,

512
00:27:04,560 --> 00:27:05,879
Speaker 4: I guess we are fun ones.

513
00:27:05,920 --> 00:27:07,600
Speaker 1: So are different ones, all.

514
00:27:07,440 --> 00:27:10,920
Speaker 3: Of them they were all fun.

515
00:27:11,320 --> 00:27:14,720
Speaker 4: So like I'm gonna answer this question as if you

516
00:27:15,520 --> 00:27:19,120
Speaker 4: are someone who owns a small business or you are

517
00:27:19,720 --> 00:27:21,720
Speaker 4: you know, you work for a small business and you

518
00:27:21,840 --> 00:27:24,640
Speaker 4: kind of you're struggling to find those fun launch ideas,

519
00:27:24,640 --> 00:27:26,399
Speaker 4: because I feel like I'm gonna answer this in a

520
00:27:26,440 --> 00:27:28,040
Speaker 4: way that will benefit you.

521
00:27:28,480 --> 00:27:29,840
Speaker 5: So essentially, like.

522
00:27:29,960 --> 00:27:37,240
Speaker 4: I every single day find inspiration from somewhere someone. I'm

523
00:27:37,320 --> 00:27:40,480
Speaker 4: constantly looking, like when I scroll through my phone, I'm

524
00:27:40,520 --> 00:27:42,960
Speaker 4: not just scrolling through my phone mindlessly, like I am

525
00:27:43,080 --> 00:27:46,080
Speaker 4: so aware of what's happening in the e comm space

526
00:27:46,280 --> 00:27:50,240
Speaker 4: in business in so like, I am constantly taking inspiration

527
00:27:50,359 --> 00:27:54,199
Speaker 4: from everyone everything, and I'm figuring out, like, if we

528
00:27:54,240 --> 00:27:56,879
Speaker 4: can apply it to this business, if we can apply

529
00:27:56,960 --> 00:27:59,120
Speaker 4: it to an upcoming product launch, you know, what can

530
00:27:59,119 --> 00:28:01,119
Speaker 4: we do? How can we you know, adjust it? How

531
00:28:01,160 --> 00:28:03,320
Speaker 4: can we put our own spin on it? So that's

532
00:28:03,400 --> 00:28:06,920
Speaker 4: kind of the very first thing that makes our fun

533
00:28:07,000 --> 00:28:09,520
Speaker 4: launch ideas, you know, even happen in the best.

534
00:28:09,359 --> 00:28:11,679
Speaker 1: Place, and I think to add on to that is

535
00:28:11,720 --> 00:28:14,560
Speaker 1: like it's outside of the box and box and it's

536
00:28:14,600 --> 00:28:18,359
Speaker 1: not like Meles following all our competitors. It's often businesses

537
00:28:18,400 --> 00:28:19,120
Speaker 1: who are.

538
00:28:18,920 --> 00:28:21,960
Speaker 4: Not in our correct realm correct I feel like in

539
00:28:22,000 --> 00:28:26,040
Speaker 4: our lane, I'm very I don't focus on other competitors.

540
00:28:26,359 --> 00:28:28,600
Speaker 1: We actually have a bit of a rule where we

541
00:28:28,720 --> 00:28:32,080
Speaker 1: don't follow any of our direct competitors because we never

542
00:28:32,119 --> 00:28:33,120
Speaker 1: want it every.

543
00:28:33,200 --> 00:28:36,520
Speaker 4: Easily influenced and strayed from what our competitors are doing.

544
00:28:36,560 --> 00:28:38,360
Speaker 1: So and if you have a small business and you

545
00:28:38,400 --> 00:28:40,320
Speaker 1: follow all the other small businesses the same.

546
00:28:40,200 --> 00:28:42,239
Speaker 4: As, you go on and follow them or mute them

547
00:28:42,240 --> 00:28:44,320
Speaker 4: at least so that you're not seeing their stuff. And

548
00:28:44,360 --> 00:28:47,640
Speaker 4: being that, I follow big brands who are doing big

549
00:28:47,680 --> 00:28:49,200
Speaker 4: things because that's where we want to be.

550
00:28:49,280 --> 00:28:49,960
Speaker 1: We want to be big.

551
00:28:50,000 --> 00:28:51,640
Speaker 4: We don't want to be like the rest of our competitors.

552
00:28:51,680 --> 00:28:54,600
Speaker 4: So I'm very conscious to not draw inspiration from them.

553
00:28:54,800 --> 00:28:56,840
Speaker 3: And I also good to kind of.

554
00:28:58,440 --> 00:29:02,560
Speaker 6: Competitor like you've got to Yes, you have to be aware,

555
00:29:03,080 --> 00:29:07,280
Speaker 6: but you don't want to subconsciously let And also big

556
00:29:07,280 --> 00:29:12,080
Speaker 6: thing is I like following like the owners of people,

557
00:29:12,200 --> 00:29:18,200
Speaker 6: the trail blazers in other yeah, so where was I Okay,

558
00:29:18,240 --> 00:29:22,160
Speaker 6: so fun launches, fun launches, Can I quickly say, like,

559
00:29:22,280 --> 00:29:25,560
Speaker 6: for example, Mel recently shut up?

560
00:29:27,120 --> 00:29:29,640
Speaker 1: Can you tell I have my own podcast has an issue?

561
00:29:31,560 --> 00:29:35,640
Speaker 1: Can I quickly interject on so, like, for example, like

562
00:29:35,720 --> 00:29:40,200
Speaker 1: if we're talking fun launches ideas recently, to be very

563
00:29:40,200 --> 00:29:44,760
Speaker 1: transparent with you guys, obviously, with everything happening around the world,

564
00:29:45,040 --> 00:29:47,959
Speaker 1: with you know, the recent floods and what's happening in

565
00:29:48,040 --> 00:29:52,200
Speaker 1: Russia and just everything, we have definitely noticed a dip

566
00:29:52,440 --> 00:29:56,480
Speaker 1: in sales in consumer spending. And so me and Mel.

567
00:29:57,160 --> 00:30:00,680
Speaker 4: Not just spending though, like engagement, people are very connected

568
00:30:00,760 --> 00:30:04,440
Speaker 4: with what's happening online because of what's happening, you.

569
00:30:04,480 --> 00:30:06,120
Speaker 1: Know, online all in the world.

570
00:30:06,280 --> 00:30:09,800
Speaker 4: Yeah, yeah, so the disconnection as well is quite a

571
00:30:09,800 --> 00:30:12,280
Speaker 4: big thing that not just us, but like I would

572
00:30:12,320 --> 00:30:14,520
Speaker 4: say most e commerce businesses.

573
00:30:14,400 --> 00:30:17,479
Speaker 1: Everyone I've spoken to is experiencing the same exactly. And

574
00:30:17,560 --> 00:30:21,000
Speaker 1: so me and Mel actually had to sit down and

575
00:30:21,080 --> 00:30:25,040
Speaker 1: so you also have to be super connected to your community,

576
00:30:25,280 --> 00:30:29,760
Speaker 1: how they're feeling and what's happening in regards to your launchers.

577
00:30:30,040 --> 00:30:31,880
Speaker 1: And so yeah, we sat down and we had a

578
00:30:31,880 --> 00:30:35,480
Speaker 1: brain storing session of like what does our community need

579
00:30:35,600 --> 00:30:38,440
Speaker 1: right now, what is you know, what do we want

580
00:30:38,480 --> 00:30:41,400
Speaker 1: to do? What is a fun idea that you know,

581
00:30:41,480 --> 00:30:44,600
Speaker 1: could possibly help someone who's you know, feeling this certain way.

582
00:30:45,760 --> 00:30:48,360
Speaker 1: And we'll get into the crux of you know that

583
00:30:48,440 --> 00:30:51,320
Speaker 1: sort of stuff rather than just going, oh, i've got

584
00:30:51,320 --> 00:30:53,720
Speaker 1: a product to launch, let's just launch it how we've

585
00:30:53,760 --> 00:30:55,320
Speaker 1: always launched it, and let's just.

586
00:30:55,320 --> 00:30:58,320
Speaker 4: Do a giveaway and let's just do you know, the

587
00:30:58,360 --> 00:31:00,560
Speaker 4: same ship, the same shit. Like I don't know if

588
00:31:00,600 --> 00:31:03,680
Speaker 4: you guys really notice this too much, but Naked Harvests

589
00:31:03,720 --> 00:31:07,640
Speaker 4: do not do the traditional giveaways with brands ever, Like

590
00:31:07,960 --> 00:31:10,680
Speaker 4: we will do them for big occasions like for example,

591
00:31:10,680 --> 00:31:12,960
Speaker 4: you would have seen our third birthday. That's a huge

592
00:31:13,000 --> 00:31:14,960
Speaker 4: thing for us. So we wanted to be able to

593
00:31:15,160 --> 00:31:19,160
Speaker 4: reward our community, you know, with these gifts, but it's

594
00:31:19,200 --> 00:31:21,959
Speaker 4: not something that we carry in through all product launches.

595
00:31:22,000 --> 00:31:23,760
Speaker 5: You'll rarely see us do stuff.

596
00:31:23,440 --> 00:31:25,840
Speaker 4: Like that on socials because it's it's boring, it's been

597
00:31:25,880 --> 00:31:27,400
Speaker 4: done and it's not innovative.

598
00:31:27,600 --> 00:31:30,320
Speaker 1: Well, I think you'll rarely see us doing the same thing. Yeah,

599
00:31:30,480 --> 00:31:34,160
Speaker 1: you know, so Mel is like really huge on being innovative.

600
00:31:34,200 --> 00:31:37,040
Speaker 1: I think like Mel's like worst nightmare is doing the

601
00:31:37,080 --> 00:31:40,000
Speaker 1: same shit or copying another brand, And so I think

602
00:31:40,040 --> 00:31:44,240
Speaker 1: if we're talking about processes, you often say, oh, look

603
00:31:44,320 --> 00:31:46,640
Speaker 1: I'm going to work from home this morning. Or she'll

604
00:31:46,640 --> 00:31:49,840
Speaker 1: go into an office and she has this brainstorming sash

605
00:31:49,920 --> 00:31:52,480
Speaker 1: like she said, she's always looking at her phone. And

606
00:31:52,520 --> 00:31:56,280
Speaker 1: then also will then come in and will have a discussion.

607
00:31:56,640 --> 00:31:59,560
Speaker 1: We'll workshop, yeah, workshop it because often her ideas are

608
00:31:59,640 --> 00:32:02,240
Speaker 1: like crazy, like souper out of the box, and me

609
00:32:02,280 --> 00:32:06,440
Speaker 1: and Cooper are like, I don't understand, like thinking logistically,

610
00:32:06,680 --> 00:32:09,200
Speaker 1: how are we going to do this? And then we

611
00:32:09,240 --> 00:32:12,000
Speaker 1: will bounce off each other and.

612
00:32:11,360 --> 00:32:13,400
Speaker 4: Make it, will make it so that it works, the

613
00:32:13,440 --> 00:32:16,160
Speaker 4: idea will actually work across the business.

614
00:32:16,440 --> 00:32:16,680
Speaker 5: Yeah.

615
00:32:16,760 --> 00:32:19,160
Speaker 1: And then also sometimes we go fuck it, let's see

616
00:32:19,160 --> 00:32:19,720
Speaker 1: what happens.

617
00:32:20,320 --> 00:32:20,600
Speaker 3: I know.

618
00:32:20,760 --> 00:32:23,800
Speaker 4: I feel like the key from here with fun launch

619
00:32:23,840 --> 00:32:27,080
Speaker 4: ideas is, especially when you're in the infancy of the business,

620
00:32:27,320 --> 00:32:30,240
Speaker 4: is to not be scared of trying something new when

621
00:32:30,280 --> 00:32:32,200
Speaker 4: you don't know what the result's going to be or

622
00:32:32,240 --> 00:32:33,480
Speaker 4: you don't know how it's going to go. Because I

623
00:32:33,480 --> 00:32:36,080
Speaker 4: feel like our best launches have been the most out

624
00:32:36,120 --> 00:32:39,440
Speaker 4: of the box, random things, and then that's a learning curve,

625
00:32:39,520 --> 00:32:42,080
Speaker 4: you know, for next time. Hey, elements of this fun

626
00:32:42,160 --> 00:32:45,040
Speaker 4: launch really worked. Let's see how we can utilize it

627
00:32:45,040 --> 00:32:46,600
Speaker 4: and adapt it for a future launch.

628
00:32:46,800 --> 00:32:49,680
Speaker 1: Yeah, and I think that's interesting too, because I reckon

629
00:32:49,800 --> 00:32:51,640
Speaker 1: a lot of our launches that we thought would maybe

630
00:32:51,680 --> 00:32:53,000
Speaker 1: be our biggest launches weren't.

631
00:32:53,400 --> 00:32:56,120
Speaker 4: Yes, so true, and we've been pleasantly surprised by Yeah,

632
00:32:56,240 --> 00:32:59,240
Speaker 4: we didn't think, like, for example, our mystery boxes. Pleasantly

633
00:32:59,280 --> 00:33:01,840
Speaker 4: surprised there. Huge didn't realize how many of you loved

634
00:33:01,880 --> 00:33:02,840
Speaker 4: a mystery.

635
00:33:02,880 --> 00:33:05,640
Speaker 1: Art, which honestly makes me nervous because I couldn't think

636
00:33:05,680 --> 00:33:07,200
Speaker 1: of anything worse than a mystery.

637
00:33:07,080 --> 00:33:08,400
Speaker 4: I feel like Georgie and I are not the type

638
00:33:08,400 --> 00:33:10,760
Speaker 4: of people to know spend one hundred dollars on things

639
00:33:10,800 --> 00:33:11,800
Speaker 4: we don't even know.

640
00:33:11,800 --> 00:33:14,520
Speaker 6: No, but you guys loved it.

641
00:33:14,560 --> 00:33:17,080
Speaker 1: And also that was my favorite thing. So I don't

642
00:33:17,120 --> 00:33:19,040
Speaker 1: know if I told you guys this, but at the

643
00:33:19,080 --> 00:33:21,360
Speaker 1: Move with Us event, I had so many girls come

644
00:33:21,440 --> 00:33:23,720
Speaker 1: up to me and they were like, you guys had

645
00:33:23,720 --> 00:33:26,680
Speaker 1: the best mystery box. Usually brands will just chuck in

646
00:33:26,720 --> 00:33:29,320
Speaker 1: like dodgy products and like maybe one good one, but

647
00:33:29,360 --> 00:33:32,000
Speaker 1: you literally put all your best products and I will

648
00:33:32,040 --> 00:33:33,280
Speaker 1: be buying three next time.

649
00:33:33,400 --> 00:33:34,320
Speaker 5: Got to make it worth it.

650
00:33:34,520 --> 00:33:36,680
Speaker 1: Yeah, I just thought love you.

651
00:33:38,040 --> 00:33:38,120
Speaker 4: So.

652
00:33:38,240 --> 00:33:38,480
Speaker 3: Yeah.

653
00:33:38,560 --> 00:33:42,880
Speaker 4: Essentially that is like how the ideas come and Georgie

654
00:33:42,920 --> 00:33:45,160
Speaker 4: and I will workshop it, usually bring in Cooper for

655
00:33:45,200 --> 00:33:47,280
Speaker 4: the logistics side of things to make sure that what

656
00:33:47,320 --> 00:33:49,760
Speaker 4: our idea is can actually work.

657
00:33:49,800 --> 00:33:51,920
Speaker 1: Our quantities logistics, and.

658
00:33:51,920 --> 00:33:54,960
Speaker 4: Then once that happens, I will bring the team together,

659
00:33:55,080 --> 00:33:59,120
Speaker 4: our creative team, and we will go over every single

660
00:33:59,560 --> 00:34:03,600
Speaker 4: factor that we need to cover in order to execute

661
00:34:03,640 --> 00:34:06,280
Speaker 4: the launch. So it can be anything from you know,

662
00:34:06,440 --> 00:34:09,879
Speaker 4: our stock, what's on hand, what do we need to order?

663
00:34:10,280 --> 00:34:13,200
Speaker 4: You know, our customer journey, how do we nurture them

664
00:34:13,360 --> 00:34:15,839
Speaker 4: in the lead up, what's our marketing strategy? And then

665
00:34:16,120 --> 00:34:18,400
Speaker 4: who's doing what within our marketing strategy? Where do we

666
00:34:18,440 --> 00:34:20,319
Speaker 4: want to put our budget? You know, Like there's so

667
00:34:20,400 --> 00:34:24,040
Speaker 4: many things to go in to a launch. It's not

668
00:34:24,200 --> 00:34:26,439
Speaker 4: just hey, this is the idea, let's get it live.

669
00:34:26,520 --> 00:34:29,319
Speaker 4: There are literally sometimes our launches can take up to

670
00:34:29,360 --> 00:34:33,759
Speaker 4: two months of planning, actually even longer. Yeah, I work

671
00:34:33,800 --> 00:34:36,600
Speaker 4: on things months and months in advance, like the idea

672
00:34:36,640 --> 00:34:37,640
Speaker 4: is already in my head. Work.

673
00:34:37,680 --> 00:34:39,440
Speaker 1: Well, if we think of Kid's collab that took a

674
00:34:39,520 --> 00:34:40,320
Speaker 1: year exactly.

675
00:34:40,360 --> 00:34:41,800
Speaker 4: That was a little bit different though but yeah, I

676
00:34:41,800 --> 00:34:45,080
Speaker 4: would say probably our longest launch. For example, I'm not

677
00:34:45,120 --> 00:34:47,000
Speaker 4: going to tell you what we're doing, but we're doing

678
00:34:47,040 --> 00:34:48,200
Speaker 4: something very fun in September.

679
00:34:49,719 --> 00:34:51,319
Speaker 1: Say, should we just tell them?

680
00:34:52,800 --> 00:34:54,680
Speaker 4: Love to tell you guys everything? And then she goes

681
00:34:54,719 --> 00:34:57,480
Speaker 4: and did you see what I did on Stories? And

682
00:34:57,520 --> 00:34:58,960
Speaker 4: I'm like yes, and I didn't approve.

683
00:35:01,760 --> 00:35:03,720
Speaker 1: Basically, guys, if you ever want to know the behind

684
00:35:03,760 --> 00:35:06,960
Speaker 1: the scenes, I'm a loose lips. It makes you following me.

685
00:35:09,360 --> 00:35:12,439
Speaker 4: But yeah, So say, for example, we have something really

686
00:35:12,440 --> 00:35:16,600
Speaker 4: exciting happening in September that's been in the works already since.

687
00:35:16,719 --> 00:35:20,240
Speaker 1: Much, wasn't it. I feel like it was before my size.

688
00:35:20,480 --> 00:35:23,040
Speaker 5: Ye, true, before we have been but really things have

689
00:35:23,160 --> 00:35:23,960
Speaker 5: been ramped.

690
00:35:23,719 --> 00:35:27,479
Speaker 1: Dance as much sued the planning. Yes, correct, Yeah, so

691
00:35:28,000 --> 00:35:30,400
Speaker 1: that's how long it's going to be. So good, guys,

692
00:35:30,680 --> 00:35:31,720
Speaker 1: I'm so fucking excited.

693
00:35:31,760 --> 00:35:33,239
Speaker 5: That's how long things can take here.

694
00:35:33,560 --> 00:35:35,400
Speaker 1: Yeah, And I think that's a good thing. Is like,

695
00:35:35,760 --> 00:35:38,799
Speaker 1: it's not a quick thing like I think sometimes our

696
00:35:38,840 --> 00:35:42,960
Speaker 1: launchers probably look very like scrappy and like we've just

697
00:35:43,040 --> 00:35:43,719
Speaker 1: done this thing.

698
00:35:43,960 --> 00:35:45,000
Speaker 5: I'm not scrappy, guys.

699
00:35:45,360 --> 00:35:48,759
Speaker 4: There's one thing, you know, not a scrappy girls.

700
00:35:48,840 --> 00:35:51,600
Speaker 5: Last minute, Well, we're so organized at the start.

701
00:35:51,440 --> 00:35:54,600
Speaker 1: But I mean like they look effortless. They look like

702
00:35:54,640 --> 00:35:57,080
Speaker 1: we've just put some stuff together and it's yeah, they

703
00:35:57,160 --> 00:36:01,200
Speaker 1: looked very, very polished, but it's not done, you know.

704
00:36:01,440 --> 00:36:04,480
Speaker 1: Last minute. Everything is like so thought out.

705
00:36:04,840 --> 00:36:07,799
Speaker 2: When it comes to your launches. How did you get

706
00:36:07,840 --> 00:36:10,400
Speaker 2: to the point where you decided that it was actually

707
00:36:10,400 --> 00:36:12,680
Speaker 2: better to take that six to eight months to plan

708
00:36:12,760 --> 00:36:15,800
Speaker 2: a product launch properly, because a lot of small businesses

709
00:36:15,840 --> 00:36:18,719
Speaker 2: will rush and try to get stuff out because it's

710
00:36:18,719 --> 00:36:20,359
Speaker 2: the idea and they want people to buy it.

711
00:36:20,400 --> 00:36:20,920
Speaker 5: Absolutely.

712
00:36:21,160 --> 00:36:23,320
Speaker 1: This is a great question because we never used to

713
00:36:23,360 --> 00:36:23,719
Speaker 1: be like this.

714
00:36:23,920 --> 00:36:24,080
Speaker 2: No.

715
00:36:24,320 --> 00:36:26,800
Speaker 4: We used to have a product arrive in our warehouse

716
00:36:26,880 --> 00:36:27,720
Speaker 4: and then keep.

717
00:36:27,719 --> 00:36:29,960
Speaker 5: It would be like I want this launched in two

718
00:36:29,960 --> 00:36:31,960
Speaker 5: weeks and we're like fuck k no.

719
00:36:32,160 --> 00:36:32,399
Speaker 2: Keep.

720
00:36:32,400 --> 00:36:35,239
Speaker 1: It would be like for cashro Leasons, we need to

721
00:36:35,280 --> 00:36:36,120
Speaker 1: get this out now.

722
00:36:36,840 --> 00:36:39,200
Speaker 5: And we're like, right, oh.

723
00:36:39,040 --> 00:36:40,799
Speaker 1: We'll be like, well, if you want to get paid,

724
00:36:40,840 --> 00:36:42,160
Speaker 1: we need to send us out.

725
00:36:43,760 --> 00:36:46,520
Speaker 3: I wouldn't say that bad, but in other words.

726
00:36:46,239 --> 00:36:50,200
Speaker 1: Definitely so guys, I think at the start of your

727
00:36:50,239 --> 00:36:53,560
Speaker 1: business you're not as planned as mel saying like we are.

728
00:36:54,440 --> 00:36:55,560
Speaker 5: This is three years in the making.

729
00:36:55,640 --> 00:36:57,960
Speaker 1: Yeah, like we're a multimillion dollar e commerce business. We're

730
00:36:58,000 --> 00:36:59,839
Speaker 1: not a small business anymore, even though we're still going

731
00:36:59,840 --> 00:37:02,400
Speaker 1: to team, Like we have polish things and we have

732
00:37:02,520 --> 00:37:06,239
Speaker 1: processes and we've really got to this point. But previously,

733
00:37:06,360 --> 00:37:08,520
Speaker 1: when it was literally mean Cooper mel and you know,

734
00:37:08,640 --> 00:37:11,799
Speaker 1: Court or whatever, it would be super last minute and

735
00:37:11,840 --> 00:37:14,680
Speaker 1: it would be scrappy, and it did. We made it work.

736
00:37:15,040 --> 00:37:17,319
Speaker 1: And I think that's a huge thing. Like if we

737
00:37:17,400 --> 00:37:19,480
Speaker 1: go back to the start, like me and Cooper hired

738
00:37:19,520 --> 00:37:23,720
Speaker 1: our parents because you know, we couldn't afford wages, and like.

739
00:37:23,840 --> 00:37:30,160
Speaker 3: We still paid them but then very little. They just

740
00:37:30,200 --> 00:37:31,200
Speaker 3: wanted to help us out.

741
00:37:31,400 --> 00:37:33,160
Speaker 1: We were so happy to be this Yeah, and we

742
00:37:33,239 --> 00:37:35,879
Speaker 1: also like you know, knew that they would be working

743
00:37:35,920 --> 00:37:38,280
Speaker 1: extremely hard, you know, would get banged forever.

744
00:37:40,200 --> 00:37:41,240
Speaker 5: I don't have to worry about.

745
00:37:41,040 --> 00:37:44,279
Speaker 4: Any of there's pesky hr probably, yeah, but it's like

746
00:37:44,400 --> 00:37:48,440
Speaker 4: at the start, we did really and also like you know,

747
00:37:48,560 --> 00:37:50,680
Speaker 4: like we said, like our graphics sign was our cousin,

748
00:37:50,880 --> 00:37:52,800
Speaker 4: and we did things super scrappy.

749
00:37:52,840 --> 00:37:55,080
Speaker 1: We did things last minute because you kind of have

750
00:37:55,239 --> 00:37:57,879
Speaker 1: to and you have to be reactive, but you do

751
00:37:58,280 --> 00:38:00,239
Speaker 1: and I think that's fine for the first cup of

752
00:38:00,320 --> 00:38:02,320
Speaker 1: years but you do want to get to the point

753
00:38:02,600 --> 00:38:06,920
Speaker 1: where you're not doing that because it's just not sustainable

754
00:38:07,480 --> 00:38:11,200
Speaker 1: and it's the fastest way to fail and burn out. Yeah,

755
00:38:11,480 --> 00:38:13,080
Speaker 1: and also won't help you scale.

756
00:38:13,239 --> 00:38:13,439
Speaker 3: Yeah.

757
00:38:13,480 --> 00:38:16,640
Speaker 1: I think we realized if we keep doing things last

758
00:38:16,640 --> 00:38:19,840
Speaker 1: minute and we're not you know ahead, we are going

759
00:38:19,920 --> 00:38:24,760
Speaker 1: to burn out and we're not going to be able. Yeah,

760
00:38:24,920 --> 00:38:28,719
Speaker 1: we were lacking mel stuck around. So yeah, I think

761
00:38:28,840 --> 00:38:32,240
Speaker 1: that's huge as if you can be more thought out

762
00:38:32,320 --> 00:38:34,479
Speaker 1: and you can have more of a process but still

763
00:38:34,520 --> 00:38:35,239
Speaker 1: have fun with it.

764
00:38:35,480 --> 00:38:39,440
Speaker 2: The next question is how do you keep motivated or

765
00:38:39,520 --> 00:38:41,560
Speaker 2: keep the momentum going for the business.

766
00:38:43,120 --> 00:38:47,680
Speaker 4: Honestly, mine is very my momentum and my motivation comes

767
00:38:47,680 --> 00:38:50,600
Speaker 4: from the fact that we launch products almost every month,

768
00:38:52,080 --> 00:38:55,480
Speaker 4: and it takes a lot of energy to do that,

769
00:38:55,520 --> 00:38:57,879
Speaker 4: Like not a lot of businesses, especially not a lot

770
00:38:57,920 --> 00:39:02,200
Speaker 4: of people in the supplement's industry launching products every single month,

771
00:39:02,440 --> 00:39:06,120
Speaker 4: especially with the size team that we have. So really,

772
00:39:06,239 --> 00:39:09,000
Speaker 4: my momentum and motivation comes from the fact that I have.

773
00:39:08,960 --> 00:39:12,640
Speaker 5: Deadlines and I just can't not do them. Like if

774
00:39:12,680 --> 00:39:14,440
Speaker 5: we don't do them, the launch doesn't happen.

775
00:39:14,640 --> 00:39:18,080
Speaker 1: So we also cost some stress, but we also have

776
00:39:18,239 --> 00:39:20,360
Speaker 1: KPIs now which we never used to have. So we

777
00:39:20,400 --> 00:39:22,920
Speaker 1: have a budget we have to meet because we do

778
00:39:23,000 --> 00:39:25,319
Speaker 1: have a team, we do have wages, we do have

779
00:39:25,920 --> 00:39:28,000
Speaker 1: you know, a warehouse. We end like we need to

780
00:39:28,040 --> 00:39:30,319
Speaker 1: pay the bills. So we need to be you know,

781
00:39:30,360 --> 00:39:32,880
Speaker 1: making a certain amount of money. And it's like and

782
00:39:32,960 --> 00:39:34,320
Speaker 1: you need you know, pressure.

783
00:39:34,520 --> 00:39:35,240
Speaker 5: Yeah, there's pressure.

784
00:39:35,239 --> 00:39:37,279
Speaker 4: It's a lot more pressure now because especially like we

785
00:39:37,320 --> 00:39:39,759
Speaker 4: do launch products every month and we're constantly looking for

786
00:39:40,080 --> 00:39:43,160
Speaker 4: new and exciting things for you guys our community to

787
00:39:43,880 --> 00:39:46,240
Speaker 4: like want and use, and that costs money.

788
00:39:46,840 --> 00:39:50,399
Speaker 5: Yeah, we want just mess around every month, like.

789
00:39:50,440 --> 00:39:53,040
Speaker 4: We need the money to be able to continue to

790
00:39:53,080 --> 00:39:56,520
Speaker 4: do what we're doing. So there is definitely these days

791
00:39:57,000 --> 00:39:59,080
Speaker 4: a level of constant pressure.

792
00:40:00,600 --> 00:40:02,160
Speaker 1: I think we will thrive off pressure.

793
00:40:02,200 --> 00:40:05,719
Speaker 5: Though I was gonna say I love stress exactly, but

794
00:40:05,760 --> 00:40:06,680
Speaker 5: I think we're.

795
00:40:06,520 --> 00:40:09,200
Speaker 1: Almost addicted to cortisol, which is like a whole episode.

796
00:40:09,400 --> 00:40:12,439
Speaker 4: I do get such a high, guys if I'll sit

797
00:40:12,480 --> 00:40:16,200
Speaker 4: there on Shopify on live view and I fully feel

798
00:40:16,719 --> 00:40:20,360
Speaker 4: like I have just run like one hundred meters a marathon.

799
00:40:20,480 --> 00:40:22,759
Speaker 5: Yeah, I'm just like, oh my gosh, like this is

800
00:40:22,760 --> 00:40:23,480
Speaker 5: a race to me.

801
00:40:23,440 --> 00:40:26,080
Speaker 1: But oh my god, the high when we do a

802
00:40:26,160 --> 00:40:27,719
Speaker 1: launch and it goes well.

803
00:40:27,880 --> 00:40:30,680
Speaker 5: It's next to none. It's like it's addictive for sure.

804
00:40:31,000 --> 00:40:32,799
Speaker 5: I literally said that the other day to the girls

805
00:40:32,800 --> 00:40:35,239
Speaker 5: when we launched Mystery Boxes. I was like, this is

806
00:40:35,280 --> 00:40:36,239
Speaker 5: what's addictive to me?

807
00:40:36,600 --> 00:40:39,200
Speaker 6: Yeah, I know, and then also feeling all the time,

808
00:40:40,400 --> 00:40:42,680
Speaker 6: oh my god, you would be dead.

809
00:40:44,160 --> 00:40:47,640
Speaker 1: I also like, something I realized is like, now, I

810
00:40:47,680 --> 00:40:49,760
Speaker 1: don't think I could go back to a normal job

811
00:40:49,960 --> 00:40:51,520
Speaker 1: with the amount of and I know we have a

812
00:40:51,520 --> 00:40:54,560
Speaker 1: lot of pressure and stress, but also what you're talking about,

813
00:40:54,560 --> 00:40:58,440
Speaker 1: that feeling of excitement because we do constantly do new stuff,

814
00:40:58,719 --> 00:40:59,880
Speaker 1: is like, yeah, it's very.

815
00:41:00,360 --> 00:41:02,400
Speaker 5: I often think that, like what would I do if

816
00:41:02,440 --> 00:41:03,160
Speaker 5: I wasn't here?

817
00:41:03,400 --> 00:41:04,200
Speaker 1: Yeah, what would you do?

818
00:41:04,560 --> 00:41:06,440
Speaker 4: Like, I don't think I could ever go back to

819
00:41:06,440 --> 00:41:09,080
Speaker 4: like a normal job, Like I just couldn't so boring.

820
00:41:09,160 --> 00:41:10,560
Speaker 5: I would not be able to deal with it.

821
00:41:10,640 --> 00:41:12,440
Speaker 4: Like I'm so used to working at such a high

822
00:41:12,640 --> 00:41:15,800
Speaker 4: pace and such a fast pace and such a detailed

823
00:41:15,800 --> 00:41:17,800
Speaker 4: pace that if someone you know wasn't launching a product

824
00:41:17,800 --> 00:41:20,480
Speaker 4: for three months or didn't have much going on, I'd

825
00:41:20,480 --> 00:41:22,640
Speaker 4: be twiddling my fingers, going, what's what are we doing?

826
00:41:23,239 --> 00:41:23,840
Speaker 1: What was I saying?

827
00:41:23,920 --> 00:41:25,080
Speaker 5: Loose Lip's girl of it.

828
00:41:28,400 --> 00:41:31,640
Speaker 4: Not launching a product, guys from March this she almost

829
00:41:31,719 --> 00:41:34,279
Speaker 4: spoiled something big time and I'm so sorry and we're

830
00:41:34,320 --> 00:41:34,879
Speaker 4: cutting it out.

831
00:41:35,400 --> 00:41:35,600
Speaker 3: Yeah.

832
00:41:35,640 --> 00:41:37,720
Speaker 1: So then the months we're not even launching a product,

833
00:41:37,719 --> 00:41:40,760
Speaker 1: we're usually doing some huge activation too for our community.

834
00:41:40,840 --> 00:41:48,400
Speaker 5: So like everything essentially just tell them, okay, literally be

835
00:41:48,480 --> 00:41:49,080
Speaker 5: the death of me.

836
00:41:49,200 --> 00:41:52,560
Speaker 1: All right, you go, Cooper, how do you keep momentum

837
00:41:52,640 --> 00:41:55,120
Speaker 1: and motivation? This would be interesting because.

838
00:41:54,920 --> 00:41:59,759
Speaker 3: Sometimes I forgot you were here. It's like really hard

839
00:42:00,040 --> 00:42:04,440
Speaker 3: George and mill because we're just so for me. I

840
00:42:04,600 --> 00:42:07,680
Speaker 3: like the growth of the company. So the biggest thing

841
00:42:07,920 --> 00:42:10,520
Speaker 3: was us moving into the bigger warehouse so we have

842
00:42:10,600 --> 00:42:14,720
Speaker 3: more room to grow. So to do that it was massive.

843
00:42:14,800 --> 00:42:19,480
Speaker 3: So I brought everything to Georgia and Georgia was like,

844
00:42:20,160 --> 00:42:22,960
Speaker 3: I don't know, this is too big. But I was

845
00:42:23,000 --> 00:42:25,520
Speaker 3: running the numbers and I was seeing where we're going,

846
00:42:25,560 --> 00:42:27,680
Speaker 3: and I just thought, this is it. We're going to

847
00:42:27,719 --> 00:42:30,160
Speaker 3: do it. We have to just take the plunge.

848
00:42:29,880 --> 00:42:35,320
Speaker 1: Keeper thrives off Ris. I love it and it makes.

849
00:42:34,760 --> 00:42:37,200
Speaker 4: That's actually I kind of asked the one that was

850
00:42:37,560 --> 00:42:39,880
Speaker 4: for like two years, let's get an app.

851
00:42:41,880 --> 00:42:44,520
Speaker 5: We're like to see you have three people in this team.

852
00:42:45,200 --> 00:42:46,920
Speaker 5: You think we can develop.

853
00:42:46,520 --> 00:42:48,520
Speaker 3: I've always been trying to do.

854
00:42:48,480 --> 00:42:49,719
Speaker 5: That, and then now we have an app.

855
00:42:49,920 --> 00:42:55,320
Speaker 1: Yeah, it's doing so well. Right, we love the app's

856
00:42:55,400 --> 00:42:58,440
Speaker 1: that's actually true. Cooper is very visionary, and you're like

857
00:42:58,840 --> 00:43:02,759
Speaker 1: very so often because like obviously in three years, we'd

858
00:43:02,800 --> 00:43:05,440
Speaker 1: have to lose motivation at some points, and so often

859
00:43:05,480 --> 00:43:08,200
Speaker 1: if Cooper's having a slump, he'll come to me and go,

860
00:43:08,320 --> 00:43:10,279
Speaker 1: we need a bigger goal because I need to get

861
00:43:10,320 --> 00:43:11,120
Speaker 1: motivated again.

862
00:43:11,440 --> 00:43:12,879
Speaker 5: You guys do that a lot, and then you bring

863
00:43:12,960 --> 00:43:14,120
Speaker 5: me in and you're like, so.

864
00:43:14,160 --> 00:43:19,879
Speaker 1: Mel, this is what I cry, and then she goes,

865
00:43:19,880 --> 00:43:21,480
Speaker 1: all right, let's do it.

866
00:43:21,560 --> 00:43:23,719
Speaker 3: In the back of my mind, I'm thinking, oh man,

867
00:43:23,800 --> 00:43:29,680
Speaker 3: I don't even know somehow, and we usually go past it. Yeah,

868
00:43:30,000 --> 00:43:33,600
Speaker 3: but yeah, I love I love doing I love going

869
00:43:33,920 --> 00:43:36,240
Speaker 3: just going for it, like why not we're here for.

870
00:43:39,000 --> 00:43:41,880
Speaker 1: We might go into liquidation plumbing.

871
00:43:42,480 --> 00:43:46,840
Speaker 3: I don't even think about that. No, I'm not plumbing.

872
00:43:48,840 --> 00:43:51,759
Speaker 1: I think for me, it's like, you know much what

873
00:43:51,800 --> 00:43:55,520
Speaker 1: you guys are talking about. I very much thrive off.

874
00:43:56,000 --> 00:43:59,080
Speaker 1: If Mel comes into my office and she's excited and

875
00:43:59,160 --> 00:44:03,200
Speaker 1: motivated about something, I am like, all right, I'm on board.

876
00:44:03,520 --> 00:44:05,680
Speaker 1: Let's do it the exact same as Cooper. Like, I

877
00:44:05,719 --> 00:44:07,640
Speaker 1: just need Cooper to come to me with an idea

878
00:44:07,840 --> 00:44:09,600
Speaker 1: and he just like has to push me a little bit,

879
00:44:09,640 --> 00:44:11,960
Speaker 1: and I'm like, all right, let's do.

880
00:44:11,960 --> 00:44:16,680
Speaker 4: This exhibit it does think the app was a great idea. Yeah,

881
00:44:16,680 --> 00:44:20,560
Speaker 4: And we had convince her and then she finally asked

882
00:44:20,600 --> 00:44:23,359
Speaker 4: someone else who's a business like for me come out

883
00:44:23,400 --> 00:44:26,360
Speaker 4: of his face, and they raved about it and George was

884
00:44:26,360 --> 00:44:26,719
Speaker 4: on board.

885
00:44:26,760 --> 00:44:27,080
Speaker 5: Suddenly.

886
00:44:27,239 --> 00:44:29,880
Speaker 1: I was like, I got the best idea. We're doing

887
00:44:29,880 --> 00:44:32,719
Speaker 1: an app, and like, don't worry ignowledge you guys. I

888
00:44:32,760 --> 00:44:35,960
Speaker 1: get like I am like, I need you guys to

889
00:44:36,080 --> 00:44:38,560
Speaker 1: almost push me a little bit because I'm the safe one.

890
00:44:38,680 --> 00:44:40,759
Speaker 1: I think they would be surprised to know that I'm

891
00:44:40,760 --> 00:44:41,479
Speaker 1: the safe one.

892
00:44:41,800 --> 00:44:44,080
Speaker 5: Yeah, we're often pushing George out of her comfort zone.

893
00:44:44,160 --> 00:44:47,799
Speaker 1: Yeah, because also I think you know, Cooper's saying, oh,

894
00:44:47,840 --> 00:44:49,920
Speaker 1: I don't even think about it if we go into liquidation,

895
00:44:50,040 --> 00:44:53,399
Speaker 1: whereas I do, Like I'm that person who's like, can

896
00:44:53,440 --> 00:44:56,560
Speaker 1: we pay everyone's wages? But can we you know, do that?

897
00:44:56,680 --> 00:44:58,520
Speaker 1: And then Cooper's just gonna be like, yeah, it's fine,

898
00:44:58,560 --> 00:45:02,040
Speaker 1: and I'm like, Okay, let's do but yeah, I definitely

899
00:45:02,120 --> 00:45:04,440
Speaker 1: thrive off you guys.

900
00:45:04,800 --> 00:45:07,399
Speaker 4: And the alternatively, I think off the back of that,

901
00:45:07,520 --> 00:45:10,240
Speaker 4: like we're very good at thriving off when things aren't

902
00:45:10,239 --> 00:45:13,399
Speaker 4: going so well, so we're not just like shit's hit

903
00:45:13,440 --> 00:45:16,920
Speaker 4: the fan, what do we do? Fuck it, I've lost

904
00:45:16,920 --> 00:45:20,759
Speaker 4: all my motivation to do anything. We're just gonna give up,

905
00:45:20,920 --> 00:45:23,040
Speaker 4: you know, like when things aren't going so well, if

906
00:45:23,040 --> 00:45:25,960
Speaker 4: we have slower months, or if we're if I feel like,

907
00:45:26,560 --> 00:45:28,520
Speaker 4: you know, we're not growing fast enough or what we're

908
00:45:28,520 --> 00:45:30,640
Speaker 4: doing is not good enough, or if Georgie and Cooper,

909
00:45:30,800 --> 00:45:33,160
Speaker 4: you know, we're not hitting our budget this month, Like

910
00:45:33,280 --> 00:45:35,239
Speaker 4: we don't. Just that's not the end of it, you know,

911
00:45:35,400 --> 00:45:38,000
Speaker 4: Like we get motivation from that. And we got together

912
00:45:38,120 --> 00:45:41,280
Speaker 4: and have a meeting and we're like, how do we pivot,

913
00:45:41,360 --> 00:45:43,840
Speaker 4: how do we change this situation so that we're not

914
00:45:43,880 --> 00:45:44,800
Speaker 4: seeing that next month?

915
00:45:44,840 --> 00:45:48,040
Speaker 1: Well, we literally recently had a team meeting because, like

916
00:45:48,120 --> 00:45:51,480
Speaker 1: I said, you know, with everything that's happening at the moment,

917
00:45:51,600 --> 00:45:55,279
Speaker 1: it is hitting businesses for sure. And we had like

918
00:45:55,320 --> 00:45:58,200
Speaker 1: a team huddle and I had to be like, guys,

919
00:45:58,440 --> 00:46:01,080
Speaker 1: I know, it's really hard because we're working the hardest

920
00:46:01,120 --> 00:46:03,960
Speaker 1: we ever have and the results aren't there, and I

921
00:46:04,040 --> 00:46:07,320
Speaker 1: know that's discouraging, but like we need to keep going.

922
00:46:07,400 --> 00:46:09,480
Speaker 1: And also I just want you to try a bunch

923
00:46:09,520 --> 00:46:12,000
Speaker 1: of new shit. I just want you to, yeah, like

924
00:46:12,320 --> 00:46:15,680
Speaker 1: you know, get into your zones of genius and let's

925
00:46:15,960 --> 00:46:19,680
Speaker 1: like what we were doing before isn't working. Now that's okay.

926
00:46:20,080 --> 00:46:24,520
Speaker 1: Let's get motivated and use this as fire to you know,

927
00:46:24,600 --> 00:46:25,759
Speaker 1: bigger and better than ever.

928
00:46:25,880 --> 00:46:28,120
Speaker 4: Yeah, and not get too comfortable and what we're doing, yeah,

929
00:46:28,160 --> 00:46:30,560
Speaker 4: it works. Like as soon as things aren't working, that's

930
00:46:30,600 --> 00:46:32,160
Speaker 4: how cue to pivot and change things are.

931
00:46:32,360 --> 00:46:35,080
Speaker 1: Yeah, and that's also a great thing. Was like when

932
00:46:35,280 --> 00:46:37,520
Speaker 1: things you know, like we said, you're never failing because

933
00:46:37,520 --> 00:46:40,400
Speaker 1: you're always failing forward. But like when things aren't working,

934
00:46:40,560 --> 00:46:43,040
Speaker 1: it is such a great time to be like, let's

935
00:46:43,040 --> 00:46:45,080
Speaker 1: get out of our comfort zone because you can, you

936
00:46:45,120 --> 00:46:47,439
Speaker 1: can get really stuck in your ways when you are

937
00:46:47,760 --> 00:46:50,600
Speaker 1: when things are successful, you can go, well, it worked

938
00:46:50,600 --> 00:46:53,000
Speaker 1: this way, let's just keeping doing it that way. And

939
00:46:53,040 --> 00:46:55,359
Speaker 1: that's something we you know, try not to do.

940
00:46:56,000 --> 00:46:58,480
Speaker 4: And I think with us as well, we're so conscious

941
00:46:58,520 --> 00:47:00,400
Speaker 4: of becoming stale and a real elephant.

942
00:47:00,640 --> 00:47:04,800
Speaker 1: Yeah, Like a lot of e commerce businesses, especially a lot.

943
00:47:04,640 --> 00:47:08,080
Speaker 5: Of influencer owned e comm businesses. I feel like they

944
00:47:08,120 --> 00:47:09,880
Speaker 5: have no do you not agree?

945
00:47:09,920 --> 00:47:10,080
Speaker 4: Though?

946
00:47:10,160 --> 00:47:10,839
Speaker 1: I feel like.

947
00:47:11,040 --> 00:47:12,720
Speaker 5: They have one or two years where.

948
00:47:12,560 --> 00:47:15,480
Speaker 4: They are the it factor, they are all anyone can

949
00:47:15,520 --> 00:47:17,920
Speaker 4: talk about, and then they hit their third year and

950
00:47:17,960 --> 00:47:20,839
Speaker 4: they are irrelevant and someone else has, you know, brought

951
00:47:20,880 --> 00:47:24,040
Speaker 4: something else to the table, and the community shifts and

952
00:47:24,080 --> 00:47:27,200
Speaker 4: their focuses elsewhere. And that's like a huge thing that

953
00:47:27,440 --> 00:47:31,480
Speaker 4: I've always not prepared for. But that's been in like

954
00:47:31,560 --> 00:47:33,560
Speaker 4: the back of my head is like, we can't we

955
00:47:33,600 --> 00:47:36,000
Speaker 4: can never be like that. We can never become irrelevant,

956
00:47:36,040 --> 00:47:38,680
Speaker 4: we can never become boring, we can never you know,

957
00:47:38,960 --> 00:47:40,359
Speaker 4: let someone else lead the way.

958
00:47:40,800 --> 00:47:44,440
Speaker 1: But don't you think A huge thing why we're different

959
00:47:44,480 --> 00:47:47,000
Speaker 1: in that regards is from the start is we've always

960
00:47:47,040 --> 00:47:49,920
Speaker 1: said we cannot be an influencer business, even though we

961
00:47:50,040 --> 00:47:53,960
Speaker 1: started obviously from my community and to a separate and

962
00:47:54,000 --> 00:47:56,920
Speaker 1: I'm you know, the face or whatnot, is from the

963
00:47:56,960 --> 00:47:59,879
Speaker 1: start we have been like we're not using Georgie's name,

964
00:48:00,040 --> 00:48:04,719
Speaker 1: We're being so conscious of not being an influencer. You know,

965
00:48:05,000 --> 00:48:05,560
Speaker 1: lad business.

966
00:48:05,719 --> 00:48:09,280
Speaker 2: Okay, what are the most fun and stressful parts of working?

967
00:48:09,640 --> 00:48:10,040
Speaker 5: NH.

968
00:48:10,239 --> 00:48:13,280
Speaker 1: All of them being good.

969
00:48:15,320 --> 00:48:18,719
Speaker 4: They really don't like these two working with them as

970
00:48:18,800 --> 00:48:22,239
Speaker 4: hat now kidding, I think.

971
00:48:22,040 --> 00:48:26,200
Speaker 1: Our launchers, Yeah, do your recond absolutely, our launchers, Like

972
00:48:26,280 --> 00:48:29,279
Speaker 1: we just went on a whole tangent. Is it takes

973
00:48:29,360 --> 00:48:31,759
Speaker 1: up our focus. We like to be risky, so you're

974
00:48:31,760 --> 00:48:35,840
Speaker 1: always bloody, nervous, and we put in a lot of effort.

975
00:48:35,920 --> 00:48:39,319
Speaker 1: We really go the extra mile. So it's stressful and

976
00:48:39,360 --> 00:48:43,000
Speaker 1: we have deadlines, but it's also lots ever borrowing, never boring,

977
00:48:43,920 --> 00:48:44,719
Speaker 1: agreed for.

978
00:48:44,719 --> 00:48:47,960
Speaker 3: Me, the stressful part would be relying on other companies

979
00:48:48,000 --> 00:48:51,560
Speaker 3: to bring in stuff logistics wise, because we always have

980
00:48:51,719 --> 00:48:54,920
Speaker 3: deadlines and everything is scheduled.

981
00:48:55,320 --> 00:48:56,680
Speaker 1: We're always down Cooper's throat.

982
00:48:57,080 --> 00:48:59,319
Speaker 3: Yeah, and then like, iren't sat at my hands. I'm

983
00:48:59,320 --> 00:49:01,560
Speaker 3: doing the best can but he's golfing.

984
00:49:01,600 --> 00:49:02,399
Speaker 5: We're like where the.

985
00:49:03,840 --> 00:49:05,239
Speaker 3: I don't all the time.

986
00:49:05,760 --> 00:49:06,960
Speaker 5: They're on a boat.

987
00:49:08,239 --> 00:49:09,520
Speaker 1: Every Friday.

988
00:49:10,040 --> 00:49:13,879
Speaker 3: I take half the day off, Yes, because I need it.

989
00:49:17,280 --> 00:49:18,080
Speaker 5: I don't want to.

990
00:49:18,280 --> 00:49:23,520
Speaker 1: Yeah, we're ignoring that because that's silly. And then fun

991
00:49:23,560 --> 00:49:27,440
Speaker 1: parts working with the team launches every day is a

992
00:49:27,480 --> 00:49:27,959
Speaker 1: bit of fun.

993
00:49:28,080 --> 00:49:32,600
Speaker 3: Yeah, we all make it fun. Yeah, it's very fun.

994
00:49:32,680 --> 00:49:33,960
Speaker 5: Yeah, we have a fun office.

995
00:49:34,320 --> 00:49:38,080
Speaker 2: So the next question is what was your backup plan.

996
00:49:38,320 --> 00:49:40,440
Speaker 2: If n H didn't.

997
00:49:40,000 --> 00:49:41,600
Speaker 3: Work, should I go.

998
00:49:44,280 --> 00:49:44,640
Speaker 1: Cooper?

999
00:49:44,960 --> 00:49:48,640
Speaker 3: Well, there wasn't a backup. I never had one. I

1000
00:49:48,719 --> 00:49:51,680
Speaker 3: knew this was going to go. But like, let's say,

1001
00:49:51,719 --> 00:49:54,840
Speaker 3: if it didn't, I would have lost my house. I

1002
00:49:54,880 --> 00:49:57,879
Speaker 3: would have lost all of my money. I would have

1003
00:49:58,120 --> 00:50:00,799
Speaker 3: I would have been living with my parents with a

1004
00:50:00,840 --> 00:50:05,560
Speaker 3: baby and a wife and four dogs. Three dogs at

1005
00:50:05,560 --> 00:50:09,400
Speaker 3: the time. We just got another one. But yeah, like

1006
00:50:09,520 --> 00:50:13,120
Speaker 3: it couldn't it couldn't fail. So that's why I reckon.

1007
00:50:13,200 --> 00:50:17,799
Speaker 1: But so I remember, and I remember this period because.

1008
00:50:18,320 --> 00:50:19,800
Speaker 3: I got so much pressure.

1009
00:50:20,000 --> 00:50:21,920
Speaker 1: Yeah, it was a bit different for me because I

1010
00:50:21,960 --> 00:50:24,600
Speaker 1: still had my personal brand. I still had you know,

1011
00:50:24,719 --> 00:50:28,480
Speaker 1: partnerships coming in. So like in regards to paying my mortgage,

1012
00:50:28,520 --> 00:50:31,799
Speaker 1: I was fine, but Cooper was all in and he

1013
00:50:32,120 --> 00:50:32,880
Speaker 1: sold hisself.

1014
00:50:33,320 --> 00:50:37,360
Speaker 3: I couldn't sell my business giving it away.

1015
00:50:36,760 --> 00:50:41,440
Speaker 1: Gave it away, took out a mortgage off your mortgage?

1016
00:50:41,520 --> 00:50:42,319
Speaker 1: Was that what it's called.

1017
00:50:42,920 --> 00:50:44,640
Speaker 3: Yeah. I had to get as much as I.

1018
00:50:44,560 --> 00:50:46,000
Speaker 1: Can, had to get a big like we had to

1019
00:50:46,000 --> 00:50:47,320
Speaker 1: get alone because we.

1020
00:50:47,200 --> 00:50:49,520
Speaker 3: Put it, try and sell it, and then I had

1021
00:50:49,560 --> 00:50:51,520
Speaker 3: to try and get a little bit of money off

1022
00:50:51,560 --> 00:50:53,960
Speaker 3: Mom and dad, which thank you Mom and dad, you're

1023
00:50:54,000 --> 00:50:57,520
Speaker 3: the best but like I was scraping. I was like, yeah,

1024
00:50:57,560 --> 00:51:01,279
Speaker 3: I come to you like each week and then to

1025
00:51:01,360 --> 00:51:03,440
Speaker 3: Ash and then we're like I think we're going to

1026
00:51:03,600 --> 00:51:06,799
Speaker 3: sew a car now, and yeah, so we definitely risk

1027
00:51:06,920 --> 00:51:07,680
Speaker 3: it for everything.

1028
00:51:07,800 --> 00:51:10,680
Speaker 1: Yeah, like the steak, the steaks were high, and I

1029
00:51:10,719 --> 00:51:15,279
Speaker 1: think also I remember saying to Cooper like, what if

1030
00:51:15,320 --> 00:51:17,919
Speaker 1: this doesn't work out? Like what if my community isn't

1031
00:51:17,960 --> 00:51:20,239
Speaker 1: as strong as I think or they're not into you

1032
00:51:20,280 --> 00:51:22,239
Speaker 1: know what I you know, there was a lot of

1033
00:51:22,239 --> 00:51:24,319
Speaker 1: pressure on me, and Cooper just had the view he

1034
00:51:24,480 --> 00:51:27,319
Speaker 1: was like this will work. There's no alternatives.

1035
00:51:27,520 --> 00:51:29,200
Speaker 3: Didn't want to put the pressure on Yeah, like.

1036
00:51:29,160 --> 00:51:31,480
Speaker 1: I knew, I knew the background of like yeah, he

1037
00:51:31,520 --> 00:51:33,080
Speaker 1: probably would have to sell his house, and you know,

1038
00:51:33,160 --> 00:51:36,240
Speaker 1: we had jokes about it. But like in Cooper's head,

1039
00:51:37,040 --> 00:51:40,560
Speaker 1: I remember you being so certain, and I remember I

1040
00:51:40,680 --> 00:51:44,080
Speaker 1: was so uncertain. But because you were so certain, I

1041
00:51:44,120 --> 00:51:46,840
Speaker 1: was like if Cooper is certain, I can be certain.

1042
00:51:47,000 --> 00:51:50,200
Speaker 1: And like there was this trust where I was like, fuck,

1043
00:51:50,280 --> 00:51:57,640
Speaker 1: this is good, please please God. Yeah, it was so

1044
00:51:57,640 --> 00:51:59,919
Speaker 1: there was like no bad well yeah, like I said,

1045
00:52:00,080 --> 00:52:02,160
Speaker 1: for me, like I guess I'd just like go back

1046
00:52:02,160 --> 00:52:04,879
Speaker 1: to doing what I was doing before. But we had

1047
00:52:04,920 --> 00:52:06,640
Speaker 1: this view and I feel like you had it to

1048
00:52:06,760 --> 00:52:08,680
Speaker 1: mail where we were like, no, this is going to work,

1049
00:52:09,200 --> 00:52:11,360
Speaker 1: and we were going to make it work in regards

1050
00:52:11,680 --> 00:52:15,160
Speaker 1: of if the first launch didn't go well, we were

1051
00:52:15,200 --> 00:52:17,319
Speaker 1: going to keep trying. It's not like we were just

1052
00:52:17,360 --> 00:52:18,040
Speaker 1: going to stop.

1053
00:52:18,160 --> 00:52:21,360
Speaker 3: That was the point where we launched. That was the

1054
00:52:21,640 --> 00:52:24,279
Speaker 3: moment where I thought, this is it. But like the

1055
00:52:25,320 --> 00:52:29,600
Speaker 3: effort that we put in, like eight months of I

1056
00:52:29,640 --> 00:52:32,440
Speaker 3: was taking a day off from plumbing and coming to

1057
00:52:32,560 --> 00:52:35,279
Speaker 3: George's house and that was like the best day of

1058
00:52:35,320 --> 00:52:41,319
Speaker 3: the Weber. Oh, it's so much fun. But yeah, but

1059
00:52:41,400 --> 00:52:44,560
Speaker 3: like we definitely put so much effort into the launch.

1060
00:52:44,960 --> 00:52:49,399
Speaker 2: So that was, Yeah, how did you have so much

1061
00:52:49,400 --> 00:52:50,400
Speaker 2: faith in your sister?

1062
00:52:51,560 --> 00:52:54,600
Speaker 3: I don't know her energy, her energy, the way she

1063
00:52:54,840 --> 00:52:58,680
Speaker 3: spoke about everything, she was so certain. Some good complimentcy,

1064
00:52:59,239 --> 00:53:01,160
Speaker 3: but yeah, it was just it. Yeah, I don't know,

1065
00:53:01,239 --> 00:53:08,560
Speaker 3: it was Yeah, it was. But you just knew that

1066
00:53:08,640 --> 00:53:11,560
Speaker 3: you were doing the best you can and the things

1067
00:53:11,560 --> 00:53:13,360
Speaker 3: you were doing it just was going to happen. So

1068
00:53:13,440 --> 00:53:17,000
Speaker 3: you had those certainties with your life. So that's why

1069
00:53:17,080 --> 00:53:18,440
Speaker 3: I had them.

1070
00:53:18,560 --> 00:53:20,719
Speaker 1: Well, I think it comes back to like thriving off

1071
00:53:20,760 --> 00:53:22,960
Speaker 1: each other and even if you have a sense of

1072
00:53:23,000 --> 00:53:25,239
Speaker 1: doubt the other person being like, no, we can do this,

1073
00:53:25,360 --> 00:53:26,759
Speaker 1: You're like, okay, I'll hold on.

1074
00:53:27,560 --> 00:53:27,719
Speaker 3: Well.

1075
00:53:27,760 --> 00:53:29,400
Speaker 5: I even remember when I.

1076
00:53:29,320 --> 00:53:33,160
Speaker 4: Had first started working for you, George, and explaining what

1077
00:53:33,400 --> 00:53:36,040
Speaker 4: I was doing and who I was working for after

1078
00:53:36,160 --> 00:53:40,759
Speaker 4: university was the hardest thing because like, firstly, back then, yeah,

1079
00:53:41,040 --> 00:53:43,759
Speaker 4: influences were in their infancy and they were what's an

1080
00:53:43,760 --> 00:53:44,239
Speaker 4: influence ar.

1081
00:53:44,280 --> 00:53:45,400
Speaker 5: There were a bit of a giants.

1082
00:53:45,920 --> 00:53:48,840
Speaker 4: Yes, they were very true.

1083
00:53:48,960 --> 00:53:50,960
Speaker 5: I was already in the PR industry for a little bit, so.

1084
00:53:51,040 --> 00:53:54,920
Speaker 4: I understood influences, but I really didn't understand the impact

1085
00:53:54,960 --> 00:53:57,880
Speaker 4: that they had so straight away. When I first started

1086
00:53:57,880 --> 00:54:00,640
Speaker 4: working for George, I was very confident in what our

1087
00:54:00,719 --> 00:54:03,440
Speaker 4: vision was because I feel like we just clicked straight

1088
00:54:03,440 --> 00:54:05,799
Speaker 4: away and we had very powerful vision. We worked on

1089
00:54:05,840 --> 00:54:09,080
Speaker 4: it and I never once really thought like this isn't

1090
00:54:09,120 --> 00:54:13,000
Speaker 4: gonna work. But I used to get told from friends

1091
00:54:13,040 --> 00:54:15,719
Speaker 4: and family being like, so, what do you do if

1092
00:54:15,760 --> 00:54:18,960
Speaker 4: in four months her Instagram account gets taken down.

1093
00:54:18,960 --> 00:54:21,040
Speaker 1: Or you know, it's like how do you know?

1094
00:54:21,719 --> 00:54:24,040
Speaker 4: Because they don't understand the power of social media, so like,

1095
00:54:24,080 --> 00:54:26,160
Speaker 4: how do you know that you're going to have this job.

1096
00:54:25,960 --> 00:54:26,359
Speaker 5: In a year?

1097
00:54:26,640 --> 00:54:29,720
Speaker 4: Every single person that I knew in my immediate friendship

1098
00:54:29,719 --> 00:54:32,520
Speaker 4: group or family literally thought that my.

1099
00:54:32,600 --> 00:54:34,800
Speaker 5: Job with Georgie would last six months.

1100
00:54:34,960 --> 00:54:37,040
Speaker 4: Yeah, Like they thought it would last six months and

1101
00:54:37,080 --> 00:54:41,400
Speaker 4: then I'd be in some pr agency doing normal things.

1102
00:54:41,800 --> 00:54:45,279
Speaker 4: And I never once I think that's the one thing

1103
00:54:45,320 --> 00:54:47,680
Speaker 4: that I love the most about this whole thing is

1104
00:54:47,680 --> 00:54:49,080
Speaker 4: I never once had that view.

1105
00:54:49,080 --> 00:54:49,319
Speaker 5: Ever.

1106
00:54:49,480 --> 00:54:51,800
Speaker 4: It didn't even occur to me that it could fail.

1107
00:54:51,880 --> 00:54:53,960
Speaker 4: I just didn't even have that thought in my brain.

1108
00:54:54,040 --> 00:54:56,600
Speaker 4: I was like, this is fun. We're gonna make it work.

1109
00:54:57,280 --> 00:55:01,040
Speaker 1: That's really interesting because also you're right back then, like

1110
00:55:01,200 --> 00:55:04,000
Speaker 1: influencers were a bit of a joke, and like the

1111
00:55:04,080 --> 00:55:07,600
Speaker 1: whole thing was just I think a lot of people

1112
00:55:08,000 --> 00:55:11,440
Speaker 1: looking inwards probably would have thought we were a bit delusional,

1113
00:55:11,640 --> 00:55:12,240
Speaker 1: don't you reckon?

1114
00:55:12,400 --> 00:55:15,080
Speaker 4: Well, even remember back in the day, Georgie would have

1115
00:55:15,160 --> 00:55:18,040
Speaker 4: people message her and be like, oh, so who do

1116
00:55:18,120 --> 00:55:18,479
Speaker 4: you have.

1117
00:55:18,440 --> 00:55:20,560
Speaker 5: Working for you? Or like how did this happen?

1118
00:55:20,560 --> 00:55:22,640
Speaker 4: Remember they were always asking for tips, like oh should

1119
00:55:22,680 --> 00:55:24,920
Speaker 4: I get someone to work for me? You've had friends

1120
00:55:24,960 --> 00:55:27,399
Speaker 4: even in the influencer industry being like, oh I need

1121
00:55:27,400 --> 00:55:29,160
Speaker 4: some help. Maybe I should get some help. Because it

1122
00:55:29,160 --> 00:55:30,120
Speaker 4: wasn't taken seriously.

1123
00:55:30,520 --> 00:55:33,360
Speaker 1: Yeah, And I think because people I showed mel on

1124
00:55:33,440 --> 00:55:35,880
Speaker 1: my socials a lot. I was very transparent and open

1125
00:55:36,080 --> 00:55:38,960
Speaker 1: about that, and so people like, what you have someone

1126
00:55:39,040 --> 00:55:43,080
Speaker 1: working for you? Is this an actual business before Naked Harvest?

1127
00:55:43,120 --> 00:55:45,839
Speaker 1: And I and I think that's also probably why you

1128
00:55:45,880 --> 00:55:48,600
Speaker 1: got guys took me so seriously, is because I took

1129
00:55:48,680 --> 00:55:53,600
Speaker 1: myself seriously. I took influencing as a business from the start.

1130
00:55:53,680 --> 00:55:56,400
Speaker 1: So a lot of influencers at the time too, like

1131
00:55:56,840 --> 00:56:00,440
Speaker 1: remember like the emails we would reach out to influenceleans

1132
00:56:00,560 --> 00:56:04,800
Speaker 1: to like market Naked Harvest, and there was just no professionalism.

1133
00:56:04,880 --> 00:56:07,439
Speaker 1: There was no you could tell they did not take

1134
00:56:07,520 --> 00:56:08,560
Speaker 1: themselves seriously.

1135
00:56:08,719 --> 00:56:10,360
Speaker 5: People didn't even know how to invoice.

1136
00:56:10,600 --> 00:56:13,360
Speaker 1: Yeah, oh my god, I know we're not joking.

1137
00:56:13,480 --> 00:56:15,960
Speaker 4: So didn't have ABM and I know how to invoice,

1138
00:56:16,000 --> 00:56:19,160
Speaker 4: and it is a influencer marketing is a full business now.

1139
00:56:19,320 --> 00:56:21,520
Speaker 1: Yeah, And so I think I was just one of

1140
00:56:21,560 --> 00:56:25,400
Speaker 1: the very first influencers who realized it's an actual job

1141
00:56:25,520 --> 00:56:27,879
Speaker 1: and you can take this seriously and also you can

1142
00:56:27,920 --> 00:56:30,120
Speaker 1: make a business out of it. It's just no one

1143
00:56:30,520 --> 00:56:31,839
Speaker 1: was really doing it.

1144
00:56:32,000 --> 00:56:32,280
Speaker 5: Yeah.

1145
00:56:32,480 --> 00:56:35,000
Speaker 1: But I think because I had taken myself so seriously

1146
00:56:35,200 --> 00:56:37,279
Speaker 1: and I just had a different view of myself. I

1147
00:56:37,280 --> 00:56:40,840
Speaker 1: didn't see myself as an influencer. I saw myself. I

1148
00:56:40,840 --> 00:56:43,359
Speaker 1: think it's from the law job too, Like I saw

1149
00:56:43,360 --> 00:56:46,919
Speaker 1: myself as like a professional, as a very serious goal

1150
00:56:47,080 --> 00:56:50,160
Speaker 1: and I was doing the fitness and health but also yeah,

1151
00:56:50,160 --> 00:56:52,239
Speaker 1: I just saw myself in a different way. And now

1152
00:56:52,239 --> 00:56:55,640
Speaker 1: looking back, it's kind of like interesting how it all happened,

1153
00:56:56,000 --> 00:56:57,759
Speaker 1: But I think that was true. And then because I

1154
00:56:57,800 --> 00:56:59,920
Speaker 1: was certain of myself, you guys were certain of me,

1155
00:57:00,160 --> 00:57:01,520
Speaker 1: and then you know, yeah.

1156
00:57:01,360 --> 00:57:03,840
Speaker 3: I do remember talking to the family, Josh and Blake,

1157
00:57:03,920 --> 00:57:06,640
Speaker 3: and when people asked me, like what did Georgia do?

1158
00:57:06,760 --> 00:57:09,120
Speaker 3: And I would say Instagram and they'd be like.

1159
00:57:09,239 --> 00:57:11,560
Speaker 1: You mean, did she just take photos?

1160
00:57:11,760 --> 00:57:14,200
Speaker 3: And I'm like, yeah, she's got a full time employee

1161
00:57:14,480 --> 00:57:18,360
Speaker 3: and they're like what why I know to do a

1162
00:57:18,360 --> 00:57:24,560
Speaker 3: couple of emails? And then that was no idea wasn't common.

1163
00:57:25,240 --> 00:57:27,680
Speaker 1: I think that's kind of it is. We took it

1164
00:57:27,800 --> 00:57:30,800
Speaker 1: very seriously from the start, and like we almost started

1165
00:57:31,160 --> 00:57:33,640
Speaker 1: an empire when everyone else was just thinking it was

1166
00:57:33,840 --> 00:57:34,520
Speaker 1: just so small.

1167
00:57:34,640 --> 00:57:37,040
Speaker 5: Yeah, thinking so small, and we were doing the opposite.

1168
00:57:37,120 --> 00:57:41,000
Speaker 4: We're like, how come, idiots, don't you regret it now,

1169
00:57:44,320 --> 00:57:48,600
Speaker 4: So basically Colsion, we did not have a backup plan.

1170
00:57:48,760 --> 00:57:50,360
Speaker 1: It was going to where I can thank god it

1171
00:57:50,400 --> 00:57:52,040
Speaker 1: did because Cooper got to keep his house.

1172
00:57:56,000 --> 00:57:58,800
Speaker 2: What do you think is the catalyst for n Hanh

1173
00:57:58,880 --> 00:58:00,919
Speaker 2: growing so much in such a short time?

1174
00:58:03,520 --> 00:58:03,800
Speaker 5: Guys?

1175
00:58:03,840 --> 00:58:09,960
Speaker 1: I then beginted up myself. So Mel reckons herself and

1176
00:58:10,040 --> 00:58:15,600
Speaker 1: I reckon myself. What do you reckon? Which one you're

1177
00:58:15,640 --> 00:58:16,120
Speaker 1: going to pick?

1178
00:58:17,680 --> 00:58:26,160
Speaker 3: Both of you scared?

1179
00:58:27,360 --> 00:58:30,439
Speaker 1: I honestly think I'm going to speak for everyone where

1180
00:58:30,640 --> 00:58:36,960
Speaker 1: I say it's the like, the the complination, like the compilation,

1181
00:58:37,720 --> 00:58:40,240
Speaker 1: how well we compliment each other. That's what I'm trying

1182
00:58:40,240 --> 00:58:42,960
Speaker 1: to say. But there's a word I'm thinking, the encompassing

1183
00:58:43,960 --> 00:58:45,320
Speaker 1: in the beginning.

1184
00:58:45,080 --> 00:58:51,040
Speaker 3: It's like a circle together a triangle.

1185
00:58:51,400 --> 00:58:58,360
Speaker 1: It's a circle. I think it is the recipe of

1186
00:58:58,520 --> 00:59:01,200
Speaker 1: all three of us know for sure it is like

1187
00:59:01,240 --> 00:59:03,880
Speaker 1: the perfect recipe. I think it's honestly the perfect recipe.

1188
00:59:03,920 --> 00:59:05,800
Speaker 1: Like you come with me of being the face of

1189
00:59:05,880 --> 00:59:12,600
Speaker 1: having the community, having the dedication, cooper logistics, the boring, ship,

1190
00:59:12,800 --> 00:59:15,760
Speaker 1: the risk taking the stuff that.

1191
00:59:15,720 --> 00:59:19,520
Speaker 5: You physically need to keep business from so boring.

1192
00:59:19,360 --> 00:59:19,840
Speaker 3: And ship.

1193
00:59:21,800 --> 00:59:25,400
Speaker 1: And then let me finish, and then Mel, who is

1194
00:59:25,640 --> 00:59:30,120
Speaker 1: like the implementer, the hardest working person I know and

1195
00:59:30,240 --> 00:59:33,600
Speaker 1: has the degree of marketing marketing? Do you do marketing?

1196
00:59:33,680 --> 00:59:35,320
Speaker 5: Who knows business and creative industry?

1197
00:59:35,320 --> 00:59:36,160
Speaker 1: Still do to know what you did?

1198
00:59:36,920 --> 00:59:38,960
Speaker 4: I know, Oh my god, I remember on our first

1199
00:59:38,960 --> 00:59:40,280
Speaker 4: podcast you're like, so what do your study?

1200
00:59:41,000 --> 00:59:43,680
Speaker 1: I mean, did you do a degree? I think it's

1201
00:59:43,680 --> 00:59:46,120
Speaker 1: all three of us, Yeah, complimenting each other.

1202
00:59:46,880 --> 00:59:51,280
Speaker 3: Where it starts, definitely, But I think it's our community.

1203
00:59:52,120 --> 00:59:53,720
Speaker 1: You have to say, fucking good answer.

1204
00:59:53,880 --> 00:59:59,600
Speaker 5: Don't We're so self absorbed, was us?

1205
01:00:00,240 --> 01:00:04,479
Speaker 1: It's like it's the NH gang. Yeah, well you are right.

1206
01:00:04,680 --> 01:00:10,040
Speaker 3: Yeah, well we always have value, some sort of value

1207
01:00:10,440 --> 01:00:13,800
Speaker 3: towards the NH community with something.

1208
01:00:14,040 --> 01:00:16,920
Speaker 1: Yeah, well I get what you're trying to say. So

1209
01:00:16,960 --> 01:00:20,680
Speaker 1: we always want to serve our community, and I think

1210
01:00:20,800 --> 01:00:23,560
Speaker 1: that has really helped us build a brand.

1211
01:00:23,440 --> 01:00:27,120
Speaker 3: Like it originated from us. But that's the end goal,

1212
01:00:28,680 --> 01:00:29,120
Speaker 3: I think.

1213
01:00:29,320 --> 01:00:31,720
Speaker 4: Yeah, Like obviously we recognized a huge gap in the

1214
01:00:31,760 --> 01:00:34,760
Speaker 4: market and we capitalized on that. We ran with it

1215
01:00:34,840 --> 01:00:38,080
Speaker 4: and we built something that wasn't around and now everyone

1216
01:00:38,120 --> 01:00:38,480
Speaker 4: loves it.

1217
01:00:38,840 --> 01:00:41,280
Speaker 1: And I think also like we had such like us,

1218
01:00:41,280 --> 01:00:43,840
Speaker 1: such a purpose. It was so purpose driven, like for

1219
01:00:43,920 --> 01:00:46,680
Speaker 1: me being like I want to feel seen in the

1220
01:00:46,680 --> 01:00:49,280
Speaker 1: supplement industry, and I know so many other women would

1221
01:00:49,280 --> 01:00:51,720
Speaker 1: feel the same way. And I want supplements that don't

1222
01:00:51,720 --> 01:00:56,640
Speaker 1: fucking give you anxiety and actually, yeah, well mess up

1223
01:00:56,640 --> 01:01:01,760
Speaker 1: your gut. That actually tails That was Cooper's belly. That

1224
01:01:01,800 --> 01:01:05,160
Speaker 1: it actually tailored, made to suit, you know, a woman's body,

1225
01:01:05,280 --> 01:01:07,120
Speaker 1: or not so much a woman's body, but just to

1226
01:01:07,240 --> 01:01:11,440
Speaker 1: be genial body, a gentle body, and just to be

1227
01:01:11,640 --> 01:01:15,880
Speaker 1: you know, health orientated was huge and we filled.

1228
01:01:15,600 --> 01:01:18,520
Speaker 2: That gap amazing. In a celebration of the third birthday,

1229
01:01:18,680 --> 01:01:21,800
Speaker 2: what is your favorite product from all the years and why?

1230
01:01:22,200 --> 01:01:26,040
Speaker 5: My favorite is our Strawberry pre workout. Is that what

1231
01:01:26,040 --> 01:01:28,400
Speaker 5: you were going to say, No, Okay, good you go. Yeah,

1232
01:01:28,400 --> 01:01:30,120
Speaker 5: I feel like yours is not the strawberry pre.

1233
01:01:30,280 --> 01:01:31,440
Speaker 1: But it's my favorite flavor.

1234
01:01:31,520 --> 01:01:33,919
Speaker 4: Pre workout is like my favorite supplement of all time.

1235
01:01:34,040 --> 01:01:37,439
Speaker 4: I've just there's like other supplements I will go through

1236
01:01:37,480 --> 01:01:39,320
Speaker 4: seasons with I'll take it and then I won't take it,

1237
01:01:39,320 --> 01:01:41,040
Speaker 4: and then I'll take it again. But pre workout, I

1238
01:01:41,120 --> 01:01:43,040
Speaker 4: take it five days a week. I am obsessed with

1239
01:01:43,040 --> 01:01:48,439
Speaker 4: pre workout. Caffeine addict. You couldn't tell loves to work out,

1240
01:01:48,560 --> 01:01:50,800
Speaker 4: but our strawberry pre I think I've always come back

1241
01:01:50,800 --> 01:01:53,800
Speaker 4: to that flavor because it is the very first product

1242
01:01:53,960 --> 01:01:56,240
Speaker 4: and flavor we ever launched our Naked Harvest. So like

1243
01:01:56,280 --> 01:01:59,280
Speaker 4: the nostalgia with that product for me, I think is super.

1244
01:02:00,120 --> 01:02:02,160
Speaker 4: I don't know, does something to myself.

1245
01:02:02,360 --> 01:02:04,520
Speaker 1: It is it's the best, Like I always go back

1246
01:02:04,520 --> 01:02:06,200
Speaker 1: to it too, and I just can't believe that was

1247
01:02:06,200 --> 01:02:08,400
Speaker 1: our og, Like what a great pick. Yeah, we know,

1248
01:02:08,880 --> 01:02:16,200
Speaker 1: I think so my favorite, No, I want to say it.

1249
01:02:17,840 --> 01:02:19,240
Speaker 3: Queen of the products.

1250
01:02:19,040 --> 01:02:23,720
Speaker 1: It's yeah, so we'll Rocky Road and that was my idea.

1251
01:02:26,880 --> 01:02:33,360
Speaker 1: So guys, my biggest like my biggest queen in the

1252
01:02:33,440 --> 01:02:36,400
Speaker 1: company is I had the idea for moonmil.

1253
01:02:36,280 --> 01:02:37,320
Speaker 3: I swear I did too.

1254
01:02:37,480 --> 01:02:41,320
Speaker 1: You did not It was me, Remember I didn't, but

1255
01:02:41,440 --> 01:02:44,440
Speaker 1: it's true. I couldn't get to sleep. And remember I

1256
01:02:44,520 --> 01:02:46,680
Speaker 1: was because we were so like tapped into n H

1257
01:02:46,760 --> 01:02:49,160
Speaker 1: and I couldn't sleep, and I was like, can you

1258
01:02:49,240 --> 01:02:52,360
Speaker 1: create We need to create a product that helps me

1259
01:02:52,480 --> 01:02:55,439
Speaker 1: sleep but also taste delicious because I was probably trying

1260
01:02:55,440 --> 01:02:58,120
Speaker 1: to cut out desserts at the time. I ain't doing

1261
01:02:58,160 --> 01:03:02,880
Speaker 1: that now. And we created moon Milk and it's just

1262
01:03:03,120 --> 01:03:06,800
Speaker 1: the best product ever because it does it. Honestly, the

1263
01:03:06,840 --> 01:03:09,400
Speaker 1: effects of moon milk, even though it's a natural product,

1264
01:03:09,480 --> 01:03:11,520
Speaker 1: is like it shocks me every time how well you

1265
01:03:11,600 --> 01:03:14,800
Speaker 1: sleep when you take it, and it tastes bloody delicious,

1266
01:03:15,000 --> 01:03:17,280
Speaker 1: and it's like it's only thirty nine calories, not that

1267
01:03:17,360 --> 01:03:20,200
Speaker 1: I count calories, but it's like a sweet treat you

1268
01:03:20,240 --> 01:03:23,720
Speaker 1: can have at night that just compliments you know, watching Netflix,

1269
01:03:23,760 --> 01:03:26,760
Speaker 1: you're not actually hungry and you want something sweet and

1270
01:03:26,800 --> 01:03:28,120
Speaker 1: then a bloody helps you sleep.

1271
01:03:28,160 --> 01:03:29,320
Speaker 5: I know I was gonna say, if you have a

1272
01:03:29,360 --> 01:03:31,680
Speaker 5: personality like else, oh.

1273
01:03:31,240 --> 01:03:34,479
Speaker 1: You need it and guys, So milk like the og

1274
01:03:34,760 --> 01:03:38,200
Speaker 1: obviously was my favorite, but recently Rocky Road has just

1275
01:03:38,240 --> 01:03:39,080
Speaker 1: taken my heart.

1276
01:03:39,280 --> 01:03:40,080
Speaker 5: It is nuts.

1277
01:03:40,280 --> 01:03:42,919
Speaker 1: I'm addicted and I'm not someone who would ever pick

1278
01:03:43,120 --> 01:03:46,600
Speaker 1: Rocky Road in any no, like I'd never buy Rocky

1279
01:03:46,640 --> 01:03:50,000
Speaker 1: Road or make Rocky Road though I'd eat it. But

1280
01:03:50,400 --> 01:03:52,720
Speaker 1: so delicious because it's like the chocolatey you get a

1281
01:03:52,760 --> 01:03:55,000
Speaker 1: bit of lolly in there. I don't know, it's just

1282
01:03:55,360 --> 01:03:57,000
Speaker 1: it's yeah, it's amazing.

1283
01:03:57,160 --> 01:04:01,240
Speaker 3: The product I have the most is the workout it is.

1284
01:04:02,320 --> 01:04:06,000
Speaker 3: I love caffeine too, but it's like straight after that,

1285
01:04:06,200 --> 01:04:09,880
Speaker 3: I would have the protein. Yeah, because like whenever I

1286
01:04:09,960 --> 01:04:13,680
Speaker 3: do gym, I'm going to have a protein smoothie after it,

1287
01:04:13,880 --> 01:04:16,280
Speaker 3: just like Yeah. The one I like at the moment

1288
01:04:16,840 --> 01:04:21,320
Speaker 3: is Cookies and Cream. I was just thinking, is that launching.

1289
01:04:22,680 --> 01:04:23,480
Speaker 1: You can say it?

1290
01:04:23,640 --> 01:04:28,120
Speaker 3: Yeah, definitely cookies and Cream and also the banana split

1291
01:04:28,240 --> 01:04:31,040
Speaker 3: that is just so godamn good. But for the pre

1292
01:04:31,200 --> 01:04:36,320
Speaker 3: workout is Cola and then the fruit tingle mm yeah,

1293
01:04:36,400 --> 01:04:37,800
Speaker 3: Cola's good. Yeah.

1294
01:04:38,320 --> 01:04:40,560
Speaker 4: Those the limited edition products and we won't be bringing

1295
01:04:40,560 --> 01:04:42,720
Speaker 4: them back, so get.

1296
01:04:42,600 --> 01:04:45,560
Speaker 3: Onto that reside take a few outs.

1297
01:04:45,920 --> 01:04:47,920
Speaker 1: Well, guys, thank you so much for listening. I know

1298
01:04:47,960 --> 01:04:50,640
Speaker 1: we went off on tangents, but of course an episode

1299
01:04:50,640 --> 01:04:52,880
Speaker 1: with US three, when was it not going to happen?

1300
01:04:53,880 --> 01:04:58,120
Speaker 1: We hope you enjoyed this episode. And because it has

1301
01:04:58,320 --> 01:05:01,520
Speaker 1: just gone and H's third birthday, we do have a

1302
01:05:01,560 --> 01:05:04,960
Speaker 1: sneaky discount code. So this is only for the people listening.

1303
01:05:05,240 --> 01:05:10,560
Speaker 1: Can we give them twenty percent twenty one twenty one percent?

1304
01:05:10,720 --> 01:05:12,919
Speaker 1: I don't know why Cooper wants to do it, but

1305
01:05:13,280 --> 01:05:17,320
Speaker 1: the code is our C twenty one, so you guys

1306
01:05:17,320 --> 01:05:21,960
Speaker 1: can enjoy twenty one percent off SIT wide excluding bundles.

1307
01:05:22,640 --> 01:05:31,800
Speaker 1: But these deals sing bundles excluding bundles and samples. Enjoy guys,

1308
01:05:32,200 --> 01:05:35,120
Speaker 1: rn C fam love you so much. Thank you so much.

1309
01:05:35,160 --> 01:05:38,400
Speaker 1: If you're a supporter of n H and Cooper and

1310
01:05:38,480 --> 01:05:41,560
Speaker 1: mel I just love you guys so much. It has

1311
01:05:41,640 --> 01:05:44,600
Speaker 1: been a wild ride. Would not want to do it

1312
01:05:44,600 --> 01:05:48,680
Speaker 1: without you and obviously couldn't love me Al You're.

1313
01:05:50,880 --> 01:05:58,280
Speaker 4: Happy third birthday to us.

1314
01:05:58,560 --> 01:06:02,080
Speaker 1: Thank you so much for listening to another episode of

1315
01:06:02,120 --> 01:06:05,240
Speaker 1: the Rise and Conquer podcast. If you enjoyed it and

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Speaker 1: want more, come connect with us on Instagram at Risinconquer

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Speaker 1: dot podcast and join our Facebook discussion group, a Rise

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Speaker 1: and Concer podcast community. We're an independent podcast and we

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Speaker 1: have a small team, so we do appreciate your time

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Speaker 1: and support. If you have a spare moment, a follow

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Speaker 1: or subscribe on whatever platform you listen to would be

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Speaker 1: so amazing, And look, if you're feeling extra kind, a

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Speaker 1: review on Apple Podcasts would be great