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Speaker 1: On the cutting room floor today.

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Speaker 2: Now this probably is rage bait, but I'm going to

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Speaker 2: read it out anyway. On Tescos, which is a UK supermarket,

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Speaker 2: has renamed its Christmas trees evergreen trees, and they're calling

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Speaker 2: Christmas cake fruitcake, and people are saying, why are you

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Speaker 2: stripping us of our traditions discuss Furious customers have branded

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Speaker 2: the store hypocritical, suggesting it's rebranding Christmas. But someone has said, hey, Testos,

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Speaker 2: you don't want to have Christmas anymore, but you'll still

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Speaker 2: take our money, you know all that.

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Speaker 3: Yeah, I was in at my local km art store

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Speaker 3: and they had festive tree instead of Christmas tree.

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Speaker 2: What percentage of our population? I know we're multicultural and

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Speaker 2: different religions, etc. And people who don't have religious affiliations.

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Speaker 1: But I think they don't celebrate Christmas.

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Speaker 2: But people would still accept the nature of a Christmas tree.

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Speaker 2: A Christmas you either have one or you don't. No

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Speaker 2: one's you don't need to rename them.

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Speaker 1: No, And you're right about the rage bait.

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Speaker 3: I don't know if then this is where it comes

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Speaker 3: down to virtual virtue signaling. When big corporation does that mean, well,

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Speaker 3: it means that hang on, I'm going to before there's

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Speaker 3: any offense taken right or caused, I'm going to nip

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Speaker 3: it in the butt and that happens all.

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Speaker 2: I saw a story this week and I'm glad we

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Speaker 2: didn't do it on our show. Some other radio stations did.

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Speaker 2: Now we're being asked to ask our baby's permission before

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Speaker 2: you change a nappy.

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Speaker 1: It's just rage bait.

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Speaker 2: The papers lean into this too. There'd be one person

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Speaker 2: who wants to stop kids singing Christmas carols and that'll

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Speaker 2: be the headline.

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Speaker 3: Well, there was one time, keep it all in perspective

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Speaker 3: on the talk back radio stations. I had a thing

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Speaker 3: about how they were going to cancel Easter. East was

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Speaker 3: gone suggesting that and that was the thing. And then

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Speaker 3: when you got to the number of it, no one

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Speaker 3: had suggested it.

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Speaker 2: No.

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Speaker 1: But what it does is people buy into it. They

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Speaker 1: ring up the radio station, they're outraged. I can't believe this.

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Speaker 2: You know, the media outlets, like we feel three hours

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Speaker 2: a day, metia outlets and content creators are looking for

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Speaker 2: stuff to talk about constantly, so they lean into this

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Speaker 2: stuff because it fills the space.

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Speaker 3: Well, we could make up all sorts of stuff, and

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Speaker 3: this is what Joe Rogan does.

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Speaker 1: Joe Rogan is very good as a podcaster.

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Speaker 3: What he does is he asks people's questions about anything

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Speaker 3: from vaccine efficacy to Donald Trump's election campaign chance, and

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Speaker 3: what he does he tells people what they want to hear.

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Speaker 1: So in a way, we could quite easily be like that.

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Speaker 3: We could say, oh, you know, the vaccines that they

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Speaker 3: do cause autism or whatever.

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Speaker 1: We could say any of those things. But I don't know.

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Speaker 1: I'm not a scientist. I'm just a radio DJ, but

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Speaker 1: I do.

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Speaker 2: I do appreciate the science.

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Speaker 1: Of course, you understand. But I take this.

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Speaker 2: Job as a broadcaster. I think it's a privilege and

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Speaker 2: I take it with the responsibility. I know, we like

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Speaker 2: our poo and our wee jokes and all that kind

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Speaker 2: of stuff, but the information matters to me. Yeah, and

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Speaker 2: I do not want to disseminate misinformation.

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Speaker 3: But I've noticed there's a lot of rage bait in

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Speaker 3: the mode cycling world, particularly from various social media posts.

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Speaker 3: They'll have a car cut me off, you know, because

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Speaker 3: everyone's got a helmet cam now and you can see

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Speaker 3: the car coming from miles away, and the ride is

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Speaker 3: blowing up the likes and you think, is he doing

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Speaker 3: that just to get rage bait because people go, oh,

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Speaker 3: that's outrageous that this car has cut this motorcycle earth off,

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Speaker 3: when in actual fact, the motorcycle has no doubt seeing

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Speaker 3: the car. The car certainly hasn't seen him, because that's

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Speaker 3: just what happens when you're on a motorcycle. But there's

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Speaker 3: this victim mentality which gets put out and becomes rage bait.

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Speaker 3: So therefore you get more clicks, more likes, more followers.

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Speaker 2: And not just that, the tech companies themselves know that

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Speaker 2: people lean in to conflict and anxiety exactly, you stay

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Speaker 2: online longer and they make more money that way. And

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Speaker 2: so even simple things like a woman I saw the

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Speaker 2: other day who was making a Tira massou in.

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Speaker 1: Her vegetable crisp.

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Speaker 2: Yeah, and she said, look how effective this is, and

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Speaker 2: you know, just to inflames.

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Speaker 1: It's just rage bait.

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Speaker 3: And now remember the old days when you had you

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Speaker 3: just followed what you followed, that would all pop up

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Speaker 3: in your feed. Now the algorithm just gives you whatever

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Speaker 3: that you click on, good, bad or ugly.

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Speaker 1: If you click on it, that picks up your what

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Speaker 1: you're into.

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Speaker 2: And you know what, apparently your screen. It follows your

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Speaker 2: finger scrolling, so even if you're clicking on something just

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Speaker 2: out of curiosity, it will register that, which is why

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Speaker 2: you get flooded with more and more of it. So

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Speaker 2: I try not to lean into my lower self by

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Speaker 2: clicking on clickbait yep, because that just feeds on it.

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Speaker 3: But also on that on have you seen those all

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Speaker 3: those phone bots? So you've got places like China where

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Speaker 3: they've got just banks and banks of phones Android phones

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Speaker 3: and there I've got fake Instagram accounts and their AI

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Speaker 3: is making them comment, so they're fighting with each other,

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Speaker 3: but they're fighting with humans.

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Speaker 2: So if it's not for political gain or what's its

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Speaker 2: is it just to keep people online? Longo.

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Speaker 3: Yes, And it's all about advertising as sure as we do.

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Speaker 3: And we're probably a bit more thick skinned about it

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Speaker 3: because we've been in this business for a long time.

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Speaker 3: And when I first started, they used to say sell

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Speaker 3: the sizzle, not the steak. So the thing was about

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Speaker 3: what the smell of the steak is. It's not about

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Speaker 3: the actual the actual steak. That's not what you're selling.

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Speaker 3: You want people to go five minutes more so someone

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Speaker 3: will listen to this, and you want them to stick around,

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Speaker 3: so they have to listen to five minutes of ads

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Speaker 3: and then they'll come back. You have to be that

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Speaker 3: compelling that people will come through what's happened in time.

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Speaker 3: Now you've got pop ups to come up on your screen.

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Speaker 3: There's all sorts of different advertising that pops up, but

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Speaker 3: it's all part of the algorithm.

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Speaker 2: I stopped listening when you said steak because I'm a

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Speaker 2: little bit hungry. So who's selling that steak? Then Bloon Star,

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Speaker 2: Steakhouse and saloon that I waited for that.

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Speaker 1: Okay, kids, stop it for today, come back tomorrow for more.

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Speaker 1: Josey and the Man is going room for